“From the Salt-lamp logo of Tata to the Cow-girl of Amul, the Indian brands represent the power of effective branding.Effective brand identity is what differentiates between noise and standing out.” To develop an interesting brand persona, one has to start off by understanding the target audience: what do they need, desire, and what are their pain points?So build a product that answers to their inner selves.”. Make use of this opportunity and tap into Locobuzz a SaaS platform, which can derive insights actionable towards the sentiment of consumers. Understand what your audience is saying about your brand and the competition and use that information to refine your branding strategy. What is product branding ? Product branding involves the fine art of creating a distinct identity for a product. While this exercise is not about giving a personality to your product, it is about making this personality relate and connect with the target market so as to differentiate it from others. Starting from high-tech elegant-looking smartphones to even the humdrum household items, every product under the sun benefits immensely from a strong brand. According to Philip Kotler, the marketing guru, “A brand is a promise to deliver specific benefits and qualities to satisfy specific needs.” If you brand your product, it does not mean you are selling something; you forge an attachment with the customers. And a great product brand raises the corporate reputation of your company to a great extent. It could be stated with evidence like the products of Apple. The iPhone is more than a smartphone for many users. Innovation, design, and supreme user experience are some of the images that go hand in hand. The high brand image has been the cause for immense levels of customer loyalty and sales of the same as well. How to build an effective product branding strategy ? Product branding is calculated strategically. It is actually an intersection of many moving parts – the logo, colors, package design, product names and descriptions, brand values, brand story, and brand messaging. Here are the top tips for creating a product branding strategy: Identify your target audience Understand your competition Build personality for your product Reflect your brand identity Maintain your product branding. Identify the target audienceBefore going into any new branding strategy, first conduct market research.You first need to determine who you wish to buy your products and then go backward and decide to create a brand that will resonate with your audience. You could interact with the process by directing a set of questions to yourself, such as: – What is this product used for?– With whom would a consumer use this product?– Why will they use your product and not one from a competitor?– Why do I want to serve this audience?– What does this audience value for my brand? Consumer insights would be very important for your brand since they will make you understand the perspective of people you are marketing your product to. Research or access to consumer information to figure out the customer experience and any problems that they are going through and devise ways in which they can be resolved to secure a more sure brand Know your competition Good branding differentiates your products with the competitor’s products and has a place in the market for your brand that distinguishes it from the competitors in the market. To know this one has to first know who wants to be number one. Do competitor research to understand the current market branding trends. Understand what the consumer feels about the other brands and why they can be persuaded to switch to yours. An example could include better pricing, higher quantities, product quality, etc. These could form some of the blocks of your product branding strategy. Develop product personality What would branded products say if they could talk? What might they sound like, or feel like? It’s an aggregate of visuals, sounds, smells, textures, and associations. Design a mnemonic logo and tagline that express what it stands for. Branding your personality can help guide decisions regarding logos, color, packaging, and other details that consumers might use to pick out your brand’s products. Share your brand identity After you have specified how your brand’s product is to appear and work, you must start telling your brand story to your audience. You can start nurturing your marketing strategy using storytelling. You can leverage social media sites to interact with your customers. Share the values of the brand and brand history and what really distinct this brand. Your audience must be able to relate to your brand in order to trust you. In other words, provide a reason to consumers that they should like to buy your products more than others. Keep your product branding consistent ‘Consistency’ is the term of art for the strategy of product branding. Create a written style guide about how you should visualize your brand. Some common elements that your brand style guide should contain: – Size– Placement– Color palette– Core values– Imagery– Brand voice This same style should carry throughout your e-commerce presence, your customer service for that product, your business cards, and every marketplace, online or off, where the product is sold. Bring out an identity for the product effectively in your marketing and advertising. The more consistent you are, the more attention-grabbing and unforgettable your product will be-and the less time people will need to fall in love with your brand’s products. Product Branding V/S Company Branding Benefits of Product Branding Product branding gives a lot of benefits to the company, and customers start to recognize your brand and associate with your product. The 8 distinctive benefits of product branding: Product identity Business expansion Customer loyalty Eliminates competition Brand equity Influencer collaborations Enhances brand values Improves credibility and consistency 1. Product identity Product branding helps consumers to identify the difference between look-alike products. Effective product branding goes beyond the names and gives a holistic visual identity, which a consumer can resonate with on a

Threads is a new social media platform designed by Meta and launched officially on 5th July 2023. This platform is focused on text-based conversations instead of image-centric platforms. But can it compete with one of the biggest platforms Twitter ( ‘X’) which is already established on the Internet? Only time will tell. What is Meta Threads ? Threads is a platform Meta has launched to compete with Twitter (‘X’). This text-based app is created by Instagram, which lets users send and receive updates, have conversations, and look at the content published by others. Users can download threads on their Android or IOS devices and get access via Instagram login. Who uses Meta Threads ? Meta threads have nearly 100 Million users who use the app monthly. According to Mark Zuckerburg within 48 hours Threads gained 70 million users instantly due to its connectivity with Instagram. It is one of the largest growing platforms in the world which gained 1 million users in 1hr. According to a recent announcement, Threads have reached 200 million active users by August 2024. The top 10 accounts on Threads as of August 2024, are as follows Sr. no. Meta Threads Account Meta Threads Follower 1 Neymar 17.7 M 2 Selena Gomez 16.6 M 3 Kylie Jenner 14.6 M 4 Kim Kardashian 13.2 M 5 Jennifer Lopez 11 M 6 Shakira 9.6 M 7 Mr beast 9.2 M 8 Will Smith 9.1 M 9 Chloe Kardashian 8.9 M 10 Chris Hemsworth 7.9 M But threads aren’t just for celebrities; even brands like Spotify, Starbucks, and Netflix are using the app for marketing campaigns and promotional activities. Features of Meta Threads Threads is a platform designed for posting short-form content like microblogging. Despite its similarity with Twitter (X), it has some unique features that have attracted millions of users to date: Text posts up to 500 characters (in contrast, X/Twitter allows up to 280 characters) Video length up to 5 minutes Option to follow the same accounts you follow on Instagram A feed that includes content from your followed accounts and recommended content as well Algorithmically driven instead of showing the newest content first Ability to “mute” accounts rather than unfollowing, blocking, or restricting them Privacy settings to control who mentions you in a post Potential to choose who can reply to your posts Helps to minimize screen time, as a setting alert pops up if you’re browsing for a long time. Pros of Instagram Threads Getting Instant Following The main feature of threads is you automatically start to follow the accounts that you already follow on Instagram. Henninger notes, “Brands with large followings on Instagram instantly have larger followings on Threads, as most users sign up and select to follow all accounts that they were following on Instagram.” This becomes a huge advantage for heavily engaged brands to build their customer relationship on Threads as well. Boost In Views And Engagement When a new platform arrives, every brand should take advantage to increase views and engagement before some changes to its features are made. Boosting your engagement on threads now will help you in the future, and it doesn’t take much time for an app to shift algorithms. No need for Visual Content Threads is a text-focused platform, so you can easily keep your audiences engaged with easy conversations without prioritizing on posting pictures or videos. So content creation on Threads is currently less time-consuming, because it’s focused upon short content creation, instead of long or lengthy videos. In fact monthly active users (MAUs) on Threads 2024 is 175 million. Real time connections Meta threads fosters immediate interactions and community building. Users can respond quickly to comments, join a real time conversation on a buzzworthy topic and build new connections. Testing Ground for Brand Voice As Threads is focused on the textual nature of content, brands can experiment with a unique style and tone for their profile. Eventually it will help the brand to resonate with their audience with much presence of visual images or videos. Potential of Niche Customers Just like Twitter (X), Threads can also become a hub for specific interest groups. Brands can participate in relevant conversation, thus building a loyal fanbase for themselves. This can leverage community engagement. Cons of Threads Lack of Account Deletion Control Currently, Threads doesn’t allow its users to delete their accounts independently. If some user tries to do so, he/she needs to delete their linked Instagram account as well. Thus limiting user’s control and flexibility on their account. Additional Platform to Handle Threads have become a major challenge for content creators, brands, and social media platforms to create content for an additional platform. It is because you can’t just recycle your Instagram content on threads and use it. After all, your followers are likely to follow your page on both platforms and won’t be interested in seeing repetitive content. Hence it requires additional bandwidth and creativity while creating content for this platform as well. Absence of Reporting and Scheduling Features Threads doesn’t provide reporting and scheduling features yet, which becomes difficult for big brands who need to upload multiple posts a day. Also, it limits the engagement and performance metrics for your profile. Low Engagement Rates Threads is similar to Twitter and it is mostly likely to have a low engagement rate in the future. This is because in text-based social platforms, as soon as the trend or buzz fades away, the engagement of the brand profile also starts to diminish. No hashtags or direct messages Unlike Twitter, Threads doesn’t have that capability where users can see trending topics or hashtags on their feeds. Therefore, Twitter still holds its place intact for generating aggregate information and commentary on buzzworthy topics. Additionally, Threads doesn’t have the feature of direct messaging (DM) which becomes a barrier for brands to resolve customer service concerns. Meta Threads V/S Instagram Meta threads are just a small portion of Instagram and are developed by the same team, hence, it’s accessible to only

In today’s digital world, businesses constantly seek innovative ways to connect with customers. Whatsapp broadcast is emerging as a powerful tool to determine this goal. This tool is the perfect solution for engaging large groups of people into one big chat and facilitating customer engagement and loyalty. What’s the WhatsApp broadcast? Whatsapp broadcast is a vivid tool that allows you to send one single message to multiple contacts at once, without creating different group chats. Businesses can save their contact list and send the same message to that same group of customers easily. Recipients would receive those messages as one normal message on their chat tab. Their reply will appear as a usual one-to-one message, and won’t be sent to other people on the contact list. How is WhatsApp broadcast different from group chat? Broadcast communication refers to “ ONE-TO-MANY” and group chat communication refers to “MANY-TO-MANY”. An easy way to understand this is by email. Broadcast functionality is similar to the ‘BCC’ field of the email, in which recipients can’t see the other members, who have received the same email. And once they reply, it reaches only to the original sender. On the other hand, Group chat is similar to the “ TO” field of the email, in which recipients can see the names of all who have received the same email and every message is visible to all members of the group. What is Whatsapp Broadcast List? Whatsapp broadcast list is a feature that allows you to save a group of contacts and send them the same messages every time, without selecting each contact each time. This helps businesses to reach their target groups, by sharing engaging messages with a set of relevant customers. This saves time and effort for business organizations ensuring that any important contacts aren’t left while sending messages. Also, people who haven’t saved your business number in their contact list, won’t receive your messages. So you need to ask them to save the number, or they might ignore it thinking it is spam. How to Create a WhatsApp Broadcast List? Creating a WhatsApp broadcast list is very quick and easy. It gives a streamlined way for forwarding the same messages to multiple contacts and everyone receiving it in a personalized way. Also, Follow the steps given below: Creating a broadcast list on IOS Step 1: Select Chats, then Broadcast Lists, then New List. Step 2: Select the contacts you want to add to the Broadcast List. Step 3: Click Create. Creating a broadcast list on Android Step 1: Select More Options, then New Broadcast. Step 2: Select the contacts you want to add to the Broadcast List. Step 3: Click the green check mark. Steps to edit a Whatsapp Broadcast List Step 1: Open the broadcast list Step 2: Tap the 3 dots or ( ‘i’ icon ) at the top right Step 3: Select ‘Broadcasts list Info’ Step 4: Tap ‘Edit recipients’ Step 5: Add or remove contacts Step 6: Tap ‘Done’ Steps to delete a Whatsapp Broadcast List Step 1: Open the broadcast list – Go to your chats, and tap on the broadcast list you want to delete. Step 2: Access broadcast list info: Tap on the 3 dots (or ‘i’ icon) at the top right corner of the screen. Step 3: Delete the list: Select ‘delete broadcast list’ and confirm by tapping ‘delete’. How to select contacts for WhatsApp broadcasts? You have the complete freedom of choosing the contacts for the broadcast list. However, there are a few things you should keep in mind as a business person while selecting the right contacts as your loyal customers. Your customer’s previous purchasing history The preferences and interests of your customers. Your customer’s current position in the sales position. What can I use Whatsapp Broadcast List for? You can use the broadcast list for the following purposes: Advertise your special offers, discounts, and events Share coupon codes or vouchers Encourage customers to take part in events Announce new product launches Alert customers if you have restocked some items Apologize for any service disruptions Boost Engagement With These Whatsapp Broadcast Tips: Follow these tips to maximize your reach with WhatsApp broadcasts: To make sure that your messages are forwarded in a timely and relevant manner, use audience segmentation. Keep your messages short. Adopt a warm, friendly approach, and build your brand’s tonality. Always ensure to add a CTA (call to action) at the end of each message to encourage the audience to take further steps to boost your conversion rates. Train your customer support team well, so that they can give prompt replies to the queries of your broadcast message. You can also develop chatbots to foster the communication process with your customers. Things to avoid while working on Broadcast: Whatsapp is a secure messaging platform that protects its users from spam or unsolicited messages. Therefore be cautious of a few things while using broadcast to avoid dealing with WhatsApp ban. Don’t spam messages Don’t send too many messages at once, cause it can trigger Whatsapp security measures and flag your account doing some suspicious activity. If you’re sending promotional messages, then schedule your messages and mark your limitations for the day. Don’t broadcast from a brand-new account New accounts are under some supervision and scrutiny, hence start your work at a slow pace. Gradually once your account is established, start increasing the number of messages month by month. Avoid broadcast messages to Unknown contacts Most users are cautious of receiving messages from unknown contacts. Hence you need to determine your target audience and ensure to add them to your contact list. It’s also very important that the people you add to your list are aware of your business and have saved your number in their contacts. Then plan out on optimizing your promotional messages which you are going to forward to your community. Benefits of using Whatsapp Broadcast The benefits of WhatsApp can help you to reach multiple contacts at once,

Have you ever wondered why some of your content goes viral on all social media platforms and some disappear into the digital void? If yes, then Content Seeding can be a potent strategy to increase your social media visibility and engage a wider audience by optimizing your content. As Bill Gates said, “Content is king”. Let’s make your social media content top-notch. What is Content Seeding ? Content Seeding is a marketing strategy a brand uses to distribute its content across various channels. The content shared by the brand gets endorsed by shares and interactions which in turn helps the brand to get approval in the market. A brand uses this effective marketing tactic to share its content on the Internet which enhances the process of brand visibility. For example, a new sports shoe brand launches a new pair of running shoes on the market on their website. And then that product is endorsed by a famous sportsperson ( or a celebrity or influencer) which helps in the approval of the brand in the market. The goals of content seeding are as follows: Increases brand awareness Encouraging the audience to visit your main website Reaching to target audience Gives exposure and distribution Content seeding aids in doubling the advertising value of a brand. But for it, the brand must make creative, relevant, and specific content for each social media platform. For example: For example, if you have launched a new hair care product brand then you need to post long video tutorials on YouTube and catchy snapshot videos on Instagram reels using trending audio. Hence through content seeding, you can distribute your content to the target audience via an omnichannel journey, instead of making them pass through multiple hoops. What is Influencer Seeding? Influencer seeding is a casual approach to the traditional seeding that involves contracts and payments. It’s a strategy wherein brands often send their free products to influencers in the hope that they will organically share their experiences with them. Compared to paid partnerships it is a cost effective option.This also helps in organically increasing the brand reach due to industry leaders promoting your products to their audiences. But this also doesn’t mean that you need to approach big influencers for this. Even micro influencers with 10000 – 50000 followers have the potential to promote your brand, as even they have a loyal fanbase. Micro influencers can be an authentic advantage for your brand when you’re looking for a niche target audience. Types of Content Seeding There are 2 types of content seeding depending on the distribution channel. They are as follows: Simple Seeding: Simple seeding is a former type of seeding that is fossil-like and outdated. It involves writing blogs on a brand’s website or social media platforms. This type of seeding is quite cheap, but the content you deliver must be of high quality, to be fruitful. Hence, ensure to come up with an optimized content strategy. If needed AI blog writers or tools to ensure that there are no spelling or grammatical mistakes. But to make your brand viral, this seeding won’t be very effective. To get viral you need to use advanced seeding techniques. Advanced Seeding: Advanced seeding is the current form of seeding wherein a brand creates a lot of content and distributes it across various platforms. The content can be in the form of text, images, infographics, blogs, videos, articles, etc. and then it can distributed to multiple places over the internet through: Social media groups Forums Websites Organizations Influencers Therefore, advanced seeding is more expensive and the brand needs to put more effort into creating content. But, the more content is shared, the more chances to increase brand visibility and engage an audience. The Benefits Of Content Seeding Increasing Website Traffic When you work on content seeding, you spend a good amount of time and effort to create something. Thus, it aids in generating more traffic to your website because you’ve taken the time to promote your content to relevant target audiences. For example, if you’re a fashion brand, then your content would revolve around the latest fashion, dressing sense, etc. If you post your content on fashion-related groups on Facebook, you can acquire web traffic through one roof. Social media platforms are the ones that are most used by people on the internet. In today’s generation a lot of users use social media to explore new brands. People scroll through, see your brand page, and visit your site. Moreover, they can be classified into organic traffic for your brand website. Social media engagement is just one part of a content-seeding strategy to generate website traffic. Promotion of online business directories also enhances website traffic and increases SEO optimization. Enhancing Brand Reputation Content seeding enhances brand visibility and shareability. People tend to share content with their followers only when they find it engaging and relevant. Therefore, if your brand consistently produces high-quality content and makes the audience understand that your content is reliable, then you will reach an authoritative position in the industry. Leads to more conversions rates Content seeding helps to increase conversion rates. Conversion rates mean that the visitor took the desired action to visit your website after seeing an Ad or post of your brand. For example: If you post a tweet about new arrivals in your brand giving a website link, hence it encourages people to check your site. Thus who do, become your conversions? Higher conversion rates help people to interact with your brand, and purchase more products, thus increasing your consumer network. Content seeding helps you drive highly qualified leads to your website. This is done by focusing on 1 specific audience group. Highly qualified leads are the ones who make the most purchases from your brand. So, let’s assume if they don’t purchase from you now, you can still make them your future customers by attracting them through email marketing campaigns. Boost in followers Content seeding is very important for social media platforms.

Social Media Image Size Guide For All Platforms for 2025 Your social media posts are the most crucial for creating brand awareness. According to a report, 60% of brands use photos and videos extensively as their social media marketing strategies. But before starting to post, you should know that every platform has guidelines and rules that are of different sizes. For all the major social media platforms, let’s look at an extensive guide on image guiding. Social Media Size Guide for major social media platforms CATEGORY INSTAGRAM FACEBOOK LINKEDIN TWITTER PROFILE PHOTO 320 x 320 px 196 x 196 px 400 x 400 px 400 x 400 px COVER PHOTO N/A 851 x 315 px 1128 x 191 px 1500 x 500 px LANDSCAPE 1080 x 566 px 1200 x 630 px 1200 x 627 px 1600 x 900 px PORTRAIT 1080 x 1350 px 1080 x 1350 px 1080 x 1350 px 1080 x 1350 px SQUARE 1080 x 1080 px 1080 x 1080 px 1080 x 1080 px 1080 x 1080 px Instagram image guide Instagram is one of the best platforms to post your creative visuals. It’s one loved by both customers and brands. This platform has one of the wonderful features, which enables sharing creative reels and photos which enhances the visual storytelling opportunity for every brand. Also, it is leading among all social media platforms, because of bringing new features like Instagram stories and broadcast channels which is a new space to explore. In Instagram creating a well-crafted profile is very important. Especially for brands to design a theme and a color palette for all posts. After that’s done, then you can bring in a variety of posts in different formats – Feed posts, stories, reels, carousels, etc. and see what works best for your brand and keeps your followers engaged. Instagram profile photo Recommended image size: 320 x 320 pixels. ( Although according to mobile it displays at 110 x 110 pixels). Instagram profile photos are displayed in a circle, so be careful to put your subject in the center so that it doesn’t get cropped from the edges. Instagram Feed Posts While posting anything on your Instagram feed you will have options of several formats, but you need to select which one best suits your content. Also while choosing to prioritize mobile audience first, it’s important to optimize the posts according to mobile users’ interface as most people open the Instagram App on their smartphones. Recommended image sizes: Portrait: 1080 x 1350 pixels with an aspect ratio of 4:5. Square: 1080 x 1080 pixels with an aspect ratio of 1:1. Landscape: 1080 x 566 pixels with an aspect ratio of 1.91:1. Instagram supports image aspect ratios between 1.91:1 and 4:5. It is advised that you should post photos with a width of 1080 pixels and a height of 566 to 1350 pixels, depending on the desired aspect ratio you’re looking for high-quality results. Instagram crops out the photos if you post them at a higher resolution than this or expands the image if it’s of a lower resolution than this. Your photo displays at 161 x 161 px after you post it on your Instagram feed.You can also post a maximum of 10 images as an Instagram carousel post. Instagram Stories Even though Instagram stories don’t last long for a long period in your profile, it’s still important to put an effort into designing them. It should be attractive and creative enough so that your followers like it while viewing your story. It’s in vertical format so your aspect ratio dimension should be 9:16. Recommended image size: 1080 x 1920 pixels. The minimum resolution is 600 x 1067 pixels, so it is recommended to keep your posts above this resolution. The maximum file size for Instagram stories is 4GB. Instagram Reels Instagram reels have the same aspect ratio and sizes as Instagram stories. Recommended image size: 1080 x 1920 pixels and aspect ratio 9:16. Your reels are cropped down to a 4:5 ratio in the home feed and a 1:1 square image in the profile feed. Therefore, important things should be always placed at the center so that it doesn’t appear odd in your profile feed. Facebook image guide Facebook is one of the biggest social media platforms globally, it is proven to be one of the potent means of engaging and connecting modern-day users. Additionally, it’s an excellent visual platform where you can showcase your brand and use engaging photos and videos to convey real-time stories. The kind of photos you post on your Facebook feed or stories show how you portray your brand to the world. Thus make sure your images posted are at par in your profile. Facebook profile photo Recommended image size: 196 x 196 px The Facebook profile photo appears in a circle shape, so it’s necessary to ensure to keep your subject’s image inside the “safe zones” so that nothing is cropped out. According to different devices, display size varies. For desktop, it displays at 176 x 176 pixels. For smartphones, it displays at 196 x 196 pixels. For most feature phones, it displays at 36 x 36 pixels. A PNG file is considered best if your profile picture is a text or a logo representing your brand. Facebook cover photo The cover photo should be more creative than a profile photo as it is larger. However, the image might appear stretched if you don’t use the correct resolution. Recommended image size: 851 x 315 pixels for best output. But you can also use a minimum of 400 px wide and 150 px tall. According to different devices, display size varies. For desktop, it displays at 820 x 312 pixels. For smartphones, it displays at 640 x 360 pixels. A PNG file will give the best results if the cover photo includes a logo or text. Less than 100 kilobytes of sRGB JPEG image will be the best type that will load your cover photo the

It is every brand’s dream to have a loyal customer base that not only makes repeat purchases but also promotes their brand. Understanding types of customer loyalty can facilitate the nurturing of deep relationships with clients and the creation of a sustainable brand. As Bill Price said,” Smart companies have realized that Customer Loyalty is the biggest sales and marketing tool that they have.” What is Customer Loyalty? Customer loyalty means a customer’s inclination to do business and collaborate with a company regularly. It’s a willing decision of the customer to buy from the same brand repeatedly. This is mainly due to the customer having a pleasant experience, satisfied and fulfilled with a product or service,or the final value that customer got from the transaction. In more simple terms, the customer is beyond simply satisfied with the products. It’s about the feeling of belonging, loyalty, and connection the customer feels with the brand. This usually happens: Provides an amazing client service Provides personalized customer experience Meets regular expectations of the client When the brand fulfills its commitments consistently Loyal customers are the ones who do more than just return time and again. They also promote the brand and encourage others to make purchases from it. As a result, organizations that want to expand and grow in today’s market should focus on generating a loyal customer base. Types of Customer Loyalty There are different types of loyal customers out there. 1. Transactional Loyalty Transactional loyalty means a potent tool for retaining your customers from time to time. This type of loyalty is offered to the customers by providing them discounts or special offers. This loyalty can be offered via various channels like in store purchases, subscriptions,online purchases through apps, third party retailers ( code scan, receipt uploads). Incentive-driven: Customers who frequently come back to your brand are attracted by special offers, discounts, or reward programs. Short-term focus: Customers who are attracted for short periods of special offers rather than building long-term brand connections. They can easily switch brands if they get a better deal or better bargain elsewhere. 2. Emotional Loyalty Emotional loyalty means a powerful tool to build a deep relationship between brand and consumer. Customers grow emotionally attached to your brand because of shared trust and values. Analyzing the emotional loyalty of your customer base can guide you to build loyalty marketing strategies and enhance your bond with customers. Strong connection: Customers form a personal link or feel a connection with a brand due to a pleasant customer experience. Brand Loyalty and Advocacy: Customers who are emotionally devoted to your brand are more inclined towards suggesting your brand to others. Resistant towards competitors: Customers are less likely to get swayed away by competitors’ offers because they have an emotional attachment to your brand. 3. Behavioural Loyalty Behavioral loyalty is a key concept where customers purchase the products from your brand because of their habit. These customers don’t have any specific preferences for a brand. It’s just mere repetitive purchase behavior without any psychological considerations made by the customer. Constant Purchases: Customers get habituated with the brand and make purchases regularly often because of convenience and trust. Low Switching Costs: They might switch if another brand provides them with a better experience or greater convenience at lower costs. Minimal Emotional Investment: Their loyalty is driven completely out of habit and not because of emotional connections. 4. Cognitive Loyalty Cognitive loyalty is the most basic loyalty where the customers make rational purchases on the basis of price, quantity, convenience, quality, availability, etc. These customers are not emotionally attached to your brand, and can switch to other options where they find a better deal. Rational Choice: Customers believe that the brand offers the best value, quality, or service. Informed decisions: They choose a brand after careful consideration and assessment, and making deep dive comparisons with alternatives. Less emotionally driven: They have a more logical mindset rather than being emotionally resonated. 5. Attitudinal Loyalty Attitudinal loyalty means that a customer is deeply committed to your brand. These customers are constant supporters of your brand and keep on making repeat purchase. They enhance the brand value and associate themselves with the products of the brand. Also with the advent of social media, attitudinal loyal customers can show their satisfaction or resentment levels towards your brand. Positive perception: Customers have favorable opinions toward your brand and prefer it over others. Willingness to pay more: They may choose a premium quality brand thinking that higher priced products will be of superior quality. Supportive potential: They are most likely to speak positively about the brand and give recommendations to others as well. 6. Situational Loyalty Situational loyalty means a loyalty where customers don’t have a choice but to buy a specific product from a brand. It’s a form of short term loyalty where the customers can switch the brand with their changing situations and wherein they find a better alternative. Context-dependent: Specific situations like location, and availability are major factors that can affect customer loyalty. Temporary loyalty: Customers may only remain loyal till the time conditions are favorable and the brand is meeting their expectations. Easily changeable: The loyalty of the customer is altered if there is some new condition in the market or moving to a new location-like circumstance occurs. Examples of 6 types of customer Loyalty Following are the examples for each type of customer loyalty: Transactional Loyalty A customer keeps on buying the same monthly plan of a web show streaming app as he is frequently getting discounts and special cashback offers from it. Emotional Loyalty The customer always uses the same AI platform because he has made the same memories while coding and building that AI platform. Behavioural Loyalty A customer always uses the same payment gateway instead of trying others because he finds it convenient to use. Cognitive Loyalty An enterprise is always purchasing services from the same customer service company as they find their team provides them with the best

Whenever you prepare for a big game, you always analyze your competitor, be it’s strengths or weaknesses. Same analysis should be conducted for planning your brand strategy. Competitor analysis is an in-depth analysis of the market positioning of your brand and your competitor. It helps you to evaluate business development ideas, and prepare a growth strategy. As said by Jack Ma, “You should learn from your competitor but never copy. Copy and you die”.Hence the only competitive advantage is the ability of your brand to learn faster than your competition. What is competitive analysis? Competitive analysis is a process of gathering information on the products, services and marketing strategies of your rival brands – i.e. the competitors of your brand in the same industry. This analysis helps brands to find out their advantages and disadvantages and prepare a strong marketing strategy to grow and thrive towards success. This helps in enhancing your judgments and also to comprehend the market environment and positioning yourself in the industry. Why is Competitive Analysis Important? Competitive analysis is important because it provides you with an opportunity to build concrete strategy for your brand and eliminates guesswork. The following are the reasons for performing a competitive analysis : Identifying market gaps Competitive analysis helps you identify market gaps, stay relevant to current trends and shifts, and plan your marketing strategies accordingly. It helps in identifying those market gaps that your brand can analyze and invest their capital, resulting in new potential for development and innovation in your brand, and uncovering new opportunities. Informed Strategic planning Analyzing competitor’s strengths and weaknesses helps you to judge your brand strategy thus increasing the chances of success. Improves Differentiation When you know what your competitors are providing to their customers, it would be easier to find a differentiator between your competitor’s brand’s product and services, facilitating the success of your brand by giving a compelling reason to your customers to buy your products and services. Improved Marketing Strategy By understanding your competitor’s market strategy, you may be able to improve your tactics and retain your customers and clients for a long time. Lessening your risk A good competitive analysis aids in analyzing the anticipated risks for future competitor threats, allowing you to manage your upcoming problems and in turn decreasing the business risks proactively. What is competitive market research? Competitive market research is an in-depth form of research of the market parameters and your target customers that would differentiate your product offerings from those of your competitors. It is an essential operation that extends beyond just comparing your products and services with your competitors. A deep dive research into the market not only helps to find distinguishers but also to capitalize and invest in them. It also helps in laying a foundation for the sales and marketing plan that would genuinely differentiate your brand from the industry. Factors to consider in Competitive analysis Before diving into the steps of competitive analysis it’s important to consider a few factors that you should include while identifying a brand as your competitor: A brief of the company An overview of the company – including its location, target market, and target customers. Analysis A breakdown of what your competitor sells and how it compares to your brand. Pricing and Positioning A comparison of prices between your brand and your competitors and a review of their core mission to see how they position themselves within the market. Customer Feedback Research the compilation of customer reviews and feedback as to what they think of the brand. The importance of competitive analysis in marketing A thorough analysis of your competitor’s plan can help you identify their product offerings, mission and vision statements, target markets, marketing techniques, and many more. You might even discover new competitors who earlier you didn’t know existed in the market. Refining targeting and positioning Through competitive analysis, you can understand who your competitors are targeting in the market and how they position their products, which can in turn help you to better define your target markets and position your products. Improves customer insights Researching your competitors helps you to understand your customer’s buying habits and preferences, which can then help you to prepare your marketing strategies. Optimizing Pricing strategy Understanding your competitor’s pricing can enable you to set competitive prices for your product and services by attracting more customers by offering them lucrative deals and remaining profitable in the business as well. Improves Campaigning efficiency You can take inspiration from the marketing campaigns of your competitors and adapt from their best practices resulting in curating better market campaigns. Improves brand differentiation Competitive analysis helps you to stand out in the marketplace by uncovering your unique selling points and highlighting them while you market your brand. Increases Market Share By staying ahead of your competitors through constant analysis you can easily respond to rapid developments and capitalize on good opportunities, resulting in increased market share. How to conduct a competitive analysis in 6 steps? Competitive analysis is conducted to understand the unique selling points of your brand and how you stand out from others in the industry. Let’s see the following steps to understand your brand positioning in the market. Identify your competitors Analyze direct and indirect competitors for your brand. ( Direct competitors are those offering similar products and services ), (Indirect competitors who provide alternative solutions to the same problem). To curate a complete list, research industry publications, client comments, customer feedback, online searches, etc. For example: If you are a coffee shop your direct competitors would be other coffee shops and indirect competitors would be cafes, fast food chains, convenience stores, and restaurants that also sell coffee as well in their menus. Determine the Target Markets Examine the demographics and psychographics of your competitors and customers. Analyze the commercials, marketing materials, customer feedback, and reviews of your competitors to understand and figure out who they are targeting. Similarly research about the age, gender, income (demographics) and lifestyle, interests, and

In today’s dynamic world, a good brand can be considered a critical asset for any business. A brand is generally a group of mental symbols associated with the organisation, the products it offers, its personality, and its promise. Since a brand definition is an important aspect of a market strategy, a business must engage in a brand audit from time to time to ensure that a brand’s appeal, value proposition, and performance are not waning. It is beneficial to move through this process, as it helps to reveal the current state of the brand and what can be done for its enhancement. Understanding will involve looking at what a brand audit is, why it is necessary, and the techniques through which it can be done. What Is a Brand Audit? A brand audit assesses how effectively a brand works and how effective its messaging is compared to competitors. It aids in the collection of data to validate or alter the brand strategy, ensuring that it is consistent with the company’s aims and the expectations of its customers. Components of a brand audit: A brand audit generally includes the following components: 1. Brand Identity:  Discussion and analysis of visual aspects including logos and colours, typefaces, and visuals used in the brand. 2. Brand Positioning:  Brand positioning and its fit with the market and its customers, including elements of the brand’s extended marketing communication strategy. 3. Brand Communications:  Auditing of all earlier communication that includes advertising, social media platforms, and interaction with customers. 4. Customer Feedback:  Collecting information from different sources of customers, including customer feedback, ratings, and activities on social media platforms, to determine their impressions and encounters with the organisation. 5. Competitive Analysis:  Benchmark analysis to look at the competitive advantages, disadvantages, challenges, and threats that the brand has vis-à-vis its rivals. Why conduct a brand audit? Conducting a brand audit offers numerous benefits that can significantly impact a company’s success, including: 1. Identifying strengths and weaknesses:  Such a perception enables making tactical changes because brands’ owners learn what facets are beneficial and in which areas the brand could be better. 2. Understanding Market Position: A brand audit is a useful way of determining how the brand is viewed by the collective market and how it stands in comparison to other businesses. 3. Enhancing Brand Strategy:  Brand auditing in areas such as brand identity, brand positioning, and brand associations can help companies improve on what they are already doing and address areas that need improvement if they are going to meet the objectives of the company as well as the expectations of consumers. 4. Effective Customer Insights Utilising these insights enables more effective targeting of areas such as product development, service delivery, and advertising that resonates directly with the customer. 5. Consistent Branding and Communication Another is to make all the communication on behalf of the brand uphold the agreed branding and be consistent with the agreed brand personality and values, keeping the branding intact. 8 Steps to Conduct a Brand Audit Brand auditing is a step-by-step process in which each brand audit is aimed at obtaining specific information about certain aspects of the brand. Here’s a complete guide to conducting a brand audit:  Step 1: Define Objectives and Scope When approaching the subject of the audit, one must consider the definition of the goals in advance. The purpose of the audit and what is expected to be accomplished play a substantive role in the determination of the audit. Set clear goals:  Identify the main objectives of the audit, whether to support rebranding activities, develop a new product, enhance activity with the customers, or gain insights regarding market perception. Determine Scope:  Determine if the audit is going to be all-encompassing about the brand or if it is going to be limited to areas such as the websites, clarification of the customer care department, individual products, etc. Stating certain boundaries is therefore helpful in creating a list of working priorities. Step 2: Gather Brand Materials Gathering all documentation concerning the brand allows for significant improvements to be made since one can see how the brand has become misplaced or distorted. Marketing Collateral: Collect printed flyers, newspaper ads, social media posts, and various printed materials like brochures or websites. These aspects shed light on how this brand delivers its message to the masses. Brand Guidelines:  Gather logos and colour palettes used for packaging, typography, and other graphic materials. In each of these cases, consistency is important so that the overall branding of the college is not confusing to the target audiences. Internal Documents:  examine the mission statement, vision, and values, along with any intracompany messages regarding the brand. Such documents aid in comprehending branding strategies and brand essentials. Step 3: Analyse Brand Identity Verifying the brand identity highlights the fact that the conceptual image of a brand is related to the mission, vision, and values of the company. Visual Identity: Analyse the logo, the colours used, the typography, and/or other graphic characteristics of the images. This should be well maintained to ensure that they are in harmony and have a good reflection of the personality of the brand. Brand Voice: Evaluate the communication strategy, taking into account the content, tone, and style. Ensure that the colours used are matching and in harmony, and that this defines the brand personality being projected. Brand Story: Make the purpose of the brand story infinitely fascinating, credible, and relevant to the target market. A brand story is key to shaping emotion-focused communication and cultivating an emotional bond with the customer. Step 4: Assess Brand Positioning Analysing the brand’s position in the market informs us about the competitive advantage that is gained. Unique Selling Proposition (USP): Interpret the unique selling proposition and find out what the brand offers that the competitors do not. A clear and unique competitive advantage is quite important when it comes to the concept of USP. Market Position: Understand how the brand position is about competitors. The position of a company in

Top 25 Couple Influencers In India to Follow in 2025 In 2025, a new wave of influencers takes the lead and mesmerize millions with their stories and enchanting chemistry. Known as couple influencers, these dynamic duos bring a new wave in online content creation, taking viewers along with them in day-to-day activities down to the grandest celebrations of their lives. These social media powerhouses would have to be the ultimate source of inspiration when it comes to looking for real connections in the digital age. Let’s go through the beautiful love stories and everyday adventures of India’s top 25 couple influencers, giving us a glimpse into their lives that redefine modern relationships and inspire us all. Here is the list of top 25 couple influencers in India: Sr No. Name Instagram ID Number of Followers 1 Komal Pandey &  Siddharth Batra komalpandeyofficial siddharth93batra 1.8 M  267K 2 Niyati Mavinkurve & Abhimanyu Singh somethingniyu  abhiandniyu 31.9K 2.8M 3 Ritu Rathe &  Gaurav Taneja riturathee  taneja.gaurav 1.6M 3.7M 4 Dolly Singh &  Manu Chaturvedi dollysingh  manuchaturvedi 1.6M  30.6K 5 Daizy Batra &  Ankit Arora daizy_batra arora_ankit_ the.vogue.vanity 140K  31.3K  444k 6 Mrunal Panchal &  Anirudh Sharma mrunu anirudhh_sharma 5.4M  1.5M 7 Neetu Bisht &  Lakhan Rawat iam_neetubisht_  lakhan_999 4.6M 2.1M 8 Nagma Mirajkar &  Awez Darbar nagmamirajkar  awez_darbar 8.1M 31.7M 9 Prajakta Koli &  Vrishank Khanal mostlysane  vrishankkhanal 8M 97.1K 10 Unnati Malharkar & Manav Chhabra unnati_m mr.mnv 997K 1.7M 11 Ayush Mehra &  Aashna Vijay ayush007  aashna02 1.1M 94.2M 12 Nita Shilimkar & Gurdeep Rai nita_shilimkar grai7 12.3M 1.2M 13 Diksha Rawat &  Vishnu Kaushal diksharawat22 thevishnukaushal 251K 2.2M 14 Shanice Shrestha &  Nikhil Sharma  shaniceshrestha  nikkkhil 717K 1.4M 15 Sakshi Sindwani &  Raghav Arora stylemeupwithsakshi raghavarora1 656K 4,390 16 Kishwer Merchant & Suyyash Rai kishwersmerchantt suyyashrai 1.7M 1.2M 17 Pooja & Karan Bafna poojakaranbafna karanbafna 754K 17K 18 Savi &Vid bruisedpassports bruisedpassports_home 1.2M 38.2K 19 Pallavi Yadav &  Vyomesh Koul pallaviyadav_ vyomesh_koul 171K 287K 20 Vaishali & Anand vaishali_and_anand 729K 21 Swati Monga &  Rajat Sharma swatimonga_ iamrajatsharma 854K 1.2M 22 Shriya Jain &  Rishav Jain iamshriyajain rishavjain1704 964K 3887 23 Aashna Hegde &  Aditya Kumar aashnahegde  addykumar 1M 313K 24 Steffi Kingham &  Mohit Hiranandani steffikingham  mohit_hiranandani93 162K 480K 25 Anoosha & Saurabh chandukibiwi  jodianoorabh 89.2K 907K 1. Komal Pandey & Siddharth Batra View this post on Instagram A post shared by Komal Pandey (@komalpandeyofficial) Komal Pandey – komalpandeyofficial Siddharth Batra – siddharth93batra Siddharth Batra and Komal Pandey are prominent figures in the Indian fashion industry, respected for their distinct looks and powerful personality. Together, Siddharth’s sophisticated elegance and Komal’s bold fashion choices captivate a large following and create trends on social media. They actively support inclusivity and body positivity in addition to their influence in fashion which builds strong relationships with their audience through relatable content and real-world stories. Komal and Siddharth are prime examples of how couple influencers are changing in the modern digital era through authentic storytelling and engaging content. 2. Niyati Mavinkurve & Abhimanyu Singh View this post on Instagram A post shared by Abhi&Niyu | Following Love 🇮🇳 (@abhiandniyu) Niyati Mavinkurve – somethingniyu  Abhi and Niyu  – abhiandniyu Abhi and Niyu are notable figures in the digital sphere due to their goal of spreading love, happiness, and well-being among their followers. They make use of creative contents that inform viewers about current scenarios as well as draws attention to matters like saving the environment and fighting for fairness in society. By creating insightful films and advocacy campaigns they encourage conversations that go unheard in the media while at the same time giving rise to tangible actions. In this era of digitization, Abhi & Niyu have distinguished themselves by their dedication to making a difference through their digital platforms, with others being motivated on the path by their authenticity.  3. Ritu Rathe & Gaurav Taneja View this post on Instagram A post shared by Ritu Rathee Taneja (@riturathee) Ritu Rathe – riturathee Gaurav Taneja –  taneja.gaurav With respectfulness, humour, and undeniable chemistry, Ritu Rathee and Gaurav Taneja behind the viral YouTube video Flying Beast have won hearts. Starting from “Smart Jodi,” they now have interesting family vacations, and health and lifestyle content.  Fitness guru Gaurav inspires his “Flying Beast” videos while his spouse Ritu enhances elegance via her travels and fashion tips. Together, they manage their jobs, workouts as well as duties towards their kids with authentic content about themselves encouraging people to stay dedicated and live purposefully.  4. Dolly Singh & Manu Chaturvedi View this post on Instagram A post shared by Manu Chaturvedi (@manuchaturvedi) Dolly Singh – dollysingh  Manu Chaturvedi – manuchaturvedi    Dolly Singh, is a well-known social media influencer famous for her sense of style and comic ability, making people happy with her contagious laugh. She has a fan base of 1.6 million followers on Instagram with her work in Modern Love Mumbai and debut at the Cannes Film Festival 2023 she has now become a renowned name nationwide. In addition to her amusing pranks, she tells a touching love story that has inspired many people as a couple.  She and her partner Manu, who have two gorgeous dogs and enjoy big pillow fights, entertain their audience with their blissful blend of love, laughter, and fuzzy companionship. The lovely couple often posts mushy pictures and lovely videos from dinner dates and vacations. It was in 2020 when Dolly and Manu made their relationship official and their fans are anxiously waiting to see them take the plunge 5. Daizy Batra & Ankit Arora View this post on Instagram A post shared by Daizyyyy (@daizy_batra) Daizy Batra – daizy_batra Ankit Vora – arora_ankit_ The Vogue Vanity – the.vogue.vanity The dynamic couple influencer team of Daizy and Ankit, also known as The Vogue Vanity, captivates their audience with charm, originality, and genuineness. They have set new couple goals with their exclusive lifestyle and fashion content they showcase their romance and love with an added sense of beauty. Their shared passion for fashion, travel,

What is Brand Repositioning & How to Do It? [Complete Guide] Table of Contents Building a brand is one thing, but being able to hold your target audience’s attention regularly is another. In today’s world of business, staying relevant comes along with creating an appeal to your target audience. This is finally the point where brand repositioning sets in. Brand repositioning is the act of changing how a brand is positioned in the mind of the customer. It is not just a logo modification or slogan change but a complete rethinking of the image in consumers’ minds. Think of brand repositioning as a makeover for your brand. Just as a personal makeover gives one confidence and appeal, brand repositioning de facto revives a brand—making it more attractive and competitive. It usually becomes necessary when a brand is to reach a new market, adapt to changing market conditions, or differentiate itself from its competitors. Let’s take you through the basics of brand repositioning: why it’s important, what some of the signs are that your brand may need repositioning, and the steps involved in the successful repositioning of a brand. Let’s understand, whether you are a business person or marketer of sorts, the things you need to learn to understand and execute well-done repositioning. What is Brand Repositioning? Brand Repositioning is the process of changing the brand’s perception in the minds of the target audience. It refreshes the image and message associated with that brand and its overall market positioning to meet new customer needs, changes in market conditions, or new goals the company may have set. This makes a brand more relevant and appealing to consumers. For example, a company may change the logo, modify the adverts, or introduce new products to change public perception and become more attractive to other different or more extensive markets. Repositioning is done to renew the brand’s identity and make it more competitive in the marketplace. The Difference Between Brand Repositioning and Rebranding Brand Repositioning refers to a change in the way people think about the brand. It retains the same brand name and logo by using such a technique that may include another marketing message, series of products offered, or targeting. You could say it is like telling a new story about the same brand to attract new customers or just keep up with the market trends. Rebranding refers to a greater degree of change. It means the creation of a new brand identity, which includes a new name, logo design, and image. In other words, it is giving your brand a completely new look to start things anew; more often than not, this is because the old brand doesn’t work that well or the company is taking a different direction. Importance of Brand Repositioning Brand repositioning may include a change in image, message, or products and services offered by a brand. This makes it important to do a brand repositioning to get a wider audience, differentiate from the competition, and stay relevant in the industry. Here is why it is important to do this over a certain period with a live example that will help you understand the need to do brand repositioning.  1) Adapting to Market Changes Markets are dynamic. Consumer tastes, technology, and competitive landscapes do change. Brand repositioning permits a company to adapt to these changes so that the firm remains relevant. Provided that a brand is not completely up-to-date, at some point in time, it risks losing its customer base through irrelevance. Example: Nokia was one of the biggest cell phone manufacturers somewhere, but it could not keep up when smartphones entered the market. Now, having teamed up with Microsoft in developing Windows phones, it is fighting back to regain the company’s lost positions. Though challenging, this repositioning was very important if one were to adjust to the changes brought in by the smartphone era. 2) Attracting a New Audience Customer demographics change with markets, and repositioning a brand can again attract another segment of customers whom it had not served before. This is very important in those situations where the existing customer base of this brand is either shrinking or getting older. Example: Cheap Mexican food, new ad campaigns cropped up for Taco Bell to make it a youth lifestyle brand. This repositioning worked miracles in targeting a new, youth customers group for Taco Bell and greatly boosted its sales. 3) Differentiation from Competitors In crowded markets, differentiation is foremost to be different from the competitors. Brand repositioning lets a brand add special features and advantages that make it much more charming compared with its competitors. This differentiation could very well be a key differentiator. Example: McDonald’s changed its position to become more health and sustainability-oriented. With the addition of salads, fruits, and low-calorie meals, and the drive toward sourcing sustainability, McDonald’s found a place in fast food and attracted a healthy client base while increasing its brand image.  When Should You Consider Brand Repositioning? You should consider brand repositioning when you need to change how people see your brand without creating a completely new identity. Here are some key situations when repositioning might be necessary. Market changes: If the market evolves, and your brand does not fit, you may need to reposition to stay relevant. For example, if customers become more concerned about eco-friendly products, the brand will have to reposition itself for sustainability. Change in Target audience: If your existing audience is changing or you are interested in moving to another, then repositioning can be most helpful. For instance, if you have been building your brand on young adults but find your product more interesting to older consumers now, adapt your messaging and products to cater to them. Competition: If your competitors are doing better than you or have better products, then repositioning is the way to set your brand name apart. Emphasize that which is uniquely yours or increase your value proposition, and you will attract many customers. Negative Conception: In those cases where