How To Upload Video On Twitter/X in 2025? [Quick Guide and Tips] How to Upload Video on Twitter/X in 2025 Whether you’re looking to create your own videos, repurpose content from other platforms, or craft compelling video tweets, understanding the right specs and approach is crucial. This guide will help you harness the power of video on Twitter, ensuring your content stands out and goes viral. Let’s explore how you can maximize the impact of your Twitter videos this year! There are 4 ways to upload videos on Twitter, let’s see all of them. Record: You can record, edit and share videos from the X app. Step 1: You can swipe left on the timeline or select the camera symbol in the top menu to instantly share a video immediately. Step 2: Tap and hold the capture icon to take a video. Step 3: You can choose to include a location and post a copy. Step 4: When you’re ready to publish, hit Post. Alternatively, hit Add to thread to link it to your previous post, then hit Add to share it. Adding a video to a post. Step 1: To include a video in your thought, simply hit the Post icon. Step 2: You’ll find quick selection choices to add a new video beneath the compose box. You’ll see thumbnail previews of your most recent videos in your gallery, making them easy to access. Step 3: To record a video, tap the camera icon. Step 4: By moving the bar at the bottom on either side, you can shorten the duration of your video. Step 5: Select Trim to complete your modifications. Prior to posting, you can make any necessary modifications to your video and preview it by hitting the play button. Step 6: To post, tap Post. To Upload and Post a video. Step 1: Click the post button or use the compose box. Step 2: Press the button for the gallery. Step 3: Click Open after selecting a video file that is saved on your computer. If the video is not in a supported format, you will be prompted. Videos under four hours long in 1080p can be uploaded by premium customers, with a 16GB file size limit.Videos longer than two hours and shorter than four hours at 720p, with a maximum file size of 16GB, can also be uploaded by premium customers.You can still post films up to 140 seconds in length and 512MB in size if you don’t have a Premium subscription. Step 4: To share your post and video, finish your message and click “Post.” You can Start a Live Video Step 1: Press the camera icon. Step 2: Use the bottom selector to tap Live. Step 3: If you’d like, include a location and an optional description that will show as a post. Step 4: Press Launch the live stream. Your live broadcast will show up as a post on both your profile and the timelines of your followers, complete with a description and location (if applicable). Use Locobuzz to track your Twitter metrics and gain valuable insights to optimize your video content strategy today! Book a free demo Advantages of Twitter Videos Though video material is the most engaging content, content teams specialising in Twitter marketing know that Twitter is mostly a writing-focused platform. Ten times as many people engage with a tweet video as with an original tweet without one. Videos in tweets have among the greatest rates of retweets on social media sites; they are 3 times more likely to be retweeted than GIFs and 6 times more likely than other visual content kinds. Furthermore, mobile devices account for 93% of Twitter video views. Because of this, they are frequently seen in vertical mode, making video material compatible with various devices and Twitter users is essential. Do Videos Work on Twitter? Absolutely! Twitter videos have proven to be incredibly effective. The platform has seen a substantial rise in video consumption, with users watching more videos than ever before. Engaging videos can capture attention quickly in the fast-moving Twitter feed, making them a powerful tool for brands and individuals alike. Twitter Video Length and Size Media files shared on Twitter must meet certain requirements. Twitter videos can go as long as 2 minutes and 20 seconds (140 seconds), which pays homage to the original tweet limit of 140 characters (today there is a 280-character limit). There is a 512MB file size limit. You will be able to upload longer video files in addition to shorter ones with X premium. Click Open after selecting a video file that is stored on your device. If the video file is not in a supported format, you will be notified. For longer videos, there are multiple file sizes. Less than two hours in 1080p: 8GB of data. Less than 3 hours and longer than 2 hours: The file size must be less than 8GB and in 720p resolution. How Long Can Videos Be on Twitter? Twitter allows users to upload videos with the following specifications: Duration: Videos can be up to 2 minutes and 20 seconds long (140 seconds).File Size: The maximum file size for video uploads is 512MB.Resolution: Videos should be within the range of 32×32 to 1920×1200 pixels. The aspect ratio can be between 1:2.39 to 2.39:1. Conclusion A major component of Twitter activity these days is video content. You can start a live video, upload pre-existing content, or record a video straight from the Twitter app. Click the record icon on the mobile app to begin recording if you don’t already have any videos! To find out what your target audience responds to, experiment with tweeting various video lengths. To sum up, tweeting videos is an effective approach to interacting with your followers and advancing your content marketing plan. You can make the most of Twitter’s video function by being aware of the platform’s requirements, learning how to embed films, and adhering to best practices.

Top 24 Indian Female Fitness Influencers The world sees the concept of holistic wellness as a very wide term, which extends far beyond physical fitness only. This created a perfect opportunity for a group of remarkable women in India to lead a movement that is not historically associated with the gyms. These women have not only confronted the stereotypes but also they have become the beacons of hope for millions of people around the world through their devotion, passion and authenticity. The pathway they took, full of resilience, determination and value set on all aspects of health, exemplifies a form of empowerment for which words would not suffice. It can be glamorous (live at) Hollywood to the peacefulness of yoga and mindfulness every influencer offers a different opinion and specialty, which, through their unique life, experience, and story, enrich the wellness landscape in a unique way. On the other hand, they are on social media where they are able to express their stories, insights and knowledge that help in the building of communities of support, encouragement and empowerment. Our team has listed 24 awe-inspiring women who are not only defining the new normal of wellness but also collecting the threads to shape the future of fitness in India and beyond. Whether it’s famous personalities like Bollywood celebrities or yoga gurus, nutritionists or fitness coaches, their combined effect impacts the lives of millions who are inspired to make their health their priority as they embrace their life of vitality, strength, and resilience. List of Indian Female Fitness Influencers Sr. No. Name Followers 1. Gurbani Judge (Bani J) 1.5M 2 Shweta Rathore 992K 3 Yasmin Karachiwala 1M 4 Ankita Singh 462K 5 Namrata Purohit 507K 6 Natasha Noel 421K 7 Radhika Bose 619K 8 Deanne Panday 478K 9 Reshma Odedra 61.9K 10 Anupriya Kapu 258K 11 Deepika Mehta 254K 12 Nidhi Mohan Kamal 128K 13 Apoorva Jayarajan 232K 14 Neha Ranglani 217K 15 Dr. Snehal Adsule 588K 16 Padmavati Iyengar 29.6K 17 Shonali Sabherwal 83.7K 18 Meenal Shah 114K 19 Harman Sidhu 422K 20 Pooja Sharma 251K 21 Jillian Pransky 10.4K 22 Sucheta Pal 58.8K 23 Kanchi Shah 32.6K 24 Pooja Makhija 423K 1. Bani J- 1.5Million Followers View this post on Instagram A post shared by Bani J (@banij) Popular for her characters in the famous show Roadies plus Four More Shots Please, Gurbani Judge, or Bani J, creates a niche for herself and proves how women are not defined by their physique. Her Instagram, apart from being confident and showing she can hard work about her; she is now classified as among the country’s top female influencers. 2. Shweta Rathore- 992K Followers View this post on Instagram A post shared by Shweta Rathore (@ishwetarathore) Shweta Rathore, India’s first woman who won a medal in the world championship holds an engineering degree but she stresses the importance of following one’s passion. She uses her Instagram to not only get people motivated to follow a fitness regimen but also for inspirational purposes. 3. Yasmin Karachiwala- 1M Followers View this post on Instagram A post shared by Yasmin Karachiwala | Celebrity Fitness Instructor (@yasminkarachiwala) Her name is synonymous with honing celebrity physiques and training renowned people like Deepika Padukone and Katrina Kaif. She owns the country’s first pilates studio which is CEPC certified. Her Instagram account is a free home workout routine provider. 4. Ankita Singh- 462K Followers View this post on Instagram A post shared by Ankita Singh (@ankitasingh_2910) Whereas crowned Miss Karnataka and Miss India too, Ankita Singh is an Indian fitness influencer of great prominence. She experiences her heart-sweating moments and sweat catharsis in her Instagram posts where she gives out tips and tidbits on healthy living. 5. Namrata Purohit- 507K Followers View this post on Instagram A post shared by Namrata Purohit (@namratapurohit) If you are looking for a workout that suits you best, Pilates is the way to go, and Namrata Purohit is a must-follow. Making her the number one in the world pilot at 16 years old, she has also published a series of online courses on her Instagram and is an author in this area. 6. Natasha Noel- 421K Followers View this post on Instagram A post shared by Natasha noel (@natashanoel001) Influencers are used as examples in the media. Natasha Noel, a fitness influencer who challenges stereotypes and taboos with empowering content, is the best example. She is a ray of light and a source of hope in my life through her Instagram. 7. Radhika Bose- 619K Followers View this post on Instagram A post shared by Radhika Bose (@yogasini) With Radhika Bose, varied exercises like weight training and yoga are the ideal starting point. Her Instagram feed is all about the daily workout routines and the monthly fitness challenge. She takes diet and exercise very seriously and wants to make it a part of her lifestyle. 8. Deanne Panday- 478K Followers View this post on Instagram A post shared by Deanne Panday (@deannepanday) Deanne Panday is not only a health coach but also an author and blogger. Two books have been published already and Deanne Panday is now both an author and a blogger. She extends her sessions to yoga, strength training, etc. in her Instagram and a workout app for more guidance. 9. Reshma Odedra- 61.9K Followers Reshma Odedra, a certified Personal Trainer, shares her expertise with over 46k Instagram followers. She advocates for a healthy lifestyle through daily workout posts and offers online coaching services. 10. Anupriya Kapu- 258K Followers View this post on Instagram A post shared by Anupriya (@anupriyakapur) Anupriya Kapur, co-owner of Imbue Natural, is a thriving single mother at 40. Her Instagram radiates positivity and inspiration, demonstrating that age and motherhood shouldn’t hinder one’s pursuit of a fulfilling life. 11. Deepika Mehta- 254K Followers Accredited by Kpjayi as a Level-2 teacher, Deepika Mehta’s yoga teaching goes beyond yoga studios, having featured on the “Yoga City” show on NDTV Good Times. She has made several important advertisements and

Top 30 mom influencers on Instagram India Let’s all acknowledge that mothers are incredible women. If our moms hadn’t been there to mentor us at every turn, I don’t even know how life would be. Motherhood has grown in importance in the creative creation sector these days. Parenting is a difficult job, as we all know, and these mommy bloggers are doing an amazing job at simplifying it for the rest of us. Their approach to striking a balance between parenthood and content creation is truly inspirational. Even though we all know how uncertain things are right now, let’s take a moment today and every other day to recognise and honour the amazing work that mothers perform. List of Mom Influencers on Instagram India Sr. No. Name Username No. of Followers 1 Ritu Taneja riturathee 1.7M 2 Masoom Minawala Mehta masoomminawala 1.3M 3 Ishinna B. Sadana ishinna_b_sadana 1.2M 4 Anupama Kumar Vijay Anand anupama.vriksham 1.2M 5 Teejay Sidhu bombaysunshine 889K 6 Yamini Jain piyushyaminiofficial 341K 7 Deepali Soam myteenytot 232K 8 Shivani A Kudva diapers_to_wings 204K 9 Harpreet Suri momwearsprada 199K 10 Sneha Paliwal highstreetmommy 188K 11 Sulata Mitra mommyandvihaan 150K 12 Satrupa Sharma diapers_and_lipsticks 145K 13 Yuvika Abrol yuvika.abrol 144K 14 Vivin Mathias supergalviv 142K 15 Garima Bansal mommylilworld 140K 16 Shilpa Saraf Kamdar momandtoddlers 139K 17 Snehalata Jain sneha_261013 135K 18 Chandni Bhagat mominthebay 134K 19 Sweety Neeraj Yadav flying_mom_23 127K 20 Dr. Nimrata Bindra the_momster 124K 21 Ishna Batra mammaslifestyle 122K 22 Manya Solanki manya_solanki 122K 23 Jhilmil Bhansali jhilmilbhansali 116K 24 Papri Ganguly throughmypinkwindow 111K 25 Afsha Galar beingmomtastic 109K 26 Shveta Salve shveshve 106K 27 Roopal Sharad Bajaj _mums_the_word_ 96.6K 28 Neharika Nath mrs_eattripclick 88K 29 Charu Sareen Gujjal themomsagas 83.4K 30 Banchika Bhawnani mombyprofession 33.2K 1. Ritu Taneja (1.7M Followers) View this post on Instagram A post shared by Ritu Rathee Taneja (@riturathee) Renowned YouTuber, pilot, and mom blogger Ritu Rathee Taneja. well-known professional and Gaurav Taneja’s wife. Her birthdate is November 19, 1990. She makes a living as a YouTuber and an actress. She graduated from Delhi’s St. Stephen’s College with a Bachelor of Science in Chemistry. Once she relocated to Gurugram, she registered herself at Blue Bells Model School. Ritu Rathee became well-known after she and her husband, Gaurav Taneja, started a YouTube channel. Among her millions of Instagram followers today are mothers and other women who have been motivated by her words. She has said in many interviews and podcasts that she is an excellent mother despite her hectic schedule. 2. Masoom Minawala Mehta (1.3M Followers) View this post on Instagram A post shared by Masoom Minawala Mehta (@masoomminawala) A well-known momfluencer on social media is Masoom Minawala Mehta. She is a lifestyle and fashion blogger who has amassed a sizable fan base on YouTube and Instagram. Mehta, who is well-known for her exquisite style and ability to juggle parenting with her work as a content creator, shares glimpses into her day-to-day activities as a working mother. She provides parenting and work-life balancing guidance in addition to fashion and cosmetic recommendations. She has appeared in several periodicals and worked with several brands. Mehta is renowned for her charitable endeavours and has participated in several programs that promote women’s emancipation and children’s education. She encourages her followers to make a difference by using her platform to bring attention to significant social concerns. 3. Ishinna B. Sadana (1.2M Followers) View this post on Instagram A post shared by Ishinna B. Sadana (@ishinna_b_sadana) Ishinna offers anecdotes about her experiences as a mother, along with personal tales and parenting advice. She supports happy and healthy child-rearing and promotes positive parenting techniques. She also conducts parenting-related seminars and workshops. The mother of a 6-year-old son is Ishinna. She provides a touching and encouraging look into their contemporary family life by sharing pictures and videos of her kid. Ishinna has produced parenting-related content in partnership with companies such as Flipkart, Amazon, and Nykaa. She only collaborates with companies she supports, giving her audience factual, objective information. The page offers a touching and encouraging look into the life of a contemporary family. It is an important tool for all ages of parents. 4. Anupama Kumar Vijay Anand (1.2M Followers) View this post on Instagram A post shared by Anupama Kumar Vijay Anand (@anupama.vriksham) Using her Instagram account, Vriksham, Anupama offers relationship advice and counselling on topics including pre-pregnancy, pregnancy, parenting, breastfeeding, and relationships. She is a fervent supporter of breastfeeding and provides advice and assistance on the subject to women in the surrounding area. Anupama is a mother. Anupama has worked with companies like Nestle, Johnson & Johnson, and Pampers. She also writes for blogs and parenting magazines. For mothers and soon-to-be mothers, her Instagram page is a great resource. In addition to information from other mothers, she offers advice, ideas, and experiences from her own experience. 5. Teejay Sidhu (889K Followers) View this post on Instagram A post shared by Teejay Sidhu (@bombaysunshine) Teejay, a mother of three, manages her personal and work lives. Teejay Sidhu is one of India’s top mother influencers. She is a TV personality, professional staycationer, wanderer, and digital creative. As a mother of three, she characterises her world as harmonious chaos. Numerous reels she has carefully chosen have received thousands of likes, comments, and shares. As one of India’s parent influencers, Teejay Sidhu has selected highlights on a variety of subjects, including Mother’s Day, Baby Moments, Sri Lanka, Alibaugh, Press, Shoots, Nepal, and more. 6. Yamini Jain (341K Followers) View this post on Instagram A post shared by Yamini Jain (@piyushyaminiofficial) The husband-wife team Piyushyamini produces material with a focus on fashion, leisure, and travel. Along with sharing their passion for these subjects, they offer guidance on lifestyle, fashion, and travel. Agastya is Piyush and Yamini’s son. Yamini has worked with companies like Lenskart, Croma, Titan, Uber, Swiggy, Lakme, Nykaa, Amazon, Pepperfry, and Zomato. In addition, Piyushyamini posts pictures and videos of their daughter, friends, travels, and jobs. They frequently upload

Kritika Khurana – Biography, Age, Net Worth & More! Kritika Khurana aka “That Boho Girl” is no different than you and me, who, when had little money and couldn’t afford to buy clothes, looked through her parents’ closets and thrift stores for ideas. She used her imagination and what she had, to create a world-wide clothing and styling business!  She is here with her online presence to help us all with anything fashion-related! She has a degree in fashion design and creates travel, DIY, and outfit videos in addition to hairstyle tutorials. She cannot stop swooning over and appreciating the fresh collection pieces by Arpita Mehta. Kritika is a sucker for sarees and cargo pants these days! To see more of her videos, be sure to subscribe to her youTube channel. Her most-watched YouTube Video Links – I got my Dream car Chatty GRWM for a diwali party   S.No. Social Media Links Followers 1. Instagram 1.08M 2. YouTube 807k 3. Facebook 224k 4. Twitter/X 6.3k 5. YouTube Podcast  105k 6. Instagram Podcast  88k 7. Linkedin 5k Who is Kritika Khurana? Kritika Khurana has established herself as a renowned fashion blogger, Instagram sensation, and businesswoman in the era of social media influencers, since 2014. Her impeccable style, imaginative content, and captivating demeanour have enabled her to amass a substantial online following. The fascinating life of Kritika Khurana is examined in-depth in this article, which also looks at her age, relationships, social media presence, biography, and net worth. She also runs a podcast – “What’s up sister” on Instagram and YouTube with her sister Deeksha Khurana. Link to which is also mentioned above. ‘Boho girls are the best!’, is what she believes. Age 30 years (2023) Birthday June 19, 1993 Net Worth $2 Million (Rs. 16 Crore INR) Profession Indian YouTuber, Fashion influencer, Vlogger, Podcaster Early Years and Upbringing On June 19, 1993, Kritika Khurana was born in Delhi, India. She had won various accolades in classical dance in school. In class 12th, she opted a non-medical career and was keen on becoming an architect. Later on, she went on to show an early interest in creativity and fashion, which eventually inspired her to pursue a career in the field. After completing her studies in Delhi, Kritika made the decision to turn her love of fashion into a successful career as a fashion blogger and influencer. Instagram stardom and style Kritika Khurana’s rise to prominence started when she began posting her outfit selections, lifestyle advice, and beauty secrets on Instagram. Influencers and fashion enthusiasts alike were soon drawn to her striking ensembles and self-assured personality. Her following grew rapidly as a result of her constant production of high-calibre content, positioning her as one of the industry’s most sought-after influencers. Highlights of Kritika Khurana’s daily life, travel adventures, and stylish fashion statements are all mixed together in her visually stunning Instagram feed. Her fashion sense can be characterised as modern, chic, and adaptable; she can move from casual streetwear to glitzy looks for the red carpet with ease. Kritika has millions of followers worldwide and is regarded as a style icon thanks to her ability to put together distinctive and visually appealing looks. Kritika Khurana Youtube Income (October 2023) Kritika Khurana started her YouTube journey in 2014 and currently releases about 2-6 videos every month, and has uploaded more than 900 videos on her channel, (as of  2023) that account for 19 Crore views. Her approximate income is thus mentioned below-   Last 7 days $412 Last 30 days $1.31k Last 3 months $1.31k Last 6 months $39.01k Personal Details about Kritika Khurana Parents Father –  Raju Khurana (Businessman)Mother – Anju Khurana Siblings Sister – Deeksha Khurana (Travel Vlogger, Social Media Influencer) Brother – Lakshay Khurana Marital Status Divorced Marriage Date April 24, 2022 Husband Aditya Chhabra (Divorced) Boyfriend/Affairs Aditya ChhabraKaran Sehgal (Ex-Boyfriend) Age 30 years (as of 2023) Height 5’5’’ Weight 52 Kg Hometown Delhi, India Nationality Indian Religion Hinduism Caste Unknown Zodiac Sign Gemini Hobbies Travelling, Vlogging, Shopping, Fashion, Beauty Tattoo(s) Crescent Moon (Left Wrist) Music Note (Right wrist)Roman Numerals (neck) Education History School St. Lawrence Convent School, New Delhi College JD Institute of London (Fashion and design graduate) Get up close with Kritika Her biggest career achievement Crossing 1M followers on Instagram, Paris Fashion Week Biggest regret Not trusting herself enough, believing words more than actions Does she feel pressured Gets nightmares that a hidden camera might record her in public restrooms Her style in 3 words Moody, eclectic, Boho Most people who follows Kritika Rj Karishma Favourite movie/series Big Little LiesDynasty Favourite Book The SecretUgly LoveMonk Who Sold His Ferrari Favourite Artist Jonas BlueTaylor Swift Favourite Brand H&M Most passionate about Fitness One thing she loves the most about her work To get to meet her fans Entrepreneurial Ventures In addition to her prosperous career as a fashion influencer, Kritika Khurana is a shrewd businesswoman. She has dabbled in the business world by starting her own clothing line or working with well-known companies. She has increased her creative horizons and established a reliable source of income through these business ventures, which has increased her net worth overall. Instagram (2013-14) Posted her OOTD-Outfit Of the day pictures Blog- That Boho Girl (2013) Posted Styling tips “The Hype” (2014) Online clothing store YouTube (2014) Styling series She often endorses the personal care and beauty products of the brand ‘NIVEA’. In a podcast with her sister, Kritika says that 80 per cent of the brands are chill during collabs but the remaining 20 per cent, especially those that have newly started marketing, get painful to work with. Also, she mentioned that she reaches out to people whom she wants to work with by checking out their profiles completely, looking out for loopholes and then writing to them about how she can help them fix those problems and loopholes. Gain Deeper Insights into Your Brands Influencer Metrics with Locobuzz Book a free demo Relationships & Personal Life Kritika was in a

What Is Integrated Marketing? – Definition, Uses, and Examples Integrated marketing refers to the coordination of several marketing communication tools or platforms, products, and techniques that create a single, harmonious brand image for easy customer understanding and use. Marketing communications ensure that messages passed to consumers in a particular marketing campaign or within a certain period are uniform and coherent across different platforms such as advertising, public relations, social media, email marketing, etc. Integrated marketing is an effective way of constructing an overall marketing plan that increases the effect of single-channel marketing and conveys a unified call to action or brand image to the audience. Marketing communication has remained relevant in several ways, thus leading to integration. Firstly, consumer engagement is higher than ever, and consumers virtually interact with brands through multiple touchpoints. The whole point of integrated marketing is that it means reaching consumers in different ways and at individual times and ensuring that the message remains consistent no matter what digital channel or platform is used. Secondly, with integrated marketing, businesses take full advantage of digital marketing to apply customer data and analytics to achieve enhanced and individual marketing results. Thirdly, integrated marketing enables firms to optimise their marketing ROI, making certain that all the funds pumped towards marketing are recovered in the shortest time possible and utilised most effectively. This article will focus on a detailed description of integrated marketing and the major areas and goals of the marketing approach. Moreover, it will also discuss more about its importance and how it is done together with integrating marketing communication. 5 Key Components of Integrated Marketing: 1. Consistent Brand Messaging: Integrated marketing highlights the need to ensure that every marketing communication method, including advertising, social media platforms, email marketing, and public relations, is aligned to a common message and style. 2. Multi-channel Integration: Marketing communication is the use of multiple sources to communicate with target audiences convincingly. This may include the usual media distribution, like print and television, as well as digital media like the internet, Facebook, Twitter, and mobile applications. 3. Data-driven insights: IMC is a concept that involves the ability to collect, analyse, and use data for the behaviours and interactions of target consumers in different communication channels. Analysing customer data gives businesses the ability to market their products and services more effectively and adjust marketing campaigns to meet the expectations of their target market. 4. Cross-functional collaboration: Integrated marketing is a process whereby advertisement campaigns are coordinated and synchronised across several departments of an organisation, such as the marketing, sales, customer relations, and product development departments. As seen above, it is necessary to discuss the ways to solve problems that appear when a business is divided into departments: Thus, a unified vision of marketing is only possible in the case of cross-functional teamwork. 5. Customer Experience Focus: The primary orientation in IM is to provide a perfect or at least effective user experience across the various marketing channels. Hence, this highlights the importance of attending to the different stages of the customer journey and identifying the latter to improve customer satisfaction and retention.Integrated Marketing, Multichannel Marketing, and Omnichannel Marketing are all strategies aimed at reaching and engaging target audiences across various channels. However, they differ in their approaches and levels of coordination. Let’s break down each concept: Integrated, Multichannel and Omnichannel Marketing 1. Integrated Marketing: Integrated marketing places emphasis on the harmonious use of all the media and means of communication to deliver a cohesive message to the customers.It focuses on integrated and synchronised communication and marketing endeavours across channels to offer a harmonised front to the customers.The common IMC objective is to ensure that all consumers receive identical messages with similar tones at different touch points and ensure message consistency.For instance, a firm could make regular use of logos, images, and slogans in television commercials, microblogs, online shops, and other forms of marketing communication with the target consumers. 2. Multichannel Marketing: Multichannel marketing is a form of communicating with customers through many channels, but what makes it distinct is the effort made to offer each of the channels on its own for interacting with the audiences.In the multichannel marketing process, different communication channels may well be quite distinct from each other, with specific campaign plans and distinct messages assigned to each channel.It is aimed at boosting and enhancing brand awareness, and the target audience is to be followed on the platforms where they spend their time.For instance, while social media can be employed as an overarching communication channel with precise goals and tactics for engaging customers, it can be further divided into sub-channels like Facebook or Twitter. 3. Omnichannel Marketing: Integrated marketing goes a little further by focusing on the goal of giving customers an aligned and consistent experience throughout the multiple channels.It focuses on different touchpoints and should ideally deliver a consistent experience across all to show customers that it doesn’t matter through which channel they communicate with the brand.This is a significant convenience for buyers, as omnichannel marketing strives to meet their needs and provides solutions where they can switch between the online and offline environments without interrupting their experience. For instance, a firm may guarantee that its customers experience a seamless shopping environment, whether on the website, in a mobile application, in a physical store, or through customer support services and one-click access and features such as shopping carts, product recommendations, and a mobile-to-physical in-store experience. 5 Core Objectives of Integrated Marketing: 1. Enhance brand visibility: Integrated marketing can help achieve the best results since it is an effective way to reach the target audience and increase brand awareness when using several media channels simultaneously. 2. Improve customer engagement: Integrated marketing aims to directly communicate with consumers, interact with them, and build a relationship with the ultimate goal of encouraging loyal consumption. 3. Drive consistent messaging: IMC, therefore, is the strategic coordination of all marketing communication tools designed to support a single theme with the end goal of creating a

45 Ways to Build Customer Loyalty (Plus Its Importance) Is your brand getting good reach but customers only shop with you once and don’t stick up with your brand? The answer to that is the need for customer loyalty. There might be different reasons why your brand can’t build customer loyalty like poor customer service or lack of personalisation. A loyal customer is like a comet, you find one in every hundred customers but they stay with you till the end. Sometimes even defending you against your customers. But whatever the reason, we’ve got the solution to this problem for you. We have the 15 ways to build customer loyalty along with its importance. Pull up your notepad and continue reading to know all about it. What is Customer Loyalty? Customer loyalty is when a customer is loyal to your brand, prefers it over your competitors and sticks with you. This makes him buy more from your brand, repeat his purchases and spread good word about it. And this loyalty is built when your customers start trusting your brand, have a great experience and are happy with it. For example, Apple has a very loyal customer base, so loyal that even with so many other brands of phones in the market, they’d still go for Apple. Why? It’s not just because of the product, it’s because of the customer service, the standard of living, the design, the features, and everything. These days, the iPhone is not just a phone, it’s an excellent example of customer loyalty. Importance of Customer Loyalty Customer loyalty not only helps companies build a relationship with their audience but makes them stick with your brand, increase sales and maintain a good reputation. More Customer Lifetime Value A customer’s lifetime value is the value or profit that a customer brings to your company with his purchases from you. The more loyal they are to your company, the more they will buy from you and the more they will spend over their lifetime. For example, a customer at your coffee shop spends Rs. 50 daily for his coffee, which is Rs 18,250 over the year, Rs. 36,500 for two years and more, which is adding to the profits for your company. Builds Reputation Studies show that 5-10 per cent of customers after shopping leave reviews for the product or company. When customers are happy and become loyal customers for your brand, chances are they will leave good reviews for your brand, and tell their friends and families about you. This will not only help you get more customers but also build your reputation as a brand that is credible and worth the hype. Increase Sales When customers are loyal to your brand, they will buy more and more from it and increase the sales of your company. This will help you plan for your company better and will also help you get started with the investments. For example, Netflix the staple streaming site has a loyal set of customers who buy its subscription services monthly or yearly and that is where most of Netflix’s revenues come from. Stand out from your competitors In a crowd of companies, what helps your company become THE company are your customers. The more loyal your customers are and the better the relationship that you have with them, the more you can stand out from your competitors and set yourself apart. And you don’t have to worry about your customers being swept in by your competitors. Around 88 per cent of a brand’s consumers say that a brand can build customer loyalty with three or more than three purchases and a customer is less likely to switch brands after they are loyal. Sticks Out for you in Bad Times When your company is going through a hard time, your loyal customers are who will help you improve and stick with you. This can help you face economic crises and disasters. For example, during COVID-19, what Helped many local restaurants survive was their customer base which was loyal and happy with their services. 45 Ways to Build Customer Loyalty Building customer loyalty is a process that once started doesn’t stop and you need to keep updating and evolving it and give your customers the perfect customer service. Here are the fifteen ways to build customer loyalty for your brand. 1. Give them the Best Customer Service Customer service is the block upon which customer loyalty is built. According to research, 73 per cent of customers stop buying from a brand after they experience bad customer service. You have to train the employees of your company to be polite, respectful, interactive, empathetic and problem-solvers. Looking into what problems your customers have and finding a solution to that can make them happy and possibly turn them into a regular customers. 2. Personalise their Customer Interactions Personalising your customer interactions to fit your customer base can make them feel seen and understood. You can use the information from your customer analytics and feedback to build up a strategy and interact with them how they want to be treated. Send out emails, recommend products, and tell them about the offers that your company has, and it will help you connect with your audience. 3. Put Out Discounts and Honor Them Putting out discounts and offering rewards to honour your customer can make them feel seen appreciated and motivated to continue making purchases with you. These rewards can be some special promotions, birthday discounts, or giving them early access to your new products with loyalty programs. 4. Create a Loyalty Program If you have been thinking of ways that are most effective to build customer loyalty, you can start up a customer loyalty program. A customer loyalty program invites customers to shop more from you by giving them points, discounts, and other rewards for their continued services with you. You have to make sure the program is well planned though and easy to understand so that the rewards

List of Top 20 Real Estate Influencers In India (2025) Real estate in India is snowballing and is expected to grow by one trillion dollars by 2030. Influencers play a big part in this. According to Option Monster, 89% of people buy a product after watching a video about it. In 2025, real estate Influencers will play a big role in teaching and bringing awareness about Real Estate in India. They guide their followers about it and advise them on how to invest in buying or renting a property. Be it a beginner, looking to buy a real estate property or a person with experience, these real estate influencers can help them get their clients the property that they are looking for. But who are the best and most famous real estate influencers in India? This blog has a list of the top 20 real estate influencers in India. Read and find out. Top 20 Real Estate Influencers In India (2025) Sr. No. Name Username Followers Engagement Rate 1 Sunil Kumar Sisodiya @itssunilsisodiya 2.9M 0.04% 2 Ravi Kewalramani @rk.ravikewalramani 1.1M 0.18% 3 Rohit Reddy  @therohitreddy1 1M 0.01% 4 Mayank Agarwal  @realestatewithmayank 748K 0.51% 5 Tamil Veedu  @tamilveedu 423k 0.24% 6 Kaware Bhavesh  @propertytransactionguru 385k 1.62% 7 Jagdeep Chauhan @chauhan_property_wala 315k 0.20% 8 Snehil Yadav @snehil_realestate 271k 3.86% 9 Niranjan Hiranandani  @n_hiranandani 225k 0.67% 10 Mohammed Shoeb @shoebmohammed_1 213k 0.55% 11 Rafique Merchant @rafiquemerchant 203k 0.14% 12 Elivia Pathak @elivia_pathak 202k 0.59% 13 Mohammed Abrar Teli @abrarteli 107k 1.45% 14 360 Property View @360propertyview 103k 0.62% 15 Pranali Kadam @pranalikadam_official 83.4k 9.72% 16 Harpreet Singh Gulati @propertygallery13 80k 0.54% 17 Vishal Bhargava @vishal.bhargava.710 58.2k 3.27% 18 Rutuja Teli @propertiesbyru 43.3k 3.65% 19 Pavan @pavan_realestate 30.5k 0.36% 20 Sumit Hiranandani @hallroomkitchen 22.2k 1.38% 1. Sunil Kumar Sisodiya (@itssunilsisodiya) – 2.9M Followers Sunil Kumar Sisodiya is a real estate influencer in India with 2.9 million followers on Instagram and is known for updating his followers about recent real estate news and recommendations in North India. He is on the Times 40 under 40 list and is the Managing Director at Geetanjali Homestate Limited and is one of the top real estate Influencers in India. He has collaborated with brands like Raheja, Krisumi Group, and M3M on his social media. As the Founder and Managing Director of Geetanjali Homestate, Sunil has had around 15 years of experience with commercial and domestic real estate. Geetanjali Homestate is a real estate company that provides you with help with real estate like consultancy with buying homes, and investments and help with home loans and NRI counselling. Geetanjali Homestate has received many awards for its work with real estate. Sunil is a real estate influencer not only for his knowledge of real estate but also for how he connects and helps his followers and buyers on social media. His recent post on Instagram was about the Gala Property Expo 3.0, which is a summer property show that displays the latest happenings in the real estate market. This event keeps the audience updated with the real estate news in their areas. 2. Ravi Kewalramani (@rk.ravikewalramani) – 1.1M Followers Ravi Kewalramani is a real estate influencer and also the director of RK Mumbai Realtors, which is a real estate brokerage company in Mumbai. He has around 370K followers on Instagram and a YouTube channel with 721k followers, and he makes real estate easy for his followers on Instagram and YouTube. He has collaborated with brands like Lodha Group, Piramal Realty, Hiranandani Developers and Chandak Group on his social media. His interest in real estate is related to his work and time spent in the United States of America, where he learned the modern principles of business and real estate, which were completely different from the traditional ways he was used to seeing in India. So when he returned back to India, he used these ideas and principles in Mumbai real estate, which were professional and crystal clear. His page deals with regal and posh domestic and commercial real estate properties, which are useful for anyone be it a celebrity or a normal person. Kewalramani’s social media growth started during the COVID-19 lockdown when he started creating real estate content for people living in Mumbai. He started doing property tours on his Instagram and YouTube, where he showed his followers the insides of the best and most premium properties in Mumbai. With his work, RK Mumbai Realtors has almost doubled its team size and made its name in the real estate sector. His recent reel is him touring a 3BHK House in Bandra West in Mumbai. He does a whole house tour of the property and mentions all the details in the reel. 3. Rohit Reddy (@therohitreddy1) – 1M Followers Rohit Reddy is a real estate influencer and is a big part of Signature Developers, which is a real estate brand in Hyderabad. With 1M followers on Instagram, Rohit is known for his work in real estate with companies like Signature One, Signature Horizon, and Signature Estates, which brings in new places for living luxuriously in India. He has collaborated with brands like Signature Developers, ATMOS Air-2 Water and AR Biz Venture on his social media. Rohit Reddy is not just a real estate influencer, he is also a social worker who helped migrant workers with food, masks, and shelter during the COVID-19 lockdown. He founded Signature Developers in 2006, which deals with luxury real estate projects in Hyderabad. And Signature One was his first real estate project that he put out in 2015 in Banjara Hills. Apart from real estate, Rohit also makes videos for fitness, fashion, and lifestyle, all of which he shares on his social media. His lifestyle, business, and real estate videos have made him one of the top real estate Influencers in India. Rohit Reddy wants to add Hyderabad to the list of places with the best real estate. The real estate places that he posts on his Instagram are luxurious in nature and have

What is Complaint Management? Process, Strategy and more Did you know that one angry customer and one bad complaint are all it takes to ruin a brand’s reputation? Don’t believe us? Apple once slowed down the working of their older iPhone mobile phones without informing any of their customers about it. With this piece of new story spreading like wildfire, more and more people came to know about it and certain tech companies started to look into this issue. Despite Apple declining all of this at first, it was found out by several companies that Apple did indeed slow down their older iPhones. And later Apple admitted to deliberately doing this to prevent the shutdown of those phones because of the dying batteries. And what was the result of this? Lots of lawsuits, $29 battery replacements for a year and most importantly the loss of trust by its customers. This is exactly why you need a complaint management program in place. Learn what is complaint management, the process, strategy and more. What is Complaint Management? Complaint management is how companies and businesses manage and handle the complaints from it’s from customers, employees and shareholders. It means receiving, recording, solving, and understanding the complaints to better their products, services, the satisfaction of the customers and the reputation of the brand. Good complaint management has steps laid down for complaint escalation, investigation, reply, and feedback to make sure all complaints are handled properly and customers’s problems are solved. It is a big part of customer service in companies. For example, one of your customers purchased a pair of shoes from you online but by mistake received the wrong size. They then contact your customer service, who apologises for the mistake, get them a free return, and then ship the correct size shoes right after. The customer receives the new shoes and is happy with the customer service. Why is Complaint Management so important? Makes Customers Happy Good complaint management can turn an unhappy customer into a happy and loyal one by solving their problems with care. Quick replies, communication, and follow-ups make a customer happy and more likely to recommend the service to others. It shows that the opinions of the customers are important, and makes them feel seen and heard, which makes a customer happy and makes him want to use the service again. Evolution Complaints oftentimes give feedback to the companies on where they could improve, be it their product or service areas where the company can improve. They can create a plan to collect, understand, and work on the feedback given and use it for training employees and developing products and services. Trains Employees Employees who know how to deal with and handle complaints can do their jobs easily without worrying about anything. It also forms a customer-centric frame of mind within the company. Training and rewarding employees on handling complaints, solving conflicts, and giving customer service can help them develop and perform better. Builds Trust Customers trust companies that admit their mistakes and are set to make things right and make up for it. Trust is how relationships with customers are built. Accepting a problem to your public and then showing your resolve to fix it, can help you build trust and a relationship with your audience. Differentiates from Competitors Good customer service can differentiate your brand from your competitors. This way your customers will be happy and give you good feedback. You can then use this feedback and display it as your testimonials and customer stories on your social media and websites. 5 Benefits of Complaint Management In complaint management you do not just write a complaint or solve a problem, it’s about building the lost trust and making sure that your customers are happy. Let’s learn what the benefits of customer management are: Satisfies Customers Early resolution of complaints shows customers that their problems are taken seriously, which satisfies them and makes them trust the brand. When customers feel like their needs are heard, they will see the brand in a good way. Complaint Management can turn bad complaints into good ones and make the customers happy. Retain Customers Solving the customer’s problems can help you retain those customers by making sure they are happy with your service. And happy customers are the ones who will stick with your brand and buy from you again. Customers prefer sticking with brands that they believe will be with them even when things are not good. 3. Constructive Criticism Complaints give you feedback and constructive Criticism on how your products and services are. By understanding this feedback, you can find out where you lack, work on it and improve. Feedback helps you in polishing your product and helping you improve, again making your customers happy in the end. 4. Manages Reputation How a company manages their complaints can impact their reputation. Good complaint management can better a company’s reputation by showing its customers that they care. When customers see that a brand cares and will solve all their problems, they are happy and start trusting the brand which gives the company a good reputation. 5. Customer Experience By managing the complaint and its data, you can find out the problems in the processes. Working on these problems can improve the operations of the company and lead to fewer complaints. By making your workflow smooth and removing the problems, you can better your company’s operations. This not only makes the customer experience better but also adds to the company’s bottom line. What are the 4 Types of Complaints? Complaints can be of four types, and understanding these can be your first step for complaint management. Let’s see what these 4 types are: Productive Complaints Productive complaints are the type of complaints that are helpful in nature and are meant to bring about a change that is good and positive. They are well-thought-out and use suggestions for the improvement of something. They solve a problem by giving feedback that can

How to Track Instagram Mentions in 2025? With Instagram being one of the most used social media sites in India with over 358.55 million users, it also becomes a great choice for marketers or influencers trying to grow their brand. With brands like Glossier and Prime Energy drinks using Instagram for the marketing of their products, more and more brands are hopping into the app for the promotion of their brand. One of the most important parts of marketing on Instagram is monitoring your brand’s Instagram presence, especially its mentions on the app. It helps you find out the reach of your brand, how customers see it, and how you can improve. But how to track Instagram mentions in 2025? Let’s learn with this blog! What are Instagram Mentions? Instagram mentions are the number of times when a person’s Instagram username is mentioned in another person’s post, story, comment, or caption with their @ and username. This links the mention to the person’s page and sends them a notification of the mention. For example, a fashion influencer posts a picture of her outfit with the caption ‘Loving my outfit from @xyz’ This will bring attention to the mentioned brand, add a valuable backlink and mention to the brand, and give the brand more reach and appear credible in the eyes of the public. How to Track Instagram Mentions? Now comes the answer to the most important question, which is how to track Instagram mentions. You can do it manually by yourself, take the help of Instagram Insights or take the help of monitoring apps like Locobuzz. Let’s learn how.  1. Tracking Mentions Manually    Notifications: Checking your notifications is the most simple and easy way of tracking your mentions without using any sort of tools. Every time someone tags your account in a post, story, comment, or caption, Instagram will send you a notification. You can check your Instagram notifications daily to record the number of mentions that you are receiving, and even like or reply to the mentions.   Instagram Search: You can use Instagram search to look for mentions of your brand on the app. You can do it by searching for your brand name, its misspellings, and the hashtags of your brand and products. With these searches, you can record mentions that even the monitoring tools can miss. You can also follow the hashtags feature to keep track of certain hashtags and the changes in them. Google Alerts: Google Alerts is a free monitoring service launched by Google. You can set up alerts on Google alerts and it will notify you whenever your brand name or the keywords are mentioned. They can find you the blogs and articles that mention your Instagram account. IFTTT: IFTTT is a free site that can help you automate the monitoring of your brand’s Instagram mentions by creating applets that will send you notifications and emails whenever your brand’s username is mentioned. This way you can get all the mentions of it, even when you’re away from Instagram. 2. Instagram Insights Insights for Business Accounts: If you have a business account on Instagram, you can make use of its free analytical tool which can be used from inside the app itself.  On the insights, you can find your mentions, interaction rates, reach, likes, saves and comments.  You can simply use it by opening your account, selecting the menu, and then clicking on Insights. This helps you understand how your Instagram account is doing. 3. Social Monitoring Tools Social monitoring tools like Locobuzz can help your brand and company monitor and understand the mentions on Instagram. Sign it, you can understand what your audience is thinking about you, the talks going around and all the mentions of your brand. You can then use them to design your marketing strategy, record the performance regularly, and grow your brand.  Why is Tracking Instagram Mentions Important? Tracking Instagram mentions can help you keep track of the pages, captions and posts in which your brand is mentioned. But why are those mentions important? Increases Brand AwarenessMonitoring the Instagram mentions of your brand can help you monitor and keep track of how it is seen and talked about on Instagram. This can help you find out how the mentions are affecting your brand and can also help you deal with any negative attention and interact with your audience in a way that helps you build a credible connection with them. Helps you Interact with the AudienceBy monitoring the mentions that your brand is receiving on Instagram, you can interact and chat with people who are talking about you, reply to their reviews, solve their problems and thank them for their good feedback. This can also make them feel seen, make them happy and help you build a connection with them. Influencer MarketingFinding out the handles who are mentioning your brand can help you find influencers and partners who already interact with your brand for your Influencer marketing campaigns. This will help you find more real partnerships that will grow your Instagram account. Insights into your AudienceTracking and monitoring the mentions on your brand’s page can help you find insights into your audience and you can understand them and their preferences better. You can then accordingly centre your content around them and make it more interactive. Helps you find what Competitors are DoingMonitoring the mentions and analytics of your competitors can help you find out how they are doing and you can then benchmark that with your score to find out the aspects where your brand is doing good and where it could improve. Components of Instagram Mentions Now that we know what Instagram mentions are and why they are important, let’s see what counts as Instagram mentions and how you can check them for yourselves! Posts: You can mention an Instagram account and tag them on your posts and their captions and comments. This way you can credit, acknowledge, tag and promote a page on Instagram. Stories: You

17 of the Best Social Media Campaigns of 2025 Social media campaigns are more than just campaigns. They make people laugh, cry, support and most importantly make or break the name of a brand. From big brands to small ones, companies use social media campaigns to connect with their audience. These campaigns can be made for many different purposes, be it awaring people of something, making them laugh or making a revelation. And the end goal of these campaigns is to bring results. But what are 17 of the best social media campaigns of 2025? Learn in this blog. From interesting challenges to emotional rollercoasters, these campaigns set a high bar for companies. What are Social Media Campaigns? Social media campaigns are marketing plans that use social media to attain the goals of their company’s marketing. These campaigns can interact with users, increase the traffic of your website, or get you leads. What you need to think about when you make a social media campaign is the goal that you want, what sites you want to use, your audience and then create content and launch the campaign and keep measuring how it is doing, and improving. 17 of the Best Social Media Campaigns S. No. Campaign Name Brand Name 1 Thand Rakh Sprite 2 Share The Load Ariel 3 Rare Impact Rare Beauty 4 Rhode Care Rhode 5 Duolingo’s Adoption Center Duolingo 6 My smile is my superpower Colgate 7 Shot on iPhone Apple 8 My Birthday Song Cadbury Celebrations  9 Shop like it’s 1996 Osea 10 Sign to Smile Happydent 11 Screw it Up Black & Decker 12 You Can’t Stop Us Nike 13 The Tortured Poets Department Taylor Swift  14 Nothing University  Cadbury 5 Star 15 It Starts with Your Name Starbucks India 16 Chhota Kaam Urban Company 17 Fills Most Voids CRED 1. Sprite: Thand Rakh Campaign https://youtu.be/C1BRr7dXDoA?si=W9S3XLkN6r4b4rRJ Sprite is a lemon-lime soda, and they recently launched their ThandRakh social media campaign during the high-tension cricket match between India and Pakistan. After recognising the tension and pressure surrounding this match, Sprite decided to lighten a campaign to make people cool and lighten up their mood. They decided to do a live interactive Ask Me Anything session on their Instagram, whether they replied to the questions with jokes. Content creators joined the Sprite rant party live from the stadium to share jokes, memes, and commentary for the match. Using Social media, Sprite invited cricket fans from all around the world to participate in this campaign with the hashtag #ThandRakh, where they could share their own jokes on the match. They also attached a bar code to Sprite bottles, that would show you a joke once you scan it. So you could just buy a Sprite bottle cool off with the joke, and enjoy the cricket match. This was a fun and interactive way to use their campaign message. Sprite also partnered with some cricket influencers and comedians to create content that their target audience liked. Through its campaign, Sprite positioned itself as the go-to drink for staying cool during the high-tension cricket matches. 2. Ariel #ShareTheLoad https://youtu.be/vwW0X9f0mME?si=Bs_MOh0e84vj-rSK Ariel is a laundry detergent brand, that is known for its powerful cleaning. It is a part of Procter & Gamble and has focused on promoting hygiene and its use in washing clothes. According to Ariel, 7 out of every 10 women found their partners helpful during the COVID-19 lockdown, but for some reason, they stopped doing their share of work in the house. Ariel decided to launch its#ShareTheLoad based on this, to bring gender inequality in houses to attention. Ariel’s campaign challenged these norms by targeting men to participate equally in the laundry and share the load with their partners. The #ShareTheLoad campaign was launched with videos where everyday women had to do all the laundry while men did not participate. The video ended with a call to action, asking men to help with laundry and support their partners. Ariel partnered with influencers, celebrities, and social media sites to spread this message. They used hashtags like #ShareTheLoad and #EqualHousehold to talk about this issue and share their own stories. Ariel also added steps to make it easier for men to help with laundry. They posted content on how to do laundry correctly, and that it’s a simple task anyone can perform. Ariel also partnered with retail stores and in-stores to provide special discounts so more people would buy it. The campaign went viral and had millions of views and media coverage. The message was received by many people, with many men understanding and agreeing to share the load. 3. Rare Beauty: Rare Impact https://youtu.be/BIS7cwqPTYQ?si=lagDg1eYAO0Ir-ku Rare Beauty is a make-up brand founded by the singer Selena Gomez. Founded in 2020, the brand promotes self-acceptance and mental health and challenges the unrealistic beauty character. According to them, beauty is about being comfortable in one’s own skin and not some The Rare Impact campaign was started to complete Rare Beauty’s mission of building self-love and mental peace. The idea for the campaign came from the brand’s focus on real beauty and inclusivity. Selena Gomez and her team wanted to create a campaign that not only showed their products but also showed the stories and experiences of people who believe in real beauty and good mental health. The campaign wanted to connect with consumers by sharing personal stories of people who use Rare Beauty products, and how these products fit into their daily lives and help them love their true selves. Rare Beauty launched the Rare Impact campaign with some video profiles and photoshoots that showed real people and influencers using their products. These stories were shared across Rare Beauty’s social media, website, and YouTube. Every video featured people from different backgrounds, using their product and supporting self-acceptance, and mental health. Rare Beauty also has a four-star charity rating, and one per cent of sales to the Rare Impact Fund, which helps people with mental health. The Rare Impact campaign was loved by