REPORT

The Rise of Quick Commerce in India Quick Commerce Consumer Intelligence Report | Trends & Insights

Quick commerce is no longer about impulse groceries or forgotten essentials. It’s becoming invisible infrastructure. Always on. Always expected. Always judged in minutes, not hours.

What started as speed-led convenience has evolved into a high-stakes experience economy where trust is built delivery by delivery. Consumers reward brands that show up instantly and abandon those that slip during pressure moments.

This report decodes how Indian consumers actually experience quick commerce. What they celebrate, what triggers frustration, and where loyalty is won or lost in real time.

Don’t rely on assumptions. See how consumer behavior, sentiment, and expectations are reshaping quick commerce across India.

Key Insights

Speed Has Replaced Price as the Primary Decision Driver
Nearly half of all conversations revolve around delivery speed and ETA accuracy, signalling a clear shift from cost sensitivity to time urgency.
Late-Night Delivery Is Now a Baseline Expectation
Late-night availability drives sustained demand across students, working couples, and emergency-led personas, positioning quick commerce as a 24/7 service layer.
Small Failures Create Outsized Emotional Impact
Delays, cancellations, and surge pricing represent a small percentage of mentions but trigger disproportionate frustration and rapid churn.
Weekends Are High Reward and High Risk
Emotional, social, and impulse-driven orders peak on weekends, amplifying both delight and backlash depending on delivery performance and pricing fairness.
Operational Resilience Separates Leaders from Laggards
Brands that maintain speed, quality, and pricing discipline during rain, festivals, and peak demand moments earn long-term loyalty and advocacy.