Competitive Benchmarking
Outperform the Market by Knowing It Better
Be the first to sense what’s shifting, uncover what others overlook, and move with clarity before momentum builds elsewhere. The brands that lead don’t follow signals, they decode them. Locobuzz turns competitive noise into sharp insight, giving you the foresight to see what’s next and the conviction to move first.
The Competitive Edge Market Leaders Count On
Because great strategy is built on clarity, not assumptions.
Track brand and competitor performance across engagement, sentiment, and visibility.
Catch emerging threats, sudden spikes, & narrative shifts before they go mainstream.
Uncover gaps and find out white spaces where your brand can dominate.
Identify high-performing campaigns and creatives across your category in real time.
Understand what customers love or reject across competing products and experiences.
Align your marketing, CX, and leadership teams with one unified view of the market.
The Full-Stack Behind Smarter Market Intelligence
Locobuzz transforms market observation into strategic momentum. It’s not just about knowing what others are doing, it’s about knowing exactly what your brand must do next.
Monitor the Competitive Landscape
Capture and compare conversations across your industry, every single day.
- Track mentions for your brand, products, and key competitors from all major platforms
- Identify volume spikes, sentiment shifts, and trending topics in real time
- Monitor how customer reactions vary across geographies and audiences
- Detect crisis signals early, whether they’re yours or theirs
- Stay on top of what the market is talking about before it hits headlines
Decode What’s Driving the Gap
Uncover why certain brands lead and where you can catch up or overtake.
- Understand & act accordingly on the emotional tone & subtle innuendos of customers
- Surface themes in competitor praise or complaints using QRIC
- Understand what’s winning attention: influencers, campaigns, features, or price
- Benchmark across content, messaging, service quality, and social share of voice
- Group competitor feedback into themes to identify opportunities and threats
Compare Campaign & Content Effectiveness
Dissect what’s landing in your category and use it to sharpen your own strategy.
- Spot which creatives, formats, and narratives are driving engagement
- Map campaign spikes to influencer mentions or real-world events
- See how your promotions perform against competitors in real time
- Identify which content builds love and which falls flat
- Fuel your own marketing calendar with tested, data-backed insights
Track Category Sentiment & Brand Perception
Don’t just know where you stand, find out the why.
- Map overall sentiment across competitors to detect shifting market moods
- Analyze loyalty, intent, and churn signals across the entire category
- Understand how pricing, product, or service changes are being received
- Get ahead of reputational threats and turn them into growth opportunities
Turn Insight Into Strategy
Put insights in front of the people who move the brand forward.
- Build live benchmarking dashboards for leaderships
- Benchmark brand performance in live boardroom views
- Share custom reports across teams with a click
- Align marketing, CX, product, and leadership on a single source of competitive truth
- Make faster, bolder decisions backed by AI-powered intelligence