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Top 25 AI Tools for Competitor Analysis

Top 25 AI Tools for Competitor Analysis in 2025 Running a successful business requires you to be constantly aware of the plans and actions of your competition. Gaining information from your competitor’s advantages and disadvantages helps you improve your plans and tactics and maintain an advantage in your market. Artificial intelligence (AI) has made competition […]

ai tools for competitor analysis

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Top 25 AI Tools for Competitor Analysis in 2025

ai tools for competitor analysis

Running a successful business requires you to be constantly aware of the plans and actions of your competition. Gaining information from your competitor’s advantages and disadvantages helps you improve your plans and tactics and maintain an advantage in your market.

Artificial intelligence (AI) has made competition analysis quicker and easier than it has ever been. AI-powered solutions do more than just scrape the surface; they enable you to monitor your competitors’ movements in real time by identifying and analysing subtle trends in their behaviour. As a result, they are necessary for any business to succeed. When you first start out, you can save time, money, and resources by not investing in complex business experiments and unsuccessful ventures. Rather, what you need are industry-tested, industry-specific methods that work.

Here’s The List Of The Top 25 Ai Tools For Competitor Analysis In 2025

Serial Number

Name of the Tool

1

Locobuzz

2

Sprout Social

3

SE Ranking

4

SEMRush

5

Brand24

6

Ahrefs

7

ClickUp

8

Smartwriter

9

Cohesive

10

Elicit

11

Kompyte

12

Crayon

13

Consensus

14

Obviously AI

15

Taskade

16

Earnest Analytics

17

Morning Consult

18

Owletter

19

Buzzsumo

20

Feedly

21

Mailcharts

22

Wappalyzer

23

Owler

24

SpyFu

25

BuiltWith

1. Locobuzz

Locobuzz offers a comprehensive solution for competition benchmarking by allowing you to gain valuable insights into your competitors’ social channels.

With Locobuzz, you can effectively monitor and analyze the presence and performance of your competition, helping you understand how your brand aligns with theirs.

One of the key metrics Locobuzz provides is the engagement rate, which indicates the level of interaction and involvement your competitors have with their audience.

By comparing your brand’s engagement rate with that of your competitors, you can assess the effectiveness of your social media strategies and identify areas for improvement.

Locobuzz also provides data on negative mentions, giving you an understanding of the sentiment surrounding your competitors.

This information allows you to gauge how well your competitors are handling customer concerns and complaints, enabling you to develop strategies to address similar issues and enhance your brand’s reputation.

Another metric Locobuzz offers is the share of voice, which measures the volume of conversations and discussions related to your brand compared to your competitors.

By analyzing the share of voice, you can determine how prominently your brand is being talked about in relation to your competition, helping you identify opportunities for growth and increase your market influence.

Locobuzz also provides mention count and unique user data, allowing you to track the number of times your competitors are being mentioned and the number of individual users contributing to these conversations.

This data provides valuable insights into the reach and impact of your competitors’ social media presence.

With Locobuzz’s smart AI suggest feature, you can receive recommendations for improving your brand based on each mention.

These suggestions help you identify specific areas where your brand needs improvement and provide actionable steps to achieve growth and success.

Locobuzz offers widgets that provide an overall picture of your competitors’ performance and market standing. These widgets give you easy-to-understand visual representations of key metrics, enabling you to quickly assess your competition’s strengths and weaknesses. 

In summary, Locobuzz’s competition benchmarking features provide you with a comprehensive understanding of your competitors’ social media presence and performance.

By analyzing engagement rate, negative mentions, share of voice, mention count, and unique users, you can assess your brand’s position in relation to your competition.

The AI-powered suggestions and widgets further enhance your ability to make data-driven decisions and stay ahead in the market.

Explore how Locobuzz can improve your business with competitive benchmarking

2. Sprout Social

With Sprout Social, you can analyse rivals’ social media performance from a variety of perspectives and information sources. With numerous data points that you can monitor across Facebook, Twitter, and Instagram, Sprout’s collection of competitive reports may help you evaluate and improve your social media strategy.

We can keep an eye on hashtags, keywords, brand mentions, and more on a variety of platforms. It gives us insight into how customers view both our brand and that of our rivals. Its artificial intelligence (AI) provides extensive sentiment analysis and recognises patterns and behaviours by utilising ten years’ worth of historical data. Equipped with an understanding of rival performance measures, such as audience sentiment, reaction rate, engagement, and share of voice, you may leverage AI for ideation, content creation, user support, and task automation.

3. SE Ranking

A competitive research tool that allows for 360º semantic analysis is provided by SE Ranking. Using our Keyword Research tool, you may begin by pasting a seed keyword and selecting the top keyword ideas based on search volume and difficulty. Then, you may examine keyword overlaps with your site, add more terms to your list, and study the keywords used by your competitors to make sure you’re not overlooking any hidden treasures. You may also learn which keywords and channels your competitors use to drive visitors to their website or what items they offer that you are unaware of by using the Competitive Research tool. You can examine the backlink profiles of your competitors and learn more about the search engine advertising that they have been staking money on.

4. SEMrush

It is common practice to do keyword research and obtain information on internet rankings, including metrics like search volume and cost per click, using this free competitor analysis tool. To examine the top organic and sponsored keywords, backlinks, and other elements of your competition, use SEMrush. Semrush provides helpful products to carry out each of these. Do you want to see how your rivals are using social media? Social Media Tracker examines their material in-depth so you can understand what makes them successful. Do you want SEO advice? Many tools are available from Semrush, such as Backlink Gap, which assists you in generating ideas for content based on the performance of competitors. Need market information? Use EyeOn for ongoing monitoring or Market Explorer to find out a competitor’s market share, size, and opportunities.

5. Brand24

With the help of this online media monitoring tool, you can keep tabs on mentions of specific keywords related to your competitors on the web and in social media. Furthermore, the platform provides a wealth of insights to contextualise this data. The AI Anomaly Detector is a feature that functions similarly to a brand guard. It detects anomalous patterns in your tracked project, such as an abrupt increase in the volume of negative mentions, and searches the internet for the most likely reasons behind such behaviour.

Afterwards, it uses interactive exclamation points to convey its conclusions. You can view a brief note that summarises the anomaly and its reason by clicking on any of them.

6. Ahrefs

One of the top SEO and content competition analysis tools, Ahrefs was introduced in 2012 and examined a variety of metrics, including traffic, backlinks, competitive keywords, Pay-per-click (PPC), and more.

Ahrefs is the largest index of backlinks on the internet, containing 192 billion sites in its database. To improve search ranks, you receive a ton of updated data. To assess a competitor’s approximate traffic volume for specific keywords, this competitive analysis tool also tracks their top organic keywords.

7. ClickUp

With its all-powerful ClickUp AI feature, ClickUp offers helpful AI support in the area of competitor analysis. Provide the tool with the appropriate instructions and guidelines, and it will generate precise and comprehensive research and insights into the tactics and plans of your competitors, the most recent developments in the industry, or your own advantages and disadvantages.

ClickUp AI completes competitive analysis tasks that might take you hours or even days in only a few minutes. In addition to ClickUp AI, the platform provides other features to make competitive analysis activities easier. For instance, you can visually cooperate to monitor any changes to your competitors’ product portfolio or marketing approach by using the ClickUp Competitive Analysis Template.

8. Smartwriter

Smartwriter is an adaptable AI marketing tool that creates targeted outreach plans based on competitive analysis to promote business expansion. By examining competitors’ material and offering insightful information about their writing style, tone, and keyword usage, it can support competitive analysis.

Smartwriter creates email content more quickly by spotting patterns and creating messages that are specifically crafted for your intended audience. Put another way, it acts as an expert AI copywriter, guiding email and social media campaigns with messaging that speak to the issues that your clients are facing.

9. Cohesive

Cohesive, as its name suggests, blends human creativity with AI productivity seamlessly. It gives your team the ability to create, hone, and revise marketing material until it is exactly suited to your intended audience.

Cohesive examines the content of your rivals to find trends and patterns, like the most often-used terms and phrases. After that, it makes use of keyword research insights to produce blogs, captions, and scripts that rank highly and turn people to your website into paying clients. In addition, the application may quickly create original graphics depending on the content entered. It helps in analysing trends and patterns in competitors’ content strategy.

10. Elicit

With strong data processing skills, Elicit is an amazing AI tool for analysing research papers. You can get help from its natural language processing tool for a variety of research jobs pertaining to the products of your competitors. Its sophisticated algorithms can assist you in locating pertinent research articles, deriving insightful conclusions from them, and figuring out how to create your own marketing plan based on competitor study.

Using Elicit, you may “elicit” information about the breakthroughs, possible strategies, and developing trends of your competitors. It also helps you create your distinct value offer by pointing out the areas in which your competitors are succeeding or failing.

11. Kompyte

A competitive intelligence platform called Kompyte gathers competitor updates automatically and presents them on a centralised dashboard that is simple to monitor. This covers changes from their website, job postings, social media, reviews, content, and more. This overlook gives you important information on how your competitors are changing their prices, their products, and their features.

In addition to comprehensive analyses of rival tactics, Kompyte offers objective market input to enhance the distinct value proposition of your goods.

12. Crayon

Crayon is an artificial intelligence (AI) application that leverages market research by automatically compiling information from rival businesses, regardless of size. It draws attention to important rivals who are making notable advancements in the sector. By quickly alerting you to your competitors’ activities and advances, the tool makes sure you never miss them. In order to make wiser choices, it also enables you to determine the modifications that your rivals intend to carry out.

You may determine the advantages and disadvantages of your rivals with the use of Crayon’s win/loss competitive analysis, allowing you to prioritise and identify the right places to fill up the gaps.

Last but not least, Crayon’s Battlecards give your sales staff access to the most recent and pertinent competitor intelligence, allowing you to effectively compete with other companies.

13. Consensus

Consensus is an AI-powered platform created to maximise expert knowledge’s usability and accessibility. This tool collects insights from peer-reviewed publications by querying and presenting them succinctly. Comparing the research output of your business with that of your competitors will help you understand how different their items are from one another and spot any holes in the market. Your market research and marketing initiatives will be guided by this insight, resulting in customised product innovation that is in line with consumer preferences and well-informed decision-making.

14. Obviously AI

Obviously AI is a machine learning platform that makes predictive analysis easier for users by doing away with the requirement for advanced data science expertise. With its user-friendly interface, you can incorporate AI to make data-driven decisions and gain insights into competitor and market behaviour.

You may create prediction models by analysing performance data, market trends, and customer behaviour with the competitor analysis tool. This gives you a thorough understanding of prospective tactics, upcoming events, and market positioning.

15. Taskade

Using Taskade’s power, you may make use of state-of-the-art technologies to automate the process of obtaining, evaluating, and interpreting competitive data. This innovative strategy gives you a competitive advantage so you can stay ahead of the curve in your sector, spot new opportunities, and make well-informed decisions.

With Taskade report generator, you can easily transform massive volumes of data into insights that can be put into practice. Such reports were traditionally created by manual data collecting, labour-intensive analysis, and human interpretation. However, this procedure has changed with the introduction of AI-powered competitor analysis generators.

16. Earnest Analytics

You shouldn’t take Earnest Analytics lightly. The software gives you access to credit card data so you can create your financial estimates and assessments of competitors. You can monitor transaction trends for several competitors going back to 2016 by utilising these consumer spending statistics, which are accessible for a vast array of businesses. Equipped with factual expenditure data, you can create high-leverage reports for more precise revenue growth and volume of purchases based on previous facts rather than merely guesswork. Earnest Analytics is more than just a data visualisation tool. It’s a comprehensive hub for alternative data insights you won’t obtain from any of the other companies on our list, thanks to its AI-powered benchmarking, market share calculations, consumer behaviour research, and macro-level economic context.

17. Morning Consult

Although this list has mostly concentrated on quantitative data thus far, there is more to data analysis than just numbers. Morning Consult, a decision intelligence tool, can help with that. Because Morning Consult provides high-frequency survey data, users get access to the most potent, current, and relevant qualitative user data available. This dashboard offers survey data that internal data scientists have verified and examined in order to create distinct trend narratives that can be used to develop implementable plans. Deeper customer comprehension and more precise predictive analysis are the outcomes of this extraordinarily rich data and analysis.

18. Owletter

Owletter is a competition analysis tool that will help you find out about and comprehend what your rivals are doing with email marketing. Owletter obtains information from emails that your rivals send you. You can discover your competitors’ email marketing strategies, their reputation for sending spam if they adhere to a set schedule, how frequently they send emails, how trends evolve, and what kinds of themes they cover. Owletter keeps track of and evaluates competitor marketing communiqués once you’ve established a repository for them. These emails can be gathered and sorted so you can keep tabs on rivals’ outreach initiatives and learn from their successes. Even more, you may program keyword-based alerts to notify you whenever someone mentions terms that are important to your company.

This type of information will assist you in creating a unique email marketing strategy that sets you apart from your rivals.

19. BuzzSumo

Buzzsumo is your go-to resource for competitive analysis in social media and content sharing. This social media analytics platform manages PR, content marketing, and influencer relationships.

It helps you learn which networks share their content, and how your content stacks up against that of your competitors in terms of social shares. Buzzsumo also functions as a kind of media monitoring tool because it allows you to receive notifications whenever your rival is brought up online.

20. Feedly

Feedly is the only tool you need if you want to monitor a competitor’s material without continually visiting their blog. A content aggregator called Feedly collects and arranges content as it is released, even that of your rivals. This lets you view trending subjects that your rivals have written about on a single page.

21. Mailcharts

Undoubtedly, one of the most laborious methods for conducting a competition study is email marketing.

Mailcharts recognises this and uses the emails from other campaigns to sway your own. Apart from obtaining subject lines, Mailcharts extracts information like send frequency and contrasts it with your company’s campaigns to determine the performance of your emails.

To make sure you’re following best practices, the tool also analyses your campaigns to their extensive library of marketing emails (think: timing, frequency, subject line length, etc).

22. Wappalyzer

This product demonstrates what competitors are doing, whereas the other items on this list have focused on studying how competitors are performing. Wappalyzer, in particular, demonstrates the technology they employ. The way this add-on functions makes it a useful tool for competitor analysis. It has a single function and operates as a Firefox add-on. But wow, does it ever do that one thing right.

Simply choose a rival that is consuming a lot of real estate in your industry and examine everything, including their CMS and payment processing software. As your company grows, you can peek behind the scenes to learn how to establish a competitor’s web presence. In addition to software recommendations, you can use this data to generate contact and website lists that are filtered based on social media presence, software kind, contact details, and even commonly used industry buzzwords.

23. Owler

This industry analysis tool curates data and information from startups that are pertinent to your niche using community data. You can input brands to construct your own unique dashboard of industry names to watch—yet another capability exclusive to larger brands. It is intended to assist businesses in finding more qualified leads by enabling users to monitor and create alerts for rivals and prospective clients.

Owler’s firm profiles include helpful information about funding amounts, income, personnel count, and changes made public. Owler displays rivalry between companies so you can look through linked listings and discover more general market trends. You can also filter results based on factors that are important to you, such as industry, location, revenue, and size of the organisation.

24. SpyFu

One of the best free competitor analysis tools for defeating the opposition is this one. Many amazing features give us an advantage over our competitors.

You may search for any domain name to see every Google appearance it has made in the last sixteen years, including every term it has bought with Google AdWords, every organic position, and every ad variant. One tool for competitor analysis that you may utilise to learn more about your rivals’ paid traffic is Spyfu. With the tool, you can examine the paid keywords that your rivals have historically and are now ranked for.

25. BuiltWith

BuiltWith is a platform for competitive analysis and business analytics. Website profiles, lead creation, eCommerce data points, sales and business intelligence, and competitive analysis are all provided.

By incorporating BuiltWith into your competitive study, you might find important market sectors that your company might be overlooking. Keep tabs on your rivals and compile a prospect list. A service called BuiltWith helps marketers find out what technology was used to make a website. Lead creation and nurturing campaigns gain from the accurate information provided.

Conclusion

To succeed, it takes more than just acquiring the appropriate tools. A solid competition analysis approach is necessary to incorporate the findings into your organisation. It is crucial to take a step back and concentrate on your primary goals because of this.

Why are you even researching your competition in the first place? Competitive research can provide information on positioning, marketing, and product development if you are a new company trying to find your place in the market. You’ll know exactly what needs to be done to rise to the top of your market’s industry.

Although you can study your competition with the aid of each of these tools, you also need to consider the consequences of running the data. One of the most important steps in perfecting your marketing plan is competitive study. With the correct tools, you may complete your study more quickly and devote more time to your work.

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