What is the Best Time to Upload Shorts on YouTube in 2025

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In 2025, uploading YouTube Shorts at the right time can significantly affect how many people see your videos. YouTube Shorts are short, catchy videos that can attract lots of viewers quickly if timed well. They are like the reels people see on Instagram. But what time is the best to upload Shorts on YouTube?
The most appropriate time to post YouTube Shorts in 2025 depends on so many factors. First, you consider the habits of your audience. What time are they most likely to be online? In most cases, it is during the evening and on weekends. However, it all depends on your audience’s age, location, and interests. You also consider what other creators are doing; posting during less busy hours may increase your visibility.
Another great strategy is to look at your video performance data and find out when your viewers are most active. Well, the key to posting the best time for YouTube Shorts in 2025 lies in understanding your audience’s online habits, assessing competition from other creators, and using data from your past videos. In this way, you will achieve a better view count and increase your channel’s chances of growth.
What is the best time to upload shorts on YouTube
The timing of your posting on YouTube is just as important as choosing the best days. If you post strategically within these windows, it can help you make the most of visibility and engagement on YouTube Shorts. Whether it is morning, afternoon, or evening, each time slot allows you to reach your audience to view and share your videos. Here are the best times to post on Thursday, Friday, Saturday, and Sunday:
1) Morning (9 AM - 11 AM)
2) Afternoon (12 PM - 2 PM)
3) Evening (5 PM - 7 PM)
A Quick Guide to YouTube Shorts
YouTube Shorts is one of the features on YouTube where individuals can upload short, vertically shot videos. These videos can be as long as 60 seconds. They are designed to be quick, engaging, and easy to watch. Just like with TikTok and Instagram, YouTube Shorts provides users with the opportunity to swipe through an endless feed of short videos on their mobile devices.
You can create a YouTube Short with the help of the Shorts camera in the YouTube app. Here, you will find a few tools that help in making a video. You can add music, text, and filters, and change the speed at which your video is playing. If you already have a short video that you would like to share, you simply upload it from your phone.
The main advantage of YouTube Shorts is the large audience reach potential. Because shorts are integrated into the main YouTube platform, they could appear on the home page, in subscriptions, and in search results. This means that even if you have a small channel, your shorts can still get major views.
YouTube Shorts are a great way to grow your channel and engage with your audience. Because they are quick and easy to watch, they are often viewed and engaged with more than longer videos. This can help boost the performance of the rest of your channel and drive more subscribers. With the very easy-to-use tools and huge audience potential of Shorts, this can be a powerful way to grow on YouTube. Be it new creators or expert ones, incorporating Shorts into the content strategy can help creators reach more viewers and keep the audience entertained.
Analyzing YouTube Trends in 2025
In 2025, understanding YouTube trends is very important if you want to be successful on the platform. YouTube trends show how people are using the site and what kinds of videos are popular. Knowing these trends allows you to create content that more people will want to watch.
YouTube Shorts are a huge trend in 2025. These videos are less than a minute long and big because they are quick and easy to consume. People can watch many of these short-form videos in a short time. Making YouTube Shorts can help you get more views and grow your channel faster.
It matches with the attention span of the people. Another trend is the fact that mobile viewing is huge. More and more people are watching YouTube on their phones. That means your videos should be easy to watch on a small screen. Your titles and thumbnails need to be clear and eye-catching so that people will want to click on your videos when they see them on their phones.
Live streaming is also gaining momentum. Many creators do live streams to get in touch with their audience in real-time, making it feel closer to them and therefore continuing to view your content. Another important trend is personalized content. YouTube uses an algorithm to suggest videos for each viewer based on what they have been viewing previously.
This means it’s important to know your audience and make videos that they will enjoy. The more people watch your videos, the more YouTube will recommend them to others. By understanding these trends, you can create content that more people will want to watch and grow your YouTube channel.
Using YouTube Analytics to Pick Times
Now, let’s see how to maximize your YouTube shorts’ performance by using YouTube Analytics to determine the best time to upload them. YouTube Analytics gives you insight into data about your viewers and tells you when they are most active.
To get started with YouTube Analytics, click your profile picture and click YouTube Studio. From the Analytics section, tap the Audience tab. There, you can see a graph indicating when your viewers are on YouTube. The graph highlights peak times, usually in a darker shade, indicating when your audience is most active. Target these peak times to time your posts.
For example, if your audience is most active on Wednesdays at 6 PM, then do your posts about that time. With that, you will have a greater chance for your video to be viewed, liked, and shared—boosting its performance. Aside from that, check out the metrics for watch time and average view duration. These can help you understand which content does best and at what time. Feel free to experiment with different timings, or even times during peak periods, and check the results. By using YouTube Analytics, you can take data-driven steps to optimize your upload schedule to get the maximum possible viewers for your Shorts.
When to Post YouTube Shorts?

It is necessary to know what days to upload your YouTube Shorts. It can make a huge difference in how many views your videos gain. Different days of the week bring different amounts of activity from viewers, so knowing these times can help you reach a greater audience. It’s important to take care of such things for more growth and better engagement.
Based on trends and analysis, the best days to post YouTube Shorts are Thursdays, Fridays, Saturdays, and Sundays. The above four days show higher viewer engagement and activity consistently, meaning these are the perfect times to post videos for maximum reach and impact. Publishing your Shorts on these days will give you the maximum chance of reaching a much bigger audience and hence getting more views and engagement for your videos.
Towards the end of the week, people start winding down from work and school. They will be more likely to sit back and watch videos. Posting on these days catches viewers just as they are starting to get ready for the weekend. After this, weekends are better as they are the prime times for YouTube. People usually have more free time and are mostly in search of some entertainment. This way, your videos will get a better chance of being watched by a bigger audience.
1) Thursdays
Many people are feeling a little worn out from the work or school week by Thursday and are eyeing the weekend. This would be a time when they begin to take breaks and relax while watching videos. Posts on Thursday hit the viewer just as they are unwinding and commencing the search for something light and entertaining to watch.
2) Fridays
The weekend is right around the corner on Fridays, and most are generally in a good mood. They have some time to themselves, usually spent wrapping up the week and starting the weekend. This would put them in a better position to watch YouTube as a source of entertainment and scroll endlessly. Posts on Friday will get your video noticed, seeing that people want to relax and be entertained.
3) Saturdays
For many, it is a day of no work or school, but spending the time doing things considered leisure. For many, such activities involve watching YouTube videos. Because there is more time available, a viewer is very likely to watch more content, making Saturday an ideal day to post your Shorts. Your video will appear when people are in a relaxed, open-minded mindset and looking for entertainment.
4) Sundays
Sundays are similar to Saturdays because people have more free time. They are usually winding down their weekend and probably browsing online over things they may have missed over the week. This relaxed day provides a great opportunity for your Shorts to be seen by people looking to enjoy their last day off before the new week starts.
Get started with Locobuzz today to optimize your posting schedule and streamline your social media management!
Stick to a Regular Upload Schedule
The best way to build and retain an audience on YouTube is through a consistent posting schedule. With regular posting, you teach your audience when to come back and view your content. That consistency can help you build a loyal fan base in anticipation of your next video. Pick days and times to post your Shorts.
For example, you may be posting every Tuesday and Friday at 4:00 PM. The bottom line is, you want to pick a time that is convenient for your audience. You can see exactly when your audience is most active in YouTube Analytics. The data there will show you the times and days your viewers are online the most, which will help you decide when to post.
This is helpful because it makes the viewer trust the brand more. If viewers understand that you tend to stay on track and upload at a specific time, they may be more likely to follow you. They will come back to your channel knowing that they will not be disappointed. The algorithm of YouTube loves consistency in uploading. If you upload regularly, your videos can appear in recommendations and search results more often, gaining you more views.
Be consistent and have a calendar of content to schedule your upload. This calendar may include the topics to be tackled, the date of uploads, or any other relevant details that you might need to include. By planning, you will be able to ensure that you always have content at hand and never rush over it at the last minute, which could be a compromise to video quality. If ever you fail to upload at the scheduled date, let the audience know in advance via a community post or a quick video update. This transparency will keep your audience informed and secure their trust.
Consistency in your upload schedule reflects dedication to your channel and your audience. It builds over time and eventually leads to higher engagement and steady growth, as the audience appreciates reliability and quality.
Using Social Media Trends to Your Advantage
Using social media trends to your advantage can bump up the success of your YouTube Shorts. A trend is something everybody seems to be talking about or doing at one time. Using such trends is sure to make your content more relevant and appealing to a great number of people.
Begin with observation; you will observe what’s trending across platforms like TikTok, Instagram, and Twitter. Look for trending hashtags, challenges, or videos racking up views. These trends will go on to the next scene on YouTube, where the viewers look out for similar content. As soon as you come to realize a trend, think of how you might work it into your Shorts. Take an example: if it’s a dance challenge that’s blowing up, create a Short featuring that dance but, meanwhile, add your twist to make it unique. That way, you’ll be able to attract all those who follow the trend, together with your creativity.
Moreover, use other tools such as Google Trends and YouTube’s trending page. You can increase the number of views and subscribers by jumping into what’s trending because it can increase your chances of getting featured in search results and recommendations. Staying on top of social media trends, you can create timely and engaging content that resonates with your audience and helps grow your YouTube channel.
5 Common Mistakes to Avoid When Uploading Shorts
Creating a YouTube Short can be a good option to help grow your channel and attract a new audience. However, there are some common mistakes creators have made. Avoiding these pitfalls allows your Shorts to grow in success and reach their full potential.
1) Ignoring the Vertical Format
The greatest error in all would be not using the vertical format. YouTube Shorts are made to be viewed on mobile devices, mostly held vertically. If you upload a video in horizontal format, it will be displayed with black bars on either side, making it considerably less attractive. Always make sure to record and edit your Shorts vertically for them to look awesome on mobile screens.
2) Not Hooking Viewers in the First Few Seconds
The attention span is small, especially with the fast, bite-sized content posted in Shorts. If you don’t capture your viewer’s attention within the first few seconds of the video, they will probably swipe away to another. Start your Shorts with a strong hook: a surprising fact, a compelling question, or an intriguing visual to keep the viewers engaged right from the beginning.
3) Poor focus or message
Commonly, people may try to cram too much into a short video. Shorts are supposed to be short, snappy videos; hence, you will have to have a clear focus or message. Choose one key point or idea for each Short and follow it through. It could be a quick tip, something funny, or a brief tutorial, but your content must be easy to understand.
4) Poor Audio Quality
Good audio is one of the vital parts that make a video, be it TikTok or YouTube, and even a YouTube Short. If they can’t hear you clearly, they won’t stick around. Avoid using the built-in microphone of your phone in a noisy environment, as it tends to pick up the noise you don’t want. Get yourself a good external microphone, or find a quiet place to record.
5) Ignoring YouTube Analytics
Many creators upload their Shorts without checking YouTube Analytics to see how they perform. Analytics help you learn what works and what doesn’t. Keep an eye on metrics like watch time, audience retention, and engagement. These might help you understand what kind of content your audience most responds to and when they are most active. Use that information to refine your strategy and make better future Shorts.
Discover the Best Day to Post on YouTube with Locobuzz

On YouTube, timing can significantly impact your content’s reach and engagement. At Locobuzz, we understand the importance of posting your videos at the right time. That’s why we’ve introduced a powerful widget to help you determine the best day to post content on YouTube.
Key Features of Our YouTube Posting Widget:
Data-Driven Insights: Utilize comprehensive analytics to identify peak engagement times for your channel.
Leverage historical data to predict the best days and times for your audience.
Custom Recommendations:
Receive tailored posting recommendations based on your channel’s unique performance patterns.
Adapt your strategy with insights specific to your content and audience demographics.
Competitive Analysis:
Compare your posting times with top-performing channels in your niche.
Stay ahead of the competition by aligning your content strategy with industry trends.
Real-Time Updates:
Access real-time data to adjust your posting schedule as viewer habits evolve.
Ensure your content reaches the maximum audience .
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With Locobuzz, you can not only find the perfect day to post your YouTube content but also streamline your entire social media strategy with our social scheduling feature. Schedule and publish your videos directly from Locobuzz and manage all your social posts, stories, and updates across multiple platforms like LinkedIn, Twitter, Instagram, and Facebook—all from one place.
Final Thoughts
Optimize the upload time for your YouTube Shorts to enable maximum views and engagement. The best time depends on the habits and preferences of your viewers. Try posting on different days and at various times to get a feel for what is going to work most effectively with your posts.
Take this, for instance, posting in the early morning, afternoon, or later in the evening across different days of the week. Notice which posts are getting the most views and interactions. Be mindful of different time zones if you have viewers from around the globe. Make sure your posting schedule corresponds with the times they are most active. Similarly, keep current with events and social trends. You can gain views from current trends and attract more viewers.
But remember, consistency is key. Once you have figured out the best time, stick to it. It will make your audience learn what time to come to your channel to watch your new videos. With these methods of using analytics, trying out the different times, and being consistent, you will be able to find the perfect time to upload your YouTube Shorts, which will help you grow and be successful with your channel.