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instagram-monitoring

Instagram Monitoring: Key Insights for 2025 Success

Are you puzzled by how top brands always seem to slay it on Instagram and know what exactly their audience wants? Instagram monitoring is the secret shield behind that success, helping brands stay ahead in the ever-growing world of social media. In 2025, it’s even more important than ever as businesses use it to track recent trends, engage with followers, and stay ahead of their competitor’s activities.Brands and businesses can engage more effectively, design strategies, and implement effective campaigns to maintain a competitive edge. Are you also Curious about how it works? Why wait – Let’s dig in! What is Instagram monitoring? Instagram Monitoring is a process of analyzing Instagram’s activities to find information that is relevant to a business or brand. The Instagram monitoring process includes tracking posts, comments, trendy reels, and videos as well as stories of its users. The goal is to understand the user’s and audience’s behavior and preferences, manage and optimize the content accordingly, and most importantly safeguard the brand’s reputation. The process helps in understanding shades of competitors’ business accounts as well as trends in the industry, thus leading to gaining valuable insights, and increasing business as well as engagements. How do Instagram monitoring tools help businesses? 1. Identifying trends in the industry Industry usually moves in a flow of direction which leads one to the recent trends that include advancing technologies, new competitors, consumer demand, and others. 2. Implements social listening Social listening is a process wherein the analysis of online conversations about your brand and industry takes place such as what is being said about a company, brand, or person online. 3. Get insights into competitors strategies A competitive insight is a piece of information that includes sales, calls, case studies, and consumer reviews which helps a business to make more improvised decisions and keep intact with what the competitors are doing in the market. 4. Assess the performance Brand evaluation is a process that helps in measuring and understanding how a brand performs and is seen in the market as this helps in identifying the strengths and weaknesses of a brand, threats as well as areas that need improvement. 5. Comprehend how their audience replies to their brand’s messages Analyzing and understanding the audience groups helps brands to specifically choose a segment of consumers that aligns according to the specific products and services they offer. 6. Understand their audience’s habits One of the most important elements of studying audience groups is data analysis by which one can gain valuable insights such as website analytics, social media analytics, and others. Here are some Instagram Monitoring Tips 1. Precisely know what you want Knowing what you want like brand mentions tracking, feedback on a new product, or keeping your finger on the pulse of the competition. This will help you focus your monitoring effort and improve the same. 2. Use relevant keywords Choose unique and relevant keywords for your brand as These may be your brand name, campaign hashtags, or specific product names. The more focused your keywords, the more targeted the monitoring results will be. 3. Interact with your audience Engage your audience, Don’t just observe but interact and Respond to mentions, thank users when receiving positive feedback, and answer questions or concerns. This will help boost engagement but also build a reputation for your brand. 4. Track your social media insights Regularly, watch over your social media insights to understand audience behavior and content performance. Look for patterns or changes in engagement and adjust your strategy accordingly. 5. Connect with consumers in DMs Often observe your DMs as Instagram direct messages mask a gold mine of customer feedback and queries. Remember to catch up on your regular checks, too, as analytics tools will not be able to access them. How to monitor Instagram? Branded Mentions Brand mentions are simply those occasions when someone mentions you in their comment, post, or reel using (@), However, people sometimes mention you without tagging you. When monitoring Instagram, you should track both types of these mentions. So basically what are branded keywords exactly? And how does Locobuzz track Instagram mentions? Above is an example of a Branded mention where “Ryanair” is mentioned without actually tagging it. There are four types of branded keywords namely Brand Names, Product Names, Brand Long-tail Keywords, and Brand Name alternatives. By tracking these keywords one can measure its perception in the market as well as how users feel about it and even address the concerns raised by consumers themselves. Hashtags It is a basic requirement in digital marketing to know how to utilize Instagram hashtags. There are diverse reasons why one would want to monitor hashtags related to their brand, industry, or campaigns. Some of them include Being updated on what is currently trending, keeping track of user-generated content, and assessing the reach and effectiveness of your hashtag campaigns. Here is an example of a Hashtag Campaign where Coca-Cola is the brand in the picture and the motive is to share a Coke. Engagement Monitoring Instagram can help grow your followers and engagement as it gives insights into how the audience interacts with your posts and the success of a campaign. Knowing what your target audience wants makes it easy to make adjustments to your social media strategy as well as proves to be effective for the brand. Some of the top metrics that always prove to be fruitful are Likes, Comments, Shares, Saves, Impressions, and Reach. Here’s an example of Instagram monitoring engagement where the brand “Wendy’s” is making interactions with its consumers. Follower Growth Brands can keep track of follower growth as it allows you to understand how effective your Instagram marketing campaigns are when compared to competitors and find out the reasons behind gaining or losing followers. It is also effective to build strategies to study the follower’s pattern along with the numbersand change accordingly as and when needed to the brand. Here’s an example of how to track insights into your follower’s growth of your

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difference-public-and-publicity-relations

Difference Between Publicity and Public Relations

Have you ever wondered how certain brands manage to captivate the masses with such great ease? What’s the secret lying behind that starry and exceptional image of a company?The answer encompasses the combined balance of publicity and public relations! Though both involve promoting a brand or organization, they fulfill separate objectives and different functions for a brand together. Whereas Publicity is a piece of the puzzle, public relations are the entire puzzle board!Long-term relationship development and maintaining a good reputation over a long time are two other focuses of both. What is Publicity? Publicity is the art of attracting public interest to a person or thing, whether intended or not which can be used to convey information to people and build a profile through events, news stories, or interviews. It often comes in parcel with promotional activities so it can include services like advertising, sponsorships, product placements, or other paid media tactics. This often pays more attention to creating visibility and capturing public attention thus gaining unpaid media exposure and getting more clients. It refers to the process where data about a person, organization, or product is shared with the public through various mediums used by the target groups to create awareness, grab their attention, or create interest. What is Public Relations? Public Relations refers to the strategic communication and management of an organization’s brand and the message is shared with the public, stakeholders, and media outlets. A company’s Public relations works to build and preserve relations on the trustability, credibility, and positivity of a brand with its target audiences and the media houses. It aims to maintain a positive image and reputation of the brand, fostering beneficial relations with the target audience actively. It’s a strategic communication process that involves plans and tactics for deciding how information about an organization or individual is given to the public and media. PR can also use Publicity as a tool and its activities include organizing events, social media engagement, reputation management, and authentic communication. Key Characteristics of Publicity Media – oriented Publicity relies hugely on the media for coverage and publicity in front of all. Its purpose is to use media platforms to obtain support with quality messages. Operates on Visibility It works on visibility through media exposure and promotional activities. It aims at creating hype and drawing interest towards an individual, organization, or product. Key characteristics of Public Relations Relationship-driven PR also lays a lot of emphasis on relationships-building and nurturing. The effort is to achieve a good level of relations, mutual understanding, and trust. Calculated and broad It follows a strategic and holistic approach to communication; therefore, it involves various activities like media relations, community involvement, internal communication, crisis management, and reputation building. The Top 5 Functions of Publicity Include: Brand awareness Publicity aims to create awareness about a product, or person by providing them with information through media channels, press releases, and news stories, and bringing them into the eyes of the public. Increasing credibility It can work on increasing the Brand’s credibility thus producing more sales of their products and services. Reaching a Wider Group of Audience. This can help a company create and preserve relationships with existing customers and attract potential consumers. Information dissemination Publicity can include more reliable information than other promotion methods and share positive stories about the company covering various aspects of a business. Being Cost- effective It is also cost-effective as compared to publicity methods which include advertising which costs a significant amount. The Top 5 Functions of Public Relations Include: Media Relations PR engages in establishing and fostering relationships with media organizations and their representatives. It builds up and maintains a favourable image, and public perception, and securing earned media coverage for an entity remains the objective. Media relations could be instrumental in increasing higher visibility and credibility of an organization by securing its placements in high-caliber publications, websites, and broadcast outlets. Crises management Crisis management concerns the process and strategy-based approach of the organization in identifying and responding to a critical event. An unwarned event might be defined as a threat, unplanned incident, or disruption that has a potential impact on the people of the organization, its property, or business processes. Build positive reputation PR team plays a crucial role in implementing programs and managing the reputation of an organization or individual thus providing a positive public perception. Strategic communications Strategic Communication is a method aimed at sharing an Individual’s or organization’s precise message and thoughts through various mediums to maintain a consistent and effective flow of communication with the target audience, stakeholders, and the media houses. Social media PR of an organization or individual manages social media pages from strategy and collaborations with creators and influencers. Significance of Publicity Generates awareness and interest Publicity helps to create awareness, and attention and generates interest about a person, organization, or product by increasing their visibility in the public eye. Larger target audience It allows organizations to reach a wider group of audience and increase their messages and interactions through various mediums, thus improving the impact and reach of their campaign efforts. Enhances credibility Media outlets often provide credibility and trustworthiness for an organization or individual thus contributing to creating and maintaining a positive image for the company. Significance of Public Relations Managing Relationships Public relations plays an important role in building and preserving positive relationships with stakeholders, consumers, and media houses as this generates trust and loyalty for the organizations or individuals. Reputation management This helps manage and protect the reputation through precise communication and crisis management, thus creating a positive name for an organization or individual. Influencing public perception PR contributes to shaping public perception by effectively communicating clear messages, managing media relations, and actively engaging with the public as well as consumers to maintain a positive image of the organization. Key differences between Publicity and Public Relations Sr No Characteristics Publicity Public Relations 1 Aim Producing media exposure and attention Building and preserving relations with stakeholders 2 Purpose Creating

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key-measuring-pr

18 KPIs to Measure Public Relations Effectiveness

In today’s ever-growing digital world, the impact of Public Relations can no longer be left to guesswork or has a complete guidebook to its absolute success! One needs specific data to understand the workings of your PR efforts that shape public perception, drive engagement, and influence your brand’s Image.This is how Key Performance Indicators (KPIs) enter the chat! Be it increasing the number of target audiences and brand awareness, managing crises, or boosting stakeholder engagement, the right KPIs will do wonders for your team and the company at large. Without any further do, let’s dive into this blog which guides us to explore the 18 Key Performance Indicators for Measuring Public Relations. What Is A Key Performance Indicator? Key Performance Indicators are quantifiable meters that help you track and calculate the performance of your PR campaign against your defined goals. KPIs vary from company to company as their campaign’s goals and objectives are different in scope, purpose, and plans. KPIs should always be, “P-MART” that is –Precise, Measurable, Attainable, Relevant, Time Limited Key performance indicators show the numbers on how your PR campaign efforts impact key business objectives. The 4Ps Of KPIs There are “4 Ps of KPI” refer to four important components of Key Performance Indicators that ensure the effectiveness and efficiency of a campaign, they are as follows; Product Product Analysis is about understanding how a brand’s product meets customer needs and stands out in the market. To keep in check which products are performing better than other products, measure the number of units sold for which products are performing better than other products, and measure the number of units sold for each product in a specific period. Price The pricing strategy of a brand determines how customers perceive and purchase your product in the market. Make sure that your sales revenue always exceeds marketing campaign costs in other words a positive ROI (Return On Investment). Place The place is a crucial component as it Keeps track of sales volume and revenue based on the store location. KPIs such as delivery times, and geographical reach are essential and during low sales, the marketing team may need to give it extra attention. Promotion Promotion and Marketing Campaigns are the next important factors for building brand awareness and driving sales as one can gain a lot from measuring ROI-Return On Investment from different promotions by analyzing them. KPIs insights such as conversion rates, click-through rates, and return on advertising spend (ROAS) provide greater effectiveness to a brand. What Are KPIs Used For? Key performance indicators (KPIs) help support a team’s and company’s goals by introducing measurable performance methods for a specific PR objective. KPIs help in understanding the campaign results as in what works and does not work for the team.They permit you to design future media campaigns and improve your resource allocation. If precisely aligned with the organization’s mission and objectives, Public relations KPIs can bring surprises for the team, and organizations! KPIs for a PR campaign that aims to improve and increase brand awareness can be the number of impressions, reach, or mentions in the media within a period. 18 Key Performance Indicators For Public Relations 1. Media Impressions Media Impression is an important PR criterion, and a reliable meter denoting how many people saw your content and what your brand has achieved throughout the PR campaign. A PR team sets a target for the total number of PR impressions it is hoping to achieve and then focuses on achieving or surpassing that target. In other words, media impressions are the sum of the total audience reached through a PR campaign as in how many times your target audience sees or hears your PR message. Measuring this key indicator may differ depending on the channel used be it a traditional or digital medium. If one is struggling to improve their Media Impressions, probably there’s a loophole in your strategy, by finding it and fixing it, one can reach the desired targeted audience. 2. Potential Reach Potential reach is a tool that estimates the number of people who may be exposed to a brand’s content and campaign on social media or how many people read or browse their articles online. It means exactly as it sounds that is, the sum of people viewing your media outlets every month. However, It differs between paid and organic reach as paid reach refers to the group of people who view the content with paid distribution while organic reach refers to those who see it naturally. It’s worth noticing that potential reach is widely considered a limited data point since it only measures the quantity of reach and not the content quality of reach. Potential reach is useful in predicting how far a post or campaign can reach on social media as well as showing how many people may have browsed the articles on the published channels. 3. Share of Voice SOV i.e. Share of voice is the most important metric after all as it provides a clear picture of where your brand stands within the industry. This measures how much exposure a brand is receiving in comparison to other brands and measures your share of the total conversations in your industry. Focusing on Media Relations, providing the best content of all times, and of course Actively engaging with their target audience can likely increase the popularity and image of the brand. SOV can be the amount of traffic you’re getting relative to your competitors and can also be the amount of traction your hashtag gets compared to the whole industry. In traditional PR, the share of voice could also include your share of radio ads, TV appearances, etc, compared to your competitor brands. 4. Key Message Top-quality content differentiates you from your competitors, as content rules the brand’s image and position in the market. This is the tool that measures how often a brand’s key messages appear in media coverage as it is important because it shows how well the brand’s

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meta-monitoring

What is Meta Monitoring? Everything You Need To Know in 2024

Social media has become part of life in this digital era, but are you optimizing it to its full potential? Meta Monitoring gives the all-in-one solution to enterprises and individual users to understand their audiences, measure engagement, and make data-driven decisions. Let us go in-depth into the world of Meta Monitoring and get to know how it can lift your social media strategy. Beyond likes and comments, unlock the power with meta-monitoring. What is Meta Monitoring? Meta monitoring is the active observation and analysis of online conversations or interactions regarding a brand or topic on Meta platforms, including Facebook, Instagram, and WhatsApp. It involves: Brand Mentions Tracking: This monitoring technique scans and tracks mentions of a brand, its products, or services over Meta. Customer Sentiment Analysis: Through AI assistance, the sentiment within these online discussions about the brand is measured. Trendwatching: It’s all about keeping up with industry trends, competitor activity, and emerging subjects relevant to the brand. Customer insights: Supporting real-time customer queries, comments, and feedback. Campaign tracking: Monitoring marketing campaigns and the effect of those on brand awareness and engagement. In a nutshell, Meta Monitoring allows insight for businesses into how the digital brand lives on Meta platforms; hence, it empowers them with decision-making insights and, if needed, adjusting their marketing strategies. Provisions for Meta Monitoring Meta-Monitoring: Making Sure the Supervisor Is Watching Out for You.Meta-monitoring is, in essence, a self-service in that it ensures your monitoring tools themselves are up and proper, with the correct data. Key Requirements for technical aspects of Meta-Monitoring: Infrastructure Health: Your monitoring applications reside on servers; make sure those servers are up and functional. This is like monitoring any other server in your infrastructure. Application Services: You should ensure that proper services and processes on your monitoring servers are running. If you are using the Agent-based monitoring solution, they should be running on your Meta platform server. Network Connectivity: It is crucial to make sure that the proper connectivity between the monitoring servers and agents is not impacted. Sometimes, network configuration changes might impair the connectivity. Monitoring Activity: It is essential to periodically check the log files of the monitoring system itself, whether it is healthy and available. Most often, it will give early warning about impending problems. Why Meta-Monitoring is important: Reliability: If something is wrong with the monitoring system, then either false alerts may come up, issues may be missed, or data may be mistaken; hence, the overall reliability of the Meta platform operations would be compromised. Accuracy: Meta-monitoring will ensure the information provided by your monitoring tools is valid and consistent, therefore providing a very reliable foundation for decisions. Efficiency: This would make sure that issues within the monitoring system are identified and fixed quickly to optimize resource allocation and reduce unnecessary downtime on the Meta platform. How Meta-Monitoring Is Carried Out: Log Aggregation: Aggregate logs through a log aggregation and indexing system, thereby logging files from monitoring servers and agents. In this case, it would provide insight into the patterns and trends that may point to any issues. Network Checks: Set up simple network checks to at least ensure connectivity between your monitoring servers and the Meta platform servers exists. Regular Reviews: Consider regular reviews of your monitoring system performance and make necessary adjustments toward effectiveness. Meta monitoring provisions on Meta platforms: The monitoring of Meta platforms will be specially considered in light of effective oversight. In that case, here are some of the more important provisions to bear in mind: API Access and Integration API Authorization: Obtain API keys and permissions from Meta to access the required data for monitoring. Data Collection via API Integration: Integrate your monitoring tools with Meta APIs for data collection on engagement, sentiment analysis, and brand mentions. API Rate Limits: Consider the API rate limits put in place by Meta and optimize methods of data collection to prevent hitting API limits. Data Privacy and Compliance Data Anonymization: Apply methods for data anonymization to ensure user privacy and compliance with data protection regulations. Meta’s Policies: Keep up with the latest data privacy policies and terms of service that Meta has in place to ensure your practice remains compliant. Managing Consent: Obtain user consent for collecting and using their data, especially personalized analytics. Real-Time Monitoring Event-Driven Triggers: Set up event-driven triggers on actions selected that may be taking place on Meta platforms, such as mentions, comments, messages, etc. Real-Time Data Streams: Leverage real-time data streams across all APIs from Meta to update as changes happen. Sentiment Analysis and Brand Monitoring Sentiment Analysis: Get the idea of public opinion about the brand through the use of AI-powered sentiment analysis by tracking brand reputation. Keyword Monitoring: It enables the setting of keyword monitoring to notice mentions about their brand, products, and even competitors. Tracking Campaigns To track the performance of the marketing campaigns on the Meta platforms, one needs to set up custom metrics. Attribution Modeling An attribution model shall be used to gauge the effectiveness of different marketing channels against conversions and customer acquisition. Alerting and Notifications. Real-time Notifications: Understand crucial events or changes in key metrics through real-time notifications. Create notification channels via email, SMS, and other preferred channels. This will provide the ability to allow this provision effectively for monitoring your presence on the Meta platform, providing an insightful view that could lead to optimization in marketing strategies. Meta-monitoring, as far as SaaS platforms are concerned Just because someone uses SaaS platforms to monitor the Meta platform, that does not necessarily mean that all responsibilities regarding monitoring at an infrastructure level would lie with the SaaS provider. Given that the requirement for monitoring involves some amount of agents or integrations on your Meta platform, you’d still want to make sure those agents correctly perform the task they were set out to do. The better your meta-monitoring practices, the more reliable, accurate, and efficient your Meta operations. This would be a good step toward making the monitoring system an eternal WatchGuard that watches

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emotion-recognition

Top 10 Emotion Recognition Software in 2024

Are you fascinated by the idea of technology detecting your feelings? Well, emotion recognition software puts that into reality. This technology will decipher facial expressions and voice tones to unlock new dimensions in human-computer interaction. Well, let’s now look at the top 10 best emotion recognition software solutions of 2024. What is Emotion Recognition Software? Emotion recognition software is an advancement of AI or Artificial Intelligence, used to decipher human feelings and emotions, which almost brings a touch of empathy to machines, something we have uniquely considered human. It picks up on things like facial expressions, voice tone, pitch, and even physiological gestures and cues to figure out what we are. Imagine a machine that can grasp those hints and emotions usually expressed at the point of thought. By enabling this technology to mimic empathy, the system could redefine human interaction with machines, as it will no longer seem so artificial and rather intuitive. It brings us, as humans, a small step closer to a true feeling of bond and connection with the technology that we use on a day-to-day basis. Top 10 Emotion Recognition Software in 2024 Locobuzz, a powerful SaaS platform uses NLP and sentiment analysis to understand the feelings of customers when they complain. Data gathering, cleaning, and advanced-level text analysis are included for classifying emotions and sentiment scoring. This will, in turn, help the business understand customer sentiment in depth, resolve issues even before they arise, work toward the improvement of products, and project marketing strategies in such a way as to result in better customer engagement. 1. Amazon Rekognition Overview : Amazon Rekognition is part of AWS and offers users powerful image and video analysis and provides scalable, machine-learning-powered options. Best Features: Automates Image Recognition: It makes media analysis so easy. Content Moderation: It automatically identifies inappropriate content. Identity Verification: This is one of the prominent things being used when it comes to facial analysis for secure authentication.Custom Labels: Users should provide custom labels to detect particular objects. Text Detection: It finds the text from images and videos quite effectively. Limitations: Complex Setup: At times, it can be challenging to integrate with AWS. Variable Costs: Since the pricing operates on a pay-as-you-go basis, costs can vary. Observations: Free Tier: The free tier is for 12 months, but with resource limitations. Image Analysis: Costs are per 1,000 images, including tiered rates based on volume. Video Analysis: Costs are metered per minute of video processed. Face Metadata Storage: There is a cost per month per unit to cover the facial metadata storage.Custom Labels: Training and running a custom model has costs. 2. Microsoft Azure Face Overview : Azure Face is part of Microsoft AI services. It is state-of-the-art in detection, identification, and analysis, paying great attention to responsible AI. Key Features: Detection: Face detection and analysis are flexible and accurate. Identification: Verification is robust. Touchless access control: support for the safe contactless experience of users. Privacy protection: Blurring of faces to enhance privacy. Liveness detection: Provides assurance that the subject is live, and not a spoof. Limitations: May be difficult to integrate with other available AZURE services Learning curve: Takes quite some time to learn. Pricing: Face Detection/Recognition: $0.0009 per transaction after you get the first 1,000 transactions free every month Custom Vision Training: $2 per training hour. Custom Vision Prediction: $0.2 per 1,000 transactions. 3. Face++ Overview : Face++ is an integrated solution for face recognition with the latest updates in anti-spoofing and performance. Best Features: Anti-Spoofing: It is the best class defense against spoofing trials. High Accuracy Diverse Application: Used in finance, payment systems, and online education. Plenty of Verification Techniques: Consists of several techniques to detect motion, speech, and lip-reading. Limitations: Sensitive to Environment: In some cases, it depends on the result of lighting and background. Technically Integrated: It is kind of tricky; so, it mainly demands technical know-how for configuration. Cost: Free Tier: Free within the limit of shared capacity. Pay as You Go: Payment after actual usage.Subscription: Submission for daily or monthly usage. Licensing: Based on the license period or number of charges. 4. i Motions Overview: iMotions is a holistic human insights platform; it covers the emotion recognition feature as the centrepiece. It detects advanced algorithms that perform analyses on facial expressions, eye movements, and physiological responses for determining emotions. Features: Facial expression analysis: This is able to detect and categorize emotions based on facial muscle movements. Eye tracking: this measures eye movements as a means of gaining an understanding of attention, engagement, and interest. Data integration-physiological: The platform combines facial expression and eye tracking with physiological data, such as heart rate and skin conductance. This will provide a more holistic set of insights about the emotions. Disadvantages: Won’t be as easy to use or set up for non-technical people. Cost: iMotions software is of a high-end nature and thus relatively expensive. Pricing: Pricing is by subscription, and the price is determined by which features and modules are required by the customer. For detailed pricing, please contact iMotions directly. 5. Kairos Overview: Kairos has been known to deliver the most precise, the most ethical, and practical platform for facial recognition across industries of various kinds concerning the component of security and privacy. Best features include: Highly Accurate: allows for precise detection and identification Anti-Spoof Detection: strong security against spoofing Age and Gender Detection: enhances user analytics Multi-Industry Usage: Includes adaptable use for various industries Limitation: Performance is easily affected by a few near-subject factors, such as lighting. Complex API: For a normal beginner, it is hard to handle. Price: Student Cloud: $19/month, and there is a trial period of 14 days Developer Cloud: $99/month, and there is always room for infinite storage. Business Cloud: $249/month, and this incorporates liveness Enterprise Cloud: $499/month, and here, you get the features plus On-Prem: Pricing is customized with volume discount 6. Bio ID Overview: Bio ID is founded under robust privacy and security, and as such, the biometric authentication by the company is trusted. Best

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Why-Should-You-Be-Careful-About-Monitoring-Competitors?

Why Monitoring Competitors Is Essential for Growth

Ever felt like a kind of detective who’s got to uncover whatever mystery is behind your competitors’ success? That is what competitive monitoring is. It is a clever tactic at an enormously high level: the pieces are your rivals, while the board is the market. So let us dive into the world of corporate espionage—or shall I say, smart business strategy—and find out how you can outmaneuver your rivals. What is competitor monitoring? Competitor monitoring, also known as competitive intelligence, is a systematic way of gathering and analysing information about your competitors, activities, strategies, and market positioning tactics. You can gather essential insights into your competitors including their strengths, weaknesses, opportunities, and threats. This can be beneficial for your business growth. This can help companies make informed decisions, adapt to the market trends in the competitive landscape, and stay ahead. In essence, competitor monitoring aids businesses in identifying market gaps, predicting market shifts, and planning effective strategies to maintain a competitive edge. Importance of being careful about monitoring competitors Competitive monitoring is an integral part of business strategy. Monitoring competitors can help businesses learn more about what is going on in the market and understand the preferences of customers better.This can help visualize new emerging opportunities. Information from competitor monitoring could enhance decision-making, improve products and services, or help a business to outperform competitors. 1. Market understanding It allows businesses to realize the bigger picture of the market’s environment, by monitoring competitors. This may include emerging trends, consumer preferences, and changing dynamics of an industry. If a certain company keeps this information in hand, it can eventually help make informed decisions on product development, marketing strategies, and resource allocation. 2. Competitive Positioning A glance at the competition will allow the business to understand the standing it enjoys in comparison to others. It marks a spot from where the competitive advantage or disadvantage exists. Awareness of the competitors’ strengths and weaknesses will enable businesses, and companies to come up with unique selling propositions different from the competition. 3. Product Development Researching competitors’ products can give one idea of features, technologies, or design elements that most interest customers. Companies have done this by pinpointing winning features and populating them into their products and by adding features that most interest customers. 4. Pricing Strategy This could help the business set its price as competitively as possible and be profitable. For instance, avoiding underpricing, though very important, could hurt profitability. An understanding of competitors’ pricing strategies will avoid underpricing and even overpricing of products by the business. This may help to optimize profitability and market retention. Research on competitors’ marketing efforts can provide inspiration and guidance for the formulation of effective marketing campaigns. By identifying strategies leading to success, firms can align their marketing initiatives with their target market for the desired outcome. 5. Customer Insights Most of the strategies for engaging customers used by competitors can be imitated to understand the preferences and expectations of customers. A business gets to learn how its competitors are interacting with their customers and therefore picks out any customer service or support weaknesses it may capitalise on. 6. Reputation Management Careful monitoring of the competitors will empower a business to identify reputation threats well in advance. If a company identifies a negative sentiment towards a competitor, it is going to take necessary measures to prevent it and in the end, avoid losing its brand image and reputation. 7. Innovation Competitor monitoring might foster innovation because it will make the business open to ideas and approaches that are new to it, but implemented by a competitor. A business can ride on the development of another company to improve its competitive advantage. 8. Business Performance Benchmarking can provide a business with an impartial reflection of its performance by comparing metrics for its performance to those of the competitor. It is an effective tool for identifying gaps that might exist, hence guiding a business towards remedial action. 9. Market Adaptation Business Keeping a close eye on competitors helps business organizations proactively handle any change in the market. By understanding how their competition adapts to a trend in the market, businesses can make essential adjustments to their strategies to assure viability over the long term. 10. Identifying Opportunities and Threats Competitive monitoring can help businesses identify opportunities for further development and probable threats. Knowing the strengths, weaknesses, and market positions of competitors will realize the market segments that have not been noticed yet, prospects for potential partnerships, or arising trends. Monitoring of competitors can also help the business observe any possible future threats to the business, such as the entrance of new competitors in a particular market, or shifts of consumer preference to other alternatives, and act appropriately to reduce the risk factors. Why set up a competitor’s monitoring strategy? Monitoring of competitors is a SWOT analysis of your e-commerce competitor. It helps you know every move of the competitor, more so on its marketing strategies, pricing policies, and stock. The primary objectives of any business organization are: Profit maximisation and having the largest share of the market. One business must be very keen on the strategies of its competitors. A detailed analysis will let you stay ahead of your competition. How can you monitor competitors? You may be aware of the process of monitoring your competitors, but you have to understand it well and how to execute it in the right manner. 1. Define your goals Start by setting clear goals. In essence, understand what you are to monitor. Identify the specific areas that require monitoring. This can be marketing strategies, product offerings, customer engagement, or positioning in the market. These objectives will ultimately translate into business goals that will point to your monitoring activity and assist you in making sense of the collected data correctly. 2. Observe key competitors Research businesses within your industry or niche. Note their strengths, weaknesses, and market and customer reviews. Look for online tools and reports relating to your industry to find this

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Product Branding Strategy and Its Benefits: A Step-by-Step Guide

“From the Salt-lamp logo of Tata to the Cow-girl of Amul, the Indian brands represent the power of effective branding.Effective brand identity is what differentiates between noise and standing out.” To develop an interesting brand persona, one has to start off by understanding the target audience: what do they need, desire, and what are their pain points?So build a product that answers to their inner selves.”. Make use of this opportunity and tap into Locobuzz a SaaS platform, which can derive insights actionable towards the sentiment of consumers. Understand what your audience is saying about your brand and the competition and use that information to refine your branding strategy. What is product branding ? Product branding involves the fine art of creating a distinct identity for a product. While this exercise is not about giving a personality to your product, it is about making this personality relate and connect with the target market so as to differentiate it from others. Starting from high-tech elegant-looking smartphones to even the humdrum household items, every product under the sun benefits immensely from a strong brand. According to Philip Kotler, the marketing guru, “A brand is a promise to deliver specific benefits and qualities to satisfy specific needs.” If you brand your product, it does not mean you are selling something; you forge an attachment with the customers. And a great product brand raises the corporate reputation of your company to a great extent. It could be stated with evidence like the products of Apple. The iPhone is more than a smartphone for many users. Innovation, design, and supreme user experience are some of the images that go hand in hand. The high brand image has been the cause for immense levels of customer loyalty and sales of the same as well. How to build an effective product branding strategy ? Product branding is calculated strategically. It is actually an intersection of many moving parts – the logo, colors, package design, product names and descriptions, brand values, brand story, and brand messaging. Here are the top tips for creating a product branding strategy: Identify your target audience Understand your competition Build personality for your product Reflect your brand identity Maintain your product branding. Identify the target audienceBefore going into any new branding strategy, first conduct market research.You first need to determine who you wish to buy your products and then go backward and decide to create a brand that will resonate with your audience. You could interact with the process by directing a set of questions to yourself, such as: – What is this product used for?– With whom would a consumer use this product?– Why will they use your product and not one from a competitor?– Why do I want to serve this audience?– What does this audience value for my brand? Consumer insights would be very important for your brand since they will make you understand the perspective of people you are marketing your product to. Research or access to consumer information to figure out the customer experience and any problems that they are going through and devise ways in which they can be resolved to secure a more sure brand Know your competition Good branding differentiates your products with the competitor’s products and has a place in the market for your brand that distinguishes it from the competitors in the market. To know this one has to first know who wants to be number one. Do competitor research to understand the current market branding trends. Understand what the consumer feels about the other brands and why they can be persuaded to switch to yours. An example could include better pricing, higher quantities, product quality, etc. These could form some of the blocks of your product branding strategy. Develop product personality What would branded products say if they could talk? What might they sound like, or feel like? It’s an aggregate of visuals, sounds, smells, textures, and associations. Design a mnemonic logo and tagline that express what it stands for. Branding your personality can help guide decisions regarding logos, color, packaging, and other details that consumers might use to pick out your brand’s products. Share your brand identity After you have specified how your brand’s product is to appear and work, you must start telling your brand story to your audience. You can start nurturing your marketing strategy using storytelling. You can leverage social media sites to interact with your customers. Share the values of the brand and brand history and what really distinct this brand. Your audience must be able to relate to your brand in order to trust you. In other words, provide a reason to consumers that they should like to buy your products more than others. Keep your product branding consistent ‘Consistency’ is the term of art for the strategy of product branding. Create a written style guide about how you should visualize your brand. Some common elements that your brand style guide should contain: – Size– Placement– Color palette– Core values– Imagery– Brand voice This same style should carry throughout your e-commerce presence, your customer service for that product, your business cards, and every marketplace, online or off, where the product is sold. Bring out an identity for the product effectively in your marketing and advertising. The more consistent you are, the more attention-grabbing and unforgettable your product will be-and the less time people will need to fall in love with your brand’s products. Product Branding V/S Company Branding Benefits of Product Branding Product branding gives a lot of benefits to the company, and customers start to recognize your brand and associate with your product. The 8 distinctive benefits of product branding: Product identity Business expansion Customer loyalty Eliminates competition Brand equity Influencer collaborations Enhances brand values Improves credibility and consistency 1. Product identity Product branding helps consumers to identify the difference between look-alike products. Effective product branding goes beyond the names and gives a holistic visual identity, which a consumer can resonate with on a

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What Is Meta Threads? – Everything You Need to Know​

Threads is a new social media platform designed by Meta and launched officially on 5th July 2023. This platform is focused on text-based conversations instead of image-centric platforms. But can it compete with one of the biggest platforms Twitter ( ‘X’) which is already established on the Internet? Only time will tell. What is Meta Threads ? Threads is a platform Meta has launched to compete with Twitter (‘X’). This text-based app is created by Instagram, which lets users send and receive updates, have conversations, and look at the content published by others. Users can download threads on their Android or IOS devices and get access via Instagram login. Who uses Meta Threads ? Meta threads have nearly 100 Million users who use the app monthly. According to Mark Zuckerburg within 48 hours Threads gained 70 million users instantly due to its connectivity with Instagram. It is one of the largest growing platforms in the world which gained 1 million users in 1hr. According to a recent announcement, Threads have reached 200 million active users by August 2024. The top 10 accounts on Threads as of August 2024, are as follows Sr. no. Meta Threads Account Meta Threads Follower 1 Neymar 17.7 M 2 Selena Gomez 16.6 M 3 Kylie Jenner 14.6 M 4 Kim Kardashian 13.2 M 5 Jennifer Lopez 11 M 6 Shakira 9.6 M 7 Mr beast 9.2 M 8 Will Smith 9.1 M 9 Chloe Kardashian 8.9 M 10 Chris Hemsworth 7.9 M But threads aren’t just for celebrities; even brands like Spotify, Starbucks, and Netflix are using the app for marketing campaigns and promotional activities. Features of Meta Threads Threads is a platform designed for posting short-form content like microblogging. Despite its similarity with Twitter (X), it has some unique features that have attracted millions of users to date: Text posts up to 500 characters (in contrast, X/Twitter allows up to 280 characters) Video length up to 5 minutes Option to follow the same accounts you follow on Instagram A feed that includes content from your followed accounts and recommended content as well Algorithmically driven instead of showing the newest content first Ability to “mute” accounts rather than unfollowing, blocking, or restricting them Privacy settings to control who mentions you in a post Potential to choose who can reply to your posts Helps to minimize screen time, as a setting alert pops up if you’re browsing for a long time. Pros of Instagram Threads Getting Instant Following The main feature of threads is you automatically start to follow the accounts that you already follow on Instagram. Henninger notes, “Brands with large followings on Instagram instantly have larger followings on Threads, as most users sign up and select to follow all accounts that they were following on Instagram.” This becomes a huge advantage for heavily engaged brands to build their customer relationship on Threads as well. Boost In Views And Engagement When a new platform arrives, every brand should take advantage to increase views and engagement before some changes to its features are made. Boosting your engagement on threads now will help you in the future, and it doesn’t take much time for an app to shift algorithms. No need for Visual Content Threads is a text-focused platform, so you can easily keep your audiences engaged with easy conversations without prioritizing on posting pictures or videos. So content creation on Threads is currently less time-consuming, because it’s focused upon short content creation, instead of long or lengthy videos. In fact monthly active users (MAUs) on Threads 2024 is 175 million. Real time connections Meta threads fosters immediate interactions and community building. Users can respond quickly to comments, join a real time conversation on a buzzworthy topic and build new connections. Testing Ground for Brand Voice As Threads is focused on the textual nature of content, brands can experiment with a unique style and tone for their profile. Eventually it will help the brand to resonate with their audience with much presence of visual images or videos. Potential of Niche Customers Just like Twitter (X), Threads can also become a hub for specific interest groups. Brands can participate in relevant conversation, thus building a loyal fanbase for themselves. This can leverage community engagement. Cons of Threads Lack of Account Deletion Control Currently, Threads doesn’t allow its users to delete their accounts independently. If some user tries to do so, he/she needs to delete their linked Instagram account as well. Thus limiting user’s control and flexibility on their account. Additional Platform to Handle Threads have become a major challenge for content creators, brands, and social media platforms to create content for an additional platform. It is because you can’t just recycle your Instagram content on threads and use it. After all, your followers are likely to follow your page on both platforms and won’t be interested in seeing repetitive content. Hence it requires additional bandwidth and creativity while creating content for this platform as well. Absence of Reporting and Scheduling Features Threads doesn’t provide reporting and scheduling features yet, which becomes difficult for big brands who need to upload multiple posts a day. Also, it limits the engagement and performance metrics for your profile. Low Engagement Rates Threads is similar to Twitter and it is mostly likely to have a low engagement rate in the future. This is because in text-based social platforms, as soon as the trend or buzz fades away, the engagement of the brand profile also starts to diminish. No hashtags or direct messages Unlike Twitter, Threads doesn’t have that capability where users can see trending topics or hashtags on their feeds. Therefore, Twitter still holds its place intact for generating aggregate information and commentary on buzzworthy topics. Additionally, Threads doesn’t have the feature of direct messaging (DM) which becomes a barrier for brands to resolve customer service concerns. Meta Threads V/S Instagram Meta threads are just a small portion of Instagram and are developed by the same team, hence, it’s accessible to only

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WhatsApp Broadcast: Quick Guide and How to Use It

In today’s digital world, businesses constantly seek innovative ways to connect with customers. Whatsapp broadcast is emerging as a powerful tool to determine this goal. This tool is the perfect solution for engaging large groups of people into one big chat and facilitating customer engagement and loyalty. What’s the WhatsApp broadcast? Whatsapp broadcast is a vivid tool that allows you to send one single message to multiple contacts at once, without creating different group chats. Businesses can save their contact list and send the same message to that same group of customers easily. Recipients would receive those messages as one normal message on their chat tab. Their reply will appear as a usual one-to-one message, and won’t be sent to other people on the contact list. How is WhatsApp broadcast different from group chat? Broadcast communication refers to “ ONE-TO-MANY” and group chat communication refers to “MANY-TO-MANY”. An easy way to understand this is by email. Broadcast functionality is similar to the ‘BCC’ field of the email, in which recipients can’t see the other members, who have received the same email. And once they reply, it reaches only to the original sender. On the other hand, Group chat is similar to the “ TO” field of the email, in which recipients can see the names of all who have received the same email and every message is visible to all members of the group. What is Whatsapp Broadcast List? Whatsapp broadcast list is a feature that allows you to save a group of contacts and send them the same messages every time, without selecting each contact each time. This helps businesses to reach their target groups, by sharing engaging messages with a set of relevant customers. This saves time and effort for business organizations ensuring that any important contacts aren’t left while sending messages. Also, people who haven’t saved your business number in their contact list, won’t receive your messages. So you need to ask them to save the number, or they might ignore it thinking it is spam. How to Create a WhatsApp Broadcast List? Creating a WhatsApp broadcast list is very quick and easy. It gives a streamlined way for forwarding the same messages to multiple contacts and everyone receiving it in a personalized way. Also, Follow the steps given below: Creating a broadcast list on IOS Step 1: Select Chats, then Broadcast Lists, then New List. Step 2: Select the contacts you want to add to the Broadcast List. Step 3: Click Create. Creating a broadcast list on Android Step 1: Select More Options, then New Broadcast. Step 2: Select the contacts you want to add to the Broadcast List. Step 3: Click the green check mark. Steps to edit a Whatsapp Broadcast List Step 1: Open the broadcast list Step 2: Tap the 3 dots or ( ‘i’ icon ) at the top right Step 3: Select ‘Broadcasts list Info’ Step 4: Tap ‘Edit recipients’ Step 5: Add or remove contacts Step 6: Tap ‘Done’ Steps to delete a Whatsapp Broadcast List Step 1: Open the broadcast list – Go to your chats, and tap on the broadcast list you want to delete. Step 2: Access broadcast list info: Tap on the 3 dots (or ‘i’ icon) at the top right corner of the screen. Step 3: Delete the list: Select ‘delete broadcast list’ and confirm by tapping ‘delete’. How to select contacts for WhatsApp broadcasts? You have the complete freedom of choosing the contacts for the broadcast list. However, there are a few things you should keep in mind as a business person while selecting the right contacts as your loyal customers. Your customer’s previous purchasing history The preferences and interests of your customers. Your customer’s current position in the sales position. What can I use Whatsapp Broadcast List for? You can use the broadcast list for the following purposes: Advertise your special offers, discounts, and events Share coupon codes or vouchers Encourage customers to take part in events Announce new product launches Alert customers if you have restocked some items Apologize for any service disruptions Boost Engagement With These Whatsapp Broadcast Tips: Follow these tips to maximize your reach with WhatsApp broadcasts: To make sure that your messages are forwarded in a timely and relevant manner, use audience segmentation. Keep your messages short. Adopt a warm, friendly approach, and build your brand’s tonality. Always ensure to add a CTA (call to action) at the end of each message to encourage the audience to take further steps to boost your conversion rates. Train your customer support team well, so that they can give prompt replies to the queries of your broadcast message. You can also develop chatbots to foster the communication process with your customers. Things to avoid while working on Broadcast: Whatsapp is a secure messaging platform that protects its users from spam or unsolicited messages. Therefore be cautious of a few things while using broadcast to avoid dealing with WhatsApp ban. Don’t spam messages Don’t send too many messages at once, cause it can trigger Whatsapp security measures and flag your account doing some suspicious activity. If you’re sending promotional messages, then schedule your messages and mark your limitations for the day. Don’t broadcast from a brand-new account New accounts are under some supervision and scrutiny, hence start your work at a slow pace. Gradually once your account is established, start increasing the number of messages month by month. Avoid broadcast messages to Unknown contacts Most users are cautious of receiving messages from unknown contacts. Hence you need to determine your target audience and ensure to add them to your contact list. It’s also very important that the people you add to your list are aware of your business and have saved your number in their contacts. Then plan out on optimizing your promotional messages which you are going to forward to your community. Benefits of using Whatsapp Broadcast The benefits of WhatsApp can help you to reach multiple contacts at once,

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What Is Content Seeding? A Quick Overview and Guide

Have you ever wondered why some of your content goes viral on all social media platforms and some disappear into the digital void? If yes, then Content Seeding can be a potent strategy to increase your social media visibility and engage a wider audience by optimizing your content. As Bill Gates said, “Content is king”. Let’s make your social media content top-notch. What is Content Seeding ? Content Seeding is a marketing strategy a brand uses to distribute its content across various channels. The content shared by the brand gets endorsed by shares and interactions which in turn helps the brand to get approval in the market. A brand uses this effective marketing tactic to share its content on the Internet which enhances the process of brand visibility. For example, a new sports shoe brand launches a new pair of running shoes on the market on their website. And then that product is endorsed by a famous sportsperson ( or a celebrity or influencer) which helps in the approval of the brand in the market. The goals of content seeding are as follows: Increases brand awareness Encouraging the audience to visit your main website Reaching to target audience Gives exposure and distribution Content seeding aids in doubling the advertising value of a brand. But for it, the brand must make creative, relevant, and specific content for each social media platform. For example: For example, if you have launched a new hair care product brand then you need to post long video tutorials on YouTube and catchy snapshot videos on Instagram reels using trending audio. Hence through content seeding, you can distribute your content to the target audience via an omnichannel journey, instead of making them pass through multiple hoops. What is Influencer Seeding? Influencer seeding is a casual approach to the traditional seeding that involves contracts and payments. It’s a strategy wherein brands often send their free products to influencers in the hope that they will organically share their experiences with them. Compared to paid partnerships it is a cost effective option.This also helps in organically increasing the brand reach due to industry leaders promoting your products to their audiences. But this also doesn’t mean that you need to approach big influencers for this. Even micro influencers with 10000 – 50000 followers have the potential to promote your brand, as even they have a loyal fanbase. Micro influencers can be an authentic advantage for your brand when you’re looking for a niche target audience. Types of Content Seeding There are 2 types of content seeding depending on the distribution channel. They are as follows: Simple Seeding: Simple seeding is a former type of seeding that is fossil-like and outdated. It involves writing blogs on a brand’s website or social media platforms. This type of seeding is quite cheap, but the content you deliver must be of high quality, to be fruitful. Hence, ensure to come up with an optimized content strategy. If needed AI blog writers or tools to ensure that there are no spelling or grammatical mistakes. But to make your brand viral, this seeding won’t be very effective. To get viral you need to use advanced seeding techniques. Advanced Seeding: Advanced seeding is the current form of seeding wherein a brand creates a lot of content and distributes it across various platforms. The content can be in the form of text, images, infographics, blogs, videos, articles, etc. and then it can distributed to multiple places over the internet through: Social media groups Forums Websites Organizations Influencers Therefore, advanced seeding is more expensive and the brand needs to put more effort into creating content. But, the more content is shared, the more chances to increase brand visibility and engage an audience. The Benefits Of Content Seeding Increasing Website Traffic When you work on content seeding, you spend a good amount of time and effort to create something. Thus, it aids in generating more traffic to your website because you’ve taken the time to promote your content to relevant target audiences. For example, if you’re a fashion brand, then your content would revolve around the latest fashion, dressing sense, etc. If you post your content on fashion-related groups on Facebook, you can acquire web traffic through one roof. Social media platforms are the ones that are most used by people on the internet. In today’s generation a lot of users use social media to explore new brands. People scroll through, see your brand page, and visit your site. Moreover, they can be classified into organic traffic for your brand website. Social media engagement is just one part of a content-seeding strategy to generate website traffic. Promotion of online business directories also enhances website traffic and increases SEO optimization. Enhancing Brand Reputation Content seeding enhances brand visibility and shareability. People tend to share content with their followers only when they find it engaging and relevant. Therefore, if your brand consistently produces high-quality content and makes the audience understand that your content is reliable, then you will reach an authoritative position in the industry. Leads to more conversions rates Content seeding helps to increase conversion rates. Conversion rates mean that the visitor took the desired action to visit your website after seeing an Ad or post of your brand. For example: If you post a tweet about new arrivals in your brand giving a website link, hence it encourages people to check your site. Thus who do, become your conversions? Higher conversion rates help people to interact with your brand, and purchase more products, thus increasing your consumer network. Content seeding helps you drive highly qualified leads to your website. This is done by focusing on 1 specific audience group. Highly qualified leads are the ones who make the most purchases from your brand. So, let’s assume if they don’t purchase from you now, you can still make them your future customers by attracting them through email marketing campaigns. Boost in followers Content seeding is very important for social media platforms.

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