Welcome to all enthusiasts of internet surfers, to the unknown world of dark posts!Imagine yourself at a crowded party, where there’s a mysterious figure in the corner whispering exclusive gossip to selected ones. That’s none other than a dark post: A post shared with its target audience while the rest of the world is unknown about it! Join us as we walk you through the wonders and magic of dark posting. What is dark posting? Dark posting refers to a method where social media posts or ads are published in such a manner that they are not visible on the brand’s main timeline or profile page but to the targeted audience on their page. The advertiser selects these target audiences based on demographics, interests, behaviors, or other criteria set for the products. This allows the brands to personalize their messages and posts more precisely according to the needs and interests of the specific audiences that are purchasing their product and services. Dark posting is very effective for testing different ad creative ideas, target audience strategies, and promotional messages about their product and services as well as helps prevent your timeline from becoming flooded with promotional posts while maintaining a clean and focused public presence on social media account handles. Why Dark posting? Know the Purpose and Benefits! Dark posts are unpublished work that remains separated from your regular page content which makes this a very cool feature to be used. Further on Dark posts being targeted Ads on social media show up as sponsored ads on the accounts of people you are targeting for your product. Here Are the 5 Benefits Of Dark Posts 1. Targeted Marketing Dark posting allows brands to specifically reach out to their audience personally on the basis of demographics, interests, behavior, social media usage, and other criteria. This assures that the ads are reaching out to the selected audiences thus increasing engagement and reach of the product/services being advertised. 2. A/B Testing A/B testing is very important for new customers as well as existing consumers of your brand. Dark posting allows A/B testing of ad creatives, messaging, and targeting parameters so that Advertisers can experiment with different variations to discover which combinations perform the best, optimizing their campaigns for the maximum effectiveness and ROI i.e. Return on investment. Without the feature of dark posting, Advertisers may end up duplicating imaging on their feed by posting the same images with two copy variations. 3. Brand Control Dark posting allows brands to keep their pages clear and maintain a clean profile look by not showing promotional content on their main account.Thus the followers will only see the genuine and relevant content on the profile of the brand. 4. Personalized Messaging Advertisers can create personalized content and messages catering to all the different audiences thus providing customization. This benefit results in relevance and resonates more with customers, leading to higher ROI-return on investment. 5. Cost Efficiency By optimizing campaigns better and making focused strategies based on performance data, advertisers can improve their cost efficiency and achieve betterResponses when compared to traditional advertising methods. So, how does Dark Posting work? Following is a simplified breakdown of how Dark posting actually works; 1. Creation Of AD-content Advertisers create the type of content they want to put up such as images, videos, text, or graphics. 2. Selecting Target Audience Instead of posting the content on their public timeline or profile, advertisers should choose specific targeting options as to who their target audience is based on the demographics, interests, usage time, and duration and accordingly reach the same. 3. Publish the AD-content The created content should be published as an advertisement, appearing to the targeted consumers on the news feeds or timelines of existing and potential brand consumers as if it were a normal post. 4. Design Visibility settings The AD remains “DARK” in terms of appearance to other on the advertiser’s main profile or timeline but is active and shown on feeds of the targeted consumer slots as per the requirement settings. 5. Measurement and Optimization Advertisers can monitor the performance of their ADs through the platform’s analytic settings. They can also make notes on insights such as impressions, clicks, conversions, and engagement to measure the effectiveness of different ad campaigns and targeting strategies on their audience. 4 Effective Types of Dark Posts! 1. Promotional offers and Product announcements Dark posts can be used to promote special sales, discounts, or new and limited offers of their products and services to their selected target audience. Advertisers can also announce new products or services that can attract potential consumers as they are effective in making consumers take direct action and increasing engagement. 2. Events and Content Promotion Webinars, workshops, or product launches are promoted through dark posts which can be targeted to audiences who have shown similar interest in such events or related affairs. Advertisers can promote their blog posts, articles, videos, or any other content work to selected audience segments based on their interests area. 3. Lead Generation Dark posts are usually designed to keep the call to action in the minds of the advertisers. Such as signing up for a Newsletter or requesting a Demo to try their products or services. Their target audience is likely interested in the posted content thus maximizing lead generation. 4. Retargeting Campaigns These posts can also be used to re-engage the previous users who visited the advertiser’s website or page or even those who engaged with the former ADs leading to interaction with the brand in some way or other. Dark posts can be targeted to them and encourage them to take further action. Here are 8 Best habits to make the most out of Dark Posts! 1. Define Clear Objectives Whether it’s driving traffic for the brand, generating leads, promoting sales, or increasing brand awareness define what you want to achieve from the Advertised post. This will help in having clear objectives as well as guide your content creation and targeting strategy. 2.

Top 20 Most Followed Facebook Pages in India Curious about who are the most followed faces in India? Whether you’re here to catch up on the latest gossip or to find the next inspiration, this blog has got your back With more than 5 Billion users, Facebook is a platform where stories come to life, creativity meets Inspiration, and every post is crafted with enthusiasm and passion. From celebrities and sports icons to popular brands and content creators, these pages are the hearts of India’s online buzz.  Let’s explore who’s making waves and why they’re so irresistible to millions of fans! Here Are The Top 20 Most Followed Pages On Facebook Sr no Page Name Number of followers 1 Priyanka Chopra   55M  2 Salman Khan 51M  3 Virat Kohli  51M 4 Akshay Kumar  50M  5 Narendra Modi  49M  6 Deepika Padukone 47M  7 Jacquline Fernandes  45M 8 Shah Rukh khan 43M 9 Shraddha Kapoor  40M 10 Amitabh Bachchan  38M 11 Sachin Tendulkar  38M 12 Katrina Kaif  33M 13 Kapil Sharma  33M 14 Shreya Ghosal  32M 15 Yo Yo Honey Singh 31M 16 Indian cricket team  30M 17 Ms Dhoni  27M 18 Laughing colours 27M 19 Rohit Sharma  20M 20 India Today 12M 1. Priyanka Chopra – 55M Followers Attracting a large number of fans on Facebook, Priyanka Chopra is an actress, recording artist, dreamer, and achiever! The artist’s biggest achievement is winning the Miss World 2000 title and she is married to Nick Jonas, an American singer, songwriter, and actor in 2018. The Multi-Talented artist makes sure to keep her fans updated about her life events by posting quite frequently, on average several times a week! She loves to add her family and life events on Facebook, entertaining her admirers with exciting happenings. Priyanka Chopra has accumulated an impressive net worth valued at a whopping $80 million, As a high-profile celebrity, she earns significant income from brand endorsement, sponsored posts, and other activities. 2. Salman Khan- 51M Followers Abdul Rashid Salim Salman Khan, famously Known as BhaiJaan of Bollywood ranks second becoming the most followed page on Facebook with 51M followers. His Charitable foundation, “Being Human”, is a significant achievement, which focuses on education and healthcare causes. The Indian actor and film producer’s personal life has always been a subject of much attention, but he has never tied the knot. The television personality who has worked in many Hindi films keeps his fans updated with his family affairs, upcoming events as well as events taking place around the world frequently on an average few times a week. Given his massive fan following since he created his page on October 14, 2009, He is on Forbes India’s list of the richest Indian celebrities, and as of 2024, Khan’s net worth exceeds $347 million. 3. Virat Kohli- 51M Followers Virat Kohli well known as the “GOAT” of Indian cricket, is one of the most followed athletes on Facebook with 51M followers. The cricketer created his page on March 8, 2013, and posts regularly about his cricket training, fitness, personal life, and motivational messages. While being the greatest cricketer in the world, he’s the fastest to reach 8,000- 9,000- 10,000,11,000 runs in One Day Internationals9 (ODIs)! He got married to one of the best Indian actresses, Anushka Sharma as well as ranks among the highest-earning athletes globally. As of 2024, Virat Kohli’s net worth is estimated to be around $126 to $127 million, which equates to approximately INR 1050 crores. 4. Akshay Kumar- 50M Followers Rajiv Hari Om Bhatia professionally known as Akshay Kumar, is an Indian actor and film producer working in Hindi cinema as well as owning up a massive popularity after creating his page on 15 August 2009 on Facebook counting up to 50M followers. Being the among best actors he is recognized for his contribution to socially relevant films like, “toilet-Ek Prem Katha” and “Pad Man!” He is married to Twinkle Khanna, a former actress, author, and interior designer, and is one of the most bankable names in Bollywood, his net worth is INR 2500 crore as of July 2024, as stated by Forbes.The actor updates his fans regularly on average several times a week about his upcoming movie songs and promotions as well as funny behind-the-shoot videos! 5. Narendra Modi- 49M Followers Narendra Damodardas Modi our current Indian Prime Minister created his page on May 27, 2009, and is followed by 49M followers making him one of the most followed people in India. His tenure has been marked by significant initiatives like ‘Digital India, Make in India, Swachh Bharat Abhiyan and GST- Goods and Services Tax reform.’ He got married to Jashodaben Narendrabhai Modi but lived separately shortly after their marriage. His profile posts consist of posts on the country’s current affairs as well as global issues, environmental concerns, and national issues such as farmers’ welfare and sports scoops. He posts frequently, like multiple times a week, or depending on events and occasions his net worth is estimated to be 3.07 crores as per 2024 reports. 6. Deepika Padukone- 47 M Followers Deepika Padukone, one of India’s highest-paid actresses, is a celebrity. She created her Facebook account on 7th October 2013 and has 47M fans on her page. As her cover picture on Facebook says, “ Live, Love, Laugh” the actress is just as vibrant and lively with her posts as well as in life as she is married to Ranveer Singh, a well-known Indian Actor! The famous actress has won several awards and is also known for her advocacy of mental health issues through her foundation. She adds posts a few times a week about her upcoming movie events, along with her beauty and cosmetics brand, “82°E” informing the fans of its new product arrivals as well as its features. As a leading Actress and global celebrity, Deepika Padukone has an estimated net worth of $40 million in 2024. 7. Jacqueline Fernandez- 45M Followers Jacqueline Genevieve Fernandez is a Sri Lankan actress, and model based in

Are you losing the grip of your target audience in today’s cutthroat competition? Market segmentation can be a way to unlock comprehensive business potential. Segmenting your target market into homogeneous groups and specifics will help you easily use product, marketing, and sales efforts to maximize impact.Let’s explore this further down the line. What is market segmentation? Market segmentation is a process where businesses can divide a larger market into smaller segments of consumers, with similar characteristics, preferences, and behavior. The purpose of segmentation is to enable more focused marketing and service efforts to groups that are likely to respond favorably to such strategies. Think of it as peeling back the layers of a market to get to its core and, in the process, discovering the individual kernels. Why is market segmentation important? Market segmentation is significant for businesses to build the right customer persona to effectively reach their desired target audience and tailor their marketing efforts. By marketing segmentation strategy businesses can create more personalized messaging, optimize customer satisfaction levels, and thereby increase sales and revenue. The intersection of advanced website personalization and market segmentation greatly can intensify customer loyalty and revenue and aid businesses deliver an exceptional customer experience. What is Target Positioning ? Target positioning involves the identification of specific groups of consumers that a business hopes to reach with its products or services. This involves an understanding of the needs and preferences of the target market so as to make effective marketing campaigns to attract and retain truly loyal customers. Target marketing can be about which regions your consumers are based in, too. You will be able to modify your marketing and sales accordingly by having that sort of information in hand. What is Market Positioning? Market positioning is a strategic exercise in which the USP of a product is outlined to indicate what differentiates it from other competitors in the market. It is a basic tenet of every marketing story, which, when operating, works at three different levels: Identify the right target market.Understand their needs and desires. Formulate a marketing mix that describes how your offering fits them best. The stronger a product’s positioning, the greater its chance for business success. Market segmentation, target marketing, and positioning: how are they interrelated? Market segmentation, target marketing, and positioning build up a complete marketing strategy. All three depend on each other in order to execute a perfect marketing stroke. Market segmentation categorizes the customers based on their interest. These categorizations help marketers in targeting potential customers for their relevant products. This optimizes their marketing strategy. Marketers can position their product in a way to ensure that customers get exactly what they need, once they have appropriate data about customers and their requirements. The combination of all three marketing tactics helps businesses drive conversion rates and growth. Benefits of market segmentation Market segmentation gives businesses a chance to know their customers in depth; this, in turn, enhances strategy effectiveness and increases customer satisfaction. From personalized marketing messages that resonate with specific groups to tailoring products to meet the exact needs of a segment, the benefits are obvious: Improved Customer Retention: Understanding and catering to the unique needs of segments foster customer loyalty. Effective Marketing: The practice of proper segmentation yields very high ROI for the marketing budget by ensuring that the message is reaching the right customers. Agile Product Development: Companies can develop products or services that target specific demands or solve specific problems by focusing on segments. Increased Profits: All the above factors, when looked at in the aggregate, lead to higher sales, better customer relationships, and, in the long run, increased profit. Clarity: Well, developing clarity is the first yet one of the most important benefits of market segmentation. After cleansing and mining your market data, you will be able to get the most accurate and relevant information about the market. Market segmentation’s major objective is to clear clutter from information. This will automatically enhance clarity. Develops consumer insight: Knowing your potential customers has always been a challenge for every business. This has become more loaded in the present digital era when your customers are just a click away. However, with contact profile and customer segmentation, you can know better about your customers. Improves brand loyalty and customer engagement: The most important advantages of market segmentation are customer engagement; this is critical to the influencing of needs and interest of customers. You can draw data of customer’s behavior from social platforms, mass media or any other source and can use that in order to develop customer and market psychographic segmentation for addressing their needs more effectively. It has indeed refined the way of involving customers through motivational initiatives and communications. In the process, brand loyalty also has been influenced positively. Simplifies mass customization: This is another of the most significant advantages of market segmentation. Market segmentation facilitated the task of offering businesses personalized services or products to customers according to the needs of customers in that particular segment. Optimizes for cost efficiency and resource management: Well, market segmentation also has become an essential tool in maintaining competitive advantage and developing business intelligence. It gives the reason to businesses that will provide deeper insight into the market and help in knowing the customer’s segment with greater profit potential . Business data application: Every business in the present scenario generates data and can also access cross-industry data. Companies have the advantage of applying post and prior hoc methods in segmentation. Even more data visualization can also be applied to improve segmentation. Improves trustworthy estimates: Market segmentation can also make marketing efforts more feasible as well. Measuring success of segment-specific policies, and strategies and practices has also become easier. And growing access to data may enable enterprises to analyze and test marketing performance and re-segment those more powerfully. Keeps data fresh and new: While customers, on the other hand, are bombarded with information presently, this may make them change their likings day in and day out. However, it is

Tech is no longer just a trend, it’s now ingrained in our lives and not just a fad. Technology is developing rapidly right now, be it just our smartphones or AI, tech is revolutionising every industry. But it’s difficult to distinguish between signals and noise right when there is so much information available. This is where our list of top 30 tech podcasts comes in. Whether you’re just a tech enthusiast or curious about the latest technology, these podcasts will keep you engaged. Top 30 Tech Podcasts 2024 Serial No. Podcast Category Launch Year Available Platforms  1 This week in Tech Tech News 2005 Spotify, Apple Podcasts, Google Podcasts, Stitcher, YouTube, Amazon Music, Overcast, Pocket Casts 2 Stacks Technology, Business and Crypto 2018 Spotify, Apple Podcasts, Google Podcasts, Amazon Music, Overcast 3 Waveform: The MKBHD Podcast Tech Reviews & Interviews 2019 Spotify, Apple Podcasts, Google Podcasts, YouTube, Amazon Music, Overcast 4 Hard Fork Tech and AI 2022  Apple Podcasts, Spotify, Google Podcasts, Stitcher 5 The CultCast Apple-focused Tech News 2012 Spotify, Apple Podcasts, Google Podcasts, YouTube, Overcast 6; Accidental Tech Podcast Tech Comedy & Apple News 2013 Spotify, Apple Podcasts, Google Podcasts, Stitcher, Amazon Music, Overcast 7 Masters of Scale Tech and Business 2017 Apple Podcasts, Spotify, Overcast 8 TWIML AI Machine learning and AI 2016 Apple Podcasts, Spotify, Pocket Casts 9 The Talk Show with John Gruber Apple-focused Tech Discussions 2014 Apple Podcasts, Google Podcasts, YouTube, Overcast 10 Clockwise Productivity & Time Management with Tech 2013 Spotify, Apple Podcasts, Google Podcasts, Amazon Music, Overcast 11 The Cloudcast Tech (Cloud) 2011 Apple Podcasts, Google Podcasts, Stitcher 12 Overpriced JPEGs Metaverse, Web3 tech 2022 Spotify, Apple Podcasts, Google Podcasts, YouTube, Amazon Music, Overcast 13 Mac Power Users Apple-focused Tech Deep Dives 2009 Spotify, Apple Podcasts, Google Podcasts, YouTube, Overcast 14 TED Tech Technology Talks 2021 Spotify, Apple Podcasts, Google Podcasts, YouTube, Amazon Music, Overcast 15 Darknet Diaries Cybersecurity & True Crime 2017 Spotify, Apple Podcasts, Google Podcasts, YouTube, Amazon Music, Overcast 16 The Changelog Open Source Software & Development 2009 Spotify, Apple Podcasts, Google Podcasts, YouTube, Amazon Music, Overcast 17 WSJ Tech News Briefing Tech News & Business 2017 Spotify, Apple Podcasts, Google Podcasts, YouTube, Amazon Music, Overcast 18 Thoughtworks Technology & Business 2020 Spotify, Apple Podcasts, Google Podcasts, YouTube, Amazon Music, Overcast 19 a16z Podcast Technology & Venture Capital 2020 Spotify, Apple Podcasts, Google Podcasts, YouTube, Amazon Music, Overcast 20 The Upgrade Tech News & Reviews 2012 Spotify, Apple Podcasts, Google Podcasts, Amazon Music, Overcast 21 The Daily Tech News Show Tech News 2018 Spotify, Apple Podcasts, Google Podcasts, YouTube, Amazon Music, Overcast 22 Tech Stuff Technology Explanations 2008 Spotify, Apple Podcasts, Google Podcasts, YouTube, Amazon Music, Overcast 23 The Vergecast Tech News & Culture 2014 Spotify, Apple Podcasts, Google Podcasts, YouTube, Amazon Music, Overcast 24 Pivot Technology & Business 2018 Spotify, Apple Podcasts, Google Podcasts, YouTube, Amazon Music, Overcast 25 Note to Self Technology and Self-Improvement 2016 Spotify, Apple Podcasts, Google Podcasts, Amazon Music, Overcast 26 FLOSS Weekly Open Source Software 2006 Spotify, Apple Podcasts, Google Podcasts, YouTube, Amazon Music, Overcast 27 This Week in Google Google-focused Tech News 2010 Spotify, Apple Podcasts, Google Podcasts, YouTube, Amazon Music, Overcast 28 Security Now Cybersecurity 2005 Spotify, Apple Podcasts, Google Podcasts, YouTube, Amazon Music, Overcast 29 Tech Life Technology and Lifestyle 2019 Spotify, Apple Podcasts, Google Podcasts, Amazon Music, Overcast 30 Software Defined Talk Software Development and Technology 2016 Spotify, Apple Podcasts, Google Podcasts, YouTube, Amazon Music, Overcast 1. This week in Tech – (2005) This Week in Tech (TWiT) is one of the longest-running podcasts, hosted by Leo Laporte and a panel of other tech experts or enthusiasts. This show covers a wide range of topics from hardware and software reviews, AI, and Social Media to the latest technology breakthrough stories and updates. Each episode provides the listener with the latest information about the developments in the tech world and with a focus on engaging the audience with informative and entertaining discussions. Available Platforms: Spotify, Apple Podcasts, Google Podcasts, Stitcher, YouTube, Amazon Music, Overcast, Pocket Casts 2. Stacks – (2018) Stacks is hosted by Luke Martin who explores tech and business. This podcast features a lot of entrepreneurs, business investors, and tech leaders who share their experiences about building a successful business and the challenges faced in the industry. Also if you’re a crypto investor, then the Stacks podcast is for you. It’s because Luke Martin invites experts from all around the world to discuss blockchains, crypto trading, Bitcoins, NFTs, etc. Available Platforms: Spotify, Apple Podcasts, Google Podcasts, Amazon Music, Overcast 3. Waveform: The MKBHD Podcast – (2019) Hosted by renowned tech reviewer Marques Brownlee with 10 years of experience covering the tech industry, Waveform offers a behind-the-scenes look at the world of technology. MKBHD got popular by reviewing every type of latest gadget on YouTube from the newest smartphones to cameras to electric cars. The podcast features interviews with industry experts, discussions about tech trends, and insights into the creation of MKBHD’s popular video content. MKBHD with co-hosts Andrew Manganelli and David Imel will surely keep you informed about the latest tech developments and what deserves your hard-earned money. Waveform is now a part of Vox Media Podcast Network. Available Platforms: Spotify, Apple Podcasts, Google Podcasts, YouTube, Amazon Music, Overcast 4. Hard Fork – (2022) Hard Fork is a technology podcast from The New York Times, hosted by journalists Kevin Roose and Casey Newton. This award-winning podcast covers the latest stories in tech, with a strong focus on AI and its implications. From breaking news to in-depth discussions, Hard Fork provides listeners with a comprehensive understanding of the rapidly evolving AI landscape. Available Platforms: Apple Podcasts, Spotify, Google Podcasts, Stitcher 5. The CultCast – (2012) The CultCast is a weekly podcast dedicated to all things Apple. This is hosted by a passionate team of Apple enthusiasts, it provides in-depth insights into the latest Apple technology, product reviews, and rumors. The CultCast covers each week’s best Apple stories, news,

How to Create a Post on Instagram: A Complete Guide Looking to take your Instagram to the next level? Want to know some of the secrets to creating posts that capture attention and drive engagement? Well, look no further! This comprehensive guide will cover everything you need to know to craft engaging Instagram posts. Whether you are a seasoned social media user or just beginning, this book will keep you well-informed and engaged, giving you recommendations and hands-on tips to get your Instagram goals. How to create a post on Instagram? 1. Tap the “＋” icon at the top of your screen Instagram’s changed its default home screen recently, so now when you want to post an Instagram Story, Reel, or even go live on Instagram, you tap the little “+” icon at the top of your screen.From that list, you need to select which type of post you want to share. 2. Tap on a photo or video from your gallery or take a new one in the app So Instagram, then it’s going to show you all the photos and videos that are already saved on your phone from the same library or gallery where you are to access them. Select one(s) you want to upload into the application. Or you could tap on this little camera icon, take a photo, or shoot a video directly within the app of Instagram itself. Finally, if you need to share more than one photo in one post, also referred to as a carousel post, tap the icon of several stacked squares. Tap any image that you would like to include. Numbers will appear beside any pictures you choose to include in your post. Instagram does allow you to share 10 photos at most on a single carousel post. Once you have selected the photo or image you want to upload, tap on the “Next” button located at the upper right-hand side of your screen. 3. Crop and edit the image If you have not cropped your photo yet, do not be concerned because Instagram allows you to crop your image right in the application. All you have to do is pinch the screen where the image is displayed to crop until you get your desired image size. If you are unsure what the size of the image for Instagram should be, read our full guide on social media image sizes. Instagram also provides users with inbuilt editing features. Basic Edit Tools Filters: Applies predefined color and aesthetic changes Brightness: It adjusts the brightness of a picture overall. Contrast: It enhances the contrast of the black and white regions in the image. Saturation: It changes the strength and saturation of the colors. Warmth: It shifts the colors to warmer or reddish tones or cool and bluish tones. Clarity: It increases or decreases the sharpness of the image. Vignette: It darkens the edges of an image. Fade: It reduces the saturation and brightness of the color. Advance Edit Tools Crop: Aspect ratio change or elimination of unwanted elements from an image. Rotate: It controls the image orientation. Straighten: It corrects tilted images. Dot Correction Removes spots or imperfections. Red Eye Fix red-eye in a photo. Tilt-Shift Miniaturize an image by blurring the background. Creative Editing Tools Sticker Add a sticker, GIF, or text to an image. Draw Draws or doodles on images. Text Add text with lots of different fonts, styles, and colors. Remember: The Instagram editing tools are changing regularly. Be sure to check in to the app regularly to see new edits and effects. 4. Select appropriate filters You don’t have to be a designer to apply filters to pictures. Instagram has reserved filters for you, and some basic editing tools enhance the image slightly, brightening it up or taming overcast tones by adjusting the contrast and saturation. All that’s required is to scroll to the right to see your filter options, tap one to preview it on your image, and then, once ready, hit that arrow at the top right corner of your screen. 5. Add creative captions Like you’re writing copy for an ad, is where you would type out what will be your caption on your image. Text is such a great way not only to elaborate or add context to your post but also to help optimize your post on Instagram. Also, try to craft a caption that’s catchy and creative, or informative and educational. That will give your followers a reason to engage with your Instagram post the moment they see it on their feeds. 6. Add some emojis in there, if you can Adding emojis to your Instagram post caption is a great way to capture the attention of a follower or Instagram user. You can add relevant emojis to the caption without shyness. If you do decide to take this route, avoid overusing emojis, though. It becomes distracting rather than enhancing. Try and maintain a minimum of using about 5 emojis at most. In this way, your post becomes eye-catching without it looking disorienting. 7. Use hashtags for better optimisation With Instagram’s search feature, you can find content using a hashtag. So naturally, you want to include relevant hashtags in your caption. If someone searches for a hashtag that you included in your caption, the more likely your post will be seen and other posts including the same hashtag.If you don’t understand how to exploit a hashtag, read our blog on the secret formula to succeed with a hashtag. 8. Append your location tag If you are hosting an event for your brand or launching a product in a particular city, you probably do not want to embed location details in the body of your caption. However, if you want to take advantage of the “Add Location” feature, this will suffice. Tap the text “Add Location” to see a list of suggested locations. You can be specific, like an exact building, or general, like the country you are in. Adding a location

Ever thought about how a small comment on the web could change the lines of what reputation your brand will gain? With social media comes so much opportunity for praise and rebuke as well, One mistake, one bad review, or a viral backlash can leave your brand in tatters overnight! This is where social media online reputation management comes in, the safety of your brand’s digital footprint, acceleration of positive online conversations, and protection of any impending crises are handled. In this wide-ranging Blog, We will consider how to monitor your online presence effectively, respond to your customer feedback nicely, and build a better and more positive online community. Let’s Learn how to use your social media to protect the same brand by keeping its reputation firm in the digital age. Why the wait? Let’s get started! What is Social Media Online Reputation Management? Social media and online communities are the new ways people, businesses, and organizations thus, the new normal has created SRM as one necessary strategic intervention for coming out unscathed from this ever-changing environment. In other terms, it means managing how people talk about you online to build and protect your reputation and how your brand appears in the world outside, in this digital era. This means continuously forming, observing, and preserving a good reputation from the many channels in social media. Also, strategies on how to perfect reputation management at your store or business, along with examples of successful reputation management implementations in action. Definition Social media Online Reputation Management is the process of engaging customers by monitoring your brand’s image on social media, obtaining and providing feedback, and proactively managing online conversations. Importance Social Media Online Management is very crucial today as everyone is on social media, and it is very powerful as the online reviews and opinions of users and viewers travel faster than light! The social media world is so connected today makes a review, be it a positive post or negative tweet go viral in just a few seconds! Online Reputation management involves influencer management, media presentation of an individual or brand, search engine optimization, and reviews as well. The main motive here is to create discipline and manage online conversations about a brand or an individual, which proves to be flavourful to the brand when it is searched online by internet users. Thus, proactive management of social reputation has become an important component in personal branding and business alike. 6 Key Objectives of Social Media Reputation Management 1. Upgrading Brand Image Effective SRM will significantly build the identity of your brand as It helps you weave those stories in a way that reflects the organizational values, mission, and vision, besides making the brand image different and memorable. SRM enables you to construct actual stories of your satisfied customers, reiterating the positive attributes of your brand. A prime example of this can be, Patagonia sees environmental sustainability as part of its brand DNA. It actively uses SRM to tell stories of its efforts, such as repairing damaged products and supporting conservation, and also calls on customers to share experiences and stories, creating a very strong sense of community around its brand. 2. Control Online Feedback Since 97% of consumers depend on online reviews, their active management becomes crucial in SRM. Positive review responses will help to express gratitude and additionally strengthen customer loyalty, On the other hand, negative reviews require professional and polite feedback; one wants to build up trust in people who could potentially do business with them. This would make potential customers feel confident that whatever issues arise with this business are dealt with seriously and in an extremely professional manner, which is ongoing to build a relationship of transparency and accountability. The best example is that the Airbnb review management strategy consists of rapid responses, complete feedback prompts, and a public showcase of top-rated hosts. This strategy reinforces trust, reliability, and positive user experience in the success of their platform. 3. Community Administration The digitally active world has rapidly brought about various types of crises which can risk the organizational reputation. An efficient SRM requires a crisis management system with an appropriately defined strategy to handle any uprising issues in time and tactfully. Transparency and timeliness of responses are two prime requisites to limit the damages and rebuild public confidence. United Airlines endured a public relations disaster in 2017 when the company had security forcibly remove a passenger from an overbooked flight. When the incident initially went viral on social media, reactions were decisively negative and within a relatively short period, however, the airline took responsibility and promised policy changes that would avoid similar situations in the future. The openness and immediacy of that response minimized the permanent harm to its reputation. 4. Influencer Connections Influencers hold much sway over people’s thoughts and opinions, and it behooves a brand to have them on their side as allies in conquests of growth. As you develop relationships with the right mix of influencers-people whose voices truly resonate with your audience-you’re that much more likely to extend your brand’s messaging onto new platforms and within new communities. Influencer collaborations have been taken to a whole new level at Red Bull, which has simply used them to seal its brand identity as an extreme sports innovator. The energy drink firm partners with various athletes and content creators who indulge themselves in death-defying activities like skydiving, snowboarding, and cliff diving. By featuring the adventures of these athletes, Red Bull also proves the versatility of the product being marketed to customers and relates its brand to excitement, adventure, and fearlessness. This has been one key way for Red Bull to build a loyal, passionate fan base. 5. Customer Direct Contact Active social media reputation management tends to encourage significant interaction with customers, as they feel obliged to post about their experience and the feedback they have received. As interaction, responding to questions, and commenting on postings happen, the companies are in a good place

What does your Instagram profile picture say about you? As of 2025, it’s more than just an image – it’s your digital first impression! So, what goes into making that perfect Instagram profile picture? It is not just about the pretty face; there’s more to composition, size, and even style when choosing the perfect style to make sure that you are noticed. Whether you want to create a personal brand, expand your following, or just stand out, the right profile picture can be all it takes. In the vast ocean of Instagram profiles for making yours stand out, Let’s dive into the art and science of creating the perfect profile picture in 2025. Why is a Good Instagram Profile Picture Important? Your Instagram profile picture is more than just a visual element; it is a primary component of your online presence and can set you up to either triumph or struggle on the platform. It’s important to make a lasting impression that accurately reflects your brand and resonates with your target audience, so a good profile picture matters! It’s not just about putting up a pretty face, Rather, your Instagram profile picture is an essential part of your online identity that can make an enormous difference in your success on the platform. A Good Instagram Profile Picture is Crucial for Several Reasons – 1. Brand Identity Your profile picture should be a visible embodiment of your brand. It helps to speak to the crux of your content or business. This includes creating an aesthetic that aligns well with your overall brand identity and message and should attract the right crowd. For example, Think of brands like Nike, Apple, Facebook, and even Locobuzz. 2. Audience Attraction A well-chosen profile picture would attract your target audience to you. It needs to resonate with the people you wish to connect with on Instagram. Connect or associate the image of a profile picture to add a sense of familiarity or connection with your audience. For instance, Cadbury is an example of the same! 3. Standing Out In a crowd of pictures that exist within Instagram, creating an out-of-the-ordinary, eye-catching profile picture is something that will draw attention to you and make your page more memorable. Be memorable and unique in the Instagram full land, and let your individuality stand out with an amazing profile picture. Create a strong impression on people visiting your profile with a great profile picture. For example, the color palette of Coca-Cola stands out since it’s a unique mix of red and white and people remember it easily! 4. Credibility Enhancement A professional and polished profile picture will make you look more trustworthy and credible.Show you care by creating a proper profile picture that shows, you have put some thought and effort into your online presence. This will help you make long-lasting impressions, thus upscaling your entire Instagram experience. Here is the example of “APPLE”, as it created a long-lasting impression on the audience with the creative logo of a half-apple! 5. User Identification This allows other users to know who you are on the platform, and it is the first view visitors get on your profile. For example, we have influencers and celebrities who upload photos of themselves on their Instagram profile picture so that their fans can easily identify their accounts. 6. Fostering Connections A profile picture falls under personal accounts, which identify you among friends and followers as an important part of the online maintenance of personal relations. 7. Creating Your Online Identity Your profile picture speaks for personality, interests, hobbies, or values that constitute a lot of your online identity. An Instagram Profile Picture is extremely powerful, spend time and thought creating it so, as to make a lasting impression for a better experience on Instagram. On the other hand, for instance, as added below not updating your profile picture and working on it can be unprofessional and it could be seen as a spam account to other users. How Do You Decide What Instagram Profile Picture to Use? The first impression from you or your brand to a user across your Instagram is obtained through your profile picture. It will be that one visual cue that helps many quickly understand who you are and what you are all about. Therefore, the image has to reflect who you are. There are two general types of profile pictures you can use – Personal Photo: If you use an Instagram account for personal purposes, use your photo.Then, others are likely to know who you are on a more personal level. Brand Logo: You can use a logo if you are using an account on Instagram for a business or brand. You immediately know someone professional and recognizable in terms of their brand and it’s a great way for them to be able to let people recognize them. 5 Key Factors to Consider While Selecting a Profile Picture 1. Clearness and Sharpness High definition: Confirm that the picture is clear, not pixelated, when a picture is blurry or pixelated, you run the risk of having an unprofessional or amateur-looking picture on your profile. Appropriate lighting: Appropriate lighting can highlight your features and make the picture look more eye-catching.So, Avoid hard shadows or overexposure. 2. Relevance and Consistency Brand consistency: If you intend to use Instagram for commercial purposes, the profile picture should reflect your brand image and message.So, if your brand is popular for its minimalist style, it will be perfect for a simple and clean profile picture. Content consistency: The photo should reflect your theme in overall content style. If you post photos of nature, a profile picture reflecting your love for the outdoors would be a good choice. 3. Appeal and Engagement Glamour Attractiveness: Choose an image that will be attractive and should pull people in. A visually stunning profile picture would mean people get pulled into opening up the profile. Personal illustration: The photo can be an icon of what best represents you in character,

What does it mean to deliver good customer service these days in this digital fast-paced world? The right customer service mindset is thus not a mere skill but a philosophy that undergirds the very existence of a successful business, a compass that guides interactions, and a beacon that lights up the path to customer satisfaction. In a world of ever-changing customer service, where more and more the axes of the battle shift from the physical to the technological and expectations reach for the stratosphere, it will never be replaceable by technology. As we traverse the dynamic 2025, we must be adequately equipped with the right tools and strategies for building customer-centricity that would resonate with today’s discerning consumers. What is Customer Service? Customer service is the service that an organisation offers to its customers even before or after they buy or use products or services provided. It is the efforts of a company toward the provision of all the support and consultation it has to offer its customers so that they experience the right positive service. Good service fosters loyalty, builds and increases reputation, and amplifies sales, It may also be ensured through various channels, such as phone, email, chat, social media, and in-person. Put simply, it’s the overall final objective of customer service is to give a good and memorable experience to the customers. What is a Customer Service Mindset? Customer service mentality refers to managing business activities using a customer satisfaction philosophy. In other words, the bottom line is creating positive experiences, maintaining relationships, and enhancing customer loyalty through a customer-centric focus. The perspective associated with it is providing value and exceeding expectations in every interaction because the primary goal would be more than just addressing their concerns and wishes right there on the spot. With a customer-centric approach, companies can change customer service from a transactional process to one that builds customer relationships, thereby yielding satisfied customers or loyal advocates. Customers are the bottom line for every business, and no business can afford to lose sight of the fact that customers deserve to be treated with respect and care. Why is Customer Service Important? Handling customers involves creating an amicable ambiance and relationship-building to achieve success. Horrible customer service is disastrous to business but healthy relationships lead to loyal customers and business expansion. Good customer service is crucial in helping a business grow as it satisfies customers, leads to long-term relationships, encourages good word of mouth, and increases sales. According to reviews of various customer service experience statistics, 89% of customers believe that good customer service will make them return and purchase again in the future. Candid customer service representatives can understand and satisfy customer needs that inform purchasing decisions. Businesses with great customer service and an excellent reputation for attracting customers, So, how you deal with a customer will mean that you either retain or lose a customer for your business. If people are looking to buy something, a company’s reputation is very important when choosing the business to use. Good customer support quickly solves problems, answers questions promptly, and gives the impression that the company cares about its customers as how you treat customers can decide if they stay with your business. Good customer service is what keeps customers and turns them into people who recommend your business to others and tend to spend more on each purchase when well served. 11 Key Principles of Great Customer Service 1. Empathy and Understanding Establish a connection with customers by listening to them, empathizing with them, and viewing things from their perspective. 2. Knowledge and Expertise Affirm a minimum level of competency in your products or services, so you’re able to communicate confidently and accurately. 3. Clear Communication Use ordinary language to let customers know what you are doing, use the right communication channels for the situation, and make sure your message is clear and understandable. 4. Personalization and Customizability Tailor your approach to meet individual customer needs and preferences so that the memories are created better. 5. Efficiency and Responsiveness Resolve problems promptly, promptly answer questions for a client, and even attempt to foresee their needs to provide timely and efficient service. 6. Consistency and Reliability Maintain standards, ensure delivery of promises, search for continuous improvement, and provide character traits that inspire trust and reliability. 7. Empowerment and Accountability Empower the customer service agents to make decisions and hold them accountable for those decisions that can better their performance and satisfaction of the customers. 8. Kindness and Warmth Allow them to build a warm and friendly ambiance through Genuity and by following a caring approach. 9. Fair Treatment and Compensation Solve the grievances of customers fairly with a proper solution and reasonable compensation. 10. Promptness and Confidence Address queries promptly and regularly update the clients on every stage of the process. 11. Be Accessible Make it easy for users to access help and ensure the shortest wait times possible to make it seamless. If these principles are adapted to your customer service practices, they will strengthen relationships, encourage customer loyalty, and push forward to making your business more successful. Ways to build the right customer service mindset 1. Efficient Customer Service One of the most important characteristics of any successful enterprise is exceptional customer service. This can provide you with an opportunity to win and retain your customers, increase brand awareness, and gain a better advantage for your company over your competitors. You can encourage your customers through a good and memorable experience to word-of-mouth recommend your business to their friends and family, creating more customer acquisition and loyalty. Improved customer service can play a powerful role in gaining and retaining customers, building brand awareness, and differentiating your company from the competition. However, every single person working within the company should strive for exceptional customer service. Resolving complaints is beyond its scope; it creates a positive and lasting impression that keeps coming back to customers. 2. Cultivate Your Agent Any training one might undertake to

Are you fully leveraging the power of LinkedIn for business? If you presently use LinkedIn only for personal branding and job searching, you underutilize one of the most potent B2B and B2C connectivity tools. If done strategically, social listening will help you amplify your brand image, attract the best talent, and contribute to business growth. A good social listening strategy brings into view several valuable insights from beyond native analytics into your audience’s interests, concerns, and tastes. Knowledge is power, and this will surely help you create very targeted and engaging content for your target market. More importantly, it enables you to understand your audience and make your brand the thought leader in the target market for good customer and prospect relationships What is Social Listening for LinkedIn? Social listening for LinkedIn entails the process of monitoring or assessing what is being said about to, or by your brand, industry, or specific topics on the LinkedIn platform. It is one very valuable tool that businesses can use in trying to understand their audience, track industry trends, and fine-tune the marketing strategies. Business owners must listen to the direct and indirect mentions of your brand, as well as those of your competitor, to understand how it is perceived. The customer gives feedback about your brand, thus helping one find areas they may need to improve and respond in time. As with any social media, listen for industry-specific keywords to stay up to date with the trends, collaborating opportunities, and conversations you can join in and show your expertise to help position your brand as an industry thought leader. What is Social Listening? Social listening can be described as a robust tool through which any business can keep tabs on online conversations concerning their brand, industry, and competitors. You will get valuable information by monitoring mentions, sentiment, and trends that could give insight into marketing strategies for the betterment of business. With social listening, for example, one can identify the trending and wider context of changes in industries, make use of such knowledge to develop a better-suited content strategy for their audience, and deliver timely customer service that sorts out customers’ issues. It also helps to make relationships with social influencers to widen their reach, boost their credibility, and measure campaign performance. Also, social listening positions a business in a position where it can make more informed decisions, cultivate superior relationships with customers, and realize satisfactory profitable growth. Why is Social Listening Important? Social listening monitors how consumer behavior changes and makes decisions to stay relevant with customers. Besides learning about your customers through marketing, social listening helps amass data about the industry and competitors. It comprehends the experience a customer is having with what you provide and presents opportunities to work with influencers or even other brands. Consumer behavior keeps shifting, and in case of not paying attention to those changes, customers may get lost to the competitors and make poor business decisions. Understanding Engagement through Social Listening The mastery of engagement on social media will effectively link businesses with their audience as it could be very meaningful. Social listening gives insight into what your audience is talking about, their needs, and trends within the industry. Learning from your audience, responding with care, and positioning your brand as an opinion leader helps you have stronger relationships and drive effective engagement. 1. Understanding your Audience To develop engagement in social media, you have to learn about what your audiences say about your brand as it helps you tailor your strategy to meet their needs precisely. You should then focus on those conversations from where you can derive meaningful insights like brand mentions, industry trends, competitive analysis, and customer feedback. For this, you would need to track the right keywords and hashtags that customers use and it should be relevant to them and the brand itself, such as the brand name, campaign-specific hashtags, or industry-specific terms. After tracking, you have to analyze the sentiment of these conversations, whether they perceive your brand positively, negatively, or neutrally. 2. Reply to them with Attentiveness A response strategy for social media mentions is responding to customer service issues as quickly as possible, giving positive feedback, and conversing where relevant. At the core of any thoughtful response is timing and tone, Swift responses nip small concerns before they grow into full-blown problems. It shows to your audience that their satisfaction is of the essence to you and that you are committed to resolving their issues with your brand. Besides the timely response, acknowledging the feedback way to encourage more in the future. How well you respond shows off your brand personality, but again, the tone is allowed to vary according to the context of a conversation. Tailored responses show that you listen, understand, and know how to value the sentiment behind each mention. 3. Placing your Brand as a Thought Chief Social listening helps in targeting the topics and interests of the target audience. With respective hashtags and industry keywords, you will be connected to conversations taking place around you. Influencers are people having the power to affect the opinions and trends of industries on social media. These people come with huge numbers of followers and can influence sentiments about your brand. When you take part in the discussion they contribute to by actually having a conversation with them and sharing expertise and insight, the relationships that result may lead to collaboration, thereby enhancing visibility and credibility. Social listening on LinkedIn creates change in the way businesses connect professionals and industry leaders through engagement art. The Power of Social Listening for LinkedIn Success LinkedIn is one such social media networking platform that presents many opportunities for digital marketers to build their brands and drive sales. It, therefore, creates a very great avenue for social listening in the sense that from it, one should be able to gain insight from their audience, track industry trends, and then have their marketing strategies optimised. 5 Benefits of Social Listening

Ever have that sinking feeling when a customer escalates an issue? Like a ticking time bomb, it will go off and jeopardise your brand’s reputation and customer loyalty. But what if there was some way to defuse these situations before they escalate? In today’s fast-moving digital world, customers need quick and effective solutions. Whenever these needs are not satisfied, frustration can easily boil over into escalations. Realize why escalations happen and take proactive steps to minimise them, ensuring a continuum of your customer experience. Let’s consider strategies for effective prevention and management of escalations. What Is Escalation Management? Escalation management is the process of identifying customer issues that couldn’t be resolved by the first point of contact and are, in turn, still going on to fix them on priority. Each customer reaches out to a brand hoping that their issues will be resolved as soon as possible. Quick resolutions to customer complaints improve customer satisfaction, and there is more likelihood that they will be your brand ambassadors. Escalation, if not handled well, might have just the opposite effect. Human agents, along with optimized workflows, can go a long way in tackling call escalations.Escalations have a ripple effect on contact center metrics such as FCR, AHT, negative customer sentiment, CSAT, and NPS. You should resolve escalations by knowing where the gap exists in your process, through regular training of agents, and a refresh of self-help resources like your knowledge base periodically. The 2 Major Reasons For Escalation are: Miscommunication: Sometimes, there may be a case when the agent would not be trained properly, or sometimes knowledge of how to solve an issue might be lacking. SLA violations: SLAs are a set of predefined rules followed by customer support for solving the tickets; one of the most common forms of SLA violation is when a customer support agent fails to respond to a query on time. This will be the most crucial step toward ensuring that customers remain satisfied and happy, with their concerns given due priority; this can help the brand signify itself as trustworthy to ultimately boost customer retention. However, if the customer doesn’t get a satisfactory resolution, they can escalate to higher authorities of the organization aiming for a better quick response. Have An Escalation Management Policy In Place Address SLA breaches with an Escalation Management Policy. SLAs define the duration a ticket has to be resolved. To start, internal SLAs have to be defined so that SLAs are adhered to. The instances when an escalation would be needed, and the course of action when there is an escalation, need to be understood. For instance, create a set of rules to automatically trigger an escalation in the case of internal SLA breaches. A product or service is not delivered three days after purchase. CSAT score falls below 25%. A customer cannot get in touch with a contact center agent even after trying a few times. Types Of Escalation And Their Importance? In other words, the fewer the number of escalation calls, the better your customer service. Therefore, it is important to develop a system that would aid your customer support team and call center agents in de-escalating the most urgent and sensitive concerns. Being able to handle escalations in your call center will relate directly to customer satisfaction and customer experience. However, there exist different types of escalations. There are several types of escalations based on their extremity, how complex and grave they are, and how they affect customer service. Following are various kinds of escalations, which are generally mentioned and a very critical role they play in providing better care: 1. Technical Escalation Technical escalations, more commonly known as functional escalations, are those that normally occur at any time when a ticket happens to fall outside the scope of an agent’s capability. Such escalations could even happen at those times when the agent may require support from other teams that have much more know-how on that particular matter or may be further assisted even by his team. It might be further elevated to a “departmental escalation”, depending on the customer’s demands, in which case the whole problem is passed on for its resolution to an entirely different department within the company. For this reason, functional escalations are very important; they prevent dropping the conversations or holding them too long, which then can lead to a violation of SLA and hamper the company’s reputation. Rather, they ensure that the customer gets connected with the right agent or representative to resolve their problem. 2. Hierarchical Escalation When a customer specifically asks to speak with a higher authority in the team or organization, that would be considered a hierarchical escalation, also referred to as management escalation from time to time. There is usually an instance of a hierarchical escalation when an agent is unable to fulfill the requests of a customer due to formal policies, legal issues, or even because the problem requires the expertise of a technical specialist. The customer could receive a more elaborate explanation of the dissatisfaction with their needs from a manager or higher power level, or the agent may even work with higher powers for special treatment. 3. Automated Escalation Nowadays, companies have policies discussing the guidelines for customer service answers and resolutions in great detail, usually in the form of service-level agreements. Further, within these service level agreements, there are agreements based on metrics such as the speed at which the first response is required, also known as the first response time. How much time can an agent spend to work on a problem, estimated as the average handle time? How many minutes are remaining until the case is closed or resolved? To ensure these SLAs are complied with at all times, their customer service staff are further engaged with automatic SLA monitoring tools that are fully integrated with their helpdesk software. Otherwise, the system will raise the ticket and notify the escalation of the concerned parties automatically. Businesses that have such agreements with