Social Media Image Size Guide For All Platforms for 2025 Your social media posts are the most crucial for creating brand awareness. According to a report, 60% of brands use photos and videos extensively as their social media marketing strategies. But before starting to post, you should know that every platform has guidelines and rules that are of different sizes. For all the major social media platforms, let’s look at an extensive guide on image guiding. Social Media Size Guide for major social media platforms CATEGORY INSTAGRAM FACEBOOK LINKEDIN TWITTER PROFILE PHOTO 320 x 320 px 196 x 196 px 400 x 400 px 400 x 400 px COVER PHOTO N/A 851 x 315 px 1128 x 191 px 1500 x 500 px LANDSCAPE 1080 x 566 px 1200 x 630 px 1200 x 627 px 1600 x 900 px PORTRAIT 1080 x 1350 px 1080 x 1350 px 1080 x 1350 px 1080 x 1350 px SQUARE 1080 x 1080 px 1080 x 1080 px 1080 x 1080 px 1080 x 1080 px Instagram image guide Instagram is one of the best platforms to post your creative visuals. It’s one loved by both customers and brands. This platform has one of the wonderful features, which enables sharing creative reels and photos which enhances the visual storytelling opportunity for every brand. Also, it is leading among all social media platforms, because of bringing new features like Instagram stories and broadcast channels which is a new space to explore. In Instagram creating a well-crafted profile is very important. Especially for brands to design a theme and a color palette for all posts. After that’s done, then you can bring in a variety of posts in different formats – Feed posts, stories, reels, carousels, etc. and see what works best for your brand and keeps your followers engaged. Instagram profile photo Recommended image size: 320 x 320 pixels. ( Although according to mobile it displays at 110 x 110 pixels). Instagram profile photos are displayed in a circle, so be careful to put your subject in the center so that it doesn’t get cropped from the edges. Instagram Feed Posts While posting anything on your Instagram feed you will have options of several formats, but you need to select which one best suits your content. Also while choosing to prioritize mobile audience first, it’s important to optimize the posts according to mobile users’ interface as most people open the Instagram App on their smartphones. Recommended image sizes: Portrait: 1080 x 1350 pixels with an aspect ratio of 4:5. Square: 1080 x 1080 pixels with an aspect ratio of 1:1. Landscape: 1080 x 566 pixels with an aspect ratio of 1.91:1. Instagram supports image aspect ratios between 1.91:1 and 4:5. It is advised that you should post photos with a width of 1080 pixels and a height of 566 to 1350 pixels, depending on the desired aspect ratio you’re looking for high-quality results. Instagram crops out the photos if you post them at a higher resolution than this or expands the image if it’s of a lower resolution than this. Your photo displays at 161 x 161 px after you post it on your Instagram feed.You can also post a maximum of 10 images as an Instagram carousel post. Instagram Stories Even though Instagram stories don’t last long for a long period in your profile, it’s still important to put an effort into designing them. It should be attractive and creative enough so that your followers like it while viewing your story. It’s in vertical format so your aspect ratio dimension should be 9:16. Recommended image size: 1080 x 1920 pixels. The minimum resolution is 600 x 1067 pixels, so it is recommended to keep your posts above this resolution. The maximum file size for Instagram stories is 4GB. Instagram Reels Instagram reels have the same aspect ratio and sizes as Instagram stories. Recommended image size: 1080 x 1920 pixels and aspect ratio 9:16. Your reels are cropped down to a 4:5 ratio in the home feed and a 1:1 square image in the profile feed. Therefore, important things should be always placed at the center so that it doesn’t appear odd in your profile feed. Facebook image guide Facebook is one of the biggest social media platforms globally, it is proven to be one of the potent means of engaging and connecting modern-day users. Additionally, it’s an excellent visual platform where you can showcase your brand and use engaging photos and videos to convey real-time stories. The kind of photos you post on your Facebook feed or stories show how you portray your brand to the world. Thus make sure your images posted are at par in your profile. Facebook profile photo Recommended image size: 196 x 196 px The Facebook profile photo appears in a circle shape, so it’s necessary to ensure to keep your subject’s image inside the “safe zones” so that nothing is cropped out. According to different devices, display size varies. For desktop, it displays at 176 x 176 pixels. For smartphones, it displays at 196 x 196 pixels. For most feature phones, it displays at 36 x 36 pixels. A PNG file is considered best if your profile picture is a text or a logo representing your brand. Facebook cover photo The cover photo should be more creative than a profile photo as it is larger. However, the image might appear stretched if you don’t use the correct resolution. Recommended image size: 851 x 315 pixels for best output. But you can also use a minimum of 400 px wide and 150 px tall. According to different devices, display size varies. For desktop, it displays at 820 x 312 pixels. For smartphones, it displays at 640 x 360 pixels. A PNG file will give the best results if the cover photo includes a logo or text. Less than 100 kilobytes of sRGB JPEG image will be the best type that will load your cover photo the

It is every brand’s dream to have a loyal customer base that not only makes repeat purchases but also promotes their brand. Understanding types of customer loyalty can facilitate the nurturing of deep relationships with clients and the creation of a sustainable brand. As Bill Price said,” Smart companies have realized that Customer Loyalty is the biggest sales and marketing tool that they have.” What is Customer Loyalty? Customer loyalty means a customer’s inclination to do business and collaborate with a company regularly. It’s a willing decision of the customer to buy from the same brand repeatedly. This is mainly due to the customer having a pleasant experience, satisfied and fulfilled with a product or service,or the final value that customer got from the transaction. In more simple terms, the customer is beyond simply satisfied with the products. It’s about the feeling of belonging, loyalty, and connection the customer feels with the brand. This usually happens: Provides an amazing client service Provides personalized customer experience Meets regular expectations of the client When the brand fulfills its commitments consistently Loyal customers are the ones who do more than just return time and again. They also promote the brand and encourage others to make purchases from it. As a result, organizations that want to expand and grow in today’s market should focus on generating a loyal customer base. Types of Customer Loyalty There are different types of loyal customers out there. 1. Transactional Loyalty Transactional loyalty means a potent tool for retaining your customers from time to time. This type of loyalty is offered to the customers by providing them discounts or special offers. This loyalty can be offered via various channels like in store purchases, subscriptions,online purchases through apps, third party retailers ( code scan, receipt uploads). Incentive-driven: Customers who frequently come back to your brand are attracted by special offers, discounts, or reward programs. Short-term focus: Customers who are attracted for short periods of special offers rather than building long-term brand connections. They can easily switch brands if they get a better deal or better bargain elsewhere. 2. Emotional Loyalty Emotional loyalty means a powerful tool to build a deep relationship between brand and consumer. Customers grow emotionally attached to your brand because of shared trust and values. Analyzing the emotional loyalty of your customer base can guide you to build loyalty marketing strategies and enhance your bond with customers. Strong connection: Customers form a personal link or feel a connection with a brand due to a pleasant customer experience. Brand Loyalty and Advocacy: Customers who are emotionally devoted to your brand are more inclined towards suggesting your brand to others. Resistant towards competitors: Customers are less likely to get swayed away by competitors’ offers because they have an emotional attachment to your brand. 3. Behavioural Loyalty Behavioral loyalty is a key concept where customers purchase the products from your brand because of their habit. These customers don’t have any specific preferences for a brand. It’s just mere repetitive purchase behavior without any psychological considerations made by the customer. Constant Purchases: Customers get habituated with the brand and make purchases regularly often because of convenience and trust. Low Switching Costs: They might switch if another brand provides them with a better experience or greater convenience at lower costs. Minimal Emotional Investment: Their loyalty is driven completely out of habit and not because of emotional connections. 4. Cognitive Loyalty Cognitive loyalty is the most basic loyalty where the customers make rational purchases on the basis of price, quantity, convenience, quality, availability, etc. These customers are not emotionally attached to your brand, and can switch to other options where they find a better deal. Rational Choice: Customers believe that the brand offers the best value, quality, or service. Informed decisions: They choose a brand after careful consideration and assessment, and making deep dive comparisons with alternatives. Less emotionally driven: They have a more logical mindset rather than being emotionally resonated. 5. Attitudinal Loyalty Attitudinal loyalty means that a customer is deeply committed to your brand. These customers are constant supporters of your brand and keep on making repeat purchase. They enhance the brand value and associate themselves with the products of the brand. Also with the advent of social media, attitudinal loyal customers can show their satisfaction or resentment levels towards your brand. Positive perception: Customers have favorable opinions toward your brand and prefer it over others. Willingness to pay more: They may choose a premium quality brand thinking that higher priced products will be of superior quality. Supportive potential: They are most likely to speak positively about the brand and give recommendations to others as well. 6. Situational Loyalty Situational loyalty means a loyalty where customers don’t have a choice but to buy a specific product from a brand. It’s a form of short term loyalty where the customers can switch the brand with their changing situations and wherein they find a better alternative. Context-dependent: Specific situations like location, and availability are major factors that can affect customer loyalty. Temporary loyalty: Customers may only remain loyal till the time conditions are favorable and the brand is meeting their expectations. Easily changeable: The loyalty of the customer is altered if there is some new condition in the market or moving to a new location-like circumstance occurs. Examples of 6 types of customer Loyalty Following are the examples for each type of customer loyalty: Transactional Loyalty A customer keeps on buying the same monthly plan of a web show streaming app as he is frequently getting discounts and special cashback offers from it. Emotional Loyalty The customer always uses the same AI platform because he has made the same memories while coding and building that AI platform. Behavioural Loyalty A customer always uses the same payment gateway instead of trying others because he finds it convenient to use. Cognitive Loyalty An enterprise is always purchasing services from the same customer service company as they find their team provides them with the best

Whenever you prepare for a big game, you always analyze your competitor, be it’s strengths or weaknesses. Same analysis should be conducted for planning your brand strategy. Competitor analysis is an in-depth analysis of the market positioning of your brand and your competitor. It helps you to evaluate business development ideas, and prepare a growth strategy. As said by Jack Ma, “You should learn from your competitor but never copy. Copy and you die”.Hence the only competitive advantage is the ability of your brand to learn faster than your competition. What is competitive analysis? Competitive analysis is a process of gathering information on the products, services and marketing strategies of your rival brands – i.e. the competitors of your brand in the same industry. This analysis helps brands to find out their advantages and disadvantages and prepare a strong marketing strategy to grow and thrive towards success. This helps in enhancing your judgments and also to comprehend the market environment and positioning yourself in the industry. Why is Competitive Analysis Important? Competitive analysis is important because it provides you with an opportunity to build concrete strategy for your brand and eliminates guesswork. The following are the reasons for performing a competitive analysis : Identifying market gaps Competitive analysis helps you identify market gaps, stay relevant to current trends and shifts, and plan your marketing strategies accordingly. It helps in identifying those market gaps that your brand can analyze and invest their capital, resulting in new potential for development and innovation in your brand, and uncovering new opportunities. Informed Strategic planning Analyzing competitor’s strengths and weaknesses helps you to judge your brand strategy thus increasing the chances of success. Improves Differentiation When you know what your competitors are providing to their customers, it would be easier to find a differentiator between your competitor’s brand’s product and services, facilitating the success of your brand by giving a compelling reason to your customers to buy your products and services. Improved Marketing Strategy By understanding your competitor’s market strategy, you may be able to improve your tactics and retain your customers and clients for a long time. Lessening your risk A good competitive analysis aids in analyzing the anticipated risks for future competitor threats, allowing you to manage your upcoming problems and in turn decreasing the business risks proactively. What is competitive market research? Competitive market research is an in-depth form of research of the market parameters and your target customers that would differentiate your product offerings from those of your competitors. It is an essential operation that extends beyond just comparing your products and services with your competitors. A deep dive research into the market not only helps to find distinguishers but also to capitalize and invest in them. It also helps in laying a foundation for the sales and marketing plan that would genuinely differentiate your brand from the industry. Factors to consider in Competitive analysis Before diving into the steps of competitive analysis it’s important to consider a few factors that you should include while identifying a brand as your competitor: A brief of the company An overview of the company – including its location, target market, and target customers. Analysis A breakdown of what your competitor sells and how it compares to your brand. Pricing and Positioning A comparison of prices between your brand and your competitors and a review of their core mission to see how they position themselves within the market. Customer Feedback Research the compilation of customer reviews and feedback as to what they think of the brand. The importance of competitive analysis in marketing A thorough analysis of your competitor’s plan can help you identify their product offerings, mission and vision statements, target markets, marketing techniques, and many more. You might even discover new competitors who earlier you didn’t know existed in the market. Refining targeting and positioning Through competitive analysis, you can understand who your competitors are targeting in the market and how they position their products, which can in turn help you to better define your target markets and position your products. Improves customer insights Researching your competitors helps you to understand your customer’s buying habits and preferences, which can then help you to prepare your marketing strategies. Optimizing Pricing strategy Understanding your competitor’s pricing can enable you to set competitive prices for your product and services by attracting more customers by offering them lucrative deals and remaining profitable in the business as well. Improves Campaigning efficiency You can take inspiration from the marketing campaigns of your competitors and adapt from their best practices resulting in curating better market campaigns. Improves brand differentiation Competitive analysis helps you to stand out in the marketplace by uncovering your unique selling points and highlighting them while you market your brand. Increases Market Share By staying ahead of your competitors through constant analysis you can easily respond to rapid developments and capitalize on good opportunities, resulting in increased market share. How to conduct a competitive analysis in 6 steps? Competitive analysis is conducted to understand the unique selling points of your brand and how you stand out from others in the industry. Let’s see the following steps to understand your brand positioning in the market. Identify your competitors Analyze direct and indirect competitors for your brand. ( Direct competitors are those offering similar products and services ), (Indirect competitors who provide alternative solutions to the same problem). To curate a complete list, research industry publications, client comments, customer feedback, online searches, etc. For example: If you are a coffee shop your direct competitors would be other coffee shops and indirect competitors would be cafes, fast food chains, convenience stores, and restaurants that also sell coffee as well in their menus. Determine the Target Markets Examine the demographics and psychographics of your competitors and customers. Analyze the commercials, marketing materials, customer feedback, and reviews of your competitors to understand and figure out who they are targeting. Similarly research about the age, gender, income (demographics) and lifestyle, interests, and

In today’s dynamic world, a good brand can be considered a critical asset for any business. A brand is generally a group of mental symbols associated with the organisation, the products it offers, its personality, and its promise. Since a brand definition is an important aspect of a market strategy, a business must engage in a brand audit from time to time to ensure that a brand’s appeal, value proposition, and performance are not waning. It is beneficial to move through this process, as it helps to reveal the current state of the brand and what can be done for its enhancement. Understanding will involve looking at what a brand audit is, why it is necessary, and the techniques through which it can be done. What Is a Brand Audit? A brand audit assesses how effectively a brand works and how effective its messaging is compared to competitors. It aids in the collection of data to validate or alter the brand strategy, ensuring that it is consistent with the company’s aims and the expectations of its customers. Components of a brand audit: A brand audit generally includes the following components: 1. Brand Identity:  Discussion and analysis of visual aspects including logos and colours, typefaces, and visuals used in the brand. 2. Brand Positioning:  Brand positioning and its fit with the market and its customers, including elements of the brand’s extended marketing communication strategy. 3. Brand Communications:  Auditing of all earlier communication that includes advertising, social media platforms, and interaction with customers. 4. Customer Feedback:  Collecting information from different sources of customers, including customer feedback, ratings, and activities on social media platforms, to determine their impressions and encounters with the organisation. 5. Competitive Analysis:  Benchmark analysis to look at the competitive advantages, disadvantages, challenges, and threats that the brand has vis-à-vis its rivals. Why conduct a brand audit? Conducting a brand audit offers numerous benefits that can significantly impact a company’s success, including: 1. Identifying strengths and weaknesses:  Such a perception enables making tactical changes because brands’ owners learn what facets are beneficial and in which areas the brand could be better. 2. Understanding Market Position: A brand audit is a useful way of determining how the brand is viewed by the collective market and how it stands in comparison to other businesses. 3. Enhancing Brand Strategy:  Brand auditing in areas such as brand identity, brand positioning, and brand associations can help companies improve on what they are already doing and address areas that need improvement if they are going to meet the objectives of the company as well as the expectations of consumers. 4. Effective Customer Insights Utilising these insights enables more effective targeting of areas such as product development, service delivery, and advertising that resonates directly with the customer. 5. Consistent Branding and Communication Another is to make all the communication on behalf of the brand uphold the agreed branding and be consistent with the agreed brand personality and values, keeping the branding intact. 8 Steps to Conduct a Brand Audit Brand auditing is a step-by-step process in which each brand audit is aimed at obtaining specific information about certain aspects of the brand. Here’s a complete guide to conducting a brand audit:  Step 1: Define Objectives and Scope When approaching the subject of the audit, one must consider the definition of the goals in advance. The purpose of the audit and what is expected to be accomplished play a substantive role in the determination of the audit. Set clear goals:  Identify the main objectives of the audit, whether to support rebranding activities, develop a new product, enhance activity with the customers, or gain insights regarding market perception. Determine Scope:  Determine if the audit is going to be all-encompassing about the brand or if it is going to be limited to areas such as the websites, clarification of the customer care department, individual products, etc. Stating certain boundaries is therefore helpful in creating a list of working priorities. Step 2: Gather Brand Materials Gathering all documentation concerning the brand allows for significant improvements to be made since one can see how the brand has become misplaced or distorted. Marketing Collateral: Collect printed flyers, newspaper ads, social media posts, and various printed materials like brochures or websites. These aspects shed light on how this brand delivers its message to the masses. Brand Guidelines:  Gather logos and colour palettes used for packaging, typography, and other graphic materials. In each of these cases, consistency is important so that the overall branding of the college is not confusing to the target audiences. Internal Documents:  examine the mission statement, vision, and values, along with any intracompany messages regarding the brand. Such documents aid in comprehending branding strategies and brand essentials. Step 3: Analyse Brand Identity Verifying the brand identity highlights the fact that the conceptual image of a brand is related to the mission, vision, and values of the company. Visual Identity: Analyse the logo, the colours used, the typography, and/or other graphic characteristics of the images. This should be well maintained to ensure that they are in harmony and have a good reflection of the personality of the brand. Brand Voice: Evaluate the communication strategy, taking into account the content, tone, and style. Ensure that the colours used are matching and in harmony, and that this defines the brand personality being projected. Brand Story: Make the purpose of the brand story infinitely fascinating, credible, and relevant to the target market. A brand story is key to shaping emotion-focused communication and cultivating an emotional bond with the customer. Step 4: Assess Brand Positioning Analysing the brand’s position in the market informs us about the competitive advantage that is gained. Unique Selling Proposition (USP): Interpret the unique selling proposition and find out what the brand offers that the competitors do not. A clear and unique competitive advantage is quite important when it comes to the concept of USP. Market Position: Understand how the brand position is about competitors. The position of a company in

Top 25 Couple Influencers In India to Follow in 2025 In 2025, a new wave of influencers takes the lead and mesmerize millions with their stories and enchanting chemistry. Known as couple influencers, these dynamic duos bring a new wave in online content creation, taking viewers along with them in day-to-day activities down to the grandest celebrations of their lives. These social media powerhouses would have to be the ultimate source of inspiration when it comes to looking for real connections in the digital age. Let’s go through the beautiful love stories and everyday adventures of India’s top 25 couple influencers, giving us a glimpse into their lives that redefine modern relationships and inspire us all. Here is the list of top 25 couple influencers in India: Sr No. Name Instagram ID Number of Followers 1 Komal Pandey &  Siddharth Batra komalpandeyofficial siddharth93batra 1.8 M  267K 2 Niyati Mavinkurve & Abhimanyu Singh somethingniyu  abhiandniyu 31.9K 2.8M 3 Ritu Rathe &  Gaurav Taneja riturathee  taneja.gaurav 1.6M 3.7M 4 Dolly Singh &  Manu Chaturvedi dollysingh  manuchaturvedi 1.6M  30.6K 5 Daizy Batra &  Ankit Arora daizy_batra arora_ankit_ the.vogue.vanity 140K  31.3K  444k 6 Mrunal Panchal &  Anirudh Sharma mrunu anirudhh_sharma 5.4M  1.5M 7 Neetu Bisht &  Lakhan Rawat iam_neetubisht_  lakhan_999 4.6M 2.1M 8 Nagma Mirajkar &  Awez Darbar nagmamirajkar  awez_darbar 8.1M 31.7M 9 Prajakta Koli &  Vrishank Khanal mostlysane  vrishankkhanal 8M 97.1K 10 Unnati Malharkar & Manav Chhabra unnati_m mr.mnv 997K 1.7M 11 Ayush Mehra &  Aashna Vijay ayush007  aashna02 1.1M 94.2M 12 Nita Shilimkar & Gurdeep Rai nita_shilimkar grai7 12.3M 1.2M 13 Diksha Rawat &  Vishnu Kaushal diksharawat22 thevishnukaushal 251K 2.2M 14 Shanice Shrestha &  Nikhil Sharma  shaniceshrestha  nikkkhil 717K 1.4M 15 Sakshi Sindwani &  Raghav Arora stylemeupwithsakshi raghavarora1 656K 4,390 16 Kishwer Merchant & Suyyash Rai kishwersmerchantt suyyashrai 1.7M 1.2M 17 Pooja & Karan Bafna poojakaranbafna karanbafna 754K 17K 18 Savi &Vid bruisedpassports bruisedpassports_home 1.2M 38.2K 19 Pallavi Yadav &  Vyomesh Koul pallaviyadav_ vyomesh_koul 171K 287K 20 Vaishali & Anand vaishali_and_anand 729K 21 Swati Monga &  Rajat Sharma swatimonga_ iamrajatsharma 854K 1.2M 22 Shriya Jain &  Rishav Jain iamshriyajain rishavjain1704 964K 3887 23 Aashna Hegde &  Aditya Kumar aashnahegde  addykumar 1M 313K 24 Steffi Kingham &  Mohit Hiranandani steffikingham  mohit_hiranandani93 162K 480K 25 Anoosha & Saurabh chandukibiwi  jodianoorabh 89.2K 907K 1. Komal Pandey & Siddharth Batra View this post on Instagram A post shared by Komal Pandey (@komalpandeyofficial) Komal Pandey – komalpandeyofficial Siddharth Batra – siddharth93batra Siddharth Batra and Komal Pandey are prominent figures in the Indian fashion industry, respected for their distinct looks and powerful personality. Together, Siddharth’s sophisticated elegance and Komal’s bold fashion choices captivate a large following and create trends on social media. They actively support inclusivity and body positivity in addition to their influence in fashion which builds strong relationships with their audience through relatable content and real-world stories. Komal and Siddharth are prime examples of how couple influencers are changing in the modern digital era through authentic storytelling and engaging content. 2. Niyati Mavinkurve & Abhimanyu Singh View this post on Instagram A post shared by Abhi&Niyu | Following Love 🇮🇳 (@abhiandniyu) Niyati Mavinkurve – somethingniyu  Abhi and Niyu  – abhiandniyu Abhi and Niyu are notable figures in the digital sphere due to their goal of spreading love, happiness, and well-being among their followers. They make use of creative contents that inform viewers about current scenarios as well as draws attention to matters like saving the environment and fighting for fairness in society. By creating insightful films and advocacy campaigns they encourage conversations that go unheard in the media while at the same time giving rise to tangible actions. In this era of digitization, Abhi & Niyu have distinguished themselves by their dedication to making a difference through their digital platforms, with others being motivated on the path by their authenticity.  3. Ritu Rathe & Gaurav Taneja View this post on Instagram A post shared by Ritu Rathee Taneja (@riturathee) Ritu Rathe – riturathee Gaurav Taneja –  taneja.gaurav With respectfulness, humour, and undeniable chemistry, Ritu Rathee and Gaurav Taneja behind the viral YouTube video Flying Beast have won hearts. Starting from “Smart Jodi,” they now have interesting family vacations, and health and lifestyle content.  Fitness guru Gaurav inspires his “Flying Beast” videos while his spouse Ritu enhances elegance via her travels and fashion tips. Together, they manage their jobs, workouts as well as duties towards their kids with authentic content about themselves encouraging people to stay dedicated and live purposefully.  4. Dolly Singh & Manu Chaturvedi View this post on Instagram A post shared by Manu Chaturvedi (@manuchaturvedi) Dolly Singh – dollysingh  Manu Chaturvedi – manuchaturvedi    Dolly Singh, is a well-known social media influencer famous for her sense of style and comic ability, making people happy with her contagious laugh. She has a fan base of 1.6 million followers on Instagram with her work in Modern Love Mumbai and debut at the Cannes Film Festival 2023 she has now become a renowned name nationwide. In addition to her amusing pranks, she tells a touching love story that has inspired many people as a couple.  She and her partner Manu, who have two gorgeous dogs and enjoy big pillow fights, entertain their audience with their blissful blend of love, laughter, and fuzzy companionship. The lovely couple often posts mushy pictures and lovely videos from dinner dates and vacations. It was in 2020 when Dolly and Manu made their relationship official and their fans are anxiously waiting to see them take the plunge 5. Daizy Batra & Ankit Arora View this post on Instagram A post shared by Daizyyyy (@daizy_batra) Daizy Batra – daizy_batra Ankit Vora – arora_ankit_ The Vogue Vanity – the.vogue.vanity The dynamic couple influencer team of Daizy and Ankit, also known as The Vogue Vanity, captivates their audience with charm, originality, and genuineness. They have set new couple goals with their exclusive lifestyle and fashion content they showcase their romance and love with an added sense of beauty. Their shared passion for fashion, travel,

What is Brand Repositioning & How to Do It? [Complete Guide] Table of Contents Building a brand is one thing, but being able to hold your target audience’s attention regularly is another. In today’s world of business, staying relevant comes along with creating an appeal to your target audience. This is finally the point where brand repositioning sets in. Brand repositioning is the act of changing how a brand is positioned in the mind of the customer. It is not just a logo modification or slogan change but a complete rethinking of the image in consumers’ minds. Think of brand repositioning as a makeover for your brand. Just as a personal makeover gives one confidence and appeal, brand repositioning de facto revives a brand—making it more attractive and competitive. It usually becomes necessary when a brand is to reach a new market, adapt to changing market conditions, or differentiate itself from its competitors. Let’s take you through the basics of brand repositioning: why it’s important, what some of the signs are that your brand may need repositioning, and the steps involved in the successful repositioning of a brand. Let’s understand, whether you are a business person or marketer of sorts, the things you need to learn to understand and execute well-done repositioning. What is Brand Repositioning? Brand Repositioning is the process of changing the brand’s perception in the minds of the target audience. It refreshes the image and message associated with that brand and its overall market positioning to meet new customer needs, changes in market conditions, or new goals the company may have set. This makes a brand more relevant and appealing to consumers. For example, a company may change the logo, modify the adverts, or introduce new products to change public perception and become more attractive to other different or more extensive markets. Repositioning is done to renew the brand’s identity and make it more competitive in the marketplace. The Difference Between Brand Repositioning and Rebranding Brand Repositioning refers to a change in the way people think about the brand. It retains the same brand name and logo by using such a technique that may include another marketing message, series of products offered, or targeting. You could say it is like telling a new story about the same brand to attract new customers or just keep up with the market trends. Rebranding refers to a greater degree of change. It means the creation of a new brand identity, which includes a new name, logo design, and image. In other words, it is giving your brand a completely new look to start things anew; more often than not, this is because the old brand doesn’t work that well or the company is taking a different direction. Importance of Brand Repositioning Brand repositioning may include a change in image, message, or products and services offered by a brand. This makes it important to do a brand repositioning to get a wider audience, differentiate from the competition, and stay relevant in the industry. Here is why it is important to do this over a certain period with a live example that will help you understand the need to do brand repositioning.  1) Adapting to Market Changes Markets are dynamic. Consumer tastes, technology, and competitive landscapes do change. Brand repositioning permits a company to adapt to these changes so that the firm remains relevant. Provided that a brand is not completely up-to-date, at some point in time, it risks losing its customer base through irrelevance. Example: Nokia was one of the biggest cell phone manufacturers somewhere, but it could not keep up when smartphones entered the market. Now, having teamed up with Microsoft in developing Windows phones, it is fighting back to regain the company’s lost positions. Though challenging, this repositioning was very important if one were to adjust to the changes brought in by the smartphone era. 2) Attracting a New Audience Customer demographics change with markets, and repositioning a brand can again attract another segment of customers whom it had not served before. This is very important in those situations where the existing customer base of this brand is either shrinking or getting older. Example: Cheap Mexican food, new ad campaigns cropped up for Taco Bell to make it a youth lifestyle brand. This repositioning worked miracles in targeting a new, youth customers group for Taco Bell and greatly boosted its sales. 3) Differentiation from Competitors In crowded markets, differentiation is foremost to be different from the competitors. Brand repositioning lets a brand add special features and advantages that make it much more charming compared with its competitors. This differentiation could very well be a key differentiator. Example: McDonald’s changed its position to become more health and sustainability-oriented. With the addition of salads, fruits, and low-calorie meals, and the drive toward sourcing sustainability, McDonald’s found a place in fast food and attracted a healthy client base while increasing its brand image.  When Should You Consider Brand Repositioning? You should consider brand repositioning when you need to change how people see your brand without creating a completely new identity. Here are some key situations when repositioning might be necessary. Market changes: If the market evolves, and your brand does not fit, you may need to reposition to stay relevant. For example, if customers become more concerned about eco-friendly products, the brand will have to reposition itself for sustainability. Change in Target audience: If your existing audience is changing or you are interested in moving to another, then repositioning can be most helpful. For instance, if you have been building your brand on young adults but find your product more interesting to older consumers now, adapt your messaging and products to cater to them. Competition: If your competitors are doing better than you or have better products, then repositioning is the way to set your brand name apart. Emphasize that which is uniquely yours or increase your value proposition, and you will attract many customers. Negative Conception: In those cases where

What is the Importance of Branding in Business Growth? [2024] In the ever-changing market environment, branding can be regarded as one of the essential tenets of growth and progress in the business world. Consequently, with the growth of the internet and, more so, the advance in the adoption of more advanced technology in all industries, competition has increased greatly, and this makes the brand even more crucial. In this article, the author will try to discuss the importance of branding in the growth of the business and how it affects the perception of consumers, positioning in the market, and sustainability of the business and its products and services. Understanding Branding What is branding? Branding is the marketing communications and public relations that involve symbols such as the business or company logos, colours, and messages in the current business setting. It includes the image, message, and communication of a company, as well as the opinions, feelings, and actions that the company wants to stir in the customers. Components of a Strong Bond 1. Logo and Visual Identity:  The way all the graphic details, such as the logo, colours, and fonts, give the brand a familiar appearance. 2. Brand Voice and Messaging:  Specific to the brand, the voice encompasses the formality and writing style that characterise a brand and the messages it speaks. 3. Brand Promise:  The pledge that a brand organises for customers; a statement that communicates a brand’s operational scope to its consumers in terms of what to expect from its goods or services. 4. Brand Experience:  The total of total image of the brand based on these factors, starting from the initial meeting and up to the end communication with the customer. The Importance of Branding in Consumer Perception Building Trust and Credibility Brand reinforcement makes buyers place their confidence and belief in their products. Customers trust familiar logos, and when they see a company’s logo several times, it helps brand itself as a professional company, so the buyer would have to choose the familiar logo rather than a new one. Rodgers and Sheldon state that trust is especially important in those industries where buying decisions imply serious stakes, felt either emotionally or financially, and this applies to the fields of medicine, finance, and luxury goods. Differentiation in a Crowded Market Brand identity: In today’s world of competition, branding has emerged as one of the important dimensions where companies secure competitive advantages. A well-constructed brand image is crucial for supporting the overall business position and stressing the peculiarities of its position in the existing market. ” It becomes necessary in an environment where customers have numerous options to purchase and use products. Emotional Connection and Customer Loyalty Brand management has been described as the art of forming a bond that goes beyond the logical, where clients become loyal and remain committed in the long term. Brands that appeal to the audience’s emotions, separate them from other products and make them crave their next favourite product help to create loyal customers. Emotional branding leverages touching consumers’ sentiments, their joy, and what they hold as sacred, thus making them feel wanted by the brand. Branding and its Asissatance in Establishing and Maintaining Market Positioning Establishing a Clear Market Position Brand development provides the basis for occupying its niche by creating a recognisable image and positioning on the market. Through identification of the target market, speciality, and strengths of the company, one can search for a speciality in the present market. It also helps in the marketing strategy because there is no confusion about a company’s strategic aim when marketing its products. Enhancing Brand Equity Brand equity can be defined as the advantage or added value associated with a brand. A brand that has been established in the market and has a high level of equity can be priced at a high level, while customers will show loyalty and the company is likely to have better market share. It helps in branding or marketing endeavours, as branding is the process through which brand equity is created and sustained by delivering value propositions and sustaining positive customer experiences. Facilitating Market Expansion With a strong brand, it becomes easy for one to expand the market and venture into segments previously deemed untouchable. Brand equity can also allow brand extenders to introduce new product or service lines more effectively, go to new locations, or appeal to new customer segments. The above put into practice indicates that brand recognition is an essential aspect of building a strong brand that will support expansion measures. Branding and its Impact on Business Performance Impact on Sales and Revenue Branding affects sales and generates revenue in total, and branding is seen as beneficial in generating increased revenue for businesses. The customers targeted by a strong brand are considerably larger in number than those covered by lesser brands; they are willing to pay higher prices for products carrying a well-known brand name, and marketing costs are lower because there is likely to be brand loyalty among customers. Consumers who are brand loyal are always expensive for producers since they have high conversion rates and often offer a company more business in the long run. Competitive Advantage Branding confers benefits by putting forward the company or product with a market image that coincides with a difficult-to-faux logo. I agree on this point that this is not only about the understanding of the differentiation of the products available in the market but also the general brand interface that dominates the overall brand picture. Stakeholder research revealed that firms with proper branding strategies have competitive advantages over their rivals and are more capable of adapting to the effects of competition and environmental alterations. Attracting and Retaining Talent This also makes it easier to attract the right talent since they are attracted by the power of the brand. Consumers also like to patronise products produced by organisations they trust and have regard for. A good image improves employee morale, as the display of the

What is the Best Time to Upload YouTube video in India [2025] With its unmatched ability to link creators and businesses with a large audience, YouTube has set the stage for tremendous success and growth. Your video title, thumbnail, YouTube SEO, and—possibly most importantly—the calibre of your material are just a few of the numerous elements that contribute to the success of your videos on the platform. Thankfully, there is a tried-and-true recipe for success on YouTube. You’ve undoubtedly seen that the majority of advice focuses on producing original and interesting content. One factor, though, is less discussed but just as important: the timing of your YouTube posts. What time of day is optimal to upload on YouTube, then? The quickest response would be that there isn’t a set amount. But that’s not all there is to it. There is a broad “best time and day” to post on YouTube, but that’s not the goal. You must refine your approach more if you want to see the outcomes that matter most. Learn more about this and how to set yourself up for success with your YouTube channel. What is the Best Time to Post on YouTube? Generally, the best time to upload your amazing videos to YouTube is usually between 3 and 7 PM (IST), with Sundays being the icing on the cake in terms of viewership. The problem is that what works for one content creator may not be the secret sauce for another. The reason is that no one has a perfect time that works for them all, and this also applies to social media platforms! Why Posting Time is Important? On YouTube, the optimal time to post is determined by a different formula than on other social networking platforms. Your video appears in your followers’ feed as soon as you post it on social media sites like Facebook, Instagram, or Twitter. With YouTube, things are different. Similar to Google, YouTube takes some time to index your video. Put simply, before showing your movie on people’s home screens or search results, YouTube needs some time to comprehend and process it once you post it. It is therefore customary to post content two to three hours ahead of what is thought to be the ideal time for you to upload videos to YouTube. Consequently, the video will be prominently shown in their search results when your audience visits your website. According to disclosures made by some of the programmers behind YouTube’s algorithm, the primary objectives of the video-sharing website are: 1. Delivering the most pertinent responses to consumers’ inquiries.2. Ensuring that users spend as much time as possible on the site. According to several publications, YouTube uses two neural networks to accomplish these objectives. It is the first neural network that makes user video recommendations. The other one continuously assesses the platform’s videos and offers information that serves as the foundation for the recommendations. The system considers a variety of factors before determining whether to suggest a video to a specific viewer, including the video’s age. Factors Influencing the Best Time to Post on YouTube Time Zone and Availability of the Audience There are people watching you from all over the world who are in various time zones. In order to make sure they’re tuning in when they’re most eager, you need to be strategic about when you press the upload button. It requires some clever work to figure out when to release your videos for Indian audiences. Although there are other time zones in India, GMT+5:30 is the one that most people observe. Try posting your material in the late afternoon or early evening to connect with your Indian audience. Reaching out between 6 and 9 PM in their time zone could be a great way to make a lot of Indian connections. 2. Industry and Competitive Analysis Monitoring your competitors and being up to date with trends in your market is a wise move. You may want to adjust your posting schedule to coincide with your competitors’ if you see that they receive a lot of likes and comments during particular hours. It’s also worthwhile to attempt it if everyone in your sector is excited about posting at specific times. Those moments might also be quite fruitful for your videos! When it comes to YouTube, being wise requires having a broad perspective. Examine the activities of your rivals, the state of the market, and other relevant factors. These all assist you in determining the ideal times to showcase your material. 3. Social Media and Search Engines Algorithms The YouTube algorithm is comparable to a genie that enjoys showing viewers endless films. Now it’s your turn to distribute your videos while your audience is enthused and online. This can greatly enhance your video! To locate the ideal moment when your viewers are all ears (or eyes, in this case!), keep a watch on when they spend their time online and experiment with when you post your videos. That’s not all, though. Your videos may become viral if you share them on Facebook, Twitter, and Instagram. It’s like your pals passing around a scroll that everyone wants to read when you post at the perfect time. 4. Video Goals and Targets Let’s now discuss a crucial topic: your video’s objectives. Are you attempting to showcase a recently created item or perhaps reach out to a fresh audience? What do you think? Depending on your goals, there are variations in the ideal moment to post your video. Selecting the ideal moment to publish might have a profound impact. When people are eager to check out new items and add them to their carts, that’s when you should post! Think about your goals and the people you want to impress when scheduling your YouTube video. What is the Best Day and Time to Post a Video on YouTube? The ideal time to upload a video to YouTube is during the two days preceding the weekend. These are typically the days

What is a Go-To Marketing Strategy? [Complete 2024 GTM Guide] When it comes to business today, any company must have a good Go-To-Market strategy to succeed. Whether it is breaking ground in a new area with a new product or simply trying to grow the existing business, a GTM strategy makes it stand right in front of its target audience to facilitate accomplishing the goals set forth. But what is a GTM strategy? How does it help define the product’s value and a way to market it globally? In this ultimate 2024 GTM guide, we will take you through the key elements of a successful GTM strategy, with practical tips and real-world examples to help you get a plan that works for your business. Whether you are a start-up or a mature firm, our guide is designed to provide you with the insights you need to thrive in this competitive landscape and grow your business. What is a Go-to go-to marketing strategy? The go-to-market strategy is a set of plans a company follows while placing its product or service in the market and reaching its target customers. It is a roadmap that details the whole process of the launch and selling. It ensures that every step of the way remains attuned to the goals and the needs of your customers. A GTM strategy answers some very basic but important questions: Who are we selling to? What are we offering? How will we reach our customers? Why should they choose us? The first thing you need to do is define your target market: Who are your ideal customers? What are their needs? Where do they hang out? You must define the value proposition of your product-what make it truly unique, valuable, and superior to everybody else’s. Then, you decide on the correct sales and marketing channels: online advertising, social media, email marketing, direct sales, etc. In particular, a good GTM strategy requires perfect goals, an increase in market share, or a boost in sales along with progress tracking. Indeed, a beautiful GTM strategy will help you present successfully, find the right connection with your customers, and even grow your business by meeting all intended purposes. Understanding the Three Main Parts of GTM A Go-To-Market (GTM) strategy consists of three main components: Market Analysis, Value Proposition, and Sales and Marketing Channels. Every element lets your product or service reach the target audience and succeed in the market. 1) Market Analysis This is where your GTM strategy begins. The process is designed to help you understand the market you are in, your target customer, and analysis of the competition. Through the process, you have the opportunity to spot opportunities accompanied by challenges through studying the trends of the market. This is so regarding customer needs variations and the competitors. Tailor your approach with this knowledge to fit the specific demands of your audience. 2) Value Proposition It sets apart your product or service from the rest. Very simply, a clear statement of the unique benefit offered by your product and why customers should choose it over others, which is your unique selling proposition could be its superior quality, more features, cost-effectiveness, or even better customer service. 3) Sales and Marketing Channels Now that you know your market and your value proposition is compelling, it is time to decide on how you will be reaching the customers. This means deciding on the proper channels for sales and marketing. The right channels see to it that your message reaches an audience that is targeted, whether through social media, email campaigns, direct sales, or online advertising. If you are watching all these three, creating a solid GTM strategy that will drive your product’s success in the market is possible. Supercharge your marketing strategy with Locobuzz’s cutting-edge analytics and insights. Get started today and achieve unparalleled market success! Book a free demo 5 Key Go-to-Market Strategies and their Benefits 1) Direct Selling Method The direct selling method means you sell your product straight to the customer without using any middlemen. This works well for products that need a detailed sales process or close customer interaction. In this method, your sales team talks directly to potential customers, giving them personalized demos, detailed product info, and customized solutions to fit their needs. Key Benefits: Personalized Customer Interaction: Direct sales let you interact one-on-one with customers, helping you build strong relationships. Control Over Sales Process: You control the entire sales process and customer experience. Immediate Feedback: Direct contact with customers lets you get quick feedback and address any issues right away. 2) Indirect Sales Channels The indirect sales channels strategy involves third-party sales of your products to customers. It’s the act of selling through third-party distributors, and retailers who help extend your reach to a larger market by utilizing established distribution networks. You are sharing your product with an established channel and leveraging their customer base and expertise in selling. Key Benefits: Wider Market Reach: Any business that has involved third-party channels is surely going to reach a larger audience. Maintaining Relationships: Being the case that these channels have relationships with the customers, it isn’t hard to sell a product. Low Sales Costs: Channel partners look after the sales process, saving money and resources which leads to low sales. 3) Free-to-paid Model This free-to-paid model enables customers to use the basic version of your product for free but charges for more advanced features. The tactic raises more users because they get to use the product without an upfront fee, which allows them to sample the offered solution. When they realize the value that they are getting, they can then decide to pay for premium features. Key Benefits: Low Barrier to Entry: If you give away a free version, this rightly lowers the barrier so people can try out your product easily. Upsell opportunities: After your users have used your product, you can offer some premium features at a high price. Wider User Base: More people will use a free

What Is Social Media Value Chain and Why Is It Important? The social media value chain reflects the setting for the flow of value right from the creation of media content along the channels of curators, distributors, and social media consumers. It defines the process through which content passes from the time it is made until it reaches the consumer, taking into consideration the stages and contributors that can enhance the value of the content. To fully grasp the value in the social media environment, it is important to describe the concept of the social media value chain from the perspective of those interested in using it as well as from the perspective of individuals and businesses. It provides a way to understand where content enters the digital environment and the possibilities it opens for decisions and strategies. Understanding each step of the value chain enables one to allocate as many resources as possible towards attaining the objectives of usability, thus achieving reach, engagement, and outcome. This blog will specifically focus on discussing the various elements of the social media value chain, such as content generation, filtering, sharing, and participation. Components of the Social Media Value Chain 1. Content creation The content creation phase in the social media value chain is the primary component. The content creators have central roles. These are people or companies that focus on coming up with unique and interesting content in any given format, ranging from text to videos and images and everything else in between. They are required to determine the manner of conveying their content, including the voice, attitude, and overall topic of their posts, to catch the attention and interest of their followers. In the hierarchy of content, including plain language writing of textual materials such as blog posts as well as visually infused practices like images and videos, each medium aims at delivering information, engaging in discussions with the target groups, and building meaningful relationships. 2. Content Curation Next is content curation, whose importance is based on the process of finding, filtering, and presenting relevant content to make sense to its followers. People can build their authority and further connect with customers and other businesses, and they can save time and energy in the process of sorting out the most useful information that’s relevant to their industry. They should try to maximise their content discovery through relevant tools, develop newsletters with a focus on selecting the materials they receive from content creators, and create a content calendar so they can focus their efforts on content curation and establish themselves as reliable sources of information on social media. 3. Distribution and sharing Distribution and sharing are two fundamental components of the value that is created in social media. Through these websites, one can disseminate content on Facebook, Twitter, Instagram, and LinkedIn through social media, while websites like Reddit and Medium allow for content sharing. It means that when the sharing dynamics and networks are correctly identified and leveraged by individuals, businesses want to share more, can collaborate with opinion leaders, use their employees, and engage communities effectively. These strategies assist in increasing the circulation of content, helping them reach more people within their networks, and encouraging discussions and shares. 4. Engagement and interaction Finally, engagement and interaction are some of the critical strategies developers need to employ to ensure they create strong and healthy communities on social media. Regarding followers, reliability, identity conservation, and cyclic value focus are some of the main guidelines that enhance the dialogue with them: timely reaction and individual approach, as well as adaptation of negative feedback for constructing meaningful relationships. With a focus on engagement and interaction, one will be able to foster a relevant and loyal congregation of followers who will help enhance the brand image and status and therefore greatly assist in the growth and sustainability of social media efforts. Why Does the Social Media Value Chain Matters? 1. Unique voice for different products and services Within the strategic framework of brand building, the social media value chain plays a critical role.  Brands can create a unique voice for their different products and services, thereby facilitating recognition and authentication amongst the target groups and clients. The direct interaction with the fans fosters the aspect of community, thus garnishing loyalty because of the current transparency in daily communication. 2. Increase in web traffic and Sales The social media value chain best functions as a way to drive web traffic and sales, or conversions. Through luck and careful deliberations on the type of content to post as well as the incorporation of CTA appropriately and persuasively, followers are nudged to visit the brands’ websites, which in turn helps boost their visibility and likelihood of conversion. Furthermore, recommended approaches for utilising social proof and advertising also apply to conversion because such actions as positive recommendations and advertising create the most relevant content and reach out to most of the individuals likely to make the purchase. 3. Consumer Activism There is evidence that social media not only plays a role at the transaction level but also contributes to decisions at the strategic level. As for the type of media that helps in making purchasing decisions, social media provides opportunities for choosing products and receiving recommendations from friends. On one hand, brands have the power to drive consumer behaviours positively; on the other hand, consumers also possess power as they are more inclined towards advocating and acting for change. Brands may stand to benefit from consumer activism by partnering with social causes that align with their mission and allowing consumers to share in the process. Therefore, in the context of the social media value chain, it is highly relevant for creating a brand image, achieving commercial performance, and even moulding societal attitudes. Thus, by dissecting the environment, realising its possibilities, and managing its risks, people and companies can learn how to operate in the constantly changing environment of social networks, reach the established goals and achieve the set objectives