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60+ Examples of Customer Satisfaction Survey Questions

Customer-Satisfaction-Survey-Questions

How do you really know if your customers will enjoy your product or service? 

That’s where customer satisfaction surveys come in! 

These are very powerful instruments and can tell you how well a business meets customer expectations, raises areas requiring improvement, and even develops customer loyalty. 

You can find out what your customers think and feel by asking the right questions, which will make you better informed on how to improve their experience. 

But what are the best questions to ask? 

Let’s go through 60+ examples that help change how you understand and improve customer satisfaction!

What is a Customer Satisfaction Survey?

A customer satisfaction survey is also known as a CSAT survey wherein various businesses use the questionnaire as a significant tool in measuring and understanding the emotions that customers feel about the products, services, and overall experience of availing themselves with the company. 

The surveys are more comprehensive and have been designed to induce multiple objectives such as determining customer preferences, identifying behavioral patterns, mapping user journeys, or evaluating the success of specific solutions. 

Companies typically distribute these surveys via various channels, such as pop-ups in the app, chatbots, email campaigns, and so on.

The Importance of Customer Satisfaction Survey

Customer satisfaction surveys are critical for businesses to listen to and leverage customer feedback to drive their growth. 

6 significant reasons that speak to the importance of customer-centric organizations are: 

 

1. Negative Experiences

Companies can take remedial steps to improve the overall customer experience once negative experiences are found through customer satisfaction surveys to ultimately create customer loyalty.

2. Measuring Customer Loyalty

By using customer satisfaction surveys, the companies can be able to measure the likelihood of loyal customers. 

The values obtained from such answers are fundamental to companies interested in maximizing their customer retention strategy.

3. Customer Trend Detection
 

Surveys help firms track customer satisfaction over time. If multiple customers are complaining about similar matters, it would indicate a form of market trend the firm ought to be sensitive to maintain its customers while attracting new ones.

4. Better Competition

Organizations that regularly conduct surveys about customer satisfaction and act upon them will end up with the upper hand in the competition since they will have listened better to the needs of their customers and fulfilled these needs better than the competing organization.

5. Validating Business Decisions

This is a pathway to validating business strategies so that decisions are not made on assumptions but on the actual needs of the customers.

6. Influencing the Lifecycle of the Customer

Those customers can be retained, delighted, and encouraged to make additional purchases who have opinions. On the other hand, losing high-value customers is at stake.

Bottom Line, Customer Satisfaction Surveys: An Important Tool for Gathered Insights Critical for Customer Satisfaction and Loyalty.

60+ Examples of Customer Satisfaction Survey Questions

1. Examples of Customer Experience Survey Questions

  1. How would you rate your overall experience with us?
  2. Would you remember a recent instance where you have had a really good experience with us?
  3. Are you satisfied with the speed and quality of our service?
  4. How easy or difficult was it for you to find what you needed on our website or mobile app?
  5. Was there any problem in the buying or checkout process?
  6. Was the product or service you bought in line with expectations?
  7. Very likely
  8. How would you rate the smoothness of your experience with our product or service overall?
  9. On a scale from 1 to 5, how would you rate the smoothness of your experience with our product or service overall?
  10. How easy was it for you to find what you needed?

2. Examples of Customer Sentiment Questionnaire

  1. On a scale from Very Unlikely to Very Likely, how likely are you to continue using our product or service in the future?
  2. On a scale of 1 to 10, how satisfied are you with our product or service?
  3. Does our product or service contribute to meeting the goals of a [job title]?
  4. Are there specific features in our product or service that you appreciate the most?
  5. How difficult was it to use our product or service?
  6. Do you think that our product or service offers good value for the money?
  7. How often do we adapt our products or services to your needs as a [job title]? How many times? Not much? Not all? None at all? 

Rate that: 1, 2, 3, 4, 5.

3. NPS Surveys and Customer Loyalty Questions

  1. On a scale of 0 to 10, how likely are you to recommend our company to others?
  2. For Detractors: End If you rated us [customer’s rating]. What can we do differently?
  3. For Passives: What would make you any more likely to recommend our product or service?
  4. For Promoters: What do you like most about our product or service?
  5. How do you think our product, service, or company compares to competing companies?
  6. How often do you talk about or recommend our products/services to others? On a scale from ‘Never’ to ‘Very Often’
  7. Will our company be your first choice for similar needs in the future?
  8. How likely are you to switch to a competitor if they offered a similar product/service?

4. Questions for Collecting Product Feedback

  1. How often do you use our product/service?
  2. What goals or tasks do you typically use our product/service for?
  3. Has our product/service reduced your daily chores somehow?
  4. How satisfied are you with [specific feature]?
  5. Would you like for us to do anything about improving on [specific feature]?
  6. Would you mind sharing a testimonial or review of our product/service?
  7. What suggestions do you have for an easier user interface or design?
  8. How important is each of the following features? 5-point scale: Not important at all to Extremely important.

5. Customer Service Satisfaction Questions

  1. How would you rate our customer service team’s responsiveness?
  2. Was your problem or ticket fully addressed by the customer service team?
  3. Do you recall an interaction with our customer service team where everything went well?
  4. Were our self-service resources and FAQs helpful to you?
  5. Are you in general satisfied with the availability and responsiveness of our customer support channels?
  6. Did our customer service team meet, exceed, or fall short of your expectations?
  7. How likely are you to seek assistance from our customer service team in the future?
  8. Did the customer service team keep you updated on the status of your inquiries or issues?
  9. How does our customer service compare with that of other companies in the market?

6. Marketing Research Questions

  1. What factors influenced your decision to choose our product/service over competitors?
  2. How did you first hear about our company/product/service?
  3. What companies/products/services did you compare ours with when making a purchasing decision?
  4. Can you tell me some anecdotes of specific ways our offering has helped you?
  5. How would you characterize your current view of our product/service within the market context?
  6. Are there any emerging trends/features in the market that you think we could do some cool innovations around?
  7. Who or what has the largest influence over your purchasing decisions for products/services like ours?
  8. Which sites do you visit most often to search for products/services similar to ours?

7.  Website Usability Questions

  1. Was the website/store easy to navigate?
  2. How hard was it to locate support/information on our website/store?
  3. Did the website load quickly?
  4. Could you find [products/services/information] on your own?
  5. Do you access our website/store through desktop or mobile devices?
  6. Was the chatbot useful for finding information/products?
  7. One thing we might improve for you in [blog/website/store navigation]?
  8. How likely are you to recommend this website/information store to others?
  9. How might we improve your experience here?

8. Additional General Questions 

  1. Do you have any questions for us?
  2. Is there anything else you’d like to share about your experience?
  3. May we contact you if we need to follow up on your responses?
  4. If we were to make updates to a feature of our product/service, could we reach out to talk about those changes?
  5. Would you be willing to retake this survey in the future? If so, no explanation is needed. If not, please explain why.
  6. Do you find our pricing clear and transparent? How might we do it better?
  7. How much do you agree with the statement: “The company made it easy to resolve my issue”?
  8. Was the product meeting your general expectations?
  9. With your experience up till now, would you buy this product/service again?
  10. Would you rate your experience with our product/service positively?
  11. How satisfied are you with our company’s efforts on social responsibility?
  12. How would you rank our product/service relative to our competitors?
  13. How would you rate transparency in our company’s practices?
  14. What is your level of satisfaction with the degree of innovation in our product/service?
  15. How likely are you to follow our brand on social media?
  16. To what extent are you satisfied with the information available about our product/service?
  17. To what extent does our product/service fit into your lifestyle daily?
  18. How likely are you to provide us with feedback in the future?
  19. How likely are you to recommend our company’s reputation in general?
  20. How likely are you to attend the events or webinars that we host?

5 Types of Customer Satisfaction Survey

Customer satisfaction surveys occur in various types, and each type will collect different information about customer experiences and preferences. 

The major categories of customer satisfaction surveys include the following:

1. Net Promoter Score (NPS) Surveys

A customer loyalty survey that will measure this question calculates how likely the customers are to recommend your product or service on a rating scale from 0 to 10. 

Based on their NPS score, the respondents shall be categorized into Promoters, Passives, and Detractors who shall give a fairly good indication of overall customer sentiment and loyalty trends.

2. Customer Satisfaction Score (CSAT) Surveys

CSAT measures customer satisfaction regarding one particular contact or experience by your business. In most cases, customers are asked to rate their satisfaction on a scale, say 1-5 or 1-7. 

This allows businesses to have an idea of how well they are responding to the needs of their customers.

3. Customer Effort Score (CES) Surveys

CES is more focused on the ease of customer experience especially towards the purchase, resolving complaints, etc. 

Customers measure the ease of achieving their goals thereby helping businesses identify friction points in the customer journey.

4. Visual Rating Surveys

These surveys use visual responses like stars, smileys, or thumbs up/down to gather data. 

They are mostly appealing, and customers are not too time-consuming while filling them up so are suitable for real-time feedback after some kind of interaction.

5. Customized Surveys

Firms can create customized surveys according to the questions or issues that are especially interesting to the firms. 

The open-ended ones are mostly used to gather qualitative information, and specific targeted questions can be asked regarding specific products or services.

5 Benefits of Collecting Customer Satisfaction Survey Data

Customer satisfaction surveys help in collecting data on how businesses can improve their understanding of customer needs and overall experience. 

Here are the benefits consolidated from carrying out these surveys:

1. Revenue Growth and Churn Reduction 

Customer satisfaction surveys directly indicate what’s valued by the customers and hence allow the organization to identify pain points that could result in churn. 

Companies are thus capable of improving customer engagement, enhancing the quality of service offered, and earning trust in the brand, thus leading to retaining customers and attracting new ones, which consequently drives revenue growth.

2. Customer Loyalty Building

The effect of satisfaction surveys depends on many aspects, like whether the company is sending regular feedback on a variety of touchpoints for the customers. 

It also gives an understanding of whether the brand can deliver as per the expectation set by the customer at all the touchpoints. 

Survey insights equip companies with information on how to build loyalty because it makes customers return to the source no matter how much competition forces them.

3. Identifying Friction Points

Surveys enable companies to assess and analyze both the quantitative and qualitative data relating to their interaction with customers. 

By mixing product analytics insights with the feedback from the surveys, an organization can identify friction points within its products or services. 

That is essential in making informed improvements to the processes; enhancing the journeys of the customer, and optimizing service delivery in general.

4. Trend Analysis of Customer Segments

Surveys on customer satisfaction provide intense data regarding the way different segments interact with a product or service. 

The regular analysis of such data keeps the business in tune with changes happening in the preferences and behavior of the customers. 

Such information proves to be of immense benefit to the companies as it keeps in view the changes happening in the marketplace, issues signals for opportunity, and at the same time, minimizes risks.

5. Validating Business Decisions

Validating business decisions through customer satisfaction surveys can validate business decisions by realizing them in the real life of customers rather than assumptions. 

Surveys could immediately capture a wide range of opinions, hence enabling organizations to align strategies with customer expectations quickly. 

This approach thus minimizes delays in project time while ensuring that decisions are informed with real-time data.

Collecting customer satisfaction survey data helps empower organizations to upgrade their offerings, strengthen customer loyalty, discover areas for improvement, discover trends, and validate business decisions that help sustain growth and success within a competitive market.

5 Steps For Making a Meaningful Customer Satisfaction Survey

Many significant steps are involved when designing a meaningful customer satisfaction survey to help you gather valuable insights. 

Here’s a streamlined approach that streamlines the design of an effective survey: 

Step 1: Define Your Goals

Start with stating the objectives of your survey:

  • Target audience: Who would you want to survey—new users, regular users, or those who log on to certain functionalities? A targeted audience will give you more relevant information.
  • Metrics to Measure: Decide what to measure; if you will be using CES, CSAT, or NPS. You need to choose which one determines usability from the data you will collect at the End.

Step 2: Select the Right Medium

You do not necessarily need high-tech software to gather feedback; here are a few effective channels:

  • E-mail: Since 85% of the population checks e-mail regularly, it is one of the popular and convenient methods in which to conduct surveys.
  • Website Intercept Surveys: Such pop-ups or embedded surveys can capture the visitor’s feelings about their online experience.
  • SMS Surveys: Quick and familiar, but an earlier collection of phone numbers would be required.
  • Social Media: You can make use of Facebook or Twitter for voting and surveying customers for their opinions in terms of satisfaction.
  • Live Chat: In live chats, you could engage with customers when they are accessing the support to collect their feedback on time.
  • Chatbots: They can obtain data sublimely without much interference from visitors to websites and can also be made interactive. 

Step 3: Timing is Key

Your surveys should be distributed based on customer interactions:

Optimal times for sending surveys differ from business to business. A SaaS may send a CSAT survey after every interaction with customer support, while an airline may send it after every flight.

When to Send Surveys-

  • At onboarding
  • Intervening periods (e.g., six months)
  • When customers churn
  • After support issues are resolved
  • Upon subscription renewals

Step 4: Ask the Right Questions

Build the right questions. Questions are questions:

  • Start Easy: The first set of questions should be easy, even to the point of being yes/no.
  • Gradually Increase Complexity: Continue to more complex questions.
  • Be Specific: Use clear-cut questions instead of vague questions like “How was the registration?” The question is a targeted one: “Were you able to add payment information without any issues?”
  • Let Respondents Skip: Make sure the respondents have ample freedom to skip questions they are not sure of. This avoids frustrating and inexact responses.
  • Keep Clear: Avoid jargon and complex sentence structures that confuse the respondent. Use language that is easy to understand.
  • Involve different question types like: Yes/No, multiple choice questions, and open-ended questions to ensure that all is known from the survey.

To have a better response rate, offer gifts or discounts if the survey is completed.

Step 5: Design the Survey

The design of the survey can influence the number of people you will have filled in:

  • Straight Forward Rating Scales: Apply the same rating scale across the entire survey, for instance, rating by marking which represents 1 = Very Satisfied to 5 = Very Dissatisfied not to confound too much.
  • Show Progress: This is especially useful if your survey is long. Provide bars or question counters to display the progress that has been achieved.
  • Mobile Optimization: This is essential because many of your users will access your survey on a mobile device. A poor mobile experience can reduce your response rate.

By doing the above steps, you will create a customer satisfaction survey that provides you with some useful insights but makes the customer experience better.

6 Best Practices for Performing Customer Satisfaction Surveys

Carrying out successful customer satisfaction surveys requires a proper approach so that you do not waste your resources getting irrelevant responses. 

Here are some good practices to consider:

1. Define Your Objective and Audience

Begin by stating what your survey is intended to achieve and to whom you are attempting to reach. 

Your target audience will guide what kind of content, how long, and the release of your survey you create today so you don’t have to come back and redo parts later due to low response rates.

2. Choose the Appropriate Survey Style or Question Types

There are many kinds of surveys; hence, it is important to choose the one that best suits your needs as well as what you expect from the responses you will get from the respondents. 

For example, a Net Promoter Score can be attained from just one question – Likert scale – whereas market research may include both open-ended and multiple-choice questions.

3. Questions Should be Short and Relevant

Design the survey in a way that is clear to scan as well as engaging for use on the devices your audience uses; avoid dense text, jargon, and complex questions that may frighten respondents away from completing the survey.

4. Optimize Timing for Survey Distribution

Determine the best time for sending the survey. For example, for follow-up surveys, send after a customer service interaction; for general satisfaction surveys, conducting A/B testing should be done to determine when and what days of the week would be best to send. 

Do not also send on the day work is ending or during weekends or holidays.

5. Make sure the Question Flow is Logical

Organize your questions in an intuitive way that allows respondents to find their way easily through the survey. 

Gather similar questions together, such as questions about specific features or transactions, to help customers articulate what is on their minds better.

6. Select Appropriate Distribution Channels

The success of your survey is largely dependent on the effectiveness you have in reaching your audience. 

Instead, choose distribution channels that capture the attention of your customers when they are most engaged with your product or service.

Follow these best practices when designing customer satisfaction surveys valued, increase customer engagement, and ultimately, facilitate improvement in your business operations.

Wrapping Up

The most crucial tools for getting insight into how well businesses meet customers’ expectations and needs are customer satisfaction surveys. 

Therefore, good surveys should consist of general questions like “How satisfied are you with our service?” and specific ones like “How would you rate our customer support?” 

These questions help determine areas requiring improvement, measure loyalty from customers, and track satisfaction over time. 

This is because adding the combination of open-ended and rating scale questions can provide businesses with invaluable information that fuels continuous improvements of services for the betterment of their customers.

So, what would be some questions you would include in your ideal customer satisfaction survey?

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