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How to Increase Your TikTok Followers with Creative Storytelling

If you are a brand that resonates with pop culture, GenZ or even GenX, your presence on TikTok is imperative. However, it is not enough to be present. You need to increase your growth in the form of follower count, engagement, and content shares, to name a few. One of the primary metrics that is […]

how to increase tiktok followers

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If you are a brand that resonates with pop culture, GenZ or even GenX, your presence on TikTok is imperative. However, it is not enough to be present. You need to increase your growth in the form of follower count, engagement, and content shares, to name a few.

One of the primary metrics that is always on the radar of business leaders and social media marketers is the follower count. An increase in your TikTok followers is indicative that you are doing marketing the right way and need to continue in the same direction (of course upgrade as needed).

Increasing your follower count is easier said than done, especially if you’re just starting. From trending reels to catchy captions, the world is your oyster. However, what we have seen is that storytelling lies at the crux of any great video that can catch your target audience’s attention like no other.

Since you’re a brand looking for sustainable growth, relying on one-time viral reels is not the way to go. Instead, try batching your content with a medley of storytelling that puts your product/service out there while ensuring that your content is interesting and delivered on time.

TikTok Storytelling to Increase Followers

Storytelling is an underrated means to stand out. Yes, it is important to align with trending content styles, but humans, being curious and social creatures, have a deep-rooted love for stories.

Integrating tales and fables specially crafted for them is sure to get your videos and brand the relevant eyeballs it deserve.

So how does the storytelling concept help?

Try creating a scenario for your relevant audience, something they are bound to resonate with. Here, you have their attention. Next, share something helpful with proper visual aids to keep them roped in via the two crucial senses, vision and listening. You have their connection. And finally, wrap it up with how it can benefit them particularly.

It helps to keep one person in mind while creating a storytelling video. Going for a target audience as a persona might mix up the message and weaken your message’s impact and credibility.

This brings us to neat storytelling tips you can incorporate into your TikTok strategy to increase your followers.

1. Follow the Structure

Your story needs to follow a structure – whether it’s TikTok or a novel. This structure allows you to maintain the flow while ensuring that your viewers can connect the dots easily. There is nothing worse than a confused viewer because they are likely to skip over your video in the future, impacting your viewership. 

For simplicity, here’s a structure you can follow:

Hook: This is your problem statement – bridge the connection gap between your brand and your audience that will grab their attention.

Line: Dig in deeper, and highlight their frustration with a hint of a solution in your quiver. Create FOMO and watch them drink in your content because it is so helpful!

Sinker: Here you drop the solution, loud and clear. Make sure they hear it in the back.

Relative CTA: Be super direct with them – ask them to visit your e-commerce store or wherever you want them to land to become a paying customer. 

While you are creating the structure, it is important to remember a few technicalities to ensure that your storytelling is perfectly tied up for your audience.

  • Make sure your audio and video match. Your audience will not be able to understand your content in case of an audio lag.
  • There is ample lighting to showcase every element of your video. 
  • Your diction is perfect with no lost words at the end.
  • You have subtitles to support differently-abled viewers as well. 

2. Go for Short and Crisp Stories

This might seem Au Contraire but your TikTok stories need to be short. Nobody has the time or patience to go through your long videos (as informative as they might be), because let’s face it, TikTok is a platform for instant gratification and you need to stick to the code.

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So how can you ensure that you are delivering the information you NEED to share within a matter of 15 seconds?

Break it down.

While we may not recommend stuffing all information in one video, nobody has anything against a series. Here, you have the flexibility to break down information into biteable chunks for easy consumption without losing out on the much-needed brevity.

3. Step away from the conventional

It is very easy to fall for the conventional scripts and opening lines that, while might seem very relevant to you, can put your audience to sleep. Such lines are a dead giveaway that you are using a script or a prompter to record your video and nothing is ickier for the free-flowing audience of today.

Today’s audience wears their heart on their sleeves and you are here reading from a tele-prompter? For shame!

Having said that, it is important that you prepare for what you are going to say. So here’s what you can do – Set the scene and have a goal in mind. The middle gets filled in automatically and you are able to create a story in the most effective way.

For example, if you are into fitness industry, create a scene where you’re talking about late night sleeping habits leading to weight gain. The end goal is about selling your expertise that can help counter not only weight loss but the entire negative lifestyle. Fill in the middle with tips to avoid the night time activities, proactively manage them throughout the day and how they can counter the excessive weight.

And boom! There you have your simple yet effective story about the common problems of the world and how you step in as the avenger.

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Pro Tip: End with a bang. While it is always great to have a sweet and simple ending to your story, sometimes an unexpected ending can keep your viewers on the edge of their seats, giving you the competitive advantage. For instance, Mr. Beast, one of the most popular TikTokers and YouTubers of today’s age always has an easter egg in his videos that often blow up to be a surprise for most viewers.

Be it a $10k prize for the participants or a huge donation to the local pet store, there is absolutely no telling when it comes to Mr. Beast! If you’re starting, it is understandable that you cannot and should not go for such expensive surprises, but you get the drift. Be unexpected in some places to keep your viewers guessing and hooked until the end.

4. Track those metrics

What have metrics got to do with storytelling?

Everything!

You need numbers to know if your content is working well or not. Which type of videos have more engagement and reactions, what kind of storytelling is working well for your audience? These are the questions you need to answer to create better content and rid away the ones that are pulling your brand down on TikTok.

To increase followers on TikTok, you need to keep innovating your storytelling style regularly and for that, you need data.

TikTok offers its in-built analysis platform organised into three main categories Overview, Content, and Followers.

Overview helps you check your follower growth video views, profile views, likes, comments, and shares over the last 7, 28, or 60 days, or a custom date range up to 60 days. On the other hand, Engagement allows you to check for the performance rate of your videos and interactions like comments and shares.

The Content tab offers more detailed insights like total likes, comments, shares, average watch time, watch the full video (percentage of viewers who watched the entire video), traffic source type (where viewers found your videos, including your profile, the For You feed, etc.), and audience territories.

Apart from TikTok’s innate analytics, other tools offer analysis metrics that not only offer the overview performance of your videos but also help understand the sentiments of your audience basis their reaction and engagement.

By the way, Locobuzz has recently unveiled its new TikTok Dashboard, designed to provide comprehensive insights and analytics for your TikTok campaigns. These insights include page stats, follower demographics by country, engagement trends, incoming and outgoing mention word clouds, and top-performing posts.

For those who don’t know about Locobuzz, our solution combines the best of both worlds: smart customer interaction and insightful social listening. It’s the tool businesses use to stay connected with their audience and get the lowdown on what’s being said about them online. 


With its AI-driven analytics, Locobuzz offers a clear picture of customer sentiments and trends, helping brands enhance their online presence and make informed decisions. It’s about building stronger customer relationships and staying ahead of the curve, all from one platform.

These advanced analytics allow the decision-makers to geek out about new trends, new experiments they can try and how they can improve their brand perception on such a popular platform. 

Increase Your TikTok Followers with Storytelling Prowess

Storytelling is a knack we are all born with it.

Okay, maybe not.

But it is a non-negotiable aspect of marketing and branding today and you cannot escape it. People connect with stories, respond to beautiful narrations, and remember tales more than any other form of communication. So why not use it for the best of your brand?

Blend the art of storytelling with data reliability to make your branding a technique to reckon with. This way, you not only increase your TikTok followers but create a loyal audience that will always hear what you have to say.

Ready to Merge Storytelling and Data on TikTok?

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