Top 30 Indian Skincare Influencers in 2024
Indian skincare the last two to three years has seen a direct and indirect whole world of social media as well as the excitement and ingenuity of many influencers helping navigate thousands and thousands of offers in this market, all the way from products to routines.
They range from dermatologists and beauty gurus to casual enthusiasts who make up personal experiences with skincare. Providing authentic feedback, tutorials, and educative content, helps audiences make the best decisions possible about their skincare regime.
Here, we are going to discuss the top 30 Indian skincare influencers in 2024 and discuss their own unique contribution to the beauty world and how they bring about trends in skincare.
Best 30 Indian Skincare Influencers in 2024
|
SR NO. |
INFLUENCER NAME |
INSTAGRAM |
FOLLOWERS |
YOUTUBE |
SUBSCRIBERS |
|
1 |
Mrunal Panchal |
5.3 M |
849K |
||
|
2 |
Malvika Sitlani |
714K |
824K |
||
|
3 |
Ashi Khanna |
1.7M |
893K |
||
|
4 |
Chetali Chadha |
206K |
576K |
||
|
5 |
Debasree Banerjee |
306K |
266K |
||
|
6 |
Pooja Luthra |
426K |
7.54M |
||
|
7 |
Fizza Abdi |
846K |
219K |
||
|
8 |
Shreya Jain |
438K |
758K |
||
|
9 |
Rinkal Parekh |
92.8K |
3.72M |
||
|
10 |
Akanksha Komirelly |
136K |
184K |
||
|
11 |
Jovita George |
159K |
720K |
||
|
12 |
Shaurya Sanadhya Tulshyan |
649K |
119K |
||
|
13 |
Shanaya |
218K |
5.83M |
||
|
14. |
Dr. Riya Thorat |
168K |
223K |
||
|
15 |
Aishwarya Kandpal |
106K |
- |
- |
|
|
16 |
Mimi Haldar |
19.1K |
1.37M |
||
|
17 |
Aashna Shroff |
1M |
187K |
||
|
18 |
Roshni Bhatia |
530K |
577K |
||
|
19 |
Shalini Srivastava |
122K |
169K |
||
|
20 |
Ankush Bahuguna |
1M |
712K |
||
|
21 |
Yashwant Singh |
43.7K |
255 |
||
|
22 |
Tarini Peshawaria |
729K |
875K |
||
|
23 |
Deep Pathare |
24.8K |
2.58K |
||
|
24 |
Shakti Singh Yadav |
207K |
207 |
||
|
25 |
Jyotii Sethi |
204K |
878K |
||
|
26 |
Siddharth Batra |
264K |
227K |
||
|
27 |
Niyanta |
84.1K |
895 |
||
|
28 |
Anmol Bhatia |
1M |
14.7K |
||
|
29 |
Ankita Chaturvedi |
373K |
756K |
||
|
30 |
Kritika Khurana |
1.8M |
859K |
1. Mrunal Panchal - 5.3 M
She is also an Indian skincare influencer, and her name was Mrunal Panchal. She goes by the moniker “Mrunu”. Her channel has mainly authentic and informative content with which people have really managed to be of great usefulness.
This includes detailed review products, a personalized skin care routine depending on type of skin, and different types of common myths that hover around her YouTube channel.
Being an extremely engaging personality and relatable approach makes her the most trusted source of skincare advice for many.
She also often interacts with significant dermatology and skincare brands that add authenticity to her content. The kinds of dermatology and skincare brands she mostly engages with include Cetaphil, Innisfree, Lakmé, and Loreal.
She can seamlessly blend her knowledge of skincare with entertainment, making her one of the best Indian skincare influencers.
You can follow her on Instagram: @mrunu (5.3M Followers)
And YouTube: Gujju Unicorn (849K Subscribers)
2. Malvika Sitlani - 714K
Malvika Sitlani is an Indian skincare influencer whose content has become popular because it is honest and well-informed, mainly about skin care. Malvika keeps her audience engaged with elaborative skincare routines and product reviews while being a little stern based on not compromising on ingredients for the skin.
She often merges luxurious products with affordable ones, so her audience is well-informed about what is best for them to make a perfect choice in their skincare routine. Recently, she was appointed as the first Indian ambassador for indē Wild, which is an Ayurvedic-inspired beauty brand, in which she promoted Dewy Lip Treatment and merged it with her commitment to natural and effective skincare solutions.
Malvika with CeraVe, Smashbox, and L’Oreal Paris lets her audience in on her personal skincare journey urging them to open up and be relatable while caring for their skin. She is an inspiration to many who teach them the way of following their path to skincare.
You can follow her on Instagram: @malvikasitlaniofficial ( 714K Followers )
And Youtube: Malvika Sitlani ( 824K Subscribers )
3. Ashi Khanna -1.7M
Ashi Khanna is an Indian beauty and skincare influencer, well-known for bright makeup looks and engaging content. She does a lot of content-making, from very elaborate skincare routines and makeup tutorials to product reviews-mostly bold, creative looks that truly depict her artistic side.
Ashi stresses the fact that perfect makeup is from the root; she explains and details her tips regarding some kinds of care for the skin, and would definitely suggest the best quality for the one to fit her aesthetics.
She collaborates with L’Oreal Paris, MARS Cosmetics, Nivea, and Kylie Cosmetics; she demonstrates power as a beauty influencer who sells quality.
You can follow her on Instagram: @ashi_khanna ( 1.7M Followers )
And Youtube: Ashi Khanna ( 893K Subscribers )
4. Chetali Chadha - 206K
Chetali Chadha is one of the most prolific skincare content creators and educators who made a marked presence in the beauty sector due to her engaging presence on social media and by taking education initiatives.
She shares in-depth knowledge about the formulations, the ingredients, and skin care routines for Indian skin. Chetali’s content demystifies skincare with very practical advice on every concern related to the skin, whether it’s about acne, hyperpigmentation, or seasonal changes.
Apart from providing much-needed social media content, Chetali has also designed an online skincare course through which one can avail a systematic approach to skincare education accessible to enthusiasts trying to understand proper skincare practices. She consults over 30 leading skincare brands in India and abroad on product formulation and marketing strategy.
Some of the brands which she has partnered with are Dr. Sheth’s, Minimalist, and Suganda, among others, wherein she participates in product development as well as promotion through campaigns. Chetali’s help through education while promoting quality skincare has made her a seriously reputable name within the beauty community.
You can follow her on Instagram: Chetali Chadha ( 206K Followers )
And Youtube: Chetali Chadha ( 576K Subscribers )
5. Debasree Banerjee - 306K
There are a few other remarkable influencers of skincare and beauty within the Indian realm, namely Debasree Banerjee, who is also of a very practical belief and encompasses an array of knowledge over various types of make-up, besides diverse forms of skin care routines.
Debasree also stresses good practice with her skincare as a general all-inclusive approach regarding no cruel product, whatever that is.
There exists a very popular show called “Makeup Decoded” with regard to the topic wherein she conveys deconstruction or the detail of making a makeup item or making a certain technique exciting for the audience.
Besides Nykaa, other great brands she has lately collaborated with include Lakme India and Myntra, where she talks lavishly about their products regarding honest reviews and tutorials.
She owes most of her followers to such dedication to truthfulness and quality, from whence she keeps inspiring those around her in passion regarding beauty and self-care practices.
You can follow her on Instagram: @debasreee (306K Followers )And Youtube : Debasree Banerjee ( 266K Subscribers )
6. Pooja Luthra - 426K
Pooja Luthra is a Naturopathy practitioner who shares through her enormous Instagram audiences the ways through which one would take care of skin as well. Her subject falls into holistic skin solution within her routine, an application involving some form of natural remedies, which essentially becomes the practice of self-care when prepared through Organic Ingredients made as part of their beauty regimen and so on.
This work makes Pooja partner brands like Mamaearth and Suganda perfectly fit into the idea of philosophies of being natural.
It nudges the followers through informative posts and amazing storytelling toward sustainable skincare choices.
You can follow her on Instagram: @poojaluthraoffcial (426K Followers)
And Youtube: Pooja Luthra (7.54M Followers)
7. Fizza Abdi - 846K
Fizza Abdi is an Indian skincare influencer and a passionate content developer in the field of skincare and makeup. She is a big online influencer across a wide range of the spectrum.
The contents posted by Fizza are basically bold makeup looks, skincare routines, and beauty tutorials. With her knowledge, she lets people know many techniques regarding beauty. She quite clearly communicates that, other than beauty, one has to have a healthy lifestyle; she always inserts a message to call for a fit life.
Many have been inspired to begin their beauty quest thanks to Fizza’s gorgeous videos: intricate skincare routines, nail art, and makeovers among them.
Main brands include L’Oreal and Maybelline where she markets her products with energetic vibrant appeal and good quality.
You can follow her on Instagram: @faby_makeupartist (846K Followers)
And Youtube: Faby (219K Subscribers)
8. Shreya Jain - 438K
One of the most popular Indian beauty influencers, she has been able to gain significant followers based on her authentic approach toward skincare and makeup.
Shreya has loads of information regarding good skin care practices as well as product recommendations. Her content includes elaborate tutorials honest reviews about the products used and tips for all kinds of skin types and problems.
She is most famous for her “Makeup Decoded” series where she breaks down even the most complex makeup technique into easy steps that any layperson can follow.
Shreya has worked with different giant brands, like Nykaa, Himalaya, and Patanjali. Her dedication to transparency and quality has always brought her a faithful audience due to her love and passion for beauty and self-care.
You can follow her on Instagram: @shreyajain26 (438K Followers)And Youtube: Shreya Jain (758K Subscribers)
9. Rinkal Parekh - 92.8K
Rinkal Parekh is an influencer who gained many followers in the Indian beauty community on YouTube, Instagram, and Facebook. She always brings approachable content. Rinkal Parekh posts different skincare routines, homemade remedies, and product reviews for each type of skin.
It is by being influential that has made her partner with several great brands, among them L’Oreal Paris, Nivea, Maybelline, and Pond’s. Along with such a partnership, she markets products in a manner that does not betray the authenticity of the recommendation from her side.
Through the contents made relatable and the advice given by the experts, Rinkal has become almost like a trustworthy figure in the skincare business, making her an asset for brands in terms of enhancing her presence in the market.
Follow her on Instagram: @riinkal (92.8K Followers)
And Youtube: Rinkal Parekh (3.72 M Subscribers)
10. Akanksha Kommirelly - 136K
Akanksha Kommirelly is one of the newest skincare influencers out of Hyderabad; through these posts, such a mass crowd connects. This blogger shares videos based on several makeup tutorials and skincare routines and reviews of products posted on her channel on YouTube.
Because Akanksha freely tells what good skin texture feels like and shares her experiences with skincare, she has a great connection with most people. She has even worked with brands such as Myntra, Nykaa, and Amazon, which indicates that one can easily endorse a product so that it relates to an audience.
With a cheerful personality and an unrelenting commitment to teaching her audience about skincare, she has made herself one of the leading influencers in the beauty realm, therefore a go-to partnership for a brand to reach consumers in this ever-changing skincare market.
Follow her on Instagram: @akankshakomirelly (136K Followers)
And Youtube: Akanksha Kommirelly ( 184K Subscribers)
11. Jovita George - 159K
One of the most popular Indian skincare influencers is jovial, vibrant, and enormously expert in skincare, makeup, and hair care. Jovita George.
She keeps her huge social media following enthralled with the help of giving them practical makeup advice, skincare tips, and product reviews that appeal equally to new starters as to enthusiasts.
She has also contributed to some of the international brands in the world like Kay by Katrina, Charmacy Milano, and Kohler, among many more. This therefore presents a case that indeed Jovita is multifaceted and can impact a big section of society.
During her interview at Nykaland, she interviewed the Bollywood Actress Katrina Kaif.
Her work in space also appears on news platforms like Forbes India, such as her work in the beauty and skincare space. Jovita inspires her followers with entertaining content and brand collaborations through their skincare journeys.
You can follow her on Instagram: @mrjovitageorge (159K Followers)And Youtube: Jovita George (720K Followers)
12. Shaurya Sanadhya Tulshyan - 649K
Shaurya Sanadhya Tulshyan is a skincare influencer who, initially, mainly focused on skincare and travel. The majority of the content that Shaurya posts on Instagram and YouTube represents her love life for beauty, through which followers get an idea of her working routine and product reviews.
Shaurya owns entrepreneurial spirits since she is the founder of both Label Shaurya Sanadhya and Aryam Skincare.
She has collaborated with brands such as Mamaearth and Pond’s marketing products that resonate with her sensibility and ideology.
You can follow her on Instagram: @shauryasanadhya (649K Followers)
And Youtube: Shaurya Sanadhya (119K Subscribers)
13. Shanaya - 218K
Shanaya is also known as Fit Beauty and is one of the greatest Indian skincare influencers. She mainly focuses on content about skincare routines and product reviews.
She discusses her daily skincare routine, and favorite products, and gives advice on healthy glowing skin with the biggest beauty brands like Lakmé, Maybelline, and Garnier.
With millions of followers and engaging content, she is an influencer in the beauty sector in India especially concerning appeals related to skincare.
You can follow her on Instagram: @shanaya ( 218K Followers )
And Youtube: Fit Beauty (5.83M Subscribers)
14. Dr. Riya Thorat - 168K
Dr. Riya Thorat is a skincare medical expert, who provides professional advice through her content on Instagram.
She creates content on topics such as tips for age-specific skin care as well as body care routines, and therefore, she is great information for someone looking to get expert advice.
Through some good brand collaborations like Nykaa, Tresemme, and Fixderma, Dr. Riya has curated her content, using the medical knowledge she possesses alongside practical skincare solutions for the audience.
You can follow her on Instagram: @_dr.riyaa_ (168K Followers)And Youtube: Dr Riya (223K Subscribers)
15. Aishwarya Kandpal - 106K
Aishwarya Kandpal is one of the best Indian skincare influencers who approaches skincare in an intelligent, edification-based manner. On her blog, Indianskinblog, Aishwarya recounts her own skincare experience based on an understanding of the ingredients and how such effects are caused differently in various types of skin.
Her content shows self-acceptance and authenticity. She fights for real, natural skin through the #FilterFreeProject-an initiative where people celebrate their uniqueness, challenging the conventional beauty standards that are, by rule, idealized and far away from reality.
Aishwarya has background experience in filmmaking and creative directing, which she uses to give an upper hand in narration. She comes up with interesting presentation ideas for skincare to the audience.
She is linked with the most popular skincare companies, such as The Body Shop and Neutrogena. This is because she narrates what she has experienced and hence gives honest reviews.
She also makes complex ideas related to skincare very easy to understand and is very reliable whenever the audience needs advice on their skincare routines.
Aishwarya doesn’t just sell products; she teaches her audience the science behind skincare so that they can make decisions that are right for them.
You can follow her on Instagram: @indianskinblog (106K Followers)
16. Mimi Haldar - 19.1K
Mimi Haldar, also known as Glory Gust, is one of the most popular Indian skincare influencers and YouTubers, known for her informative and lively content with regard to skincare and beauty.
She has over one million subscribers to her channel. She posts a lot of content there-skin routines, product reviews, make-up tutorials, and the like DIY beauty hacks.
She is specifically popular for making skincare tips related to and applicable, usually on budget-friendly products, with most videos putting light on products that are okay for a wide range of skin types. Videos done by Glory Gust mostly speak about the effective use of ingredients as well as maintaining a steady skincare routine.
Glory Gust has collaborated with many prominent brands such as L’Oreal, Maybelline, and Nykaa. She will endorse products that she feels enhance natural beauty. She is friendly and interactive, and she has made herself a go-to source for her followers by providing insightful information.
You can follow her on Instagram: @glory__gust (19.1 K Followers)
And Youtube: Glory Gust (1.37M Subscribers)
17. Aashna Shroff - 1M
Aashna Shroff is one of the Indian skincare influencers and fashion bloggers with interesting pieces of advice on beauty combined with knowledge about personal style in her content.
Aashna posts different skincare routines, product reviews, and makeup tutorials on social media, especially on Instagram and the blog The Snob Journal, loved by all followers.
She advocates that one should always take care of and maintain healthy skin, and she normally offers the use of natural products for the suggestions. She has collaborated with many skincare brands like L’Oreal, Nykaa, and The Body Shop, most of which had products as per the ideology of beautiful enhancement through efficient skincare.
The woman has come through authentic methods and relatable content to become a reliable voice in the skincare community, thus inspiring many to take pride in their unique beauty and giving much importance to their skin health.
You can follow her on Instagram: @aashnashroff (1M Followers)
And Youtube: Aashna Shroff (187K Subscribers)
18. Roshni Bhatia - 530K
She is an influential Indian personality on skincare. She is famous mainly for perfect makeup and a conscious attitude towards healthy skin. With multiple posts on various social media, Roshni stresses that skincare habits are particularly evening regimes that sustain good-looking skin.
She covers everything from makeup tutorials to skincare tips and product recommendations, making her the best source for beauty enthusiasts looking for ways to improve their routine. Roshni has also collaborated with big brands like L’Oréal Professional Paris and Lakmé, which speaks volumes about her expertise while lending credibility to her suggestions.
This has been done on the back of relatable content and expert advice where she becomes the voice people consider trusted in the beauty space. Most got motivated towards doing skincare journeys when perfect faces were created along with expert advice on this relatable content.
You can follow her on Instagram: @thechiquefactor (530K Followers)
And Youtube: Roshni Bhatia ( 577K Subscribers )
19. Shalini Shrivastava - 122K
This influencer works under the user handle Shalini Shrivastava from New Delhi. She delivers content on YouTube that is highly informative and has a page called Be Beautilicious.
She also loves cosmetics. Her postings are mainly reviews of most skincare products, especially those suitable for Indian and olive skin tones.
She has her YouTube channel where she drops honest product reviews, simple makeup tutorials, and so much more about practical skincare stuff that the audience connects well with. Rawly candid reviews have given Shalini the name of the best skincare bloggers in India today.
In addition to the channel on YouTube, Shalini also has a brand, My Hues, specifically for clean and cruelty-free makeup. There she’s offering different types of lipsticks with brighter colors. She’s collaborated with several other major brands: Kay Beauty, Maybelline, and ELF, with whom she provides all the skills acquired from beauty and teaches her followers useful pieces of information about efficient solutions for skincare.
While that is important, there are many more related benefits derived from such a recommendation. With her content, Shalini empowers the audience to make informed decisions regarding their skincare routines. In so doing, she has fostered a beauty enthusiasts community that has appreciated the beauty of transparency and authenticity in recommending products.
You can follow her on Instagram: @simplyshalini (122K Followers )
And YouTube: Shalini Srivastava (169K Subscribers)
20. Ankush Bahuguna - 1M
Ankush made great strides and success because he’s among the firsts with his highly engaging content, willing to challenge social views when creating a niche only of being a male influencer focusing on skincare and makeup, besides tutorials that speak more towards lifestyle change as well. He has transformed from facing conditions of self-doubt and bullying to being the most celebrated person in the community.
The popular series on Ankush’s YouTube includes “Wing It With Ankush,” in which he testifies the versatility and creativity he enacts while experimenting with makeup by other personalities.
In addition to his online presence, Ankush has set a record as the very first Indian male beauty influencer to make an entry at the Cannes Film Festival in 2024 which will be a huge thing for South Asian representation in the Beauty Industry. So far, he has teamed up with some big brands, including L’Oreal and Maybelline, where, in honest reviews of products and skincare tips, curated for his audience. His way of approaching his followers through humor and authenticity has made him a voice people trust in the skincare community, making many embark on their beauty journey without shyness and fear of judgment.
You can follow him on Instagram: @wingitwithankush (1M Followers)
And YouTube: Ankush Bahuguna (712K Subscribers)
21. Yashwant Singh - 43.7K
Yashwant Singh is an upcoming Indian skincare influencer who cares about healthy skin for all. To address diversity, this influencer has communicated very important information and product recommendations through interesting short videos and reels on social media.
Yashwant is mostly focusing on the review of skincare products containing SPF, serums, and sunscreens. Most of his tutorials have a relation with proper application. He does his best to make his content accessible and relatable to his audience so that they don’t feel too intimidated doing their skincare.
He works with brands like Cosmo India. He feels that skincare isn’t a gender-specific product. His mission to de-glamorize skincare routines and provide suggestions based on different skin types has made him a go-to person in the beauty community, motivating many to take up their skincare journeys.
You can follow him on Instagram: @yashwantsngh ( 43.7K Followers )And Youtube: Yashwant (255 Subscribers)
22. Tarini Peshawaria - 729K
Tarini Peshawaria is one of the famous Indian skincare influencers from Amritsar, who takes pleasure in skincare and makes efforts to educate others to learn the right skin care practices. She started her journey as she had personal issues with her skin, which motivated her to share her experiences and knowledge to educate others facing similar difficulties.
The core focus of content on Tarini is through product pick-ups based on numerous skin worries, whether she is going to address issues related to dryness age matters, or pigmentation; through candid reviews, she defies the very idea behind the myth-arena about skincare where she talks about native and foreign brands.
In addition to deep blog posts, Tarini also pushes for self-care and mental wellness for a comprehensive beauty routine. She has collaborated with some big brands like Nykaa and Pure Bubbles, which gave her immense credibility as one of the leading voices in the skincare world.
She inspires her followers through Instagram, reeling in a good engagement rate by sharing not only her skincare journey but also setbacks and successes, making her relatable and authentic in the eyes of her audience.
You can follow her on Instagram: @tarinipeshawaria ( 729K Followers )And Youtube: Tarini Peshwaria ( 875K Subscribers)
23. Deep Pathare - 24.8K
Deep Pathare is probably one of the most popular Indian skincare influencers and knows how to approach content concerning beauty in a very vibrant and creative way. Deep comes from a fashion background, has merged his knowledge in makeup artistry into skincare, and shows interesting videos about different makeup looks and how to have effective skincare routines.
The majority of his posts are posted on Instagram and YouTube, for through these two channels he interacts with his viewers, and shares his tutorials and reviews about different products based on the call for proper use of skincare for a person’s face if one aims to have amazing makeup.
Deep is known for colorful aesthetics and innovative techniques, which not only show his skills but also inspire his followers to try out their beauty routines. He has worked with a few of the biggest brands around the world: Maybelline, Elle India, and Charmacy Milano, among others, promoting products that resonate with the needs of his audience.
Deep’s dedication to inspiring people in the most creative and positive way has made him one of the authorities to speak about skincare, reminding everyone in the world to love their individuality and take proper care of their skin.
You can follow him on Instagram: @justdeepdrama (24.8 K Followers)
And YouTube: Just Deep Drama (2.58K Subscribers)
24. Shakti Singh Yadav - 207K
Shakti Singh Yadav is a young Indian male skincare influencer who shares interesting content related to skincare routines and products tailored for men. He has garnered vast popularity through Instagram and YouTube by uploading practical tips and product recommendations to various viewers.
Shakti discusses knowledge related to skincare products and their benefits, so his content becomes both informative and accessible.
Brand collaboration is also one of the works he has done. Shakti collaborates with different skincare brands to get effective products catering to male grooming needs.
His collaboration includes working with brands such as The Man Company which deals with premium grooming products for men and Mamaearth, known for its natural and toxin-free skincare solutions.
Using such testimonials, Shakti imparts product efficacy but, most importantly, to his followers, he also shows them how he integrates these products into a regime.
All seriousness and real attempts at making men take self-care seriously made him the leader of the skincare conversations in India.
You can follow him on Instagram: @thefebruaryboy (207K Followers)
And Youtube: shakti singh yadav (270 Subscribers)
25. Jyotii Sethi - 204K
Jyotii Sethi is an Indian skincare and beauty influencer whose content captures the imagination of numerous followers on YouTube and Instagram.
Great diversity is found in the content of Jyotii; makeup tutorials, skincare tips, and vlogs – all these offer peeks into her daily life for her viewers. Diversity in this sense enables her to prove expertise in the cosmetic world but connects her at an individualistic level to her followers as well.
In her video, Jyotii reminds everyone of the consequences of skincare, along with product reviews and other skincare products geared towards any kind of skin. So she makes skin care reachable to her audiences by being approachable and inviting them to find out the right practices for glowing skin.
However, apart from beauty-related content, Jyotii also posts lifestyle vlogs, cooking videos, and shopping hauls among others – creating this full-rounded experience for all of her viewers.
Collaborating with a few major brands, she has well-established herself as a reputed influencer in the realm of beauty.
The association of Jyoti with such house brands as L’Oreal, Maybelline, Nykaa, and so on, makes her to date endorse only those items she finds honest to herself in terms of quality as well as authenticity.
Similarly, even in her honest reviewing skills and personality, the inspiration that Jyoti Sethi has given continues to give most young minds about trying to experiment with skincare and continuously engaging others who are like-minded in pursuing beauty interests is something to wonder at.
You can follow her on Instagram: @jyotiisethi (204K Subscribers)
And YouTube: Jyotii Sethi ( 878K Subscribers)
26. Siddharth Batra - 264K
Siddharth Batra is one of the most sought-after skincare and fashion influencers in India. The young boy from Gurugram, Siddharth Batra kick-started his career as a freelance style editor with MensXP, where he explored his passion for fashion and photography.
Siddharth has an exciting social media presence where he has gained a massive following through sharing interesting content that covers skincare routines, makeup tutorials, and fashion advice. He believes beauty is gender-free, and he promotes self-expression among men to love who they are without the fear of being judged.
Siddharth influences much more than just his content. He collaborates with numerous brands that are household names in the world of beauty and fashion. Some of his renowned collaborations are with Amazon, Myntra, and Simple Skincare. He promotes products where he believes his audience will be interested.
Besides these, he has endorsed various brands like Skechers. These endorsements also reflect his dedication to the correct skincare products apart from making his position one of the leading stalwarts in changing the male grooming landscape in India.
Associating himself with great brands and spreading self-care among men, Siddharth Batra is making a generation of people learn complete grooming while staying unique.
A new angle on men’s wear with dashing experimentation in styles has launched him to launch a series, #GuyBeauty. It was an attempt at challenging traditional thoughts on the concept of masculinity by allowing men to experience makeup and skincare practices, thereby making such practices commonplace in the male group.
You can follow him on Instagram: @siddharth93batra (264K Followers)And Youtube: Siddharth Batra ( 227K Subscribers )
27. Niyanta Mulchandani - 84.1K
Niyanta is a powerful Indian beauty blogger with content on the platform @beautypost.in that keeps the audiences engaged with what she posts. She works by giving precious insights into the skincare world and even into haircare, focusing more on making recommendations that help in effectively solving multiple issues related to skin and hair and can provide solutions for varied types of issues.
She also emphasizes the necessity of a proper skincare routine and persuades people to purchase quality products. This content in her blog comprises candid reviews, tutorials, and some tips on education regarding skin-care practices and myths surrounding beauty with pretentious sales pitches in the beauty industry. She attracts thousands of followers who admire her authenticity and expertise towards healthy skin.
Brands collaborations, of course, Niyanta has collaborated with some of the most recognized companies in the skincare industry. For example, Sublime, Kapiva, and Nykaa. In this manner, she can endorse a wide range of products-from inexpensive ones to expensive skincare products and at the same time give honest reviews based on her own experience.
You can follow her on Instagram: @beautypost.in (84.1K Followers)And YouTube: Niyanta Mulchandani (895 Subscribers)
28. Anmol Bhatia - 1M
Anmol Bhatia is a young, steadily growing influencer in the Indian skincare scene, focusing on engaging content: skincare routines and product reviews with beauty tips, sharing her skincare journey as a roadmap to understanding her skin type and the ingredients that work well for them.
She is both educational and relatable simultaneously, so she will get the trust of the followers. Anmol usually posts budget-friendly skincare products, and that empowers the audience to spend their hard-earned money on skincare without exceeding the budget.
Honest reviews and tutorials ensure her followers are properly guided in making a good choice in their skincare regimen.
In addition, brand partnerships make up many of the outstanding, responsible skincare brands she partners with, and what products are showcased based on transparency and effectiveness.
She has collaborated with brands such as Mamaearth and Nykaa, in which she endorses products that solve different skin problems. Anmol not only acquires credibility through her association but also gives her audience the knowledge they need to know for effective skincare solutions. Authenticity and education remain the bedrock of many who resonate with her, making her a remarkable influencer in the Indian beauty community.
You can follow her on Instagram: anmolbhatia_ (1M Followers)
And Youtube: Anmol Bhatia (14.7 K Subscribers)
29. Ankita Chaturvedi - 373K
She is an Indian beauty influencer, blogger as well as a YouTuber famous for thousands of years of experience in regards to beauty and skincare. She has been creating content for over 11 years now and is extremely influential in the community around her blog Corallista as well as YouTube.
She is an alumnus of IIT Bombay and also a certified makeup artist from Makeup Forever Academy in Paris. The girl joins the technical expertise with a passion for beauty to bring out entertaining tutorials and product reviews.
This diverse array of beauty topics she connects with includes makeup techniques, skincare tips, and more for the bridal series for which she has garnered millions of South Asian women from all over the world. She recently moved to Manchester but is looking to build up the most inspiring beauty community, especially for South Asian women who are here in the UK as well.
She does much work to collaborate with brands and co-create her products while conducting master classes in skincare.
Her collaborations are with international and Indian brands, thus sharing the best practices of skincare marketing to the product-specific needs of her audience.
With over 113 million views on YouTube and more than 1 million followers on all other social media platforms, Ankita continues to inspire and educate her audience through their beauty journeys by propagating an inclusive community that celebrates diversity in beauty.
You can follow her on Instagram: @corallistablog ( 373K Followers)And Youtube: Ankita Chaturvedi ( Corallista ) ( 756K Subscribers )
30. Kritika Khurana - 1.8M
That Boho Girl is also the popular name of the established Indian skincare influencer Kritika Khurana, who manages to find holistic approaches toward beauty and self-care. Her followers range from some other sites like Instagram and YouTube with inputs towards a skincare routine, recommended products, and even homemade natural remedies.
From the content, she demonstrates her style and individuality, while on inner beauty that one has to work for with outer beauty. Kritika focuses so much on self-care within her audience that she makes people care for their skin mindfully.
She has associated with some beauty companies like Nature4Nature and Pure Sense in order to suggest organic, sustainable products. Kritika, in general, emphasizes the use of natural ingredients for a skincare routine compatible with any skin type.
She learns from her subscribers through special reviews and tutorials with transparent endorsements. Authenticity and commitment to empowering others have put Kritika on a platform where she is presently known as one of the most influential skincare influencers in India.
You can follow her on Instagram: @thatbohogirl (1.8M Followers)
And Youtube: Kritika Khurana (859K Subscribers)
To Sum It Up
Closing the analysis on the top 30 Indian skincare influencers of 2024, it is crystal clear that these creators are going beyond mere product pushing- they’re creating a movement in culture within the space of awareness and self-care in beauty.
It spiced up the stories surrounding skincare from various diverse backgrounds and experiences. The diversity makes it even more relatable and, therefore, easily accessible to most people. They establish new beauty standards by resonating with their followers and ensuring that the audience gets transparent, sustainable, and inclusive information about beauty.
This will impact the future of beauty in India since these skincare activists never stop finding new ways and inspiring others to move ahead confidently and with knowledge along their different journeys with the skin.
