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Top 20 Influencer Marketing Platforms in India

Top 20 Influencer Marketing Platforms in India Influencer Marketing Platforms serve as invaluable tools, facilitating seamless connections between brands and influencers tailored to resonate with target audiences authentically. The collaborative efforts between influencers and brands enable enhanced outreach, fostering robust relationships with customers. Through a plethora of tools and resources, these platforms streamline campaign management […]

influencer marketing platforms in India

Table of Contents

Top 20 Influencer Marketing Platforms in India

Influencer Marketing Platforms serve as invaluable tools, facilitating seamless connections between brands and influencers tailored to resonate with target audiences authentically. The collaborative efforts between influencers and brands enable enhanced outreach, fostering robust relationships with customers. Through a plethora of tools and resources, these platforms streamline campaign management processes, empowering brands to execute their marketing endeavours with precision and efficacy. Consequently, leveraging influencer marketing platforms equips brands with the means to navigate the marketing landscape efficiently while maximizing their impact and reach. Let’s look at the Top 20 Influencer Marketing Platforms in India:

Sr. No. 

Table of Contents

CEO

Website

  1.  

Buzzfame

Sorav Jain

buzzfame.in

2. 

Plixxo

plixxo.com

3. 

Vavo Digital

Neha Puri

vavodigital.com

4. 

The Media Ant

Samir Chaudhary

themediaant.com

5. 

OPA

 

opa.marketing

6. 

Confluencer

Sahiba Dhandhania

confluencr.com

7. 

Chtrbox 

Pranay Swarup

chtrbox.com

8. 

Grynow

Washib Khan

grynow.in

9. 

StarNgage

starngage.com

10. 

WORD

Anil Kumar

whatstheword.co

11.

WhizCo

Prerna Goel

whizco.in

12. 

Influncer.in

Vikas Chawla

Influncer.in

13. 

Grin

grin.co

14. 

Pulpkey

Amit Mondal

pulpkey.com

15. 

The Good Creator

Nowshad Rizwanullah 

goodcreator.co

16. 

InfluGlue

Sandeep Kar

influGlue.com

17. 

BrandMentions

Razvan Gauvrilas

brandmentions.com

18. 

Eleve

Prince Khanna

eleve.co

19. 

CreatorIQ

Jon Namnath

creatoriq.com

20. 

Qoruz

Praanesh Bhuvaneswar

qoruz.com

1. Buzzfame

BuzzFame’s curated influencer community stands as a veritable goldmine for brands seeking to amplify their online presence. These influencers are not just individuals with followers; they are skilled connectors and storytellers who possess the unique ability to breathe life into brands. With a strategic focus on converting social media engagement into concrete business opportunities, BuzzFame ensures that each like and share translates into meaningful leads for its clients. Moreover, BuzzFame’s approach to campaign customization is unparalleled, as it meticulously crafts tailored strategies that align with the distinctive DNA of each brand, resonating deeply with its target audience and ensuring maximum impact and resonance.

CEO

Sorav Jain

Clients

Nippo, Olivia, Casagrand

Phone Number

+91 91764 02555

Location

Chennai, Tamil Nadu

Website

buzzfame.in

2. Plixxo

Plixxo is a mobile-based influencer marketing platform that serves as a hub for digital influencers and brands to connect and collaborate on targeted campaigns. Influencers on the platform receive customized and shareable profiles featuring dynamic social media feeds and real-time statistics. They have the opportunity to select marketing campaigns posted by brands and receive compensation for their participation. Brands, on the other hand, can choose influencers for their campaigns based on their reach and engagement metrics. Plixxo boasts a clientele that includes prominent brands such as Maybelline, Cadbury’s, Puma, Jabong, Nike, Fastrack, and Westside.

3. Vavo Digital

Vavo Digital is dedicated to supporting brands and agencies in improving their Influencer Marketing efforts, regardless of their size or location. Their Creator’s Squad is continuously expanding to meet the demands of their clientele. They cover various regions and languages to ensure broad reach and engagement. With a growing team of creators, they have completed numerous successful campaigns across different sectors, including parenting. Their Extended Team Size allows them to provide world-class Influencer Marketing Solutions. Their hassle-free approach puts clients in complete control of their campaigns, eliminating the need for manual influencer searches or communication. They select influencers based on stringent criteria to ensure clients work only with the best. Their deep insights, derived from expert analysis, empower clients to strategize, execute, and optimize their influencer marketing effectively. Clients can access both vanity metrics and true value metrics from their campaigns, enabling them to make informed marketing decisions. Vavo Digital assists clients in strategizing their influencer marketing campaigns, ensuring the creation of relevant content. Utilizing nano and micro influencers, who connect deeply with their audience, they deliver stress-free, high-impact influencer marketing campaigns.

CEO

Neha Puri

Clients

Manish Malhotra, Vivo India, Arjun Kapoor

Phone Number

+91 72089 63560

Location

Govandi East, Mumbai

Website

vavodigital.com

4. The Media Ant

For those who find planning a campaign overwhelming, The Media Ant assists you every step of the way. Their team of experienced media planners is skilled at creating successful promotions from start to finish. Known as the go-to solution for various marketing needs, The Media Ant has gained praise for their ability to organize smooth radio campaigns. Clients see them as an essential part of their marketing team, and the best part is, there are no extra costs involved. It’s a company under Haystack Marketing Services Pvt. Ltd. that started in 2012 with the aim of making media buying easier and more transparent.

Over the past ten years, their mission has resonated strongly in the industry, leading to significant growth and recognition. Recently, after a decade of success, The Media Ant received official recognition from INS. This acknowledgement highlights their credibility, expertise, and authenticity in the advertising world.

CEO

Samir Chaudhry

Clients

Olay, Essar, Inorbit

Phone Number

080-67415510

Location

Andheri East, Mumbai

Website

themediaant.com

5. OPA

OPA’s helps brands find the best influencers hassle-free. With a strict “no garbage” policy, OPA manually vets and rates each influencer to ensure quality partnerships. Leveraging comprehensive data, OPA analyzes over 30 metrics such as age, profession, city, engagement, and more to identify the most suitable influencers for your brand. Moreover, OPA provides insider information gathered from over 300,000 collaborations, enabling brands to uncover the most successful influencers.

The hassle-free execution process begins with orienting influencers, where thousands of influencers readily accept collaborations within seconds on the OPA app. OPA takes care of product delivery, handling returns, coordination, and other logistics, streamlining the collaboration process. Furthermore, OPA evaluates every content piece according to your guidelines, ensuring that the delivered content aligns perfectly with your brand’s objectives and standards. With OPA’s comprehensive approach to influencer marketing, brands can confidently navigate the collaboration process and achieve impactful results.

CEO

Clients

Vero Moda, Nykka, Lakme

Phone Number

Location

DN Nagar, Mumbai

Website

opa.marketing

6. Confluencer

Confluencer stands out as the ultimate Influencer Marketing Agency you’ll ever require. With a wealth of experience and a vast network of vetted influencers spanning over 50+ genres, Confluencer ensures unparalleled quality. Moreover, their pricing is unbeatable, making them a top choice for businesses aiming to scale their marketing efforts. Trusted by over 400 leading Indian brands, Confluencer boasts a reputation for reliability and effectiveness. Their Influencer Marketing Solutions cater to startups and enterprises alike, tailored to fit specific industries and goals. With over a decade of global experience in content creation, distribution, and monetization, Confluencer has been ahead of the curve in leveraging content long before the term ‘influencer marketing’ gained popularity. Backed by a team of over 70 members, Confluencer provides a diverse array of talents including digital marketers, content creators, design experts, video editors, and operational wizards. This multi-faceted team ensures comprehensive coverage and excellence in every aspect of digital marketing.

Confluencer emphasizes the importance of measuring and analyzing data. With new formats emerging constantly, understanding the outcomes is crucial for success. At Confluencer, data analysis isn’t just a task; it’s a passion driving their quest for excellence and adaptability in the digital realm.

CEO

Sahiba Dhandhia

Clients

Classmate, Drunken Monkey, Paytm

Phone Number

08047362908

Location

Bengaluru, Karnataka 

Website

confluencr.com

7. Chtrbox

Chtrbox is leading the way in influencer marketing across India. Since 2016, they’ve been connecting brands with social media influencers to share amazing stories. They’ve worked on hundreds of campaigns, teaming up with thousands of top Indian influencers and bloggers to reach millions of people. By blending the latest technology with creative strategies, Chtrbox creates award-winning influencer content and campaigns.

Their approach is all about letting people shape a brand’s identity through their conversations. Chtrbox uses smart technology to find the best influencers based on factors like relevance, authenticity, and safety. They analyze over 20 different data points to ensure the best results for their clients.

Chtrbox is changing the influencer marketing scene in India, making it smarter and more cost-effective. With their expertise and dedication, they’re making it easier for brands to connect with their audience in meaningful ways.

CEO

Pranay Swarup

Clients

PUMA, YouMee, Vodafone

Phone Number

Location

Andheri West, Mumbai

Website

chtrbox.com

8. Grynow

Grynow stands out as India’s premier influencer marketing agency, offering top-notch services through its cutting-edge influencer marketing platform. With a focus on helping brands and visionary marketers harness the power of social media influencers’ content, Grynow facilitates impactful marketing of products and services.

Their team of influencer marketing experts excels at bringing together brands and a diverse range of content creators, including social media influencers, artists, celebrities, vloggers, and bloggers. By connecting these creators with interested viewers, Grynow ensures the execution of award-winning influencer marketing campaigns.

In recognition of their excellence, Grynow was honored by the Economic Times for the Best Campaign in 2022. They also boast the execution of India’s biggest influencer marketing campaign, garnering the highest number of views. With a global presence spanning the US, UK, Indonesia, Philippines, and the Middle East, Grynow is well-equipped to serve clients worldwide. Their content creators and social media influencers, alongside influencer marketing experts and strategists, collaborate to produce unique and highly shareable content that captivates audiences. For brands seeking the best influencer marketing services, Grynow offers unparalleled expertise and innovation to drive success in the ever-evolving landscape of digital marketing.

CEO

Washib Khan

Clients

Amazon, Facebook, Instagram

Phone Number

+91 98995 37363

Location

Gurugram, Haryana

Website

grynow.in

9. StarNgage

StarNgage provides brands and influencers with a comprehensive solution to access audience analytics, demographics, engagement metrics, and valuable insights necessary for crafting impactful campaigns. The platform emphasizes building advocacy by building genuine relationships with trusted voices and brand advocates among influencers. By nurturing these relationships, brands can establish credibility and authenticity in their marketing efforts. Additionally, StarNgage enables brands to drive engagement by offering tools to monitor campaign progress, support influencers, and boost audience engagement effectively. With StarNgage+, brands and influencers can delve deeper into understanding their followers’ preferences and the topics influencers are discussing. Leveraging machine learning technology, StarNgage offers solutions for various brand needs, including influencer discovery, brand affinity assessment, and content analysis. This comprehensive approach equips brands and influencers with the insights and tools necessary for success in the dynamic world of influencer marketing.

10. What’s the Word?

At WORD, they’re all about bringing people together. They link brands with influential voices on social media, believing in the power of storytelling to create connections. Their goal is to empower creative minds by sharing brand stories and creating unforgettable experiences.

When it comes to brands, WORD specializes in crafting impactful campaigns with real influencers. Whether it’s boosting brand awareness, fostering loyalty, driving action, or achieving concrete results, they’ve got the expertise to make it happen.

But it’s not just about brands; WORD also supports influencers in building their own brands. They help these creators leverage their unique voices and talents to reach new heights.

With a vast network of over 30,000 carefully selected influencers and partnerships with more than 350 brands, WORD is well-equipped to turn ideas into reality. Count on WORD to deliver campaigns that resonate with audiences and drive meaningful outcomes.

CEO

Anil Kumar

Clients

Kinder Joy, Samsung, Jeeru

Phone Number

Location

Website

whatstheword.co

11. WhizCo

WhizCo, recognized as the foremost influencer marketing agency in India, specializes in harnessing the power of influencer marketing to deliver exceptional results for businesses. Clients trust WhizCo to unlock the full potential of influencer marketing and elevate their brand’s visibility and engagement. As for the founders of WhizCo, the agency originated from an Instagram page called @Talentswag, initiated by Prerna and Aastha Goel. Prerna’s husband, Keshav Jindal, kickstarted the page in October 2017 with the aim of showcasing talent from various fields. From this humble beginning, WhizCo evolved into a digital marketing powerhouse, driven by Prerna and Aastha’s vision and expertise in influencer marketing.

One of WhizCo’s innovative offerings is its augmented reality (AR) filter creation services. Through these services, brands can create captivating AR filters that enable them to interact with their audience in a fun and immersive manner. By leveraging AR technology, WhizCo helps brands leave a lasting impression on their audience and drive meaningful engagement.

CEO

Prerna Goel

Clients

Swiggy, Oyo, Josh

Phone Number

Location

New Delhi

Website

whizco.in

12. Influncer.in

Influncer.in is a prominent influencer marketing agency dedicated to achieving significant outcomes through a variety of strategies. Their diverse range of methods includes partnering with influencers to boost brand visibility and engagement. They excel in organizing both online and offline events, distributing product samples, implementing affiliate marketing, showcasing unboxing experiences, and strategically placing products in influencer content. With an extensive network of over 100,000 influencers spanning India, Influncer.in possesses the resources and expertise to execute campaigns with precision. Specializing in branding and conversion initiatives, they ensure brands attain their marketing objectives and drive tangible results through strategic influencer collaborations.

CEO

Vikas Chawla

Clients

Flipkart, Jupiter, IGP.com

Phone Number

Location

Andheri East, Mumbai

Website

influencer.in

13. Grin

Grin is not your average influencer marketing software. It stands out as the leading Creator Management Platform for Branded Content. As the world’s first creator management platform, Grin is dedicated to transforming brands into household names through authentic relationships with content creators. The platform offers robust tools to help brands discover and recruit creators swiftly, including a best-in-class web extension and creator-focused landing pages. Once partnerships are established, Grin facilitates relationship nurturing by enabling seamless communication, product shipments, and content sharing, all within the app. Users can stay updated on post activity with real-time notifications. Additionally, Grin empowers brands to track and analyze campaign performance comprehensively, from individual metrics to sales attribution and ROI. From managing applicant inquiries to fostering genuine connections with influencers, Grin equips brands with the tools needed to cultivate authentic relationships at every stage of their influencer marketing journey.

CEO

 

Clients

Gainful, Velour, hoo.be

Phone Number

(866) 979-1792

Location

Website

grin.co

14. PulpKey

Pulpkey is an influencer marketing company that combines creativity with technology to give advertisements a more human touch. Their primary goal is to help brands connect with audiences through collaboration with internet influencers, leveraging their creativity and social intelligence to produce authentic and engaging branded content. Pulpkey meticulously selects and vets content creators based on content quality, impact, and suitability for brand collaboration, while also offering strategic guidance to ensure campaign success.

Their technology-driven approach simplifies the influencer marketing process, enabling brands to discover the right creators, monitor activity, and measure ROI effectively. By recognizing the trust millennials place in internet influencers and their shift towards mobile media consumption, Pulpkey emphasizes the importance of delivering useful and relevant content to enhance brand connections. With a diverse network of creators spanning various categories, Pulpkey provides brands with access to a wide range of content options to meet their specific needs and preferences.

CEO

Amit Mondal

Clients

Amazon, Oppo, PayPal

Phone Number

Location

Website

pulpkey.com

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15. The Good Creator

The Good Creator offers influencer marketing solutions that not only drive revenue but also multiply Return on Investment (RoI), scale effectively, and guarantee results. As India’s largest influencer network and the most advanced influencer marketing platform, users can collaborate directly with over 500,000 creators, yielding tangible results and up to 5 times better Return on Ad Spend (RoAS) to elevate their brand. Their tailored approach ensures a customized strategy for all objectives, meticulously planned and executed by dedicated teams. Whether seeking User-Generated Content (UGC) or authentic reviews, The Good Creator provides organic testimonial-style content from relevant creators to enhance a brand’s reputation and credibility.

With their Creator Discovery, Analysis & Reporting tools, users can optimize and scale influencer marketing efforts effortlessly. The platform boasts the largest verified pool of creators in India, with over 500,000 registered creators and access to data for over 2 million creators. This extensive network makes it easier than ever to find the right influencer, connect, and collaborate seamlessly, driving impactful results for brands.

CEO

Nowshad Rizwanullah

Clients

Vivo, Clean&Clear, cure.fit

Phone Number

Location

Bengaluru, Karnataka

Website

goodcreator.co

16. InfluGlue

InfluGlue, a technology-driven influencer marketing agency based in India, specializes in assisting small businesses and medium-sized brands in connecting with eager content creators and micro-influencers across multiple platforms such as Instagram, Facebook, YouTube, and blogs. By collaborating with top content creators within their respective niches and leveraging their in-house team of expert influencer marketers, InfluGlue designs exceptional influencer marketing strategies tailored to meet each brand’s specific marketing objectives. Through their proven strategies, brands can expect to gain maximum visibility, a crucial factor for achieving business success. InfluGlue is committed to helping organizations reach their business goals and objectives through reliable and scalable engagement methods.

As a prominent influencer marketing platform in India, InfluGlue offers a comprehensive range of dynamic influencer marketing services, including influencer marketing itself, social media marketing, content marketing, brand promotion, product reviews, and even meme marketing. With a track record of successful collaborations with various brands, InfluGlue is well-equipped to provide bespoke influencer marketing solutions that drive results and deliver value to their clients.

CEO

Sandip Kar

Clients

Sessa Care, LunchBoss, GetMega App

Phone Number

+91 98300 15441

Location

Kolkatta, West Bengal

Website

influGlue.com

17. BrandMentions

BrandMentions offers a comprehensive solution to build engaged relations with customers and key influencers in your niche. By discovering and engaging with these stakeholders, you can significantly enhance brand exposure and gain valuable insights about your target market.

With a focus on acquiring and retaining customers, BrandMentions helps you understand your customers’ core interests, enabling you to create products that precisely meet their needs and desires. Additionally, the platform guides you on where to promote your products and find new customers, ensuring effective customer acquisition and retention strategies.

Furthermore, BrandMentions empowers you to manage your brand reputation effectively. By constantly monitoring who talks about your brand and what they are saying, you gain the ability to understand and safeguard your reputation in a fiercely competitive market. The proactive approach helps you stay ahead of potential reputation risks and maintain a positive brand image.

CEO

Razvan Gauvrilas

Clients

Phone Number

Location

Website

brandmentions.com

18. Eleve

Eleve is an influencer marketing agency with ten years of experience. They specialize in connecting brands with influencers to reach audiences worldwide. Eleve is known for being at the forefront of brand and influencer partnerships, carefully managing every step to build strong, long-lasting connections. They work with various brands, creating customized strategies to help them reach their goals and expand their reach in the market. Through their expertise and dedication, Eleve aims to ensure that each brand gains the visibility and engagement needed to succeed in today’s competitive landscape.

CEO

Prince Khanna

Clients

Snickers, airtel, oppo

Phone Number

+91 99111 47700

Location

Gurgaon, Haryana

Website

eleve.co

19. CreatorIQ

CreatorIQ is the driving force behind impactful creator marketing for some of the world’s most innovative and iconic brands. Together, CreatorIQ and these brands aim to elevate the standards for what creators can achieve for businesses. CreatorIQ enables Unilever to establish global measurement standards for the influencer marketing industry. By leveraging creator-led marketing, brands can drive incremental influence and impact in their campaigns.

Creator-generated content holds a unique appeal—it’s more authentic, authoritative, and resonant compared to brand-generated content. Additionally, it offers a more cost-effective solution at scale. Considering the potential value that can be unlocked by placing creators at the forefront of marketing efforts is truly remarkable. With CreatorIQ’s platform, brands can harness the power of creators to connect with audiences in a meaningful and effective way, driving success and growth in their marketing endeavors.

CEO

Jon Namnath

Clients

Red Bull, Yeti, salesforce 

Phone Number

Location

Website

creatoriq.com

20. Qoruz

Qoruz offers an All-in-One Influencer Marketing Platform specifically designed for agencies. This platform simplifies the process of building the right creator list, determining deliverable costs, and tracking campaign performance, all while staying within budget. With powerful tools to automate influencer campaign operations, agencies can efficiently carry out tasks such as influencer search, profiling, outreach, and campaign reporting.

Finding the perfect influencers for your brand is made effortless with Qoruz. The platform grants access to over 300,000 influencers, ensuring a wide array of options for collaboration. Agencies can explore influencers based on categories and locations, refine searches according to gender preferences, and identify influencers within specific follower ranges. This streamlined approach enables agencies to discover the ideal influencers for their campaigns, facilitating effective collaboration and successful outcomes.

CEO

Praanesh Bhuvaneswar

Clients

MSL, snapdeal, interactive avenues

Phone Number

Location

Bengaluru, Karnataka

Website

qoruz.com

Final Thoughts

Influencer marketing platforms stand as indispensable allies for brands seeking to navigate the intricacies of consumer engagement. By harnessing the creativity and influence of social media personalities, brands can craft compelling narratives that resonate with their audience on a profound level. With comprehensive features and robust analytics, these platforms empower brands to orchestrate impactful campaigns that drive brand awareness and foster consumer loyalty. In essence, the utilization of influencer marketing platforms is not just advantageous but essential for brands aiming to thrive in the competitive world.

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