Top 30 Influencer Marketing Tools to Find Influencers in 2025

To find influencers and oversee their campaigns, the majority of firms employ influencer marketing platforms. Every brand uses one or more influencers, whether they are mega- or micro-influencers, in their marketing plan. An influencer spreads a brand’s message to prospective customers like a megaphone. These people usually have a lot of power in particular groups and on particular subjects. If an influencer supports a company, potential customers are more likely to be open to hearing what the brand has to say. You may locate influencers in your niche with these influencer search services, evaluate their reach and engagement, and start fruitful partnerships at a reasonable cost.
Here’s the List of the Top 30 Influencer Marketing Tools to Find Influencers in 2025
1. Locobuzz
Using cutting-edge machine learning algorithms, Locobuzz adds a variety of attributes—such as an influencer, topic, location, gender, sentiment, priority, toxicity, etc.—to each and every conversation in real time. With Locobuzz, you can instantly obtain valuable insights on any topic, filtered by factors like geography, language, influencers, and demographics. You may discover thought leaders, brand ambassadors, and critics with real-time powerful insights, which also give you a comprehensive picture of your brand’s social health.
2. Traackr
Traackr offers comprehensive insights into the characteristics, interests, and actions of influencers’ followers. Brands may find influencers actively participating in relevant topics, conversations, and trends on social media by using Traackr’s influencer discovery tool. With the help of this feature, marketers may locate influencers who are already involved in discussions about their sector or speciality. With Traackr, companies can collaborate with worldwide influencers. There are 50 nations in its network, and 26 languages are available on the platform.
However, Traackr isn’t a good fit for startups or small companies with tight budgets. Annual or multi-year subscriptions are available, although they are not inexpensive.
3. Brandwatch
Brandwatch is a platform for consumer research that assists marketers in tracking discussions, keeping an eye on brand mentions, and understanding their target demographic. Influencers can be targeted by brands using a wide range of filters according to criteria such as Instagram followers, engagement metrics, and audience demographics. The technology provides an extra degree of accuracy by enabling marketers to group Instagram creators according to characteristics like nationality, language, and specific keywords associated with their Instagram speciality. Brandwatch Influence is a powerful tool for Instagram influencer searching, but it can do more. It also functions as a CRM for influencers. Companies get access to a single location where they can handle all aspects of managing influencer relationships, including managing influencer campaigns, overseeing regular correspondence, onboarding, and Instagram influencer applications.
4. Creator IQ
CreatorIQ is a sophisticated tool for influencer marketing that offers numerous capabilities for identifying creators. With the help of an AI-powered system, brands can compare profiles, identify suggested influencer profiles, and examine performance indicators. They can also utilise filters to focus their search. Given its expansive mandate, it should come as no surprise that CreatorIQ withholds its pricing information.
There aren’t any separate price tiers with varying service levels. The program is designed with big firms and corporations in mind, and it is capable of handling their influencer marketing requirements. In fact, CreatorIQ is cross-platform. Here, you won’t discover a select group of Instagram influencers. Facebook, Instagram, Twitter, YouTube, Pinterest, Twitch, and well-known blogs are all included in their database of influencers.
5. Heepsy
6. Influencity
7. Upfluence
Upfluence offers a comprehensive solution for managing influencers, including affiliate administration, product seeding, campaign management, influencer analysis, and influencer identification. Influencer payments are also manageable from within the app. You can handle influencer payments in more than 135 currencies with Upfluence. However, compared to some of the other platforms on this list, the database is smaller. This is due to the fact that influencers must submit an application in order to be included in their database, which means you are passing up a ton of opportunities.
Upfluence provides a hybrid agency/SaaS model. You’ll save the hassle of having to conduct all the searches yourself with a hands-off method, but the cost will probably be higher.
8. Collabstr
An influencer marketplace called Collabstr focuses on YouTube, TikTok, and Instagram. Influencers in a range of places and expertise provide pre-packaged services for purchase. It’s a quick and simple method to make content go viral for your business. They carefully select each influencer and ensure that they receive only the best, most polished content. Collabstr holds your money securely until you provide your approval for the influencer’s work. You may use it to look up influencers for free. No commitments, hidden costs, or subscription fees.
9. Trend.io
10. Kitly Business
In order to assist you get the most out of your investment before you buy social ad space from online publishers or influencers, Kitly Business is a social publishing solution that offers social media information. You may utilise the platform’s Live Media Kit builder to make media kits for your campaigns that appear polished. Additionally, it provides dynamic campaign data that you can share with clients or other team members.
This tool’s standout feature is its Live Account Performance widget, which displays the engagement numbers of an influencer in real-time The median Reels reach for each influencer is also displayed via the widget. Reels are the most engaging post type and perform twice as well as other post kinds, so it makes sense that you would want to concentrate on them while working with influencers.
11. HypeAuditor
To verify the legitimacy and genuineness of the influencers in their database, HypeAuditor additionally makes use of a state-of-the-art artificial intelligence fraud detection system. By lowering the possibility of collaborating with phoney or inactive accounts, the function helps protect your brand’s reputation and save money on marketing. With HypeAuditor’s “Look-alike” feature, you may locate influencers that are comparable to those you already work with or that you think would be appropriate for your use case.
HypeAuditor is used by companies like Guess, Marriott, Universal Studios, LVMH, and Dior to manage their influencer marketing programs effectively. You can thus anticipate high-calibre outcomes from the platform.
12. Shopify Collabs
One such integration that helps brands maximise the potential of influencer marketing on Shopify is Shopify Collabs, formerly known as Dovetale. You can conduct affiliate campaigns and identify influencers with this all-in-one solution without ever leaving the Shopify Admin interface. This connection is used by numerous Shopify firms, such as Kyte, Duradry, and Moonboon, to manage their influencer marketing efforts. Making spreadsheets is a nuisance that Shopify Collabs eliminates. Influencers can select the items from your catalogue that they wish to promote. The influencers will then receive the samples with a single click.
Shopify Flow is another noteworthy aspect of the platform. You may set up pipelines on this e-commerce automation platform to operate automatically. Thus, you may design workflows that will automatically update product details, send payments, and send email sequences to influencers.
13. Storyclash
Using artificial intelligence (AI), Storyclash is a platform for finding real creators who share the values and objectives of your company. You can quickly locate influencers using the AI visual influencer search. For instance, Storyclash allows you to search for terms like “woman with curly hair” or “man wearing glasses,” and it will return a list of influencers who meet those criteria. Storyclash offers more than just facial and visual descriptions for influencers. Influencers can also be screened based on engagement rate, following, and other criteria.
Among Storyclash’s most intriguing qualities is its ability to mimic influencer-focused competitors’ tactics. Let’s say that your competitor is achieving remarkable success with influencer marketing. To discover which influencers they work with, use Storyclash. Additionally, the application provides you with statistics about these partnerships and the content these individuals produce for those brands.
14. Bazaarvoice (Affable.ai)
Affable.ai is a free DIY influencer marketing platform that is now part of the Bazaarvoice solution. It helps brands find and work with real influencers, spread their message, and track the results of their influencer engagements.
The platform is primarily designed for agencies who wish to manage all influencer requirements for their clients on one platform. The platform’s GenAI feature can also help you narrow down your influencer search. For instance, the AI recommends people who look like you based on the influencer relationships you already have. Alternatively, you might look for influencers who belong to your target audience through conversational interaction. As an alternative, you can “display” your mood board on the platform. After that, it would take the visual components of your mood board and suggest influencers whose profiles fit the style.
Gain Deeper Insights into Your Brands Influencer Metrics with Locobuzz ?
15. Influence.co
In contrast to the majority of influencer platforms, Influence.co adopts a very different strategy. Influence.co functions much like a social media platform in addition to providing all the typical features associated with an influencer marketplace. This aids companies in maintaining the kinds of genuine, long-lasting connections that are essential to influencer marketing. Actually, Influence.co boasts a social network and marketplace with over 300,000 users, including over 75,000 enterprises, 30,000+ other individuals, and 170,000 influencers.
Influence.co’s social component enhances discovery and activation rather than replacing it. It does, however, succeed in raising the platform to a new level. Influencers whose postings appear in their feed are probably the ones with whom brands will establish the strongest connections.
16. Alltop
Searching for influential blogs on Google may be a bit of a hit-or-miss experience. It lists every kind of website in its results, and blogs are included alongside sales pages and forum posts. Alltop, which only compiles blog entries, can assist you in this regard.
It is selected by humans, not a machine learning system, who look for the most popular blog entries in specific categories every day.
It can be used to identify the most popular posts within your niche, which should assist you in identifying the blogs with the greatest influence on your subject.
17. Podbay.fm
The fact that Podbay.fm ranks podcasts across genres makes it helpful. Look for the category where your niche is most applicable.
To ask the host to include you to the relevant podcast’s interview list, you might wish to look for a podcast that follows an interview structure. You can look for a podcast on iTunes or Stitcher if the description on Podbay.fm does not make it clear whether or not it uses an interview style. After that, you can assess its format and fit for your needs.
18. Promoty
Influencers can filter by interests, audience, Instagram stats, age, geography, gender, or other characteristics using Promoty’s influencer search feature. This eliminates the uncertainty of choosing collaborators by showcasing influencers that have a comparable following. Get more information about possible partners by looking at pertinent stats, follower growth, credibility, interests, previous partnerships, prominent followers, and profiles that are comparable.
You can add possible partners to a classified list while you search. When the time comes, you may manage your campaigns and payouts right from the app, as well as get in touch with them straight from there.
19. #paid
Using a marketplace such as #paid has the benefit of having influencers available for collaborations. Since they’re actively seeking for new partners, there’s a good chance they’ll respond.
The drawback is that it implies those artists are probably already endorsing a wide range of goods. Additionally, there are just so many creators available in the market. It’s the best creators who have consciously chosen to join that marketplace rather than the greatest creators in the world from whom to choose.
When you launch a campaign with a brief and allow creators to reply with a “hand raise,” #paid works for the brand. a letter outlining their approach and why they believe they would be a good fit for your company.
20. Pitchbox
Pitchbox leverages blogs instead of social media to find and market influencers. PitchBox uses a unique scoring algorithm and provides a basic tool for discovery. In order to rank bloggers according to OEP (Outreach Engagement Probability), it examines over 100 data points. After that, you may find out more about them by sifting through their names, published papers, social media profiles, and demographics. Additionally, the platform connects with SEO tools that provide you with SEO analytics for link vetting, such as Majestic, SEMrush, and Moz. Locating influencers and affiliates who manage blogs and websites outside of social media might be a wise move.
21. Klear
Without requiring a lot of filtering, Klear’s AI-powered discovery tool finds relevant results, saving you time. By employing AI, Klear hopes to streamline influencer searching and eliminate the need for additional filtering. Search categories, such as mentions, geography, and audience demographics, are reduced to 12 criteria. You can delve deeper into each influencer to discover more about them after you get your results. Klear displays engagement level rather than engagement rate, which is categorised into exceptional and average ranges and combined with engagement-type data. Klear then rates social media channels and influencers. To ensure that your ads are reaching real people, the AI also looks for phoney followers and engagement.
22. NinjaOutreach
NinjaOutreach lets you search on YouTube, Twitter, and Instagram and offers an influencer database with 100 million creators. The platform continuously improves data and provides users with current material by utilising machine learning and natural language processing.
NinjaOutreach is unique in that it has an automated outreach message function that lets you build up automated outreach messages for Twitter. You may also tailor your approach to each influencer by using personalised outreach email templates. Additionally, you can program up to two follow-up emails.
With the NinjaOutreach Chrome plugin, you can add leads while you’re browsing. Duplicates are also automatically eliminated by the addon. All of the main eCommerce platforms, including Magento, WooCommerce, and Shopify, can be integrated with the platform.
23. Creator.co
In 2018, Creator.co launched as Shop and Shout, an influencer marketplace. It provided in-depth insights and business data while, unusually for the time, concentrating on tiny enterprises and micro-influencers. The business more recently changed its name to Creator.co and gave equal weight to producing and sharing content. To identify the influencers who best fit your brand, utilize their discovery tool to comb through their database of 500 million influencers. You can find detailed information on these influencers and their followers on Creator.co. More than 100,000 creators have signed up for their community, are buying, and are actively involved in campaigns.
24. LTK
Users of the app LTK, formerly rewardStyle and LikeToKnow, may locate products that have been styled by their preferred influencers. Men’s and women’s fashion, luxury, travel, overseas, technology, beauty, family, home, fashion, and food and drink are all included in this broad category of lifestyle. There is a shopping community for you, no matter what your niche. With the app, your followers can shop your style, like and comment on your posts, fall in love with things you feature (and receive automated price decrease alerts), and even buy products directly from your LTK Shop.
There is the LTK Creator App in addition to the standard LTK app. Using this influencer tool, you can establish and track affiliate commissions, search for and target new followers, examine post analytics, and build affiliate links. With Creator Commerce, you can concentrate on building your brand and expanding your audience through strategic planning and engaging content. Influencers can collaborate with LTK and have access to a network of more than 5,000 brands. Remarketing options are also included, which will motivate your fans to revisit your content.
25. Skeepers
26. Favikon
Favikon is a revolutionary platform for Instagram influencer marketing that allows marketers in a variety of industries to fully leverage creative connections. Connecting with the right Instagram influencers for your brand is made easier with Favikon’s unmatched AI-driven approach to influencer identification.
Favikon markets itself as a flexible platform fit for brands of all sizes, highlighting its usefulness in boosting Instagram influencer campaigns and tailoring its services to precisely match your company’s demands.
The centrepiece of Favikon’s functionality is its sophisticated AI-powered creator discovery feature, which gives marketers searching for Instagram influencers more specificity and relevancy access to over 10 million creators in more than 600 themes.
27. BuzzSumo
BuzzSumo is a useful resource for finding hot material across a wide range of topics and businesses, in addition to being an influencer tool. However, its features for identifying influencers are excellent.
One notable feature of BuzzSumo is its Content Analyzer, which allows you to search for themes related to your campaign and obtain a list of the most shared articles (as well as their writers). Additionally, it includes an Influencers area where you can identify important thought leaders and influencers in particular industries along with their numbers.
28. trendHero
29. Tubular Labs
Tubular Labs assists in locating social video influencers who have the greatest potential to increase engagement with your target audience on all platforms. You may look for particular influencers using Tubular Labs and refine your results based on region, social media platform, demographics, and more.
Look at Instagram influencers who have a sizable following but don’t currently have any business partnerships if you want to discover the next big thing. As an alternative, think about working with Instagram influencers who already have a solid rapport with your target market if your brand requires more results right away. When determining social video influencers, Tubular Labs takes these factors into account in addition to others.
30. Modash
With more than 250 million influencers on YouTube, Instagram, and TikTok, Modash boasts the biggest influencer database. It offers a sophisticated filtering discovery tool to help you choose the ideal influencer and audience for your business. Any creator on the planet with a thousand or more Instagram, TikTok, or YouTube subscribers can be found with Modash. There are numerous approaches to locate your ideal mates in Modash. Modash can identify influencers who already adore and follow your business if you connect your social media accounts and import client emails to identify influencers who might be utilising your items already. Alternatively, you can use the appropriate filters to find influencers that meet certain requirements.