How to Track Instagram Mentions in 2024?
With Instagram being one of the most used social media sites in India with over 358.55 million users, it also becomes a great choice for marketers or influencers trying to grow their brand.
With brands like Glossier and Prime Energy drinks using Instagram for the marketing of their products, more and more brands are hopping into the app for the promotion of their brand.
One of the most important parts of marketing on Instagram is monitoring your brand’s Instagram presence, especially its mentions on the app. It helps you find out the reach of your brand, how customers see it, and how you can improve.
But how to track Instagram mentions in 2024? Let’s learn with this blog!
What are Instagram Mentions?
Instagram mentions are the number of times when a person’s Instagram username is mentioned in another person’s post, story, comment, or caption with their @ and username. This links the mention to the person’s page and sends them a notification of the mention.
For example, a fashion influencer posts a picture of her outfit with the caption ‘Loving my outfit from @xyz’ This will bring attention to the mentioned brand, add a valuable backlink and mention to the brand, and give the brand more reach and appear credible in the eyes of the public.
How to Track Instagram Mentions?
Now comes the answer to the most important question, which is how to track Instagram mentions. You can do it manually by yourself, take the help of Instagram Insights or take the help of monitoring apps like Locobuzz. Let’s learn how.
1. Tracking Mentions Manually
Notifications:
Checking your notifications is the most simple and easy way of tracking your mentions without using any sort of tools. Every time someone tags your account in a post, story, comment, or caption, Instagram will send you a notification. You can check your Instagram notifications daily to record the number of mentions that you are receiving, and even like or reply to the mentions.
Instagram Search:
You can use Instagram search to look for mentions of your brand on the app. You can do it by searching for your brand name, its misspellings, and the hashtags of your brand and products. With these searches, you can record mentions that even the monitoring tools can miss. You can also follow the hashtags feature to keep track of certain hashtags and the changes in them.
Google Alerts:
Google Alerts is a free monitoring service launched by Google. You can set up alerts on Google alerts and it will notify you whenever your brand name or the keywords are mentioned. They can find you the blogs and articles that mention your Instagram account.
IFTTT:
IFTTT is a free site that can help you automate the monitoring of your brand’s Instagram mentions by creating applets that will send you notifications and emails whenever your brand’s username is mentioned. This way you can get all the mentions of it, even when you’re away from Instagram.
2. Instagram Insights
Insights for Business Accounts:
If you have a business account on Instagram, you can make use of its free analytical tool which can be used from inside the app itself. On the insights, you can find your mentions, interaction rates, reach, likes, saves and comments.
You can simply use it by opening your account, selecting the menu, and then clicking on Insights. This helps you understand how your Instagram account is doing.
3. Social Monitoring Tools
Social monitoring tools like Locobuzz can help your brand and company monitor and understand the mentions on Instagram. Sign it, you can understand what your audience is thinking about you, the talks going around and all the mentions of your brand. You can then use them to design your marketing strategy, record the performance regularly, and grow your brand.
Why is Tracking Instagram Mentions Important?
Tracking Instagram mentions can help you keep track of the pages, captions and posts in which your brand is mentioned. But why are those mentions important?
- Increases Brand Awareness
Monitoring the Instagram mentions of your brand can help you monitor and keep track of how it is seen and talked about on Instagram. This can help you find out how the mentions are affecting your brand and can also help you deal with any negative attention and interact with your audience in a way that helps you build a credible connection with them. - Helps you Interact with the Audience
By monitoring the mentions that your brand is receiving on Instagram, you can interact and chat with people who are talking about you, reply to their reviews, solve their problems and thank them for their good feedback. This can also make them feel seen, make them happy and help you build a connection with them. - Influencer Marketing
Finding out the handles who are mentioning your brand can help you find influencers and partners who already interact with your brand for your Influencer marketing campaigns. This will help you find more real partnerships that will grow your Instagram account. - Insights into your Audience
Tracking and monitoring the mentions on your brand’s page can help you find insights into your audience and you can understand them and their preferences better. You can then accordingly centre your content around them and make it more interactive. - Helps you find what Competitors are Doing
Monitoring the mentions and analytics of your competitors can help you find out how they are doing and you can then benchmark that with your score to find out the aspects where your brand is doing good and where it could improve.
Components of Instagram Mentions
Now that we know what Instagram mentions are and why they are important, let’s see what counts as Instagram mentions and how you can check them for yourselves!
- Posts: You can mention an Instagram account and tag them on your posts and their captions and comments. This way you can credit, acknowledge, tag and promote a page on Instagram.
- Stories: You can also tag someone in your Instagram Stories by using the mention sticker or by typing @ with the username. The people you have mentioned will get the notification that you’ve mentioned them in your story and they can also add that mention to their own stories.
- Comments: You can also tag someone using their username and hashtag in the comments of a post to catch someone’s attention.
- Captions: Mentioning a username on captions is also a great way to mention someone on your post, be it for giving credit to someone, partnering or giving a shout-out.
- Notifications: When you mention a person on your post, story or comment, they get a notification about your mention and they can like, reply back and even add the mention to their stories.
- Instagram Insights: If you have a business account on Instagram, you can also make use of Instagram’s insights which gives you Insights and data on how your account and its posts are doing. You can get the data on the mentions of your account and also how many times it has been mentioned.
Benefits of Tracking Instagram Mentions
Tracking the Instagram mentions of your brand can not only keep you updated about the activities of your brand’s Instagram account but also help you find how your customers think about you and how you can improve:
- Increased Customer Interaction
Monitoring the mentions of your brand’s Instagram account can help you find out what your customers are talking about you on the app and also help you interact with them and take part in the conversations. The more active and interactive you are with your customers, the more time they will spend on your account. - Measurement of Campaigns
Monitoring the mentions of your brand’s Instagram page before, with, and after the campaigns are launched can help you measure how they are doing and how the customers are liking it. It helps you find out its return on investment and the impact that is having on your audience. - Management of Crisis
By monitoring the mentions of your brand on your Instagram, you can detect any possible crises before they occur. When you’re early on, you can fix the issue and lessen the impact if you cannot eliminate the problem. - Content Strategy
By finding out the posts which your audience loves and interacts with the most, you can find out the type of content that they prefer. And you can use this data to build your content strategy and improve the one that you already have.
Limitations of Manually Tracking Instagram Mentions
Manually tracking Instagram mentions though less expensive can have certain limitations, let’s talk about them.
Time-Consuming
Manually searching for mentions on Instagram needs a lot of time and also work. You have to keep checking your notifications on the app along with your mentions on comments, posts, captions and stories, and if you have a big account, this could be a problem.
Missed Mentions
Manually monitoring the mentions of your Instagram doesn’t sometimes miss some mentions, like when someone does not tag you directly on the app, misspells your name or hashtag, and sometimes they are not even noticed.
Human Error
We’re all humans and sometimes checking your mentions manually can also sometimes lead to human error, like overlooking some mentions, or incorrectly spelling them. And if we’re working with multiple accounts at once, there could be even more errors.
Delays
When we’re monitoring our Instagram mentions manually, sometimes there could be a delay in when we receive the notifications. And sometimes, we don’t even receive them at all. Delayed replies and customer service can be an issue and can decrease the customer interaction on your page.
No analytics
Manually monitoring mentions does not give you the detailed analytics that the tools give like the interaction rate, sentiments, and competitor analysis, which can help you understand more about your account and help in growing it.
Take control of your brand’s online presence. Start tracking Instagram mentions with Locobuzz now!
Locobuzz for Tracking Instagram Mentions
Locobuzz is a social listening and Instagram tracking tool which has helped brands from different industries. It not only lets you monitor and track your mentions on Instagram but also gives you all analytics around it, helps you understand the data and uses it for your Instagram strategy. With Locobuzz you can also monitor the mentions that your competitors are receiving, whether they’re good or bad and where exactly your page fits in.
Feature | Description |
---|
Real-time Monitoring | Track Instagram mentions as they happen, ensuring you never miss a mention. |
Sentiment Analysis | Understand the emotional tone behind mentions to gauge public perception. |
Detailed Analytics | Gain insights into mention trends, key influencers, and campaign effectiveness. |
Engagement Management | Respond to mentions directly from the platform for timely and effective engagement. |
Customizable Dashboards | Tailor dashboards to display the metrics most relevant to your brand. |
Competitor Tracking | Monitor competitors’ mentions to stay ahead in the market. |
Automated Reports | Generate comprehensive reports automatically to keep stakeholders informed. |
Keyword Tracking | Track specific keywords related to your brand to catch indirect mentions. |
How to Analyse Instagram Mentions to Gain Insights?
By monitoring and keeping track of the Instagram mentions, you can get insights that will help you set up your social media strategy, better your relationships with your customers and more importantly grow your brand’s presence. Let’s learn how:
Collect Data
The first step in analysing Instagram metrics to gain insights is to collect the data. You can monitor your Instagram mentions using social monitoring tools like Locobuzz which will save you time and collect the information on your brand’s mentions, give you alerts, your customer’s preferences and give it to you in the form of a report.
Organise your Data
After collecting the data, record and organise your data in a spreadsheet. Create a spreadsheet with columns for usernames, which are the accounts that mentioned you, with the date and time when the mention happened, and the text with the post and the story. You can also record the analytics like the likes, comments, and shares on a post and the account reach with Locobuzz and sort and classify them based on the campaigns, products and services.
Understand, Analyse & Measure
You can then scan through the data to understand what the mentions tell you about your brand and its presence. Use it to understand what your audience thinks of your brand, what are the conversations going around and the feedback relating to your brand, both good and bad. Measure the impact that your campaigns and strategies are making, whether it’s more followers, more interactions or more word of mouth. And you can then use it to design your social media strategy.
Track Competitors
You can also track the mentions and analytics of your competitors and find out how they’re doing. Track the number of mentions, the talks going around them, their likes, shares, comments and the impact of their strategies. Compare it all with yours, and find out where you stand. Then work on your strategy according to that.
Act on the Insights
With the data in front of you, make use of that data and act on it to better your brand’s presence. Make changes in your social media strategy, reply to the comments, talk with your audience, solve their problems and complaints, and record all of this in the sheet.
Conclusion
Tracking Instagram mentions for your brand’s account can help you understand your brand’s social media presence, interact with its audience, and work on your Instagram strategy.
Monitoring your Instagram mentions can increase the awareness of your brand, start influencer marketing, find out how you’re doing currently and improve for the future.
There are a number of ways to track your brand’s Instagram mentions from doing it manually by using Instagram searches and hashtags, to using Instagram insights to setting up Google alerts and using special monitoring tools like Locobuzz.
While manual searching lets you search and track your mentions on Instagram, it is a long and tiring process which sometimes can lead to some human errors. You can use tools like Locobuzz to make the monitoring easy and accurate for your brand. It not only saves time but gives you suggestions on how you can improve.
By monitoring the mentions of your brand, understanding the results and using them to improve your Instagram strategy, you can grow your Instagram account and manage its reputation.