Keyword Listening Made Easy with Locobuzz CX Suite
Keyword listening is a vital component of social media and online brand management. It allows businesses to monitor mentions of their brand, products, and services, as well as track industry and competitor keywords. With this information, businesses can gain valuable insights into customer sentiment, market trends, and brand reputation.
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Lets first understand what exactly is Keyword listening in brief
Keyword listening is the process of monitoring mentions of specific keywords, phrases, or hashtags across the web. This includes monitoring social media, forums, blogs, and other online platforms. The goal of keyword listening is to gain insights into customer sentiment, market trends, and brand reputation.It will help businesses understand what people are saying about their brand, products, and services, as well as their competitors and the industry as a whole. With this information, businesses can make informed decisions, improve their marketing strategy, and enhance their customer experience.
Why does Keyword Listening differ from Social Listening?
Keyword listening and social listening are two similar, but distinct, methods of monitoring online mentions. Keyword listening focuses on specific keywords, phrases, or hashtags to track mentions of a brand, product, or service. This allows businesses to gain insights into customer sentiment, market trends, and brand reputation.
Social listening, on the other hand, is a broader approach to monitoring all mentions of a brand, product, or service across social media platforms. It provides a more comprehensive view of the brand’s online presence and customer sentiment, but is not as focused as keyword listening.
While both methods can be valuable for businesses, keyword listening is particularly useful for tracking specific topics or campaigns, while social listening provides a more overall view of the brand’s online presence. By using a combination of both methods, businesses can gain a complete understanding of their brand’s online reputation and make informed decisions to drive growth and improve their marketing strategy.
Conducting keyword listening can be a time-consuming and complex process. That’s why Locobuzz CX Suite offers a solution that makes keyword listening easy and accessible to businesses of all sizes.
How will keyword listening help in gaining Insights from Public Data
Keyword listening can help businesses gain insights from public data by monitoring mentions of specific keywords, phrases, or hashtags across the web, including forums, blogs, and other online platforms. By tracking these mentions, businesses can gain valuable insights into customer sentiment, market trends, and brand reputation.
For example, by monitoring mentions of a competitor’s product or service, a business can gain insight into the strengths and weaknesses of their competition and respond accordingly. This could include adjusting their marketing strategy, improving their product offerings, or enhancing their customer experience.
Additionally, keyword listening can provide insights into industry trends and customer pain points, allowing businesses to stay ahead of the curve and make informed decisions to drive growth. By regularly monitoring public data, businesses can respond quickly to changing market conditions and customer needs, ensuring they remain competitive and relevant in their industry.
Overall, keyword listening can be an invaluable tool for businesses looking to gain insights from public data, providing valuable information that can inform marketing strategy, product development, and customer experience initiatives.
Benefits of using Locobuzz CX Suite for keyword listening
With Locobuzz CX Suite, businesses can enjoy numerous benefits of keyword listening, including:
1. Gain a Competitive Advantage: Keep track of your competitors and stay ahead of the game by understanding their strategies and what people are saying about them.
2. Monitor Brand Reputation: Keep a pulse on your brand reputation and track mentions of your brand, products, and services across the web.
3. Gain Insights into Market Trends: Stay up-to-date on the latest market trends and customer sentiments by monitoring relevant keywords in your industry.
4. Improve Customer Experience: Respond to customer feedback and improve their experience by addressing their concerns and pain points.
How Locobuzz CX Suite makes keyword listening easy
The Locobuzz CX Suite keyword listening tool is designed to make the process of keyword listening simple and straightforward. With this tool, businesses can monitor keywords, track mentions, and analyze data with ease. Some of the key features and functionalities of the tool include:
- Customizable Dashboard: Create a customized dashboard that displays the data that’s most important to your business. While you get dashboards ready on our platforms, users now can create their own dashboards.
- Advanced Filters: Filter data by source, sentiment, and language to get a more refined view of your keyword data. We have 35+ filters that you can use to filter the data you want to see. Measuring toxicity, public sentiments, text emotions and much more to check on.
- Real-time Data: Access real-time data so you can stay up-to-date on the latest trends and customer sentiment. Never miss any data that your users are talking about you.
- In-depth Analytics: Get a deeper understanding of your data with in-depth analytics and reporting tools. Deep diving is now the unique feature to offer for businesses as they can deep dive to any analytics and get a better understanding of your analytics.
In conclusion, keyword listening is a crucial tool for businesses looking to stay ahead of the game and gain valuable market intelligence. With Locobuzz CX Suite, you can make keyword listening easy and get the insights you need to drive growth and improve your brand strategy. Whether you’re a small business looking to monitor your brand reputation or a large enterprise seeking to gain a competitive advantage, Locobuzz CX Suite has you covered. To learn more about keyword listening and how locobuzz does it, schedule a demo.