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Best Media Monitoring Companies in India [2025]?

Best Media Monitoring Companies in India [2025]? Media remains the most important form of publicity that any brand can receive. Whether through newspapers, radio, social media, or Google reviews, every one of these reviews can help your brand get a positive brand image. But what do these media channels do? These channels make or break […]

media monitoring companies in india

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Best Media Monitoring Companies in India [2025]?

media monitoring companies in india

Media remains the most important form of publicity that any brand can receive. Whether through newspapers, radio, social media, or Google reviews, every one of these reviews can help your brand get a positive brand image.

But what do these media channels do? These channels make or break a brand and its image based on the coverage that they provide.

A single bad review can put a stain on your brand’s image.

According to a survey, four out of five customers change their minds about a recommended purchase after reading a bad review about them.

So how do you get good and positive publicity? You can do that through media monitoring companies.

Media monitoring companies help you track the presence of your brand and its mentions in media forms such as newspapers, radio, social media, and digital platforms.

With this monitoring, you can identify your strengths, and the areas where you’re lacking and build up that image. But who are the professionals behind this? What are the best media monitoring companies in India in 2025? Let’s find out!

Best Media Monitoring Companies in India in 2025

Sr. No.

Name

Website Link 

1

Locobuzz

https://locobuzz.com/

2

Meltwater 

https://www.meltwater.com/en

3

Agility PR Solutions 

https://www.agilitypr.com/

4

Brand24

https://brand24.com/

5

Cision 

https://www.cision.com/

6

Talkwater

https://www.talkwalker.com/alerts

7

Vee Track

https://www.veetrack.com/

8

Mention

https://mention.com/en/

9

Brandwatch

https://www.brandwatch.com/

10

Determ

https://www.determ.com/

1. Locobuzz

Locobuzz is a social listening and media monitoring company that offers tools for tracking the online presence of your brand, what people are saying about your brand, and how it is perceived online, on social media and review sites, and it’s media coverage on different news websites and accounts.

It tells you about your brand’s social media presence, followers, interactions, likes, shares, saves, comments and reach of the hashtags related to your brand. Locobuzz also tracks your brand’s media coverage and online presence, be it on Google reviews, Google My Business, blogs, and news.

You can then analyse this data to understand your strategy, audience, and competitors and use it to change your strategy for better results and reputation. With Locobuzz you can also measure how your social media account is doing at regular intervals and keep updating your strategy.

Advantage

Description

Comprehensive Monitoring

Locobuzz provides real-time monitoring of various social media platforms to track brand mentions, customer sentiment, and relevant conversations.

Multi-Platform Integration

It integrates with a wide range of social media platforms like Facebook, Twitter, Instagram, and LinkedIn, enabling centralised tracking.

Sentiment Analysis

The tool uses advanced algorithms to analyse the sentiment (positive, negative, neutral) of social media posts and comments.

Trend Detection

Locobuzz identifies and alerts users about trending topics and viral content relevant to their brand or industry.

Competitor Analysis

Enables businesses to keep an eye on competitors’ social media activities, providing insights for strategic positioning.

Detailed Analytics

Offers detailed analytics and reporting features that help measure engagement, reach, and effectiveness of social media campaigns.

Customizable Alerts

Users can set up customisable alerts for specific keywords or topics to stay informed about critical mentions instantly.

Influencer Identification

Helps identify key influencers and brand advocates across social media platforms to leverage for promotional activities.

Social listening

Locobuzz tracks and monitors the mentions and conversations of your brand across social media sites. With it, the tool also tries to understand the sentiment (positive, negative, neutral) behind the mentions and learn what people think about your brand, and its competitors.

Analytics

Locobuzz also provides a report with all the analytics that tell all about your brand’s online presence, its followers, engagement rate, brand sentiment, reach, and shares compared to its competitors.

ORM

Locobuzz is an ORM tool that offers services like monitoring and building a brand’s digital and social presence to maintain the reputation and online presence of a company and build a relationship with its customers.

2. Meltwater

Meltwater is a media intelligence and monitoring company that helps brands track and monitor their online conversations, competitors, and their image in the target market. 

Features:

 

  • Extensive Media Coverage: Meltwater provides extensive media coverage to its clients across online news, social media, print media, broadcast media (TV, radio), and even podcasts. This helps companies monitor their brands across all major media forms.

  • Keyword Tracking: Brands can track mentions of any keywords surrounding the topic with Meltwater, which monitors the brand’s mentions, trends in the market, competitors’ activity, and related campaigns so they can use the keywords accordingly.

  • CRM Integration: You can also integrate Meltwater with your CRM software to work on your brand’s media coverage and reputation along with building a relationship with your customers.

3. Agility PR Solutions

Agility PR Solutions is a media monitoring company with media monitoring and analysis tools designed especially for public relations executives and marketers. They gather and arrange data about a brand from sources like social, broadcast, print, and digital media and present their clients with routine reports on their brand’s media coverage.

Features:

  • Monitoring Coverage: Agility PR Solutions tracks and monitors the coverage that a brand has received across social media, print media, broadcast media, and digital media, and presents a report of it to the client.

  • Analytics: They provide detailed reports about a brand’s presence on the media sources, help you understand how the brand is being perceived in the minds of the customers, and the PR campaign results.

4. Brand24

Brand24 is a media monitoring company that tracks your brand’s digital media coverage and helps you maintain your online reputation. It focuses on social listening and media monitoring by tracking the conversations going around a brand online, tracking keywords, and its reach, and providing you with analytics.

Features:

 

  • Monitors Media: Brand24 does not just monitor a brand’s social media, it monitors the mentions of a brand on news websites, blogs, podcasts, reviews, and even sites like Reddit and Telegram.

  • Tracks reach and influence: Brand24 along with monitoring your brand’s media coverage also tells you about how much reach and influence the coverage has had, which will help you understand how people are perceiving your brand.

5. Cision

Cision is a media monitoring company that helps companies of all sizes monitor their brands, build their reputation, and track their coverage in media platforms.

Features:

 

  • Monitors a large number of media sources: Cision monitors a large number of media sources; over 100 million sources spread over 190 countries and 96 languages. The media sources include print publications, domestic and international TV and radio broadcasts, and millions of posts from social media and review sites.

  • Alerts for Crisis Management: Cision along with monitoring your brand also has alerts for negative mentions and crises, which you can quickly take a look at and protect your brand’s reputation.

6. Talkwater Alerts

Talkwalker Alerts is a company that offers free media monitoring tools to track a brand’s online media presence. It keeps you updated on the latest online mentions of your brand, and keywords. It helps brands build and maintain their brand reputation, and online presence and check what competitors are doing.

Features:

  • Keyword Monitoring: Talkwater alerts monitor your brand’s keywords for you and set up alerts for them like your brand name, competitors, market, or interest. You can also get the alerts directly in your Gmail inbox when there’s a new activity with your keyword.

  • Web & Social Media Coverage: Talkwater Media monitors a brand’s social media and digital presence and tracks its mentions in news, blogs, forums, and social media.

7. Vee Track

Vee Track, by Vee Technologies, is a media monitoring company that helps a brand grow its brand image and build its reputation by tracking the presence, activities, and emotions related to a brand in the minds of customers.

Features:

  • 24/7 Monitoring: Vee Track works and monitors a brand’s activities and media coverage 24/7, across media channels like print, online, electronic, and social media. This way a company will have all the information about their brand, be it good or bad, and have an account of their activities.

  • Competitive Analysis: To stay ahead of your competitors, you have to first know them, their activities, engagements, and posting schedule. Vee Track does this by monitoring your competitors’ media presence and engagements. And by knowing your competitors and their strategies, you can make your own accordingly.

8. Mention

Mention is a media monitoring company that tracks the media coverage of a brand, its keyword, or services across different types of media like websites, news, social media, print, press releases, podcasts, and radios.

Features:

  • Keyword Tracking: Mention tracks the keywords related to your brand and prepares a report for the same. It has an option for setting up alerts, to notify you whenever there’s an action on your keyword.

  • Brand Reputation: Mention also helps in building and maintaining a brand’s reputation by first finding out the brand’s current reputation and then designing measures to build its reputation.

9. Brandwatch

Brandwatch is a social listening and media monitoring company that monitors a brand’s presence across different media and helps companies understand the talks going about their brand online, across those media sources.

Features:

  • Tracks Brand Mentions: Brandwatch monitors your brand’s online activity and conversations and its mentions across media sources like social media, blogs, Reddit, quora, and news websites. This lets you track the conversations happening around your brand.

  • Tracks Competition: With Brandwatch you can also track your competitors’ activities, and online mentions and find out their brain image on the internet. This will help you find out the strengths and weaknesses of your competitors so you can work on your brand’s social strategies accordingly.

10. Determ

Determ is a leading media monitoring company, that monitors your brand’s online conversations, presence, and mentions through AI software. These tools help a brand increase its visibility and build a reputation.

Features:

  • Brand Monitoring: Determ monitors a brand’s online media coverage and social media by preparing reports on the online conversations and social media presence of the brand. By working on the analytics report like the reach, impact, hashtags, likes, and shares, the company can find out where the brand currently stands and work on improving its presence.

  • Crisis Handling: Determ also has an alert feature for notifying you about any crises, negative mentions, and issues. By monitoring a brand’s online conversation and customer behaviour, the tool will help you handle a crisis before it escalates and build up customer trust again.

What are Media Monitoring Companies?

Media monitoring companies are companies that have worked with and are skilled in tracking and keeping an eye on a brand’s coverage in media channels, like newspapers, magazines, television, radio, social media, news websites, and more.

These companies use AI and ML tools and technology to keep track of the mentions of their brands, press releases, related keywords, or personalities on the internet. They gather this data together in the form of a report and send it to the client and their brand’s media coverage, which includes their brand’s image in the minds of the public, its mentions, competitors and what they are doing, and interactions with customers as its components.

The services of media monitoring companies go from tracking media coverage to keeping a hold on crisis and competitor activities, depending on what service the client wants.

Tools Used by Media Monitoring Companies

Now that we have an idea of what media monitoring companies are, let’s understand how they work and what tools they use.

1. Media Monitoring Software: Media Monitoring Companies use software to track a brand’s coverage on the media sites, the mentions of its name, keywords, and reviews, and also its competitor’s activities.

2. Social Media Listening Tools: Because social media is the most used media in today’s times, social media listening tools track a brand’s social media account for its mentions, hashtags, and talks going around it or its product.

3. Web Scraping Tools: Web scraping tools are used to gather information from a number of different websites, blogs and databases and bring it all together in one report about a brand.

4. Keyword Tracking Tools: The search engine ranking of any website or company is normally determined by the number of unique keywords that have been used in their content. Keyword tracking tools monitor such words to find out how many times they were typed in Google’s search box, shared on Twitter or posted on Facebook.

5. Competitor Monitoring Tools: To grow your brand, you should be aware of your competitors and understand which social media strategy they are using. These tools let you know about your competitors’ presence in media, what people say about them, and also the areas where you need to improve.

5 Benefits of Media Monitoring Companies

1. Brand Reputation Management: Monitoring companies do not just track a brand’s media coverage, but they also build and manage their reputation. It helps them to find out the brand’s reputation, and also the areas that they lack in, and then provide suggestions to work on it.

2. Competitor Analysis: You have to know how your competitors are doing for you to grow your brand. Media monitoring companies can track and keep an eye on the media coverage of a brand’s competitors and make a report on the strengths, weaknesses, opportunities, and threats of the same.

3. Crisis Management: Media monitoring companies can help brands find crises before they happen, giving the firm an opportunity to prepare in advance and safeguard its reputation.

4. Measurement of Campaigns: Using media monitoring firms, you can monitor media coverage before, during and after a campaign period for any brand so as to keep measuring the outcome of campaigns.

5. Publicity and ROI: Media monitoring companies let you track the publicity that your brand is receiving and measure the return or money that he is getting back from his investment.

Conclusion

In 2025, when a single step in the right or wrong direction can make or break your brand, it is important to monitor its presence, activities, and media coverage regularly and make sure that it’s receiving positive reviews and publicity.

From monitoring your brand’s daily publicity to mitigating a crisis before it rains down on the worst case possible, these are the best media monitoring companies in India in 2025 that along with monitoring your brand’s media coverage, increases its visibility, maintains a positive reputation and builds a relationship with its customers.

As brands continue to realise the importance of managing and monitoring their media coverage, these companies are what will help them make a name for themselves, and grow. With advanced monitoring technologies, analytics, and a wide experience, media monitoring companies monitor a brand’s media presence and improve it.

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