Who Are Micro-Influencers & How to Find Them? [Complete Guide in 2024]

What differentiates one brand from another is its relationship with its customers. The stronger and better the relationship a brand has with its customers, the better it will do in the market. And the secret to building a relationship with your audience is micro-influencers.
Micro-influencers make up 47.3 per cent of all the influencers. They are influencers with a following between 1,000 to 100,000 followers and are known for their work with a niche audience segment and their connection with them.
You can find the right micro-influencers for your brand using influencer marketing, social media searches, and your followers. Select influencers with the same target audience and niche as you and then build a genuine relationship with them to form a good partnership.
It’s important to thoroughly research and vet potential micro-influencers to ensure they align with your brand’s values and messaging. Once you’ve identified potential micro-influencers, building a genuine relationship with them is key to successful collaboration and maximising the impact of their influence.
This blog is your complete guide to Who Are Micro Influencers & How to Find Them?
Who are Micro-Influencers?
Micro-influencers are small-scale social media influencers with a following of 1,000 to 100,000 followers. They are known for their niche content and better audience relationships because of their lower follower base compared to normal influencers. They can work on being an influencer in fashion, fitness, travel, beauty, or tech, and post content around that.
S. No. | Types of Influencers | Number of Followers |
1 | Nano-influencers | 1K-10K |
2 | Micro-influencers | 10K-100K |
3 | Macro-influencers | 100K-1M |
4 | Mega/Celebrity Influencers | 1M+ |
The characteristics of micro-influencers are:
Interactions: A brand’s interactions with its followers for micro-influencers are higher than their interactions with a macro influencer because micro-influencers have a small yet more close-knit audience that is interested in their content. They interact more personally with their followers and build a community.
Niche Audience: Micro-influencers work with a niche audience like fitness, beauty, travel, tech, lifestyle, or food. This helps them to create good quality content that their followers like and interact with.
Authenticity: Some influencers are seen as more real and authentic when compared with other influencers. To build a real relationship with your followers, you can share your stories, experiences, and interactive content with your followers.
Builds a Relationship: Micro-influencers have a good and close relationship with their followers. And working with micro-influencers can help you get word-of-mouth marketing and more followers.
Importance of Micro-influencers
1. High Interaction Rate
2. Targeted Marketing
3. Real Connection with Followers
4. Better ROI
5. Brand Awareness
Factors to Consider While Finding the Right Micro-influencers
1. Audience niche & Demographics
2. Interactions
3. Quality of content
4. Reach
5. Social Media
Examples of Micro-influencers
Now before we move on to learn how to find micro-influencers, let’s first find out what they look like and understand this with some examples. Here is a list of some of the top Micro-influencers in India.
Ankita Arya (@ankitaarya987) – 63.2K Followers
Ankita Arya is a micro-influencer in Delhi with around 63.2K followers. She is a beauty, fashion and UGC influencer who is well-liked by her audience and is sought out by her audience for beauty and fashion tips.
She posts pictures and videos around her outfits, travel pictures, relatable reels and beauty and makeup tips on her Instagram account. Her posts are loved by the whole of her 63.2K followers.
Vivek Ghosh (@_the_beard_queen_) – 12.6K Followers
Vivek Ghosh is a micro-influencer in fashion and lifestyle who has around 12.6K followers. He is a queer influencer, who supports LGBTQ+ and has a close relationship with his followers.
He posts pictures and videos about his dance, beauty, outfits and art on his Instagram account. His posts are loved by his 12.6K audience on the app.
Rishuu (@s_ririshuu) – 12.5K Followers
Rishu is a Micro-influencer in beauty with around 12.5K followers on Instagram. She is a beauty influencer with a close relationship with her followers.
She posts pictures of her outfits, food, travel and events, and often reviews them on her Instagram with her 12.5 followers.
How to Find Micro-Influencers?
1. Set Goals and Find Out your Audience
2. Do your Research
3. Use Analytics
You can use analytics tools like Locobuzz to find out the analytics, follower count and interactions of a micro influencer’s page. You can get the follower count, likes, retweets, and comments, save and then decide which influencer better fits with your brand and then you can approach them for partnerships.
4. Monitor your Competition
5. Reach out to them
How to Approach Micro-Influencers?
1. Research and Prepare
2. Write the Perfect Message
3. Find the Right Channel for Reaching Out
4. Build a Relationship
5. Be Clear the Terms
6. Maintain the Relationship
Benefits of Working with Micro-influencers
High Interactions
Micro-influencers have a more close-knit relationship with their audience compared to other influencers, which in turn leads to them having high interaction rates on their posts. And the followers of micro-influencers are more active and interactive with the influencer’s account and their posts.
Less Expensive
Micro-influencers generally charge less for their partnerships than other influencers, which is good for brands with a low influencer marketing budget. Usually, micro-influencers have high interactions, so it also at times leads to a better return on investment.
More Customer Conversions
Because micro-influencers have a close relationship with their audience, they can convince them to take action, be it by making a purchase, signing up for a newsletter, or attending an event. The content posted by them is seen as more relatable and has higher interaction rates, which leads to more customer conversions.
Target Better
Because micro-influencers work with a smaller and more specific audience, you can target your audience better by selecting an influencer that best fits your target audience. This way you can even make sure that your message reaches the right group of people, who will be interested in your brand and its services.
Conclusion
Micro-influencers are becoming more and more popular in social media because of their close-knit relationship with their followers. With followers between 1,000 to 100,000, they interact with their followers more personally and have a better relationship with them.
By working with micro-influencers, you can target a niche audience who will be interested in your products and services. This not only helps you get better returns on what you have invested but also better awareness of your brand.
When you are finding the right micro-influencers that you want to partner with, you should look into the niche of their audience, demographics, interactions with followers, quality of content, reach, and social media presence. By researching about them and preparing well in advance before reaching out to them, you can better approach them with the right attitude.
When reaching out though, you can write up a customised message for the influencer and add why you think they would be a good fit for your brand with that. Finding the right channel through which you can reach out to them, be it through email, direct message, or a social media site, can also help you send the right message.
And at last, once you’ve reached out, form a contract be clear about the terms of the partnership and maintain a relationship with the influencer even after the campaign ends. By preserving these relationships, you can better your goodwill and make a good name for yourself in the market.