Top 24 Social Media Audit Tools in 2025

By: Locobuzz Editorial
Last Update: January 29, 2025
Reading Time: 41 minutes

Most businesses have grown to realise in 2025, as they broadcast across more channels than ever, that performing a full-scale social media audit is essential to remain competitive on the digital playground. Advanced social media audit tools are required to monitor, optimise, and track performance and are more sophisticated than ever, particularly with the large number of social platforms that exist today and as consumer behaviour changes rapidly.

As of 2025, over 4.7 billion people are active social media users, representing more than 60% of the global population.

Number of global social network users 2017-2028

Social media’s growth has prompted 91% of marketers to leverage these platforms to enhance brand visibility, with 84% using it for lead generation.

2024 Social Media Marketing Industry Report

This massive shift has had a profound impact on business success, with 73% of marketers reporting that their social media efforts are “somewhat effective” or “very effective.”.

The Ultimate List of Marketing Statistics for 2024

Additionally, over 80% of consumers rely on social media trends in 2025 for researching products and services, making it an indispensable tool for business growth. As a result, 58% of companies agree that social media audits are critical to developing a successful strategy.

How to conduct a speedy social media audit

Furthermore, with 90% of marketers planning to increase their social media spending, the need for audits is more significant than ever to optimize social media strategies

Below are the best social media audit tools in 2025, ones that have been curated to cater to various needs between businesses and marketers as they quickly adapt to a complex social media landscape. From Brand24—an AI-powered monitoring tool that delivers insights on demand, a specialised influencer marketing platform designed for those in the know—there are tools to consider if you want to gain valuable insights and have key metrics at your fingertips, which means you can fine-tune that social media strategy of yours.

Whether you are analysing audience demographics, tracking your brand mentions, or evaluating how well your competitor is doing in this field of play, these audit tools come packed with core features that help unblock actionable data insights driving digital success.

Something most businesses have grown to realise in 2025, as they broadcast across more channels than ever, is that performing full-scale social media audits using affordable social media tools is essential if you wish to remain competitive on the digital playground. The tools required to monitor, optimise, and track performance are more sophisticated than ever, particularly with the large number of social platforms that exist today and as consumer behaviour changes rapidly.

To create our list of the top 25 tools, we followed a thorough process to ensure the highest quality and relevance. We consulted industry experts, engaged with relevant LinkedIn communities, and analysed user reviews and feedback to make informed decisions. Our methodology not only helped us handpick the best tools but also ensures that the list offers real value to you. It assists you to keep ahead in the ever-evolving digital landscape.

For a practical example of how a social media audit can enhance a brand’s online presence, considerIndia’s Largest Bank Navigates Crises with Confidence Locobuzz conducted a comprehensive social media audit for this company, providing tailored content recommendations that significantly increased their reach and engagement.

List of Top 24 Social Media Audit Tools in 2025

The following tools are essential for social media management, monitoring, and analytics. From Locobuzz to Squarelovin, these platforms help businesses track brand mentions, measure performance, and engage with their audiences.

Locobuzz
Brand24
Analisa
Upfluence Free Plugin
NapoleonCat
HypeAuditor
Buffer
Crowdfire
Agorapulse
Iconosquare
Sendible
Rival IQ
Sprout Social
Talkwalker
Keyhole
Zoho Social
Socialinsider
Planoly
ContentCal
Klear
Followerwonk
SparkToro
Listen
Squarelovin

Quick Way To Compare Top 24 Social Media Audit Tools

Tool	Pricing	Features	Rating	Website
Locobuzz	Book FREE Demo	Social media analytics, sentiment analysis, brand monitoring, AI-powered insights	4.6/5 (G2)	Locobuzz
Sprout Social	Starts at $249/month	Social media management, analytics, reporting, team collaboration tools.	4.4/5 (G2)	Sprout Social
Brand24	Starts at $49/month	Real-time media monitoring, sentiment analysis, influencer tracking.	4.6/5 (Capterra)	Brand24
Talkwalker	Custom pricing	Social media analytics, brand monitoring, sentiment analysis.	4.5/5 (G2)	Talkwalker
Analisa	Starts at $29/month	Instagram and TikTok analytics, hashtag analysis, competitor tracking.	4.8/5 (Trustpilot)	Analisa.io
Keyhole	Starts at $49/month	Social media tracking, hashtag and keyword tracking, campaign performance.	4.7/5 (Capterra)	Keyhole
Upfluence Free Plugin	Free, premium options	Influencer tracking, social media analytics, campaign performance.	4.5/5 (G2)	Upfluence
Zoho Social	Starts at $15/month	Social media scheduling, reporting, monitoring, and team collaboration.	4.4/5 (Capterra)	Zoho Social
Napoleon	Starts at $99/month	Social media analytics, engagement, content planning.	4.6/5 (Trustpilot)	Napoleon
Socialinsider	Starts at $49/month	Social media performance analytics, competitive analysis, audience insights.	4.8/5 (Capterra)	Socialinsider
HypeAuditor	Starts at $99/month	Influencer analytics, audience demographics, TikTok and Instagram insights.	4.6/5 (Trustpilot)	HypeAuditor
Planoly	Starts at $7/month	Social media scheduling, Instagram analytics, content management.	4.3/5 (G2)	Planoly
Buffer	Starts at $15/month	Social media scheduling, analytics, and reporting.	4.6/5 (Capterra)	Buffer
ContentCal	Starts at $17/month	Content scheduling, collaboration, social media analytics.	4.5/5 (G2)	ContentCal
Crowdfire	Starts at $7.48/month	Social media scheduling, analytics, content discovery.	4.3/5 (Trustpilot)	Crowdfire
Klear	Starts at $149/month	Influencer discovery, campaign management, social media insights.	4.7/5 (G2)	Klear
Agorapulse	Starts at $99/month	Social media scheduling, analytics, reporting, and competitor analysis.	4.5/5 (Capterra)	Agorapulse
Followerwonk	Starts at $29/month	Twitter analytics, follower tracking, content research.	4.4/5 (Trustpilot)	Followerwonk
Iconosquare	Starts at $29/month	Instagram and Facebook analytics, reporting, and scheduling.	4.6/5 (G2)	Iconosquare
SparkToro	Starts at $50/month	Audience research, insights on social media behaviour.	4.7/5 (G2)	SparkToro
Sendible	Starts at $29/month	Social media management, reporting, and content scheduling.	4.5/5 (Capterra)	Sendible
Listen	Starts at $99/month	Social listening, brand monitoring, sentiment analysis.	4.6/5 (Capterra)	Listen
Rival IQ	Starts at $239/month	Social media performance tracking, competitor analysis, industry benchmarks.	4.5/5 (Capterra)	Rival IQ
Squarelovin	Free for basic features	Instagram analytics, insights, engagement tracking.	4.3/5 (G2)	Squarelovin

1. Locobuzz

Locobuzz excels in monitoring a wide range of social media platforms, including Facebook, Instagram, Twitter, LinkedIn, TikTok, and YouTube. Its powerful AI-driven analytics engine captures real-time data, providing insights into brand mentions, audience engagement, and sentiment analysis.

This comprehensive monitoring ensures that no conversation about your brand goes unnoticed. Locobuzz’s advanced sentiment analysis feature uses sophisticated algorithms to gauge the tone of mentions—positive, negative, or neutral. The user-friendly interface of Locobuzz makes it accessible to users of all skill levels, ensuring that even those new to social media analytics can easily navigate the platform and extract valuable insights.

Stay ahead of the competition with Locobuzz’s competitor analysis tools. By benchmarking your social media performance against industry leaders, you can identify strengths, weaknesses, opportunities, and threats. This competitive insight helps in fine-tuning your strategies for better results. Locobuzz offers highly customisable reports and dashboards that present data in an easily digestible format.

Also read: Unlock Customer Experience with Locobuzz: The Ultimate Omnichannel Solution

Whether you need a quick overview or a deep dive into specific metrics, Locobuzz provides the flexibility to tailor reports to your unique needs, making it easier to share insights with your team or clients. The benefits of using Locobuzz are not just about gaining insights but also about staying ahead and achieving better results.

Leverage the power of influencer marketing with Locobuzz’s influencer identification and analysis tools. The rise of influencer marketing is another noteworthy trend, with the industry expected to surpass $21 billion in 2025

Influencer marketing worldwide—statistics, analyses & facts It highlights the importance of platforms like HypeAuditor and Upfluence for identifying authentic influencers and assessing their effectiveness.

Identify key influencers in your industry, and analyze their engagement rates, audience demographics, and overall influence to ensure you collaborate with the right voices to amplify your brand message. Despite its advanced capabilities, Locobuzz boasts a user-friendly interface that makes it accessible to users of all skill levels. Its intuitive design ensures that even those new to social media analytics can easily navigate the platform and extract valuable insights.

Also read: Customer Experience Trends to Follow in 2025

Choose Locobuzz, a value-driven, social-first digital and CX intelligence platform. Supercharge Your Social Media Auditing Today!

Book a free demo

Pros

All-in-one social media management platform for multiple channels.
Provides tools for social listening, performance tracking, and influencer marketing.
Analyses customer sentiment for better understanding of audience emotions and preferences.
Customisable dashboards for easy report creation and sharing.
Integrates with popular social media platforms for seamless monitoring.
Helps businesses manage and engage with all social channels in one place.

Cons

The interface may be overwhelming for beginners.
Pricing can be high, especially for small businesses or startups.
Customer support response time could be improved.

Pricing: LocoBuzz offers customised pricing based on the needs of your business. While exact details are not publicly listed on the website, they provide tailored solutions depending on the scale of operations and the features required. Interested users must reach out to LocoBuzz for a quote.

Rating: LocoBuzz generally receives positive feedback for its comprehensive features and intuitive design. On average, it holds a rating of around 4.5/5 from users who praise its customer sentiment analysis and social media monitoring tools. However, the complexity and cost might affect its rating for smaller businesses or first-time users.

For more information, you can visit our website: https://locobuzz.com/.

2. Brand24

Brand24 has a complete AI-driven social media monitoring tool with a free 14-day trial. They cover mentions on Instagram, Twitter, TikTok, Facebook, LinkedIn, Reddit, and YouTube + Get this if you do not pay for Ecamm but owe it to them, as their software works better with the other tools.

The tool offers a chart of the volume of mentions so that people can notice any time in the past week when conversations about their brand skyrocketed, and they can tie that back to a specific social media campaign, event, or issue. Moreover, Brand24 conducts a sentiment analysis of the mentions so you know if the tone in which people are talking about your brand is positive, negative or neutral.

It also generates AI reports that offer insights, trends, and recommendations, along with detecting the presence and reputation scores of the brand. Users can set up competitor monitoring projects to gain insights into their competitors’ strategies, influencers, and more.

Pros

Real-time monitoring of brand mentions across various platforms.
Offers social listening and sentiment analysis for actionable insights.
Provides detailed reports and analytics on brand performance.
Customisable alerts to stay informed on brand mentions instantly.
User-friendly interface for easy navigation and use.
Integrates with major social media platforms for comprehensive monitoring.
Great for tracking influencers and measuring campaign performance.

Cons

Limited features on the basic plan, requiring an upgrade for full access.
The interface can be overwhelming for new users at first.
Some users report occasional data inaccuracies or delays.
Lacks advanced automation features compared to other tools.
May be expensive for small businesses or startups on higher-tier plans.

Pricing

Brand24 offers a range of pricing plans, starting from $49/month for the Individual plan. The Professional plan costs $99/month, and the Enterprise plan is customised with pricing based on business needs. While it provides great value, the cost might be high for small businesses looking for basic features.

Ratings

Brand24 has generally positive reviews, with users praising its ease of use and real-time monitoring capabilities. It holds an average rating of 4.5 out of 5 on several review platforms, with many highlighting its excellent customer support and comprehensive reporting features.

3. Analisa

Analisa.io is a social media analytics tool focusing primarily on Instagram, TikTok, and Twitter. It audits and analyses public social media accounts, providing users with valuable metrics such as average engagement, total video views, most-used hashtags, and posting activity.

The tool is handy for influencer marketing campaigns as it helps measure and analyse influencer performance, engagement rates, audience demographics, and campaign effectiveness. It offers hashtag tracking and analysis to optimise content strategy and provides detailed yet easy-to-understand reports that can be shared with team members or clients.

Pros

Provides in-depth Instagram and TikTok analytics for businesses.
Offers influencer marketing tools to track and manage campaigns.
Generates detailed reports on audience demographics and engagement.
Tracks real-time performance metrics to optimise social media strategies.
Allows competitive analysis to benchmark against top industry players.
User-friendly interface with easy navigation and quick data access.

Cons

Limited to Instagram and TikTok, lacks support for other platforms.
Some features may be overwhelming for beginners without prior analytics experience.
Pricing can be high for businesses on a tight budget.
Data accuracy may vary depending on platform updates and changes.

Pricing

Analisa.io offers various pricing tiers, including a free trial for new users. Paid plans start from $29 per month and can go up depending on features and usage. While the platform is affordable for small businesses, larger enterprises may find the higher-tier plans more suitable for their needs.

Ratings

Analisa.io has an average rating of 4.5 out of 5 stars across review platforms. Users praise its detailed analytics, user-friendly interface, and reliable influencer tracking features. However, some mention that the pricing might be a concern for startups and small businesses.

4. Upfluence Free Plugin

The Upfluence Free Chrome Plugin helps conduct social media audits. It allows users to check the details of Instagram, Twitter, Pinterest, TikTok, YouTube, and Twitch accounts. The extension provides demographic information about the engaged audience and insights into average engagement and post frequency for any profile. Key features include profile analysis, audience analysis, and engagement metrics, making it a valuable tool for conducting influencer audits.

Pros

Offers influencer marketing tools for identifying, managing, and tracking influencers.
Provides detailed analytics to measure influencer campaign performance.
Customisable influencer search filters for precise targeting.
Allows seamless integration with eCommerce and social media platforms.
Provides a vast influencer database with various niches and categories.
Easy-to-use dashboard for campaign management and performance tracking.

Cons

Can be expensive for small businesses or startups.
The platform might require a learning curve for beginners.
Some users report limited support during high-traffic times.
Limited free trial access and features.

Pricing

Upfluence offers customised pricing based on business needs, with packages designed for both influencers and brands. Since it’s an enterprise-level platform, the cost can vary significantly depending on the features and services you require. Pricing details are available upon request, and businesses typically pay for access to premium tools and services.

Ratings

Upfluence has received positive reviews for its influencer marketing capabilities, with an average rating of 4.5/5 from users. Many users appreciate the platform’s ability to streamline influencer discovery, campaign management, and analytics. However, some users note its pricing may be a barrier for smaller companies.

5. NapoleonCat

NapoleonCat is a comprehensive social media audit tool offering features to manage, analyse, and report on social media platforms such as Facebook, Instagram, Twitter, LinkedIn, and YouTube. Users can track engagement rates, reach, hashtags, follower growth, and demographics of their profiles. The tool allows benchmarking performance against competitors, providing insights into their strategies and audience resonance.

NapoleonCat also offers social media management features, including publishing and scheduling posts, making it a versatile and comprehensive tool for social media management and auditing purposes.

The tool allows benchmarking performance against competitors, providing insights into their strategies and audience resonance. NapoleonCat also offers social media management features, including publishing and scheduling posts, making it a versatile tool for social media management and auditing purposes.

Pros

User-Friendly Interface: Intuitive design facilitates easy navigation and quick learning.
Comprehensive Social Media Management: Manage multiple accounts and platforms from a single dashboard.
Effective Moderation Tools: Efficiently handle and respond to customer interactions.
Robust Analytics: Generate detailed reports to track performance and audience engagement.
Reliable Customer Support: Responsive and helpful assistance to resolve issues promptly.

Cons

Learning Curve for Beginners: New users may find the platform’s features complex initially.
Pricing Considerations: Higher cost may be a concern for small businesses or startups.
Limited Historical Data Access: Some users report restricted access to past data.

Pricing

NapoleonCat offers tiered pricing plans to accommodate various business needs. The Standard plan starts at $32 per month, while the Pro plan begins at $76 per month. Both plans offer annual payment options with two months free. The Pro plan includes additional features such as automated moderation and extended data retention.

Ratings

Users rate NapoleonCat highly for its user-friendly interface and comprehensive features. On G2, it holds a 4.8 out of 5 rating, reflecting strong user satisfaction.

6. HypeAuditor

HypeAuditor is a specialised tool focusing on influencer analytics and fraud detection across platforms like Instagram, Twitter, Twitch, YouTube, and TikTok. It offers detailed insights into influencers’ audience demographics, engagement rates, and other crucial metrics.

Moreover, it can identify fake followers and artificial engagement, ensuring collaboration with genuine influencers. With HypeAuditor, users can effectively monitor the effectiveness of their influencer marketing campaigns through features like influencer audit and campaign tracking.

Pros

Provides accurate influencer marketing analytics and performance tracking.
Helps identify and evaluate influencers with real, authentic audiences.
Offers detailed reports on audience demographics and engagement metrics.
Provides competitive analysis to compare influencers’ performance.
User-friendly interface with easy-to-read insights and data.
Suitable for both small businesses and large enterprises.
Helps brands build data-driven influencer marketing strategies.

Cons

Pricing may be too expensive for smaller businesses or startups.
Some features are limited on the lower-tier plans.
Limited customer support options for troubleshooting issues.
Focuses mainly on Instagram and YouTube, with limited support for other platforms.
Data accuracy may vary depending on the influencer’s profile.

Pricing

HypeAuditor offers various pricing plans, with a basic plan starting at $149/month. The higher-tier plans offer advanced features such as detailed influencer analytics, audience demographics, and competitive benchmarking. Prices vary based on the features and number of users, making it suitable for different business sizes. However, its pricing may be considered high for small businesses or startups with limited budgets.

Ratings

HypeAuditor generally receives positive feedback, with many users praising its accuracy and depth of influencer analysis. It holds an average rating of 4.5/5 based on user reviews. Customers appreciate the platform’s ease of use, reliable data, and actionable insights for influencer marketing campaigns. However, some users have expressed concerns over the pricing and customer support.

7. Buffer

Buffer is primarily recognised as a social media management tool but also provides some analytic features. It facilitates scheduling, publishing, and managing posts across various platforms such as Facebook, Instagram, Twitter, LinkedIn, TikTok, and Pinterest.

While it focuses on these management functions, Buffer does offer account analytics, stories and post analytics, and insights into audience demographics. However, it may lack the comprehensive features of dedicated social media audit tools, such as competitor and sentiment analysis.

Pros

Simple and intuitive interface, ideal for beginners.
Supports multiple social media platforms, including Facebook, Twitter, LinkedIn, and Instagram.
Easy scheduling and content publishing for different time zones.
Provides detailed analytics and reporting for performance tracking.
Offers team collaboration features for seamless workflow.
Affordable pricing plans suitable for various business sizes.
High-quality customer support with responsive assistance.

Cons

Limited functionality for Instagram Stories and direct messaging.
Analytics for Instagram and LinkedIn are less detailed compared to other platforms.
Some features, like advanced reporting, are only available in higher-tier plans.
Limited integrations with third-party tools for advanced functionalities.

Pricing

Buffer offers multiple pricing plans starting from a free plan with limited features. Paid plans start at $15 per month for the Essentials plan, which includes basic features and analytics. The Team and Agency plans are priced higher, with more advanced features like team collaboration and additional social accounts. It provides a 14-day free trial for its paid plans.

Ratings

Buffer is highly rated with an average score of 4.5/5 on popular review platforms. Users praise its simplicity, ease of use, and excellent customer support. However, some users feel that its features could be more comprehensive for larger businesses and marketing teams.

8. Crowdfire

Crowdfire is a social media management tool that enables content curation, post scheduling, and publishing across platforms like Facebook, Instagram, Twitter, Pinterest, and LinkedIn. Notably, it does not support TikTok. While Crowdfire provides some analytics features, including post-performance tracking, follower data, and competitor analysis, its analysis may not be as thorough as other tools.

One major limitation is the absence of Twitter analytics. Nonetheless, it remains a valuable tool for managing social media profiles and engaging with audiences.

Pros

Offers comprehensive social media management across various platforms.
Allows scheduling posts, managing content, and tracking performance.
Provides powerful analytics and insights into social media engagement.
Helps in discovering and managing influencers for marketing campaigns.
Offers a content curation tool to discover and share relevant articles.
Includes a mobile app for on-the-go management.
Supports multiple social media accounts, ideal for businesses with diverse channels.

Cons

The free plan offers limited features compared to paid plans.
Some users report occasional issues with post scheduling and errors.
Limited functionality in the reporting and analytics for advanced users.
Integration with some platforms, like LinkedIn, is restricted.
Customer support is not as responsive as some competitors.

Pricing

Crowdfire offers a free plan with basic features. Paid plans start at $7.48/month for the “Plus” plan, which includes advanced scheduling and analytics. The “Premium” plan is available at $37.48/month, providing access to additional features like multiple accounts and priority support. Custom plans are also available for enterprise-level businesses, offering more advanced options.

Ratings

Crowdfire has generally positive reviews with an average rating of 4.3/5. Users appreciate its ease of use, scheduling capabilities, and content curation tools. However, some users have expressed dissatisfaction with the limitations of the free plan and occasional glitches.

9. Agorapulse

Agorapulse offers a comprehensive suite of features to assist businesses in managing their social media activity and evaluating their performance. Agorapulse provides reporting and analytics features to gain insights into various aspects of social media performance by supporting platforms like Facebook, Instagram, LinkedIn, YouTube, and TikTok.

Users can track metrics such as engagement, audience growth, and content performance while benefiting from competitor analysis and automated report generation. With its focus on content scheduling, publishing, monitoring, and analytics, Agorapulse is a versatile tool for enhancing social media marketing strategies.

Pros

User-friendly interface, making social media management easy.
Offers powerful tools for scheduling, reporting, and analytics.
Allows seamless social media monitoring and engagement across platforms.
Provides comprehensive social listening features for audience insights.
Includes a robust inbox to manage all social media messages.
Supports team collaboration with customisable user roles and permissions.
Offers excellent customer support with prompt responses.
Reliable analytics and detailed reports for performance tracking.

Cons

Some advanced features may require a learning curve.
Limited integrations with niche social media platforms.
Pricing may be on the higher side for small businesses.
The mobile app lacks certain functionalities compared to the desktop version.

Pricing

Agorapulse offers four pricing plans: Pro, Premium, Enterprise, and a free trial. The Pro plan starts at $99/month, suitable for small businesses with basic features. The Premium plan costs $199/month, providing more advanced tools for growing businesses. For large organisations, the Enterprise plan offers custom pricing and includes added features like advanced reporting and unlimited users. A 30-day free trial is available to explore its features before committing to a paid plan.

Ratings

Agorapulse receives an average rating of 4.7/5 across various review platforms. Users praise its ease of use, customer support, and comprehensive features. Many mention the platform’s value for money, especially for teams managing multiple social media accounts. However, a few users have expressed concerns about the pricing and occasional limitations on integrations. Overall, it’s highly recommended for businesses looking for a complete social media management solution.

10. Iconosquare

Iconosquare offers a comprehensive social media audit solution covering Instagram, Facebook, Twitter, LinkedIn, and TikTok profiles. The tool provides detailed analytics on various performance metrics, including engagement rate, follower growth, and best posting times. Users can create custom reports tailored to their specific social media metrics preferences.

Iconosquare also offers in-depth analytics for Instagram Stories and the ability to analyse promoted Instagram posts. Moreover, users can add competitor profiles to their dashboard and track their key metrics, facilitating effective competitor benchmarking. While the tool offers a social listening feature, it is limited to Facebook and Instagram.

Pros

Comprehensive social media analytics for Instagram, Facebook, and TikTok.
Easy-to-use interface with customisable dashboards and reports.
Detailed insights into follower engagement, growth, and content performance.
Schedule posts and manage content for multiple social media accounts.
Offers hashtag tracking and content performance analysis.
Provides competitor analysis to benchmark performance.
Excellent customer support with responsive service.

Cons

Limited social platform support (focuses primarily on Instagram, Facebook, and TikTok).
Some features may require a steep learning curve for beginners.
High pricing for small businesses or individual users.
Lack of advanced analytics for platforms outside of Instagram and Facebook.

Pricing

Iconosquare offers three pricing tiers: Pro, Advanced, and Agency. Prices start at $29/month for the Pro plan, suitable for individuals and small businesses. Advanced plans, starting at $59/month, offer more features for growing businesses. Custom pricing is available for agencies with higher needs.

Ratings

Iconosquare holds an average rating of 4.5 out of 5 stars on various review platforms. Users praise its ease of use, robust analytics, and excellent customer support. However, some find it expensive for smaller businesses and would prefer more platform integrations.

11. Sendible

Sendible is a versatile social media audit tool designed to deliver actionable business insights. Supporting a wide range of social networks, including Instagram, Facebook, TikTok, Twitter, LinkedIn, Google My Business, YouTube, and WordPress. Sendible enables users to generate reports to discover insights into performance metrics such as engagement and audience growth.

Additionally, the tool assists in identifying the best times to post, the most active followers, and the highest-performing posts. Like other mentioned tools, Sendible allows users to plan and schedule content across multiple social media platforms, making it a valuable asset for social media management and auditing purposes.

Pros

User-friendly interface for easy social media management.
Allows scheduling and posting on multiple social media platforms.
Robust analytics and reporting tools for performance tracking.
Integrates with a wide range of social networks and tools.
Collaborative features for team-based social media management.
Customisable dashboards for detailed insights and reports.
Excellent customer support with quick response times.
Supports content approval workflows, useful for agencies.

Cons

Can be pricey for small businesses or startups.
Some users report slow loading times during high traffic periods.
Limited features in the lower-tier plans.
No native support for Instagram Stories scheduling.
Steep learning curve for beginners in advanced features.

Pricing

Sendible offers several pricing plans to cater to different business needs. Plans range from $29/month for the “Creator” plan to $299/month for the “Large Team” plan. Custom pricing is available for enterprise-level solutions.

Ratings

Sendible receives generally positive feedback from users, with a rating of 4.5/5 on various review platforms. Customers appreciate its ease of use, customer support, and extensive integrations. However, some users mention its pricing as a downside, especially for smaller companies.

12. Rival IQ

Rival IQ offers a user-friendly social media audit tool that simplifies competitor analysis across Facebook, Instagram, Twitter, TikTok, and LinkedIn. With a free 14-day trial, users can access in-depth analytics on their social performance and benchmark against industry top performers. Customisable dashboards allow easy tracking of personal and competitor campaigns, providing up-to-date metrics for various social media accounts.

The platform also includes a social listening tool to monitor mentions on Instagram and Twitter. Pros include highly customisable reports with industry benchmarks, aiding social media managers in staying ahead of the competition. Rival IQ also offers a free social media audit course for new users. However, the tool does not track Pinterest or Snapchat analytics. Depending on features and users, pricing ranges from $239 to $519 monthly.

Pros

Comprehensive Social Media Analytics: Offers in-depth analysis across multiple platforms, including Instagram, Facebook, Twitter, TikTok, LinkedIn, and YouTube.
Competitive Benchmarking: Enables users to compare their social media performance with competitors, providing valuable insights for strategic planning.
Customisable Dashboards and Reports: Allows creation of tailored dashboards and reports, facilitating easy sharing and presentation of data.
Social Listening Capabilities: Monitors brand mentions and sentiment across various sources, aiding in reputation management.
Influencer Tracking: Identifies and tracks influencers relevant to your industry, assisting in effective influencer marketing campaigns.
Hashtag Analytics: Provides insights into hashtag performance, helping optimise content reach and engagement.
Scheduled Exports and Alerts: Supports automated report exports and alerts for timely updates on competitor activities.

Cons

Learning Curve for New Users: Some users find the platform’s setup and navigation challenging initially.
Limited Social Listening Features: The social listening component may not be as robust as some users desire.
Pricing Considerations: The cost may be higher for small businesses or startups, potentially limiting accessibility.
Absence of LinkedIn Analytics: Currently, LinkedIn analytics is not supported, which may be a limitation for some users.
Data Stagnation Concerns: Some users have noted that data updates have been slow, particularly in paid social areas.

Pricing

Rival IQ offers multiple pricing tiers based on business needs. The Drive plan costs $239/month, providing essential analytics. The Engage plan is priced at $329/month, with advanced features, and the Engage Pro plan costs $519/month for comprehensive analysis.

Ratings

Rival IQ has earned positive reviews from users, with a rating of 4.5 out of 5 stars on Capterra. It has a 4.4/5 rating on G2, praised for its ease of use. On SaaSworthy, it scores 4.4/5, reflecting overall user satisfaction with the platform’s features.

13. Sprout Social

Sprout Social offers a comprehensive social media management tool with auditing capabilities across significant platforms such as Facebook, Twitter, Instagram, LinkedIn, Pinterest, and TikTok. Users can schedule content, engage with audiences, and track performance metrics through a unified inbox.

Pros include easy-to-use reporting features and competitive analysis functionalities. However, some users find certain aspects, like tagging posts, tedious and report disorganised customer support. Pricing starts at $249 per month, scaling based on the number of social profiles linked and access to additional features.

Pros

Comprehensive social media management with publishing, engagement, and analytics features.
Robust social listening tools to understand audience sentiment and trends.
Intuitive and user-friendly interface for seamless navigation.
Advanced reporting tools for detailed insights and performance tracking.
Team collaboration features for effective workflow management.
Integration with major social platforms like Facebook, Instagram, and LinkedIn.

Cons

Pricing is on the higher side, which may not suit small businesses.
Limited customisation options for certain reports.
No free plan, only a free trial is available.

Pricing

Sprout Social offers three pricing tiers starting at $249 per user/month for the Standard Plan. The Professional Plan is $399 per user/month, and the Advanced Plan costs $499 per user/month. Each plan includes a 30-day free trial.

Ratings

Sprout Social consistently receives high ratings from users for its intuitive design and powerful features. It is often rated 4.5 out of 5 on platforms like G2 and Capterra, highlighting its reliability and efficiency for businesses of all sizes.

14. Talkwalker

Talkwalker utilises AI-powered social listening features to monitor conversations across the internet, aiding in tracking industry trends and customer sentiment. Its analytics tools help uncover fan and customer data to inform social media strategy decisions.

Pros include real-time market trend insights and data collection from millions of websites, providing a comprehensive view of the brand’s online presence. However, some users report irrelevant mentions and a non-intuitive interface. Pricing options are available upon consultation with the Talkwalker team, catering to individual business needs.

Pros

Advanced social listening capabilities for monitoring online conversations.
AI-powered analytics for deep insights into brand performance and trends.
Comprehensive visual analytics, including image recognition and sentiment analysis.
Supports multi-channel monitoring across websites, social media, and news platforms.
Customisable dashboards for real-time data visualisation.
Integration with popular tools like Google Analytics and Hootsuite.
Global coverage with support for multiple languages.

Cons

Pricing is on the higher side for small businesses.
The interface can feel complex for new users.
Requires time to fully utilise all advanced features.

Pricing

Talkwalker offers a range of pricing plans tailored to different business needs. Pricing is not disclosed publicly and depends on the level of customisation and features required. Businesses must contact Talkwalker for a personalised quote.

Ratings

Talkwalker is highly rated for its robust analytics and social listening features. On platforms like G2 and Capterra, it typically scores above 4.5/5. Users praise its accuracy and data coverage but suggest interface improvements for beginners.

15. Keyhole

Keyhole offers a robust social media audit tool focused on analytics, allowing users to analyse growth, engagement, and competitor performance across Facebook, Twitter, Instagram, LinkedIn, TikTok, and YouTube. Through social listening, the platform provides real-time insights into brand performance, influencer marketing effectiveness, and emerging trends.

Users can schedule posts and receive actionable recommendations to optimise social media strategy. While the tool offers comprehensive analytics, limitations on historical data and platform availability may hinder complete performance analysis. Pricing starts at $49 monthly, with custom options available based on specific needs.

Pros

Comprehensive analytics for in-depth social media performance insights.
User-friendly interface facilitating easy navigation and utilisation.
Efficient metrics tracking to monitor campaign effectiveness.
Detailed information aiding in informed decision-making.
Robust campaign management features for streamlined operations.

Cons

Some users report data inaccuracies affecting reliability.
Perceived as expensive, especially for small businesses.
Steeper learning curve for new users due to feature complexity.

Pricing

Keyhole offers campaign-based pricing, starting at $100 per campaign. This model allows businesses to pay based on the number of social listening mentions during a campaign. For detailed pricing tailored to specific needs, it’s advisable to contact Keyhole directly.

Ratings

On G2, Keyhole holds a rating of 4.2 out of 5 stars, based on user reviews. Users appreciate its comprehensive analytics and user-friendly interface. However, some have noted concerns regarding data accuracy and pricing.

16. Zoho Social

Zoho Social is an all-in-one social media management tool with auditing capabilities, supporting Facebook, Twitter, LinkedIn, Instagram, and Google Business Profile. Users can schedule posts, track performance metrics, and create customised dashboards to monitor engagement and feedback.

Ideal for small businesses, Zoho Social offers convenience and collaboration for growing teams. However, advanced features may be restricted behind paywalls, and users have reported occasional issues with functionality. Pricing ranges from free to $40 monthly for businesses, with separate plans available for agencies.

Pros

Schedule unlimited posts across multiple social media platforms.
Monitor brand mentions and relevant keywords in real-time.
Create custom reports to analyse social media performance.
Visualize content pipeline with an intuitive publishing calendar.
Direct scheduling to Instagram, including publishing visuals and monitoring Visualise.
Manage multiple brands and clients with a single platform, ideal for agencies.

Cons

Some advanced features may require higher-tier plans.
The platform’s comprehensive tools might present a learning curve for new users.
Limited features in the free plan compared to paid versions.

Pricing

Zoho Social offers a 15-day free trial for new users. Paid plans are available on both monthly and yearly subscriptions, with options tailored for businesses and agencies. Specific pricing details can be found on their official website.

Ratings

Zoho Social is highly rated by its customers, with scores such as 4.8/5, 4.7/5, and 4.6/5 on various platforms. Users appreciate its comprehensive features and user-friendly interface. These ratings reflect its effectiveness as a social media management tool.

17. Socialinsider

Socialinsider is a premier social media audit tool, offering advanced features for measuring and reporting social media performance across platforms like Facebook, Instagram, LinkedIn, TikTok, Twitter, and YouTube. The tool provides comprehensive analytics, including historical post-data analysis, keyword categorisation, and competitor comparison, enabling users to gain insights into their brand’s social media presence.

With Socialinsider, social media professionals and marketing managers can conduct thorough audits, track campaign performance, and tailor strategies to optimise results. The tool’s monthly pricing starts from $99, with a 14-day free trial. Users praise Social Insider for its industry reports, social media audit capabilities, and excellent customer service.

Pros

Comprehensive social media analytics and reporting capabilities.
Ability to build extensive reports downloadable as PDF and PPT files.
Provides insights not available from native Facebook analytics.
Simple interface facilitating easy comparisons and benchmarking against competitors.
Responsive support team that rapidly develops new features.

Cons

The platform’s extensive features may present a learning curve for new users.
Limited information available regarding specific cons from the provided source.

Pricing

Socialinsider’s pricing starts at $99 per month, allowing management of up to 20 social media accounts. This competitive pricing structure makes it accessible for businesses of various sizes, offering substantial value through its extensive feature set. A 14-day free trial is available for users to explore the platform’s capabilities.

Ratings

Users have expressed positive feedback about Socialinsider, highlighting its robust analytics and reporting tools. The platform’s ability to generate comprehensive reports and provide unique insights is particularly appreciated. The user-friendly interface and proactive customer support contribute to favourable user experiences.

18. Planoly

Planoly offers both basic and advanced analytics for Instagram and Pinterest, making it a versatile tool for social media management. Its free plan provides basic analytics without restricting access to specific time frames, while the Solo plan offers advanced Instagram analytics and suggestions for optimal posting times. Priced at less than $10 per month, the Solo plan can be a cost-effective option for businesses focusing primarily on Instagram and Pinterest.

Key features include basic and advanced analytics, post-scheduling, and suggestions for the best times to post. Planoly’s straightforward setup and practical workarounds for Instagram linking make it suitable for businesses of all sizes. However, it’s worth noting that auto-posting is limited to Instagram Business accounts. Overall, Planoly earns a rating of 4.5 out of 5 stars for its user-friendly interface and comprehensive features.

Pros

A visual and user-friendly interface simplifies social media planning.
Integrates content creation, scheduling, and analytics in one platform.
Offers customisable layouts to design appealing social media grids.
Provides tools for building an online creator store to monetise content.

Cons

Some users may find the range of features overwhelming initially.
Advanced features may require a learning curve for new users.
Limited functionality on the free plan compared to paid tiers.

Pricing

Planoly offers a free plan with basic features. Paid plans start at $16 per month, or $14 per month when billed annually, for the Starter plan, which includes one social set, up to 60 uploads per month, and access for one user. Higher-tier plans are available with additional features and capabilities.

Ratings

Users appreciate Planoly’s visual approach and ease of use, noting that having everything in one place saves time. Some users have reported successfully scaling their businesses using Planoly’s customisable features. However, new users may need time to fully explore and utilise all available tools.

19. ContentCal

ContentCal stands out with its comprehensive suite of features for social media management, including its analysis tool, which presents performance data through visual and user-friendly charts. Notably, it offers advanced analytics, allowing users to track growth across organic and paid channels and detailed follower demographics. Unlike competitors with limited data access, ContentCal permits analysis over 12 months.

Its customizable, branded reports are invaluable for showcasing effectiveness to team members and automating monthly delivery for convenience. Key features include competitor analysis, organic data tracking for significant platforms, paid media analytics, and Instagram Story insights.

While pricing starts at $37 per month with a 14-day trial, the platform garners praise for its intuitive interface, direct scheduling capabilities, and collaboration tools, making it suitable for businesses, agencies, and freelancers, earning a commendable rating of 4.7 out of 5 stars.

Pros:

Intuitive calendar interface for easy content creation, planning, and scheduling.
Available on both desktop and mobile platforms for flexibility.
Allows saving ideas as unscheduled posts and creating draft posts for planning.
Drag-and-drop functionality to rearrange content effortlessly.
Connects multiple social accounts for automatic publishing.
Preview the feature to see how content will appear once published.
Facilitates posting across multiple social channels simultaneously.

Cons:

Limited information on advanced analytics and performance tracking features.
No mention of collaboration tools for team-based content management.
Potential limitations in customisation options for specific user needs.

Pricing:

Adobe Express offers a free plan that includes access to the Content Scheduler, allowing up to 1,000 posts per month. The free plan also provides thousands of templates, Adobe Stock photos, videos, music, design assets, and fonts. Upgrading to the Premium plan enables connecting up to three accounts per social channel with the new multi-account publishing feature. For detailed pricing information, please refer to Adobe’s official plans and pricing page.

Ratings:

As of now, specific user ratings for Adobe Express’s Content Scheduler are not provided on the official website. For comprehensive user reviews and ratings, it is advisable to consult third-party review platforms or app stores where Adobe Express is available.

20. Klear

Klear is a comprehensive influencer marketing platform catering to every aspect of launching successful influencer campaigns. With a team of data enthusiasts behind it, Klear offers advanced analytics to support data-driven decision-making.

Among its notable features are a free Facebook page analytics tool and a quick Twitter analysis tool, enabling users to gain insights into follower authenticity and influence. Additionally, Klear allows users to generate free social media reports by simply entering their brand name and contact details, albeit with a waiting period of a day or two.

Key features include influencer analytics, data-driven campaign reports, and real-time notifications for new content. Pricing details are available upon request. The platform’s extensive feature set covers search/discovery, automated recruiting, influencer relationship management, and more across Instagram, YouTube, and TikTok channels. It is a valuable asset for businesses aiming to enhance their influencer marketing strategies.

Pros

Comprehensive influencer marketing platform offering discovery, analysis, management, and measurement tools.
Advanced filters to identify influencers by category, location, influence tier, and audience demographics.
Customisable dashboards for detailed report creation and sharing.
Integration with major social media platforms for seamless monitoring and engagement.

Cons

The interface may be overwhelming for beginners due to its extensive features.
Pricing details are not publicly available, requiring potential users to request a demo.
Some users may find the platform’s comprehensive tools more than necessary for basic influencer marketing needs.

Pricing

Klear does not publicly disclose its pricing information. Interested users are encouraged to book a demo through their website to receive customised pricing details based on specific needs and usage. This approach ensures that clients receive tailored solutions appropriate for their influencer marketing strategies.

Ratings

Klear is recognised as a powerful and user-friendly influencer marketing platform. It is trusted by leading brands such as Nestlé, Walmart, Audi, and H&M. The platform’s comprehensive features and advanced analytics contribute to its positive reputation in the industry.

21. Followerwonk

Followerwonk stands out as a specialised tool for auditing Twitter performance, offering robust features tailored to monitoring brand mentions, social growth trends, and optimising strategies for the platform. Its function is analysing beyond basic analytics. allowing users to conduct in-depth searches within Twitter bios, connect with potential influencers, and segment them based on various parameters such as authority, follower count, or geographic location.

Focusing on competitor analysis, account comparison for influencer discovery, social authority rankings, and tracking follower gains and losses, Followerwonk provides valuable insights to enhance Twitter marketing efforts. Pricing options are flexible, catering to diverse user needs, with a free plan available alongside subscription plans such as Target ($29 per month) and Multitask ($79 per month), ensuring accessibility for businesses of all sizes.

Pros

Comprehensive Twitter analytics, including follower analysis and bio search.
Ability to compare multiple Twitter accounts to identify overlaps and influencers.
AI-powered tools enhance data analysis and strategic insights.
Integration with multiple platforms, including Twitter, Mastodon, Facebook, Instagram, LinkedIn, and Pinterest.
Provides AI-driven Twitter engagement analytics for smarter content strategies.

Cons

Limited to Twitter analytics; may not support other social media platforms extensively.
Some features may require a learning curve for new users.
Recent acquisition by Fedica may lead to changes in platform features.

Pricing

Followerwonk offers various pricing plans to accommodate different user needs. Specific pricing details are not provided on the website; interested users are encouraged to visit the site for the most current information. The platform aims to provide value through its comprehensive analytics tools.

Ratings

While specific user ratings are not available on the website, Followerwonk is recognised for its robust Twitter analytics capabilities. The platform’s recent acquisition by Fedica has introduced AI-powered tools, enhancing its functionality. Users seeking in-depth Twitter insights may find Followerwonk particularly beneficial.

22. SparkToro

SparkToro strongly emphasises audience intelligence, offering insights into audience demographics and preferences across various digital platforms. While its free plan provides sampled insights, subscription plans unlock comprehensive data, enabling marketers to identify accounts that effectively reach their target audience. By leveraging SparkToro’s audience intelligence capabilities, social media marketers can refine their targeting strategies, maximise engagement, and drive better results.

Pros

Provides valuable insights into audience behaviour and preferences.
Helps identify the right influencers and content strategies for your brand.
Offers a user-friendly interface with easy-to-navigate features.
Allows you to analyse audience sources across social media, blogs, and websites.
Provides in-depth reports on audience interests and engagement.
Great for targeting and refining marketing efforts based on audience data.

Cons

Limited data for smaller, niche audiences.
May not be suitable for businesses with very specific or local markets.
Lacks some advanced features that other marketing tools offer.
Pricing may be a barrier for startups or small businesses.

Pricing

SparkToro offers a monthly subscription with three different pricing tiers: Basic, Pro, and Enterprise. The Basic plan starts at a more affordable rate, while the Pro and Enterprise plans offer additional features for larger businesses. Pricing depends on the features and data access required.

Ratings

SparkToro is generally well rated for its simplicity and effectiveness in audience research. Users appreciate the valuable insights it provides for refining marketing strategies. However, some feel the pricing structure could be more flexible for smaller companies.

23. Listen360

Listen is a comprehensive Twitter analytics tool trusted by marketers worldwide, offering a range of features designed to automate analysis and optimise social impact. While it does not offer a free plan, it provides access to three free tools: Twitter Assistant, Twitter Snapshot Report, and Instagram Account Checkup. The Twitter Assistant tool, in particular, offers personalised suggestions based on recent tweets to enhance engagement and attract more followers.

Performing in-depth evaluations of their social media presence is necessary for companies that strive to maintain their market leaders’ positions in society in 2025. As new social networking sites are emerging in the market and consumer activity on social media is continuously changing, the use of advanced tools for analyzing and managing the performance of campaigns has become crucial.

Pros

Provides detailed customer feedback and insights for businesses.
Easy-to-use platform for gathering customer reviews and ratings.
Customisable survey templates for collecting feedback tailored to business needs.
Integrates well with various CRM and marketing platforms.
Helps businesses improve customer satisfaction and brand loyalty.
Enables automated collection of reviews and feedback at scale.

Cons

Limited features in the basic plan, requiring upgrades for more advanced tools.
Some users report that customization options for surveys are limited.
The platform can be overwhelming for first-time users due to its complexity.

Pricing
Listen360 offers a pricing model based on the business’s needs. The basic plan starts with limited features, while the premium options come with more advanced tools. Exact pricing details are available upon request.

Ratings
Listen360 is highly rated for its ability to collect and manage customer feedback. Users appreciate its ease of use and integrations with various platforms. However, some users note that the platform could improve in terms of customisation and offering more flexible pricing plans.

24. Squarelovin

Squarelovin is one of the go-to tools for Instagram analytics, which Foreverse has successfully used under the brands Nivea and Stabilo. Apart from general facts, using Squarelovin, users can get detailed reports, statistics, and analytics of Instagram Stories and analysean easy-to-use the profile’s audience.

Through observation of the kinds of posts each platform receives and the time of day when such posts are most likely to be seen, marketers will ensure that their Instagram platforms give the desired results. The global rates for using the application range from €9. It costs $30 per month, and a free plan is available, which means it is suitable for all business sizes and types and offers valuable information to advance on the platform.

Pros

Provides detailed insights into Instagram performance and engagement metrics.
Offers tools for tracking growth, reach, and content performance.
Enables analysis of audience demographics for better targeting.
Includes easy-to-use analytics dashboard to track key metrics.
Helps in tracking Instagram content strategy and improving ROI.
Offers a free basic plan with limited features for small users.

Cons

Some features are limited in the free plan.
May require advanced knowledge of analytics for in-depth insights.
Lacks integrations with other social media platforms beyond Instagram.

Pricing

Squarelovin offers a free plan with limited features for individual users and small businesses. For those who need advanced analytics, they provide premium plans that unlock additional features. Pricing details are available upon request, tailored to specific business needs.

Ratings

Squarelovin is well rated by users for its simplicity and ease of use. Many appreciate its Instagram-centric approach, helping users track detailed insights on their Instagram accounts. However, some users feel the free plan lacks enough advanced tools for larger businesses.

Conclusion

Analysing the context of social media audit tools in 2025 has shown that numerous tools are available for businesses of different sizes with various marketing goals and expectations. As we have seen, from the all-encompassing social media monitoring platform to a focused influencer analysis tool, today’s business has numerous features and capabilities that will assist in the qualitative analysis of social media results, as well as implementing strategies and ensuring that these are monitored efficiently.

These tools help users determine how large their target micro-audiences are, keep track of how their brand is represented or advertised, analyse their competitors’s activities, and adjust their social networking strategies based on these social insights.

For companies to sustain themselves in the ever-evolving digital environment, it is crucial to use the above essential audit tools in social media efforts to maintain the competitive edge, deliver effective and meaningful messages, and achieve valuable objectives on all of the social media outlets mentioned in the article.

Furthermore, with the help of data science and different analytic tools available today, every business can unlock possibilities to grow, expand into social media platforms, and succeed in the social media marketing environment.

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