Social Media Image Size Guide For All Platforms for 2025

Your social media posts are the most crucial for creating brand awareness.
According to a report, 60% of brands use photos and videos extensively as their social media marketing strategies.
But before starting to post, you should know that every platform has guidelines and rules that are of different sizes.
For all the major social media platforms, let’s look at an extensive guide on image guiding.
Social Media Size Guide for major social media platforms
CATEGORY | ||||
PROFILE PHOTO | 320 x 320 px | 196 x 196 px | 400 x 400 px | 400 x 400 px |
COVER PHOTO | N/A | 851 x 315 px | 1128 x 191 px | 1500 x 500 px |
LANDSCAPE | 1080 x 566 px | 1200 x 630 px | 1200 x 627 px | 1600 x 900 px |
PORTRAIT | 1080 x 1350 px | 1080 x 1350 px | 1080 x 1350 px | 1080 x 1350 px |
SQUARE | 1080 x 1080 px | 1080 x 1080 px | 1080 x 1080 px | 1080 x 1080 px |
Instagram image guide
Instagram is one of the best platforms to post your creative visuals. It’s one loved by both customers and brands.
This platform has one of the wonderful features, which enables sharing creative reels and photos which enhances the visual storytelling opportunity for every brand.
Also, it is leading among all social media platforms, because of bringing new features like Instagram stories and broadcast channels which is a new space to explore.
In Instagram creating a well-crafted profile is very important. Especially for brands to design a theme and a color palette for all posts.
After that’s done, then you can bring in a variety of posts in different formats – Feed posts, stories, reels, carousels, etc. and see what works best for your brand and keeps your followers engaged.
Instagram profile photo
Recommended image size: 320 x 320 pixels. ( Although according to mobile it displays at 110 x 110 pixels).
Instagram profile photos are displayed in a circle, so be careful to put your subject in the center so that it doesn’t get cropped from the edges.
Instagram Feed Posts
While posting anything on your Instagram feed you will have options of several formats, but you need to select which one best suits your content.
Also while choosing to prioritize mobile audience first, it’s important to optimize the posts according to mobile users’ interface as most people open the Instagram App on their smartphones.
Recommended image sizes:
- Portrait: 1080 x 1350 pixels with an aspect ratio of 4:5.
- Square: 1080 x 1080 pixels with an aspect ratio of 1:1.
- Landscape: 1080 x 566 pixels with an aspect ratio of 1.91:1.
- Instagram supports image aspect ratios between 1.91:1 and 4:5.
It is advised that you should post photos with a width of 1080 pixels and a height of 566 to 1350 pixels, depending on the desired aspect ratio you’re looking for high-quality results.
Instagram crops out the photos if you post them at a higher resolution than this or expands the image if it’s of a lower resolution than this.
Your photo displays at 161 x 161 px after you post it on your Instagram feed.
You can also post a maximum of 10 images as an Instagram carousel post.
Instagram Stories
Even though Instagram stories don’t last long for a long period in your profile, it’s still important to put an effort into designing them.
It should be attractive and creative enough so that your followers like it while viewing your story.
It’s in vertical format so your aspect ratio dimension should be 9:16.
- Recommended image size: 1080 x 1920 pixels.
The minimum resolution is 600 x 1067 pixels, so it is recommended to keep your posts above this resolution.
The maximum file size for Instagram stories is 4GB.
Instagram Reels
Instagram reels have the same aspect ratio and sizes as Instagram stories.
Recommended image size: 1080 x 1920 pixels and aspect ratio 9:16.
Your reels are cropped down to a 4:5 ratio in the home feed and a 1:1 square image in the profile feed.
Therefore, important things should be always placed at the center so that it doesn’t appear odd in your profile feed.
Facebook image guide
Facebook is one of the biggest social media platforms globally, it is proven to be one of the potent means of engaging and connecting modern-day users.
Additionally, it’s an excellent visual platform where you can showcase your brand and use engaging photos and videos to convey real-time stories.
The kind of photos you post on your Facebook feed or stories show how you portray your brand to the world. Thus make sure your images posted are at par in your profile.
Facebook profile photo
Recommended image size: 196 x 196 px
The Facebook profile photo appears in a circle shape, so it’s necessary to ensure to keep your subject’s image inside the “safe zones” so that nothing is cropped out.
According to different devices, display size varies.
- For desktop, it displays at 176 x 176 pixels.
- For smartphones, it displays at 196 x 196 pixels.
- For most feature phones, it displays at 36 x 36 pixels.
A PNG file is considered best if your profile picture is a text or a logo representing your brand.
Facebook cover photo
The cover photo should be more creative than a profile photo as it is larger. However, the image might appear stretched if you don’t use the correct resolution.
- Recommended image size: 851 x 315 pixels for best output.
But you can also use a minimum of 400 px wide and 150 px tall.
According to different devices, display size varies.
- For desktop, it displays at 820 x 312 pixels.
- For smartphones, it displays at 640 x 360 pixels.
A PNG file will give the best results if the cover photo includes a logo or text.
Less than 100 kilobytes of sRGB JPEG image will be the best type that will load your cover photo the fastest.
Facebook shared image
Recommended image size: 1200 x 630 pixels.
The above size is of the landscape format which gives the best results. But you can post your images in other formats as well.
- Square: 1080 x 1080 pixels.
- Portrait: 1080 x 1350 pixels.
Facebook stories
- Recommended image size: 1080 x 1920 pixels.
Facebook stories are vertical landscape images similar to Instagram stories with a 9:16 aspect ratio.
Focus on keeping all the important information or images at the center of your story so that other elements don’t cover it.
Twitter (X) image guide
Twitter now known as X is for the to-the-point and short messages, but it’s also an image-sharing social media platform.
By using images and videos you can make your information more interesting for users to read. It gives a richer narrative of your stories to the people.
Similar to other platforms, if you know how to use correct visual images with the content you’re uploading on Twitter, then your brand starts to be recognised by Twitter users fostering your brand image.
Twitter Profile Photo
Similar to other platforms, Twitter also has circular profile photos.
- Recommended image size: 400 x 400 pixels
- Minimum image size: 200 x 200 pixels
- Maximum file size is 2MB in Twitter so ensure you don’t exceed this limit.
Twitter Cover Photo
- Recommended image size: 1500 x 500 pixels
- The maximum file size for header photos is 5MB on Twitter, but it can exceed up to 15MB in formats like GIFs if you’re using the website.
Supported file types by Twitter are PNG, JPEG, and GIF. It doesn’t support BMP, TIFF, or other types.
Try to get as close as you can to the recommended file size so that your images don’t get blurred or stretched out.
Also, the image appears to be a little different on different devices like mobile or desktop, so make sure to check the quality on all devices after you are done with the uploading.
Twitter In-Stream Images
- Recommended image size: 1600 x 900 pixels with a 16:9 aspect ratio.
- Twitter automatically crops in-feed images to 500 x 335 px, where users can then click to expand to 1600 x 900 px.
1600 x 900 px is the ideal size so that nothing from the image is cropped out, but still, you can upload it in different resolutions.
- Square: 1080 x 1080 pixels
- Portrait: 1080 x 1350 pixels.
Aspect ratios are optimized differently depending on the device.
As recommended by Twitter you should use 2:1 or 1:1 on desktop or 2:1, 3:4, 5:4, or 16:9 on mobile.
Other factors you should consider for Twitter in-stream photos:
- The maximum image size is 5 MB.
- Twitter accepts GIF, JPEG, and PNG files.
- It does not accept BMP, TIFF, or other file formats.
- You can post up to 4 images in a post, but this can lead to changing
- the aspect ratio or presentation of the images.
LinkedIn image guide
LinkedIn is one of the biggest platforms for building professional connections.
It’s more than just a place for job seekers or recruiters, it’s a platform where individuals and businesses can meet like-minded professionals, communicate their experiences to them, and build a brand.
Posting high-quality images and content is very important on LinkedIn to represent your essence of professionalism on this platform.
Also, be sure to follow the suggested size guidelines for the images.
LinkedIn Personal Page
- Recommended profile photo size: A minimum of 400 x 400 pixels.
- Recommended cover photo size: 1,584 x 396 pixels.
LinkedIn Company Profile Photo
- Recommended image size: 400 x 400 pixels.
- Images must be a minimum size of 268 x 268 pixels.
- On LinkedIn, your profile photo appears as a square with a 1:1 aspect ratio.
- Maximum file size of 4 MB.
- LinkedIn accepts JPEG, GIF, and PNG file types only.
LinkedIn Post Image Size
- Recommended image size: 1200 x 627 pixels.
- LinkedIn defaults to a 1.91.1 ratio for image posts and link posts.
You can also post images in other dimensions, such as:
- Square: 1080 x 1080 pixels.
- Portrait: 1080 x 1350 pixels.
Image guide for other platforms - TikTok, Pinterest, Youtube and Snapchat
Category | TikTok | Youtube | Snapchat | |
Profile Photo | 200 x 200 px | 165 x 165 px | 800 x 800 px | N/A |
Video Size | 1080 x 1920 px | N/A | 1280 x 720 px | 1080 X 1920 px |
Carousel Size | 1080 x 1920 px | 1000 x 1500 px (portrait) / 1000 x 1000 px (square) | N/A | N/A |
Cover Photo | N/A | 800 x 450 px | 2560 x 1440 px | N/A |
Pin Image | N/A | 1000 x 1500 px | N/A | N/A |
Board Display Image | N/A | 222 x 150 px | N/A | N/A |
Thumbnail Photo | N/A | N/A | 1280 x 720 px | N/A |
Geofilter | N/A | N/A | N/A | 1080 X 1920 px |
TikTok image guide
TikTok has become one of the trendiest platforms to share videos. It’s one of the best platforms to engage and reach new audiences.
Here are the guidelines brands need to follow while uploading images or videos on TikTok.
TikTok profile photo
- Recommended image size: 200 px x 200 px
Your profile photo is the 1st thing people notice while watching your videos. Brands usually put up their logos as profile photos.
The recommended image size is 200 px x 200 px, but it must be at least 20 px x 20 px.
The aspect ratio is 1:1.
The photo will be cropped to a circle.
TikTok Video Size
- Recommended video size: 1080 x 1920 pixels.
- 9:16 is the ideal aspect ratio for TikTok videos.
- Maximum video length can be 3 minutes.
TikTok carousel size
- Recommended image size: 1080 x 1920 pixels.
For effective results, you should use a 9:16 or 1:1 aspect ratio for TikTok carousels, but uploading images with a 4:5 ratio is also possible.
Pinterest image guide
Pinterest is a platform where people search for visual content. You can images on various topics be it food, lifestyle, etc.
Brands can connect with their ideal audience here, so they need to upload eye-catching and inspiring visual content, to engage with their set of target audience.
Additionally, it can also be a great medium to share images of new products, which audiences were unaware of in the past.
So, make sure you deliver a high-quality image to your Pinterest audience.
Pinterest Profile Photo
- Recommended image size: 165 x 165 pixels.
- Like other platforms, your Pinterest profile photo will appear as a circle, so put the main subject at the center to avoid cutting it from the edges.
Your profile will display differently on different areas of the site:
- On the home page, it will display 165 x 165 pixels.
- On the rest of Pinterest, it will display in 32 x 32 pixels.
- The maximum file size is 10 MB.
- You can use a JPG or PNG file type for your profile photo.
Pinterest Cover Photo
- Recommended image size: 800 x 450 pixels.
Pinterest Pin Image
- Recommended image size: 1000 x 1500 pixels for a vertical image.
- It’s recommended by Pinterest to use an image aspect ratio of 2:3 for your Pin images to give your audience the best visual appeal.
- Pins appear on the feed and boards with a width of 236 pixels.
- The maximum file size is 20 MB.
Pinterest Board Display Image
- Recommended image size: 222 x 150 pixels.
- The smaller thumbnail is 55 x 55 pixels.
Other Pinterest Image Sizes
- For Story Pins, the recommended image size is 1080 x 1920 pixels.
- For Carousel Pins, Pinterest recommends sizing of 1000 x 1500 pixels (portrait) or 1000 x 1000 pixels (square) and an aspect ratio of 1:1 or 2:3. You can include up to five images.
- Videos on Pinterest can be a maximum of 15 minutes and utilize the same recommended sizing and aspect ratios as Carousel Pins above.
YouTube image guide
YouTube is a mainstream platform for every social media user. It’s one of the leading video-sharing platforms in the world.
But apart from creating video content for YouTube you also need to set it up so that your profile is viewed by a large audience.
YouTube Profile Photo
- Recommended image size: 800 x 800 pixels.
- This photo will display at 98 x 98 pixels.
- Make sure your subject is in the center, nothing is cropped out.
YouTube Profile Banner Photo
- Recommended image size: 2560 x 1440 pixels, with a 16:9 aspect ratio.
- The minimum size YouTube accepts for your cover photo is 2048 x 1152 pixels.
- Ensure your text and logos are within the ‘safe zone’ of 1235 x 338 pixels.
- The maximum file size is 6 MB.
YouTube Thumbnail Photo
- Recommended image size: 1280 x 720 pixels, with a minimum width of 640 pixels.
YouTube Video Size
- Recommended video size: A minimum dimension of 1280 x 720 pixels, with a 16:9 aspect ratio.
Snapchat image guide
Snapchat has become one of the most popular social media platforms among the GenZ. It’s the leader of fleeting and brief content.
Also, it has creative filters and tools that allow users to make real-time engagements with their friends.
This app is heavily focused on the 9:16 aspect ratio, and that is reflected while you take snaps and forward them to your followers.
Snapchat Ads Image
- Recommended image size: A minimum of 1080 x 1920 pixels, with a 9:16 aspect ratio.
- The maximum file size is 5 MB.
- Accepted file types are PNG or JPEG.
Snapchat Geofilter
- Recommended image size: A minimum of 1080 x 1920 pixels, with a 9:16 aspect ratio.
- The maximum file size accepted is 5 MB.
Why is it important to resize your images differently for each social media platform?
There is huge competition existing among brands of all industries. It’s because every brand is now understanding the value of marketing their products or services via social media. Each social media platform has specific dimensions for images to display optimally. Using the wrong size can result in cropping, pixelation, or simply a less visually appealing post. Example: A square image on Instagram will be stretched into a rectangle on Facebook, potentially distorting the image and ruining its aesthetic appeal.
Therefore, Locubuzz can become your social media ally. Locobuzz, a powerful social media listening platform , helps you optimize your visual content by providing insights into image performance. Understand which image sizes resonate best with your audience on each platform, and create content that truly stands out.
Locobuzz also tracks how your images are performing across different social channels, helping you make data-driven decisions for future posts.
Today’s youth are extremely engaged with social media, and they most likely purchase products online after looking at the visual appearance of it and checking for product reviews in the comment section.
Thus brands need to create a creative and visually appealing social media profile to engage the maximum audience and deliver them high-quality posts and videos.
Additionally, each social media platform follows a different algorithm, so if you don’t follow its guidelines and upload low-quality images it won’t give you any traction.
Hence it’s essential to engage your audience by posting optimized and good-quality content so that in turn the platform generates more traction for your brand.