25 Most Popular South Indian Influencers in 2024
What makes South Indian influencers so captivating?
Viral comedy sketches to lifestyle and fashion insights, making heads roll locally and globally toward South India’s top creators.
In 2024, they became cultural icons that appeal to humor, style, and relatable content across languages and borders.
Let us look through the 25 most popular South Indian influencers shaping the digital culture and setting new trends in a voice.
25 Most Popular South Indian Influencers in 2024
|
Sr.No. |
Name Of The South Indian Influencers |
Followers On Instagram/ Subscribers |
Genre |
|
1 |
7.73M Subscribers |
Current affairs, Social Issues, History |
|
|
2 |
7.5M Followers |
Lifestyle, Beauty, and Personal content |
|
|
3 |
5.9M Followers |
Music and Personal Life Content |
|
|
4 |
4.6M Followers |
Fashion, Entertainment, and Lifestyle content. |
|
|
5 |
4.3M Followers |
Dance videos, Personal vlogs |
|
|
6 |
3.6M Followers |
Fashion and Lifestyle posts |
|
|
7 |
3.5M Followers |
Personal Life and Entertainment |
|
|
8 |
3.4M Followers |
Comedic sketches, Relatable humor, and Lifestyle content |
|
|
9 |
3M Followers |
Lifestyle, Beauty, and Fashion-related content |
|
|
10 |
3M Followers |
Dance and Personal Vlogs |
|
|
11 |
2.1M Followers |
Lifestyle, Fashion, Beauty, and Entertainment |
|
|
12 |
1.6M Followers |
Comedy skits and Acting |
|
|
13 |
1M Followers |
Recipes and Culinary content |
|
|
14 |
916K Followers |
Cooking techniques, Recipes, and Culinary insights |
|
|
15 |
899K Followers |
Comedy and Relatable content. |
|
|
16 |
577K Followers |
Stand-up Comedy Shows and Music, Acting |
|
|
17 |
561K Followers |
Food blogging content |
|
|
18 |
419K Followers |
Humorous, Music Content |
|
|
19 |
341K Followers |
Lifestyle and Relatable Content |
|
|
20 |
310K Followers |
Food, Travel, Fashion, Modeling |
|
|
21 |
234K Followers |
Fashion and Lifestyle Content |
|
|
22 |
160K Followers |
Food, Fashion, and Travel Content |
|
|
23 |
157K Followers |
Fitness and Bodybuilding |
|
|
24 |
113K Followers |
Lifestyle and Cultural content |
|
|
25 |
86.1K Followers |
Beauty, Fashion, Lifestyle Content |
These influencers have significantly impacted the digital landscape in South India by creating diverse content that resonates with their audiences while celebrating their cultural heritage.
Let’s look into each with details;
1. Madan Gowri - 7.73M Subscribers
Madan Gowri was born on May 28, 1993, in Thoothukudi, Tamil Nadu, and he is an Indian YouTuber and influencer who comes into the limelight mainly for his sharp sarcasm on politics, social issues, as well as a review of cinema.
Madan Gowri was facing a break-up in 2016, and during this moment, his then-girlfriend blocked him across all networks. Therefore, he uploaded a video on YouTube titled ‘Stop Letting Misunderstandings Ruin Your Relationship’.
The video formed a basis for the stardom that Gowri was soon going to experience. It racked up more than 100 views in a few hours. “It was a huge number for me. I would wonder, why so many people are watching me? ” he says.
Madan has shared that, for him, content creation was a way of justifying his personal life struggles because his thoughts and imagination owed it all to YouTube.
“Whichever language you speak, the regional touch is very important. When you are very emotional, you like hearing it in your mother tongue. We listen to the language we know and connect with the most,” he says.
Madan Gowri remains a prominent digital brand, using his platform to discuss important societal issues while entertaining millions of followers.
2. Priya Prakash Varrier - 7.5M Followers
Priya Prakash Varrier became an internet sensation after her viral wink in Omar Lulu’s film, “Oru Adaar Love.”
Priya Prakash Varrier also known as Priya Prakash was born in Punkunnam, Thrissur, Kerala.
She has over 7.5 million followers on Instagram and is also known for acting as well as being a social media influencer, making her the most-searched-for personality through Google in India in 2018.
Priya made her playback singing debut in 2019, for the film Finals alongside Naresh Iyer. She has received much appreciation from the audience for her vocal performance.
3. Sivaangi Krishnakumar - 5.9M Followers
Sivaangi Krishnakumar popularly known as Jeya, is an Indian actress, playback singer, and television personality. Born in Trivandrum, Kerala, on 25 May 2000, to a Malayali mother and a Tamil father.
Sivaangi first garnered success when she went on to participate in the Tamil singing competition, Super Singer 7 in 2019 and was a winner within the top six.
Sivaangi continues to shine and grow in both the music and film industries with connections to viewers using social media channels.
The story speaks much of her dedication to her craft, as well as her great ability to connect to fans through her lively personality and talent.
Sivaangi Krishnakumar is the kind of all-around entertainer who brought out some lively content through various platforms, mainly on music, cooking, and entertaining television.
Sivaangi also actively engages on social media, where she shares glimpses of her personal life, experiments in the kitchen, and behind-the-scenes moments from projects.
4. Pearle Maaney - 4.6M Followers
Pearle Maaney is an Indian actress, lyricist, YouTuber, and television presenter who works in Malayalam shows.
She was brought up in a joint family based in Kochi with roots in Chowara and completed her graduation in media studies from Christ University, Bangalore
Pearle Maaney’s content is as dynamic as her personality giving her followers a peek into her family life or showcasing her latest fashion finds, her posts are always vibrant, authentic, and full of energy.
Pearle Maaney’s influence extends beyond just fashion and entertainment. She has become a trusted voice in parenting and lifestyle content, partnering with brands that align with her ethos.
5. Deepthi Sunaina - 4.3M Followers
Born on November 10, 1998, in Hyderabad, Telangana, Deepthi Sunaina is a popular Indian social media influencer and also an actress.
Notably, she gained popularity mainly through Dubsmash videos posted on her Instagram and Facebook accounts, in which she demonstrated her talent for lip-syncing dialogue lines and song excerpts from famous movies and songs.
Deepthi has millions of followers on social media and covers across Instagram, YouTube, and TikTok.
Her contents involve performing dances and comedy skits on different issues or topics. Even her personal vlogs are interesting for her viewers.
Her popularity and fan base increased when she appeared as a contestant in Bigg Boss Telugu Season 2.
Within a very short period, she transformed herself from being a small-town girl to one of the popular social media celebrities, proving that talent, determination, and honesty could win the crowd on the internet.
6. Divya Bharathi - 3.6M Followers
Divya Bharathi is another name that is also popular as a great South Indian influencer, along with being an actress. She attained popularity because of her acting in Tamil and Telugu films.
She began her career with modeling. She gained fame after winning several titles- “Miss Ethnic Face of Madras” and “Princess of Coimbatore 2016”.
Across all platforms, influencer Divya Bharathi keeps speaking about life, fashion, and life in the entertainment line.
She shares behind-the-scenes action when it comes to acting, and for this reason, relatable content has earned her more fans across platforms.
Out of all the stars influencing South Indian society, Divya Bharathi stands out because she encompasses talents both for acting and modeling along with a strong social media presence.
Her background is the epitome of a mix of dedication and talent making her an inspiring model to aspiring artists in the region.
7. Ashwin Kumar - 3.5M Followers
Ashwin Kumar Lakshmikanthan is a Tamil film actor born on 7 May 1991.
He played the lead roles in the serials Rettai Vaal Kuruvi (2015) and Ninaikka Therintha Manamae (2017).
Ashwin Kumar Lakshmikanthan is an actor and presenter who entertains audiences with the different content available on many platforms.
Most of all, this user posts content related to acting, cooking, and lifestyle, making him show versatile arts skills.
Ashwin posts glimpses of personal life, cooking experiments, and behind-the-scenes moments on social media from his projects.
Engaging his fans through relatable content and authentic interactions has made him a leader in the Tamil entertainment industry.
Ashwin Kumar is quite popular for innovative music videos and short movies. He finds a place among South Indian influencers’ most popular personalities, boasting more than 3.5 million followers currently.
8. Niharika NM - 3.4M Followers
Niharika NM is among the few content creators in India who have been invited to Cannes and Koffee with Karan.
She was born in Chennai, Tamil Nadu, and spent her childhood in Bengaluru, Karnataka.
Niharika began her YouTube journey in 2016 with a video titled ‘Types Of People On Birthdays.
Her breakthrough reel, titled ‘One Way Street It Is,’ went viral and catapulted her to fame.
Niharika quickly gained a large following, surpassing 1 million followers within two months of establishing her Instagram account.
She became an ambassador for YouTube Creators For Change in 2018, representing India twice at the global initiative.
Niharika NM is another influential content creator from the city of Hyderabad, who first gained fame with her comical skit and in-depth content.
She gathered popularity on Instagram with over 2 million followers through quality dialogue delivery and humor quotient.
9. Ahaana Krishna - 3M Followers
Ahaana Krishna who was born on 13th October 1995 is a young and versatile Indian actress, majorly providing her services in Malayalam films.
An actor and an influential social media personality, Ahaana Krishna has become one of the top and highly followed figures in the realm of social media.
The actress boasts more than 3 Million followers on her Instagram page and has more than 980k fans on her YouTube channel where beauty, fashion, and travel content are featured.
Ahaana Krishna is one of the popular influencers who mainly shares fashion, and lifestyle content and has an extensive base on YouTube, cutting across different areas of beauty, style, and experience.
Her makeup tutorials, hauls, and lifestyle vlogs engage diverse followers interested in trendy contemporary ideas.
10. Vishnupriya Nair - 3M Followers
Vishnupriya Nair is a rising South Indian influencer and content creator known for her engaging presence on social media platforms.
She was born on 14 October 1999. Currently, she is 25 years old. She also boasts a vibrant personality and creative flair.
Her content is primarily fashion and beauty, which she sends out through various social media channels.
She posts many different stylistic tips, makeup tutorials, and living vlogs that always hit a chord with her audience.
She is married to another influencer, Akshay Athare. Sometimes, their collaboration brings some interesting dynamics to her content creation process as they sometimes collaborate on the projects.
Her quality content and her passion for fashion and beauty make her a perfect journey as a content creator, inspiring many young people with authentic engagement on social media platforms.
11. Deepika Pilli - 2.1M Followers
Deepika Pilli is a popular Indian model, Instagram star, and YouTuber known for her viral lip-sync videos and fashion content.
She gained fame on TikTok and has since become a prominent social media influencer.
With an impressive online presence, including 2.1 million followers on Instagram and 100k subscribers on her YouTube channel, Deepika Pilli is a beloved figure whose impact reaches far and wide.
Her content covers a wide range of topics, including lifestyle, fashion, beauty, and entertainment, and her influence continues to grow.
Deepika’s impact extends to social media platforms, where she actively connects with her followers and shares her experiences, insights, and the latest trends in the world of entertainment and lifestyle.
Deepika also hosted the famous Telugu dance reality show “Dhee 13” making her name popular in the entertainment industry as well.
12. Alekhya Harika - 1.6M Followers
Alekhya, a YouTuber, actress, and dancer, rose to prominence after appearing in the comic online series “Dhethadi.” She primarily appears in Telugu short films.
Her Instagram is a combination of professionally taken photos and everyday candid shots. Alekhya’s approachable style, skill, and amusing material distinguish her.
She started creating Content In 2017 on YouTube which includes Comedy skits and cultural stuff.
She established herself as a YouTube star when she got above 1.6 million followers for her comic skits to easily reach the minds of the viewers and represent the culture of Telangana through relevant humor.
13. Uma Raghuraman (MasterChef Mom) - 1M Followers
Uma Raghuraman, famously known as the MasterChef Mom, is one of the most popular South Indian influencers and also a food blogger who owns the most extensive knowledge of food and entertaining content on social media.
Uma had begun her culinary journey when she was almost getting married two decades ago.
She had no clue about cooking since she had never learned any before. She must have been inspired by her husband’s foodie lifestyle.
Slowly and steadily, she gained a taste for cooking and distributing recipes.
A prolific writer with over 1,000 vegetarian recipes shared on MasterChefMom, Uma is a richness of varieties cutting across cuisines, from traditional Indian dishes to fusion food and healthy choices such as vegan and gluten-free meals.
She is also popular for her beautiful food photography. One thing that has helped her win the hearts of the readers on platforms such as Instagram.
She inspires millions using her blog and social media platforms to demonstrate healthy dieting while enjoying cooking.
14. Chef Suresh Pillai - 916K Followers
Cooking expert Suresh Pillai is the one South Indian influence, who has produced an incredible path in his cooking journey and offered effective changes in the food industry of India.
When the lockdown had airports shut, Pillai was left stranded in London and chose to stay with a friend, who is also a chef.
With free time on hand, he started posting videos-from the most common things like a cup of tea and a breakfast of idli and dosa to recipes of Malayali household foo, and within 10 days, his 70,000 followers on Instagram became 1 lakh.
His followers on Facebook and YouTube kept increasing too. “I didn’t understand what was happening. All I was doing was cooking with the most common ingredients since it would be hard for people to procure items during a lockdown. But I think the language, a native touch, and my way of talking resonated with people,” says Pillai
His life has been a journey from simple beginnings to the stories of him being this great chef and entrepreneur, inspiring many.
15. Jahnavi Dasetty (Mahathalli) - 899K Followers
The YouTube sensation and the actress for short films, Jahnavi Dasetty, shot into fame because of her “Mahathalli” comic web series.
Her all-time high energy played a crucial role in getting her into NIFT, Hyderabad, and then hooked up with a short film role.
It was while appearing in short films that her common friends produced that she realized she wanted to be an entertainer, irrespective of the medium.
She writes and acts out comedic skits in Telugu and Tamil. Her brand advertisements appear to be very natural and authentic.
She always speaks about things in detail and makes them relevant, which is the hallmark of a good influencer.
One of the top content creators from Andhra Pradesh Jahnavi Dasetty is known as Mahathalli.
She creates comic skits and relatable content. She is widely popular across social media.
16. Alexander Babu - 577K Followers
Alex is another multifaceted Instagram influencer from Chennai. He is a former engineer who is now a comedian and actor as well as a licensed yoga instructor.
His Type of Content involves Stand-up comedy, music, and acting, and is known for his first shot into fame through his musical standup special “Alex in Wonderland,” an Amazon Prime special, which he performed across various countries, and surpassed over 1 million subscribers on YouTube.
On his YouTube channel, this regional comedy influencer in India addresses questions that his fans send him during a live Q&A session.
Alexander Babu is an all-rounder entertainer who can find a rare combination of comedy and music.
He quit his corporate job to become a software engineer; after that, he took up the profession of stand-up comedy. He started making waves in the industry as an energetic performer.
17. Vijayalakshmi Vikram - 561K Followers
Vijayalakshmi Vikram, popularly known as “Viji” is an influential South Indian vegan food blogger.
She has caught quite some eye through her commitment to veganism with her colorful and wholesome recipes.
Her main focus is on nutritious and healthy eating and ethical food choices, vegan recipes are creative but classic, appealing to a broad range of audiences.
She often interprets traditional South Indian dishes with plant-based ingredients and makes them accessible and enjoyable for people on the lookout for vegan choices.
Her interesting narrating style always shares pictures of her little indie dog while promoting pet adoption along with her recipes. This adds a personal aspect to connect with the followers.
Some of her recipes featured include curd rice with a slight twist of tofu and mango-based curd rice, retaining the original essence yet completely plant-based.
Vijayalakshmi Vikram stands out as a key figure in the South Indian food blogging scene, particularly within the vegan niche.
18. Ahmed Meeran - 419K Followers
“I knew YouTube was going to become the next big thing. And it was my age to take a risk,” says Ahmed Meeran, a double gold medallist and state topper in the CBSE Class 12 examinations in Andaman & Nicobar Islands, always knowing a corporate job wasn’t his cup of tea!
Ahmed began his journey on social media through Instagram, posting singing videos back in 2018. Meeran now does two kinds of content—humor and music.
The roast videos are sort of a light-hearted take and commentary on viral trends. His following loves it. Then there are mashups and covers, some of which have surpassed a whopping 10 million views.
His engaging content has garnered him a large following on other platforms, too, especially on YouTube where he uploads content similar to that of funny and musical matters.
19. Sonu Venugopal - 341K Followers
Sonu Venugopal is one of the trending South Indian influencers, famous for her contentful posts on various social media sites.
In February 2021, she planned to be a full-time content creator. She says, that 60 percent of her work is in Kannada, and the rest in Hindi and English because when it is a career path, you have to see what is financially viable.
She says “But there is so much potential in regional languages because the thing with humour is that it needs to hit home. No matter how much I try to explain a colloquial word in English, it might not be that much fun. I try to stick to Kannada, but more range means more opportunities and more avenues to work,”.
Her content is relatable because she tries to be herself on social media!
“I don’t want to be the glamorous person just for social media, that’s not who I am. I don’t have time to do touch-ups because I make videos in the little time I get when my year-old daughter is asleep,” she says. I make videos in the little time I get when my year-old daughter is asleep,” she added.
20. Shreyas N Rao - 310K Followers
Shreyas N Rao is one of the top South Indian influencers based in Bangalore, known for dynamic content in all niches – food, travel, fashion, and lifestyle.
Shreyas has a vast experience in the culinary and dining scenes as he brings his readers, customs, and local foods. Travel is not just part of his content but even on the popular and hidden gems in and around Bangalore.
He has created guides on topics like Shop Books, Clothes, and Food by Kg, Mumbai guide, Unlimited Pani Puri, Free Meals, Goa guide, Day outings near Bangalore, Must Visit in Mysore, Pondicherry Guide, etc.
He has affordable shopping options along with the latest fashion trends, which attracts a wide audience concerned with fashion.
Shreyas N Rao epitomizes the full view of what South India’s influence landscape looks like today, travel, fashion, and lifestyle.
21. Sadhique Aboobacker - 234K Followers
Sadhique is one of the famous Fashion models, bloggers, and Social Media influencers. He has captured immense popularity by posting pictures on Instagram.
He began the online media following at the beginning of 2018 and was associated with some top brands and endorsements.
Sadhique Aboobacker from Kerala wins hearts through his products by unique content style. He reached more than 234K on Instagram.
His contents are engaging, fresh, and consistent which makes him establish him to have an excellent relationship with his audience.
The content that he will make for the brands is interestingly well-crafted and full of creativity; that is how he will come out as an influencer.
22. Inavolu Anand - 160K Followers
Inavolu Anand is a popular content creator in the South Indian space. He is quite famous for his gastronomic prowess from Andhra Pradesh, India.
He gained popularity due to entertaining videos of cooking traditional recipes from South India.
Inavolu Anand for the innovative food content, mainly for displaying the authentic traditional recipes of South India.
The other social media platforms on which he creates his content are YouTube and Instagram.
Here, besides posting recipes, he explains some necessary tips and techniques needed for such cooking to reach the masses.
His engaging presentation style and passion for food have contributed to his growing follower base.
23. Kiran Dembla - 157K Followers
Kiran Dembla is a South Indian influencer, the great multifaceted journey from a fitness trainer to a bodybuilder, classical singer, DJ, and photographer.
Kiran Dembla was born on 10 November 1974 in Agra, Uttar Pradesh. She shed a lot of weight by going through rigorous training.
She soon became a certified fitness trainer once she shed the weight. Later, Kiran opened a gym of her own and soon started gaining fame due to her ability to train several celebrities from the South Indian film industry.
Anushka Shetty, Tamannaah Bhatia, and Taapsee Pannu are a few of those celebrities whom she started training in the gym.
Not only does Kiran work out but she is also a DJ, popularly known as DJ Belle. She has performed at several national and international events.
At the age of 45, Kiran developed an interest in photography and did a photography course at Photriya Academy, Hyderabad. She is also an avid mountaineer. She has done quite a few treks.
Her story is that of transformation and empowerment, inspiring many through dedication to fitness and wellness.
24. Gurubaai - 113K Followers
Gurubaai is one of the popular South Indian influencers known for his engaging social media content on Instagram and YouTube.
Growing up with idols, he felt the urge to raise his voice against societal factors like inequality and caste in society. He idolized social activists like Periyar and Babasaheb Ambedkar.
“My content is socio-political in nature. We strive to be closer to the masses, which is one of the major reasons for doing videos in Tamil. I believe doing this in a regional language is also making a strong political statement,” says Gurubaai
Just present it in such a fashion that it’s going to look like a group of friends talking about problems—in their language—and put it out in an artistic way.
25. Masudha Taj - 86.1k Followers
Masudha Taj is a dynamic digital creator known for captivating content in beauty, fashion, lifestyle, food, and travel.
Social media powerhouse and a keen eye for trends and aesthetics make her one of the most sought influencers in the digital space.
Her content involves product reviews, recommendations, and updates on high-end and affordable beauty products.
Masudha’s approachable style and authenticity resonate with her audience, which makes her a trusted figure in the beauty community.
Using her platform, she inspires others to explore their personal style and beauty. She also connects with her fans through lifestyle posts which are about her interests and experiences.
The connection that she shares with her audience has earned her collaborations with several beauty and fashion brands, boosting her influence as a content creator.
Wrapping Up
The top influencers in South India in 2024 are redefining the term digital creator, transcending language and cultural borders to connect with their audiences.
From content in comfortable relatability to humor or sassy fashion and insightful storytelling, they are more than just entertainers-they are trendsetters and cultural ambassadors.
These influencers will likely impact even more creators from diverse backgrounds as they continue growing their communities and impact.
Ready to follow some of these influencers and experience their unique content? Dive in and see how they’re changing the digital game!
