Ever thought about breaking free from the shackles of text-based social media? X/Twitter Spaces is among the latest features, offering something refreshing.
Allowing users to converse using their voice in real-time, Spaces introduces a more engaging and interactive way of connecting with your audience.
Just imagine live Q&A sessions, deep interviews, or just talking with your followers in a much more personalized and exciting way. With Spaces, possibilities are endless.
What is X/Twitter Spaces?
X/Twitter Spaces is a feature that allows users to host or be part of live audio conversations on the platform.
These audio-only chat rooms can either be open to the public or kept private, where the host controls who can speak and listen.
Any account owner may now host a Space, regardless of their count of followers.
Key features in X/Twitter Spaces
- Publicly accessible: Any person can join to listen.
- Multi-speaker: As many as 13 can talk at one time, including the host and two co-hosts.
- Time-limited availability: Once a Space ends, it is no longer publicly available on X/Twitter.
Benefits of Using X/Twitter Spaces
- Networking: Connect with similar minds and build relationships.
- Learning: Learn new things from different experts in subjects you would never have known existed.
- Feedback: Get insight from your audience about your services or products.
- Fun: Enjoy good company in conversations.
What can brands do on X/Twitter Spaces?
X/Twitter currently has over 500 million monthly active users in 2024.
And that’s why marketers and brands are eager to use Spaces to explore the potential of brands.
However, what can a brand do exactly through X/Twitter Spaces? Well, this is it.
Getting feedback from the audience
X/Twitter Spaces can prove to be a great resource for gaining feedback regarding your products, features, or brand image.
Ordinarily, gathering feedback from audiences is an expensive and restrictive activity. Brands pick feedback from scattered sources like review sites, social media sites, and communities, and try to make sense of it.
X/Twitter Spaces allows you to connect in real time and saves you much effort and confusion with minimal effort. You can interact with your audience firsthand and get natural responses in your feedback sessions.
Introduce new features or products
The conversational nature of X/Twitter Spaces is an excellent channel to communicate with your audience while rolling out new features or products. You can gather feedback in real time and act upon this feedback.
As a business leader, you can take this opportunity to encourage the participants to share their thoughts and opinions on these new releases to help you learn more about the needs and pain points of the audience.
You can also use it to target new audiences who are outside of the pool of your regulars. These folk might provide generalized feedback and insights into how the users view your brand, which will go a long way in understanding how your brand is perceived holistically.
Organizing discussions on trending topics in your industry
Hot topics” in your industry can set the ball rolling for some great conversations on this feature. This gets even more interesting when you get people from the audience involved.
Trending topics like events, destinations, big brand moments, and launches are great to discuss on Spaces.
Staying relevant on online circuits requires one to factor in any trend sweeping through their niche. When you do a talk, organize yourself as large as two co-hosts for the subject matter at stake.
Hosting talks on trending topics can:
- Increase visibility on X/Twitter
- Guide your network towards the right set of influencers
- Put you in front and make you seem like an expert for niche authority
- Increase your rapport with customer.
Build Exposure
With time, audio content has gained tremendous popularity. One of the greatest features is that one need not start from scratch to build up a community of followers. This can be used extensively with the already-built audience on X/Twitter.
Better still, you are not limited to your followers. Social media collaborations are extremely effective at giving exposure to your brand to new audiences. In collaboration with another brand or influencer, you pull in their followers too. This can help you get new prospects and expand your reach.
Foster your brand community
X/Twitter Spaces is the perfect forum to communicate with your followers in real-time and build a strong rapport with your followers. You get to interact not only with your audience but also to nurture your relationships with them, whether it be regarding the product or service, Q&A forums, or feedback sessions.
Why is X/Twitter Spaces Important for Brands or Organisations?
It’s rather easy to use X/Twitter Spaces for brands because your audience is already there; thus, saving you a hell of a lot of time in identifying and building your audience from scratch.
X/Twitter Spaces are thus a great way to connect with your audience and build brand engagement.
Here’s why it’s important to your brand.
1. Brand Engagement
X/Twitter Spaces helps with audience engagement in real-time. 74% of customers said feeling valued and understood is the key component in a brand loyalty program.
You can host Q&A sessions, product demos, or just talk with your followers and let them know their value.
This will help in building up relations with the targeted audience and increasing brand loyalty.
2. Make New Announcements
X/Twitter Spaces also enables one to share new updates with any audience. New product offerings or services can be announced as well. This will help you inform the audience about the same and help them know what to expect.
3. Talk About Industry Trends
You can position yourself as an authority through the hosting of discussions on topics touching on your industry, and discussing trends or observations with your audience. You can also have a conversation with other experts within your industry or thought leaders in other industries.
4. Request Feedback
X/Twitter Spaces is one of the cool ways to get feedback directly from an audience. You can simply host a conversation requesting feedback about your products, your services, or your marketing campaigns.
This will help you consider your audience and know what needs to change in the offerings or implementation. X/Twitter Spaces can prove to be a great resource when it comes to gaining feedback about your products, features, or brand image.
5. Immense audience reach
X has more than 200 million daily active users across the world. This asserts that the audience is unlimited by both geography and demographics. Therefore, this opens up an avenue for brands to reach target audiences from all sorts of industries and backgrounds.
Hosting a Space will let you communicate with your existing audience and beyond. Your brand can also multiply its visibility if it decides to join forces with other brands and influencers.
6. User-friendly
For every live Space and any of your followers attending, there is an icon with a purple bubble on top of the screen. This keeps all your followers informed about the activity currently ongoing.
The moment any of them clicks the icon, the Space opens right away to them either as a participant or simply to listen to.
Because it is a neat and simple design, it directly navigates the user to join in the conversation somehow. The attendees can raise their hands to speak or choose several reaction buttons to express how they feel.
7. More visibility
As mentioned, a purple icon pops up every time a profile starts using X/Twitter Spaces. What that means is that the possibility of getting noticed gets maximized to a great degree. Or to put it another way, you get more visibility.
This means that whatever events created from your brand’s profile reach larger audiences even if the followers do not have the link to the Space.
8. Public space
Most X/Twitter Spaces happen publicly, which is to say that you might not necessarily need to follow a person to join a Space he or she is hosting. In addition, there are also Ticketed Spaces, in which only a limited number of attendees are allowed, and other listeners will have to buy a ticket to join the Space.
This feature is available for all and accessible via links. You can tune into Spaces without having the X/Twitter app, but if you want to raise your hand to ask a question or contribute to the discussion, you will need the app; that’s because X/Twitter’s web version supports just listening to Spaces.
Without or with the app, one should not be blind to the fact that through this feature, brands can influence, engage, and communicate with as many people as they want.
9. Try out and experiment with stuff
One of the greatest things that happens when hosting X/Twitter Spaces is that you do not need to be camera-ready. You can be in your pajamas and still deliver this powerful product demo and messaging with no one judging you.
Here are a few other things you can experiment with to boost your brand reach and visibility
10. Educate your audience on a topic regularly
One of the beauties of hosting X/Twitter Spaces is that you do not have to be camera-ready. You could be in your PJs, doing powerful product demos and messaging with no judgments.
Here are a few other things you can experiment with to boost your brand reach and visibility
11. Conduct a Q&A answering FAQs
You would want to be prepared if you were going to be hosting a Q&A session. You can request the questions to be submitted in advance and compile a list of FAQs.
You are therefore at an advantage since you get to prepare the answers and further are not forced to go through a live Q&A session when the audience might not speak up.
This provides an opportunity to get feedback on preferences and pain points from your audience. And, for all you know, you might also get appreciated for getting actively involved with them by hosting these Spaces.
12. Host an interview with experts
You can make this a podcast-style interview, inviting a guest expert to be the focus of your interview. The only difference is that there will be a live audience tuning in.
So make sure you invite a person knowledgeable in your field and who has interesting perspectives to share with your listeners.
Do think of questions to ask ahead of time so that the skewed events can be held for a very specific niche, such as women entrepreneur interviews.
Once you are done with the interview, you can open up to questions from the listeners.
This will enable your audience to get the most meaningful insights into a topic and could be one of the distinguishing factors for your X/Twitter Space.
13. Organise virtual networking every week
Audio interactions can be many times more comfortable for those who find networking face-to-face intimidating.
The idea of hosting weekly networking events can be an amazing way to get connections while at the same time making or helping people get connected.
These events can be conducted for a specific niche, like female business women , PPC experts, product managers — whatever is relevant to your expertise.
How to use X/Twitter Spaces?
Join a X/Twitter Space
X/Twitter Space is only on the X/Twitter mobile app, so to host or join a X/Twitter Space, you will need to download the X/Twitter app on your mobile phone.
Next, follow these steps:
- Open the X/Twitter app and tap on the purple circle with the outline in white at the top of your timeline.
- It serves as an indicator of an ongoing X/Twitter Space. Tap the purple circle to open the X/Twitter Space.
- Once inside the X/Twitter Space, you will be able to hear the conversation.
- To join in on the conversation, tap on the “Request” button to send a request to the host for permission to speak.
Hosting a X/Twitter Space
Follow these directions to host a X/Twitter Space:
- Open the X/Twitter app and tap on “Compose”.
- From the pop-up options tap on “Spaces.”
- Name your Space and add your topic.
- Clicking the “Start your Space” button opens up a conversation.
As a host, you determine who can speak and when. You can also remove participants that you don’t want to have in the conversation if you need to.
Tips for Using X/Twitter Spaces
Below are tips to help you enjoy X/Twitter Spaces.
- Make sure you are on a fine internet network so you do not experience voice drops during the conversation.
- Be respectful to the participants and the host.
- Stick to the subject and avoid deviation, so that the listeners’ interest in the conversation can be maintained.
- In case you need to take a break or take care of something, click on the “Mute” button.
- Let’s go and have fun during the conversation.
How does X/Twitter Spaces work?
Opening a Space: Tap the “Spaces” icon at the bottom of your X/Twitter app and tap “Create a Space.” You can either start a Space by yourself or invite other users to join as speakers. You also get a chance to add a topic to your Space, which might attract listeners who have a special interest in that topic.
Join a Space: You can join a Space just by tapping the purple bubble at the top of your X/Twitter timeline and opening the Space where you will listen to the conversation in real-time. You also can use emojis to react to what’s being said.
Hosting a Space: As a host of a Space, you will have the ability to use the microphone icon to speak out loud and share your thoughts with others. You can invite other users to be in conversation with you by sending them an invitation link.
Moderate a Space: Being a host of a Space, you also can moderate the conversation by removing speakers or muting their microphones if that is needed. You also have a chance to end the Space whenever you want.
How to Create a X/Twitter Space
Now let us get to how to create your own X/Twitter space. If you are new to the feature, here’s a guide:
Open X/Twitter Spaces
Open X/Twitter Spaces with the long-press on the compose button in your Home timeline. You’ll notice that there’s now a new Spaces icon on the far left; it looks like a bunch of circles forming a diamond. Tap and open to start a new Space.
Name Your X/Twitter Space
You will find an option saying Name your Space and Start your Space. You can give your Space a name that is descriptive yet catches the heart to attract your target audience. You can also use a hashtag within the name to convey what is being covered, with clarity to an audience.
Manage Your Audience
X/Twitter Spaces are public, which means that anyone can join as a listener. This also includes people who don’t follow you. You can control your audience by selecting who can speak in your Space. You can also mute or remove people from your Space when needed.
Invite Speakers
To invite speakers to your Space, tap the profile picture of who you want to invite, then tap Invite to speak. You can also share a link to your Space and invite people to join.
Add Captions to X/Twitter Space
Captions will make your X/Twitter Space much more accessible. Tap the three-dot icon, at the bottom right of your Space. Tap Add captions. Now you can choose to have X/Twitter auto-generate the captions or you can upload your own.
Close the X/Twitter Space
To end your X/Twitter Space, tap the “End” button at the bottom right corner of your screen. You can also allow your Space to remain open for people to continue the conversation after you end it.
Download Your X/Twitter Space Data
You can only download your X/Twitter Space data up to 30 days from when the Space has ended. This is how you would download: go to your X/Twitter account settings, select “Your X/Twitter data,” and then download your X/Twitter Space data in CSV file format.
How to Share a Post Within a X/Twitter Space?
Sharing a post in your X/Twitter Space can add context to your audience. Here’s how to do it:
- Start your X/Twitter Space by tapping the blue plus icon in the lower right corner of the app and selecting Spaces from the Tweet composer menu.
- In any ongoing Space, tap the share menu on the bottom right of your screen. You can share your Space via Direct Message, select ‘Postcard’ to directly share to your Home timeline, or simply copy the link.
- To share a post within your Space, find the tweet you want to share, tap the tweet’s Share icon, and then tap “Share in Space.”
- After that, it will start showing up in your Space, where all the listeners can see it. You also can add your comment on a tweet to provide more context or insight for your audience.
- You can share more than one tweet within your Space to keep the conversation flowing and add more context to your listener’s needs.
How to Clip X/Twitter Space?
One of the features added to X/Twitter Spaces is the clipping tool, which enables users to create a short audio clip from any of the live Spaces conversations.
These clips can be shared on X/Twitter to promote the conversation or to highlight specific moments.
Here’s how to clip X/Twitter Space:
Record Space: Make sure the Record Space toggle is on while creating your Space. This must be selected otherwise you cannot create clips.
Create a Clip during your Live Space: During your live Space, locate the icon to clip. Select the portion of the conversation you would like to clip from the Create clip pop-up. You can select up to 140 seconds of audio.
Save and Share your Clip: Once the audio has been selected, click the “Create Clip” button to save the clip to your device. You will find a “Share” button where you can share the clip on X/Twitter.
Create a Clip Later: You’re not out of luck if you missed the opportunity to clip during your live Space. You still can create a clip later with a recording of your Space. Just head to the clipping icon via the steps above.
Note that only a Space host can create clips, but anyone can share those clips on X/Twitter. If you want to download a X/Twitter video and then share it in a space, you can use the X/Twitter video downloader tool provided by the High Performer.
Joining a X/Twitter Space
To listen in on a X/Twitter Space, it’s easy to find them by scrolling through your X/Twitter feed. You could also look for one specifically by using the search bar and typing in keywords in it.
How to Find Spaces to Join
You can find Spaces you might be interested in by following specific X/Twitter users who host active Spaces. Alternatively, you can enter Spaces recommended for you based on your interests and your past interactions on X/Twitter.
You can also find Spaces via the Spaces tab in your X/Twitter app, which displays active and future spaces or Spaces you’re invited to.
Features of interaction Once you’ve entered space on X/Twitter, you can join the conversation and will be allowed to hear the speakers and the other participants react with emojis to what’s being said, and also send text messages to the group.
You can also request to speak as a listener by clicking the “Request” button. If the host accepts your request, you can join the conversation and speak to the group.
X/Twitter Space Moderation and Safety The host of a X/Twitter Space is supposed to ensure that the conversations taking place within that group remain respectful and safe for the participation of all.
X/Twitter has several tools that can help you moderate your Space and keep it safe.
Managing Speakers: As a host, it is possible to manage speakers in a Space. You can either invite or, if you wish, remove the speakers from the conversation.
In order to invite a speaker, click on the speaker’s profile picture and select Invite to speak. To remove the speaker, click on the speaker’s profile picture and select “Remove from Space”.
Mute Participants: You have the option to mute participants who are causing disruption or offense. Tap on their profile picture to mute a participant; tap “Mute.
Reporting and Blocking: If a participant is in some form of violation or is abusive, that participant can be reported to X/Twitter. To report a participant, tap the profile picture of the participant and select “Report.”
You also can block a participant to prevent them from entering your Spaces in the future.
Safety Guidelines for Spaces
To ensure your Space is safe and respectful, here are guidelines to adhere to, courtesy of X/Twitter:
- Be respectful to others and their opinions.
- Do not harass or intimidate others.
- Do not post hate speech or promote violence.
- Never share personal information about others without their permission.
By following these guidelines and making use of X/Twitter-provided moderation tools, you can ensure a safe and welcoming environment for all your X/Twitter Space participants.
Special Features of X/Twitter Spaces
X/Twitter Spaces quickly gained popularity as an international platform for live audio conversations, and it’s still getting updated to meet the users’ needs.
Since its release, X/Twitter Spaces has also introduced some new features in order to enhance the user experience.
1. Scheduling Spaces
Scheduling X/Twitter Spaces allows creators to schedule their Spaces in advance so that users can plan for attendance.
This helps creators who want to build an audience and users who want to attend regular events.
2. Spaces Analytics
Similar to X/Twitter analytics, Spaces Analytics is a feature that will enable you to understand how your Spaces perform.
This will help tell you how many listeners are in your Spaces, the length of the Space last, and the engagement rate, among other information that may let you know which Spaces resonate with the audience and where you have to adjust your content.
To access Spaces Analytics, tap the Analytics tab from your X/Twitter profile. You will be taken to a page showing you overall data across all of your Spaces, including listeners, the duration of your Space, and engagement rate.
You can filter the data by date range to better understand how your Spaces perform over time.
To Sum It Up
X/Twitter Spaces is the new kid on the block but holds immense potential in building relationships for brands and amplifying brand presence.
This is because X/Twitter Spaces offers your audience a virtual town hall where even non-followers can be accommodated. This way, you get to address some concerns head-on and fast-track feedback, of course.
All of this is fun until you are no longer able to keep track of all of it.
