Digital Command Centre
The World Is Talking. Are You Watching Closely Enough?
The Locobuzz Digital Command Centre is your brand’s real-time mission control. It gives a real-time view into digital conversations, campaign performance, influencer activity, and customer issues in one powerful command hub. Whether it’s a campaign launch, PR storm, or product issue, your teams will always see it coming.
Why High-Performance Brands Count on the Command Centre
From fast-moving campaigns to digital crises, the Command Centre ensures your brand never misses a beat.
Make smarter decisions with live data on sentiment, volume spikes, influencers, and campaign traction.
Watch what your competitors are doing and how audiences are reacting - on one screen.
Break silos between CX, marketing, PR, and product. Everyone operates on the same, real-time truth.
Detect reputational risks as they surface, and coordinate team actions for rapid response.
Monitor creative performance, engagement metrics, and course-correct content in real time.
Fully scalable and voice activated built to power war rooms, campaign hubs, and digital HQs.
The Intelligence Engine Behind Command Centre
Our Digital Command Centre combines AI-driven insights with rich visualizations to give you unmatched operational clarity. Powered by the Locobuzz ecosystem, it pulls from social, CRM, analytics, and support systems in real-time.
Monitor Brand Health at a Glance
Track brand, product, and industry conversations as they happen—on social, news, forums, and beyond.
- Track sentiment shifts, mention spikes, and key issue trends across all digital channels.
- Get an immediate overview of brand performance segmented by location, category, and channel.
- Visualize chatter volume, audience reactions, and evolving narratives in real time.
- Merge internal metrics like GA, chatbot, and CRM to see the full brand pulse on one screen.
Track Campaigns as They Perform
Go beyond sentiment to understand who’s talking, how they feel, and what they move.
- Monitor campaign metrics - reach, engagement, CTRs, and sentiment - in real time.
- Filter by platform, asset, audience, or region to identify what’s resonating and what’s not.
- Spot campaign fatigue, creative underperformance, or feedback spikes instantly.
- Enable agile creative decisions with mid-flight optimizations that improve ROI.
Get Ahead of Every Crisis
Decode how your content made audiences feel—curiosity, trust, frustration, or joy.
- Detect volume surges, negative sentiment spikes, and viral risks as they happen.
- Set automated triggers and thresholds for early warning alerts across teams.
- Drill into the origin of issues and understand the velocity and spread of narratives.
- Align PR, CX, and marketing teams with a unified, real-time view of the situation.
Monitor Influencer Impact for Campaigns
Compare your digital footprint against competitors at speed and scale.
- View influencer posts, videos, and engagement in real time as conversations unfold.
- Differentiate brand advocates, micro-influencers, and critics by reach and relevance.
- Analyze tone, content type, and audience reaction to detect positive and mentions.
- Activate or respond to key voices based on campaign objectives or brand triggers.
Bring Global Conversations to One Room
See what your audiences are feeling across regions, languages, and cultures.
- Use geo-visualizations to track location-specific buzz and sentiment.
- Filter conversations by country, city, or region to understand local impact and nuances.
- Detect regional trends, customer issues, or product feedback that need swift attention.
- Tailor CX or marketing responses with localized context and actionable insights.