Guides & E-book

Social Media Report on Sustainable Fashion

Sustainable Fashion Featured img
Getting into insights like sentiment analysis to understand consumer behaviours towards purchasing sustainable fashion.

Key Insights

  • Market Growth: India’s sustainable fashion market is set to grow from $6.5B in 2024 to $15B by 2030.
  • Consumer Pain Points: High costs, limited availability, and greenwashing hinder adoption.
  • Positive Trends: Younger consumers value eco-friendly materials and circular fashion.
  • Brand Initiatives: Efforts like garment recycling and upcycled fashion are gaining traction but need affordability improvements.
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