How to Do an X (Twitter) Audit in 2025 [Complete Guide]
How to Do an X Twitter Audit in 2025 [Complete Guide] X (Twitter) is one of the top social media sites in 2025. With 353.9 million active users, it is also one of the most used sites worldwide, making it a good place to market your product, your brand or just grow your account. But how can you do it? X Audit! You can increase your Twitter page’s followers and social media with the help of X Audit. But what is X Audit? Auditing is checking up on your X account, and its analytics, finding out how the online presence is, and finding out how you can improve your page’s presence. And how do you do it? You can do the auditing yourself, hire a professional, or take the help of a tool, whichever option suits you. This blog is your complete guide on How to Do an X Audit in 2025. Read more to find out. What is X Twitter Audit? X (Twitter) Audit is a measure that calculates the percentage of a brand’s real, fake, and inactive followers on their Twitter account. Real followers are genuine and active accounts that interact with your page’s posts. Fake followers are soam accounts who are paid to be the followers of an account. And inactive followers are people who have stopped using their Twitter account. For example, A brand ‘HandmadeClothes’ Twitter account has 10,000 followers and you do an audit of your account. The X Audit tool yells you that 30% of the followers are fake, so around 3,000 of these followers might not be real. This can help brands find out who and how real their Twitter followers are, and also increase the reach of their account side by side. Benefits of (X) Twitter Audit X (Twitter) Audit helps brands find out how their Twitter account is doing, how the followers are doing and how are the customer interactions. 1. Follower Quality: X Audit prepares a report for a Twitter account which tells you the total followers, along with the real, fake, and inactive followers. This will help you understand how real your followers are and how they interact with you and your page. 2. Twitter Strategy: With all your Twitter Audit data in your hand, you can scan, and understand it to find out where you are lacking and then make changes in your strategies. You can focus on interacting with your followers, find out what content they engage most with, and work on posting that type of content. 3. Trust: The more real followers you have, the more trusted your account will be and its reputation will be better on Twitter. Genuine interactions with your followers help them trust you, build a community, and grow your Twitter account. 4. Target Strategies Better: By understanding your brand’s Twitter account, you can target your Twitter strategies better. You can see what is working, and what kinds of posts your audience interacts with and shares. You can work on posting that kind of content and that will also help you in increasing the reach of your content. 5. Risks: Finding out and removing fake and inactive followers can help you remove the risk of spam, bots, and any other fraud activity on Twitter. Components of X (Twitter) Audit 1. Follower quality: Follower quality is how authentic your Twitter followers are. Sometimes even though a person has a large number of followers, they can be fake or bought up, which can miscalculate the actual reach of your account and its content. Twitter Audit helps you find fake or inactive followers and remove them. 2. Engagement: Twitter audit measures how your followers interact with your account and its content by likes, retweets, replies, and clicks. A high engagement rate means that your audience likes your page and its content, and a low engagement rate means you need to work on your Twitter strategy. 3. Content quality: Content quality is how your Twitter account’s content is. It should be relevant, original, and have a fixed posting schedule. High-quality content is well-liked by the audience. 4. Audience demographics: Understanding your account’s audience is what will help you grow your account. By the age, gender, location, interests, and occupation of your account, you can understand what your audience likes and dislikes. 5. Hashtag: Hashtags are what increase the reach and visibility of a tweet or a Twitter Account. A Twitter Audit tool can tell you what hashtags to you, how the hashtags that you use are working, and what hashtags you can use to improve your reach. Locobuzz integrates advanced AI-driven analytics and real-time social listening to help you understand your audience, track brand mentions, and engage with followers effectively. Book a free demo How To Do an X (Twitter) Audit? You can conduct an X (Twitter) Audit to find out how your X or Twitter account is doing, its profile, find out where you’re lacking and change your Twitter strategy accordingly. Here’s how you can conduct a Twitter audit. 1. Your X Profile Before conducting a Twitter Audit, the first thing you need to do is check how your profile is doing. Do all the elements of your Twitter account match your brand and its identity? These are the questions that you need to ask yourself: Is your X username the exact same as your brand name and if not, is it close to it? Because your username is what tells your customers who you are. For your X profile picture, make sure it’s either a high resolution image of your brand’s logo or any other high resolution image. Your X account’s Bio tells your customers what your brand does and what they can expect from your profile. So make sure your bio is crispy, and tells the customers exactly what the brand is about. The cover picture of your brand’s Twitter account is also important and you should make sure that it is good quality and represents your brand. Make sure that your
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