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ai tools for web development

Top 25 AI Tools for Web Development in 2025

Top 25 AI Tools for Web Development in 2025 Web development is more than just developing a website or web application. It is the foundation on which a website is built. It means creating, building and managing a website for your customers. But if you have been thinking that web development is very easy, you are wrong. It is not as easy as you think it is. According to geeks for geeks, Web development requires knowledge of web design, web programming, publishing and management of databases. It needs you to focus on every one of these points to build a good and interactive website, which is very tiring and takes a lot of time. But what if we told you that we have the list of the top 25 AI tools for Web development? Sounds strange, right? But with how AI is progressing, web development is not a very difficult task now. Let’s learn the top 25 AI tools for Web development then. Top 25 AI Tools for Web Development Sr. No. Name Website  1 GitHub Copilot https://github.com/features/copilot 2 PyTorch https://pytorch.org/ 3 Hugging Face https://huggingface.co/ 4 IBM Watson https://www.ibm.com/watson 5 DialogFlow https://cloud.google.com/dialogflow 6 Codium AI https://www.codium.ai/ 7 Mockplus https://www.mockplus.com/ 8 Google AutoML https://cloud.google.com/automl 9 Lobe https://www.lobe.ai/ 10 UIzard https://uizard.io/ 11 Build.ai https://www.buildai.space/ 12 Framer https://www.framer.com/ 13 UXPin Merge https://www.uxpin.com/merge 14 TabNine Homepage 15 Deepomatic https://deepomatic.com/ 16 Anima https://www.animaapp.com/ 17 Pieces for Developers  https://pieces.app/ 18 Cody Home 19 CodeWP Home 20 Wix https://www.wix.com/ 21 Jimdo https://www.jimdo.com/ 22 ChatGPT https://chatgpt.com/ 23 Amazon CodeWhisperer https://aws.amazon.com/codewhisperer/ 24 Kyndryl https://www.kyndryl.com/in/en 25 Adobe Sensei https://business.adobe.com/products/sensei/adobe-sensei.html 1. GitHub Copilot GitHub Copilot is an AI tool that was developed by GitHub and OpenAI in June 2021. It makes use of machine learning models that are trained with a large number of codes to create or auto-complete a code as it is written by the developers. It also gives suggestions based on that. It performs web development functions such as generating functions, completing codes, documenting, and giving suggestions. It works with many programming languages and different frameworks, so it can be used for different web development projects. It can understand the context and give suggestions according to that, which can help you code faster and better. Key Features: Auto completes Code: While you are writing your code, GitHub Copilot reads along with you, autocompletes it based on the written code, and provides you suggestions on the same. It gives you suggestions on the lines of code and its function, based on the condition of your code so you can write it better. Chats: Copilot along with suggesting changes, also lets you chat with its tool to help you design your code better. You can tell the tool how you want to create your code, rewrite your already-written code, or help with removing bugs. Pricing: GitHub Copilot charges you monthly or yearly for a subscription to its services. It charges you 10$ monthly, which is 832.9 in Indian rupees, and 100$ yearly, which is 8329.1 in Indian rupees. 2. PyTorch PyTorch is a free machine learning tool used for developing and training deep learning models. It was made by Facebook in October 2016. It unifies web applications and creates computational graphs that are flexible, easy to make, and lets you train difficult networks very easily. PyTorch helps you complete your web development processes like computer vision, natural language processing, and reinforcement learning, which are used for image recognition, scanning text, and suggestions. It also lets you add trained models into web applications so it is easy for you to work on them. Key Features: Designing Graphs: PyTorch lets you design graphic models through graphs, which you can use for prototyping and deciding which layout could best suit your website. GPU For Interface: The tool uses GPUs for training the models faster, which can help you design better interfaces for your website and web applications. Pricing: PyTorch is free and open-source software, and is available for anyone to use, as long as the terms and conditions are followed. If you are however looking for PyTorch experts to help you access the tool, they charge their own independent fee. 3. Hugging Face Hugging Face was developed by Hugging Face Inc. in 2016 and is an AI tool with a Transformers Library and NLP models that are trained to work on a large amount of data. The Transformers library helps you better arrange your website and its applications by making use of its NLP functions. With Hugging Face, you can create text, classify it according to the ideas, use question-answering models, and translate, and summarise text. Hugging Face combines all of this in one tool which lets you create a more interactive and quick website or application. Key Features: Ready to work with models: Hugging Face lets you use pre-trained and ready-to-use models from its library, which you can use for classification of the text, summarising it, and answering questions which can save you time. Transformers Library: The tool has a Transformers library within itself which helps you work with the language models in an easy manner and then use these for the development of your websites and web applications. Pricing: Hugging Face has both free and paid plans, with the paid Pro Account costing 9$ monthly, and the enterprise costing 20$ monthly. With a pro account, you can get better rate limits, early access to more features, and a pro badge. And the enterprise hub lets you work with teams and is for enterprises and organisations. 4. IBM Watson IBM Watson was created by IBM and is an AI tool that can better your web applications with its services like understanding Natural Language, translating it in the forms of Speech-to-text, and text-to-speech, recognising images, and then recommending the changes in them. You can also use it with different web tools for performing functions like creating chatbots, supporting more than one language, voice-controlling, and analysing images. With IBM Watson’s AI tool, you can create good quality, interactive, and quality websites and applications.

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Top 25 AI Tools for Video Editing in 2024

Top 25 AI Tools for Video Editing in 2024

Top 25 AI Tools for Video Editing in 2025 The combination of technologies with artificial intelligence (AI) has remarkably changed the video editing industry. AI-powered tools are changing the way video producers approach their craft, delivering unprecedented levels of efficiency, creativity and accuracy. From automatic transcription and subtitling to advanced character correction and motion tracking, these sophisticated tools streamline collaboration and open up new creative possibilities. Whether you’re an experienced developer or a novice content developer, the various AI tools available today cater to different needs and skill sets. With features like voice cloning, text-to-video generation, and intelligent visual recognition, these tools empower creators to easily create high-quality, engaging content As demand for video content continues moving up platforms, AI-powered video editing tools will become indispensable allies for video producers looking to stay ahead of the curve. List of AI tool for video editing List of AI tool for video editing 1. Adobe Premiere Pro https://youtu.be/6de4akFiNYM?si=4DRGJ6kKDDskahOp Among the industry’s most popular video editing programs is Adobe Premiere Pro. Adobe Premiere Pro has various features that you may use to enhance your audio quality, remove background noise, create transitions and effects, and cut clips. Different video formats, such as 4K and 8K, are supported. AI is revolutionising the film and video production industry by streamlining workflows for transcription, editing, colour, audio, captioning, and delivery. AI features powered by Adobe Sensei will speed up your editing process and unleash new creative possibilities whether you work on short social videos or long-form motion pictures. Spend more time being inspired and conveying a story with amazing video projects and less time on laborious chores like transcribing, altering audio levels, modifying colour levels, and reshaping videos for social media using Adobe Premiere Pro’s AI assistant Adobe Sensei. 2. Wondershare Filmora https://youtu.be/rMaII2z8nLs?si=XSr_qAMEZfzdu_hf To give video producers digital editing capabilities, Filmora was introduced in 2015. Because of its user-friendly and intuitive interface, this software is well-liked by both novice and seasoned multimedia creators. You can utilise a variety of materials from Filmora to give your videos various effects. Additionally, it supports quick rendering times, which improves editing and lets you get content in front of viewers more quickly. Moreover, Windows, Mac, and mobile devices can use Filmora. Additionally, you can edit video clips on any device of your choice by exporting them to the cloud. It is best for people who are content creators such as bloggers, YouTubers or social media influencers. Filmora makes editing very easy with features such as AI Audio stretch, AI smart cutout, AI audio denoise, auto frame and silence detection. Wondershare Filmora offers a variety of plans designed for various user types and locations. There are different pricing options for Mac, Windows, and cross-platform, so you have to choose the one that best suits your requirements. Filmora is further divided into editions for Individuals, Teams and Businesses, Education, and Bundles. 3. Runway https://youtu.be/BpoOVEEDiFA?si=5Xvmwl_jq8tB4_zf Runway is like having your video production studio inside your browser, including everything from basic video editing to sophisticated post-processing. For immaculate visual effects, video formatting, colour correction, and more. All of this and you can even collaborate with your editor friends in real time.To assist you in producing material that looks professional, Runway offers a comprehensive collection of tools for motion tracking, audio editing, keyframing, video effects, and more. Its foundation is Gen-2, a generative AI model that saves you time and effort by enabling you to make films from text prompts. You can use Runway to work on different video editing projects in your browser in collaboration with your friends. Runway is ideal for editing videos online on your browser. Runway provides features like Text to colour, blur faces, inpainting, scene detection, clean audio, super slow motion, text generation, and green screen with the help of Runway’s AI. 4. Windsor (Now acquired by Front) Windsor delivers digital material to target consumers while personalising it to fit your brand. Windsor can be used, for instance, to create movies congratulating new members, thanking consumers for signing up, urging customers to complete their purchase process, and so forth. These movies give your marketing initiatives a personal touch of urgency, increase engagement, and help you accomplish your goals. Windsor best works for marketing and sales teams as they can use it to edit and personalise videos and repurpose their content for each customer. Windsor’s AI recognizes distinctive behaviours, habits, and preferences after being taught on massive databases of client data. You can then produce content that is specific to your audience. As Windsor states, “Take a single video. Make it unique for a million individuals.” Windsor also helps in thumbnail generation and segmentation to help you target customers easily. 5. Simplified https://youtu.be/DdIsQrbeEBU?si=B5b6Etaq3yNlFjlA The Simplified AI video generator transforms the content development process by dividing a lengthy film into multiple improved AI snippets. It has an easy-to-use editor that makes modifying films and adding subtitles quick and easy. Its powerful editing features are what make it unique. This tool works particularly well at splitting a single, lengthier movie into several AI-enhanced pieces. All social media sites will seamlessly display your movies thanks to the AI Magic Resizer function. In addition, Simplified makes professional video editing simple and approachable by using well-known Ken Burns and Stop Motion effects. This tool is ideal for creators who want to add a professional touch to their material without getting caught down in complicated editing software. 6. TimeBolt https://youtu.be/FXnvdtQN144 TimeBolt is an AI-powered video editor designed to do three things: shorten explainer video pauses, accelerate action, and lessen comments in online media. Additionally, it makes use of artificial intelligence to evaluate content and offer recommendations for enhancements. TimeBolt enhances the readability and informativeness of your material by identifying and eliminating filler words. By cutting out portions in your videos that include extended periods of silence, you can make them shorter. You may use TimeBolt to make YouTube shorts, Instagram stories, or short clips for TikTok and other social media platforms by selecting and assembling high-impact moments

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social media review

Social Media Reviews in 2025 – The Complete Guide

Social Media Reviews in 2025 – The Complete Guide Welcome to our guide on social media reviews! In today’s generation, social media reviews play an important role for businesses. They help in making consumer opinions and purchasing decisions. For businesses to become successful in 2025, it is necessary to consider the latest trends and strategies. It helps shape people’s perspectives and thoughts about a brand and influences what they buy. Social media reviews influence the reputation of your brand, increase engagement, and finally result in increased sales. Think of social media as a huge notice board where all people express their honest opinions and judgments regarding various brands. For businesses, these reviews are invaluable because they either build or destroy the reputation of their products. Social media reviews are written by customers who have tried the products and when new audiences see them, they trust these customers way more than they trust ads by any business. Great social media reviews are a boon to the respective business and help them build trust, and loyalty and get more customers while retaining the previous ones. What are Social Media Reviews? Social media reviews are the feedback or customer opinions posted on social media platforms regarding a product or a service. These reviews are in different forms, they could be in text form, images, video clips, or ratings. Through these various forms, customers offer their views on how good a product is. Social media reviews have one major advantage over others which is their authenticity. Traditional advertising methods do not allow companies to have complete control over messaging but in the case of social media reviews, they come directly from the customers who have used the product before such that they are more credible and believable about their purchase than any other source would be. According to a survey, 85% of consumers trust online reviews as much as personal recommendations when making purchasing decisions. Nowadays, it is almost impossible to find a business that does not have an online presence. It is believed that most companies’ reputation relies on how well they manage their online presence, especially through social networking sites like Instagram or Twitter where some individuals might give positive reviews about your products. Hence marketing them while others may not like anything about them may lead to losing some potential customers due to kind negative comments they post online about your products or services. 5 Types of Social Media Reviews 1) Positive Reviews These reviews that glow with satisfaction generally mention product, service, or experience strength mostly. They centre on what went right or how it exceeded expectations. Others’ perceptions are highly impacted by positive reviews and their significance in driving sales or engagement. Positive reviews mean you liked something and others read these reviews as part of decision-making. 2) Negative Reviews Bad reviews are a way of expressing a customer’s negative experience of a product, service or someplace. This situation badly affects the company’s reputation by putting off future potential buyers. Usually, specific reasons were provided for these reviews showing what went wrong and why the reviewer was mad. 3) Constructive Review Constructive reviews offer feedback to help a business or individual improve. It is important to have constructive feedback in business if we are to make any improvements at all. Take the clothing store for instance; it might expand its range of sizes to cater to even more varied customers or rather improve the way checkout is done making shopping smoother for customers. 4) Fake reviews Fake reviews are not based on genuine experience. They can be either extremely good or bad and are normally created to mislead or sabotage competitors. Such reviews can mislead consumers and ruin the integrity of review platforms. 5) Verified Reviews Verified reviews are confirmed to be from genuine customers or users, adding credibility and trustworthiness to the feedback. To establish authenticity and transparency on review platforms, verified reviews are essential. These often carry more weight than unverified reviews simply because these are based on personal experiences with the commodities. Importance of Social Media Reviews Social media has transformed into a vital tool that businesses use in having contact with their customers and creating their digital footprints in the constantly changing industry where user reviews are influential. Largely, recommendations provided by an ordinary person will give you a much clearer understanding of public attitude towards anything rather than brand slogans or official information sources, which allows us to recognise them as necessary parts of any efficient promotion. In 2025, the importance of social media reviews has increased. The reasons are: 1) Provides valuable feedback Businesses could understand their customers more deeply, which leads to making any necessary modifications in whatever they are providing if they could listen to what buyers say concerning the goods they bought or services rendered. This implies that it helps increase customer satisfaction levels as well as increase brand loyalty through improved service delivery measures with social media being one of its tools. 2) Cost-Effective Marketing When your customers are happy with your products or service, you should tell them to drop a review which is free of cost. It helps you to boost sales without any expense. The audience can see it and there are chances of them to more likely use your products and services due to those positive reviews. This spreads awareness and helps more people to come and visit your providing services. 3) Improving Search Engine Ranking Good reviews on social media are important to improve your site’s ranking on search engines. Companies getting numerous favorable comments from different sources will have their sites located at the top in the Search Engine Results Pages (SERPs) than those receiving only a few of them; hence high ratings in terms of such can lead to more views because they are easily visible thus attracting organic visitors to one’s website. If a company wins over its audience by improving its visibility on these sites then there will be

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social media monetization

What Is Social Media Monetization? (20+ Ways to Monetize in 2025)

Social media monetization is the system that allows entrepreneurs to gain profit through diverse techniques and practices applied on social media platforms. These things are among others such as marketing one’s online platform, public interaction with the audience, and content creation to ensure financial independence. Monetization of social media will be more relevant for individuals, organisations, or artists who continue to create and share their content on social platforms. Increasingly popular social media networks drove the monetization of social media along with the rapid evolution of the digital environment. Thus, monetizing social media opened various paths to diversify revenue sources, focus on target customers, and further develop business. This article will highlight 20 methods of profiting using using social networks in 2025. Social media has given birth to a lot of opportunities ranging from influencer marketing to e-commerce integration, digital advertising to loyalty programmes through which individuals and businesses can now generate consistent income. It is this opportunity that we will explore in more detail as we delve into diverse strategies and emerging trends that individuals and businesses can leverage to capitalise on the power of social media for financial gain. Here is the list of 20+ Ways to Social Media Monetization 1. Influencer Marketing A) Sponsored Content: Brands and content creators collaborate to produce brand-sponsored content or endorse things that complement the brand such as services or products, sponsored content brings a whole lot to influencer marketing. The mutual process can include the use of these influencers’ creative talents to develop interesting and attractive content, such as social network posts, stories or videos, which will tell the audience about the characteristics of the brand’s products. Digital influencers are a new breed of marketers who get paid based on different aspects such as the number and the intensity of the followers. Sponsored content is a great way for brands to capitalise on influencer marketing and as such create an illusion of wide-scale exposure and better consumer participation. B) Affiliate Marketing Affiliate marketing is a powerful way to associate themselves with products and endorse services with their fans through their affiliate links. Affiliate marketing may be done in this way, in which influencers connect or link to affiliate networks in their content that directs their followers to buy products. When consumers click on and finish the transactions, including purchases on links channelled by influencers, the latter make a commission based on the commission structure already established by the affiliate program. Different from the basic advertising model, affiliate marketing allows bloggers and social media power users to earn commission on a performance basis via their content or network posterity. This pull encourages influencers to relish the products in real time and can bring them a substantial amount of money depending on how much they have successfully marketed the products. C) Brand Ambassadorships: Partnerships under brand ambassadorship require working closer with influencers over long-term periods to get them to represent a specific brand’s products or services. Unlike pressured one-off sponsored content, brand ambassadorships were meant to sustain long-term friendships between influencers and brands which means influencers have the chance to frequently display their values and messaging over their social media. Through influencer marketing, brand ambassadors within context collaborating in close touch with brands develop individual approaches, produce imaginative content and communicate with their audience for brand awareness, trust and loyalty. In return for their consent to endorse the products of the brand, such as the influencers, they secure either remuneration, promotional products, or advantageous conditions as part of their ambassadorial agreements. Brands entrusting influencers to be their ambassadors provide influencers with stability, rhythm, and opportunity which leads to them being a favoured monetization strategy in the influencer marketing framework. 2. Content Creation A) Paid Posts: The paid posts are arrangements between content creators and brands through which the latter are provided with promotional posts made and submitted by the former through their social media networks. They are paid by the brand, and the creators usually talk about the brand’s products like they are theirs while mentioning the latter in their posts (of course). Instead of this, the brand may choose to reimburse the creators who are creating the content for them. The payment varies based on specific factors like audience size, engagement rate, and ultimate aim of the campaign. Earning-post is a method that brands use directly to connect with their audiences via credible and alluring ads created by preferred influencers. B) Subscription Services Channels´ services oriented on subscription enable the influencers to monetize their content through exclusive access to paid content or specific features that are available only for the subscribers. Content creators may share with subscribers, the behind the scene of things, early access to new releases, live streams exclusive for them or ad-free experience of their accounts. By providing their followers with special inside content and by this method, creators can build a truly devoted and longtime audience and, thus, earn a stable income. Subscription services provide an easily predictable means for creators to earn a living, as well as develop more sincere links with the members of their fan club. C) Exclusive Content: The special content section is the one where content creators allow people to subscribe to and easily access the content provided for a fee. This is the content which is being sold as an upfront payment or as a premium sign as part of its membership or subscription service. Exclusive inventory involves producing in-depth tutorials, guides, personal shout-outs, and other forms of material that can provide private groups or experiences with something of special value. Creators are capable of delivering one-of-a-kind content, and this can serve as an extra source of motivation as well as give an incentive for their followers to financially support them. Exclusive content becomes the creators’ property to demonstrate how expert they are and how creative they can be, and their audience enjoys unique and valuable experiences that are non-transferable or covered by other content. 3. E-commerce Integration A) Direct Sales:

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What Is Social Media Audit? How To Do It?

What Is Social Media Audit? How To Do It?

What is social media audit? A Social media audit is a detailed evaluation of an organization’s social media presence, including its profiles, content, and engagement metrics. This process is significant as it will assess the impact of current efforts and further pinpoint the possible improvement areas. A social media audit has four key pillars which are a scrutiny of a company’s social media profile, content, target audience and metrics. It is a reflection of the organization’s online presence and can therefore be used for making informed decisions and adjusting the strategy appropriately. Social media audits are very important and there are two reasons why. They assist in the effectiveness of social media campaigns, showing what is working and what is not, which helps businesses to understand what is effective and what is not. Through the assessment of strengths and weaknesses, the audits help organizations maximize their strategies, strengthen the brand image and make the target audience more meaningful. Why Conduct a Social Media Audit? Social media audit cuts across the board as it deals with the overall marketing performance from acquisition and engagement to brand awareness and customer satisfaction.A social media survey that serves as a compass to your digital journey is an instrument assisting in the distillation of diverse platforms with a precise and objective feeling. Let’s delve into why embarking on this journey is essential: Let’s delve into why embarking on this journey is essential: Imagine the social media you have as a puzzle, with the pieces of each profile, post, or interaction scattered across different platforms. Ageing an audit can be perceived as moving back to observe the jigsaw puzzle once completed where you get the whole online view in one angle. You get a real picture of how you perform online by comparing the actual state of your profiles, content and audience with this data and insights you can formulate or revise your marketing plan to be more effective in this digital Universe. In other words, you may find that your Instagram image will be the best one for your followers, while your Twitter activity may be quite low compared to others. Recognizing this professional depth enables you to module your tactics to the strengths of these sites and thereby maximize their impact. Yes, think your social media strategy a stable ship that battles the rough waters of fierce competition on the internet Similar to the way a captain appraises the well-being of the vessel and determines weak links in the hull, an audit digs deeper and highlights the strong sides of the digital vessel against the backdrop of its vulnerabilities in the social media realm. Maybe Facebook has a lot of followers who are actively involved, but your LinkedIn profile is not so lucky. Through such analyses of the pillars of your organization, you will see which strengths and weaknesses have more impact on the course of your social media plan. Paying particular attention to narrowing down blind spots and capitalizing on the strengths enables one to float the undulating digital waves with gusto and panache. The noisy market of social media is a place where every interaction is a part of the investment process, every click is a currency. Similarly, the wisest of investors keep an eye on their portfolio; social media audit by the same analogy allows you to assess the returns from your digital investments. Consider this: Are you using precious time and resources to develop quality content? This question must have troubled your mind whether your attempts are bearing fruit. Through metrics such as engagement rates, reach, and conversions, a social media audit helps you to weigh your investments that are paying off and those that are not. Armed with this information, you should be able to calibrate your strategies focusing on the most profitable ways to manage your portfolio objective which is maximization of return on investment (ROI). Preparing for the Audit Just before starting your social audit, it is critical to lay concrete baselines. The preparation is the compass that leads you to the audit process, making sure that you will be able to proceed with confidence and purpose. Here’s how to prepare effectively: Here’s how to prepare effectively: 1. Define objectives and goals Your social media audit will also have a captain and its ship will also be heading towards destination with clear objectives and goals. Ask yourself: What is your aim in this audit? Do you want to do this on social media to ensure wider awareness, increase website traffic, or raise interactions with the audiences? In essence, it means that by setting your objectives and goals at the very beginning, you have already created a guideline for your audit journey. It does not matter if it comes to a discovery of opportunities for growth, or identification of the areas where you can achieve the best results; clarity of the mission will lead all your initiatives to their end and help you achieve your goals. 2. Gather necessary tools and resources Each explorer has to choose the right tools for his trip to the unknown world, and social media is not any different. Before starting the funding, make sure you have the vital tools and resources at your fingertips.These include various suites of tools such as Facebook analytics; Twitter analytics; or Google Analytics for data management as well as spreadsheet utilities for organizing these data. Furthermore, you can also make use of the social media native analytics tools that these platforms such as Facebook Insights, Twitter Analytics, and LinkedIn Analytics.Through the provision of the right tools, you provide possibilities for up-to-date data collection and analysis. This eventually allows you to discover insights that this information provides, and consequently undertake smart decisions. 3. Establish key performance indicators (KPIs) Similarly to a compass that shows the direction to the north, the key performance indicators (KPIs) are the ones that will help you throughout your audit trip, providing the framework to evaluate the success. As a prerequisite for starting

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top female youtubers in India

20 Top Female Youtubers in India (2025)

Top 25 Female Youtubers in India (2025) The growth of female YouTubers has been embraced uniquely in India. Unique content, creativity, and captivating personalities have seen these ladies dominate the international digital scene. Across the country, they are stars in various niches such as fashion, comedy, and cooking among others achieving the admiration of millions. We are blessed to have top female YouTubers in India and are fortunate to see more rising YouTubers nowadays. The rise of female YouTubers in India has been truly astounding, showing a paradigmatic shift in the digital space. Their exceptional content, immeasurable levels of creativity, and highly likeable characters are all magnetic to their viewers. Among the genres covered are comedy, addressing fashion, cooking, playing games, and more, they not only became famous but also changed YouTube through their innovation and realness. So let’s see the top female YouTubers in India that have risen in India by 2025. Here is the list of the top Female YouTubers in India (2025): Sr.no. Name YouTube Channel Subscribers 1 Lilly Singh LillySingh 14.4M 2 Nisha Madhulika nishamadhulika 14.2M 3 Kabita Singh KabitasKitchen 13.8M 4 Shruti Arjun Anand shrutiarjunanand 10.2M 5 Vidya Iyer VidyaVox 7.63M 6 Pooja Luthra poojaluthra 7.56M 7 Prajakta Koli mostlysane 7.12M 8 Sakshi Keswani BeingSuku 5.59M 9 Himanshi Tekwani ThatGlamGirl 5.22M 10 Shirley Setia shirleysetia 3.84M 11 Sambhavna Seth SambhavnaSethEntertainment 3.59M 12 Saba Ibrahim sabaKajahaan 3.51M 13 Payal Jain thepaayaljain 3.35M 14 Anisha Dixit rickshawali 3.26M 15 Sonali Bhadauria LiveToDancewithSonali 3.11M 16 Niharika Nm NiharikaNm 2.81M 17 Dhruvi Nanda DhruviNanda 2.21M 18 Megha Bahuguna PerkymegsHindi 1.46M 19 Sejal Kumar sejalkumarofficial 1.45M 20 Komal Pandey komalpandey3894 1.37M 21 Shanice Shrestha shaniceshresthavlog 922k 22 Shreya Jain shreyajain26 751k 23 Scherezade Shroff SherryShroff 334k 24 Aditi Mittal AditiMittalYt 236k 25 Mallika Motiramani mallikamotiramani 193k 1) Lilly Singh (14.4M) https://youtu.be/hZULVP4f5F4?feature=shared Lilly Singh, also called Superwoman, is a YouTuber, comedian, actress, and author. She became famous through her comedy sketches and vlogs on YouTube. She specializes in humour, and her video themes are so wide and include relationships, culture, and general life advice. On YouTube, she engages with her audience by being authentic and interactive. Singh often asks her viewers questions, responds to comments, and involves them in challenges and collaborations. When she meets a group, she normally presents herself in a manner filled with energy and enthusiasm that attracts those watching her because she has great humour and charm embedded in this presentation, thereby making it captivating. With a humorous twist to her comedy acts and well-studied words that uplift one’s spirit, at times her viewers are left happier than they initially were as well as motivated even if slightly after viewing her clips. That’s why many people know her as one of the modern YouTube celebrities. 2) Nisha Madhulika (14.2M) https://www.youtube.com/watch?v=UKRULeFcdCU&pp=ygUPTmlzaGEgTWFkaHVsaWth Nisha Madhulika became famous for her culinary skills on social media sites and now broadcasts various videos Nisha’s blog is where she simplifies traditional Indian recipes so that they can be understood by anyone regardless of their level of cooking skills. This approach helps to build relationships between those who follow her blog because they see that she cares about them and wants them to stay with her clips on how to cook different delicious meals, especially Indian dishes. One year ago, she started her YouTube channel by posting some brief clips of herself working in the kitchen. Since then it has become an essential place for anyone interested in learning about Indian cooking through basic instructions offered by experts such as herself. She attracted fame on social networks thanks to her cooking talent, and now she uploads various videos featuring various kinds of tasty dishes, with the main focus on Indian cuisine. 3) Kabita’s Kitchen (13.8M) https://www.youtube.com/watch?v=4b9HU0iphMM&pp=ygUUIEthYml0YeKAmXMgS2l0Y2hlbiA%3D Being passionate about sharing what she knows about culinary arts, Kabita Singh is considered one of the most popular YouTubers specializing in food recipes. The nice thing about her area of ​​​​expertise is that she does not produce complex recipes that only a few people would appreciate. She has a wide selection of material: from step-by-step recipe tutorials; to cooking tips and tricks; and kitchen hacks as well as meal-planning ideas, one can notice that she speaks about every type of meal. She interacts with her audience by replying to what they say about her articles, giving answers whenever there is a question, and also taking suggestions for what recipes they would like her to make. She effectively engages with her audience through clear and concise explanations in her videos, making her recipes easy to follow. Also, sometimes she takes pictures of other people’s actions and puts them on screen. 4) Shruti Arjun Anand (10.2M) https://www.youtube.com/watch?v=XeG0W7PLApg&pp=ygUSU2hydXRpIEFyanVuIEFuYW5k Shruti Arjun Anand is a famous YouTuber known for her interesting content in beauty, fashion, and lifestyle. She is from India and she has a huge fan base because many people can connect with her while also benefitting from what she says. Her area of specialization is creating make-up tutorials and beauty routines. Shruti develops various content useful for a large audience interested in beauty and lifestyle on YouTube. This content includes different make-up tutorials, from normal looks to special events. Shruti creates different content for many people on issues about beauty and lifestyle on her YouTube channel. She has makeup tutorials for different times ranging from regular to special parties and also advises on how one can take care of their skin among others that keep all those watching up to date by telling them what’s hot now in fashion. Shruti excels in retaining her audience by creating human connections. 5) Vidya Vox (7.63M) https://www.youtube.com/watch?v=eiGdsH1g20k&pp=ygUJdmlkeWEgdm94 Vidya Vox, whose proper first name is Vidya Iyer, is an Indian-American musician who has several talents: she is a singer, songwriter, and YouTuber. Her specialization lies in mixing Eastern Bollywood tunes with famous tunes from the rest parts of the world particularly Western ones thus producing a whole new style that is very different from other known forms like slow jazz or opera. Vidya Vox

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female motivational speakers in India

Top 15 Female Motivational Speakers in India [2025]

Top 15 Female Motivational Speakers in India [2025] In 2025, motivation is a must in our lives. From having a day at school to a bad week at work, to having fights with your loved one, or preparing for a competitive exam, motivation helps us get through it all. Motivation helps you to believe in yourself, and do something with that belief in mind. But where do you get motivation from? Motivational speakers. Yet, despite the necessity, did you know that the male-to-female gender ratio in motivational speakers still stands at 55 to 45, with male speakers outnumbering female ones? So it becomes even more imperative for female motivational speakers to shine the brightest. And they have been. Compared to the previous ratios, they have come a long way. And they will have to walk on an even longer road. So with that in mind, who are the top 15 female motivators in India who motivate and inspire people with their words and voice? Let us learn with this blog. Top 15 Female Motivational Speakers in India Sr. No Name Lives in Instagram YouTube YouTube Subscribers 1 Sudha Murty Karnataka @smtsudhamurty – – 2 Priya Kumar  Mumbai @priyakumar7272 Priya Kumar  83K 3 BK Shivani  Gurugram  @bkshivani BKShivani  5.92M 4 Arunima Sinha  Ambedkar Nagar  @dr.arunima_sinha – – 5 Chetna Gala Sinha Mumbai @chetnagalasinha – – 6 Chitra Divakaruni  Kolkata  @divakarunichitra – – 7 Sairee Chahal Delhi @saireechahal – – 8 Gul Panag Chandigarh  @gulpanag Gul Panag 2.54K 9 Shweta Shalini Maharashtra  @shweta_shalini – – 10 Diana Hayden Hyderabad  @dianahaydenofficial – – 11 Kiran Bedi Amritsar  @kiranbediofficial Kiran Bedi  314K 12 Virali Modi Mumbai @viralimodi_ – – 13 Laxmi Agarwal  Delhi @thelaxmiagarwal Laxmi Agarwal 522K 14 Shalini Saraswathi Bengaluru @shalinisaraswathi – – 15 Deeya Bajaj Gurgaon @deeyasbajaj – – 1. Sudha Murthy https://youtu.be/7-lwqabJ8yM?si=_w9p-UA76-TGtzbL Sudha Murthy is an author, philanthropist, educator, and motivational speaker who was also nominated for the Rajya Sabha and as a member of parliament this year. She was also awarded the Padma Bhushan and Padma Shri in 2006 for her social work. She was born in Shiggaon, and is the chairperson for Infosys, the tech giant in India, and has seven doctorates in various other fields. She is also a very successful author who writes in Kannada and English. Her story from being a normal girl to being the recipient of India’s third-highest civilian award, the Padma Bhushan for social work shows how dedicated she is to the work that she does. She currently lives in Karnataka and in her speeches, Sudha tells her audience about her life experiences, and social work stories and advises the current generation. Her words motivate millions of people to be their own better selves. A motivational speaker inspires people to be great persons inside out, and and help society in any way that they can. In her own words, “Happiness blooms when you find purpose in your actions.” 2. Priya Kumar – 83K Subscribers https://youtu.be/kCWDI-2lu9w?si=tLQER8svZ_o2R9OU Priya Kumar is an author and a motivational speaker in India, who is known for her books and speeches on improving themselves and their life. With a career of over 28 years, she has worked with over 2000 multinational clients in more than 50 countries and motivated each of them to discover themselves and live their lives. She is the first female motivational speaker in India. She has always been devoted to her work as a motivational speaker who motivates people and helps them get the best out of themselves. Priya connects with her audience through her deep and emotional words and speech and inspires them to be the best version of themselves. Priya’s speeches are about change, and how you can motivate yourself to change for the better and she sometimes even cracks jokes to complement her speech. And what’s so special about her is that she does her shows both nationally and internationally. So you get to see her in India and also outside! She also has a YouTube channel where she posts her vlogs and motivational videos. She is also an author who has written 12 books, which are all motivational and spiritual. She is the first Indian author to have won 44 book awards internationally. License to live, Priya’s first book also won her the Eric Hoffer Award in 2012. As a top motivational speaker in India, Priya Kumar continues to leave a big mark on millions of people, and in her own words, “If you have something important to be, then be it now!” 3. BK Shivani – 5.92M Subscribers https://youtu.be/aDIrnR9y-j8?si=ch0ceqnXuB2YosK_ BK Shivani is a motivational speaker and a spiritual teacher who practices the Rajyoga meditation. She is a member of the Brahma Kumaris spiritual society, through which she has helped millions of people grow and become spiritually aware. The Brahma Kumari have won the UN peace awards in 1981 and 1986. BK Shivani is also called Sister Shivani by her devotees, and her speeches and talks are wise, motivational, and about the reality of life. She had her first TV appearance in 2007 and teaches Rajyoga meditation exercises to her followers. She tells her audience how to manage themselves, and their emotions, and build relationships. Her words are confident yet kind and help people live better by knowing themselves and becoming aware. She spreads positivity, helps people fight their problems, and finds inner peace. She influences people not only through her voice and speech but also through her words and she is a bestselling author and a TV personality on Peace of Mind, where she is loved by a lot of people. Her bond with her audience and her passion for spreading love and peace are what have made her a famous and well-lived motivational speaker. In her own words, “Invest your time and energy to teach your mind to release the expectations.” 4. Arunima Sinha https://youtu.be/Wx9v_J34Fyo?si=VleacNIKSGxodtnN Arunima Sinha is a mountaineer and a motivational speaker from India who was honoured with Padma Shri in 2015. She is the first female

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Brand Health: What is It and How to Measure It [Complete Guide]

Brand health is an iffy topic; it is pretty subjective if you ask a few people. This is because most folks have a very different perception of what a healthy brand looks like, just like human health! For some, a stubbed toe is something that will pass, but for others, it is a matter of life and death, and they would prefer death. Source Like human health, it is wrong to ignore a few telltale signs of sickness when it comes to a brand’s health. Imagine a scenario where a drop in your brand mentions for a month can be attributed to the changes in the shopping season. However, if this trend continues for three months, you must get the diagnosis. It might be an infection with customer success or a viral ( the bad way) in your social media attribution. Constant checkups on your brand health are not merely a good-to-have practice but an ideology that should be omnipresent in your brandus prospectus. What is brand health? Brand health is a parameter that defines the brand’s presence online and offline based on its capability to deliver promises to its customers. It depends a lot on the audience’s perception – a positive perception means the brand health is on the rise, and if negative, it equates to a decline. Key elements of brand health Why do you need a robust brand? The end goal of every brand is recognition, which makes it an enabler for quick decision-making. Recognition allows the product to be a regular part of the consumer’s life and stay there for a substantial amount of time. Fostering Quick Decision-Making: A strong brand helps consumers make quick decisions by providing them with a clear understanding of what the brand stands for and why it is the best choice. This is especially important in a competitive market where consumers are bombarded with choices. Influencing Consumer Choices Over Time: Brand health is important because it consistently influences consumer choices. A positively perceived brand is more likely to be chosen over competitors, leading to increased market share and profitability. One amazing example is the HUL brand and its product, the Clinic Plus shampoo. For many Indians, the shampoo has held a special place in their hearts. Launched in 1972, the product started with an educational stance. Then it moved on to relationships, one of the most pertinent being a mother-daughter bond, which continues to be an essential messaging and brand recognition. Not to mention, this product has been devised for Indian hair, making it more likely to be accepted within this demographic. Emotional connection, relevance, and awareness play key roles in elevating your brand’s status. This is a bigger requirement today, considering the fickleness of consumer behaviour and, of course, the competition. This brings us to the four central pillars of a brand and its health. These elements can help you determine how your brand is perceived within the consumer mindset and, of course, how well it is performing in the current market scenario. Brand health rests on four major pillars Mental Availability Differentiating Factor Awareness and Experience Emotional Attachment 1. Mental availability This is the mental availability your (potential) audience and consumers have for your brand.Is your brand the first name that pops up in your consumers’ minds when considering a purchase from your industry? Are they more likely to choose your brand over the new products? If your brand is among the first names that pop up in your consumer’s minds, then you have a better share in their mental real estate. This means you are immune/ less likely to be eroded of your positioning over time. However, this is more the case with legacy brands that have been around for years. They have the benefit of time. New brands need to build that foundation before they can make claims as the primary providers of the industry. How can they do this? We’ll discuss that in our upcoming subtopic on nurturing your brand. 2. Differentiating factor The differentiating factor is a brand’s uniqueness —what it brings to the table that other brands can’t. Now, one might argue that saturation is almost omnipresent in the market, and we are empathetic—however, differentiating factors like sustainable sourcing, ethical means, quality, etc., can make a difference. As a brand, you need to pick that one differentiating factor and point all your messaging towards it. We have discussed the case of the Indian dairy brand Country Delight, a new (relatively) member of an industry dominated by legacy brands for years. Read more about it in the next scroll. 3. Awareness and experience Brand awareness and the experience it offers are another key aspect of brand health. If your brand can offer an experience that they want, they are more likely to keep your product in mind. You might be their first choice, so top the awareness charts and increase the level of your brand recall! For instance, the experience your customer seeks is where they can save time and effort in the morning before heading off to work. Amazon’s Alexa made it easy for the early risers and hustlers to leave their house in peace without worrying about ‘did I leave the light on?’. It is all taken care of at the tap of a button or simply the user’s voice. This highlighted the product’s ease of use, which led to a positive experience and, as history knows, a positive brand awareness. 4. Emotional attachment If your brand has climbed this pillar, you will likely be on top of the list of preferred brands in your category. An emotional attachment is when your brand or its product adds a hint of nostalgia for the consumer. For many Indian children, butter with roti or toast has been a staple diet, fulfilled by Amul butter. Even today, the children of yesterday and the grown-ups of today prefer Amul butter over other brands (unless they are considering health alternatives). Most consumers have emotional attachments to the

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ai tools for digital marketing

Top 30 AI Tools For Digital Marketing in 2025

Top 30 AI Tools For Digital Marketing in 2025 The digital marketing arena is not only dynamic but also evolving, hence overtaking traditional marketing strategies and human resources, one requires something else beyond. The volume of data and the complexity of consumer interactions are still on the rise, and this is why companies are now using artificial intelligence (AI) to simplify processes, enhance efficiency, and achieve the desired outcomes. AI is now at the centre of all marketing practices, which no longer necessarily consist of only human strategies since it has provided us with some forward-thinking tools that range from content development to social networking and social interaction. This technology leverages the power of machine learning models and natural language processing to dig into volumes of data, automate the routine, or examine the work done and improve the performance at an accelerated speed and precision that wasn’t attainable before. We have created a list of 25 AI tools that are ideal to help any digital marketer. The latest technology advancements in content creation tools to social media management applications are giving businesses an edge to leverage the efficiency and effectiveness of their marketing strategies to the N spire. Sr. No Name Link 1 Lavender AI https://www.lavender.ai/ 2 Brevo https://www.brevo.com/ 3 TIDIO https://www.tidio.com/ 4 Jasper.AI https://www.jasper.ai/ 5 MarketMuse https://www.marketmuse.com/ 6 Rapidely https://rapidely.app/ 7 Brandwatch Consumer Intelligence https://www.brandwatch.com/suite/consumer-intelligence/ 8 HeyOrca https://www.heyorca.com/ 9 Trellis https://www.trellisdata.com/ 10 Beacons AI https://beacons.ai/ 11 Phrasee Home 12 Customers.ai https://customers.ai/ 13 Brand24 https://brand24.com/ 14 Smartwriter.ai https://www.smartwriter.ai/ 15 Acrolinx Home 16 InstaText Write like a native speaker 17 Optimove New Homepage 18 Grammarly https://app.grammarly.com/ 19 Seventh Sense https://www.theseventhsense.com/ 20 DeepL https://www.deeplearning.ai/ 21 Chatfuel https://chatfuel.com/ 22 Many Chat https://manychat.com/ 23 Surfer SEO https://surferseo.com/ 24 Smartly.io https://www.smartly.io/ 25 theGist https://www.thegist.ai/ 26 Hemingway Editor https://hemingwayapp.com/ 27 Zapier https://zapier.com/ 28 Midjourney https://www.midjourney.com/home 29 Synthesia https://www.synthesia.io/ 30 ElevenLabs https://elevenlabs.io/ Lavender AI Lavender AI comes up as an essential element which is beneficial in enriching communication capabilities when engaging in global collaborations with shareholders and workmates. This email plugin comes with a comprehensive solution to email communication that is well integrated into CRM systems or any email application. Lavender AI excels in the fact that it can guide users on how to build emails that are effective by using a large body of psychology and several data-driven perspectives. The personalised interaction and guide, which is gathered by using writing activity analysis, are tailored to each person, which is provided by the Lavender AI. Brevo (formerly Sendinblue) While Sendinblue was capable of just basic drip campaign marketing, Brevo extended the ability of business management to nurture customer relationships as well as drive leads and sales. Brevo equips businesses with a set of reporting and analytics instruments that easily roll out with demographic segmentation strategies guaranteeing an intimate and personalised marketing relationship. With its user-friendly design and extensive template library, this tool helps you to create a captivating email campaign in a few clicks. The use of AI-based automation at the core gives Brevo the ability to manage these channels and create personalised and timely communication with customers thus building lasting relationships between customers and business and ultimately fostering brand loyalty. TIDIO TIDIO AI is an AI platform that leverages the power of AI to provide customer service agents and sales representatives with all the necessary tools needed to provide them with the best customer service experience. As business owners are trying to improve customer satisfaction and at the same time, bring in sales, TIDIO comes in as a versatile ally. Its chatbot integrates our Lyro AI brand which is powered by AI and provides 24/7 human support. Smart views and trackers are the two important terms that companies utilise to not only find out customers’ preferences but to also help organisations better understand the trends among their clients to prioritise requests and develop relevant communication strategies. Through the seamless integration of different e-commerce platforms, TIDIO helps businesses of all sizes to raise the standards of their customer service and hence, increase sales. Jasper.ai Formerly known as Conversion. this AI tool, Jasper, being a game changer, empowers companies to produce content of high quality with ease. Using AI technology, Jasper adds a human touch and offers clear understanding by generating top-quality ads, emails, articles, and social media posts that sound as natural as a human. Writing is made easier by the GPT3 model of OpenAI that Jasper uses. Businesses can now generate engaging content in minutes, therefore, speeding up the content creation process and increasing productivity. Jasper provides custom templates that fit specific business requirements and machine learning algorithms that can help business leaders amplify their marketing efforts and get results as a good digital platform of 2025. MarketMuse MarketMuse benefits from the use of AI pets in the business where the AI system assists businesses to craft optimised long-form content for various marketing channels. By using AI to look for articles and emails, MarketMuse conducts in-depth research on the topics and will also supply users with some drafts and content briefs that will help direct them. It has an in-built editor and the AI suggestions are the key which helps companies to make the content creation process easy so that they can produce high-quality, SEO-optimised content in a fast and efficient way. Rapidely Instantly, GPT-4, a state-of-the-art technology, Snapchat-powered by GPT, aims at sweeping away the old ways of content creation and social media engagement. This company, established by two individuals who have been actively involved in the tech field, is aimed at people who run startups and those who are heavy into social media and actively searching for automation and efficiency as they generate their content. The Rapidely has all the features one would need in a social media management tool, for example, collaborative account management and a monthly calendar generator that will make the social media management process a lot easier. It also has a Carousel Creator that makes the process of creating carousels less time-consuming so that the user will be able

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engagement rate calculator

Free Engagement Rate Calculator

Check Your Engagement Rate with Our Free Calculator Social media platforms now provide important metrics about the content you upload and share. It measures how successful you are and helps you understand that there is space where you can tweak your content to reach the desired audience effectively. Social media metrics offer ideas about what kind of content resonates with the people. Measuring KPIs such as engagement, reach, impressions, and conversion rate will, in turn, help you measure campaign performance and, at the same time, help you make adjustments to enhance and better your social media performance. In this blog, you can measure your social media performance, whereby with the help of our engagement rate calculator. Engagement Rate Calculator Engagement Rate Calculator Number of Followers Number of Posts Comments Shares Likes Saves Clicks Messages Calculate Engagement Rate Disclaimer – The engagement rate calculator provided here is intended for informational purposes only. While the calculations aim to provide estimates of the engagement rate based on user input, the actual engagement rate may vary due to factors such as platform algorithms and variations in formulas. By using the calculator, users acknowledge and agree that the results are not guaranteed to reflect exact engagement rates. What is a good engagement rate? Instagram:  An engagement rate Between 1% and 3.5% is considered good. This is all your likes, comments, shares, and saves relative to your total followers.Facebook: The average engagement rate is considered between 1-5%, above 1% being a good engagement rate. This would mean reckoning the engagements on Facebook by likes, comments, shares, or clicks on a post.Twitter: The engagement rate originating from Twitter is generally lower compared to those coming from other platforms. An engagement rate of 0.037% or above for Twitter can be considered good and comprises retweets, likes, replies, and clicks.LinkedIn: A good average engagement rate is 2% on LinkedIn. This includes likes, comments, shares, and post clicks. How to calculate engagement rate? The formula to calculate the engagement rate varies slightly depending on the platform and the specific metrics included in the calculation. However, a common formula for calculating engagement rate on social media platforms is: Where: Total Engagements: The sum of likes, comments, shares, clicks, saves, or any other relevant interactions on a post or piece of content.Total Followers or Impressions: The total number of followers on the social media account or the total number of impressions generated by the post.To calculate the engagement rate, divide the total engagements by the total followers or impressions, and then multiply by 100 to express the result as a percentage. For example, if a post receives 200 likes, 50 comments, and 30 shares, and the total number of followers is 10,000, the engagement rate would be calculated as follows: So, the engagement rate for the post would be 2.8%. When we look at the professional dashboard that Instagram provides, you will generally see metrics such as accounts reached, engaged, total followers, content you shared and more. While these remain some of the most important metrics to look out for, there is more to what you must measure if you’re a brand and want to increase your digital presence. Here below are some of the important metrics that you must track as a brand. Instagram Engagement Rate Calculator The Instagram Engagement Rate is a key indicator of audience resonance with the content. It is generally calculated by the aggregate number of likes and comments in comparison to the number of followers, thereby multiplied by 100 to express it in percentage terms. To increase your engagement rate on Instagram, regular updates will keep your users interested and engaged. Instagram is highly visual-based, so you need to include high-quality images and videos to make your intended audience engage with your content. Comment back to people reaching out to you and using hashtags will also increase the visibility of your posts to a targeted audience. Facebook Engagement Rate Calculator Facebook calculates engagement rate based on interactions that users have with content on the platform. These interactions can include likes, comments, shares, and clicks.. This metric will show the effectiveness of your content among the followers. Calculations are done: Interaction values are summed up and divided by the amount of followers, then multiplied by 100 to get a percentage. To Increase Facebook Engagement create more audience interaction with polls, live videos, and Q&A sessions. Optimise posting time, and share content at times when your audience is most active. Share content that your followers are posting to encourage user-generated content; you want your profile to feel like a community of people. Quality will trump quantity every time. Twitter Engagement Rate Calculator Twitter calculates engagement rate by measuring the total interactions a tweet receives in relation to the number of followers or impressions the tweet has. Use relevant and trending hashtags to increase the visibility of your tweets. However, avoid overusing hashtags as it might look spammy. Tweets with memes or GIFs tend to receive more engagement than text-only tweets. Run polls and ask questions as it is a direct invitation for your followers to interact. Pin tweets with important information and participate in Twitter chats as people will tend to view your profile and check your tweets. Unlock deeper insights into your social media performance with Locobuzz see what you’ve been missing! Why brands need to monitor their engagement rate Brands need to monitor their engagement rate as tracking the rate at which the audience engages allows a brand to analyse the impact of their social media and marketing efforts. It shows how their content resonates with the audience and whether their strategies are driving any meaningful interaction. Monitoring the engagement rate further allows one to learn more about the preferences, behaviour, and interests of an audience. This further lets the brand understand the types of content that get the most engagement, and from this analysis, they get to know ways in which they can better customise their strategies to fit the needs of the audience.

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