Today, in 2025, which way will the businesses find to capture the voice of the customer to turn it into actionable insights? Customer Experience constitutes a critical success factor for business. Evolving digital technologies as well as changing expectations on the part of customers are measuring CX more vital now than at any other time in history. Traditional ways of gathering through surveys and feedback forms are no longer sufficient. Today, the customer journey requires a more integrated, data-driven perspective in the pursuit of understanding and elevating CX. Below are the effective measurement methods for CX in 2025, including some key metrics that brands can leverage to stay ahead of the game, all in this blog post! What is customer experience? Customer experience is the total interaction of a customer with a brand, starting from the moment he or she enters into a journey with the brand until he or she becomes a loyal customer. In other words, it is a collective feeling and perception a customer has about the brand and others. Customer Experience Measurement is how your customers perceive their relationship with your company. It is collecting data on key metrics that reflect the sentiment of your customers, loyalty, and experience at different touchpoints. It is very effective to think of a customer’s experience as starting the moment they become aware of a business and continuing through the entire purchasing process. But more importantly, CX refers to weeks, months, or even years after that, when a customer uses a product or service. Yet, at the same time, one needs to remember the bigger picture-offering support to customers over time, long beyond when they had their first purchase. Usually, it costs a great deal more to get a new customer compared to keeping an existing one as research shows 65% of the population asserts that they would leave a brand after experiencing poor service. That is alarming as nobody would like to expose them to receiving terrible reviews that may discourage other people from choosing my business. Thus, Customer dissatisfaction or even any experience could easily be very costly! Measuring Customer Experience Real CX engagement calls for intense focus on identified areas of improvement rather than the whole customer journey. Customers around 70% reported higher brand loyalty when their feedback, once asked for, was acted upon. Break down analytics and metrics into the steps of the customer journey to measure Customer Experience properly. 1. Map the Customer Journey and Touchpoints Start by defining the customer journey and at what points they are most likely to make contact. Clearly define your goals for what you want your customers to do, from booking a demo to signing up for a service, onboarding new members of your team or getting products on time. The journey toward every goal has a line of “touchpoints,” representing focused opportunities to improve customer experience. Improving every one of these touchpoints over time will reveal bigger opportunities that will have positive effects on the overall CX with your company. 2. Define the Customer Success Metrics at every Touchpoint To measure the Customer experience correctly, define a success metric at each of those touch points in the Customer journey. Customer experience metrics serve as a map for customers in the navigation of interactions with your business. Think about what customers experience, feel, and do while going through that journey. There are three types of metrics namely, Interaction Metrics: They depict what occurs when the customer engages with your brand. Perception Metrics: They illustrate how the customers feel about their interactions. Outcome Metrics: These measure the actions that customers take after interacting with your brand. Analyzing these metrics through all stages of the customer journey will give you a unified view of the customer experience rather than one that is fragmented. 3. Construct Automation Feedback Campaigns In a successful system of collecting customer feedback, establishing campaigns must be done through automation. Customers are usually time-constrained in regards to giving feedback; therefore, if the process is simple and to the point, good quality information is more likely to be received. Best Practices for Collecting Customer Feedback: Engage Customers on Their Preferred Channels: Every customer has a preferred channel in which they like to communicate. Instead of pushing them into your established flow, an omnichannel contact center engages with customers at those places where they are most receptive to conversations. Timing is Everything: Getting relevant feedback in time is essential to understand the innermost emotions of customers. However, caution is required to avoid biased data from wrongly timed requests. For instance, getting responses via a relatively free-flowing medium like SMS or email instead of immediately, after having navigated through a tough support call using Interactive Voice Response. Source: Instead of collecting direct feedback from surveys, empower the use of advanced tools, such as AI-driven call analysis and product usage statistics, to have a complete view of the customer experience. This will, with these methods, ensure an enhanced feedback collection process and insightful knowledge into customer engagement and satisfaction can be obtained. 4. Centralized Customer Experience Dashboard A centralized customer experience dashboard is a comprehensive tool that consolidates key metrics and insights related to customer interactions, sentiments, and experiences into a single visual interface. It serves as a hub for businesses to monitor and analyze how customers engage with their brand across various touchpoints. This aggregates data from social media, chat, and email, among others, to immediately obtain insights into customers’ behavior and sentiment. Implement Locobuzz to escalate your customer experience management as it functions as one platform that aggregates various tools and functionalities to track and analyze the interactivity of a client in real-time across your channels of communications. As you can see above the added image is Locobuzz’s Dashboard which shows data on Tickets and TATS summaries. There is an option called Locobuzz that enables tracking of key performance indicators, measurement of customer satisfaction, and identification of trends to guide business strategies. 5. Future-Proof Your Customer Experience with Regular

How do you know your brand is resonating in the hearts and minds of those it aims to connect with when one right tweet can influence perception? Are you tracking what matters most? In navigating the complex landscape of 2025, the pulse of your brand has never been more critical. Amidst so many available metrics, which ones drive growth, loyalty, and relevance? These metrics can act as your compass, pointing you toward a greater understanding of the resonance, relevance, and overall health of your brand. Let’s dive into the 15 essential brand metrics that will shape your success and keep your brand at the forefront of the competition. What is Brand Metrics? Brand metrics are measures and data used to gauge the performance strength and perception of a brand. They enable businesses to understand how their brand is performing in connecting with its customers and to visualize the areas to be improved on and changes over time. Brand metrics give views into the health of the brand, loyalty of the customer, and position in the market at large. Brand Metrics: The Cornerstone of Business Growth Brand metrics are more than just numbers; rather, they are the compass that guides businesses toward sustainable growth. What’s most important is brand health how well a brand meets the promises it makes for its service or its products is critical in promoting business growth. Brand metrics are inextricably linked to many business objectives. It is by aggregating data concerning brand awareness, customer loyalty, and perceived value for the brand, businesses would be able to identify genuine drivers of customer loyalty, thereby encouraging more long-term relationships and greater customer lifetime value. From a financial perspective, knowing how aware your potential customers are of your brand, the extent to which your customers experience brand recall, and how consumers feel about your business can all add up to the numerator or denominator when trying to improve your sales funnel and revenue. Businesses can achieve the desired growth by the following Optimize Brand Awareness Campaign: Understanding the data can tell which channels and tactics are best to expand the reach and improve the market share of a brand. Tailor the Brand to the Target Audience: If customers align with what matters most in a brand, it reduces the risk of marketing misalignments along customer desires and needs. Monitor Brand Health and Performance: Monitoring regularly helps analyze health metrics and identify improvement points so that the brand will always have promises to keep. Measurement of brand metrics is a strategic investment from brands that will eventually reward them in the long run. With data understanding and improvement of brand performance, companies can have better relationships with customers, go for growth, and sustain. Understanding the Importance of Brand Metrics Brand metrics are the blood and breath of modern marketing as they afford a quantifying view with which marketers can appraise their brand health, monitor the effectiveness of their campaigns, and make more informed decisions based on data. Brand metrics play a vital role in the dynamic world of brand marketing so, because of this, they have become a valuable appraisal method for marketers when appraising the strength of their brands and checking the return on investment of their marketing efforts. They thus constitute the basis for the Quantification of long-term ROI, indicating the net value of a brand beyond simple sales figures. 8 Reasons Why Brand Metrics Are Important 1. Data-Driven Strategy In the data-centric age, brand metrics bring about essential information for decisions. It nullifies assumptions and brings in strategies that are built on tangible and measurable data. 2. Brand Reputation Brand metrics bring insight into the imperative aspects of the health of a brand-awareness urgency, loyalty, and perception from the customer. Their need is what can maintain as well as enhance the standing of a brand in a competitive market. 3. Marketing Effectiveness Through marketing campaign performance, which is measured by predetermined metrics, a marketer can better know what works in their market. Information collected helps optimize existing campaigns and build even better ones in the future. 4. Customer Relationships Engagements help understand how consumers interact with a brand across channels. Such information is invaluable when deepening relationships with customers to improve the customer experience at large. 5. Competitive Analysis Brand metrics make performance comparisons with competitors possible, therefore helping to outline areas of current competence and places of improvement clearly. 6. Brand Equity Brand Equity Measurement establishes the value one holds in the market. With that, businesses are better equipped to capitalize on exploiting their brand’s strength, which drives growth and profitability. 7. Customer Loyalty & Retention Follow through on customer loyalty and lifetime value by using brand metrics to encourage long-term customer relationships, improve retention, and maximize value over time. 8. Responding to Market Trends Continuous measurement of brand innovation and relevance will help businesses stay proactive and responsive to dynamic market conditions and shifting consumer preferences. Brand metrics are the tools that not only expose the present scenario of a brand but also give the data needed for sustainable growth and market leadership. How to Use Metrics to Improve Your Brand Health? Now that you have all of your data and have identified your key metrics, it’s time to turn insights into action. Here are 7 strategies for using metrics to improve brand health: 1. Proactive Planning Do not wait till a project starts to think about metrics as measurement plans are to be made upfront where metrics are aligned with your brand objectives. Establish success metrics before the start of any project, Lead metrics will be used to follow on brand equity. 2. Holistic Perspective Evaluate your brand from a broader perspective as the market, consumer trends, the industry as well as emerging technologies will have to be considered. Be sure to include competitors, market trends, and consumer behaviors in the analysis of brand health. 3. Regular Tracking Track the metrics of the brands continuously instead of just periodically because real-time tracking is

Ever thought about breaking free from the shackles of text-based social media? X/Twitter Spaces is among the latest features, offering something refreshing. Allowing users to converse using their voice in real-time, Spaces introduces a more engaging and interactive way of connecting with your audience. Just imagine live Q&A sessions, deep interviews, or just talking with your followers in a much more personalized and exciting way. With Spaces, possibilities are endless. What is X/Twitter Spaces? X/Twitter Spaces is a feature that allows users to host or be part of live audio conversations on the platform. These audio-only chat rooms can either be open to the public or kept private, where the host controls who can speak and listen. Any account owner may now host a Space, regardless of their count of followers. Key features in X/Twitter Spaces Publicly accessible: Any person can join to listen. Multi-speaker: As many as 13 can talk at one time, including the host and two co-hosts. Time-limited availability: Once a Space ends, it is no longer publicly available on X/Twitter. Benefits of Using X/Twitter Spaces Networking: Connect with similar minds and build relationships. Learning: Learn new things from different experts in subjects you would never have known existed. Feedback: Get insight from your audience about your services or products. Fun: Enjoy good company in conversations. What can brands do on X/Twitter Spaces? X/Twitter currently has over 500 million monthly active users in 2024.And that’s why marketers and brands are eager to use Spaces to explore the potential of brands. However, what can a brand do exactly through X/Twitter Spaces? Well, this is it. Getting feedback from the audience X/Twitter Spaces can prove to be a great resource for gaining feedback regarding your products, features, or brand image. Ordinarily, gathering feedback from audiences is an expensive and restrictive activity. Brands pick feedback from scattered sources like review sites, social media sites, and communities, and try to make sense of it. X/Twitter Spaces allows you to connect in real time and saves you much effort and confusion with minimal effort. You can interact with your audience firsthand and get natural responses in your feedback sessions. Introduce new features or products The conversational nature of X/Twitter Spaces is an excellent channel to communicate with your audience while rolling out new features or products. You can gather feedback in real time and act upon this feedback. As a business leader, you can take this opportunity to encourage the participants to share their thoughts and opinions on these new releases to help you learn more about the needs and pain points of the audience. You can also use it to target new audiences who are outside of the pool of your regulars. These folk might provide generalized feedback and insights into how the users view your brand, which will go a long way in understanding how your brand is perceived holistically. Organizing discussions on trending topics in your industry Hot topics” in your industry can set the ball rolling for some great conversations on this feature. This gets even more interesting when you get people from the audience involved. Trending topics like events, destinations, big brand moments, and launches are great to discuss on Spaces. Staying relevant on online circuits requires one to factor in any trend sweeping through their niche. When you do a talk, organize yourself as large as two co-hosts for the subject matter at stake. Hosting talks on trending topics can: Increase visibility on X/Twitter Guide your network towards the right set of influencers Put you in front and make you seem like an expert for niche authority Increase your rapport with customer. Build Exposure With time, audio content has gained tremendous popularity. One of the greatest features is that one need not start from scratch to build up a community of followers. This can be used extensively with the already-built audience on X/Twitter. Better still, you are not limited to your followers. Social media collaborations are extremely effective at giving exposure to your brand to new audiences. In collaboration with another brand or influencer, you pull in their followers too. This can help you get new prospects and expand your reach. Foster your brand community X/Twitter Spaces is the perfect forum to communicate with your followers in real-time and build a strong rapport with your followers. You get to interact not only with your audience but also to nurture your relationships with them, whether it be regarding the product or service, Q&A forums, or feedback sessions. Why is X/Twitter Spaces Important for Brands or Organisations? It’s rather easy to use X/Twitter Spaces for brands because your audience is already there; thus, saving you a hell of a lot of time in identifying and building your audience from scratch. X/Twitter Spaces are thus a great way to connect with your audience and build brand engagement. Here’s why it’s important to your brand. 1. Brand Engagement X/Twitter Spaces helps with audience engagement in real-time. 74% of customers said feeling valued and understood is the key component in a brand loyalty program. You can host Q&A sessions, product demos, or just talk with your followers and let them know their value. This will help in building up relations with the targeted audience and increasing brand loyalty. 2. Make New Announcements X/Twitter Spaces also enables one to share new updates with any audience. New product offerings or services can be announced as well. This will help you inform the audience about the same and help them know what to expect. 3. Talk About Industry Trends You can position yourself as an authority through the hosting of discussions on topics touching on your industry, and discussing trends or observations with your audience. You can also have a conversation with other experts within your industry or thought leaders in other industries. 4. Request Feedback X/Twitter Spaces is one of the cool ways to get feedback directly from an audience. You can simply host a conversation requesting feedback about your products, your

What Is A Customer Journey? Customer journey is the series of interactions a customer has with a brand, product, or company as they learn about a problem and want to buy. A buyer’s journey is defined as the process employed for determining and purchasing something. In contrast, the customer journey is termed as the buying experience a buyer undergoes with a specific company or service. Difference Between Customer Journey And Buyer Journey Add Your Heading Text Here A customer journey map is the process of forming a visual representation of customers’ processes, needs, and perceptions throughout their interactions and relationships with an organization. This can help you understand the steps customers take-both those you see, and don’t interact with your business. It enables you to evaluate: Insights-from your existing customer journey, how to understand it better Impact – How to mold budgets and efforts for changes that we want to make for the customer experiences Issues/opportunities – Diagnosis of existing customer journey Innovation – Where you may well want to change the existing customer experience totally A customer journey map enables you to realize deeper insight into the customer, hence helping you go beyond what you think you already know. Many brands view the customer journey as something that is seen or observed – where the customer interacts with the brand. But in reality, that’s not so and forms only a part of the entire customer journey. Creating a customer journey map gets you thinking about the aspects of the journey you don’t see, but which have equal weight and importance to the whole experience. While mapping the customer journey, you are looking for moments that matter – where there is the highest emotional load. And if you buy a car, the moment at which it is heaviest in terms of emotional burden is the moment at which you go pick up the car because it’s yours after having picked the color, then selected the model, and waited for it to be prepared. This is going to happen only when product, brand, and service teams help you ensure that these moments are aligned with customers’ expectations. And it can only be done by understanding how your customers journey there, what they’re thinking, and what they need from you in their moment. This makes it so that the creation of a customer journey map puts you in their shoes so that you’d be able to understand them far better than ever before. This knowledge then enables the business to fine-tune the customer experience, maximize the process of conversion, and increase retention. The customer journey map often confuses people with UX journey mapping. To make it clearer, here is the definition of UX journey mapping. What Is UX Journey Mapping? A UX journey map is a visual representation of the customer’s experience on their journey toward achieving a specific goal or completing a particular action. As an example, if the goal being tracked is the journey of the user toward purchasing a product or service, then the term UX journey mapping could be used interchangeably with the term customer journey mapping. On the other hand, however, UX journey mapping could be used to map the journey (actions taken) toward other types of goals, such as achieving a defined product feature. Importance Of Customer Journey Mapping Complex customer journey: Involves awareness, consideration, and the act of making a decision-making process, which is influenced by some externalities as well as different touch points. 80/20 rule: 80 percent of income comes from only 20 percent of your customers. It is a way to illustrate that 80 percent of the revenue for a given company comes typically from 20 percent of the customers. Enhanced knowledge: The mapping process enables teams to visualize and understand every stage.You will realize that mapping this journey makes your marketing, sales, and service teams understand, visualize, and gain insight into every stage of the process. Increased reduced friction: Helps identify the pain points, and hence streamline the process and enhance the customer experience. Customer-centric insights: Understanding motivations as well as pain points is bound to lead towards better solutions and higher customer loyalty. Better customer experience: It enables the business to improve on customer satisfaction, conversion, and retention. UX Journey Map vs. Customer Journey Map: The two differ since a customer journey map is more extensive as it covers the entire buying process as such; whereas, the UX journey map only deals with interactions using a particular product or service. What Data Is Essential For Customer Journey Mapping? Your customer journey map isn’t a guess of how you perceive customers interacting with your brand. It is a data-driven, research-based process that interprets past customer behavior. So, what data should you be looking at? Customer Surveys And Interviews What better way to understand how customers think than to ask them? Customers are the best, for they can, at first hand, describe where they are in the journey, what hurts them, and how they use our products to get rid of that pain. Surveys and interviews are called Solicited Data because you need to solicit customers explicitly to fill out a questionnaire and provide data. You can send a NPS Survey to your customers or ask for feedback through social media to get the solicited data needed for your customer journey map. But surveys and interviews won’t tell the whole story, hence there’s unsolicited data for gathering more detailed data insights. Unsolicited Data All the data that you collect from customers without asking them for it is termed unsolicited data. Data points that include: Purchase history Time spent on page Email clicks Page views Your support team’s feedback on your product Call/Chat transcripts And many more will fill in the gaps in your customer journey mapping strategy. Unsolicited data: It is instrumental and much more plentiful compared to solicited data. Even though a few customers are likely to respond to your surveys and questionnaires, every customer who touches your brand will let

Ever imagine how one small negative comment on the web can impact your personal or professional life? In this modern age, online reputation is at the top. A single misstep or negative review can cause widespread damage to your credibility and trust. This is why online reputation management (ORM) has become an integral part of any personal or business branding. From managing your online presence to dealing with negative comments, here are some strategies that can help build your arsenal to navigate the internet’s intricacies better while still reaping the rewards of having a good reputation. What Does Online Reputation Strategy Mean? An Online Reputation strategy is the systematic approach through which an organization or an individual handles their online image. Basically, it includes monitoring online mentions, measuring the sentiment, developing effective response strategies, and in some cases, creating positive content. ORM strategies protects the brands from online crises, increases credibility, and demonstrates trust with their stakeholders, building a favorable influence over the maintenance of a positive online presence.. Online reputation management involves monitoring reputation and taking care of all matters that could impact a brand’s image online, such as customer comments. In the end, through such online reputation management strategies, problems are prevented and solved, and the brand’s image is enhanced in Google Searches, on social media, on review websites, and other online channels. There is more information online today than ever before with over 5.45 billion active internet users and 5.17 billion users also actively using social media. It is a very important need to address client complaints promptly along with effective solutions or else it can damage your brand reputation. The internet has reduced the distance between customers and brands, enabling faster dissemination of word-of-mouth, and hence can negatively or positively influence the brand’s reputation. Online User Behavior The majority of internet users spend their time online: researching products and services before making a purchase; looking up family, friends, peers, prospective employees, and potential dating interests; or browsing topics on the web that are relevant, important, or interesting to them. You can’t stop others from posting anything that they want about you. So it is a good idea to establish your presence on the Internet. Then you will have an opportunity to present yourself or your business in the best and true possible light for family, friends, employers, competitors, and the world at large to view. Media Types And Online Reputation There are so many channels, which fall under Online Reputation Management. Although this can be overwhelming, to take on all these channels, let’s think of this in terms of the PESO model. This breaks down the 4 types of media: Paid, Owned, Earned, and Shared. Paid Media Media that involves marketing an individual or organization pays for. In paid media, control over the message and content along with the target audience is at your discretion.This type of online media promotes the content to create earned media, drive direct traffic, and send them toward owned media. Earned Media Earned media is publicity or exposure for an organization or person received without paying for advertising. This includes coverage, sharing, or reviews on other websites, social media channels, and many more. Shared Media It is essentially any content distributed and amplified through sharing on social networks, or indeed on other platforms. In shared media, content spreads through the active engagement of users, unlike traditional media channels where brands only have control over the way they can distribute the content themselves. Owned Media Owned media are digital marketing channels that a person or organization has complete control over. They include things such as websites, blogs, and social media accounts. Owned media can be enhanced with paid media and earned media. 20 Best Online Reputation Management Strategies 1. Register Domain Name If you haven’t done so yet, it’s probably a good time to take control of your name or business name’s web domain. If someone else has already taken that domain name, getting it back can be the least fun and also the most costly. Even if you don’t plan on creating a website just yet, it’s a useful resource to have in your back pocket. With that in mind, you would do well to act quickly. However, if your desired name has already been taken, you will want to register your domain with the next best option. This might be a slightly different name from the .com address; it could also be another top-level domain such as .org or .net. For Example: Domain registered: https://locobuzz.com/ Unregistered Domain: locobuzz.blog.net This is a registered domain https://locobuzz.com/, It would make Locobuzz very professional and memorable online. locobuzz.blog.net is an unregistered domain. One can use that too, but it is lacking in professionalism and control as a registered domain possesses. 2. Improve Your Google Search Ranking So, creating content about UX design is something to pay close attention to. You want to create content sociable enough and easy enough for the masses to understand. What you’re creating has to be interesting as well as educational. Google even revealed the E-E-A-T rule to help users optimize what they publish online to rank better. E-E-A-T stands for experience, expertise, authoritativeness, and trustworthiness, and that’s what Google looks for from content you publish online. Your content needs to be written with this rule in mind to show up and get updated in the Google search results. When all else fails, and things seem to not be moving fast enough, recall that Google ultimately ranks content and sites on user-friendliness and whether it gets the searcher the information they’re looking for.You’ll eventually see improvements in Google search ranking if you focus efforts on providing to the user. 3. Upgrade Images For Web And Performance A rich reputation management strategy is not just a text-based one, considering we so easily consume most types of information presented to us today. For example, where we encourage you to add more content, let’s suggest using images, photography, artwork, etc., that are

25 Top Asian YouTubers to Follow in 2025 Ready to dive into the world of exciting YouTube Asian creators? The digital scenario has always been booming with creativity, with unique and engaging content for one and all in 2025. These 25 top Asian YouTubers are breaking through to set new, fresh creative standards in this online entertainment era, be it in gaming adventures, fitness, lifestyle, or beauty tips—all the way to travel escapades—you name it, they have it! Get ready to smash that subscribe button as you join us in these faces and voices that will be the YouTube sensations of 2025! Following are 25 Tops Asian YouTubers to Follow in 2025 Sr No.  Name of the YouTube Page   Number of Subscribers  1 Jess No Limit  51.1M  2 Acharya Prashant  50.8M 3 Ricis official  47 M  4 CarryMinati 43.1M 5 Total Gaming  43.1M 6 Techno gamer  42M 7 Mr. Indian Hacker  41.7M 8 Frost Diamond  39.5M 9 Round 2 Hell 34.2M  10 Atta Halilintar 31.5M 11 Crazy XYZ  31M  12 Ashish Chanchlani 30.4M 13 Sourav Joshi Vlogs  28M 14 Sandeep Maheshwari  28.5M  15 BB ki Vines  26.4M  16 Chloe Ting 25.4M 17 Amit Bhadana 24.5M 18 Dhruv Rathee 24.4M 19 Technical Guruji  23.6M 20 Triggered Insaan  22.6M 21 Dr.Vivek Bindra 21.2M  22 NigaHiga  20.9M 23 AS Gaming  20.4M 24 Z Bling Z  19.2M 25 Harsh Beniwal 16M  1. Jess no limit – 51.1M Subscribers Jess No Limit is an Indonesian gaming YouTuber whose YouTube channel was created on September 4, 2017. Presently, he has 51 million fans on YouTube.He is popularly admired for his expertise in mobile game icons like Bang Bang which has greatly boosted his recognition through making videos on gameplay, guides, and different tasks that he focused on globally In 2023, he worked with different gaming brands also platforms to enhance video materials before tying the knot with Sisca Kohl, a renowned Indonesian content provider.  Every week Jess No Limit posts new clips discussing other mobile games or has vlogs related to games and lifestyle challenges. As a result of being one of the top YouTubers with millions of subscribers and high engagement rates where income varies from thousands up to tens of thousands of dollars each month depending on views per video and engagement levels. https://youtu.be/c7IYpLO44hc?feature=shared 2. Acharya Prashant – 50.8M Subscribers Acharya Prashant also known as Prashant Tripathi is the leading spiritual teacher and author. The YouTube channel he started on August 24, 2011, now has about 50 million followers. Several spiritual texts explore such themes as self-awareness, personal development, and Vedanta, among others. In parallel, he is the founder of the “Prashant Advait Foundation”, whose mission is to spread spiritual wisdom and self-actualization. He frequently shares videos on YouTube, and daily, he can upload many video clips and does not prefer to talk about his private life in public. However, with his huge fan base and the frequency of his content, he would be earning a full, sourceful income from ad revenue on YouTube, donations, sales of books, and paid courses or seminars. https://youtu.be/ERHmTTo24Qg?feature=shared 3. Ricis official – 47M Subscribers Ria Yunita aka Ricis started her YouTube channel on January 15, 2016, she was the first Indonesian female YouTuber to reach a large base of subscribers, thus her channel consistently ranks among the top in Indonesia. The vlogs, pranks, challenges, lifestyle videos, and comedy skits make up the bulk of her content with commending for her energetic and entertaining style which makes her popular among many people. Ria Ricis is married to Teuku Ryan, a businessman. And is known for her consistent content production posting on YouTube very frequently, often uploading multiple videos a week. However, as one of Indonesia’s top YouTubers with millions of subscribers, she likely earns significant income from YouTube ad revenue, brand sponsorships, and endorsements. https://youtu.be/hlxRiZ7UVdU?feature=shared 4. Carry Minata – 43.1M Subscribers Ajey Nagar aka Carry Minati created his current channel on October 30, 2014. He is a rapper, Indian YouTuber, and streamer who earlier uploaded Gaming content and later transitioned to roasting and comedic commentary. All his videos start with, “Toh kaise hai aap log?”, he is one of the best on YouTube in India Today, His roasting video on TikTok vs YouTube went viral in 2020, making his name in every house around the streets! He is called the king of roasting and was listed on the Forbes’ 30 Under 30 Asia list in April 2020, entertaining over 43.1 million subscribers today! Carry likes to keep his personal life quite private and is also active on his second channel called CarryisLive, where he streams gaming content. Due to the extensive editing and production involved now, he takes time to upload his high-quality roast videos and posts a few times a month. Since he’s a big shot in the YouTube and Influencer field Carryminati has collaborated with brands like Red FM, Mivi, ASUS ROG, and many others, and is he likely to earn hundreds of thousands to millions of dollars annually, depending on views, sponsorships, and other revenue streams. https://youtu.be/zzwRbKI2pn4?feature=shared 5. Total Gaming – 43.1M Subscribers Total Gaming aka Ajay referred to as Ajju Bhai by his fans has 43 Million subscribers making him one of the most famous YouTubers in recent times. His YouTube career started on 2 December 2018 and he is an Indian gamer with Hindi commentary as his description suggests! He gained a massive fan following for his content related to Garena Free Fire, making him one of the top gaming influencers in India as well as globally. Ajay is not publicly known to be married as he keeps his personal life private and doesn’t choose to upload much on his social media accounts. His main content revolves around gaming, particularly Garena Free Fire. Still, he also covers other games like PUBG Mobile and Call of Duty: Mobile along with commentary, tips, challenges, and live streaming. Total Gaming posts regularly, often uploading gaming videos several times a week, and has also collaborated with gaming

Welcome to all enthusiasts of internet surfers, to the unknown world of dark posts!Imagine yourself at a crowded party, where there’s a mysterious figure in the corner whispering exclusive gossip to selected ones. That’s none other than a dark post: A post shared with its target audience while the rest of the world is unknown about it! Join us as we walk you through the wonders and magic of dark posting. What is dark posting? Dark posting refers to a method where social media posts or ads are published in such a manner that they are not visible on the brand’s main timeline or profile page but to the targeted audience on their page. The advertiser selects these target audiences based on demographics, interests, behaviors, or other criteria set for the products. This allows the brands to personalize their messages and posts more precisely according to the needs and interests of the specific audiences that are purchasing their product and services. Dark posting is very effective for testing different ad creative ideas, target audience strategies, and promotional messages about their product and services as well as helps prevent your timeline from becoming flooded with promotional posts while maintaining a clean and focused public presence on social media account handles. Why Dark posting? Know the Purpose and Benefits! Dark posts are unpublished work that remains separated from your regular page content which makes this a very cool feature to be used. Further on Dark posts being targeted Ads on social media show up as sponsored ads on the accounts of people you are targeting for your product. Here Are the 5 Benefits Of Dark Posts 1. Targeted Marketing Dark posting allows brands to specifically reach out to their audience personally on the basis of demographics, interests, behavior, social media usage, and other criteria. This assures that the ads are reaching out to the selected audiences thus increasing engagement and reach of the product/services being advertised. 2. A/B Testing A/B testing is very important for new customers as well as existing consumers of your brand. Dark posting allows A/B testing of ad creatives, messaging, and targeting parameters so that Advertisers can experiment with different variations to discover which combinations perform the best, optimizing their campaigns for the maximum effectiveness and ROI i.e. Return on investment. Without the feature of dark posting, Advertisers may end up duplicating imaging on their feed by posting the same images with two copy variations. 3. Brand Control Dark posting allows brands to keep their pages clear and maintain a clean profile look by not showing promotional content on their main account.Thus the followers will only see the genuine and relevant content on the profile of the brand. 4. Personalized Messaging Advertisers can create personalized content and messages catering to all the different audiences thus providing customization. This benefit results in relevance and resonates more with customers, leading to higher ROI-return on investment. 5. Cost Efficiency By optimizing campaigns better and making focused strategies based on performance data, advertisers can improve their cost efficiency and achieve betterResponses when compared to traditional advertising methods. So, how does Dark Posting work? Following is a simplified breakdown of how Dark posting actually works; 1. Creation Of AD-content Advertisers create the type of content they want to put up such as images, videos, text, or graphics. 2. Selecting Target Audience Instead of posting the content on their public timeline or profile, advertisers should choose specific targeting options as to who their target audience is based on the demographics, interests, usage time, and duration and accordingly reach the same. 3. Publish the AD-content The created content should be published as an advertisement, appearing to the targeted consumers on the news feeds or timelines of existing and potential brand consumers as if it were a normal post. 4. Design Visibility settings The AD remains “DARK” in terms of appearance to other on the advertiser’s main profile or timeline but is active and shown on feeds of the targeted consumer slots as per the requirement settings. 5. Measurement and Optimization Advertisers can monitor the performance of their ADs through the platform’s analytic settings. They can also make notes on insights such as impressions, clicks, conversions, and engagement to measure the effectiveness of different ad campaigns and targeting strategies on their audience. 4 Effective Types of Dark Posts! 1. Promotional offers and Product announcements Dark posts can be used to promote special sales, discounts, or new and limited offers of their products and services to their selected target audience. Advertisers can also announce new products or services that can attract potential consumers as they are effective in making consumers take direct action and increasing engagement. 2. Events and Content Promotion Webinars, workshops, or product launches are promoted through dark posts which can be targeted to audiences who have shown similar interest in such events or related affairs. Advertisers can promote their blog posts, articles, videos, or any other content work to selected audience segments based on their interests area. 3. Lead Generation Dark posts are usually designed to keep the call to action in the minds of the advertisers. Such as signing up for a Newsletter or requesting a Demo to try their products or services. Their target audience is likely interested in the posted content thus maximizing lead generation. 4. Retargeting Campaigns These posts can also be used to re-engage the previous users who visited the advertiser’s website or page or even those who engaged with the former ADs leading to interaction with the brand in some way or other. Dark posts can be targeted to them and encourage them to take further action. Here are 8 Best habits to make the most out of Dark Posts! 1. Define Clear Objectives Whether it’s driving traffic for the brand, generating leads, promoting sales, or increasing brand awareness define what you want to achieve from the Advertised post. This will help in having clear objectives as well as guide your content creation and targeting strategy. 2.

Top 20 Most Followed Facebook Pages in India Curious about who are the most followed faces in India? Whether you’re here to catch up on the latest gossip or to find the next inspiration, this blog has got your back With more than 5 Billion users, Facebook is a platform where stories come to life, creativity meets Inspiration, and every post is crafted with enthusiasm and passion. From celebrities and sports icons to popular brands and content creators, these pages are the hearts of India’s online buzz.  Let’s explore who’s making waves and why they’re so irresistible to millions of fans! Here Are The Top 20 Most Followed Pages On Facebook Sr no Page Name Number of followers 1 Priyanka Chopra   55M  2 Salman Khan 51M  3 Virat Kohli  51M 4 Akshay Kumar  50M  5 Narendra Modi  49M  6 Deepika Padukone 47M  7 Jacquline Fernandes  45M 8 Shah Rukh khan 43M 9 Shraddha Kapoor  40M 10 Amitabh Bachchan  38M 11 Sachin Tendulkar  38M 12 Katrina Kaif  33M 13 Kapil Sharma  33M 14 Shreya Ghosal  32M 15 Yo Yo Honey Singh 31M 16 Indian cricket team  30M 17 Ms Dhoni  27M 18 Laughing colours 27M 19 Rohit Sharma  20M 20 India Today 12M 1. Priyanka Chopra – 55M Followers Attracting a large number of fans on Facebook, Priyanka Chopra is an actress, recording artist, dreamer, and achiever! The artist’s biggest achievement is winning the Miss World 2000 title and she is married to Nick Jonas, an American singer, songwriter, and actor in 2018. The Multi-Talented artist makes sure to keep her fans updated about her life events by posting quite frequently, on average several times a week! She loves to add her family and life events on Facebook, entertaining her admirers with exciting happenings. Priyanka Chopra has accumulated an impressive net worth valued at a whopping $80 million, As a high-profile celebrity, she earns significant income from brand endorsement, sponsored posts, and other activities. 2. Salman Khan- 51M Followers Abdul Rashid Salim Salman Khan, famously Known as BhaiJaan of Bollywood ranks second becoming the most followed page on Facebook with 51M followers. His Charitable foundation, “Being Human”, is a significant achievement, which focuses on education and healthcare causes. The Indian actor and film producer’s personal life has always been a subject of much attention, but he has never tied the knot. The television personality who has worked in many Hindi films keeps his fans updated with his family affairs, upcoming events as well as events taking place around the world frequently on an average few times a week. Given his massive fan following since he created his page on October 14, 2009, He is on Forbes India’s list of the richest Indian celebrities, and as of 2024, Khan’s net worth exceeds $347 million. 3. Virat Kohli- 51M Followers Virat Kohli well known as the “GOAT” of Indian cricket, is one of the most followed athletes on Facebook with 51M followers. The cricketer created his page on March 8, 2013, and posts regularly about his cricket training, fitness, personal life, and motivational messages. While being the greatest cricketer in the world, he’s the fastest to reach 8,000- 9,000- 10,000,11,000 runs in One Day Internationals9 (ODIs)! He got married to one of the best Indian actresses, Anushka Sharma as well as ranks among the highest-earning athletes globally. As of 2024, Virat Kohli’s net worth is estimated to be around $126 to $127 million, which equates to approximately INR 1050 crores. 4. Akshay Kumar- 50M Followers Rajiv Hari Om Bhatia professionally known as Akshay Kumar, is an Indian actor and film producer working in Hindi cinema as well as owning up a massive popularity after creating his page on 15 August 2009 on Facebook counting up to 50M followers. Being the among best actors he is recognized for his contribution to socially relevant films like, “toilet-Ek Prem Katha” and “Pad Man!” He is married to Twinkle Khanna, a former actress, author, and interior designer, and is one of the most bankable names in Bollywood, his net worth is INR 2500 crore as of July 2024, as stated by Forbes.The actor updates his fans regularly on average several times a week about his upcoming movie songs and promotions as well as funny behind-the-shoot videos! 5. Narendra Modi- 49M Followers Narendra Damodardas Modi our current Indian Prime Minister created his page on May 27, 2009, and is followed by 49M followers making him one of the most followed people in India. His tenure has been marked by significant initiatives like ‘Digital India, Make in India, Swachh Bharat Abhiyan and GST- Goods and Services Tax reform.’ He got married to Jashodaben Narendrabhai Modi but lived separately shortly after their marriage. His profile posts consist of posts on the country’s current affairs as well as global issues, environmental concerns, and national issues such as farmers’ welfare and sports scoops. He posts frequently, like multiple times a week, or depending on events and occasions his net worth is estimated to be 3.07 crores as per 2024 reports. 6. Deepika Padukone- 47 M Followers Deepika Padukone, one of India’s highest-paid actresses, is a celebrity. She created her Facebook account on 7th October 2013 and has 47M fans on her page. As her cover picture on Facebook says, “ Live, Love, Laugh” the actress is just as vibrant and lively with her posts as well as in life as she is married to Ranveer Singh, a well-known Indian Actor! The famous actress has won several awards and is also known for her advocacy of mental health issues through her foundation. She adds posts a few times a week about her upcoming movie events, along with her beauty and cosmetics brand, “82°E” informing the fans of its new product arrivals as well as its features. As a leading Actress and global celebrity, Deepika Padukone has an estimated net worth of $40 million in 2024. 7. Jacqueline Fernandez- 45M Followers Jacqueline Genevieve Fernandez is a Sri Lankan actress, and model based in

Are you losing the grip of your target audience in today’s cutthroat competition? Market segmentation can be a way to unlock comprehensive business potential. Segmenting your target market into homogeneous groups and specifics will help you easily use product, marketing, and sales efforts to maximize impact.Let’s explore this further down the line. What is market segmentation? Market segmentation is a process where businesses can divide a larger market into smaller segments of consumers, with similar characteristics, preferences, and behavior. The purpose of segmentation is to enable more focused marketing and service efforts to groups that are likely to respond favorably to such strategies. Think of it as peeling back the layers of a market to get to its core and, in the process, discovering the individual kernels. Why is market segmentation important? Market segmentation is significant for businesses to build the right customer persona to effectively reach their desired target audience and tailor their marketing efforts. By marketing segmentation strategy businesses can create more personalized messaging, optimize customer satisfaction levels, and thereby increase sales and revenue. The intersection of advanced website personalization and market segmentation greatly can intensify customer loyalty and revenue and aid businesses deliver an exceptional customer experience. What is Target Positioning ? Target positioning involves the identification of specific groups of consumers that a business hopes to reach with its products or services. This involves an understanding of the needs and preferences of the target market so as to make effective marketing campaigns to attract and retain truly loyal customers. Target marketing can be about which regions your consumers are based in, too. You will be able to modify your marketing and sales accordingly by having that sort of information in hand. What is Market Positioning? Market positioning is a strategic exercise in which the USP of a product is outlined to indicate what differentiates it from other competitors in the market. It is a basic tenet of every marketing story, which, when operating, works at three different levels: Identify the right target market.Understand their needs and desires. Formulate a marketing mix that describes how your offering fits them best. The stronger a product’s positioning, the greater its chance for business success. Market segmentation, target marketing, and positioning: how are they interrelated? Market segmentation, target marketing, and positioning build up a complete marketing strategy. All three depend on each other in order to execute a perfect marketing stroke. Market segmentation categorizes the customers based on their interest. These categorizations help marketers in targeting potential customers for their relevant products. This optimizes their marketing strategy. Marketers can position their product in a way to ensure that customers get exactly what they need, once they have appropriate data about customers and their requirements. The combination of all three marketing tactics helps businesses drive conversion rates and growth. Benefits of market segmentation Market segmentation gives businesses a chance to know their customers in depth; this, in turn, enhances strategy effectiveness and increases customer satisfaction. From personalized marketing messages that resonate with specific groups to tailoring products to meet the exact needs of a segment, the benefits are obvious: Improved Customer Retention: Understanding and catering to the unique needs of segments foster customer loyalty. Effective Marketing: The practice of proper segmentation yields very high ROI for the marketing budget by ensuring that the message is reaching the right customers. Agile Product Development: Companies can develop products or services that target specific demands or solve specific problems by focusing on segments. Increased Profits: All the above factors, when looked at in the aggregate, lead to higher sales, better customer relationships, and, in the long run, increased profit. Clarity: Well, developing clarity is the first yet one of the most important benefits of market segmentation. After cleansing and mining your market data, you will be able to get the most accurate and relevant information about the market. Market segmentation’s major objective is to clear clutter from information. This will automatically enhance clarity. Develops consumer insight: Knowing your potential customers has always been a challenge for every business. This has become more loaded in the present digital era when your customers are just a click away. However, with contact profile and customer segmentation, you can know better about your customers. Improves brand loyalty and customer engagement: The most important advantages of market segmentation are customer engagement; this is critical to the influencing of needs and interest of customers. You can draw data of customer’s behavior from social platforms, mass media or any other source and can use that in order to develop customer and market psychographic segmentation for addressing their needs more effectively. It has indeed refined the way of involving customers through motivational initiatives and communications. In the process, brand loyalty also has been influenced positively. Simplifies mass customization: This is another of the most significant advantages of market segmentation. Market segmentation facilitated the task of offering businesses personalized services or products to customers according to the needs of customers in that particular segment. Optimizes for cost efficiency and resource management: Well, market segmentation also has become an essential tool in maintaining competitive advantage and developing business intelligence. It gives the reason to businesses that will provide deeper insight into the market and help in knowing the customer’s segment with greater profit potential . Business data application: Every business in the present scenario generates data and can also access cross-industry data. Companies have the advantage of applying post and prior hoc methods in segmentation. Even more data visualization can also be applied to improve segmentation. Improves trustworthy estimates: Market segmentation can also make marketing efforts more feasible as well. Measuring success of segment-specific policies, and strategies and practices has also become easier. And growing access to data may enable enterprises to analyze and test marketing performance and re-segment those more powerfully. Keeps data fresh and new: While customers, on the other hand, are bombarded with information presently, this may make them change their likings day in and day out. However, it is

Tech is no longer just a trend, it’s now ingrained in our lives and not just a fad. Technology is developing rapidly right now, be it just our smartphones or AI, tech is revolutionising every industry. But it’s difficult to distinguish between signals and noise right when there is so much information available. This is where our list of top 30 tech podcasts comes in. Whether you’re just a tech enthusiast or curious about the latest technology, these podcasts will keep you engaged. Top 30 Tech Podcasts 2024 Serial No. Podcast Category Launch Year Available Platforms  1 This week in Tech Tech News 2005 Spotify, Apple Podcasts, Google Podcasts, Stitcher, YouTube, Amazon Music, Overcast, Pocket Casts 2 Stacks Technology, Business and Crypto 2018 Spotify, Apple Podcasts, Google Podcasts, Amazon Music, Overcast 3 Waveform: The MKBHD Podcast Tech Reviews & Interviews 2019 Spotify, Apple Podcasts, Google Podcasts, YouTube, Amazon Music, Overcast 4 Hard Fork Tech and AI 2022  Apple Podcasts, Spotify, Google Podcasts, Stitcher 5 The CultCast Apple-focused Tech News 2012 Spotify, Apple Podcasts, Google Podcasts, YouTube, Overcast 6; Accidental Tech Podcast Tech Comedy & Apple News 2013 Spotify, Apple Podcasts, Google Podcasts, Stitcher, Amazon Music, Overcast 7 Masters of Scale Tech and Business 2017 Apple Podcasts, Spotify, Overcast 8 TWIML AI Machine learning and AI 2016 Apple Podcasts, Spotify, Pocket Casts 9 The Talk Show with John Gruber Apple-focused Tech Discussions 2014 Apple Podcasts, Google Podcasts, YouTube, Overcast 10 Clockwise Productivity & Time Management with Tech 2013 Spotify, Apple Podcasts, Google Podcasts, Amazon Music, Overcast 11 The Cloudcast Tech (Cloud) 2011 Apple Podcasts, Google Podcasts, Stitcher 12 Overpriced JPEGs Metaverse, Web3 tech 2022 Spotify, Apple Podcasts, Google Podcasts, YouTube, Amazon Music, Overcast 13 Mac Power Users Apple-focused Tech Deep Dives 2009 Spotify, Apple Podcasts, Google Podcasts, YouTube, Overcast 14 TED Tech Technology Talks 2021 Spotify, Apple Podcasts, Google Podcasts, YouTube, Amazon Music, Overcast 15 Darknet Diaries Cybersecurity & True Crime 2017 Spotify, Apple Podcasts, Google Podcasts, YouTube, Amazon Music, Overcast 16 The Changelog Open Source Software & Development 2009 Spotify, Apple Podcasts, Google Podcasts, YouTube, Amazon Music, Overcast 17 WSJ Tech News Briefing Tech News & Business 2017 Spotify, Apple Podcasts, Google Podcasts, YouTube, Amazon Music, Overcast 18 Thoughtworks Technology & Business 2020 Spotify, Apple Podcasts, Google Podcasts, YouTube, Amazon Music, Overcast 19 a16z Podcast Technology & Venture Capital 2020 Spotify, Apple Podcasts, Google Podcasts, YouTube, Amazon Music, Overcast 20 The Upgrade Tech News & Reviews 2012 Spotify, Apple Podcasts, Google Podcasts, Amazon Music, Overcast 21 The Daily Tech News Show Tech News 2018 Spotify, Apple Podcasts, Google Podcasts, YouTube, Amazon Music, Overcast 22 Tech Stuff Technology Explanations 2008 Spotify, Apple Podcasts, Google Podcasts, YouTube, Amazon Music, Overcast 23 The Vergecast Tech News & Culture 2014 Spotify, Apple Podcasts, Google Podcasts, YouTube, Amazon Music, Overcast 24 Pivot Technology & Business 2018 Spotify, Apple Podcasts, Google Podcasts, YouTube, Amazon Music, Overcast 25 Note to Self Technology and Self-Improvement 2016 Spotify, Apple Podcasts, Google Podcasts, Amazon Music, Overcast 26 FLOSS Weekly Open Source Software 2006 Spotify, Apple Podcasts, Google Podcasts, YouTube, Amazon Music, Overcast 27 This Week in Google Google-focused Tech News 2010 Spotify, Apple Podcasts, Google Podcasts, YouTube, Amazon Music, Overcast 28 Security Now Cybersecurity 2005 Spotify, Apple Podcasts, Google Podcasts, YouTube, Amazon Music, Overcast 29 Tech Life Technology and Lifestyle 2019 Spotify, Apple Podcasts, Google Podcasts, Amazon Music, Overcast 30 Software Defined Talk Software Development and Technology 2016 Spotify, Apple Podcasts, Google Podcasts, YouTube, Amazon Music, Overcast 1. This week in Tech – (2005) This Week in Tech (TWiT) is one of the longest-running podcasts, hosted by Leo Laporte and a panel of other tech experts or enthusiasts. This show covers a wide range of topics from hardware and software reviews, AI, and Social Media to the latest technology breakthrough stories and updates. Each episode provides the listener with the latest information about the developments in the tech world and with a focus on engaging the audience with informative and entertaining discussions. Available Platforms: Spotify, Apple Podcasts, Google Podcasts, Stitcher, YouTube, Amazon Music, Overcast, Pocket Casts 2. Stacks – (2018) Stacks is hosted by Luke Martin who explores tech and business. This podcast features a lot of entrepreneurs, business investors, and tech leaders who share their experiences about building a successful business and the challenges faced in the industry. Also if you’re a crypto investor, then the Stacks podcast is for you. It’s because Luke Martin invites experts from all around the world to discuss blockchains, crypto trading, Bitcoins, NFTs, etc. Available Platforms: Spotify, Apple Podcasts, Google Podcasts, Amazon Music, Overcast 3. Waveform: The MKBHD Podcast – (2019) Hosted by renowned tech reviewer Marques Brownlee with 10 years of experience covering the tech industry, Waveform offers a behind-the-scenes look at the world of technology. MKBHD got popular by reviewing every type of latest gadget on YouTube from the newest smartphones to cameras to electric cars. The podcast features interviews with industry experts, discussions about tech trends, and insights into the creation of MKBHD’s popular video content. MKBHD with co-hosts Andrew Manganelli and David Imel will surely keep you informed about the latest tech developments and what deserves your hard-earned money. Waveform is now a part of Vox Media Podcast Network. Available Platforms: Spotify, Apple Podcasts, Google Podcasts, YouTube, Amazon Music, Overcast 4. Hard Fork – (2022) Hard Fork is a technology podcast from The New York Times, hosted by journalists Kevin Roose and Casey Newton. This award-winning podcast covers the latest stories in tech, with a strong focus on AI and its implications. From breaking news to in-depth discussions, Hard Fork provides listeners with a comprehensive understanding of the rapidly evolving AI landscape. Available Platforms: Apple Podcasts, Spotify, Google Podcasts, Stitcher 5. The CultCast – (2012) The CultCast is a weekly podcast dedicated to all things Apple. This is hosted by a passionate team of Apple enthusiasts, it provides in-depth insights into the latest Apple technology, product reviews, and rumors. The CultCast covers each week’s best Apple stories, news,