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20 Best Hashtag Tracker and Analysis Tools To Use in 2024

best-hashtag-tools-analysing-tools
Hashtag use was on the increase across social media platforms Instagram and X. Brands employed the use of branded, custom hashtags for aggregation of relevant content as well as facilitation of a conversation between related matters. There exist paid tools that can track hashtag popularity even though their use is predominantly pay-based. A comprehensive package set with a dash of strategic thinking is thus a potent way to track and discover hashtags. Try different packages and sets of tools, starting with free trials to discern which tool will best fit your needs.

20 Best Hashtag Tracker Tools

SR NO. Tool Name Pricing Tiers Key Features Channels
1
Locobuzz
Customisable
Advanced Tracking, Real-time Monitoring, Sentiment Analysis, Competitor Analysis, Influencer Identification, Customisable Dashboard
Facebook, Instagram, Twitter, LinkedIn, YouTube, and more
2
Sprout Social
Starts at $249/mo
Twitter Trends Report, Hashtag Tracking in Feeds, Outgoing & Inbound Post Tagging
Facebook, Twitter, Instagram, LinkedIn, YouTube, Pinterest, TikTok, Google My Business, Reddit, WeChat, Tumblr, Weibo
3
Digimind
Not Specified
Brand Listening, Online Reputation Insights, User-Generated Content Analysis
Facebook, Salesforce, Google Data Studio, Microsoft SharePoint, Microsoft Teams
4
Brand24
$79 (Individual) – $399 (Enterprise)
Comprehensive Analytics, Hashtag Alerts, Influencer Monitoring, Most Active Authors
Slack, Facebook, Instagram, LinkedIn, Spotify, Telegram, Reddit, TikTok, Twitter, Medium, Quora, YouTube, Twitch, Blogger, Google News, Yahoo News, Bing News
5
Iconosquare
Starts at $29/mo
Industry Benchmarking, Hashtag Insights, Automated Monthly Reports
Instagram, Facebook, Twitter, LinkedIn, TikTok, Capterra, AgencyAnalytics
6
Agorapulse
Starts at $49/mo
Track Any Hashtag, Hashtag Reports, Listening Reports, Hashtag Groups
Facebook, YouTube, Instagram, Twitter, Canva, TikTok, LinkedIn, Meta for Business, Google Analytics, Google Business Profile
7
Flick
Starts at $13.60/mo
Instagram Optimization, Access Anywhere, Top Post Monitoring
Instagram, Facebook, TikTok, LinkedIn, Twitter, Google Drive, Dropbox, OneDrive, Buffer
8
YouScan.io
Starts at $299/mo
Hashtag Analytics, Influencer Discovery, Hashtag Performance Alerts
Instagram, Facebook, Twitter, LinkedIn, TikTok
9
BuzzSumo
$159/mo – $999/mo
Comprehensive Monitoring with Hashtags, Competitive Intelligence, Keyword Alerts with Hashtags
Facebook, Twitter, Instagram, YouTube, TikTok, Buffer, Slack, Reddit, Pinterest
10
BrandMentions
$79/mo – $399/mo
Track Hashtag Performance, Identify Top Influencers, New Target Groups
Slack, RSS Feeds, Webhooks, Zappier, Microsoft Teams, Hootsuite, Sprout Social, Buffer
11
Talkwalker
Unspecified
Real-Time Hashtag Tracking, Benchmark Against Competitors, Discover Channels & Influencers
Twitter, Facebook, Instagram, YouTube, Google Analytics 360, Tableau, Hootsuite, Meta for Business, Trustpilot
12
Keyhole
$63/mo – $833/mo
Multi-Network Hashtag Tracking, Real-Time Impact Measurement, Comprehensive Social Insights
Facebook, Instagram, Twitter, TikTok, LinkedIn, YouTube, Pinterest, Google Analytics, Salesforce, HubSpot
13
Twitter Search
N/A
Sentiment Tracking, Popular Hashtag Identification, Hashtag Filtering
N/A
14
TweetDeck (Formerly Twitter Pro)
Starts at $8/mo
Full Post Composer, Advanced Search, New Column Types
Twitter, Buffer, Hootsuite, Google Analytics, Zapier
15
Social Searcher
Free (Limited) – €3.49/mo – €19.49/mo
Premium Actionable Social Analytics, Popular Hashtags, Sentiment Analysis
Facebook, Twitter, YouTube, Instagram, Reddit, Tumblr, Flickr, Dailymotion, Vimeo
16
#OneMillionTweetMap
N/A
Real-time Visualization, Cluster View, Keyword/Hashtag Search, Time Filter, Sentiment View
Twitter, Maptimize, Google Analytics
17
All Hashtag
N/A
Category Popularity, Hashtag Recommendations, Overall Popularity
Facebook, X (Twitter), Pinterest, Instagram, TikTok, Slack
18
Hashtagify
$29/mo – $399/mo
Prime Trackers, Monitor Hashtag Performance, Optimize Hashtag Marketing
X (Twitter), Instagram, Hootsuite, Sprout Social, Buffer
19
Hashtracking
$60/mo – $1800/mo
Explore Recent Data, Track, Share, and Store, Past, Present, and Future Tracking, Identify Influencers
X (Twitter), Instagram, Facebook, LinkedIn, Hootsuite, Buffer, Google Analytics, Adobe Analytics
20
RiteTag
Starts at $49/year
Seamless Integration, Exceptional Hashtag Suggestions, Intuitive
X (Twitter), Instagram, Facebook, LinkedIn, Hootsuite, Buffer, Loomly, Sprout Social, Google Analytics, Bitly

1. Locobuzz

1-locobuzz

Locobuzz is a comprehensive SaaS platform, offering significant hashtag tracking and analysis capabilities. Being the industry leader, Locobuzz gives businesses tremendous insights into their social media performance and helps in fine-tuning hashtag strategy.

Key features:

Advanced Hashtag Tracking: Locobuzz enables you to track multiple hashtags at once, providing in-depth analytics of the way they are performing over time.

Real-Time Monitoring: Keep track of the most recent conversations around your brand or industry, using real-time hashtag monitoring.

Sentiment Analysis: Find out the sentiment of the relevant mentions and hashtags, which enables you to know the overall feeling your target is having towards your brand or products.

Competitor Analysis: Observe what your competitors are using on their hashtags and compare this performance with yours, thus giving you insight into the areas that you might be lacking.

Influencer Tracking: Find influencers using your target hashtags and reach out to them to get wider wings.

Customisable Dashboards: Create personalised dashboards to view your hashtag performance data in a format of your choice.

Pricing –

  1. Customized Plans: With flexible pricing plans that are created to fit your specific needs and budget, Locobuzz is one to look out for.
  2. Free Demo :  A free demo is on offer to have direct access to experience the functionalities offered by this platform.

Channels –

  1. Absolute coverage: Locobuzz covers all of social media and a thousand more. These include platforms like Facebook, Instagram, Twitter, LinkedIn, YouTube, and many more. 

Hence, Locobuzz is very powerful with hashtag tracking and analysis features, which provide a wide range of features for businesses to optimise their social media strategy. With its advanced capabilities and customisability, Locobuzz can give you an insight into your audience, monitor your competitors, and let you make overall improvements in your social media performance.

2. Sprout Social

2-sprout-social

Sprout Social is a potent tool,providing an all-in-one suite of social media management, marketing, customer care, data and intelligence, and employee advocacy solutions to companies. 

From its portfolio of products, the company offers businesses robust hashtag tracking capabilities. Using these, you can determine the most effective hashtags for your social content strategy to heighten your reach and grow your following. Once the algorithms behind such hashtags are identified, you can put them to work to increase the size of your social footprint.

Key features:

Twitter Trend Report: Explore the hashtags that contain your brand and words to make data-informed decisions.

Hashtag tracking in feeds: Track critical keywords contained in the used hashtags on social media feeds to join the conversation.

Outbound and Inbound Posts: Tag scheduled social messages with “hashtag” tags for tracking performance. Tag posts in which users use your brand name with hashtags to figure out whether your hashtags are being used by the users in their message.

Pricing:

Pricing Plans: $249/mo.

Features of Paid Subscription: unlimited number of social profiles, competitive reporting, message tagging, custom workflows, scheduling, response rate analysis, trend analysis, helpdesk, CRM integration

Channels:

Facebook, X (Twitter), Instagram, LinkedIn, YouTube, Pinterest, TikTok, Google My Business, Reddit, WeChat, Tumblr, Weibo.

3. Digimind

3-digimind

Digimind is a global leader in AI-powered social listening and market intelligence. A standout feature is the analysis of hashtags, letting you categorize messages by user preference and location.

The new Social Listening Solution integrates Digimind AI Sense and OpenAI ChatGPT. The Digimind AI Sense tracks the digital content, following the key events, and hashtags for brands and topics. ChatGPT repeats the same data in simple language. The AI of Digimind clarifies why the hashtag reached its peak without the fluff.

Key features:

Brand Listening: You track what’s being discussed about your brand over the hashtag in real time and gather valuable insights to make your marketing strategy better.

Online Reputation Insights: Use relevant hashtags to know more about your brand image beyond the social network, including Google search behavior. You will receive instant feedback from customers about their interests in your brand, products, people, and competitors.

User-Generated Content Analysis: Capture all the conversations about your marketing campaigns with the aid of specific or similar hashtags.

Pricing:

Pricing Tiers: Not known

Paid Subscription Features: Not known

Channels:

Facebook, Salesforce, Google Data Studio, Microsoft SharePoint, Microsoft Teams.

4. Brand 24

4-brand24

Brand24 is a next-generation social media monitoring tool featuring AI-driven reports and 

insights. The tool helps users track their brand online mentions, gain customer insight, improve the services through social customer service, track competitors, use advanced hashtag tracking, and grasp all the different analytics regarding the performance of the brand on social media. 

Key features:

Analytics: Observe both hashtags across the platforms X and Instagram, and monitor easily trending ones using volume charts

Alerts on Hashtags: You know at once how the hashtag performance is changing as well as rising viral trends

Influencer Monitoring: Find micro-influencers, influential social media profiles, authors, and persons who make frequent use of your hashtags to magnify their reach and collaborate.

Most Active Authors: Determine the social media profile types that use your hashtags most often for more collaboration opportunities

Pricing:

Free Demo: Free for 14 days.

Individual: starting at $79/month, Entrepreneurial: from $199/ month, Business account: up to $399/month and all the features above.

Number of paid users: unlimited

Updates: Hourly and Real-time updates are available. Advanced AI features, monitoring the status of hashtags on social media platforms- News, blogs, reviews, forums, etc.

Channels:

Slack, Facebook, Instagram, LinkedIn, Spotify, Telegram, Reddit, TikTok, X(Twitter), Medium, Quora, YouTube, Twitch, Blogger, Google News, Yahoo News, and Bing News.

5. Iconosquare

5-iconosquare

Iconosquare is changing the nature of its hashtag tracking with real-time social media listening through Bubble and Avatar so you can find your competitors and track any trendy hashtags that you might need for some actionable insight in decision-making. 

However, Iconosquare offers much more than just being a hashtag tracker. It’s an analytics management and scheduling social media solution.

Iconosquare’s very strong hashtag tracking tool gives you access to 9M hashtags and 840k mentions, letting you keep track of your social conversations. A breakdown in the Listening tab gives you details about tags, mentions you have, and data about media types.

Key features:

Industry Benchmarking: Get key KPIs such as the average growth of followers, the average post engagement rate, and the average engagement rate on reach. Compare directly to others in your industry.

Hashtag Insights: Choose your keywords and view all the detailed analytics for each on one page

Automated Monthly Reports: Schedule monthly reports to monitor the evolution of your competition

Pricing:

Pricing Tiers: Starting at $29/mo.

Paid Subscription Features: From one to unlimited users, 12 to unlimited data retention, onboarding, training set up according to your needs, and support offered through live chat.

Channels:

Instagram, Facebook, X (Twitter), LinkedIn, TikTok, Capterra, AgencyAnalytics.

6. Agorapulse

6-agoraplus

Agorapulse is an all-in-one social media management tool that includes features such as publishing, engagement, monitoring, and reporting. Its built-in tool makes tracking easy, and it uses a powerful suite of hashtag tools to fit all your tracking needs. 

You can monitor very complicated searches with multiple hashtags and even set language and location preferences. Agorapulse also easily links a hashtag result back to the profiles responsible for each tweet.

Key features:

Track Any Hashtag: Setup hashtag searches for any term or phrase on Instagram, X, and YouTube. You can also engage with related content directly from your dashboard.

Hashtag Reports: A list of used key phrases in a set time frame with interaction counts to find high-engagement hashtags and make sure there’s an effective connection with your target audience.

Listening Reports: It offers you the counts daily for your hashtag terms, so you can track what is happening for a week in popularity and see how things are doing for the campaigns and which trending terms work best for the accounts.

Hashtag Groups: Allows saving and reusing groups of tags you prefer to post in; there’s also a nifty little button on your social media publishing page.

Pricing:

Pricing Tiers: begins at $49 per month (Standard)

Free features for paid subscription: Scheduling your posts, unlimited posts, queues, advanced spam management, advanced ad comments tracking, white-label reporting, multiple integration opportunities, and automated inbox assistant, among others.

Channels:    

Facebook, YouTube, Instagram, X (Twitter), Canva, TikTok, LinkedIn, Meta for Business, Google Analytics, Google Business Profile

7. Flick

7flick

Flick is an impressive tool that will also be able to help you find and analyze hashtags in getting the best strategy, as well as finding relevant and trendy hashtags to the suitable extension for your niche. 

Flick’s hashtag tracker simplifies the process for Instagram creators, brands, and marketers to monitor their current hashtag strategies.

Key features: 

Instagram Optimization: View your hashtag performance in-depth, impressions, ranking distribution, and trending hashtags. Get smart recommendations to improve your strategy.

Opening on desktop, iOS, and Android, Anywhere Flick uses means you know when you leave home you can track your hashtags and see analytics as long as you have Wi-Fi or a cellular network.

Top Post Tracking: Flick applies the Instagram API to continuously track top posts under your selected hashtags and monitor changes in the position of content in the feed over time.

Pricing:

Price Tiers: Starting at $13.60/mo.

Features of Paid Subscription: connect 4 to 20 social profiles, schedule unlimited posts, track unlimited Instagram posts, advanced search filters, advanced hashtag metrics, etc.

Channels: 

Instagram, Facebook, TikTok, LinkedIn, X (Twitter), Google Drive, Dropbox, OneDrive, Buffer.

8. YouScan.io

8. YouScan.io

YouScan.io is a social media analysis tool. Unlike most competitors, this app has the capability to analyze images. Although YouScan doesn’t advertise hashtag tracking on its website, by default, it comes with all the features that comprise a social media listening tool.

 This, of course, means tracking how many times your selected hashtags get mentioned is also included.

One means of finding the most important information in your YouScan message streams is through their auto-categories. 

Auto-categories allow you to extract from one of the biggest streams of mentions ever recorded the most relevant information within it.YouScan will automatically classify mentions by leveraging the power of machine learning.

Captions is a category that picks up the hashtags appearing in an Instagram caption, and one of the auto-categories given to you by YouScan.

Key features:

Hashtag Analytics:Dive deep into your hashtags and know precisely what they do and what is working.

Influencer Discovery: You analyze the usage of specific hashtags and find every influential social media with a possibility to increase your hashtag.

Alerts on Hashtag Performance: You will get real-time notifications from YouScan about any change in your hashtag performance, and never miss that moment when your hashtags become trending.

Pricing:

Tiers of Pricing: $299/mo+.

Paid Subscription Feature: unlimited users, unlimited alerts, unlimited social searches, full coverage of the supported platforms, ChatGPT-powered Insights Copilot.

Channels:

Instagram, Facebook, X (Twitter), LinkedIn, TikTok.

9. BuzzSumo

9. BuzzSumo

BuzzSumo can be a source of immense value in finding out “what’s the buzz” on social media. 

Utilize it to discover what kind of content performs the best for any topic or competitor.

Search specific hashtags to see how popular they have been across various social channels. Enter a hashtag into their Content Analyzer, and BuzzSumo lists the social posts where they most frequently appear. 

As you key in the hashtags, BuzzSumo provides related suggestions.

BuzzSumo also provides brand monitoring, which allows you to track what is being said about your brand, how your competitor’s content is impacting awareness, who’s linking to you, and track your progress over time.

Use this functionality to track the performance of your custom hashtags and whether people are using them across the social web.

Key features:

Hashtag Monitoring of Entire Spectrum: Track the mentions, trends, and updates about all media with pinpoint accuracy and see fresh opportunities to maintain competitive advantage and safe reputation management.

Competitive Intelligence: Monitor competitor mentions and content for strategic advantage. Discover the best and worst strengths and weaknesses of your competitors, and even new opportunities to find your brand.

Keyword Alerts with Hashtags: Monitor topics, brands, keywords, and hashtags that drive your business stay informed and prepared to act.

Pricing: 

Price Tiers: starting at $159/mo. Up to $999/mo.

Paid account additional features: from 1 to 30 users; unlimited search; 2 to 50 alerts; coverage reports; trending feeds; Slack integration; YouTube analyzer; article upload; and much more.

Channels:

Facebook, X (Twitter), Instagram, YouTube, TikTok, Buffer, Slack, Reddit, Pinterest.

10. Brand Mentions

10-brandmentions

BrandMentions is a data-driven tool that scans the internet for insights into hashtags and brands. This suite contains a live hashtag tracking tool, providing reports on detailed views, reach, and post count for each of the tracked hashtags. 

Sentiment analysis is added to give you an idea about whether conversations online and social media are positive or negative.

Key features:

Over Time Track the Performance of Your Hashtag: Determine how often your hashtag is used, impressions, and how often it’s being shared over time. Information that will give you an insight into how well your campaign is going with your hashtag and also give you a clear understanding of where you might need to make some changes.

Top Influencers Key: Find who is using your most frequently used and popular hashtags the most. Now, you know who you may be able to engage in partnerships or collaborations for a future hashtag campaign.

Discover new target audiences interested in your hashtag. This insight will help you expand your reach and eventually locate new customers.

Pricing: 

Pricing Plans: From $79/mo. to $399/mo

For the Paid Subscription, you get: 15 – 50 keywords, 5K – 100K mentions, daily, real-time updates, one month to ten years of historical data, and customizable reports.

Channels:

Slack, RSS Feeds, Webhooks, Zappier, Microsoft Teams, Hootsuite, Sprout Social, Buffer.

11. Talkwalker

11-talkwalker

Talkwalker is an all-in-one social media search, monitoring, and analytics tool. It provides you with insights and metrics on the performance of your owned and earned media. Monitor your campaigns and hashtags now with our free Hashtag Tracking IQ App.

The app will track hashtag performance across 10+ social networks and 150 million websites, blogs, and forums. On top of this, it provides real-time tracking of all your hashtags on social media as well as online environments.

Key features:

Real-time hashtag tracking: Monitor how hashtags appear across all social media and online channels. Monitor the performance of your campaigns with various metrics, including mentions, engagement, and reach.

Compare with Competitors and trending themes: Compare your performance on hashtags with that of competitors and also trends. Analyze the top posts for deeper engagement insights.

Channels and Influencers: Discover the right channels and influencers that make a hashtag successful. Unearth deep X (Twitter) hashtag tracking and know the top hashtags on any platform present.

Pricing:

No Transparency in Pricing Levels

Paid Subscription Features: Unlimited users, industry-leading social listening and media mentoring, custom reports and alerts, pre-built use case dashboards, social benchmarking, Blue Silk AI.

Channels:

X (Twitter), Facebook, Instagram, YouTube, Google Analytics 360, Tableau, Hootsuite, Meta for Business, Trustpilot.

Talkwalker is a B2B consumer intelligence company that helps bridge the gap between brands and consumers. With market-leading social analytics and AI-driven technology, Talkwalker helps build insights analysts and data storytellers.

12. Keyhole

12. Keyhole

This is how the Keyhole tool analyzes your campaign’s hashtag conversation, giving you the means to measure and share performance instantly. 

It makes it very easy to track hashtags across different social networks from one dashboard, making it effortlessly measurable and easy to demonstrate in real time the influence of your campaigns, events, or influencers through quick reporting.

Keyhole provides real-time metrics on any hashtag you can ever imagine. More importantly, it will help measure the performance of your social media campaign, helping prove the impact and ROI of your campaigns.

Key features:

Multi-Network Hashtag Tracking: Using one dashboard, you can track your performance on different social networks.

Real-Time Impact Measurement: Understand how a hashtag campaign, event, or influencer is affecting real time, so you can assess and adjust your campaign accordingly.

In-Depth Social Insights: All the insights from your social data in terms of trending hashtags, influencer usage, and competitor comparisons.

Pricing:

Tier levels: $63/mo. to $833/mo.

Paid Subscription Features: From 5 to 50 social profiles, one to six months history on new profiles, two to 25 keyword trackers, 5K to 50K mentions per month, Quick Trends access.

Channels:

Facebook, Instagram, X (Twitter), TikTok, LinkedIn, YouTube, Pinterest, Google Analytics, Salesforce, and HubSpot.

13. Twitter Search

13-twitter-search

X Advanced Search is a highly versatile tool for tracking your hashtags. Search for specific hashtags To find a specific hashtag, you will need to conduct these searches for each term and count the usage counts.

Using tweet search with a specific hashtag and date filter helps track its usage pattern over time. This is valuable in monitoring the performance of a hashtag campaign and for tracking trends.

You can also perform a search for tweets containing a particular hashtag and then filter the ones on the result page by retweets, replies, or likes. 

The filter narrows down to authoritative users discussing something.

Advanced X search is only accessible via your mobile phone’s web browser and not directly using X (Twitter)’s mobile application.

Key features:

Sentiment tracking: It finds any tweets with a special hashtag and uses a keyword filter to find specific words or phrases. This helps measure audience sentiment about a particular issue.

Popular Hashtags identification: Find Tweets with a special keyword and check the use of hashtags of those tweets through a hashtag filter. 

This is helpful in finding new hashtag opportunities for your own Tweets or to find relevant hashtags for your target audience.

Hash Tag Filtering: Rely on filtration of search results according to hashtag with special focus of tweets using a specific hashtag.

Pricing: Free

Channels: N/A

14. TweetDeck (X Pro)

14. TweetDeck (X Pro)

X (Twitter)Pro is a social media dashboard that can help you to manage a number of accounts using the paid option, formerly known as TweetDeck. 

Given that X (Twitter) Inc. bought it as an independent app, it could incorporate the feature from that independent app into the interface of the new app. X (Twitter)Pro helps you streamline, track and engage with your followers better by including some functions such as saved searches, tweeting scheduling, and analytics functions.

Starting August 2023, X (Twitter)Pro became a paid version and needed one to subscribe for continuing use.

Key features:

Composer: Builds a complete composer for creating threaded posts with media and scheduling, ideal for having diverse content spread in hashtag campaigns.

Search: Has advanced search so that findings can be faster about specific content.

New Column Type: Columns can be easily built and also allows in-column search so you can have real-time monitoring of your hashtags. 

Pricing: 

Pricing Plans: Starting at $8/mo.

Paid Subscription Benefits: edit and undo tweets, fewer ads, longer posts, dedicated columns for hashtag tracking, analytics access.

Channels:

X (Twitter), Buffer, Hootsuite, Google Analytics, Zapier.

15. Social Searcher

15. Social Searcher

Social Searcher is a data-driven business tool for tracking brands through analytics data, audience insights, sentiment analysis, and so much more. It helps you oversee public social mentions across social networks and the web. 

With this tool, you can gauge and follow conversations regarding your company, brand, product, or service on a user-friendly dashboard, saving precious time while enhancing online presence tracking.

Key features:

Premium Actionable Social Analytics: Track how your content is performing across different channels with charts and reports, so you can have more insight into the success of your hashtag campaigns.

Hot Hashtags: Discover the most popular hashtags in Instagram, X, and other platforms where you are reaching the audience that could be your future customers. This will enable you to include trending hashtags in your marketing mix.

Sentiment Analysis: It points out and resolves negative opinions so their viral impact can be decreased, highly helpful when tracking the sentiment around certain hashtags.

Pricing:

Free Subscription: Free; with limited features (2 email alerts; 100 real-time searches/day)

Pricing Tiers: €3.49/month to €19.49/month

Paid Subscription Features: 200-800 real-time searches/day, 3-10 email alerts, 3-10 monitoring, 3K-100K saved posts/month

Channels:

Facebook, X(Twitter), YouTube, Instagram, Reddit, Tumblr, Flickr, Dailymotion, Vimeo.

16. #Onemilliontweetmap

16. #Onemilliontweetmap

The #OneMillionTweetMap is a dynamic, up-to-date map of the last million most recent tweets. The map was created through Maptimize-online map tool specifically designed for clustering and analysis of large geolocated data. Using this map, data-driven professionals can track conversations on global X, keep track of trending topics, and find popular hashtags.

Key features:

Real-Time Visualization: It creates a real-time view of the world with the last 24 hours’ tweets being viewed.

Cluster View: Find promptly the areas that have the most activities on tweets with a red dot marking the latest tweet.

Keyword/Hashtag Search: Keyword and hashtags for filtering to search accurately on your subject and location of interest.

Time Filter: Select data for the last 6 hours.

Sentiment View: Plot in real-time the attitude on an interactive map marking the tweets as positive, neutral or negative.

Pricing: Free

Sources:

X (Twitter), Maptimize, Google Analytics.

17. All Hashtag

17. All Hashtag

All Hashtag is a free online hashtag generator tool for social media professionals. It is your best source for finding the most relevant hashtags for your posts, friendly user interface, and language versatility, which stand out according to your preference.

In addition, with All Hashtag’s analytic tool, you can separate your chosen hashtag. You can have that strategic edge in your social media content by pulling out these valuable, business-oriented insights.

Key Features:

Category Popularity: It shows a graph that reflects how your hashtag is the top of all similar hashtags using the hashtag you are evaluating.

Hashtag Suggestions: The feature helps track and analyze how your hashtag performs versus other competitors in the same class.

All Time Popularity: Reflects how your hashtag performs versus the most top all-time hashtags.

Pricing: Free

Channels:

Facebook, X (Twitter), Pinterest, Instagram, TikTok, Slack.

18. Hashtagify

18. Hashtagify

Hashtagify is an ultimate top X (Twitter) hashtag tracking tool in a set to cater to the needs of social media analytics. It is one of the most useful tools for determining the best hashtags for X and Instagram posts.

Hashtagify provides you with access to more essential information, such as the popularity and trends of hashtags, and their reach with suggestions of more related hashtags. Besides that, one can track the performance of specific hashtags and users.

Key features:

Prime Trackers: Awesome for influencer marketing to assess and measure the impact of your hashtag campaigns to make “sponsored” work on X (Twitter), so you get detailed reporting from within your data sample about a selected influencer.

Track Hashtag Performance: Full insight into performance—reach, popularity, and engagement—and post-at-optimal times.

Optimize Hashtag Marketing: Use related hashtags and keywords in your content strategy, generated by machine learning.

Pricing:

Pricing Tiers: starting at $29/mo. to $399/mo.

Paid Subscription Features: unlimited hashtag research searches, real-time research insights, 10 to 30 top influencers per tracked hashtag, customizable add-ons.

Channels:

X (Twitter), Instagram, Hootsuite, Sprout Social, Buffer.

19. Awario

The listening tool, Awario, gives you access to information that can mean the difference between like or dislike, love or hate: insight into your customers, market, and competitors. Awario checks the entire web real-time for mentions of your keywords, thus allowing you to be among the first to find discussions that could potentially influence business. 

The tool empowers one to respond fast, being ahead of the curve, and Awario also follows up mentions of any keyword in every language and at any location.

19-awario

Key features:

Awesome leads: Access real-time sales leads with identification of posts asking for products like yours, complaints about your competitors, and more.

Email alerts: Receive summary emails in your inbox without much time spent going through new mentions.

Boolean search: Make use of Boolean logic within search queries for getting the most suitable results, especially when you have too many excess mentions.

Pricing:

Paid Plans: $29/mo.

Features: All subscription tiers have unlimited keywords per topic, 30K to 1M new mentions/mo, one to unlimited team members, and data export. White-label reports are only included in the enterprise tier.

Channels:

Facebook, X (Twitter), Instagram, LinkedIn, YouTube, Reddit, TikTok, WeChat, Weibo, Telegram, Quora, Reddit.

20. RiteTag

20. RiteTag

RiteTag is a multi-purpose app that can provide tag suggestions straight from your browser. It works as an extension from the Chrome browser, and it also comes as an app for iOS as well as Android.

This app really streamlines finding relevant hashtags by auto-working to pull in information from your content text or images-without requiring much input from you. RiteTag makes it easy for data-minded professionals to discover good hashtags.

Key features:

Seamless Integration: It seamlessly integrates with any social schedule app and platform. It supports inserting hashtags in-line to your content.

Amazing Hashtag Suggestions: It offers all the diversity of hashtags, but it groups them under trends for immediate exposure and long-term visibility.

Intuitive: The app and the browser add-on are insightful and user-friendly. You never have to learn through long learning processes.

Pricing: For $49/year it starts by Price

Paid Subscription Features: hashtag suggestions for 1000 queries/mo. from browser extension and mobile apps.

Channels:

X (Twitter), Instagram, Facebook, LinkedIn, Hootsuite, Buffer, Loomly, Sprout Social, Google Analytics, Bitly.

Benefits of Hashtag Tracking

Brand Reach And Engagement: 

Understand the performance of your own content through users beyond who are immediately following you.

Example: #GoProAthlete by GoPro have created millions of user-generated pieces, increasing their viewership from just a few hundred thousand followers on their company social media channels.

Understand Audience Preference:

Demographics, interests, and preferences will enable you to customize your content for targeting.

Example: Starbucks #Itstartswithyourgang reached out to the younger crowd with better sounds and visuals than usual.

Audience Segmentation:

Classes the followers based on their interests and behaviors. Segmentation allows marketing people to create targeted marketing campaigns.

Example: Coca-Cola’s #ShareTheMagic campaign segmented on locality and culture to create well-crafted content.

Influencer Reach:

Determine who follows your content and nurture an extension of reach from them.

Example: Dove’s #DoveSelfEsteemProject campaign identified and partnered up with influencers who could help disseminate the word of self-acceptance as part of body positivity.

Hashtag Monitoring:

Through hashtags, you can monitor your strategy and make it more streamlined and reach the audience better.

Increase awareness of your brand, enhance the discovery of new audiences.

Connect closer with your fans.Track ROI on your social campaigns.

Conclusion: hashtag tracking is one of the best ways for any brand that is looking to improve its presence in social media, stimulating business growth.

By using the insights you will gain from this analytic tool, you will have the opportunity to craft the most effective and engaging content that will truly connect with your audience and thus realize any marketing goal.

Types of Hashtags

Some particular hashtags will make monitoring the media easier. Here are some types:

Hashtags of the campaign

Choose a creative and sharable hashtag. It must be evident, understandable, and brand-related. For example, Coca-Cola’s #ShareACoke.

hashtags-campaign

Hashtags of the brand

Monitor these along with positive and negative keywords for sentiment analysis.

For example, Lego’s #RebuildTheWorld.

hashtags-of-brand

Event Hashtags

Use a unique event hashtag where attendees can share their experience with it. It will increase the visibility of the brand and facilitate the collection of user-generated content.

Example: South by Southwest Festival #SXSW

event-hashtags

Chat Hashtags

Use keyword search to find out what are the chat hashtags

Example: Hootsuite’s #HootChat

chat-hashtags

Location Hashtags

Use location-based hashtags for a local reach.

Example: #SohoNY

locationhashtags

In A Nutshell

Choosing the best tool out of so many available for hashtag tracking and analysis is no easy task. Some other major areas of consideration involve focus on platforms, key features, pricing, ease of use, and customer support.

Compare and experiment along those lines for the best possible solution for your strategy and ultimately benefit marketing needs.

Locobuzz is a holistic level of platform with strong hashtag tracking and analysis capability. It would offer insight into the overall performance of your social media, thus fine-tuning your use of hashtags while continuing business growth. Its advanced features, user-friendly interface, and great customer support would all contribute to it being valuable in the activities of social media marketing.

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