Top 30 Social Listening Tools In India

Wondering how brands in India stay on top of the online buzz, fast-evolving trends and consumer sentiment in real time? Social listening tools are your answer!

From start-ups to large businesses, they are cutting through noise, social media, blogs, forums, etc by taking advantage of such massive platforms.

This guide reveals the top 30 social listening tools currently in use in India, showing you how they help keep brands on the curve and meaningfully engaging with their audience.

Understanding the Importance of Social Listening

Social listening is the active monitoring and analysis of what is being said online about certain keywords, phrases, or topics related to your brand.

It’s much more than social monitoring – tracking in real-time whether mentions are increasing or a particular post or message has attained a certain number of eyeballs in terms of engagement or reach.

Social listening digs deeper into the specific nuances of sentiment and emerging trends from those conversations across all those different digital spaces.

By applying social listening techniques, businesses can gain valuable insights in terms of customer opinions, preferences, and behaviors.

In many ways, it’s not just a question of gathering information but trying to understand how they feel about a particular brand or topic.

Top 30 Social Listening Tools In India

1. Locobuzz

Pricing Plans/Costs

Base Price: Locobuzz is a social listening tool in India that does not provide fixed prices for specific pricing plans; users are instead advised to solicit a quote from them that will be tailored to the specific needs of the business.
Affordability: The tool is so structured such that it caters to all levels of businesses, from startups to enterprises, as the cost will be within their budget boundaries.
Free vs. Paid Options: Although the free tools are not mentioned, Locobuzz appears to be more of a paid service with full features that would pay back its costs.

Features and Functions

Social Listening: It keeps track of social media conversations about your brand in real time.
Sentiment Analysis: Details emotional tone and directions in sentiment for the act of determining public opinion.

Real-Time Alerts: Informs users of significant mentions or shifts in favorability.
Competitor Analysis: Providing insight into how well competitors are doing as well as their strategies.

Customizable Dashboards: Gives users the ability to set up their dashboards to center around relevant metrics.

Multi-Channel Integration: Include data from various social media sites.
Automated Reporting: Generate reports automatically to save time.
Crisis Management Tools: Helps find, then effectively assess and mitigate any threat or challenge that could hit in PR form.
Influencer Tracking: Identify which influencers are talking about your brand or industry.

Integration Capabilities

API Access: It provides API access for any custom integrations you might want to have with your already existing systems. This increases data utilization.
Compatibility with Other Tools: Locobuzz has integration with quite a significant number of analytics platforms (Google Analytics, Buzzsumo, etc.) and allows a view of how the brand is running across channels.
ResponseGenie: This generative AI technology integrates Azure OpenAI Services with Locobuzz’s proprietary models, enabling businesses to manage high volumes of customer inquiries effortlessly.
It ensures that responses are prompt, accurate, and consistent with brand standards, thereby enhancing customer engagement across digital touchpoints

Data Accuracy and Reporting

Data Quality: The data collection and analysis are ensured to be accurate, which in turn provides reliable insights for making decisions.

Reporting Features: Offers features of customizable reporting, through which one can effectively visualize the data and also gives automated reports for running campaigns.

Specializations

The company gets a very deep insight into the behavior of its customers along with competitor analysis.
The interface is user-friendly, with most of the customizable features.
Also, Real-time monitoring with alerts helps respond better.
Locobuzz is a social listening platform offering some feature improvements to encourage increased customer engagement and ultimately effective brand management.
Three huge advantages of Locobuzz include flexible pricing, integration capacity, and accuracy in data.
The one thing that has been reported as not too good about the platform is its loading time, so that would be an important consideration for any would-be end-user.

2. Sprout Social

Cost/Price Plans

Pricing levels: Sprout Social offers Professional and Advanced plans in addition to the core plan.
Free version: Sprout Social is a social listening tool in India that provides a free trial such that one can test its capacities and then pay for what one wants or will use.

Features and Functions

Social Listening- it tracks conversations across various media and gives a pulse of public opinion and perception of your brand.
Smart Inbox: This is an integrated inbox that gathers all the social account messages into one place for efficient management.
Analytics Tools: Offers analytics on engagement, reach, and other performance aspects across social profiles.
Publishing Tools: Publication of posts on various social sites with a visual calendar for planning.
Competitor Analysis: This tool informs about the competitors’ activities and the industry benchmarks.
Sentiment Analysis: Evaluate the emotional tone of mentions to understand what people are saying about you.

Integration Capabilities

Integration with Multiple Networks: Sprout Social supports important social networks, including Facebook, Twitter, Instagram, LinkedIn, Pinterest, and YouTube.
Third-party Integrations: Connect with third-party tools, like Google Analytics, Zendesk, Bitly, Feedly, and Canva, among other tools, to offer more functionality to the customer.
API access: Offers access to API for custom integration of the existing business system.

Data Integrity and Reporting

Data Quality: Sprout Social highlights the need for accurate data collection to yield reliable insights for decision-making.
Comprehensive Reporting: The platform offers extended reporting capabilities to enable users to analyze campaign performance, audience engagement, and overall social media effectiveness.
Sprout Social is a powerful social media management tool offering robust features for social listening, analytics, and customer engagement.

3. Brand24

Cost/Price Plans

Individual Plan: $119/month
Pro Plan: $239/month
Team Plan- $159/month
Free Trial: There is a 14-day free trial that does not even require a credit card.

Features and Functions

Real-Time Monitoring: Monitor mentions about your brand on 25 million other online sources such as social media, blogs, forums, and news sites in real time.
Sentiment Analysis: Assign a sentiment tag to your mentions as positive, negative, or neutral to measure how the public views your brand.
Competitor Analysis: Compare your brand’s performance against your competitors to get strategic insights.
Identify Influencers: Identify key influencers that can help amplify your brand’s message.
Customizable Alerts: Set up alerts for critical mentions or changes in your brand’s online presence.
Comprehensive Reporting: Create detailed reports to understand the performance of all online activities and marketing endeavors.
AI-Powered Insights: With Anomaly detection, emotion analysis delivers deeper insights.

Integration Capabilities

API Access: This will facilitate the integration into other tools and platforms that power up the functionality of your data.
Compatibility with Third-Party Tools: Connects with apps to streamline the management of the workflow, like Slack.

Quality and Reporting

Quality of Data: Brand24 is a social listening tool in India which assures correct collection from multiple sources as only accurate data can give your organization proper insights.
Reporting Tools: Provides extensive historical data up to 15 months, and users can generate reports based on how they would like to analyze it.
Brand24 is an excellent social listening platform with a variety of features that can be used to enhance the management of online reputation as well as information about consumers.

4. Talkwalker

Price/Pricing Plans

Unlimited users, unlimited search queries, 10,000 results per month, and one year of historical data on demand.

Features and Functions

Social Media Monitoring: The no. of mentions of the brand on all social media sites.
Sentiment Analysis: Analyzes the emotional content of social media conversations.
Real-time Analytics: Advanced insights into hot topics on social and public narratives.
Customizable Dashboards: Users can create dashboards based on personal metrics and goals.
Influencer Identification: Points out key influencers who are talking about the brand or category.
Crisis Management Tools: Tracks important PR issues in real-time.
Image Recognition: Analyzes visual content associated with the brand.

Integration Capabilities

API Access: Allows other business systems and tools to integrate through custom integrations.
Third-Party Integrations: Is compatible with thousands of applications to make better use of the functionality, including integration with CRM systems and analytics systems.

Data Quality and Reporting

Quality of Data: Talkwalker emphasizes data quality by gathering information from more than 150 million sources in over 20 languages.
Reporting Options: The tool offers the option for reporting availability for users with options for customizable metrics and visualizations.
Historical Data Access Give access to up to two years of history to drill down further.
Talkwalker is an excellent social listening tool in India that provides a long list of features to monitor the brand’s presence on all digital channels.

5. Mention

Cost/Price Plans

Solo Starting from $41 per user/monthly
Pro- $83 per monthly
Pro Plus- $149 monthly
Free Trial: Offers a 14-day free trial to the user to try out the features offered by the platform.

Features and Functions

Comprehensive Monitoring: It continuously monitors mentions in over a billion sources, such as social media, blogs, news sites, and forums.
Sentiment Analysis: This application analyzes the emotional tone of mentions that give the public’s perception.
Real-Time Alerts: Significant mentions or changes in sentiment send a notification.
Competitive Analysis: The application provides a comparison of a user’s brand’s performance with competitors.
Customized Dashboards: Users can personalize dashboards to show relevant metrics and KPIs.
AI-Powered Insights: The tool uses AI for trending, topic clustering, and image recognition.

Integration

API Access: Offers access through the API in case of custom integration with other tools and systems.
Third-Party Integrations: Supports multiple applications to improve functionality such as analytics and CRM systems.

Data Quality

High data quality: This tool captures many types of data but filters out irrelevant mentions for clean insights.
Comprehensive Reporting Tools: Allows for comprehensive reporting features, which allow users to assess online activity, thereby understanding the effectiveness of marketing activities.
Mention is an excellent social listening tool that is friendly for use by freelancers and its usability fits not just small businesses but also startups.

6. YouScan

Cost/Price Plans

Starter Plan: $299/month
Unlimited Plan: Configured to your requirements

Features and Functions

Social Media Monitoring: Details all mentions of a brand across various social media sites, blogs, forums, and news sites.
Sentiment Analysis: Gives insight into what people are saying about your brand by understanding the emotional tone behind those mentions.
Image Recognition: Finds logos and other visual content related to the brand with it.
Competitive Analysis: Measures the efficiency of the brand against those competing to know what are strengths and weaknesses.
Customizable Dashboards: This allows users to create a dashboard that discusses more specific metrics that may be of higher interest to the user as regards the business goals.
Real-time Alerts: Notifies users when there is a significant mention or change of sentiment in real-time
Access to Historical Data: The user can access historical data about the trend.

Integration

API Access: This allows users to use API integration to extend custom solutions and capabilities with existing systems.
Third-Party Integration: It integrates with many applications and services, such as CRM solutions, analytics solutions, and marketing platforms.

Quality of Data

Excellent Data Quality: YouScan strives to collect precise data from multiple sources. That way, the information that would be collected is genuine
Reporting Tools: Users will be able to automatically produce detailed reports on activities online besides marketing performance, specifying various parameters for reporting.
YouScan is a strong social listening tool in India that companies use in order to push their web presence and conduct sentiment analysis pertaining to customer behavior.

7. Emplifi

Cost/Price Plans

Pricing Information: Emplifi does not reveal set in stone pricing plans online.
Those who are interested are compelled to get in contact with their sales team to obtain quotes tailored to each business’s needs and scale.

Features and Functions

Social Listening: Social listening will track all mentions of the brand across all social media platforms, blogs, and forums to gain an understanding of public sentiment.
Sentiment Analysis: Automatically monitors the emotion tone and determines if a user is either feeling good or poor about the brand.
Engagement Metrics: Analytics about engagement will determine whether the engagement levels are high or low.
Competitor Benchmarking: Benchmarks the performance of competing brands using analytics to inform about the strengths and weaknesses of competitors.
Custom Dashboards: Users can create custom dashboards containing the critical metrics a user needs to grasp to understand their business goals.
Tools around Crisis Management To detect potential PR issues as early as possible so agencies can take swift action.
Influencer Identification Helping brands to identify important influencers that amplify their message and can amplify it.

Integration Capabilities

API Access Supports access to the Emplifi API via which users are able to enable custom integrations with other business systems and tools.
Third-Party Integrations: Integrates with hundreds of applications that add functionality and efficiency to workflow.

Data Accuracy

High Data Quality: Emplifi is an organization that focuses on the quality of data sourced from multiple platforms so that reliable insights are achievable for key decisions.
Full Reporting Capability: The tool allows users to produce reports on online activity along with marketing effectiveness, with options to customize to make metrics suit individual requirements
Emplifi is a full-service social listening Tool in India for businesses with online presence objectives in mind, who seek to gain as much from engaging their customers.

8. Agorapulse

Cost/Price Plans

Standard Plan -$49/month
Professional Plan: $79/month
Adanced Plan: $119/month
Offers Free Trial with a taste of its functionality

Features and Functions

Social Listening: It tracks all mentions of brands across social media, blogs, and forums
Unified Inbox: It aggregates all messages, comments, and mentions from different social accounts into one place for easy management.
Sentiment Analysis: Compares the emotional tone of mentions to measure public sentiment.
Advanced Reporting: Generates a deep report about audience engagement, campaign effectiveness, as well as community management metrics.
Content Scheduling: Allows posts to be scheduled across different social media platforms with a visual calendar.
Competitor Analysis: Tracks performance compared to competitors, and finds its strengths as well as weaknesses.
Moderation Tools: These are customizable rules regarding the moderation of spam and other unwanted content.

Integrations

API Access: Third-party application allows access to other business applications via API.
Third-Party Applications: Multiple applications, for example, Canva for creating graphics, Google Business Profile for reviews, and analytics software can be used.

Accuracy of Data

Data Quality Excellence: Agorapulse emphasis is on the actual pulling of information from different sources so that the output is trustworthy.
Reporting Capacity: This ability allows users to have reports tailored to their needs as it analyzes the activity, engagement metrics, and the efficiency of marketing.
AgouraPulse is another significant social media management tool in India which offers much more under the umbrella of features for social listening, engagement tracking, and reporting.

9. BuzzSumo

Pricing Plans

Content Creation: $199/month
PR and COMM- $299/month
Suite: $499/month
Enterprise – $999/month

Features and Functions

Content Alert: Notify users of newly published content, keyword or competitor-centric
Competitor Analysis: Gather competitor’s best-performing content to know what works for them
Content Curation Tools: Allows saving and sharing high-performing content with ease of usability.
Advanced Reporting: Has highly detailed reports on content performance, engagement metrics, and trends.

Integration Capability

API Access: Content will offer API integration to avail customized solutions and greater functionality of existing systems.
Third-Party Integrations: It supports multiple apps that can help streamline workflow, such as analytics tools and CRM systems.

Accuracy

Quality Data: BuzzSumo ensures that quality data is collected by using multiple sources to ensure accurate insights.
Updates in Real-time: The data is not updated in real-time, even though social engagement trends are shown over a considerable period of time.
Past Performance Analysis: Historical performance data may be analyzed for future content strategy.
BuzzSumo is a content marketing tool in India that houses a much more myriad feature set of discovering trends, identifying influencers, and analyzing the performance of your content.

10. SocialBee

Price Plans/Cost

Bootstrap Plan: $29/month
Accelerate Business Plan: $49/month
Pro Plan: $99/month
Free Trial: It has a free trial version that allows use for up to 14 days without requiring one to provide any credit card.

Features and Functions

Content Creation: Tools to help compose posts; ability to upload media content and personalization of content
Scheduling Social Media Posts: Capability to schedule posts across platforms which are allowed as well as those whose API is limited, say Facebook Groups as well as Telegram
Content Categories: Helps organize and schedule posts in better ways
Multiple Post Variations: Schedules several varied editions of the same post so you are not posting the same thing.
Analytics and Reporting: It provides insights into the post-performance and other engagement metrics.
AI-Driven Features: Provides content suggestions, best posting times, and even hashtag generation based on AI.
Collaboration Tools: Team workplaces are allowed to collaborate as the platform accommodates workspaces for multiple brands or clients.

Integration Capabilities

Design Integrations: Compatibility integration with Canva for graphic designing, Unsplash for stock images, and GIPHY for GIFs
API Access: Allows custom integrations with any available tool or platform.
Third-Party Integrations: Compatible with several applications that can leverage the function further.

Data Accuracy

High Quality of Data: It focuses on the proper monitoring of metrics associated with social media to generate credible insights.
In-Depth Reporting Tools: The tool enables the generation of extensive reports for engagement analysis and overall performance along various platforms.
SocialBee is a social media management application in India that comes with versatile services built to simplify content creation, scheduling, and analytics management.

11. Awario

Price Plans

Starter Plan: $49/month
Pro Plan: 149/month
Enterprise Plan: 399/month

Features and Functions

Real-time Monitoring: Tracks your brand mentions across social media platforms, blogs, forums, and news sites.
Mentions Feed: Replaces the default search results with feeds where your keywords appeared, with source, author, sentiment-positive, Negative, and Neutral, and reach.
Alerts: Setup for new mentions. Alerts can then be adjusted for tracking specific keywords.
Sentiment Analysis: This measures the emotional tone of mentions to help in understanding the overall perception of the public.
Statistics: Produces the following statistics: mentions volume, share of voice/reach, sources of mentions, geographical data
Report Features: All users can export reports and advise their conclusions on performance as well as consumer perception

Integration

API Access: Enables using Awario with other tools and applications, on your demand
Third-party application, enabling integration that is efficient in other apps, enhancing functionality, and making life easy.

Data Integrity

High Data Quality: Awario focuses on the accuracy of tracking online conversations to give reliable insights.
Full Reporting Tools: The tool gives people thorough analytics to help them know the performance of a brand at a given point.
The application of Awario is an all-around social listening feature in India that recognizes brand mentions and proceeds to analyze public opinion.

12. Mentionlytics

Cost/Pricing Plans

Basic Plan: $58/month
Essential Plan: $116/month
Advanced: $208/month
Pro Plan- $333/month
Agency Plan- $499/month
Enterprise Plan- $792
Free Trial: It provides a 14-day free trial for the user to use the feature without any obligation.

Features and Functions

Social Media Monitoring: Real-time tracking of brand mentions across all platforms.
Sentiment Analysis: This is identifying the emotional tone of mentions so that you understand the perception of the public about a particular brand or issue.
Competitor Analysis: We measure the performance of your brand against a selected group of competitors.
Influencer Tracking: This finds key influencers relevant to a brand or industry.
Customizable Reports: The user generates tailored reports according to the selected metrics.
Real-Time Alerts: It lets users know significant mentions or changes in the sentiment.
Keyword and Hashtag Tracking: It tracks specific keywords and hashtags related to a brand.
Engagement Metrics: This insight showcases audience levels of interaction.
Crisis Management Tools: Advanced management of brand reputation before a crisis
Multi-Language Support: Tracks mentions in multiple languages
Access to Historical Data: Offers users a second chance to review how things went the last time which enhances informed decisions.

Integration Capability

APIs Access: Allows users the utilization custom software integration and other systems; therefore, enhancing functionality
Third-Party Integration: It has been designed to match up well with numerous applications in a way that enhances workflow efficiency.

Data Quality

High-Quality Data: The use of advanced algorithms in the system ensures that your sentiment analysis is very accurate and that your tracking of mentions is very accurate.
Reporting Tools: All the reports by the tool are very detailed and always include actionable insights driven by reliable data.
Mentionlytics is an all-around versatile social listening tool in India, designed for businesses to keep track of their online presence efficiently.

13. Hootsuite

Cost/Price Plans

Hootsuite Professional Plan: 1915rs /month (Free 30-days trail)
Hootsuite Team Plan: 7540rs/month(Free 30-days trail)
Enterprise Plan- Quote based(Request a Demo)

Features and Functions

Social Media Schedule – Social media scheduling of posts can be done without any limits through multiple platforms.
Unified Inbox: Handles public and private messages from numerous connected accounts in one inbox.
AI Tools: This includes a post scheduler that also can generate captions and hashtags in bulk with an AI-based content writer.
Analytics and Reporting: Tracks performance of all posts as well as engagement with customizable reports.
Social Listening Tools: Monitor in real-time what is being said about your brand, and know the sentiment and trending topics.
Content Discovery Streams: Create streams to monitor keywords, hashtags, and industry trends.
Competitive Analysis: Knows the competitiveness and competitor’s strategy.

Integration Capability

Integrated with more than 150 applications such as Google My Business, Mailchimp, HubSpot, Salesforce, Asana, and many more.
API Connectivity: It makes connectivity with other software applications if required, available through the API.

Quality of Data

High Data Quality: It shows fine data collection from various sources for quality insights
Reporting Tools: Enriched In-depth Reporting – To keep track of social media performance by creating reports over overtime periods.
Hootsuite provides a feature-rich social media management platform in India that takes advantage of numerous capabilities, such as scheduling, monitoring, and analyzing social media activity.

14. Brandwatch

Cost/Price Plans

Pricing Information: Brandwatch does not provide public pricing plans, but interested users can contact their sales team to determine a customized quote based on business needs.
Free Trial: Available; interested parties should contact the company directly to find out more.

Features and Functions

Social Media Monitoring Tracks brand mentions on various platforms to understand the online conversations occurring.
Sentiment Analysis Uses analysis of the emotional tone of the mentions to determine the public’s sentiment-thus, either positive, negative, or neutral.
Audience Segmentation Let users segment their audiences by demographics and psychographics and conduct more targeted marketing.
Trend Detection Brands can monitor what emerging trends or topics might be about their industry or company.
Identify Influencers Identify key influencers who are talking about your brand or relevant topics.
Competitive Benchmarking: Evaluates the brand’s performance against those of competitor brands in which it is found strong or weak.
Custom Reporting: The user can build a customized report with key metrics and insights.
Data Visualization Tools: It will provide more advanced visualization options to make even complex data easy to understand.

Integration Capabilities

API Access: API access offers for integrating with other tools and systems in any customized way.
Third-Party Integration: An integration with multiple applications, for ease of functionality, like CRM systems, marketing platforms, etc.

Data Accuracy

High-quality data: Brandwatch ensures that more than a hundred million sources will adequately collect accurate data hence resulting in reliable insights.
Historical access: Users are given historical data from as far back as 2010 to spot trends and analyze consumer
Real-time updates: Ongoing monitoring and updates ensure that insights come in real-time.
Brandwatch is a rather big social listening solution in India with vast feature offerings included in its monitoring-actual brand presence, consumer sentiment analysis, and trend detection.

15. Keyhole

Keyhole Price Plans

Pricing Information: Keyhole does not provide public pricing plans, but interested users can contact their sales team to determine a customized quote based on business needs.

Features and Functions

Hashtag & Keyword Tracking: Tracks unique hashtags and keywords on Instagram and Twitter.
Account Tracking: It can track activity not just across your social media accounts but also about your competitors
Influencer Tracking: Track any specified influencers and, you can filter the engagement generated by their activity.
Sentiment Analysis: It analyzes your posts so you might categorize them as positive, neutral, or negative.
Access to historical data allows you to access historical data so you can analyze how things are trending over time.
Automated Reporting: Begins to generate daily reports on your KPI of follower growth and all of your engagement metrics.
Alerts: Sends you email based on some specified user activity.
PDF & Excel Reports: Let you send data to PDF or Excel for sharing.
Demographic Analysis: Reveals engagement activity segmented by user demographics.
Live Stream Posts: Lists posts within real-time that contain the tracked hashtags or keywords.

Integration Capabilities

API Access: Keyhole integration with your internal systems using their REST API for custom applications.
Third-Party Integrations: Compatible with most applications to extend functionality.

Data Accuracy

High Data Quality: Keyhole stresses correct social media tracking for timely access to credible information.
Reporting Features: Users can create extensive reports that reflect online activity and engagement metrics, such as trends over time.
Keyhole is a highly capable tool for social listening in India, especially for businesses that wish to keep a constant pulse on their online activity.
It is quite strong on the integration side and is accurate regarding the data, making it a sought-after tool for organizations in terms of social media strategies.

16. BrandMentions

Cost/Pricing Plans

Starter Plan: $79/month
ProPlan: $249/month
Expert Plan: $399/month
Enterprise Plan- Book a Demo
Free Trial: Offer the user a complimentary 7-day free test of features on the website.

Features and Functions

Sentiment Analysis: Shows the emotional tone of mentions to get real public opinion
Competitor Analysis: enable user tracking of competitors’ mentions and strategies
Real-Time Alerts: a user is notified of new mentions or a drastic shift in sentiment
Identification of Influencers: Who is influencing people by talking about the brand or its surrounding topics?
Tailored Reports: Gives users reports containing key metrics and information
Tracking of Hashtags: Monitor specific hashtags relevant to the brand or industry.
Engagement Metrics: It allows an understanding of the extent of audience engagement with your brand.

Integration Capabilities

API Access: Provides an opportunity for API integration for bespoke solutions and additional functionality.
Third-party integrations: The program is available as completely integrated with other applications to enhance the workflow.

Quality of Data

High-quality data: BrandMentions emphasizes the fact that proper online monitoring of conversations would only provide an opinion that makes sound.
Report with granular detail: Users can receive high-level analytics to understand what is happening with the brand in the long run.
Historical Data Access: enables users to analyze historical data to make better decisions.
BrandMentions is a very good tool for business owners looking to track their online presence effectively in India.

17. Sprinklr

Cost/Price Plans

Self-Serve Customer Service Solution- $199/month (Provides 30 days free trial)
Custom CCaaS Solution- $Contact sales team for further pricing details

Features and Functions

Social Media Management: All your social media accounts can be managed under one roof. Content publishing as well as engagement can be done with minimal hassle involved.
Social Listening: Monitoring takes place in over 30 social as well as digital channels and offers insights in the form of brand perception and customer feedback.
AI Advanced Analysis: For sentiments, emotions, identities of entities, and classification of text, generative AI can be applied.
Monitoring of Trends and Crises: All these are possible with real-time data capture.
Customizable Dashboards: With engagement insights, customizable dashboards can be designed to display the key metrics and insights.
Influencer Tracking: It identifies and tracks the key influencers who are discussing your brand or industry topics.
Automated Reporting: Automated reporting is possible on user engagement metrics, performance of campaigns, and audience insights.

Integration Capabilities

API Access: Offers robust API access to name a few custom integrations with other systems and tools.
Third-Party Integrations: It supports integration with various applications, thereby enhancing functionality across marketing and customer service platforms.

Data Accuracy

Comprehensive Data Coverage: It integrates over 400,000 media sources and more than 1 billion websites for comprehensive data collection.
High Data Quality: Sprinklr focuses on accurate data analysis as the error rate has almost zero due to advanced AI capabilities.
Access to Historical Data: The users access the past performance data to analyze trends and make strategic planning.
Sprinklr is an end-to-end customer experience management platform in India that is particularly strong on listening and engagement.

18. Digimind

Cost/Price Plans

Pricing Information: Digimind does not publicly disclose specific pricing plans. Interested users should contact their sales team for customized quotes based on business needs.

Features and Functions

Comprehensive Monitoring: Collects data from over 850 million sources, including social media platforms, blogs, forums, and offline sources.
Automated Insights: Utilizes AI insights to detect trends in mentions and sentiment, which enables quick pick-up of inflection points in customer perception
Customizable Dashboards: Offers simple and intuitive dashboards and charts to easily visualize and interpret social data
Historical Search: Allows access to past data, enabling the review of long-term trends and performance comparisons
Multilingual Support: Supports use in over 200 languages with automatic translation features, thereby making the product usable for multinational brands.
Instant Listening Queries: The feature enables users to create listening queries and keyword variations to extensively pick up unstructured conversations.
Content Idea Generation: This allows content ideas to be produced through topical trends for staying abreast with information.

Integration Features

API Access: It has access to APIs for use as custom solutions and further enhances the functionality of other systems it might integrate with.
Third-Party Integration: Accessible through multiple applications that will contribute towards increasing the workflow.

Data Quality

Strong Quality Data: Produces quality data gathering from diverse sources for making dependable inferences.
Live Monitoring: Offers real-time insights of how the brand is being mentioned and analyzed, which would enable timely response to emerging trends.
Digimind is a powerful social listening tool in India that has been designed with the purpose of informing businesses on the perception of a brand and all conversations happening about a particular industry.

19. Social Searcher

Cost/Price Plans

Free Plan: Permits up to 100 daily searches, 1 email alerts.
Standard Plan: 8.49 €/month
Professional Plan:19.49 €/month.

Features and Functions

Real-Time Monitoring- Tracks keywords or hashtags on several social media sites, blogs, and forums over time.
Sentiment Analysis- Analyze the tone of mentions to find out what people are saying about you.
Buzz Dashboard: It will provide the user with a comprehensive view of posts on searched keywords, thus opening up the scope to look into the content in more detail.
Spam Filtering: Will keep irrelevant mentions out
Email Alerts: It will inform people about new mentions or significant changes in sentiment.
Data Exporting: It will allow the users to export data into different formats for further analysis.
Audience Insights: It will provide insights into engagement patterns to better inform social media strategies.
Tag Searchability: It enables searching popular hashtags related to the brand or industry.

Integration Capabilities

API Access: Integrate it via APIs for custom solutions to enhance functionality with other systems.
Third-Party Integrations: Various applications are available to achieve workflow efficiency with this.

Data Accuracy

High-Quality Data: Social Searcher emphasizes accurate tracking and analyzing online conversations to provide proper insights.
Reporting Tools: Enables users to generate in-depth reports analyzing online activity, engagement metrics, and much more over time.
Social Searcher is another social monitoring tool in India that offers such vital features as tracking mentions of your brand or reporting sentiment.

20. Zoho Social

Price Plan:

15- days free trail available

BUSINESS

Standard Plan: 600RS/month
Professional Plan: 1725RS/month
Premium Plan: 2595RS/month (pay annually)

AGENCY

Agency- 13800RS/month
Agnecy Plus- 20,700RS/month

Features and Functions

Social Media Monitoring: Organize listening columns by tracking brand mentions, keywords, and hashtags across various platforms.
Live Stream: Social Engagements/ Real-time reports are provided by social engagements, allowing the user to respond in real-time
Content Scheduling- Posts publishing with advance visual calendar and SmartQ predictions of peak hours posting
Inbox Management- Centralized inbox managing all the messages and activities from the various social channels

Analytics and Reporting:

Analytics-based detailed insight into engagement metrics and audience demographics
Users can have the facility to generate their custom reports based on their desired KPI
Allows you to host team discussions, assign roles, and run the approval workflow for content directly on the platform.

Zoho CRM Integration

Reaches follow-up with lead and customer interaction is connected with social media engagements directly.
API Access- Provides API access for customized integration with other tools and systems.
Third-Party Integrations- Compatible with multiple third-party apps such as Zoho CRM, and Google Analytics, among others to extend functionality.

Data Quality

High Data Quality- It ensures there is a real-time update of social media mentions along with their interactions in the system for the delivery of meaningful insights.
Real-Time Updates: The real-time update would help a user to have timely notifications on matters related to brand mentions and engagement activities.
Zoho Social is an all-in-one social media management tool for businesses in India that aim to improve their presence online.

21. Reputation.com

Cost/Price Plans

Pricing Information: Reputation.com does not release public information related to specific pricing plans.

Features and Functions

Review Management: Track more than 120 review sites from one dashboard
Request reviews via various channels, including email, SMS, and kiosks
Social Media Monitoring: Engage with customers through comments on Facebook, Twitter, and Instagram
Business Listings Management- Claim your business listings and ensure accuracy in directories to increase the chances of finding the business online.
Surveys and Feedback Collection- Collect customer feedback through surveys to track current customer satisfaction and the status of current operations.
AI-Powered Insights- Utilize AI to comprehend the trend of customer feedback and sentiments that may be used to make informed decisions.
Competitive Benchmarking- Compare your brand against its competitors to set point strengths and weaknesses
Custom Reporting- Build flexible reports that provide insights on performance metrics, in addition to opinions about customers.

Integration Capabilities

API Access: Provides access via an API for customization and improved functionality with existing systems.
Third-Party Integrations- It integrates with many applications to help make the workflow more efficient, including CRM systems and marketing tools.

Data Quality

High Data Quality- Reputation.com concentrates on accurate data capture from a myriad of sources to make the data reliable.
Real-Time Monitoring- With constant updates, the users can quickly act on customer feedback and new trends.
Reputation.com is a multichannel tool in India designed for large companies with branches because it will enable business entities to effectively run their reputation online.

22. Meltwater

Cost/Price Plans

Pricing: Meltwater doesn’t publicly detail individual pricing plans. Potential clients will need to get in touch with the company’s sales team to establish a quote customized to their business requirements.

Features and Functionality

Social Listening: Follows online discussions of the brand, such as on social media sites, news websites, blogs, and forums that give users an idea of what people are saying about their brand.
Sentiment Analysis: It uses AI for sentiment analysis of the mentions- whether the attitude is positive, negative, or neutral-to find the sense of the brand.
Trend Analysis: Identifies topics and trends about the brand and relevant to the industry.
Influencer Identification: Emerges key influencers talking about the brand or issues about that brand.
Competitor Benchmarking: Analyze the performance of a brand with its competitors to understand their strengths and weak points.
Custom Dashboards: The ability to create customized dashboards to see critical metrics and findings are delivered
Real-Time Alerts- Alerts an important mention or significantly altered sense.
Audience Interaction Level and Content Performance: It provides details of the audience interaction levels as well as content performance.
Access to Historical Data- Analysis of past data is possible with the use of the system in making informed decisions.
Geolocation Tracking Tracks are mentioned in geolocation for regional sentiments.
Hashtag Tracking Tracks the performance of specific hashtags regarding the brand or industry.

Integration Capabilities

API Access: It offers API integration for customized solutions and further enhances functionality with existing systems.
Third-Party Integrations: Compatible with many applications including Salesforce, Google Studio, Microsoft Dynamics, Tableau, MailChimp, and Slack for efficient workflow efficiency.

Data Quality

Excellent Quality Data: Meltwater emphasizes the extraction of accurate data from different sources that ensure correct insights.
Real-time Monitoring: The updates are continuous, which helps in timely responses to customers’ opinions and trends.
Meltwater is a corporate, online media intelligence platform in India that allows businesses to deliver actionable insights into the presence of their business and market dynamics.

23. Synthesio

Cost/Price Plans

Pricing: The exact pricing plan is not made public by Synthesio. Prospective users can request quotations tailored to their business needs through direct contact with the sales team. However, Users can request a Demo.

Features and Functions

Deep Social Listening: Tracks conversations across all social media networks, blogs, forums, and news sites to stay abreast of brand sentiment and consumer behavior.
AI-Driven Insights: Uses advanced AI to analyze sentiment, detect trends, and group topics together to generate quick and accurate insights.
Real-time Monitoring: Catches in real-time, which allows brands to be on time with responding to emerging trends or crises.
Customizable Dashboards: Users can create their customized dashboards for visualizing the key metrics and insights related to their business goals.
Influencer Identification: Identifies the key influencers discussing the brand or related topics that can help in strategizing marketing efforts.
Competitive Benchmarking: Compares brand performance against competitors to identify strengths and weaknesses.
Market Research Integration- Ipsos partners with us in integrating social listening with rigorous methodologies of market research in a bid to gain deeper insights into consumer preferences.
Noise Reduction Technology- Filters out irrelevant mentions to ensure that brands focus only on genuine consumer expressions and actionable insights.
BI-Styled Reporting- Business Intelligence is synthesized with social media data for custom visualizations and KPI frameworks.

Integration Capabilities

API Access: API Integration on Customized Solution and Enhanced Functionality with Existing Systems
Third-Party Integrations: It connects to many other applications to make the workflow very efficient like CRM, analytics, etc

Data Accuracy

Superior Data Quality: Synthesio remains committed to maintaining the issue of real-time data gathering from diversified sources to provide quality insights.
Comprehensive Data Coverage: Media sources integrating more than 400,000, and over 1 billion websites seize an all-around view in the conversations that are being undertaken on social media
Superior AI Analysis: It provides near-zero error rates in sentiment analysis and other data interpretations, thus improving the reliability of the generated insights.
Synthesio is a potent social listening tool in India developed for businesses that seek further insights into brand perception or the dynamics of the market.

24. HubSpot

Price Plans

HubSpot provides free as well as paid plans that are very detailed and comprehensive, users can always visit their website for more knowledge and updates.

Functionality of CRM

Centralized database of customer interactions, deal tracking, and sales pipelines.
Email Marketing- Drag & drop email builder with customizable templates and automation tools for personalized outreach
Lead Capture & Management- The ability to capture and integrate leads captured on forms into the CRM for follow-up
Social Media Management- Schedule and publish posts across multiple social profiles while monitoring engagement

Reporting & Analytics

Extremely detailed reporting tool to track marketing performance, sales metrics and customer engagement.
Live Chat & Chatbots: Live Chat: Engage your website visitors in real-time, and automation of answers to frequently asked questions.
Task Management & Reminders: Collaborate on sales-related tasks and remind follow-ups on them
Customizable Dashboards: Set dashboard views that align with individual KPIs with better visibility into performance.

Integration Capability

API Access- In addition to developing custom solutions, more functionality is added to existing systems by API integration.
Third-Party Integrations- Works with multiple applications, for instance, Salesforce, Gmail, and Slack among others, to make activities streamlined.

Data Accuracy

High-Quality Data- HubSpot ensures correctness through automated processes and human scrutiny in ensuring data quality.
Real-Time Upgrades- Continuous Data sync across integrated networks ensures that the information being accessed is relevant and actionable
It presents an unparalleled package of features: CRM capacities, email marketing, social media management, and rich analytics — including all the tools you need to manage customer relationships the right way.

2. Sprout Social

Price Plans

One Location: $25/mo
Free Trial: They have a 14-day free trial, and there is no registration done by credit card.

Features and Functions

Review Monitoring: Reviews from platforms like Google, Yelp, and Facebook can be tracked.
Customer Mentions: Tag customer mentions as positive, negative, or neutral to analyze the sentiment of customers.
Response Management: It posts reviews through an interface but does not support direct posting from the platform.
Alert Customization: Set alerts on specific activities related to review posts or changes in brand perception.
Reporting: Generates detailed reports to review the performance of oneself online and the feedback received from customers.
Survey Tools: Creates and manages surveys to get more information about customers.
Analytics Dashboard: Access visual analytics for easy interpretation of data trends.

Quality and Reporting

Data Quality: Correct collection from various sources to provide reliable insights
Reporting Tools: Offers deep historical data of up to 15 months, allowing users to generate reports across specifically chosen metrics
Visual Analytics: It supports decision-making and strategy changes by showing data visually.
Overall, Reputology serves as a strong solution for any business in India that strives to elevate its reputation online through the power of review management and informed analytics.

26. Glean.info

Price Plans

The exact pricing plan is not made public by Glean.info. Prospective users can request quotations tailored to their business needs through direct contact with the sales team.

Features and Functions

Daily Media Alerts: Email alerts with all media mentions since the last update.
Real-Time Monitoring: This shows mention across news, print, blogs, and social media.
Keyword Highlighting: Keywords are highlighted in media clips to view easily.
Detailed Analytics: Integrates with Google Analytics to gain comprehensive insight.
Customized Dashboard: It allows analyzing data according to one’s requirement with customized dashboards.
Multiple User Access: It supports simultaneous access for various users/teams.
Human Insights Choice: Additional human interpretation of clips, billed by clip with a maximum number of clips per month.

Quality and Reporting

Data Quality: Reliable collection from various sources.
Reporting Capabilities: Produce reports on different data and periods.
Visualization Analysis: Graphics of data to interpret more easily and make good decisions.
In short, Glean.info is a social listening tool in India that has engineered to have all the features necessary for the effective management of media by an organization through its advanced monitoring and reporting.

27. Netbase Quid

Cost/Price Plans

The exact pricing plan is not made public by NetBase Quid. Prospective users can request quotations tailored to their business needs through direct contact with the sales team.

Features and Functions

Monitor Brand Mentions in Real Time Track brand mentions across sources of information.
Monitor the Sentiment ” Analyze text to understand what people think about your brand.
Competitor Comparisons Analyze the performance of your brand comparatively with other competitors.
Customize Dashboards Visualize data according to one’s requirements.
Identify Influencers Amplify brand messaging through key influencers.
Comprehensive Reporting Generate detailed reports to track online activities and marketing effectiveness.
Integration Capabilities: APIs to integrate and link with other tools and platforms.

Quality and Reporting

Data Integrity: Ensures that it has the right data collected from sources for insights.
Report Options: This can offer well-stocked historical data, with reporting options to be customized.
Visual Analytics: Facilitates easy interpretation and decision-making by turning data into a visual form.
NetBase Quid is a robust social listening tool in India that has proved to be effective in business monitoring to provide actionable insights with robust analytics and reporting capabilities.

28. SentiOne

Pricing/Cost Plans

Team Plan: $300/month
Enterprise Plan: Available on request

Features and Functions

Social Listening: Tracks brand mentions across online channels.
Sentiment Analysis: Measures Public Sentiment about your brand.
Real-Time Monitoring: Tracks mentions in real-time.
Customizable Dashboards: Create customized dashboards to view data.
Automated Reports: Generate reports automatically to measure performance.
Access to Historical Data: Retrieve data for up to 12 months.
Competitive Analysis: Compare the performance of the brand with competitors.
Influencer Discovery: Bring influencers on board to amplify outreach for the brand
Crisis Management Tools: Manage and mitigate worst-case PR crisis scenarios
Multi-Language Support: Tracks and measures performance in multiple languages across the globe
API Integration: Integrates with other tools or platforms for better usability

Data Accuracy and Reporting

Data Quality: Assures accurate collection from diverse online sources for reliable insights.
Reporting Tools: Offers very detailed reporting capabilities, including automatic reports and customization options.
Visual Analytics: Presents data graphically for easier interpretation and response with strategic decisions.
SentiOne is an excellent social listening tool in India aiming at empowering organizations to efficiently watch their online presence while finding actionable information through advanced analytics and reporting capabilities.

29. Iconosquare

Pricing Plans

Single Plan: $49 monthly. (14 days free trial)
Teams Plan: $79/month (14 days free trial)
Custom Plan: Custom pricing for businesses that need to manage more than 50 profiles and other advanced features.

Features and Functions

Social Media Analytics: In-depth analytics on most major platforms, including Instagram, Facebook, and LinkedIn.
Post Scheduling: Posts on multiple social accounts can be scheduled
Competitor Analysis: Competitors can be tracked and industry benchmarks established.
Customized Dashboards Iconosquare provides data visualization through personalized dashboards.
Automated Reporting Generates detailed reports with actionable insights in PDF format that can also be customized according to the requirements of the user.
Content Management Handled content performance, including posts and stories content.
Collaboration Tools Features that enable team collaboration capabilities like post-approval workflows.

Data Accuracy and Reporting

Quality of Data Iconosquare accurately collects data from different social media and other sources for reliable input.
Reporting Tools: It gives the facility of huge reporting wherein one can search historical data and present reports with customized options.
Visual Analytics: This tool helps to present data visually so that one understands the information more effectively and is able to make effective decisions.
Iconosquare is a Social Media management tool with a strong analytics and reporting capability in India.
Its analytics capacities and report function are helpful to businesses in improving their social media presence.

30. Oktopost

Pricing/Price Plans

Oktopost doesn’t publicly detail individual pricing plans. Potential clients will need to get in touch with the company’s sales team to establish a quote customized to their business requirements

Features and Functions

Social Media Management: All accounts for social media management
Campaign Analytics: Traces the performance of social media campaigns.
Content Curation: Facilitates discovery and sharing of relevant content
Social Publishing: Posting and scheduling for all social channels
Social Inbox: Handles all conversations of messages at one place
Conversion Tracking: Helps to track the effectiveness of social efforts in regards to conversions
Lead Capture: Captures leads directly from social engagement
UTM Tagging & Geo-Targeting: UTM Tagging offers an enhancement in tracking capabilities besides the advantages brought by Geo-Targeting

Data Accuracy and Reporting

Quality of Data: Oktopost ensures the collection of data from different social media platforms with high accuracy and reliability to provide better insights.
Reporting Tools: Gives detailed reporting options about the performance of a campaign and statistical engagement by an audience.
Visual Analytics: Data is given in visual formats that make it easier to interpret and help in strategic decisions for a better future ahead.
Oktopost is specifically designed for B2B marketing in India.
The platform offers organizations sound management, engagement, and analytics tools to enable the organization to make their marketing processes more effective.

Importance of Social Listening in Today’s Market

Social listening is considered one of the most vital elements of current business strategies, enabling organizations to obtain insights that help understand customer opinions and perceptions, protect their brands, and achieve indispensable competitive intelligence.

6 Critical Factors of Social Listening are as follows-

1. Customer Engagement

Social listening enables companies to respond instantaneously to the complaints of a customer, thereby significantly improving the rate of satisfaction.

For example, if a customer complains about something on social media, companies can promptly respond to the customer, and it would show care for the customer by the company, making the customer loyal.

2. Reputation Management of Brand

Companies can easily identify and remove possible PR crises by monitoring the branding discussions going online.

When people are negating a product, an instant response can be through action addressing the problems aired and thereby opening up clear and honest communication with the customers.

3. Competitive Intelligence

Social listening also provides insights into the areas of strength and weakness of competitors, thereby giving the firm strategic advantages.

Analyzing conversations pertaining to rival brands may actually give magnificent information concerning trends in a given market, customer preferences, as well as best marketing practices.

The business will stand in a better position to fine-tune its approaches and identify where it needs improvement.

4. Enhanced Customer Insight

Social listening serves as a source for the acquisition of a holistic understanding of customer preferences, pain points, and behaviors.

Through the analysis of conversations, businesses will get to understand what issues help influence customers’ choices, thus bettering their position in creating products or services appropriately.

5. Trend Identification

The tracking of conversations over relevant topics or industries can allow businesses to identify trends and shifts in consumer behavior.

It enables companies to stay ahead of the curve, since, in such an approach, companies are making appropriate adjustments in terms of strategies as the market is constantly changing.

6. Crisis Management:

Social listening therefore becomes the watchword in times of crisis; it brings you closer to the pulse of public opinion and makes sure that the right words are said at the right time, so further damage to reputation is not done.

In this regard, watching real-time reactions will give companies the means to adjust their messaging thus and respond appropriately.

To put it in one line, social listening is not only tracking what people are saying on the web but also providing a strategic tool for businesses to respond more meaningfully to customers, defend the brand, and observe changes in the marketplace.

10 Key Metrics in Social Listening

Share of Voice (SOV): It measures brand mentions in comparison with the competition, indicating brand awareness and positioning.
Sentiment Analysis: Measures the emotional direction of mentions (positive, negative, neutral) to give a view of how customers feel.
Top Influencers and Key Themes: Helps to point out influential voices and trending topics that can help amplify engagement and content relevance.
Mentions: Count how often a brand or keyword is mentioned online and determine the overall visibility and consumer interest.
Engagement Metrics: Includes likes, comments, and shares to give an idea of how well the content resonates with the viewers.
Reach: Measures unique users who have accessed or engaged with the content of a brand, an indicator of campaign effectiveness.
Customer Satisfaction (CSAT): Measures how happy the customer is through feedback and areas to be improved.
Net Promoter Score (NPS): Measures the consumer’s willingness to recommend as an indicator of loyalty and advocacy.
Conversation Share: measures the contribution of a brand in industry conversations compared to its competitors, an indicator of influence.

Hashtag Volume: Tracks uses of branded specific hashtags indicating campaign effectiveness and trending topics.

Criteria for Choosing the Right Social Listening Tools

6 key criteria that should not go unnoticed have been given below:

1. Cost and Price Plans

Cost: It should fit according to your business size and budget. Look for flexible price plans and choose one that fits your financial capabilities.
Premium Tools: Premium tools, on the whole, offer better features including advanced analytics and reporting, which may cost higher.
Free and Paid: A free tool might not provide all the features of a paid one, but it can be helpful for startups or small businesses looking to test the waters before committing themselves to a paid scheme.

2. Features and Functionalities

Main Features: Some of the simple metrics that can be of help in measuring the performance of a brand include mentions, reach, and engagement rate.
Advanced Features: Tools that include sentiment analysis, Influencer identification, trend mapping, and real-time monitoring will help you dig deeper.

3. Customization and Scalability

Ease of Use and Support Ease of Use: The product should be intuitive and easy to access so it can be adopted by non-technical users in your team.
Training and Resources: tutorials, documentation, and webinars will make all users tap into its full potential.
Customer Support: Dedicated customer support in case of issues helps resolve them swiftly, ensuring the operations are running smoothly.

4. Integration Capabilities

Compatibility with Current Systems: The tool needs to be compatible with your current marketing and analytics systems you are using for them to streamline processes.
Access through API: API-accessible tools allow custom integrations for further data usage across the varied systems.

5. Data Accuracy and Reporting

Data Quality: The data that gets delivered from the tool should be clean and reliable enough to apply in making effective decisions.
Reporting Features: Ensure there are customizable reporting features that allow visualization of data in a manner that satisfies the needs of your business.

6. Coverage of Platforms

Social Media Reach: The coverage of various social media sites that are relevant to your audience must be monitored, whether niche sites or otherwise.
Global Monitoring: If your company is international, choose a tool that allows monitoring conversations in different languages and locations.

In choosing a social listening tool, one should pay attention to factors such as price, features, usability, integration, data accuracy, coverage for preferred platforms, and the features of the community.

Final Thoughts

The top 30 social listening tools in India offer a variety of features, which help to decode online chatter, track brand reputation, and keep businesses aware of emerging trends.

These platforms empower businesses to gain valuable insights, enhance customer engagement, and make data-driven decisions to stay ahead of the game.

Whatever your business objective information and clarifying doubts about your brand image or spotting new opportunities-there is a tool out there for you.

So, which of these social listening tools will you use to tune into your audience’s voice? The conversation is happening—don’t miss out!