8 Widely Used Brand Protection Software in 2023

As the use of the internet becomes more widespread, the need for brand protection software increases. In this blog post, we will take a look at the 8 most widely used brand protection software in 2023.

Table of Contents

1. What is brand protection software?

Brand protection software is a type of software that protects brands from threats like online piracy, counterfeiting and reputation damage. It helps to identify and track unauthorized use of brands online, as well as to prevent counterfeit products from being sold online. Brand protection software also ensures that online ads and marketing materials are accurate and compliant with brand guidelines.

2. How do brand protection software work?

Brand protection software works by monitoring the internet for threats to your brand. When a threat is found, the software can help to identify where a brand is being used online and can track down the source of the infringement and can take action to mitigate the threat. This can include removing counterfeit products from online marketplaces, reporting online scams, and monitoring social media for reputation damage. It also helps to create a blacklist of websites and domains that are associated with counterfeiting and piracy.

3. Why do companies need brand protection software?

Businesses need brand protection software to protect their brands from online threats. These threats can damage a business’s reputation and financial bottom line.

Another important reason to protect your brand is that it helps you boost your sales. Additionally it gives you a peace of mind especially in situations like inflation and recession, where the market is very volatile.

4. How to choose the best brand protection software?

When it comes to choosing the best brand protection software, there are a few things you need to keep in mind.

First, make sure the software is reliable and can be counted on to protect your brand from online threats.

Second, be sure that the software is easy to use and can be configured to meet your specific needs.

Finally, make sure the software is affordable and fits into your budget.

5. 8 Most Widely Used Brand Protection Software in 2023

As the world of online business continues to grow, so does the need for effective brand protection software. Businesses need to be able to protect their online reputation and prevent others from infringing on their trademark or copyright. With so many different brand protection software options out there, it can be tough to know which one is right for your business.

Here are 8 of the most widely used brand protection software options to help you make the best decision for your business in 2023:

1. Pointer BP

Pointer BP is a brand protection software that offers a wide range of features to help businesses protect their online reputation. It helps you manage everything from online monitoring to anti-counterfeiting solutions, all in a single platform.

Few of its best features are:

  • Online monitoring, 
  • Online brand management, 
  • Case management
  • Prioritization
  • Marketplace Monitoring
  • Investment Management and 
  • Anti-counterfeiting solutions.

2. Red Points 

Red Points is a brand protection software that offers online brand monitoring, enforcement, and management solutions. Their platform helps businesses to identify and remove online threats, as well as protect their intellectual property.

Few of its best features are:

  • Case Management
  • Marketplace Monitoring
  • Social Media Monitoring
  • Investigation Management and
  • Domain Monitoring

3. Locobuzz

Locobuzz takes charge of your brand image and helps you protect your brand. This Brand Monitoring and Reputation Management Protection software gives you a detailed analysis of your brand image in the community. It also helps you manage brand image across different platforms.

Few of its best features are: 

  • Improve online reputation of your brand
  • Sharp Competition benchmarking
  • Crisis management
  • Social Media monitoring 
  • Competitor analysis
  • Social media listening
  • Sentimental analysis

4. Birdeye

Birdeye is one of the best brand protection software for local businesses. The platform effortlessly helps brands in managing their online reputation while providing customer experience insights at the same time. 

Few of its best features are:

  •  Campaign Management
  •  Gamification
  •  Response Management
  •  Review Generation
  •  Review Monitoring
  •  Sentiment Analysis
  •  Social Media Monitoring

5. PandaMetrics

Pandametrics is a really helpful brand protection software for tracking and comparing your competitors. 

Few of its best features are:

  • Sentiment Analysis
  • Social Media Monitoring
  • Social Media Metrics
  • Benchmarking
  • Competitor Analysis
  • Social Listening
  • Brand Management

6. Brandwatch

Brandwatch is one of the industry-leading brand protection solutions available today. With great usage of AI, Brandwatch has managed to analyze your data, study the online behavior of customers and track brand mentions and activities on a single platform. 

Few of its best features are:

  • Case Management
  • Domain Monitoring
  • Mobile App Monitoring
  • Prioritization
  • Investigation Management

7. BrandShield

BrandShield is one of the widely used brand protection software in 2022. Its easy-to-use interface works great for Startups, SMEs and agencies. 

Few of its best features are:

  • Prioritization
  • Marketplace Monitoring
  • Domain Monitoring
  • Mobile App Monitoring
  • Paid Search Monitoring

8. i-Sight 

i-Sight is one of the best Brand protection solutions available in 2023. Its amazing API and Mobile Support prove to be the best for Freelancers, and Startups.

Few of its best features are: 

  • Incident Management
  • Forms Management
  • Data Management
  • Complaint Monitoring
  • Reporting & statistics
  • Prioritization
  • Customer Complaint Tracking
  • Quality Assurance Management
  • Complaint Classification
  • Investigation Management


As the world becomes more and more digitized, brand protection will become increasingly important.

Hence, Brand protection software is a vital tool for businesses in today’s internet-connected world. These software solutions help businesses protect their brands from online threats, including counterfeit products, online scams, and reputation damage.

When we talk about brand management, customer experience is something that we cannot miss. Locobuzz is a unified CX platform that provides customers’ AI-driven audience insights. It comprises brand listening, competitor benchmarking, campaign analysis, online response management, brand performance and customer retention.

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