There are a lot of social media monitoring tools on the market, so how do you know which ones to use? We’ve compiled a list of the top 25 social media monitoring tools to help you make the best decision for your business.
25 essential social media monitoring tools in 2025
Locobuzz
Locobuzz is a great social media monitoring tool that offers a real-time view of what’s happening across social media platforms. With Locobuzz, you can track key metrics, such as mentions, engagement, and reach.
Here are the best social listening features of Locobuzz –
- Real Time listening across social platformsEnriches audience and influencer insights
- Social media campaign management
- Competitive benchmarking
- Social media tracking
- Gain access to historic data
- Get Real time analytics
- Influencer monitoring
- Reports Generation
- Keyword monitoring
Locobuzz has got in a lot of features that deal with providing complete social media management.
Monitor your Social Media Presence
2. Twitter Analytics
Twitter Analytics is another great option. With this tool, you can track your Twitter activity and see how your tweets are performing. You can also see how your followers are engaging with your content.
Track key metrics such as impressions, engagement rate, and follower growth. Leverage these insights to refine your social media strategy, ensuring it aligns seamlessly with your brand voice and resonates effectively with your audience
3. Google Analytics
Google Analytics is a must-have for any business. With this social media monitoring tool, you can track your website traffic and see how visitors are interacting with your site. You can also see which social media platforms are sending traffic to your website.
Use Google Analytics to decipher user behavior, website performance, and campaign effectiveness. Dive into metrics like bounce rate, conversion rate, and traffic sources. Get actionable data to enhance user experience, optimize content, and amplify conversion pathways
4. Hootsuite Insights
Hootsuite Insights is a powerful social media monitoring tool that gives you insights into your social media activity. With Hootsuite Insights, you can track your brand mentions, engagement, and reach.
Dive into audience sentiment, track brand mentions, and identify trending topics. Use this data to fine-tune your content strategy, ensuring it resonates with your audience. Stay ahead in the social sphere by turning insights into actionable tactics
5. Sprout Social
Sprout Social is another great social media monitoring tool. With Sprout Social, you can track your social media activity, and engagement. You can also see which social media platforms are sending traffic to your website. Create a strategy for content and schedule posts using the publishing tool.
Uncover trends in social conversations, learn about your customer ba and gain actionable insights to hrlp you develop your marketing strategy with the integrated social listening tools.
6. Buffer
Buffer is another social media monitoring tool that offers a suite of tools to help you manage your social media accounts. With Buffer, you can also schedule and publish content, and track your analytics.
Optimize your posting schedule based on audience engagement patterns. Leverage Buffer’s analytics to refine your content strategy and drive meaningful interactions. Stay ahead in the social game with strategic scheduling and data-driven decisions.
7. Quintly
 Whether you seek extensive or layered insights, Quintly empowers you to take swift action and stay ahead in the dynamic social media landscape.
Quintly is an amazing tool for social media monitoring as it provides in depth analysis of your social media performance. Monitor key metrics, track competitor performance, and derive actionable insights. Uncover engagement patterns, audience demographics, and content effectiveness.Â
Select from a vast array of 500+ social media metrics and choose from hundreds of customizable dashboards to establish insightful analyses. Discover valuable insights that propel your social media management forward, offering a tailored approach to optimizing your strategies.
8. Simply Measured
Simply Measured provides social media analytics and measurements for data-driven agencies and brands. Simply Measured provides easy tools to access social media data and generate reports in Excel and Online.
9. CrowdTangle
A tool from Meta to help follow, analyze, and report on what’s happening across social media. The best content from more than a million social accounts is surfaced front and center — and you get to choose the category. There’s no limit to the number of accounts you can track or how you can organize them.
10. Agorapulse
Agorapulse is a social media monitoring tool that provides insights into your social media activity, generates indepth reports and helps you understand your performance better. Schedule posts, engage with your audience, and measure performance—all in one platform. Gain insights into audience interactions, track key metrics, and streamline your social workflow. Agorapulse is your command center for efficient and effective social media campaigns.
11. Mention
Mention is a great tool for social media monitoring. It is a good option if you want to track social media mentions and keywords. Monitor real-time brand mentions across the web and social media. Stay proactive by engaging with your audience and addressing concerns swiftly. Utilize Mention’s insights to understand sentiment, track influencers, and measure your brand’s online impact.
12. BuzzSumo
BuzzSumo is another best social media reporting tool. It allows you to see the most popular content on social media, tracks your competitor’s social media activity, and more. Identify trending topics, analyze competitor content, and discover key influencers in your industry. Leverage data on content performance to refine your approach and create highly shareable material.Â
13. Social Mention
Social Mention is a great tool for social media monitoring. It gives you the ability to track your brandat , keyword, and URL mentions across the web. Additionally, Social Mention provides you with insights and reports on your social media activity.
Uncover real-time insights into brand mentions, sentiment, and trending topics across various platforms. Dive into the online conversation surrounding your brand to understand audience perceptions. Leverage this data to fine-tune your marketing strategy and cultivate a positive online presence.
14. Google Alerts
Google Alerts is a powerful and most-used social media monitoring & social media reporting tool. Set up customized notifications for relevant keywords, competitor mentions, or industry trends. Receive real-time updates directly to your inbox, enabling swift responses and proactive engagement.
15. Talkwalker
Talkwalker is a great social media monitoring tool for businesses that want to drive impact. It acts as a great social listening tool as well.
It helps brands monitor their online presence, track trends, and understand customer sentiment. With its advanced features, Talkwalker enables effective social media management and informed decision-making for enhanced customer experience.
16. Sendible
Sendible is a powerful social media management platform designed to streamline your social media marketing efforts. It offers tools for content scheduling, collaboration, analytics, and engagement across various social media platforms. Sendible empowers businesses and marketers to efficiently manage multiple social media accounts, enhance audience engagement, and analyze performance to optimize their social media strategies.
17. ZohoSocial
Zoho Social is a comprehensive social media management platform designed to streamline your social media marketing efforts. It offers tools to schedule posts, engage with your audience, and analyze your social media performance.Â
Zoho Social empowers marketers to efficiently manage multiple social media channels, create engaging content, and make data-driven decisions to optimize their social media strategies. It’s a powerful solution for enhancing your brand’s online presence and customer engagement across various digital platforms.
18. Iconosquare
Iconosquare is a robust social media analytics and management platform tailored for optimizing Instagram and other social channels. With features like post scheduling and performance analysis, it enables users to understand audience behavior and make data-driven decisions. Key benefits include in-depth post analysis, hashtag performance tracking, and valuable audience insights, empowering businesses to refine their social media strategies and engage effectively with their target audience.
19. Simplify360
With Simplify360, you can efficiently manage social media channels, engage with customers, and gain valuable insights to enhance your marketing strategies. It’s a versatile tool that empowers businesses to deliver consistent and impactful customer experiences across various digital touchpoints.
20. Meltwater
Meltwater, a leader in media intelligence and social media monitoring, provides businesses with tools to extract insights from online media sources. Their services encompass tracking brand mentions, analyzing media coverage, and monitoring social media conversations. Meltwater’s platform is instrumental in understanding online presence, audience sentiment, and the competitive landscape, facilitating informed marketing and business decisions.
21. Reputation Defender
Reputation Defender stands out as a potent online reputation management tool, fitting conveniently into your toolkit. Whether monitoring your brand or personal page, it delivers accurate results swiftly. The tool excels in identifying and addressing flaws in your online presence, offering robust SEO practices to fortify your brand reputation.
What sets Reputation Defender apart is its proactive approach to preventing negative reviews. It provides businesses a platform to address and resolve issues before they escalate. Additionally, the tool prioritizes privacy, removing personal information from the web to shield against modern threats.
22. Falcon.io
Falcon.io is a powerhouse social listening and customer experience platform for medium to large enterprises. It goes beyond just social listening, offering features for social publishing, advertising, management, and customer data. With a unified dashboard, Engage Inbox for team collaboration, private channels for messaging, sentiment analysis, and influencer identification, Falcon.io provides a comprehensive solution to elevate your social media strategy.
23. AgoraPulse
AgoraPulse is a great 2 in 1 option, offering both scheduling and monitoring functions. It will track mentions of your accounts, comments on social media posts as well as allow you to search for keywords of your choice across Twitter. This social listening tool can also help you find influencers in your social media followers and assign conversations to the team with a just a click.
24. Brand24
Brand24 excels in social monitoring with a statistical analysis-based approach. This top social listening tool offers hashtag tracking and sentiment analysis, categorizing mentions as positive, negative, or neutral. Key features include a real-time Mentions Feed for direct engagement, a visual Discussion Volume Chart, and an Influencer Score to identify industry influencers. Gain insights into sentiment beyond tracking mentions. Brand24 is your go-to for comprehensive social listening.
25. MentionLytincs
MentionLytics is a robust and user-friendly online and social media monitoring tool. It provides consumer insights by tracking mentions across various web and social media platforms. Key benefits include real-time engagement on Twitter, discovering top influencers, and seamless integration with Hootsuite for powerful scheduling capabilities. Stay connected, discover influencers, and enhance your social strategy with MentionLytics.
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What are social media monitoring tools?
Let us ask you a question,
Do you want to establish a brand that is present on social media or do you want to make your brand stand out on social media while connecting with a loyal audience?
The key differentiator between the above two brands is the Social Media Monitoring and Management tools that you use.
Social Media Monitoring tools not only help you enhance your brand image but also help in understanding your competitor’s strategy, curating authentic engaging content, staying ahead of the trends, and leveraging the social media platform to drive more business.
What is social media monitoring?
Social media monitoring is the process of tracking social media posts and conversations in order to understand what people are saying about a particular topic or brand.
It involves tracking mentions of specific keywords or hashtags across social media platforms, such as Twitter, Facebook, Instagram, and others. This can be done manually or with the use of specialized software.
Why do you need social media monitoring tools?
There are a number of reasons why you might need social media monitoring tools.
How do social media monitoring tools work?
Social media monitoring tools are designed to help companies and organizations keep track of what is being said about them online.
They can track keywords and phrases, as well as specific users or organizations. Most tools also allow users to filter results by date and location.
This allows companies to quickly see what is being said about them online, and respond quickly if necessary.
How to use social media monitoring tools for business?
Competitors Analysis
Perhaps you want to keep an eye on your competition, or you’re looking for ways to improve your own social media strategy.
Brand Image
Maybe you’re concerned about how your brand is being portrayed online, and what is being said about your brand.
Stay in sync with trends
You might want to keep yourself updated with the latest trends or industry news.
No matter what your reasons are, social media monitoring tools can be a valuable asset. They can help you track your brand’s online presence, keep tabs on your competitors, and find new and innovative ways to reach your target audience.
Simply put, social media monitoring tools are essential for any business that wants to stay ahead of the curve.
Identify your goals
It’s important to have a clear understanding of what you want to achieve with social media monitoring.Â
Some common goals include tracking brand mentions, gathering customer feedback, monitoring competitors, and staying up-to-date with industry developments.
Choose a tool
There are many social media monitoring tools available, and they vary in terms of the platforms they track, the type of data they collect, and their pricing.Â
Some popular options include Hootsuite, Mention, and Brand24. It’s important to do your research and choose a tool that fits your budget and meets your specific needs.
Set up your search criteria
 Most social media monitoring tools allow you to specify the keywords, hashtags, and other terms you want to track.
 It’s important to set up your search criteria carefully to ensure that you are tracking relevant conversations. Consider using a mix of broad and specific terms to get a well-rounded view of the conversation.
Analyze the data
 Once you start collecting data, it’s important to take the time to analyze it and understand what it’s telling you.Â
Take action
 Based on the insights you gather from your social media monitoring efforts, you can take action to address any issues or opportunities that arise.
 This might involve responding to customer complaints, adjusting your marketing strategy, or engaging with influencers and other industry leaders.
Conclusion
In conclusion, social media monitoring is an essential part of any modern business’s marketing strategy. As we move further into 2025, it’s important to stay ahead of the curve when it comes to social media.Â
By tracking and analyzing social media conversations, businesses can gather valuable insights that can help them improve their marketing efforts, respond to customer needs, and stay ahead of the competition.Â
There are many social media monitoring tools available, but in today’s era, it’s important to choose one that is comprehensive and able to provide real-time listening across platforms.
Locobuzz is one such tool that offers enriched audience and influencer insights, campaign measurement, competitive benchmarking, and other capabilities to help businesses achieve their social media goals and improve their brand’s presence.Â
With its all-in-one platform, Locobuzz is a powerful tool for businesses looking to get the most out of their social media monitoring efforts.
