15 Essential Social Media Monitoring Tools in Today's Era

As a business owner or marketing manager, you know the importance of monitoring your brand’s social media presence. Not only do you want to make sure you are putting out quality content, but you also want to see what others are saying about your brand. That’s where social media monitoring tools come in.

There are a lot of social media monitoring tools on the market, so how do you know which ones to use? We’ve compiled a list of the top 15 social media monitoring tools to help you make the best decision for your business.

What is social media monitoring?

Social media monitoring is the process of tracking social media posts and conversations in order to understand what people are saying about a particular topic or brand.

It involves tracking mentions of specific keywords or hashtags across social media platforms, such as Twitter, Facebook, Instagram, and others. This can be done manually or with the use of specialized software.

What are social media monitoring tools?

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Better Customer Experience Management starts here

Let us ask you a question,

Do you want to establish a brand that is present on social media or do you want to make your brand stand out on social media while connecting with a loyal audience?

The key differentiator between the above two brands is the Social Media Monitoring and Management tools that you use.

Social Media Monitoring tools not only help you enhance your brand image but also help in understanding your competitor’s strategy, curating authentic engaging content, staying ahead of the trends, and leveraging the social media platform to drive more business.

Why do you need social media monitoring tools?

There are a number of reasons why you might need social media monitoring tools.

Competitors Analysis

Perhaps you want to keep an eye on your competition, or you’re looking for ways to improve your own social media strategy.

Brand Image

Maybe you’re concerned about how your brand is being portrayed online, and what is being said about your brand.

Stay in sync with trends

You might want to keep yourself updated with the latest trends or industry news.

No matter what your reasons are, social media monitoring tools can be a valuable asset. They can help you track your brand’s online presence, keep tabs on your competitors, and find new and innovative ways to reach your target audience.

Simply put, social media monitoring tools are essential for any business that wants to stay ahead of the curve.

How do social media monitoring tools work?

Social media monitoring tools are designed to help companies and organizations keep track of what is being said about them online. They can track keywords and phrases, as well as specific users or organizations. Most tools also allow users to filter results by date and location. This allows companies to quickly see what is being said about them online, and respond quickly if necessary.

15 essential social media monitoring tools in 2022

Here’s a list of the top 15 social media monitoring tools in 2022 that will help you a lot::

1. Locobuzz

Locobuzz is a great social media monitoring tool that offers a real-time view of what’s happening across social media platforms. With Locobuzz, you can track key metrics, such as mentions, engagement, and reach.

Here are the best features of Locobuzz –

  • Real Time listening across social platforms
  • Enriches audience and influencer insights
  • Social media campaign management
  • Competitive benchmarking
  • Social media tracking

2. Twitter Analytics

Twitter Analytics is another great option. With this tool, you can track your Twitter activity and see how your tweets are performing. You can also see how your followers are engaging with your content.

3. Google Analytics

Google Analytics is a must-have for any business. With this social media monitoring tool, you can track your website traffic and see how visitors are interacting with your site. You can also see which social media platforms are sending traffic to your website.

4. Hootsuite Insights

Hootsuite Insights is a powerful social media monitoring tool that gives you insights into your social media activity. With Hootsuite Insights, you can track your brand mentions, engagement, and reach.

5. Sprout Social

Sprout Social is another great social media monitoring tool. With Sprout Social, you can track your social media activity, and engagement. You can also see which social media platforms are sending traffic to your website.

6. Buffer

Buffer is another social media monitoring tool that offers a suite of tools to help you manage your social media accounts. With Buffer, you can also schedule and publish content, and track your analytics.

7. Quintly

Quintly is an amazing tool for social media monitoring as it provides in depth analysis of your social media performance.

8. Simply Measured

Simply Measured is another great tool that provides insights into your social media activity.

9. CrowdTangle

CrowdTangle is a great tool for social media monitoring, and it provides insights into your social media activity, engagement, and reach.

10. Agorapulse

Agorapulse is a social media monitoring tool that provides insights into your social media activity, generates indepth reports and helps you understand your performance better.

11. Mention

Mention is a great tool for social media monitoring. It is a good option if you want to track social media mentions and keywords.

12. BuzzSumo

BuzzSumo is another best social media reporting tool. It allows you to see the most popular content on social media, tracks your competitor’s social media activity, and more.

13. Social Mention

Social Mention is a great tool for social media monitoring. It gives you the ability to track your brandat , keyword, and URL mentions across the web. Additionally, Social Mention provides you with insights and reports on your social media activity.

14. Google Alerts

Google Alerts is a powerful and most-used social media monitoring & social media reporting tool. It allows you to track your brand, keyword, and URL mentions across the web.

15. Talkwalker

Talkwalker is a great social media monitoring tool for businesses that want to drive impact. It acts as a great social listening tool as well.

How to use social media monitoring tools for business?

Identify your goals

It’s important to have a clear understanding of what you want to achieve with social media monitoring. 

Some common goals include tracking brand mentions, gathering customer feedback, monitoring competitors, and staying up-to-date with industry developments.

Choose a tool

There are many social media monitoring tools available, and they vary in terms of the platforms they track, the type of data they collect, and their pricing. 

Some popular options include Hootsuite, Mention, and Brand24. It’s important to do your research and choose a tool that fits your budget and meets your specific needs.

Set up your search criteria

 Most social media monitoring tools allow you to specify the keywords, hashtags, and other terms you want to track.

 It’s important to set up your search criteria carefully to ensure that you are tracking relevant conversations. Consider using a mix of broad and specific terms to get a well-rounded view of the conversation.

Analyze the data

 Once you start collecting data, it’s important to take the time to analyze it and understand what it’s telling you. 

Take action

 Based on the insights you gather from your social media monitoring efforts, you can take action to address any issues or opportunities that arise.

 This might involve responding to customer complaints, adjusting your marketing strategy, or engaging with influencers and other industry leaders.


In conclusion, social media monitoring is an essential part of any modern business’s marketing strategy. As we move further into the 2020s, it’s important to stay ahead of the curve when it comes to social media. 

By tracking and analyzing social media conversations, businesses can gather valuable insights that can help them improve their marketing efforts, respond to customer needs, and stay ahead of the competition. 

There are many social media monitoring tools available, but in today’s era, it’s important to choose one that is comprehensive and able to provide real-time listening across platforms.

Locobuzz is one such tool that offers enriched audience and influencer insights, campaign measurement, competitive benchmarking, and other capabilities to help businesses achieve their social media goals and improve their brand’s presence. 

With its all-in-one platform, Locobuzz is a powerful tool for businesses looking to get the most out of their social media monitoring efforts.

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