Digital Command Center
Many marketers are recognizing the significance of having a digital command center for their teams to discover and comprehend KPI’s that could aid them in determining the effectiveness of specific ad campaigns, promotional products and services.
What Is A Digital Command Center?
Digital command center is a smart nerve center that enable brands to rapidly monitor digital moments and react appropriately to handle their reputations and retarget ads on display to generate new opportunities for sales and offer customer service.
Digital command centers analyse social conversations through digital channels, such as forums on the internet and analyzing brands’ importance, product discussion and opinions of customers as well as bringing in unstructured data that is quickly transferred to other departments within the organization. For CMO’s this center provides actionable information to enhance market research, assist customers, and boost sales.
The process of setting up a digital command center can be daunting, but for many it has been a worthwhile concentration, particularly in the achievement of specific business goals. Recently, more and a lot of CMOs are starting to recognize the benefits of establishing a digital command center through gaining value from their investment in increasing lead generation and confidence in the consumer.
Nitin Chugh
Country Head – Digital Banking, HDFC Bank.
The dedicated in-house Digital Command Center enables us to tap into the rich insights on online trends based on customer conversations. The real time inputs from the command center will act as a force multiplier for businesses to help understand our customers, address their needs in an efficient manner and enhance the overall brand experience.
Objectives for Digital Command Center
- Identify potential business leads from social chatter to drive ROI and client acquisition
- Listen to buzz generated in local languages from tier 2 and tier 3 cities to understand user challenges
- Streamline ORM process for the brand and create a 100% response rate with faster turnaround
- Monitor competitor landscape and drive opportunity marketing
- Monitor campaigns in real time and take corrective as and when required
- Manage Crisis situation through timely intervention
Frequently Asked Questions
A digital command center implements the role of gathering data from various sources, centralises entralises multidisciplinary teams, sets up a workflow that allows the teams to take action on the information that has been taken in and finally exhibiting the marketing plan.
Having a digital command center benefits in reduction of various costs like maintenance or energy cost, improvement in production efficiency & asset utilization, enhanced marketing strategies and better customer support.
Yes, Digital command center are an important weapon for CMO’s. Digital command center assists CMOs in delivering actionable insights to enhance market research, provide better service to customers and boost sales.