What is the Importance of Branding in Business Growth? [2024] In the ever-changing market environment, branding can be regarded as one of the essential tenets of growth and progress in the business world. Consequently, with the growth of the internet and, more so, the advance in the adoption of more advanced technology in all industries, competition has increased greatly, and this makes the brand even more crucial. In this article, the author will try to discuss the importance of branding in the growth of the business and how it affects the perception of consumers, positioning in the market, and sustainability of the business and its products and services. Understanding Branding What is branding? Branding is the marketing communications and public relations that involve symbols such as the business or company logos, colours, and messages in the current business setting. It includes the image, message, and communication of a company, as well as the opinions, feelings, and actions that the company wants to stir in the customers. Components of a Strong Bond 1. Logo and Visual Identity:  The way all the graphic details, such as the logo, colours, and fonts, give the brand a familiar appearance. 2. Brand Voice and Messaging:  Specific to the brand, the voice encompasses the formality and writing style that characterise a brand and the messages it speaks. 3. Brand Promise:  The pledge that a brand organises for customers; a statement that communicates a brand’s operational scope to its consumers in terms of what to expect from its goods or services. 4. Brand Experience:  The total of total image of the brand based on these factors, starting from the initial meeting and up to the end communication with the customer. The Importance of Branding in Consumer Perception Building Trust and Credibility Brand reinforcement makes buyers place their confidence and belief in their products. Customers trust familiar logos, and when they see a company’s logo several times, it helps brand itself as a professional company, so the buyer would have to choose the familiar logo rather than a new one. Rodgers and Sheldon state that trust is especially important in those industries where buying decisions imply serious stakes, felt either emotionally or financially, and this applies to the fields of medicine, finance, and luxury goods. Differentiation in a Crowded Market Brand identity: In today’s world of competition, branding has emerged as one of the important dimensions where companies secure competitive advantages. A well-constructed brand image is crucial for supporting the overall business position and stressing the peculiarities of its position in the existing market. ” It becomes necessary in an environment where customers have numerous options to purchase and use products. Emotional Connection and Customer Loyalty Brand management has been described as the art of forming a bond that goes beyond the logical, where clients become loyal and remain committed in the long term. Brands that appeal to the audience’s emotions, separate them from other products and make them crave their next favourite product help to create loyal customers. Emotional branding leverages touching consumers’ sentiments, their joy, and what they hold as sacred, thus making them feel wanted by the brand. Branding and its Asissatance in Establishing and Maintaining Market Positioning Establishing a Clear Market Position Brand development provides the basis for occupying its niche by creating a recognisable image and positioning on the market. Through identification of the target market, speciality, and strengths of the company, one can search for a speciality in the present market. It also helps in the marketing strategy because there is no confusion about a company’s strategic aim when marketing its products. Enhancing Brand Equity Brand equity can be defined as the advantage or added value associated with a brand. A brand that has been established in the market and has a high level of equity can be priced at a high level, while customers will show loyalty and the company is likely to have better market share. It helps in branding or marketing endeavours, as branding is the process through which brand equity is created and sustained by delivering value propositions and sustaining positive customer experiences. Facilitating Market Expansion With a strong brand, it becomes easy for one to expand the market and venture into segments previously deemed untouchable. Brand equity can also allow brand extenders to introduce new product or service lines more effectively, go to new locations, or appeal to new customer segments. The above put into practice indicates that brand recognition is an essential aspect of building a strong brand that will support expansion measures. Branding and its Impact on Business Performance Impact on Sales and Revenue Branding affects sales and generates revenue in total, and branding is seen as beneficial in generating increased revenue for businesses. The customers targeted by a strong brand are considerably larger in number than those covered by lesser brands; they are willing to pay higher prices for products carrying a well-known brand name, and marketing costs are lower because there is likely to be brand loyalty among customers. Consumers who are brand loyal are always expensive for producers since they have high conversion rates and often offer a company more business in the long run. Competitive Advantage Branding confers benefits by putting forward the company or product with a market image that coincides with a difficult-to-faux logo. I agree on this point that this is not only about the understanding of the differentiation of the products available in the market but also the general brand interface that dominates the overall brand picture. Stakeholder research revealed that firms with proper branding strategies have competitive advantages over their rivals and are more capable of adapting to the effects of competition and environmental alterations. Attracting and Retaining Talent This also makes it easier to attract the right talent since they are attracted by the power of the brand. Consumers also like to patronise products produced by organisations they trust and have regard for. A good image improves employee morale, as the display of the

What is the Best Time to Upload YouTube video in India [2025] With its unmatched ability to link creators and businesses with a large audience, YouTube has set the stage for tremendous success and growth. Your video title, thumbnail, YouTube SEO, and—possibly most importantly—the calibre of your material are just a few of the numerous elements that contribute to the success of your videos on the platform. Thankfully, there is a tried-and-true recipe for success on YouTube. You’ve undoubtedly seen that the majority of advice focuses on producing original and interesting content. One factor, though, is less discussed but just as important: the timing of your YouTube posts. What time of day is optimal to upload on YouTube, then? The quickest response would be that there isn’t a set amount. But that’s not all there is to it. There is a broad “best time and day” to post on YouTube, but that’s not the goal. You must refine your approach more if you want to see the outcomes that matter most. Learn more about this and how to set yourself up for success with your YouTube channel. What is the Best Time to Post on YouTube? Generally, the best time to upload your amazing videos to YouTube is usually between 3 and 7 PM (IST), with Sundays being the icing on the cake in terms of viewership. The problem is that what works for one content creator may not be the secret sauce for another. The reason is that no one has a perfect time that works for them all, and this also applies to social media platforms! Why Posting Time is Important? On YouTube, the optimal time to post is determined by a different formula than on other social networking platforms. Your video appears in your followers’ feed as soon as you post it on social media sites like Facebook, Instagram, or Twitter. With YouTube, things are different. Similar to Google, YouTube takes some time to index your video. Put simply, before showing your movie on people’s home screens or search results, YouTube needs some time to comprehend and process it once you post it. It is therefore customary to post content two to three hours ahead of what is thought to be the ideal time for you to upload videos to YouTube. Consequently, the video will be prominently shown in their search results when your audience visits your website. According to disclosures made by some of the programmers behind YouTube’s algorithm, the primary objectives of the video-sharing website are: 1. Delivering the most pertinent responses to consumers’ inquiries.2. Ensuring that users spend as much time as possible on the site. According to several publications, YouTube uses two neural networks to accomplish these objectives. It is the first neural network that makes user video recommendations. The other one continuously assesses the platform’s videos and offers information that serves as the foundation for the recommendations. The system considers a variety of factors before determining whether to suggest a video to a specific viewer, including the video’s age. Factors Influencing the Best Time to Post on YouTube Time Zone and Availability of the Audience There are people watching you from all over the world who are in various time zones. In order to make sure they’re tuning in when they’re most eager, you need to be strategic about when you press the upload button. It requires some clever work to figure out when to release your videos for Indian audiences. Although there are other time zones in India, GMT+5:30 is the one that most people observe. Try posting your material in the late afternoon or early evening to connect with your Indian audience. Reaching out between 6 and 9 PM in their time zone could be a great way to make a lot of Indian connections. 2. Industry and Competitive Analysis Monitoring your competitors and being up to date with trends in your market is a wise move. You may want to adjust your posting schedule to coincide with your competitors’ if you see that they receive a lot of likes and comments during particular hours. It’s also worthwhile to attempt it if everyone in your sector is excited about posting at specific times. Those moments might also be quite fruitful for your videos! When it comes to YouTube, being wise requires having a broad perspective. Examine the activities of your rivals, the state of the market, and other relevant factors. These all assist you in determining the ideal times to showcase your material. 3. Social Media and Search Engines Algorithms The YouTube algorithm is comparable to a genie that enjoys showing viewers endless films. Now it’s your turn to distribute your videos while your audience is enthused and online. This can greatly enhance your video! To locate the ideal moment when your viewers are all ears (or eyes, in this case!), keep a watch on when they spend their time online and experiment with when you post your videos. That’s not all, though. Your videos may become viral if you share them on Facebook, Twitter, and Instagram. It’s like your pals passing around a scroll that everyone wants to read when you post at the perfect time. 4. Video Goals and Targets Let’s now discuss a crucial topic: your video’s objectives. Are you attempting to showcase a recently created item or perhaps reach out to a fresh audience? What do you think? Depending on your goals, there are variations in the ideal moment to post your video. Selecting the ideal moment to publish might have a profound impact. When people are eager to check out new items and add them to their carts, that’s when you should post! Think about your goals and the people you want to impress when scheduling your YouTube video. What is the Best Day and Time to Post a Video on YouTube? The ideal time to upload a video to YouTube is during the two days preceding the weekend. These are typically the days

What is a Go-To Marketing Strategy? [Complete 2024 GTM Guide] When it comes to business today, any company must have a good Go-To-Market strategy to succeed. Whether it is breaking ground in a new area with a new product or simply trying to grow the existing business, a GTM strategy makes it stand right in front of its target audience to facilitate accomplishing the goals set forth. But what is a GTM strategy? How does it help define the product’s value and a way to market it globally? In this ultimate 2024 GTM guide, we will take you through the key elements of a successful GTM strategy, with practical tips and real-world examples to help you get a plan that works for your business. Whether you are a start-up or a mature firm, our guide is designed to provide you with the insights you need to thrive in this competitive landscape and grow your business. What is a Go-to go-to marketing strategy? The go-to-market strategy is a set of plans a company follows while placing its product or service in the market and reaching its target customers. It is a roadmap that details the whole process of the launch and selling. It ensures that every step of the way remains attuned to the goals and the needs of your customers. A GTM strategy answers some very basic but important questions: Who are we selling to? What are we offering? How will we reach our customers? Why should they choose us? The first thing you need to do is define your target market: Who are your ideal customers? What are their needs? Where do they hang out? You must define the value proposition of your product-what make it truly unique, valuable, and superior to everybody else’s. Then, you decide on the correct sales and marketing channels: online advertising, social media, email marketing, direct sales, etc. In particular, a good GTM strategy requires perfect goals, an increase in market share, or a boost in sales along with progress tracking. Indeed, a beautiful GTM strategy will help you present successfully, find the right connection with your customers, and even grow your business by meeting all intended purposes. Understanding the Three Main Parts of GTM A Go-To-Market (GTM) strategy consists of three main components: Market Analysis, Value Proposition, and Sales and Marketing Channels. Every element lets your product or service reach the target audience and succeed in the market. 1) Market Analysis This is where your GTM strategy begins. The process is designed to help you understand the market you are in, your target customer, and analysis of the competition. Through the process, you have the opportunity to spot opportunities accompanied by challenges through studying the trends of the market. This is so regarding customer needs variations and the competitors. Tailor your approach with this knowledge to fit the specific demands of your audience. 2) Value Proposition It sets apart your product or service from the rest. Very simply, a clear statement of the unique benefit offered by your product and why customers should choose it over others, which is your unique selling proposition could be its superior quality, more features, cost-effectiveness, or even better customer service. 3) Sales and Marketing Channels Now that you know your market and your value proposition is compelling, it is time to decide on how you will be reaching the customers. This means deciding on the proper channels for sales and marketing. The right channels see to it that your message reaches an audience that is targeted, whether through social media, email campaigns, direct sales, or online advertising. If you are watching all these three, creating a solid GTM strategy that will drive your product’s success in the market is possible. Supercharge your marketing strategy with Locobuzz’s cutting-edge analytics and insights. Get started today and achieve unparalleled market success! Book a free demo 5 Key Go-to-Market Strategies and their Benefits 1) Direct Selling Method The direct selling method means you sell your product straight to the customer without using any middlemen. This works well for products that need a detailed sales process or close customer interaction. In this method, your sales team talks directly to potential customers, giving them personalized demos, detailed product info, and customized solutions to fit their needs. Key Benefits: Personalized Customer Interaction: Direct sales let you interact one-on-one with customers, helping you build strong relationships. Control Over Sales Process: You control the entire sales process and customer experience. Immediate Feedback: Direct contact with customers lets you get quick feedback and address any issues right away. 2) Indirect Sales Channels The indirect sales channels strategy involves third-party sales of your products to customers. It’s the act of selling through third-party distributors, and retailers who help extend your reach to a larger market by utilizing established distribution networks. You are sharing your product with an established channel and leveraging their customer base and expertise in selling. Key Benefits: Wider Market Reach: Any business that has involved third-party channels is surely going to reach a larger audience. Maintaining Relationships: Being the case that these channels have relationships with the customers, it isn’t hard to sell a product. Low Sales Costs: Channel partners look after the sales process, saving money and resources which leads to low sales. 3) Free-to-paid Model This free-to-paid model enables customers to use the basic version of your product for free but charges for more advanced features. The tactic raises more users because they get to use the product without an upfront fee, which allows them to sample the offered solution. When they realize the value that they are getting, they can then decide to pay for premium features. Key Benefits: Low Barrier to Entry: If you give away a free version, this rightly lowers the barrier so people can try out your product easily. Upsell opportunities: After your users have used your product, you can offer some premium features at a high price. Wider User Base: More people will use a free

What Is Social Media Value Chain and Why Is It Important? The social media value chain reflects the setting for the flow of value right from the creation of media content along the channels of curators, distributors, and social media consumers. It defines the process through which content passes from the time it is made until it reaches the consumer, taking into consideration the stages and contributors that can enhance the value of the content. To fully grasp the value in the social media environment, it is important to describe the concept of the social media value chain from the perspective of those interested in using it as well as from the perspective of individuals and businesses. It provides a way to understand where content enters the digital environment and the possibilities it opens for decisions and strategies. Understanding each step of the value chain enables one to allocate as many resources as possible towards attaining the objectives of usability, thus achieving reach, engagement, and outcome. This blog will specifically focus on discussing the various elements of the social media value chain, such as content generation, filtering, sharing, and participation. Components of the Social Media Value Chain 1. Content creation The content creation phase in the social media value chain is the primary component. The content creators have central roles. These are people or companies that focus on coming up with unique and interesting content in any given format, ranging from text to videos and images and everything else in between. They are required to determine the manner of conveying their content, including the voice, attitude, and overall topic of their posts, to catch the attention and interest of their followers. In the hierarchy of content, including plain language writing of textual materials such as blog posts as well as visually infused practices like images and videos, each medium aims at delivering information, engaging in discussions with the target groups, and building meaningful relationships. 2. Content Curation Next is content curation, whose importance is based on the process of finding, filtering, and presenting relevant content to make sense to its followers. People can build their authority and further connect with customers and other businesses, and they can save time and energy in the process of sorting out the most useful information that’s relevant to their industry. They should try to maximise their content discovery through relevant tools, develop newsletters with a focus on selecting the materials they receive from content creators, and create a content calendar so they can focus their efforts on content curation and establish themselves as reliable sources of information on social media. 3. Distribution and sharing Distribution and sharing are two fundamental components of the value that is created in social media. Through these websites, one can disseminate content on Facebook, Twitter, Instagram, and LinkedIn through social media, while websites like Reddit and Medium allow for content sharing. It means that when the sharing dynamics and networks are correctly identified and leveraged by individuals, businesses want to share more, can collaborate with opinion leaders, use their employees, and engage communities effectively. These strategies assist in increasing the circulation of content, helping them reach more people within their networks, and encouraging discussions and shares. 4. Engagement and interaction Finally, engagement and interaction are some of the critical strategies developers need to employ to ensure they create strong and healthy communities on social media. Regarding followers, reliability, identity conservation, and cyclic value focus are some of the main guidelines that enhance the dialogue with them: timely reaction and individual approach, as well as adaptation of negative feedback for constructing meaningful relationships. With a focus on engagement and interaction, one will be able to foster a relevant and loyal congregation of followers who will help enhance the brand image and status and therefore greatly assist in the growth and sustainability of social media efforts. Why Does the Social Media Value Chain Matters? 1. Unique voice for different products and services Within the strategic framework of brand building, the social media value chain plays a critical role.  Brands can create a unique voice for their different products and services, thereby facilitating recognition and authentication amongst the target groups and clients. The direct interaction with the fans fosters the aspect of community, thus garnishing loyalty because of the current transparency in daily communication. 2. Increase in web traffic and Sales The social media value chain best functions as a way to drive web traffic and sales, or conversions. Through luck and careful deliberations on the type of content to post as well as the incorporation of CTA appropriately and persuasively, followers are nudged to visit the brands’ websites, which in turn helps boost their visibility and likelihood of conversion. Furthermore, recommended approaches for utilising social proof and advertising also apply to conversion because such actions as positive recommendations and advertising create the most relevant content and reach out to most of the individuals likely to make the purchase. 3. Consumer Activism There is evidence that social media not only plays a role at the transaction level but also contributes to decisions at the strategic level. As for the type of media that helps in making purchasing decisions, social media provides opportunities for choosing products and receiving recommendations from friends. On one hand, brands have the power to drive consumer behaviours positively; on the other hand, consumers also possess power as they are more inclined towards advocating and acting for change. Brands may stand to benefit from consumer activism by partnering with social causes that align with their mission and allowing consumers to share in the process. Therefore, in the context of the social media value chain, it is highly relevant for creating a brand image, achieving commercial performance, and even moulding societal attitudes. Thus, by dissecting the environment, realising its possibilities, and managing its risks, people and companies can learn how to operate in the constantly changing environment of social networks, reach the established goals and achieve the set objectives

How To Upload Video On Twitter/X in 2025? [Quick Guide and Tips] How to Upload Video on Twitter/X in 2025 Whether you’re looking to create your own videos, repurpose content from other platforms, or craft compelling video tweets, understanding the right specs and approach is crucial. This guide will help you harness the power of video on Twitter, ensuring your content stands out and goes viral. Let’s explore how you can maximize the impact of your Twitter videos this year! There are 4 ways to upload videos on Twitter, let’s see all of them. Record: You can record, edit and share videos from the X app. Step 1: You can swipe left on the timeline or select the camera symbol in the top menu to instantly share a video immediately. Step 2: Tap and hold the capture icon to take a video. Step 3: You can choose to include a location and post a copy. Step 4: When you’re ready to publish, hit Post. Alternatively, hit Add to thread to link it to your previous post, then hit Add to share it. Adding a video to a post. Step 1: To include a video in your thought, simply hit the Post icon. Step 2: You’ll find quick selection choices to add a new video beneath the compose box. You’ll see thumbnail previews of your most recent videos in your gallery, making them easy to access. Step 3: To record a video, tap the camera icon. Step 4: By moving the bar at the bottom on either side, you can shorten the duration of your video. Step 5: Select Trim to complete your modifications. Prior to posting, you can make any necessary modifications to your video and preview it by hitting the play button. Step 6: To post, tap Post. To Upload and Post a video. Step 1: Click the post button or use the compose box. Step 2: Press the button for the gallery. Step 3: Click Open after selecting a video file that is saved on your computer. If the video is not in a supported format, you will be prompted. Videos under four hours long in 1080p can be uploaded by premium customers, with a 16GB file size limit.Videos longer than two hours and shorter than four hours at 720p, with a maximum file size of 16GB, can also be uploaded by premium customers.You can still post films up to 140 seconds in length and 512MB in size if you don’t have a Premium subscription. Step 4: To share your post and video, finish your message and click “Post.” You can Start a Live Video Step 1: Press the camera icon. Step 2: Use the bottom selector to tap Live. Step 3: If you’d like, include a location and an optional description that will show as a post. Step 4: Press Launch the live stream. Your live broadcast will show up as a post on both your profile and the timelines of your followers, complete with a description and location (if applicable). Use Locobuzz to track your Twitter metrics and gain valuable insights to optimize your video content strategy today! Book a free demo Advantages of Twitter Videos Though video material is the most engaging content, content teams specialising in Twitter marketing know that Twitter is mostly a writing-focused platform. Ten times as many people engage with a tweet video as with an original tweet without one. Videos in tweets have among the greatest rates of retweets on social media sites; they are 3 times more likely to be retweeted than GIFs and 6 times more likely than other visual content kinds. Furthermore, mobile devices account for 93% of Twitter video views. Because of this, they are frequently seen in vertical mode, making video material compatible with various devices and Twitter users is essential. Do Videos Work on Twitter? Absolutely! Twitter videos have proven to be incredibly effective. The platform has seen a substantial rise in video consumption, with users watching more videos than ever before. Engaging videos can capture attention quickly in the fast-moving Twitter feed, making them a powerful tool for brands and individuals alike. Twitter Video Length and Size Media files shared on Twitter must meet certain requirements. Twitter videos can go as long as 2 minutes and 20 seconds (140 seconds), which pays homage to the original tweet limit of 140 characters (today there is a 280-character limit). There is a 512MB file size limit. You will be able to upload longer video files in addition to shorter ones with X premium. Click Open after selecting a video file that is stored on your device. If the video file is not in a supported format, you will be notified. For longer videos, there are multiple file sizes. Less than two hours in 1080p: 8GB of data. Less than 3 hours and longer than 2 hours: The file size must be less than 8GB and in 720p resolution. How Long Can Videos Be on Twitter? Twitter allows users to upload videos with the following specifications: Duration: Videos can be up to 2 minutes and 20 seconds long (140 seconds).File Size: The maximum file size for video uploads is 512MB.Resolution: Videos should be within the range of 32×32 to 1920×1200 pixels. The aspect ratio can be between 1:2.39 to 2.39:1. Conclusion A major component of Twitter activity these days is video content. You can start a live video, upload pre-existing content, or record a video straight from the Twitter app. Click the record icon on the mobile app to begin recording if you don’t already have any videos! To find out what your target audience responds to, experiment with tweeting various video lengths. To sum up, tweeting videos is an effective approach to interacting with your followers and advancing your content marketing plan. You can make the most of Twitter’s video function by being aware of the platform’s requirements, learning how to embed films, and adhering to best practices.

Top 24 Indian Female Fitness Influencers The world sees the concept of holistic wellness as a very wide term, which extends far beyond physical fitness only. This created a perfect opportunity for a group of remarkable women in India to lead a movement that is not historically associated with the gyms. These women have not only confronted the stereotypes but also they have become the beacons of hope for millions of people around the world through their devotion, passion and authenticity. The pathway they took, full of resilience, determination and value set on all aspects of health, exemplifies a form of empowerment for which words would not suffice. It can be glamorous (live at) Hollywood to the peacefulness of yoga and mindfulness every influencer offers a different opinion and specialty, which, through their unique life, experience, and story, enrich the wellness landscape in a unique way. On the other hand, they are on social media where they are able to express their stories, insights and knowledge that help in the building of communities of support, encouragement and empowerment. Our team has listed 24 awe-inspiring women who are not only defining the new normal of wellness but also collecting the threads to shape the future of fitness in India and beyond. Whether it’s famous personalities like Bollywood celebrities or yoga gurus, nutritionists or fitness coaches, their combined effect impacts the lives of millions who are inspired to make their health their priority as they embrace their life of vitality, strength, and resilience. List of Indian Female Fitness Influencers Sr. No. Name Followers 1. Gurbani Judge (Bani J) 1.5M 2 Shweta Rathore 992K 3 Yasmin Karachiwala 1M 4 Ankita Singh 462K 5 Namrata Purohit 507K 6 Natasha Noel 421K 7 Radhika Bose 619K 8 Deanne Panday 478K 9 Reshma Odedra 61.9K 10 Anupriya Kapu 258K 11 Deepika Mehta 254K 12 Nidhi Mohan Kamal 128K 13 Apoorva Jayarajan 232K 14 Neha Ranglani 217K 15 Dr. Snehal Adsule 588K 16 Padmavati Iyengar 29.6K 17 Shonali Sabherwal 83.7K 18 Meenal Shah 114K 19 Harman Sidhu 422K 20 Pooja Sharma 251K 21 Jillian Pransky 10.4K 22 Sucheta Pal 58.8K 23 Kanchi Shah 32.6K 24 Pooja Makhija 423K 1. Bani J- 1.5Million Followers View this post on Instagram A post shared by Bani J (@banij) Popular for her characters in the famous show Roadies plus Four More Shots Please, Gurbani Judge, or Bani J, creates a niche for herself and proves how women are not defined by their physique. Her Instagram, apart from being confident and showing she can hard work about her; she is now classified as among the country’s top female influencers. 2. Shweta Rathore- 992K Followers View this post on Instagram A post shared by Shweta Rathore (@ishwetarathore) Shweta Rathore, India’s first woman who won a medal in the world championship holds an engineering degree but she stresses the importance of following one’s passion. She uses her Instagram to not only get people motivated to follow a fitness regimen but also for inspirational purposes. 3. Yasmin Karachiwala- 1M Followers View this post on Instagram A post shared by Yasmin Karachiwala | Celebrity Fitness Instructor (@yasminkarachiwala) Her name is synonymous with honing celebrity physiques and training renowned people like Deepika Padukone and Katrina Kaif. She owns the country’s first pilates studio which is CEPC certified. Her Instagram account is a free home workout routine provider. 4. Ankita Singh- 462K Followers View this post on Instagram A post shared by Ankita Singh (@ankitasingh_2910) Whereas crowned Miss Karnataka and Miss India too, Ankita Singh is an Indian fitness influencer of great prominence. She experiences her heart-sweating moments and sweat catharsis in her Instagram posts where she gives out tips and tidbits on healthy living. 5. Namrata Purohit- 507K Followers View this post on Instagram A post shared by Namrata Purohit (@namratapurohit) If you are looking for a workout that suits you best, Pilates is the way to go, and Namrata Purohit is a must-follow. Making her the number one in the world pilot at 16 years old, she has also published a series of online courses on her Instagram and is an author in this area. 6. Natasha Noel- 421K Followers View this post on Instagram A post shared by Natasha noel (@natashanoel001) Influencers are used as examples in the media. Natasha Noel, a fitness influencer who challenges stereotypes and taboos with empowering content, is the best example. She is a ray of light and a source of hope in my life through her Instagram. 7. Radhika Bose- 619K Followers View this post on Instagram A post shared by Radhika Bose (@yogasini) With Radhika Bose, varied exercises like weight training and yoga are the ideal starting point. Her Instagram feed is all about the daily workout routines and the monthly fitness challenge. She takes diet and exercise very seriously and wants to make it a part of her lifestyle. 8. Deanne Panday- 478K Followers View this post on Instagram A post shared by Deanne Panday (@deannepanday) Deanne Panday is not only a health coach but also an author and blogger. Two books have been published already and Deanne Panday is now both an author and a blogger. She extends her sessions to yoga, strength training, etc. in her Instagram and a workout app for more guidance. 9. Reshma Odedra- 61.9K Followers Reshma Odedra, a certified Personal Trainer, shares her expertise with over 46k Instagram followers. She advocates for a healthy lifestyle through daily workout posts and offers online coaching services. 10. Anupriya Kapu- 258K Followers View this post on Instagram A post shared by Anupriya (@anupriyakapur) Anupriya Kapur, co-owner of Imbue Natural, is a thriving single mother at 40. Her Instagram radiates positivity and inspiration, demonstrating that age and motherhood shouldn’t hinder one’s pursuit of a fulfilling life. 11. Deepika Mehta- 254K Followers Accredited by Kpjayi as a Level-2 teacher, Deepika Mehta’s yoga teaching goes beyond yoga studios, having featured on the “Yoga City” show on NDTV Good Times. She has made several important advertisements and

Top 30 mom influencers on Instagram India Let’s all acknowledge that mothers are incredible women. If our moms hadn’t been there to mentor us at every turn, I don’t even know how life would be. Motherhood has grown in importance in the creative creation sector these days. Parenting is a difficult job, as we all know, and these mommy bloggers are doing an amazing job at simplifying it for the rest of us. Their approach to striking a balance between parenthood and content creation is truly inspirational. Even though we all know how uncertain things are right now, let’s take a moment today and every other day to recognise and honour the amazing work that mothers perform. List of Mom Influencers on Instagram India Sr. No. Name Username No. of Followers 1 Ritu Taneja riturathee 1.7M 2 Masoom Minawala Mehta masoomminawala 1.3M 3 Ishinna B. Sadana ishinna_b_sadana 1.2M 4 Anupama Kumar Vijay Anand anupama.vriksham 1.2M 5 Teejay Sidhu bombaysunshine 889K 6 Yamini Jain piyushyaminiofficial 341K 7 Deepali Soam myteenytot 232K 8 Shivani A Kudva diapers_to_wings 204K 9 Harpreet Suri momwearsprada 199K 10 Sneha Paliwal highstreetmommy 188K 11 Sulata Mitra mommyandvihaan 150K 12 Satrupa Sharma diapers_and_lipsticks 145K 13 Yuvika Abrol yuvika.abrol 144K 14 Vivin Mathias supergalviv 142K 15 Garima Bansal mommylilworld 140K 16 Shilpa Saraf Kamdar momandtoddlers 139K 17 Snehalata Jain sneha_261013 135K 18 Chandni Bhagat mominthebay 134K 19 Sweety Neeraj Yadav flying_mom_23 127K 20 Dr. Nimrata Bindra the_momster 124K 21 Ishna Batra mammaslifestyle 122K 22 Manya Solanki manya_solanki 122K 23 Jhilmil Bhansali jhilmilbhansali 116K 24 Papri Ganguly throughmypinkwindow 111K 25 Afsha Galar beingmomtastic 109K 26 Shveta Salve shveshve 106K 27 Roopal Sharad Bajaj _mums_the_word_ 96.6K 28 Neharika Nath mrs_eattripclick 88K 29 Charu Sareen Gujjal themomsagas 83.4K 30 Banchika Bhawnani mombyprofession 33.2K 1. Ritu Taneja (1.7M Followers) View this post on Instagram A post shared by Ritu Rathee Taneja (@riturathee) Renowned YouTuber, pilot, and mom blogger Ritu Rathee Taneja. well-known professional and Gaurav Taneja’s wife. Her birthdate is November 19, 1990. She makes a living as a YouTuber and an actress. She graduated from Delhi’s St. Stephen’s College with a Bachelor of Science in Chemistry. Once she relocated to Gurugram, she registered herself at Blue Bells Model School. Ritu Rathee became well-known after she and her husband, Gaurav Taneja, started a YouTube channel. Among her millions of Instagram followers today are mothers and other women who have been motivated by her words. She has said in many interviews and podcasts that she is an excellent mother despite her hectic schedule. 2. Masoom Minawala Mehta (1.3M Followers) View this post on Instagram A post shared by Masoom Minawala Mehta (@masoomminawala) A well-known momfluencer on social media is Masoom Minawala Mehta. She is a lifestyle and fashion blogger who has amassed a sizable fan base on YouTube and Instagram. Mehta, who is well-known for her exquisite style and ability to juggle parenting with her work as a content creator, shares glimpses into her day-to-day activities as a working mother. She provides parenting and work-life balancing guidance in addition to fashion and cosmetic recommendations. She has appeared in several periodicals and worked with several brands. Mehta is renowned for her charitable endeavours and has participated in several programs that promote women’s emancipation and children’s education. She encourages her followers to make a difference by using her platform to bring attention to significant social concerns. 3. Ishinna B. Sadana (1.2M Followers) View this post on Instagram A post shared by Ishinna B. Sadana (@ishinna_b_sadana) Ishinna offers anecdotes about her experiences as a mother, along with personal tales and parenting advice. She supports happy and healthy child-rearing and promotes positive parenting techniques. She also conducts parenting-related seminars and workshops. The mother of a 6-year-old son is Ishinna. She provides a touching and encouraging look into their contemporary family life by sharing pictures and videos of her kid. Ishinna has produced parenting-related content in partnership with companies such as Flipkart, Amazon, and Nykaa. She only collaborates with companies she supports, giving her audience factual, objective information. The page offers a touching and encouraging look into the life of a contemporary family. It is an important tool for all ages of parents. 4. Anupama Kumar Vijay Anand (1.2M Followers) View this post on Instagram A post shared by Anupama Kumar Vijay Anand (@anupama.vriksham) Using her Instagram account, Vriksham, Anupama offers relationship advice and counselling on topics including pre-pregnancy, pregnancy, parenting, breastfeeding, and relationships. She is a fervent supporter of breastfeeding and provides advice and assistance on the subject to women in the surrounding area. Anupama is a mother. Anupama has worked with companies like Nestle, Johnson & Johnson, and Pampers. She also writes for blogs and parenting magazines. For mothers and soon-to-be mothers, her Instagram page is a great resource. In addition to information from other mothers, she offers advice, ideas, and experiences from her own experience. 5. Teejay Sidhu (889K Followers) View this post on Instagram A post shared by Teejay Sidhu (@bombaysunshine) Teejay, a mother of three, manages her personal and work lives. Teejay Sidhu is one of India’s top mother influencers. She is a TV personality, professional staycationer, wanderer, and digital creative. As a mother of three, she characterises her world as harmonious chaos. Numerous reels she has carefully chosen have received thousands of likes, comments, and shares. As one of India’s parent influencers, Teejay Sidhu has selected highlights on a variety of subjects, including Mother’s Day, Baby Moments, Sri Lanka, Alibaugh, Press, Shoots, Nepal, and more. 6. Yamini Jain (341K Followers) View this post on Instagram A post shared by Yamini Jain (@piyushyaminiofficial) The husband-wife team Piyushyamini produces material with a focus on fashion, leisure, and travel. Along with sharing their passion for these subjects, they offer guidance on lifestyle, fashion, and travel. Agastya is Piyush and Yamini’s son. Yamini has worked with companies like Lenskart, Croma, Titan, Uber, Swiggy, Lakme, Nykaa, Amazon, Pepperfry, and Zomato. In addition, Piyushyamini posts pictures and videos of their daughter, friends, travels, and jobs. They frequently upload

Kritika Khurana – Biography, Age, Net Worth & More! Kritika Khurana aka “That Boho Girl” is no different than you and me, who, when had little money and couldn’t afford to buy clothes, looked through her parents’ closets and thrift stores for ideas. She used her imagination and what she had, to create a world-wide clothing and styling business!  She is here with her online presence to help us all with anything fashion-related! She has a degree in fashion design and creates travel, DIY, and outfit videos in addition to hairstyle tutorials. She cannot stop swooning over and appreciating the fresh collection pieces by Arpita Mehta. Kritika is a sucker for sarees and cargo pants these days! To see more of her videos, be sure to subscribe to her youTube channel. Her most-watched YouTube Video Links – I got my Dream car Chatty GRWM for a diwali party   S.No. Social Media Links Followers 1. Instagram 1.08M 2. YouTube 807k 3. Facebook 224k 4. Twitter/X 6.3k 5. YouTube Podcast  105k 6. Instagram Podcast  88k 7. Linkedin 5k Who is Kritika Khurana? Kritika Khurana has established herself as a renowned fashion blogger, Instagram sensation, and businesswoman in the era of social media influencers, since 2014. Her impeccable style, imaginative content, and captivating demeanour have enabled her to amass a substantial online following. The fascinating life of Kritika Khurana is examined in-depth in this article, which also looks at her age, relationships, social media presence, biography, and net worth. She also runs a podcast – “What’s up sister” on Instagram and YouTube with her sister Deeksha Khurana. Link to which is also mentioned above. ‘Boho girls are the best!’, is what she believes. Age 30 years (2023) Birthday June 19, 1993 Net Worth $2 Million (Rs. 16 Crore INR) Profession Indian YouTuber, Fashion influencer, Vlogger, Podcaster Early Years and Upbringing On June 19, 1993, Kritika Khurana was born in Delhi, India. She had won various accolades in classical dance in school. In class 12th, she opted a non-medical career and was keen on becoming an architect. Later on, she went on to show an early interest in creativity and fashion, which eventually inspired her to pursue a career in the field. After completing her studies in Delhi, Kritika made the decision to turn her love of fashion into a successful career as a fashion blogger and influencer. Instagram stardom and style Kritika Khurana’s rise to prominence started when she began posting her outfit selections, lifestyle advice, and beauty secrets on Instagram. Influencers and fashion enthusiasts alike were soon drawn to her striking ensembles and self-assured personality. Her following grew rapidly as a result of her constant production of high-calibre content, positioning her as one of the industry’s most sought-after influencers. Highlights of Kritika Khurana’s daily life, travel adventures, and stylish fashion statements are all mixed together in her visually stunning Instagram feed. Her fashion sense can be characterised as modern, chic, and adaptable; she can move from casual streetwear to glitzy looks for the red carpet with ease. Kritika has millions of followers worldwide and is regarded as a style icon thanks to her ability to put together distinctive and visually appealing looks. Kritika Khurana Youtube Income (October 2023) Kritika Khurana started her YouTube journey in 2014 and currently releases about 2-6 videos every month, and has uploaded more than 900 videos on her channel, (as of  2023) that account for 19 Crore views. Her approximate income is thus mentioned below-   Last 7 days $412 Last 30 days $1.31k Last 3 months $1.31k Last 6 months $39.01k Personal Details about Kritika Khurana Parents Father –  Raju Khurana (Businessman)Mother – Anju Khurana Siblings Sister – Deeksha Khurana (Travel Vlogger, Social Media Influencer) Brother – Lakshay Khurana Marital Status Divorced Marriage Date April 24, 2022 Husband Aditya Chhabra (Divorced) Boyfriend/Affairs Aditya ChhabraKaran Sehgal (Ex-Boyfriend) Age 30 years (as of 2023) Height 5’5’’ Weight 52 Kg Hometown Delhi, India Nationality Indian Religion Hinduism Caste Unknown Zodiac Sign Gemini Hobbies Travelling, Vlogging, Shopping, Fashion, Beauty Tattoo(s) Crescent Moon (Left Wrist) Music Note (Right wrist)Roman Numerals (neck) Education History School St. Lawrence Convent School, New Delhi College JD Institute of London (Fashion and design graduate) Get up close with Kritika Her biggest career achievement Crossing 1M followers on Instagram, Paris Fashion Week Biggest regret Not trusting herself enough, believing words more than actions Does she feel pressured Gets nightmares that a hidden camera might record her in public restrooms Her style in 3 words Moody, eclectic, Boho Most people who follows Kritika Rj Karishma Favourite movie/series Big Little LiesDynasty Favourite Book The SecretUgly LoveMonk Who Sold His Ferrari Favourite Artist Jonas BlueTaylor Swift Favourite Brand H&M Most passionate about Fitness One thing she loves the most about her work To get to meet her fans Entrepreneurial Ventures In addition to her prosperous career as a fashion influencer, Kritika Khurana is a shrewd businesswoman. She has dabbled in the business world by starting her own clothing line or working with well-known companies. She has increased her creative horizons and established a reliable source of income through these business ventures, which has increased her net worth overall. Instagram (2013-14) Posted her OOTD-Outfit Of the day pictures Blog- That Boho Girl (2013) Posted Styling tips “The Hype” (2014) Online clothing store YouTube (2014) Styling series She often endorses the personal care and beauty products of the brand ‘NIVEA’. In a podcast with her sister, Kritika says that 80 per cent of the brands are chill during collabs but the remaining 20 per cent, especially those that have newly started marketing, get painful to work with. Also, she mentioned that she reaches out to people whom she wants to work with by checking out their profiles completely, looking out for loopholes and then writing to them about how she can help them fix those problems and loopholes. Gain Deeper Insights into Your Brands Influencer Metrics with Locobuzz Book a free demo Relationships & Personal Life Kritika was in a

What Is Integrated Marketing? – Definition, Uses, and Examples Integrated marketing refers to the coordination of several marketing communication tools or platforms, products, and techniques that create a single, harmonious brand image for easy customer understanding and use. Marketing communications ensure that messages passed to consumers in a particular marketing campaign or within a certain period are uniform and coherent across different platforms such as advertising, public relations, social media, email marketing, etc. Integrated marketing is an effective way of constructing an overall marketing plan that increases the effect of single-channel marketing and conveys a unified call to action or brand image to the audience. Marketing communication has remained relevant in several ways, thus leading to integration. Firstly, consumer engagement is higher than ever, and consumers virtually interact with brands through multiple touchpoints. The whole point of integrated marketing is that it means reaching consumers in different ways and at individual times and ensuring that the message remains consistent no matter what digital channel or platform is used. Secondly, with integrated marketing, businesses take full advantage of digital marketing to apply customer data and analytics to achieve enhanced and individual marketing results. Thirdly, integrated marketing enables firms to optimise their marketing ROI, making certain that all the funds pumped towards marketing are recovered in the shortest time possible and utilised most effectively. This article will focus on a detailed description of integrated marketing and the major areas and goals of the marketing approach. Moreover, it will also discuss more about its importance and how it is done together with integrating marketing communication. 5 Key Components of Integrated Marketing: 1. Consistent Brand Messaging: Integrated marketing highlights the need to ensure that every marketing communication method, including advertising, social media platforms, email marketing, and public relations, is aligned to a common message and style. 2. Multi-channel Integration: Marketing communication is the use of multiple sources to communicate with target audiences convincingly. This may include the usual media distribution, like print and television, as well as digital media like the internet, Facebook, Twitter, and mobile applications. 3. Data-driven insights: IMC is a concept that involves the ability to collect, analyse, and use data for the behaviours and interactions of target consumers in different communication channels. Analysing customer data gives businesses the ability to market their products and services more effectively and adjust marketing campaigns to meet the expectations of their target market. 4. Cross-functional collaboration: Integrated marketing is a process whereby advertisement campaigns are coordinated and synchronised across several departments of an organisation, such as the marketing, sales, customer relations, and product development departments. As seen above, it is necessary to discuss the ways to solve problems that appear when a business is divided into departments: Thus, a unified vision of marketing is only possible in the case of cross-functional teamwork. 5. Customer Experience Focus: The primary orientation in IM is to provide a perfect or at least effective user experience across the various marketing channels. Hence, this highlights the importance of attending to the different stages of the customer journey and identifying the latter to improve customer satisfaction and retention.Integrated Marketing, Multichannel Marketing, and Omnichannel Marketing are all strategies aimed at reaching and engaging target audiences across various channels. However, they differ in their approaches and levels of coordination. Let’s break down each concept: Integrated, Multichannel and Omnichannel Marketing 1. Integrated Marketing: Integrated marketing places emphasis on the harmonious use of all the media and means of communication to deliver a cohesive message to the customers.It focuses on integrated and synchronised communication and marketing endeavours across channels to offer a harmonised front to the customers.The common IMC objective is to ensure that all consumers receive identical messages with similar tones at different touch points and ensure message consistency.For instance, a firm could make regular use of logos, images, and slogans in television commercials, microblogs, online shops, and other forms of marketing communication with the target consumers. 2. Multichannel Marketing: Multichannel marketing is a form of communicating with customers through many channels, but what makes it distinct is the effort made to offer each of the channels on its own for interacting with the audiences.In the multichannel marketing process, different communication channels may well be quite distinct from each other, with specific campaign plans and distinct messages assigned to each channel.It is aimed at boosting and enhancing brand awareness, and the target audience is to be followed on the platforms where they spend their time.For instance, while social media can be employed as an overarching communication channel with precise goals and tactics for engaging customers, it can be further divided into sub-channels like Facebook or Twitter. 3. Omnichannel Marketing: Integrated marketing goes a little further by focusing on the goal of giving customers an aligned and consistent experience throughout the multiple channels.It focuses on different touchpoints and should ideally deliver a consistent experience across all to show customers that it doesn’t matter through which channel they communicate with the brand.This is a significant convenience for buyers, as omnichannel marketing strives to meet their needs and provides solutions where they can switch between the online and offline environments without interrupting their experience. For instance, a firm may guarantee that its customers experience a seamless shopping environment, whether on the website, in a mobile application, in a physical store, or through customer support services and one-click access and features such as shopping carts, product recommendations, and a mobile-to-physical in-store experience. 5 Core Objectives of Integrated Marketing: 1. Enhance brand visibility: Integrated marketing can help achieve the best results since it is an effective way to reach the target audience and increase brand awareness when using several media channels simultaneously. 2. Improve customer engagement: Integrated marketing aims to directly communicate with consumers, interact with them, and build a relationship with the ultimate goal of encouraging loyal consumption. 3. Drive consistent messaging: IMC, therefore, is the strategic coordination of all marketing communication tools designed to support a single theme with the end goal of creating a

45 Ways to Build Customer Loyalty (Plus Its Importance) Is your brand getting good reach but customers only shop with you once and don’t stick up with your brand? The answer to that is the need for customer loyalty. There might be different reasons why your brand can’t build customer loyalty like poor customer service or lack of personalisation. A loyal customer is like a comet, you find one in every hundred customers but they stay with you till the end. Sometimes even defending you against your customers. But whatever the reason, we’ve got the solution to this problem for you. We have the 15 ways to build customer loyalty along with its importance. Pull up your notepad and continue reading to know all about it. What is Customer Loyalty? Customer loyalty is when a customer is loyal to your brand, prefers it over your competitors and sticks with you. This makes him buy more from your brand, repeat his purchases and spread good word about it. And this loyalty is built when your customers start trusting your brand, have a great experience and are happy with it. For example, Apple has a very loyal customer base, so loyal that even with so many other brands of phones in the market, they’d still go for Apple. Why? It’s not just because of the product, it’s because of the customer service, the standard of living, the design, the features, and everything. These days, the iPhone is not just a phone, it’s an excellent example of customer loyalty. Importance of Customer Loyalty Customer loyalty not only helps companies build a relationship with their audience but makes them stick with your brand, increase sales and maintain a good reputation. More Customer Lifetime Value A customer’s lifetime value is the value or profit that a customer brings to your company with his purchases from you. The more loyal they are to your company, the more they will buy from you and the more they will spend over their lifetime. For example, a customer at your coffee shop spends Rs. 50 daily for his coffee, which is Rs 18,250 over the year, Rs. 36,500 for two years and more, which is adding to the profits for your company. Builds Reputation Studies show that 5-10 per cent of customers after shopping leave reviews for the product or company. When customers are happy and become loyal customers for your brand, chances are they will leave good reviews for your brand, and tell their friends and families about you. This will not only help you get more customers but also build your reputation as a brand that is credible and worth the hype. Increase Sales When customers are loyal to your brand, they will buy more and more from it and increase the sales of your company. This will help you plan for your company better and will also help you get started with the investments. For example, Netflix the staple streaming site has a loyal set of customers who buy its subscription services monthly or yearly and that is where most of Netflix’s revenues come from. Stand out from your competitors In a crowd of companies, what helps your company become THE company are your customers. The more loyal your customers are and the better the relationship that you have with them, the more you can stand out from your competitors and set yourself apart. And you don’t have to worry about your customers being swept in by your competitors. Around 88 per cent of a brand’s consumers say that a brand can build customer loyalty with three or more than three purchases and a customer is less likely to switch brands after they are loyal. Sticks Out for you in Bad Times When your company is going through a hard time, your loyal customers are who will help you improve and stick with you. This can help you face economic crises and disasters. For example, during COVID-19, what Helped many local restaurants survive was their customer base which was loyal and happy with their services. 45 Ways to Build Customer Loyalty Building customer loyalty is a process that once started doesn’t stop and you need to keep updating and evolving it and give your customers the perfect customer service. Here are the fifteen ways to build customer loyalty for your brand. 1. Give them the Best Customer Service Customer service is the block upon which customer loyalty is built. According to research, 73 per cent of customers stop buying from a brand after they experience bad customer service. You have to train the employees of your company to be polite, respectful, interactive, empathetic and problem-solvers. Looking into what problems your customers have and finding a solution to that can make them happy and possibly turn them into a regular customers. 2. Personalise their Customer Interactions Personalising your customer interactions to fit your customer base can make them feel seen and understood. You can use the information from your customer analytics and feedback to build up a strategy and interact with them how they want to be treated. Send out emails, recommend products, and tell them about the offers that your company has, and it will help you connect with your audience. 3. Put Out Discounts and Honor Them Putting out discounts and offering rewards to honour your customer can make them feel seen appreciated and motivated to continue making purchases with you. These rewards can be some special promotions, birthday discounts, or giving them early access to your new products with loyalty programs. 4. Create a Loyalty Program If you have been thinking of ways that are most effective to build customer loyalty, you can start up a customer loyalty program. A customer loyalty program invites customers to shop more from you by giving them points, discounts, and other rewards for their continued services with you. You have to make sure the program is well planned though and easy to understand so that the rewards