Brand health is an iffy topic; it is pretty subjective if you ask a few people. This is because most folks have a very different perception of what a healthy brand looks like, just like human health! For some, a stubbed toe is something that will pass, but for others, it is a matter of life and death, and they would prefer death. Source Like human health, it is wrong to ignore a few telltale signs of sickness when it comes to a brand’s health. Imagine a scenario where a drop in your brand mentions for a month can be attributed to the changes in the shopping season. However, if this trend continues for three months, you must get the diagnosis. It might be an infection with customer success or a viral ( the bad way) in your social media attribution. Constant checkups on your brand health are not merely a good-to-have practice but an ideology that should be omnipresent in your brandus prospectus. What is brand health? Brand health is a parameter that defines the brand’s presence online and offline based on its capability to deliver promises to its customers. It depends a lot on the audience’s perception – a positive perception means the brand health is on the rise, and if negative, it equates to a decline. Key elements of brand health Why do you need a robust brand? The end goal of every brand is recognition, which makes it an enabler for quick decision-making. Recognition allows the product to be a regular part of the consumer’s life and stay there for a substantial amount of time. Fostering Quick Decision-Making: A strong brand helps consumers make quick decisions by providing them with a clear understanding of what the brand stands for and why it is the best choice. This is especially important in a competitive market where consumers are bombarded with choices. Influencing Consumer Choices Over Time: Brand health is important because it consistently influences consumer choices. A positively perceived brand is more likely to be chosen over competitors, leading to increased market share and profitability. One amazing example is the HUL brand and its product, the Clinic Plus shampoo. For many Indians, the shampoo has held a special place in their hearts. Launched in 1972, the product started with an educational stance. Then it moved on to relationships, one of the most pertinent being a mother-daughter bond, which continues to be an essential messaging and brand recognition. Not to mention, this product has been devised for Indian hair, making it more likely to be accepted within this demographic. Emotional connection, relevance, and awareness play key roles in elevating your brand’s status. This is a bigger requirement today, considering the fickleness of consumer behaviour and, of course, the competition. This brings us to the four central pillars of a brand and its health. These elements can help you determine how your brand is perceived within the consumer mindset and, of course, how well it is performing in the current market scenario. Brand health rests on four major pillars Mental Availability Differentiating Factor Awareness and Experience Emotional Attachment 1. Mental availability This is the mental availability your (potential) audience and consumers have for your brand.Is your brand the first name that pops up in your consumers’ minds when considering a purchase from your industry? Are they more likely to choose your brand over the new products? If your brand is among the first names that pop up in your consumer’s minds, then you have a better share in their mental real estate. This means you are immune/ less likely to be eroded of your positioning over time. However, this is more the case with legacy brands that have been around for years. They have the benefit of time. New brands need to build that foundation before they can make claims as the primary providers of the industry. How can they do this? We’ll discuss that in our upcoming subtopic on nurturing your brand. 2. Differentiating factor The differentiating factor is a brand’s uniqueness —what it brings to the table that other brands can’t. Now, one might argue that saturation is almost omnipresent in the market, and we are empathetic—however, differentiating factors like sustainable sourcing, ethical means, quality, etc., can make a difference. As a brand, you need to pick that one differentiating factor and point all your messaging towards it. We have discussed the case of the Indian dairy brand Country Delight, a new (relatively) member of an industry dominated by legacy brands for years. Read more about it in the next scroll. 3. Awareness and experience Brand awareness and the experience it offers are another key aspect of brand health. If your brand can offer an experience that they want, they are more likely to keep your product in mind. You might be their first choice, so top the awareness charts and increase the level of your brand recall! For instance, the experience your customer seeks is where they can save time and effort in the morning before heading off to work. Amazon’s Alexa made it easy for the early risers and hustlers to leave their house in peace without worrying about ‘did I leave the light on?’. It is all taken care of at the tap of a button or simply the user’s voice. This highlighted the product’s ease of use, which led to a positive experience and, as history knows, a positive brand awareness. 4. Emotional attachment If your brand has climbed this pillar, you will likely be on top of the list of preferred brands in your category. An emotional attachment is when your brand or its product adds a hint of nostalgia for the consumer. For many Indian children, butter with roti or toast has been a staple diet, fulfilled by Amul butter. Even today, the children of yesterday and the grown-ups of today prefer Amul butter over other brands (unless they are considering health alternatives). Most consumers have emotional attachments to the

Top 30 AI Tools For Digital Marketing in 2025 The digital marketing arena is not only dynamic but also evolving, hence overtaking traditional marketing strategies and human resources, one requires something else beyond. The volume of data and the complexity of consumer interactions are still on the rise, and this is why companies are now using artificial intelligence (AI) to simplify processes, enhance efficiency, and achieve the desired outcomes. AI is now at the centre of all marketing practices, which no longer necessarily consist of only human strategies since it has provided us with some forward-thinking tools that range from content development to social networking and social interaction. This technology leverages the power of machine learning models and natural language processing to dig into volumes of data, automate the routine, or examine the work done and improve the performance at an accelerated speed and precision that wasn’t attainable before. We have created a list of 25 AI tools that are ideal to help any digital marketer. The latest technology advancements in content creation tools to social media management applications are giving businesses an edge to leverage the efficiency and effectiveness of their marketing strategies to the N spire. Sr. No Name Link 1 Lavender AI https://www.lavender.ai/ 2 Brevo https://www.brevo.com/ 3 TIDIO https://www.tidio.com/ 4 Jasper.AI https://www.jasper.ai/ 5 MarketMuse https://www.marketmuse.com/ 6 Rapidely https://rapidely.app/ 7 Brandwatch Consumer Intelligence https://www.brandwatch.com/suite/consumer-intelligence/ 8 HeyOrca https://www.heyorca.com/ 9 Trellis https://www.trellisdata.com/ 10 Beacons AI https://beacons.ai/ 11 Phrasee Home 12 Customers.ai https://customers.ai/ 13 Brand24 https://brand24.com/ 14 Smartwriter.ai https://www.smartwriter.ai/ 15 Acrolinx Home 16 InstaText Write like a native speaker 17 Optimove New Homepage 18 Grammarly https://app.grammarly.com/ 19 Seventh Sense https://www.theseventhsense.com/ 20 DeepL https://www.deeplearning.ai/ 21 Chatfuel https://chatfuel.com/ 22 Many Chat https://manychat.com/ 23 Surfer SEO https://surferseo.com/ 24 Smartly.io https://www.smartly.io/ 25 theGist https://www.thegist.ai/ 26 Hemingway Editor https://hemingwayapp.com/ 27 Zapier https://zapier.com/ 28 Midjourney https://www.midjourney.com/home 29 Synthesia https://www.synthesia.io/ 30 ElevenLabs https://elevenlabs.io/ Lavender AI Lavender AI comes up as an essential element which is beneficial in enriching communication capabilities when engaging in global collaborations with shareholders and workmates. This email plugin comes with a comprehensive solution to email communication that is well integrated into CRM systems or any email application. Lavender AI excels in the fact that it can guide users on how to build emails that are effective by using a large body of psychology and several data-driven perspectives. The personalised interaction and guide, which is gathered by using writing activity analysis, are tailored to each person, which is provided by the Lavender AI. Brevo (formerly Sendinblue) While Sendinblue was capable of just basic drip campaign marketing, Brevo extended the ability of business management to nurture customer relationships as well as drive leads and sales. Brevo equips businesses with a set of reporting and analytics instruments that easily roll out with demographic segmentation strategies guaranteeing an intimate and personalised marketing relationship. With its user-friendly design and extensive template library, this tool helps you to create a captivating email campaign in a few clicks. The use of AI-based automation at the core gives Brevo the ability to manage these channels and create personalised and timely communication with customers thus building lasting relationships between customers and business and ultimately fostering brand loyalty. TIDIO TIDIO AI is an AI platform that leverages the power of AI to provide customer service agents and sales representatives with all the necessary tools needed to provide them with the best customer service experience. As business owners are trying to improve customer satisfaction and at the same time, bring in sales, TIDIO comes in as a versatile ally. Its chatbot integrates our Lyro AI brand which is powered by AI and provides 24/7 human support. Smart views and trackers are the two important terms that companies utilise to not only find out customers’ preferences but to also help organisations better understand the trends among their clients to prioritise requests and develop relevant communication strategies. Through the seamless integration of different e-commerce platforms, TIDIO helps businesses of all sizes to raise the standards of their customer service and hence, increase sales. Jasper.ai Formerly known as Conversion. this AI tool, Jasper, being a game changer, empowers companies to produce content of high quality with ease. Using AI technology, Jasper adds a human touch and offers clear understanding by generating top-quality ads, emails, articles, and social media posts that sound as natural as a human. Writing is made easier by the GPT3 model of OpenAI that Jasper uses. Businesses can now generate engaging content in minutes, therefore, speeding up the content creation process and increasing productivity. Jasper provides custom templates that fit specific business requirements and machine learning algorithms that can help business leaders amplify their marketing efforts and get results as a good digital platform of 2025. MarketMuse MarketMuse benefits from the use of AI pets in the business where the AI system assists businesses to craft optimised long-form content for various marketing channels. By using AI to look for articles and emails, MarketMuse conducts in-depth research on the topics and will also supply users with some drafts and content briefs that will help direct them. It has an in-built editor and the AI suggestions are the key which helps companies to make the content creation process easy so that they can produce high-quality, SEO-optimised content in a fast and efficient way. Rapidely Instantly, GPT-4, a state-of-the-art technology, Snapchat-powered by GPT, aims at sweeping away the old ways of content creation and social media engagement. This company, established by two individuals who have been actively involved in the tech field, is aimed at people who run startups and those who are heavy into social media and actively searching for automation and efficiency as they generate their content. The Rapidely has all the features one would need in a social media management tool, for example, collaborative account management and a monthly calendar generator that will make the social media management process a lot easier. It also has a Carousel Creator that makes the process of creating carousels less time-consuming so that the user will be able

Check Your Engagement Rate with Our Free Calculator Social media platforms now provide important metrics about the content you upload and share. It measures how successful you are and helps you understand that there is space where you can tweak your content to reach the desired audience effectively. Social media metrics offer ideas about what kind of content resonates with the people. Measuring KPIs such as engagement, reach, impressions, and conversion rate will, in turn, help you measure campaign performance and, at the same time, help you make adjustments to enhance and better your social media performance. In this blog, you can measure your social media performance, whereby with the help of our engagement rate calculator. Engagement Rate Calculator Engagement Rate Calculator Number of Followers Number of Posts Comments Shares Likes Saves Clicks Messages Calculate Engagement Rate Disclaimer – The engagement rate calculator provided here is intended for informational purposes only. While the calculations aim to provide estimates of the engagement rate based on user input, the actual engagement rate may vary due to factors such as platform algorithms and variations in formulas. By using the calculator, users acknowledge and agree that the results are not guaranteed to reflect exact engagement rates. What is a good engagement rate? Instagram:  An engagement rate Between 1% and 3.5% is considered good. This is all your likes, comments, shares, and saves relative to your total followers.Facebook: The average engagement rate is considered between 1-5%, above 1% being a good engagement rate. This would mean reckoning the engagements on Facebook by likes, comments, shares, or clicks on a post.Twitter: The engagement rate originating from Twitter is generally lower compared to those coming from other platforms. An engagement rate of 0.037% or above for Twitter can be considered good and comprises retweets, likes, replies, and clicks.LinkedIn: A good average engagement rate is 2% on LinkedIn. This includes likes, comments, shares, and post clicks. How to calculate engagement rate? The formula to calculate the engagement rate varies slightly depending on the platform and the specific metrics included in the calculation. However, a common formula for calculating engagement rate on social media platforms is: Where: Total Engagements: The sum of likes, comments, shares, clicks, saves, or any other relevant interactions on a post or piece of content.Total Followers or Impressions: The total number of followers on the social media account or the total number of impressions generated by the post.To calculate the engagement rate, divide the total engagements by the total followers or impressions, and then multiply by 100 to express the result as a percentage. For example, if a post receives 200 likes, 50 comments, and 30 shares, and the total number of followers is 10,000, the engagement rate would be calculated as follows: So, the engagement rate for the post would be 2.8%. When we look at the professional dashboard that Instagram provides, you will generally see metrics such as accounts reached, engaged, total followers, content you shared and more. While these remain some of the most important metrics to look out for, there is more to what you must measure if you’re a brand and want to increase your digital presence. Here below are some of the important metrics that you must track as a brand. Instagram Engagement Rate Calculator The Instagram Engagement Rate is a key indicator of audience resonance with the content. It is generally calculated by the aggregate number of likes and comments in comparison to the number of followers, thereby multiplied by 100 to express it in percentage terms. To increase your engagement rate on Instagram, regular updates will keep your users interested and engaged. Instagram is highly visual-based, so you need to include high-quality images and videos to make your intended audience engage with your content. Comment back to people reaching out to you and using hashtags will also increase the visibility of your posts to a targeted audience. Facebook Engagement Rate Calculator Facebook calculates engagement rate based on interactions that users have with content on the platform. These interactions can include likes, comments, shares, and clicks.. This metric will show the effectiveness of your content among the followers. Calculations are done: Interaction values are summed up and divided by the amount of followers, then multiplied by 100 to get a percentage. To Increase Facebook Engagement create more audience interaction with polls, live videos, and Q&A sessions. Optimise posting time, and share content at times when your audience is most active. Share content that your followers are posting to encourage user-generated content; you want your profile to feel like a community of people. Quality will trump quantity every time. Twitter Engagement Rate Calculator Twitter calculates engagement rate by measuring the total interactions a tweet receives in relation to the number of followers or impressions the tweet has. Use relevant and trending hashtags to increase the visibility of your tweets. However, avoid overusing hashtags as it might look spammy. Tweets with memes or GIFs tend to receive more engagement than text-only tweets. Run polls and ask questions as it is a direct invitation for your followers to interact. Pin tweets with important information and participate in Twitter chats as people will tend to view your profile and check your tweets. Unlock deeper insights into your social media performance with Locobuzz see what you’ve been missing! Why brands need to monitor their engagement rate Brands need to monitor their engagement rate as tracking the rate at which the audience engages allows a brand to analyse the impact of their social media and marketing efforts. It shows how their content resonates with the audience and whether their strategies are driving any meaningful interaction. Monitoring the engagement rate further allows one to learn more about the preferences, behaviour, and interests of an audience. This further lets the brand understand the types of content that get the most engagement, and from this analysis, they get to know ways in which they can better customise their strategies to fit the needs of the audience.

Top 30 Instagram Influencers in Mumbai Mumbai, known as the City of Dreams, has created a new generation of influencers who are gaining international attention with their originality and relatability through social media. Whether it’s fashion and lifestyle or comedy, travel and motivation; these individuals have made themselves popular by finding their niche which helped them gain millions of followers and bagged them numerous brand endorsement deals. This list is handpicked among many such creators on Instagram from Mumbai who are not only famous but also setting examples for others while creating trends that people follow worldwide. So get ready to be amazed by these talented people whom you can easily connect with digitally because they possess the power. Here’s The List of the Top 30 Influencers from Mumbai Name Instagram Username Followers Awez Darbar awez_darbar 31.3M Rohit Zinjurke rohittt_09_ 28M Ashish Chanchlani ashishchanchlani 17.1M Nagma Mirajkar nagmamirajkar 8.2M Prajakta Koli mostlysane 7.9M Ranveer Allahbadia beerbiceps 3.6M Mithilesh Patankar mythpat 3.4M Sharan Hegde financewithsharan 2.5M Raj Shamani rajshamani 2.2M Nikunj Lotia beyounick 2.1M Saurabh Ghadge saurabhghadge_vines 2M Saba Ibrahim saba_ka_jahaan 1.7M Nikhil Sharma nikkkhil 1.4M Saket Gokhale saketgokhale 1.4M Karan Sonawane focusedindian 1.3M Viraj Ghelani viraj_ghelani 1.2M Aakriti Rana aakritiranaofficial 1M Aashna Shroff aashnashroff 1M Aastha Shah aasthashah97 898K Satish Ray satishray_ 874K Sejal Kumar sejalkumar1195 826K Larissa D’sa larissa_wlc 801K Dhiraj Sanap dhirajjjjj_ 742K Santoshi Shetty santoshishetty 725K Juhi Godambe juhigodambe 548K Riya Jain riyajain 417K Shereen Sikka shereenlovebug 347K Soundarya Thakur soundaryathakur 273K Aashi Adani aashiadani 254K Aanvi Kamdar theglocaljournal 224K Awez Darbar (31.3M) View this post on Instagram A post shared by Awez Darbar (@awez_darbar) His title is “king of choreography.” You have undoubtedly heard of Awez Darbar if you are a lover of Bollywood movies or intricately choreographed dance routines. This gifted choreographer has 31.3 million Instagram followers and has collaborated with some of the biggest stars in the business, including Katrina Kaif and Salman Khan. “Atrangz” is the team name he owns. But his social media presence is where his real magic is found. Awez’s creative choreography, accomplishments, inspirational films, and contagious energy are all displayed on his visually stunning Instagram page. Extra points for including his charming pet dog Champ, who livens up every video! He also has a whopping following of 12.5 million on YouTube where he posts long-form content. He has also participated in the famous dancing show ‘Jhalak Dikhlaa Jaa’. His father Ismail Darbar was a renowned musician and he wanted Awez to become a musician like him but he chose to pursue dance and now he is a star in the community. Rohit Zinjurke (28M) View this post on Instagram A post shared by 𝐑𝐨𝐡𝐢𝐭 𝐙𝐢𝐧𝐣𝐮𝐫𝐤𝐞 🇮🇳 (@rohittt_09_) With his lifestyle, dance, reaction, and idea videos, Rohit Zinjurke—better known online as Reactionboi—has amassed a devoted following on social media. This 23-year-old’s accidental entry into the field of content creation soon led to his rise to prominence as one of India’s most adored video makers. Before his ascent, Rohit was employed by a textile company—a position that seems unremarkable in light of the power he now commands. Making an impression in the crowded field of social media influencers is difficult. It needs that elusive “X factor” to engage viewers. Without a doubt, Rohit Zinjurke possesses an irresistible appeal that has made him a global celebrity. His funny comments and contagious dance videos have captured the attention of many. In addition to being an entertainer on social media, the 23-year-old founded the fashion brand Ziro9. His path from digital artist to businessman is one of perseverance, measured risk-taking, and foresight. He was unhappy in menial work in the textile business until destiny called. That was the moment Rohit’s slo-mo dance video on TikTok suddenly became popular and received a lot of views. Ashish Chanchlani (17.1M) View this post on Instagram A post shared by Ashish Chanchlani (@ashishchanchlani) If you enjoy realistic, slapstick humour, Ashish Chanchlani is probably well-known on Instagram.Mumbai-born YouTuber and content creator Ashish Chanchlani. When he first started on YouTube, he primarily uploaded reviews of movies. Nonetheless, Ashish has made a name for himself as one of India’s most well-known artists because of his passion for acting and performing. He is now among the most popular Indian influencers worldwide. He has worked with brands like Airtel India, Puma India, Renee, Sony Pictures India, Marvel India, Iqoo, and others thanks to his talent and creative prowess. In the film, Men In Black: International, which also stars Chris Hemsworth and Tessa Thompson, Ashish also made a brief appearance. His accomplishments include being named in Forbes 30 under 30, winning “Best Comedy Influencer” at the Cannes Film Festival, and winning “Best Digital Creator” at the Dada Saheb Phalke International Film Festival. Nagma Mirajkar (8.2M) View this post on Instagram A post shared by Nagma Mirajkar (@nagmamirajkar) She is not just another Mumbai influencer; her Instagram feed combines fashion, lifestyle, and beauty inspiration. It’s like getting a peep into the life of a fashionable and active friend as you go through her feed. Emojis are used liberally in her subtitles, giving the impression that they are casual conversations rather than official speeches. Nagma has amassed almost 8 million followers, demonstrating that she has connected with a sizable audience. From working a 9-5 to becoming a social media sensation, Nagma has come a long way. She started writing blogs on WordPress providing product reviews, then she started creating content during the rise of Musical.ly. Skip to the year 2022, she became one of the first Indian content creators to walk on the London Fashion Week red carpet. Her other half is also mentioned above, Awez Darbar, together they create lots of content and are big on food and travel. Nagma posts on YouTube and Instagram everything about fashion, lifestyle, vlogs, travel etc. Prajakta Koli (7.9M) View this post on Instagram A post shared by Prajakta Koli (@mostlysane) On Instagram, she goes by largely sane, and her relatable and funny posts are well-known. Her humorous

20 Best Comedy Youtube Channels in India in 2024 In Indian culture, comedy is part and parcel; this has come to be even more when digital platforms such as YouTube sprouted up. The number of talented comedians that India can boast is unimaginable. All these comedians or rather channels have their way of doing things and are different from one another. These channels are meant for different people with different preferences ranging from roasting sessions to sketch comedy, parodies or stand-up shows. List of best comedy YouTube channels in India Sr no. Channel Name Subscribers 1 Carryminati 41.8 million 2 Ashish Chanchlani Vines 30.3 million 3 BB Ki Vines 26.4 million 4 Harsh Beniwal 16 million 5 The Viral Fever 12.4 million 6 Zakir Khan 7.76 million 7 The Timeliners 7.56 million 8 The Screenpatti 6.12 million 9 Abhishek Upmanyu 5.14 million 10 Tanmay Bhat 4.63 million 11 BeYouNick 4.45 million 12 Aakash Gupta 4.19 million 13 All India Bakchod 3.96 million 14 RJ Abhinav 2.53 million 15 Purav Jha 1.62 million 16 East India Comedy 1.45 million 17 Samay Raina 1.42 million 18 Gaurav Kapoor 1.35 million 19 Satish Ray 1.18 million 20 Vir Das Comedy 912K CarryMinati (41.8M) https://youtu.be/zzwRbKI2pn4?si=zrg7FPP25lPAdnkA Among the top India roasting channels on YouTube, Carryminati is regarded as the roaster with the highest rating. Since joining YouTube in 2014, he has racked up 3.3 billion views. His roasting is highly varied, and he bases his videos on popular lines and scenarios that people like to watch. On YouTube, Carryminati is the king of roasting.  Indian rap is discussed in his playlist. The latest on Carrislive, Quarantine and Chill, Gujjar Sweg, Great Indian Music, and What’s Wrong with Indian Schools are all discussed. With 336 million views, “Yalgaar – Carryminati X willy frenzy” is his most popular video. He has earned 5 YouTube Creator awards till date. He has won the ‘Most Stylish Youth Icon’ by Lokmat in 2022, won the 2021 ‘Diamond Creator Award’ and more. Ashish Chanchlani Vines (30.3M) https://youtu.be/d72vXhJDE6M?si=vXZx6zo3PY1T_bOA One of the most popular Indian comedians on YouTube is Ashish Chandlani. He describes himself as a stand-up comedian and humorous artist. He makes witty and amusing videos for his big fan base. On July 7, 2009, he launched his comedic YouTube channel. He has amassed enormous popularity thus far, with 4.37 billion views on his channel. Other social media sites that Ashish Chanchlani is active on include Facebook, Instagram, and Twitter. His extensive library of original videos, including the Sasta series, OTP the lottery, Milestones, ACV Hatke, Brand Integrations | Ashish Chanchlani, TED presentation, festival videos, student life, best of 2016, and more, make up his playlist. He specializes in short stories, situational comedies, web series, and other genres of videos. In addition to being an engineer, Ashish Chanchlani holds a degree in acting. Ashish Chanchlani, a prominent comedy YouTuber in India, was named one of Forbes India’s 30 under 30 in 2018. He also won the first World Bloggers Awards, which were held at the Cannes Film Festival in 2019, for “Best Comedy Influencer.” In 2018, he was given the Dadasaheb Phalke International Film Festival Award for “Best Digital Influencer.” BB Ki Vines (26.4M) https://youtu.be/h25S27rh4oY?si=hkcitz6lOXxHFJ07 You’ve already met this guy if you use the Internet at all. He entered the YouTube major leagues because of his doodles. The YouTuber began his career on social media on YouTube and is also a singer, composer, and comedian. He gained notoriety for his comic series “BB ki Vines,” in which he portrayed every member of an average Indian middle-class family and offered succinct analyses of significant social and political topics. Millions of people have found it endearing, making him one of India’s most well-known social media influencers. He used every resource available to him to create an engaging feed. Love led Bhuvan Bam to start creating self-portraits. After one of his videos gained popularity, he started his own humorous YouTube channel. Because of his unfiltered content and coverage of commonplace lighter topics, it’s easy to lose track of time on his page in addition to finding it enjoyable. He uses humour to entertain his Instagram followers and deliver important public service announcements. This timely article from his series “Time to be a Hero” discusses surviving social isolation and lockdown as the Coronavirus devastated the entire world. Harsh Beniwal (16M) https://youtu.be/o6QbyunET80?si=keAaYXncv0F816W1 Currently one of the most well-liked YouTubers is Harsh Beniwal. Everyone finds his distinct comedic videos and modest demeanour to be particularly noteworthy. With an average of over 15 million views per month, he has a following of over 15.3 million subscribers. The most important of Harsh’s many creative strengths is his capacity to establish a close relationship with his audience. He achieves this by including relatable subjects in his sketches, such as families, careers, and relationships. He finds humour in ordinary circumstances and produces absurdly humorous content. Harsh’s ability to seamlessly incorporate brand information without being forced is another skill that all brands particularly value. He integrates it seamlessly into the scene. For this reason, the best influencer for you to select is one of the humorous YouTube channels that meets all the requirements and contributes original originality to partnerships. The Viral Fever (12.4M) https://youtu.be/JWbnEt3xuos?si=Dq0Px-RaD-c9dyAY TVF, or The Viral Fever, is one of the first content creation firms in India to have leapfrogged from a successful YouTube channel to an OTT darling with successes like Aspirants in its bag. These days, it easily traverses both realms. TVF’s YouTube channel boasts 12 million users and streaming services are vying for the same episodes that they turned down when the company first began creating programming in 2010. TVF has figured out what audiences want, from Aspirants and Permanent Roommates on Amazon Prime Video to Kota Factory on Netflix and Gullak on Sony (LIV). It produces feel-good entertainment that appeals to the aspirations of middle-class Indians, such as passing the UPSC and becoming property owners. Zakir Khan (7.76M) https://youtu.be/sIl8vsWrD8o?si=6aRZahPdxaamTwyD Zakir Khan is the first person who

Best Media Monitoring Companies in India [2025]? Media remains the most important form of publicity that any brand can receive. Whether through newspapers, radio, social media, or Google reviews, every one of these reviews can help your brand get a positive brand image. But what do these media channels do? These channels make or break a brand and its image based on the coverage that they provide. A single bad review can put a stain on your brand’s image. According to a survey, four out of five customers change their minds about a recommended purchase after reading a bad review about them. So how do you get good and positive publicity? You can do that through media monitoring companies. Media monitoring companies help you track the presence of your brand and its mentions in media forms such as newspapers, radio, social media, and digital platforms. With this monitoring, you can identify your strengths, and the areas where you’re lacking and build up that image. But who are the professionals behind this? What are the best media monitoring companies in India in 2025? Let’s find out! Best Media Monitoring Companies in India in 2025 Sr. No. Name Website Link  1 Locobuzz https://locobuzz.com/ 2 Meltwater  https://www.meltwater.com/en 3 Agility PR Solutions  Agility PR Solutions | Homepage 4 Brand24 https://brand24.com/ 5 Cision  https://www.cision.com/ 6 Talkwater https://www.talkwalker.com/alerts 7 Vee Track https://www.veetrack.com/ 8 Mention Home 2019 – ALT 9 Brandwatch https://www.brandwatch.com/ 10 Determ https://www.determ.com/ 1. Locobuzz Locobuzz is a social listening and media monitoring company that offers tools for tracking the online presence of your brand, what people are saying about your brand, and how it is perceived online, on social media and review sites, and it’s media coverage on different news websites and accounts. It tells you about your brand’s social media presence, followers, interactions, likes, shares, saves, comments and reach of the hashtags related to your brand. Locobuzz also tracks your brand’s media coverage and online presence, be it on Google reviews, Google My Business, blogs, and news. You can then analyse this data to understand your strategy, audience, and competitors and use it to change your strategy for better results and reputation. With Locobuzz you can also measure how your social media account is doing at regular intervals and keep updating your strategy. Advantage Description Comprehensive Monitoring Locobuzz provides real-time monitoring of various social media platforms to track brand mentions, customer sentiment, and relevant conversations. Multi-Platform Integration It integrates with a wide range of social media platforms like Facebook, Twitter, Instagram, and LinkedIn, enabling centralised tracking. Sentiment Analysis The tool uses advanced algorithms to analyse the sentiment (positive, negative, neutral) of social media posts and comments. Trend Detection Locobuzz identifies and alerts users about trending topics and viral content relevant to their brand or industry. Competitor Analysis Enables businesses to keep an eye on competitors’ social media activities, providing insights for strategic positioning. Detailed Analytics Offers detailed analytics and reporting features that help measure engagement, reach, and effectiveness of social media campaigns. Customizable Alerts Users can set up customisable alerts for specific keywords or topics to stay informed about critical mentions instantly. Influencer Identification Helps identify key influencers and brand advocates across social media platforms to leverage for promotional activities. Social listening Locobuzz tracks and monitors the mentions and conversations of your brand across social media sites. With it, the tool also tries to understand the sentiment (positive, negative, neutral) behind the mentions and learn what people think about your brand, and its competitors. Analytics Locobuzz also provides a report with all the analytics that tell all about your brand’s online presence, its followers, engagement rate, brand sentiment, reach, and shares compared to its competitors. ORM Locobuzz is an ORM tool that offers services like monitoring and building a brand’s digital and social presence to maintain the reputation and online presence of a company and build a relationship with its customers. 2. Meltwater Meltwater is a media intelligence and monitoring company that helps brands track and monitor their online conversations, competitors, and their image in the target market.  Features:   Extensive Media Coverage: Meltwater provides extensive media coverage to its clients across online news, social media, print media, broadcast media (TV, radio), and even podcasts. This helps companies monitor their brands across all major media forms. Keyword Tracking: Brands can track mentions of any keywords surrounding the topic with Meltwater, which monitors the brand’s mentions, trends in the market, competitors’ activity, and related campaigns so they can use the keywords accordingly. CRM Integration: You can also integrate Meltwater with your CRM software to work on your brand’s media coverage and reputation along with building a relationship with your customers. 3. Agility PR Solutions Agility PR Solutions is a media monitoring company with media monitoring and analysis tools designed especially for public relations executives and marketers. They gather and arrange data about a brand from sources like social, broadcast, print, and digital media and present their clients with routine reports on their brand’s media coverage. Features: Monitoring Coverage: Agility PR Solutions tracks and monitors the coverage that a brand has received across social media, print media, broadcast media, and digital media, and presents a report of it to the client. Analytics: They provide detailed reports about a brand’s presence on the media sources, help you understand how the brand is being perceived in the minds of the customers, and the PR campaign results. 4. Brand24 Brand24 is a media monitoring company that tracks your brand’s digital media coverage and helps you maintain your online reputation. It focuses on social listening and media monitoring by tracking the conversations going around a brand online, tracking keywords, and its reach, and providing you with analytics. Features:   Monitors Media: Brand24 does not just monitor a brand’s social media, it monitors the mentions of a brand on news websites, blogs, podcasts, reviews, and even sites like Reddit and Telegram. Tracks reach and influence: Brand24 along with monitoring your brand’s media coverage also tells you about how much

Top 20 Influencer Marketing Platforms in India Influencer Marketing Platforms serve as invaluable tools, facilitating seamless connections between brands and influencers tailored to resonate with target audiences authentically. The collaborative efforts between influencers and brands enable enhanced outreach, fostering robust relationships with customers. Through a plethora of tools and resources, these platforms streamline campaign management processes, empowering brands to execute their marketing endeavours with precision and efficacy. Consequently, leveraging influencer marketing platforms equips brands with the means to navigate the marketing landscape efficiently while maximizing their impact and reach. Let’s look at the Top 20 Influencer Marketing Platforms in India: Sr. No.  Table of Contents CEO Website   Buzzfame Sorav Jain buzzfame.in 2.  Plixxo – plixxo.com 3.  Vavo Digital Neha Puri vavodigital.com 4.  The Media Ant Samir Chaudhary themediaant.com 5.  OPA   opa.marketing 6.  Confluencer Sahiba Dhandhania confluencr.com 7.  Chtrbox  Pranay Swarup chtrbox.com 8.  Grynow Washib Khan grynow.in 9.  StarNgage – starngage.com 10.  WORD Anil Kumar whatstheword.co 11. WhizCo Prerna Goel whizco.in 12.  Influncer.in Vikas Chawla Influncer.in 13.  Grin – grin.co 14.  Pulpkey Amit Mondal pulpkey.com 15.  The Good Creator Nowshad Rizwanullah  goodcreator.co 16.  InfluGlue Sandeep Kar influGlue.com 17.  BrandMentions Razvan Gauvrilas brandmentions.com 18.  Eleve Prince Khanna eleve.co 19.  CreatorIQ Jon Namnath creatoriq.com 20.  Qoruz Praanesh Bhuvaneswar qoruz.com 1. Buzzfame BuzzFame’s curated influencer community stands as a veritable goldmine for brands seeking to amplify their online presence. These influencers are not just individuals with followers; they are skilled connectors and storytellers who possess the unique ability to breathe life into brands. With a strategic focus on converting social media engagement into concrete business opportunities, BuzzFame ensures that each like and share translates into meaningful leads for its clients. Moreover, BuzzFame’s approach to campaign customization is unparalleled, as it meticulously crafts tailored strategies that align with the distinctive DNA of each brand, resonating deeply with its target audience and ensuring maximum impact and resonance. CEO Sorav Jain Clients Nippo, Olivia, Casagrand Phone Number +91 91764 02555 Location Chennai, Tamil Nadu Website buzzfame.in 2. Plixxo Plixxo is a mobile-based influencer marketing platform that serves as a hub for digital influencers and brands to connect and collaborate on targeted campaigns. Influencers on the platform receive customized and shareable profiles featuring dynamic social media feeds and real-time statistics. They have the opportunity to select marketing campaigns posted by brands and receive compensation for their participation. Brands, on the other hand, can choose influencers for their campaigns based on their reach and engagement metrics. Plixxo boasts a clientele that includes prominent brands such as Maybelline, Cadbury’s, Puma, Jabong, Nike, Fastrack, and Westside. 3. Vavo Digital Vavo Digital is dedicated to supporting brands and agencies in improving their Influencer Marketing efforts, regardless of their size or location. Their Creator’s Squad is continuously expanding to meet the demands of their clientele. They cover various regions and languages to ensure broad reach and engagement. With a growing team of creators, they have completed numerous successful campaigns across different sectors, including parenting. Their Extended Team Size allows them to provide world-class Influencer Marketing Solutions. Their hassle-free approach puts clients in complete control of their campaigns, eliminating the need for manual influencer searches or communication. They select influencers based on stringent criteria to ensure clients work only with the best. Their deep insights, derived from expert analysis, empower clients to strategize, execute, and optimize their influencer marketing effectively. Clients can access both vanity metrics and true value metrics from their campaigns, enabling them to make informed marketing decisions. Vavo Digital assists clients in strategizing their influencer marketing campaigns, ensuring the creation of relevant content. Utilizing nano and micro influencers, who connect deeply with their audience, they deliver stress-free, high-impact influencer marketing campaigns. CEO Neha Puri Clients Manish Malhotra, Vivo India, Arjun Kapoor Phone Number +91 72089 63560 Location Govandi East, Mumbai Website vavodigital.com 4. The Media Ant For those who find planning a campaign overwhelming, The Media Ant assists you every step of the way. Their team of experienced media planners is skilled at creating successful promotions from start to finish. Known as the go-to solution for various marketing needs, The Media Ant has gained praise for their ability to organize smooth radio campaigns. Clients see them as an essential part of their marketing team, and the best part is, there are no extra costs involved. It’s a company under Haystack Marketing Services Pvt. Ltd. that started in 2012 with the aim of making media buying easier and more transparent. Over the past ten years, their mission has resonated strongly in the industry, leading to significant growth and recognition. Recently, after a decade of success, The Media Ant received official recognition from INS. This acknowledgement highlights their credibility, expertise, and authenticity in the advertising world. CEO Samir Chaudhry Clients Olay, Essar, Inorbit Phone Number 080-67415510 Location Andheri East, Mumbai Website themediaant.com 5. OPA OPA’s helps brands find the best influencers hassle-free. With a strict “no garbage” policy, OPA manually vets and rates each influencer to ensure quality partnerships. Leveraging comprehensive data, OPA analyzes over 30 metrics such as age, profession, city, engagement, and more to identify the most suitable influencers for your brand. Moreover, OPA provides insider information gathered from over 300,000 collaborations, enabling brands to uncover the most successful influencers. The hassle-free execution process begins with orienting influencers, where thousands of influencers readily accept collaborations within seconds on the OPA app. OPA takes care of product delivery, handling returns, coordination, and other logistics, streamlining the collaboration process. Furthermore, OPA evaluates every content piece according to your guidelines, ensuring that the delivered content aligns perfectly with your brand’s objectives and standards. With OPA’s comprehensive approach to influencer marketing, brands can confidently navigate the collaboration process and achieve impactful results. CEO – Clients Vero Moda, Nykka, Lakme Phone Number – Location DN Nagar, Mumbai Website opa.marketing 6. Confluencer Confluencer stands out as the ultimate Influencer Marketing Agency you’ll ever require. With a wealth of experience and a vast network of vetted influencers spanning over 50+ genres, Confluencer ensures unparalleled quality.

Top 15 Micro Fashion Influencers in Mumbai Mumbai is at the forefront of fashion trends, with a whole new generation of micro-influencers defining the city’s style. These trailblazers in fashion come with very unique interests, ranging from streetwear and sneakers to traditional clothing and luxury attire. Through their exciting content and thoughtfully organised profiles, they have succeeded in creating exclusive fan bases that consider their chief sources of apparel inspiration and grooming ideas. This write-up acknowledges 15 key micro-fashion influencers who have completely shaken up Mumbai’s fashion industry via their unique sense of beauty, which is never bounded by any limitations and always aims at glorifying self-identity expressed through individuality in dressing. The List of the Top 15 Micro Fashion Influencers in Mumbai Sr No. Name  Instagram Username No. of Followers 1 Riya Agrawal rhea_agrawal 194K 2 Aahana Sharma aahanasharmaa 119K 3 Ishita Mishra ishitaaa.10 111K 4 Riya Kohli theriyakohli 108K 5 Aryan Nalawade aryann.nalawade 100K 6 Harsh Gandhi harshhgandhii 99.8K 7 Sneha Nambiar _itssnehaa_ 98.2K 8 Jeet Tailor jeet_tailor 91.9K 9 Amisha Singh amishaxa 80.1K 10 Nisha Joshi nishajoshii 68.3K 11 Kunal Maru dra_kunz 67.9K 12 Shreya Kainth shreyakainth 60.7K 13 Ruhaanee Hiran ruhaaneehiran 54.6K 14 Anmol Dua anmol.duaaa 47.1K 15 Isha Malhotra ishamalhotraa 32.6K Riya Agrawal (194K Followers) View this post on Instagram A post shared by Riya Agrawal (@rhea_agrawal) Riya is an influencer who talks about fashion, beauty, lifestyle and skin positivity for people with Vitiligo. Riya boasts 194K followers on Instagram. Riya has also been featured on the cover of Femina magazine due to her influence on people. She has everything in her locker from her chic outfits to fashionable streetwear looks. Not just this, she also gives tips on beauty and lifestyle. She provides great insights into every product that she reviews or takes up to talk about. You can get a lot from her Instagram profile, just check it out. Riya has collaborated with many brands like Loreal, Swiggy, Garnier, Dove, Myntra and many more. Riya posts almost daily on her social media which is helping her grow rapidly on the social media platform. Riya belongs to the top 13-18% of influencers in the market in terms of engagement rate where she boasts an engagement rate of around 17%. Aahana Sharma (119K Followers) View this post on Instagram A post shared by Aahana🫧 (@aahanasharmaa) Aahana Sharma is quickly gaining ground on Instagram as an influencer, she mostly focuses on promoting streetwear and sneakers. She is one of the rare influencers who provides useful and relevant content and information on sneakers and streetwear outfits. She helps girls style more modern and casual outfits and be confident in them. Aahana always comes in clutch by providing her audience with the best options for sneakers in the market under a particular budget through her reels with a series called ‘Sneakers under Rs. X’. Although Aahana’s most popular posts are her outfit or GRWM reels and get the most interactions on the platform. Aahana has collaborated with brands such as Myntra, Nivea, VegNonVeg and some local BnBs or stays like Palchan Hotel. Aahana boasts an engagement rate of around 15% on the platform, averaging around 17K likes per post which is a great stat for a micro-influencer. If you want to target a niche Aahana can help you do so in a very effective manner. Ishita Mishra (111K Followers) View this post on Instagram A post shared by Ishita Mishra | Influencer (@ishitaaa.10) Ishita is a fashion, lifestyle and travel blogger from Mumbai, she has 111K followers on Instagram and has a YouTube channel. Ishita mostly makes GRWM, outfit ideas and gives outfit ideas under many price ranges which helps her target all kinds of people looking for fashion advice on the social media channel. Ishita’s most popular reels are where she tries different budget outfits from various websites, listing out the features, pros and cons of the product which in turn helps her audience decide how the products look in real life and if they want to purchase it. Ishita has a reel series where she provides outfit ideas for different occasions like birthdays, weddings, dates etc. Ishita has an engagement rate of 4% which is an average amount on the platform. Ishita averages around 5K likes per post on Instagram. Ishita has collaborated with many brands like Garnier, Myntra, Meesho and many more. Riya Kohli (108K Followers) View this post on Instagram A post shared by riya kohli ⭐️ (@theriyakohli) Riya is a graduate of FIT, New York and is an entrepreneur with a fashion brand named Gmornn. She is a digital creator who creates mostly OOTD videos and promotes more casual, comfortable outfits with pops of colour and silhouette as she described. She promotes the idea that wearing clothes is more about how you feel in them and not how you look in them, If you want inspiration and ideas on comfortable fashion you should check her out. Riya believes in wearing comfortable and colourful clothes and asks her audience to be confident in wearing them. Riya’s not only a connoisseur of fashion but also promotes a healthy lifestyle by encouraging her audience to run and move every day and stay fit. Riya’s most popular reels are where she provides colourful and comfortable outfit ideas and some of her sketches have also been popular posts on the platform. Riya boasts an engagement rate of 16% which is very good considering that she is a very new influencer on the platform and has gained popularity quickly. She averages 18K likes per post which will only grow as she has not been on the platform for a very long time but still has these great numbers. Aryan Nalawade (100K Followers) View this post on Instagram A post shared by Aryan Nalawade – Fashion | Lifestyle | Travel (@aryann.nalawade) Aryan Nalawade is a male fashion, lifestyle and travel influencer with 100K followers on Instagram. Aryan promotes outfits for daily wear and is known for making content on

What Are Social Media Insights? – A Complete Guide Social media, although easy to use, is also complex. However, once a brand gets the hold of social media, how it works and everything related, it can prove to be beneficial for a company. But how can brands make the most of social media? They can do so by tracking their brand’s social media pages, gathering data on them, and then using that data to take action. And this process is called Social media insights. According to a study done by some members of Georgia University, “Because of the large number of users on social media, it produces a lot of data which is in large volume and varied.” And social media insights are how you use this data to grow your brand’s online presence among the 5.04 billion social media users. This blog will be your complete guide to what are social media insights, and how to make use of them. Stay connected until the end. Table of Contents What are Social Media Insights? Social media insights are the data gathered from a brand’s social media page & analytics to know about the page, how it is doing, its audience, how it engages, its content, and its online presence. This data helps them to find out where they’re lacking, understand their audience better, shape their content according to that, and change their social media strategy. Let’s say there’s a handmade clothing brand called WearMe, and they decided to use social media insights to track the performance of their page like the number of likes, shares, comments, and clicks on their posts. They can also find out where their followers are from, when they engage, and what posts they stay on the most. This data will let them modify their social media strategy, and work on their content, and posting schedule. Are Social Media Analytics and Social Media Insights the same? Though social media analytics and insights work to gather data about your brand’s social media page and performance, they are not quite the same. Social media analytics is collecting, measuring, and studying the data from your brand’s social media like its engagements, reach, call to action, and click per post. Analytics mostly focus on quantifying the data and measuring the performance of the page. On the other hand, social media insights are what comes after we gather the data,Social media insights study the data, form patterns, find out trends, and use it to improve the brand’s social media strategy. It helps the brand understand what’s working and what’s not, find the reason behind it, and work on it based on the findings. But even though both of them are different, you can still use Social media analytics and social media insights together to get the best results. For instance, Novotel is a French hotel brand and with just one year of working with Synthesio, a media monitoring company, the brand’s positive feedback grew by 55%. What are the Benefits of Social Media Insights? Every 9 out of 10 internet users use Social media, which makes social media a very important tool for the marketing of a brand. It is important to maintain a social media page for our brand. Social media insights are more than just taking action, it is knowing where your page is lacking, prospecting where you could improve in the future, and working on that. 1. Understanding your Audience: Social media Insights lets you understand your data better. It lets you look into their demographics, interests, and behavior of them, understand them better and work on posting content that they will like. 2. Tracking Your Social Performance: Social media insights let you track how your brand is doing on social media, identify what’s working, and what’s not, and work on it. 3. Analyze your Competitors: For you to be better than your competitors, you have to know them first. You have to know what they post, how they post, what their relation with the customers, and what they have that you don’t have. Compare your social media presence with theirs and take action with that data. 4. Return on Investment (ROI): You can find out what your brand’s social media is worth in terms of money through the rates of its customer’s conversion, money spent on promotions, and getting a customer and comparing it against the benefits you are getting from it. 5. Content Preference: Social media insights helps you understand the kind of content that your audience likes by going through the posts on your social media and comparing it with the kind of posts your competitors post. 70% of customers find real and relatable posts better than no sense, high quality posts. 6. Feedback: With social media insights, you can get feedback on your brand’s social media account and its content strategy from time to time, which keeps you updated on how your social media account is doing, and how you can better it. 7. Crisis Handling: Social media insights can help you handle crises by keeping an eye out on your brand’s online presence for any negative feedback or reviews and then working to resolve those complaints before they become a big problem. How do Social Media Insights Work? Social media insights function by gathering information regarding a particular brand, understanding its audience and page, and then making choices that will let it adapt to social media and grow. 1. Gathers Data: This first step is done through the collection of information from social media about a brand like their social page status, popularity, audience and much more. 2. Analyses Data: Upon having gathered all of the data, the next thing to do is to scan and go through it so as to understand what to do next. 3. Generates Insights: Based on the analysis, brands can then generate insights to tell them how to take an action on the data that they have gathered. 4. Make a Decision: Brands can then use

What is Social CRM? Definition, Benefits, and Tools Customers remain the most important part of any brand. In 2024, social media is where 61 per cent of customer interactions take place. Have you ever wondered what really makes a brand fly off on social media though? It’s the customers. But the real question is, how do you build a relationship with your customers? You do it with the help of Social CRM (Customer Relationship Management). But what is Social CRM? Social CRM in simple words is engaging and building a relationship with your customers on social media. How do you do it though? Learn what social CRM is, its definition, benefits, and tools with this blog. Table of Contents What is Social CRM? Social CRM, also called social customer Relationship Management is the process of building a relationship with your customers, by creating desired content, and actively interacting and engaging with them on social media. In 2024, social CRM is especially important, because of the extensive use of social media sites by today’s customers. Let us understand what Social CRM is through an example: A retail company called AestheticClothing wants to connect to its digital customer base. How can they do this with Social CRM? They can use Social CRM to monitor and respond to what their customers are asking, interact with them on social media sites, and check and respond to the reviews that they are getting. And it doesn’t end at this. They can further use Social CRM to measure their page’s analytics to find out what their customers are liking, and what they don’t, so the company can work on the dislikes and better their social media campaign. What do social crm platforms have to offer? Social CRM Platforms are a sub-tool offered by Social Media Management Tools and Social Listening Tools. The CRM Integration system in these tools is governed by the following features. Hashtag Tracking and Analysis Sentiment Analysis Competitor Insights Real-time Alerts (one of the most important features for brand-reputation management) Single-view Platform Dashboards Social Media Chatbots Social Media Analytics Brand-User Engagement Analysis Automated Data Processing Traditional Vs. Social CRM Sr. No. Aspects Traditional CRM  Social CRM  1 Interactions Offline (Phone, emails, in-person) Online (social media) 2 Tools Databases, Softwares Social media, ORM tools 3 Data Sources  Customer Databases,  sales pipelines Social media data, online interactions 4 Communication One-way communication  Two-two communication  5 Measurement Customer retention, sales Social media engagement, sentiment analysis  Traditional CRM is managing a brand’s customer relationships through a particular structure and data analysis. It makes use of databases and software to track how the customers interact with your brand, find out what needs improvement and then modify the marketing campaigns. It typically involves one-way communication as the brands do not directly interact with their customers here. Social CRM on the other hand, maintains the customer relationship that you have with your audience on social media through various tools and software. Social CRM feels more personal to the customers and the interaction is more engaging. It makes use of your brand’s social media data to understand its audience better and serves them accordingly, based on their feedback and preferences. And the communication here is two-way as the brands themselves interact with the customers. 7 Benefits of Social CRM Social CRM doesn’t just help brands build a relationship with their customers but also maintain that relationship, retain customers, keep them happy, and achieve the brand’s overall goals. 1. Customer Engagement Social CRM monitors a brand’s social media presence and helps them stay active on social media and engage with their customers by posting content that they like, replying to their content and queries, taking feedback on what they think about the brand, and resolving the complaints that they have. By engaging with their customers, brands can retain their existing audience, attract new ones, and keep them happy. 2. Customer Service Social CRM helps brands build a strong relationship with their customers by looking at their needs, giving them what they want, and addressing their queries. Brands can improve their customer service by keeping an eye on their social media pages, replying to customers’ queries, solving their complaints about their brand, and being friendly with them. Doing all this makes customers happy, makes them stick with a brand, repeat purchases and leaves good reviews. 3. Understanding of Customer’s Needs Before serving your customers, you need to understand them, and their needs and then fulfil that need. Social CRM tools help you understand them and their needs with the customer behaviour, interactions, content that they like and how they express it on social media. By using this data, brands can better understand their audience and their needs, interests, and pain points, and position their content accordingly along with the marketing strategy. 4. Brand Loyalty Brand loyalty is making sure that the customers love your brand or product so much that repeat their purchases and stay loyal to your brand. Social CRM helps brands gain brand loyalty by helping them interact with their customers on social media, paying attention to their needs and complaints, and making sure that they are satisfied. And as long as they are happy with your brand and product, they will stick with your brand and turn into it’s loyal and routine customers. 5. Marketing Campaigns Brands can use social CRM analytics to better spread their campaign on social media. Social CRM can help you better your social media campaigns by gathering your social media data and analytics, the current trends on it, and looking out for influencers with the same target audience as you, and applying it all to your campaign design. Knowing your audience better, like knowing their demographics, age height, behaviour, what they like, what they don’t like, can help you in targeting your campaign to the right audience with the right means. 6. Competitive Edge Brands can gain a competitive edge over their competitors’ social media pages by using CRM correctly, gaining a distinct image in