Are you tired of those boring old marketing strategies? Do you want to finally learn how to connect with your customers and get them to buy in 2025?  Read on! In this blog, we’ll examine 15 fresh, innovative omnichannel examples that will allow you to provide a smooth, personalized customer experience across all channels. Prepare for a revolution in your marketing efforts and welcome unprecedented success. What is Omnichannel Marketing? Omnichannel Marketing is defined as the strategic practice of blurring multiple channels together to be consistent in delivering customers an experience at all touchpoints. This would let customers interact with a brand at every level, whether it be visiting the physical stores, purchasing online, through mobile apps, on social media, and even by email, without any form of friction or duplication. The message of omnichannel marketing is to deliver a seamless, unique experience that is personalized enough to meet the needs and preferences of today’s customers. On the other hand, marketing efforts can break down all possible silos between channels so that businesses can be customer-centric and efficient. For instance, if a customer has searched for a product online, he should then get a highly personalized recommendation or offer when visiting a physical store. Similarly, a customer who purchases a product in-store might receive follow-up emails with similar products or more information. Such integration not only adds value to the experience but also boosts revenue and loyalty. 20 Examples of Omnichannel Marketing 1. Sephora- Beauty Sephora‘s omnichannel strategy is novel in the use of technology to improve, in-store and online, its customers’ buying experience. The computer system identifies a customer who enters a shop as soon as he or she enters any location of the company as an excellent example of how technology can make the shopping journey personal. Sephora individualizes the experience of its customers by tailor-making recommendations and offers that well resonate with their needs and purchase history to make their experience with the brand more engaging and relevant. Another cornerstone of Sephora’s omnichannel success is adapting to circumstances and changing conditions that proves its flexibility regarding the Covid-19 pandemic. It ensured that customers could still reach out to the brand and make proper purchases by quickly shifting toward virtual consultations and demos of products when such experiences were hindered by in-store visits. The membership system of its Beauty Pass Sale is another innovative component of its omnichannel strategy, forcing customers to be loyal. It even encourages repeat business by awarding customers with points for both in-store and app purchases. It also offers a platform for personalized offers and promotions that further enhance the customer experience. Key Takeaways: In-app experiences are transferable to in-store sales: Here, the location-based system shows how technology can be leveraged to make the in-store experience richer and more effective. Personalization is going to do it: Sephora will be in a position to provide the most personalized experience possible with customer data and technology, further building loyalty. Adaptability will do it: When change comes, like in the case of the pandemic that hit during Sephora’s period of operation, an omnichannel’s capacity to adapt through change will tell apart from the channels.Loyalty programs can promote retakes: For instance, Sephora’s Beauty Pass Sale is a loyalty program that rewards customers with loyalty points for every purchase, thereby encouraging repeat business and customer loyalty. 2. Spotify- Music and Podcast Streaming The philosophy of Spotify‘s omnichannel strategy depends on developing a seamless foundation with integration across different devices and platforms. The ability of customers to create playlists on the fly from a device such as a smartphone, access their listening history, or use smart speakers to communicate with their ecosystem enhances customer experience. With social media integration, favorites and playlists can be shared with friends and followers to increase engagement and discoverability. The social components reinforce the brand’s community but at the same time create great value in knowing user preferences and trends. Premium subscription to Spotify: Exclusivity like no advertisements, superior quality audio make users upgrade and deepen the relationship with the brand. A premium tier can be used to target more discerning listeners who value such premium features and generate additional revenue. Key Takeaways: Seamless integration across devices: Their ability to synchronize playlists and listening history for streams across multiple devices has been a boon in their omnichannel success. Social media integration: This feature can allow sharing of users’ music and playlists on social media, thus increasing engagement and discoverability. Premium subscription model: Third may be a premium subscription tier which rakes in more money and caters for more sophisticated listeners. 3. Amazon- E- Commerce (Retail) Amazon‘s omnichannel strategy consists of an extensive number of stores. Its robust online platform is complemented by a strong network of physical stores, which provides customers with the ability to see, touch, and examine products and the option of picking up their online orders at the Amazon Books and Amazon Fresh. Another significant element of its omnichannel approach is the Prime membership program. It involves perks such as shipping free, streaming, and specific discounts that have the effect of encouraging continuous buying behavior, thus keeping customers in touch with the brand within various channels. Using Technology to Enhance Customer Experience-In Some of its Features, Alexa is Amazon’s voice-assisted application. With the help of this facility, customers can order things, play music, and even control the usage of smart home devices. Customers will experience using it as silky smooth and hassle-free. Key Takeaways: Physical and online channels: The network of the physical stores of Amazon has enhanced its platform for an online experience to provide the customer with an all-round shopping experience. Prime membership program: Incentives for frequent purchases and engagement across multiple channels with the help of a Prime membership program.Technology-driven experiences: An appropriate use of technology both through and with Amazon enhances customer experience and value. 4. Dior- Luxury Fashion Dior‘s omnichannel strategy tries to achieve a luxury experience beyond the four walls of the traditional store. The

What would you do if your brand was at the center of a viral social media storm, and every second of inaction cost you trust, reputation, and customers?  In today’s hyper-connected world where a single tweet or post can create a firestorm of controversy, effective social media crisis management is no longer a skill but a necessity.  Whether facing a negative review gone viral or a full-fledged PR disaster, navigating these circumstances in real time can make all the difference between recovery and ruin.  Now, let’s dive into the blog to learn the 11 essential steps to learning social media crises in 2025. What Is Social Media Crisis Management? A social media crisis is an unscheduled and damaging event that occurs on social media, which might affect an organization’s reputation. Crisis management through social media refers to the strategies and measures that an organization employs to recognize, treat, and resolve adverse situations on social media.  Such situations on social media can reach mass levels within a second, causing the toughest times for brands.  11 Steps for Managing Social Media Crises Well, no more beating around the bush. Let’s get into the nitty-gritty of necessary tips to create a robust social media crisis management strategy. 1. Lock Your Social Media Accounts Account takeovers are at the core of many social media crises, having manifested themselves through exposed passwords or disgruntled former employees.  To minimize this from occurring: Grant access to social media passwords only for those who require them. Design heavy protocol around password strength, and change it often. Activate two-factor authentication as an added security measure. Deactivate employee access when employees leave the organization. 2. Keep an Eye on Brand Mentions This is through the tracking of brand mentions in real-time so that potential crises can be caught early.  Locobuzz can be deployed in the following ways to track brand mentions: Early Detection: Track your brand mentions through social media channels so you know potential issues before they become overwhelming. Real-Time Monitoring: Observe what conversations are being held currently in real-time so you can respond immediately. Response Management: Monitor negative comments right away, and resolve the said issue professionally before it causes more damage. Sentiment Analysis: Determine what the general public feels about your brand during a crisis. Reputation Score Monitoring: Tools such as Locobuzz would tell you where your online reputation stands; you can track changes in case of a crisis. Viral alerts on social media typically work by detecting sudden spikes in engagement or mentions of a particular topic, post, or account.  Engagement Surge: A rapid increase in likes, shares, comments, or reactions beyond the typical pattern for a specific post or account. Mentions and Hashtags: A high volume of mentions, hashtags, or keywords related to a topic, often across different platforms. Once a viral alert is triggered, it can help brands or social media managers identify which content is gaining traction, respond to potential crises, or capitalize on positive engagement. 3. Identify the Crisis There is a need to determine where the crisis is coming from: Scan through past social media mentions, customer complaints, and product reviews to find the same issues. Make sentiment analyses to find areas and platforms that are giving negative feedback. Track discussions to find what issues are causing negative sentiments. 4. Monitor Your Reputation Score Your Online Reputation Score is one critical score that shows how your brand is perceived online.  In the worst case, this score may go down during a crisis, but you can recover through proper strategies over time.  Monitoring this score periodically may alert you to potential crises much earlier. 5. Building a Crisis Management Team Effective management requires a crisis management team whose roles and responsibilities are well established.  Individuals within this team should have definite duties to enable them to work in unison. These representatives should cut across the various departments within the organization so that there is complete participation in the decision-making process.  These members should be trained on how to handle crises so that their actions are correct when needed. 6. Internal Communication Good in-house communication with your employees is always a must in a crisis.  You would want to control much of the gossip and misinformation that would otherwise be circulating among staff. Employees should be tutored on what to say and what not to about the issue. It will keep the rumors and misinformation at bay. Encouraging internal communication lets staff become involved in the social media response process, and own and be responsible for the response. 7. Halt All Scheduled Posts When a crisis occurs, it is best to immediately stop all the scheduled posts on social media. Although your social media manager may have a full calendar, completing pre-planned posts may seem insensitive and even allow further damage to a particular brand. For instance, when you are in a crisis, a planned post about promotion might seem insensitive to the happening. To carry out your social media crisis communication plan, put all scheduled posts on freeze until the situation has taken a soft tone.  This will be evident to everyone that you are not taking things lightly over the crisis but seriously engaging with it and not business as usual. 8. Social Media Policies One of your weakest links in the event of a crisis could be an uninformed employee. To avoid this, developing expansive social media guidelines is critical. The do’s and don’ts should be clear for you and your staff to understand based on your line of business and what you’re trying to achieve through your social media strategy.  Key areas to consider within this are: Copyright: Educate your staff on how to utilize and give proper credit to content. Privacy: Define the type of interaction that will be public versus private. Voice of brand: Determine if your corporate voice is going to be formal or informal and give some illustrations. 9. Crisis Communication Plan There should be a well-crafted, step-by-step crisis communication plan ready before any

What’s the key to lasting business success? Satisfied customers.  In today’s competitive landscape, delivering great customer experiences (CX) can spell the difference between success and failure.  These inspiring customer satisfaction quotes from leading minds and CX experts give you just the wisdom and inspiration to make your customers happy, loyal, and coming back for more.  Fuel your journey toward CX excellence with these quotes! What is Customer Satisfaction? Customer satisfaction is an important metric to measure how well the company’s products or services meet customer expectations. It measures how satisfied customers are with their experience with the company and its offerings.  The term refers to the customers’ happiness in their encounters with a business, comprising their general experience with the company’s products or services.  This concept proves to be of great importance for businesses because customer satisfaction, customer loyalty, retention, and advocacy determine their profitability and growth. 150+ Inspiring Customer Satisfaction Quotes 1. Great Customer Satisfaction Quotes   The best customer satisfaction quotes are very short and powerful phrases that indicate a considerable emphasis on customers and their experiences in achieving business success. 1. Tony Hsieh, former CEO of Zappos “Let’s take most of the money we would’ve spent on paid advertising and paid marketing and instead of spending it on that, invest it in the customer experience/customer service and then let our customers do the marketing for us through word of mouth.” 2. Steve Jobs, Co-Founder and former CEO of Apple “Get closer than ever to your customers. So close, in fact, that you tell them what they need well before they realize it themselves.” 3. Bill Gates, philanthropist and Founder of Microsoft “Your most unhappy customers are your greatest source of learning.” 4. Sam Walton, Founder of Walmart “There is only one boss: the customer. And he can fire everybody in the company from the chairman on down, simply by spending his money somewhere else.” 5. Howard Schultz, former CEO of Starbucks “If people believe they share values with a company, they will stay loyal to the brand.” 6. Connie Elder, Founder and CEO of Peak 10 Skin “Excellent customer service is the number one job in any company! It is the personality of the company and the reason customers come back. Without customers, there is no company!” 7. Jeff Bezos, Founder and CEO of Amazon “If you’re competitor-focused, you have to wait until there is a competitor doing something. Being customer-focused allows you to be more pioneering.” 8. Walt Disney, Founder of The Walt Disney Company “The customer is the most important part of our business.” 9. “Act as if what you do makes a difference. It does.”– William James, American philosopher and psychologist 10. “The well-satisfied customer will bring the repeat sale that counts.” – James Cash Penney, Founder of JCPenney stores 2. Customer Satisfaction is Our Prime Concern Quotes Customer satisfaction is our top priority quotes are short yet powerful statements that reflect a business’s commitment to making customer experiences and needs paramount. “The most important single thing is to focus obsessively on the customer. Our goal is to be earth’s most customer-centric company.”– Jeff Bezos, Founder and CEO of Amazon “It’s decisions made and actions taken that prove that the customer commitment is real and not lip service.”– Jeanne Bliss, speaker and customer experience advisor “Be dramatically willing to focus on the customer at all costs, even at the cost of obsoleting your own stuff.”-Scott Cook, American businessman, Co-Founder of Intuit “Our greatest asset is the customer! Treat each customer as if they are the only one!”-Laurice Leitao, Customer Service Professional at SeraCare Life Science. “The most important adage and the only adage is, the customer comes first, whatever the business, the customer comes first.”-Kerry Stokes, Chairman of the Seven Network 3. Happy Customer Quotes They are strong statements that express the need for customer satisfaction and their positive impact on business. Sometimes, these quotes will explain how satisfied customers will lead to a loyal brand and advocacy of the company as well as its performance. “A satisfied customer is one who will continue to buy from you, seldom shop around, refer other customers, and in general be a superstar advocate for your business.”— Gregory Ciotti, content marketing specialist “The single most important thing to remember about any enterprise is that there are no results inside its walls. The result of a business is a satisfied customer.”— Peter Drucker, management consultant, educator, and author known as the father of management thinking “I always want to know whether the customers are satisfied; customer satisfaction is, after all, my ultimate goal!”— Niki Lauda, Austrian Formula One driver and aviation entrepreneur. “In business, the idea of measuring what you are doing, picking the measurements that count, like customer satisfaction and performance… you thrive on that.”— Bill Gates, philanthropist and Founder of Microsoft “Every day we’re saying, ‘How can we keep this customer happy?’ How can we get ahead in innovation by doing this, because if we don’t, somebody else will.”— Bill Gates, philanthropist and Founder of Microsoft 4. Customer Loyalty Quotes They are insightful and motivational statements that reveal how the need to establish and sustain strong relationships in the marketplace needs to be cultivated with customers. “Customer satisfaction is worthless. Customer loyalty is priceless.”— Jeffrey Gitomer, author and sales trainer “Repeat business or behavior can be bribed. Loyalty has to be earned.”— Janet Robinson, American executive, former President and CEO of The New York Times “Persistence provides a foundation for building loyalty. You have to keep at it. You have to expend energy, constantly, to fight against counterproductive currents and temptations for short-term solutions.”— Fred Reichheld, author and business strategist “There is a big difference between a satisfied customer and a loyal customer. Never settle for ‘satisfied’.”— Shep Hyken, customer service expert, author, blogger, and speaker “Just having satisfied customers isn’t good enough anymore. If you really want a booming business, you have to create raving fans.”— Ken Blanchard, leadership and management training provider, author “Loyal

Have you ever asked yourself what is truly moving customers toward loyalty in a world so full of options?  It’s not as much about having a better product or service, but about knowing and connecting well with the needs, emotions, and challenges your customers are experiencing.  This is the essence of customer empathy: being able to walk in their shoes and deliver solutions that resonate deeply.  But how do businesses build that deeper connection, translating empathy into the backbone of their customer experience? Let’s dig into the blog for more info! What Is Customer Empathy? Customer empathy is the ability to understand and respond to people’s feelings. It looks at the world from a customer’s perspective and can take on their point of view.  A business can build stronger relations hence increasing the level of satisfaction, if it shows itself to be empathetic. Customer empathy looks for and understands the feelings, motivations, emotions, and challenges behind customer behavior.  It is important to recognize a person as an individual instead of simply a “user”. Why Is Customer Empathy So Important? Customer empathy is important for several reasons. The most common reason why companies need to use customer empathy is that it enables them to understand and address the needs of their customers and provide them with what they want.  It makes it possible to customize their products and services, and this can lead to boosting customer satisfaction and encouraging loyalty. Empathy to customers also enhances business relationships. When a customer is valued and understood by a company, then they will tend to trust it and continue their patronage.  This may go as far as repeat business and positive referrals leading to the growth and success of the organization. Additionally, showing empathy can highly improve customer service. If customers feel that their complaints are considered and implemented, then they have a greater probability of being satisfied with the service delivered.  Better reviews and ratings, most of the time imply better businesses attract fresh customers to their business and make a reputation shine. This skill enhances the ability of a business to better understand the needs of its clients, while improving relationships and customer service, hence enhancing satisfaction and loyalty. There is also a blurring of the line between what the customers want transactionally and what they, as human beings in an increasingly complex world, expect of the company. Companies are, therefore, expected to be agents of change. More and more consumers, especially Millennials and Gen Z, now want to do business with socially responsible companies.  Empathy is used by businesses to connect emotionally with their customers. 10 Tips For Building Customer Empathy Building up customer empathy is an important target to your purpose of building meaningful relationships and enriching the customer experience.  Some effective techniques to build up this skill are as follows: 1. Active Listening Give Full Attention: Do not interrupt them; give them full attention. This will make you understand them more, giving you insight into their situations. Acknowledge Their Feelings: Value their input by showing interested responses to their concerns. For instance, If a customer complains of delayed orders, he should not be interrupted while explaining his problem. This way, he will feel that his inputs are respected. Acknowledge Their Feelings by saying, “I can see how this delay would be frustrating for you,” to understand their feelings.  2. Adopt the Customer’s Perspective Put Yourself in Their Shoes: Try to relate to the struggles and problems, wants, and even situations wherein they are so that you empathize more. Engage in Conversations: Talk to customers not only by asking questions but by really discussing things with them so that they can express their feelings and frustrations. For Example, if a customer is upset about a malfunctioning product, state, “I would feel the same way if I were in your shoes.” Replace asking what the problem is with follow-up questions like, “Can you explain to me a little better how this has impacted your daily schedule?” 3. Open-Ended Questions Encourage Dialogue: Ask questions that are open-ended so that customers can explain even more of what they have been through, which may give you some insights into their needs. For Example: Ask, “What issues did you have with our product in particular?” This will make the customers a bit more candid about their experiences. 4. Show You Care and Personalize Personalized Touch: Use the names of the customers; thank them for their business so they feel attached. Tailor Interactions: the customer experience should be different based on what he is interested in and what interaction he has had. Use the customer’s name wherever it applies while contacting them and respond with, “Thank you so much for being such a loyal customer, Sarah.” Tailor your interactions For example: If a customer had previously told you that she would buy sustainable products, say, “Remember that you were interested in new sustainable products. We also have newly in stock!” 5. Follow Up and Collect Feedback Check-in After Interactions: call or connect with customers after an interaction just to indicate that you give value to their opinions and are interested in improving. Collect Feedback Continuously: Make use of surveys and feedback forms so you can always know what the customers want, where they want to see a change, or areas where they need help. For example, Check-in After Interactions: After you have resolved an issue, send a follow-up email saying, “I just wanted to check in and see if everything is working well now.” Gather Feedback Continuously by Using surveys like, “How satisfied are you with our service today?” to gather insights about customer needs. 6. Engagement with Customer Support Spend Time with Support Teams: Be a voyeur or follow customer support individuals, so you can get firsthand insight into common issues and customer sentiments. Handle Support Tickets: Spend time answering your support tickets so that you can feel customer pain in real-time. Shadow customer support representatives to understand common issues and sentiments firsthand. Handling

Have you ever noticed how much your decisions are influenced by online reviews? Be it a new restaurant or product, those little star ratings and comments influence the decision on hand! But what about securing the potential online reputation of those same businesses as completely positive and credible? This is where online review management comes into play. In this modern era of the Internet, managing the things that customers say about a business is very important for them to be successful.  From responding to feedback to capitalizing on great reviews, there are many strategies and tools at the disposal of companies to shape their online image.  Let’s explore how businesses can harness the power of reviews to build trust, attract customers, and grow their brands. What Is Online Review Management? Online review management is the process of managing, analyzing, and responding to the opinions of customers on digital platforms in a controlled manner.  This service is important in forming one’s online reputation but at the same time forms part of a bigger reputation management approach. 3 Practical Elements of Online Review Management – Monitoring: It entails the tracking of what customers are saying on review websites such as TripAdvisor, Social media, and the company’s actual website. Analysis: This stage is dedicated to the review of the content of the reviews to measure the customers’ level of satisfaction, see which problems and what trends are most frequent, and gain insights on how the areas should be improved. Response: Engagement with reviewers is very important; businesses should thank them for positive feedback and deal with any negative comments. Above all, online review management is the attempt to enhance consumer satisfaction and perception of the business, influence potential customers, and eventually trigger business growth.  Online review management allows companies to create a better online image, protects their reputations, and even makes choices based on customer insight and information. Why Does Online Review Matter? Customer reviews are critical in determining whether a buyer should or shouldn’t buy into a brand and continue or discontinue as a customer of that business.  They give point-blank views of the trustworthiness of the company, quality of service rendered, and performance of a product. Going by the current market, business reviews are no longer quality indicators but, for any brand, form an integral part of identity as well as reputation. The research cited below supports their importance: Reputation Value: 63% of a company’s market value is bound to its reputation Customer Behavior: 99% of online shoppers have read reviews for a local business at least once Local Knowledge: 81% report using Google Reviews as a factor in forming an opinion about a local business From Business Influence, some reviews power many aspects of a company – Search Engine Optimization: Positive reviews generate more online visibility and improve the search results so that the potential customer will be able to locate and interact with the brand more easily. Consumer Confidence: Good ratings are social proof, leaving the minds of customers, confident that new or small businesses are authentic and worth trusting. Buying Decisions: Adding product reviews to landing pages, emails, and ads leads to a higher conversion rate. Improvement Feedback: Reviews provide insights about customer satisfaction in what could be improved within a business. Using such feedback helps with customer loyalty and revenue creation. Overall, online reviews are fundamental in shaping the reputation of a business, which directly affects its competitiveness within the market.  The biggest brands therefore come up with strategies of handling online reviews that will enable them to control their reputation. 4 Benefits of Effective Online Review Management Effective online review management brings about several advantages for businesses. Some of the advantages associated with effective online review management include the following 1. Building Trust and Confidence Online reviews are effective word of mouth. A Bright Local survey reveals that 98 percent of consumers read reviews online, while 46% stated that online reviews are the most important factor in forming their opinion about a business.  Responding to both positive and negative reviews shows that the business is genuine and truly seeks input from customers. 2. Strategic Insights The review gives critical information regarding the level of satisfaction with the product.  Marked areas of improvement provide potential avenues for improvement in product development and marketing teams, as this feedback loop equips them with ideas on how to better the product. 3. Enhanced Customer Retention Answering a complaint and crediting the customer for positive comments can also help the business retain its customers.  Proactive interaction shows that the business cares for feedback input and is working towards improving the customer’s experience.  Recommendations on social media can be one of the best user-generated content that helps influence users. 4. Competitive Advantage A brand and its competition will always have feedback that depicts the strengths and weaknesses of the brand.  The business can notice the area in which opportunities lie through listening to reviews.  For instance, when customers continuously complain that a competitor’s customer service is poor, it presents an opportunity for your brand to become a good one. These include building trust and loyalty, strategic insights through online reviews, and having an edge over competition, thus driving business success. 7 Steps For Monitoring Online Reviews Building a Review Management Strategy begins with the following seven crucial steps: Steps for building an effective review management strategy:  1. Establish and Enhance Your Business Listings Across Platforms First and foremost, get your business on local review sites, most importantly Google Business Profile, to get more visibility on the search results.  An optimized profile can increase the chances of appearing in searches, thereby leading customers to your business.  Don’t forget industry-specific sites for your audience either, such as Booking.com for the hospitality industry or Zomato for restaurants. Optimization Tips: Exact Information: You need to get the name, address, phone number, and operating hours to be consistent on all media channels. Visual appeal: Implement high-quality images of the products or services to stand out on

How do you really know if your customers will enjoy your product or service?  That’s where customer satisfaction surveys come in!  These are very powerful instruments and can tell you how well a business meets customer expectations, raises areas requiring improvement, and even develops customer loyalty.  You can find out what your customers think and feel by asking the right questions, which will make you better informed on how to improve their experience.  But what are the best questions to ask?  Let’s go through 60+ examples that help change how you understand and improve customer satisfaction! What is a Customer Satisfaction Survey? A customer satisfaction survey is also known as a CSAT survey wherein various businesses use the questionnaire as a significant tool in measuring and understanding the emotions that customers feel about the products, services, and overall experience of availing themselves with the company.  The surveys are more comprehensive and have been designed to induce multiple objectives such as determining customer preferences, identifying behavioral patterns, mapping user journeys, or evaluating the success of specific solutions.  Companies typically distribute these surveys via various channels, such as pop-ups in the app, chatbots, email campaigns, and so on. The Importance of Customer Satisfaction Survey Customer satisfaction surveys are critical for businesses to listen to and leverage customer feedback to drive their growth.  6 significant reasons that speak to the importance of customer-centric organizations are:    1. Negative Experiences Companies can take remedial steps to improve the overall customer experience once negative experiences are found through customer satisfaction surveys to ultimately create customer loyalty. 2. Measuring Customer Loyalty By using customer satisfaction surveys, the companies can be able to measure the likelihood of loyal customers.  The values obtained from such answers are fundamental to companies interested in maximizing their customer retention strategy. 3. Customer Trend Detection  Surveys help firms track customer satisfaction over time. If multiple customers are complaining about similar matters, it would indicate a form of market trend the firm ought to be sensitive to maintain its customers while attracting new ones. 4. Better Competition Organizations that regularly conduct surveys about customer satisfaction and act upon them will end up with the upper hand in the competition since they will have listened better to the needs of their customers and fulfilled these needs better than the competing organization. 5. Validating Business Decisions This is a pathway to validating business strategies so that decisions are not made on assumptions but on the actual needs of the customers. 6. Influencing the Lifecycle of the Customer Those customers can be retained, delighted, and encouraged to make additional purchases who have opinions. On the other hand, losing high-value customers is at stake. Bottom Line, Customer Satisfaction Surveys: An Important Tool for Gathered Insights Critical for Customer Satisfaction and Loyalty. 60+ Examples of Customer Satisfaction Survey Questions 1. Examples of Customer Experience Survey Questions How would you rate your overall experience with us? Would you remember a recent instance where you have had a really good experience with us? Are you satisfied with the speed and quality of our service? How easy or difficult was it for you to find what you needed on our website or mobile app? Was there any problem in the buying or checkout process? Was the product or service you bought in line with expectations? Very likely How would you rate the smoothness of your experience with our product or service overall? On a scale from 1 to 5, how would you rate the smoothness of your experience with our product or service overall? How easy was it for you to find what you needed? 2. Examples of Customer Sentiment Questionnaire On a scale from Very Unlikely to Very Likely, how likely are you to continue using our product or service in the future? On a scale of 1 to 10, how satisfied are you with our product or service? Does our product or service contribute to meeting the goals of a [job title]? Are there specific features in our product or service that you appreciate the most? How difficult was it to use our product or service? Do you think that our product or service offers good value for the money? How often do we adapt our products or services to your needs as a [job title]? How many times? Not much? Not all? None at all?  Rate that: 1, 2, 3, 4, 5. 3. NPS Surveys and Customer Loyalty Questions On a scale of 0 to 10, how likely are you to recommend our company to others? For Detractors: End If you rated us [customer’s rating]. What can we do differently? For Passives: What would make you any more likely to recommend our product or service? For Promoters: What do you like most about our product or service? How do you think our product, service, or company compares to competing companies? How often do you talk about or recommend our products/services to others? On a scale from ‘Never’ to ‘Very Often’ Will our company be your first choice for similar needs in the future? How likely are you to switch to a competitor if they offered a similar product/service? 4. Questions for Collecting Product Feedback How often do you use our product/service? What goals or tasks do you typically use our product/service for? Has our product/service reduced your daily chores somehow? How satisfied are you with [specific feature]? Would you like for us to do anything about improving on [specific feature]? Would you mind sharing a testimonial or review of our product/service? What suggestions do you have for an easier user interface or design? How important is each of the following features? 5-point scale: Not important at all to Extremely important. 5. Customer Service Satisfaction Questions How would you rate our customer service team’s responsiveness? Was your problem or ticket fully addressed by the customer service team? Do you recall an interaction with our customer service team where everything went well? Were our self-service resources and FAQs helpful

Have you ever wondered what shapes your experience with a brand – from the first time you hear about it to your last interaction? Every step of that journey involves what we call Customer Touchpoints: The Key to Seamless Experiences. Customer touch points are key points where customers interact with a business, whether by browsing a website, reading a marketing email, or just negotiating with customer service. But how do businesses find and optimize those touchpoints so that everyone delivers a seamless, positive experience? Let’s dig into identifying real touchpoints and improving each stage of the customer journey! What are Customer Touchpoints?   Customer touchpoints are all customer interactions with a brand along its journey; it means all moments-from first awareness up and through any needed support a customer may require after the sale.  Touchpoints can be either direct or touch. Every touchpoint significantly influences the shaping of the customer’s experience and perception of the brand, finally resulting in loyalty and satisfaction. Why are Customer Touchpoints Important?   Identifying and writing down these touchpoints in a customer journey map is an activity that can help organizations pinpoint areas for improvement.  Customer touchpoints are so significant for businesses as they reflect the amount of contacts that customers make with a brand during their journey.  This process of mapping, in this sense, helps the marketing, sales, and customer support teams become aware of where friction may be happening: slow web pages or unresponsive customer care, to name a few, which could comprise a boundary to experience.  Solving such problems will create smooth flows throughout a customer’s journey and eventually result in higher satisfaction. Touchpoints can be segmented into three stages : 1) Pre-sale- The first contacts through advertisements and other social media interactions 2) During purchase- They comprise the activities during the sale process with the client representatives and at the checkout stage. 3) After Sale- These are the interactions after selling to the customer: customer service, follow-up questionnaires, and loyalty programs. Knowledge of touch points enables brands to fine-tune their strategies in such a way that every contact is positive in influencing the customer’s experience. These interactions significantly have an impact on customer experience and even purchasing decisions.  Research has shown that 73% of consumers point to customer experience as an important factor in their purchasing decisions. Knowing and determining touchpoints that are likely to discourage customers opens the opportunity for making it better or eliminating them for more customer satisfaction.  3 reasons why customer touchpoints are very important: 1. Enhanced Customer Retention   Any business’ key metric is customer retention, and touchpoints play a very significant role in that function.  If customers have pleasant experiences at all points of a touchpoint – you are buying it, you are getting your product, or you are seeking support – they tend to come back for their next purchase.  This is because loyal customers already know your brand, and trust your products, and not much marketing is required to win them over again. 2. Brand Loyalty    Brand loyalty stems from repeated, consistent positive contact across customer contact points. When customers perceive value and have their needs met through personalized marketing, responsive customer service, or high-quality products, customers are more likely to choose your brand over competitors.  Loyalty from satisfied customers turns into repeat business and brand advocates.  This serves the loyal customers by allowing them to share their experiences with their friends and families, meaning that the loyal customers serve as excellent sources of word-of-mouth marketing, which can get you new customers at no additional cost of advertisement. 3. Elevating Post-Sales Support    Indeed, a post-purchase stage is as vital for the customer journey as the pre-purchase and purchase stages.  Controlling touchpoints with a customer after his or her sales, such as, for instance, customer support communications, follow-up contacts, and feedback solicitations, can highly increase the satisfaction from doing business with a seller.  A well-honed customer journey ensures the answers to the inquiry are received in good time so that issues get resolved in the shortest possible time, and there is an increased likelihood that a customer returns to the same vendor.  This responsiveness not only ensures the retention of customers but also impresses a positive reputation for the brand.  Customers who feel supported after buying will often give good reviews about the brand, recommend others to use the brand, and keep coming back for more purchases. 5 Tips to Identify Customer Touchpoints Know your touchpoints if you are to sustain your customers and improve customer experience. Here’s a simple approach to help you realize those interactions: 1. Understand Your Customers and Their Needs Start with an investigation and survey of your customers and see what is the perception of your target market.  This would provide you with a crystallized version of buyer personas where it reflects the multipart needs of your audience. If you are an interior designer, and your clients mainly find you online, most probably your first touches will be from search ads and content online.  And doing these initial touches much better can create a much longer-lasting impression. 2. Analyze Customer Interactions Review the current touchpoints and determine how many are most utilized by your customers. Whether they prefer to connect to your business on social media, your website, or other channels, determine this. You may also directly ask customers about which engagement avenues they prefer through surveys. 3. Map the Customer Journey With an outline of your current touch points, you should build a customer journey map detailing the whole process.  For the sake of your buyer persona, where have they come to realize what their problem is? How do they start researching some solutions? How might they come across your business?  This mapping of their interaction will include where their interactions started, how long their interactions are during the purchasing phase, and afterward for post-purchase interaction.  Awareness of the customer experience at each touch point is key to understanding pain points along the journey. 4.

With the digital lifestyle of consumers, it is crucial today for them to be able to shop through multiple channels without any hiccups. Omnichannel strategies thus have emerged to integrate both online and offline touchpoints in perfect harmony for businesses to deliver such seamless expectations for growth. Omnichannel solutions can help bring great brand loyalty and higher sales due to a unified and more personal experience towards customers while keeping those ahead of the curve. Genuinely implementing an omnichannel approach to a business strategy requires that firms invest considerable amounts in technology to ensure seamless channels. There are usually customer data management platforms, unified commerce solutions, marketing automation tools, and mobile optimization techniques. The company needs to, in addition, be focused on customer service and maintain and ensure that the message and branding are consistent at every touchpoint. What Are Omnichannel Solutions? The omnichannel solution is designed to provide seamless and consistent customer experience across in-store, online, mobile, and social media touchpoints. Such solutions incorporate various systems and processes to ensure seamless customer engagement with a brand, without any disruption or inconsistency. Omnichannel solutions aim to remove barriers across channels to create a more cohesive and tailored experience for the customer. Businesses can build closer relationships with their customers when there is a consistent brand message and customer journey across all touchpoints; further, the provision of such an experience will have loyal and, consequently, selling clients. Suppose you are a customer of a bank. Today, you can operate accounts online, pay bills and transfer money directly from the website or the mobile application of the bank. You may even visit the branch to talk to the customer care personnel or perform direct money transactions. The omnichannel solution of the bank will give you an integrated experience across all channels. You initiate a transaction online and now require support. The online initiation gets picked up seamlessly for the continuation of that transaction in the branch. It also empowers the bank to access the data of cross-channel interactions and customize its offerings accordingly for relevant recommendations. Understanding Omnichannel Solutions: Key Pointers Omnichannel solutions represent the strategies that harmonize online and offline channels to one unifying customer experience. Key pointers: Customer-centric: Centered on a seamless and cohesive customer experience across every channel. Integrated Channels: Integrates online and offline channels together to form a unified journey. Data-driven: Characterized by using customer data for personalization of interactions and optimal operations. Critical elements: Single customer view: All customer data is accessible from every channel. Consistent branding: The brand’s message is consistent in all touchpoints. Integrated inventory management: Real-time visibility into the inventory across the online and offline channels. Personalized recommendation: Using customer data to offer relevant recommendations to customers. Mobile optimization: Optimizing customer experience for mobile devices Why Does the Customer Need Omnichannel Solutions? Customer satisfaction: Omnichannel solutions meet customers’ expectations for a seamless experience. Competitive advantage: Companies that realize that omnichannel solutions will be able to differentiate themselves in the marketplace. Increased sales: A good customer experience with omnichannel solutions can add even higher sales. Good customer loyalty: A good omnichannel experience also brings about customer loyalty and repeat business. Data-driven insights: Great data generated by such omnichannel solutions enable optimal marketing and operational decisions.  In the simplest words, omnichannel solutions create a cohesive and personalized customer experience that crosses traditional boundaries. Omnichannel solutions provide a seamless customer experience across multichannel usage, such as online, mobile, and in-store environments. They help meet the evolving expectations of today’s customers, who want the same experience across different channels of communication. Types of Omnichannel Solutions E-commerce Platforms: These provide an infrastructure for online sales, and they can also be integrated with other channels. Customer Relationship Management (CRM) Systems: CRMs manage centralized customer data, hence allowing for personalization across channels. Order Management Systems: OMSs optimize order processing, inventory control, and fulfillment. Point of Sale Systems: POS systems process transactions in the physical stores but might also be linked with the sales channel online. Mobile Apps: The mobile app allows a brand to sell easily while interacting with consumers. Social media integration: Social media can help businesses connect with customers and make sales. Live Chat and Chatbots: They ensure real-time customer service and support. Loyalty Programs: Rewarding customers with their purchases, driving repeat business Analytics Tools: Allow businesses to track customer behavior, determine performance by using data, and make informed business decisions. Key Elements to Effective Omnichannel Commerce 1. Flexible IT Architecture Composable Commerce: Modular architecture methodology that gives flexibility and scalability to build out e-commerce platforms. Microservices: Separate pieces that would then be composed together to create a solution fit for the purpose. Headless Commerce: Freeing the front end from the back end to allow more flex and agility. 2. B2B and B2C e-commerce platforms User-friendly interface: Platform which is not too difficult for use by customers as well as by administrators. Interface abilities: Its capacity to integrate with other systems like payment gateway, inventory management, CRM, etc. Specific characteristics: Advanced customer segmentation, personalized offers, and multiple shopping carts tend to apply particularly in B2B. In the case of B2C, few are easy checkout, product recommendations, and loyalty programs may be applicable. 3. Cloud Services Infrastructure as a Service (IaaS): It will provide scalability for both computing and storage resources. Platform as a Service (PaaS): It would be used in developing as well as running the application. Machine Learning Services: Provides an interface to create and execute applications that utilize complex algorithms. API Management: This enables data exchange between different channels and systems. 4. System Integration Integration Platform: This is a tool that will allow connecting as well as synchronization of multiple systems Data Flow: Suitable flow of data between the channel and the system engaged Personalization: An integration solution custom-made to fit every business need 5. Business Intelligence Tools Customer behavior, preference, buying history. It is the results of the representations in the forms of dashboards and reports that give insight. Data integration: this enables the centralization

Top 30 Startups in India – 2024 Indian innovation hub Nurturing the budding ecosystem of start-ups, these agile ventures are revolutionizing industries, creating jobs, and shaping the nation’s future. But which ones are leading the change? Who are the visionaries behind these ground-breaking ventures? Join us as we plunge into the vibrant world of Indian start-ups and unveil the top 30 companies making their mark. Be prepared to be amazed by the stories of entrepreneurs who are daring to dream big and turn their ideas into reality! Top 30 Startups in India Sr no. Start-up Valuation Headquarters 1 CRED $6.4 billion Bengaluru 2 Livspace $1 billion Bengaluru 3 PharmEasy $5.6 billion Mumbai 4 Digit Insurance $3.5 billion Bengaluru 5 Meesho $3.9 billion Bengaluru 6 Groww $3 billion Bengaluru 7 Nykaa $7.4 billion Mumbai 8 Urban Company $2 billion Gurugram 9 Dream 11 $8 billion Mumbai 10 Swiggy $10.7 billion Bengaluru 11 JusPay $460 million Bengaluru 12 Jupiter $700 million Mumbai 13 Delhivery $4.2 billion Gurugram 14 Slice $1.8 billion Unicorn Bengaluru 15 Apna $1.1 billion Unicorn Bengaluru 16 Practo $418 Million Bengaluru 17 Boat $1.4 billion Gurugram 18 Ola $5 billion Bengaluru 19 BYJU’s $2 billion Bengaluru 20 Ather $2 billion Bengaluru 21 Phone Pe $12 billion Bengaluru 22 Licious $1 billion Unicorn Bengaluru 23 Policy Bazaar $1.5 billion Gurugram 24 Razorpay $7.5 billion Bengaluru 25 Paytm $16 billion Noida 26 Big Basket $3.2 billion Bengaluru 27 Flipkart $37.6 billion Bengaluru 28 MyGlamm $1.2 billion Mumbai 29 Zomato $30 billion Gurugram 30 UpGrad $2.25 billion Mumbai 1) CRED- $6.4 Billion Valuation It is a fintech startup that has its origins in Bengaluru, India, which rewards users for paying their credit card bills on time.  CRED is a platform where you can pay your credit card bills and get rewarded for it. It has also created a new model where users get “CRED coins” when they pay their bills through the CRED app. The company has gained popularity by shooting up rapidly and is now one of the most valuable startups in India. Key Facts about the company – Founded in: 2018 Founder: Kunal Shah Number of Employees: 1,757 Current Valuation: $6.4 billion Controversies: Overvalued, lacks clear monetization strategy  The company has multiple rounds of investors, including Sequoia Capital India, DST Global, Tiger Global, and GIC Singapore. Future Plans:  Expand customer base and ecosystem through CreditVidya, Happay, HipBar, Spenny and Kuvera. Lends further credence to the expansion of its lending and wealth tech offerings. Within a matter of a couple of years, CRED has metamorphosed from a startup to an outright fintech unicorn.  This speaks to a new model and strong execution. However, the company is severely challenged in justifying its valuation as well as demonstrating a clear path to profitability. 2) Livspace- $1 Billion valuation LivSpace is the Indian home interior and renovation platform, launched in 2014. It is said to provide all-round home designing and furnishing services.  The company develops a marketplace from which homeowners can get in touch with interior designers and sellers, thereby simplifying the renovation of homes. Key Facts about the company  Founded in: 2014 Founders: Anuj Srivastava, Ramakant Sharma Employees: Nearly 1,000 Raised Funds: $184 million Current Valuation: Said to be around $1 billion unicorn  Controversies: The grievances of some customers, vendors, and even former employees have been interpreted in a very negative way due to delays in completing projects, substandard quality of work, non-payment of dues, and hard-selling tactics on customers.  Cheaper materials than promised are used and some bills are forged to show more money earned. Future Plans Despite all this, Livspace has plans to increase its services across more cities in India and various international markets.  The company also focuses on upgrading its technology platform for better customer experience and smooth operation. The Investors include Kharis Capital, Venturi Partners, Bessemer Venture Partners, Jungle, Ventures and others. Livspace offers two main services: Livspace Select for modular products and Livspace Vesta for complete home interiors. 3) PharmEasy- $5.6 Billion Valuation PharmEasy is a store and online pharmacy in India, dealing with OTC products, diagnostic tests, and medical equipment. Despite these vulnerabilities, it has managed to overcome major losses and a high debt-equity ratio, focusing solely on profitability and stabilization of funds through the recently oversubscribed. Key Facts about the company – Founded in: 2015 Founders: Dhaval Shah, Dharmil Sheth, Harsh Parekh, Siddharth Shah, and Hardik Dedhia Employees: 501-1000 Current Valuation: $5.6 billion Controversies:  Came under critical analysis over financial performance and the debt-equity ratio. Future Plans:   PharmEasy will focus on profitability and stabilization of finances by raising ₹3,500 crore through the rights issue. Some of its notable investors include Bessemer Venture Partners, Temasek Holdings, B Capital Group, F-Prime Capital, and Manipal Group. During the COVID-19 pandemic, the company became an essential service and that has shown to be one of the reasons for the growth in the company.  The competitors to the Indian PharmEasy are 1mg and Netmeds. 4) Digit Insurance-  $3.5 Billion Valuation Digit Insurance is an insurance company established in the year 2016 that envisions making insurance products easy for everyone so the perspective of insurance products could change among people. Digital Insurance raised its first funding in the year 2020, where Indian celebrity couple Virat Kohli and Anushka Sharma have also infused their $340K. It had to deal with challenges like low penetration of insurance in India, among others.  It had to compete with traditional insurers, who would be increasing their product portfolio and customer experience through technological advancement. Key Facts about the company – Founded in: 2016  Founder: Kamesh Goyal Employees: 1001-5000 Total Funding: More than $540 million Current Valuation: About $3.5 billion Future Plans: Expand product offerings and improve customer experience through technology. The reason is more than 20 lakh Indian population have bought illness insurance against COVID-19 and other diseases like malaria, chikungunya, dengue, and others.  The list of its investors includes Fairfax Financial Holdings, A91 Partners, TVS Capital Funds, Faering Capital, and others. 5) Meesho- 

Hashtag use was on the increase across social media platforms Instagram and X. Brands employed the use of branded, custom hashtags for aggregation of relevant content as well as facilitation of a conversation between related matters. There exist paid tools that can track hashtag popularity even though their use is predominantly pay-based. A comprehensive package set with a dash of strategic thinking is thus a potent way to track and discover hashtags. Try different packages and sets of tools, starting with free trials to discern which tool will best fit your needs. 20 Best Hashtag Tracker Tools SR NO. Tool Name Pricing Tiers Key Features Channels 1 Locobuzz Customisable Advanced Tracking, Real-time Monitoring, Sentiment Analysis, Competitor Analysis, Influencer Identification, Customisable Dashboard Facebook, Instagram, Twitter, LinkedIn, YouTube, and more 2 Sprout Social Starts at $249/mo Twitter Trends Report, Hashtag Tracking in Feeds, Outgoing & Inbound Post Tagging Facebook, Twitter, Instagram, LinkedIn, YouTube, Pinterest, TikTok, Google My Business, Reddit, WeChat, Tumblr, Weibo 3 Digimind Not Specified Brand Listening, Online Reputation Insights, User-Generated Content Analysis Facebook, Salesforce, Google Data Studio, Microsoft SharePoint, Microsoft Teams 4 Brand24 $79 (Individual) – $399 (Enterprise) Comprehensive Analytics, Hashtag Alerts, Influencer Monitoring, Most Active Authors Slack, Facebook, Instagram, LinkedIn, Spotify, Telegram, Reddit, TikTok, Twitter, Medium, Quora, YouTube, Twitch, Blogger, Google News, Yahoo News, Bing News 5 Iconosquare Starts at $29/mo Industry Benchmarking, Hashtag Insights, Automated Monthly Reports Instagram, Facebook, Twitter, LinkedIn, TikTok, Capterra, AgencyAnalytics 6 Agorapulse Starts at $49/mo Track Any Hashtag, Hashtag Reports, Listening Reports, Hashtag Groups Facebook, YouTube, Instagram, Twitter, Canva, TikTok, LinkedIn, Meta for Business, Google Analytics, Google Business Profile 7 Flick Starts at $13.60/mo Instagram Optimization, Access Anywhere, Top Post Monitoring Instagram, Facebook, TikTok, LinkedIn, Twitter, Google Drive, Dropbox, OneDrive, Buffer 8 YouScan.io Starts at $299/mo Hashtag Analytics, Influencer Discovery, Hashtag Performance Alerts Instagram, Facebook, Twitter, LinkedIn, TikTok 9 BuzzSumo $159/mo – $999/mo Comprehensive Monitoring with Hashtags, Competitive Intelligence, Keyword Alerts with Hashtags Facebook, Twitter, Instagram, YouTube, TikTok, Buffer, Slack, Reddit, Pinterest 10 BrandMentions $79/mo – $399/mo Track Hashtag Performance, Identify Top Influencers, New Target Groups Slack, RSS Feeds, Webhooks, Zappier, Microsoft Teams, Hootsuite, Sprout Social, Buffer 11 Talkwalker Unspecified Real-Time Hashtag Tracking, Benchmark Against Competitors, Discover Channels & Influencers Twitter, Facebook, Instagram, YouTube, Google Analytics 360, Tableau, Hootsuite, Meta for Business, Trustpilot 12 Keyhole $63/mo – $833/mo Multi-Network Hashtag Tracking, Real-Time Impact Measurement, Comprehensive Social Insights Facebook, Instagram, Twitter, TikTok, LinkedIn, YouTube, Pinterest, Google Analytics, Salesforce, HubSpot 13 Twitter Search N/A Sentiment Tracking, Popular Hashtag Identification, Hashtag Filtering N/A 14 TweetDeck (Formerly Twitter Pro) Starts at $8/mo Full Post Composer, Advanced Search, New Column Types Twitter, Buffer, Hootsuite, Google Analytics, Zapier 15 Social Searcher Free (Limited) – €3.49/mo – €19.49/mo Premium Actionable Social Analytics, Popular Hashtags, Sentiment Analysis Facebook, Twitter, YouTube, Instagram, Reddit, Tumblr, Flickr, Dailymotion, Vimeo 16 #OneMillionTweetMap N/A Real-time Visualization, Cluster View, Keyword/Hashtag Search, Time Filter, Sentiment View Twitter, Maptimize, Google Analytics 17 All Hashtag N/A Category Popularity, Hashtag Recommendations, Overall Popularity Facebook, X (Twitter), Pinterest, Instagram, TikTok, Slack 18 Hashtagify $29/mo – $399/mo Prime Trackers, Monitor Hashtag Performance, Optimize Hashtag Marketing X (Twitter), Instagram, Hootsuite, Sprout Social, Buffer 19 Hashtracking $60/mo – $1800/mo Explore Recent Data, Track, Share, and Store, Past, Present, and Future Tracking, Identify Influencers X (Twitter), Instagram, Facebook, LinkedIn, Hootsuite, Buffer, Google Analytics, Adobe Analytics 20 RiteTag Starts at $49/year Seamless Integration, Exceptional Hashtag Suggestions, Intuitive X (Twitter), Instagram, Facebook, LinkedIn, Hootsuite, Buffer, Loomly, Sprout Social, Google Analytics, Bitly 1. Locobuzz Locobuzz is a comprehensive SaaS platform, offering significant hashtag tracking and analysis capabilities. Being the industry leader, Locobuzz gives businesses tremendous insights into their social media performance and helps in fine-tuning hashtag strategy. Key features: Advanced Hashtag Tracking: Locobuzz enables you to track multiple hashtags at once, providing in-depth analytics of the way they are performing over time. Real-Time Monitoring: Keep track of the most recent conversations around your brand or industry, using real-time hashtag monitoring. Sentiment Analysis: Find out the sentiment of the relevant mentions and hashtags, which enables you to know the overall feeling your target is having towards your brand or products. Competitor Analysis: Observe what your competitors are using on their hashtags and compare this performance with yours, thus giving you insight into the areas that you might be lacking. Influencer Tracking: Find influencers using your target hashtags and reach out to them to get wider wings. Customisable Dashboards: Create personalised dashboards to view your hashtag performance data in a format of your choice. Pricing – Customized Plans: With flexible pricing plans that are created to fit your specific needs and budget, Locobuzz is one to look out for. Free Demo :  A free demo is on offer to have direct access to experience the functionalities offered by this platform. Channels – Absolute coverage: Locobuzz covers all of social media and a thousand more. These include platforms like Facebook, Instagram, Twitter, LinkedIn, YouTube, and many more.  Hence, Locobuzz is very powerful with hashtag tracking and analysis features, which provide a wide range of features for businesses to optimise their social media strategy. With its advanced capabilities and customisability, Locobuzz can give you an insight into your audience, monitor your competitors, and let you make overall improvements in your social media performance. 2. Sprout Social Sprout Social is a potent tool,providing an all-in-one suite of social media management, marketing, customer care, data and intelligence, and employee advocacy solutions to companies.  From its portfolio of products, the company offers businesses robust hashtag tracking capabilities. Using these, you can determine the most effective hashtags for your social content strategy to heighten your reach and grow your following. Once the algorithms behind such hashtags are identified, you can put them to work to increase the size of your social footprint. Key features: Twitter Trend Report: Explore the hashtags that contain your brand and words to make data-informed decisions. Hashtag tracking in feeds: Track critical keywords contained in the used hashtags on social media feeds to join the conversation. Outbound and Inbound Posts: Tag scheduled social