Have you ever wondered what shapes your experience with a brand – from the first time you hear about it to your last interaction? Every step of that journey involves what we call Customer Touchpoints: The Key to Seamless Experiences. Customer touch points are key points where customers interact with a business, whether by browsing a website, reading a marketing email, or just negotiating with customer service. But how do businesses find and optimize those touchpoints so that everyone delivers a seamless, positive experience? Let’s dig into identifying real touchpoints and improving each stage of the customer journey! What are Customer Touchpoints?   Customer touchpoints are all customer interactions with a brand along its journey; it means all moments-from first awareness up and through any needed support a customer may require after the sale.  Touchpoints can be either direct or touch. Every touchpoint significantly influences the shaping of the customer’s experience and perception of the brand, finally resulting in loyalty and satisfaction. Why are Customer Touchpoints Important?   Identifying and writing down these touchpoints in a customer journey map is an activity that can help organizations pinpoint areas for improvement.  Customer touchpoints are so significant for businesses as they reflect the amount of contacts that customers make with a brand during their journey.  This process of mapping, in this sense, helps the marketing, sales, and customer support teams become aware of where friction may be happening: slow web pages or unresponsive customer care, to name a few, which could comprise a boundary to experience.  Solving such problems will create smooth flows throughout a customer’s journey and eventually result in higher satisfaction. Touchpoints can be segmented into three stages : 1) Pre-sale- The first contacts through advertisements and other social media interactions 2) During purchase- They comprise the activities during the sale process with the client representatives and at the checkout stage. 3) After Sale- These are the interactions after selling to the customer: customer service, follow-up questionnaires, and loyalty programs. Knowledge of touch points enables brands to fine-tune their strategies in such a way that every contact is positive in influencing the customer’s experience. These interactions significantly have an impact on customer experience and even purchasing decisions.  Research has shown that 73% of consumers point to customer experience as an important factor in their purchasing decisions. Knowing and determining touchpoints that are likely to discourage customers opens the opportunity for making it better or eliminating them for more customer satisfaction.  3 reasons why customer touchpoints are very important: 1. Enhanced Customer Retention   Any business’ key metric is customer retention, and touchpoints play a very significant role in that function.  If customers have pleasant experiences at all points of a touchpoint – you are buying it, you are getting your product, or you are seeking support – they tend to come back for their next purchase.  This is because loyal customers already know your brand, and trust your products, and not much marketing is required to win them over again. 2. Brand Loyalty    Brand loyalty stems from repeated, consistent positive contact across customer contact points. When customers perceive value and have their needs met through personalized marketing, responsive customer service, or high-quality products, customers are more likely to choose your brand over competitors.  Loyalty from satisfied customers turns into repeat business and brand advocates.  This serves the loyal customers by allowing them to share their experiences with their friends and families, meaning that the loyal customers serve as excellent sources of word-of-mouth marketing, which can get you new customers at no additional cost of advertisement. 3. Elevating Post-Sales Support    Indeed, a post-purchase stage is as vital for the customer journey as the pre-purchase and purchase stages.  Controlling touchpoints with a customer after his or her sales, such as, for instance, customer support communications, follow-up contacts, and feedback solicitations, can highly increase the satisfaction from doing business with a seller.  A well-honed customer journey ensures the answers to the inquiry are received in good time so that issues get resolved in the shortest possible time, and there is an increased likelihood that a customer returns to the same vendor.  This responsiveness not only ensures the retention of customers but also impresses a positive reputation for the brand.  Customers who feel supported after buying will often give good reviews about the brand, recommend others to use the brand, and keep coming back for more purchases. 5 Tips to Identify Customer Touchpoints Know your touchpoints if you are to sustain your customers and improve customer experience. Here’s a simple approach to help you realize those interactions: 1. Understand Your Customers and Their Needs Start with an investigation and survey of your customers and see what is the perception of your target market.  This would provide you with a crystallized version of buyer personas where it reflects the multipart needs of your audience. If you are an interior designer, and your clients mainly find you online, most probably your first touches will be from search ads and content online.  And doing these initial touches much better can create a much longer-lasting impression. 2. Analyze Customer Interactions Review the current touchpoints and determine how many are most utilized by your customers. Whether they prefer to connect to your business on social media, your website, or other channels, determine this. You may also directly ask customers about which engagement avenues they prefer through surveys. 3. Map the Customer Journey With an outline of your current touch points, you should build a customer journey map detailing the whole process.  For the sake of your buyer persona, where have they come to realize what their problem is? How do they start researching some solutions? How might they come across your business?  This mapping of their interaction will include where their interactions started, how long their interactions are during the purchasing phase, and afterward for post-purchase interaction.  Awareness of the customer experience at each touch point is key to understanding pain points along the journey. 4.

With the digital lifestyle of consumers, it is crucial today for them to be able to shop through multiple channels without any hiccups. Omnichannel strategies thus have emerged to integrate both online and offline touchpoints in perfect harmony for businesses to deliver such seamless expectations for growth. Omnichannel solutions can help bring great brand loyalty and higher sales due to a unified and more personal experience towards customers while keeping those ahead of the curve. Genuinely implementing an omnichannel approach to a business strategy requires that firms invest considerable amounts in technology to ensure seamless channels. There are usually customer data management platforms, unified commerce solutions, marketing automation tools, and mobile optimization techniques. The company needs to, in addition, be focused on customer service and maintain and ensure that the message and branding are consistent at every touchpoint. What Are Omnichannel Solutions? The omnichannel solution is designed to provide seamless and consistent customer experience across in-store, online, mobile, and social media touchpoints. Such solutions incorporate various systems and processes to ensure seamless customer engagement with a brand, without any disruption or inconsistency. Omnichannel solutions aim to remove barriers across channels to create a more cohesive and tailored experience for the customer. Businesses can build closer relationships with their customers when there is a consistent brand message and customer journey across all touchpoints; further, the provision of such an experience will have loyal and, consequently, selling clients. Suppose you are a customer of a bank. Today, you can operate accounts online, pay bills and transfer money directly from the website or the mobile application of the bank. You may even visit the branch to talk to the customer care personnel or perform direct money transactions. The omnichannel solution of the bank will give you an integrated experience across all channels. You initiate a transaction online and now require support. The online initiation gets picked up seamlessly for the continuation of that transaction in the branch. It also empowers the bank to access the data of cross-channel interactions and customize its offerings accordingly for relevant recommendations. Understanding Omnichannel Solutions: Key Pointers Omnichannel solutions represent the strategies that harmonize online and offline channels to one unifying customer experience. Key pointers: Customer-centric: Centered on a seamless and cohesive customer experience across every channel. Integrated Channels: Integrates online and offline channels together to form a unified journey. Data-driven: Characterized by using customer data for personalization of interactions and optimal operations. Critical elements: Single customer view: All customer data is accessible from every channel. Consistent branding: The brand’s message is consistent in all touchpoints. Integrated inventory management: Real-time visibility into the inventory across the online and offline channels. Personalized recommendation: Using customer data to offer relevant recommendations to customers. Mobile optimization: Optimizing customer experience for mobile devices Why Does the Customer Need Omnichannel Solutions? Customer satisfaction: Omnichannel solutions meet customers’ expectations for a seamless experience. Competitive advantage: Companies that realize that omnichannel solutions will be able to differentiate themselves in the marketplace. Increased sales: A good customer experience with omnichannel solutions can add even higher sales. Good customer loyalty: A good omnichannel experience also brings about customer loyalty and repeat business. Data-driven insights: Great data generated by such omnichannel solutions enable optimal marketing and operational decisions.  In the simplest words, omnichannel solutions create a cohesive and personalized customer experience that crosses traditional boundaries. Omnichannel solutions provide a seamless customer experience across multichannel usage, such as online, mobile, and in-store environments. They help meet the evolving expectations of today’s customers, who want the same experience across different channels of communication. Types of Omnichannel Solutions E-commerce Platforms: These provide an infrastructure for online sales, and they can also be integrated with other channels. Customer Relationship Management (CRM) Systems: CRMs manage centralized customer data, hence allowing for personalization across channels. Order Management Systems: OMSs optimize order processing, inventory control, and fulfillment. Point of Sale Systems: POS systems process transactions in the physical stores but might also be linked with the sales channel online. Mobile Apps: The mobile app allows a brand to sell easily while interacting with consumers. Social media integration: Social media can help businesses connect with customers and make sales. Live Chat and Chatbots: They ensure real-time customer service and support. Loyalty Programs: Rewarding customers with their purchases, driving repeat business Analytics Tools: Allow businesses to track customer behavior, determine performance by using data, and make informed business decisions. Key Elements to Effective Omnichannel Commerce 1. Flexible IT Architecture Composable Commerce: Modular architecture methodology that gives flexibility and scalability to build out e-commerce platforms. Microservices: Separate pieces that would then be composed together to create a solution fit for the purpose. Headless Commerce: Freeing the front end from the back end to allow more flex and agility. 2. B2B and B2C e-commerce platforms User-friendly interface: Platform which is not too difficult for use by customers as well as by administrators. Interface abilities: Its capacity to integrate with other systems like payment gateway, inventory management, CRM, etc. Specific characteristics: Advanced customer segmentation, personalized offers, and multiple shopping carts tend to apply particularly in B2B. In the case of B2C, few are easy checkout, product recommendations, and loyalty programs may be applicable. 3. Cloud Services Infrastructure as a Service (IaaS): It will provide scalability for both computing and storage resources. Platform as a Service (PaaS): It would be used in developing as well as running the application. Machine Learning Services: Provides an interface to create and execute applications that utilize complex algorithms. API Management: This enables data exchange between different channels and systems. 4. System Integration Integration Platform: This is a tool that will allow connecting as well as synchronization of multiple systems Data Flow: Suitable flow of data between the channel and the system engaged Personalization: An integration solution custom-made to fit every business need 5. Business Intelligence Tools Customer behavior, preference, buying history. It is the results of the representations in the forms of dashboards and reports that give insight. Data integration: this enables the centralization

Top 30 Startups in India – 2024 Indian innovation hub Nurturing the budding ecosystem of start-ups, these agile ventures are revolutionizing industries, creating jobs, and shaping the nation’s future. But which ones are leading the change? Who are the visionaries behind these ground-breaking ventures? Join us as we plunge into the vibrant world of Indian start-ups and unveil the top 30 companies making their mark. Be prepared to be amazed by the stories of entrepreneurs who are daring to dream big and turn their ideas into reality! Top 30 Startups in India Sr no. Start-up Valuation Headquarters 1 CRED $6.4 billion Bengaluru 2 Livspace $1 billion Bengaluru 3 PharmEasy $5.6 billion Mumbai 4 Digit Insurance $3.5 billion Bengaluru 5 Meesho $3.9 billion Bengaluru 6 Groww $3 billion Bengaluru 7 Nykaa $7.4 billion Mumbai 8 Urban Company $2 billion Gurugram 9 Dream 11 $8 billion Mumbai 10 Swiggy $10.7 billion Bengaluru 11 JusPay $460 million Bengaluru 12 Jupiter $700 million Mumbai 13 Delhivery $4.2 billion Gurugram 14 Slice $1.8 billion Unicorn Bengaluru 15 Apna $1.1 billion Unicorn Bengaluru 16 Practo $418 Million Bengaluru 17 Boat $1.4 billion Gurugram 18 Ola $5 billion Bengaluru 19 BYJU’s $2 billion Bengaluru 20 Ather $2 billion Bengaluru 21 Phone Pe $12 billion Bengaluru 22 Licious $1 billion Unicorn Bengaluru 23 Policy Bazaar $1.5 billion Gurugram 24 Razorpay $7.5 billion Bengaluru 25 Paytm $16 billion Noida 26 Big Basket $3.2 billion Bengaluru 27 Flipkart $37.6 billion Bengaluru 28 MyGlamm $1.2 billion Mumbai 29 Zomato $30 billion Gurugram 30 UpGrad $2.25 billion Mumbai 1) CRED- $6.4 Billion Valuation It is a fintech startup that has its origins in Bengaluru, India, which rewards users for paying their credit card bills on time.  CRED is a platform where you can pay your credit card bills and get rewarded for it. It has also created a new model where users get “CRED coins” when they pay their bills through the CRED app. The company has gained popularity by shooting up rapidly and is now one of the most valuable startups in India. Key Facts about the company – Founded in: 2018 Founder: Kunal Shah Number of Employees: 1,757 Current Valuation: $6.4 billion Controversies: Overvalued, lacks clear monetization strategy  The company has multiple rounds of investors, including Sequoia Capital India, DST Global, Tiger Global, and GIC Singapore. Future Plans:  Expand customer base and ecosystem through CreditVidya, Happay, HipBar, Spenny and Kuvera. Lends further credence to the expansion of its lending and wealth tech offerings. Within a matter of a couple of years, CRED has metamorphosed from a startup to an outright fintech unicorn.  This speaks to a new model and strong execution. However, the company is severely challenged in justifying its valuation as well as demonstrating a clear path to profitability. 2) Livspace- $1 Billion valuation LivSpace is the Indian home interior and renovation platform, launched in 2014. It is said to provide all-round home designing and furnishing services.  The company develops a marketplace from which homeowners can get in touch with interior designers and sellers, thereby simplifying the renovation of homes. Key Facts about the company  Founded in: 2014 Founders: Anuj Srivastava, Ramakant Sharma Employees: Nearly 1,000 Raised Funds: $184 million Current Valuation: Said to be around $1 billion unicorn  Controversies: The grievances of some customers, vendors, and even former employees have been interpreted in a very negative way due to delays in completing projects, substandard quality of work, non-payment of dues, and hard-selling tactics on customers.  Cheaper materials than promised are used and some bills are forged to show more money earned. Future Plans Despite all this, Livspace has plans to increase its services across more cities in India and various international markets.  The company also focuses on upgrading its technology platform for better customer experience and smooth operation. The Investors include Kharis Capital, Venturi Partners, Bessemer Venture Partners, Jungle, Ventures and others. Livspace offers two main services: Livspace Select for modular products and Livspace Vesta for complete home interiors. 3) PharmEasy- $5.6 Billion Valuation PharmEasy is a store and online pharmacy in India, dealing with OTC products, diagnostic tests, and medical equipment. Despite these vulnerabilities, it has managed to overcome major losses and a high debt-equity ratio, focusing solely on profitability and stabilization of funds through the recently oversubscribed. Key Facts about the company – Founded in: 2015 Founders: Dhaval Shah, Dharmil Sheth, Harsh Parekh, Siddharth Shah, and Hardik Dedhia Employees: 501-1000 Current Valuation: $5.6 billion Controversies:  Came under critical analysis over financial performance and the debt-equity ratio. Future Plans:   PharmEasy will focus on profitability and stabilization of finances by raising ₹3,500 crore through the rights issue. Some of its notable investors include Bessemer Venture Partners, Temasek Holdings, B Capital Group, F-Prime Capital, and Manipal Group. During the COVID-19 pandemic, the company became an essential service and that has shown to be one of the reasons for the growth in the company.  The competitors to the Indian PharmEasy are 1mg and Netmeds. 4) Digit Insurance-  $3.5 Billion Valuation Digit Insurance is an insurance company established in the year 2016 that envisions making insurance products easy for everyone so the perspective of insurance products could change among people. Digital Insurance raised its first funding in the year 2020, where Indian celebrity couple Virat Kohli and Anushka Sharma have also infused their $340K. It had to deal with challenges like low penetration of insurance in India, among others.  It had to compete with traditional insurers, who would be increasing their product portfolio and customer experience through technological advancement. Key Facts about the company – Founded in: 2016  Founder: Kamesh Goyal Employees: 1001-5000 Total Funding: More than $540 million Current Valuation: About $3.5 billion Future Plans: Expand product offerings and improve customer experience through technology. The reason is more than 20 lakh Indian population have bought illness insurance against COVID-19 and other diseases like malaria, chikungunya, dengue, and others.  The list of its investors includes Fairfax Financial Holdings, A91 Partners, TVS Capital Funds, Faering Capital, and others. 5) Meesho- 

Hashtag use was on the increase across social media platforms Instagram and X. Brands employed the use of branded, custom hashtags for aggregation of relevant content as well as facilitation of a conversation between related matters. There exist paid tools that can track hashtag popularity even though their use is predominantly pay-based. A comprehensive package set with a dash of strategic thinking is thus a potent way to track and discover hashtags. Try different packages and sets of tools, starting with free trials to discern which tool will best fit your needs. 20 Best Hashtag Tracker Tools SR NO. Tool Name Pricing Tiers Key Features Channels 1 Locobuzz Customisable Advanced Tracking, Real-time Monitoring, Sentiment Analysis, Competitor Analysis, Influencer Identification, Customisable Dashboard Facebook, Instagram, Twitter, LinkedIn, YouTube, and more 2 Sprout Social Starts at $249/mo Twitter Trends Report, Hashtag Tracking in Feeds, Outgoing & Inbound Post Tagging Facebook, Twitter, Instagram, LinkedIn, YouTube, Pinterest, TikTok, Google My Business, Reddit, WeChat, Tumblr, Weibo 3 Digimind Not Specified Brand Listening, Online Reputation Insights, User-Generated Content Analysis Facebook, Salesforce, Google Data Studio, Microsoft SharePoint, Microsoft Teams 4 Brand24 $79 (Individual) – $399 (Enterprise) Comprehensive Analytics, Hashtag Alerts, Influencer Monitoring, Most Active Authors Slack, Facebook, Instagram, LinkedIn, Spotify, Telegram, Reddit, TikTok, Twitter, Medium, Quora, YouTube, Twitch, Blogger, Google News, Yahoo News, Bing News 5 Iconosquare Starts at $29/mo Industry Benchmarking, Hashtag Insights, Automated Monthly Reports Instagram, Facebook, Twitter, LinkedIn, TikTok, Capterra, AgencyAnalytics 6 Agorapulse Starts at $49/mo Track Any Hashtag, Hashtag Reports, Listening Reports, Hashtag Groups Facebook, YouTube, Instagram, Twitter, Canva, TikTok, LinkedIn, Meta for Business, Google Analytics, Google Business Profile 7 Flick Starts at $13.60/mo Instagram Optimization, Access Anywhere, Top Post Monitoring Instagram, Facebook, TikTok, LinkedIn, Twitter, Google Drive, Dropbox, OneDrive, Buffer 8 YouScan.io Starts at $299/mo Hashtag Analytics, Influencer Discovery, Hashtag Performance Alerts Instagram, Facebook, Twitter, LinkedIn, TikTok 9 BuzzSumo $159/mo – $999/mo Comprehensive Monitoring with Hashtags, Competitive Intelligence, Keyword Alerts with Hashtags Facebook, Twitter, Instagram, YouTube, TikTok, Buffer, Slack, Reddit, Pinterest 10 BrandMentions $79/mo – $399/mo Track Hashtag Performance, Identify Top Influencers, New Target Groups Slack, RSS Feeds, Webhooks, Zappier, Microsoft Teams, Hootsuite, Sprout Social, Buffer 11 Talkwalker Unspecified Real-Time Hashtag Tracking, Benchmark Against Competitors, Discover Channels & Influencers Twitter, Facebook, Instagram, YouTube, Google Analytics 360, Tableau, Hootsuite, Meta for Business, Trustpilot 12 Keyhole $63/mo – $833/mo Multi-Network Hashtag Tracking, Real-Time Impact Measurement, Comprehensive Social Insights Facebook, Instagram, Twitter, TikTok, LinkedIn, YouTube, Pinterest, Google Analytics, Salesforce, HubSpot 13 Twitter Search N/A Sentiment Tracking, Popular Hashtag Identification, Hashtag Filtering N/A 14 TweetDeck (Formerly Twitter Pro) Starts at $8/mo Full Post Composer, Advanced Search, New Column Types Twitter, Buffer, Hootsuite, Google Analytics, Zapier 15 Social Searcher Free (Limited) – €3.49/mo – €19.49/mo Premium Actionable Social Analytics, Popular Hashtags, Sentiment Analysis Facebook, Twitter, YouTube, Instagram, Reddit, Tumblr, Flickr, Dailymotion, Vimeo 16 #OneMillionTweetMap N/A Real-time Visualization, Cluster View, Keyword/Hashtag Search, Time Filter, Sentiment View Twitter, Maptimize, Google Analytics 17 All Hashtag N/A Category Popularity, Hashtag Recommendations, Overall Popularity Facebook, X (Twitter), Pinterest, Instagram, TikTok, Slack 18 Hashtagify $29/mo – $399/mo Prime Trackers, Monitor Hashtag Performance, Optimize Hashtag Marketing X (Twitter), Instagram, Hootsuite, Sprout Social, Buffer 19 Hashtracking $60/mo – $1800/mo Explore Recent Data, Track, Share, and Store, Past, Present, and Future Tracking, Identify Influencers X (Twitter), Instagram, Facebook, LinkedIn, Hootsuite, Buffer, Google Analytics, Adobe Analytics 20 RiteTag Starts at $49/year Seamless Integration, Exceptional Hashtag Suggestions, Intuitive X (Twitter), Instagram, Facebook, LinkedIn, Hootsuite, Buffer, Loomly, Sprout Social, Google Analytics, Bitly 1. Locobuzz Locobuzz is a comprehensive SaaS platform, offering significant hashtag tracking and analysis capabilities. Being the industry leader, Locobuzz gives businesses tremendous insights into their social media performance and helps in fine-tuning hashtag strategy. Key features: Advanced Hashtag Tracking: Locobuzz enables you to track multiple hashtags at once, providing in-depth analytics of the way they are performing over time. Real-Time Monitoring: Keep track of the most recent conversations around your brand or industry, using real-time hashtag monitoring. Sentiment Analysis: Find out the sentiment of the relevant mentions and hashtags, which enables you to know the overall feeling your target is having towards your brand or products. Competitor Analysis: Observe what your competitors are using on their hashtags and compare this performance with yours, thus giving you insight into the areas that you might be lacking. Influencer Tracking: Find influencers using your target hashtags and reach out to them to get wider wings. Customisable Dashboards: Create personalised dashboards to view your hashtag performance data in a format of your choice. Pricing – Customized Plans: With flexible pricing plans that are created to fit your specific needs and budget, Locobuzz is one to look out for. Free Demo :  A free demo is on offer to have direct access to experience the functionalities offered by this platform. Channels – Absolute coverage: Locobuzz covers all of social media and a thousand more. These include platforms like Facebook, Instagram, Twitter, LinkedIn, YouTube, and many more.  Hence, Locobuzz is very powerful with hashtag tracking and analysis features, which provide a wide range of features for businesses to optimise their social media strategy. With its advanced capabilities and customisability, Locobuzz can give you an insight into your audience, monitor your competitors, and let you make overall improvements in your social media performance. 2. Sprout Social Sprout Social is a potent tool,providing an all-in-one suite of social media management, marketing, customer care, data and intelligence, and employee advocacy solutions to companies.  From its portfolio of products, the company offers businesses robust hashtag tracking capabilities. Using these, you can determine the most effective hashtags for your social content strategy to heighten your reach and grow your following. Once the algorithms behind such hashtags are identified, you can put them to work to increase the size of your social footprint. Key features: Twitter Trend Report: Explore the hashtags that contain your brand and words to make data-informed decisions. Hashtag tracking in feeds: Track critical keywords contained in the used hashtags on social media feeds to join the conversation. Outbound and Inbound Posts: Tag scheduled social

Today, in 2025, which way will the businesses find to capture the voice of the customer to turn it into actionable insights? Customer Experience constitutes a critical success factor for business. Evolving digital technologies as well as changing expectations on the part of customers are measuring CX more vital now than at any other time in history. Traditional ways of gathering through surveys and feedback forms are no longer sufficient. Today, the customer journey requires a more integrated, data-driven perspective in the pursuit of understanding and elevating CX. Below are the effective measurement methods for CX in 2025, including some key metrics that brands can leverage to stay ahead of the game, all in this blog post! What is customer experience? Customer experience is the total interaction of a customer with a brand, starting from the moment he or she enters into a journey with the brand until he or she becomes a loyal customer. In other words, it is a collective feeling and perception a customer has about the brand and others. Customer Experience Measurement is how your customers perceive their relationship with your company. It is collecting data on key metrics that reflect the sentiment of your customers, loyalty, and experience at different touchpoints. It is very effective to think of a customer’s experience as starting the moment they become aware of a business and continuing through the entire purchasing process. But more importantly, CX refers to weeks, months, or even years after that, when a customer uses a product or service. Yet, at the same time, one needs to remember the bigger picture-offering support to customers over time, long beyond when they had their first purchase. Usually, it costs a great deal more to get a new customer compared to keeping an existing one as research shows 65% of the population asserts that they would leave a brand after experiencing poor service. That is alarming as nobody would like to expose them to receiving terrible reviews that may discourage other people from choosing my business. Thus, Customer dissatisfaction or even any experience could easily be very costly! Measuring Customer Experience Real CX engagement calls for intense focus on identified areas of improvement rather than the whole customer journey. Customers around 70% reported higher brand loyalty when their feedback, once asked for, was acted upon. Break down analytics and metrics into the steps of the customer journey to measure Customer Experience properly. 1. Map the Customer Journey and Touchpoints Start by defining the customer journey and at what points they are most likely to make contact. Clearly define your goals for what you want your customers to do, from booking a demo to signing up for a service, onboarding new members of your team or getting products on time. The journey toward every goal has a line of “touchpoints,” representing focused opportunities to improve customer experience. Improving every one of these touchpoints over time will reveal bigger opportunities that will have positive effects on the overall CX with your company. 2. Define the Customer Success Metrics at every Touchpoint To measure the Customer experience correctly, define a success metric at each of those touch points in the Customer journey. Customer experience metrics serve as a map for customers in the navigation of interactions with your business. Think about what customers experience, feel, and do while going through that journey. There are three types of metrics namely, Interaction Metrics: They depict what occurs when the customer engages with your brand. Perception Metrics: They illustrate how the customers feel about their interactions. Outcome Metrics: These measure the actions that customers take after interacting with your brand. Analyzing these metrics through all stages of the customer journey will give you a unified view of the customer experience rather than one that is fragmented. 3. Construct Automation Feedback Campaigns In a successful system of collecting customer feedback, establishing campaigns must be done through automation. Customers are usually time-constrained in regards to giving feedback; therefore, if the process is simple and to the point, good quality information is more likely to be received. Best Practices for Collecting Customer Feedback: Engage Customers on Their Preferred Channels: Every customer has a preferred channel in which they like to communicate. Instead of pushing them into your established flow, an omnichannel contact center engages with customers at those places where they are most receptive to conversations. Timing is Everything: Getting relevant feedback in time is essential to understand the innermost emotions of customers. However, caution is required to avoid biased data from wrongly timed requests. For instance, getting responses via a relatively free-flowing medium like SMS or email instead of immediately, after having navigated through a tough support call using Interactive Voice Response. Source: Instead of collecting direct feedback from surveys, empower the use of advanced tools, such as AI-driven call analysis and product usage statistics, to have a complete view of the customer experience. This will, with these methods, ensure an enhanced feedback collection process and insightful knowledge into customer engagement and satisfaction can be obtained. 4. Centralized Customer Experience Dashboard A centralized customer experience dashboard is a comprehensive tool that consolidates key metrics and insights related to customer interactions, sentiments, and experiences into a single visual interface. It serves as a hub for businesses to monitor and analyze how customers engage with their brand across various touchpoints. This aggregates data from social media, chat, and email, among others, to immediately obtain insights into customers’ behavior and sentiment. Implement Locobuzz to escalate your customer experience management as it functions as one platform that aggregates various tools and functionalities to track and analyze the interactivity of a client in real-time across your channels of communications. As you can see above the added image is Locobuzz’s Dashboard which shows data on Tickets and TATS summaries. There is an option called Locobuzz that enables tracking of key performance indicators, measurement of customer satisfaction, and identification of trends to guide business strategies. 5. Future-Proof Your Customer Experience with Regular

How do you know your brand is resonating in the hearts and minds of those it aims to connect with when one right tweet can influence perception? Are you tracking what matters most? In navigating the complex landscape of 2025, the pulse of your brand has never been more critical. Amidst so many available metrics, which ones drive growth, loyalty, and relevance? These metrics can act as your compass, pointing you toward a greater understanding of the resonance, relevance, and overall health of your brand. Let’s dive into the 15 essential brand metrics that will shape your success and keep your brand at the forefront of the competition. What is Brand Metrics? Brand metrics are measures and data used to gauge the performance strength and perception of a brand. They enable businesses to understand how their brand is performing in connecting with its customers and to visualize the areas to be improved on and changes over time. Brand metrics give views into the health of the brand, loyalty of the customer, and position in the market at large. Brand Metrics: The Cornerstone of Business Growth Brand metrics are more than just numbers; rather, they are the compass that guides businesses toward sustainable growth. What’s most important is brand health how well a brand meets the promises it makes for its service or its products is critical in promoting business growth. Brand metrics are inextricably linked to many business objectives. It is by aggregating data concerning brand awareness, customer loyalty, and perceived value for the brand, businesses would be able to identify genuine drivers of customer loyalty, thereby encouraging more long-term relationships and greater customer lifetime value. From a financial perspective, knowing how aware your potential customers are of your brand, the extent to which your customers experience brand recall, and how consumers feel about your business can all add up to the numerator or denominator when trying to improve your sales funnel and revenue. Businesses can achieve the desired growth by the following Optimize Brand Awareness Campaign: Understanding the data can tell which channels and tactics are best to expand the reach and improve the market share of a brand. Tailor the Brand to the Target Audience: If customers align with what matters most in a brand, it reduces the risk of marketing misalignments along customer desires and needs. Monitor Brand Health and Performance: Monitoring regularly helps analyze health metrics and identify improvement points so that the brand will always have promises to keep. Measurement of brand metrics is a strategic investment from brands that will eventually reward them in the long run. With data understanding and improvement of brand performance, companies can have better relationships with customers, go for growth, and sustain. Understanding the Importance of Brand Metrics Brand metrics are the blood and breath of modern marketing as they afford a quantifying view with which marketers can appraise their brand health, monitor the effectiveness of their campaigns, and make more informed decisions based on data. Brand metrics play a vital role in the dynamic world of brand marketing so, because of this, they have become a valuable appraisal method for marketers when appraising the strength of their brands and checking the return on investment of their marketing efforts. They thus constitute the basis for the Quantification of long-term ROI, indicating the net value of a brand beyond simple sales figures. 8 Reasons Why Brand Metrics Are Important 1. Data-Driven Strategy In the data-centric age, brand metrics bring about essential information for decisions. It nullifies assumptions and brings in strategies that are built on tangible and measurable data. 2. Brand Reputation Brand metrics bring insight into the imperative aspects of the health of a brand-awareness urgency, loyalty, and perception from the customer. Their need is what can maintain as well as enhance the standing of a brand in a competitive market. 3. Marketing Effectiveness Through marketing campaign performance, which is measured by predetermined metrics, a marketer can better know what works in their market. Information collected helps optimize existing campaigns and build even better ones in the future. 4. Customer Relationships Engagements help understand how consumers interact with a brand across channels. Such information is invaluable when deepening relationships with customers to improve the customer experience at large. 5. Competitive Analysis Brand metrics make performance comparisons with competitors possible, therefore helping to outline areas of current competence and places of improvement clearly. 6. Brand Equity Brand Equity Measurement establishes the value one holds in the market. With that, businesses are better equipped to capitalize on exploiting their brand’s strength, which drives growth and profitability. 7. Customer Loyalty & Retention Follow through on customer loyalty and lifetime value by using brand metrics to encourage long-term customer relationships, improve retention, and maximize value over time. 8. Responding to Market Trends Continuous measurement of brand innovation and relevance will help businesses stay proactive and responsive to dynamic market conditions and shifting consumer preferences. Brand metrics are the tools that not only expose the present scenario of a brand but also give the data needed for sustainable growth and market leadership. How to Use Metrics to Improve Your Brand Health? Now that you have all of your data and have identified your key metrics, it’s time to turn insights into action. Here are 7 strategies for using metrics to improve brand health: 1. Proactive Planning Do not wait till a project starts to think about metrics as measurement plans are to be made upfront where metrics are aligned with your brand objectives. Establish success metrics before the start of any project, Lead metrics will be used to follow on brand equity. 2. Holistic Perspective Evaluate your brand from a broader perspective as the market, consumer trends, the industry as well as emerging technologies will have to be considered. Be sure to include competitors, market trends, and consumer behaviors in the analysis of brand health. 3. Regular Tracking Track the metrics of the brands continuously instead of just periodically because real-time tracking is

Ever thought about breaking free from the shackles of text-based social media? X/Twitter Spaces is among the latest features, offering something refreshing. Allowing users to converse using their voice in real-time, Spaces introduces a more engaging and interactive way of connecting with your audience. Just imagine live Q&A sessions, deep interviews, or just talking with your followers in a much more personalized and exciting way. With Spaces, possibilities are endless. What is X/Twitter Spaces? X/Twitter Spaces is a feature that allows users to host or be part of live audio conversations on the platform. These audio-only chat rooms can either be open to the public or kept private, where the host controls who can speak and listen. Any account owner may now host a Space, regardless of their count of followers. Key features in X/Twitter Spaces Publicly accessible: Any person can join to listen. Multi-speaker: As many as 13 can talk at one time, including the host and two co-hosts. Time-limited availability: Once a Space ends, it is no longer publicly available on X/Twitter. Benefits of Using X/Twitter Spaces Networking: Connect with similar minds and build relationships. Learning: Learn new things from different experts in subjects you would never have known existed. Feedback: Get insight from your audience about your services or products. Fun: Enjoy good company in conversations. What can brands do on X/Twitter Spaces? X/Twitter currently has over 500 million monthly active users in 2024.And that’s why marketers and brands are eager to use Spaces to explore the potential of brands. However, what can a brand do exactly through X/Twitter Spaces? Well, this is it. Getting feedback from the audience X/Twitter Spaces can prove to be a great resource for gaining feedback regarding your products, features, or brand image. Ordinarily, gathering feedback from audiences is an expensive and restrictive activity. Brands pick feedback from scattered sources like review sites, social media sites, and communities, and try to make sense of it. X/Twitter Spaces allows you to connect in real time and saves you much effort and confusion with minimal effort. You can interact with your audience firsthand and get natural responses in your feedback sessions. Introduce new features or products The conversational nature of X/Twitter Spaces is an excellent channel to communicate with your audience while rolling out new features or products. You can gather feedback in real time and act upon this feedback. As a business leader, you can take this opportunity to encourage the participants to share their thoughts and opinions on these new releases to help you learn more about the needs and pain points of the audience. You can also use it to target new audiences who are outside of the pool of your regulars. These folk might provide generalized feedback and insights into how the users view your brand, which will go a long way in understanding how your brand is perceived holistically. Organizing discussions on trending topics in your industry Hot topics” in your industry can set the ball rolling for some great conversations on this feature. This gets even more interesting when you get people from the audience involved. Trending topics like events, destinations, big brand moments, and launches are great to discuss on Spaces. Staying relevant on online circuits requires one to factor in any trend sweeping through their niche. When you do a talk, organize yourself as large as two co-hosts for the subject matter at stake. Hosting talks on trending topics can: Increase visibility on X/Twitter Guide your network towards the right set of influencers Put you in front and make you seem like an expert for niche authority Increase your rapport with customer. Build Exposure With time, audio content has gained tremendous popularity. One of the greatest features is that one need not start from scratch to build up a community of followers. This can be used extensively with the already-built audience on X/Twitter. Better still, you are not limited to your followers. Social media collaborations are extremely effective at giving exposure to your brand to new audiences. In collaboration with another brand or influencer, you pull in their followers too. This can help you get new prospects and expand your reach. Foster your brand community X/Twitter Spaces is the perfect forum to communicate with your followers in real-time and build a strong rapport with your followers. You get to interact not only with your audience but also to nurture your relationships with them, whether it be regarding the product or service, Q&A forums, or feedback sessions. Why is X/Twitter Spaces Important for Brands or Organisations? It’s rather easy to use X/Twitter Spaces for brands because your audience is already there; thus, saving you a hell of a lot of time in identifying and building your audience from scratch. X/Twitter Spaces are thus a great way to connect with your audience and build brand engagement. Here’s why it’s important to your brand. 1. Brand Engagement X/Twitter Spaces helps with audience engagement in real-time. 74% of customers said feeling valued and understood is the key component in a brand loyalty program. You can host Q&A sessions, product demos, or just talk with your followers and let them know their value. This will help in building up relations with the targeted audience and increasing brand loyalty. 2. Make New Announcements X/Twitter Spaces also enables one to share new updates with any audience. New product offerings or services can be announced as well. This will help you inform the audience about the same and help them know what to expect. 3. Talk About Industry Trends You can position yourself as an authority through the hosting of discussions on topics touching on your industry, and discussing trends or observations with your audience. You can also have a conversation with other experts within your industry or thought leaders in other industries. 4. Request Feedback X/Twitter Spaces is one of the cool ways to get feedback directly from an audience. You can simply host a conversation requesting feedback about your products, your

What Is A Customer Journey? Customer journey is the series of interactions a customer has with a brand, product, or company as they learn about a problem and want to buy. A buyer’s journey is defined as the process employed for determining and purchasing something. In contrast, the customer journey is termed as the buying experience a buyer undergoes with a specific company or service. Difference Between Customer Journey And Buyer Journey Add Your Heading Text Here A customer journey map is the process of forming a visual representation of customers’ processes, needs, and perceptions throughout their interactions and relationships with an organization. This can help you understand the steps customers take-both those you see, and don’t interact with your business. It enables you to evaluate: Insights-from your existing customer journey, how to understand it better Impact – How to mold budgets and efforts for changes that we want to make for the customer experiences Issues/opportunities – Diagnosis of existing customer journey Innovation – Where you may well want to change the existing customer experience totally A customer journey map enables you to realize deeper insight into the customer, hence helping you go beyond what you think you already know. Many brands view the customer journey as something that is seen or observed – where the customer interacts with the brand. But in reality, that’s not so and forms only a part of the entire customer journey. Creating a customer journey map gets you thinking about the aspects of the journey you don’t see, but which have equal weight and importance to the whole experience. While mapping the customer journey, you are looking for moments that matter – where there is the highest emotional load. And if you buy a car, the moment at which it is heaviest in terms of emotional burden is the moment at which you go pick up the car because it’s yours after having picked the color, then selected the model, and waited for it to be prepared. This is going to happen only when product, brand, and service teams help you ensure that these moments are aligned with customers’ expectations. And it can only be done by understanding how your customers journey there, what they’re thinking, and what they need from you in their moment. This makes it so that the creation of a customer journey map puts you in their shoes so that you’d be able to understand them far better than ever before. This knowledge then enables the business to fine-tune the customer experience, maximize the process of conversion, and increase retention. The customer journey map often confuses people with UX journey mapping. To make it clearer, here is the definition of UX journey mapping. What Is UX Journey Mapping? A UX journey map is a visual representation of the customer’s experience on their journey toward achieving a specific goal or completing a particular action. As an example, if the goal being tracked is the journey of the user toward purchasing a product or service, then the term UX journey mapping could be used interchangeably with the term customer journey mapping. On the other hand, however, UX journey mapping could be used to map the journey (actions taken) toward other types of goals, such as achieving a defined product feature. Importance Of Customer Journey Mapping Complex customer journey: Involves awareness, consideration, and the act of making a decision-making process, which is influenced by some externalities as well as different touch points. 80/20 rule: 80 percent of income comes from only 20 percent of your customers. It is a way to illustrate that 80 percent of the revenue for a given company comes typically from 20 percent of the customers. Enhanced knowledge: The mapping process enables teams to visualize and understand every stage.You will realize that mapping this journey makes your marketing, sales, and service teams understand, visualize, and gain insight into every stage of the process. Increased reduced friction: Helps identify the pain points, and hence streamline the process and enhance the customer experience. Customer-centric insights: Understanding motivations as well as pain points is bound to lead towards better solutions and higher customer loyalty. Better customer experience: It enables the business to improve on customer satisfaction, conversion, and retention. UX Journey Map vs. Customer Journey Map: The two differ since a customer journey map is more extensive as it covers the entire buying process as such; whereas, the UX journey map only deals with interactions using a particular product or service. What Data Is Essential For Customer Journey Mapping? Your customer journey map isn’t a guess of how you perceive customers interacting with your brand. It is a data-driven, research-based process that interprets past customer behavior. So, what data should you be looking at? Customer Surveys And Interviews What better way to understand how customers think than to ask them? Customers are the best, for they can, at first hand, describe where they are in the journey, what hurts them, and how they use our products to get rid of that pain. Surveys and interviews are called Solicited Data because you need to solicit customers explicitly to fill out a questionnaire and provide data. You can send a NPS Survey to your customers or ask for feedback through social media to get the solicited data needed for your customer journey map. But surveys and interviews won’t tell the whole story, hence there’s unsolicited data for gathering more detailed data insights. Unsolicited Data All the data that you collect from customers without asking them for it is termed unsolicited data. Data points that include: Purchase history Time spent on page Email clicks Page views Your support team’s feedback on your product Call/Chat transcripts And many more will fill in the gaps in your customer journey mapping strategy. Unsolicited data: It is instrumental and much more plentiful compared to solicited data. Even though a few customers are likely to respond to your surveys and questionnaires, every customer who touches your brand will let

Ever imagine how one small negative comment on the web can impact your personal or professional life? In this modern age, online reputation is at the top. A single misstep or negative review can cause widespread damage to your credibility and trust. This is why online reputation management (ORM) has become an integral part of any personal or business branding. From managing your online presence to dealing with negative comments, here are some strategies that can help build your arsenal to navigate the internet’s intricacies better while still reaping the rewards of having a good reputation. What Does Online Reputation Strategy Mean? An Online Reputation strategy is the systematic approach through which an organization or an individual handles their online image. Basically, it includes monitoring online mentions, measuring the sentiment, developing effective response strategies, and in some cases, creating positive content. ORM strategies protects the brands from online crises, increases credibility, and demonstrates trust with their stakeholders, building a favorable influence over the maintenance of a positive online presence.. Online reputation management involves monitoring reputation and taking care of all matters that could impact a brand’s image online, such as customer comments. In the end, through such online reputation management strategies, problems are prevented and solved, and the brand’s image is enhanced in Google Searches, on social media, on review websites, and other online channels. There is more information online today than ever before with over 5.45 billion active internet users and 5.17 billion users also actively using social media. It is a very important need to address client complaints promptly along with effective solutions or else it can damage your brand reputation. The internet has reduced the distance between customers and brands, enabling faster dissemination of word-of-mouth, and hence can negatively or positively influence the brand’s reputation. Online User Behavior The majority of internet users spend their time online: researching products and services before making a purchase; looking up family, friends, peers, prospective employees, and potential dating interests; or browsing topics on the web that are relevant, important, or interesting to them. You can’t stop others from posting anything that they want about you. So it is a good idea to establish your presence on the Internet. Then you will have an opportunity to present yourself or your business in the best and true possible light for family, friends, employers, competitors, and the world at large to view. Media Types And Online Reputation There are so many channels, which fall under Online Reputation Management. Although this can be overwhelming, to take on all these channels, let’s think of this in terms of the PESO model. This breaks down the 4 types of media: Paid, Owned, Earned, and Shared. Paid Media Media that involves marketing an individual or organization pays for. In paid media, control over the message and content along with the target audience is at your discretion.This type of online media promotes the content to create earned media, drive direct traffic, and send them toward owned media. Earned Media Earned media is publicity or exposure for an organization or person received without paying for advertising. This includes coverage, sharing, or reviews on other websites, social media channels, and many more. Shared Media It is essentially any content distributed and amplified through sharing on social networks, or indeed on other platforms. In shared media, content spreads through the active engagement of users, unlike traditional media channels where brands only have control over the way they can distribute the content themselves. Owned Media Owned media are digital marketing channels that a person or organization has complete control over. They include things such as websites, blogs, and social media accounts. Owned media can be enhanced with paid media and earned media. 20 Best Online Reputation Management Strategies 1. Register Domain Name If you haven’t done so yet, it’s probably a good time to take control of your name or business name’s web domain. If someone else has already taken that domain name, getting it back can be the least fun and also the most costly. Even if you don’t plan on creating a website just yet, it’s a useful resource to have in your back pocket. With that in mind, you would do well to act quickly. However, if your desired name has already been taken, you will want to register your domain with the next best option. This might be a slightly different name from the .com address; it could also be another top-level domain such as .org or .net. For Example: Domain registered: https://locobuzz.com/ Unregistered Domain: locobuzz.blog.net This is a registered domain https://locobuzz.com/, It would make Locobuzz very professional and memorable online. locobuzz.blog.net is an unregistered domain. One can use that too, but it is lacking in professionalism and control as a registered domain possesses. 2. Improve Your Google Search Ranking So, creating content about UX design is something to pay close attention to. You want to create content sociable enough and easy enough for the masses to understand. What you’re creating has to be interesting as well as educational. Google even revealed the E-E-A-T rule to help users optimize what they publish online to rank better. E-E-A-T stands for experience, expertise, authoritativeness, and trustworthiness, and that’s what Google looks for from content you publish online. Your content needs to be written with this rule in mind to show up and get updated in the Google search results. When all else fails, and things seem to not be moving fast enough, recall that Google ultimately ranks content and sites on user-friendliness and whether it gets the searcher the information they’re looking for.You’ll eventually see improvements in Google search ranking if you focus efforts on providing to the user. 3. Upgrade Images For Web And Performance A rich reputation management strategy is not just a text-based one, considering we so easily consume most types of information presented to us today. For example, where we encourage you to add more content, let’s suggest using images, photography, artwork, etc., that are

25 Top Asian YouTubers to Follow in 2025 Ready to dive into the world of exciting YouTube Asian creators? The digital scenario has always been booming with creativity, with unique and engaging content for one and all in 2025. These 25 top Asian YouTubers are breaking through to set new, fresh creative standards in this online entertainment era, be it in gaming adventures, fitness, lifestyle, or beauty tips—all the way to travel escapades—you name it, they have it! Get ready to smash that subscribe button as you join us in these faces and voices that will be the YouTube sensations of 2025! Following are 25 Tops Asian YouTubers to Follow in 2025 Sr No.  Name of the YouTube Page   Number of Subscribers  1 Jess No Limit  51.1M  2 Acharya Prashant  50.8M 3 Ricis official  47 M  4 CarryMinati 43.1M 5 Total Gaming  43.1M 6 Techno gamer  42M 7 Mr. Indian Hacker  41.7M 8 Frost Diamond  39.5M 9 Round 2 Hell 34.2M  10 Atta Halilintar 31.5M 11 Crazy XYZ  31M  12 Ashish Chanchlani 30.4M 13 Sourav Joshi Vlogs  28M 14 Sandeep Maheshwari  28.5M  15 BB ki Vines  26.4M  16 Chloe Ting 25.4M 17 Amit Bhadana 24.5M 18 Dhruv Rathee 24.4M 19 Technical Guruji  23.6M 20 Triggered Insaan  22.6M 21 Dr.Vivek Bindra 21.2M  22 NigaHiga  20.9M 23 AS Gaming  20.4M 24 Z Bling Z  19.2M 25 Harsh Beniwal 16M  1. Jess no limit – 51.1M Subscribers Jess No Limit is an Indonesian gaming YouTuber whose YouTube channel was created on September 4, 2017. Presently, he has 51 million fans on YouTube.He is popularly admired for his expertise in mobile game icons like Bang Bang which has greatly boosted his recognition through making videos on gameplay, guides, and different tasks that he focused on globally In 2023, he worked with different gaming brands also platforms to enhance video materials before tying the knot with Sisca Kohl, a renowned Indonesian content provider.  Every week Jess No Limit posts new clips discussing other mobile games or has vlogs related to games and lifestyle challenges. As a result of being one of the top YouTubers with millions of subscribers and high engagement rates where income varies from thousands up to tens of thousands of dollars each month depending on views per video and engagement levels. https://youtu.be/c7IYpLO44hc?feature=shared 2. Acharya Prashant – 50.8M Subscribers Acharya Prashant also known as Prashant Tripathi is the leading spiritual teacher and author. The YouTube channel he started on August 24, 2011, now has about 50 million followers. Several spiritual texts explore such themes as self-awareness, personal development, and Vedanta, among others. In parallel, he is the founder of the “Prashant Advait Foundation”, whose mission is to spread spiritual wisdom and self-actualization. He frequently shares videos on YouTube, and daily, he can upload many video clips and does not prefer to talk about his private life in public. However, with his huge fan base and the frequency of his content, he would be earning a full, sourceful income from ad revenue on YouTube, donations, sales of books, and paid courses or seminars. https://youtu.be/ERHmTTo24Qg?feature=shared 3. Ricis official – 47M Subscribers Ria Yunita aka Ricis started her YouTube channel on January 15, 2016, she was the first Indonesian female YouTuber to reach a large base of subscribers, thus her channel consistently ranks among the top in Indonesia. The vlogs, pranks, challenges, lifestyle videos, and comedy skits make up the bulk of her content with commending for her energetic and entertaining style which makes her popular among many people. Ria Ricis is married to Teuku Ryan, a businessman. And is known for her consistent content production posting on YouTube very frequently, often uploading multiple videos a week. However, as one of Indonesia’s top YouTubers with millions of subscribers, she likely earns significant income from YouTube ad revenue, brand sponsorships, and endorsements. https://youtu.be/hlxRiZ7UVdU?feature=shared 4. Carry Minata – 43.1M Subscribers Ajey Nagar aka Carry Minati created his current channel on October 30, 2014. He is a rapper, Indian YouTuber, and streamer who earlier uploaded Gaming content and later transitioned to roasting and comedic commentary. All his videos start with, “Toh kaise hai aap log?”, he is one of the best on YouTube in India Today, His roasting video on TikTok vs YouTube went viral in 2020, making his name in every house around the streets! He is called the king of roasting and was listed on the Forbes’ 30 Under 30 Asia list in April 2020, entertaining over 43.1 million subscribers today! Carry likes to keep his personal life quite private and is also active on his second channel called CarryisLive, where he streams gaming content. Due to the extensive editing and production involved now, he takes time to upload his high-quality roast videos and posts a few times a month. Since he’s a big shot in the YouTube and Influencer field Carryminati has collaborated with brands like Red FM, Mivi, ASUS ROG, and many others, and is he likely to earn hundreds of thousands to millions of dollars annually, depending on views, sponsorships, and other revenue streams. https://youtu.be/zzwRbKI2pn4?feature=shared 5. Total Gaming – 43.1M Subscribers Total Gaming aka Ajay referred to as Ajju Bhai by his fans has 43 Million subscribers making him one of the most famous YouTubers in recent times. His YouTube career started on 2 December 2018 and he is an Indian gamer with Hindi commentary as his description suggests! He gained a massive fan following for his content related to Garena Free Fire, making him one of the top gaming influencers in India as well as globally. Ajay is not publicly known to be married as he keeps his personal life private and doesn’t choose to upload much on his social media accounts. His main content revolves around gaming, particularly Garena Free Fire. Still, he also covers other games like PUBG Mobile and Call of Duty: Mobile along with commentary, tips, challenges, and live streaming. Total Gaming posts regularly, often uploading gaming videos several times a week, and has also collaborated with gaming