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Top 20 Online Reputation Management Strategies

20-reputation-management-strategies

Ever imagine how one small negative comment on the web can impact your personal or professional life? In this modern age, online reputation is at the top. A single misstep or negative review can cause widespread damage to your credibility and trust.

This is why online reputation management (ORM) has become an integral part of any personal or business branding.

From managing your online presence to dealing with negative comments, here are some strategies that can help build your arsenal to navigate the internet’s intricacies better while still reaping the rewards of having a good reputation.

What Does Online Reputation Strategy Mean?

An Online Reputation strategy is the systematic approach through which an organization or an individual handles their online image. Basically, it includes monitoring online mentions, measuring the sentiment, developing effective response strategies, and in some cases, creating positive content.

ORM strategies protects the brands from online crises, increases credibility, and demonstrates trust with their stakeholders, building a favorable influence over the maintenance of a positive online presence..

Online reputation management involves monitoring reputation and taking care of all matters that could impact a brand’s image online, such as customer comments. In the end, through such online reputation management strategies, problems are prevented and solved, and the brand’s image is enhanced in Google Searches, on social media, on review websites, and other online channels.

There is more information online today than ever before with over 5.45 billion active internet users and 5.17 billion users also actively using social media.

It is a very important need to address client complaints promptly along with effective solutions or else it can damage your brand reputation.

The internet has reduced the distance between customers and brands, enabling faster dissemination of word-of-mouth, and hence can negatively or positively influence the brand’s reputation.

Online User Behavior

The majority of internet users spend their time online: researching products and services before making a purchase; looking up family, friends, peers, prospective employees, and potential dating interests; or browsing topics on the web that are relevant, important, or interesting to them.

You can’t stop others from posting anything that they want about you. So it is a good idea to establish your presence on the Internet.

Then you will have an opportunity to present yourself or your business in the best and true possible light for family, friends, employers, competitors, and the world at large to view.

Media Types And Online Reputation

There are so many channels, which fall under Online Reputation Management. Although this can be overwhelming, to take on all these channels, let’s think of this in terms of the PESO model. This breaks down the 4 types of media: Paid, Owned, Earned, and Shared.
types-of-media

Paid Media

Media that involves marketing an individual or organization pays for. In paid media, control over the message and content along with the target audience is at your discretion.This type of online media promotes the content to create earned media, drive direct traffic, and send them toward owned media.

Earned Media

Earned media is publicity or exposure for an organization or person received without paying for advertising. This includes coverage, sharing, or reviews on other websites, social media channels, and many more.

Shared Media

It is essentially any content distributed and amplified through sharing on social networks, or indeed on other platforms. In shared media, content spreads through the active engagement of users, unlike traditional media channels where brands only have control over the way they can distribute the content themselves.

Owned Media

Owned media are digital marketing channels that a person or organization has complete control over. They include things such as websites, blogs, and social media accounts. Owned media can be enhanced with paid media and earned media.

20 Best Online Reputation Management Strategies

1. Register Domain Name

If you haven’t done so yet, it’s probably a good time to take control of your name or business name’s web domain. If someone else has already taken that domain name, getting it back can be the least fun and also the most costly. Even if you don’t plan on creating a website just yet, it’s a useful resource to have in your back pocket.

With that in mind, you would do well to act quickly. However, if your desired name has already been taken, you will want to register your domain with the next best option.

This might be a slightly different name from the .com address; it could also be another top-level domain such as .org or .net.

For Example:

Domain registered: https://locobuzz.com/

Unregistered Domain: locobuzz.blog.net

This is a registered domain https://locobuzz.com/, It would make Locobuzz very professional and memorable online.

locobuzz.blog.net is an unregistered domain. One can use that too, but it is lacking in professionalism and control as a registered domain possesses.

2. Improve Your Google Search Ranking

So, creating content about UX design is something to pay close attention to. You want to create content sociable enough and easy enough for the masses to understand. What you’re creating has to be interesting as well as educational.

Google even revealed the E-E-A-T rule to help users optimize what they publish online to rank better. E-E-A-T stands for experience, expertise, authoritativeness, and trustworthiness, and that’s what Google looks for from content you publish online.

Your content needs to be written with this rule in mind to show up and get updated in the Google search results.

When all else fails, and things seem to not be moving fast enough, recall that Google ultimately ranks content and sites on user-friendliness and whether it gets the searcher the information they’re looking for.
You’ll eventually see improvements in Google search ranking if you focus efforts on providing to the user.

3. Upgrade Images For Web And Performance

A rich reputation management strategy is not just a text-based one, considering we so easily consume most types of information presented to us today.

For example, where we encourage you to add more content, let’s suggest using images, photography, artwork, etc., that are uniquely you.

Just like you would want to put in the time to come up with quality content, you won’t want to sacrifice the development of high-quality images to add worth and appeal to your sites or profiles. Downloading an image from Google Images results will do you no good and get you into trouble with copyright laws.

At times, they will first see your websites, blogs, and profiles due to a unique image. Google tends to feature some top images on the first page of the search results and also includes them in most featured snippets.
Producing valuable images that capture a viewer’s eye is another fantastic way to boost traffic to your website.

4. Conduct A Brand Audit

A brand audit is an important step in the strategy you could use to try to better control your online reputation. You should then list everything you have online and critically appraise it- including your website, blog, and profile on any third-party business listings like social media sites.
Also, review what comes up in your Google search. What shows up when people look for your brand name and key terms? Are there some unfavorable or off-brand results? Are there too many news articles and not enough assets that can be controlled by a brand?

Keep in mind that good stories are great until something bad occurs. Those stories will then suddenly flip to negative word-of-mouth.

5. Enhance Content Strategy

To shape your reputation management strategy, you’ll want to discover what already is out there. What do people see when they search your name or a search term you are affiliated with?

For instance, if you operate an Italian restaurant, chances are high that you will be dominating search results every single time somebody is going to type in the restaurant’s actual name.

However, what if someone is to search for, “Indian restaurant in ” or “best Paneer tikka ? Does your restaurant appear in search results where the largest number of potential customers are looking?

Learn how you are being found online or if you are being found at all. A company without an online presence will certainly lose business to a competitor with a strong, positive presence near the top of search results.
Similarly, the same happens when one is seeking employment. A hiring manager may be apt to call back a candidate with a distinguished, professional profile rather than someone who has no online presence or who has bad associations online.

For you to get the most appropriate view of how people see you online, search on Google in an “incognito” window, so your previous searches or browsing history won’t influence it.

Make Varying Content Strategy

To be different and create high-authority sites that will rank in search results, you need to produce a lot of high-quality content which is relevant and also interesting.

Most businesses and individuals commit the grave error of writing one bio or “about us” blurb to use on all different sites and social media profiles.
Publishing the same content on multiple platforms will not be interesting and refreshing to readers and can also leave your sites penalized for duplicate content.

Help the reader recognize you as fresh and interesting in every website, blog, and profile they peruse. Of course, different pieces of content should all be on related themes or topics, but should never be exactly the same words in multiple places.

And, you do not have to write any of your content. There are numerous other ways to present the same message- video, infographics, podcasts, music, slideshows and much more.

The fresher and newer the content will be ranked over old content or even competitive content that’s just rehashing what others already thought. Even if you have some amazing website design, perfect-match URLs, and usernames for all your sites and profiles, value will collapse exponentially unless the sites have good, high-quality content.

Don’t Over Publish Content on the Web

Don’t over Google yourself. Creating 100 social media profiles does no good for the internet user or to Google or your brand or business.
With all of these new links appearing in a short window, Google will recognize that something unnatural is happening, especially if any of these sites are left as “dummies” and not even built out or used regularly.
Many of these new, quickly created sites will be classified as spam and penalized in search results.

6. Brand Presence Analysis

One of the key strategies involved in online presence management is that of active tracking of brand mentions.

This would mean your brand’s mention on all the social media platforms and the comments you may receive in blog posts, forums, videos, etc.
Monitor your brand name and related keywords and reach out immediately to any favorable or unfavorable mention.

The sooner you identify and fix negative comments the better. Most people have only a reasonable expectation that a company will try to fix things if mistakes are made.

You might better understand how your brand is perceived and how it performs in market research and customer experience management with Locobuzz.

7. Respond To Negative Feedbacks

Bad reviews will attempt to lure you into ignoring them and waiting for them to go away with time; that’s a mistake. Negative comments allow your business to address matters front-on and show the public that you actually care for your clients while establishing a more intimate relationship with them.
Except when the review is critical, you will want to respond appropriately. Negative consumer feedback must be recognized, and workable solutions to problems should always accompany it.

Customers would request a discount voucher for their next purchase only if everything went smoothly. That tactic keeps the next purchase away. Go beyond and let them know that you support your company and will make them right.

8. Building A SEO Strategy

You should invest in search engine optimization, which ensures that your company ranks highly on the first page of Google: perfectly on the top result for your brand name and key keywords. Companies with customer reviews are, as given by the algorithms of Google, mostly top-rated and even outdo others not with such reviews. You need to hire professional SEO services.

A good SEO can even deal with negative information located on the internet about your company. Depending on the variety of tools used for the above purpose, successful result achievement definitely requires a knowledgeable and skillful SEO, preferably one who possesses keen analytical sense and attention to details.

ORM uses SEO but focuses on a different matter. While using SEO, the basic goal of SEO is to rank tens of pages on one website for various search queries.ORM, instead focuses on ranking several external sites for just a few brand-specific searches, which allows you to replace harmful search results with positive and controlled information.

To do this:

  • Content Develop thoughtful content for the website’s leadership pages and review sections.
  • Positive Mentions Influitive marketing, sponsorships, events, digital PR, and other ways of creating positive brand mentions
  • Social Media Active presence on social media
  • Backlinks Get backlinks to key pages you’d like to rank for on Google.
  • Third-Party Accounts Claim and optimize relevant profiles on other sites that you can control.

Remember that Google always favors good and trusted sites in its search results. So, focus on improving the credibility and visibility of your site on the trusted third party sites. Social listening strategies will further enhance the value brought to your SEO and content marketing practices.

SEO investment not only improves your online reputation but also offers a long-term benefit in the form of brand protection. You can strengthen the public presence and reputation with these techniques.

9. Relationship With Public

Effective public relations will help you build your online reputation because it can develop positive news for your brand.

Various kinds of the press include:

  • Guest posts on authoritative websites
  • Interviews with influential business leaders
  • Philanthropy work
  • Branded events
  • Live chats wherein you answer all questions
  • Co-marketing with respected persons or businesses in your niche
  • Public correction of any severe mistakes made by your company
  • You need to make sure that your PR campaigns reflect your beliefs and establish your credibility to manage your reputation online.

This might be the most basic strategy for managing online reputation wherein your company may have thousands of clients, but it would require more reviews to share with web visitors that excellent services are being offered by the company, yet you are losing a lot of conversions.

You can always email blast or send them a feedback form if you haven’t heard from any of your previous clients.

Of course, it’s okay to have mixed reviews about your services – it is not really necessary to have 5 or 4-star ratings on all of them. Neither does it matter if you get the majority of positive reviews since these will overcome the negative ones and keep the credibility of your business regarding how happy your clients are and what kind of service they received from you.

10. Encourage A Positive Review

Share content that gives a positive view of your brand, such as:

  • Active post of the endorsements and ratings on your website
  • Broad endorsement testimonials of your brand by third parties .
  • Thank the reviewer often and comment positively on their social media platforms
  • Share any interactions with other people or companies
  • Partnering with influencers to promote the content you have created.
  • Sharing stories where you are favorably mentioned

11. Authentic Customer Images

Customer images highly influence the purchasing decision according to 62% of the customers. By using the brand, the website can request the customers who recently bought a product to review it and upload a photo.

Since customer photographs are graded authentic, most consumers will choose to purchase based on ratings by customers. These ratings also boost your online reputation and make more consumers want to engage with your business.

12. Curate user-generated content

Only a few customers who review a product will upload a picture of it. Other customers view it as social proof that increases their confidence in your brand. In this case, you may post user-generated content on your social media platforms.

13. Influencer Marketing

Influencer marketing is a fantastic tool for brand promotion, building relationships, and interaction with customers; it has a strong influence on the thought process and action implementation of the customers, and it has also been part of the digital marketing world for quite some time.

Survey studies show that 69% of people believe in influencers’ recommendations and will be able to consider the brand they have heard about. They make your brand seem more attractive, which in turn builds your stature up slowly.

Contents posted by influencers form the most significant portion of views, shares, and engagement generated for your brand on social media sites.

14. Invest In ORM Management Platform – Locobuzz

Locobuzz is well – featured in itself. It is the online reputation management platform which keeps you atop of the chain of your business’s moving train at an effective level.

It tracks the mention of your brand on all social media platforms and other online sources that makes you aware of any forthcoming issues well before time so that you may respond in due time.

It does sentiment analysis for your brand as an all-over estimation of the online sentiment to get a better understanding of how your customers feel about your brand and helps you figure out what you can do better.

Locobuzz tracks customer interactions including comments, messages, and reviews. This will ultimately provide you with a positive connection with the audience.

Locobuzz does Competitive research. They track competitors’ online activities and keep informing you about the opportunities that can be seized in your favor over competitors.

Identifying a crisis is one of the most important jobs Locobuzz performs, acting on it before it grows up into something.

The system provides you with detailed reports and analytics about your online reputation so that you can measure the effectiveness of your efforts and make data-driven decisions.

In general, Locobuzz is a robust solution that places all the equipment that should make the online reputation of businesses more effective and progressive with customers, on top.

15. Strong Social Media Presence

Actually, you do not have a strong social media presence that the others compete against.

However, you can only become better. The more you market your brand, the more valuable they become.

Register for social media sites. 87% of e-commerce shoppers believe social media helps them make a shopping decision.

The report shows that using a company’s social media can increase sales.

16. Keep Your Key Employees

Future clients may look for your products or services at doctor’s offices, attorneys’ offices, or a barber shop, where the question is “Who do you go to?” instead of “Which business do you go to?” Proper social media setup is one of the ways to be proactive about managing the reputation of your company online.

An effective online reputation management strategy will ensure continued success in any firm where the corporation’s brand is brought directly or indirectly to bear on its officers.

As discussed above, a natural desire to lead a low-profile life by avoiding social network sites can easily result in your reputation being harmed through only one poorly written post about you. This can subsequently harm your company’s reputation.

17. Maintaining Blogs Regularly

There are many reasons why this is the case, and blogging is such a great tool to take advantage of in terms of online reputation management. For one thing, though, blogging allows you to show off what you know.

It allows you to drive hundreds of answers to some of the most common questions being asked in your market, thereby developing an audience that simply loves you.

And blogging has the bonus of creating content that will be shared on social media and helping advance local SEO results.

As you continue to expand your online presence through your website and social media sites, you’ll want to regularly refresh and keep things relevant with new content on fairly regular terms. One of the best means by which to perform this technique in managing your online reputation is through blog posting regularly.

Try to schedule your blog posts so that your subscribers know what to expect and will keep coming back for more. Same advice from above; do not flood the search engines or online readers with a slew of blogs posted all at once. Depending on your situation and needs, 1-2 blogs per week or even per month are more than enough to keep both your readers and Google interested.

Guest Blogs

Once you get accustomed to posting blogs on your sites and profiles, you may wish to find other avenues for sharing your knowledge and content through guest blogging.

There are many quality websites out there that allow users to submit a guest post or become contributors on their site. Putting content out on established, high-authority sites will always help your blogging efforts as you gain exposure and build authority in your niche field or industry.

Guest blogging will also help you build strong backlinks to your site from outside sources, an essential part of any reputation management strategy.

18. Distinguish The Fake News

2019 was a great year in terms of spreading fake news stories across social and other online communication channels. Whilst efforts are on to curb the trend, the problem remains significant for any business or individual heading into 2021.

To gain a presence online, you will need to be reputable and trusted by your audience. It’s worth the extra time and effort spent double and triple-checking sources before sharing or publishing something, so your audience can have some stability in this increasingly chaotic online world.

19. Create Your Press Releases

Like guest blogging, press releases are another way of getting your name and content out there from a source other than your own to build authority and engagement.

In contrast to guest posts or blogs, press releases are a more formal means for instructing the public about some matter or in making a form of an announcement that is often news-worthy or relevant within a certain industry.
The best way to enhance your online presence and reputation is to place yourself with as many outlets before these audiences as possible.

20. Handle Client Issues

Remember that there is always some truth in the complaints made by customers when responding to them negatively. That should always be the case wherever you commonly hear cases being complained about.

Businesses should treat customers with dignity and show that they care about their opinions, especially since you never know who many potential clients may read your answers before deciding whether or not to work with you.

Without knowing, the response you give to the criticism on the internet might be what is pushing your present and future clients to your competitors. In whatever case there might be with the complaint of the customer, listen to it and respond to it kindly instead of hot-headedly.

Whether the person is right or wrong, whether he started the argument or not, abuse in a blog or post is always going to be perceived as not professional. When someone is allowed to dictate your feelings at times when people begin to criticize you, then one jeopardizes the possibility of saying or doing something that will really hurt their reputation.

Try to take the disagreement off line and work out your issue, rather than engaging in an online public debate. Being “right” in an online debate is unlikely to increase business much more than being professional.

That's A Wrap

Online reputation management is a long-term process, therefore it necessitates vigilance and proactive measures.

Through ORM strategies, you can effectively protect and enhance your online image. As one may know, an excellent online reputation is equivalent to a valuable asset that opens doors for newer opportunities and strengthens relationships with others.

Make sure you spend time watching out for your online presence, responding to feedback, and most importantly, for you to create a positive digital footprint.
With constant effort and strategic planning, you can easily overcome the challenges of the online world and, more importantly, establish a thriving reputation.

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