Best Competitor Analysis Tools in 2021

Competitor Analysis

Let’s talk about a topic that is scary for several marketers: Competition.

It doesn’t matter the industry you’re in; marketing is great to capture the audience’s attention. With different marketing channels out there, one thing that remains fierce is competition.

Competition for followers, ranking, ad placement, and sales. The list goes on and on. Conducting a Competitive Analysis is crucial in today’s competitive market. Here, competitor website analysis tools comes into play!

There are many tools out there to help you give insights from competitor ranking to competitor traffic. Thus, with the right set of tools, you can spend effort and focus more on marketing.

To make your Competitive Analysis process accessible, here’s a list of the five best competitor analysis tools in 2021.

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    Best Website Competitor Analysis Tools in 2021

    1. Semrush
    2. Spyfu
    3. Similar Web
    4. Buzz Sumo 
    5. Ahrefs
    6. Owletter

    1. Semrush


    Semrush is one of the best competitor website analysis tools in the market! You can use Semrush for analysis if you want to compete against the users in the search engine and rank on top of the Google search results. It gives a complete picture of the competitor ranking & also helps us compare it to extract useful insights.

    A powerful competitor SEO analysis tool, it monitors the SEO performance of competitors along with many other features. Here are things you can find with Semrush:

    • Backlinks they receive
    • Organic keywords they rank for
    • Paid keywords
    • New and lost keywords
    • External links to their website, and much more!
    • Competitor traffic analysis

    It monitors your search engine performance, too. You can also get your competitor’s organic keywords through Semrush. This data will show you the ranking of your competitor’s website for specific URLs through keywords.

    Semrush is also a social media competitor analysis tool. With a social media tracker, you can track your competitor’s presence on social media and accumulate insights on what type of content is trending.

    2. SpyFu


    With SpyFu, you get a complete idea of your competitor’s Google ranking, the keyword they are bidding on in Adwords, and ads they’ve purchased in the past five years. No doubt, SpyFu is one of the most popular competitor website analysis tool! 

    SpyFu allows you to download keywords while searching for a competitor. It also lets you uncover the PPC and SEO strategies of competitors. SpyFu helps you see the present and past competitor ranking in paid keywords.

    With the help of this tool, you can:

    • See Spyfu competitor’s top organic keywords
    • Estimated PPC and SEO clicks
    • Track competitor’s changes in ad spending
    • Sort relevant keywords by cost per click
    • Find out the best keyword opportunities and more

    Spyfu gives you insights into the paid traffic of your competitors. You get “pre-written Adword Templates” by advertising experts to make your PPC campaigns successful.

    Also, Read Why Competitive Analysis is Crucial for Brands in 2021

    3. SimilarWeb

    similar web

    SimilarWeb is designed especially for SEO and content. It presents a clear and accurate picture of competitor traffic, top organic and paid keywords, traffic sources, and other essential data points.

    With SimilarWeb, you can:

    • Get an overview of your competitor’s traffic
    • Different traffic sources
    • Competitor’s top 5 paid and organic keywords
    • See top competitor’s based on similarity and rank
    • Global rank, country rank, category rank, and more

    It tracks insights about where your competitors come from and helps understand their customers, competitors, and market. SimilarWeb processes over 5+ billion events in a single day through its machine learning algorithms. 

    It is easy to say that similarweb provides one of the best competitor website analysis tools among its competitors!

    4. BuzzSumo


    Buzzsumo monitors a competitor’s top-performing posts. It tracks essential metrics around posts and finds out which social platform works best. BuzzSumo competitor research feature gives insights into a competitor’s performance in social shares, networks they share their content in, and how your content compares against theirs.

    It also acts as a media monitoring tool because you get instant notification whenever a competitor brand’s social media post is mentioned online. BuzzSumo gives five years of historical data in PDF and CSV formats to download within a few seconds.

    5. Ahrefs


    Launched in 2012, Ahrefs is an SEO and content analysis tool that analyzes competitive keywords, backlinks, traffic, Pay Per Click (PPC), and more.

    Ahrefs has a database of 192 billion pages making it the most extensive index of backlinks on the entire web. You get tons of updated data to boost search rankings.

    Ahrefs finds out which competitor page gets the most backlinks and social shares. Here are some things you will get in Ahrefs:

    • Reports containing valuable data
    • Actionable insights by finding your competitor’s page by backlinks
    • Websites that link to competitor domain
    • Indicates how powerful competitor link building strategies are
    • Uncovers competitive intelligence data to increase rankings and more

    It also monitors a competitor’s top organic keywords to get a rough idea of the traffic a competitor receives on particular keywords.

    6. Owletter

    owletter competitor analysis tool

    When it comes to analyzing and understanding your competitor’s move in terms of email, Owletter is one of the best website competitor analysis tools out there. 

    This tool helps you to discover and understand every move of your competitors, including their frequency, schedule, and over-time trends. 

    The best thing about this tool is it grabs email from your competitors and arrange them in a single and user-friendly dashboard.  

    Over time, you’ll have access to basic analytics of each competitor, such as the total number of emails they’ve sent, when they are sending, how their newsletters are going to spam.

    This will help you know better about your competitor’s email strategy and how you can craft your email strategy better to acquire new customers. 

    7. Sociality

    sociality competitor analysis tool

    Sociality is an affordable competitor website analysis tool that can provide all competitor’s reports in one report. With this tool, you can easily create competitor analysis reports of Youtube, Facebook, Twitter, and more social media networks in a few minutes. 

    You can analyze your performance with your competitor’s interaction charts, analyze competing page content with comparative reports and review your content strategy.

    Want to know the best part? This tool allows you to create unlimited reports and helps you to export in PPT and Excel formats include the following metrics:

    1. Subscribers’ growth
    2. Number of total interactions
    3. Post days
    4. Post hours
    5. Engagement rates

    Not only this, its advanced filters help you to sort every content based on its type and engagement rates. Overall, this tool can do wonders for you if you know how to use it

    Which Competitor Analysis Tools Are You Using?

    Competitive analysis is an essential part of marketing strategy. If you’re looking to get ahead in the highly competitive SEO field, these five best competitor analysis tools will help you.

    These tools will show all that you need; from competitors’ top-performing organic keywords to websites that are providing high-quality backlinks to your competitors.

    By using these tools, you will spend more time analyzing and focusing your efforts on growing your business and staying ahead of competitors.

    So, which tool will you be using? Or any other essential tool you know of for conducting competitive analysis? If yes, let us know in the comment section below.

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