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Introduction: Competitor Analysis
Let’s talk about a topic that is scary for several marketers: Competition.
It doesn’t matter the industry you’re in; marketing is great to capture the audience’s attention. With different marketing channels out there, one thing that remains fierce is competition.
Competition for followers, ranking, ad placement, and sales. The list goes on and on. Conducting a Competitive Analysis is crucial in today’s competitive market.
There are many best competitor analysis tools out there to help against competitors. With the right set of tools, you can spend effort and focus more on marketing.
To make your Competitive Analysis process accessible, here’s a list of the five best competitor analysis tools in 2021.
Top Competitor Analysis Tools in 2021
Semrush is a popular tool when it comes to analyzing competitors. You can use Semrush for analysis if you want to compete against the users in the search engine and rank on top of the Google search results.
A powerful SEO tool, it monitors the SEO performance of competitors. Here are things you can find with Semrush:
- Backlinks they receive
- Organic keywords they rank for
- Paid keywords
- New and lost keywords
- External links to their website, and much more!
It monitors your search engine performance, too. You can also get your competitor’s organic keywords through Semrush. This data will show you the ranking of your competitor’s website for specific URLs through keywords.
Semrush is also a social media competitor analysis tool. With a social media tracker, you can track your competitor’s presence on social media and accumulate insights on what type of content is trending.
With SpyFu, you get a complete idea of your competitor’s Google ranking, the keyword they are bidding on in Adwords, and ads they’ve purchased in the past five years.
SpyFu allows you to download keywords while searching for a competitor. It also lets you uncover the PPC and SEO strategies of competitors. SpyFu helps you see the present and past competitor ranking in paid keywords.
With the help of Spyfu, you can:
- See competitor’s top organic keywords
- Estimated PPC and SEO clicks
- Track competitor’s changes in ad spending
- Sort relevant keywords by cost per click
- Find out the best keyword opportunities and more
Spyfu gives you insights into the paid traffic of your competitors. You get “pre-written Adword Templates” by advertising experts to make your PPC campaigns successful.
SimilarWeb is designed especially for SEO and content. It presents a clear and accurate picture of competitor traffic, top organic and paid keywords, traffic sources, and other essential data points.
With SimilarWeb, you can:
- Get an overview of your competitor’s traffic
- Different traffic sources
- Competitor’s top 5 paid and organic keywords
- See top competitor’s based on similarity and rank
- Global rank, country rank, category rank, and more
It tracks insights about where your competitors come from and helps understand their customers, competitors, and market. SimilarWeb processes over 5+ billion events in a single day through its machine learning algorithms.
Buzzsumo monitors a competitor’s top-performing posts. It tracks essential metrics around posts and finds out which social platform works best. BuzzSumo gives insights into a competitor’s performance in social shares, networks they share their content in, and how your content compares against theirs.
It also acts as a media monitoring tool because you get instant notification whenever a competitor brand’s social media post is mentioned online. BuzzSumo gives five years of historical data in PDF and CSV formats to download within a few seconds.
Launched in 2012, Ahrefs is an SEO and content analysis tool that analyzes competitive keywords, backlinks, traffic, Pay Per Click (PPC), and more.
Ahrefs has a database of 192 billion pages making it the most extensive index of backlinks on the entire web. You get tons of updated data to boost search rankings.
Ahrefs finds out which competitor page gets the most backlinks and social shares. Here are some things you will get in Ahrefs:
- Reports containing valuable data
- Actionable insights by finding your competitor’s page by backlinks
- Websites that link to competitor domain
- Indicates how powerful competitor link building strategies are
- Uncovers competitive intelligence data to increase rankings and more
It also monitors a competitor’s top organic keywords to get a rough idea of the traffic a competitor receives on particular keywords.
Which Competitor Analysis Tools Are You Using?
Competitive analysis is an essential part of marketing strategy. If you’re looking to get ahead in the highly competitive SEO field, these five best competitor analysis tools will help you.
These tools will show all that you need; from competitors’ top-performing organic keywords to websites that are providing high-quality backlinks to your competitors.
By using these tools, you will spend more time analyzing and focusing your efforts on growing your business and staying ahead of competitors.
So, which tool will you be using? Or any other essential tool you know of for conducting competitive analysis? If yes, let us know in the comment section below.