These technologies let you track blogs, forums, social media sites, and other internet channels to gather real-time information about your sector, rivals, and target market. Given so many choices, deciding which tool is best can be taxing.
We have carefully selected the top 25 finest social listening tools available to assist you negotiate this terrain. Whether you run a worldwide company or a small firm, these tools provide strong capabilities to improve your social media plan and provide insightful analysis.
Online Reputation Management Tools to monitor your brand
If you run an online business, you must manage your reputation on the web. This means online monitoring of customer responses and taking necessary steps to reduce negative statements about you or your business. This is where online reputation management tools prove invaluable, helping companies maintain a positive image and effectively address public perception.
Online reputation management software safeguards you by highlighting positive statements and removing negative sentiments about you online. Thus, brand reputation is critical because people won’t visit or buy products from your site if you fail to trust them. Let’s not do that to your business anymore. Explore the benefits of free online reputation management tools to effortlessly enhance your brand’s image.
One of the most crucial steps in protecting your reputation is choosing the right online reputation management (ORM) tools. These tools are your allies in managing your online presence and optimizing your digital branding. With numerous online reputation management examples, such as responding to reviews, monitoring social mentions, and effectively managing crisis communication, it’s important to choose the tool that best fits your business needs. We’ll guide you through this decision-making process later in this article, so you can feel confident in your choice.
What is Online Reputation Management in Digital Marketing?
ORM stands for Online Reputation Management. It is a process of monitoring, identifying and influencing the online conversation about an individual, brand or company.
ORM helps maintain and enhance a company or individual’s reputation by addressing and mitigating harmful content or reviews that appear on the Internet. This can include social media posts, customer reviews, and forum comments. Effective online reputation management techniques include review monitoring, social media engagement, and content optimisation.
Why is Online Reputation Management in Digital Marketing important?
ORM (Online Reputation Management) is cost-effective in digital marketing. It helps increase brand visibility, improve search engine rankings, build trust and loyalty, manage crises, understand customer sentiment, and gain a competitive advantage. Explore free online reputation management tools to monitor and enhance your brand’s image effortlessly.
It ultimately results in increased sales and revenue growth.
15 Best ORM Tools at a Glance: Features, Pricing, and Ratings for Effective Brand Management
We followed a detailed process to select the top 15 ORM tools. We consulted industry experts, analysed user reviews, and engaged in discussions within relevant LinkedIn communities. By examining each tool’s features, pricing, and effectiveness, we curated this list to provide reliable, trusted recommendations for optimising brand reputation management.
|
# |
Tool Name |
Best for |
Price |
Rating |
|
1 |
Locobuzz |
Social Listening, Analytics, Brand Management |
Custom Pricing |
4.5/5 |
|
2 |
Reputology |
Review Monitoring and Response |
Custom Pricing |
4.2/5 |
|
3 |
Mention |
Real-Time Brand Monitoring and Social Listening |
$29/month |
4.4/5 |
|
4 |
SentiOne |
Social Media Monitoring and Reputation Tracking |
$149/month |
4.5/5 |
|
5 |
Reputation Defender |
Brand Protection, Review Management |
Custom Pricing |
4.3/5 |
|
6 |
Sprinklr |
Enterprise Social Media Management |
Custom Pricing |
4.6/5 |
|
7 |
Meltwater |
Media Monitoring and Analytics |
Custom Pricing |
4.4/5 |
|
8 |
Talkwalker |
Social Listening and Analytics |
Custom Pricing |
4.5/5 |
|
9 |
Hootsuite |
Social Media Scheduling and Monitoring |
$19/month |
4.2/5 |
|
10 |
Brand Mentions |
Brand Monitoring and Media Intelligence |
$49/month |
4.3/5 |
|
11 |
Trustpilot |
Customer Reviews and Reputation Management |
Free, Paid plans |
4.6/5 |
|
12 |
Google Alerts |
Free Monitoring of Online Mentions |
Free |
4.1/5 |
|
13 |
BirdEye |
Reviews, Feedback, and Social Monitoring |
Custom Pricing |
4.5/5 |
|
14 |
Sprout Social |
Social Media Monitoring and Engagement |
$99/month |
4.4/5 |
|
15 |
Brand24 |
Brand Monitoring and Sentiment Analysis |
$49/month |
4.3/5 |
How to Choose the Right ORM Tool for Your Business
Choosing the right ORM (Online Reputation Management) tool for your business is crucial for protecting and enhancing your brand’s image. Start by evaluating the tool’s ability to track social media mentions, reviews, and sentiment analysis. Ensure it offers real-time analytics and response management features to handle customer feedback promptly. Look for tools with competitor benchmarking and crisis management capabilities. Additionally, consider the pricing, ease of use, and customer support. Choose a tool that aligns with your business needs to manage your online reputation effectively.
Warren Buffett famously quipped,
“It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.”
One mistake—negative reviews, social media backlash, or PR crises—can quickly damage a company in the digital age of today. This makes maintenance of internet reputation absolutely vital. The right technologies allow companies to monitor sentiment, respond swiftly, and safeguard their reputation, thereby ensuring long-term credibility and trust.
ROI of Online Reputation Management
Investing in ORM provides measurable returns. Key metrics to track include:
- Net Promoter Score (NPS): Measures customer satisfaction and loyalty.
- Customer Retention: Indicates how well your ORM efforts are keeping customers.
- Review Response Rates: Shows your engagement with customer feedback by review management tools.
- Revenue Growth: Demonstrates the financial impact of a positive online reputation.
Additionally, case studies have demonstrated how improved ratings and sentiment boost customer trust and sales. Lastly, a cost-benefit analysis proves that investing in ORM is far less expensive than losing business due to poor reviews or a tarnished reputation.
Emerging Trends in ORM for 2025
Businesses must remain proactive in protecting their brand image as online reputation management (ORM) continues to evolve. Several emerging trends are expected to shape the ORM landscape in 2025, helping companies effectively navigate digital challenges.
- AI-driven sentiment prediction: Advanced AI algorithms analyse online sentiment to predict potential crises, allowing businesses to address issues proactively before they escalate.
- Integration with conversational AI/chatbots: ORM tools will integrate with AI-driven chatbots, enabling businesses to respond in real-time to customer feedback and inquiries across multiple platforms.
- Tackling fake reviews and deepfakes: ORM will play a crucial role in ensuring trust in the digital space by combating fake reviews and deepfakes that can damage brand credibility.
· Predictive analytics: By leveraging predictive analytics, businesses can spot potential reputation repair risks in advance, helping them take necessary actions before damage is done.
15 Best Online Reputation Management Tools in 2025
1. Locobuzz
| Name | Locobuzz |
| Type | Online Reputation Management tools |
| Price | Book a demo to get started |
| Free Trial | 14 days |
| Social Networks Supported | Social channels, review sites, news forums, Quora, Glassdoor, Play Store, apple store, etc. |
Locobuzz is a reliable and one of the best ORM tools that safeguards your brand’s image and representation by delivering detailed and real-time analytics of your brand.
Locobuzz – Product Features
Social Networks Supported
Locobuzz supports various platforms, including social channels, review sites, news forums, Quora, Glassdoor, the Play Store, and the Apple Store. Thus, your brand’s presence is consistently monitored across all key digital spaces.
Real-Time Analytics
Locobuzz delivers detailed, real-time analytics that helps you manage your brand’s image and representation. This allows you to track your brand’s reputation across multiple touchpoints and respond promptly to customer interactions.
Competitor Benchmarking
Locobuzz is one of the top ORM tools because it offers powerful competitor benchmarking. It allows you to quickly gain insights into how competitors manage their brand image, use that data to refine your strategy and transform your brand narrative.
Quick Online Response Management
With its rapid response management system, Locobuzz enables brands to manage online chatter efficiently. Whether it’s negative feedback resolution or a potential crisis, its alert mechanisms and crisis-centric data help prevent significant issues, ensuring your brand maintains a positive image.
Benefits
- Safeguards Brand’s Image and Representation: By online reputation monitoring of various online platforms and providing timely feedback, Locobuzz ensures that your brand maintains a positive and consistent image.
- Removes Negative Feedback and Prevents Crises: Through its quick response and crisis management systems, you can remove harmful content and mitigate risks before they escalate.
- Manages Real-Time Brand Reputation: Keep track of your brand’s health across multiple platforms, responding instantly to customer reviews and comments to maintain a strong online reputation.
- Quick Online Response Management Systems: Locobuzz’s system allows you to manage feedback quickly, ensuring that negative comments are handled promptly and positively. This helps build customer trust and loyalty.
Use Case Example:
Imagine a situation where your brand receives negative reviews on social media platforms, potentially affecting your reputation. Locobuzz helps you immediately track these mentions, alerts you about the negativity, and enables you to respond quickly. You can address customer concerns, resolve issues, and prevent a crisis from escalating, ensuring your brand remains trusted and respected.
A customer case study by Locobuzz highlights how an ORM strategy helped a leading BFSI company enhance customer experience. This resulted in a 40% increase in customer retention and significantly improved brand sentiment.
Gain Deeper Insights into Your Brand's Online Reputation with the Locobuzz ORM Tool
2. Reputology
Name | Reputology |
Type | Online Reputation Management tools |
Price | Starts at $29 per month |
Free Trial | 14 days |
Social Networks Supported | “Facebook, Instagram, Twitter”, etc. |
If you’re looking to protect your reputation by getting hands-on a single and effective reputation tool, Reputology is a perfect choice. Another one of online reputation management tools that easily scrutinizes and monitors brand reviews across the web.
Few ORM tools like Reputology help you monitor every industry-specific review site, be it healthcare or real estate, and helps you respond to all these reviews from its app.
The best thing you’ll like about Reputology is it integrates with Hootsuite. With this integration, you can track all your reviews in the same dashboard where you monitor all social media accounts.
Another specialty is that it transforms all negative reviews into customer service tickets so that you can monitor them effectively.
Apart from that, it allows you to send automated notifications of new reviews, which you can reply to directly from your platform. It even helps you handle negative reviews by making a decision tree and guiding through the common scenarios.
Benefits:
- Track reviews and monitor social media channels in one dashboard.
- It monitors every industry-specific review sites
- Transforms all negative reviews into customer service tickets
- Handles negative review by making a decision tree
However, this ORM tool takes a little more time to give you the recent updates.
3.Mention
Name | Mention |
Type | Online Reputation Management tools |
Price | Starting at $25 per month |
Free Trial | 14 days |
Social Networks Supported | “Facebook, Instagram, Twitter”, etc. |
Mention is one of the best ORM tools for monitoring websites and social media channels. It comes with a user-friendly, simple interface that gives you all the detailed information related to target keywords when someone mentions your name and more.
When a person is talking about your brand, mentions tracks those people and immediately helps you access data through its applications.
This tool will give you daily ORM metrics to keep you active and updated about your brand’s conversations. It also has a sentiment analysis feature that sorts positive comments from the negative to identify the problem quickly.
Very few online reputation management tools like Mention help you in tracking everything right from brand awareness to the reputation of your brand or your competitors.
Benefits:
- Allows brands to monitor and find mentions in online conversations
- Simple and user-friendly interface
- Delivers all the detailed information right at your fingertips
- Tracks everything right from brand awareness to the reputation of your brand.
However, this tool sometimes deliver irrelevant results which are annoying and time consuming.
4. SentiOne
Name | Mention |
Type | Online Reputation Management tools |
Price | Book a free demo to get started |
Free Trial | 14 days |
Social Networks Supported | “Facebook, Instagram, Twitter” etc. |
SentiOne gives you valuable information on what people are thinking and talking about your brand across the web. It also delivers past and real-time data to help you with your brand’s strategy.
Unlike other ORM tools, here you can search and explore the entire web to collect people’s opinions online and get a distinct vision of how your brand is perceived.
Not only it provides you information and helps you listen to the conversation, but also it can help you reply and communicate with your audience in one place.
SentiOne also helps you monitor online discussions that really matter to your brand.
Benefits:
- Gives you valuable information
- Provides past and real-time data to help you with your brand’s strategy.
- It comes with AI-based online listening and data analysis engine
- Help you monitor online discussions
However, SentiOne is a bit expensive than other ORM tools out there.
5. Reputation defender
Name | Reputation Finder |
Type | Online Reputation Management tools |
Price | Book a free demo to get started |
Free Trial | 14 days |
Social Networks Supported | “Facebook, Instagram, Twitter,” etc. |
Reputation Defender is another one of the great online reputation management tools that will fit in your pocket. Whether you want to track the online reputation of your brand or personal page, this tool can deliver accurate and desired results.
It can quickly extract flaws from your online presence and offers several SEO practices to keep your brand reputation powerful and solid.
The best thing about Reputation Defender is that it prevents negative reviews by giving businesses a way to have their issues heard.
Reputation Defender is a little different from other ORM tools on this list. This tool also delivers privacy for several businesses by removing personal information from the web to help hide sensitive personal information and safeguard against the dangerous modern threat.
Benefits:
- Extract flaws from your online presence
- Deliver accurate and desired results.
- Offers privacy to safeguard private information
- Provides several SEO practices to safeguard your business reputation
However, this tool is a little slower than other ORM tools and takes time to deliver results.
6. Sprinklr
| Name | Sprinklr |
| Type | Unified CX Platfrom |
| Price | Advanced (Self-service only) $249 |
| Free Trials | 90-day trial |
| Social Networks supported | Social media, Review sites, blogs, etc |
Sprinklr is a prominent Customer Experience Management (CXM) platform that empowers businesses to effectively manage and enhance their customer interactions across various channels.
It offers a comprehensive suite of tools that cover areas such as social media management, customer engagement, marketing, advertising, and more. Sprinklr’s approach helps companies maintain a consistent and seamless customer experience, ultimately driving brand loyalty and growth.
Benefits
Listening beyond social media and the tool covers listening to review sites, blogs, etc.
AI Powered Platfrom
Digital Transformation services
7. Meltwater
Name | Meltwater |
Type | Customer |
Price | Plan based Pricing |
Free Trials | |
Social Networks supported | Facebook, Instagram ,Twitter, etc |
Meltwater is a prominent brand in media intelligence and social media monitoring. They offer tools that help businesses gather insights from online media sources, track brand mentions, analyze media coverage, and monitor social media conversations.
Meltwater’s services assist organizations in understanding their online presence, audience sentiment, and competitive landscape, which in turn aids in making informed marketing and business decisions. Their platform contributes to enhancing brand visibility, reputation management, and overall customer experience.
Benefits
- Proven reliability
- Good Effency
- Media intelligence into insights
8. Talkwalker
Name | Talkwalker |
Type | Customer Service |
Price | Plan Based Pricing |
Free Trials | |
Social Networks supported | Facebook, Instagram ,Twitter, etc |
Talkwalker is a social listening and analytics platform that empowers businesses to gain valuable insights from social media and online discussions.
It helps brands monitor their online presence, track trends, and understand customer sentiment. With its advanced features, Talkwalker enables effective social media management and informed decision-making for enhanced customer experience.
Benefits
Benchmark branding and campaigns with KPI frameworks
Data-driven insights and reporting analytics.
9. Hootsuite
Name | Hootsuite |
Type | Social media management platform |
Price | ₹1,915per month/mo* 10 Social Accounts |
Free Trials | 30 Day |
Social Networks supported | Facebook, Instagram ,Twitter, etc |
Hootsuite is a social media management platform that enables businesses and individuals to efficiently manage their social media presence. It offers tools for scheduling posts, monitoring social media conversations, analyzing engagement metrics, and collaborating with team members.
Hootsuite is widely used by marketing professionals to streamline social media activities, enhance brand visibility, and engage with audiences across various platforms.
Benefits
Easy to navigate and very beginner-friendly.
Ontent and scheduling and publishing posts
10. Brand Mentions
Name | Brand Mentions |
Type | Web & Social Listening |
Price | 99$ / month |
Free Trials | 7 days |
Social Networks supported | Facebook, Instagram ,Twitter, etc |
BrandMentions is a robust online brand monitoring and reputation management tool. It allows businesses to track and analyze mentions of their brand, products, or keywords across various online platforms, including social media, news websites, blogs, forums, and more.
This helps companies gain valuable insights into their online presence, customer sentiment, and industry trends. Utilizing BrandMentions can enhance your customer experience strategy.
Benefits
Finds Who’s Talking About Your Brand or Competitors in The News & Social.
View insightful metrics such as sentiment, reach, backlinks and more to analyze
11. Trustpilot
Name | Trustpilot |
Type | hosts reviews to help consumers shop with confidence, |
Price | Open to everyone. |
Free Trials | |
Social Networks supported |
Trustpilot is a online review platform that empowers customers to share their experiences and opinions about various businesses. It serves as a tool for businesses to collect and showcase customer feedback, build trust, and enhance their online reputation.
Trustpilot’s platform enables customers to make informed decisions while helping businesses improve their products and services based on real-time feedback.
Benefits
Nearly 1 million new reviews are posted each month
Onnects businesses and consumers through genuine feedback
Better usage coverage in more websites categories.
Useful tools that will help you in your business growth and brand building:
12. Google Alerts
Name | Google Alerts |
Type | Content change detection and notification service |
Price | Free |
Free Trials | Free |
Social Networks supported | Web pages, newspaper articles, blogs, or scientific research—that match the user’s search term |
Google Alerts is a powerful keyword monitoring tool offered by Google. It allows users to stay updated on specific topics, keywords or mentions across various online sources such as news articles, blogs, and websites.
This tool is beneficial for businesses like yours as it helps in keeping track of industry trends, competitor mentions, and customer feedback. By utilizing Google Alerts, you can enhance your brand’s online presence and make more informed marketing decisions. This tool is freely available for public use and the alerts are shared via mail.
Benefits
- Completely free to use and easy to put keywords
- Get regular updates in your mailbox
- Tackers in any language and region of your choice.
13. BirdEye
Name | BirdEye |
Type | customer experience |
Price | customized pricing |
Free Trials | Demo |
Social Networks supported | Facebook, Instagram ,Twitter, etc |
BirdEye is a customer experience and online reputation management platform. It helps businesses gather and manage customer reviews, feedback, and online interactions across various channels.
BirdEye’s solutions are to enhance a brand’s online presence, improve customer engagement, and optimizing reputation management. Their approach aligns well with the growing need for businesses to maintain a positive online image and effectively engage with customers across different platforms.
Benefits
Monitor customer experience and scale up growth.
Manage and response from a single dashboard.
14. Sprout Social
Name | Sprout Social |
Type | Social media business solution |
Price | Standard $249 per month |
Free Trials | 30-day trial |
Social Networks supported | Facebook, Instagram ,Twitter, etc |
Sprout Social is brand for social media management. Their platform offers a comprehensive suite of tools tailored for businesses to effectively manage, analyze, and enhance their presence across various social media channels.
It’s a solution that empowers businesses to streamline their social media efforts, engage with audiences, and drive impactful results, ultimately elevating their overall digital brand image.
Benefits
- Easy to manage multiple social media accounts in a single intuitive interface.
- Enables brands to deliver smarter, faster business impact
15. Brand24
Name | Brand24 |
Type | Social Listening tool |
Price | $99 For tracking a small brand. |
Free Trials | 2 months |
Social Networks supported | FB, Instagram, Twitter, etc… |
Brand24 is a social media monitoring and online reputation management tool. It helps businesses track and analyze their brand’s online presence, mentions, and conversations across various social media platforms and websites.
This tool enables companies to gather insights about customer sentiment, monitor competitors, and engage with their audience effectively. It’s a tool for understanding how your brand is perceived and making data-driven decisions to enhance your online reputation.
Benefits
- Measure brand awareness and presence.
- Learn from online conversations about a company.
- Get access to honest consumer feedback.
Pros & cons | online reputation management (ORM) tools
Pro’s
- Helps you remove negative publicity.
- Towering online visibility.
- Good online reviews = Increase in profits.
- Higher ranking on search engines.
- Builds brand trust and goodwill.
Con’s
- Can be a costly process.
- Online Tools may provide limited privacy.
Conclusion
Online reputation management tools let you monitor your brand’s online reputation. The best ORM automation tools identify negative comments to identify the problem. They help you schedule and send quality posts to your social media platforms. Providing data about your competitors enables you to create unique campaigns, resulting in better communication and brand building.
Solid tools for online reputation management can safeguard your reputation and optimise your online presence. Your brand needs an online reputation in today’s world. Close monitoring from start to finish, followed by a detailed plan for your brand, will help more people see it in a better light.
Take Charge of Your Brand’s Reputation with Locobuzz
Locobuzz is an advanced ORM tool designed to help businesses manage their online presence effectively, track brand mentions, and respond to real-time customer reviews. With powerful features like sentiment analysis, competitor benchmarking, and quick response systems, Locobuzz enables businesses to safeguard their brand image and prevent potential crises. However, while ORM tools are valuable, human judgment and involvement are still necessary to navigate complex situations.
Frequently asked questions
ORM tools help brands to easily monitor and fix their online reputation. Online Reputation Management tools helps to spread positive customer experiences through various review platforms. ORM tools help brands to build a good image leading to new customers, increased sales and growth.
Locobuzz is one of the best ORM tools that safeguards your brand’s image and representation by delivering detailed and real-time analytics of your brand. It supports all the major social networks like facebook, instagram, twitter, etc.
ORM tools help businesses to identify what is being said about them online and how to improve if people posts about them negatively. ORM tools can help businesses to avoid the potential loss of new business leads and sales.
The process of online reputation management is not completely cost-effective. Free tools will also provide services to some extent. Some ORM tools are costly but you can opt for some affordable tools in the market.
