5 Best Online Reputation Management (ORM) Tools In 2023
If you’re running an online business, it’s mandatory to manage your business reputation on the web. This makes it crucial to keep track of how customers respond to your business and what necessary steps you can take to reduce any negative statements about you or your business.
Online reputation management safeguards you by highlighting positive statements and removes negative sentiment about you on the internet. Thus, brand reputation is very important because people won’t visit or buy products from your site if you fail to trust them. Let’s not do that to your business anymore.
One of the best ways to protect your reputation is by selecting the best online reputation management (ORM) tools to manage your online presence and optimize digital branding.
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What is ORM in Digital marketing?
ORM stands for Online Reputation Management. It is a process of monitoring, identifying and influencing the online conversation about an individual, brand or company.
ORM helps to maintain and enhance the reputation of a company or individual by addressing and mitigating negative content or reviews that appear on the internet. This can include things such as social media posts, customer reviews, and forum comments.
Why is ORM in Digital Marketing important?
ORM (Online Reputation Management) in digital marketing helps to increase brand visibility, improve search engine rankings, build trust and loyalty, manage crisis, understand customer sentiment, gain a competitive advantage and it’s cost-effective.
It ultimately results in increased sales and revenue growth.
5 Best ORM tools in 2023 :
1. Locobuzz
| Name | Locobuzz |
| Type | Online Reputation Management tools |
| Price | – |
| Free Trial | 14 days |
| Social Networks Supported | “Facebook, Instagram, Twitter”, etc. |
Locobuzz is a reliable and one of the best ORM tools that safeguards your brand’s image and representation by delivering detailed and real-time analytics of your brand.
With its online reputation management capabilities, you can track and respond to every major social media customer across several platforms to manage real-time brand reputation.
One of the best ORM tools because it also comes with several competition benchmarking capabilities to give you detailed insights about how competitors are operating and give you a roadmap about transforming your brand into a narrative.
You can also take care of all the online chatter with its quick online response management systems. These systems will help you remove negative feedback and prevent a significant crisis with the help of crisis-centric data, rich analytics, and alert mechanisms.
Benefits:
- Safeguards brand’s image and representation
- Removes negative feedback and prevent a major crisis
- Manage real-time brand reputation
Quick online response management systems
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Explore Social Listening Tool, Brand Mention , Brand Monitoring Tools
2. Reputology
Name | Reputology |
Type | Online Reputation Management tools |
Price | Starts at $29 per month |
Free Trial | 14 days |
Social Networks Supported | “Facebook, Instagram, Twitter”, etc. |
If you’re looking to protect your reputation by getting hands-on a single and effective reputation tool, Reputology is a perfect choice. Another one of online reputation management tools that easily scrutinizes and monitors brand reviews across the web.
Few ORM tools like Reputology help you monitor every industry-specific review site, be it healthcare or real estate, and helps you respond to all these reviews from its app.
The best thing you’ll like about Reputology is it integrates with Hootsuite. With this integration, you can track all your reviews in the same dashboard where you monitor all social media accounts.
Another specialty is that it transforms all negative reviews into customer service tickets so that you can monitor them effectively.
Apart from that, it allows you to send automated notifications of new reviews, which you can reply to directly from your platform. It even helps you handle negative reviews by making a decision tree and guiding through the common scenarios.
Benefits:
- Track reviews and monitor social media channels in one dashboard.
- It monitors every industry-specific review sites
- Transforms all negative reviews into customer service tickets
- Handles negative review by making a decision tree
However, this ORM tool takes a little more time to give you the recent updates.
3.Mention
Name | Mention |
Type | Online Reputation Management tools |
Price | Starting at $25 per month |
Free Trial | 14 days |
Social Networks Supported | “Facebook, Instagram, Twitter”, etc. |
Mention is one of the best ORM tools for monitoring websites and social media channels. It comes with a user-friendly, simple interface that gives you all the detailed information related to target keywords when someone mentions your name and more.
When a person is talking about your brand, mentions tracks those people and immediately helps you access data through its applications.
This tool will give you daily ORM metrics to keep you active and updated about your brand’s conversations. It also has a sentiment analysis feature that sorts positive comments from the negative to identify the problem quickly.
Very few online reputation management tools like Mention help you in tracking everything right from brand awareness to the reputation of your brand or your competitors.
Benefits:
- Allows brands to monitor and find mentions in online conversations
- Simple and user-friendly interface
- Delivers all the detailed information right at your fingertips
- Tracks everything right from brand awareness to the reputation of your brand.
However, this tool sometimes deliver irrelevant results which are annoying and time consuming.
4. SentiOne
Name | Mention |
Type | Online Reputation Management tools |
Price | Book a free demo to get started |
Free Trial | 14 days |
Social Networks Supported | “Facebook, Instagram, Twitter” etc. |
SentiOne gives you valuable information on what people are thinking and talking about your brand across the web. It also delivers past and real-time data to help you with your brand’s strategy.
Unlike other ORM tools, here you can search and explore the entire web to collect people’s opinions online and get a distinct vision of how your brand is perceived.
Not only it provides you information and helps you listen to the conversation, but also it can help you reply and communicate with your audience in one place.
SentiOne also helps you monitor online discussions that really matter to your brand.
Benefits:
- Gives you valuable information
- Provides past and real-time data to help you with your brand’s strategy.
- It comes with AI-based online listening and data analysis engine
- Help you monitor online discussions
However, SentiOne is a bit expensive than other ORM tools out there.
5. Reputation defender
Name | Reputation Finder |
Type | Online Reputation Management tools |
Price | Book a free demo to get started |
Free Trial | 14 days |
Social Networks Supported | “Facebook, Instagram, Twitter,” etc. |
Reputation Defender is another one of the great online reputation management tools that will fit in your pocket. Whether you want to track the online reputation of your brand or personal page, this tool can deliver accurate and desired results.
It can quickly extract flaws from your online presence and offers several SEO practices to keep your brand reputation powerful and solid.
The best thing about Reputation Defender is that it prevents negative reviews by giving businesses a way to have their issues heard.
Reputation Defender is a little different from other ORM tools on this list. This tool also delivers privacy for several businesses by removing personal information from the web to help hide sensitive personal information and safeguard against the dangerous modern threat.
Benefits:
- Extract flaws from your online presence
- Deliver accurate and desired results.
- Offers privacy to safeguard private information
- Provides several SEO practices to safeguard your business reputation
However, this tool is a little slower than other ORM tools and takes time to deliver results.
Useful tools that will help you in your business growth and brand building:
Pros & cons | online reputation management (ORM) tools
Pro’s
- Helps you remove negative publicity.
- Towering online visibility.
- Good online reviews = Increase in profits.
- Higher ranking on search engines.
- Builds brand trust and goodwill.
Con’s
- Can be a costly process.
- Online Tools may provide limited privacy.
Conclusion
Online reputation management tools let you monitor your brands online reputation. These bestb ORM tools identifies negative comments to identify the problem then help you to schedule and send quality posts to your social media platforms, provides data about your competitors, helps to create unique campaigns resulting in better communication and brand building.
With a solid online reputation management (ORM) tool, you can positively safeguard your reputation and optimize your online presence. Your online reputation in today’s world is what your brand needs right now. With close monitoring from start to end, followed by a detailed plan for your brand, it will be seen in a better light by more people. Try the above 5 best ORM tools in 2023 and make it your companion for your business TODAY!
Frequently asked questions
ORM tools help brands to easily monitor and fix their online reputation. Online Reputation Management tools helps to spread positive customer experiences through various review platforms. ORM tools help brands to build a good image leading to new customers, increased sales and growth.
Locobuzz is one of the best ORM tools that safeguards your brand’s image and representation by delivering detailed and real-time analytics of your brand. It supports all the major social networks like facebook, instagram, twitter, etc.
ORM tools help businesses to identify what is being said about them online and how to improve if people posts about them negatively. ORM tools can help businesses to avoid the potential loss of new business leads and sales.
The process of online reputation management is not completely cost-effective. Free tools will also provide services to some extent. Some ORM tools are costly but you can opt for some affordable tools in the market.
