15 Best Online Reputation Management (ORM) Tools In 2023
If you’re running an online business, it’s mandatory to manage your business reputation on the web. This makes it crucial to keep track of how customers respond to your business and what necessary steps you can take to reduce any negative statements about you or your business.
Online reputation management safeguards you by highlighting positive statements and removes negative sentiment about you on the internet. Thus, brand reputation is very important because people won’t visit or buy products from your site if you fail to trust them. Let’s not do that to your business anymore.
One of the best ways to protect your reputation is by selecting the best online reputation management (ORM) tools to manage your online presence and optimize digital branding.
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Transform your online reputation management with Locobuzz
What is ORM in Digital marketing?
ORM stands for Online Reputation Management. It is a process of monitoring, identifying and influencing the online conversation about an individual, brand or company.
ORM helps to maintain and enhance the reputation of a company or individual by addressing and mitigating negative content or reviews that appear on the internet. This can include things such as social media posts, customer reviews, and forum comments.
Why is ORM in Digital Marketing important?
ORM (Online Reputation Management) in digital marketing helps to increase brand visibility, improve search engine rankings, build trust and loyalty, manage crisis, understand customer sentiment, gain a competitive advantage and it’s cost-effective.
It ultimately results in increased sales and revenue growth.
15 Best ORM tools in 2023 :
1. Locobuzz
| Name | Locobuzz |
| Type | Online Reputation Management tools |
| Price | Book a demo to get started |
| Free Trial | 14 days |
| Social Networks Supported | Social channels, review sites, news forums, Quora, Glassdoor, Play Store, apple store, etc. |
Locobuzz is a reliable and one of the best ORM tools that safeguards your brand’s image and representation by delivering detailed and real-time analytics of your brand.
With its online reputation management capabilities, you can track and respond to every major social media customer across several platforms to manage real-time brand reputation.
One of the best ORM tools because it also comes with several competition benchmarking capabilities to give you detailed insights about how competitors are operating and give you a roadmap about transforming your brand into a narrative.
You can also take care of all the online chatter with its quick online response management systems. These systems will help you remove negative feedback and prevent a significant crisis with the help of crisis-centric data, rich analytics, and alert mechanisms.
Benefits:
- Safeguards brand’s image and representation
- Removes negative feedback and prevent a major crisis
- Manage real-time brand reputation
Quick online response management systems
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Explore Social Listening Tool, Brand Mention , Brand Monitoring Tools
2. Reputology
Name | Reputology |
Type | Online Reputation Management tools |
Price | Starts at $29 per month |
Free Trial | 14 days |
Social Networks Supported | “Facebook, Instagram, Twitter”, etc. |
If you’re looking to protect your reputation by getting hands-on a single and effective reputation tool, Reputology is a perfect choice. Another one of online reputation management tools that easily scrutinizes and monitors brand reviews across the web.
Few ORM tools like Reputology help you monitor every industry-specific review site, be it healthcare or real estate, and helps you respond to all these reviews from its app.
The best thing you’ll like about Reputology is it integrates with Hootsuite. With this integration, you can track all your reviews in the same dashboard where you monitor all social media accounts.
Another specialty is that it transforms all negative reviews into customer service tickets so that you can monitor them effectively.
Apart from that, it allows you to send automated notifications of new reviews, which you can reply to directly from your platform. It even helps you handle negative reviews by making a decision tree and guiding through the common scenarios.
Benefits:
- Track reviews and monitor social media channels in one dashboard.
- It monitors every industry-specific review sites
- Transforms all negative reviews into customer service tickets
- Handles negative review by making a decision tree
However, this ORM tool takes a little more time to give you the recent updates.
3.Mention
Name | Mention |
Type | Online Reputation Management tools |
Price | Starting at $25 per month |
Free Trial | 14 days |
Social Networks Supported | “Facebook, Instagram, Twitter”, etc. |
Mention is one of the best ORM tools for monitoring websites and social media channels. It comes with a user-friendly, simple interface that gives you all the detailed information related to target keywords when someone mentions your name and more.
When a person is talking about your brand, mentions tracks those people and immediately helps you access data through its applications.
This tool will give you daily ORM metrics to keep you active and updated about your brand’s conversations. It also has a sentiment analysis feature that sorts positive comments from the negative to identify the problem quickly.
Very few online reputation management tools like Mention help you in tracking everything right from brand awareness to the reputation of your brand or your competitors.
Benefits:
- Allows brands to monitor and find mentions in online conversations
- Simple and user-friendly interface
- Delivers all the detailed information right at your fingertips
- Tracks everything right from brand awareness to the reputation of your brand.
However, this tool sometimes deliver irrelevant results which are annoying and time consuming.
4. SentiOne
Name | Mention |
Type | Online Reputation Management tools |
Price | Book a free demo to get started |
Free Trial | 14 days |
Social Networks Supported | “Facebook, Instagram, Twitter” etc. |
SentiOne gives you valuable information on what people are thinking and talking about your brand across the web. It also delivers past and real-time data to help you with your brand’s strategy.
Unlike other ORM tools, here you can search and explore the entire web to collect people’s opinions online and get a distinct vision of how your brand is perceived.
Not only it provides you information and helps you listen to the conversation, but also it can help you reply and communicate with your audience in one place.
SentiOne also helps you monitor online discussions that really matter to your brand.
Benefits:
- Gives you valuable information
- Provides past and real-time data to help you with your brand’s strategy.
- It comes with AI-based online listening and data analysis engine
- Help you monitor online discussions
However, SentiOne is a bit expensive than other ORM tools out there.
5. Reputation defender
Name | Reputation Finder |
Type | Online Reputation Management tools |
Price | Book a free demo to get started |
Free Trial | 14 days |
Social Networks Supported | “Facebook, Instagram, Twitter,” etc. |
Reputation Defender is another one of the great online reputation management tools that will fit in your pocket. Whether you want to track the online reputation of your brand or personal page, this tool can deliver accurate and desired results.
It can quickly extract flaws from your online presence and offers several SEO practices to keep your brand reputation powerful and solid.
The best thing about Reputation Defender is that it prevents negative reviews by giving businesses a way to have their issues heard.
Reputation Defender is a little different from other ORM tools on this list. This tool also delivers privacy for several businesses by removing personal information from the web to help hide sensitive personal information and safeguard against the dangerous modern threat.
Benefits:
- Extract flaws from your online presence
- Deliver accurate and desired results.
- Offers privacy to safeguard private information
- Provides several SEO practices to safeguard your business reputation
However, this tool is a little slower than other ORM tools and takes time to deliver results.
6. Sprinklr
| Name | Sprinklr |
| Type | Unified CX Platfrom |
| Price | Advanced (Self-service only) $249 |
| Free Trials | 90-day trial |
| Social Networks supported | Social media, Review sites, blogs, etc |
Sprinklr is a prominent Customer Experience Management (CXM) platform that empowers businesses to effectively manage and enhance their customer interactions across various channels.
It offers a comprehensive suite of tools that cover areas such as social media management, customer engagement, marketing, advertising, and more. Sprinklr’s approach helps companies maintain a consistent and seamless customer experience, ultimately driving brand loyalty and growth.
Benefits
Listening beyond social media and the tool covers listening to review sites, blogs, etc.
AI Powered Platfrom
Digital Transformation services
7. Meltwater
Name | Meltwater |
Type | Customer |
Price | Plan based Pricing |
Free Trials | |
Social Networks supported | Facebook, Instagram ,Twitter, etc |
Meltwater is a prominent brand in media intelligence and social media monitoring. They offer tools that help businesses gather insights from online media sources, track brand mentions, analyze media coverage, and monitor social media conversations.
Meltwater’s services assist organizations in understanding their online presence, audience sentiment, and competitive landscape, which in turn aids in making informed marketing and business decisions. Their platform contributes to enhancing brand visibility, reputation management, and overall customer experience.
Benefits
- Proven reliability
- Good Effency
- Media intelligence into insights
8. Talkwalker
Name | Talkwalker |
Type | Customer Service |
Price | Plan Based Pricing |
Free Trials | |
Social Networks supported | Facebook, Instagram ,Twitter, etc |
Talkwalker is a social listening and analytics platform that empowers businesses to gain valuable insights from social media and online discussions.
It helps brands monitor their online presence, track trends, and understand customer sentiment. With its advanced features, Talkwalker enables effective social media management and informed decision-making for enhanced customer experience.
Benefits
Benchmark branding and campaigns with KPI frameworks
Data-driven insights and reporting analytics.
9. Hootsuite
Name | Hootsuite |
Type | Social media management platform |
Price | ₹1,915per month/mo* 10 Social Accounts |
Free Trials | 30 Day |
Social Networks supported | Facebook, Instagram ,Twitter, etc |
Hootsuite is a social media management platform that enables businesses and individuals to efficiently manage their social media presence. It offers tools for scheduling posts, monitoring social media conversations, analyzing engagement metrics, and collaborating with team members.
Hootsuite is widely used by marketing professionals to streamline social media activities, enhance brand visibility, and engage with audiences across various platforms.
Benefits
Easy to navigate and very beginner-friendly.
Ontent and scheduling and publishing posts
10. Brand Mentions
Name | Brand Mentions |
Type | Web & Social Listening |
Price | 99$ / month |
Free Trials | 7 days |
Social Networks supported | Facebook, Instagram ,Twitter, etc |
BrandMentions is a robust online brand monitoring and reputation management tool. It allows businesses to track and analyze mentions of their brand, products, or keywords across various online platforms, including social media, news websites, blogs, forums, and more.
This helps companies gain valuable insights into their online presence, customer sentiment, and industry trends. Utilizing BrandMentions can enhance your customer experience strategy.
Benefits
Finds Who’s Talking About Your Brand or Competitors in The News & Social.
View insightful metrics such as sentiment, reach, backlinks and more to analyze
11. Trustpilot
Name | Trustpilot |
Type | hosts reviews to help consumers shop with confidence, |
Price | Open to everyone. |
Free Trials | |
Social Networks supported |
Trustpilot is a online review platform that empowers customers to share their experiences and opinions about various businesses. It serves as a tool for businesses to collect and showcase customer feedback, build trust, and enhance their online reputation.
Trustpilot’s platform enables customers to make informed decisions while helping businesses improve their products and services based on real-time feedback.
Benefits
Nearly 1 million new reviews are posted each month
Onnects businesses and consumers through genuine feedback
Better usage coverage in more websites categories.
Useful tools that will help you in your business growth and brand building:
12. Google Alerts
Name | Google Alerts |
Type | Content change detection and notification service |
Price | Free |
Free Trials | Free |
Social Networks supported | Web pages, newspaper articles, blogs, or scientific research—that match the user’s search term |
Google Alerts is a powerful keyword monitoring tool offered by Google. It allows users to stay updated on specific topics, keywords or mentions across various online sources such as news articles, blogs, and websites.
This tool is beneficial for businesses like yours as it helps in keeping track of industry trends, competitor mentions, and customer feedback. By utilizing Google Alerts, you can enhance your brand’s online presence and make more informed marketing decisions. This tool is freely available for public use and the alerts are shared via mail.
Benefits
- Completely free to use and easy to put keywords
- Get regular updates in your mailbox
- Tackers in any language and region of your choice.
13. BirdEye
Name | BirdEye |
Type | customer experience |
Price | customized pricing |
Free Trials | Demo |
Social Networks supported | Facebook, Instagram ,Twitter, etc |
BirdEye is a customer experience and online reputation management platform. It helps businesses gather and manage customer reviews, feedback, and online interactions across various channels.
BirdEye’s solutions are to enhance a brand’s online presence, improve customer engagement, and optimizing reputation management. Their approach aligns well with the growing need for businesses to maintain a positive online image and effectively engage with customers across different platforms.
Benefits
Monitor customer experience and scale up growth.
Manage and response from a single dashboard.
14. Sprout Social
Name | Sprout Social |
Type | Social media business solution |
Price | Standard $249 per month |
Free Trials | 30-day trial |
Social Networks supported | Facebook, Instagram ,Twitter, etc |
Sprout Social is brand for social media management. Their platform offers a comprehensive suite of tools tailored for businesses to effectively manage, analyze, and enhance their presence across various social media channels.
It’s a solution that empowers businesses to streamline their social media efforts, engage with audiences, and drive impactful results, ultimately elevating their overall digital brand image.
Benefits
- Easy to manage multiple social media accounts in a single intuitive interface.
- Enables brands to deliver smarter, faster business impact
15. Brand24
Name | Brand24 |
Type | Social Listening tool |
Price | $99 For tracking a small brand. |
Free Trials | 2 months |
Social Networks supported | FB, Instagram, Twitter, etc… |
Brand24 is a social media monitoring and online reputation management tool. It helps businesses track and analyze their brand’s online presence, mentions, and conversations across various social media platforms and websites.
This tool enables companies to gather insights about customer sentiment, monitor competitors, and engage with their audience effectively. It’s a tool for understanding how your brand is perceived and making data-driven decisions to enhance your online reputation.
Benefits
- Measure brand awareness and presence.
- Learn from online conversations about a company.
- Get access to honest consumer feedback.
Pros & cons | online reputation management (ORM) tools
Pro’s
- Helps you remove negative publicity.
- Towering online visibility.
- Good online reviews = Increase in profits.
- Higher ranking on search engines.
- Builds brand trust and goodwill.
Con’s
- Can be a costly process.
- Online Tools may provide limited privacy.
Conclusion
Online reputation management tools let you monitor your brands online reputation. These bestb ORM tools identifies negative comments to identify the problem then help you to schedule and send quality posts to your social media platforms, provides data about your competitors, helps to create unique campaigns resulting in better communication and brand building.
With a solid online reputation management (ORM) tool, you can positively safeguard your reputation and optimize your online presence. Your online reputation in today’s world is what your brand needs right now. With close monitoring from start to end, followed by a detailed plan for your brand, it will be seen in a better light by more people.
Try the above 5 best ORM tools in 2023 and make it your companion for your business TODAY!
Frequently asked questions
ORM tools help brands to easily monitor and fix their online reputation. Online Reputation Management tools helps to spread positive customer experiences through various review platforms. ORM tools help brands to build a good image leading to new customers, increased sales and growth.
Locobuzz is one of the best ORM tools that safeguards your brand’s image and representation by delivering detailed and real-time analytics of your brand. It supports all the major social networks like facebook, instagram, twitter, etc.
ORM tools help businesses to identify what is being said about them online and how to improve if people posts about them negatively. ORM tools can help businesses to avoid the potential loss of new business leads and sales.
The process of online reputation management is not completely cost-effective. Free tools will also provide services to some extent. Some ORM tools are costly but you can opt for some affordable tools in the market.
