Picture this: you are in a crowded digital city where every post, review, or tweet is a voice in the

Let’s assume the market is a game of chess. While most brands play move by move, the smart ones are

The internet never goes offline. Whether you are working, sleeping, or celebrating, it is always active. And, so are your

Imagine reaching out to a customer and fixing a problem before they realize it exists. That would solve so many

Sentiment analysis tools must navigate the complexity of multiple languages and cultures. From handling sarcasm and idioms to interpreting regional

Customers today want it all. They expect an instant response that is tastefully personalized. A late reply can quickly turn

Chatbots and social listening have always worked in silos. One engaging with customers in real-time, the other monitoring conversations from

Studies have constantly shown that customers are more loyal to a brand that responds quickly and meaningfully. Are you a

Your brand might be spending lakhs on a campaign, but how do you know if it was effective or not?

Whether you are running a retail chain or a global airline, your audience is constantly talking about your brand online.

Fast-growing brands are scaling every day, but so are their CX challenges.  When a brand grows, it is not growth

Is your CX team switching between tabs to answer one single query?  You may think your team is multitasking, but

Modern marketing isn’t just about visibility, it’s about velocity, timing, and context. Today’s campaigns unfold in real time. Conversations spark

Let’s say you’ve launched your campaign and every social media platform is flooded with conversations about your brand. At such

According to PwC, 86% of the buyers are willing to pay more for a great customer experience. So, if you’re

For how long will a customer service agent stay active and respond to each and every query manually? Even if

Trends on social media change faster than attention spans can settle. Staying ahead and keeping up with these trends becomes

A study conducted by Deloitte uncovers that 80% of consumers expect personalized experiences tailored to their local context. Yet, most

Whenever a customer visits a website, they can be greeted in 2 different ways through a chatbot: Hello, I am

Imagine waking up and finding out that your brand is popular on every social media platform, but for all the