93% of customers say online reviews influence their buying decisions. This means that every comment, tweet, or rating will either be a deal-maker or a deal-breaker.
But, here’s the fact: You don’t control that first impression, your customers do. Let’s see how.
Every unanswered question, delayed responses, or viral complaints take away the trust of your customers. On the other hand, every reply, resolved queries, and acknowledged feedback help gain the trust and loyalty of your customers. So, no matter how much marketing you do, if your first impression in front of the customers is bad, then nothing will move the needle for you.
This is where Online Reputation Management (ORM) becomes non-negotiable for brands. Managing your brand’s reputation online is more than just monitoring, it’s also about managing perceptions, building trust, and turning everyday conversations into brand equity.
Here’s when Online Reputation Management Tools can give brands the visibility they need to act clearly, and turn feedback, good or bad, into actionable insights.
Why ORM Is No Longer Optional for Digital-First Brands!
For digital-first brands, online reputation is a must-have. Customers share their thoughts only when they are extremely satisfied or dissatisfied with a brand. So, in a space, where customer perceptions and experiences are a big deal, ORM has shifted from a reactive PR function to a strategic business function. Today, online reputation management tools empower brands to become proactive, responsive, and insight-driven.
Here’s why ORM is no longer optional for brand:
- ORM ensures your brand’s top search results reflect its strength
- Online reviews greatly influence trust, often more than brand messaging
- ORM helps suppress outdated or irrelevant content that could harm your brand’s credibility
- Brands can amplify positive reviews and actively manage negative feedback with ORM
- ORM provides 360-degree visibility of your brand and helps find reputational gaps
- Brands identify loyal advocates and elevate their voices through ORM
Online Reputation Management Tools help brands monitor, manage, and influence perception at scale, all in real-time.
Why Locobuzz is Your Go-To ORM Solution
There are a few best orm tools available in the online space. One of them is – Locobuzz. The platform has powerful ORM capability that gives your brand a holistic view of customer interactions. It is reliable and one of the best ORM tools that safeguard your brand’s image and representation by delivering detailed and real-time analytics of your brand.
Let’s Explore ORM Features of Locobuzz
Smart Inbox
Locobuzz offers a smart inbox for a unified view of all conversations received, whether it’s tickets or mentions, enabling agents to take action on them. It enables:
- Smarter ticketing for faster resolution
No important customer interaction slips through the cracks. With AI and rule-based automation, only meaningful conversations are converted into tickets, cutting clutter and boosting agent efficiency. - Clear Progress Tracking & Easy Ticket Discovery
Track every customer issue with intuitive ticket status and find what you need in seconds using smart ticket filters by customer names, content, date, or even URLs. - Faster Response with Advanced Filtering
Prioritize what matters most. Filter tickets by urgency, brand, sentiment, or customer profile and reduce response times. - Better Control Over Brand Conversations
Easily distinguish between user mentions, brand activity, and actionable items. Know what needs attention and what doesn’t, so your team stays focused on impact.
Ticket Prioritization & Assignment
With ticket prioritization & assignment, Locobuzz enables teams to focus on what matters most by automatically tagging tickets by urgency. Tickets are then intelligently routed to the right agents based on expertise, language, sentiment, or platform, ensuring faster resolutions and balanced workloads.
Feedback Management
Locobuzz makes feedback collection from multiple customer touchpoints and management easy for brands. Customizable feedback or survey forms allows brands to track NPS and CSAT scores to actively gather and analyze customer feedback at scale. These forms are triggered across various touchpoints, simplifying the process of requesting feedback and collecting them into one dashboard.
Competitor Benchmarking
Locobuzz lets brands monitor competitors and understand how customers perceive them. Brands can compare sentiments, engagement, and responsiveness across platforms. By analyzing competitors’ top-performing content, hashtags, and strategies, brands can refine their own strategies and gain a competitive edge
Crisis Management
Locobuzz gives real-time visibility and smart alerts, enabling brands to spot and manage potential reputation risks before they escalate. If there’s a surge in negative mentions, brands get notified instantly. With built-in workflows, brands can escalate issues to the right teams quickly and customize alerts. It ensures that brands never miss a critical moment.
Workflow Automation
Locobuzz enables brands to streamline customer support by automating repetitive tasks. Brands can set up workflows that trigger automatically based on specific conditions. This saves time and ensures consistent replies. With AI-powered responses tailored to your brand’s tone, you can deliver fast, personalized support and allow teams to focus on more complex issues.
Conclusion
Keep your online presence in check across platforms, view insights and preserve your online reputation with one of the best ORM tools – Locobuzz. The platform empowers your brand to take full control of its online reputation. Spot risks early, engage genuinely, and build a lasting trust.
