Do you remember the time when you tried to contact a brand for an issue you faced, but for some

Competitive benchmarking on social media is the corporate version of eavesdropping in a crowded cafe – except in this ‘cafe’

Imagine trying to have a conversation with someone once every 3 months. You’d miss out on everything that actually matters

Picture this: A retail brand discovers that one of its outlets has twice the footfall of other outlets within the

Look at your simple Twitter feed. Do you realise it’s the ideal place to gain business insights? Think of Twitter

Social media channels, in today’s day and age, are the bread & butter for a brand. There is a high

Picture this: you are in a crowded digital city where every post, review, or tweet is a voice in the

Let’s assume the market is a game of chess. While most brands play move by move, the smart ones are

The internet never goes offline. Whether you are working, sleeping, or celebrating, it is always active. And, so are your

Imagine reaching out to a customer and fixing a problem before they realize it exists. That would solve so many

Sentiment analysis tools must navigate the complexity of multiple languages and cultures. From handling sarcasm and idioms to interpreting regional

Performing a social media competitive analysis helps brands understand competitors’ strategies, audience behavior, and content performance. With AI-powered monitoring, you

Customers today want it all. They expect an instant response that is tastefully personalized. A late reply can quickly turn

Every like, share, and comment tells a story. But, if your analytics is not showing you the right data, you

Chatbots and social listening have always worked in silos. One engaging with customers in real-time, the other monitoring conversations from

Today, AI is revolutionizing every industry. And, as a marketer, what really matters is understanding the direct impact that AI

Studies have constantly shown that customers are more loyal to a brand that responds quickly and meaningfully. Are you a

Your brand might be spending lakhs on a campaign, but how do you know if it was effective or not?

Whether you are running a retail chain or a global airline, your audience is constantly talking about your brand online.

Brand Reputation is a powerful growth engine and brands that are actively managing their reputation are not just avoiding crisis,