Chatbots and social listening have always worked in silos. One engaging with customers in real-time, the other monitoring conversations from

Today, AI is revolutionizing every industry. And, as a marketer, what really matters is understanding the direct impact that AI

Studies have constantly shown that customers are more loyal to a brand that responds quickly and meaningfully. Are you a

Your brand might be spending lakhs on a campaign, but how do you know if it was effective or not?

Whether you are running a retail chain or a global airline, your audience is constantly talking about your brand online.

Brand Reputation is a powerful growth engine and brands that are actively managing their reputation are not just avoiding crisis,

Fast-growing brands are scaling every day, but so are their CX challenges.  When a brand grows, it is not growth

Is your CX team switching between tabs to answer one single query?  You may think your team is multitasking, but

Over 1.3 billion posts are shared on Instagram every day.  Somewhere between these shared posts, comments or DMs, your brand

Customer Experience is no longer a service layer, it’s the core of how trust is earned, how loyalty is built,

Customer experience is no longer a function, it’s the frontline of competitive advantage. But the real edge doesn’t come from

Modern marketing isn’t just about visibility, it’s about velocity, timing, and context. Today’s campaigns unfold in real time. Conversations spark

Let’s say you’ve launched your campaign and every social media platform is flooded with conversations about your brand. At such

60% of customers say that a single bad experience with a brand is enough for them to switch brands, while

One viral post on Instagram or a single thread on Twitter is all that is needed to go from unnoticed

93% of customers say online reviews influence their buying decisions. This means that every comment, tweet, or rating will either

According to PwC, 86% of the buyers are willing to pay more for a great customer experience. So, if you’re

For how long will a customer service agent stay active and respond to each and every query manually? Even if

Trends on social media change faster than attention spans can settle. Staying ahead and keeping up with these trends becomes

A study conducted by Deloitte uncovers that 80% of consumers expect personalized experiences tailored to their local context. Yet, most