Whether you are running a retail chain or a global airline, your audience is constantly talking about your brand online.

Brand Reputation is a powerful growth engine and brands that are actively managing their reputation are not just avoiding crisis,

Fast-growing brands are scaling every day, but so are their CX challenges.  When a brand grows, it is not growth

Is your CX team switching between tabs to answer one single query?  You may think your team is multitasking, but

Over 1.3 billion posts are shared on Instagram every day.  Somewhere between these shared posts, comments or DMs, your brand

Customer Experience is no longer a service layer, it’s the core of how trust is earned, how loyalty is built,

Customer experience is no longer a function, it’s the frontline of competitive advantage. But the real edge doesn’t come from

Modern marketing isn’t just about visibility, it’s about velocity, timing, and context. Today’s campaigns unfold in real time. Conversations spark

Let’s say you’ve launched your campaign and every social media platform is flooded with conversations about your brand. At such

60% of customers say that a single bad experience with a brand is enough for them to switch brands, while

One viral post on Instagram or a single thread on Twitter is all that is needed to go from unnoticed

93% of customers say online reviews influence their buying decisions. This means that every comment, tweet, or rating will either

According to PwC, 86% of the buyers are willing to pay more for a great customer experience. So, if you’re

For how long will a customer service agent stay active and respond to each and every query manually? Even if

Trends on social media change faster than attention spans can settle. Staying ahead and keeping up with these trends becomes

A study conducted by Deloitte uncovers that 80% of consumers expect personalized experiences tailored to their local context. Yet, most

Timing is everything when it comes to customer experience. Miss a mention, delay a response, or overlook a review, and

It’s 3 AM. Somewhere, a customer vents their frustration over a missed refund. In some another city, another customer is

Whenever a customer visits a website, they can be greeted in 2 different ways through a chatbot: Hello, I am

Imagine waking up and finding out that your brand is popular on every social media platform, but for all the