• DM – Direct Message
  A private message sent directly between two users on a social media platform. DMs allow for one-on-one communication that is not visible to the public.

• PM – Private Message
  Similar to DM, PM is a private message sent privately between users on a social media platform. It allows for confidential communication that is not public.

• RT – Retweet
  On Twitter, RT stands for Retweet. It refers to sharing someone else’s tweet with your followers. It’s a way to amplify exciting or relevant content to a broader audience.

• MT – Modified Tweet
  MT stands for Modified Tweet. It’s similar to a retweet but indicates that the user has modified or paraphrased the original tweet before sharing it with their followers. This is often done to add commentary or context to the original tweet.

• NB – Not Bad
  NB is an acronym for expressing mild approval or satisfaction with something. It’s often used in informal conversations on social media to indicate that something is good or satisfactory, though not necessarily outstanding.

• GA – Google Analytics
  GA stands for Google Analytics, a web analytics service offered by Google that tracks and reports website traffic. It provides valuable insights into a website’s performance, including the number of visitors, demographics, behaviour, and more.

• ROI – Return on Investment
  ROI is a measure used to evaluate an investment’s profitability relative to its cost. It indicates the efficiency of an investment in generating profit.

• KPI – Key Performance Indicator
  KPIs are specific metrics used to evaluate the success of an organization or a particular activity. They are essential in measuring progress towards business goals.

• CPC – Cost Per Click
  CPC is the amount of money an advertiser pays for each click on their online advertisement. It’s a common pricing model in online advertising campaigns.

• CTR – Click-Through Rate
  CTR refers to the ratio of users who click on a specific link to the number of total users who view a page, email, or advertisement. It’s often used to measure the effectiveness of online campaigns.

• CPA – Cost Per Acquisition
  The cost an advertiser gets for acquiring a new customer or lead. It is calculated by dividing the total cost of acquiring customers by the number of acquired customers.

• CPL – Cost Per Lead
  The cost an advertiser pays for each potential customer or lead generated through marketing efforts. It is calculated by dividing the total cost of lead generation by the number of leads acquired.

• CRM – Customer Relationship Management
  A strategy and technology used by businesses to manage interactions with current and potential customers. CRM systems help in improving customer relationships and driving sales growth.

• SEO – Search Engine Optimization
  The process of optimizing a website to improve its visibility and ranking in search engine results. SEO aims to increase organic (non-paid) traffic to a website.

• SEM – Search Engine Marketing
  A form of online marketing that promotes websites by increasing their visibility in search engine results pages (SERPs) through paid advertising.

• SMM – Social Media Marketing
  The use of social media platforms to connect with audiences, build brand awareness, drive website traffic, and increase sales.

• CMS – Content Management System
  A software application or platform that allows users to create, edit, manage, and publish digital content on the web. CMSs are commonly used for websites, blogs, and online stores.

• CTA – Call to Action
  A prompt or instruction that encourages the audience to take a specific action, such as signing up for a newsletter, downloading a resource, or making a purchase.

• B2B – Business to Business
  Refers to transactions or relationships between two businesses, such as a manufacturer selling products to a retailer.

• B2C – Business to Consumer
  Refers to transactions or relationships between a business and individual consumers, such as a retail store selling products to customers.

• UX – User Experience
  The overall experience of a person using a product or service, including usability, accessibility, and satisfaction.

• UI – User Interface
  The visual elements and interactive components of a digital product or system that users interact with. UI design focuses on enhancing the usability and visual appeal of interfaces.

• FAQ – Frequently Asked Questions
  A list of common questions and their answers is provided to address recurring inquiries from customers or users.

• CPM – Cost Per Thousand Impressions
  A pricing model is used in online advertising, where advertisers pay a fixed rate for every one thousand impressions (views) of their advertisement.

• CR – Conversion Rate
  The percentage of website visitors who complete a desired action, such as making a purchase, filling out a form, or subscribing to a newsletter.

• FOMO – Fear of Missing Out
  The anxiety that one might miss out on an opportunity, event, or experience that others are enjoying. FOMO is often used in marketing to create urgency or drive engagement.

• EOD – End of Day
  Refers to the close of business hours or the conclusion of a workday.

• ETA – Estimated Time of Arrival
  The anticipated time at which something is expected to arrive or be completed.

• HT – Heard Through
  Used to acknowledge the source of information or content shared on social media, similar to ‘via’ or ‘credit to.’

• ICYMI – In Case You Missed It
  Used to draw attention to content or information that was previously shared and may have been overlooked by some users.

• POV – Point of View
  Refers to a particular perspective or opinion on a topic or issue.

• TOFU – Top of Funnel
  TOFU refers to the initial stage of the sales funnel where potential customers are introduced to a brand or product.

• MOFU – Middle of Funnel
  Represents the middle stage of the sales funnel, where leads have shown interest in a brand or product but are not yet ready to make a purchase.

• BOFU – Bottom of Funnel
  Denotes the final stage of the sales funnel, where leads are ready to make a purchase decision.

• TOS – Terms of Service
  The legal agreement between a user and a service provider outlines the rules, obligations, and responsibilities associated with using the service.

• LOL – Laugh Out Loud
  Used to indicate amusement or laughter in response to something funny.
  Example: ‘That meme is so funny, LOL!

• BRB – Be Right Back
  Indicates that the person will be away momentarily and will return shortly.
  Example: ‘I need to grab a snack, BRB!’

• TBT – Throwback Thursday
  Refers to sharing old photos or memories on Thursdays.
  Example: ‘Here’s a TBT photo from my vacation last summer.’

• TBH – To Be Honest
  Used to preface an honest opinion or statement.
  Example: ‘TBH, I didn’t enjoy that movie.’

• IMHO – In My Humble Opinion
  Used to express one’s opinion modestly or humbly.
  Example: ‘IMHO, pineapple doesn’t belong on pizza.’

• SMH – Shaking My Head
  Indicates disappointment, disbelief, or disapproval.
  Example: ‘SMH, I can’t believe he said that.’

• SMH – So Much Hate
  SMH also refers to the expression of negative or hateful sentiments on social media.
  Example: ‘I can’t believe there’s SMH on social media lately.’

• FWIW – For What It’s Worth
  Used to introduce a comment or opinion, often to provide additional context.
  Example: ‘FWIW, I think you should go for it.’

• BTW – By The Way
  Used to introduce additional or incidental information in a conversation.
  Example: ‘BTW, did you hear about the new restaurant downtown?’

• AMA – Ask Me Anything
  Refers to a question-and-answer session where participants can ask anything.
  Example: ‘I am hosting an AMA session on Reddit tomorrow.’

• TMI – Too Much Information
  Indicates that someone has shared more details than necessary or desired.
  Example: ‘TMI, I don’t need to hear about your problems.’

• YOLO – You Only Live Once
  Encourages taking risks or seizing opportunities because life is short.
  Example: ‘Let’s go skydiving, YOLO!’

• NBD – No Big Deal
  Indicates that something is not significant.
  Example: ‘Thanks for helping out, NBD.’

• DIY – Do It Yourself
  Refers to activities or projects that are done independently or without professional help.
  Example: ‘I found a great DIY tutorial for home decor.’

• BFF – Best Friends Forever
  Refers to a close friendship that is expected to last indefinitely.
  Example: ‘She’s been my BFF since kindergarten.’

• OMG – Oh My God
  Used to express surprise, excitement, or disbelief.
  Example: ‘OMG, did you hear the news?’

• JK – Just Kidding
  Indicates that a previous statement was made in jest or as a joke.
  Example: ‘I am not mad, JK!’

• TGIF – Thank God It’s Friday
  Expresses relief or excitement that the workweek is ending and the weekend is beginning.
  Example: ‘TGIF, I can’t wait for the weekend.’

• IDK – I Don’t Know
  Indicates uncertainty or lack of knowledge about something.
  Example: ‘IDK what to wear to the party.’

• FYI – For Your Information
  Used to provide information or notify someone about something.
  Example: ‘FYI, the meeting has been rescheduled to tomorrow.’

• BAE – Before Anyone Else
  Refers to a romantic partner or significant other who is considered a top priority.
  Example: ‘She’s my BAE, I love her so much.’

• GTG – Got To Go
  Indicates that the person needs to leave or end the conversation.
  Example: ‘GTG, talk to you later!’

• ROFL – Rolling On the Floor Laughing
  Used to indicate extreme amusement or hilarity.
  Example: ‘That joke had me ROFL!’

• NVM – Never Mind
  Indicates that something previously mentioned or asked about is no longer relevant.
  Example: ‘NVM, I found the keys.’

• TL;DR – Too Long; Didn’t Read
  Indicates a summary of text or content for those who don’t want to read the entire thing.
  Example: ‘Can you give me a TL;DR of the article?’

• IRL – In Real Life
  Indicates that something exists or happens outside of the digital or online world.
  Example: ‘I met my online friend IRL last weekend.’

• FBF – Flashback Friday
  Refers to sharing old photos or memories on Fridays.
  Example: ‘Here’s a cute FBF photo from my childhood’

• TTYL – Talk To You Later
  Indicates that the person will talk to the recipient again at a later time.
  Example: ‘I need to go now, TTYL!’

• OOTD – Outfit Of The Day
  Refers to sharing a photo of one’s outfit for the day.
  Example: ‘Here’s my OOTD for today, what do you think?’

• TFW – That Feeling When
  Used to describe a relatable feeling or emotion in a humorous or empathetic way.
  Example: ‘TFW you finally finish a project you have been working on for weeks.’

• BTAIM – Be That As It May
  It is used to acknowledge a point made by someone else in a conversation but indicates that the speaker is going to continue with their argument or perspective.
  Example: ‘I understand your concerns about the project timeline, BTAIM, we still need to prioritise quality over speed’

• CMV – Change My View
  It’s commonly used in online forums or discussions, particularly on platforms like Reddit, to invite others to challenge or provide alternative perspectives to the speaker’s opinion or viewpoint.
  Example: ‘I believe renewable energy is the future, but CMV if you think otherwise’

• DAE – Does Anyone Else….?
  Used in online forums or social media to gauge if others share a particular experience, opinion, or sentiment with the speaker.
  Example: ‘DAE find it annoying when people chew loudly?’

• DFTBA –  Don’t Forget to Be Awesome
  A positive and encouraging phrase commonly used among friends or within communities to remind each other to stay positive and confident.
  Example: ‘Just a reminder to all my friends: DFTBA, even on the toughest days!’

• FUTAB – Feet Up, Take a Break
  A casual and friendly reminder or suggestion for someone to relax and take a break from whatever they are doing.
  Example: ‘FUTAB, you have earned it!’

• ELI5 – Explain like I am 5 (years old)
  A request for a simplified explanation of a complex topic as if explaining it to a young child. Commonly used on Reddit.
  Example: ‘Can someone ELI5 how black holes work?’

• F2F – Face to Face
  Refers to interactions or meetings that occur in person.
  Example: ‘I prefer F2F conversations over texting.’

• GRWM – Get Ready With Me
  A popular acronym often used in social media captions or videos, particularly on platforms like YouTube and Instagram.
  Example: ‘GRWM: Date Night Edition’

• Delulu – Delusional
  Used in online slang to describe someone who is excessively or unrealistically optimistic or idealistic, especially in the context of romantic relationships or fandoms.

• HIFW – How I Feel When
  An acronym is used to introduce a relatable or humorous expression of emotions or experiences.
  Example: ‘HIFW, I finish a great book and can’t handle the ending’

• HTH – Here To Help
  This interpretation implies that the speaker is available and ready to assist with any questions or issues.
  Example: ‘Someone might respond to a query with “HTH” to indicate that they are available to assist’

• IANAD – I Am Not a Doctor
  Often used to preface a statement or opinion by indicating that someone is not a medical professional and, therefore their input should not be taken as professional medical advice.
  Example: ‘IANAD, but I think drinking plenty of water can help with headaches.’

• IFYP – I Feel Your Pain
  An empathetic expression is used to convey understanding and sympathy towards someone who is going through a challenging situation.

• FaTH – First and Truest Husband
  Typically used affectionately or humorously to refer to a person’s initial and most significant spouse, often with nostalgic undertones.
  Example: Just had coffee with my FaTH, reminiscing about old times.

• XOXO
  A popular term used to convey affection or love, especially in written communication.
  Example: ‘See you soon! XOXO’

• ORLY – Oh really?!
  Often used in online communication, particularly in casual conversations or social media interactions.
  Example: ‘ORLY? That’s interesting!’

• TIL – Today, I Learned
  To share interesting or surprising pieces of information that the user has recently discovered.
  Example: ‘TIL that the inventor of the Frisbee was turned into a Frisbee after he died!’

• POTD – Photo of the Day
  Often used on social media platforms, photography websites, or blogs to highlight a single photograph chosen as the best image.
  Example: ‘POTD: Sunset at the beach’

• QQ
  An emoticon is commonly used in online gaming and messaging platforms to represent crying or tears.
  Example: ‘QQ, I am disappointed’

• BUMP
  A social media acronym is used on social media platforms to bring attention back to a particular post or thread by “bumping” it to the top of the feed.
  Example: ‘Please BUMP this post’

• SSDD – Same Stuff, Different Day
  A casual and often humorous expression used to convey a sense of routine or monotony in one’s daily life.
  Example: ‘Another day at the office, SSDD’

• SUS – Suspicious
  To describe something or someone that seems questionable, untrustworthy, or sketchy.
  Example: ‘He seems sus to me’

• TIME – Tears In My Eyes
  An emotive expression is used in online communication to convey a strong emotional response.
  Example: ‘Wow, that sounds incredibly touching. TIME’

• YSK – You Should Know
  To preface information or advice that the user believes is important or useful for others to be aware of.
  Example: ‘YSK -The deadline for registration is tomorrow’

• GOAT – Greatest Of All Time
  GOAT stands for “Greatest Of All Time,” used to hail someone as the undisputed best in their field.
  Example: Many sports fans consider Michael Jordan the GOAT of basketball due to his numerous championships, scoring records, and overall impact on the game.

• TNTL – Trying Not To Laugh
  Used when someone is attempting to resist the urge to laugh.
  Example: ‘Watching that comedy show, TNTL because I am in a library.’

• UV – Unique Visitor
  Refers to an individual user who visits a website or webpage within a specified time frame.
  Example: ‘Our website had 500 UVs yesterday, indicating strong traffic.’

• MTFBWY – May The Force Be With You
  A popular phrase from the Star Wars franchise, used to wish someone luck or success.
  Example: ‘Good luck on your presentation today, MTFBWY!’

• LMS – Like My Status
  A request for others to like a social media post.
  Example: ‘Just got a new job, LMS to show your support!’

• MCM – Man Crush Monday
  A social media trend where users post about their admiration for a male individual on Mondays.
  Example: ‘Posting a photo of my boyfriend for #MCM because he’s the best!’

• CC – Carbon Copy
  On social media platforms like Twitter, CC, or ‘Carbon Copy,’ serves a similar function to its email counterpart.
  When a user wants to ensure that another Twitter user sees their tweet, they can include their Twitter handle preceded by the “@” symbol in the tweet’s message.

• WBU – What About You?
  A question asking for the other person’s opinion or response.
  Example: ‘I just finished watching a movie. WBU?’

• WCW – Woman Crush Wednesday
  A social media trend where users post about their admiration for a female individual on Wednesdays.
  Example: ‘Sharing a photo of my best friend for #WCW because she’s amazing!’

• WDYMBT – What Do You Mean By That?
  A request for clarification or explanation about something that was said or written.
  Example: ‘You lost me with that last comment. WDYMBT?’

• WFH – Working From Home
  Indicates that someone is conducting work-related tasks from their home rather than from a
  traditional office.
  Example: ‘Due to the pandemic, many employees are WFH to ensure safety.’

• IDC – I Don’t Care
  Indicates a lack of interest or concern about a particular topic or situation.
  Example: ‘You can choose the movie tonight. IDC.’

• IDK – I Don’t Know
  Indicates uncertainty or a lack of knowledge about something.
  Example: ‘IDK where we should eat for dinner. Any suggestions?’

• IKR – I Know, Right?
  Used to express agreement or validation with something that was said.Example: ‘This weather is so unpredictable. IKR?’

• ILY – I Love You
  Expresses deep affection or romantic feelings towards someone.
  Example: ‘ILY more than words can express.’

• ASMR – Autonomous Sensory Meridian Response
  Refers to a tingling sensation that some individuals experience in response to specific auditory or visual stimuli. ASMR content often includes whispered voices, gentle sounds, or repetitive actions, intended to induce relaxation.

• NM – Not Much
  Indicates that there is nothing significant or noteworthy happening.Example: ‘Just chilling at home, NM. How about you?’

• NSFW – Not Safe For Work
  Indicates that the content being shared is inappropriate or unsuitable for viewing in a professional or formal setting.
  Example: ‘Be careful opening that link; it’s NSFW.’

• NVM – Never Mind
  Indicates that something previously mentioned is no longer relevant or important.
  Example: ‘Sorry, NVM. I found the information I needed.’

• OH – Used as Context for Quotes
  Indicates that the following statement is a direct quote from someone else.
  Example: ‘She said, ‘OH, I forgot to bring my umbrella.’

• OMW – On My Way
  Definition: Indicates that the speaker is currently in transit to a particular location.
  Example: ‘Running a bit late, but OMW to the meeting’

• API – Application Programming Interface
  A set of rules and protocols that allows different software applications to communicate with each other.
  Example: ‘Our app uses the Twitter API to fetch real-time tweets.’

• UGC – User-Generated Content
  Content created and shared by users on social media platforms, websites, or forums.
  Example: ‘Our campaign went viral thanks to the UGC shared by our customers.’

• CTA – Call to Action
  A prompt or instruction designed to encourage a specific action from the audience, such as clicking a link, making a purchase, or signing up for a newsletter.
  Example: ‘Don’t forget to include a CTA at the end of your post to drive engagement.’

• FBF – Flashback Friday
  A social media trend where users share old photos or memories on Fridays.
  Example: ‘FBF to our team outing last summer.’

• BRB – Be Right Back
  Indicates that the person will be away from their computer or device for a short period and will return soon.
  Example: ‘I need to grab a coffee, BRB.’

• CMS – Content Management System
  A software application or platform used to create, manage, and publish digital content.
  Example: ‘We use WordPress as our CMS to manage our website content.’

• CRM – Customer Relationship Management 

A strategy and technology used to manage interactions and relationships with current and potential customers.

Example: ‘Our CRM system helps us track customer interactions and improve engagement.’

• RSS – Really Simple Syndication

A web feed format is used to publish frequently updated content, such as blog posts or news headlines.

Example: ‘Subscribe to our RSS feed to receive updates on our latest blog posts.’

• ASO – App Store Optimization

The process of optimizing mobile apps to improve their visibility and ranking in app store search results.

Example: ‘Our ASO efforts resulted in a significant increase in app downloads.’

• HTML – Hypertext Markup Language

The standard markup language used to create and design web pages and web applications.

Example: ‘I am learning HTML to build my website from scratch.’

• CMGR – Community Manager
  A professional responsible for managing and engaging with an online community or social media audience on behalf of a brand, organization, or group.

Example: ‘Our CMGR monitors social media channels & responds to comments’

• GTG or G2G – got to go 

Explanation: Used to quickly end a conversation when you need to leave. 

Example: “My boss just called, GTG. Talk later!”

• 2NITE – tonight 

Explanation: A shorthand way to write “tonight” using numbers and letters.

Example: “Movie at 8 2NITE? Let me know if you can make it.”

• CWOT – Complete waste of time 

Explanation: Expresses frustration about an unproductive activity or experience. 

Example: “That 3-hour seminar was a CWOT. I learned nothing new.”

• NE1 – anyone 

Explanation: Phonetic spelling of “anyone” using numbers and letters. 

Example: “Is NE1 free to help me move this weekend?”

• OTT – over-the-top 

Explanation: Describes something excessive, exaggerated, or unreasonable. 

Example: “His birthday party was OTT with a hired circus and gourmet catering.”

• PLS – please 

Explanation: A shortened version of “please” for quick, polite requests. 

Example: “Can you proofread my essay PLS? It’s due tomorrow.”

• UOK – you okay? 

Explanation: A quick way to check on someone’s well-being. 

Example: “Heard about the layoffs at your company. UOK?”

• RUOK – are you okay? 

Explanation: Similar to UOK, but includes “are” for a slightly more formal tone. 

Example: “You seemed upset earlier. RUOK? I’m here if you need to talk.”

• MIA – missing in action 

Explanation: Indicates someone is absent or unresponsive, originally a military term. Example: “Jake’s been MIA since the project started. Has anyone heard from him?”

• AWOL – absent without leave 

Explanation: This means someone is absent without permission, also originally a military term. 

Example: “The team lead went AWOL right before the big presentation.”

• AFK – away from keyboard 

Explanation: Indicates the person is temporarily unavailable in an online context. Example: “Going AFK for lunch. Back in 30 minutes.”

• BAK – back at keyboard 

Explanation: Signals a return to an online conversation after being away. 

Example: “BAK from my doctor’s appointment. What did I miss in the team chat?”

• FWIW – For what it’s worth

Example: FWIW, I think it’s going to rain anyway.

• Ngl – Not gonna lie 

Example: Ngl, I’m ready for Friday

• Rq – real quick 

Example: Can you check the deadline for me rq?

• Iykyk – If you know, you know

That deli down the street is the best lunch place around. Iykyk

• Ong – On god (I swear) 

Example: I’m way too sick to work today, ong

• Brt – Be right there

  Example: Found the place, brt!

• Sm – So much

Example: You’re a lifesaver, thank you sm

• Ig – I guess

Example: I mean if you’re going too ig I will

• Wya – Where you at

Example: Just got here, wya?

• Istg – I swear to god 

Example: If this traffic doesn’t let up I’m gonna be late, istg

• Hbu – How about you 

Example: I’m doing great, hbu?

• Atm – At the moment 

Example: I can’t talk, I’m at work atm

• Asap – As soon as possible

Example: Can you send me that report asap?

• Yw – You’re welcome 

Example: Thanks for the help, yw

• Fyi – For your information

Example: Fyi, the meeting is at 2 pm today

• AIDA – Attention, Interest, Desire, Action

  Example: “Our new campaign follows the AIDA model to capture customer interest.”

• BANT – Budget, Authority, Need, Timing

    Example: “Qualify leads using the BANT criteria.”

• CAC – Customer Acquisition Cost

    Example: “We need to lower our CAC to improve profitability.”

• CLV – Customer Lifetime Value

    Example: “Increasing CLV should be a key goal for our retention strategy.”

• COB – Close of Business

  Example: “Please submit your reports by COB today.”

• CTO – Chief Technology Officer

Example: “The CTO will present the new tech initiatives.”

• CX – Customer Experience

Example: “Improving CX can lead to higher customer satisfaction.”

• ESP – Email Service Provider

Example: “We need to evaluate a new ESP for our email campaigns.”

• KOL – Key Opinion Leader

Example: “Partner with KOLs to boost brand credibility.”

• LTV – Lifetime Value

Example: “We aim to increase LTV through better customer service.”

• MQL – Marketing Qualified Lead

Example: “This lead has shown interest in our webinars, making them an MQL.”

• NPS – Net Promoter Score

Example: “Our NPS has improved due to better customer support.”

• PPC – Pay Per Click

Example: “We need to increase our PPC budget for more traffic.”

• PR – Public Relations

Example: “Our PR team will handle the press release.”

• QA – Quality Assurance

Example: “The QA team ensures our software is bug-free.”

• RFP – Request for Proposal

Example: “We sent out an RFP to potential suppliers.”

• SaaS – Software as a Service

Example: “Our new product is a SaaS platform.”

• SOV – Share of Voice

Example: “We need to increase our SOV in the market.”

• UGC – User-Generated Content

Example: “UGC can enhance brand authenticity.”

• USP – Unique Selling Proposition

Example: “Highlight our USP in the new ad campaign.”

• WAHM – Work At Home Mom

Example: “Our products cater to WAHM entrepreneurs.”

• B2E – Business to Employee

Example: “Our B2E initiatives include better internal communications.”

• CPG – Consumer Packaged Goods

Example: “CPG brands often have high customer loyalty.”

• DFY – Done For You

Example: “We offer a DFY service for busy professionals.”

• FUD – Fear, Uncertainty, Doubt

Example: “Avoid FUD in your marketing messages.”

• IAB – Interactive Advertising Bureau

Example: “We follow IAB guidelines for digital ads.”

• JIT – Just In Time

Example: “Implementing JIT inventory reduces waste.”

• MoM – Month over Month

Example: “Our MoM growth is 5%.”

• ORM – Online Reputation Management

Example: “Invest in ORM to handle negative reviews.”

• PaaS – Platform as a Service

Example: “Our new app is built on a PaaS model.”

• POS – Point of Sale

Example: “Update the POS system to speed up transactions.”

• PQL – Product Qualified Lead

Example: “A PQL has interacted with our free trial.”

• SLA – Service Level Agreement

Example: “Our SLA guarantees 99% uptime.”

• SMP – Social Media Platform

Example: “Focus on growing our presence on SMPs.”

• SQL – Sales Qualified Lead

Example: “An SQL is ready to be approached by sales.”

• TAM – Total Addressable Market

Example: “Identify our TAM before launching the product.”

• TCO – Total Cost of Ownership

Example: “Calculate the TCO before investing in new software.”

• VOD – Video on Demand

Example: “Our VOD service is gaining popularity.”

• WOM – Word of Mouth

Example: “Encourage WOM marketing to build trust.”

• YTD – Year-to-Date

Example: “Our YTD sales are up by 10%.”

• ZBB – Zero-Based Budgeting

Example: “Implement ZBB to allocate resources more efficiently.”

• ABM – Account-Based Marketing

Example: “Use ABM to target high-value clients.”

• CDN – Content Delivery Network

Example: “A CDN improves website load times globally.”

• DR – Direct Response

Example: “Our DR campaigns are generating more leads.”

• EOD – End of Day

Example: “Submit the report by EOD.”

• GTM – Go-To-Market

Example: “Develop a GTM strategy for the new product.”

• IMC – Integrated Marketing Communications

Example: “Our IMC approach ensures consistent messaging.”

• KPI – Key Performance Indicator

Example: “Track KPIs to measure campaign success.”

• LBS – Location-Based Services

Example: “Use LBS to target local customers.”

• MVA – Most Valuable Asset

Example: “Employees are our MVA.”

• CEO – Chief Executive Officer (used informally to describe someone who excels at something)

Example: “She’s the CEO of fashion.”

• CW – Content Warning

Example: “CW: This video contains flashing lights.”

• DNI – Do Not Interact

Example: “DNI if you’re under 18.”

• DR – Dead Right (used to emphasise being absolutely correct)

Example: “You were DR about the plot twist.”

• F – Press F to Pay Respects (derived from a video game prompt, now used to show respect or condolences)

Example: “My cat passed away. F.”

• FINSTA – Fake Instagram

Example: “I post all my unfiltered thoughts on my finsta.”

• ILYSM – I Love You So Much

Example: “Thanks for the gift, ILYSM!”

• L – Loss (used to denote a failure or defeat)

Example: “Got an F on my test, took a big L.”

• OOMF – One of My Followers

Example: “OOMF just shared the funniest meme.”

• RN – Right Now

Example: “I’m studying for exams RN.”

• SIMP – Someone Idolizing Mediocre People (used to describe someone who does too much for someone they like)

Example: “He’s such a simp for buying her all those gifts.”

• SN – Streaks (used on Snapchat to refer to maintaining daily snaps with friends)

Example: “Send SN to keep our streak going!”

• VSCO – Refers to the VSCO app (often used to describe a specific aesthetic)

Example: “She has such a VSCO girl vibe.”

• W – Win (used to denote a victory or success)

Example: “Got a promotion today, big W!”

• <3 – Love, Heart (Symbol of affection) 

Explanation: A symbol representing love or affection. 

Example: “Thanks for always being there for me <3”

• AAMOF – As a Matter of Fact 

Explanation: Used to emphasize a statement or introduce a contrasting fact.

Example: “AAMOF, I was just thinking about calling you.”

• CTC – Care to chat? 

Explanation: An invitation to start a conversation. 

Example: “Hey, it’s been a while. CTC?”

• DYK – Did you know? 

Explanation: Used to introduce an interesting fact or piece of information. 

Example: “DYK that octopuses have three hearts?”

• EZ – Easy 

Explanation: A shortened version of “easy,” often used to describe a simple task. Example: “The first level of the game was EZ.”

• 10-4 – Message Received 

Explanation: Confirms that a message has been received and understood. 

Example: “I’ll pick up groceries on my way home. 10-4?”

• 121 – One to One 

Explanation: Refers to a private conversation or meeting between two people. 

Example: “Can we have a 121 meeting to discuss my project?”

• 182 – I hate you 

Explanation: A code for expressing strong dislike or hatred. 

Example: “You betrayed my trust. 182.”

• B4 – Before 

Explanation: A shortened version of “before.” 

Example: “Let’s meet B4 the movie starts.”

• BBL – Be back later 

Explanation: Indicates that the person will return to the conversation at a later time. Example: “Going for lunch, BBL.”

• LMK – Let me know 

Explanation: Requests information or a decision from someone. 

Example: “I might have an extra ticket for the concert. LMK if you want it.”

• NFS – Need for Speed 

Explanation: Often refers to the racing video game series, but can also mean moving quickly. 

Example: “Just got the new NFS game. Want to play?”

• QT – Cutie 

Explanation: A term of endearment, short for “cutie.” 

Example: “You’re such a QT in that outfit!”

• TBA – To be announced 

Explanation: Indicates that information is not yet available and will be provided later. Example: “The lineup for the music festival is still TBA.”

• WTV – Whatever 

Explanation: Expresses indifference or resignation. 

Example: “Pizza or burgers for dinner? WTV you want.”

• WTW – What’s the word 

Explanation: A casual way of asking for news or updates. 

Example: “Haven’t heard from you in a while. WTW?”

• EOS – End of story 

Explanation: Used to emphasize that a discussion is over or a decision is final. 

Example: “I’m not changing my mind about this. EOS.”

• EOW – End of week 

Explanation: Refers to the end of the current week, often Friday. 

Example: “The report needs to be submitted by EOW.”

• HTH – Hope this helps 

Explanation: Often used after providing information or advice. 

Example: “I’ve shared some tips for your project. HTH!”

• LFG – Looking for group 

Explanation: Used in gaming to find others to play with. 

Example: “LFG to tackle this difficult raid in the game.”

• LFG – Let’s freaking go 

Explanation: An exclamation of excitement or encouragement. 

Example: “We just won the championship! LFG!”

• J4F – Just for fun 

Explanation: Indicates that an activity is done for enjoyment, not seriously. 

Example: “I’m learning to juggle, J4F.”

• L8R – Later 

Explanation: A shortened way to say “later” or “see you later.” 

Example: “Can’t talk now, catch you L8R.”

• PPL – People 

Explanation: A shortened version of “people.” 

Example: “How many PPL are coming to the party?”

• PSA – Public service announcement 

Explanation: Used to share important information with a wide audience. 

Example: “PSA: The library will be closed for renovations next week.”