Let’s say you’ve launched your campaign and every social media platform is flooded with conversations about your brand. At such a crucial time, you have to listen to what the feedback is!
Tracking likes, shares and impressions is not enough today. Customers, influencers and key influential people might be talking about your brand. You need to capture real conversations, untagged mentions, audience sentiments, and emerging trends. These parameters help in understanding how well the campaign has performed and which key influencers are talking about them.
How are brands doing this?
It’s simple! Social media monitoring tools are the best way for brands to track their campaign performance and identify influencers relevant to their brand.
How Social Listening Tools Enhance Influencer & Campaign Performance Tracking?
Choosing an influencer is not about finding a relevant person with a large following, it’s about understanding the potential of how an influencer can impact your brand performance, audience perception, and campaign success.
For Influencer Tracking:
1. Find Authentic Influencer Voices
Social listening tools enable brands to identify influencers who are already talking about their industry. You can target influencers who are most popular in your niche and who have the ability to gain trust of your target audience.
2. Measure Real Time Audience Reaction
Rather than just counting the number of likes and shares, social listening tools enable brands to:
1. Assess what customers are actually saying about an influencer’s collaboration with your brand
2. Analyze sentiments if they are positive, negative, or neutral
3. Track Influencer Beyond Tags
Some influencers mention brands in their content, while many others do not directly tag them. Social listening tools detect:
1. Untagged mention
2. Keywords usage
3. Indirect references about the brand
4. Identify Influencer Driven Trends
Social listening tools enable brands to identify conversations that have been popularized by an influencer campaign. Through this data, brands can:
1. Spot emerging trends
2. See how influencers are creating an impact through the trends
3. Anticipate future content and product positioning
Instead of relying only on metrics to completely understand the performance of a campaign, brands can identify conversations that are being held on and about the campaign across social media platforms. Social listening tools uncover the richness and context of a campaign, in ways that traditional analytical tools cannot.
For Campaign Performance Tracking:
1. Real-Time Monitoring & Feedback
Social listening in campaign tracking provides one of the major advantages to brands, where they can monitor the performance of their campaigns in real-time. Social listening tools help brands to:
- Evaluate engagement on metrics like shares, likes, comments, and sentiments
- Find negative feedback and potential PR issues so teams can respond instantly
- Refine messages mid-campaign, if certain aspects do not resonate with the audience
2. Complete Campaign Performance Analysis
Social media listening tools offer brands insights into the quality of interactions, user emotions, and overall tone of the conversations. Brands can:
- Find out the level of engagement with the campaign message
- Uncover deeper insights behind the metrics
- Determine if the campaign aligns with broader brand positioning
3. Measure Campaign Impact Across Multiple Channels
Brands can easily evaluate and analyze the performance of campaigns across multiple digital platforms, such as:
- Social Media for monitoring mentions, hashtags, shares, and engagements
- Blogs and Forums to monitor discussions from bloggers and influencers
- News & Media to monitor to press coverage, influencer mentions, and public relations
4. Assess Brand Health and Perception
Campaigns have the ability to create or shape brand perception. Social media monitoring tools enable brands to evaluate and track their brand health and perception. They can do this by:
- Determining the audience sentiments
- Generating instant alerts on any negative comments or escalating PR crisis
- Monitoring influence of campaign on customer loyalty and trust
5. Post-Campaign Insights for Future Strategy
Brands can determine the true value of a campaign through the insights it provides post-launch and they utilize this data for future campaigns.
- Brands can use key takeaways on what worked, what didn’t work, and which aspects of messages resonated most with the audience
- Brands can track trends set out by the campaign and measure the lasting effect of those trends
- Insights developed post-launch guide brands for future content creation to maximize impact
Among the best social listening tools, Locobuzz is an excellent AI-powered social listening platform. It allows you to discover influencers who are tagging your brand across all social posts. You can address their concerns on priority and protect your brand image. Thus, helping brands stay ahead of public perception and respond before issues escalate.
Conclusion
Brands need to realize that social listening tools have become a critical part of doing business if they want to stay informed about what’s happening across the internet. Social listening tools allow brands to do so much more than just monitor shares and likes – giving brands real-time insights into what people are saying, feeling, and sharing about their campaign and influencer collaboration.
These tools turn online conversations and sentiments into powerful data for brands. More than just offering data on influencer impact or campaign buzz, these social media listening tools offer direction on what’s right and what’s not. With this kind of technology, brands are not just guessing, but actually listening to conversations and optimizing every move for maximum impact.
