Every brand has a competition, whether they offer a similar product or service or compete indirectly while operating in the

Have you ever bought anything online and then checked the reviews to be sure it was a good purchase? When

With brand value intricately tied to online visibility and social media exerting substantial influence, universities find themselves navigating a landscape

With so many fintech brands and the increasing competition out and about in the market, it’s become tough for fintech

Managing your online reviews is crucial for maintaining your brand’s positive customer experience and reputation. If, for instance, you are

A brand’s reputation has the power to shape its success or failure. For manufacturing companies, having good online reputation management

In the bustling world of brand communication, businesses battle it out for consumers’ attention like it’s the ultimate showdown. In

Have you ever told a joke that no one laughed at because they didn’t get it? Or have you read

Have you ever wondered about the real value of the google reviews, social media buzz, or news mentions about a

Businesses nowadays are adopting a different strategy known as inbound marketing. Instead of interrupting people with ads, inbound marketing focuses

With over 4.62 billion social media users worldwide, conversations are happening everywhere you look and as a PR professional, aren’t

The travel and hospitality industry is on rapid growth, and as of 2023 around which there are 187,000 hotels worldwide.

Ever found yourself wondering why some businesses seem to always be two steps ahead? It’s like they have a crystal

In the society of real estate, where trends shift and neighborhoods buzz with online chatter, staying informed is crucial. This

If you are a brand that resonates with pop culture, GenZ or even GenX, your presence on TikTok is imperative.

Navigating the world of customer feedback can be a rollercoaster for any business, especially when it comes to understanding and

In the age of social media, the education industry can no longer afford to be in the dark about what

You just received a big-ticket offer that can substantially up your month-on-month revenue target. They love your product and you

Understanding what people are saying online is crucial in today’s digital world and with over 4 billion people using social