It is every brand’s dream to have a loyal customer base that not only makes repeat purchases but also promotes

Whenever you prepare for a big game, you always analyze your competitor, be it’s strengths or weaknesses. Same analysis should

Influencer marketing is a trend going around in today’s social media. According to Mail Chimp,Influencer marketing is a form of

What is social media audit? A Social media audit is a detailed evaluation of an organization’s social media presence, including

Brand health is an iffy topic; it is pretty subjective if you ask a few people. This is because most

The rise of acronyms and abbreviations has influenced our online interactions and communication, making them a vital component of the

Spanning from electronics to household essentials, the way brands interact with consumers has evolved significantly. With the increasing reliance on

In the era of 2025, known as the Instagram era, whether it’s the showdown between the Rhode skincare line or

Every brand has a competition, whether they offer a similar product or service or compete indirectly while operating in the

Have you ever bought anything online and then checked the reviews to be sure it was a good purchase? When

With brand value intricately tied to online visibility and social media exerting substantial influence, universities find themselves navigating a landscape

With so many fintech brands and the increasing competition out and about in the market, it’s become tough for fintech

Managing your online reviews is crucial for maintaining your brand’s positive customer experience and reputation. If, for instance, you are

A brand’s reputation has the power to shape its success or failure. For manufacturing companies, having good online reputation management

In the bustling world of brand communication, businesses battle it out for consumers’ attention like it’s the ultimate showdown. In

Have you ever told a joke that no one laughed at because they didn’t get it? Or have you read

Have you ever wondered about the real value of the google reviews, social media buzz, or news mentions about a

Businesses nowadays are adopting a different strategy known as inbound marketing. Instead of interrupting people with ads, inbound marketing focuses

With over 4.62 billion social media users worldwide, conversations are happening everywhere you look and as a PR professional, aren’t

The travel and hospitality industry is on rapid growth, and as of 2023 around which there are 187,000 hotels worldwide.