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Why It’s Necessary To Have An Online Brand Anchor

Online Brand Anchor

At Locobuzz, Chatbots are called Brand Anchors.

Chatbots are trained assistants providing online visitors information about the brand. Chatbots direct potential customers to your offline location while gathering basic contact details. Most importantly, chatbots engage customers with an improved Brand Experience.

When you ask for a specific product price or a requirement query, the chatbot gives accurate answers fulfilling customers’ needs.

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The benefits of chatbots

Chatbots seamlessly integrate with digital channels and act as first-level response agents. Feeding required attributes and functionalities linked to your brand automatically lets chatbots use Artificial Intelligence (AI) to reply to each customer.

Chatbot Marketing

Here are some of the rhythmic benefits of having chatbots!

Improving brand intent and auto-assistance

Suppose you’re a customer wanting to know about a certain product. Example: “Hi, I want to know which clothing can help me cover tummy fat?”

The chatbot, trained with Machine Learning, replies with options and prices. It also aids in up-selling and executing brand intent.

Whether customers ask for directions or about the brand’s credibility, chatbots don’t fail. Chatbots make lives easy by enhancing Customer Experience with automated assistance.

Benefitting vernacular language identification

Locobuzz has its own Natural Language Processing (NLP) Engine. Our chatbots, trained with NLP, catch keywords in different languages. Users receive accurate answers and, in some cases, even slang is recognized by our highly trained chatbots.

Example: “I want colorful dhotis.”

Customer experience

24/7 Hour availability

Your digital channels never sleep, and neither does your chatbot.

With customers visiting online portals round the clock, every query is answered on time by a chatbot. Chatbots avoid delays in service by working 24/7, 365 days of the year.

Elevating brand sentiment

Chatbots are naturally trained to catch words that hold emotional value. These keywords drive Sentiment Analysis ensuring a positive ranking in your customers’ eyes. Chatbots help to be on top of competitor user experience

Today, chatbots are bridging the gap between human and automation misconceptions. Chatbots are a great source for online booking, purchases, and dissemination of information through gifs & puns.

These tiny tech monsters are up for grabs at Locobuzz! We design chatbots to suit preferential & personal avatars of your brand!

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Talk to Our Expert
Explore how Locobuzz CX Suite, a truly Unified CXM can help increase your customer's lifetime value, effortlessly.

Request a Demo

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