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Social media channels, in today’s day and age, are the bread & butter for a brand. There is a high chance that most of your customers use these platforms. Your brand needs to be present on social media. Instagram and TikTok are massive platforms, but the important thing isn’t just being present on them. Instagram analytics tools and TikTok analytics tools help understand how your competitors are performing on social media and what content resonates on which platforms.
Getting a good understanding of how both platforms help with the brand goals and how to use each one effectively to improve visibility and boost brand credibility.
Let’s look at some of the main reasons why these 2 are the biggest digital attention platforms today & why your brand needs to be on them:
The personality clash
TikTok and Instagram have different styles of working. Instagram is more organized and professional, while TikTok can help show your personality.
Who’s watching and why it matters
Instagram has a wide audience range, while TikTok is more popular with Gen Z. However, this is changing as people of different ages are starting to consume content on TikTok.
How the content game differs
Instagram thrives on structured storytelling while TikTok rewards speed and spontaneity.
Measuring what matters
Instagram helps build relationships over time, and TikTok helps build reach, even if it is a smaller brand. A combination of both is ideal for brand growth.
Future of both platforms
Both platforms are evolving and converging. Instagram is moving towards a more video-focused and creator-driven approach, and TikTok is experimenting with business tools and search capabilities.
How TikTok and Instagram competitor analysis can help brand marketing teams?
1. Helps identify competitors
Start by mapping out who your real competition is online, direct industry rivals, as well as brands that capture the audience’s attention in your space. On social media, you compete for time and attention. It is important to identify who to target for that attention by using Instagram competitor analysis and TikTok analytics tools.
2. Collecting the right data
Once you know who you are benchmarking against, you can gather the right data. Follower growth, engagement rates, content types, posting frequency, and audience sentiment can be tracked using TikTok and Instagram analytics tools. Effective CX platforms make this easier by pulling data from Instagram and TikTok into a single dashboard so all the data can be viewed without switching between platforms.
3. Create a benchmarking report to track performance
Use the insights to create a baseline of the industry’s average performance. How often the competitors post and what type of content performs best. This helps identify where your brand stands and where you can take the lead.
4. Analyze performance and find optimization potentials.
It is important to look past the surface numbers. It is important to look at why certain posts perform better. The audio they use for their videos, the hashtags, captions, video quality, etc. Understanding these patterns helps you understand what is driving engagement and where you can optimize your own content to perform better. Instagram marketing tools and TikTok marketing tools help analyse performance and find ways to improve.
5. Constantly understand what's changing and how it can be used to help brand marketing teams
Competitor analysis is an ongoing task. It is important to keep checking to understand how your competitors are doing. Social media trends can change very quickly, and staying on track with them is very important. Real time social media monitoring helps brands stay on top of shifts by reacting faster and keeping the brand ahead of the curve. Instagram analytics tools and TikTok marketing tools help understand what works, so the brand marketing teams can keep on growing.
Locobuzz is a powerful unified CX platform that allows marketing teams to monitor, analyze, and compare performance across Instagram and TikTok in one place, among other social channels as well. You can track likes, comments, reach, impressions, engagement, followers, and more of your brand and your competitors. This helps you make data-driven decisions and plan campaigns for success. You can catapult your brand to the topmost position and dominate your industry. Additionally, Instagram and TikTok charts, graphs, and other visuals allow you to see insights clearly and accurately – letting you make reports for direct viewership of leaders.
The question is no longer how to tell your story but how to tell it better than your competitors. Instagram and TikTok aren’t just social apps anymore; they are platforms that brands now use to position themselves. You can align your brand goals better when you use Instagram competitor analysis and TikTok analytics tools. Understanding how your competitors use TikTok can give an idea of what works and what direction they choose to take. The real advantage comes when you use both to stay ahead of your competitors. Your next big lead might not come from a cold email but from a 15-second video that outperforms your competitor.
