Social Media Management Archives

The Power of Social Media Listening Beyond the Hashtags

The era of using hashtags has evolved significantly in the world of marketing. In the early days, hashtags were primarily used to categorize content and make it discoverable on social media platforms like Twitter and Instagram. However, as marketing strategies have evolved, so has the role of hashtags. Hashtags allow brands to tell a story or convey a message in a concise and memorable way. They can be used to encapsulate brand values, campaigns, or slogans. For example, #JustDoIt by Nike. TL;DR The article explains why hashtag-based tracking is no longer enough for modern marketing. While hashtags help categorize content and measure campaign reach, they offer a narrow view. Real brand impact lies beyond hashtags, in understanding sentiment, context, behavior, and conversations happening across platforms, formats, and regions. It breaks down what meaningful social media listening looks like today. The piece highlights advanced listening dimensions like public sentiment analysis, content performance beyond likes, mention trend analysis, emoji word clouds for emotional context, influencer identification, geographic buzz analysis, and share of voice. Together, these metrics help brands understand not just what is being said, but how, why, where, and by whom. It positions Locobuzz as a comprehensive social media listening and intelligence platform. By unifying all these signals into a single dashboard and applying AI-driven insights, Locobuzz enables brands to make data-driven decisions, optimize campaigns, anticipate risks, personalize engagement, and prepare for the future of real-time, predictive, and experience-led social media listening. How are Hashtags Useful? Marketers leverage hashtags to run campaigns and contests. Unique and creative hashtags encourage user participation and generate user-generated content. Remember the #ShareACoke campaign? Brands keep an eye on trending hashtags to stay relevant and participate in ongoing conversations. Being part of popular trends can boost visibility and engagement. Hashtags provide a quantifiable way to measure the success of marketing campaigns. Tracking the usage of campaign-specific hashtags can help assess reach and engagement. Hashtags are not limited to a single platform. They can be used across various social media channels, unifying your brand message. Hashtags became one of the key metrics that were used to check the overall success of a marketing campaign. But will checking only on this metric will be sufficient to judge the success of a campaign and check the effectiveness of the brand’s reach? Why Hashtags Aren’t Enough Brands can’t solely depend on hashtags because virtually all social media platforms offer their own analytics. However, the challenge arises when you find yourself scrolling through multiple channels and sources to gather data on a specific topic or keyword. Wouldn’t it be more convenient to have all these metrics compiled into a single comprehensive report? Locobuzz a Single Source of Data Generating There’s no need to stress over managing various reports and monitoring multiple information sources. You can have all the data you need right at your fingertips, presented in a unified dashboard. This means you won’t have to switch between tabs or generate separate reports to track the keyword or topic you’re interested in.Public Sentiment Analysis: Sentiment analysis plays a pivotal role in marketing, providing a metric that goes beyond numbers and delves into the emotional pulse of your audience. It can quantify the positivity, negativity, or neutrality of public reactions to your brand or specific topics. This metric empowers you to gauge customer satisfaction, identify areas of improvement, and track the impact of your marketing campaigns. Sentiment analysis unveils invaluable insights into customer preferences, enabling you to tailor your messaging and strategies creatively. It’s not just about numbers; it’s about understanding the human element behind data, allowing you to make informed decisions that resonate with your audience on a deeper level.Content Performance Metrics: When it comes to content performance metrics, it’s about much more than just the basics like likes, shares, and comments. These standard metrics are essential for gauging engagement and reach, but delving deeper can reveal a wealth of actionable insights. Beyond the basics, you can uncover the top languages your audience is using, helping you tailor your content for a more diverse audience. Understanding the devices your audience engages with can inform responsive design and user experience improvements. These insights collectively provide a holistic view of how your content resonates with your audience, allowing you to fine-tune your marketing strategies for maximum impact, all while maintaining a creative and differentiated approach that keeps your audience engaged and delighted.Mention Trend Analysis: Mention trend analysis, supported by visualized data in the form of graphs, is a powerful tool for optimizing your marketing strategies. These graphs offer a clear visual representation of when your content performs at its peak and when there’s a dip in buzz. By closely examining the mention trend graphs, you can pinpoint the exact times and periods when your content garners the most attention and engagement. This knowledge enables you to schedule your campaigns for maximum impact, ensuring that your messaging reaches its intended audience when they are most active and receptive. This analysis can also be applied to your competitors, allowing you to assess how their mention trends align with yours and identify opportunities to outperform them during key timeframes. Incorporating mention trend analysis and utilizing visualized data can elevate your marketing strategy by enabling you to make data-driven decisions about the timing and content of your campaigns, ensuring that your messaging remains fresh, engaging, and always at the forefront of your audience’s attention. Emoji Word Cloud:Emojis, as universal symbols, offer a clear and immediate understanding of the emotions, sentiments, or themes associated with your data. A quick glance at the word cloud provides an at-a-glance overview of the most prominent reactions or topics. By translating metrics and reactions into emojis, you can better capture the essence of your audience’s responses. This not only simplifies complex data but also enhances engagement, as people are naturally drawn to visual content.Different emojis represent various topics or keywords. Analyzing their frequency and arrangement in the word cloud can help identify the most discussed themes or trends within your

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3 Tiers of Tracking Social Media Campaign Performance

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Here’s how to utilize your Social Media Campaign to actually convert millions of data points into actionable insights.

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Inclusive Social Media Tools for Sensory-Impaired Users

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Table of Contents For most of us, social media is the ultimate playing field for all things entertainment, information, news, and networking. For most of us, navigating these kaleidoscopic platforms is a nifty skill we don’t have to think twice about. According to Statista.com, over 50% of the world’s population currently has a presence on social media, almost making it a parallel society to the one in which we physically live. Just the way communities of differently-abled people navigate their daily lives in inclusive ways, that possibility needs to be reflected in the virtual realm too. The differently-abled community is much larger than what the average person may think. The WHO reported that an estimated 1.3 billion people experience some form of visual impairment, and almost half a billion are hearing impaired. These large numbers represent the massive population that may have a compromised digital experience if the media they consume does not cater to their disabilities. A hearing-impaired person will be left out of spoken videos, and the visually impaired will hear media without context. For both companies and customers, a lack of inclusivity in their content target group reflects quite negatively on the brand’s digital presence and reach. So, how do you make your content accessible and inclusive? Social media platforms are vast and malleable, so your company can use techniques that help bridge the gap between content and its overall reception. Be frugal with emojis Emojis are a fun, colorful way to jazz up your post captions. However, to the visually impaired audience, who use screen readers or text-to-speech, these emojis are reduced to image descriptions the user listens to. Excessive use of emojis can hinder the experience of a user, who will likely consume your 🎄🎁🎇 caption by hearing “tree, present, firework.” Online stimulation can be rewarding, but digital charades do get tedious. What’s the solution? If you are using emojis, use them in limits and place them at the end of your caption so the important information is delivered first. Be color-sensitive! Skin tone is a description factor, so it helps to make sure your customizable emojis are also used moderately. There are also sites like www.emojipedia.org that provide the assigned descriptions for all the emojis in the digital space, so your marketing team can use these resources, and shortlist which cute icons translate well on an inclusive post. With inclusive consumable content, the potential for vast engagement and performance analysis skyrockets. Social media management tools can help you identify what the perception of your brand or your campaign is in real-time, and this can be an asset to enhance your Accessibility objectives. Try out Locobuzz’s Social Insights Analytics tool today! Dabble in creative writing An inbuilt tool in every social media platform is alt-text availability! Alternative texts are the hidden words behind an image that a screen reader describes to the user. Since most preset descriptions are quite basic, a simple reframing of a picture can make an impaired user feel included. The best part? It’s so simple. Here’s how to do it on Facebook: Select the image you wish to post Click on the ‘Edit’ pencil icon on the top left Click on ‘Alternative Text’’ on the drop-down menu Get writing! A brief but detailed description only takes seconds to come up with but has an immeasurable sentimental effect. Instagram offers similar inclusion tools as well. The steps are quite brief: Select the image you wish to share Before posting, select the ‘Accessibility’ drop down option Craft a clear description of the gram-worthy picture. Subtitles aren’t just for foreign movies Nowadays, we see short videos as the rising engagement technique over almost every platform, from Tiktok to Instagram Reels and Facebook videos. As fulfilling as they may be to watch, closed captions are an essential part of making sure your hearing-impaired viewers don’t miss out on the content. Recently, on the more populated short-video zones like Instagram Reels, creators include a read-aloud of what the captions say as well. With one simple tool, visually-impaired users can listen to what the new trending video is all about, and hearing impaired users can read through the buzz! Inclusivity is, fortunately, being prioritized more and more every day as Youtube and Vimeo have enabled in-built captioning technology for content creators. Spurred by the pandemic, video conferencing platforms like Zoom and Google Meet have also enabled automatic closed captions that pick up what’s being said as the speaker talks. On the executive front, automated captioning apps like Clipomatic are a promising addition to your marketing strategy rubric. #HashTagHygiene Hashtags are possibly the easiest, non-restrictive way of pushing forth a social media campaign. A catchy hashtag is an optimal asset to a content campaign, acting as a hub for targeted reach and engagement. A screen reader will read through any hashtag as it does regular words- differentiating between the uppercase and lowercase letters to correctly identify the word. A tag like #socialmediaskill may entice a conventionally-abled user, but to someone listening to their screen, this tag becomes incomprehensible. The trick is to ‘camel-case’ your hashtags – that is, capitalize the first letter of each word so the text-to-speech function doesn’t get confused. And that’s all! Congrats, you’ve just picked up on a #SocialMediaSkill. Color can be an asset – or a restriction Colorblindness is a struggle faced by people of all demographics. When curating posts, keeping a limited color palette in mind helps keep your content palatable for colorblind users. Red/Green blindness is the most common type, so avoiding these two shades in a palette is a considerate effort in inclusivity. Patterns are a great alternative to fill in charts and graphs rather than opaque colors. Icons, arrows, and symbols streamline the content flow and reduce the role of bright coloring, and gives you the chance to create innovative visuals. Fun fact: Mark Zuckerberg is red/green colorblind too, hence the signature muted blue shade of the Facebook logo! Poetically, inclusion itself is now much more accessible for

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