Best Online Reputation Management (ORM) Strategies to Build Brand Credibility

In the digital age, a company’s reputation is determined by more than just customer satisfaction. Your company’s online reputation management can also be a deciding factor in whether or not you win new customers. 

The internet has given consumers an unprecedented level of transparency into all aspects of your organization, and they use this knowledge to determine where to spend their money. 

You need to strengthen these efforts by building your own brand’s credibility. 

Here are some strategies for doing so that will help you move forward with confidence.

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What is ORM in Digital Marketing?

Online Reputation Management (ORM) is the practice of monitoring, identifying, and influencing the online conversation about a brand, individual, or organization. It aims to control and improve the online presence of a brand by managing the content and conversations about the brand on the internet. This may include managing customer reviews, online mentions, social media presence, and search engine results.

What is online reputation management strategy

A reputation management strategy is a plan of action designed to monitor, shape and improve the perception of a brand or organization in the public eye.

Overall, a reputation management strategy is a comprehensive approach to managing and improving a brand’s reputation to achieve business objectives.

Why Knowing online reputation management so important?

It’s impossible to stop online customers from using the internet to speak about your company. What you can do is increase the chances that you’ll get the favorable reviews that your customers are looking for and, as a result, increase your company’s online credibility. 

Take a look at these five strategies for building your brand reputation: Make sure you have a clearly-defined company reputation. Businesses usually don’t have trouble convincing people to work for them, but they have a tendency to lose faith if they’re perceived to be disorganized or disinterested. 

Establishing a reputation for professionalism is an important component of your brand reputation, and requires careful planning.

Benefits of online reputation management services

Online reputation management services help digital marketers 

  • Improve a brand’s online presence by increasing visibility
  • Addressing negative reviews
  • Building trust and loyalty
  • Managing crisis
  • Understanding customer sentiment and gaining a competitive edge
  • Ultimately driving revenue growth.

Let's talk about 10 ORM strategies to build brand credibility.

Create a brand story

Before your company needs to establish a reputation, it needs to start with a solid brand story. A brand story is essentially a narrative that provides customers with a glimpse into your company. 

It can be a clear mission statement about what you do or a narrative about how your customers have benefited. However, it is important to allow your company’s unique personality to come through and give them a reason to invest their time and money with you. 

Pay Attention to Internal Reputation Every person and business is unique, so your company’s reputation should also reflect this. 

When your employees maintain an open dialogue on social media, they are more likely to make sure they have the most current information about their organization’s goals and processes.

Promote your brand with social media

After reading this, you might be a little skeptical. It’s true that your social media presence isn’t as robust as your competitors. But that doesn’t mean you can’t do better. The more you promote your brand, the more valuable your brand will become. 

The following examples provide just a few of the many ways you can boost your brand’s reputation through social media. Join Social Media Networks You can learn to use social media for business purposes, but it’s an entirely different beast. 

On average, companies that use social media for business grow six times more often than those that don’t. But that’s not all. The study shows that using social media for business can even increase your sales.

Take advantage of reviews and feedback

Have you ever seen an airline decline an expensive seat upgrade because they have received too many negative customer reviews? 

The reason that they do this is because negative feedback is completely visible. Customers can tell right away when their experience with your company was less than satisfactory because their names are in the reviews. 

Negative reviews, good and bad, are just as much a part of your company’s online reputation as the positive ones. The only thing worse than getting a bad review is getting an automatic, positive one that doesn’t truly reflect what your customers experienced. 

Therefore, you must focus on making sure that your online reviews, ratings, and feedback are as positive and unbiased as possible.

Publish positive content

If you want search engines to consider your website, you need to publish new content on the internet regularly. This can help build trust and credibility for your brand. 

You can post content in various forms, such as: blogs, videos, tutorials, articles, social media posts, and more. This will help increase your customer engagement and spread the good word about your business.

Keep your promises

You want to make sure you deliver what you’ve promised, but sometimes things just don’t go according to plan. You can’t always be perfect. 

That’s why it’s important to offer your customers a refund if they’re not satisfied with the product or service. This way, you’ll live up to expectations and keep them coming back for more.

Focusing on SEO

Search Engine Optimization (SEO) can be used to improve the visibility of a website and increase the chances of it ranking highly in search engine results. By optimizing content for specific keywords and phrases, businesses and individuals can help to improve their online reputation.

Delivering on your promises

As mentioned above, it’s important to follow through on commitments and deliver high-quality products or services to maintain a positive online reputation.

Regularly posting positive content

By consistently posting engaging and relevant content on social media and other online platforms, businesses and individuals can help to maintain a positive online reputation.

Asking for customer or client ratings

Encouraging customers and clients to leave ratings and reviews can help to improve a business’s or individual’s online reputation.

Responding to negative review

It’s important to address any negative reviews or feedback in a timely and professional manner. This can show that the business or individual values customer feedback and is willing to address any concerns.

Encouraging others to respond to criticism

By encouraging others to respond to negative reviews or criticism, businesses and individuals can show that they are open to feedback and willing to address any concerns.


Building brand reputation is a crucial part of the transition to digital marketing. Companies who take the time to educate themselves on the topic and the tools available to them will be better equipped to not only protect their reputation but to grow their company’s reputation.


The time it takes for online reputation management to work can vary depending on the current state of the brand’s online reputation, the specific tactics used, and the resources dedicated to the effort.
Reputation management services are an investment in the long-term health and success of a business. By actively monitoring and managing the brand’s online reputation, businesses can attract new customers, retain existing ones, and ultimately drive revenue growth.

A business can improve its brand reputation using ORM by implementing a comprehensive online reputation management strategy that includes tactics such as:


  • Monitoring and responding to online reviews and comments
  • Managing the brand’s social media presence
  • Addressing and mitigating potential reputational risks
  • Promoting positive customer experiences
  • Creating consistent brand message and image.

By effectively managing their brand reputation, a business can increase brand awareness, attract new customers, and retain existing ones, ultimately driving revenue growth.

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