Are you fully leveraging the power of LinkedIn for business? If you presently use LinkedIn only for personal branding and job searching, you underutilize one of the most potent B2B and B2C connectivity tools. If done strategically, social listening will help you amplify your brand image, attract the best talent, and contribute to business growth. A good social listening strategy brings into view several valuable insights from beyond native analytics into your audience’s interests, concerns, and tastes. Knowledge is power, and this will surely help you create very targeted and engaging content for your target market. More importantly, it enables you to understand your audience and make your brand the thought leader in the target market for good customer and prospect relationships What is Social Listening for LinkedIn? Social listening for LinkedIn entails the process of monitoring or assessing what is being said about to, or by your brand, industry, or specific topics on the LinkedIn platform. It is one very valuable tool that businesses can use in trying to understand their audience, track industry trends, and fine-tune the marketing strategies. Business owners must listen to the direct and indirect mentions of your brand, as well as those of your competitor, to understand how it is perceived. The customer gives feedback about your brand, thus helping one find areas they may need to improve and respond in time. As with any social media, listen for industry-specific keywords to stay up to date with the trends, collaborating opportunities, and conversations you can join in and show your expertise to help position your brand as an industry thought leader. What is Social Listening? Social listening can be described as a robust tool through which any business can keep tabs on online conversations concerning their brand, industry, and competitors. You will get valuable information by monitoring mentions, sentiment, and trends that could give insight into marketing strategies for the betterment of business. With social listening, for example, one can identify the trending and wider context of changes in industries, make use of such knowledge to develop a better-suited content strategy for their audience, and deliver timely customer service that sorts out customers’ issues. It also helps to make relationships with social influencers to widen their reach, boost their credibility, and measure campaign performance. Also, social listening positions a business in a position where it can make more informed decisions, cultivate superior relationships with customers, and realize satisfactory profitable growth. Why is Social Listening Important? Social listening monitors how consumer behavior changes and makes decisions to stay relevant with customers. Besides learning about your customers through marketing, social listening helps amass data about the industry and competitors. It comprehends the experience a customer is having with what you provide and presents opportunities to work with influencers or even other brands. Consumer behavior keeps shifting, and in case of not paying attention to those changes, customers may get lost to the competitors and make poor business decisions. Understanding Engagement through Social Listening The mastery of engagement on social media will effectively link businesses with their audience as it could be very meaningful. Social listening gives insight into what your audience is talking about, their needs, and trends within the industry. Learning from your audience, responding with care, and positioning your brand as an opinion leader helps you have stronger relationships and drive effective engagement. 1. Understanding your Audience To develop engagement in social media, you have to learn about what your audiences say about your brand as it helps you tailor your strategy to meet their needs precisely. You should then focus on those conversations from where you can derive meaningful insights like brand mentions, industry trends, competitive analysis, and customer feedback. For this, you would need to track the right keywords and hashtags that customers use and it should be relevant to them and the brand itself, such as the brand name, campaign-specific hashtags, or industry-specific terms. After tracking, you have to analyze the sentiment of these conversations, whether they perceive your brand positively, negatively, or neutrally. 2. Reply to them with Attentiveness A response strategy for social media mentions is responding to customer service issues as quickly as possible, giving positive feedback, and conversing where relevant. At the core of any thoughtful response is timing and tone, Swift responses nip small concerns before they grow into full-blown problems. It shows to your audience that their satisfaction is of the essence to you and that you are committed to resolving their issues with your brand. Besides the timely response, acknowledging the feedback way to encourage more in the future. How well you respond shows off your brand personality, but again, the tone is allowed to vary according to the context of a conversation. Tailored responses show that you listen, understand, and know how to value the sentiment behind each mention. 3. Placing your Brand as a Thought Chief Social listening helps in targeting the topics and interests of the target audience. With respective hashtags and industry keywords, you will be connected to conversations taking place around you. Influencers are people having the power to affect the opinions and trends of industries on social media. These people come with huge numbers of followers and can influence sentiments about your brand. When you take part in the discussion they contribute to by actually having a conversation with them and sharing expertise and insight, the relationships that result may lead to collaboration, thereby enhancing visibility and credibility. Social listening on LinkedIn creates change in the way businesses connect professionals and industry leaders through engagement art. The Power of Social Listening for LinkedIn Success LinkedIn is one such social media networking platform that presents many opportunities for digital marketers to build their brands and drive sales. It, therefore, creates a very great avenue for social listening in the sense that from it, one should be able to gain insight from their audience, track industry trends, and then have their marketing strategies optimised. 5 Benefits of Social Listening

Well, in the ever-more-competitive environment, customers experiencing better is no longer just nice but necessary; also, with the rise in using digital technologies and evolving expectations, Indian businesses have been on the quest to explore innovative tools and strategy designs that help enhance these relationships with their customers.  With that, this article will take you through an emerging CX tool that disrupts the functioning patterns of business in India. In the next section, we will find out how these tools will help you gain an edge over competitors, achieve long-lasting relationships with your customers and eventually fuel business growth. Ranging from AI-powered chatbots to sophisticated analytics platforms, there are a whole lot of functionalities that enable one to make streamlined operations possible while personalizing the interaction. With such a wide understanding of the core features and the benefits attached, you would be better positioned to make informed decisions toward optimizing the customer experience strategy and realizing long-term success. What is a Customer Experience (CX) Tool? A Customer Experience (CX) tool is the software solution for making the interaction between a business and its customers better. It helps in understanding customer behavior, preferences, and pain points in order to make the best-informed decisions to enhance the customer journey as a whole. Top 15 Customer Experience Tools in India Companies are embracing CX tools to be at a competitive advantage by providing excellent customer experience, loyalty, and business growth. Let’s take a look at the 15 best customer experience tools. 1. Locobuzz In this digital world, where customer experience is the key, Locobuzz is the new tool for businesses to listen, engage, and respond to their customers effectively. By providing powers of AI and machine learning, Locobuzz enables brands to track all social media conversations, makes it easy to analyze their customers’ sentiments, and identifies negative issues at the right moment to tackle them, thus enhancing the brand’s loyalty from its customers. Key Features: Reputation Management: Protect and strengthen your online brand reputation. Social Media Listening: Monitor brand mentions and industry trends on any social media through AI Social Listening.  Social Sentiment Analysis: Gauge how customers feel towards your brand. Crisis Management: Instant and real-time recognition and response towards a probable crisis on the social front. Hence, it provides a step-by-step crisis management plan. Customer Service: Better management of a large customer query and issues and resolution. Advanced Analytics: Critical insights about the behavior and patterns of customers with preference analysis. AI-Based Insights: AI for an automatic mode in tasks, action insights can be derived from various points to be utilized.  Critical notifications: Immediate push for mention and issue points. Dashboard with Customization Options: Creating different dashboards focusing on vital points and KPIs as and when required. 2. Salesforce Service Cloud Salesforce Service Cloud is a powerful customer service platform for businesses to give their customers the best possible experiences. It integrates all perspectives about the interaction with customers via phone, e-mail, chat, and even through social media. Some features such as case management, knowledge base, and automated workflows are specifically meant to ensure that all processes involving support go very smoothly, leading to fast response and increasing satisfaction with the customers. Key Features: Case Management: Track and address all issues across customers fast and efficiently. Knowledge Base: Enables self-service options to the customer, which enables most to solve their problems at once. Automated workflows: It helps in repeated tasks of employees with increased productivity due to agents. Omni-channel routing routes:  Customer’s queries to skilled available agents in real-time. Analytics with real-time customer behavior analysis and service performance monitoring in real-time.It suggests what customers will request to have and what aspects should be automated using artificial intelligence. Field Service Lightning: It streamlines field service processes ensuring the efficiency of the technique. Community Cloud: It enables communities for customer engagement and knowledge sharing. 3. Qualtrics XM Qualtrics XM is the end-to-end experience management platform. It helps companies understand and design customer, employee, product, and brand experiences.  They have tools to collect, analyze, and then act on data based on feedback. Qualtrics XM with AI-powered insights drives organizations toward trends and prioritizing and changing actions as required. Key Features: Customer Experience (CX): Collect and analyze customer feeling by conducting surveys, polls, and feedback forms. Employee Experience (EX): This measures the degree of employee satisfaction, engagement, and productivity level. Product Experience (PX): It retrieves information regarding usability and design performance of the product. Brand Experience (BX): Tracked perception of the brand and reputation. AI-Powered Insights: This uses AI to automate analysis and help discover actionable insights. Advanced Analytics: Get deep in data to see the trends and correlations. Real-time Reporting: Track key metrics in real-time. Actionable Recommendations: Get specific recommendations on how to improve experiences. Seamless Integrations: Connect to other tools and systems to make workflow streamlined. 4. Zendesk Among the most sought customer service platforms, which made business deliver great experiences to its customers, is Zendesk. This platform comprises a set of tools involved in the operation of delivering customer services on multiple communication channels like emails, chats, phone, and even social media. It fastened quicker responses, answers to questions, and more relation with the clients through such features as ticketing, knowledge base, and analytics. Key Features: Ticketing System: Ticketing system helps in proper follow-up and prioritizing the issues of customers correctly and resolving them. Knowledge Base: Build and maintain an autonomic knowledge base that caters to the customer on one’s own. Live Chat: Start interacting with the customers on the go by live chatting. Email Support: Manage large volumes of Inbound Customer Emails. Phone Support: Handle both Inbound and Outbound Calls. Achieve Maximum Utilization from calls.   Analytics and Report: Get Customer Conversation Intelligence in addition to the Activities of an Agent. Automation: Maximize utilization from Automated Recurring Business Operations. Integrate other applications and software systems that work in isolation by leveraging Integration. 5. Medallia Medallia is the leading experience management platform, which allows business organizations to listen to the voices of customers

TL;DR Locobuzz’s Digital Command Center is a centralized, real-time dashboard that unifies customer interactions, sentiment, and brand signals across social, web, apps, and support channels into a single live view. It helps brands detect issues early, monitor sentiment shifts, align teams instantly, reduce response times, and prevent isolated customer complaints from escalating into CX or PR failures. By empowering support, marketing, and product teams with shared real-time insights, a command center enables faster decisions, proactive service, personalized experiences, and stronger long-term customer relationships. 60% of customers say that a single bad experience with a brand is enough for them to switch brands, while others don’t realise until it’s too late. Today, Customer Experience has become the ‘It’ factor to relate with consumers, creating a point of distinction between lasting brands from forgettable ones.  Most customers engage with brands on digital channels, through websites, social media, apps, and even AI-powered chatbots. To monitor these interactions, you need a Digital Command Center setup.  From providing a bird’s eye view of customers’ interactions to enabling on-the-spot, tailored services, a command center can transform customer experience and build meaningful relationships with customers. Let’s take a look at the core functions of a digital command center is:  Core Functions of a Digital Command Center Provides real-time visibility across customer touchpoints A unified dashboard offers real-time visibility, allowing brands to monitor customer interactions across multiple channels. It helps identify delays, pain point areas, and negative sentiments – allowing teams to acknowledge them before they escalate. Monitors customer sentiments in real-time While tracking interactions, it analyzes customers’ sentiments and understands the emotions behind every comment and feedback. This enables brands to tackle issues before they become a PR crisis. Unified data visualization By combining data from multiple sources, the command center displays critical metrics into a single, live dashboard. Teams get real-time data visuals in one place, ensuring clarity, speed, and confidence in every decision. Cross-team alignment A command center brings every team on the same page aligned to the same data. With a shared view on real-time data, every team sees what’s happening and when it’s happening. This alignment helps in reducing response times, and ensures consistency. Brand health tracking in real-time A command center acts as a live health monitor for your brand. It continuously tracks sentiment trends, brand mentions, and emerging perceptions across social, news, and digital platforms. This real-time visibility gives brands live feedback on the brand’s health, enabling smarter brand decisions. How a Digital Command Center Empowers Different Teams to Deliver an Exceptional Customer Experience? A Command Center is a centralized platform that helps combine data, operations, and communication across multiple business functions. Here’s how a command center empowers different teams: Customer Support TeamsHow it helps: Unified customer view: Real-time access to customers’ history, preferences, and past interactions across platforms. Live feedback loop: Support teams have access to immediate reactions of customers, allowing them to adapt messaging or escalate faster. Cross-team coordination: When different teams operate from the same real-time dashboards, resolution becomes faster and customer-focused. Marketing TeamsHow it helps: Multichannel tracking: A unified view allows marketers to see customer interactions across all channels, ensuring consistent messaging. Faster decision-making:Instead of waiting for weekly reports, marketing teams get a live view of all campaign metrics, enabling smarter and faster decisions. Real-time campaign performance tracking: Marketing teams can monitor how campaigns are performing across platforms by tracking engagement, sentiments, clicks, conversions, and ROI live. Product TeamsHow it helps: Cross-Functional Collaboration:Aligns product, support, and marketing teams on one live dashboard, making it easier to take strategic decisions together. User Behaviour Analytics:A unified view of customer interactions gives product teams an understanding of how customers interact with the products and services. They can brainstorm together & use these insights to guide faster product iterations. To ensure your teams can monitor social in the best possible way, Locobuzz can help set up a Digital Command Center. It offers a unified view of customer interactions from social media, web, and customer support channels. This ensures that brands can easily identify pain points areas, track sentiments, and resolve issues proactively. Locobuzz, as a platform, uses AI-powered analytics to provide actionable insights and allows teams to tailor responses and anticipate customer needs.  With the help of its Social Command Center or a marketing command center, you can sit together with your teams and quickly identify top issues affecting your brand, shorten feedback loops, manage public-facing crisis, and reduce your turnaround time.  Conclusion A Digital Command Center has become the need of the hour. It facilitates the transformation of CX by allowing brands to monitor, analyze, and respond to customer interactions in real-time. Brands can respond faster to queries before they become a crisis, provide customers with timely solutions, personalize interactions, and achieve higher satisfaction.  By tapping into the power of AI and automation, a command center enables businesses to do more than just respond to customer needs, it helps businesses anticipate them – making customers keep coming back for more.

One viral post on Instagram or a single thread on Twitter is all that is needed to go from unnoticed to trending in the social world. Social Media is all about capturing the latest trends. Customers will only stay on your page if it’s trending or relevant to them.  The truth is: If your brand is not listening and reacting quickly, you’re already behind in the competition. The social media landscape is changing rapidly, with trends being replaced by the hour. The solution: Brands need to stay proactive and keep an eye out for all the trends in real time. Or, start a new trend altogether. This is where brand monitoring tools for social media become a game-changer.   Let’s understand what real-time monitoring is: What is Real-Time Brand Monitoring? Brand monitoring enables brands to track mentions, conversations, and trends related to the brand and industry. Brands can listen to what customers are saying across various platforms and respond to comments quickly and effectively.  This involves not just listening to what the customer is saying, but also understanding sentiments behind each comment, and seizing opportunities as they’re spotted. Key components of Brand monitoring: Track brand mentions on & about products and services across social media platforms. Identify key influencers and spokespersons actively talking about trends relevant to your brand. Identify what the target audience is saying about your competitors and their products.List Item Track reviews continuously to gather feedback on customer satisfaction. Monitor news articles and media talks for brand mentions and any PR issues. Track sentiments and engagement metrics to evaluate how successfully the campaign performed. Brands need to move beyond posting and start listening to customers. Let’s take a look at the key benefits of monitoring social media:  Several monitoring tools for social media help brands stay relevant, trendy and ahead of the competition. TL;DR Real-time brand monitoring helps brands track mentions, trends, sentiments, and conversations across social media to understand what customers and competitors are saying as it happens. It enables brands to protect reputation, respond faster to customers, optimize campaigns mid-flight, benchmark competitors, identify influencers early, and improve marketing ROI in a fast-moving social landscape. With real-time social listening, brands can stay relevant, act proactively instead of reactively, turn trends into opportunities, and build stronger customer relationships through timely, data-driven engagement. How Brands Are Maximizing Impact Through Brand Monitoring on Social Media? Proactively Managing Brand Reputation Through social media monitoring, brands can identify and address probable PR issues in real-time. If any negative issue is identified, brands can actively respond and resolve it before it becomes a potential crisis, enabling brands to create and maintain a positive reputation on social media. Improving Customer Service Social media is often the first platform where customers discuss brands. Through real-time monitoring, businesses can provide instant support to customers, allowing brands to proactively respond and improve customer service. Tracking Campaign Performance & Impact Monitoring and tracking brand mentions and customer impressions become an extremely important factor for brands during campaign launch. Brands can not only measure engagement, reach and sentiment, but also refine and modify any changes to maximize impact. Performing Competitor Benchmarking Monitoring is not just limited to your brand, you can also understand how competitors are performing. Brands can effectively track competitors’ mentions, audience engagement, identify effective strategies and pinpoint those that are failing. Identifying Influencers & Spokespersons By utilizing social media monitoring tools, brands can identify influencers already talking about trends and topics relevant to their industry and transform them into brand ambassadors. Improving Marketing ROI By continuous monitoring, brands develop innovative marketing strategies that work best for the customers and bring out the maximum impact. Brands can develop content, and plan campaigns, enabling higher ROI. Brands must recognise that real-time monitoring on social media has become crucial. If they want to stay alert and responsive, brand listening is the key. They can protect their reputation, improve customer service and deliver highly personalized campaigns. Still looking for a stronger reason to implement real-time monitoring on social media? Here are a few case studies showcasing how brands achieved success through real-time monitoring: 1. Nykaa Objective Generate brand presence in beauty and wellness with authentic engagement. How did monitoring help? Tracked mentions of their brand and campaign hashtags like #NykaaBae to evaluate which influencers had the most engagement. Used social listening to analyze audience sentiments on product launches, makeup trends, and content formats. Made adjustments to campaign strategy by identifying high-converting influencers through real-time data. Result   Optimized influencer partnerships, increased engagement and conversions. 2. Zomato Objective Establish a quirky, brand-right social voice and increase user interactions How did monitoring help? Constantly tracking trending topics, memes, and viral conversations on various social media platforms. Identified when and where the brand is mentioned, allowing quick and witty engagement that match the brand’s personality and public sentiment. Monitored competitor campaigns and user feedback which helped refine Zomato’s tone. Result   High audience engagement, strong brand awareness and a spike in social media following. 3. boAt Objective   Stand out in a crowded consumer-tech market How did monitoring help? Listened to conversations about wearables, audio, tech, and competitor brands to spot gaps in customer perceptions. Monitored influencer campaign performance and tracked engagement and sentiments in real-time. Use data insights to refine product messaging to shift from tech to lifestyle branding. Result   Created a youth-oriented, trendy, and tech-savvy brand that became India’s top audio wearables company. Brand monitoring tools for social media help brands stay relevant, trendy and ahead of the competition. One of the most popular tools known widely across India and other continents is Locobuzz. It is an AI-powered social listening and brand monitoring platform. It provides real-time listening across social media platforms, never letting brands miss a single conversation. Brands can keep tabs on relevant industry trends, monitor and measure campaigns as they progress, engage in competitive benchmarking, and ultimately take their business strategies to the next level. Conclusion Conversations on social media change tone and trends overnight, and real-time monitoring has

Do you remember the time when you tried to contact a brand for an issue you faced, but for some reason, your issue was not resolved? When you switched channels, you had to explain your problem all over again? It felt like you were talking to a different company altogether, and it took too long for your issues to get resolved. Communication like this is no longer accepted, and it reflects badly on the brand.  Customers no longer view social, chat, and email as separate channels anymore; all they see are brands. However, many companies still operate like separate teams with one logo. A customer might message you on Instagram, follow up on chat, and later email the support team. Unfortunately, they have to repeat their issues from scratch every single time. Today, that market has shifted, and customers expect brands to remember them, recognize them, and respond with the same consistency they would get from a real human who knows them well.  This is why unifying customer experience across social, chat, and email is necessary for survival. Why is it so important to unify messaging across social, chat, and email now? 1. Fragmented conversations lead to instant reputation damage Nothing feels more unprofessional than getting 3 different answers from the same brand. Especially with different tones One tone for social One on chat And another different explanation in the email To a customer, this brand does not know itself at all. A unified system makes the entire brand sound like one consistent voice and not a messy group chat with no context.  2. Your weakest channel can become your reputation Remember that saying, ‘A chain is as strong as its weakest link.’ This line encapsulates this whole point. You might have flawless chat support or great social media responses, but if your email queue is drowning, customers assume that your entire brand is slow. Without omnichannel customer service integrations, your brand will always be judged by its weakest touchpoint. A unified CX platform will eliminate weak links before customers notice them.  3. When your data is connected, your decisions get smarter A scattered system will give you scattered insights, but with a unified system, you get all the important details about a customer. You get the full story behind the customer so you can solve their problems better and personalize the entire experience. You can move from reactive firefighting into proactive intelligence. With digital customer experience management, brands can access all important data in one place, helping make smarter and faster decisions. 4. The brands that win aren’t the biggest, but they are synchronized Your competitors aren’t beating you with bigger teams, but since they are more in sync, they gain a competitive edge over you. With unified CX, brands can be more responsive, intelligent, and reliable simply by being aware of all conversations. Customer engagement platforms assist all brands, whether big or small, to stay relevant in a competitive market simply by being consistent in their tone and messaging.  5. Your competitors are working on getting faster, not just bigger The brands that win today aren’t just the ones with the biggest teams, but they are the ones with the best coordination. A digital customer experience management platform helps to: Respond faster across every channel Solve problems faster before they escalate Spot emerging issues early Maintain one accurate source of information All these factors directly impact revenue, retention, and reputation. Locobuzz provides a unified CX experience across social, chat, and email. This matters because customers move quickly between channels and expect the brand to remember them instantly. Locobuzz solves this by bringing every customer interaction from social platforms into one unified view. All the relevant brand mentions get converted to tickets that are escalated and prioritized through workflow automation to ensure that agents resolve important issues before they turn into full-blown crises. Instead of switching between social, chat, and email, a complete log of a customer, along with sentiment, can be viewed in one place to ensure faster and more consistent responses. Unified Customer Experience Management Platforms – the new way to respond to customers Customers don’t care which team handles their inbox, DMs, or chats; all they care about is the experience. They want to be understood the first time and not the fourth. They expect clear and consistent answers that don’t contradict each other or make them repeat information that the brand should already know. A unified digital customer experience management helps customers from getting lost in a maze of disconnected touchpoints. This ensures that they do not have to restart conversations, re-explain issues, or chase context that should follow them accordingly. Since customers love simplicity and consistency, a unified experience isn’t just better CX, it is your strongest competitive advantage.

Competitive benchmarking on social media is the corporate version of eavesdropping in a crowded cafe – except in this ‘cafe’ people are loudly sharing their opinions, tagging your competitors, and sharing their reactions. It is fast, chaotic, emotional, and brutally honest. That is why it is necessary to pay attention and listen to what is being said at all times.  If you want to know how your brand appears in the wild, beyond boardroom meetings and carefully crafted messaging, social media benchmarking is the spotlight you need. It not only focuses on what your competitors are doing but also on how the market responds to them and what narratives are winning. It shines a light on what you should focus on while exposing gaps and opportunities that you might have overlooked. On social media, where customers tell the truth louder than ever, competitive benchmarking becomes a backstage pass to the real story, one that the audience is already writing for you.  If you’re wondering what competitive benchmarking on social media reveals about your brand, here is a detailed overview: 1. It shows the version of your brand that the market actually sees Inside your company, your brand is heroic, visionary, innovative, loved, and likely considered the best. But on social media? You’re at the mercy of the customers. Competitive benchmarking exposes this contrast. You may think that your products or services are the best, but your competitor may be getting triple the engagement on a similar post. Competitive benchmarking and sentiment analysis tools show you: How do your tone and products compare to the competition? What people appreciate about your customers. What people do not like about your brand It is not just judgment, but the truth, and the only thing that helps you grow. 2. You can move from assuming what they care about to knowing for certain what they like Brands always assume they know what people want, and they make their strategies accordingly.  But competitor benchmarking analysis gives you proof if it is actually true or not. Learning from your competitors can help you be better. It can also show you common pitfalls to avoid to accelerate your growth journey.  Competitor benchmarking uncovers gaps like  Their language might be more readable. They tap into cultural moments faster. They respond quicker to comment.  They use a story language you overlooked.  This shows you what the audience is resonating with and what themes create a stronger emotional pull. 3. Helps you understand where you are falling behind Sometimes, you might not realize that the competition has quietly taken over a conversation or market segment that you once dominated. You might have led a category in the past, but your competitor might have slipped into the narrative and stolen the spotlight. Benchmarking helps highlight these shifts early. You can get a better understanding if your competitor is doing well and working in a gap that you missed. At the end of the day these are not just metrics; something like Instagram competitor analysis helps show warning signs from the market. The earlier you see them, the easier they are to fix. 4. Reveals the emotion behind engagement Competitor benchmarking extends beyond just likes or views. It highlights the emotion behind the conversations. Are your competitors’ posts receiving appreciation while your posts receive frustration? What are the posts about? Sentiment analysis tools help in understanding the emotion behind what is being said helps create products and messaging to gain customers who advocate for your brand. It also helps understand if your brand is creating more loyal customers purely through better engagement or through a superior product. 5. Helps spot emerging trends in your category When multiple brands in your category start discussing the same idea at the same time, it means that the market is shifting. Transparency or convenience might be something competitors are focusing on, and it’s gaining traction. Humor may have become a lever of engagement. There are many trends that pick up over time, and these can be capitalized on if they are caught on time. Social brand reputation monitoring tools help see these patterns when competitors use them or before they become mainstream so that you can adapt quickly and go with what works.  Locobuzz helps brands benchmark against key competitors on social media by turning every digital conversation into clear, actionable insights. By tracking engagement levels, sentiment patterns, content performance, and audience reactions, Locobuzz shows brands exactly where competitors are outperforming them and where the gaps still exist. Furthermore, unified dashboards and AI-driven insights offer a single, strategic view of the entire competitive landscape to help marketing, CX, product, and leadership teams to make faster decisions based on what the market is saying and not assumptions. Locobuzz gives leaders the foresight to respond to issues and capitalize on moments before the competitors do so.  Conclusion Competitive benchmarking is the compass that guides your brands forward. It shows you where you stand today and reveals the opportunities you can capitalize on. Instead of guessing what to fix or where to focus, you get a clear, data-led perspective that points you in the right direction. When you fully understand what people are talking about, you stop playing catch-up. You stop mirroring what the market does. Instead, you set the pace, redefine expectations, and lead the narrative that everyone else tries to follow. 

Imagine trying to have a conversation with someone once every 3 months. You’d miss out on everything that actually matters – the mood changes, the new obsessions, the frustrations, and the subtle shifts in what they like or dislike. By the time you check in again, they are practically a different person. That’s how most brands still operate. They still use:   Quarterly surveys Annual reports One-off feedback studies While traditional research is still viable, customers do not speak in quarterly cycles anymore. They share their opinions every minute, publicly on social media.  That is why social media is no longer a marketing channel. It has become a source of real-time social media brand market research for brand leaders to transform their strategy, enhancing customer experience. Why is social media research an upgrade for brand market research? 1. People won’t always fill out a survey, but they will speak on social media While feedback forms are always sent out, they don’t always get a response from customers. However, they are more likely to go to social media and speak their mind. What annoyed them  What delighted them What confused them What felt slow Which competitor do they prefer?  This makes market research for social media a more honest assessment as opposed to more traditional market research. 2. Traditional Research Is Slow, while Social Media Is Always On Traditional research is a longer process. Instead of waiting for weeks or months for a research cycle, social media listening tools can provide insights more quickly as they happen in real time.  Through effective social media research, business leaders can: Track sentiment changes in real-time Spot problems as soon as customers post about them. Understand customer expectations as they evolve and change.  Identify trends before competitors do Enables proactive responses to launches and issues. This shift from delayed reports to real-time information using an audience insight tool keeps brands ahead of customer expectations. 3. Social Media Shows How Customers Really Behave Online Market research done through social media listening tools helps brands understand the exact sentiment that customers have for the brand. While traditional market research can be accurate, social media listening tools shine a light on the unfiltered opinion of consumers. Every comment, share, review, and complaint tells you something. Not just what customers say and how they say it.  Brands can understand: What triggers frustration What causes customers to switch brands?  What features matter the most What messaging confuses people? What stops customers from completing a purchase?  Deeper insights like these cannot be acquired from surveys or reports alone. 4. Better CX decisions start with better signals. CX breaks down when leaders cannot see what customers feel. CX platforms show better signals, and this helps leaders understand what customers feel and not just what they say.  Social media research highlights: Issues that constantly resurface Service delays Positive moments that are worth amplifying Common complaints and pitfalls Tracking these metrics helps constantly monitor brand health to understand what works and what doesn’t. 5. A Powerful Tool for Brand Strategy and Competitive Intelligence Social media research does far more than shine a light on customers, but it also shows how the entire market evolves.  Social media listening tools brands track metrics like Competitor launches Customer reactions to rival campaigns Shifts in pricing  Industry trends This turns brand decisions from guesswork into a more evidence-based strategy. Locobuzz is a powerful AI-powered CX platform that listens to real-time conversations across social channels, enabling brands to understand what customers genuinely want, feel, and expect without relying on delayed surveys, focus groups, or traditional research methods. Along with deep sentiment analysis in over 200 languages, the platform also offers powerful competitor benchmarking to reveal how the brand compares with competitors in its category. These insights help strengthen brand research, sharpen strategy, and empower smarter, faster CX decisions. Social media research – the advantage modern leaders can’t ignore Social media is the world’s biggest and most honest customer focus group – speaking 24/7, without filters or delays. It understands what customers feel long before any reports or surveys. This makes it important for all business leaders to use social media for market research, as it enables them to make decisions with clarity and confidence.  This shift doesn’t just enhance customer experience, but it elevates brand strategy, helps stay aware of competition, and helps stay relevant, responsive, and ahead of the market. Social media listening tools are no longer optional for brands – they are essential.

Picture this: A retail brand discovers that one of its outlets has twice the footfall of other outlets within the company, but it cannot handle the extra customers. They don’t get this information from reports but from real-time live location signals showing more customers and behavioral shifts. After seeing this data, the brand optimizes staffing, inventory, and promotions to meet the increased demand before customers begin to complain about long queues or waiting times. That is the power of location intelligence analytics data in real-time CX.  Brands can now use AI-powered location intelligence to understand not only what customers are saying about a specific location but also how it compares to other outlets in the area, as well as other brand outlets. These insights can help identify regional trends, emerging issues, and location-specific customer needs with far greater accuracy. Brands can track spikes in discussions across cities, monitor how sentiment varies by region, and pinpoint areas where there are service gaps, product issues, or demand surges occurring. How analytics turns data into real-time CX 1. Understanding customer context in the moment Location intelligence analytics interprets location data to tell brands what customers need in a particular place. This enables create better and more strategic experainces baed on what what customers want. By constantly monitoring these contextual cues, brands can shift from generic messaging to a more location-specific message as well. Smart location intelligence is a sign of smart real-time business intelligence.  2. Powering real-time personalization Real-time personalization is where location intelligence stands out. Instead of relying on generic segmentation or old behavior data, brands can tailor experiences based on where the customer is ‘right now.’ This isn’t personalization that feels forced; it’s helpful, timely, and rooted in real-world context, making every customer interaction feel intentionally crafted.  3. Predicting issues before they appear One of the biggest benefits of location-based intelligence is the ability to see trouble before customers do. When footfall surges, queues form, delays accumulate, or unusual movement patterns emerge, location analytics detects these shifts in real-time and makes the necessary adjustments so that customers do not have negative experiences. Instead of teams reacting to complaints, they get alerted early enough to prevent the problem altogether. Staffing can be adjusted, resources can be rerouted, and communication can be sent without customers ever feeling the friction. It is like having an early warning system for CX one that quietly removes obstacles before they turn into frustrations.  4. Enhancing operational responsiveness Location intelligence data doesn’t just help make decisions – it accelerates them. When there’s an increase in visitors at a retail outlet or a sudden drop in activity at a service center, brands can identify the issue and respond with precision. This is what helps with real-time business intelligence. No more slow escalations or blind guessing. Operations can move quickly and on time, ensuring every location runs smoothly and remains aligned with customer needs. The result? A brand that feels fast, coordinated, and consistently in control.  5. Creating a real-time feedback loop This is where location data combines with social sentiment, reviews, and customer interactions, helping brands visualize how people feel in different situations. A spike in negative sentiment in one store or one location outperforming another everything can be tracked. All these combined lead to the best practice model. This continuous feedback loop means brands can monitor CX in real time, intervene faster, and understand what happens exactly at different places. It turns every location into a living dashboard of customer experience.  6. Driving smarter demand forecasting Real-time Location intelligence data gives brands a clear picture of how customer activity occurs throughout the day, week, or season. By analyzing patterns in football, peak interaction times, and location-specific demand, companies can accurately forecast inventory needs, staffing levels, and service capacity. This ensures products do not go out of stock, wait times stay low, and customer expectations are consistently met.  Locobuzz is a powerful CX platform that delivers advanced location intelligence analytics, enabling brands to connect what is happening on the ground with what customers are saying online as it unfolds. Instead of waiting for weekly reports or store audits, locobuzz captures conversations, reviews, complaints and sentiment from customers in physical locations. When brands can detect emerging issues like long queues, poor service, stockouts, or negative staff interactions before they escalate the necessary action can be taken to maintain a positive customer experience. Locobuzz also highlights positive moments, top performing outlets and service patterns worth replicating across regions. Conclusion Location intelligence today has transformed the way brands track outlets across locations. By decoding real-world context to understand what people are experiencing in the moment, brands get a clear idea of what matters the most in the moment. It empowers teams to personalize their experiences with accuracy, anticipate issues before they surface, and optimize operations across locations. This creates a dynamic feedback loop that continually strengthens CX.  Since speed, relevance, and responsiveness define customer loyalty, location intelligence becomes the competitive edge that turns everyday interactions into meaningful and memorable experiences.

Look at your simple Twitter feed. Do you realise it’s the ideal place to gain business insights? Think of Twitter (or X, for people who love the rebrand) as a massive platform where people crack jokes, share opinions, or go on angry rants to let everyone know what they think. All this can be done in 280 characters or fewer. Now imagine being able to make sense of all that chaos. That is the job of a Twitter analytics report. It filters out the noise, captures the emotion, and delivers insights. All this helps you better understand your audience, perform the right market research for social media, and plan your next move. When done right, it is not just a report but a social crystal ball.  Why are Twitter analytics reports a big deal? Twitter data isn’t just about vanity metrics. It acts as an audience insight tool, tracking every like, retweet, or comment. Pairing Twitter with a social media analytics tool helps you understand if your message has inspired, irritated, or been completely ignored.  Analytics reports can ensure: Your campaigns are hitting the mark. What kind of content gets people talking? Is your audience growing or slipping away? It helps show the reality with numbers to back it up.  What you should track and why it matters 1. Likes Likes are small and satisfying signs of approval. If your likes are climbing, it means your tone and message are resonating. If your likes are dipping, it means that your narrative, tone, or timing needs to be changed. At that point, you might have to make some changes in the way that you tweet. Likes are the first clue that helps us understand how people feel. 2. Reach Reach is all about visibility. It is the number of unique people who saw your content. If Twitter were a crowded street, reach would tell you how many heads turned as you walked by. It is perfect for measuring awareness, especially during campaigns or launches. A steady increase in reach means that your message is spreading. A sudden drop means your hashtags might need a refresh, or your content just did not hit the right note. 3. Impressions Impressions take it a step further. They show how many times your tweet appeared on screens, not just how many people viewed it. This helps you understand the visibility that you are getting. Social media analytics tools help understand why you have high impressions but low engagement; it could be because your content might be showing up, but people aren’t staying or interacting actively. Ideally, you want your engagement and impressions to move in sync.  4. Engagement This is where the magic really happens. Engagement shows that your audience didn’t just see your tweet, but they interacted with it as well. Every retweet, reply, or click is a signal that something you said mattered enough for them to act. A good social media analytics tool provides direction to help figure out what tone of voice, media type, or topic sparks genuine conversation.  5. Video views If you post a lot of videos, this metric is your best friend. Video views show you how long people stayed before scrolling away. If most viewers drop off after a few seconds, your hook might be weak. If they stick around, you’ve got their attention, and that’s priceless. Twitter analytics tools help you shape stories that not only attract views but also ensure people keep watching.  6. Followers Followers are the long game. They represent people who want to keep hearing from you. But don’t just look at the number; monitor how your follower count changes. Did your follower count spike after a campaign or dip after a product post? You can adjust your strategy accordingly to increase your followers. That’s real-time audience sentiment. A steady climb means your brand is building trust. A sudden drop could mean that your audience did not like something, and they just told you silently.  7. Comments Finally, the most human metric of them all, comments. This is where people drop their unfiltered thoughts, praises, jokes, or sometimes genuine constructive criticism. Analyzing comment tone and recurring keywords helps you understand what customers love and what frustrates them. A social media analytics tool helps you get a better idea of what people wish existed in a product. Comments are a more honest and brutal form of customer feedback.  Locobuzz is a powerful CX platform that provides advanced analytics reports to track data beyond likes, comments, retweets, video views, and follower counts. By monitoring important metrics like reach and engagement for your brand as well as your competitors, Locobuzz helps uncover what works and what doesn’t. It layers in data from genders, locations, and audience sentiment into the report, helping brands identify trends, benchmark performance, analyze untapped opportunities, and even assess potential in new markets. These reports assist with market research by using insight, leading to data-backed decisions.  It all comes down to analyzing the right metrics. At the end of the day, Twitter analytics tools don’t just count numbers, but they are about understanding people. You can use the data to figure out what works and what doesn’t. The direction it gives helps brands react to trends and strategize in a way that keeps them connected to what their audience truly cares about.  The brands that win are those that listen to their customers, learn from them, and lead the conversation before anyone else. 

Social media channels, in today’s day and age, are the bread & butter for a brand. There is a high chance that most of your customers use these platforms. Your brand needs to be present on social media. Instagram and TikTok are massive platforms, but the important thing isn’t just being present on them. Instagram analytics tools and TikTok analytics tools help understand how your competitors are performing on social media and what content resonates on which platforms.  Getting a good understanding of how both platforms help with the brand goals and how to use each one effectively to improve visibility and boost brand credibility.  Let’s look at some of the main reasons why these 2 are the biggest digital attention platforms today & why your brand needs to be on them:  The personality clash TikTok and Instagram have different styles of working. Instagram is more organized and professional, while TikTok can help show your personality. Who’s watching and why it matters Instagram has a wide audience range, while TikTok is more popular with Gen Z. However, this is changing as people of different ages are starting to consume content on TikTok. How the content game differs Instagram thrives on structured storytelling while TikTok rewards speed and spontaneity. Measuring what matters Instagram helps build relationships over time, and TikTok helps build reach, even if it is a smaller brand. A combination of both is ideal for brand growth. Future of both platforms Both platforms are evolving and converging. Instagram is moving towards a more video-focused and creator-driven approach, and TikTok is experimenting with business tools and search capabilities. How TikTok and Instagram competitor analysis can help brand marketing teams? 1. Helps identify competitors Start by mapping out who your real competition is online, direct industry rivals, as well as brands that capture the audience’s attention in your space. On social media, you compete for time and attention. It is important to identify who to target for that attention by using Instagram competitor analysis and TikTok analytics tools. 2. Collecting the right data Once you know who you are benchmarking against, you can gather the right data. Follower growth, engagement rates, content types, posting frequency, and audience sentiment can be tracked using TikTok and Instagram analytics tools. Effective CX platforms make this easier by pulling data from Instagram and TikTok into a single dashboard so all the data can be viewed without switching between platforms.  3. Create a benchmarking report to track performance Use the insights to create a baseline of the industry’s average performance. How often the competitors post and what type of content performs best. This helps identify where your brand stands and where you can take the lead. 4. Analyze performance and find optimization potentials. It is important to look past the surface numbers. It is important to look at why certain posts perform better. The audio they use for their videos, the hashtags, captions, video quality, etc. Understanding these patterns helps you understand what is driving engagement and where you can optimize your own content to perform better. Instagram marketing tools and TikTok marketing tools help analyse performance and find ways to improve.  5. Constantly understand what’s changing and how it can be used to help brand marketing teams Competitor analysis is an ongoing task. It is important to keep checking to understand how your competitors are doing. Social media trends can change very quickly, and staying on track with them is very important. Real time social media monitoring helps brands stay on top of shifts by reacting faster and keeping the brand ahead of the curve. Instagram analytics tools and TikTok marketing tools help understand what works, so the brand marketing teams can keep on growing.  Locobuzz is a powerful unified CX platform that allows marketing teams to monitor, analyze, and compare performance across Instagram and TikTok in one place, among other social channels as well. You can track likes, comments, reach, impressions, engagement, followers, and more of your brand and your competitors. This helps you make data-driven decisions and plan campaigns for success. You can catapult your brand to the topmost position and dominate your industry. Additionally, Instagram and TikTok charts, graphs, and other visuals allow you to see insights clearly and accurately – letting you make reports for direct viewership of leaders. The question is no longer how to tell your story but how to tell it better than your competitors. Instagram and TikTok aren’t just social apps anymore; they are platforms that brands now use to position themselves. You can align your brand goals better when you use Instagram competitor analysis and TikTok analytics tools. Understanding how your competitors use TikTok can give an idea of what works and what direction they choose to take. The real advantage comes when you use both to stay ahead of your competitors. Your next big lead might not come from a cold email but from a 15-second video that outperforms your competitor. 

Picture this: you are in a crowded digital city where every post, review, or tweet is a voice in the crowd talking about your brand. The sheer volume of information can overwhelm anyone. How do you sift through it? What matters the most? How do you leverage this information? Every brand faces the challenge of monitoring these mentions and finding the ones that need attention, as every one of them has value.  The question is, are you listening to the right customers? Social listening platforms are a boon for retail brands, as they help decode customer chatter and provide brands with a clear direction on where to move. From refining product design to elevating in-store experiences, the best social listening tools help turn online conversations into a strategy.    Let’s look at how effective social listening software helps retail brands. 1. Helps identify competitors Understanding people is the cornerstone of a retail brand. While traditional surveys and feedback provide important insights, they only capture a portion of the overall narrative. An effective brand monitoring tool knows where to look as customers reveal their truest opinions on other platforms like social media, community forums, and review sites.  Social media listening tools help brands understand not only what customers want but also why they feel the way that they do. This is why social listening intelligence is gold when building customer loyalty.  2. Turning conversations into in-store improvements Social listening isn’t just an online exercise. It also helps transform brick-and-mortar experiences. Survey data can take months to collect, but with social media listening tools, brands can understand if they have adequate staff, need more self-checkout counters, or need to tweak the layout of the store. Positive mentions in one place can be used to improve customer experiences across different locations, while negative mentions can help uncover recurring issues across stores. It is the perfect synchronization between digital listening and physical execution. 3. Spotting trends before they go mainstream Retail success depends on timing. If you catch a trend early, you are an innovator. If you miss it, you’re playing catch-up. Social listening tools identify shifts in customer behavior long before traditional analytics do. Some examples include:   A snack brand might see a positive response to a new flavor.  A beauty retailer might detect a spike in demand for sustainable packaging.  Brand monitoring tools help provide insights to adjust marketing campaigns and product strategies before competitors notice a change.  4. Monitoring competitors and their responses A brand monitoring platform is necessary to track and understand mentions of rival brands. Social media listening and monitoring tools help plan future strategies. It paints a clear picture of customer praise and frustration for your brand and your competitors as well. For example, if a customer complains about the product return experience for a competitor, it can be a golden opportunity to highlight your hassle-free return in your next campaign. If customers applaud your competitors for using sustainable materials, it can be your sign to innovate faster.  The benefits of a social listening tool are that it helps brands benchmark their performance, uncover market gaps, and stay one step ahead.  5. Enhance CX by being responsive. Customer experience is built in the smallest of moments. Every customer wants a brand that responds to their problems and gives them a clear solution to their problems. Brand monitoring tools allow retailers to understand recurring customer concerns and work to improve their overall experience. Proactive engagement solves problems quickly before situations get out of hand, but it also helps turn negative experiences into stories of exceptional service. Every customer wants their problems solved quickly, so being responsive is the most important step in improving CX. The next step to solving recurring problems is to prevent them from arising in the first place. 6. Crafting a smarter marketing campaign Retail marketing is all about conveying the right message at the right time to the right people. Social listening gives marketers an understanding of what’s trending among audiences, and this information can be used to tailor marketing campaigns that align with business goals.  Let’s say a retail chain discovers an increase in chatter about holiday decor in a region. They can create targeted promotions, partner with influencers popular in the location, and even use in-store displays for the market. The best listening tools can help move from a guessing game to a more data-driven approach when creating marketing campaigns. Locobuzz uses social listening to help retail brands gain clear and powerful market insights that help with long-term business growth and better brand reputation. With AI-powered social listening, Locobuzz helps brands monitor conversations in multiple languages across platforms while detecting emotions like sarcasm, praise, and criticism accurately. Powerful features like location intelligence help brands monitor individual locations to track their performance and identify any negative sentiments around them. Looking at location-specific data helps understand what works in different places. Effective competitor analysis helps understand how customers respond to competitor products and what can be improved on. All this data helps gain smarter market insights.  The city hums with noise but leaders hear what matters. Every tweet, review, and post is similar to a clue that has to be uncovered to get a clear picture of what people are talking about. The best social listening tools help brands use this feedback to thrive and not just survive. Social media listening tools turn these conversations into actionable insights by helping brands refine products, elevate experiences, and anticipate trends. This helps gain an edge over the competition by connecting with customers in a more meaningful way. It is important to actively listen to customers. This is done by cutting through the noise and highlighting the most important details that can improve their experience in a way that they would swear by your brand.  In the sea of customer conversations, social listening isn’t just an option—it is the compass that guides success. 

Let’s assume the market is a game of chess. While most brands play move by move, the smart ones are already three steps ahead. They understand the importance of identifying patterns before they form, noticing trends, and trying to use these emerging trends to maximize their impact for the brand. A powerful CX platform with capable real-time social media monitoring tools can help you see the market like a grandmaster to protect your position, get an edge over the competition, and redefine the game. The importance of threat detection in CX Imagine this: There is a sudden spike in tweets about delayed deliveries or a viral post that questions the brand’s eco-friendly claims. Smart brand monitoring platforms catch these messages and alert the necessary teams to shift strategy or tweak messaging. In extreme cases, even launch a PR response. It is similar to having an early warning system for your reputation – one that never sleeps and always listens. Understanding market shifts early Market shifts do not announce themselves with any fanfare, they creep in quietly. The brands that thrive are the ones that can listen and spot these subtle cues while adapting before the market even notices them.  A market shift is not always dramatic; it could be a small, subtle change in customer conversations. A market shift could manifest as a new player gaining popularity or a decrease in customer engagement. If you are a smaller brand, catching these small shifts is how you win. Then you can change and adapt your strategy, allowing you to move faster and gain a competitive edge. Brand reputation monitoring tools can catch these shifts giving teams the time to act before they grow.  What should you track to stay ahead? To understand and better respond to market shifts effectively, the focus should be on tracking the signals that reveal changes before they become obvious: Trending hashtags Spot conversations and themes that are gaining traction in your space. Customer sentiment to competitor launches Understand how audiences feel about a competitor campaign or new product; this can help highlight any needs or frustrations. Campaign Reactions Analyze how your audience responds to your content and messaging over time. Understand what is responding and what is starting to lose impact. How to detect emerging trends? 1. Start with real-time listening Emerging trends are visible long before they make headlines. It is unlikely that a trend randomly cropped up and your brand did not expect it. These trends emerge as a whisper—a few scattered conversations, a sudden shift in tone, or a subtle change in what people are talking about online. Real-time listening is how brands work on those whispers before they turn into headlines. With the help of social media monitoring tools, you can track chatter and customer feedback, helping digital conversations happen and leading to businesses catching the earliest signs of change in customer interest, a rising competitor, or a potential issue that is gaining traction.  2. Apply AI-powered social listening tools and Natural language processing to identify patterns Once data is collected, the real magic begins. The best real-time social listening tools, combined with natural language processing, help get a good and clear understanding of what is being said. In a world where millions of conversations happen every minute, AI-powered social listening tools understand the deeper meaning behind what is being said and helps detect patterns highlighting similar issues. By analyzing tone, emotion, and recurring keywords, NLP helps uncover what people are really saying not just the words.  3. Visualize data to get more context AI detects trends, but human context gives them meaning. This is where visualization comes in. Dashboards turn complex data into something you can see and act on. You can track sentiment and volume to see how opinions rise, dip, and evolve. You can spot influencer impact with capable social media monitoring tools to understand who is setting the trends and the ones who simply echo them. When you track locations, you’ll see exactly where conversations spark.  4. Automate alerts and early warnings The digital world moves fast. This is why automated alerts act like a radar system, always scanning for sudden changes before they turn into full-blown storms. Set up smart triggers around keywords, sentiment, and competitors to let your system do the heavy lifting. When the conversation volume spikes or the sentiment shifts, you get a real-time alert in your dashboard to react quickly to trends. These social media monitoring tools help marketing and PR teams respond before a minor signal turns into a major shift.  5. Continuous learning and feedback AI models improve over time. As they get more feedback, they understand what you, as a brand, are looking for within the data: Tagging false positives/negatives Training models with brand-specific data. Comparing the internal data with external signs.  Insights alone aren’t enough – brands need a platform that brings these signals together and help the businesses act instantly.  This is where an advanced CX platform like Locobuzz can make a difference. Its powerful capabilities help brands detect emerging threats and market shifts long before competitors sense them. It brings together data from social media, digital conversations, reviews, and customer feedback into a single unified platform. By identifying subtle shifts in sentiment, engagement, and brand perception, Locobuzz helps businesses spot early signs of brand disruption, helping brands to act faster.  The informative dashboards make the complex data easy to interpret while turning scattered digital noise into clear and actionable insights. Locobuzz also assists with crisis management, with seamless collaboration between PR, marketing, and customer care teams. Teams across departments can coordinate seamlessly to ensure every response is consistent, timely, and on brand.  Helping brands stay ahead of the game The brands that detect trends don’t just survive market change, but they shape it. Just like a skilled chess player, they don’t react to the move but anticipate the next few steps. The right intelligence can help every disruption transform into a chance to lead with proactive

The internet never goes offline. Whether you are working, sleeping, or celebrating, it is always active. And, so are your customers. Everything they say can build or break your brand. This is why your brand needs to be active at all times digitally. Tracking every mention through social media listening tools gives brands a chance to gain or lose a customer. Holistic digital care helps brands respond with empathy, consistency, and intelligence. This helps turn everyday interactions into meaningful experiences that build trust and loyalty. An ideal customer digital platform enables brands to respond faster, route tickets intelligently, and deliver empathetic replies at scale. The brands that succeed are the ones that actually listen to their customers.  What is holistic digital care? Holistic digital care is a way to track and manage every online interaction of a customer across social media, email, reviews, and chat from the first mention until the post-resolution feedback.  This is a step beyond traditional customer service. It unifies listening, engagement, workflow automation, and analytics by using a digital customer experience management platform.  Ideal customer experience management ensures that every interaction, no matter how small, deserves attention and accuracy.  The following are detailed features of a customer experience management platform: Monitoring mentions Capture brand mentions across platforms and turn them into actionable tickets. Auto-classify tickets Use AI sentiment analysis to detect urgency, intent, and emotion instantly. Track and improve performance with real time business intelligence for actionable insights. Track and improve performance Predict CSAT, measure agent quality, and turn insights into action. Respond with AI The AI responds with accurate brand-aligned responses that are empathetic. This reduces the workload on human agents. Manage workflows Automate routing and escalation to the right teams and maintain SLAs for faster responses. Why does your brand need holistic digital care? Reputation is built in real time. Customers check for reviews before making any purchase. A single unresolved comment can influence thousands of perceptions. Holistic digital care helps monitor brand reputation across all digital experience platforms. Brand mentions can be tracked in real time, so issues can be spotted early and dealt with quickly. This is how digital customer experience management platforms help brands take control of the narrative.  Intent matters more than speed Replying to any problem quickly is important, but if the response is not in the right context or lacks empathy, it creates a negative experience for the customer. A tone-deaf and quick reply might close a ticket, but it opens the door to frustration. With a digital customer experience platform, you can ensure that the AI responds with empathy and the right tickets reach the right agents, leading to better and clearer responses.  Smarter workflows Holistic digital care thrives on automation and structure. Intelligent workflows route important tickets based on urgency, channel, or geography to the right agents. The workflows lead to high-impact conversations being handled first. Brands can customize response paths by team, brand, or region, leading to faster TAT.  Turns data into reputation intelligence Data is the backbone of holistic digital care. Every mention, comment, and complaint is stored as data that can be used in the future to fuel smarter business decisions and respond better to customers. With data, you can  – Predict CSAT – Track TAT, FTR, and SLA compliance – Spot trends across locations, issue types, and categories The insights empower managers to coach teams better, optimize processes, and turn performance data into actionable ways to grow reputation.  AI-powered empathy at scale A brand may have hundreds or thousands of mentions every day. AI helps solve these issues by responding to mentions with empathy and understanding. It helps maintain an anchor, no matter how large the audience gets. This helps make the customer experience more positive, as the AI itself is capable enough to handle queries with empathy, care, and accuracy.  Locobuzz is a powerful digital customer experience management platform that helps bring the promise of holistic digital care to life by giving brands a platform to listen, engage, and respond across every digital channel. By offering ways to stay on track with the first mention right up to the final resolution, Locobuzz helps stay ahead of conversations that shape brand reputation. The powerful social listening tools capture interactions across social media, email, and review sites, turning them into actionable insights. Locobuzz can help build a strong digital reputation by tracking mentions at all times without overwhelming the teams.  The synergy of technology and empathy Digital care isn’t a luxury anymore; it is a necessity to move faster, respond better, and connect deeper. Whether it is predicting customer satisfaction, preventing SLA breaches, or intelligently routing tickets, the goal is to make customers feel seen, heard, and valued. Technology ensures precision, and empathy ensures connection. The synergy of both ensures empathy at a large scale, ensuring every message feels personal and supportive.  When data and automation are guided by empathy and intent, they turn everyday interactions into moments that build trust and loyalty.

Imagine reaching out to a customer and fixing a problem before they realize it exists. That would solve so many issues for the customer and your brand. The customer would always view it as a positive experience. Before AI, achieving this was difficult. But, today, pre-emptive & predictive CX is a possibility. AI can analyze massive streams of data and get a better understanding of customer needs. Modern customer experience management (CXM) systems use machine learning and predictive analytics to identify patterns in purchase history, browsing behavior, and social conversations. This helps brands anticipate intent, predict when customers may churn, and even detect early signs of dissatisfaction. When integrated into your digital customer experience management strategy, AI ensures every engagement feels timely, relevant, and empathetic. There was a time when customer feedback came in the form of surveys or feedback forms. This was ineffective in predicting customer needs precisely. If you wish to track customer experience on social media, artificial intelligence for social media helps businesses understand customer preferences and behaviors. This ensures a better experience for tomorrow and not just today.  How does AI predict customer needs? AI processes complex datasets within seconds. It can improve your software efficiency to a point where the CX becomes seamless. Here’s how AI can predict customers’ needs as well. Understanding behavioural analysis Machine learning algorithms analyze a customer’s habits over time. This is valuable because once you understand a customer’s habits, you can predict their needs better. You also get a better understanding of how often a customer engages and what kind of content they prefer. It anticipates intent and creates better recommendations based on the customers’ needs and behaviours Using data-driven Insights Every like, share, and comment today leaves a digital footprint. Artificial intelligence for social media can aggregate this data to get a comprehensive view of a customer. This combined data can help understand a customer’s emerging interest, early dissatisfaction, or spending habits. This is done by uncovering any hidden patterns and signals. By getting a good understanding of customer behavior, a brand can act with precision and planning to better predict its needs. Sentiment Analysis Tracking how people view and speak about your brand is essential. AI looks at sentiment across languages, platforms, and cultures. It captures not only the words but also the emotions behind them. For example, artificial intelligence for social media can decode customer sentiment from reviews, chats, or social media posts. Any change in sentiment is an opportunity for brands to intervene by resolving dissatisfaction or amplifying the positive experience. Better AI predictive intelligence can help understand potential problems like service outages, delivery delays, or account issues before they impact the customer. Instead of waiting for complaints, the CXM platform systems could alert service teams to lead with communicating the problems. Using AI to understand needs ensures that a negative experience switches into a positive one, building brand loyalty and trust. Personalized experience at scale AI can personalize the customer experience for millions of customers simultaneously. It can suggest products better and help campaigns target customers better. AI can offer a better understanding of customer preferences to help anticipate what individuals need, ensuring that all interactions are uniquely crafted rather than being generic and a one-size-fits-all approach. Locobuzz is a customer experience management platform that captures and analyzes interactions across multiple channels, helping you truly understand your customers and their needs. SignalSenseTM is a powerful AI capability offered by Locobuzz that detects shifts in sentiment and identifies early signs of volatility across brand mentions. By uncovering emerging trends and potential issues before they escalate, SignalSense™ empowers companies to take proactive measures, resolve challenges faster, and stay ahead of the curve. Shaping future customer journeys today Incorporating AI into your digital customer experience management platform is no longer optional, it is the foundation for successful businesses. By predicting a customer’s needs before they arise, brands can build confidence, ensure convenience, and foster care. In this world where loyalty is fragile and choices are abundant, experiences powered by AI are what customers will love and respond to best. You can not only meet expectations but also exceed them. The brands that win tomorrow are the ones that can predict today.

Sentiment analysis tools must navigate the complexity of multiple languages and cultures. From handling sarcasm and idioms to interpreting regional slang, AI sentiment analysis combines machine translation, language-specific models, and human insight to deliver accurate understanding across markets Every language speaks an emotion. Understanding that emotion and decoding the meaning behind it is essential to understanding what people are trying to say. All across the world, people speak different languages. Each of these languages has unique idioms, and cultural cues. This is where Sentiment analysis tools come into the picture. They help decipher the meaning behind these nuances and ensure that the correct and intended message reaches the audience.  Praise in one country can sound like sarcasm in another. Businesses all over the world face the challenge of decoding customer intent and emotion correctly, but the right tools can help massively. They can help you get accurate customer insights and detect risks early, as well as create and track better campaigns.  Here are the ways that AI sentiment analysis tools can be used to handle multilingual and cross-cultural challenges. Capturing Local Sentiments with Region Specific Data A great and effective sentiment analysis tool doesn’t just extract universal data, it analyzes local data by checking mentions across different platforms. The system can help you learn how the local people talk. This reduces misinterpretations, and when the system is trained on local inputs, it can help understand the use of idioms, metaphors, and regional humor. This ensures that nothing gets lost in translation. A campaign may be a success in one place, but that might not be the case everywhere.  Decoding Nuances Across Cultures for Accurate Insights Different cultures have different ways of talking and expressing emotions. Language is not just words, but it is the way people convey how they feel. Sarcasm and irony change through different languages, but there is always meaning behind them. For eg, a sentiment analysis tool for Facebook can understand multiple languages and nuances within those languages. It can accurately show how your brand’s sentiment changes over time. You can understand and look at specific topics that are being spoken about by highlighting certain keywords and the analytics tools will understand whenever those keywords are mentioned. This means you can look at what is being spoken and interpret it better. Measuring Sentiment Consistently Across Global Markets For a global brand, measuring sentiment isn’t about getting a single universal score, it’s about understanding how each market feels in its own cultural context. Looking only at one overall sentiment score and applying it everywhere is not just misleading, it’s ineffective. What resonates positively in one country could fall flat or even be criticized in another. With the right sentiment analysis software, brands can listen to millions of conversations at once and then segment the insights by region and language. Instead of saying “positive” or “negative,” the system reveals different sentiment changes for different markets, showing exactly how audiences across the globe respond to the same message. Keeping track of the competition Tracking competitors is essential if you wish to succeed. These tools can give you an understanding of how the sentiment for your competitors evolves over time, and you can compare it against your own. You can check how your competitors perform across different languages. You can also conduct market research in a new area for a new product by seeing how your competitors have performed, and get a better understanding of how the market is responding to it  A powerful AI-powered CX platform like Locobuzz can perform sentiment analysis in multiple languages. The platform can capture idioms and expressions. Locobuzz integrates millions of multilingual conversations from social media, review sites, and community platforms to understand the customer intent better. This gives brands a clear view of their global audience and what people feel, even if they all speak in different languages. Understanding culture and emotion In a world where one word can mean praise in one culture and criticism in another, understanding sentiment across languages isn’t just a technical challenge, it’s a business necessity. This is essential to building a loyal global audience worldwide. Every language speaks an emotion, and understanding this emotion is valuable. It reads between the lines and understands how different people communicate. Good sentiment analysis tools don’t just hear what people say but actually listen to them.

Performing a social media competitive analysis helps brands understand competitors’ strategies, audience behavior, and content performance. With AI-powered monitoring, you can uncover insights that guide smarter campaigns. Competition on social media is fierce. Brands today are looking for ways to keep their audience engaged and understand what keeps them hooked. If you aren’t aware of what your competitors are up to, you’re already lagging behind. Social media can be decoded in a way that it doesn’t have to be a guessing game, but rather you can use competitive social insights to drive better decisions and create content that is aligned with what audiences want to view.  Social media monitoring tools can help you understand your competition better and gauge the pulse of the overall market. You can analyse this data and carve a more strategic & data-driven path for your brand.  Here are some steps you can use to perform a social media competitive analysis. Identifying key competitors To start out, find 3 to 5 competitors who have the same target audience. You don’t have to track every competitor, but focusing on the right ones can be very important. Among those key competitors, try to add industry leaders so you understand who sets the benchmarks. It is also vital to look at emerging players and see what new strategies they use that are worth tracking. Social media monitoring can help you get a good understanding of how your competitors work. Set up social listening to listen to those competitors Social listening can be tracked by checking brand names, product mentions, and industry keywords. By analyzing reactions to their posts, you gain valuable insights into what resonates and what doesn’t, helping you shape your own content strategy more effectively. There are listening dashboards that can be used to capture every mention of your competitor, getting a better idea of the sentiments people have about the brand online. Compare engagement metrics Numbers tell a powerful story. You can get a better understanding of what resonates with your audience. If they have more impressions, you can review why it happens. For Example, if you perform an Instagram competitor analysis. You can measure the competitors’ posting frequency and check which posts get the best response. You can also track likes, shares, comments, and retweets by performing a social media content analysis to track what the competitors are doing and why they succeed. Generate reports and insights Once you gather all the data, you can turn it into real and actionable insights by creating structured reports. A good report shows more than just numbers. You can understand where your competitors are strong, where they fall short, and where your brand can step in to shine. Comparing your competitors’ reports against your own can help you see shortcomings and gaps. You can then take the necessary steps to improve and get better results. Understanding competitors’ strategy A content analysis tool can help understand the posts that competitors use. You can track how the response changes with reels and static posts. A social media campaign analysis helps understand the ones that drive the most buzz. When you better understand their strategies, then you can create something similar for your own brand. Analyze sentiment and customer perception Sentiment analysis is essential to see what complaints and praises surface. You can track if the mentions are positive, negative, or neutral. Having good sentiment can always lead to better engagement, and monitoring customer perception can be vital in learning how you stack up against your competition and comparing whether it improves over time. Locobuzz has some of the best tools for social media monitoring. It gives brands a complete view of their social media analytics in one platform. It tracks brand and product mentions across multiple channels and languages. It uses powerful AI and machine learning to decode audience sentiment and uncover key trends, influencers, and customer perceptions.  ContextualPulseTM is powered by AI to help understand the customer’s emotion. It can understand sarcasm, urgency, etc. This helps understand the sentiment of your brand and how it compares to your competition.  SignalSenseTM is also a useful AI-powered capability that can identify sudden shifts in sentiment and alert you regarding any emerging issues that might affect you or the competition. This can help identify problems early and get an upper hand by solving them fast.  By comparing reach, campaign performance, and engagement, Locobuzz helps highlight areas of strength, expose gaps, and show areas to grow. That’s useful, isn’t it? Most importantly, Locobuzz transforms raw data into actionable insights, helping brands adapt quickly, sharpen their content strategies, and maintain a competitive edge. Tracking your competitors is a smart move. At the end of the day, social media competitive analysis is about gaining clarity. When you track a competitor’s performance, listen to customer sentiment, and study content strategy, this data can be used to uncover insights and make smarter decisions. You can use data from social media monitoring to learn and innovate.  By identifying strengths and spotting gaps in the industry, you can learn about successes and failures and understand what to implement. This can help you make smarter marketing decisions to gain loyalty and engagement.  Your competitors’ mistakes & failures can be the source for your brand’s success. So, do what’s working and steer away from what’s not. Don’t just watch your competition, learn from them and outshine them.

Customers today want it all. They expect an instant response that is tastefully personalized. A late reply can quickly turn into negative sentiment that can affect your brand. But, here’s the tricky part! Responding quickly cannot come at the price of quality. Customers share their thoughts on Twitter, vent on forums, drop reviews, and even make indirect mentions that never hit your inbox. The only way to keep up is by using AI-powered social listening and crafting responses directed towards them. Your team needs to respond faster, prioritize better, and build richer customer profiles. Here are some ways where social listening insights can be a boon to your brand! 1. Helps understand conversations before they reach you The main function of social listening is to analyze the sentiment in the market and bring you raw insights specific to your brand. Customers do not always tag the official handle when they mention the brand. This is where social listening insights can analyze data by tracking keywords, product names, or campaign hashtags. Today, AI-powered social listening can help you find out your customers’ complex sentiments such as annoyance or sarcasm. This helps improve the customer response management system, as it understands what people are talking about in every context. 2. Provides context-rich insights to form better responses A basic CRM system can tell when a customer is unhappy. However, the best social listening tools can help reveal why they feel that way. These insights can help with tone of voice, triggers, and sentiments. It also helps to understand the sentiment in the industry. This data helps the CRM teams form replies that are empathetic, personalized, and solution-oriented. 3. Prioritizing what matters most Social listening can help brands identify which conversations need attention. You understand the most critical issues when you identify reach, context, and sentiment. ou can also understand opportunities for engagement. This happens because while showing individual comments, it also points out how they connect to trends, brand reputation, and customer emotions. Thus, helping the customer response management team set priorities and respond where it matters the most. 4. Turning insights into empathetic responses Using context can help a brand move beyond traditional replies and craft responses with empathy and understanding while keeping brand voice in mind. Good responses are vital because they show customers that the brand is listening and responding with intention. This can improve loyalty, trust, and the entire customer experience. 5. Measuring impact and continuously improving Social insights let you check how your brand image is being shaped in real time. You can use this data to improve your CRM system to respond more efficiently. You can see in real time how implementing insights can change shifts in sentiments. This is because good responses improve brand image tremendously. Social listening can be an ongoing cycle of learning and improving, as the interactions themselves improve the market sentiment. 6. Helps build a richer customer profile A traditional CRM captures emails, support tickets, and purchase history. Building a rich customer profile can be very useful as you get insights on more than just basic customer information. You can understand a customer’s interests, behaviors, and opinions. These individual responses also help the database in making more personalized responses, tailoring offers, and engaging in ways that a customer can resonate with. Locobuzz unifies customer conversations from social media, forums, reviews, and messaging channels into one platform. With AI-driven sentiment and trend analysis, it tags and prioritizes issues – from urgent complaints to influencer mentions and feeds them directly into your CRM through automation and integrations. The end result? Faster, more contextual responses and richer customer profiles with insights on interests, sentiment, behavior, and urgency. Locobuzz has some of the best AI-powered social media listening and monitoring tools.  ContextualPulse understands customer emotions. It captures sarcasm, praise, frustration, or disappointment with precision. SignalSense reads tone, emotion, and influence & sends out alerts to the relevant stakeholders. This helps understand what is shifting in the market. It helps see negative sentiment or other issues that might escalate. ResponseGenie generates automated brand-aligned responses based on customer history and knowledge base. AgentIQ helps guide the agent drafting replies by showing them whether their reply will affect CSAT or not. It trains your agents and helps improve customer retention in the long run. To summarise Social listening insights lead to stronger customer relationships. This ensures that important issues are not missed, leading to more meaningful engagement. In a world where every customer voice matters, you can ensure your brand listens first, responds better, and builds stronger relationships. This leads to customers who are satisfied with your brand and advocate for it. So, build CX systems that usher you into the modern AI era by anticipating problems before they arise, measuring campaign impact, monitoring brand image help respond effectively, and crafting contextual responses.

Every like, share, and comment tells a story. But, if your analytics is not showing you the right data, you are missing out on crucial insights that affect your brand reputation.  The digital marketplace is extremely competitive today, and simply posting the content won’t work. Across all platforms, brands that have made real-time analytics a priority have seen a 30 percent increase in engagement metrics. This is a significant jump, isn’t it? The right tools can help you stand out and get an edge over your competition.  Let’s take an example. We’ll assume that you own a small cozy cafe in Mumbai. You start posting so that you can make people aware of your cafe. When you use social media analytics tools to check your posts, you notice that latte art posts get a lot more likes than menu updates. For your future social calendar, you use this information to focus more on latte art posts because they received a better response. This response will lead to more impressions.  That’s the power of social media analytics tools when used correctly. Now, let’s look at all the ways you can use social media analytics tools to drive smarter marketing decisions. 1. Get a better understanding of audience behavior. Your company may post a lot, but not every post will perform the same. Social media analytics tools can measure the posts that perform better and help you get details about your audience. Factors such as age and gender can affect the way your audience interacts on social media. You can understand if your audience is just viewing the content or if they are interacting with it as well. How does this help drive smarter marketing decisions? Understanding audience behavior can reduce efforts by ensuring better marketing decisions. It helps you decide what to post, where to post, how to say it, and who to target. This is a strategy based on real data, not assumptions.  2. Analyse data to measure ROI in campaigns A valuable part of social media analytics tools is showing a true return on investment of campaigns. Analysing this data can show us which campaigns deliver strong returns and which ones underperform. A marketer can see exactly how many leads or signups came from a specific post or platform. How does this help drive smarter marketing decisions? A social media campaign analysis can drive smarter marketing decisions by helping focus on the campaigns that have the most ROI. 3. Create a benchmark based on the competition Your competitors are fighting for the same audience’s attention that you want to reach. Therefore, it is crucial to monitor the efforts your competitors are making in the industry and assess their effectiveness. It is useful to create a benchmark based on the competition, especially when they do well. Social media analytic tools help you analyze the data by tracking how often the brand is being mentioned, the sentiment around those mentions, and how it compares to yours. How does this help drive smarter marketing decisions? These social media market research tools can help you make smarter marketing decisions by spotting gaps and opportunities to get an edge over them. This will help you know where not to invest & where to put the money in. 4. Understanding current trends and predicting future ones Social media analytics tools help understand what is happening in real time. We get an understanding of how audiences react to certain topics, optimal content forms, or trending hashtags. Analytics can help identify trends before they become mainstream by looking at sentiments and different demographics. How does this help drive smarter marketing decisions? You can make smarter marketing decisions by using analytics to stay relevant today and act fast by predicting future trends. The tools guide smarter decisions by turning social listening into an advantage. 5. Specialising in content for local audiences Different content triggers a different reaction from people across locations. Social media analytics tools help marketers understand these differences by breaking down engagement by geography, language, and culture. Brands can use this data to localize more effectively. Metrics such as language, tone, and cultural relevance can impact performance on your social media. How does this help drive smarter marketing decisions? By specializing content for local audiences, marketers avoid one-size-fits-all messaging and instead deliver campaigns that feel personal, timely, and culturally aware – leading to stronger engagement and higher conversion rates. This is where Locobuzz’s Social Media Management Analytics comes into the picture. The platform offers performance tracking – allowing businesses to monitor engagement metrics, sentiment analysis, and campaign effectiveness across various social channels. The customizable dashboards can be used to visualize key performance indicators, identify trends, and make data-driven decisions promptly. Competitive benchmarking features can help brands check their performance against peers or competition, ensuring that they stay ahead. Locobuzz helps organizations enhance their social media presence by integrating these analytics into daily operations.  The bottom line is… Without analytics, you’re missing opportunities and possibly letting your efforts go in vain. So, craft strategies based on analytics and  turn data into actionable insights, and help your brand by: Understanding audiences more deeply Measuring what truly works Learning from competitors Staying ahead of trends Connecting with local markets in authentic ways Market research for social media Social media analytics acts as the foundation for making smarter marketing decisions, gaining a competitive edge, and improving your brand reputation. Using this data, you, too, can thrive in the era of AI and gain an edge in the industry you operate in.

Chatbots and social listening have always worked in silos. One engaging with customers in real-time, the other monitoring conversations from afar.  Bring them together, and it can help brands move customer insights from surface-level to deeply actionable. How does this shift take place?  Chatbots help in capturing signals – customer intent, frustration, and emotional tone. Social listening identifies these signals and analyzes the pattern in them. Combined together, they give customer insights that are context-driven and action-ready.  What does this mean for you? It helps you understand your audience better. You don’t just understand what customers are saying, but why they say it, and how you can respond to it in real-time.  However, social media listening and monitoring tools weren’t always this powerful. Before its integration with chatbot marketing, it followed a one-way process. With the rise of AI, social media listening tools have evolved drastically.  The Evolution of Social Listening: Before & After Chatbot Integration Before, only listening to conversations was a passive activity. It captures signals, but doesn’t complete the feedback loop. But, when chatbot marketing is integrated with real-time social listening, this loop closes.  Customer data is observed and acted on in real-time, enhancing customer response management. Basic social media monitoring got transformed into proactive AI-powered social listening for real-time insight generation. Before: Traditional Social Listening Fragmented view of customers Customer data sources were limited to tweets, reviews, hashtags, mentions. While these were useful, they created an incomplete view. Reactive social media monitoring Brands spotted issues only when a customer reached out or when the issue had already escalated. By this time, the brand’s image was already damaged. Shallow sentiment analysis Social media listening tools flagged sentiments as positive, negative, neutral, but missed urgency, loyalty signs, and intent One-way process Traditional social media monitoring tools only tracked conversations and social media listening tools only listened to conversations. Both tools didn’t engage with customers in real-time. Slow time-to-action Even when insights were generated, teams took a lot of time to analyze text and interpret tone. This delayed the decision-making time and actions were taken too late. After: Social Listening with Chatbot Integration Unified customer intelligence Chatbot conversations were fed into social media listening tools, combining public chatter and one-on-one conversations, giving a 360-degree view. Proactive customer engagement Instead of waiting for problems to rise, chatbots started to capture them first. This meant brands could resolve issues before they escalated, protecting loyalty and reputation. Richer contextual insights Chatbots detect urgency, context, and customer intent. With social media listening tools it gives: what customers feel, why they feel that way, and how it’s spreading. Two-way engagement loop Chatbots engage instantly while listening tools analyze patterns, making conversations smarter and personalized. Real-time actionability With chatbot marketing integration into social media listening tools, spikes in conversations trigger instant alerts to teams- enabling faster resolutions, lower churn, and higher satisfaction. How Chatbot Integration with Social Listening Enhances Customer Insights By combining two critical data streams – chatbot conversations, which give one-on-one customer conversation insights and social listening, which gives public, market-wide insights, brands are able to enhance customer insights.  Chatbot marketing integration with social media listening tools helps in capturing not just sentiment but also customer intent, tone, urgency, and loyalty signals – delivering richer and contextual customer insights. On one hand, chatbots engage instantly, while on the other, listening analyzes patterns of those conversations to create smarter and more personalized interactions – enabling continuous improvements through customer insights. Issues that are tagged through chatbot conversations trigger alerts and automate workflows for better customer resolutions, enabling real-time actionability on customer insights. With continuous customer insights incoming from both streams, brands are able to anticipate customer churn, buying readiness, and personalize messages in advance. Beyond immediacy, integration also creates a closed-loop learning system, where every chatbot interaction enriches the listening engine. Over time, this builds a self-correcting cycle that improves both customer engagement and response quality. Finally, it allows brands to balance the market pulse with customer depth. Social listening highlights macro shifts across industries, while chatbots surface micro-level friction points from individual customers. Together, they provide a 360° lens into both broad trends and personal experiences – the dual perspective that drives real competitive advantage. Among the many customer response management platforms available today, Locobuzz stands out as a powerful omni-channel customer engagement platform.  The platform takes social listening beyond tracking mentions by combining it with AI-driven analytics and intelligence. It unifies every customer touchpoint, listens to what customers are saying, and gives brands the ability to uncover intent, urgency, and emerging trends while engaging with customers proactively. The platform highlights patterns and pain points – enabling brands to anticipate churn, optimize campaigns, and refine products in real-time. It is one of the best customer engagement platforms that most brands trust today.  The Competitive Advantage Instead of relying on static reports, dashboards, or disconnected engagement, brands can capture intent, sentiment, and feedback the moment they surface, and respond with context that drives conversions and loyalty. For this to become possible, brands need to integrate chatbots with social listening tools today. This is the key that can help them turn scattered conversations into actionable customer insights.  If brands want to win today, they must treat every customer interaction as a conversation as well as a strategic data point. By integrating proactive chatbots with social listening, you don’t just engage with customers, but understand them at scale – and that is your biggest competitive advantage. 

Today, AI is revolutionizing every industry. And, as a marketer, what really matters is understanding the direct impact that AI has on customer engagement, loyalty, and conversions.  Let’s break this down. Your customers don’t keep track of how many posts your brand publishes. But, they do remember posts that felt personal, the instant responses that solved their problems, and the offer that landed exactly when they needed it. The engagement you create with your audience matters the most. So, are you a brand that customers remember? Or are you still trying to find your brand voice? If you are the latter, then you are not using AI to its full potential.  AI in brand engagement ensures that you are right where your customers need you. It takes every customer touchpoint, whether it’s social media, email, chat, or advertisements, and turns it into a chance to build positive brand engagement.  If your current engagement strategy is not able to help you reach your customers at the right time and place, AI is what you need to close this gap and win over customer conversations.  The Engagement Gap that AI Solves Slow responses, generic replies, and inconsistent engagement cost a brand more than they realize. AI helps brands in eliminating this gap by making engagement faster and smarter. How AI-powered brand engagement creates lasting value: 1. Instant Responsiveness – Higher customer trust and retention AI in brand engagement ensures that every query, mention, or complaint, is addressed in real-time, building trust and reducing churn. Brands using AI in customer service see an average of 8x returns. A digital customer experience management platform can help brands achieve this level of ROI. 2.Personalization at scale – Increased engagement and conversions AI has the ability to create tailored recommendations and responses across channels, turning buyers into repeat customers. Brands using AI-powered personalization state that there is 2x increase in customer engagement and 1.7x higher conversions. An AI-powered social listening tool can help brands achieve personalization at scale.  3. Consistent experiences – Better brand equity Whether it’s social media, email, or news portals, AI makes sure that your brand voice is consistent across every channel. An AI-powered omni-channel customer engagement platform can help your brand deliver consistent experiences and build brand equity. Proactive engagement – Improved sales ROI and revenue growth By predicting customer needs before they are expressed, AI opens opportunities for upselling and cross-selling. Brands that invest deeply in AI across marketing and sales see 10-20% higher ROI. Social media listening tools can monitor conversations, and AI-powered social listening can help brands predict customer needs and achieve growth. The Role of AI in Enhancing Brand Engagement Online Customers want a brand that understands them, acts in real-time, and delivers conversations that feel human even at scale. That’s exactly where AI is transforming engagement.  Deeper understanding of customer signals Artificial intelligence for social media is extraordinary. It analyzes and understands customer conversations, uncovering sentiments, intent, and context. With AI, brands are able to react with precision and insights, turning conversations into a chance to strengthen loyalty. Empowering teams to engage smarter AI doesn’t replace human agents, it empowers them. It automates repetitive responses and brings out insights that matter, so teams can focus on high-value conversations. The best part? It helps agents achieve high-quality CSAT scores and improve significantly. Consistent & personalized conversations at scale AI ensures that the right tone, message, and personalization are applied, every single time, whether it’s a tweet, a review, or support ticket. It drafts responses that are brand aligned, using your brand tone, knowledge base and customer history. Continuous learning from engagements With every conversation, AI grows smarter and sharper. It identifies what resonates with the audience the most and feeds those insights to different teams. This helps in making future interactions more insight-driven and successful. If brands want to boost brand engagement online, one of the best things they could do is use artificial intelligence for social media management, brand monitoring, and social listening.  There are several social media listening tools that comprise all these features together in one single platform. Among several social media listening tools, Locobuzz, a digital customer experience management platform, is helping brands boost their online engagement. Its intuitive & next-gen AI features include –  ContextualPulse decodes customer emotions, intent, urgency, and loyalty in real time – capturing nuances like sarcasm, praise, frustration, or disappointment with precision. SignalSense ensures you never miss what matters by tracking the most relevant conversations and triggering instant alerts, so your team not only knows what’s happening but also understands why it’s happening.  ResponseGenie that acts as an AI co-pilot, drafting brand-aligned responses based on knowledge base and customer history. AgentIQ that guides replies with real-time CSAT and quality scores.  Together, these AI capabilities of the platform empower brands to truly transform every customer interaction into meaningful engagement.  Why AI Matters in Brand Engagement Customers today want brands to interact with them. And, artificial intelligence for social media management is making that expectation a reality by helping companies listen deeper, respond faster, and engage smarter. That’s why AI for social media management plays a significant role in brand engagement.  AI is no longer just optimizing engagement online, it is transforming customer experiences completely. What used to feel like scattered and generic interactions has now turned into real-time personalized conversations at scale. Today, brands that are embracing AI aren’t just improving engagement, but also creating unbreakable trust, improving retention, and growing at a pace that competitors can’t match.  By implementing artificial intelligence for social media and customer experience, brands are driving results that lead to stronger trust, higher retention, and successful business growth.  

Studies have constantly shown that customers are more loyal to a brand that responds quickly and meaningfully. Are you a brand following these practices?  If you aren’t, you are missing out on the biggest opportunity.  Your customers don’t remember every detail of your product. But, they will remember how you treated them in their greatest hour of need.  If your responses are slow and tone-deaf, customers will walk away. But, if your responses are fast and thoughtful, customers are likely to stick around and tell others why.  Your brand can create a real difference in digital customer experience management with the way it responds to customers. Because, your customers don’t just remember what they bought, they remember who they bought it from.  This is the reason why effective customer response management has moved from a support function to a strategic pillar of customer experience management. Why Brand Loyalty has Become the Biggest Currency in Today’s Market Products and prices are no longer your differentiators in the market. Your competitors can match both. What they can’t match is the loyalty and trust that your brand earns. Several studies show that loyalty drives revenue faster and more efficiently. Don’t believe us? Let’s take a look at few statistics: 1. Retention beats acquisition Accruing a new customer can cost your brand 5-7x more than retaining an existing one. Increasing retention by just 5% can boost profits by 25-95% (Demand Sage) 2. Loyal customers spend more Repeat customers spend 67% more on average compared to first-timers. (Adobe) They are also more likely to try new products and upgrades from your brand. 3. Response quality defines loyalty 78% of customers say how quickly and effectively a brand responds directly impacts their loyalty. (Salesforce) A single poor customer service makes 32% of customers walk away from a brand. (PwC) 4. Loyalty program drives growth Brands with strong loyalty programs grow 2.5x faster than competitors. (Accenture) A loyal customer is likely to bring in a new customer with zero acquisition cost. Customer loyalty isn’t just a good-to-have metric, it’s your strongest currency. Every response and interaction will help your brand either add or remove a loyal customer.  How Brands Build Loyalty Through Smarter and Effective Customer Response Management Customer loyalty is not earned through grand campaigns, it’s built through small moments when your customers reach out and your brand chooses how to respond.  Turning Speed into Reliability Your customers see fast, empathetic responses as a form of respect. A quick acknowledgement, even before resolution, shows attentiveness and assures customers that their concerns matter. This simple gesture from your brand acts as a strong sense of reliability, which is an essential foundation for building loyalty. Elevating Responses into Relationship Builders Good CX management doesn’t just mean solving an issue immediately. It’s more than that. It is also about anticipating needs, providing clarity, and offering proactive next steps. These small gestures help your brand turn responses into loyalty-building experiences. Balancing Empathy with Authority If your replies feel generic or robotic in tone, your customers catch that, and they often think they are not valued. By combining empathy with authority, you create confidence. Your customers feel heard and trust you to solve their problems. Using Data to Personalize at Scale Template-based or scripted responses don’t build loyalty. By using past interaction data as insights, your brand is able to create unique responses for every customer. This level of personalization helps you win over your customers’ trust and long-term loyalty. Feeding Continuous Improvement Every customer interaction carries data, what frustrated them, what delighted them, and where the conversation got scattered. Brands that use these insights as a source of intelligence can refine products, services, policies, and communication strategies effectively. This feedback loop helps in customer experience management and continuous improvement. Among a few well-known omni-channel customer engagement platforms, Locobuzz stands out as one of the number one choices of brands today. The CXM platform strengthens customer response management with excellent AI-powered features ContextualPulse, ResponseGenie, and Agent IQ among many others.  Contextual Pulse has the ability to decode intent, context, and emotional signals in real-time. It helps brands understand customer conversations better with context. ResponseGenie adapts to the tone and personality of the brand, creating responses that are brand-aligned. Agent IQ helps agents predict their likely CSAT scores, and guides them in real-time. When combined, these features help brands resolve issues faster, build trust and loyalty, and create a competitive edge. Why Every Response Shapes Loyalty Brand loyalty is not won by products; it’s built through effective customer response management. Customers are quick to leave when they feel ignored, but they are willing to stay when they feel valued. This is exactly why response management should be seen as an important asset for building and nurturing meaningful relationships. Locobuzz, an omni-channel customer service platform, is helping brands transform every interaction into an opportunity for strengthening customer relationships and trust. So, the biggest lesson for brands is – In the long-run, loyalty will be built stronger through meaningful conversations and less through transactions. 

Your brand might be spending lakhs on a campaign, but how do you know if it was effective or not? Without tracking a campaign’s effectiveness, it’s extremely difficult to know whether the effort has paid off or if it’s just burning your budget.  The truth is that social media success is not defined by how much you spend on a campaign or how creative your advertisement looks. It’s about the impact your campaign has created on your customers as well as your business.  The impact is measured in the form of: Did your message reach the right audience?  Did it spark engagement, shift perceptions, or drive conversions?  These are questions that show the effectiveness of your campaign. They separate vanity metrics from results. That’s how social media analytics tools are best used by brands to perform social media campaign analysis effectively. The 5 Pillars of Campaign Effectiveness Measurement To truly understand how a campaign becomes truly effective, look beyond basic metrics. Measuring effectiveness means evaluating campaigns across five key pillars.  Visibility Visibility tells you how far your campaign has reached. It shows a campaign’s effectiveness by measuring metrics like reach, impressions, and share of voice.  Engagement Engagement is measured by tracking clicks, shares, comments, and time spent, showing the brand-specific content that creates the most engagement. Sentiment Sentiments allow a brand to understand if the sentiments of customers towards your campaign are positive or negative. This pillar is critical for brand reputation. Conversion Conversion measures campaign performance through leads, sign-ups, sales, and downloads. It routes the outcomes back to specific campaigns or channels, showing brands exactly what drives ROI. Impact Impact focuses on long-term value – helping brands track repeat purchases, advocacy signals and capturing the true impact of the campaign. How to Measure Campaign Effectiveness with Social Media Analytics Tools? Social media analytics tools help brands by making campaign measurement easy and data-driven. Prove Impact with Clarity A campaign’s success doesn’t rely on assumptions. With social media monitoring tools, you can connect activity – likes, shares, and mentions to business outcomes – leads, sales, and loyalty. This gives you a clear view into how the campaign has created an impact and driven growth. Maximize ROI For every channel, the campaign drives different results. No campaign delivers the same revenue. By tracking performance across channels, you get to know exactly where your budget generated the highest ROI. This helps you make smarter investments and get better results channel-wise. Protect Brand Reputation A campaign is sure to attract attention. This attention is either positive or negative. By monitoring sentiments and creating custom alerts, brands get to know spikes in criticism, misinformation, or potential criticism instantly. These insights can help brands protect their reputation. Understand Your Audience Better Social media analytics tools analyze the patterns in how customers engage, what content resonates, and which message generates a spark. This insight helps your brand tailor campaigns to create a stronger impact. Benchmark Competitively Only measuring your campaign performance in isolation isn’t effective. It doesn’t show the complete analysis unless it’s benchmarked with industry competitors. Comparing performance against them can show your brand where you are leading the conversation, and where you need to get stronger. Turn Data into Strategy Social media monitoring tools have the ability to transform raw data into clear insights. Such insights from one campaign can help you frame your next campaign better and smarter. It helps brands build a cycle of continuous improvement instead of just guesswork. If brands are looking to ace social media analytics and measure campaigns effectively, Locobuzz, an AI-powered platform, stands out as a comprehensive analytics and monitoring tool that truly enhances campaign performance. Its real-time tracking provides brands with actionable data on campaign performance – from reach and engagement to sentiments and impact. Teams can use automated alerts, competitive benchmarking, and customizable dashboards to protect brand reputation and drive measurable ROI.  Measuring Campaign Effectiveness is Key to Social Media Success Brands can know if their efforts and budget are driving any results only when they measure a campaign’s effectiveness through the five pillars – reach, engagement, sentiment, conversions, and impact. They show the true impact created by a campaign.  A social media analytics tool gives brands the advantage of real-time dashboards, customer insights, and competitor benchmarking, allowing them to refine strategies and maximize ROI. The right social media campaign analysis tool will help brands achieve the business and campaign goals they are looking for – making it a must-have arsenal in your brand toolkit.

Whether you are running a retail chain or a global airline, your audience is constantly talking about your brand online. And, across every industry, one thing is clear your customers expect to be heard.  From fintech to healthcare, the industries that are leading in 2025 are the ones using social media listening to close the gap between what customers say and what businesses do. But, keeping up with millions of conversations across platforms isn’t manually possible.  This is where brands, such as yours, can gain a competitive advantage by using social media listening platforms. These platforms utilize AI to analyze sentiment, discover trends, identify pain points, and track shifts in customer preference for your next campaigns. Industries that are actively using these social media listening platforms are leading the competitive landscape. Is your brand a part of this transformative wave?  Top 5 Industries Using Social Media Listening Effectively Here are 5 best industries using a renowned social media listening platform to their advantage. 1. Retail & E-Commerce If your brand belongs to a retail & e-commerce space, then this is how you can turn social media listening service to your advantage. Capture Customer Feedback Instantly & Turn Them Into Insights From delayed shipping complaints to packaging appreciation, every customer interaction online becomes data. With listening tools, retailers can utilize feedback to refine logistics, and even return processes, enhancing brand trust and retention. Spot Emerging Trends Before the Competition Does Social media listening platforms identify growing consumer preferences for brands. By tracking trending keywords and influencers, brands can introduce in-demand products faster than its competitors. Get Instant Reactions To Your Campaigns in Real-Time By using social media listening platforms, brands are able to track how customers respond to seasonal sales, influencer campaigns and new launches – in real-time. Brands are able to get immediate feedback on what’s working and what’s not. 2. BFSI (Financial Services) If your brand belongs to the BFSI sector, then this is how you can use social media listening to your advantage. Decode Public Sentiment on Financial Products & Policies By using social media listening tools, brands can instantly track public sentiments around loans, insurance policies, or mobile apps. Brands can understand what features users like the most, and where confusion or dissatisfaction exists.  Catch Early Signs of Fraud Through Conversations Frauds and scams have become very common in the banking industry. Due to this, brands utilize listening tools as early warning systems and spot signs of phishing scams, impersonation attempts, or fraud-related customer complaints. Spot Service Gaps Before Customers Walk Away Social listening tools give your brand complete visibility on the performance of your customer service teams. Brands are able to monitor if queries are being answered effectively or if customers end up leaving due to frustration. 3. Automobile If your brand belongs to the automobile sector, then this is how you can use social media listening to your advantage. Get Quick Insights on New Vehicle or Feature Launch Social media listening tools lets your brand identify features that car buyers talk the most about. These insights on vehicle features enables your brand to prioritize design and engineering decisions based on your customers’ likes and preferences.  Track Customer Sentiments Post-Purchase Social listening tools allow brands to monitor what customers are saying about their experience, dealer service and overall vehicle performance. This feedback loop helps brands in creating loyalty strategies.  Decode Buyer Emotions and Fuel Smarter Strategies Some car buyers prefer performance, some fuel economy while others prefer tech. With social listening tools, brands can segment sentiment by model, location, or buyer type, so you can tailor campaigns for maximum impact. 4. Healthcare If your brand belongs to the Healthcare sector, then this is how you can use social media listening to your advantage. Track How Customers Feel About Your Care Social media listening platforms help your brand understand how patients truly feel  about your hospital, doctors, or pharmacies. By tracking social conversations, brands are able to identify pain points in appointment systems, wait times, or staff behaviour. Spot Health Concerns in Real-Time Before They Become Issues Whether it’s a query related to a new vaccine or confusion about a medicine, social listening tools can help you surface topics that customers are worrying about. This allows brands to step in early with accurate and calming information.  Extract Customer-Centric Data To Build Campaigns That Resonate Emotionally From mental health stigmas to women’s wellness, social media listening tools help you understand how different groups talk about health. Brands use these insights to create highly targeted and empathetic health campaigns. 5. Travel & Hospitality If your brand belongs to the travel & hospitality sector, then this is how you can use social media listening to your advantage. Decode Location-Specific Sentiments to Personalize Experiences Social listening tools help brands in evaluating traveler sentiment by destination or property. This enables your brand to personalize service offerings and tailor marketing messages based on those sentiments. Spot Negative Sentiments Instantly Before They Go Viral On social media, problems like overbooked hotels or misplaced luggage easily get out of hand. Brands can prevent these problems from becoming a crisis by using social listening platforms to react to them in a matter of seconds. Find Authentic Voices & Content That Drive Engagement Travel influencers, very often, share their experiences on social platforms. Through social media listening tools, brands can identify key content creators, and find UGC that can be leveraged for marketing purposes. Among various social media listening service providers, Locobuzz is an AI-powered customer experience platform that brings all your social media conversations into one intuitive dashboard. Its real-time sentiment analysis, trend detection, and competitor insights allow brands to track more than just mentions keeping you ahead of the competition. The platform enables marketing, CX, and crisis teams to quickly respond to consumer input through customisable alerts, dashboards, and automated reports.  Conclusion Social media listening is not just a nice-to-have, today, it has become a game-changer for brands. The most successful brands are not

Brand Reputation is a powerful growth engine and brands that are actively managing their reputation are not just avoiding crisis, they are constantly attracting loyal customers, better talent, and lasting partnerships.  The faster a brand grows, the more visible it becomes in the digital space. This makes your brand reputation vulnerable to even the smallest issue.  With hyperconnectivity all around the world, one review or news story has the ability to shift public perception – making reputation management non-negotiable for brands. That’s where a powerful brand reputation monitoring tool comes in. These tools don’t just track mentions, they alert you every time there’s a shift in sentiments, help you uncover hidden risks, and give you context to act fast. What Happens When You Don’t Monitor Your Brand Reputation When you are not actively monitoring your brand reputation, your teams miss out on early warning signs of customer dissatisfaction, competitor attacks, and emerging crises. The damage? Loss of trust, declining sales, and long-term impact on brand value.  Here’s what happens when you don’t monitor your brand reputation: Small emerging issues can turn into bigger crises due to late detection and delayed responses. Hidden negative reviews or comments might end up damaging your brand’s credibility and lead to a loss of customer trust. Your competitors engage with dissatisfied customers before your team is able to take measures to resolve issues. Feedback trends, product issues, and rising expectations of customers go unnoticed by your teams. All this affects your brand’s reputation, which directly impacts customer retention and drop in sales and revenue. Your brand reputation is not what you say, it is what your customer believes in. No matter how personalized your messaging is, it’s the customer experience that shapes your brand reputation. This is why brand reputation management isn’t optional anymore. Choosing the right brand reputation management platform isn’t just about tracking mentions, it’s about staying a step ahead of the perception. With millions of conversations happening across multiple different platforms, you need a tool that doesn’t just help you listen and react, but also lead the conversation. Top 6 Features to Look For in Brand Reputation Monitoring Tool Here are the top features that you need to look for in a brand reputation monitoring tool: Real-Time Alerts Real-time alerts feature notify your teams the moment your brand is mentioned negatively on news sites, review platforms, or any social media channel. This feature allows your brand to respond to issues before they escalate and damage customer trust or brand reputation. Competitor Reputation Benchmarking Competitor Benchmarking feature shows you where your brand reputation stands against industry competitors. This feature helps your brand identify positioning gaps, emerging threats, and leading opportunities to shape your brand perception. DIY Dashboards for Real-Time Reputation Insights DIY dashboards let you customize insights the way you want them. Whether it’s sentiment by region, competitor comparison, channel-wise trends, or campaign-specific mentions, you can customize dashboards to what matters most. This feature allows your teams to build personalized views, track KPIs in real-time, and focus on what’s relevant or important. Unified Digital Reputation Monitoring Center Monitoring and managing brand reputation across multiple platforms, locations, and teams can become challenging for brands. A unified digital reputation monitoring center brings all channels and locations into a single, real-time dashboard. Brands get a centralized view of brand mentions across channels, sentiment shifts, and emerging issues – allowing teams to take required actions. Multilingual & Regional Listening Your customers are spread across different regions. This means that your brand may be viewed differently in those different regions. Multilingual and regional listening feature ensures that your brand does not miss localized risks or messages which are crucial for maintaining reputation consistency across regions. AI-Powered Context Detection AI-powered sentiment analysis lets you decode not just what customers are saying, but how they feel when they say it. It analyzes tone, intensity, sarcasm, and emotions giving you a deeper, more accurate view of public sentiments. With the help of this, you can surface root causes behind delight, confusion, or anger and understand emotional shifts in real-time. Locobuzz is a powerful brand reputation management platform helping brands to protect, manage, and grow their online presence. With real-time alerts, sentiment spike detection, and AI-powered ContextualPulse in multiple languages across various platforms, the tool provides end-to-end brand reputation monitoring. The platform offers features like competitor benchmarking, DIY dashboards, and a unified reputation management center– helping brands turn feedback into trust and reputation into a strategic asset.  Key Takeaways Trust, visibility, and action form the foundation of a strong brand reputation. The right monitoring tool provides your brand with clarity and speed needed to respond to conversations and shape public perceptions in real-time. Every feature you invest in, from detecting sentiment shifts to managing crises, will help you protect your reputation and turn feedback into growth. So, become a brand that does both, listens and acts, smarter and faster.

Fast-growing brands are scaling every day, but so are their CX challenges.  When a brand grows, it is not growth in terms of sales, but it’s more tickets, more channels, and more demanding customers. And without the right CX platform, what once felt manageable can quickly become chaotic.  When ticket volume increases, channels multiply, and customer expectations begin to rise, managing CX can become challenging even for digital-first brands. That’s why modern brands are moving beyond traditional CX platforms and investing in Customer Experience Management platforms designed to handle growth and speed without compromising on quality and consistency.  The CX Bottlenecks You Can’t Afford Anymore Your brand is growing constantly, but using an outdated CXM platform might be holding you back. Traditional CX systems are not built to meet the rising expectations of customers today. These static support platforms can result in hidden bottlenecks that slowly ruin customer experience.  Here are the CX management bottlenecks that you can no longer ignore:  Due to siloed systems, different teams work in isolation, leading to inconsistent customer experiences across platforms. Your support systems are still reactive in nature  responding only when a problem turns into a crisis. With no automation of workflows, repetitive tasks drain time and energy of your teams and cost you efficiency. Due to scattered customer data, your agents end up spending hours digging past customer interactions,  leading to slower resolutions & frustrated customers. With no real-time view of customer emotions and behavior, important decisions are based on outdated reports. Each of these problems slows your brand’s growth. That’s why growing brands are now switching to modern CXM platforms built to scale effortlessly with customer sentiments at the core. Why Switching to The Best CX Platforms Is Important For Your Brand Customers expect fast responses, customized interactions, and consistent experiences at every touchpoint. So, if your brand is growing, your CXM platform needs to grow together and faster. Here’s why growing brands are rapidly switching to modern CX management platforms: 1. To Consistently Deliver Great Experiences At Scale 1As your brand starts to grow, your support volume and customer demands also increase. Without the right CX platform, your teams can get overwhelmed, and customers will end up facing the impact. Modern CX platforms are built to manage high volumes of customer data by leveraging automation, smart ticket routing, and AI assistance to ensure that customers get timely, personalized services, no matter how fast you grow. 2. To Give Agents a 360-Degree View of Every Customer Interaction When conversations are scattered across multiple platforms, the context of those interactions often gets lost. The best cx platforms bring every interaction into one unified view so agents instantly understand the complete customer journey – from awareness to purchase. 3. To Detect Emotions Early Before They Cost You Loyal Customers Enhancing customer experiences is more than just resolving tickets, it’s understanding how your customers feel. Advanced CX platforms enable  brands to analyze tone, sentiments, and behavior of customers in real-time. You can spot negative sentiments early and take action before it turns into lost business or a public complaint. 4. To Boost Agent Efficiency Without Burnout  Common queries and repetitive tasks end up destroying your agent’s productivity. AI-powered CX systems can automate routine tasks, suggest intelligent responses, and allow your agents to spend more time on problem-solving tasks. This results in productive agents, faster resolution, and less burnout rates. 5. To Turn Live Customer Data Into Strategic Decisions Brands risk their reputation when they create their strategies based on information that is either outdated or incomplete. Modern CX platforms enable your teams to make strategic and more informed decisions by leveraging Social Intelligence, integrating insights from Market Research, and streamlining operations through Social Media Management ensuring every customer interaction drives meaningful outcomes. That’s why growing brands are not just investing in any support tool, they are choosing platforms that can unify CX, scale operations, and adapt in real-time. This is where Locobuzz could become the best choice for fast-growing brands.  Locobuzz is one of the best CX platforms that combines email, social media, chat, and WhatsApp into one unified view. The platform enables brands to seamlessly connect CRM, perform real-time sentiment analysis, and automate workflows enabling 24/7 support, AI-generated responses, and fast ticket resolutions. With Locobuzz by their side, brands are able to create personalized customer experiences by giving teams a 360-degree view of every customer interaction. Teams gain quick access to real-time dashboards, enabling them to identify service gaps and create strategic, data-driven decisions.  Conclusion The brands that are leading today aren’t just offering support, they are delivering experiences that feel human and relevant. The leading CX platforms are giving brands exactly what they are looking for – a unified view of all channels, AI-powered workflows, and sentiment-driven insights. Each customer interaction gives brands an opportunity to build loyalty, increase retention, and establish a distinct position in the crowded market. If you are a brand looking to scale customer experience management, this is just the right time to upgrade your CX platform.

Is your CX team switching between tabs to answer one single query?  You may think your team is multitasking, but it’s actually a sign of a broken support system. Jumping between Instagram DMs, WhatsApp chats, support tickets, and email threads just to resolve one single query makes your brand lose time, context, and consistency. This is when a Digital Customer Experience platform becomes helpful as it brings all customer interactions under one unified view – giving your team the clarity they need to respond faster, with full context.  Here’s how fragmented channels are quietly costing your brand every single day: The Real Cost of Channel Fragmentation Channel fragmentation does not just slow down your entire CX team, it ends up damaging your customer experience strategy. When conversations are scattered across multiple platforms, like Instagram, email, whatsapp, and support tools, your CX teams run behind gathering those conversations instead of delivering value. They spend more time switching between platforms than solving problems.  The damage? Slower response and resolution times Frustrated customers who feel unheard Inconsistent brand tone across channels Poor agent productivity and higher burnout rate Missed insights that could have improved products or service Every customer touchpoint is a potential turning point for brands. A Digital Customer Experience Management Platform does not let any message, complaint, or query go unanswered. The platform solves the problem of scattered communication and empowers teams to respond quickly, with consistency. Unifying Customer Conversations Across Channels: Detailed Breakdown Here’s how a digital customer experience platform centralizes brand conversations from across channels: One platform, every conversation No more switching between platforms. A digital customer engagement platform unifies every customer interaction into one single platform. This allows your team to get full visibility into interactions, as and when they happen – ensuring that no message is missed. Agents see the complete picture and overall customer experience improves. Faster resolution, happier customers With a digital customer experience management platform, your team gets real-time access to information like past purchases, sentiment patterns, and recurring issues enabling them to resolve issues faster. An omnichannel customer engagement platform enables your brand to make interactions more seamless and reduce the chances of customer escalation. End-to-end visibility of customer journey An omnichannel customer engagement platform enables your brand to create a single view point across all customer touchpoints. This gives your agents end-to-end visibility on what’s happening, what is pending, and what needs follow-ups. Whether it’s a tweet or a support ticket, you can track your customers’ complete journey in one place. Consistent brand voice across channels An omnichannel customer engagement platform ensures that every response, irrespective of the channel source, reflects your brand’s personality and aligns with your policies. Your customers get the same quality of service whether they are reaching through WhatsApp or email. Smarter workflows, lower costs A digital customer experience platform allows brands to automate workflows, get real-time alerts, and enable ticket routing and resolution using AI. Brands are able to automatically direct queries based on urgency levels, to the right team facilitating smooth operation of activities, and assisting teams to reduce their workload. Unified analytics for actionable insights An omnichannel customer experience platform gathers performance metrics across every channel into one dashboard. This enables your team to spot response time issues, agent performance trends, sentiment shifts, and recurring complaints without having to switch between platforms. Among the leading omnichannel customer service platforms, Locobuzz is a unified digital customer experience platform that brings in every customer touchpoint social media, emails, WhatsApp, reviews, and support channels, all under the same roof. The platform allows brands to manage customer interactions in real-time, automate ticket routing, identify sentiment patterns, and provide faster and highly personalized customer experiences. With actionable insights and unified view of the entire customer journey, brands can transform their customer service from broken support to consistent, and more personalized customer experiences. Final Takeaway Customer expectations are constantly rising, and the way you manage conversations matters more than ever. Scattered channels and siloed communication slow teams down and leave customers dissatisfied or unhappy. A digital CX platform closes these gaps by bringing every interaction in one place empowering teams to respond faster, stay consistent and understand the complete customer journey. An omnichannel customer engagement platform transforms how brands connect, engage, and grow with customers. Today, unifying your customer conversations isn’t just a technology upgrade, it’s a competitive shift. With a digital customer experience platform, become a brand that listens better, responds smarter and engages deeper, right where your customers are. 

Over 1.3 billion posts are shared on Instagram every day.  Somewhere between these shared posts, comments or DMs, your brand is being talked about nonstop.  Brand sentiments can change with every new post, product launch, or even a reel. So, the real question here isn’t if people are talking about your brand – it’s how they feel about your brand.  Most Instagram analytics tools will track likes, shares, and follower counts, but they cannot tell you when a viral trend becomes outdated or when a comment hides frustration or anger. If brands are not tracking this in real-time, they lose sight of how they are actually perceived.  This is the gap where standard Instagram analytics tools fall short. Why Standard Instagram Analytics Tools Just Aren’t Enough Instagram analytics tools give you metrics, but they miss the meaning. A post may perform well on metrics, but true insights lie in how your audience feels, reacts, and engages emotionally with your brand. This is exactly where standard analytics tools create a gap for brands.  Here’s why they aren’t enough to track Instagram brand sentiment in real-time: Most Instagram analytics tools are unable to reveal customer sentiments or emotions towards your brand as they only track likes, reach, and followers growth. Standard tools do not have the technology to detect sarcasm, frustration, or negativity hidden in comments or replies. Data or reports often come in too late or are scattered across platforms, making it hard to detect real-time shifts in brand sentiment. Standard analytics tools are unable to track how a product launch, influencer post, or a reel changes customer sentiments towards your brand. Most standard tools do not understand regional expressions, mixed-language comments or slang, which leads to misread sentiments. This is where Locobuzz steps in. Unlike traditional analytics tools, Locobuzz is a real-time instagram analytics tool built to go deeper than surface-level metrics. Why Locobuzz Stands Out in Tracking Instagram Brand Sentiment in Real Time Locobuzz uses AI to analyze sentiments – detect tone, emotion, sarcasm, and even mixed-language comments across Instagram in real-time. Whether it’s a sudden shift in how people are reacting to a product launch or subtle frustration in DM, Locobuzz picks it up instantly.  The platform doesn’t just help your brand see what’s happening, it tells you exactly why it’s happening, so your team can act faster and smarter all from one unified view. Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo. Real-Time Sentiment Detection The platform has the ability to process Instagram comments, replies, and story interactions as and when they happen. It flags sentiments shifts instantly so brands never miss a change in tone. AI that Understands Context Brand sentiment isn’t always obvious. Your audience uses sarcasm, emojis, mixed-language phrases or remarks that most tools completely miss. The platform uses NLP and AI to help brands interpret the true meaning behind what’s being said, no matter how it is expressed. Multilingual Intelligence If you are a global brand, your audience is spread wider. This means that your customers don’t just speak in one language. With support for multiple global and regional languages, it captures sentiments more accurately. It helps your brand understand people across geographies. Centralized Instagram Inbox Instead of switching between platforms, Locobuzz unites all Instagram comments and DMs into a single inbox. Each message is tagged for sentiment, urgency, and category, making it easy for the CX team to prioritize mentions that show high-risk and respond faster. Visual Dashboards for Sentiment Trends The platform has the ability to convert data into useful insights enabling brands to see what’s working, what’s not, and how their brand is perceived at any moment. Brands get clear and easy-to-understand dashboards that display changes in brand sentiment caused by campaigns, events, or product launches in real-time. Final Thoughts Instagram is no longer just a platform for visuals- it’s a live wire of emotion, intent, and influence. By decoding sentiment shifts in every comment, story reply, or DM, you don’t just track conversations you stay attuned to your audience’s evolving truth. With Instagram marketing tools, modern brands lead with instinct, build loyalty in real time, and turn engagement into enduring trust.

Customer Experience is no longer a service layer, it’s the core of how trust is earned, how loyalty is built, and how brands grow in real time. The most admired companies in the world aren’t defined by their products alone. They’re remembered for how they make people feel during moments of need, in everyday interactions, and when it matters most. That emotional edge is now a business advantage. And it’s being shaped, delivered, and scaled by CX teams. But here’s the truth: you can’t lead with experience if you’re stuck reacting to it. In a landscape where conversations explode without warning, where sentiment shifts by the hour, and where expectations outpace processes, CX needs more than human effort. It needs connected intelligence. An ecosystem that can detect intent, sense emotion, understand context, and empower teams to act faster, respond smarter, and serve better. That’s the transformation Locobuzz AI enables. It’s not just about efficiency. It’s about elevation. About giving CX teams the instinct to know what matters, the clarity to align with business goals, and the tools to become architects of trust, not just executors of support. With Locobuzz AI, your CX becomes the most strategic function in the room. And, that changes everything. From Resolution to Relationship: The New Mandate for CX Teams Did they feel heard? Understood? Cared for? This emotional layer of CX, which was long ignored, is now the battleground for loyalty and trust. Locobuzz AI is built to strengthen that layer. To give CX teams superpowers to scale not just speed, but empathy, intelligence, and consistency. This is the story of how. This is the story of the future unfolding now! Locobuzz AI: Rewiring the CX Operating Model Locobuzz isn’t just a support tool. It’s a full-stack, AI-driven customer experience transformation engine that powers: Smart listening across channels Emotional and intent detection Intelligent ticket triage Hyper-contextual, multilingual responses Agent coaching in real-time Deep, scalable personalization Let’s walk through how the system flows. Deep Dive into The Locobuzz AI Journey for CX: From the First Signal to the Final QC When You Catch What Customers Feel Early, You Can See What Others Miss In a high-volume customer care ecosystem, the challenge isn’t just answering tickets. it’s knowing which ones need attention first, and why. The difference between a simple query and a hidden escalation often lies in the tone, urgency, and intent buried in the message. ContextualPulse™ decodes this layer. With advanced emotional and intent recognition AI, it reveals what customers truly mean, spotting dissatisfaction masked as politeness, loyalty cues in casual praise, or churn risks behind neutral feedback. SignalSense™ works alongside it, scanning every digital channel for the earliest whispers of risk or opportunity, even before they show up in your queue. It flags urgency, emotional shifts, and emerging trends so you can prioritize and respond proactively.Together, they turn ticket management from a reactive process into an instinct-driven system, ensuring the right issues get solved first, and every customer feels truly understood. QRIC Engine – Prioritize What Matters Most The QRIC engine (Query Relevance, Intent, Context) helps CX teams focus their energy where it matters most: Urgent complaints are routed to escalation teams instantly Loyalty signals are flagged for retention campaigns Purchase intent is surfaced for sales follow-up Low-priority or repetitive questions are resolved automatically or asynchronously What this means: No wasted time. No missed opportunity. Just smarter routing and faster resolution. Response & Coaching: Where AI Becomes a Teammate ResponseGenie™ – Sound More Human, At Scale. Imagine a system that taps into your KnowledgeBase, understands your brand tone, past conversations, FAQs, and customer emotion, and crafts replies that sound like your best agent, every time. That’s ResponseGenie™ for you! Generates natural, relevant responses in 200+ languages Maintains tone consistency across agents, shifts, and geographies Adapts tone and complexity to match each customer profile Impact Stats: A global e-commerce brand using ResponseGenie™ saw: 62% reduction in average response time 21% increase in CSAT A 50% increase in first-contact resolutions Agent IQ™ – Real-Time Coaching. Lifelong Improvement. Your best agents aren’t just fast, they’re thoughtful, calm, and emotionally intelligent. Agent IQ™ helps every agent become their best self, by providing real-time feedback on: Tone mismatch Emotional inconsistency Response clarity Brand language alignment Knowledge accuracy The AI learns from each agent’s style and customer outcomes, providing hyper-personalized coaching nudges, not just error correction. The Measurable Shift with Locobuzz AI: From Blindspots to Breakthroughs See the transformation when you stop reacting late and start trusting on instincts! Before Locobuzz AI With Locobuzz AI Issue Discovery Risks found after public escalation. Signals flagged up to 7 days sooner. Ticket Prioritization Manual triage delays by 12–24 hrs. QRIC routes priority cases in <45 mins. Trend Spotting Shifts missed for days, trends unseen. Real-time alerts cut crises by 37%. Response Quality Inconsistent, generic customer replies. ResponseGenie™ lifts CSAT by 21%. Agent Performance Feedback after QA, slow improvement. Agent IQ™ boosts agent efficiency by 28%. Customer Impact Churn rises, complaint volumes grow. Retention up 15%, complaints down 22%. When you can spot patterns before they form, you don’t just improve CX. You reshape outcomes at scale. How Locobuzz AI Transforms CX Across Industries Locobuzz AI empowers brands across industries to lead with instinct and stay ahead of the curve. Whether you’re managing high-touch service delivery, mass consumer interactions, or long sales cycles, the platform flexes to your CX reality. BFSI – Trust is Built in Every Reply Flag emotionally charged queries (fraud, claims, KYC) for priority resolution Ensure brand-safe, compliant language in all communication De-escalate complaints before they erode trust → Result: One private bank saw a 38% reduction in escalation volume in just 30 days with Agent IQ™. Telecom – Scale Empathy in High-Volume Chaos Auto-tag service issues (downtime, billing, upgrades) for rapid routing Generate multilingual responses with emotional accuracy Handle surges (like outages) with real-time sentiment-driven responses → Result: A telecom brand using proactive replies during outages saw a 47% drop in inbound complaints during downtime. Retail & E-commerce – Humanize Every Digital Touchpoint Spot emerging issues from reviews and untagged mentions Recommend responses based on product, issue

Customer experience is no longer a function, it’s the frontline of competitive advantage. But the real edge doesn’t come from dashboards or data. It comes from intelligence so sharp, it stops feeling like insights, and starts feeling like instinct. From knowing, not guessing what customers need before they ask. That kind of instinct used to be rare. Now, it’s engineered. At Locobuzz, we’ve architected a platform where AI isn’t an add-on, it’s the operating system. A platform that unifies CX, digital care, marketing intelligence, automation, and analytics into a single, intuitive platform. From intelligently triaging complex ticket inflow to emotion-aware insights, every interaction, every signal, every decision is powered by real-time AI. We don’t just enable customer experience teams to listen; we help them anticipate, respond, and lead. Locobuzz enables teams to move from fragmented workflows to fluid, intelligent action. Because the world’s greatest innovations weren’t born from data. They were born from instinct. And we’re building that instinct into the very core of CX, for every CX and marketing team baked into every workflow, in real time. Why Today’s CX & Marketing Teams Need a Whole New OS Legacy tools weren’t built for the way brands operate today. Fragmented channels, unpredictable customer journeys, surges of data with no signal, and expectations that scale faster than your team ever can. And when teams are forced to toggle between dashboards, export data into decks, and act on lagging metrics. It’s not just inefficient, it’s dangerous. You miss moments. You misread sentiment. You react instead of lead. What today’s teams need isn’t another tool. They need an intelligent layer that connects the dots before humans can. A system that sees around corners, automates what should never be manual, and elevates the role of human teams into one of leadership, not reaction. Thats where Locobuzz shines through. Locobuzz isn’t a tool for managing CX. It’s the command centre for building it. For Marketing Teams: From Chasing Trends to Creating Them Marketing today isn’t about monthly reports; it’s about minute-by-minute intuition. But most marketers still rely on stitched-together tools, siloed insights, and campaign metrics that show up after the moment has passed. Locobuzz changes that too. With AI-powered signal detection, marketers see what’s building before it peaks. Trends are tracked at the seed, not the headline. Customer sentiment, pain points, and product love surface in real time and not in post-mortems. Campaigns don’t operate in isolation. They’re fuelled by live CX data, customer feedback loops, and real-time reputation signals. You get instant answers to questions like: What are our customers loving today? Which content triggered replies, and which silence? Are we leading the conversation or following it? Locobuzz puts marketing in the driver’s seat where instinct is powered by intelligence. For CX Teams: From Managing Noise to Mastering Nuance Customer Experience today is no longer about response times alone. It’s about relevance, empathy, and precision at scale. But when teams toggle between tools, sift through irrelevant alerts, and rely on lagging indicators, they lose more than just time; they lose trust. Locobuzz changes that. It brings contextual intelligence to the frontline. Escalations aren’t based on volume, they’re driven by urgency, emotion, and your brand’s tone of voice. Conversations aren’t missed in the chaos, they’re surfaced in real time, tagged, prioritized, and nudged into workflows that your teams can act on instantly. From social DMs to app reviews, from WhatsApp to email, Locobuzz sees every customer signal and connects the dots before they break. No more copy-pasting into decks. No more manual reporting. Just real-time visibility. Intelligent routing. Unified context. So CX teams stop reacting and start leading. Locobuzz sees every customer signal and connects the dots before they break. The Result? One System. Two Power Teams. Total Harmony. Marketing and CX don’t just align. They move as one. Insights from service interactions directly inform creative strategy. Live customer feedback flows into content decisions. Every touchpoint becomes a chance to listen, learn, and lead. This is how modern teams scale: Connected data. Connected teams. Connected decisions. Because CX and marketing leaders don’t need more dashboards. They need a real-time intelligence layer that makes sense of the noise, sharpens instinct, and unlocks proactive, precise action. That’s what Locobuzz delivers. Not just a tool, but the OS for brands that want to move smarter. It equips you with a system that recognizes intent, decodes emotion, spots patterns early, and moves with clarity across every channel, touchpoint, and workflow. Escalations are based on urgency, context, and your brand’s tone of voice, not just keywords. Crisis signals are identified early, with clear paths to action. Trends are mapped as they form, giving you the edge to lead conversations instead of reacting to them. Marketing and CX don’t just coexist, they operate in sync. Insights from service interactions instantly inform campaign strategies. Customer feedback feeds directly into creative decisions. Real-time listening fuels real-time action whether that means a faster reply or a smarter marketing push. This is how CX and marketing scale with precision: connected data, connected teams, connected decisions. CX and Marketing leaders today don’t need more dashboards. They need real-time, AI-powered instincts. That’s what Locobuzz delivers. Meet the AI OS that redefines how modern brands operate Locobuzz isn’t just a smarter way to manage CX and marketing. It’s a whole new operating system designed to meet the complexity and urgency of the modern brand landscape. Powered by AI at the core, it works not in silos, but as a living, learning, deeply connected ecosystem. Every feature is built to close the gap between insight and action, customer expectation and brand response, fragmented teams and unified execution. From the moment a customer tweets, calls, reviews, or comments, the OS begins working behind the scenes, listening, interpreting, tagging, and even suggesting what should happen next. Let’s start at the core. For Marketing Teams: Staying Ahead of the Conversation The Locobuzz AI OS surfaces what matters before it becomes a headline. With ContextualPulse™ you can uncover how people feel, it

Modern marketing isn’t just about visibility, it’s about velocity, timing, and context. Today’s campaigns unfold in real time. Conversations spark and fade within hours. One well-timed response can shift perception, while a delayed insight might cost you a trend, a customer, or an entire opportunity. In this environment, traditional dashboards fall short. Reports tell you what happened. But by the time they do, the moment to act may already be gone. What marketers really need is something sharper; a sense of when to act, how to respond, and why it matters. That kind of reflex, the ability to tune into market signals, customer sentiment, and cultural context, usually comes with years of experience and instinct. But AI can accelerate that. If it’s built right. That’s where Locobuzz comes in. More than a CX platform, Locobuzz delivers an AI stack designed to sharpen decision-making at every level of the marketing workflow. It doesn’t just flag insights, it interprets tone, tags intent, detects shifts, and helps teams respond with precision. Whether you’re planning a campaign, managing a brand moment, or tracking audience mood across platforms, the intelligence you need is already in motion. With Locobuzz, marketers don’t just react. They anticipate. And act with clarity. Marketing in the Age of Chaos: Why Intuition Alone Isn’t Enough There was a time when marketing intuition was everything. Seasoned professionals could walk into a pitch, read the room, and predict how a campaign would land based on nothing more than instinct, experience, and a feel for the market. But the rules have changed. Audiences are fragmented across platforms. Cultural moments move at breakneck speed. Trends are no longer seasonal, they’re hourly. And attention is no longer earned once it’s won and re-won, every day, in micro-moments. In this environment, instinct alone becomes a liability. It can’t track sentiment across millions of conversations. It can’t flag the subtle shift in audience mood after a product drop. It won’t spot a fast-moving crisis in real time or catch the exact moment a competitor gains ground. Marketing today demands intelligence that scales. Decisions that are timely. Actions that are backed by insight, not assumption. And that’s where AI plays a defining role. Not as a replacement for creative instinct but as its amplifier. Giving marketers the signal clarity to act faster, the context to act smarter, and the confidence to shape outcomes instead of chasing them. How Locobuzz Turns Data into Marketing Firepower In the chaos of modern marketing where a meme can tank your campaign and a tweet can spark a brand revival, Locobuzz gives you the clarity, context, and control to act fast and smart. Here’s how the platform transforms raw conversations into strategic advantage Language Models That Actually Get Your Audience Not all AI understands people. Ours is trained on conversational nuance not just academic English. It picks up on sarcasm, emojis, tone shifts, Gen Z slang, Hinglish blends, and even that dangerously polite “Thanks :)” that’s definitely not a thank-you. Marketers often rely on sentiment scores but those miss irony, passive aggression, or hidden delight. With Locobuzz, you actually understand what customers mean, not just what they say. Example in action: A telecom brand was seeing “positive” sentiment on postpaid services but Locobuzz flagged many as sarcastic digs. The team launched a witty new campaign to address pain points directly. NPS climbed 12 points in 3 weeks.​ SignalSense™ – Your Early Warning System Wouldn’t it be great to spot a trend before it trends? SignalSense™ detects real-time changes in volume, emotion, hashtags, and influencer engagement across all your customer channels. This isn’t just for crisis alerts. You’ll spot emerging needs, microtrends, or customer love before your competitors do. Example in action: beverage brand’s mango flavour started getting buzz during an unexpected heatwave. Locobuzz picked up the spike. A same-week social push with a “Summer Mango Rush” theme went viral. Sales outpaced projections by 26%. ContextualPulse™ – Read Between the Lines This AI layer doesn’t stop at tone. It understands the full context whether the message is frustrated, joking, hinting, or full-on raging. Many platforms can detect “negative” tone. But ContextualPulse™ tells you why it’s negative delivery, price, UX, store staff? It gives you actionable, root-cause-level clarity. Example in action: A fashion retailer noticed customers were praising their jeans’ fit but subtly complaining about availability. ContextualPulse™ flagged the mismatch. They restocked and ran a “Now in Your Size” campaign. Conversions jumped by 19%. Topic & Theme Detection – Structure From Chaos Thousands of mentions across 10 platforms? No problem. Locobuzz organizes chaos, breaking down unstructured chatter into themes like complaints, praise, product feedback, competitor mentions, delivery issues, or campaign mentions. You go from “lots of noise” to “here’s what people care about right now.” Example in action: An electronics brand’s new earbuds were getting reviews but buried in noise. Locobuzz’s topic detection surfaced “battery life” as the key complaint. A quick firmware update followed. Ratings improved, and returns dropped 8%. Command Center – See Everything, React to Anything The Locobuzz Command Center gives you a mission-control view of customer experience, brand perception, digital buzz, and response metrics all in real-time. This is perfect for high-stakes events, launches, or crises; when teams need to move fast, together, and with full context. Example in action: During a flagship product drop, a consumer electronics company used Command Center to track incoming queries, influencer sentiment, and delivery feedback. When one courier partner started trending negatively, they switched routing. Within an hour, saved the launch from a logistics meltdown. Social Intelligence Reports – Insights That Speak CEO Turn all that data into polished, powerful reports that tell stories, not just dump stats. Locobuzz’s reporting engine auto-generates executive summaries, charts, benchmarks, and actionables customized by team or goal. You no longer need to manually build decks to prove your point. Leadership gets insight they can act on instantly. Example in action: A bank used Locobuzz reports to show how campaign sentiment varied by region and persona. The CMO used the

Let’s say you’ve launched your campaign and every social media platform is flooded with conversations about your brand. At such a crucial time, you have to listen to what the feedback is! Tracking likes, shares and impressions is not enough today. Customers, influencers and key influential people might be talking about your brand. You need to capture real conversations, untagged mentions, audience sentiments, and emerging trends. These parameters help in understanding how well the campaign has performed and which key influencers are talking about them. How are brands doing this? It’s simple! Social media monitoring tools are the best way for brands to track their campaign performance and identify influencers relevant to their brand. How Social Listening Tools Enhance Influencer & Campaign Performance Tracking? Choosing an influencer is not about finding a relevant person with a large following, it’s about understanding the potential of how an influencer can impact your brand performance, audience perception, and campaign success.  For Influencer Tracking: 1. Find Authentic Influencer Voices Social listening tools enable brands to identify influencers who are already talking about their industry. You can target influencers who are most popular in your niche and who have the ability to gain trust of your target audience. 2. Measure Real Time Audience Reaction Rather than just counting the number of likes and shares, social listening tools enable brands to:1. Assess what customers are actually saying about an influencer’s collaboration with your brand2. Analyze sentiments if they are positive, negative, or neutral 3. Track Influencer Beyond Tags Some influencers mention brands in their content, while many others do not directly tag them. Social listening tools detect:1. Untagged mention2. Keywords usage3. Indirect references about the brand 4. Identify Influencer Driven Trends Social listening tools enable brands to identify conversations that have been popularized by an influencer campaign. Through this data, brands can:1. Spot emerging trends 2. See how influencers are creating an impact through the trends3. Anticipate future content and product positioning   Instead of relying only on metrics to completely understand the performance of a campaign, brands can identify conversations that are being held on and about the campaign across social media platforms. Social listening tools uncover the richness and context of a campaign, in ways that traditional analytical tools cannot. For Campaign Performance Tracking: 1. Real-Time Monitoring & Feedback Social listening in campaign tracking provides one of the major advantages to brands, where they can monitor the performance of their campaigns in real-time. Social listening tools help brands to: Evaluate engagement on metrics like shares, likes, comments, and sentiments  Find negative feedback and potential PR issues so teams can respond instantly Refine messages mid-campaign, if certain aspects do not resonate with the audience 2. Complete Campaign Performance Analysis Social media listening tools offer brands insights into the quality of interactions, user emotions, and overall tone of the conversations. Brands can: Find out the level of engagement with the campaign message Uncover deeper insights behind the metrics  Determine if the campaign aligns with broader brand positioning 3. Measure Campaign Impact Across Multiple Channels Brands can easily evaluate and analyze the performance of campaigns across multiple digital platforms, such as: Social Media for monitoring mentions, hashtags, shares, and engagements  Blogs and Forums to monitor discussions from bloggers and influencers News & Media to monitor to press coverage, influencer mentions, and public relations 4. Assess Brand Health and Perception Campaigns have the ability to create or shape brand perception. Social media monitoring tools enable brands to evaluate and track their brand health and perception. They can do this by: Determining the audience sentiments  Generating instant alerts on any negative comments or escalating PR crisis  Monitoring influence of campaign on customer loyalty and trust 5. Post-Campaign Insights for Future Strategy Brands can determine the true value of a campaign through the insights it provides post-launch and they utilize this data for future campaigns. Brands can use key takeaways on what worked, what didn’t work, and which aspects of messages resonated most with the audience Brands can track trends set out by the campaign and measure the lasting effect of those trends Insights developed post-launch guide brands for future content creation to maximize impact Among the best social listening tools, Locobuzz is an excellent AI-powered social listening platform. It allows you to discover influencers who are tagging your brand across all social posts. You can address their concerns on priority and protect your brand image. Thus, helping brands stay ahead of public perception and respond before issues escalate. Conclusion Brands need to realize that social listening tools have become a critical part of doing business if they want to stay informed about what’s happening across the internet. Social listening tools allow brands to do so much more than just monitor shares and likes – giving brands real-time insights into what people are saying, feeling, and sharing about their campaign and influencer collaboration.  These tools turn online conversations and sentiments into powerful data for brands. More than just offering data on influencer impact or campaign buzz, these social media listening tools offer direction on what’s right and what’s not. With this kind of technology, brands are not just guessing, but actually listening to conversations and optimizing every move for maximum impact.

93% of customers say online reviews influence their buying decisions. This means that every comment, tweet, or rating will either be a deal-maker or a deal-breaker.  But, here’s the fact: You don’t control that first impression, your customers do. Let’s see how. Every unanswered question, delayed responses, or viral complaints take away the trust of your customers. On the other hand, every reply, resolved queries, and acknowledged feedback help gain the trust and loyalty of your customers. So, no matter how much marketing you do, if your first impression in front of the customers is bad, then nothing will move the needle for you. This is where Online Reputation Management (ORM) becomes non-negotiable for brands. Managing your brand’s reputation online is more than just monitoring, it’s also about managing perceptions, building trust, and turning everyday conversations into brand equity.  Here’s when Online Reputation Management Tools can give brands the visibility they need to act clearly, and turn feedback, good or bad, into actionable insights.  Why ORM Is No Longer Optional for Digital-First Brands! For digital-first brands, online reputation is a must-have. Customers share their thoughts only when they are extremely satisfied or dissatisfied with a brand. So, in a space, where customer perceptions and experiences are a big deal, ORM has shifted from a reactive PR function to a strategic business function. Today, online reputation management tools empower brands to become proactive, responsive, and insight-driven.    Here’s why ORM is no longer optional for brand: ORM ensures your brand’s top search results reflect its strength Online reviews greatly influence trust, often more than brand messaging ORM helps suppress outdated or irrelevant content that could harm your brand’s credibility Brands can amplify positive reviews and actively manage negative feedback with ORM ORM provides 360-degree visibility of your brand and helps find reputational gaps Brands identify loyal advocates and elevate their voices through ORM  Online Reputation Management Tools help brands monitor, manage, and influence perception at scale, all in real-time.  Why Locobuzz is Your Go-To ORM Solution There are a few best orm tools available in the online space. One of them is – Locobuzz. The platform has powerful ORM capability that gives your brand a holistic view of customer interactions. It is reliable and one of the best ORM tools that safeguard your brand’s image and representation by delivering detailed and real-time analytics of your brand.  Let’s Explore ORM Features of Locobuzz Smart Inbox Locobuzz offers a smart inbox for a unified view of all conversations received, whether it’s tickets or mentions, enabling agents to take action on them. It enables: Smarter ticketing for faster resolution No important customer interaction slips through the cracks. With AI and rule-based automation, only meaningful conversations are converted into tickets, cutting clutter and boosting agent efficiency. Clear Progress Tracking & Easy Ticket Discovery Track every customer issue with intuitive ticket status and find what you need in seconds using smart ticket filters by customer names, content, date, or even URLs. Faster Response with Advanced Filtering Prioritize what matters most. Filter tickets by urgency, brand, sentiment, or customer profile and reduce response times. Better Control Over Brand Conversations Easily distinguish between user mentions, brand activity, and actionable items. Know what needs attention and what doesn’t, so your team stays focused on impact.  Ticket Prioritization & Assignment With ticket prioritization & assignment, Locobuzz enables teams to focus on what matters most by automatically tagging tickets by urgency. Tickets are then intelligently routed to the right agents based on expertise, language, sentiment, or platform, ensuring faster resolutions and balanced workloads. Feedback Management Locobuzz makes feedback collection from multiple customer touchpoints and management easy for brands. Customizable feedback or survey forms allows brands to track NPS and CSAT scores to actively gather and analyze customer feedback at scale. These forms are triggered across various touchpoints, simplifying the process of requesting feedback and collecting them into one dashboard. Competitor Benchmarking Locobuzz lets brands monitor competitors and understand how customers perceive them. Brands can compare sentiments, engagement, and responsiveness across platforms. By analyzing competitors’ top-performing content, hashtags, and strategies, brands can refine their own strategies and gain a competitive edge Crisis Management Locobuzz gives real-time visibility and smart alerts, enabling brands to spot and manage potential reputation risks before they escalate. If there’s a surge in negative mentions, brands get notified instantly. With built-in workflows, brands can escalate issues to the right teams quickly and customize alerts. It ensures that brands never miss a critical moment. Workflow Automation Locobuzz enables brands to streamline customer support by automating repetitive tasks. Brands can set up workflows that trigger automatically based on specific conditions. This saves time and ensures consistent replies. With AI-powered responses tailored to your brand’s tone, you can deliver fast, personalized support and allow teams to focus on more complex issues. Conclusion Keep your online presence in check across platforms, view insights and preserve your online reputation with one of the best ORM tools – Locobuzz. The platform empowers your brand to take full control of its online reputation. Spot risks early, engage genuinely, and build a lasting trust.

According to PwC, 86% of the buyers are willing to pay more for a great customer experience. So, if you’re not taking customer experience seriously, then you’re leaving revenue on the table for businesses.  Customer service has become important in today’s digital world. In fact, studies show that 96% of the customers say that customer service is important in their choice of loyalty to a brand.  The way a brand handles customer service today directly impacts whether customers stay loyal or walk away. So, the real question is: How do brands keep up, stand out, and stay ahead?  That’s where a Customer Experience Management Platform (CXM) helps in changing the game for businesses.  Top 6 Benefits of Using a CXM Platform Customer expectations are raised higher than ever, and it’s not slowing down. Brands need a lot more than a customer service tool now. They now need a platform that unifies customer data, automates interactions, and delivers smarter, more personalized experiences. That’s exactly what a Digital Customer Experience Management Platform is built for.  Here’s how businesses can transform the way they connect, support, and grow through a digital customer experience management platform: Centralizes Customer Data for a 360-degree View A customer experience platform provides a comprehensive perspective on the user journey by collecting and unifying customer data from all customer touchpoints. Key Benefits: – Provides a complete customer journey map from first interaction to latest feedbacks – Allows teams to personalize communications Streamlines Communication Across Teams A CX platform guarantees that every department is working on the same data and the same customer insights. Key Benefits: – Supports cross-functional workflows and visibility – Ensures coordination between teams – Provides a consistent brand voice across all channels Automates Repetitive Tasks It enables automation through ticket routing, customer segmentation, and campaign management, allowing teams to focus on high value tasks. Key Benefits: – Reduces human error and manual overload – Increases operational efficiency across functions Provides Customer Insights Having full visibility of feedback and sentiment across multiple channels enables teams to quickly respond, often resulting in better customer satisfaction and retention. Key Benefits: – Analyzes customer sentiment and intent instantly – Gives teams the ability to take proactive measures based on valuable insights Improves Personalization with AI The CX platform utilizes AI to understand customer behaviours and allows organizations to create relevant and valuable connections, ultimately leading to increased sales and loyalty. Key Benefits: – Provides personalized product recommendations and content suggestions – Increases engagement and conversion Betters Your Decision-Making The CX platform enables brands to convert data into actionable insights, exposes trends and pain points for better decision-making and better strategies. Key Benefits:  – Enables trend analysis and performance tracking – Supports faster and more confident decision-making Don’t Believe Us? Here’s How Leading Industries Are Boosting Customer Experiences Using CXM Platforms 1. Retail & E-Commerce Brand: Myntra What they did: Introduced AI-powered tools such as Maya, a conversational virtual influencer, MyFashionGPT, MyStylist, and advanced size-fitting recommendations. Maya interacts with customers in natural language and offers product suggestions from Myntra’s vast catalog based on situation-specific prompts.  Impact: AI features account for nearly 45% of revenue through size recommendations. (Source: Vogue Business)   2. Telecom & Software Brand: Tata Docomo What they did: Launched the first CRM-driven digital campaign in prepaid telecom by leveraging Facebook messaging. This initiative allowed customers with personalized data plans based on CRM data.  Impact: A 10× higher CTR and deep personalization engaging users with tailored communication. (Source: SocialSamosa) 3. E-commerce Brand: Flipkart What they did: Implemented voice search in multiple languages, and integrated AR for visual shopping experiences.  Impact: Flipkart officially rolled out voice search on its core app, supporting 150M+ products and reported over 5 million daily voice queries, citing 3× faster usage in English and 5× faster in Hindi. (Source: Business Today) With fast-evolving customer journeys, brands struggle to keep pace. That’s where Locobuzz comes in. More than just a customer experience solution, Locbuzz is a unified CX Intelligence platform designed to tackle the complexities of modern customer interactions. It empowers brands to understand customers, competitors, campaigns, and influencers, while identifying trends and market shifts to gather actionable insights. With AI-led automation at its core, the platform streamlines customer engagement and automates time-consuming tasks for agents. From scheduling to publishing on all social platforms, Locobuzz makes managing digital experiences effortless. Delivering Better Experiences with CXM A digital customer experience management platform has become the latest and most essential technology for brands today. A CXM Platform has opened a lot of opportunities for brands. Brands can actually cut through the noise, unify conversations, and act on insights that make a difference.  You, too, can turn a good customer experience of your brand into a great one. A CXM platform isn’t just a tool, it’s the foundation for faster resolutions, deeper insights, and truly connected customer experiences. For businesses who are genuinely serious about becoming customer-centric, investing in the best customer experience platform is not a choice, but a competitive necessity.  

For how long will a customer service agent stay active and respond to each and every query manually? Even if the agents start at 7 am in the morning and respond to queries till 9 pm in the evening, they still won’t be able to respond to the questions being asked during off-hours. Sometimes, the quantum of complaints cannot simply be managed even during working hours! So, what happens next? Customers feel frustrated and extremely tired. They lost faith in the brand. You can say goodbye to customer retention in such a scenario. This is why the future of customer service is here. So, don’t be stuck. Just automate it! Automation is the key to solving the problem of manual responses to queries. It can streamline your customer service, improve satisfaction, and free your team members for higher-level tasks. Brands that are still manually responding to customer queries are facing multiple challenges like delayed response times, inconsistent communication across channels, higher operational costs, missed engagement opportunities, and limited scalability. How Manual Responses Are Holding Your Business Back? Let’s take a look at the drawbacks of having a manual customer response agent: Wastage of Time Manually crafting responses takes a lot of time. Each customer query has to be addressed, and this takes a significant amount of time, especially if it’s a repetitive query. As the volume of queries grows, so does the time and effort required to answer them. It becomes a time-consuming process for the brands. Inconsistent Responses Different agents reply in different ways to queries. There is no consistency maintained while answering customers’ questions. This lack of consistency may cause confusion and frustration for customers who prefer reliable information. Human Error Manual responses have a lot of chances for errors. These errors could be due to misunderstanding, fatigue or oversight. Miscommunication or errors could become a matter of frustration for customers and could ultimately damage a brand’s reputation. Employee Burnout & Dissatisfaction Repetitive tasks and longer work hours with no scope for change in the environment could lead to employee burnout. This could also be mentally draining for employees and result in work dissatisfaction. Delayed Responses Human agents can only respond to queries during their working hours. Customer queries go unnoticed when an agent leaves the desk. This could lead to delayed responses, which customers dislike the most about a brand. They will turn to competitors that are more proactive with their communications. Inability to track trends Manual responses do not give brands the scope to track recurring queries or issues faced by customers. Tracking and analysis of trends, common issues, and areas of improvement become difficult. This creates communication gaps and makes the decision-making process slower. Manual responses in customer service, support and other areas of business can create multiple problems for brands. It is high time that brands recognize these inefficiencies and take action to solve them. Beyond The Basics: What Customers Expect Today Today’s customers expect seamless and interactive communication with brands. With multiple communication channels like social media, emails, live chat, and messaging apps, customers want brands to respond quickly to their queries. They anticipate that, with technology available today, brands must address their inquiries within minutes instead of taking hours or a whole day to reply.  Modern customers today not only demand speed and consistency from brands but also a higher degree of personalization and excellent Customer Response Management.  Here’s a breakdown of what modern consumers expect from brands today: Instant Responses: Reply within minutes and not hours or a day. Real-Time Support: Provide them with solutions in real-time. 24/7 Customer Service: Customers expect round-the-clock availability. High Personalization: Modern customers value highly personalized interactions based on their preferences and needs. Omnichannel Availability: Consistent interaction through various channels – social media, email, live chat, messaging apps, etc. Data Privacy & Security: Maintain transparency and responsibility with personal information Turning Automation Into An Unforgettable Customer Experience Automation is a game-changer for businesses. It helps brands solve the problem of manual responses easily and provide end-to-end customer service. Let’s understand how automation helps: 24/7 Availability & Instant Responses Automated systems, like AI-powered chatbots and virtual assistants, provide instant responses to customer queries at any time of the day. These systems do not let your brand sleep. It reduces delays in responses and ensures that customers get quick solutions to their problems. Cost Efficiency Due to the automation of responses, the cost of recruiting a larger customer service team gets eliminated. Unlike manual responses, which depend largely on agents, automation maintains a higher level of quality in every interaction and thus eliminates human error. Handle Multiple Queries Automated systems handle large numbers of customer queries all at the same time. It ensures prevention of bottlenecks and delays of any sort especially during peak times. It does not let brands miss out on any opportunity. Data Collection & Analysis Every interaction with the customer generates data that becomes useful to businesses. Automated systems collect this data and analyze customer behavior, most common queries and areas that require immediate attention. Personalized Services An automated Customer Response Management system stores customer histories and preferences of the customers. This data helps brands to personalize the interactions with customers. Conversations are tailored more specifically to each customer improving the overall customer customer experience. Ready to Automate? Here’s How To Start Automating Customer Queries Automation of customer queries seems like a big task. But, with the right tools and approach, a brand can effectively integrate a completely automated Customer Response Management system. Here’s how brands can begin this process: Evaluate Customer Service Needs Brands can start by assessing the amount and types of customer queries they receive. Identify common queries that could be easily addressed through automation. Queries like order status, shipping status or invoice generation can be easily automated. It is advisable to automate tasks that are repetitive and require fewer human interactions. Set Clear Automation Goals Before automating tasks, define the goals that your brand needs to achieve through automation.

Trends on social media change faster than attention spans can settle. Staying ahead and keeping up with these trends becomes a stressful matter for brands.  One day, you’re figuring out a new trend and publishing your content based on that, and, within 48 hours, the once-trending event has now become old news or history. Spotting content trends in real time has become important if businesses wish to stay in the competition. Trending content is the force that drives customers to a brand’s page, increases engagement, and boosts conversions.  But, how can you stay on top of trends when they seem to evolve faster than you can create content? That is when Visual Listening and Instagram Insights become powerful for businesses.  Let’s first understand why content plays such an important role for brands: The Unseen Force: Why Content Drives Digital Win Content is an integral part of marketing for brands. Businesses need relevant, trending content to promote their products and services. Whether it’s Instagram, YouTube or a brand’s website, content is a core driver of success. Let’s take a look at a few reasons why content matters: Drives Brand Awareness To increase brand visibility, well-crafted content is important. When your content resonates with your target audience, it gets shared and, thus, increases brand awareness. Relevant and trending hashtags help your content appear in front of the right audience, making it viral. Establishes Trust and Credibility Good quality content relevant to your industry positions your brand as an expert. If your content is educational and creates knowledge for customers, it makes your brand look credible in the eyes of your target audience. When your content helps customers solve problems and answer questions, it creates a trusted voice for your brand. This eventually gets converted into customer loyalty and sales. Engages Audience and Encourages action As much as the content has to be informative and entertaining, it must be compelling enough for customers to take action. Whether it’s a website visit, signing up for a newsletter, making a purchase, or simply sharing content, it must drive action. A rich content-driven post prompts a purchase action from the customers. Drives SEO and Organic Reach SEO ensures that your content reaches the right target audience. To drive SEO, good quality content is everything. Search engines indexes and ranks pages that have relevant, trending and keyword driven content. A well-optimized content automatically drives SEO and builds customer base organically. Encourages Community Building Community Building is the strongest part about creating content. It brings like-minded individuals together to foster growth and success. When you create content that resonates highly with your target audience, they share it, comment on it, and become a part of the whole conversation. This fosters a sense of community. Customers have a habit of scrolling through Instagram or other social media pages. They don’t spend more than 10 seconds on a content, unless it’s trending or relevant to them. To gain the attention span of customers for longer than just seconds, traditional listening is no more an option. Brands need to engage in Visual Listening. Let’s understand what visual listening is: What is Visual Listening? Visual listening is a process of observing and interpreting the visual elements that customers are interacting with across online platforms. Whether it’s photos, videos, graphics or designs, if it is visually appealing to the audience, it becomes an important part of the content.  Visual Listening finds out those visual clues that resonate best with the customers and how those clues are consumed by them.  How does visual listening work? Visual Listening tracks and analyzes the visual content that is gaining maximum attention within your target customers or industry. These visual elements include: Color Palettes Specific colors that are dominating the content that’s being shared or saved? Types of color palettes used, bright or dark colors? Content Format Which content format is gaining more attention? Whether it is videos or static posts, carousel posts or multiple frames. Visual Themes That is gaining more attention, whether it is nature-themed, vintage, educational. Hashtags & Trends Tracking trending hashtags and popular content trends that are being used the most by customers. Visual trends speak louder than words. A keen eye/ear for details is necessary to understand the content trends that are trending in the online space. Visual Listening becomes the key for brands to stay consistent and relevant. Instagram is a far more useful tool than just posting photos, reels or stories. Paired with Visual Listening, Instagram Insights becomes a powerful tool to track engagement, identify emerging trends, and optimize content strategy accordingly. With Instagram Insights, turn data into powerful strategies to stay ahead of the trend. What are Instagram insights? Instagram insights is a built-in analytics tool that provides detailed information on how well your content is performing. It allows business profiles and creators to track and measure key metrics such as reach, impressions, engagement, demographic profile of the followers, and a lot more. With the help of this Instagram analytics tool, brands can: See the best performing posts, most engaged with reels and stories in the form of likes, comments, shares, saves, and interactions Track audience activity, when they become active and what type of content resonates with them  Tailor content based on the demographics of your followers Instagram competitors analysis is another important factor for brands looking to stay relevant and outsmart competitors in the digital space. While Instagram insights provide brands with valuable data on their own content, competitor analysis provides brands with impactful data on rivals’ content. By understanding what the competitors are doing right or wrong, brands can optimize their content and strategies based on those insights.  With Instagram analytics tools, brands can: Identify key competitors Track hashtag usage Analyze top performing content Frequency and timing of the content Type of content trends being followed Combining Visual Listening and IG Insights to Spot Content Trends Combining visual listening and IG Insights is how forward-thinking brands stay relevant on trending topics. The synergy between the two

A study conducted by Deloitte uncovers that 80% of consumers expect personalized experiences tailored to their local context. Yet, most brands still look at feedback from a countrywide point of view. Thus, missing critical insights that individual locations can offer. Each outlet of your brand is a gold mine of data and customer-centric touchpoints that can unlock new revenue and growth opportunities.  This is where Location Profiles transform your approach. It offers a centralized, real-time dashboard of every outlet’s Google My Business (GMB) & social media mentions, reviews, and customer feedback. Thus, empowering you to pinpoint and resolve issues precisely where they occur. Because in today’s hyper-connected world, staying local truly matters. And with Location Profiles, you’re equipped to protect your brand’s reputation and revenue at the most granular level. The CX Disconnect Between HQ and Local Stores While your central team at the HQ is strategizing and busy tracking complaints & reviews, there’s something happening at the local level that they’re completely unaware of. In today’s day and age, 76% of consumers look at online presence before physically visiting a business. This is the importance of managing local stores. Some key drawbacks that your brand currently might be facing are What you might be missing: Local-Level Challenge Impact on Brand Reviews and complaints go unnoticed at outlet level Customer trust is damaged before HQ even detects the issue. Competitors respond faster to Google reviews at local outlets They gain more visibility and foot traffic, while your brand falls behind. Poor experience at one location Tarnishes the perception of the entire brand, despite overall HQ strategy. Undetected patterns like rising complaints or dropping ratings in a region Leads to revenue loss before action can be taken. Generic responses to specific local issues Customers feel unheard, leading to frustration and churn. High-performing branches build loyalty, but under-monitored ones erode it Inconsistent CX leads to long-term brand trust issues. What Locobuzz Location Profile Can Unlock for You! Location Profile by Locobuzz turns every outlet into a smart CX hub so that you never miss a complaint, a compliment, or a competitor’s move, no matter the pin code. Here’s everything you can unlock with Location Profile. Central Command, Local Control Unify outlet-level CX into one real-time dashboard – empowering local teams to act fast while your HQ stays informed. Competitive & Internal Benchmarking Compare outlets with each other and local competitors to spot stars, stragglers, and trends. Geo-Tagged Customer Intelligence Merge reviews, surveys, and social buzz into location-wise insights that reveal where you’re winning or losing the CX battles. Instant Alerts & Faster Responses Never let a bad review fester. Get notified in real time so your teams respond before it affects ratings. AI-Powered, On-Brand Replies Automate personalized responses to reviews and social mentions while maintaining tone, accuracy, and empathy. Boost Local Search Rankings Outlets that reply quickly and engage well rank higher in Google Maps – driving visibility and conversions. Govern at Scale with Local Accountability Assign outlet-level roles, automate SOPs, and hold every store, whether franchise or owned, accountable for customer reviews. Maximize ROI on Every Campaign Whether it’s a Diwali promotion in Surat or a launch in Hyderabad, track how customers are responding, location by location. Success Stories, Geo-Mapped and Delivered! Don’t believe us? Just ask the brands who stopped guessing and started geo-tracking their CX. Leading Automotive Giant Challenge With over 1200 dealership locations across India, the automotive giant faced a growing gap in consistent customer experience. Disparate response times, uneven quality of replies, and lack of unified service standards were eroding customer trust – especially across social and digital channels. Solution Locobuzz deployed SLA-driven Generative AI response systems across 200+ high-traffic showroom locations. With centralized monitoring and intelligent automation, every dealership began operating on the same high-performance playbook – ensuring consistent, on-brand customer communication at scale. Impact Response Time improved by 87% Faster replies, fewer drop-offs, and smoother customer journeys. Customer Satisfaction (CSAT) jumped by 32% Customers noticed the difference—and rated it higher. Global Coffee Chain Challenge Multiple feedback touchpoints – online reviews, in-store comments, and app ratings – made it difficult to get a clear view of customer sentiment. With no unified system in place, valuable insights slipped through the cracks, and there was no structured way to retain or reward loyal customers. Solution We rolled out QR-based real-time feedback across high-footfall urban outlets. Customers could instantly share their experience with a quick scan – no app, no friction. Behind the scenes, this feedback triggered smart loyalty workflows: thank-you messages, surprise rewards, and tailored offers based on customer sentiment and visit history. Impact Repeat Visits ↑ 45% Customers came back more often, driven by instant recognition and personalized incentives. Feedback Volume ↑ 215% Easy access and real-time responsiveness made more customers want to engage. Indian Cosmetics Brand Challenge Customer feedback was all over the place – scattered, siloed, and barely making it to the top. Visibility at a central level? Minimal. Solution Introduced hyper-local engagement across 500+ salons – while giving the central team a bird’s-eye view. Real-time insights, faster fixes, and happier customers. Impact NPS soared by 22 points 95% Service Recovery Success fast, effective, and consistent. Who Needs This? If you’re in one of these roles, Location Profile can be your new superpower: Leadership & CX Heads Drive strategic customer experience improvements with deeper insights with Location Profile. Manage multiple locations and track individual outlets performance. Regional & Zone Managers Monitor performance across locations and make data-driven decisions that keep your regions running smoothly. Digital Marketing Leads Optimize local presence on Google My Business, Maps, and reviews to boost brand reputation and foot traffic. Franchise Owners & Multi-location Operators Ensure consistency and quality in customer experiences across your entire network. Operations Teams & Store Managers Connect customer feedback directly to in-store processes and SOPs for continuous improvement & boosting the branch growth. Turn Every Outlet into a CX Powerhouse with Location Profile In the era of hyper-personalized experiences, Location Profiles brings you the precision

Timing is everything when it comes to customer experience. Miss a mention, delay a response, or overlook a review, and you might lose more than just a moment. Today, when our average attention span has dropped all the way to only 8 seconds, brands no longer have the luxury to respond slowly. Every customer interaction is a window of opportunity or a risk. And, the speed at which that window opens and closes determines the outcome. Processing over 55 million customer data points annually and delivering real-time insights in under 15 seconds, Locobuzz combines speed with precision at scale. It’s more than just a platform that listens – it responds faster, understands deeper, and scales wider, ensuring your customer experience is always a step ahead. We bring precision to every customer touchpoint – shaping experience, one interaction at a time! Let’s take a closer look at how Locobuzz is engineered to deliver speed, accuracy, and scale as a default, not a feature. Speed That Puts You On The Map Before You Even Notice When a customer tags your brand, leaves a review, or comments on your post, there’s a small, critical window to respond. At Locobuzz, we ensure that this window is 15 seconds – from the moment the mention is made to the moment it’s fully enriched and ready for action by your team. Here’s what’s happening behind the scenes: Scale That Proves the Platform’s Power Locobuzz isn’t just built to listen, it’s built to listen at scale without compromising on speed or efficiency. Here’s the volume that the platform recently processed in a month: Metric Monthly Volume Mentions Captured 3.74+ Cr (37,475,697) User Mentions 3.42+ Cr (34,198,233) Brand Posts Tracked 32.77+ Lakh (3,277,549) Tickets Created 28.64+ Lakh (2,864,955) Tickets Closed 19.97+ Lakh (1,997,414) Replies Sent 12.15+ Lakh (1,215,290) Unique Customers Interacted 5.03+ Lakh (503,318) These numbers are not projections, they’re actual platform usage volumes. But, how does Locobuzz handle this kind of traffic seamlessly? Auto-Scaling Infrastructure The platform dynamically adjusts compute capacity during volume spikes. No human intervention needed. Whether it’s a PR crisis or a festive season campaign, Locobuzz keeps up. Microservices Architecture Each service – routing, analytics, enrichment – runs independently. If one encounters a load, only that part scales up, keeping the rest lean and efficient. Thread Management to Eliminate Bottlenecks With advanced thread pooling using T-3459 configuration across secondary servers, Locobuzz avoids thread starvation even under extreme concurrency, enabling peak load handling with zero slowdowns. Zero Downtime Experience This architecture ensures no single point of failure. Real-time performance stays stable even under peak loads. Backed by Enterprise Grade Architecture The platform is built on a backbone of over 400 SQL Server databases configured with AlwaysOn Availability Groups, ensuring built-in failover. If any node fails, another takes over instantly — there’s no room for disruption. Accuracy That Brands Can Trust Speed and volume are meaningless without accuracy. What makes Locobuzz dependable is its precision-first approach: Enrichment Quality Benchmarking: Each enrichment model (sentiment, topic, intent) is benchmarked for <300ms performance and high-confidence outputs before being deployed. Contextual Intelligence: The platform goes beyond keyword analysis. It considers user history, platform tone, language nuances, and prior sentiment, making insights more reliable. Learning Loop: Agent outcomes, customer reactions, and ticket trends are constantly fed back into the engine, making the system more intelligent over time. Low-Latency Querying with Redis Caching: To maintain real-time speed even at scale, high-frequency queries are cached using Redis, which eliminates repetitive database hits and dramatically improves response latency. Side Quest: A Migration Story That Speaks Volumes About Our Efficiency Locobuzz’s platform isn’t just high-performance on paper, it’s been tested under extreme conditions multiple times. Let’s look at one such instance – During a major infrastructure migration, cloud engineers estimated it would take ~45 days to move 48 terabytes of live data, with up to 5 days of downtime. The Locobuzz team completed it in just 2 days, and with zero downtime. It was proof of solid performance under extreme pressure. The agility wasn’t just technical, it was cultural. Locobuzz Is Made for the Moment & for Faster CX With all systems built for speed, accuracy, and scale, brands using Locobuzz achieve: 45% faster response times Intelligent ticket routing with full enrichment Real-time campaign sentiment tracking Customer trust built through timely, relevant engagement Everything is designed to ensure that brands never miss a moment. Your customers don’t wait. Your insights can’t lag. And, your responses must be smart and fast. Locobuzz is built to power this level of performance, every single day. From crores of mentions to individual customer interactions, Locobuzz makes speed, accuracy, and scale not just possible, but effortless. It’s in our DNA!

It’s 3 AM. Somewhere, a customer vents their frustration over a missed refund. In some another city, another customer is stuck mid-transaction as your fintech app experiences an outage. Meanwhile, a celebrity tweet about your brand has just gone viral, and suddenly, thousands are talking. For most platforms, this is the perfect recipe for chaos. For Locobuzz, it’s just another day. Because, while the world scrolls, complains, and celebrates, Locobuzz is, always, quietly orchestrating billions of customer experience operations in the background – 55 billion data points every year to be precise. Unseen. Uninterrupted. This is how we engineered the impossible: A platform that doesn’t break, even when the internet does. Our tech stack is fully equipped to tackle every curve ball thrown at us – ensuring the platform is up-and-running with same speed, efficiency, and scale! What It Takes to Keep the World Talking (Without a Pause) Every hour, Locobuzz’s platform is in action, quietly powering seamless customer experience across industries. We process, on average, every hour: ~50k brand mentions ~4k customer tickets ~2.7k ticket resolutions 1.2k automated responses And over the course of a month: 75% reduction in manual effort with the help of Gen AI 3.7 crore+ mentions tracked and analyzed 3.4 Crore+ user comments processed 28Lacs+ successfull tickets resolved It doesn’t matter if it’s festival season, a product recall, or a crisis in real-time. These numbers stay consistent because our systems never slow down.  We’ve built it to endure, scale, deliver, & recover before anyone notices. Platform Uptime Isn’t an Option for Us, It’s the Expectation. Today’s consumer is impatient but loyal, distracted but outspoken. That’s a volatile mix. If a brand doesn’t respond quickly, the sentiment shifts. If the systems crash during peak hours, trust takes a permanent hit. So, for us, zero downtime isn’t just a number to hit. It’s about enabling brands to show up for their customers – consistently, clearly, and in real-time. That promise requires a sophisticated, multi-layered engineering system humming beneath the surface. “You can’t build assuming everything will work all the time. You’ve got to build knowing something will break, and it’s okay. All you have to do is take proactive steps to prevent it. But, when you’re the platform brands trust to engage with their customers, going dark isn’t an option. That’s why we’ve built Locobuzz to be resilient by default. We plan ahead, test hard, and move fast. Because, if a brand needs us and we’re down? Then we’ve missed the whole point. Staying up-and-running, 24×7, is a non-negotiable for us.” Nitinn Aggarwal CTO & Co-Founder – Locobuzz The Technology Stack That Powers an Unstoppable Platform Lorem ipsum dolor sit amet, consectetur adipiscing elit. Ut elit tellus, luctus nec ullamcorper mattis, pulvinar dapibus leo. Our platform may look effortless to the end user, but under the hood, it’s a carefully tuned machine built for non-stop performance. Here’s how we stay resilient, fast, and ready – no matter what traffic spike or crisis comes our way: High Availability Architecture With over 400 databases running within SQL Server AlwaysOn Availability Groups, our platform has built-in failover capabilities. If any node encounters a problem, another takes over without delay. There is no single point of failure, and there never will be. Kafka-Driven Real-Time Ingestion Information flows in from every direction: social platforms, chatbots, web feedback, and third-party reviews. With Kafka at the heart of our ingestion pipeline, every event is captured and queued for action—in real time. Thread Management to Prevent Bottlenecks We implemented the T-3459 configuration on our secondary servers to eliminate thread starvation. This ensures peak load handling without a dip in performance. When volume spikes, our system doesn’t stall. It expands. Redis Caching for Instant Responses Some data points are queried hundreds of times. Redis allows us to respond without hitting the database every time, reducing latency and accelerating user interactions. Constant Query Optimization Performance isn’t a one-time achievement. Our engineering teams continuously audit, tune, and rework stored procedures. We remove Row-By-Agonizing-Row (RBAR) logic, monitor logical reads, and streamline execution paths. Blazing Fast Search Capability Our Full-Text Search engine ensures that users can instantly find mentions, keywords, and tags across millions of records. CONTAINS and FREETEXT queries return results before your finger leaves the enter key. Constant Query Optimization Performance isn’t a one-time achievement. Our engineering teams continuously audit, tune, and rework stored procedures. We remove Row-By-Agonizing-Row (RBAR) logic, monitor logical reads, and streamline execution paths. Blazing Fast Search Capability Our Full-Text Search engine ensures that users can instantly find mentions, keywords, and tags across millions of records. CONTAINS and FREETEXT queries return results before your finger leaves the enter key. Bulk Insert Operations to Handle Data Load We don’t trickle data in. We batch it, process it through staging tables, and minimize overhead using optimized bulk operations. It’s faster, leaner, and more sustainable under pressure. Adaptive Schema Design Our table structures evolve with the business. We proactively redesign schema, apply archive strategies, and ensure indexing is tailored to real workloads. This keeps data fast-moving and manageable. Self-Healing Application Layer If a part of our app stumbles, it’s diagnosed and recovered automatically. Load balancers reroute traffic, IIS recycles intelligently, and health checks run silently in the background to ensure continuity. Critical Alerts Sent Directly to Engineers Our alert system isn’t just email-based. We use Telegram for immediate, attention-grabbing alerts that skip inbox clutter and reach the people who can act – fast. What This Means for Brands in the Real World Imagine a product launch that goes unexpectedly viral. Thousands of mentions start flooding in. Your social listening dashboard detects the spike. A sentiment shift begins. A few users share product glitches. Panic? Not on our watch. Our platform recognizes the pattern, assigns severity, alerts key teams, and pushes templated responses to triage the situation. Meanwhile, your human agents step in with empathy and precision. The result? A situation that could have gone south turns into a moment of brand strength. Because, behind the scenes, Locobuzz

Whenever a customer visits a website, they can be greeted in 2 different ways through a chatbot: Hello, I am your assistant for today. How can I help you? Hey there! So glad to see you today. Thanks for stopping by! If you need any help finding something, just ask. We’re here for you! These two greetings create very different customer experiences. Most businesses prefer the second approach because it feels more approachable and builds a stronger connection with visitors, encouraging them to stay longer on the website. Here’s what that means in practice. By giving your chatbot a brand voice, your brand can really stand out. This can be your USP! Fun fact: 87.2% of users have positively rated their chatbot experience, with voice and tone playing a crucial role in user experience and satisfaction. Chatbot marketing is a powerful strategy used by businesses to deliver solutions to the customers’ problems. Instead of focusing solely on traditional marketing channels like emails, brands are increasingly making use of chatbots to deliver responses on time. Now, before we dive into why your chatbot needs a brand voice and how to build it, let’s take a look at what a brand voice is for your chatbot. What is a Brand Voice for your Chatbot? In the context of a chatbot, a Brand Voice is a unique tone, style, and personality that your chatbot uses to connect with your customers. The values of your brand are reflected in the way your chatbot interacts with your customers. The way you speak to your customers through the chatbots reflects the value of your company and why customers should choose you over the competition. Your customers expect your brand to communicate in a certain way. The choice of words and the writing style must be influenced by your brand.  Now, let’s take a detailed look at why your chatbot needs a brand voice. Why Does Your Chatbot Need a Brand Voice? Chatbots are the most effective way to handle communication with your customers. From simply answering questions to helping customers through complex tasks, chatbots are helpful at every step. However, as effective as they are, there is a way in which normal communication can be turned into an interactive and interesting conversation. This is where having a brand voice for your chatbots becomes essential.  Chatbot marketing makes use of automated chat systems powered by AI to engage with customers, promote products and services, and guide users through various tasks. Unlike traditional marketing, chatbot marketing becomes a two-way communication with your customers. Listed below are a few compelling reasons why you should give your chatbot a brand voice: Creates a Human Experience: Chatbots are often too robotic and impersonal. They need to be made more interactive and brand-friendly. A humanized chatbot creates more engaging conversations with customers. The tone and style of the conversation become more interactive. This makes the customers feel more comfortable and improves their overall customer experience. Generates Consistency across Customer Points of Contact: There are various communication channels of your brand where chatbots are installed for your customers. Generating consistency in the tone of the chatbots across all the channels is important. If the tone is inconsistent across various platforms, this may create confusion for the customer. Most times, customers recognize your brand purely by the way your communications have made them feel about you. So, the more consistent you keep your communication, the better the chances of your customers remembering you. Enhances Customer Engagement: An interactive chatbot enhances customer engagement and makes the customer more likely to communicate with the chatbot. The satisfaction level of the customer increases as chatbots become more engaging.  Differentiates your Brand from your Competitors: A unique chatbot having a distinct brand personality becomes a USP for the brands. Customers are more likely to see this distinction, as it largely depends on customer service. Helping customers strengthens your brand position. Builds Trust and Emotional Connection: Customers are humans at the end. They look for brands that will connect with them and make them feel heard. Chatbots having a unique brand voice help brands create this trust and connection with their customers. How To Build a Brand Voice for Your Chatbot Define brand’s core identity:  A brand’s core identity goes beyond logos, taglines, and visual elements. You can start by identifying the core values that create an identity for your brand. Without a core identity, a brand can feel inconsistent or easily forgetful. So, ask questions like What does your brand stand for? What are your mission, vision and values that define your brand’s identity? Understand your customers: Equally important is the part where you understand your customers. Match your target audience’s personality with your brand. This becomes very important in order to connect with your audience. Chatbot marketing has the ability to gather actionable insights to understand the needs of your customers. It conducts a behavioral analysis of your customers and identifies trends in those behaviors.   Include elements of conversation: In the chatbot, incorporate elements that are very human and not robotic. A few examples would be to incorporate greetings, questions, providing information, verification, apologies, and suggestions. Interact through engaging questions like: Are you shopping for yourself or someone else? What products are you looking forward to buying?   Create a personality and set the tone: With the help of brand identity and target audience, make use of elements and create a personality in which the communication between the chatbot and the customer will take place. Be it formal, informal, casual or professional. Set the tone of the conversation based on the brand’s personality. In chatbot marketing, your chatbot should speak like your brand, understanding your customers and reflecting your values.   Build a conversational script: Install conversational dialogues in the script. Keep your responses clear and concise. Make the conversation as helpful for the customers as possible. Most importantly, make sure that the responses help find solutions to the customers’ problems. Businesses need to make

Imagine waking up and finding out that your brand is popular on every social media platform, but for all the wrong reasons. A customer’s negative tweet about your brand went viral, or a complaint brought down your brand’s reputation overnight. You will be left wondering how you could have seen it coming. This is where Artificial Intelligence steps in. AI becomes your brand’s fastest responder in times of crisis. For a long time, businesses have faced the challenge of not being able to resolve crises. But ever since the rise of AI, a number of business operations have become easier to manage.  In the context of social media, a crisis occurs when negative information or comments about a brand start to rapidly spread across various social media platforms. Such information has the potential to harm the brand’s public image across the internet. The question here is, how does AI help during this crisis?  Let’s take a look at that: How AI Can Help with Crisis Detection AI has a significant role in crisis detection. It helps businesses identify the possibility of risk beforehand so that it does not turn into a disaster. It reminds businesses to resolve issues before they turn into a problem for the company. Here’s a breakdown on how AI does this: Real-time Social Listening AI-powered social listening tools monitor a large number of conversations about a brand that take place on various social media platforms. These tools monitor brand mentions, negative and positive comments or feedback, hashtags, and any potential mishaps across social media platforms. Sentiment Analysis AI uses Natural Language Processing (NLP) to understand the emotional tone and sentiments of the customers. This language processing model helps in understanding whether the sentiments are positive, negative or neutral. It flags the negative sentiments of the customers, indicating areas where businesses need to make improvements. Irregularity Detection AI-powered tools detect any sort of irregularity on the social media platforms of the brand. These tools learn typical activity patterns and detect any abnormality on the platforms. This alerts the businesses to notice the problem before any crisis occurs. Automated Responses Communication is a crucial requirement during a crisis. AI tools help businesses generate automated responses to common queries and complaints. This helps businesses provide immediate attention to an issue. So far, we’ve understood the role of AI in crisis detection. Now, let’s take a detailed look at the ways in which AI strengthens Social Media Crisis Management. The Role of AI in Strengthening Social Media Crisis Response Artificial Intelligence for Social Media Management has become the need of the hour.  Businesses are increasingly using AI for Social Media. AI has become a powerful tool for: Prevention,  Management and  Recovering from a Social Media Crisis. Let’s break down the methods to get an idea of how AI strengthens social media crisis management based on three key parameters. A. Prevention: Identifying Threats Before They Escalate AI helps businesses in detecting threats or any issues before they escalate and become irrecoverable. Early detection of a crisis saves businesses from a public disaster. How does AI do this? Consumer Behaviour Analysis: AI models predict how consumers would respond to a particular campaign or an ad post before it is published on the internet. Content Risk Analysis: AI conducts an analysis of the content before posting it online. It identifies what type of content would create a risk factor or might come out as controversial for the audience. Predictive Analysis: With the help of past reports of the audience, AI models predict what content would work best for the brand and the audience. B. Management: Responding Quickly and Strategically Once a crisis hits a business, AI takes over and helps businesses manage the situation quickly and strategically. Let’s take a look at how AI does this: Listening to the customers: AI scans all social media platforms and identifies the cause of the crisis. It tracks platforms where the brand is tagged and monitors conversations across all the platforms. Conducting sentiment analysis: AI conducts a sentiment analysis to understand the emotions of the customers. It interprets not just what customers are saying but also how they are feeling. Looking for Influencers and Networks: Influencers have become a trend. Audiences get influenced by what influencers are saying about a brand on various social media platforms. AI for social media tracks which influencer is talking about the crisis and whether they are talking in favour or against the brand. AI also tracks how the information is spreading across social media platforms. Detecting Misinformation: AI helps businesses in detecting false information being spread across the internet. It flags such misinformation and alerts brands to take immediate action to clear it. C. Recovery: Learning, Adapting, and Rebuilding Trust Once the crisis is managed, the next crucial step is to recover from that crisis. Artificial Intelligence for social media provides a well thought out process to recover from a crisis. Post-crisis evaluation: AI tools generate reports on how the customers are responding towards the change of events. The reactions of audiences are noted to get ideas from the customer perspective. Reputation Tracking: Once the crisis is settled, AI tracks the reputation of the brand across different social media platforms. It monitors whether the ongoing sentiments and perceptions of the public towards the brand are improving or not. Crisis Playbook: AI models learn from every crisis that takes place in business. It maintains a detailed record of what worked during the crisis and what was not useful. This way, AI helps social media refine its strategies to avoid a crisis in the future. AI and Social Media Marketing: Collaborative Opportunities To Prevent Crisis Social Media Marketing is progressing fast, and Artificial Intelligence has helped social media gain importance. AI in Social Media Management has been used widely by businesses today. It has helped in significantly improving relationships with customers. Social media’s collaboration with AI is a powerful tool. It helps businesses unlock various new opportunities. Let’s understand how AI

Building a product is not easy. Sometimes, you build a fully functional product and then realise that your customers don’t like it. This is a nightmare for every product team/ business. A product journey begins by asking: In what ways is this product fulfilling the needs of your customers? Is this product truly the solution to your customers’ problems? This is where Sentiment Analysis Tool enter and become an invaluable asset for businesses. These tools are like secret weapons for product teams if they want to know exactly how the customer feels about their product. Sentiment Analysis Tools are no guesswork, they actually help you untangle the emotions behind every comment and turn the social conversations into valuable insights for businesses. What is Sentiment Analysis? Sentiment Analysis software is a technology that uses AI or machine learning to understand and interpret the emotions of the customers behind every comment. It detects emotions of the customers on three criteria: Positive – Neutral – Negative To determine sentiment, the tool follows three main steps: TextAnalysis The comments, feedback, and reviews are analyzed. Emotion Detection The software then tries to read the emotion of the text. User Classification The emotions are then classified into positive, negative, or neutral. Sentiment Analysis software reads between the lines of what the customers are truly saying about the product. How do Sentiment Analysis Tools help in building a product that people actually want? Sentiment Analysis Tools are a game-changer for product teams. They help them build the product that the customers have been searching for. Let’s take a look at how these tools help product teams to build a product that people actually want: Listen to the voice of the customers (VoC) Listening to the customer is an important aspect of business. Only then, will they come to know about the perceptions of the customers towards their brand or product. Every comment, review, or tweet is important to be seen and worked upon. Sentiment Analysis tools look deeply into these conversations to tell you the exact emotions of the customers. These insights provide the product teams with real-time feedback on their product and any improvements that may be required. Detect Pain Points Early Sentiment Analysis Tools help you identify the recurring problems that your customers are facing on a daily basis. This way, the product team can identify the pain point and work towards making improvements in the product. These tools continuously monitor the platforms and give instant alerts to the product teams regarding any issues faced by your customers. Focus on product features Through sentiment analysis tools, businesses can identify specific or special features that customers are looking for in an ideal product. With the help of these insights, product teams can work on developing those unique features tailored specifically for your customers. Conduct Test Marketing To Improve User Experience To get an early idea about the ideal product for your customer, businesses can also launch a dummy model of their product. This dummy model is launched for a specific audience and sentiments are collected based on the targeted public’s reaction. Sentiment Analysis of the dummy model is conducted to find out the improvements to be made on the actual product before launching it in the market. Track Competitors’ Success or Mistakes Your competitor might be launching a new product which could be similar to your product. You can track the launch of your competitor’s product and identify areas or features that were highly liked or disliked by customers. Conduct a sentiment analysis of customers to detect features that created a positive sentiment. Businesses can also identify features that created a negative sentiment from the customers. Product teams can take advantage and fill these gaps. Track Product Evolution When product teams introduce new features, updates, or fixes, sentiment analysis tools can help teams identify whether these changes are improving customer experience. If these changes create a positive sentiment, then it’s a good indication. However, if negative sentiments are created, then product teams need to dig deeper and find out where they went wrong.  What Every Product Team Should Know Before Using Sentiment Analysis Software Let’s take a look at a few essential practices for product teams that are actively using sentiment analysis software: Monitor feedback daily Product teams should monitor the feedback of the customers across various platforms on a daily basis. This will help teams in staying alert on any negative comment that pops up on any platform. Act Quickly Respond quickly to any query or negative feedback of the customers. These queries or feedback may highlight important issues that require immediate attention. Track sentiments over time It is essential that the sentiments are tracked over time and not just initially during the launch. It will help teams get an idea whether the features are having a desired impact or not after 3-4 years of launch. Maintain a balanced approach Keeping track of negative sentiments is important but it is also necessary to track the positive sentiments. This will help product teams to identify areas that are working well. Keep customers informed Address your customers’ problems publicly. Give them constant updates on the new features or added benefits introduced in the product. In the end, they are the ultimate users of your product. Conclusion Sentiment analysis has become essential for product teams aiming to build experiences that resonate deeply with their users. By capturing and interpreting customer emotions across reviews, feedback, and digital conversations, teams can go beyond guesswork and make decisions rooted in real, actionable insights. It is not just about knowing what customers say—it is about understanding how they feel and why it matters. Locobuzz brings this power into your hands with real-time sentiment tracking, unified data, and intelligent automation. When customer sentiment becomes part of your product workflow, you move faster, build better, and stay ahead of the curve. If delivering thoughtful, data-backed experiences is your goal, then now is the time to elevate your strategy with sentiment analysis that actually

Did you know? A study conducted by XM Institute states that consumers with positive emotional experiences are 15.1 times more likely to recommend the brand to customers and 8.4 times more likely to trust the company.  While many focus on likes, shares, and comments to be the metrics of ‘sentiment analysis,’ the truth is that they rarely communicate what customers are really feeling about your brand. Sentiment analysis using machine learning, in today’s day, helps brands understand and act on customer feedback across an array of platforms. It can be detected via support tickets, call transcripts, surveys, product reviews, etc.  Many sentiment analysis platforms like Locobuzz help brands understand how customers really feel about their overall experience with the company. How Sentiment Analysis and Customer Experience Are Connected Understanding what customers are saying is not an easy task. You need to listen to what they are feeling and respond accordingly. A gap in understanding can affect your customer loyalty. Let’s understand more about how sentiment analysis and customer experience are connected. How Sentiment Analysis Detects Emotional Nuances in Interactions Sentiment analysis processes text-based information from emails, chats, reviews, or social media posts to detect whether a response is positive, negative, or neutral. Many tools, such as Locobuzz, have advanced AI systems that improve customer experience using machine learning by going a step ahead to detect frustration, confusion, joy, or sarcasm.  Why a Sentiment Analysis Platform Is the Key to Truly Knowing Your Customers It’s because emotions are the heartbeat of customer experience. A support query might be resolved quickly, but if the tone of communication felt cold or dismissive, the emotional experience may still be negative. Provides actionable insights When you extract & analyze data from different customer touchpoints like support tickets, chatbot logs, or surveys, you start to uncover patterns such as – Is a new product getting positive sentiment or a neutral emotional tone? Are customers frequently frustrated after using a specific feature? Are your loyalty program members expressing more joy or more confusion? These small yet effective cues can help you dig deeper and find ways to improve customer satisfaction. Helps turn feelings into actionable feedback Understanding sentiment helps you take appropriate action and save your brand reputation before a negative customer experience derails the marketing efforts. Brands that use sentiment analysis as part of their CX strategy can: Prioritize high-emotion issues before they escalate Identify experience gaps faster Train frontline teams to respond with empathy Fine-tune messaging, UX, and product experiences How Brands Use Locobuzz Sentiment Analysis: 5 Standout Stories Use Case: Sentiment Analysis in Retail AboutA major electrical goods manufacturer with a nationwide presence and over 20,000 retail partners, operating in a high-volume consumer segment. Challenge Large volume of customer queries and complaints online. Poor sentiment tracking across social media, reviews, and forums. Inability to predict crises based on emotional spikes in conversation. Solution Deployed a Digital Command Center with real-time sentiment dashboards. Used smart sentiment tagging to isolate and prioritize negative chatter. Automated routing of emotional feedback to appropriate teams (e.g., service, legal). Trendspotting to identify growing frustration or praise in specific product lines. Result & Impact Over 6.3 million mentions were analyzed – 525K were sentiment-flagged as actionable. 5.6 million social chatters from competitors helped benchmark emotional responses. 90% reduction in manual effort through automated sentiment mapping. Reviews on Amazon and other platforms shifted toward positive ratings. Brand built a reputation for responsiveness and emotional intelligence. Use Case: Sentiment Analysis in BFSI AboutA growing digital lending platform serving young professionals in India, offering credit cards and quick personal loans. Challenge Massive increase in user conversations across cities. Missed viral and untagged mentions with rising negative sentiment. No visibility into emotional trends around competitor campaigns. Solution Deep sentiment analysis integrated across social media platforms. Special tools to track emotional polarity in both tagged and untagged brand mentions. Weekly sentiment trend reporting across locations and product categories. Comparative sentiment analysis with competitors to identify performance gaps. Result & Impact SLA reduced from 4 days to 1 hour 21 minutes. Negative sentiment decreased significantly with proactive responses. The social reputation score rose sharply as positive mentions increased. Campaign tweaks driven by emotional insight improved engagement rates. Clear emotional insights helped refine content tone and response strategy. Use Case: Sentiment Analysis in Automobile AboutA top global luxury car manufacturer active in India, with a premium customer base and highly visible social media engagement. Challenge Daily inflow of complaints and queries via social media. Difficulty in gauging the emotional tone and urgency of conversations. Inconsistent lead nurturing due to lack of sentiment prioritization. Solution Sentiment tagging of every brand is mentioned to assess customer mood instantly. Quick-response playbooks activated based on sentiment (e.g., frustration, praise, curiosity). Escalation workflows for influencer and high-risk negative sentiment posts. Campaigns were monitored for sentiment shifts to measure real-time audience reaction. Result & Impact Over 140K mentions were responded to; 47K were actionable with sentiment tags. Positive sentiment increased by 27% year-over-year. Brand’s Social Reputation Index outperformed competitors. The average response time was 5 minutes faster than the industry benchmark. Leads prioritized by positive engagement sentiment improved conversion rates. Use Case: Sentiment Analysis in Healthcare AboutA leading private healthcare network in India, with 70+ hospitals and a strong digital presence, supporting millions of patients during the COVID-19 crisis. Challenge High surge in digital queries about treatment, availability, and COVID-related concerns. Difficulty in manually classifying the emotional tone of patient feedback. Need to personalize responses and manage reputation in real time. Solution Advanced sentiment analysis to detect fear, confusion, or trust in patient conversations. Automated categorization of feedback into positive, neutral, and negative segments. Personalized response strategies tailored to customer emotion. Integrated sentiment-based ticket routing and CRM sync for quicker resolution. Result & Impact 63% of tickets responded within 30 minutes; 76% closed in under 2 hours. First-level response time dropped to 6 minutes. Negative sentiment reduced significantly during the pandemic peak. Category mapping led to a 30% drop in irrelevant tickets. Stronger

Finding the right micro-influencers for your brand doesn’t have to be complicated—despite what all the expensive tools and lengthy tutorials might suggest. We’ve put together some simple yet powerful tips to help small and medium-sized businesses easily find micro-influencers using social media listening tools. Before we dive in, let’s take a closer look at what social media listening tools are and how they work. What are Social Listening Tools? Social listening tools enable businesses to monitor online conversations, track brand mentions, and gain insights into audience sentiment. By tracking mentions, keywords, and hashtags, social media listening tools offer actionable data on what individuals are talking about your business or your business sector on the web and social media. Social listening software is perfect for finding micro-influencers. Who are Micro-Influencers and Why Collaborate with Them? Micro-influencers are individuals with 1,000 to 100,000 followers, offering high engagement within niche communities. Even though they have a small follower base, they still deliver high engagement since they have a close relationship with their audience. They create content on only one specific topic, such as travel, fitness, food, or fashion, which is why their followers trust them and find them credible. The trust influences more interaction and improved relations, and that is why brands mostly prefer to work with them. Micro-influencer collaborations are a more affordable and novel choice for firms, particularly the smaller and recent ones. They are easier to contact, more willing to cooperate, and generate more quality material than massive influencers. They make more organic-appearing material, and that is what builds the consumers’ trust in it and can provide a better ROI for your business. Red Flags to Watch When Shortlisting Micro-Influencers While social listening tools help identify potential micro-influencers, it’s essential to evaluate their authenticity and engagement metrics. Many times you end up with the wrong creator that is not suitable for you and your business. The following are some warning signs to look out for: Spam or generic comments Comments like “Nice pic” or emojis on every post might signify spam comments. Off-brand content If their tone, style, or values aren’t aligned with your brand, the partnership might come across as unnatural or pretentious. Inconsistent posting or unexpected spikes Lack of consistency or sudden increase in followers may indicate bought followers or inactive accounts. Low rates of engagement If they have a decent number of followers but very few likes, comments, or shares, their audience may not be active or real. Take the time to look past the numbers. Authentic influence is built on relevance and trust. Steps to Identify the Right Micro-Influencers Step 1. Track Niche Conversations Micro-influencers often post about what they care about. Utilizing social listening tools, you can track social listening KPIs, like what people are talking about, keywords, or hashtags that connect with your brand, and you’ll be able to identify the individuals who are already discussing things that matter to you. It enables you to discover people who are already discussing your niche and have a real interest in the same niche. These are the people you need to reach out to for real, meaningful partnerships. Step 2. Find Frequent Mentions With social media listening tools, you can follow people who are discussing your company or your niche issues. Some users who always talk about your industry, even when they do not have many followers, can turn out to be micro-influencers. By tracking these regular mentions, you can identify people who are interested in your subject matter and can become great advocates for your company. Step 3. Monitor Engagement, Not Just Follower Count When it comes to influencers, it’s not about big numbers; it’s about real connections. Micro-influencers might have fewer followers, but their audiences are often more engaged. With Locobuzz, spot the ones who truly connect with their followers by tracking likes, comments, shares, and even sentiment and reach through advanced social listening features. This helps you identify which influencers genuinely connect with their audience and deliver the most impact. Step 4. Track Trends and Hashtags Social listening platforms allow you to track hashtags and popular topics. Perhaps some users have a small audience, but if they frequently mention your industry, they might be micro-influencers. If you catch on to these consistent mentions, you can discover people who care about your space and could be great brand supporters. Step 5. Analyze Sentiment The majority of social listening platforms have sentiment analysis, and this allows you to know the tone of conversations online. This feature can be used to locate micro-influencers who consistently post positive content on topics that resonate with the values of your brand. Locobuzz, for example, offers advanced sentiment analysis that not only allows brands to measure public sentiment but also identify influencers who organically align with their messaging and values. Step 6. Identify Rising Influencers Social media listening tools enable you to spot emerging influencers even before they reach a huge status. While their followings might not yet be massive, they’re building loyal and active follower bases that appreciate their voice. Locobuzz facilitates this procedure effortlessly by monitoring engagement patterns, conversation dynamics, and growth indicators over time and enabling you to find emerging voices that are truly resonating with their audience. Step 7. Start Engaging Once you have selected potential micro-influencers, social listening platforms provide you with insights on their followers and content, allowing you to quickly access them and initiate the process of building a relationship.  Conclusion Finding the right micro-influencers doesn’t have to be hard or expensive. With Locobuzz’s social listening tools, brands can easily and efficiently identify and collaborate with micro-influencers who resonate with their audience. Start building meaningful influencer partnerships that deliver real impact and drive impactful influencer marketing strategy. Ready to get started? See how Locobuzz can transform your influencer marketing today. Request a Demo

Imagine two fashion brands competing online; both sell fashionable clothes at low costs and spend on advertisements. However, there is a difference between them: Brand A has positive customer reviews, responds to followers on social media, and resolves criticism promptly. Brand B, on the other hand, has negative ratings, ignored comments, and little interaction.  Which one would you trust more? It’s obvious Brand A wins. These days, in this digital age, consumers do not purchase products; they buy into the brand, and trust is established through a solid online reputation. Whether you’re launching a startup or driving an existing business, online reputation management (ORM) is crucial. It influences what people think, they develop trust in it, and it fuels growth. To give you a better understanding, let’s dive into ORM, why it matters, and how to create a review-driven online reputation management system that works. What is ORM and Why It’s So Crucial to Building Trust with Customers Online Reputation Management (ORM) is the process of taking measures to control how others see your company on the web. It includes watching out for reviews, managing customer comments, managing negative incidents, and making sure the best and most positive content about your brand is displayed on search engines. The aim is to make your brand trustworthy and have a strong, positive impact. Why is ORM important? Trust matters. A few bad reviews or overlooked complaints can send potential customers elsewhere, while regular, considerate interaction can build loyalty. Consider ORM as your means of managing the story about your brand, whether it’s in reviews, blogs, or social media. How ORM Transformed a Brand’s Reputation A few years back, a hotel chain began noticing a decline in bookings. Upon investigating further, they understood the issue: negative reviews were accumulating online, primarily regarding staff behavior and cleanliness. Rather than dismissing it, they took action to fix it. They hired an online reputation management service, started responding to all the reviews, and implemented actual changes. Employees underwent new training, and the levels of hygiene were enhanced at all outlets. Meanwhile, they invited satisfied guests to write authentic reviews of their experience. In just a few months, their review scores increased, customers began to trust them once more, and their bookings and revenue bounced back. The bottom line? Listening to feedback and responding to it through effective online reputation management can pay off. Creating a Strong Online Reputation: Step by Step with ORM Tools Step 1: Monitor All Online Conversations About Your Brand First, listen very closely to what is being spoken about your brand on the Internet. This entails watching social media, forums, blogs, and particularly review sites. Good brand reputation monitoring puts you in contact with problems early so that you can address them before they become larger problems. Online reputation management tools such as Locobuzz can assist you in monitoring mentions, grasping public opinions, and keeping you informed in real time. Step 2: Reply Quickly, Truthfully, and Consistently After listening to what is being said about your brand, the second step is to reply. Reply to reviews, social media posts, and messages truthfully and professionally. Whether the feedback is negative or positive, quick and thoughtful replies help build trust. This is where human connection truly matters. A sincere reply can have a far greater impact than any paid advertisement. By using online reputation management software or review management software, you can better track customer feedback and react accordingly through prompt feedback and according to your company’s ethics. Effective tracking of brand reputation allows you to have a good reputation and customer relations. Step 3: Ask for Reviews in a Clever Way Don’t expect customers to review; request them. Right after a smooth purchase or good experience, invite them to provide feedback. Most customers will give a review if it’s convenient and timely. This is where review management software enters the picture. Collecting reviews the right way not only creates your online reputation but also balances out the occasional negative comment. Step 4: Leverage Automation (But Keep It Personal) Automation can simplify daily tasks, such as sending review requests, configuring new mention alerts, or handling simple responses. But, even with automation, your responses must still feel genuine and personal. Most online reputation management tools (like Locobuzz) provide intelligent automation + AI capabilities that keep you efficient without being robotic. It’s all about the fine line between saving time and maintaining the human touch. Step 5: Examine Feedback for Actual Business Insights Each comment, review, or rating speaks volumes. Whether positive or negative, feedback can indicate shared problems, identify what customers adore, and indicate where things need to be improved, such as product quality, service speed, or employee behavior. Taking the time to notice these patterns allows you to make better decisions. That’s where online reputation management services truly come in handy; they don’t simply assist you in managing issues, they assist you in learning and growing from them. Step 6: Stay active and Authentic on Social Media How your brand appears online matters a lot. If your sites are silent or your responses come across as canned, it may lead people to lose confidence in you. To establish a strong presence, keep posting, engaging, and answering complaints or questions promptly and in a genuine human voice. Social media is not only a site where you should market your company; it is also an asset for online reputation management. In order to remain current with your activity, tools like Locobuzz, Hootsuite, or Sprout Social can be employed to schedule postings, monitor mentions, and answer messages all from one tool, so it is simpler to remain connected and consistent. Step 7: Create a Crisis Plan Ahead of Time A reputation crisis may strike at any time, be it due to a defective product, a customer grievance attracting publicity, or rumors going viral on the internet. Having a specific, documented plan gives your team an opportunity to react rapidly and in a composed manner, without panicking

Today, having an exceptional product or service won’t guarantee that a brand’s customer experience will be amazing. What truly sets a brand apart is how it interacts with its customers online, from the start to beyond the sale. Customers today have a wide range of options. There are alternatives for every business, product, or service. This is why it is so important for every business to deliver an excellent digital customer experience. A recent study from Microsoft Research revealed that nearly 90% of customers said that they would be more likely to make another purchase after receiving a positive customer experience from brands. What is Digital Customer Experience? As more customers embrace digital platforms, digitizing customer experience strategy becomes crucial to effectively engage and serve a growing online audience. Digital Customer Experience refers to how customers interact with brands through digital channels such as social media, emails, mobile apps, and AI chatbots. It only focuses on the online part of the customer journey to make digital interactions smooth. Why is Digital Customer Experience Management Important? Digital customer experience management improves convenience for customers. It shows your customers that you understand their needs. With the help of digital customer experience management, companies can offer personalized experiences to their customers, which results in increased revenue and customer loyalty.  Netflix is an excellent example of digital customer experience. It consistently gets better to stay ahead in the competitive environment. Rather than simply asking, “Who are our customers?” Netflix asks, “Who is this person, and how can we ensure they opt for us versus other entertainment platforms?” This helps them provide customized experiences and retain audiences.  How to Fix the Gaps in your Brand’s Digital Customer Experience Let’s have a quick look at the most common Digital customer experience gaps & ways to fix them. Limited number of communication channels  Delayed responses and issue resolution Non-personalized experiences Mobile optimization  Ignoring customer feedback  Overwhelming interface 1. Limited number of communication channels Customers expect businesses to offer services across all communication channels. Being present only on 1 or 2 communication channels will not suffice and will create a bad experience. How to fix it – Businesses should start by identifying which channels their customers prefer to connect with the most, whether it is social media, emails, mobile apps, or chatbots. With these preferences in mind, businesses can then start providing support on their preferred channels. All channels should be well integrated so that customer conversations stay smooth and uninterrupted regardless of where they begin. Investing in the right tools and training the support team to manage several channels together can make a huge difference in enhancing customer experience. 2. Delayed responses and issue resolution Customers nowadays expect quick responses and fast resolutions when they contact a company.  When responses are delayed or issues take forever to resolve, it makes them feel neglected and frustrated. It breaks their trust and leads them to your competitors. In a world where convenience is everything, people don’t want to wait for hours or days to receive assistance; they expect prompt and efficient responses. How to fix it – AI chatbots are a great way to fix this. They can answer simple, direct questions in no time. You can also provide self-service options as part of your support desk, which will help customers get a quick response to their queries and also help in reducing ticket volumes.  3. Non-personalized experiences  Personalization is very important in the customer journey. Customers don’t just want to buy your products or services; they also want to experience that personal touch. It makes them feel seen, heard, and understood.  How to fix it- Businesses should try to understand their customers in a better way to deliver a personalized experience. This can be achieved by simple gestures like addressing them by their name, recalling their past interactions with your business, or showing them products that they might like. This shows your customers that you care about them. When customers feel brands know them, they are more likely to return. 4. Mobile optimization If your app or website isn’t optimized for mobile, then you are missing out on a lot of customers. Nowadays, customers mostly browse on their mobile devices, and if your app doesn’t work properly on mobile, then there is a high chance that users will leave and avoid your app or website.  How to fix it – To fix mobile optimization problems, ensure that your website or app functions properly on every screen, especially smartphones. The design or layout of your app should be simple and clean. Don’t clutter your app or website with unnecessary text and loud banner ads. It also helps to keep updating your site or app according to customer feedback. 5. Ignoring customer feedback When customers give you feedback, whether it’s a complaint, suggestion, or compliment, they are providing you with valuable insights. Ignoring that feedback can ruin your chances of getting better and can also make customers feel unheard. How to fix it- To fix this issue, brands should actively monitor customer feedback. Acknowledging their feedback, whether negative or positive, helps improve trust and credibility. You can ask for customer feedback through surveys, emails, and review sites and take necessary action on it before small issues turn into big problems.  6. Overwhelming interface An overwhelming website can be difficult to navigate if there are too many pop-ups, banners, flashing buttons, or large blocks of text. Your customer may get confused or frustrated and leave without taking any action. An unorganized layout not only looks bad but also makes it difficult for users to find what they’re looking for.  How to fix it – To fix an overwhelming interface, keep things simple and straightforward. Minimize too many banners, pop-ups, and flashing buttons that can distract or confuse customers. Structure your content into easy-to-read sections with simple headings so that users can simply navigate to what they need. A clear layout with white spaces makes everything appear more welcoming and less

Your online presence has the power to make or break consumer trust in the rapidly changing digital world. To stay concentrated, work fast, and be influential, maintaining a well-structured social media portfolio is crucial. Consistency and simplicity are vital methods in watching how people are responding to your posts and adjusting your strategy. You can determine what is succeeding, delete what isn’t, and make sure everything is supporting your overall marketing strategy with an organized social media portfolio. The social media analytics report further allows you to make informed decisions based on real-time results. Let’s take a closer look at what a social media portfolio actually looks like, why it’s essential to manage your portfolio, and how you can make your portfolio even more effective to get quality leads.  What is a Social Media Portfolio? A social media portfolio covers everything your brand does on social media. It includes your social media profiles, posts, campaigns, strategy, and creative content on Facebook, Instagram, LinkedIn, Twitter, and YouTube. It covers the overall visual identity, content themes, posting frequency, audience engagement, and tone of voice. In addition to this, a social media portfolio comprises data you extract from social media analytics. With analytics, you are able to view how your creatives are performing on every channel, thanks to metrics like engagement, reach, and people’s interests. How Streamlining Helps Deliver Better Results When your social media plan is disorganized, everything will appear chaotic. When multiple teams are handling various channels and content, the voice of your brand becomes unclear, and opportunities for meaningful engagement can be lost. With an optimized portfolio, you can utilize fewer resources and maximize the usage of each platform. It eliminates duplicated efforts, makes social media monitoring more effective, and gives you a reliable social media analytics report.  Your performance will improve, your decisions will be data-driven, and your brand will be consistent across all platforms. Steps to Streamline Your Social Portfolio To streamline efficiently, you require a clear plan and a willingness to refine in the process. Here’s where to start: 1. Audit your current social media presence Take inventory of all your active and inactive social media accounts. Be consistent with your branding, messaging, audience interaction, and frequency of posting. Use social media analytics to track the most important measures, such as reach, engagement, and audience composition. Ask yourself questions like, “Which platforms are supporting your objectives?,” “Which platforms are no longer relevant to your organization’s goals?” 2. Set Clear Objectives Every social media platform must serve a purpose. Have distinct, quantifiable goals for every platform. It can be lead generation, brand awareness, customer service, or something unique. The end goal is to keep your work centered around your business objectives and not get sidetracked. 3. Merge or Eliminate Duplicate Channels Be ready to roll back. If a platform is not providing value or no longer supports your brand, think about deleting it or consolidating its content with another platform. Prioritize the platforms that are producing actual results and engaging most with your audience. 4. Be Consistent with Messaging and Branding Maintain the messaging, tone, and imagery of your brand consistent everywhere. Use similar hashtags, color schemes, and logos so that your audience can immediately recognize and trust your brand. 5. Create a Central Content Calendar A shared calendar makes it simple for teams to work together. You can schedule posts, assign roles, and schedule a mix of post types. It also guarantees that your marketing campaigns will run smoothly on all channels. 6. Use Social Media Monitoring for Real-Time Insights Track social discussions with the help of social media monitoring. This helps you react in time and effectively, whether it’s to resolve a possible crisis or spot a brewing trend. With real-time intelligence, you’re able to decide quicker and better. 7. Automate and Review Regularly Use automation tools to schedule, monitor engagement, and create performance reports. By removing repetitive work, your team will have more time to plan and think creatively. Regularly review your social media analytics weekly or monthly to observe what is working and where changes are required. Top Tools to Enhance Social Media Workflow and Efficiency Social media management across several platforms can quickly become daunting. The right tools are what make the job easy for you; they offer a seamless workflow, enhance teamwork with your team, monitor performance in real time, and provide valuable insights through social media analytics. Following is a list of tools that can make and enhance your social media management easy.  Locobuzz: Locobuzz is a powerful social media monitoring and customer experience tool that is packed with user-friendly features. It provides the features of auto-post scheduling, real-time engagement tracking, and creating in-depth social media analytics reports through a user-friendly dashboard. With features such as sentiment analysis, keyword monitoring, and insightful data, Locobuzz makes it possible for brands to stay informed, respond promptly, and maintain branding consistency on all media.   Hootsuite: Hootsuite is a trustworthy website that enables you to track various social media sites, schedule posts, and track conversations. Its user-friendly interface makes it easy to deal with content, while its handy integrations make things easier. It provides a clear indication of what is performing on every platform thanks to its inbuilt social media metrics tool.   Sprout Social: Sprout Social combines post scheduling, content posting, and collaboration in a unified platform. Where it stands out is its customer focus, where CRM tools and responsive, easy-to-use dashboards are part of the offering. Marketers can create elaborate social media analytics reports that provide insightful information on the performance of their content, interactions of customers, and reach of posts.   Brandwatch: Brandwatch is an effective social media monitoring tool that helps brands monitor conversations, trending insights, and sentiment measurement on the internet. It gives you insights that will be useful for keeping your brand’s reputation intact and keeping track of industry trends. If you want to know your audience and improve your brand image, Brandwatch has the potential to

Ever wished you could read minds? Brands do too! And, why not? Who wouldn’t love to know what the person opposite to you is thinking? Similarly, brands also wish to know everything about their customers – the perceptions, frustrations, preferences, and what makes them happy.  Thanks to the rise of Generative AI and intelligent Command Centres, brands are now closer than ever to that mind-reading superpower. These advanced systems act as the nerve center of customer experience tracking mentions, decoding sentiment, and highlighting intent across channels in real time. Rather than reacting late, brands can now respond within seconds, often anticipating needs before a customer even voices them. It’s no wonder that over 80% of enterprises today are doubling down on AI-powered customer service tools to stay ahead of the curve. Fun fact: Buyers are willing to pay 86% more if you give them great customer experience. Similarly, the chances of them sticking around long-term with your brand improves by 140% after a positive experience. This is the importance a great customer experience holds. Let’s take a deep dive and explore the know-how on how CX is transforming through AI intervention!  Why is having a Command Centre the real deal? Back in the day, a decade or so ago, command centres were primarily associated with military control rooms and ISRO’s space missions. Today, the situation has slightly evolved. Command centres are at the heart of modern CX bringing together AI, real-time analytics, and human expertise, together, to improve customer interactions. They help brands with – Real-time data synergy All queries, reviews, tweets, or emails under a unified dashboard. Make decisions without toggling between different channels. Seamless collaboration Armed with insights under one roof, marketing, sales, and support teams collaborate seamlessly and deliver nothing but the best. Effective problem solving Get ahead of the problem before it explodes (not literally) into a full-scale social media havoc. Detailed AI-powered insights Only real-time analysis of what your customers feel about your brand. No guesswork. Proactive crisis management The AI system predicts anomalies and helps you with an instant plan. Improved efficiency The more automated your systems are, the lesser your response time and the better your productivity. The Quid-Pro-Quo of Real-Time Insights The digital era has completely changed the way we interact. Now, customers expect instant responses and quick results – fueling the dependency on AI and real-time analytics. The TATs on deliverables have been cut down from days to a mere few hours to just a few seconds. The landscape is evolving THAT fast! Instant customer insights: Brands leveraging real-time analytics can reduce customer churn by 25%. Example: A telecom provider gets real-time insights that the network is down in a certain area and fixes it immediately. This prevents the situation from escalating, and users don’t go on a ranting spree on social media platforms.  Seamless crisis management:Avert PR disasters before they escalate through AI-driven analytics. Example: An airline finds out about luggage delays in a few flights. The number of on-ground personnel is increased, and the situation is resolved peacefully. Thus, bringing down escalation rates significantly. Real-time hyper-personalization:Real-time insights can help AI tailor discounts and recommendations on the go as per user demand and business efficiency. Example: A fashion brand deployed an auto-adjust ad spend and pricing model that helped boost conversations by 18%. Fraud detection & prevention:Financial institutions can reduce fraudulent transactions by 30%. Example: Financial institutions can instantly freeze accounts where fraudulent transactions are taking place by deploying AI-backed models. Command Centres x Gen AI – What’s the connection? A command center is a place where every interaction, sentiment, and complaint is monitored, analyzed, and taken action upon. When you add Gen AI into the mix, then suddenly, the control room evolves and becomes more than just a tool to respond to issues. Command centres and Gen AI predict, personalize, and automate solutions before customers even realise that they need help.  Earlier, traditional command centres were dependent on static dashboards and human agents. Thus, increasing a lot of dependencies. Gen AI has supercharged them with predictive analytics, instant data processing, and AI-generated responses. Now, AI can auto-generate proactive responses, detect sentiment shifts, and even draft crisis management plans in seconds instead of agents scrambling to resolve a social media crisis. Gen AI powers up the command centres and takes them beyond just being defined as a ‘responder’ to more of a ‘predictor.’ They prevent the crisis rather than waiting for it to happen and then fix it. Case Studies: How Command Centres with Gen AI are Transforming CX What better way to understand how Gen AI and command centres are making an impact in shaping customer experiences than checking out a few case studies? Given below are a few references; Marriott International: AI-Powered Guest Experience To improve customer experience, Marriott joined the AI wave by using chatbots and predictive analytics. It helped track customer sentiment across emails, social media, and direct guest feedback. In 2024, Marriott was able to cut down guest complaints by 28% by actively addressing the issues that the guests could face and solving them before escalation. How did it happen? AI started detecting a sharp rise in room service complaints in specific hotels. The command centre flagged the issue immediately and alerted the hotel staff. The management took proactive steps by adjusting staffing levels, optimizing food delivery times, and bringing down negative reviews. HSBC: Real-Time Fraud Detection HSBC has partnered with Google to build an AI system that is internally known as Dynamic Risk Assessment. It acts as a command centre and monitors banking transactions in real time. In 2024, their fraud detection has improved by 40% which has saved probably millions in potential losses. How did it happen? AI scans through the transactions and detects unusual activities Before a fraud is reported, automated alerts are sent to the customers for immediate verification and timely prevention. This has brought down fraud detection by cutting detection time from hours to seconds. Tesla: AI-Powered Customer Service

People are always conversing online in the fast-moving digital age. They tweet, post, comment, and express their opinions on everything from your company to other topics. But are you truly paying attention to what they say? Social listening studies help with it. It’s not only about reading comments; It’s how Starbucks knows when a drink goes viral. Or how Nike catches backlash before it snowballs. This approach enables companies to know what consumers really think and what their expectations are. Rather than speculating, your audience provides actual, live insights. Unlike basic monitoring, social listening provides you strategy, not only data. It lets you know when people are happy, when they are angry, and what is trending before it goes viral. It can assist you in surpassing your rivals, enhancing your service, and directing your marketing. It helped a fintech brand cut churn by 30% by responding to service complaints within minutes. To remain ahead in a digital-first society, you must listen intelligently. Social listening studies convert unprocessed noise into useful information. When done correctly, it enables you to create more human, smarter, and stronger brands. What Is Social Listening Research, And Why Does It Matter Social listening research is tracking, examining, and reacting to internet discussions about your brand or sector. When a customer tweeted about receiving the wrong meal, a restaurant chain spotted it early, replied in 15 minutes, and turned the complaint into a viral moment of great service. Social listening goes further than standard social media monitoring, which merely counts likes, shares, or mentions. It records the feeling, background, tone, and purpose behind every post or remark. This offers companies a more accurate picture of what individuals really feel, not only what they express. Social listening lets you find typical consumer complaints, compliments, product suggestions, or even changing trends in real time. A good listening approach, for instance, enables your team to react before the issue becomes viral if a consumer tweets about bad service. It transforms comments into quick action. That helps to strengthen ties and make your consumers feel acknowledged. It also enables you to understand what is most important to your audience—what they value, what annoys them, and what they anticipate from you. These revelations are gold for enhancing even your items, support, content, and marketing. Also Read: Social Listening Research: What It Is, How to Do It, and Tools to Use Social listening studies are not only beneficial but very necessary in a digital age where one bad remark can harm the reputation of your company. Launch smarter campaigns. Fix customer pain points before they cost you. Turn digital noise into real-time strategy. How Social Listening Improves Research Real-Time Reactions to Your Product or Campaign Social listening offers real-time knowledge of what individuals are saying. For example: “Thousands of customers on Reddit and X are already venting about your latest update. Survey findings are not weeks away. Customers on websites like X, Instagram, and forums already express their opinions. Their honest views enable companies to See frustration build before it turns into churn. Quicker choices follow from this immediate access. You can change tactics more quickly than with conventional approaches. It also reveals how consumers respond to fresh trends. This guarantees that your study is current and pertinent. Spot What Surveys Miss: The Complaints They Don’t Tell You Many times, consumers express online dissatisfaction not reflected in polls. Social listening lets you find what people lack, like customers begging for resealable packaging or same-day delivery. Unmet demands like these are rich for creativity. Your group can convert grievances into enhancements. It’s a strong approach to influence product creation. Brands that pay attention can address issues before they escalate. Over time, that fosters loyalty and contentment. Reduces Research Time and CostRunning focus groups or hiring agencies consumes time and money. Social listening uses public data to help offset that expense. Insights may be collected without large expenditures. The programs search thousands of internet discussions for you. Tools like Locobuzz scan Reddit threads, X posts, and YouTube comments. Compared to manual interviews, it is more scalable and efficient. Small businesses gain just as much as big ones. You receive quick insights without overworking your team. That’s a victory in both effort and budget. Reveals genuine feelings and sentimentOnline users are more outspoken than in polls. Social listening catches that unfiltered, emotive response. It reveals not just what individuals say but also how they feel. Sentiment analysis lets you gauge dissatisfaction or enjoyment. Many studies lack this emotional depth. Tracking emotion over time helps one to observe trends. That enables you to evaluate which messages perform best. It also provides background for your data. Enhances Product and Campaign DecisionsMarket research directs what to launch or modify. Social listening speeds up and strengthens this direction. Change features if you notice users grumbling about them. Should a campaign not be well-received, change fast. People tell you what they want; you don’t have to guess. It also lowers risk prior to releasing major concepts. When you know what to listen for, you’ll ship less guesswork and more hits. That raises the likelihood of success. Monitors Rival Viewpoint Social listening is not only about your company. You may track what others say regarding rivals as well. Do they love something you don’t provide? Do users grumble about their service? This information enables you to distinguish more clearly. You can either avoid their errors or fill in their holes. It’s like reading their customer support inbox in real time. Competitive analysis results in better placement. Supports Personalized Marketing Knowing more about your audience helps you to speak to them better. Social listening lets you categorize consumers by interest and activity. You will understand what products or subjects mean most to them. That helps your marketing to be more useful and focused. Customers value companies that “understand” them. Customers trust brands that listen. Social listening makes them feel heard before they ever hit ‘submit’ on a complaint form. Personalization boosts interaction

A minor problem on social media can spread swiftly in the fast-moving digital sphere of today. Within hours, one negative post or remark might become a catastrophe. That is why businesses have to remain vigilant and monitor online user comments.  Social listening fits here. It involves tracking what others say about your brand, product, or service using smart technologies. Enabling you to grasp how your audience feels and spot early warning signals of danger. The correct technologies let you track consumer feedback, hashtags, and mentions in real-time. These methods let you see growing negative feelings before they become significant PR issues. Social listening also enables you to react more quickly and intelligently. You get real-time data, therefore supporting it.  This post will show you how social listening interacts with crisis management. You will also see how companies may remain prepared and safeguard their reputation in trying times. Social Listening for Crisis Management Social listening involves closely monitoring what others say online about your business, rivals, and sector. It’s not only tracking mentions; it’s about knowing the background, tone, and feeling behind those mentions. Social listening is a potent weapon when employed for crisis management. It enables companies to spot problems as they develop, well before they become common concerns. Monitoring talks helps businesses to know how their brand is seen in real-time. Social listening programs monitor brand phrases, hashtags, and even unintentional references. This implies that even without tagging your brand, their remark still gets highlighted. Using sentiment detection, these solutions can examine customer perceptions of your brand. Every emotion counts amid a possible crisis—positive, neutral, or negative. Social listening turns into the first line of defense in crisis management when done regularly. It informs you what people are angry about, what is popular, and what requires your focus. Brands that actively listen are better equipped to react and safeguard their reputation. Social listening, in brief, is insight rather than only data. It enables your crisis management team to respond quickly, clearly, and confidently. In a digital-first society, listening is leading. Real-Time Monitoring: Its Role in Preventing PR Disasters Real-time monitoring enables companies to keep one step ahead of a possible PR disaster. Constantly searching social media, forums, blogs, and news sources for any mention of your company, it functions like a digital radar. The mechanism notifies your team right away if a damaging claim, complaint, or viral post starts gaining traction. This lets companies act fast before the problem spirals out of control. In the digital realm, when one tweet or post may become global in minutes, every second counts. Real-time tracking enables you to react immediately should a consumer register a complaint. Should a rumor begin to circulate, you may quickly clarify the facts. This degree of response demonstrates to your audience that you are in charge and care. It demonstrates responsibility and helps to safeguard the reputation of your brand. Real-time tracking also detects sudden surges in anger, sarcasm, or fear of early signs of outrage cycles or misinformation campaigns. Your first alert can be a quick increase in unfavorable emotion. AI and NLP (Natural Language Processing) driven tools catch these changes and alert you immediately. Crisis management operates on the principle that delay causes harm. Quick action is preventative. Brands that monitor in real-time cut response time by 70% and are 3x more likely to resolve issues before they escalate publicly. It prevents catastrophes from arising from issues. Real-time monitoring brands are better equipped, more responsive, and finally more reliable. Also read: Global Social Media Listening Market Forecasted at $14.21 Billion by 2028, Driven by Business and Government Adoption Amid Rising Social Media Usage. How Sentiment Analysis Finds Crises Before They Explode Early indicators of disaster are often identified by means of sentiment analysis. It enables companies to know not just what individuals are saying but also how they feel about it. Sentiment technologies monitor emotional changes across thousands of posts regardless of whether the tone is positive, negative, or neutral. Crisis management depends on this. A PR crisis may be indicated by a quick increase in negative attitude. These technologies in real-time scan tone, slang, vocabulary, and emoticons. They look for emotional background beyond language. Sentiment tools pick up on trends, for instance, when consumers use irritated language or furious emoticons. Your team is then alerted by that data to look into and react. Before the bad wave spreads, brands can act early. At this point, addressing problems is easier and more efficient than delaying. It may be as easy as saying a clarification or addressing a worry. When done on time, this can prevent larger issues and potentially convert dissatisfied consumers into loyal ones. Consistent sentiment analysis helps allowing marketing teams to recalibrate messaging tone leading to 2x engagement on follow-up content. This incorporates compassion into your reaction to a problem. Knowing how individuals feel enables you to message, thereby shaping it human, timely, and reliable. Key Components of a Good Crisis Response Strategy Your First Line of Defense is Proactive Listening Proactive listening is the first point for a good crisis strategy. This calls for ongoing social media tracking for brand mentions, keywords, and consumer comments. Real-time notifications and sentiment analysis tools let you spot changes in public opinion early.  Catching these warning signs before they worsen lets your team act quickly. It’s about respecting your audience, not only about preventing catastrophe. Listening intently demonstrates to your consumers that you appreciate their voice and are willing to assist them when it counts most. Construct a Cross-Functional Crisis Response Team It’s essential to have a committed team ready before any problem develops. Your crisis response team should have leaders, legal, marketing, customer support, and PR included. To prevent misunderstanding in high-pressure circumstances, everyone should have a well-defined function.  Designate a team leader in charge of decision-making and communication. Having backup team members educated in case someone is unavailable is also smart. This system guarantees quick action in an actual crisis and synchronized reactions.

8 Powerful Social Listening Examples: How Top Brands Use Customer Insights Social listening is the technique of monitoring online conversations about your brand, industry, or competitors to gain actionable insights. Let’s look into some of the social listening examples to get a clear idea about social listening. Unlike conventional market research, social listening offers real-time data, delivering real-time insight into public opinion, trending topics, and emerging customer concerns.  Brands that embrace social listening interact with their customers, refine their marketing plans, and handle possible crises before they worsen. Brands can improve their message, increase consumer happiness, and remain ahead of industry trends by analyzing conversations across platforms like Twitter, Facebook, LinkedIn, and online forums.  Based on consumer behavior and expectations, smart social listening empowers informed, data-driven decisions rooted in real customer behavior. 8 Powerful Social Listening Examples 1. Nike – Social Engagement And Hashtag Campaigns Tracking Brand Sentiment Company Summary: Renowned for its creative goods and robust digital marketing tactics, Nike is among the top sportswear businesses in the world. Nike constantly interacts with its audience worldwide by means of high-impact ads and partnerships with elite athletes. Social Listening Plan: Nike monitors brand mood and interaction across channels, including Twitter, Instagram, and TikTok, using social listening. It tracks conversations about its goods and projects, consumer feedback, and hashtag campaigns. Nike evaluates consumer mood and finds new trends by using tools including Sprout Social and Brandwatch. Main Characteristics & Monitored Metrics: Engagement measuring via Hashtag Performance (#JustDoIt, #NikeReact). Tracking favorable, neutral, or negative comments using customer sentiment analysis. Influencer Mentions to measure brand exposure via sportsman endorsements. Outcomes & Effects: Nike’s proactive social listening strategy enables it to fine-tune marketing initiatives, address customer issues, and provide goods that speak to its audience. Nike has effectively developed viral campaigns, increased brand loyalty, and enhanced consumer happiness by using real-time data. 2. Starbucks: Customer Involvement And Product Development: Company Summary: Known for its high-quality coffee and great emphasis on customer experience, Starbucks is a top worldwide coffeehouse business. The business always changes its menu to fit changing consumer tastes. Social Listening Plan: Starbucks analyzes consumer conversations and comments on Twitter, Instagram, and Facebook using AI-driven social listening techniques. To increase consumer happiness and promote creativity, the business keeps a close eye on discussions about taste, seasonal trends, and brand impression. Main Characteristics & Measured Metrics: Customer Sentiment to gauge public opinion on new items. Tracking campaign participation with hashtags such as #PumpkinSpiceLatte. User-Generated Content (UGC) to analyze organic brand engagement. Outcomes & Effects: Starbucks has effectively introduced crowd-favorite items like the Pumpkin Spice Latte and new seasonal beverages by using social listening. The customer-driven strategy of the brand has improved product creativity, boosted involvement, and built loyalty. 3. Netflix – Improving Content Suggestions By Tracking Viewer Preferences Company Summary: A worldwide streaming behemoth, Netflix provides a wide variety of original programs, TV series, and films. Netflix constantly improves its material approach depending on user behaviour, given millions of subscribers all over. Social Listening Plan: Netflix analyzes audience responses on social media, Reddit, and review sites using sophisticated social listening technologies. It monitors conversations about its original material and finds patterns influencing future programming. Main Characteristics & Monitored Metrics: Audience Sentiment Analysis to evaluate comments on recent releases. Trending Topics to gauge genre tastes. Engagement metrics to monitor conversations surrounding popular movies and programs. Outcomes & Effects: Netflix maximizes its recommendation system and puts money into original material that speaks to viewers by using social listening data analysis. The data-driven approach of the business has increased engagement, boosted viewer retention, and reinforced its streaming sector position. 4. McDonald’s – Using Social Insights To Respond To Customer Complaints And Feedback Company Summary: Serving millions of consumers every day, McDonald’s is among the biggest fast-food franchises in the world. Focusing on client happiness, McDonald’s menu and service experience always change according to consumer knowledge. Social Listening Approach: Particularly on Twitter and Facebook, McDonald’s aggressively tracks brand mentions and consumer concerns on social media. The organization finds service-related problems using sentiment analysis and quickly addresses consumer comments. Main Characteristics & Measured Metrics: Customer complaints and comments to improve service and food quality. Response Time Metrics to assess how quickly customer problems are resolved. Brand perception comparison vs competitors using competitor benchmarking. Outcomes & Influence: Social listening has enabled McDonald’s to quickly address consumer concerns, implement menu modifications depending on demand, and preserve a good brand image. Direct client interaction has helped the business to enhance its public image and general service excellence. 5. Airbnb – Enhancing Customer Experience Through Social Listening  Brand Summary: Offering distinctive accommodations all over, Airbnb is a top online marketplace for short-term lodging. The platform stresses customer trust and experience and links hosts with visitors. Social Listening Approach: Airbnb tracks industry trends, host feedback, and customer experiences via social listening. The firm tracks conversations on travel forums, Facebook, and Twitter to find areas for service enhancement. Main Characteristics & Measured Metrics Guest Sentiment Analysis to measure degrees of satisfaction. Monitoring Host Feedback to handle issues proactively. Predicting user preferences and travel trends via trend analysis. Outcomes & Consequences: Airbnb has implemented policies to improve visitor safety, hone its user experience, and change marketing plans by means of social listening data analysis. Higher consumer confidence and better platform interaction have come from this proactive attitude. This proactive strategy has increased platform participation and customer confidence. 6. Coca-Cola: Improving Marketing Plans By Means Of Consumer Dialogue Brand Summary: Known for its large range of soft drinks and creative advertising, Coca-Cola is a worldwide beverage behemoth. Through brand narrative and digital advertising, the company regularly interacts with its audience. Social Listening Plan: Coca-Cola uses social listening to examine customer conversations, gauge brand sentiment, and follow competition activities. It collects information from product reviews, online forums, and social media sites. Main Characteristics & Monitored Metrics: Visibility is measured by brand mentions and engagement. Campaign public perception evaluation using Sentiment Analysis. Campaign performance indicators help to improve marketing plans. Outcomes &

Social listening involves tracking digital conversations to catch what consumers are saying about a brand, competitor, or particular field. Social listening solutions let businesses collect useful information that allows them to enhance their marketing strategies, services, and products. Social listening goes beyond tracking mentions. It involves analyzing user input, sentiment, and trends that shape brand perception. The measures used to evaluate the efficacy of social listening are Key Performance Indicators (KPIs). These KPIs allow organizations to evaluate their audience involvement, brand sentiment tracking, and customer need response. Accurately assessing KPIs enables companies to make data-driven decisions, strengthening market position, brand reputation, and customer sentiment. Also read: 18 KPIs to Measure Public Relations Effectiveness What Are The Key KPIs for Social Listening? Assessing the effectiveness of social listening initiatives depends on key performance indicators (KPIs). Sentiment analysis, engagement rate, share of voice, hashtag study, reaction time, and influencer mentions are the main social listening KPIs. 1.    Sentiment Analysis Sentiment analysis uncovers how people feel about your brand, positive, neutral, or negative. This insight helps businesses gauge customer satisfaction, address concerns, and refine messaging to strengthen their brand image. 2.    Engagement Rate Engagement rate indicates how actively consumers connect with your material. This covers clicks, comments, shares, and likes. A higher engagement rate signals that your audience finds your content valuable and relevant. Tracking engagement helps refine content strategy, deepen audience relationships, and boost brand visibility. Tracking engagement helps refine your strategy, deepen audience relationships, and boost visibility. 3.    SOV: Share Of Voice Share of voice evaluates your brand’s prominence against that of rivals. It tracks your brand’s market attention in terms of mentions and reach. Tracking SOV helps assess your brand’s market standing and identify opportunities to enhance visibility and outshine competitors. 4.    Analysis Of Hashtags Hashtag analysis monitors the performance of particular hashtags connected to your campaigns. It measures audience involvement, tracks campaign performance, and points out hot subjects. Hashtags play a key role in expanding audience reach and organizing content. By analyzing hashtag performance, companies can shape future campaigns and increase their reach and relevance. Examining hashtag performance can help to direct future marketing initiatives and increase the efficacy of social media campaigns. Social Listening KPI Examples These few illustrations may help you to grasp social listening KPIs better: Sentiment Analysis A brand monitoring tool finds a lot of negative remarks following a new introduction, hence guiding sentiment analysis. Sentiment analysis reveals dissatisfaction, prompting swift product adjustments. Engagement Rate A business starts a campaign encouraging eco-friendly products under the Engagement Rate. Tracking involvement shows that their Instagram postings have an 8% engagement rate, suggesting high consumer contact and interest. Hashtag Analysis The firm employs a hashtag like #EcoFriendlyLiving in product marketing. Tracking shows #EcoFriendlyLiving was mentioned 10,000 times, highlighting the campaign’s strong reach and relevance. These instances demonstrate how important insights KPIs give to guide strategic changes and enable companies to remain ahead of trends. How Can Social Listening KPIs Support Reputation Management? Maintaining and safeguarding a brand’s reputation in the digital era depends on social listening KPIs, e.g., “One viral tweet about a product flaw can tank customer trust in hours. Social listening KPIs help brands catch these red flags before they go viral. By closely tracking brand mentions, consumer complaints, and discussion trends, companies can prevent minor PR issues such as customer dissatisfaction over product flaws from escalating into viral reputation crises.  Sentiment analysis, for instance, offers real-time information on how consumers see your brand. Should bad sentiment increase, the brand can interact with unhappy customers or issue a public statement to address the issues.  Moreover, measures like engagement rate let companies measure how actively consumers interact with their postings. A quick decline in engagement could indicate unhappiness or a loss of interest. Companies can revamp underperforming posts, shift content topics, or test new formats to re-engage a dropping audience and recover declining reach. Social listening also enables companies to monitor reaction speed, which directly affects consumer happiness. A quick reaction to questions or complaints displays a dedication to customer service and indicates that the business respects the time of its audience.  Key components in reputation management are trust and loyalty, which are fostered by this response. Consistently addressing problems with social listening KPIs helps to guarantee a brand stays strong and good in the competitive environment of today. Sentiment Analysis’s Contribution To Social Listening Among the most useful features of social listening is sentiment analysis. It is the process of deciding whether a discussion about your brand is good, neutral, or bad. Sentiment analysis technologies help companies to know the emotions and feelings of their consumers, which could guide their choices. For example, a business might promptly handle consumer complaints or make changes if it sees an increase in unfavorable sentiment following a product introduction. Conversely, positive sentiment enables the business to measure which features of its goods or services connect with consumers. Refining marketing plans, improving products, and guaranteeing client happiness all depend on this feedback cycle. Tracking Customer Feedback And Brand Sentiment Knowing how consumers view your brand depends on tracking their comments using social listening techniques. Monitoring social media comments, reviews, and conversations helps companies to find shared problem areas, recommendations, or praises. This input highlights areas needing attention and consumer happiness, as well as insightful analysis of them. For instance, a business can see ongoing issues with a product’s use. Direct comments like this might help the product, change marketing messages, or more clearly explain its features to clients. Social listening also enables companies to track brand sentiment over time, allowing them to evaluate whether their initiatives to enhance the customer experience are bearing fruit. How Engagement Rate Shows Customer Interaction With Brand Posts A major social listening KPI, the engagement rate tracks how well your material connects with your audience. It shows the ratio of interactions—likes, shares, and comments—to the overall number of followers or impressions. A high engagement rate shows that your material is interesting

Digital marketing now incorporates social listening as a crucial component, enabling businesses to comprehend their audiences’ emotions, monitor brand mentions, and enhance their marketing campaigns through the use of real-time consumer data.  Unlike traditional analytics that measure clicks and conversions, social listening taps into emotions what customers love, hate, or wish were different. AI-powered tools like Locobuzz analyze millions of online comments in real-time to detect shifts in sentiment or track competitor campaigns. This lets them react quickly to trends, impending problems, and plans from competitors. For e-commerce, SaaS, B2B, and B2C companies, social listening is a must if they want to understand how customers are changing their habits.  Real-time contact can have a big effect on how people think about brands in many fields, such as healthcare, banking, retail, and hospitality.  This guide breaks down how social listening works and how to turn online chatter into better campaigns, faster crisis responses, and stronger customer loyalty. What Is Social Listening In Digital Marketing? Social listening in digital marketing involves monitoring online conversations about a brand, industry, or competitors. It helps businesses analyze customer sentiment, identify trends, and engage with their audience in real time. By using social listening tools, brands can refine marketing strategies and improve customer experience. Many marketers mix social media monitoring with social listening. While social media monitoring emphasizes tracking engagement statistics such as likes, shares, and comments, social listening extends beyond just numbers. It examines consumer mood, finds market trends, and spots chances for brand involvement. AI-driven listening technologies such as Locobuzz and Brandwatch enable companies to examine large volumes of web data. These techniques give analysis of what consumers like or dislike about a brand by means of categorization of feelings—positive, neutral, and negative. Monitoring social media discussions correctly for Indian brands and companies depends on localized language support. Knowing local emotion helps companies customize their message and improve consumer connections. For instance, a brand targeting South India may need to analyze sentiment in Tamil, Kannada, and Malayalam to craft regionally relevant messaging. Social listening helps companies to track industry trends, handle emergencies, and maximize their influencer marketing plans. Listening is step one. Acting on what you hear, fixing a UX issue or launching a campaign in response to trending sentiment is where the ROI happens. How Might Social Listening Benefit A Marketer? Social listening gives marketers practical insights that enable them to develop better strategies, enhance brand reputation, and increase involvement. Through studying real-time internet discussions, companies may customize their marketing initiatives to fit consumer expectations and tastes.  Social listening guarantees companies know their audience whether they are measuring sentiment, spotting trends, or keeping an eye on brand mentions. Here is how it enables marketers to refine ad targeting, adjust messaging tone, and better time campaign launches. Marketers may monitor consumer sentiment in India and study how people view their brand over time. This enables companies to know whether public opinion is good, bad, or neutral, thereby guiding their required changes. These revelations enable companies to better segment their consumers and create more focused, pertinent ads. A data-driven awareness of audience behaviour guarantees that marketing initiatives speak to customer expectations and needs. For instance, like knowing Gen Z users are frustrated with slow checkouts or that your competitor’s ad is sparking backlash. Understanding Audience Behavior AI-driven listening solutions enable companies to gauge campaign success depending on real-time consumer discussions across social media and online channels. Understanding what speaks to their audience helps marketers to hone messaging, change promotional strategies, and increase participation.  Cut wasted ad spend by promoting the most-shared messages and shelving the ones customers ignore. Brands using social listening can design more successful and tailored marketing strategies. Enhancing Marketing Campaigns Social listening enables companies to find areas needing improvement whether it’s a product problem, bad service, or a continuous complaint. Timely handling of these issues improves customer happiness and builds brand loyalty.  By proving the brand values their input, proactive involvement can convert unhappy consumers into loyal supporters. Efficiently addressing pain areas helps companies to enhance their image and avoid possible turnover. Identifying Customer Pain Points Ignoring a bad trend or viral complaint could cause it to spiral out of control and harm a brand’s reputation. Social listening solutions let companies find early warning signals of a PR disaster before it gathers momentum.  Real-time conversation monitoring allows brands to quickly clarify misconceptions, make statements, or fix issues. Fast, open replies help to minimize harm and preserve public confidence. Crisis Management Monitoring brand mentions and industry trends helps one to gain insightful analysis of rival tactics and performance. Companies can find what works for rivals and modify effective strategies while steering clear of possible traps.  Brands can improve their own posture by means of analysis of rival sentiment, product releases, or consumer conversations. Social listening guarantees companies remain ahead in their market, hence providing a strategic benefit. An example of a brand successfully handling a crisis is when Maggi faced a nationwide ban in India, Nestlé tracked over 10M social posts during the crisis and used those insights to guide transparency campaigns, helping them regain market share within 12 months. Competitor Analysis Effective influencer collaborations depend on finding important influencers who connect with the target market of a company. Social listening enables companies to examine which influencers create the highest brand affinity, trust, and interaction. Like Net Promoter Score, engagement rates, or brand mention volume over time. Tracking discussions about influencers helps companies choose the appropriate spokespeople for their initiatives. This guarantees that influencer partnerships complement audience preferences and promote significant involvement. Influencer Marketing Strategies Real-time interaction and consumer behaviour analytics, e.g., “click-through rates by time of day” or “conversion rate by referral source are priceless for retail, e-commerce. Knowing client mood and market trends helps companies to create data-driven decisions improving their competitive advantage.  By constantly improving strategies and providing material that speaks to their audience, social listening enables marketers to stay ahead of the competition. Digital Marketing’s Social Listening Best

How do Indian businesses keep ahead of online buzz, rapidly evolving trends, and consumer attitudes in real time?  The solution is social listening technologies.  From small businesses to major corporations, companies are cutting through the digital noise – across social media, blogs, and forums—leveraging these strong tools. This book looks at the top 15 social listening technologies used in India and how they enable companies to remain ahead and interact with customers in real time. Social listening is more than just tracking mentions.  It reveals genuine consumer insights by means of conversation, trend, tone, mood, and emotion analysis across digital channels. Data gathering is not all there is.  Social listening enables companies to know behaviours and preferences so they can interact, change, and lead with assurance. Top 15 Social Listening Tools In India 1. Locobuzz Cost and Value: Locobuzz offers pricing based on company size and feature needs, ensuring brands pay only for what they use. It’s all-in-one platform saves companies time and resources by combining social listening, customer engagement, and real-time analytics, eliminating the need for multiple tools. Its all-inclusive platform offers brands trying to improve their online presence complete value by combining social listening, customer engagement, and analytics. Analytics and Reporting: Locobuzz provides real-time analytics with customizable dashboards, helping brands detect emerging trends, measure campaign impact, and optimize customer interactions instantly.  Core Features: Real-time Social Listening – Locobuzz enables businesses to track brand mentions across multiple social media platforms, forums, and news sites in real time. This ensures companies never miss a crucial conversation, helping them stay informed about customer feedback, industry trends, and potential PR crises. By acting promptly on insights, brands can improve customer relationships and market positioning. Sentiment Analysis – This feature helps brands assess public sentiment—whether it’s positive, negative, or neutral—toward their products, campaigns, or overall brand reputation. By understanding customer emotions, businesses can refine marketing strategies, address negative sentiment proactively, and amplify positive brand advocacy. Customer Engagement – Locobuzz facilitates direct interaction with customers, allowing brands to respond to queries, complaints, or praises instantly. Quick and personalized engagement fosters stronger brand loyalty, enhances customer satisfaction, and improves overall brand perception. It also helps in reputation management and crisis control. Comparative Analysis – Businesses can benchmark their performance against competitors by analyzing industry trends, customer sentiments, and engagement levels. This competitive intelligence helps brands refine their strategies, identify market gaps, and enhance their positioning to stay ahead in the industry. Customizable Dashboards – Locobuzz offers tailor-made dashboards that present critical data in a way that aligns with business objectives. Companies can track KPIs, monitor engagement metrics, and gain actionable insights efficiently, ensuring data-driven decision-making for optimized marketing and customer experience strategies. 2. Sprout Social  Cost and Value: Sprout Social offers basic social media management tools and starts its Standard package at $249 per user/month. Advanced analytics and reporting features of higher-tier plans abound. Analytics and Reporting: Sprout Social offers a complete analytics solution, including real-time social listening, sentiment analysis, and customisable dashboards for well-informed decisions. Five basic characteristics: Social Listening: Notes brand references and pertinent keywords. Sentiment analysis evaluates the attitude of online dialogues. Examining rivals’ content tactics and interaction helps one better understand them. Customisable Dashboards: Shows real-time analytics. Publishing and scheduling help to manage material across several platforms. 3. Brand24 Cost and Value: Four price schemes are available from Brand24: Individual at $49/month, Team at $99/month, Pro at $149/month, and Enterprise at $249/month. Every strategy fits a particular company size by varying in the number of users, tracked keywords, and references. ​​​ Analytics and Reporting: Brand24 offers comprehensive analytics, including sentiment analysis, influencer identification, and conversation volume charts, thereby helping to clarify brand perception and market trends. Core Features: Real-time tracking of brand mentions across several media. Sentiment analysis reveals the feelings underlying online references. Identifying important industry influencers: Highlights Notifies users of noteworthy mentions via custom alerts. Chart illustrating fluctuations in mention volume: Discussion Volume Chart 4. Talkwalker Cost and Value: Talkwalker’s Basic Strategy offers 10,000 monthly results starting at $9,600 annually. Corporate and Enterprise subscriptions offer more comprehensive features together with unique pricing. Analytics and Reporting: Talkwalker presents a whole picture of brand performance by means of AI-powered analysis encompassing sentiment and behaviour insights, image and video recognition, and crisis management capabilities. ​​ Core Features: Comprehensive Monitoring covers 150 million domains and over 30 social networks. Sentiment analysis driven by artificial intelligence assesses consumer behaviour and attitude. Image and video recognition finds company logos in visual materials. Crisis Management: offers instruments to manage brand crises. Competitive intelligence: examines rivals’ performance.  5. Mention Cost and Value: Talk about options ranging from a Free edition with few features to the Company plan with personalised pricing. Each ranging in alerts, mentions, and social accounts, the Solo plan is $24/month; Pro at $83/month; and ProPlus at $166/month. Analytics and Reporting: Mention enables real-time tracking, sentiment analysis (in higher-tier plans), and influencer identification, therefore helping companies to manage their online presence properly.  Core Features: Real-time monitoring tracks brand references in several media. Sentiment Analysis: Offered in more advanced strategies to gauge public opinion. Key influencers engaged with the brand are found by influencer tracking. Notifies users of noteworthy mentions via custom alerts. Competitive Analysis: Shows brand performance vs rivals. 6. YouScan Cost and Value: Starting at $299 a month, Your Scan offers tailored pricing for businesses requiring additional capabilities. Analysis and Reporting: Deep analytics—visual insights, sentiment analysis, trend identification—are available from YouScan. It logs share of voice, reach, interaction, and general brand impression. Core Features: Visual insights help one identify scenery, objects, and logos in photographs. Sentiment analysis groups references as either favourable, negative, or neutral. Trend Analysis: Points up newly developing subjects and debates. Benchmarking competitors helps one to monitor brand attitude and performance. Identifies influential industry speakers on pertinent subjects.    7. Emplifi Value and Costs: Emplifi has a bespoke pricing scheme, hence exact charges must be requested in a demo. Reporting and analytics: Emplifi provides real-time social listening and analytics driven

Social networking sites have emerged as today’s bastions for public discourse and opinion formation in this age of the Internet. Business organizations are gradually realizing that listening to and monitoring their online conversations will be an excellent method of uncovering rich information on what customers think about the brand, what people are saying about the brand, or what’s happening in the market. How can businesses tap the potential of AI social listening, gain a competitive advantage, and enhance their understanding of the target audience? We will delve deeper into the advantages and disadvantages and best practices of AI social listening – all those types of benefits that will be useful for organizations looking to harness that technology toward driving growth and success. What is AI Social Listening? AI social listening is the process of using artificial intelligence to monitor and analyze online conversations about brands, industries, or topics. It collects data from social media, forums, and blogs to identify trends, sentiment, and customer insights. Businesses use AI social listening for market research, competitor analysis, and customer engagement. AI-powered solutions can properly examine social media posts, comments, and reviews using machine learning and natural language processing (NLP) to analyze audience sentiment. By classifying online conversations as either favorable, negative, or neutral, this sentiment analysis lets companies monitor consumer impressions and respond before things get out of hand. The ability of artificial intelligence social listening to perform real-time analytics, possible identifying emerging trends and potential crises early on, is one of its main advantages. This helps companies to react quickly, therefore helping prevent bad press from escalating. Social media monitoring also records brand mentions, hashtags, and keywords to keep companies updated on industry discussions. Competitive analysis – which enables businesses to measure their brand attitude against rivals – is yet another crucial tool. Using predictive analytics, companies can assess how their brand compares to competitors. In the end, AI-driven insights enhance marketing plans, brand interaction, and product development, thereby enabling companies to stay ahead in the highly competitive digital landscape. Modern companies really need artificial intelligence social listening since it transforms brand monitoring, consumer feedback analysis, and crisis management.  Locobuzz’s AI Social Listening is praised for its real-time monitoring, user-friendly interface, and responsive customer support. Users appreciate its ability to track brand mentions and analyze sentiment, helping businesses improve customer engagement. Some users suggest improving dashboard customization to provide deeper insights. Also read: Top 25 Social Listening Tools for Businesses in 2025 The Future of AI Social Listening By 2030, artificial social listening will be poised to transform brand reputation management, trend research, and customer engagement.  These tools will better follow unexpected product demand changes, evaluate competition pricing, and identify early symptoms of discontent as artificial intelligence develops. Predictive analytics will be a significant development since it will allow businesses to forecast trends much before they become popular and change plans in real time.  Insights powered by artificial intelligence will enable companies to change marketing depending on changing customer tastes.  Sentiment analysis will also become more sophisticated, precisely reading emotions and context—even in multilingual talks—thereby enabling companies to more closely relate to different audiences. Real-time crisis management will also identify a viral customer complaint before it escalates into a full-blown PR crisis, allowing companies to respond with corrective actions within hours. AI social listening will be improved by speech and video analysis, which detects frustration in customer support calls or analyzing audience reactions to a CEO’s speech during an earnings call. As machine learning and natural language processing (NLP) develop, social listening will change to offer hyper-personalized customer interaction, hence strengthening ties between businesses and audiences. Companies using artificial intelligence social listening will have a major competitive advantage in a world going more and more digital as AI keeps improving its capacity to understand human behavior. A prominent fintech startup aimed to manage its growing social media presence and enhance customer interaction. By integrating Locobuzz’s platform with their existing communication channels, the fintech company achieved centralized management of social media interactions. This integration led to improved response times and better handling of customer queries, thereby elevating the overall customer experience. How Does AI Social Listening Work? AI-based social listening is the advanced version of measuring online conversations in comparison with other social listening tools. The mash-up between artificial intelligence and other related technologies propels the use of AI social listening into allowing companies the ability to sift through many amounts of social media information at unprecedented speed and accuracy to filter much social media information. Unlike the formerly used marketing media, which were based on keywords and the rules of human language, AI social listening encompasses intricate algorithms that can learn from the subtle nuances of human language. It comprehends content in far more intelligible ways as it understands exactly what the words mean. As more AI models are educated on large data sets, extraction of really relevant insights from social media continues to grow exponentially, providing businesses with a great deal of competitive edge. AI Social Listening is a highly effective tool for assisting in the understanding of public sentiment and market trends through this three-step process: 1. AI Listening Data Collection: These AI algorithms continuously monitor and collect data from social media platforms, forums, blogs, and other web-based platforms. All this data consists of text images, videos, and interaction between users. Live Tracking: The AI-based systems can track real-time conversations, thus allowing for a response and insight in time. Language Comprehension: The AI algorithms learn to understand human language to scan and analyze vast amounts of text data. 2. Artificial Intelligence Analysis Sentiment Analysis: AI models in processing extract information to find out the emotional pitch of the content. This can be used to draw an inference or an opinion that general thoughts on the content are more positive, negative, or neutral. Topic Modeling: AI can identify the major subjects or themes found in the conversations. This can be used in helping businesses understand what issues will be relevant

Being an online company means you lose the opportunity to meet clients personally. Social listening will help you, nevertheless, to grasp their emotions and worries. Social listening involves tracking brand mentions across digital platforms to understand public perception. It monitors conversations, evaluates consumer sentiment, and provides insights into audience preferences..  Customer feedback directly influences product development strategies, allowing companies to tailor their offerings more effectively. Success in e-commerce hinges on active social listening, enabling businesses to identify trends, address customer needs, and stay ahead of the competition. These platforms not only integrate social commerce features but also collaborate with e-commerce giants like Shopify, Twitter, and Snapchat to facilitate direct transactions. Social listening tools gather information from websites and offer companies important insights. Suggestion: Combine or condense these definitions both say social listening gathers insights from online activity. The social media listening market is expected to reach USD 8.44 billion in 2024 and grow at a CAGR of 13.90%, reaching USD 16.19 billion by 2029. These all emphasize how social listening is essential to e-commerce; condense into a single, more focused argument to avoid redundancy. What is social listening for e-commerce? Social listening for eCommerce is the practice of tracking online discussions to grasp what consumers are saying about your goods, brand, or sector.  It lets companies monitor comments, identify patterns, and evaluate consumer mood in real time.  Using these insights, eCommerce companies can enhance the consumer experience, fine-tune their marketing plans, and remain ahead of rivals in a changing digital market. Challenges faced by e-commerce companies E-commerce companies face numerous challenges in the online marketplace. Overcoming these obstacles is key to their growth and success. Competition Standing out is difficult, given so many internet vendors. With so many choices available, businesses struggle to attract and retain customers.. Companies get an advantage from outstanding branding, first-rate customer service, and reasonable pricing. Social listening technologies track rivals by gathering information from web platforms. Competitor analysis points up trends and market gaps, thereby enabling companies to keep ahead. Cybersecurity E-commerce depends critically on the protection of consumer data. Hackers target online retailers, attempting to steal personal and financial information. Companies have to make significant cybersecurity investments in multi-factor authentication and encryption, among other things. Brand monitoring helps detect security threats early, preventing reputation damage. One data breach can erode confidence and lower sales. Logistics Control of timely delivery and product returns is absolutely vital. Customers expect fast, reliable delivery delays can lead to negative reviews. Social listening helps e-commerce companies track complaints connected to delivery and grasp consumer needs. Personalised marketing campaigns driven by customer interactions help to solve logistics issues and enhance services. Client Trust Consumers won’t buy from an online store without confidence. Poor customer service, negative reviews, and unclear policies can damage a company’s reputation. Sentiment analysis identifies either favourable or negative brand impressions, therefore enhancing the reputation of companies. Interacting with consumers and quickly attending to issues helps to develop brand confidence. Technology updates E-commerce companies must keep up with emerging trends like AI and automation. Maintaining client expectations is crucial since social media dialogues affect brand reputation and sales. Predictive analytics, automated answers, and AI-driven chatbots enhance the shopping experience and help simplify corporate processes. Company Compliance E-commerce companies must comply with tax laws, data privacy rules, and other legal requirements. Ignoring orders could lead to fines and ruin a brand’s reputation. Through tracking compliance-related conversations, social listening helps enhance customer service approaches. Policies of companies have to be constantly changed to guarantee legal safety. Overcoming these obstacles would help e-commerce companies to provide a flawless buying experience. Content marketing plans are guided by social insights, which enable companies to keep competitive in the digital market and establish close bonds with consumers. Measuring the ROI of Social Listening Investing in social listening is crucial, but analyzing its ROI ensures it delivers real business value. Key metric analysis helps brands monitor how social insights convert into competitive advantage, customer satisfaction, and income growth. The following are crucial metrics of social listening’s influence on company performance. How to Monitor Social Listening’s Effects on Revenue Specify which financial metrics (e.g., revenue growth percentage, increase in average order value, or conversion rate uplift) directly tie to social listening efforts. Companies should keep an eye on whether their approaches boost brand engagement, better client retention, or higher conversions. Examining pre- and post-social listening data—that is, comparing customer sentiment, engagement rates, and sales success before and after social listening implementation—helps one understand the outcomes. For instance, a firm should monitor sales and customer loyalty over time if it employs social listening to find product complaints and modify its offers in response. For example, a fashion brand that notices a surge in positive Instagram mentions about a specific product can track how that trend correlates with a spike in sales of that item. What are the Key Performance Indicators (KPIs) to Monitor Tracking particular KPIs that represent brand performance and customer involvement helps one measure the effectiveness of social listening. Some crucial KPIs consist of: Brand Mentions and Sentiment Analysis: Online mentions of a brand count as evidence of either positive, neutral, or negative sentiment. Rising positive mentions point to good brand health; negative spikes could point to problems that need care. Engagement Metrics: Likes, Shares, Comments – If engagement rates increase by 30% after responding to customer comments, it signals that social listening efforts are working and online debates. Engagement increases following the application of social listening, indicating its success. Customer Response Time: Monitoring how quickly a brand answers questions and complaints lets one gauge how social listening affects customer service. Usually, faster responses result in more customer satisfaction. Website Traffic and Conversion Rates: If a brand’s Instagram mentions increase by 30% and referral traffic from social media grows by 20%, companies can attribute this success to their social listening strategies. It indicates that companies are efficiently leveraging customer insights to improve sales and marketing campaigns. Customer Retention and Loyalty Metrics: Tracking repeat

Achieving 100% CSAT with Gen AI sounds ideal, but is it realistic? AI can boost efficiency, but can it give the PERFECT CSAT scores all by itself? Find out the in-depth answer to this raging question here!

Small businesses today have to apply Online Reputation Management (ORM). Online reviews, search engine results, and social media presence increasingly influence consumers’ purchasing decisions.  Along with boosting brand confidence, a strong online presence helps companies attract new business, keep current ones, and experience long-term success.  Strong search engine visibility and positive reviews can boost local business reputation management rankings, making your business 3x more likely to appear in Google’s ‘Local Pack’, the top three map results potential customers see first. Conversely, negative remarks, false information, and poor brand reputation can have major consequences. One unfavorable review or viral social media complaint can damage reputation, eroding customer confidence and consequently reducing income.  Fake reviews, consumer complaints, and poor search engine results can escalate if appropriate reputation management strategies are not implemented. This article covers the most prevalent reputation risks, why Online Reputation management for small businesses is crucial, key strategies for maintaining a strong online presence, the best reputation management solutions, and how Locobuzz can help companies enhance their brand image.  Active reputation management by small businesses helps to protect their credibility, build customer connections, and guarantee continuous expansion in a sector growing in ever-competition. Why Small Businesses Should Value Online Reputation Online Reputation management for small businesses grows on several different factors, including search engine presence, social media activity, and client comments.  Read Article: How Digital Marketing Can Help a Business Succeed Customer confidence, brand exposure, and company expansion all depend on keeping a positive online presence. Small firms should pay great attention to online reputation management for the following reasons: Online Reviews Influence Customer Decisions Before making a purchase, over 90% of consumers review websites; many of them rely on them as much as personal recommendations. A company with regularly high ratings builds confidence and attracts additional business. Positive Reviews Boost Local SEO Rankings. Good reviews raise local SEO results, therefore increasing the profile of businesses in searches. A company ranks better and generates more online activity and foot traffic the more positive remarks it gets. Social Media Monitoring Helps Brand Awareness By engaging with consumers, addressing issues, and encouraging loyalty, social media monitoring can raise brand recognition. Fast responses to customer questions and comments help to strengthen general brand reputation. Negative Reviews Affect Business Credibility Negative reviews could compromise the reputation of a company and discourage possible clients from deciding on it. Properly and proactively addressing complaints helps companies show their dedication to customer satisfaction and rebuild confidence. Fake Reviews Harm Business Trust False reviews can influence sales, distort corporate image, and mislead possible consumers, thereby affecting business trust. Monitoring and reporting false reviews on websites like Google and Yelp helps to preserve integrity. Google Alerts tracks Brand Mentions. Create Google Alerts to get online brand mention real-time notifications. This enables crisis management, quick responses to consumer comments, and reputation building. Also read: What is the role of ORM in digital marketing? For small firms, what are the main concerns about reputation? Negative Customer Reviews: One poor review may turn off possible customers of your company.Reputation management responds quickly and correctly to comments, therefore preserving brand confidence. Ignoring negative reviews could cause lost revenue and a damaged online presence.  Empathetically responding with questions and answers will help enraged consumers become devoted fans. Encouragement of happy customers to provide positive comments helps to balance the general brand impression. Social Media Backlash: Viral negative comments may seriously damage the reputation of your brand if handled improperly. If widely reported, one consumer complaint might cause a brand disaster.  Clear client communication and prompt problem resolution help to slow down escalation. Social media monitoring helps companies fix issues and track attitudes actively. A well thought out crisis management plan ensures a quick and strong response. Data Breaches and Cybersecurity Issues: Legal consequences and a loss of confidence could follow from consumer data breaches. Often targeted small enterprises are those with insufficient security systems. Using strong cybersecurity systems protects important customer data. Financial losses, legal costs, and reputation damage can all follow after a data breach. Following a breach, open communication and quick response help to rebuild consumer confidence. Association with Unethical Practices: Unethical behavior or a poor commercial arrangement might damage the standing of your brand. Customers demand that companies follow moral standards and conscientious behavior. Unethical supply chains, false claims, and business scandals can start public indignation.  Good brand image results from regular audits and open operational practices. Long-term trust is developed via proactive problem solutions and moral corporate decision-making by maintaining the best online reputation management for small businesses. Employee Misconduct Online: Employees that present your brand poorly online could erode consumer confidence. Your company can suffer from unwanted comments, unpleasant words, and improper material.  Setting social media policies helps employees project a professional brand. The online behavior of employees helps to reduce possible reputation problems. Correcting behavior promptly and professionally helps to maintain brand reputation. Misinformation and False Claims: False news or misleading content can sour customer confidence and harm your reputation. Angry consumers or rivals could spread false information meant to damage your brand. Regular monitoring of internet mentions helps to identify and correct misleading material.  Producing factual and open materials increases brand reputation. Direct customer engagement in order to debunk false narratives helps stop inaccurate information from getting out there. Case Study – Good Name Management A small restaurant’s delayed service received several negative reviews. Reputation management companies for small businesses can help by actively addressing consumer concerns, cutting service times, and motivating happy customers to write reviews. They raised their rating from 2.5 to 4.5 stars in just six months. See other case studies here. Also read: Social Media Online Reputation Management Key Components of ORM for Small Businesses Review Management: Online reviews greatly shape the reputation of a corporation. Companies may remain aware of customer remarks by often visiting websites including Google, Yelp, and Facebook. Whether favorable or bad, responding to reviews demonstrates to consumers the value of their opinions.  Correct addressing of problems

Corporate Reputation Management – A Complete Guide According to Forbes, consumers look through an average of ten reviews before deciding what to buy. I’m here to explain why and how your brand reputation ought to be a top priority in your company’s strategic planning. Understanding your customers’ thoughts and feelings about you—from general patterns to specific experiences—is made easier with reputation management. With that information, you can prioritise changes, build your brand, and improve client satisfaction. Monitoring what people are saying about your business, monitoring search engine results and online listings, and encouraging clients and supporters to promote your brand online are typically part of this process. We’ll cover how to launch your service plan for managing corporate reputation in this article. What is Corporate Reputation Management? Corporate reputation management service is the process of creating and maintaining a favourable public perception of a business or organisation. It’s a crucial component of modern business, particularly in the internet era when rumors about a company, good or bad, may travel quickly and have a big impact. Due to the growth of online media and communication, as well as the extensive use of search engines like Google, reputation management has expanded significantly and now includes a significant digital component. Customers’ perceptions about a brand don’t need to be reported in the media to have an impact, as social media comments, Google reviews, and other sources influence a large portion of the public’s opinion. Also read: Online Reputation Management Tools for Your Brand Management How to Measure Corporate Reputation Management? PageRank PageRank is a Google search algorithm that prioritises your web pages based on their value on a search engine results page (SERP). PageRank displays the number of inbound connections to your content that come from reputable and authoritative websites. Because PageRank flows from one website to another, this statistic has become critical to SEOs. In other words, a website can acquire authority by receiving links from another with a better SEO PageRank score. In short, PageRank (transmitted via connections between websites) makes a website appear higher in search results. Furthermore, the algorithm is predicated on the idea that a page is considered significant if it has links from other important pages. Online Ratings and Reviews Your star rating is the most visible indicator of your internet reputation. In fact, that’s how your customers look for, compare, and choose brands. According to Reviewtrackers, 70% of customers utilise rating filters to find excellent local businesses. Online reviews contain essential details about the interactions your clients have had with your brand. Consumers have more faith in businesses rated five stars or above. Social Listening By monitoring these metrics, you can gain more insight into the individuals who find your content reliable and valuable, are willing to interact with your business, and follow and like you on social media. A social listening tool is any social media platform, profile, or device used to monitor an organisation’s social media accounts. Businesses can utilise social media management to cultivate their online image and influence the way their target audience perceives and engages with their company. Given social media’s increasing consumer influence, a company can enhance its online reputation by closely monitoring customer reviews, brand mentions directly on social media, and conversations around keywords, hashtags, competitors, and industry. NPS Rating To examine your reputation more thoroughly, you can determine the Net Promoter Score (NPS) for your brand. In particular, the NPS survey helps determine how loyal a customer is to a company. According to international NPS standards, a number above 0 indicates that you have more NPS promoters than detractors; on the other hand, a score below 30 means that you have a lot of space for improvement. Anything over 50 is considered good, and anything over 70 is considered world-class. Want to calculate your NPS score? Click here to check your NPS score for free. A company’s corporate reputation management service depends on customer perception, shaped by its actions, ethics, and responsiveness. Positive public relations strengthen credibility, while negative online reviews can severely impact trust. Effective reputation management includes crisis communication and requires social media monitoring to address issues swiftly. Corporate ethics influence public trust, and corporate social responsibility enhances brand image, positioning businesses as responsible leaders. Search engine reputation affects customer decision-making, influencing brand perception online. Strong brand advocacy boosts corporate reputation, as loyal customers and employees reinforce credibility. By integrating these strategies, businesses can protect and enhance their reputation in a competitive market. Important Issues of Corporate Reputation and Their Solutions A strong reputation raises brand value, draws customers, and fosters trust. Businesses do, however, also face risks including bad media coverage, social media criticism, and problems with online reputation. Solving these issues early on ensures company reputation and expansion. To enable companies to protect and strengthen their brand reputation, let’s examine some important problems and solutions concerning services for handling corporate reputation. 1. Public relations crises and damaging media coverage Negative public trust is undermined by viral online bad press. If poorly controlled, negative news reports, social media reaction, and PR disasters can snowball out of hand. Potential remedies include: Equipment for crisis monitoring: spot real-time reputation strain. Media Response Strategies: Rapid, well timed reactions help to control narratives. Active Media: Create great brand tales by building solid media relationships. 2. Online Brand Defamation & Attacks on Reputation False claims made by competitors, unhappy staff members, or clients might compromise search results and reputation. False information and bogus reviews erode consumer trust. Solution:  SEO reputation: Use good search results to suppress bad information. Legal & PR Strategies: When necessary, fight slander by litigation. Review Verification Systems: Search for and document false reviews. 3. Viral Negative Sentiment and Social Media Reversal Negative posts that go viral in a few hours undermine brand image. It is difficult to separate between trivial complaints and legitimate problems. Solution:  Social Listening Tools: Identify unfavorable attitude prior to occurrence. Active participation: Answer questions right away to prevent more damage. Playbooks

In the digital-first era, your online reputation matters as much as your financial products. With multiple searches taking place every second, customers can quite easily switch over to a rival based on search results. Trust is paramount for BFSI participants, but driving it effectively through limited means remains a challenge. This blog will dissect why Online Reputation Management (ORM) is a necessity for financial institutions, the typical problems encountered, and out-of-the-box solutions to remain ahead of the game. You’ll also learn the most effective tools to monitor and build your reputation while measuring success properly. Let’s get into the ORM strategies that can assist you in establishing trust, instilling customer confidence, and protecting your brand’s credibility in a highly competitive market! Why ORM is Important for the BFSI Sector? Talking for Marketing Managers & Directors, PR & Communications Teams, CEOs & Founders of Startups & SMBs, Customer Support & CX Teams, and Enterprise Corporations, it’s significant to undertake their primary pain points. These experts are apprehensive with unhelpful online reviews, misinterpreted communication, company trust, and reputation handling on many platforms. Marketing directors require powerful reputation management approaches to positively shape customer views and word of mouth, and PR professionals focus on constructive public relations in mitigating crises. Founders and CEOs require company reputation tools for defending brand value, gaining investor interest, and shaping search engine reputation in affecting customers’ buying choices. Large corporate companies demand crisis preparedness and social media tracking in keeping the reputation alive amid rapid electronic movement. Meeting these needs guarantees content to be actionable, applicable, and solution-oriented to the target audience. Why does the BFSI Sector need ORM? When talking to Marketing Managers & Directors, PR & Communications Teams, CEOs & Startups & SMBs, Customer Support & CX Teams, Enterprise Corporations, it’s important to understand their main pain concerns. These professionals find unhelpful internet reviews, misconstrued communication, company trust, and reputation management on multiple platforms to be alarming. While PR experts concentrate on good public relations in reducing crises, marketing directors need strong reputation management strategies to favorably influence consumer opinions and word of mouth. Tools for protecting brand value, attracting investor interest, and influencing search engine reputation in so impacting consumers’ purchase decisions are needed by founders and CEOs. Big businesses want social media monitoring and crisis readiness to help to preserve their brand among fast changing technology. Meeting these needs assures to the target audience content to be practical, relevant, and solution-oriented.    For any financial organization, trust and reliability are key for success and in the digital world, customers now research and compare banks, insurers or investment companies online before committing their hard-earned money. They check reviews, ratings and interactions on social media to decide and building this trust takes focused effort. ORM helps BFSI brands to effectively manage their online reputation which countless searches have attached to their name. It gives control over business listings and reviews on search engines and social platforms and regular monitoring through ORM reveals how customers truly perceive your brand over different touchpoints. Addressing complains transparently builds goodwill while positive feedback attracts others. Moreover, optimized organization profiles provide clarity about services to attract prospect customers. Dedicated ORM helps analyze this feedback data to enhance customer experience. For e.g. understanding common loan application issues mentioned can streamline processes. Thus, ORM is a must for BFSI sector to stay visible among competitors, strengthen customer trust and ultimately boost conversions in the cut-throat digital space. To explore how Locobuzz can benefit your financial institution, visit their G2 profile for more insights. Key Challenges in ORM for Banks and Financial Companies Managing online reputation at the scale of banking and finance sector is a huge task. While ORM is crucial in the digital era, there are some prominent hurdles to cross effectively such as: Monitoring vast online sources like reviews, forums continuously with limited manpower. Addressing all customer queries and complaints in real-time through centralized response teams. Ensuring synchronized response from different internal departments working at varying speeds. Publishing engaging and compliant content regularly across profiles. Optimizing numerous website profiles as per dynamic search algorithms. Handling reputation fluctuations effectively during mergers, acquisitions or crisis situations. Accurately measuring complex ORM ROI involving intangible factors. Addressing data privacy issues around utilizing customer feedback. Overcoming these challenges requires strategic ORM planning along with leveraging advanced technological solutions. Automation using AI can help banks and insurers scale monitoring and response manifolds and with right tools and processes, financial institutions can streamline ORM for optimal outcomes. Also read: ORM Guide for BFSI: Key Strategies and Tools Top 5 ORM Strategies for Banks and Financial Companies Financial institutions must adopt a strategic approach to reputation management beyond traditional channels in order to retain customer trust and win new clients. With online presence and experiences dictating perceptions, here are some key ORM strategies that banks and other BFSI players can implement: Giving banks top priority for customer service means concentrating on providing a first-rate experience right from the beginning. Resolving problems politely and sensitizing support workers help to establish confidence in institutions that reflect a strong online presence. One still gives timely responses top importance. Dedicated ORM technologies guarantee 24/7 monitoring of all key sources influencing reputation, including reviews on Google, Facebook, and customer blogs and forum debates about services. It promises quick addressing of issues. Carefully optimizing business profiles: Financial institution profiles in directories, applications, and aggregator platforms need constant ranking for target searches. Complete profiles with operational information assist clients and increase confidence. Frequent publication of interesting content Content on typical client questions that is informative, instructive, and personality-driven helps banks to be reliable and informed. Social media activity helps to strengthen this image. Often, ORM dashboards include insightful analysis of sentiment and feedback from social listening and reviews. By means of sentiment and topic analysis, pain points can be found, thereby simplifying procedures and policies according to evolving needs and enhancing services constantly. Banks may effectively improve their online reputation to survive in the

Maintaining a strong online reputation is crucial, especially in the real estate industry where technology plays a big role in property searches. Your online image is key in attracting potential clients. When you manage your online reputation well, you build credibility and stand out from the competition. Research indicates that most homebuyers start their search online, looking at listings, reviews, and agent profiles. This means your online presence is often their first impression of you. A positive online reputation can greatly impact their decision to work with you for their real estate needs. What is Online Reputation Management for Real Estate Online reputation management for real estate is the process of monitoring how customers feel about your real estate business, taking strategic action based on the insights, and eventually influencing public perception by leveraging positive testimonials. This is an ongoing process that every real estate business owner must invest in to grow their business and gain a significant edge over the competition. It involves actively monitoring and influencing how real estate professionals and properties are perceived online. It includes strategies to maintain a positive image, handle negative reviews or comments effectively, and enhance visibility on digital platforms. Essentially, ORM for real estate aims to shape and protect the online reputation of agents, agencies, and properties to attract clients and build trust in the competitive real estate market. An effective real estate customer feedback strategy fosters confidence and enhances offerings. Using surveys, social media, and direct correspondence, routinely compile client feedback. Respond quickly to allay worries so as to improve brand reputation and customer happiness. Highlight positive reviews to draw in possible sellers and buyers. Why is Online Reputation Management important for Real Estate 1. Reliability and Trust In the past, people used to rely heavily on newspaper ads or recommendations from friends to find their perfect home. But today, the internet is the main tool for anyone starting their house hunt. There’s a wide range of online platforms like real estate websites and social media that offer tons of information for homebuyers. These platforms have detailed listings with descriptions, pictures, and even virtual tours of properties. Having a robust online presence significantly transforms the real estate industry. Real estate sites provide direct contact with brokers for rapid and flawless communication in addition to helping homebuyers locate houses. High ratings and positive evaluations serve as a trust signal, therefore attesting to your professionalism and integrity. Conversely, the absence of an internet presence or poor reviews could turn off prospective consumers. Consider your web profile as a magnet; it draws customers and lends confidence in your knowledge. Clients are more willing to interact and move forward when they see effective online reputation management for real estate agents and a pleased clientele. Establish trust, increase awareness of your company, and see it flourish. More attention indicates more questions and sales opportunities for real estate professionals. Not only does a great internet presence draw in fresh business, but it also fosters loyalty. Happy customers write evaluations and recommend others, therefore increasing reputation and promoting ongoing development. Locobuzz streamlines social media management with real-time monitoring, analytics, and engagement tools. Locobuzz manages all aspects of real estate reputation management. Users appreciate its centralised platform, collaboration features, and detailed reports. While praised for strong customer support, some seek better dashboard customisation and faster ticket resolution. Overall, it enhances brand monitoring and response efficiency. 2. Positive and Negative reviews Listening to clients’ suggestions for improvement is just as important as maintaining a stellar reputation. Real estate professionals need to show they’re committed to making their services better based on what clients say, creating a culture where client needs come first. Having a solid feedback system in place helps identify what the team is doing well and where they can improve. Positive feedback tells the team they’re on the right track and gives them insights into what clients appreciate most. On the other hand, negative feedback is a chance to learn and grow, showing areas where they can do better in the future. By actively seeking and acting on client feedback, real estate pros prove they’re dedicated to making clients happy and are willing to go the extra mile. This proactive approach not only improves the client experience but also boosts the team’s reputation and builds lasting relationships with satisfied clients. Ultimately, paying attention to and acting on client feedback is crucial for providing exceptional service and building a loyal client base in the competitive real estate field. Negative comments point to issues that need work; positive comments show what customers value.  Responding quickly with answers shows that one is dedicated to customer satisfaction.  Those in real estate who actively seek criticism are committed to quality.  This strategy improves client experience, builds reputation, and creates enduring partnerships.  Being proactive helps one to see chances for ongoing development and success from comments. Ultimately, paying attention to and acting on client feedback is crucial for providing exceptional service and creating a loyal client base in competitive real estate reputation management. Learn how social listening can provide valuable insights into client preferences, market trends, and competitive analysis, enabling you to tailor your services effectively. The Power of Social Listening for Real Estate 3. Discovering Potential Clients Being proactive about managing your online presence across different platforms—like social media, review sites, and search engines—can help you get noticed by potential clients. Regularly sharing engaging content, responding quickly to messages and reviews, and optimizing your profiles for search engines all contribute to boosting your online visibility. Platforms like Facebook, Instagram, and LinkedIn are great for showcasing your expertise, sharing property listings, and connecting with your audience. By posting helpful content, sharing success stories, and joining relevant discussions, you can build credibility and attract followers who might become clients. Review sites such as Google My Business, Yelp, and Zillow are where clients often share their experiences with real estate professionals. By actively managing your presence on these sites—responding to reviews professionally and addressing any

Have you ever searched for a new doctor and scrolled through pages of online reviews before making an appointment? Nowadays, online reviews hold immense power to influence a customer’s decision. Just like positive reviews can fill a doctor’s waiting room, negative ones left unchecked can spread worry and deter patients. This is where online reputation management (ORM) for healthcare comes in! It’s your guide to navigating the online world of customer reviews, building trust, and attracting new ones. It’s about showcasing the excellent care you provide and ensuring your online presence reflects the positive experiences your customers have. People are searching for doctors and hospitals online more than ever, and the reviews they find can make a huge difference. Online reputation management for healthcare helps them maintain a positive image and build customer trust. A strong online reputation can directly impact a healthcare provider’s ability to attract and retain customers. It’s not just about handling reviews; it’s about making a good online impression and showing how caring and trustworthy the healthcare organization is. What is Online Reputation Management for Healthcare? Online reputation management for healthcare is like taking care of your online image with your customers. It’s about making sure people find positive information about your practice when they search for you online. There are two main ways to do this. First, take charge! Make your website easy to use with clear information about doctors, services, and how to schedule appointments. Happy customers are the best source of good reviews, so politely ask them to share their experiences on sites. When someone leaves a review, take the time to respond, thanking them for positive feedback and addressing any concerns they raise. Social media is another great tool. Use platforms like Facebook to connect with patients, share educational content, and show your commitment to the community. Second, be prepared to handle any negative reviews that might pop up. Respond quickly and apologize for any mistakes. If a customer had a specific issue, explain what you would do differently next time. Always be professional and respectful, even if the review is harsh. By taking charge and addressing concerns, you can build a strong online reputation that reflects the quality of care you provide. This will help you attract new customers and keep the ones you already have. Online reputation management will maintain your positive image and help you succeed in achieving your long-term goal! Managing Your Healthcare Reputation: Key Strategies for Success Online reputation management (ORM) is essential for healthcare companies if they are to keep credibility and draw patients. Across channels including social media and review websites, ORM solutions enable the management of reviews and tracking of patient feedback. Positive comments helps create trust and shape decisions as patients look for doctor and hospital reviews more and more. Negative evaluations can damage the reputation of a medical practice, hence timely response is quite important. Through better brand credibility and reputation protection, ORM techniques help to increase patient retention. Positive reviews enhance the brand image; negative remarks call for quick attention to stop damage. Online reviews affect patient decisions, hence ORM is rather important in increasing patient trust and openness. While ORM technologies monitor comments to keep ahead of possible problems, social media also helps to boost brand image. Strong brand recognition affects search engine visibility, thereby guaranteeing that healthcare providers will always draw fresh patients.  Case Study: Apollo Hospitals During COVID-19 Apollo Hospitals successfully used Locobuzz’s ORM tools to manage customer feedback during the COVID-19 pandemic. By quickly addressing patient concerns and queries, they improved their overall customer experience. Key Metrics:       98% response rate within 24 hours       40% increase in positive sentiment       30% increase in patient engagement Learn more about how Apollo Hospitals enhanced CX here. Importance of ORM in Healthcare Online reputation management (ORM) is important for healthcare providers to uphold a positive image online. It influences how customers perceive and trust your practice or facility. When you handle your online reputation well in healthcare, it builds trust, improves your brand reputation, attracts and retains customers, increases your visibility in online searches, and helps deal with problems better. 1) Trust and Credibility When doctors and hospitals have good reviews online, people trust them more. When people search for healthcare providers or facilities online, positive reviews and feedback can reassure them that they are choosing a reputable and reliable source for their medical needs. It’s like when you ask your friends for advice on where to go – if many people say something is good, you will probably believe them. 2) Customer Satisfaction Doctors and hospitals can make customers happier by listening to their feedback online. If someone says something, and the doctor or hospital responds nicely, it shows they care about customers and are responsive. This can make them feel more satisfied with the care they receive. 3) Building a Good Image Maintaining a positive online reputation contributes to shaping a healthcare provider’s brand image. Like how companies have a good or bad reputation, doctors and hospitals do too. A good online reputation helps to build a positive image which leads to more people wanting to go there. However, if there are lots of negative comments online, it can damage the reputation. Example: A patient looking for a cardiac specialist reads Google reviews and hospital ratings before making an appointment. A hospital with high ratings and positive patient feedback is more likely to be chosen over one with poor or no reviews.  Expert Insight on Trust and Reputation: “In healthcare, reputation is directly linked to trust. Patients need to feel confident in their healthcare provider’s abilities, and this starts with a positive online presence. Effective ORM allows hospitals and healthcare professionals to not only monitor but actively engage with their patient community, ensuring both loyalty and continued growth.”  — Dr. Jane Smith, Healthcare Marketing Expert   How Operational & Care Improvements Driven by Patient Feedback Although public opinion is shaped

In the travel and hotel sector, online reputation management (ORM) is the monitoring, controlling, and enhancement of an online presence of a business. It covers answering reviews, addressing client comments, and using favourable events to foster confidence. In a cutthroat industry, good ORM enables companies to keep a solid digital reputation, improve credibility, and get more visitors.

As we sprint toward 2030, the customer experience (CX) landscape is on the brink of a revolutionary transformation.

As we find ourselves in 2025, digital transformation is not just a trend but a survival imperative, the convergence of Customer Experience (CX) and marketing strategies has emerged as a critical focal point for brands.

Most businesses have grown to realise in 2025, as they broadcast across more channels than ever, that performing a full-scale social media audit is essential to remain competitive on the digital playground. Advanced social media audit tools are required to monitor, optimise, and track performance and are more sophisticated than ever, particularly with the large number of social platforms that exist today and as consumer behaviour changes rapidly.

Dance has emerged as a forceful expression and creativity mode, particularly in India. It reflects the richness of Indian cultural heritage. In 2025, Indian dance influencers will be the trendsetters in this lively art form that will leave the audience spellbound on Instagram and YouTube. These influencers feature incredible dance abilities, inspiring a legion of wannabe dancers by producing creative content and imaginative choreography. With digital platforms growing so vastly, it enabled the spreading of such influencers’ works into all parts of the globe and even merging conventional dances with trendy ones. From Bollywood to hip-hop, they bring various influences into performances that make dance accessible and relatable for fans of all ages. So, let’s see the top 32 Indian Dance Influencers. Top 32 Indian Dance Influencers in 2025 – Instagram Sr.No Name of the Influencer Number of Followers 1 awez_darbar 31.3M followers 2 mohanshakti 17.6M followers 3 remodsouza 13M followers 4 raghavjuyal 12.5M followers 5 prabhudevaofficial 6.7M followers 6 dhanashree9 6.2M followers 7 laurengottlieb 3M followers 8 terence_here 2.9M followers 9 Ganeshacharyaa 2.5M followers 10 jhavartika 2M followers 11 sushantkhatri148 1.9M follower 12 melvinlouis 1.9M followers 13 Theakashthapa 1.5M followers 14 shantanu.maheshwari 1.8M followers 15 Shruti Sinha 1.7M followers 16 Shobana_danseuse 1.3M followers 17 gunjansinhaoriginal 1.2M followers 18 vaishnavi_official_ 1.1M followers 19 bhaiyajiismile 1.1M followers 20 sonali.bhadauria 1M followers 21 paridhiofficial 1M followers 22 himanshu_dulani 789K followers 23 suresh_kingsunited 667K followers 24 Pery Sheetal 461K followers 25 sagar_bora 280K followers 26 shivanibhagwan 192K followers 27 sadhwimajumder 155K followers 28 chayakumar 132K followers 29 Thewardrobeengineer 119K followers 30 swarali.movement 79.3K followers 31 anisha.babbar 31.6K followers 32 amitdances 25.9K followers Let’s view each in more detail: 1. Awez Darbar – 31.3M followers Awez Darbar is a famous Indian choreographer and a popular social media influencer, known for his dancing and energetic performances. He was catapulted to fame through TikTok and Instagram, gaining millions of followers.  He founded a dance academy called “ATRANGZ,” through which he mentors various new-age dancers and works with many celebrities, cementing his position as the heartbeat of the dance culture. 2. Shakti Mohan – 17.6M followers Shakti Mohan is a renowned Indian contemporary dancer and social media influencer with over 17.6 million followers on Instagram. She gained popularity when she won “Dance India Dance” in 2010 and has performed all over the world since then. As a judge on “Dance Plus,” she teaches aspiring dancers through her tutorials and her dance education initiative, Nritya Shakti. 3. Remo D’Souza – 13M followers Remo D’Souza is a renowned Indian choreographer of dances and director of films. He is one of the best-known choreographers in India for his impressive choreography and influence in the dance world.  With 13 million followers on social media, he came to fame by hosting some of the famous dance reality shows such as “Dance India Dance” and “Dance Plus” where he was a judge. Besides, he also has successfully directed some the movies like “ABCD”. 4. Raghav Juyal – 12.5M followers Raghav Juyal is a well-known Indian dancer and television host, famously known as the “King of Slow Motion” for his unique dance style. He rose to stardom as a finalist of “Dance India Dance Season 3” and later won the title “Dance Ke Superkids” with his team Raghav Ke Rockstars. Besides his dancing profession, Raghav has acted in many Bollywood movies and also hosted some superhit shows like “Dance Plus”. 5. Prabhu Deva – 6.7M followers Prabhu Deva is a renowned Indian choreographer, actor, and director of films, especially known for his brilliant creativity and skills in different dance forms. Having 6.7 million followers on social media, he has made massive contributions to the Indian film industry, especially in Tamil, Hindi, and Telugu cinemas.  He has been renowned for his work in the choreography of several blockbuster movies and hit movies like “ABCD,” and received multiple awards including two National Film Awards for Best Choreography. 6. Dhanashree Verma – 6.2M followers Dhanashree Verma, popularly known as Dhanashree9, is an Indian dancer and choreographer who boasts a 6.2 million-strong following on social media. Initially, trained as a dentist, she stumbled upon dancing as a hobby and garnered immense popularity with her videos on YouTube. Today, she has become one of the top dance influencers who show her prowess in many different styles.  7. Lauren Gottlieb – 3M followers  Lauren Gottlieb has marked a good presence in India and achieved huge social networking followers of 3 million. Lauren rose to fame as she was part of the popular reality show “So You Think You Can Dance.” She marked her presence in Bollywood through the film “ABCD: Any Body Can Dance.” She has excellent dance moves and judged another reality dance show, “Jhalak Dikhhla Jaa.”. 8. Terence Lewis  – 2.9M followers  Terence Lewis is one of the best-known choreographers and TV personalities from India, famous for his mastery of contemporary dance. Terence has been judged in some of India’s popular dance reality shows, including “Dance India Dance” and “India’s Best Dancer,” along with having 2.9 million followers on social media. He has choreographed scores of Bollywood films, earning himself a name as a dance leader in Indian cinema. 9. Ganesh Acharya – 2.5M followers  Ganesh Acharya is one of the notable Indian choreographers, actors, and directors. He made a significant impact in Bollywood and has choreographed many big hits. With 2.5 million followers on his social media sites, Ganesh has appeared in films such as “Husn Hai Suhana” and “Dehati Disco.” He also served as a judge in several popular dance reality shows, which further cemented his name in the world of dance in India. 10. Vartika Jha – 2M followers Vartika Jha is a young and talented choreographer and dancer from India who has a massive 2 million followers on social media. She came into prominence through her attractive performances and creative choreography, especially after performing on the reality show “Dance India Dance.” Vartika continues to inspire many with her dance videos and other interesting

The influence of these incredible yoga practitioners goes far beyond just physical fitness; they are encouraging a new culture of mindfulness and well-being in our society.  Their journeys motivate individuals to explore the transformative power of yoga, as they share their experiences, practices, and values. This impact will inspire many more people to give importance to their health and wellness through yoga, inculcating a more harmonious and peaceful lifestyle for all. List of Top 30 Indian Yoga Influencers in 2025 – Instagram Sr No. Influencer Name Instagram Handle Followers 1. Shilpa Shetty Kundra @theshilpashetty 32.7M 2.  Swami Ramdev @swaamiramdev 2.4M 3. Srishti Kaushik @yoginisrishti 1.4M 4. Juhi Kapoor @theyoginiworld 1.1M 5. Greesha Dhingra  @gree_yogabhyasi 952K 6.  Vinay @vinayyoga 921K 7. Manisha Yadav @wellnesswithmanisha 791K 8. Satvic Yoga (Akshay Dugar, Radhika Gupta, and Team Satvic) @satvic.yoga 742K 9.  Radhika Bose @yogasini 622K 10. Kamya  @yogawithkamya_ 561K 11. Anshuka Parwani @anshukayoga 475K 12. Sunaina Rekhi  @sunaina_rekhi 462K 13. Pradaini Surva @pradainisurva 448K 14.  Pooja Patel @miss_world_yogini 403K 15.  Ira Trivedi Mantena @iratrivedi 372K 16. Aravind Velayudhan @yogi_and_yathra 350K 17. Neha Bangia @thatfitmum 326K 18. Riya Ajmera @yogiwhispers 326K 19. Khushi Bajwa @khushibajwayoga 318K 20. Vaibhavlaxmi @vaibhavlaxmi_indian_yogini 316K 21. Namita Chandra Piparaiya  @yoganama 298K 22. Madhulika Singh @divine_yoga.vibes 291K 23. Ritu Singh @ritusinghfitness 259K 24. Deepika Mehta @deepikamehtayoga 258K 25. Apoorva Jayarajan @apoorvajayarajan 239K 26. Sarvesh Shashi @sarvesh_shashi 226K 27. Master D @yogawithmasterd 208K 28. Nidhi Mohan Kamal @nidhimohankamal 124K 29. Acharya Pratishtha Ji @acharyapratishthaji 124K 30.  Tanny Bhattacharjee @fit_and_fabb 121K 1. Shilpa Shetty Kundra – 32.7M Shilpa Shetty Kundra is a famous yoga Influencer in India escalating the message of physical fitness and mental well-being. As a nature lover, Shilpa is often found spending her time either spending time at natural settings or outdoors and maintains a healthy social media presence on Instagram and YouTube to share content mostly on how-to’s in various yoga techniques, plant-based recipes, and wellness tips galore.  Shilpa never skips her yoga routines and ensures that she follows her workouts daily starting from doing a Surya Namaskar to performing a range of asanas. She promotes a balanced lifestyle that includes mental health practices like mindfulness meditation and physical tasks. She even inspires her audience to practice yoga and live a better life by sharing motivational quotes and suggestions. Shilpa has been awarded as the Wellness Icon and many other awards made her come forward as an Influencer in the field of wellness, for her excellent contribution services to the health and wellbeing community. In 2013 she was awarded the NDTV Indian of the Year award for Fit and Wellness Icon, She was also awarded the Iconic Gold Award in 2022 for Iconic Fitness Icon of Year. That shows she is dedicated to motivating her fans to embrace yoga and a healthy life. Shilpa not only wins numerous awards but also develops successful programs such as her fitness app “Simple Soulful”, a digital wellness model that offers users access to all the health elements as well as personalized yoga sessions. She includes diversity in exercises to break the monotonous cycle.  Also, she inspires many to adopt yoga practices in their daily routines to make their lifestyle healthier. 2. Swami Ramdev – 2.4M Swami Ramdev is one of the most prominent  Indian yoga gurus who has brought awareness about Ayurveda and yoga across India. He grew famous during the early 2000s when he conducted huge camps for yoga and when his classes were live telecasted through television so that millions could gain knowledge of Yoga and Ayurveda.  His lessons give accountability to the whole approach to health with an apprehension of the combination of old and new methods related to the health concept. Swami Ramdev’s influence spreads far beyond yoga; he is also a co-founder of Patanjali Ayurved, India’s leading Ayurvedic product brand.  He’s a potent proponent of Ayurveda because of his passion for making traditional Indian medicinal products, thereby inspiring a huge interest in the science. Swami Ramdev has been awarded awards, apart from those for the contributions he made to yoga and Ayurveda, for his health and wellness work. His efforts have aided many individuals live healthier lives; essentially, they made him one of the most influential Indians. The impact on public health discourse was acknowledged in 2022 when he was ranked the 78th most powerful Indian by The Indian Express. He has also been vocal about societal issues such as corruption in India, where he led protests demanding liability and transparency.  He continues to inspire the lives of many people physically and spiritually through his speeches,   and public appearances, preaching the importance of yoga and Ayurveda in society. 3. Srishti Kaushik – 1.4M India’s one of the top yoga influencers and well-established health professionals backing 14 years of experience in teaching and practicing yoga. Srishti Kaushik is a four-time national gold medalist and has improved her skills under the blinding lights of many cities, often featuring on the floors of some of India’s biggest publications including The Hindustan Times, TIME Magazine, and The Indian Express.  Through her writing, she aspires to aid people diagnosed with several medical conditions, live better lives, and fight health issues like thyroid diseases, PCOD, stress, infertility, period pain, and PCOD. So, she inspires her audience to become healthy and she blends conventional yoga practices with present-day health practices to lives life better. She disseminates her great knowledge and useful tips to the entire world through social media platforms especially Instagram, using the @yoginisrishti handle. Srishti’s approach is holistic wherein mental and emotional fitness can be on par with the same for physical fitness. Sometimes, she shares simple easy yoga asanas and lifestyle tips for people suffering from many other kinds of health conditions. Srishti Kaushik, therefore, is becoming a powerful resource for people looking at natural answers and seeking guidance for their well-being. Her advocacy of yoga as a therapy tool further ranks her as a key player in the Indian fitness industry. 4. Juhi Kapoor – 1.1M Juhi Kapoor

Top 30 Male Fashion Influencers In India in 2025 Indian men’s fashion influencers are increasingly popular because of the fantastic change in the Indian fashion industry, where every boy is being taken center stage and is a fashion influencer who is leaving traditions and concepts behind. They leave their mark on websites like YouTube and Instagram by displaying their unique style and playing roles in a fashion that is typically unpredictable. The assorted contents ranging from streetwear to high couture can be an inspiration and source of direction for a wide range of readers. Working with well-known brands and then interacting with their followers changes the way men dress and the fashion industry’s perceptions of masculinity. SR NO. INFLUENCER INSTAGRAM HANDLE FOLLOWERS 1. Karron S Dhingra @theformaledit 2.2M 2. Siddharth Batra @ siddharth93batra 263K 3. Anirudh Sharma @anirudhh_sharma 1.6M 4. Suraj Pal Singh @surajjpallsingh 1.1M 5. Ranveer Allahbadia @ranveerallahbadia 3M 6. Sanket Mehta @sankett25 867K 7. Mridul Madhok @mridulmadhok 1.6M 8. Vaibhav Keshwani @pehenawah 617K 9. Shakti Yadav @thefebruaryboy 197K 10. Jatinn Jay @thestyledoodler 136K 11. Usaamah Siddique @usaamahsiddique 110K 12. Tejeshwar Sandhoo @blueberryblackout 118K 13. Amaan Armaan @soboguys 210K 14. Abhinav Mathur @_abix_ 128K 15. Nikhil Kandhari iamnkhl 85.5K 16. Parakram Rana @parakramrana 83.4K 17. Sandeep Rai @sandeeprai 73.4K 18. Tarun Sharma @moderndaywingman 142K 19. Arshad Ahmed @iamarshd 72.1K 20. Akshay Sharma @xshaysharma 37.5K 21. San Kalra @sankalra 178K 22. Vinay Parmar @vinayxparmar 338K 23. Lakshay Thakur @lakshay_thakur 242K 24. Anuj Dutta @iamanujdutta 119K 25. Varun Agrawal @settlesubtle 121K 26. Prateek Chauhan @lensbehindlens 45.2K 27. Jeremi Cabral @fmwdotcom 32.8K 28. Krishen Riyat @krishenriyat 48.2K 29. Param Sahib @parambanana 53K 30. Harshit Singh @harshitsinghofficial 223K 1. Karron S Dhingra – 2.2M Karron S. Dhingra is one of the popular male fashion influencers in India. He is known for creating great content that has a strong appeal to many audiences. He posts styling and grooming tips for men along with ethnic and formal wear information on his channel, The Formal Edit. His makeover stories can be characterized by the style and confidence that he employed to subvert traditional notions of beauty through his transformation. Karron won most major awards that acknowledge a person’s enormous contribution to the industry, including: Best Male Fashion Blogger Award 2019 Top fashion influencer of the year (2019, 20, 22, 23, 24) Popularity for Cosmo India Fashion Influencer of the Year (2022–23) Top Fashion Creator in Creators United 2023 Moreover, he has worked with other international companies such as Jaguar, Blenders Pride, Nivea, and Arrow, to name a few. He believes that such campaigns reflect his interest in the fashion world and his ability to connect with them and gain growth in the menswear fashion and grooming sector. Karron still goes on to inspire the masses to make their style better with these achievements and mandates. 2. Siddharth Batra- 263K Siddharth Batra is one of India’s favorite male fashion influencers; he has an experimenting game at its boldest outrageous fashion. Hailing from Gurugram, his passion for style emerged young enough to prompt him to study fashion design. He started as a freelance style editor for MensXP. His contents began to redefine what it was to be masculine. His catchy tunes and Instagram videos brought him into the limelight and began to resonate with many by embracing self-expression and challenging traditional gender orientations within fashion. Siddharth has bagged quite a few notable accolades in recognition of his work for the fashion world, such as: Currently ranking 24th on Forbes India’s digital star list Cosmopolitan Best Male Fashion+Beauty Influencer He has come up with the creative series, #GuyBeauty which brought makeup into the lives of men and broke any taboos that existed around masculinity. Siddharth has worked with big brands like Skechers, Amazon, Myntra, and Simple Skincare, which showcases his influence in the fashion world. Collaborations and interesting content make him inspire countless men to be themselves and showcase themselves through fashion. 3. Anirudh Sharma- 1.6M Anirudh Sharma is an emerging male fashion influencer from India and has a very diverse style and the embodiment of colors. Hailing from a small town in Himachal Pradesh, Anirudh started his social media journey in 2017 while doing further education in Canada. He has quickly carved out for himself the mantle of a trendsetter, effortlessly sporting everything from hip-hop tees to traditional kurtas. The engaging content he was creating made him the heartthrob of the young generation for his unique fashion sense and charisma. To appreciate his contributions to the world of fashion, Anirudh has been awarded numerous significant awards, including: Lokmat Creator Awards 2023 He also started music ventures and his very first song “Tom Cruise” with social media influencer Mrunal Panchal. Ajio, Realme, and Nykaa are some of his notable collaborations and due to these, he is slowly gaining in the industry. He motivates people to come forward with themselves through clothes and their style by making similar content through such collaborations and other works too. 4. Suraj Pal Singh – 1.1M Suraj Pal Singh is one of the famous fashion influencers among males. He flaunts his stylishly elegant manner on his Instagram profile. His feed consists of different fashion looks, blending modern trends with old school, so it attracts people of different age brackets. Other than beautiful content, Suraj Pal Singh has also collaborated with brands like Raymond, Flipkart, etc. He participated in big events such as Lakme Fashion Week, Youtube Fanfest 2023, etc. He is the co-founder of the clothing brand, @suyash.fashion. He regularly posts outfit inspirations, styling tips, and lifestyle insights in his GRWM Reels that embed self-expression through fashion. His posts are characterized by high-quality visuals and thoughtful captions that relate to many young men who are looking forward to perfecting their style. 5. Ranveer Allahbadia Ranveer Allahbadia, known more famously by his social media alias BeerBiceps, is among the finest male fashion influencers in India. He is majorly popular because of his huge content material in three categories: fitness, lifestyle, and fashion. Ranveer started

Top 20 Crypto Influencers In India [2025] Are Crypto Influencers Envisioning a New Digital Future for India? India, which is one country accelerating digital transformation at a pace that has never been witnessed before, there’s a new generation of influencers: crypto enthusiasts in the making, shaping the digital future of the nation. They have managed to take what they know of blockchain technology and their presence on social media as a channel of educating, inspiring, and mobilizing a constantly growing community of crypto enthusiasts. From investors to new entrants, this list of 20 crypto influencers in India has some of the strongest and forward movers driving the adoption of cryptocurrencies and blockchain. Best Indian Crypto Influencers SR NO.  INFLUENCER NAME INSTAGRAM / X HANDLE 1. Balaji Srinivasan https://x.com/balajis  2. Naval Ravikant https://www.instagram.com/naval/ 3. Nischal Shetty https://www.instagram.com/nischalshetty/ (Private Account) 4. Abhyudoy Das https://www.instagram.com/abhyudoy_d/  5. Lavish Choudhary https://www.instagram.com/lavish.choudhary_official/  6.  Sumit Gupta https://www.instagram.com/sumit21gupta/  7.  Ashish Singhal https://www.instagram.com/ashishsinghal1984/ (Private Account ) 8.  Naimish Sanghvi https://www.instagram.com/thatnaimish/  9.  Aditya Singh https://www.instagram.com/cryptoonomad/?hl=en  10.  Neeraj Khadelwal https://www.instagram.com/neerajkhandelwal0007/?hl=en  11.  Vinay Chandra Lal https://www.instagram.com/vinay_chandra_lal/  12. Tanvi Ratna https://x.com/tanvi_ratna?lang=en  13.  Vani Kola https://www.instagram.com/vanikola_/  14.  Ajeet Khurana https://www.instagram.com/realajeetk/  15.  Siddharth Menon https://x.com/buddhasource?lang=en  16.  Jaynti Kanani https://www.instagram.com/jdkanani/  17.  Kashif Raza https://www.instagram.com/bitinning/  18.  Budhil Vyas https://www.instagram.com/budhil_vyas/  19. Brahmi Kapasi https://www.instagram.com/finance_isfun/  20.  Sapna Singh https://www.instagram.com/earnwithsapna/?hl=en  1. Balaji Srinivasan Balaji Srinivasan is one of the most recognized Cryptocurrency Influencers in India. He has a strong background in technology and finance. Having served as the Chief Technology Officer (CTO) of Coinbase and as a general partner at Andreessen Horowitz, he has contributed a lot to the cryptocurrency industry.  In his entrepreneurial journey, he co-founded Earn.com which has been acquired by Coinbase now. He has invested in numerous startups that have profoundly influenced the digital currency space that exists today.  He earned his graduation and master’s degrees in electrical and chemical engineering from Stanford University and now leverages technical skills as well as creative thinking in presenting a new world order with cryptocurrency. Presenting himself as an active supporter to his audience through different social media platforms, Srinivasan shares insights on blockchain technology, decentralized finance, and the implications of digital currencies on global economies. He insists on embracing cryptocurrencies for financial sovereignty and economic empowerment and argues against regulatory bans. For instance, his loud predictions about Bitcoin’s future value, as well as his forthcoming book, The Network State, about the novel governance that may emerge from tech, cement Srinivasan’s place as a thought leader in this space. All these activities invested, educated and advocated through his multi-faceted approach to the overall narrative around cryptocurrency in India and beyond. 2. Naval Ravikant Naval Ravikant is the influential Indian Cryptocurrency Entrepreneur and co-founder of AngelList. AngelList changed the very funding landscape of startups with its proposition of bringing entrepreneurs and angel investors under the same roof.  Born in New Delhi, Ravikant later moved to the United States; he belongs to a rich technology and investing background. He invested in many of the world’s most successful companies at a very early stage, such as Uber and Twitter, or Postmates. He is perhaps best known for his interest in the tech side.  He entered cryptocurrency when he co-founded MetaStable Capital in 2014, a hedge fund focused on investing in Bitcoin, Ethereum, and other similar digital assets. Such enormity of the potential is made due to the blockchain’s ability to break into the traditional financial system and empower individual sovereignty. Besides investing, Ravikant, a prolific thinker and speaker, shares his views on how one can create wealth and personal fulfillment. All the philosophies and ideas that he shares are cast upon various media channels and platforms of social media in podcasts wherein he talks about how one can utilize technology towards financial independence. As much as most aspiring entrepreneurs and investors would quote his famous words, “wealth is having assets that earn while you sleep” resonates with thousands of people to change how they think about what it means to succeed and develop as a human being, given the mindset it promotes-long-term thinking and self-improvement. His advocacy on cryptocurrencies puts him at the top of voices on digital finance in India and beyond. 3. Nischal Shetty Perhaps the most influential person in the world of cryptocurrencies in India, Nischal Shetty is the founder and CEO of WazirX, the largest cryptocurrency exchange in India. Entrepreneur-turned-software-developer, Shetty has catered to the passion he has developed for blockchain technology and its set of cryptocurrencies inspiring him to introduce new products and solutions.  This journey began with Crowdfire but not in the world of cryptocurrencies. Witnessing an opportunity to revolutionally change the face of finance, Shetty established WazirX – a place where Indians could buy, sell, and trade cryptocurrencies.  Entrepreneurial spirit that goes with the passion of taking complex subjects and making them simple, Nischal has emerged as the voice for the crypto community. He is also the Forbes 30 Under 30 entrepreneur who exerts influence beyond technical aspects of cryptocurrency. Nischal Shetty’s influence goes even beyond the technological impacts of cryptocurrency. He is an active advocate for blockchain adoption and its implications across various sectors. He’s very much on social media, and he regularly appears at many industry shows to inform people about the merits of cryptocurrencies and fight myths.  His vision of a future in which blockchain unlocks the potential of people and businesses has made him the most prominent figure in the Indian crypto movement. Through this work in the growth and development of the Indian cryptocurrency ecosystem, he has also only established himself further as a well-respected and influential figure in the industry. 4. Abhyudoy Das Popular in the Indian cryptocurrency space, Abhyudoy Das is one of the most mainstream voices and influencers in the industry. Nicknamed the “Most Valuable Crypto Influencer of India,” he has followed a journey of innovation and commitment from being a software engineer to a crypto entrepreneur today.  He is very passionate about blockchain technology and digital assets. Indeed, he has started many startups in the crypto

25 Most Popular South Indian Influencers in 2025 What makes South Indian influencers so captivating?  Viral comedy sketches to lifestyle and fashion insights, making heads roll locally and globally toward South India’s top creators.  In 2025, they became cultural icons that appeal to humor, style, and relatable content across languages and borders.  Let us look through the 25 most popular South Indian influencers shaping the digital culture and setting new trends in a voice. 25 Most Popular South Indian Influencers in 2025 Sr.No. Name Of The South Indian Influencers  Followers On Instagram/ Subscribers  Genre  1 Madan Gowri 7.73M Subscribers Current affairs, Social Issues, History 2 Priya Prakash Varrier 7.5M Followers  Lifestyle, Beauty, and Personal content 3 Sivaangi Krishnakumar 5.9M Followers  Music and Personal Life Content 4 Pearle Maaney 4.6M Followers  Fashion, Entertainment, and Lifestyle content. 5 Deepthi Sunanina 4.3M Followers  Dance videos, Personal vlogs 6 Divya Bharathi 3.6M Followers  Fashion and Lifestyle posts  7 Ashwin Kumar  3.5M Followers  Personal Life and Entertainment 8 Niharika NM 3.4M Followers  Comedic sketches, Relatable humor, and Lifestyle content 9 Ahaana Krishna 3M Followers  Lifestyle, Beauty, and Fashion-related content  10 Vishnupriya Nair 3M Followers  Dance and Personal Vlogs  11 Deepika Pilli 2.1M Followers  Lifestyle, Fashion, Beauty, and Entertainment 12 Alekhya Harika 1.6M Followers  Comedy skits and Acting 13 Uma Raghuraman 1M Followers  Recipes and Culinary content 14 Chef Suresh Pillai 916K Followers  Cooking techniques, Recipes, and Culinary insights 15 Jahnavi Dasetty (Mahathalli) 899K Followers  Comedy and Relatable content. 16 Alexander Babu 577K Followers  Stand-up Comedy Shows and Music, Acting  17 Vijayalakshmi Vikram 561K Followers Food blogging content 18 Ahmed Meeran 419K Followers  Humorous, Music Content  19 Sonu Venugopal 341K Followers  Lifestyle and Relatable Content  20 Shreyas N Rao 310K Followers  Food, Travel, Fashion, Modeling 21 Sadhique Aboobacker 234K Followers  Fashion and Lifestyle Content  22 Inavolu Anand 160K Followers  Food, Fashion, and Travel Content  23 Kiran Dembla 157K Followers  Fitness and Bodybuilding 24 Gurubaai 113K Followers  Lifestyle  and Cultural content 25 Masudha Taj 86.1K Followers  Beauty, Fashion, Lifestyle  Content These influencers have significantly impacted the digital landscape in South India by creating diverse content that resonates with their audiences while celebrating their cultural heritage. Let’s look into each with details; 1. Madan Gowri – 7.73M Subscribers Madan Gowri was born on May 28, 1993, in Thoothukudi, Tamil Nadu, and he is an Indian YouTuber and influencer who comes into the limelight mainly for his sharp sarcasm on politics, social issues, as well as a review of cinema. Madan Gowri was facing a break-up in 2016, and during this moment, his then-girlfriend blocked him across all networks. Therefore, he uploaded a video on YouTube titled ‘Stop Letting Misunderstandings Ruin Your Relationship’.  The video formed a basis for the stardom that Gowri was soon going to experience. It racked up more than 100 views in a few hours. “It was a huge number for me. I would wonder, why so many people are watching me? ” he says. Madan has shared that, for him, content creation was a way of justifying his personal life struggles because his thoughts and imagination owed it all to YouTube. “Whichever language you speak, the regional touch is very important. When you are very emotional, you like hearing it in your mother tongue. We listen to the language we know and connect with the most,” he says. Madan Gowri remains a prominent digital brand, using his platform to discuss important societal issues while entertaining millions of followers. 2. Priya Prakash Varrier – 7.5M Followers Priya Prakash Varrier became an internet sensation after her viral wink in Omar Lulu’s film, “Oru Adaar Love.” Priya Prakash Varrier also known as Priya Prakash was born in Punkunnam, Thrissur, Kerala. She has over 7.5 million followers on Instagram and is also known for acting as well as being a social media influencer, making her the most-searched-for personality through Google in India in 2018. Priya made her playback singing debut in 2019, for the film  Finals alongside Naresh Iyer. She has received much appreciation from the audience for her vocal performance. 3. Sivaangi Krishnakumar – 5.9M Followers Sivaangi Krishnakumar popularly known as Jeya, is an Indian actress, playback singer, and television personality. Born in Trivandrum, Kerala, on 25 May 2000, to a Malayali mother and a Tamil father. Sivaangi first garnered success when she went on to participate in the Tamil singing competition, Super Singer 7 in 2019 and was a winner within the top six. Sivaangi continues to shine and grow in both the music and film industries with connections to viewers using social media channels.  The story speaks much of her dedication to her craft, as well as her great ability to connect to fans through her lively personality and talent. Sivaangi Krishnakumar is the kind of all-around entertainer who brought out some lively content through various platforms, mainly on music, cooking, and entertaining television. Sivaangi also actively engages on social media, where she shares glimpses of her personal life, experiments in the kitchen, and behind-the-scenes moments from projects. 4. Pearle Maaney – 4.6M Followers Pearle Maaney is an Indian actress, lyricist, YouTuber, and television presenter who works in Malayalam shows. She was brought up in a joint family based in Kochi with roots in Chowara and completed her graduation in media studies from Christ University, Bangalore Pearle Maaney’s content is as dynamic as her personality giving her followers a peek into her family life or showcasing her latest fashion finds, her posts are always vibrant, authentic, and full of energy. Pearle Maaney’s influence extends beyond just fashion and entertainment. She has become a trusted voice in parenting and lifestyle content, partnering with brands that align with her ethos. 5. Deepthi Sunaina – 4.3M Followers Born on November 10, 1998, in Hyderabad, Telangana, Deepthi Sunaina is a popular Indian social media influencer and also an actress.  Notably, she gained popularity mainly through Dubsmash videos posted on her Instagram and Facebook accounts, in which she demonstrated her talent for lip-syncing dialogue lines and song excerpts from

20 Most Followed Kpop Idols on Instagram in 2025 K-pop is no longer a national entity but has gone global, with their idols dominating charts and followings on Instagram and other social media.  In 2025, most followed K-pop idols would just reflect the phenomenon and thus showcase the wide spread of artists, from BLACKPINK to BTS.  The new idols are driven by interesting content and how deeply they connect themselves to fans through personal glimpses into their lives.  With Instagram being an important source of connection between idols and fans, it is not surprising that such artists are using their online influence to boost their careers and promote themselves.  The sections below will elaborate on the details concerning a few of the most followed K-pop idols on Instagram in 2025. 20 Most Followed K-Pop Idols on Instagram as of 2025 Sr. No Name Of The Idol Age Followers Count 1 Lisa (lalalalisa_m) 27 Years  104 million followers 2 Jennie (jennierubyjane) 28 Years  85.6 million followers 3 Rosé (roses_are_rosie) 27 Years  80.7 million followers 4 Jisoo (sooyaaa__) 29 Years  79.5 million followers 5 V (thv) 29 Years  65.9 million followers 6 Jimin (j.m) 29 Years  53.2 million followers 7 J-Hope (uarmyhope)  30 Years  49.8 million followers 8 Jin (jin) 32 Years  49.5 million followers 9 Suga (agustd)  31 Years  49 million followers 10 RM (rkive) 30 Years  46.8 million followers 11 Eunwoo (eunwo.o_c) 27 Years  46.7 million followers  12 IU (dlwlrma) 31 Years  32.8 million followers 13 Oohsehun (exo) 30 Years  23 million followers 14 Bae Suzy (skuukzhy) 30 Years  20.1 million followers 15 Taeyeon (taeyeon_ss)  35 Years  18.9 million followers 16 BamBam (bambam1a) 27 Years  18.2 million followers 17 Yoona (yoona_lim) 34 Years  17.6 million followers 18 Hyuna (hyunah_aa)  32 Years  16.8 million followers 19 Lay Zhang (layzhang)  33 Years  14.2 million followers 20 Kai (zkdlin) 30 Years  14.2 million followers Let’s look into each with more detail 1. Lisa – BLACKPINK – 104M Followers Full Name: Lalisa Manoban Other Roles: Rapper, dancer, model, brand ambassador Debut Year and Country: 2016, South Korea Group: BLACKPINK Standout Moments Debut Solo: Her solo single “LALISA,” released on September 10, 2021, set global streaming and viewing records and became the most viewed music video in the first 24 hours for a solo artist, with 73.6 million views on YouTube. Recent Highlights Performance at Crazy Horse: Lisa performed at the “Crazy Horse” cabaret in Paris, which received massive media attention. Victoria’s Secret Fashion Show: On October 15, 2025, she was the opening act of the Victoria’s Secret Fashion Show in New York City, performing her songs “Rockstar” and “Moonlit Floor.” Recent Collaborations Featured on DJ Snake’s song “SG,” with Megan Thee Stallion and Ozuna. Awards and Achievements Lisa has won several awards for her contributions to music and culture namely- MTV Video Music Awards- Best K-Pop, for “LALISA.” Best K-Pop, for “Rockstar” winning first solo K-pop performer to win at the VMAs, second artist to receive the award two or more times. Best K-Pop in 2022; she was the first solo K-pop performer to receive an award at EMAs. Gaon Chart Music Award: Won at Gaon Chart Music Award. Mnet Asian Music Awards (MAMA): Received two MAMA Awards. YouTube Creator Awards: Won Gold Creator Award in 2019. Cultural Recognition The Thailand Ministry of Culture declared Lisa to be a cultural ambassador leader for her contribution towards spreading the Thai culture around the globe. 2. Jennie – BLACKPINK – 85.5 Followers Actual Name: Jennie Kim Other Role: Rapper, actress, model, brand ambassador Debut Year and Country: 2016, South Korea Group: BLACKPINK Highlight Moments Solo Album: The debut single “SOLO” is a blockbuster hit for her, and she truly turns out to be the appropriate solo artist. Acting Movie Role She did acting in the television show The Idol; she performed acting along with singing. Collaborations Lately She released songs as the original soundtrack for the series The Idol along with The Weeknd and Lily-Rose Depp-One of the Girls. Yet, she remains one of the most iconic faces of luxury brands, such as Chanel. Awards and Achievements 2019: Best Female Artist, Artist of the Year, Song of the Year, and Best Dance Performance for her song “Solo”  2019 MAMA Music Awards: Nominated for Best Dance Performance – Solo and Best Female Artist  2019 Gaon Chart Music Awards: Artist of the Year – Digital Music  2020 Golden Disc Awards: Best Digital Song (Bonsang)  2024 Brazil’s Sec Awards: Best Actress in an International Series for her role in the HBO television series “The Idol” BLACKPINK member JENNIE just released her brand new solo single “Mantra” on Thursday (October 10) and it will get you dancing to the beat and shouting the lyrics. 3. Rosé – BLACKPINK – 80.7M Followers Birth Name: Park Chae-young Other Roles: Singer, model, endorser Debuted: 2016, South Korea Group: BLACKPINK Highlight Moments Solo Debut: Her solo single “On the Ground” went through the roof of the charts broke the streaming record and became her career best. Recent Happenings Rosé broke history as being the very first Korean female K-pop Idol who walked the prestigious red carpet of Met Gala in the year 2021 which made her stand out more as a style icon inside and outside the K-pop world. New Single Drop: She dropped her new single “APT.” way back in October 2024, which entered the Billboard Hot 100 at No. 8. Recent Collaborations Amazing collaborations with luxury brands like Yves Saint Laurent and Tiffany & Co. Collaboration with Bruno Mars: “APT.” entered the Billboard Hot 100 at number 8, making her the first K-pop female artist to achieve a number-one hit on the chart. Awards Asian Pop Music Awards – She emerged winner of Record of the Year (overseas) 2021 Brand of the Year award, Winner Best Female Solo Artist, in 2021. Gaon Chart Music Award Artist of the Year-digital music, march, 2022. The group wins Best Digital Song and Song of the Year categories. Golden Disc Awards Bonsang Best Digital Song

Top 35 Indian Tiktokers With Most Followed TikTok Profiles, 2025 Who holds the crown for the most followed TikTok profiles in India?  With its dynamic content and short-form videos, TikTok has taken India by storm, turning everyday people into internet sensations overnight.   From dazzling dance routines to relatable skits, these top 35 Indian TikTokers have turned quick clips into massive followings.  Dive in to meet the stars who rule India’s TikTok scene and discover what makes their profiles the most-followed and admired! Top 35 Indian Tiktokers in 2025 This list reflects the popularity and influence of these creators on TikTok in India during that year, highlighting their significant follower counts which indicate their reach and engagement within the famous platform. Sr.No  Name  Followers  Age  Genre 1 Riyaz Aly 45.4M followers 21 Years  Lip-sync, Comedy, Music 2 Faisal Shaikh (Mr. Faisu)  32.2M followers 29 Years  Comedy, Dance, Lifestyle 3 Arishfa Khan  28.7M followers 21 Years  Dance, Comedy, Lip-sync 4 Nisha Guragain 28.2M followers 27 Years  Lip-sync, Comedy, Music 5 Awez Darbar  27.8M followers 31 Years  Dance, Comedy, Music 6 Sameeksha Sud 24.5M followers 31 Years  Comedy, Lip-sync 7 Priyanka Mongia 22.7M followers 27 Years  Lip-sync, Comedy 8 Avneet Kaur 22.6M followers 23 Years  Dance, Lip-sync, Fashion 9 Beauty Khan  21.5M followers 23 Years  Beauty & Makeup Tutorials 10 Gima Ashi (Garima Chaurasia)  21.3M followers 27 Years  Lip-sync, Comedy 11 Shilpa Shetty 19.8M followers 49 Years  Fitness, Lifestyle 12 Oye Indori  19.1M followers 29 Years  Comedy, Vlogs 13 Mr & Mrs Choudhary  18.5M followers Mr- 28 Years  Mrs – 26 Years  Comedy, Family Vlogs 14 Lucky Dancer (Lucky Ali)  18.1M followers 23 Years  Dance, Comedy 15 Neha Kakkar 17.4M followers 36 Years  Music, Vlogs 16 Suraj Pal Singh   16.2M followers 31 Years  Comedy, Dance 17 Vishal Pandey  16.1M followers 26 Years  Comedy, Lip-sync 18 Aashika Bhatia  16.M followers 23 Years   Dance, Lip-sync 19 Abraz I Khan  15.9M followers 30 Years  Dance, Comedy 20 Riteish Deshmukh  15.9M followers 45 Years  Comedy, Vlogs 21 Hasnain Khan  15.8M followers 28 Years  Comedy, Dance 22 Bhavin Bhanushali  14.8M followers 27 Years  Comedy, Lifestyle 23 Nagma Mirajkar   14.7M followers 32 Years  Lip-sync, Comedy 24 Pikachu Girl (Somya Daundkar)  14.5M followers 23 Years   Lip-sync, Comedy 25 Mohak Narang   14.4M followers 23 Years  Dance, Comedy 26 Angel Rai  14.3M followers 21 Years   Dance, Lip-sync 27 Commando Fitness Club  14.0M followers –  Fitness & Workout Videos 28 Manjul Khattar –  14.0M followers 26 Years  Comedy, Lifestyle 29 Ayush Yadav  13.9M followers 28 Years  Comedy, Vlogs 30 ShiZuka (Vishnu Priya)  13.9M followers 25  Years  Dance, Lip-sync 31 Deepak Joshi  11.4M followers 20 Years  Vlogs, Comedy 32 Irfan Sayed  11.2M followers 29 Years  Comedy, Lifestyle 33 Sunny Chopra  11.0M followers 29 Years  Vlogs, Comedy 34 Gaurav Arora  10.8M followers 38 Years  Fashion & Lifestyle Vlogs 35 Krutika (The Mermaid Scale)  10.7M followers 26 Years  Beauty & Makeup Tutorials Let’s look into each with more details:  1. Riyaz Aly – 45.4M followers Riyaz Aly is a TikTok celebrity and fashion blogger born on September 14, 2003, in Bhutan.  He gained popularity for lip-syncing and dance videos, and he is the most-followed creator in India with more than 45 million followers.  Riyaz started his career on TikTok in 2017 at Musical.ly, where people were attracted to his charismatic nature and relatable content.  He has also released songs with other popular personalities like Deepika Padukone and some of his other songs include videos like “Pahadan” and “Yaari Hai.”  He also set up his merchandise line and made it to the Forbes “30 Under 30” list in the year 2021. 2. Faisal Shaikh (Mr. Faisu) – 32.2M followers Faisal Shaikh, popularly known as Mr. Faisu was born in October 1994 in Mumbai.  Faisu is popular for lip-sync videos and comedy skits and has over 32 million followers on TikTok.  Faisal started making relatable content that showed the youth culture. He partnered with various brands and influencers to build a strong influence in the digital world. 3. Arishfa Khan – 28.7M followers Arishfa Khan was born on April 3, 2003. Started off as a child actress and went on to TikTok soon where her dance videos and lip-syncs made her collect over 28 million followers.  Arishfa has been creating content since 2012 and now also owns the beauty brand “Mishy me.”  She often teams up with other prominent faces of TikTok like Manjul Khattar. 4. Nisha Guragain – 28.2M followers Nisha Guragain was born on 2nd October 2002; she has been working from an early age creating her lip-syncing videos along with Shayari performance, where she gained more than 28 million followers on her TikTok.  Later in the future, due to the relatable content made, she got included and performed in Punjabi videos as well. 5. Awez Darbar – 27.8M followers Awez Darbar was born on 8th March 1993, to a musical family in Mumbai. He is known for choreographing dance and creating content on TikTok with over 27 million followers. Awez owns a dance company by the name of Ace Productions and has worked with a number of influencers while being consistently present on YouTube. 6. Sameeksha Sud – 24.5M followers Sameeksha Sud was born on April 25, 1993. She gained popularity with funny skits and lip-syncs in TikTok, which reached over 24 million followers.  Sameeksha’s interesting content has led her to work with other top creators and brands on all social media platforms. 7. Priyanka Mongia – 22.7M followers Born on July 27, 1999, Priyanka Mongia is a dance video and lip-sync queen, with over 22 million followers on TikTok.  Her content is also widely distributed on Instagram and YouTube. 8. Avneet Kaur – 22.6M followers Avneet Kaur was born on October 13, 2001, and is known for acting and dancing on TikTok.  With over 22 million followers, Avneet transitioned from television to social media stardom effectively. 9. Beauty Khan – 21.5M followers Born on 18 March 2001, Beauty Khan is one of the most popular TikTok users, famous for her funny lip-sync videos. 

What’s the first thing people see when they search for your business? In today’s fast-paced digital world, a strong online reputation is everything! One review, one tweet, or one post can break or make your credibility among millions of potential customers in the fast-paced trends of online marketplaces in India. Right from building trust for a small start-up to enhancing customer loyalty for an emerging brand or managing the feedback of an established company, ORM tools are the digital bodyguards you would ever need!  These tools track, manage, and optimize your brand’s online presence to ensure that your reputation is rock-solid, no matter where your audience is talking. So, are you ready to jump into the top 15 ORM tools in India to keep your brand’s image spotless? Let’s dive into it! What is Online Reputation Management? Online reputation management is a strategic practice that involves monitoring, influencing, and maintaining public perception about a business or an individual online. Essentially, it involves numerous activities designed to ensure people searching online for a brand find positive content rather than negative ones. Importance of Online Reputation Management In the current digital world, the consumer’s perception has been dominated by content posted online.  6 primary reasons why ORM is very important today- 1. Building Trust and Credibility An excellent reputation online will foster trust from potential customers. Consumers tend to engage more with companies that they perceive to be trustworthy, which can be evidenced in their ratings and reviews online. Most research for a consumer usually begins by reading reviews when thinking about purchasing particular items in such places.  Thus, an excellent reputation will play an active role in decision-making favorably for such products/brands. 2. Increased Satisfaction of Customers Managing active feedback, show it implies caring about your opinions thereby showing higher satisfaction as well as being attached.  Customer experiences that come about as results can shape relationships with your consumers over time. 3. Search Engine Improvement  Positive reviews on the Internet and consistent customer engagement contribute to increasing brand visibility.  This means more customers are likely to find the brand when searching for similar products or services. 4. Crisis Management ORM helps in preventing and managing a crisis. By tracking online opinions, a business can be forewarned about any problem and take effective measures that will minimize the damage to its reputation. 5. Competitive Advantage An online business that has a remarkable and robust online reputation distinguishes itself from its competitors, for which an efficient ORM method stands to place it in a good position to gain more customers and retain clients. 6. Customer Service Initiatives  The manner used when a business comes across undesirable reviews or comments can go a long way to signify the extent to which a business will commit to its customer service initiatives. The proper responses from such unsatisfied customers tend towards making them loyal and robust ambassadors of the brand toward more improvement. Trust building, influencing consumer behavior, increasing visibility, and gaining a competitive advantage in the digital marketplace are built into effective online reputation management. 5 Key Components of Online Reputation Management Key components of online reputation management, or ORM, that will drive a brand or individual to successfully manage how they are perceived online include: Social Listening: It is the process of monitoring online conversations about a brand on different platforms to get live insights into public opinion.Brands can respond to negative comments immediately and nip the crisis in the bud. Effective Communication: Communication that is clear and consistent with the brand’s personality is required. The more transparent a brand is, the more it gains trust from the audience because people like brands that communicate openly and authentically. Timely Responses: A company should respond to both negative and positive customer feedback on time.A structured communication plan will ensure that responses are timely as well as constructive, thus mitigating reputational risks. Content Generation: Creating valuable, relevant content enhances the brand’s online presence. It includes encouraging user-generated content like reviews and testimonials that can positively influence potential customers’ perceptions. Crisis Management Plan: The first aspect to consider in ORM strategy would be to create a proactive crisis plan for the negative scenarios that might come their way. A proper plan involves roles, communication strategy, and solution options.By putting these together as an ORM strategy, companies can work toward their reputation online and building trust among the audience as well as risk reduction associated with unfavorable publicity. Top 15 Online Reputation Management Tools in India 1. Locobuzz Locobuzz is an ORM platform that ensures that your brand maintains a good reputation with granular, real-time analytics of brand perception. Here are some of the features that locobuzz offers: Real-time Monitoring: Tracks and participates in customer conversations on every possible social media platform in order to maintain the reputation of your brand. Competitive Benchmarking: Digs through the operations of competitors, which can further help in the development of the strategic narrative for your brand. Crisis Management: It provides fast online response management systems that help in handling negative feedback and preventing crises by using crisis-centric data and analytics. Key Benefits: Protects brand image and reputation. Removes negative feedback and major crises. Manages real-time brand reputation. Provides quick response systems for online interactions. 2. Reputology A robust ORM tool for reputation management by tracking reviews and brand monitoring across the web. Tracking: track reviews on those industry-specific sites that trade in health care or real estate property, allowing one to respond from within the application. Integration with Hootsuite: tracks all reviews except those on social media and shows these within a dashboard found within the application. Negative Review Management: Converts negative reviews into customer service tickets so that the negative reviews are monitored and resolved accordingly. Automated Notifications: New review alerts are automated which allows the user to reply from the platform. Decision Tree for Negative Reviews: It makes use of a decision tree that walks the user through common scenarios faced when handling negative feedback. Note on Updates:

Are you tired of those boring old marketing strategies? Do you want to finally learn how to connect with your customers and get them to buy in 2025?  Read on! In this blog, we’ll examine 15 fresh, innovative omnichannel examples that will allow you to provide a smooth, personalized customer experience across all channels. Prepare for a revolution in your marketing efforts and welcome unprecedented success. What is Omnichannel Marketing? Omnichannel Marketing is defined as the strategic practice of blurring multiple channels together to be consistent in delivering customers an experience at all touchpoints. This would let customers interact with a brand at every level, whether it be visiting the physical stores, purchasing online, through mobile apps, on social media, and even by email, without any form of friction or duplication. The message of omnichannel marketing is to deliver a seamless, unique experience that is personalized enough to meet the needs and preferences of today’s customers. On the other hand, marketing efforts can break down all possible silos between channels so that businesses can be customer-centric and efficient. For instance, if a customer has searched for a product online, he should then get a highly personalized recommendation or offer when visiting a physical store. Similarly, a customer who purchases a product in-store might receive follow-up emails with similar products or more information. Such integration not only adds value to the experience but also boosts revenue and loyalty. 20 Examples of Omnichannel Marketing 1. Sephora- Beauty Sephora‘s omnichannel strategy is novel in the use of technology to improve, in-store and online, its customers’ buying experience. The computer system identifies a customer who enters a shop as soon as he or she enters any location of the company as an excellent example of how technology can make the shopping journey personal. Sephora individualizes the experience of its customers by tailor-making recommendations and offers that well resonate with their needs and purchase history to make their experience with the brand more engaging and relevant. Another cornerstone of Sephora’s omnichannel success is adapting to circumstances and changing conditions that proves its flexibility regarding the Covid-19 pandemic. It ensured that customers could still reach out to the brand and make proper purchases by quickly shifting toward virtual consultations and demos of products when such experiences were hindered by in-store visits. The membership system of its Beauty Pass Sale is another innovative component of its omnichannel strategy, forcing customers to be loyal. It even encourages repeat business by awarding customers with points for both in-store and app purchases. It also offers a platform for personalized offers and promotions that further enhance the customer experience. Key Takeaways: In-app experiences are transferable to in-store sales: Here, the location-based system shows how technology can be leveraged to make the in-store experience richer and more effective. Personalization is going to do it: Sephora will be in a position to provide the most personalized experience possible with customer data and technology, further building loyalty. Adaptability will do it: When change comes, like in the case of the pandemic that hit during Sephora’s period of operation, an omnichannel’s capacity to adapt through change will tell apart from the channels.Loyalty programs can promote retakes: For instance, Sephora’s Beauty Pass Sale is a loyalty program that rewards customers with loyalty points for every purchase, thereby encouraging repeat business and customer loyalty. 2. Spotify- Music and Podcast Streaming The philosophy of Spotify‘s omnichannel strategy depends on developing a seamless foundation with integration across different devices and platforms. The ability of customers to create playlists on the fly from a device such as a smartphone, access their listening history, or use smart speakers to communicate with their ecosystem enhances customer experience. With social media integration, favorites and playlists can be shared with friends and followers to increase engagement and discoverability. The social components reinforce the brand’s community but at the same time create great value in knowing user preferences and trends. Premium subscription to Spotify: Exclusivity like no advertisements, superior quality audio make users upgrade and deepen the relationship with the brand. A premium tier can be used to target more discerning listeners who value such premium features and generate additional revenue. Key Takeaways: Seamless integration across devices: Their ability to synchronize playlists and listening history for streams across multiple devices has been a boon in their omnichannel success. Social media integration: This feature can allow sharing of users’ music and playlists on social media, thus increasing engagement and discoverability. Premium subscription model: Third may be a premium subscription tier which rakes in more money and caters for more sophisticated listeners. 3. Amazon- E- Commerce (Retail) Amazon‘s omnichannel strategy consists of an extensive number of stores. Its robust online platform is complemented by a strong network of physical stores, which provides customers with the ability to see, touch, and examine products and the option of picking up their online orders at the Amazon Books and Amazon Fresh. Another significant element of its omnichannel approach is the Prime membership program. It involves perks such as shipping free, streaming, and specific discounts that have the effect of encouraging continuous buying behavior, thus keeping customers in touch with the brand within various channels. Using Technology to Enhance Customer Experience-In Some of its Features, Alexa is Amazon’s voice-assisted application. With the help of this facility, customers can order things, play music, and even control the usage of smart home devices. Customers will experience using it as silky smooth and hassle-free. Key Takeaways: Physical and online channels: The network of the physical stores of Amazon has enhanced its platform for an online experience to provide the customer with an all-round shopping experience. Prime membership program: Incentives for frequent purchases and engagement across multiple channels with the help of a Prime membership program.Technology-driven experiences: An appropriate use of technology both through and with Amazon enhances customer experience and value. 4. Dior- Luxury Fashion Dior‘s omnichannel strategy tries to achieve a luxury experience beyond the four walls of the traditional store. The

What would you do if your brand was at the center of a viral social media storm, and every second of inaction cost you trust, reputation, and customers?  In today’s hyper-connected world where a single tweet or post can create a firestorm of controversy, effective social media crisis management is no longer a skill but a necessity.  Whether facing a negative review gone viral or a full-fledged PR disaster, navigating these circumstances in real time can make all the difference between recovery and ruin.  Now, let’s dive into the blog to learn the 11 essential steps to learning social media crises in 2025. What Is Social Media Crisis Management? A social media crisis is an unscheduled and damaging event that occurs on social media, which might affect an organization’s reputation. Crisis management through social media refers to the strategies and measures that an organization employs to recognize, treat, and resolve adverse situations on social media.  Such situations on social media can reach mass levels within a second, causing the toughest times for brands.  11 Steps for Managing Social Media Crises Well, no more beating around the bush. Let’s get into the nitty-gritty of necessary tips to create a robust social media crisis management strategy. 1. Lock Your Social Media Accounts Account takeovers are at the core of many social media crises, having manifested themselves through exposed passwords or disgruntled former employees.  To minimize this from occurring: Grant access to social media passwords only for those who require them. Design heavy protocol around password strength, and change it often. Activate two-factor authentication as an added security measure. Deactivate employee access when employees leave the organization. 2. Keep an Eye on Brand Mentions This is through the tracking of brand mentions in real-time so that potential crises can be caught early.  Locobuzz can be deployed in the following ways to track brand mentions: Early Detection: Track your brand mentions through social media channels so you know potential issues before they become overwhelming. Real-Time Monitoring: Observe what conversations are being held currently in real-time so you can respond immediately. Response Management: Monitor negative comments right away, and resolve the said issue professionally before it causes more damage. Sentiment Analysis: Determine what the general public feels about your brand during a crisis. Reputation Score Monitoring: Tools such as Locobuzz would tell you where your online reputation stands; you can track changes in case of a crisis. Viral alerts on social media typically work by detecting sudden spikes in engagement or mentions of a particular topic, post, or account.  Engagement Surge: A rapid increase in likes, shares, comments, or reactions beyond the typical pattern for a specific post or account. Mentions and Hashtags: A high volume of mentions, hashtags, or keywords related to a topic, often across different platforms. Once a viral alert is triggered, it can help brands or social media managers identify which content is gaining traction, respond to potential crises, or capitalize on positive engagement. 3. Identify the Crisis There is a need to determine where the crisis is coming from: Scan through past social media mentions, customer complaints, and product reviews to find the same issues. Make sentiment analyses to find areas and platforms that are giving negative feedback. Track discussions to find what issues are causing negative sentiments. 4. Monitor Your Reputation Score Your Online Reputation Score is one critical score that shows how your brand is perceived online.  In the worst case, this score may go down during a crisis, but you can recover through proper strategies over time.  Monitoring this score periodically may alert you to potential crises much earlier. 5. Building a Crisis Management Team Effective management requires a crisis management team whose roles and responsibilities are well established.  Individuals within this team should have definite duties to enable them to work in unison. These representatives should cut across the various departments within the organization so that there is complete participation in the decision-making process.  These members should be trained on how to handle crises so that their actions are correct when needed. 6. Internal Communication Good in-house communication with your employees is always a must in a crisis.  You would want to control much of the gossip and misinformation that would otherwise be circulating among staff. Employees should be tutored on what to say and what not to about the issue. It will keep the rumors and misinformation at bay. Encouraging internal communication lets staff become involved in the social media response process, and own and be responsible for the response. 7. Halt All Scheduled Posts When a crisis occurs, it is best to immediately stop all the scheduled posts on social media. Although your social media manager may have a full calendar, completing pre-planned posts may seem insensitive and even allow further damage to a particular brand. For instance, when you are in a crisis, a planned post about promotion might seem insensitive to the happening. To carry out your social media crisis communication plan, put all scheduled posts on freeze until the situation has taken a soft tone.  This will be evident to everyone that you are not taking things lightly over the crisis but seriously engaging with it and not business as usual. 8. Social Media Policies One of your weakest links in the event of a crisis could be an uninformed employee. To avoid this, developing expansive social media guidelines is critical. The do’s and don’ts should be clear for you and your staff to understand based on your line of business and what you’re trying to achieve through your social media strategy.  Key areas to consider within this are: Copyright: Educate your staff on how to utilize and give proper credit to content. Privacy: Define the type of interaction that will be public versus private. Voice of brand: Determine if your corporate voice is going to be formal or informal and give some illustrations. 9. Crisis Communication Plan There should be a well-crafted, step-by-step crisis communication plan ready before any

What’s the key to lasting business success? Satisfied customers.  In today’s competitive landscape, delivering great customer experiences (CX) can spell the difference between success and failure.  These inspiring customer satisfaction quotes from leading minds and CX experts give you just the wisdom and inspiration to make your customers happy, loyal, and coming back for more.  Fuel your journey toward CX excellence with these quotes! What is Customer Satisfaction? Customer satisfaction is an important metric to measure how well the company’s products or services meet customer expectations. It measures how satisfied customers are with their experience with the company and its offerings.  The term refers to the customers’ happiness in their encounters with a business, comprising their general experience with the company’s products or services.  This concept proves to be of great importance for businesses because customer satisfaction, customer loyalty, retention, and advocacy determine their profitability and growth. 150+ Inspiring Customer Satisfaction Quotes 1. Great Customer Satisfaction Quotes   The best customer satisfaction quotes are very short and powerful phrases that indicate a considerable emphasis on customers and their experiences in achieving business success. 1. Tony Hsieh, former CEO of Zappos “Let’s take most of the money we would’ve spent on paid advertising and paid marketing and instead of spending it on that, invest it in the customer experience/customer service and then let our customers do the marketing for us through word of mouth.” 2. Steve Jobs, Co-Founder and former CEO of Apple “Get closer than ever to your customers. So close, in fact, that you tell them what they need well before they realize it themselves.” 3. Bill Gates, philanthropist and Founder of Microsoft “Your most unhappy customers are your greatest source of learning.” 4. Sam Walton, Founder of Walmart “There is only one boss: the customer. And he can fire everybody in the company from the chairman on down, simply by spending his money somewhere else.” 5. Howard Schultz, former CEO of Starbucks “If people believe they share values with a company, they will stay loyal to the brand.” 6. Connie Elder, Founder and CEO of Peak 10 Skin “Excellent customer service is the number one job in any company! It is the personality of the company and the reason customers come back. Without customers, there is no company!” 7. Jeff Bezos, Founder and CEO of Amazon “If you’re competitor-focused, you have to wait until there is a competitor doing something. Being customer-focused allows you to be more pioneering.” 8. Walt Disney, Founder of The Walt Disney Company “The customer is the most important part of our business.” 9. “Act as if what you do makes a difference. It does.”– William James, American philosopher and psychologist 10. “The well-satisfied customer will bring the repeat sale that counts.” – James Cash Penney, Founder of JCPenney stores 2. Customer Satisfaction is Our Prime Concern Quotes Customer satisfaction is our top priority quotes are short yet powerful statements that reflect a business’s commitment to making customer experiences and needs paramount. “The most important single thing is to focus obsessively on the customer. Our goal is to be earth’s most customer-centric company.”– Jeff Bezos, Founder and CEO of Amazon “It’s decisions made and actions taken that prove that the customer commitment is real and not lip service.”– Jeanne Bliss, speaker and customer experience advisor “Be dramatically willing to focus on the customer at all costs, even at the cost of obsoleting your own stuff.”-Scott Cook, American businessman, Co-Founder of Intuit “Our greatest asset is the customer! Treat each customer as if they are the only one!”-Laurice Leitao, Customer Service Professional at SeraCare Life Science. “The most important adage and the only adage is, the customer comes first, whatever the business, the customer comes first.”-Kerry Stokes, Chairman of the Seven Network 3. Happy Customer Quotes They are strong statements that express the need for customer satisfaction and their positive impact on business. Sometimes, these quotes will explain how satisfied customers will lead to a loyal brand and advocacy of the company as well as its performance. “A satisfied customer is one who will continue to buy from you, seldom shop around, refer other customers, and in general be a superstar advocate for your business.”— Gregory Ciotti, content marketing specialist “The single most important thing to remember about any enterprise is that there are no results inside its walls. The result of a business is a satisfied customer.”— Peter Drucker, management consultant, educator, and author known as the father of management thinking “I always want to know whether the customers are satisfied; customer satisfaction is, after all, my ultimate goal!”— Niki Lauda, Austrian Formula One driver and aviation entrepreneur. “In business, the idea of measuring what you are doing, picking the measurements that count, like customer satisfaction and performance… you thrive on that.”— Bill Gates, philanthropist and Founder of Microsoft “Every day we’re saying, ‘How can we keep this customer happy?’ How can we get ahead in innovation by doing this, because if we don’t, somebody else will.”— Bill Gates, philanthropist and Founder of Microsoft 4. Customer Loyalty Quotes They are insightful and motivational statements that reveal how the need to establish and sustain strong relationships in the marketplace needs to be cultivated with customers. “Customer satisfaction is worthless. Customer loyalty is priceless.”— Jeffrey Gitomer, author and sales trainer “Repeat business or behavior can be bribed. Loyalty has to be earned.”— Janet Robinson, American executive, former President and CEO of The New York Times “Persistence provides a foundation for building loyalty. You have to keep at it. You have to expend energy, constantly, to fight against counterproductive currents and temptations for short-term solutions.”— Fred Reichheld, author and business strategist “There is a big difference between a satisfied customer and a loyal customer. Never settle for ‘satisfied’.”— Shep Hyken, customer service expert, author, blogger, and speaker “Just having satisfied customers isn’t good enough anymore. If you really want a booming business, you have to create raving fans.”— Ken Blanchard, leadership and management training provider, author “Loyal

Have you ever asked yourself what is truly moving customers toward loyalty in a world so full of options?  It’s not as much about having a better product or service, but about knowing and connecting well with the needs, emotions, and challenges your customers are experiencing.  This is the essence of customer empathy: being able to walk in their shoes and deliver solutions that resonate deeply.  But how do businesses build that deeper connection, translating empathy into the backbone of their customer experience? Let’s dig into the blog for more info! What Is Customer Empathy? Customer empathy is the ability to understand and respond to people’s feelings. It looks at the world from a customer’s perspective and can take on their point of view.  A business can build stronger relations hence increasing the level of satisfaction, if it shows itself to be empathetic. Customer empathy looks for and understands the feelings, motivations, emotions, and challenges behind customer behavior.  It is important to recognize a person as an individual instead of simply a “user”. Why Is Customer Empathy So Important? Customer empathy is important for several reasons. The most common reason why companies need to use customer empathy is that it enables them to understand and address the needs of their customers and provide them with what they want.  It makes it possible to customize their products and services, and this can lead to boosting customer satisfaction and encouraging loyalty. Empathy to customers also enhances business relationships. When a customer is valued and understood by a company, then they will tend to trust it and continue their patronage.  This may go as far as repeat business and positive referrals leading to the growth and success of the organization. Additionally, showing empathy can highly improve customer service. If customers feel that their complaints are considered and implemented, then they have a greater probability of being satisfied with the service delivered.  Better reviews and ratings, most of the time imply better businesses attract fresh customers to their business and make a reputation shine. This skill enhances the ability of a business to better understand the needs of its clients, while improving relationships and customer service, hence enhancing satisfaction and loyalty. There is also a blurring of the line between what the customers want transactionally and what they, as human beings in an increasingly complex world, expect of the company. Companies are, therefore, expected to be agents of change. More and more consumers, especially Millennials and Gen Z, now want to do business with socially responsible companies.  Empathy is used by businesses to connect emotionally with their customers. 10 Tips For Building Customer Empathy Building up customer empathy is an important target to your purpose of building meaningful relationships and enriching the customer experience.  Some effective techniques to build up this skill are as follows: 1. Active Listening Give Full Attention: Do not interrupt them; give them full attention. This will make you understand them more, giving you insight into their situations. Acknowledge Their Feelings: Value their input by showing interested responses to their concerns. For instance, If a customer complains of delayed orders, he should not be interrupted while explaining his problem. This way, he will feel that his inputs are respected. Acknowledge Their Feelings by saying, “I can see how this delay would be frustrating for you,” to understand their feelings.  2. Adopt the Customer’s Perspective Put Yourself in Their Shoes: Try to relate to the struggles and problems, wants, and even situations wherein they are so that you empathize more. Engage in Conversations: Talk to customers not only by asking questions but by really discussing things with them so that they can express their feelings and frustrations. For Example, if a customer is upset about a malfunctioning product, state, “I would feel the same way if I were in your shoes.” Replace asking what the problem is with follow-up questions like, “Can you explain to me a little better how this has impacted your daily schedule?” 3. Open-Ended Questions Encourage Dialogue: Ask questions that are open-ended so that customers can explain even more of what they have been through, which may give you some insights into their needs. For Example: Ask, “What issues did you have with our product in particular?” This will make the customers a bit more candid about their experiences. 4. Show You Care and Personalize Personalized Touch: Use the names of the customers; thank them for their business so they feel attached. Tailor Interactions: the customer experience should be different based on what he is interested in and what interaction he has had. Use the customer’s name wherever it applies while contacting them and respond with, “Thank you so much for being such a loyal customer, Sarah.” Tailor your interactions For example: If a customer had previously told you that she would buy sustainable products, say, “Remember that you were interested in new sustainable products. We also have newly in stock!” 5. Follow Up and Collect Feedback Check-in After Interactions: call or connect with customers after an interaction just to indicate that you give value to their opinions and are interested in improving. Collect Feedback Continuously: Make use of surveys and feedback forms so you can always know what the customers want, where they want to see a change, or areas where they need help. For example, Check-in After Interactions: After you have resolved an issue, send a follow-up email saying, “I just wanted to check in and see if everything is working well now.” Gather Feedback Continuously by Using surveys like, “How satisfied are you with our service today?” to gather insights about customer needs. 6. Engagement with Customer Support Spend Time with Support Teams: Be a voyeur or follow customer support individuals, so you can get firsthand insight into common issues and customer sentiments. Handle Support Tickets: Spend time answering your support tickets so that you can feel customer pain in real-time. Shadow customer support representatives to understand common issues and sentiments firsthand. Handling

Have you ever noticed how much your decisions are influenced by online reviews? Be it a new restaurant or product, those little star ratings and comments influence the decision on hand! But what about securing the potential online reputation of those same businesses as completely positive and credible? This is where online review management comes into play. In this modern era of the Internet, managing the things that customers say about a business is very important for them to be successful.  From responding to feedback to capitalizing on great reviews, there are many strategies and tools at the disposal of companies to shape their online image.  Let’s explore how businesses can harness the power of reviews to build trust, attract customers, and grow their brands. What Is Online Review Management? Online review management is the process of managing, analyzing, and responding to the opinions of customers on digital platforms in a controlled manner.  This service is important in forming one’s online reputation but at the same time forms part of a bigger reputation management approach. 3 Practical Elements of Online Review Management – Monitoring: It entails the tracking of what customers are saying on review websites such as TripAdvisor, Social media, and the company’s actual website. Analysis: This stage is dedicated to the review of the content of the reviews to measure the customers’ level of satisfaction, see which problems and what trends are most frequent, and gain insights on how the areas should be improved. Response: Engagement with reviewers is very important; businesses should thank them for positive feedback and deal with any negative comments. Above all, online review management is the attempt to enhance consumer satisfaction and perception of the business, influence potential customers, and eventually trigger business growth.  Online review management allows companies to create a better online image, protects their reputations, and even makes choices based on customer insight and information. Why Does Online Review Matter? Customer reviews are critical in determining whether a buyer should or shouldn’t buy into a brand and continue or discontinue as a customer of that business.  They give point-blank views of the trustworthiness of the company, quality of service rendered, and performance of a product. Going by the current market, business reviews are no longer quality indicators but, for any brand, form an integral part of identity as well as reputation. The research cited below supports their importance: Reputation Value: 63% of a company’s market value is bound to its reputation Customer Behavior: 99% of online shoppers have read reviews for a local business at least once Local Knowledge: 81% report using Google Reviews as a factor in forming an opinion about a local business From Business Influence, some reviews power many aspects of a company – Search Engine Optimization: Positive reviews generate more online visibility and improve the search results so that the potential customer will be able to locate and interact with the brand more easily. Consumer Confidence: Good ratings are social proof, leaving the minds of customers, confident that new or small businesses are authentic and worth trusting. Buying Decisions: Adding product reviews to landing pages, emails, and ads leads to a higher conversion rate. Improvement Feedback: Reviews provide insights about customer satisfaction in what could be improved within a business. Using such feedback helps with customer loyalty and revenue creation. Overall, online reviews are fundamental in shaping the reputation of a business, which directly affects its competitiveness within the market.  The biggest brands therefore come up with strategies of handling online reviews that will enable them to control their reputation. 4 Benefits of Effective Online Review Management Effective online review management brings about several advantages for businesses. Some of the advantages associated with effective online review management include the following 1. Building Trust and Confidence Online reviews are effective word of mouth. A Bright Local survey reveals that 98 percent of consumers read reviews online, while 46% stated that online reviews are the most important factor in forming their opinion about a business.  Responding to both positive and negative reviews shows that the business is genuine and truly seeks input from customers. 2. Strategic Insights The review gives critical information regarding the level of satisfaction with the product.  Marked areas of improvement provide potential avenues for improvement in product development and marketing teams, as this feedback loop equips them with ideas on how to better the product. 3. Enhanced Customer Retention Answering a complaint and crediting the customer for positive comments can also help the business retain its customers.  Proactive interaction shows that the business cares for feedback input and is working towards improving the customer’s experience.  Recommendations on social media can be one of the best user-generated content that helps influence users. 4. Competitive Advantage A brand and its competition will always have feedback that depicts the strengths and weaknesses of the brand.  The business can notice the area in which opportunities lie through listening to reviews.  For instance, when customers continuously complain that a competitor’s customer service is poor, it presents an opportunity for your brand to become a good one. These include building trust and loyalty, strategic insights through online reviews, and having an edge over competition, thus driving business success. 7 Steps For Monitoring Online Reviews Building a Review Management Strategy begins with the following seven crucial steps: Steps for building an effective review management strategy:  1. Establish and Enhance Your Business Listings Across Platforms First and foremost, get your business on local review sites, most importantly Google Business Profile, to get more visibility on the search results.  An optimized profile can increase the chances of appearing in searches, thereby leading customers to your business.  Don’t forget industry-specific sites for your audience either, such as Booking.com for the hospitality industry or Zomato for restaurants. Optimization Tips: Exact Information: You need to get the name, address, phone number, and operating hours to be consistent on all media channels. Visual appeal: Implement high-quality images of the products or services to stand out on

How do you really know if your customers will enjoy your product or service?  That’s where customer satisfaction surveys come in!  These are very powerful instruments and can tell you how well a business meets customer expectations, raises areas requiring improvement, and even develops customer loyalty.  You can find out what your customers think and feel by asking the right questions, which will make you better informed on how to improve their experience.  But what are the best questions to ask?  Let’s go through 60+ examples that help change how you understand and improve customer satisfaction! What is a Customer Satisfaction Survey? A customer satisfaction survey is also known as a CSAT survey wherein various businesses use the questionnaire as a significant tool in measuring and understanding the emotions that customers feel about the products, services, and overall experience of availing themselves with the company.  The surveys are more comprehensive and have been designed to induce multiple objectives such as determining customer preferences, identifying behavioral patterns, mapping user journeys, or evaluating the success of specific solutions.  Companies typically distribute these surveys via various channels, such as pop-ups in the app, chatbots, email campaigns, and so on. The Importance of Customer Satisfaction Survey Customer satisfaction surveys are critical for businesses to listen to and leverage customer feedback to drive their growth.  6 significant reasons that speak to the importance of customer-centric organizations are:    1. Negative Experiences Companies can take remedial steps to improve the overall customer experience once negative experiences are found through customer satisfaction surveys to ultimately create customer loyalty. 2. Measuring Customer Loyalty By using customer satisfaction surveys, the companies can be able to measure the likelihood of loyal customers.  The values obtained from such answers are fundamental to companies interested in maximizing their customer retention strategy. 3. Customer Trend Detection  Surveys help firms track customer satisfaction over time. If multiple customers are complaining about similar matters, it would indicate a form of market trend the firm ought to be sensitive to maintain its customers while attracting new ones. 4. Better Competition Organizations that regularly conduct surveys about customer satisfaction and act upon them will end up with the upper hand in the competition since they will have listened better to the needs of their customers and fulfilled these needs better than the competing organization. 5. Validating Business Decisions This is a pathway to validating business strategies so that decisions are not made on assumptions but on the actual needs of the customers. 6. Influencing the Lifecycle of the Customer Those customers can be retained, delighted, and encouraged to make additional purchases who have opinions. On the other hand, losing high-value customers is at stake. Bottom Line, Customer Satisfaction Surveys: An Important Tool for Gathered Insights Critical for Customer Satisfaction and Loyalty. 60+ Examples of Customer Satisfaction Survey Questions 1. Examples of Customer Experience Survey Questions How would you rate your overall experience with us? Would you remember a recent instance where you have had a really good experience with us? Are you satisfied with the speed and quality of our service? How easy or difficult was it for you to find what you needed on our website or mobile app? Was there any problem in the buying or checkout process? Was the product or service you bought in line with expectations? Very likely How would you rate the smoothness of your experience with our product or service overall? On a scale from 1 to 5, how would you rate the smoothness of your experience with our product or service overall? How easy was it for you to find what you needed? 2. Examples of Customer Sentiment Questionnaire On a scale from Very Unlikely to Very Likely, how likely are you to continue using our product or service in the future? On a scale of 1 to 10, how satisfied are you with our product or service? Does our product or service contribute to meeting the goals of a [job title]? Are there specific features in our product or service that you appreciate the most? How difficult was it to use our product or service? Do you think that our product or service offers good value for the money? How often do we adapt our products or services to your needs as a [job title]? How many times? Not much? Not all? None at all?  Rate that: 1, 2, 3, 4, 5. 3. NPS Surveys and Customer Loyalty Questions On a scale of 0 to 10, how likely are you to recommend our company to others? For Detractors: End If you rated us [customer’s rating]. What can we do differently? For Passives: What would make you any more likely to recommend our product or service? For Promoters: What do you like most about our product or service? How do you think our product, service, or company compares to competing companies? How often do you talk about or recommend our products/services to others? On a scale from ‘Never’ to ‘Very Often’ Will our company be your first choice for similar needs in the future? How likely are you to switch to a competitor if they offered a similar product/service? 4. Questions for Collecting Product Feedback How often do you use our product/service? What goals or tasks do you typically use our product/service for? Has our product/service reduced your daily chores somehow? How satisfied are you with [specific feature]? Would you like for us to do anything about improving on [specific feature]? Would you mind sharing a testimonial or review of our product/service? What suggestions do you have for an easier user interface or design? How important is each of the following features? 5-point scale: Not important at all to Extremely important. 5. Customer Service Satisfaction Questions How would you rate our customer service team’s responsiveness? Was your problem or ticket fully addressed by the customer service team? Do you recall an interaction with our customer service team where everything went well? Were our self-service resources and FAQs helpful

Have you ever wondered what shapes your experience with a brand – from the first time you hear about it to your last interaction? Every step of that journey involves what we call Customer Touchpoints: The Key to Seamless Experiences. Customer touch points are key points where customers interact with a business, whether by browsing a website, reading a marketing email, or just negotiating with customer service. But how do businesses find and optimize those touchpoints so that everyone delivers a seamless, positive experience? Let’s dig into identifying real touchpoints and improving each stage of the customer journey! What are Customer Touchpoints?   Customer touchpoints are all customer interactions with a brand along its journey; it means all moments-from first awareness up and through any needed support a customer may require after the sale.  Touchpoints can be either direct or touch. Every touchpoint significantly influences the shaping of the customer’s experience and perception of the brand, finally resulting in loyalty and satisfaction. Why are Customer Touchpoints Important?   Identifying and writing down these touchpoints in a customer journey map is an activity that can help organizations pinpoint areas for improvement.  Customer touchpoints are so significant for businesses as they reflect the amount of contacts that customers make with a brand during their journey.  This process of mapping, in this sense, helps the marketing, sales, and customer support teams become aware of where friction may be happening: slow web pages or unresponsive customer care, to name a few, which could comprise a boundary to experience.  Solving such problems will create smooth flows throughout a customer’s journey and eventually result in higher satisfaction. Touchpoints can be segmented into three stages : 1) Pre-sale- The first contacts through advertisements and other social media interactions 2) During purchase- They comprise the activities during the sale process with the client representatives and at the checkout stage. 3) After Sale- These are the interactions after selling to the customer: customer service, follow-up questionnaires, and loyalty programs. Knowledge of touch points enables brands to fine-tune their strategies in such a way that every contact is positive in influencing the customer’s experience. These interactions significantly have an impact on customer experience and even purchasing decisions.  Research has shown that 73% of consumers point to customer experience as an important factor in their purchasing decisions. Knowing and determining touchpoints that are likely to discourage customers opens the opportunity for making it better or eliminating them for more customer satisfaction.  3 reasons why customer touchpoints are very important: 1. Enhanced Customer Retention   Any business’ key metric is customer retention, and touchpoints play a very significant role in that function.  If customers have pleasant experiences at all points of a touchpoint – you are buying it, you are getting your product, or you are seeking support – they tend to come back for their next purchase.  This is because loyal customers already know your brand, and trust your products, and not much marketing is required to win them over again. 2. Brand Loyalty    Brand loyalty stems from repeated, consistent positive contact across customer contact points. When customers perceive value and have their needs met through personalized marketing, responsive customer service, or high-quality products, customers are more likely to choose your brand over competitors.  Loyalty from satisfied customers turns into repeat business and brand advocates.  This serves the loyal customers by allowing them to share their experiences with their friends and families, meaning that the loyal customers serve as excellent sources of word-of-mouth marketing, which can get you new customers at no additional cost of advertisement. 3. Elevating Post-Sales Support    Indeed, a post-purchase stage is as vital for the customer journey as the pre-purchase and purchase stages.  Controlling touchpoints with a customer after his or her sales, such as, for instance, customer support communications, follow-up contacts, and feedback solicitations, can highly increase the satisfaction from doing business with a seller.  A well-honed customer journey ensures the answers to the inquiry are received in good time so that issues get resolved in the shortest possible time, and there is an increased likelihood that a customer returns to the same vendor.  This responsiveness not only ensures the retention of customers but also impresses a positive reputation for the brand.  Customers who feel supported after buying will often give good reviews about the brand, recommend others to use the brand, and keep coming back for more purchases. 5 Tips to Identify Customer Touchpoints Know your touchpoints if you are to sustain your customers and improve customer experience. Here’s a simple approach to help you realize those interactions: 1. Understand Your Customers and Their Needs Start with an investigation and survey of your customers and see what is the perception of your target market.  This would provide you with a crystallized version of buyer personas where it reflects the multipart needs of your audience. If you are an interior designer, and your clients mainly find you online, most probably your first touches will be from search ads and content online.  And doing these initial touches much better can create a much longer-lasting impression. 2. Analyze Customer Interactions Review the current touchpoints and determine how many are most utilized by your customers. Whether they prefer to connect to your business on social media, your website, or other channels, determine this. You may also directly ask customers about which engagement avenues they prefer through surveys. 3. Map the Customer Journey With an outline of your current touch points, you should build a customer journey map detailing the whole process.  For the sake of your buyer persona, where have they come to realize what their problem is? How do they start researching some solutions? How might they come across your business?  This mapping of their interaction will include where their interactions started, how long their interactions are during the purchasing phase, and afterward for post-purchase interaction.  Awareness of the customer experience at each touch point is key to understanding pain points along the journey. 4.

With the digital lifestyle of consumers, it is crucial today for them to be able to shop through multiple channels without any hiccups. Omnichannel strategies thus have emerged to integrate both online and offline touchpoints in perfect harmony for businesses to deliver such seamless expectations for growth. Omnichannel solutions can help bring great brand loyalty and higher sales due to a unified and more personal experience towards customers while keeping those ahead of the curve. Genuinely implementing an omnichannel approach to a business strategy requires that firms invest considerable amounts in technology to ensure seamless channels. There are usually customer data management platforms, unified commerce solutions, marketing automation tools, and mobile optimization techniques. The company needs to, in addition, be focused on customer service and maintain and ensure that the message and branding are consistent at every touchpoint. What Are Omnichannel Solutions? The omnichannel solution is designed to provide seamless and consistent customer experience across in-store, online, mobile, and social media touchpoints. Such solutions incorporate various systems and processes to ensure seamless customer engagement with a brand, without any disruption or inconsistency. Omnichannel solutions aim to remove barriers across channels to create a more cohesive and tailored experience for the customer. Businesses can build closer relationships with their customers when there is a consistent brand message and customer journey across all touchpoints; further, the provision of such an experience will have loyal and, consequently, selling clients. Suppose you are a customer of a bank. Today, you can operate accounts online, pay bills and transfer money directly from the website or the mobile application of the bank. You may even visit the branch to talk to the customer care personnel or perform direct money transactions. The omnichannel solution of the bank will give you an integrated experience across all channels. You initiate a transaction online and now require support. The online initiation gets picked up seamlessly for the continuation of that transaction in the branch. It also empowers the bank to access the data of cross-channel interactions and customize its offerings accordingly for relevant recommendations. Understanding Omnichannel Solutions: Key Pointers Omnichannel solutions represent the strategies that harmonize online and offline channels to one unifying customer experience. Key pointers: Customer-centric: Centered on a seamless and cohesive customer experience across every channel. Integrated Channels: Integrates online and offline channels together to form a unified journey. Data-driven: Characterized by using customer data for personalization of interactions and optimal operations. Critical elements: Single customer view: All customer data is accessible from every channel. Consistent branding: The brand’s message is consistent in all touchpoints. Integrated inventory management: Real-time visibility into the inventory across the online and offline channels. Personalized recommendation: Using customer data to offer relevant recommendations to customers. Mobile optimization: Optimizing customer experience for mobile devices Why Does the Customer Need Omnichannel Solutions? Customer satisfaction: Omnichannel solutions meet customers’ expectations for a seamless experience. Competitive advantage: Companies that realize that omnichannel solutions will be able to differentiate themselves in the marketplace. Increased sales: A good customer experience with omnichannel solutions can add even higher sales. Good customer loyalty: A good omnichannel experience also brings about customer loyalty and repeat business. Data-driven insights: Great data generated by such omnichannel solutions enable optimal marketing and operational decisions.  In the simplest words, omnichannel solutions create a cohesive and personalized customer experience that crosses traditional boundaries. Omnichannel solutions provide a seamless customer experience across multichannel usage, such as online, mobile, and in-store environments. They help meet the evolving expectations of today’s customers, who want the same experience across different channels of communication. Types of Omnichannel Solutions E-commerce Platforms: These provide an infrastructure for online sales, and they can also be integrated with other channels. Customer Relationship Management (CRM) Systems: CRMs manage centralized customer data, hence allowing for personalization across channels. Order Management Systems: OMSs optimize order processing, inventory control, and fulfillment. Point of Sale Systems: POS systems process transactions in the physical stores but might also be linked with the sales channel online. Mobile Apps: The mobile app allows a brand to sell easily while interacting with consumers. Social media integration: Social media can help businesses connect with customers and make sales. Live Chat and Chatbots: They ensure real-time customer service and support. Loyalty Programs: Rewarding customers with their purchases, driving repeat business Analytics Tools: Allow businesses to track customer behavior, determine performance by using data, and make informed business decisions. Key Elements to Effective Omnichannel Commerce 1. Flexible IT Architecture Composable Commerce: Modular architecture methodology that gives flexibility and scalability to build out e-commerce platforms. Microservices: Separate pieces that would then be composed together to create a solution fit for the purpose. Headless Commerce: Freeing the front end from the back end to allow more flex and agility. 2. B2B and B2C e-commerce platforms User-friendly interface: Platform which is not too difficult for use by customers as well as by administrators. Interface abilities: Its capacity to integrate with other systems like payment gateway, inventory management, CRM, etc. Specific characteristics: Advanced customer segmentation, personalized offers, and multiple shopping carts tend to apply particularly in B2B. In the case of B2C, few are easy checkout, product recommendations, and loyalty programs may be applicable. 3. Cloud Services Infrastructure as a Service (IaaS): It will provide scalability for both computing and storage resources. Platform as a Service (PaaS): It would be used in developing as well as running the application. Machine Learning Services: Provides an interface to create and execute applications that utilize complex algorithms. API Management: This enables data exchange between different channels and systems. 4. System Integration Integration Platform: This is a tool that will allow connecting as well as synchronization of multiple systems Data Flow: Suitable flow of data between the channel and the system engaged Personalization: An integration solution custom-made to fit every business need 5. Business Intelligence Tools Customer behavior, preference, buying history. It is the results of the representations in the forms of dashboards and reports that give insight. Data integration: this enables the centralization

Top 30 Startups in India – 2024 Indian innovation hub Nurturing the budding ecosystem of start-ups, these agile ventures are revolutionizing industries, creating jobs, and shaping the nation’s future. But which ones are leading the change? Who are the visionaries behind these ground-breaking ventures? Join us as we plunge into the vibrant world of Indian start-ups and unveil the top 30 companies making their mark. Be prepared to be amazed by the stories of entrepreneurs who are daring to dream big and turn their ideas into reality! Top 30 Startups in India Sr no. Start-up Valuation Headquarters 1 CRED $6.4 billion Bengaluru 2 Livspace $1 billion Bengaluru 3 PharmEasy $5.6 billion Mumbai 4 Digit Insurance $3.5 billion Bengaluru 5 Meesho $3.9 billion Bengaluru 6 Groww $3 billion Bengaluru 7 Nykaa $7.4 billion Mumbai 8 Urban Company $2 billion Gurugram 9 Dream 11 $8 billion Mumbai 10 Swiggy $10.7 billion Bengaluru 11 JusPay $460 million Bengaluru 12 Jupiter $700 million Mumbai 13 Delhivery $4.2 billion Gurugram 14 Slice $1.8 billion Unicorn Bengaluru 15 Apna $1.1 billion Unicorn Bengaluru 16 Practo $418 Million Bengaluru 17 Boat $1.4 billion Gurugram 18 Ola $5 billion Bengaluru 19 BYJU’s $2 billion Bengaluru 20 Ather $2 billion Bengaluru 21 Phone Pe $12 billion Bengaluru 22 Licious $1 billion Unicorn Bengaluru 23 Policy Bazaar $1.5 billion Gurugram 24 Razorpay $7.5 billion Bengaluru 25 Paytm $16 billion Noida 26 Big Basket $3.2 billion Bengaluru 27 Flipkart $37.6 billion Bengaluru 28 MyGlamm $1.2 billion Mumbai 29 Zomato $30 billion Gurugram 30 UpGrad $2.25 billion Mumbai 1) CRED- $6.4 Billion Valuation It is a fintech startup that has its origins in Bengaluru, India, which rewards users for paying their credit card bills on time.  CRED is a platform where you can pay your credit card bills and get rewarded for it. It has also created a new model where users get “CRED coins” when they pay their bills through the CRED app. The company has gained popularity by shooting up rapidly and is now one of the most valuable startups in India. Key Facts about the company – Founded in: 2018 Founder: Kunal Shah Number of Employees: 1,757 Current Valuation: $6.4 billion Controversies: Overvalued, lacks clear monetization strategy  The company has multiple rounds of investors, including Sequoia Capital India, DST Global, Tiger Global, and GIC Singapore. Future Plans:  Expand customer base and ecosystem through CreditVidya, Happay, HipBar, Spenny and Kuvera. Lends further credence to the expansion of its lending and wealth tech offerings. Within a matter of a couple of years, CRED has metamorphosed from a startup to an outright fintech unicorn.  This speaks to a new model and strong execution. However, the company is severely challenged in justifying its valuation as well as demonstrating a clear path to profitability. 2) Livspace- $1 Billion valuation LivSpace is the Indian home interior and renovation platform, launched in 2014. It is said to provide all-round home designing and furnishing services.  The company develops a marketplace from which homeowners can get in touch with interior designers and sellers, thereby simplifying the renovation of homes. Key Facts about the company  Founded in: 2014 Founders: Anuj Srivastava, Ramakant Sharma Employees: Nearly 1,000 Raised Funds: $184 million Current Valuation: Said to be around $1 billion unicorn  Controversies: The grievances of some customers, vendors, and even former employees have been interpreted in a very negative way due to delays in completing projects, substandard quality of work, non-payment of dues, and hard-selling tactics on customers.  Cheaper materials than promised are used and some bills are forged to show more money earned. Future Plans Despite all this, Livspace has plans to increase its services across more cities in India and various international markets.  The company also focuses on upgrading its technology platform for better customer experience and smooth operation. The Investors include Kharis Capital, Venturi Partners, Bessemer Venture Partners, Jungle, Ventures and others. Livspace offers two main services: Livspace Select for modular products and Livspace Vesta for complete home interiors. 3) PharmEasy- $5.6 Billion Valuation PharmEasy is a store and online pharmacy in India, dealing with OTC products, diagnostic tests, and medical equipment. Despite these vulnerabilities, it has managed to overcome major losses and a high debt-equity ratio, focusing solely on profitability and stabilization of funds through the recently oversubscribed. Key Facts about the company – Founded in: 2015 Founders: Dhaval Shah, Dharmil Sheth, Harsh Parekh, Siddharth Shah, and Hardik Dedhia Employees: 501-1000 Current Valuation: $5.6 billion Controversies:  Came under critical analysis over financial performance and the debt-equity ratio. Future Plans:   PharmEasy will focus on profitability and stabilization of finances by raising ₹3,500 crore through the rights issue. Some of its notable investors include Bessemer Venture Partners, Temasek Holdings, B Capital Group, F-Prime Capital, and Manipal Group. During the COVID-19 pandemic, the company became an essential service and that has shown to be one of the reasons for the growth in the company.  The competitors to the Indian PharmEasy are 1mg and Netmeds. 4) Digit Insurance-  $3.5 Billion Valuation Digit Insurance is an insurance company established in the year 2016 that envisions making insurance products easy for everyone so the perspective of insurance products could change among people. Digital Insurance raised its first funding in the year 2020, where Indian celebrity couple Virat Kohli and Anushka Sharma have also infused their $340K. It had to deal with challenges like low penetration of insurance in India, among others.  It had to compete with traditional insurers, who would be increasing their product portfolio and customer experience through technological advancement. Key Facts about the company – Founded in: 2016  Founder: Kamesh Goyal Employees: 1001-5000 Total Funding: More than $540 million Current Valuation: About $3.5 billion Future Plans: Expand product offerings and improve customer experience through technology. The reason is more than 20 lakh Indian population have bought illness insurance against COVID-19 and other diseases like malaria, chikungunya, dengue, and others.  The list of its investors includes Fairfax Financial Holdings, A91 Partners, TVS Capital Funds, Faering Capital, and others. 5) Meesho- 

Hashtag use was on the increase across social media platforms Instagram and X. Brands employed the use of branded, custom hashtags for aggregation of relevant content as well as facilitation of a conversation between related matters. There exist paid tools that can track hashtag popularity even though their use is predominantly pay-based. A comprehensive package set with a dash of strategic thinking is thus a potent way to track and discover hashtags. Try different packages and sets of tools, starting with free trials to discern which tool will best fit your needs. 20 Best Hashtag Tracker Tools SR NO. Tool Name Pricing Tiers Key Features Channels 1 Locobuzz Customisable Advanced Tracking, Real-time Monitoring, Sentiment Analysis, Competitor Analysis, Influencer Identification, Customisable Dashboard Facebook, Instagram, Twitter, LinkedIn, YouTube, and more 2 Sprout Social Starts at $249/mo Twitter Trends Report, Hashtag Tracking in Feeds, Outgoing & Inbound Post Tagging Facebook, Twitter, Instagram, LinkedIn, YouTube, Pinterest, TikTok, Google My Business, Reddit, WeChat, Tumblr, Weibo 3 Digimind Not Specified Brand Listening, Online Reputation Insights, User-Generated Content Analysis Facebook, Salesforce, Google Data Studio, Microsoft SharePoint, Microsoft Teams 4 Brand24 $79 (Individual) – $399 (Enterprise) Comprehensive Analytics, Hashtag Alerts, Influencer Monitoring, Most Active Authors Slack, Facebook, Instagram, LinkedIn, Spotify, Telegram, Reddit, TikTok, Twitter, Medium, Quora, YouTube, Twitch, Blogger, Google News, Yahoo News, Bing News 5 Iconosquare Starts at $29/mo Industry Benchmarking, Hashtag Insights, Automated Monthly Reports Instagram, Facebook, Twitter, LinkedIn, TikTok, Capterra, AgencyAnalytics 6 Agorapulse Starts at $49/mo Track Any Hashtag, Hashtag Reports, Listening Reports, Hashtag Groups Facebook, YouTube, Instagram, Twitter, Canva, TikTok, LinkedIn, Meta for Business, Google Analytics, Google Business Profile 7 Flick Starts at $13.60/mo Instagram Optimization, Access Anywhere, Top Post Monitoring Instagram, Facebook, TikTok, LinkedIn, Twitter, Google Drive, Dropbox, OneDrive, Buffer 8 YouScan.io Starts at $299/mo Hashtag Analytics, Influencer Discovery, Hashtag Performance Alerts Instagram, Facebook, Twitter, LinkedIn, TikTok 9 BuzzSumo $159/mo – $999/mo Comprehensive Monitoring with Hashtags, Competitive Intelligence, Keyword Alerts with Hashtags Facebook, Twitter, Instagram, YouTube, TikTok, Buffer, Slack, Reddit, Pinterest 10 BrandMentions $79/mo – $399/mo Track Hashtag Performance, Identify Top Influencers, New Target Groups Slack, RSS Feeds, Webhooks, Zappier, Microsoft Teams, Hootsuite, Sprout Social, Buffer 11 Talkwalker Unspecified Real-Time Hashtag Tracking, Benchmark Against Competitors, Discover Channels & Influencers Twitter, Facebook, Instagram, YouTube, Google Analytics 360, Tableau, Hootsuite, Meta for Business, Trustpilot 12 Keyhole $63/mo – $833/mo Multi-Network Hashtag Tracking, Real-Time Impact Measurement, Comprehensive Social Insights Facebook, Instagram, Twitter, TikTok, LinkedIn, YouTube, Pinterest, Google Analytics, Salesforce, HubSpot 13 Twitter Search N/A Sentiment Tracking, Popular Hashtag Identification, Hashtag Filtering N/A 14 TweetDeck (Formerly Twitter Pro) Starts at $8/mo Full Post Composer, Advanced Search, New Column Types Twitter, Buffer, Hootsuite, Google Analytics, Zapier 15 Social Searcher Free (Limited) – €3.49/mo – €19.49/mo Premium Actionable Social Analytics, Popular Hashtags, Sentiment Analysis Facebook, Twitter, YouTube, Instagram, Reddit, Tumblr, Flickr, Dailymotion, Vimeo 16 #OneMillionTweetMap N/A Real-time Visualization, Cluster View, Keyword/Hashtag Search, Time Filter, Sentiment View Twitter, Maptimize, Google Analytics 17 All Hashtag N/A Category Popularity, Hashtag Recommendations, Overall Popularity Facebook, X (Twitter), Pinterest, Instagram, TikTok, Slack 18 Hashtagify $29/mo – $399/mo Prime Trackers, Monitor Hashtag Performance, Optimize Hashtag Marketing X (Twitter), Instagram, Hootsuite, Sprout Social, Buffer 19 Hashtracking $60/mo – $1800/mo Explore Recent Data, Track, Share, and Store, Past, Present, and Future Tracking, Identify Influencers X (Twitter), Instagram, Facebook, LinkedIn, Hootsuite, Buffer, Google Analytics, Adobe Analytics 20 RiteTag Starts at $49/year Seamless Integration, Exceptional Hashtag Suggestions, Intuitive X (Twitter), Instagram, Facebook, LinkedIn, Hootsuite, Buffer, Loomly, Sprout Social, Google Analytics, Bitly 1. Locobuzz Locobuzz is a comprehensive SaaS platform, offering significant hashtag tracking and analysis capabilities. Being the industry leader, Locobuzz gives businesses tremendous insights into their social media performance and helps in fine-tuning hashtag strategy. Key features: Advanced Hashtag Tracking: Locobuzz enables you to track multiple hashtags at once, providing in-depth analytics of the way they are performing over time. Real-Time Monitoring: Keep track of the most recent conversations around your brand or industry, using real-time hashtag monitoring. Sentiment Analysis: Find out the sentiment of the relevant mentions and hashtags, which enables you to know the overall feeling your target is having towards your brand or products. Competitor Analysis: Observe what your competitors are using on their hashtags and compare this performance with yours, thus giving you insight into the areas that you might be lacking. Influencer Tracking: Find influencers using your target hashtags and reach out to them to get wider wings. Customisable Dashboards: Create personalised dashboards to view your hashtag performance data in a format of your choice. Pricing – Customized Plans: With flexible pricing plans that are created to fit your specific needs and budget, Locobuzz is one to look out for. Free Demo :  A free demo is on offer to have direct access to experience the functionalities offered by this platform. Channels – Absolute coverage: Locobuzz covers all of social media and a thousand more. These include platforms like Facebook, Instagram, Twitter, LinkedIn, YouTube, and many more.  Hence, Locobuzz is very powerful with hashtag tracking and analysis features, which provide a wide range of features for businesses to optimise their social media strategy. With its advanced capabilities and customisability, Locobuzz can give you an insight into your audience, monitor your competitors, and let you make overall improvements in your social media performance. 2. Sprout Social Sprout Social is a potent tool,providing an all-in-one suite of social media management, marketing, customer care, data and intelligence, and employee advocacy solutions to companies.  From its portfolio of products, the company offers businesses robust hashtag tracking capabilities. Using these, you can determine the most effective hashtags for your social content strategy to heighten your reach and grow your following. Once the algorithms behind such hashtags are identified, you can put them to work to increase the size of your social footprint. Key features: Twitter Trend Report: Explore the hashtags that contain your brand and words to make data-informed decisions. Hashtag tracking in feeds: Track critical keywords contained in the used hashtags on social media feeds to join the conversation. Outbound and Inbound Posts: Tag scheduled social

Today, in 2025, which way will the businesses find to capture the voice of the customer to turn it into actionable insights? Customer Experience constitutes a critical success factor for business. Evolving digital technologies as well as changing expectations on the part of customers are measuring CX more vital now than at any other time in history. Traditional ways of gathering through surveys and feedback forms are no longer sufficient. Today, the customer journey requires a more integrated, data-driven perspective in the pursuit of understanding and elevating CX. Below are the effective measurement methods for CX in 2025, including some key metrics that brands can leverage to stay ahead of the game, all in this blog post! What is customer experience? Customer experience is the total interaction of a customer with a brand, starting from the moment he or she enters into a journey with the brand until he or she becomes a loyal customer. In other words, it is a collective feeling and perception a customer has about the brand and others. Customer Experience Measurement is how your customers perceive their relationship with your company. It is collecting data on key metrics that reflect the sentiment of your customers, loyalty, and experience at different touchpoints. It is very effective to think of a customer’s experience as starting the moment they become aware of a business and continuing through the entire purchasing process. But more importantly, CX refers to weeks, months, or even years after that, when a customer uses a product or service. Yet, at the same time, one needs to remember the bigger picture-offering support to customers over time, long beyond when they had their first purchase. Usually, it costs a great deal more to get a new customer compared to keeping an existing one as research shows 65% of the population asserts that they would leave a brand after experiencing poor service. That is alarming as nobody would like to expose them to receiving terrible reviews that may discourage other people from choosing my business. Thus, Customer dissatisfaction or even any experience could easily be very costly! Measuring Customer Experience Real CX engagement calls for intense focus on identified areas of improvement rather than the whole customer journey. Customers around 70% reported higher brand loyalty when their feedback, once asked for, was acted upon. Break down analytics and metrics into the steps of the customer journey to measure Customer Experience properly. 1. Map the Customer Journey and Touchpoints Start by defining the customer journey and at what points they are most likely to make contact. Clearly define your goals for what you want your customers to do, from booking a demo to signing up for a service, onboarding new members of your team or getting products on time. The journey toward every goal has a line of “touchpoints,” representing focused opportunities to improve customer experience. Improving every one of these touchpoints over time will reveal bigger opportunities that will have positive effects on the overall CX with your company. 2. Define the Customer Success Metrics at every Touchpoint To measure the Customer experience correctly, define a success metric at each of those touch points in the Customer journey. Customer experience metrics serve as a map for customers in the navigation of interactions with your business. Think about what customers experience, feel, and do while going through that journey. There are three types of metrics namely, Interaction Metrics: They depict what occurs when the customer engages with your brand. Perception Metrics: They illustrate how the customers feel about their interactions. Outcome Metrics: These measure the actions that customers take after interacting with your brand. Analyzing these metrics through all stages of the customer journey will give you a unified view of the customer experience rather than one that is fragmented. 3. Construct Automation Feedback Campaigns In a successful system of collecting customer feedback, establishing campaigns must be done through automation. Customers are usually time-constrained in regards to giving feedback; therefore, if the process is simple and to the point, good quality information is more likely to be received. Best Practices for Collecting Customer Feedback: Engage Customers on Their Preferred Channels: Every customer has a preferred channel in which they like to communicate. Instead of pushing them into your established flow, an omnichannel contact center engages with customers at those places where they are most receptive to conversations. Timing is Everything: Getting relevant feedback in time is essential to understand the innermost emotions of customers. However, caution is required to avoid biased data from wrongly timed requests. For instance, getting responses via a relatively free-flowing medium like SMS or email instead of immediately, after having navigated through a tough support call using Interactive Voice Response. Source: Instead of collecting direct feedback from surveys, empower the use of advanced tools, such as AI-driven call analysis and product usage statistics, to have a complete view of the customer experience. This will, with these methods, ensure an enhanced feedback collection process and insightful knowledge into customer engagement and satisfaction can be obtained. 4. Centralized Customer Experience Dashboard A centralized customer experience dashboard is a comprehensive tool that consolidates key metrics and insights related to customer interactions, sentiments, and experiences into a single visual interface. It serves as a hub for businesses to monitor and analyze how customers engage with their brand across various touchpoints. This aggregates data from social media, chat, and email, among others, to immediately obtain insights into customers’ behavior and sentiment. Implement Locobuzz to escalate your customer experience management as it functions as one platform that aggregates various tools and functionalities to track and analyze the interactivity of a client in real-time across your channels of communications. As you can see above the added image is Locobuzz’s Dashboard which shows data on Tickets and TATS summaries. There is an option called Locobuzz that enables tracking of key performance indicators, measurement of customer satisfaction, and identification of trends to guide business strategies. 5. Future-Proof Your Customer Experience with Regular

How do you know your brand is resonating in the hearts and minds of those it aims to connect with when one right tweet can influence perception? Are you tracking what matters most? In navigating the complex landscape of 2025, the pulse of your brand has never been more critical. Amidst so many available metrics, which ones drive growth, loyalty, and relevance? These metrics can act as your compass, pointing you toward a greater understanding of the resonance, relevance, and overall health of your brand. Let’s dive into the 15 essential brand metrics that will shape your success and keep your brand at the forefront of the competition. What is Brand Metrics? Brand metrics are measures and data used to gauge the performance strength and perception of a brand. They enable businesses to understand how their brand is performing in connecting with its customers and to visualize the areas to be improved on and changes over time. Brand metrics give views into the health of the brand, loyalty of the customer, and position in the market at large. Brand Metrics: The Cornerstone of Business Growth Brand metrics are more than just numbers; rather, they are the compass that guides businesses toward sustainable growth. What’s most important is brand health how well a brand meets the promises it makes for its service or its products is critical in promoting business growth. Brand metrics are inextricably linked to many business objectives. It is by aggregating data concerning brand awareness, customer loyalty, and perceived value for the brand, businesses would be able to identify genuine drivers of customer loyalty, thereby encouraging more long-term relationships and greater customer lifetime value. From a financial perspective, knowing how aware your potential customers are of your brand, the extent to which your customers experience brand recall, and how consumers feel about your business can all add up to the numerator or denominator when trying to improve your sales funnel and revenue. Businesses can achieve the desired growth by the following Optimize Brand Awareness Campaign: Understanding the data can tell which channels and tactics are best to expand the reach and improve the market share of a brand. Tailor the Brand to the Target Audience: If customers align with what matters most in a brand, it reduces the risk of marketing misalignments along customer desires and needs. Monitor Brand Health and Performance: Monitoring regularly helps analyze health metrics and identify improvement points so that the brand will always have promises to keep. Measurement of brand metrics is a strategic investment from brands that will eventually reward them in the long run. With data understanding and improvement of brand performance, companies can have better relationships with customers, go for growth, and sustain. Understanding the Importance of Brand Metrics Brand metrics are the blood and breath of modern marketing as they afford a quantifying view with which marketers can appraise their brand health, monitor the effectiveness of their campaigns, and make more informed decisions based on data. Brand metrics play a vital role in the dynamic world of brand marketing so, because of this, they have become a valuable appraisal method for marketers when appraising the strength of their brands and checking the return on investment of their marketing efforts. They thus constitute the basis for the Quantification of long-term ROI, indicating the net value of a brand beyond simple sales figures. 8 Reasons Why Brand Metrics Are Important 1. Data-Driven Strategy In the data-centric age, brand metrics bring about essential information for decisions. It nullifies assumptions and brings in strategies that are built on tangible and measurable data. 2. Brand Reputation Brand metrics bring insight into the imperative aspects of the health of a brand-awareness urgency, loyalty, and perception from the customer. Their need is what can maintain as well as enhance the standing of a brand in a competitive market. 3. Marketing Effectiveness Through marketing campaign performance, which is measured by predetermined metrics, a marketer can better know what works in their market. Information collected helps optimize existing campaigns and build even better ones in the future. 4. Customer Relationships Engagements help understand how consumers interact with a brand across channels. Such information is invaluable when deepening relationships with customers to improve the customer experience at large. 5. Competitive Analysis Brand metrics make performance comparisons with competitors possible, therefore helping to outline areas of current competence and places of improvement clearly. 6. Brand Equity Brand Equity Measurement establishes the value one holds in the market. With that, businesses are better equipped to capitalize on exploiting their brand’s strength, which drives growth and profitability. 7. Customer Loyalty & Retention Follow through on customer loyalty and lifetime value by using brand metrics to encourage long-term customer relationships, improve retention, and maximize value over time. 8. Responding to Market Trends Continuous measurement of brand innovation and relevance will help businesses stay proactive and responsive to dynamic market conditions and shifting consumer preferences. Brand metrics are the tools that not only expose the present scenario of a brand but also give the data needed for sustainable growth and market leadership. How to Use Metrics to Improve Your Brand Health? Now that you have all of your data and have identified your key metrics, it’s time to turn insights into action. Here are 7 strategies for using metrics to improve brand health: 1. Proactive Planning Do not wait till a project starts to think about metrics as measurement plans are to be made upfront where metrics are aligned with your brand objectives. Establish success metrics before the start of any project, Lead metrics will be used to follow on brand equity. 2. Holistic Perspective Evaluate your brand from a broader perspective as the market, consumer trends, the industry as well as emerging technologies will have to be considered. Be sure to include competitors, market trends, and consumer behaviors in the analysis of brand health. 3. Regular Tracking Track the metrics of the brands continuously instead of just periodically because real-time tracking is

Ever thought about breaking free from the shackles of text-based social media? X/Twitter Spaces is among the latest features, offering something refreshing. Allowing users to converse using their voice in real-time, Spaces introduces a more engaging and interactive way of connecting with your audience. Just imagine live Q&A sessions, deep interviews, or just talking with your followers in a much more personalized and exciting way. With Spaces, possibilities are endless. What is X/Twitter Spaces? X/Twitter Spaces is a feature that allows users to host or be part of live audio conversations on the platform. These audio-only chat rooms can either be open to the public or kept private, where the host controls who can speak and listen. Any account owner may now host a Space, regardless of their count of followers. Key features in X/Twitter Spaces Publicly accessible: Any person can join to listen. Multi-speaker: As many as 13 can talk at one time, including the host and two co-hosts. Time-limited availability: Once a Space ends, it is no longer publicly available on X/Twitter. Benefits of Using X/Twitter Spaces Networking: Connect with similar minds and build relationships. Learning: Learn new things from different experts in subjects you would never have known existed. Feedback: Get insight from your audience about your services or products. Fun: Enjoy good company in conversations. What can brands do on X/Twitter Spaces? X/Twitter currently has over 500 million monthly active users in 2024.And that’s why marketers and brands are eager to use Spaces to explore the potential of brands. However, what can a brand do exactly through X/Twitter Spaces? Well, this is it. Getting feedback from the audience X/Twitter Spaces can prove to be a great resource for gaining feedback regarding your products, features, or brand image. Ordinarily, gathering feedback from audiences is an expensive and restrictive activity. Brands pick feedback from scattered sources like review sites, social media sites, and communities, and try to make sense of it. X/Twitter Spaces allows you to connect in real time and saves you much effort and confusion with minimal effort. You can interact with your audience firsthand and get natural responses in your feedback sessions. Introduce new features or products The conversational nature of X/Twitter Spaces is an excellent channel to communicate with your audience while rolling out new features or products. You can gather feedback in real time and act upon this feedback. As a business leader, you can take this opportunity to encourage the participants to share their thoughts and opinions on these new releases to help you learn more about the needs and pain points of the audience. You can also use it to target new audiences who are outside of the pool of your regulars. These folk might provide generalized feedback and insights into how the users view your brand, which will go a long way in understanding how your brand is perceived holistically. Organizing discussions on trending topics in your industry Hot topics” in your industry can set the ball rolling for some great conversations on this feature. This gets even more interesting when you get people from the audience involved. Trending topics like events, destinations, big brand moments, and launches are great to discuss on Spaces. Staying relevant on online circuits requires one to factor in any trend sweeping through their niche. When you do a talk, organize yourself as large as two co-hosts for the subject matter at stake. Hosting talks on trending topics can: Increase visibility on X/Twitter Guide your network towards the right set of influencers Put you in front and make you seem like an expert for niche authority Increase your rapport with customer. Build Exposure With time, audio content has gained tremendous popularity. One of the greatest features is that one need not start from scratch to build up a community of followers. This can be used extensively with the already-built audience on X/Twitter. Better still, you are not limited to your followers. Social media collaborations are extremely effective at giving exposure to your brand to new audiences. In collaboration with another brand or influencer, you pull in their followers too. This can help you get new prospects and expand your reach. Foster your brand community X/Twitter Spaces is the perfect forum to communicate with your followers in real-time and build a strong rapport with your followers. You get to interact not only with your audience but also to nurture your relationships with them, whether it be regarding the product or service, Q&A forums, or feedback sessions. Why is X/Twitter Spaces Important for Brands or Organisations? It’s rather easy to use X/Twitter Spaces for brands because your audience is already there; thus, saving you a hell of a lot of time in identifying and building your audience from scratch. X/Twitter Spaces are thus a great way to connect with your audience and build brand engagement. Here’s why it’s important to your brand. 1. Brand Engagement X/Twitter Spaces helps with audience engagement in real-time. 74% of customers said feeling valued and understood is the key component in a brand loyalty program. You can host Q&A sessions, product demos, or just talk with your followers and let them know their value. This will help in building up relations with the targeted audience and increasing brand loyalty. 2. Make New Announcements X/Twitter Spaces also enables one to share new updates with any audience. New product offerings or services can be announced as well. This will help you inform the audience about the same and help them know what to expect. 3. Talk About Industry Trends You can position yourself as an authority through the hosting of discussions on topics touching on your industry, and discussing trends or observations with your audience. You can also have a conversation with other experts within your industry or thought leaders in other industries. 4. Request Feedback X/Twitter Spaces is one of the cool ways to get feedback directly from an audience. You can simply host a conversation requesting feedback about your products, your

What Is A Customer Journey? Customer journey is the series of interactions a customer has with a brand, product, or company as they learn about a problem and want to buy. A buyer’s journey is defined as the process employed for determining and purchasing something. In contrast, the customer journey is termed as the buying experience a buyer undergoes with a specific company or service. Difference Between Customer Journey And Buyer Journey Add Your Heading Text Here A customer journey map is the process of forming a visual representation of customers’ processes, needs, and perceptions throughout their interactions and relationships with an organization. This can help you understand the steps customers take-both those you see, and don’t interact with your business. It enables you to evaluate: Insights-from your existing customer journey, how to understand it better Impact – How to mold budgets and efforts for changes that we want to make for the customer experiences Issues/opportunities – Diagnosis of existing customer journey Innovation – Where you may well want to change the existing customer experience totally A customer journey map enables you to realize deeper insight into the customer, hence helping you go beyond what you think you already know. Many brands view the customer journey as something that is seen or observed – where the customer interacts with the brand. But in reality, that’s not so and forms only a part of the entire customer journey. Creating a customer journey map gets you thinking about the aspects of the journey you don’t see, but which have equal weight and importance to the whole experience. While mapping the customer journey, you are looking for moments that matter – where there is the highest emotional load. And if you buy a car, the moment at which it is heaviest in terms of emotional burden is the moment at which you go pick up the car because it’s yours after having picked the color, then selected the model, and waited for it to be prepared. This is going to happen only when product, brand, and service teams help you ensure that these moments are aligned with customers’ expectations. And it can only be done by understanding how your customers journey there, what they’re thinking, and what they need from you in their moment. This makes it so that the creation of a customer journey map puts you in their shoes so that you’d be able to understand them far better than ever before. This knowledge then enables the business to fine-tune the customer experience, maximize the process of conversion, and increase retention. The customer journey map often confuses people with UX journey mapping. To make it clearer, here is the definition of UX journey mapping. What Is UX Journey Mapping? A UX journey map is a visual representation of the customer’s experience on their journey toward achieving a specific goal or completing a particular action. As an example, if the goal being tracked is the journey of the user toward purchasing a product or service, then the term UX journey mapping could be used interchangeably with the term customer journey mapping. On the other hand, however, UX journey mapping could be used to map the journey (actions taken) toward other types of goals, such as achieving a defined product feature. Importance Of Customer Journey Mapping Complex customer journey: Involves awareness, consideration, and the act of making a decision-making process, which is influenced by some externalities as well as different touch points. 80/20 rule: 80 percent of income comes from only 20 percent of your customers. It is a way to illustrate that 80 percent of the revenue for a given company comes typically from 20 percent of the customers. Enhanced knowledge: The mapping process enables teams to visualize and understand every stage.You will realize that mapping this journey makes your marketing, sales, and service teams understand, visualize, and gain insight into every stage of the process. Increased reduced friction: Helps identify the pain points, and hence streamline the process and enhance the customer experience. Customer-centric insights: Understanding motivations as well as pain points is bound to lead towards better solutions and higher customer loyalty. Better customer experience: It enables the business to improve on customer satisfaction, conversion, and retention. UX Journey Map vs. Customer Journey Map: The two differ since a customer journey map is more extensive as it covers the entire buying process as such; whereas, the UX journey map only deals with interactions using a particular product or service. What Data Is Essential For Customer Journey Mapping? Your customer journey map isn’t a guess of how you perceive customers interacting with your brand. It is a data-driven, research-based process that interprets past customer behavior. So, what data should you be looking at? Customer Surveys And Interviews What better way to understand how customers think than to ask them? Customers are the best, for they can, at first hand, describe where they are in the journey, what hurts them, and how they use our products to get rid of that pain. Surveys and interviews are called Solicited Data because you need to solicit customers explicitly to fill out a questionnaire and provide data. You can send a NPS Survey to your customers or ask for feedback through social media to get the solicited data needed for your customer journey map. But surveys and interviews won’t tell the whole story, hence there’s unsolicited data for gathering more detailed data insights. Unsolicited Data All the data that you collect from customers without asking them for it is termed unsolicited data. Data points that include: Purchase history Time spent on page Email clicks Page views Your support team’s feedback on your product Call/Chat transcripts And many more will fill in the gaps in your customer journey mapping strategy. Unsolicited data: It is instrumental and much more plentiful compared to solicited data. Even though a few customers are likely to respond to your surveys and questionnaires, every customer who touches your brand will let

Ever imagine how one small negative comment on the web can impact your personal or professional life? In this modern age, online reputation is at the top. A single misstep or negative review can cause widespread damage to your credibility and trust. This is why online reputation management (ORM) has become an integral part of any personal or business branding. From managing your online presence to dealing with negative comments, here are some strategies that can help build your arsenal to navigate the internet’s intricacies better while still reaping the rewards of having a good reputation. What Does Online Reputation Strategy Mean? An Online Reputation strategy is the systematic approach through which an organization or an individual handles their online image. Basically, it includes monitoring online mentions, measuring the sentiment, developing effective response strategies, and in some cases, creating positive content. ORM strategies protects the brands from online crises, increases credibility, and demonstrates trust with their stakeholders, building a favorable influence over the maintenance of a positive online presence.. Online reputation management involves monitoring reputation and taking care of all matters that could impact a brand’s image online, such as customer comments. In the end, through such online reputation management strategies, problems are prevented and solved, and the brand’s image is enhanced in Google Searches, on social media, on review websites, and other online channels. There is more information online today than ever before with over 5.45 billion active internet users and 5.17 billion users also actively using social media. It is a very important need to address client complaints promptly along with effective solutions or else it can damage your brand reputation. The internet has reduced the distance between customers and brands, enabling faster dissemination of word-of-mouth, and hence can negatively or positively influence the brand’s reputation. Online User Behavior The majority of internet users spend their time online: researching products and services before making a purchase; looking up family, friends, peers, prospective employees, and potential dating interests; or browsing topics on the web that are relevant, important, or interesting to them. You can’t stop others from posting anything that they want about you. So it is a good idea to establish your presence on the Internet. Then you will have an opportunity to present yourself or your business in the best and true possible light for family, friends, employers, competitors, and the world at large to view. Media Types And Online Reputation There are so many channels, which fall under Online Reputation Management. Although this can be overwhelming, to take on all these channels, let’s think of this in terms of the PESO model. This breaks down the 4 types of media: Paid, Owned, Earned, and Shared. Paid Media Media that involves marketing an individual or organization pays for. In paid media, control over the message and content along with the target audience is at your discretion.This type of online media promotes the content to create earned media, drive direct traffic, and send them toward owned media. Earned Media Earned media is publicity or exposure for an organization or person received without paying for advertising. This includes coverage, sharing, or reviews on other websites, social media channels, and many more. Shared Media It is essentially any content distributed and amplified through sharing on social networks, or indeed on other platforms. In shared media, content spreads through the active engagement of users, unlike traditional media channels where brands only have control over the way they can distribute the content themselves. Owned Media Owned media are digital marketing channels that a person or organization has complete control over. They include things such as websites, blogs, and social media accounts. Owned media can be enhanced with paid media and earned media. 20 Best Online Reputation Management Strategies 1. Register Domain Name If you haven’t done so yet, it’s probably a good time to take control of your name or business name’s web domain. If someone else has already taken that domain name, getting it back can be the least fun and also the most costly. Even if you don’t plan on creating a website just yet, it’s a useful resource to have in your back pocket. With that in mind, you would do well to act quickly. However, if your desired name has already been taken, you will want to register your domain with the next best option. This might be a slightly different name from the .com address; it could also be another top-level domain such as .org or .net. For Example: Domain registered: https://locobuzz.com/ Unregistered Domain: locobuzz.blog.net This is a registered domain https://locobuzz.com/, It would make Locobuzz very professional and memorable online. locobuzz.blog.net is an unregistered domain. One can use that too, but it is lacking in professionalism and control as a registered domain possesses. 2. Improve Your Google Search Ranking So, creating content about UX design is something to pay close attention to. You want to create content sociable enough and easy enough for the masses to understand. What you’re creating has to be interesting as well as educational. Google even revealed the E-E-A-T rule to help users optimize what they publish online to rank better. E-E-A-T stands for experience, expertise, authoritativeness, and trustworthiness, and that’s what Google looks for from content you publish online. Your content needs to be written with this rule in mind to show up and get updated in the Google search results. When all else fails, and things seem to not be moving fast enough, recall that Google ultimately ranks content and sites on user-friendliness and whether it gets the searcher the information they’re looking for.You’ll eventually see improvements in Google search ranking if you focus efforts on providing to the user. 3. Upgrade Images For Web And Performance A rich reputation management strategy is not just a text-based one, considering we so easily consume most types of information presented to us today. For example, where we encourage you to add more content, let’s suggest using images, photography, artwork, etc., that are

25 Top Asian YouTubers to Follow in 2025 Ready to dive into the world of exciting YouTube Asian creators? The digital scenario has always been booming with creativity, with unique and engaging content for one and all in 2025. These 25 top Asian YouTubers are breaking through to set new, fresh creative standards in this online entertainment era, be it in gaming adventures, fitness, lifestyle, or beauty tips—all the way to travel escapades—you name it, they have it! Get ready to smash that subscribe button as you join us in these faces and voices that will be the YouTube sensations of 2025! Following are 25 Tops Asian YouTubers to Follow in 2025 Sr No.  Name of the YouTube Page   Number of Subscribers  1 Jess No Limit  51.1M  2 Acharya Prashant  50.8M 3 Ricis official  47 M  4 CarryMinati 43.1M 5 Total Gaming  43.1M 6 Techno gamer  42M 7 Mr. Indian Hacker  41.7M 8 Frost Diamond  39.5M 9 Round 2 Hell 34.2M  10 Atta Halilintar 31.5M 11 Crazy XYZ  31M  12 Ashish Chanchlani 30.4M 13 Sourav Joshi Vlogs  28M 14 Sandeep Maheshwari  28.5M  15 BB ki Vines  26.4M  16 Chloe Ting 25.4M 17 Amit Bhadana 24.5M 18 Dhruv Rathee 24.4M 19 Technical Guruji  23.6M 20 Triggered Insaan  22.6M 21 Dr.Vivek Bindra 21.2M  22 NigaHiga  20.9M 23 AS Gaming  20.4M 24 Z Bling Z  19.2M 25 Harsh Beniwal 16M  1. Jess no limit – 51.1M Subscribers Jess No Limit is an Indonesian gaming YouTuber whose YouTube channel was created on September 4, 2017. Presently, he has 51 million fans on YouTube.He is popularly admired for his expertise in mobile game icons like Bang Bang which has greatly boosted his recognition through making videos on gameplay, guides, and different tasks that he focused on globally In 2023, he worked with different gaming brands also platforms to enhance video materials before tying the knot with Sisca Kohl, a renowned Indonesian content provider.  Every week Jess No Limit posts new clips discussing other mobile games or has vlogs related to games and lifestyle challenges. As a result of being one of the top YouTubers with millions of subscribers and high engagement rates where income varies from thousands up to tens of thousands of dollars each month depending on views per video and engagement levels. https://youtu.be/c7IYpLO44hc?feature=shared 2. Acharya Prashant – 50.8M Subscribers Acharya Prashant also known as Prashant Tripathi is the leading spiritual teacher and author. The YouTube channel he started on August 24, 2011, now has about 50 million followers. Several spiritual texts explore such themes as self-awareness, personal development, and Vedanta, among others. In parallel, he is the founder of the “Prashant Advait Foundation”, whose mission is to spread spiritual wisdom and self-actualization. He frequently shares videos on YouTube, and daily, he can upload many video clips and does not prefer to talk about his private life in public. However, with his huge fan base and the frequency of his content, he would be earning a full, sourceful income from ad revenue on YouTube, donations, sales of books, and paid courses or seminars. https://youtu.be/ERHmTTo24Qg?feature=shared 3. Ricis official – 47M Subscribers Ria Yunita aka Ricis started her YouTube channel on January 15, 2016, she was the first Indonesian female YouTuber to reach a large base of subscribers, thus her channel consistently ranks among the top in Indonesia. The vlogs, pranks, challenges, lifestyle videos, and comedy skits make up the bulk of her content with commending for her energetic and entertaining style which makes her popular among many people. Ria Ricis is married to Teuku Ryan, a businessman. And is known for her consistent content production posting on YouTube very frequently, often uploading multiple videos a week. However, as one of Indonesia’s top YouTubers with millions of subscribers, she likely earns significant income from YouTube ad revenue, brand sponsorships, and endorsements. https://youtu.be/hlxRiZ7UVdU?feature=shared 4. Carry Minata – 43.1M Subscribers Ajey Nagar aka Carry Minati created his current channel on October 30, 2014. He is a rapper, Indian YouTuber, and streamer who earlier uploaded Gaming content and later transitioned to roasting and comedic commentary. All his videos start with, “Toh kaise hai aap log?”, he is one of the best on YouTube in India Today, His roasting video on TikTok vs YouTube went viral in 2020, making his name in every house around the streets! He is called the king of roasting and was listed on the Forbes’ 30 Under 30 Asia list in April 2020, entertaining over 43.1 million subscribers today! Carry likes to keep his personal life quite private and is also active on his second channel called CarryisLive, where he streams gaming content. Due to the extensive editing and production involved now, he takes time to upload his high-quality roast videos and posts a few times a month. Since he’s a big shot in the YouTube and Influencer field Carryminati has collaborated with brands like Red FM, Mivi, ASUS ROG, and many others, and is he likely to earn hundreds of thousands to millions of dollars annually, depending on views, sponsorships, and other revenue streams. https://youtu.be/zzwRbKI2pn4?feature=shared 5. Total Gaming – 43.1M Subscribers Total Gaming aka Ajay referred to as Ajju Bhai by his fans has 43 Million subscribers making him one of the most famous YouTubers in recent times. His YouTube career started on 2 December 2018 and he is an Indian gamer with Hindi commentary as his description suggests! He gained a massive fan following for his content related to Garena Free Fire, making him one of the top gaming influencers in India as well as globally. Ajay is not publicly known to be married as he keeps his personal life private and doesn’t choose to upload much on his social media accounts. His main content revolves around gaming, particularly Garena Free Fire. Still, he also covers other games like PUBG Mobile and Call of Duty: Mobile along with commentary, tips, challenges, and live streaming. Total Gaming posts regularly, often uploading gaming videos several times a week, and has also collaborated with gaming

Welcome to all enthusiasts of internet surfers, to the unknown world of dark posts!Imagine yourself at a crowded party, where there’s a mysterious figure in the corner whispering exclusive gossip to selected ones. That’s none other than a dark post: A post shared with its target audience while the rest of the world is unknown about it! Join us as we walk you through the wonders and magic of dark posting. What is dark posting? Dark posting refers to a method where social media posts or ads are published in such a manner that they are not visible on the brand’s main timeline or profile page but to the targeted audience on their page. The advertiser selects these target audiences based on demographics, interests, behaviors, or other criteria set for the products. This allows the brands to personalize their messages and posts more precisely according to the needs and interests of the specific audiences that are purchasing their product and services. Dark posting is very effective for testing different ad creative ideas, target audience strategies, and promotional messages about their product and services as well as helps prevent your timeline from becoming flooded with promotional posts while maintaining a clean and focused public presence on social media account handles. Why Dark posting? Know the Purpose and Benefits! Dark posts are unpublished work that remains separated from your regular page content which makes this a very cool feature to be used. Further on Dark posts being targeted Ads on social media show up as sponsored ads on the accounts of people you are targeting for your product. Here Are the 5 Benefits Of Dark Posts 1. Targeted Marketing Dark posting allows brands to specifically reach out to their audience personally on the basis of demographics, interests, behavior, social media usage, and other criteria. This assures that the ads are reaching out to the selected audiences thus increasing engagement and reach of the product/services being advertised. 2. A/B Testing A/B testing is very important for new customers as well as existing consumers of your brand. Dark posting allows A/B testing of ad creatives, messaging, and targeting parameters so that Advertisers can experiment with different variations to discover which combinations perform the best, optimizing their campaigns for the maximum effectiveness and ROI i.e. Return on investment. Without the feature of dark posting, Advertisers may end up duplicating imaging on their feed by posting the same images with two copy variations. 3. Brand Control Dark posting allows brands to keep their pages clear and maintain a clean profile look by not showing promotional content on their main account.Thus the followers will only see the genuine and relevant content on the profile of the brand. 4. Personalized Messaging Advertisers can create personalized content and messages catering to all the different audiences thus providing customization. This benefit results in relevance and resonates more with customers, leading to higher ROI-return on investment. 5. Cost Efficiency By optimizing campaigns better and making focused strategies based on performance data, advertisers can improve their cost efficiency and achieve betterResponses when compared to traditional advertising methods. So, how does Dark Posting work? Following is a simplified breakdown of how Dark posting actually works; 1. Creation Of AD-content Advertisers create the type of content they want to put up such as images, videos, text, or graphics. 2. Selecting Target Audience Instead of posting the content on their public timeline or profile, advertisers should choose specific targeting options as to who their target audience is based on the demographics, interests, usage time, and duration and accordingly reach the same. 3. Publish the AD-content The created content should be published as an advertisement, appearing to the targeted consumers on the news feeds or timelines of existing and potential brand consumers as if it were a normal post. 4. Design Visibility settings The AD remains “DARK” in terms of appearance to other on the advertiser’s main profile or timeline but is active and shown on feeds of the targeted consumer slots as per the requirement settings. 5. Measurement and Optimization Advertisers can monitor the performance of their ADs through the platform’s analytic settings. They can also make notes on insights such as impressions, clicks, conversions, and engagement to measure the effectiveness of different ad campaigns and targeting strategies on their audience. 4 Effective Types of Dark Posts! 1. Promotional offers and Product announcements Dark posts can be used to promote special sales, discounts, or new and limited offers of their products and services to their selected target audience. Advertisers can also announce new products or services that can attract potential consumers as they are effective in making consumers take direct action and increasing engagement. 2. Events and Content Promotion Webinars, workshops, or product launches are promoted through dark posts which can be targeted to audiences who have shown similar interest in such events or related affairs. Advertisers can promote their blog posts, articles, videos, or any other content work to selected audience segments based on their interests area. 3. Lead Generation Dark posts are usually designed to keep the call to action in the minds of the advertisers. Such as signing up for a Newsletter or requesting a Demo to try their products or services. Their target audience is likely interested in the posted content thus maximizing lead generation. 4. Retargeting Campaigns These posts can also be used to re-engage the previous users who visited the advertiser’s website or page or even those who engaged with the former ADs leading to interaction with the brand in some way or other. Dark posts can be targeted to them and encourage them to take further action. Here are 8 Best habits to make the most out of Dark Posts! 1. Define Clear Objectives Whether it’s driving traffic for the brand, generating leads, promoting sales, or increasing brand awareness define what you want to achieve from the Advertised post. This will help in having clear objectives as well as guide your content creation and targeting strategy. 2.

Top 20 Most Followed Facebook Pages in India Curious about who are the most followed faces in India? Whether you’re here to catch up on the latest gossip or to find the next inspiration, this blog has got your back With more than 5 Billion users, Facebook is a platform where stories come to life, creativity meets Inspiration, and every post is crafted with enthusiasm and passion. From celebrities and sports icons to popular brands and content creators, these pages are the hearts of India’s online buzz.  Let’s explore who’s making waves and why they’re so irresistible to millions of fans! Here Are The Top 20 Most Followed Pages On Facebook Sr no Page Name Number of followers 1 Priyanka Chopra   55M  2 Salman Khan 51M  3 Virat Kohli  51M 4 Akshay Kumar  50M  5 Narendra Modi  49M  6 Deepika Padukone 47M  7 Jacquline Fernandes  45M 8 Shah Rukh khan 43M 9 Shraddha Kapoor  40M 10 Amitabh Bachchan  38M 11 Sachin Tendulkar  38M 12 Katrina Kaif  33M 13 Kapil Sharma  33M 14 Shreya Ghosal  32M 15 Yo Yo Honey Singh 31M 16 Indian cricket team  30M 17 Ms Dhoni  27M 18 Laughing colours 27M 19 Rohit Sharma  20M 20 India Today 12M 1. Priyanka Chopra – 55M Followers Attracting a large number of fans on Facebook, Priyanka Chopra is an actress, recording artist, dreamer, and achiever! The artist’s biggest achievement is winning the Miss World 2000 title and she is married to Nick Jonas, an American singer, songwriter, and actor in 2018. The Multi-Talented artist makes sure to keep her fans updated about her life events by posting quite frequently, on average several times a week! She loves to add her family and life events on Facebook, entertaining her admirers with exciting happenings. Priyanka Chopra has accumulated an impressive net worth valued at a whopping $80 million, As a high-profile celebrity, she earns significant income from brand endorsement, sponsored posts, and other activities. 2. Salman Khan- 51M Followers Abdul Rashid Salim Salman Khan, famously Known as BhaiJaan of Bollywood ranks second becoming the most followed page on Facebook with 51M followers. His Charitable foundation, “Being Human”, is a significant achievement, which focuses on education and healthcare causes. The Indian actor and film producer’s personal life has always been a subject of much attention, but he has never tied the knot. The television personality who has worked in many Hindi films keeps his fans updated with his family affairs, upcoming events as well as events taking place around the world frequently on an average few times a week. Given his massive fan following since he created his page on October 14, 2009, He is on Forbes India’s list of the richest Indian celebrities, and as of 2024, Khan’s net worth exceeds $347 million. 3. Virat Kohli- 51M Followers Virat Kohli well known as the “GOAT” of Indian cricket, is one of the most followed athletes on Facebook with 51M followers. The cricketer created his page on March 8, 2013, and posts regularly about his cricket training, fitness, personal life, and motivational messages. While being the greatest cricketer in the world, he’s the fastest to reach 8,000- 9,000- 10,000,11,000 runs in One Day Internationals9 (ODIs)! He got married to one of the best Indian actresses, Anushka Sharma as well as ranks among the highest-earning athletes globally. As of 2024, Virat Kohli’s net worth is estimated to be around $126 to $127 million, which equates to approximately INR 1050 crores. 4. Akshay Kumar- 50M Followers Rajiv Hari Om Bhatia professionally known as Akshay Kumar, is an Indian actor and film producer working in Hindi cinema as well as owning up a massive popularity after creating his page on 15 August 2009 on Facebook counting up to 50M followers. Being the among best actors he is recognized for his contribution to socially relevant films like, “toilet-Ek Prem Katha” and “Pad Man!” He is married to Twinkle Khanna, a former actress, author, and interior designer, and is one of the most bankable names in Bollywood, his net worth is INR 2500 crore as of July 2024, as stated by Forbes.The actor updates his fans regularly on average several times a week about his upcoming movie songs and promotions as well as funny behind-the-shoot videos! 5. Narendra Modi- 49M Followers Narendra Damodardas Modi our current Indian Prime Minister created his page on May 27, 2009, and is followed by 49M followers making him one of the most followed people in India. His tenure has been marked by significant initiatives like ‘Digital India, Make in India, Swachh Bharat Abhiyan and GST- Goods and Services Tax reform.’ He got married to Jashodaben Narendrabhai Modi but lived separately shortly after their marriage. His profile posts consist of posts on the country’s current affairs as well as global issues, environmental concerns, and national issues such as farmers’ welfare and sports scoops. He posts frequently, like multiple times a week, or depending on events and occasions his net worth is estimated to be 3.07 crores as per 2024 reports. 6. Deepika Padukone- 47 M Followers Deepika Padukone, one of India’s highest-paid actresses, is a celebrity. She created her Facebook account on 7th October 2013 and has 47M fans on her page. As her cover picture on Facebook says, “ Live, Love, Laugh” the actress is just as vibrant and lively with her posts as well as in life as she is married to Ranveer Singh, a well-known Indian Actor! The famous actress has won several awards and is also known for her advocacy of mental health issues through her foundation. She adds posts a few times a week about her upcoming movie events, along with her beauty and cosmetics brand, “82°E” informing the fans of its new product arrivals as well as its features. As a leading Actress and global celebrity, Deepika Padukone has an estimated net worth of $40 million in 2024. 7. Jacqueline Fernandez- 45M Followers Jacqueline Genevieve Fernandez is a Sri Lankan actress, and model based in

Are you losing the grip of your target audience in today’s cutthroat competition? Market segmentation can be a way to unlock comprehensive business potential. Segmenting your target market into homogeneous groups and specifics will help you easily use product, marketing, and sales efforts to maximize impact.Let’s explore this further down the line. What is market segmentation? Market segmentation is a process where businesses can divide a larger market into smaller segments of consumers, with similar characteristics, preferences, and behavior. The purpose of segmentation is to enable more focused marketing and service efforts to groups that are likely to respond favorably to such strategies. Think of it as peeling back the layers of a market to get to its core and, in the process, discovering the individual kernels. Why is market segmentation important? Market segmentation is significant for businesses to build the right customer persona to effectively reach their desired target audience and tailor their marketing efforts. By marketing segmentation strategy businesses can create more personalized messaging, optimize customer satisfaction levels, and thereby increase sales and revenue. The intersection of advanced website personalization and market segmentation greatly can intensify customer loyalty and revenue and aid businesses deliver an exceptional customer experience. What is Target Positioning ? Target positioning involves the identification of specific groups of consumers that a business hopes to reach with its products or services. This involves an understanding of the needs and preferences of the target market so as to make effective marketing campaigns to attract and retain truly loyal customers. Target marketing can be about which regions your consumers are based in, too. You will be able to modify your marketing and sales accordingly by having that sort of information in hand. What is Market Positioning? Market positioning is a strategic exercise in which the USP of a product is outlined to indicate what differentiates it from other competitors in the market. It is a basic tenet of every marketing story, which, when operating, works at three different levels: Identify the right target market.Understand their needs and desires. Formulate a marketing mix that describes how your offering fits them best. The stronger a product’s positioning, the greater its chance for business success. Market segmentation, target marketing, and positioning: how are they interrelated? Market segmentation, target marketing, and positioning build up a complete marketing strategy. All three depend on each other in order to execute a perfect marketing stroke. Market segmentation categorizes the customers based on their interest. These categorizations help marketers in targeting potential customers for their relevant products. This optimizes their marketing strategy. Marketers can position their product in a way to ensure that customers get exactly what they need, once they have appropriate data about customers and their requirements. The combination of all three marketing tactics helps businesses drive conversion rates and growth. Benefits of market segmentation Market segmentation gives businesses a chance to know their customers in depth; this, in turn, enhances strategy effectiveness and increases customer satisfaction. From personalized marketing messages that resonate with specific groups to tailoring products to meet the exact needs of a segment, the benefits are obvious: Improved Customer Retention: Understanding and catering to the unique needs of segments foster customer loyalty. Effective Marketing: The practice of proper segmentation yields very high ROI for the marketing budget by ensuring that the message is reaching the right customers. Agile Product Development: Companies can develop products or services that target specific demands or solve specific problems by focusing on segments. Increased Profits: All the above factors, when looked at in the aggregate, lead to higher sales, better customer relationships, and, in the long run, increased profit. Clarity: Well, developing clarity is the first yet one of the most important benefits of market segmentation. After cleansing and mining your market data, you will be able to get the most accurate and relevant information about the market. Market segmentation’s major objective is to clear clutter from information. This will automatically enhance clarity. Develops consumer insight: Knowing your potential customers has always been a challenge for every business. This has become more loaded in the present digital era when your customers are just a click away. However, with contact profile and customer segmentation, you can know better about your customers. Improves brand loyalty and customer engagement: The most important advantages of market segmentation are customer engagement; this is critical to the influencing of needs and interest of customers. You can draw data of customer’s behavior from social platforms, mass media or any other source and can use that in order to develop customer and market psychographic segmentation for addressing their needs more effectively. It has indeed refined the way of involving customers through motivational initiatives and communications. In the process, brand loyalty also has been influenced positively. Simplifies mass customization: This is another of the most significant advantages of market segmentation. Market segmentation facilitated the task of offering businesses personalized services or products to customers according to the needs of customers in that particular segment. Optimizes for cost efficiency and resource management: Well, market segmentation also has become an essential tool in maintaining competitive advantage and developing business intelligence. It gives the reason to businesses that will provide deeper insight into the market and help in knowing the customer’s segment with greater profit potential . Business data application: Every business in the present scenario generates data and can also access cross-industry data. Companies have the advantage of applying post and prior hoc methods in segmentation. Even more data visualization can also be applied to improve segmentation. Improves trustworthy estimates: Market segmentation can also make marketing efforts more feasible as well. Measuring success of segment-specific policies, and strategies and practices has also become easier. And growing access to data may enable enterprises to analyze and test marketing performance and re-segment those more powerfully. Keeps data fresh and new: While customers, on the other hand, are bombarded with information presently, this may make them change their likings day in and day out. However, it is

Tech is no longer just a trend, it’s now ingrained in our lives and not just a fad. Technology is developing rapidly right now, be it just our smartphones or AI, tech is revolutionising every industry. But it’s difficult to distinguish between signals and noise right when there is so much information available. This is where our list of top 30 tech podcasts comes in. Whether you’re just a tech enthusiast or curious about the latest technology, these podcasts will keep you engaged. Top 30 Tech Podcasts 2024 Serial No. Podcast Category Launch Year Available Platforms  1 This week in Tech Tech News 2005 Spotify, Apple Podcasts, Google Podcasts, Stitcher, YouTube, Amazon Music, Overcast, Pocket Casts 2 Stacks Technology, Business and Crypto 2018 Spotify, Apple Podcasts, Google Podcasts, Amazon Music, Overcast 3 Waveform: The MKBHD Podcast Tech Reviews & Interviews 2019 Spotify, Apple Podcasts, Google Podcasts, YouTube, Amazon Music, Overcast 4 Hard Fork Tech and AI 2022  Apple Podcasts, Spotify, Google Podcasts, Stitcher 5 The CultCast Apple-focused Tech News 2012 Spotify, Apple Podcasts, Google Podcasts, YouTube, Overcast 6; Accidental Tech Podcast Tech Comedy & Apple News 2013 Spotify, Apple Podcasts, Google Podcasts, Stitcher, Amazon Music, Overcast 7 Masters of Scale Tech and Business 2017 Apple Podcasts, Spotify, Overcast 8 TWIML AI Machine learning and AI 2016 Apple Podcasts, Spotify, Pocket Casts 9 The Talk Show with John Gruber Apple-focused Tech Discussions 2014 Apple Podcasts, Google Podcasts, YouTube, Overcast 10 Clockwise Productivity & Time Management with Tech 2013 Spotify, Apple Podcasts, Google Podcasts, Amazon Music, Overcast 11 The Cloudcast Tech (Cloud) 2011 Apple Podcasts, Google Podcasts, Stitcher 12 Overpriced JPEGs Metaverse, Web3 tech 2022 Spotify, Apple Podcasts, Google Podcasts, YouTube, Amazon Music, Overcast 13 Mac Power Users Apple-focused Tech Deep Dives 2009 Spotify, Apple Podcasts, Google Podcasts, YouTube, Overcast 14 TED Tech Technology Talks 2021 Spotify, Apple Podcasts, Google Podcasts, YouTube, Amazon Music, Overcast 15 Darknet Diaries Cybersecurity & True Crime 2017 Spotify, Apple Podcasts, Google Podcasts, YouTube, Amazon Music, Overcast 16 The Changelog Open Source Software & Development 2009 Spotify, Apple Podcasts, Google Podcasts, YouTube, Amazon Music, Overcast 17 WSJ Tech News Briefing Tech News & Business 2017 Spotify, Apple Podcasts, Google Podcasts, YouTube, Amazon Music, Overcast 18 Thoughtworks Technology & Business 2020 Spotify, Apple Podcasts, Google Podcasts, YouTube, Amazon Music, Overcast 19 a16z Podcast Technology & Venture Capital 2020 Spotify, Apple Podcasts, Google Podcasts, YouTube, Amazon Music, Overcast 20 The Upgrade Tech News & Reviews 2012 Spotify, Apple Podcasts, Google Podcasts, Amazon Music, Overcast 21 The Daily Tech News Show Tech News 2018 Spotify, Apple Podcasts, Google Podcasts, YouTube, Amazon Music, Overcast 22 Tech Stuff Technology Explanations 2008 Spotify, Apple Podcasts, Google Podcasts, YouTube, Amazon Music, Overcast 23 The Vergecast Tech News & Culture 2014 Spotify, Apple Podcasts, Google Podcasts, YouTube, Amazon Music, Overcast 24 Pivot Technology & Business 2018 Spotify, Apple Podcasts, Google Podcasts, YouTube, Amazon Music, Overcast 25 Note to Self Technology and Self-Improvement 2016 Spotify, Apple Podcasts, Google Podcasts, Amazon Music, Overcast 26 FLOSS Weekly Open Source Software 2006 Spotify, Apple Podcasts, Google Podcasts, YouTube, Amazon Music, Overcast 27 This Week in Google Google-focused Tech News 2010 Spotify, Apple Podcasts, Google Podcasts, YouTube, Amazon Music, Overcast 28 Security Now Cybersecurity 2005 Spotify, Apple Podcasts, Google Podcasts, YouTube, Amazon Music, Overcast 29 Tech Life Technology and Lifestyle 2019 Spotify, Apple Podcasts, Google Podcasts, Amazon Music, Overcast 30 Software Defined Talk Software Development and Technology 2016 Spotify, Apple Podcasts, Google Podcasts, YouTube, Amazon Music, Overcast 1. This week in Tech – (2005) This Week in Tech (TWiT) is one of the longest-running podcasts, hosted by Leo Laporte and a panel of other tech experts or enthusiasts. This show covers a wide range of topics from hardware and software reviews, AI, and Social Media to the latest technology breakthrough stories and updates. Each episode provides the listener with the latest information about the developments in the tech world and with a focus on engaging the audience with informative and entertaining discussions. Available Platforms: Spotify, Apple Podcasts, Google Podcasts, Stitcher, YouTube, Amazon Music, Overcast, Pocket Casts 2. Stacks – (2018) Stacks is hosted by Luke Martin who explores tech and business. This podcast features a lot of entrepreneurs, business investors, and tech leaders who share their experiences about building a successful business and the challenges faced in the industry. Also if you’re a crypto investor, then the Stacks podcast is for you. It’s because Luke Martin invites experts from all around the world to discuss blockchains, crypto trading, Bitcoins, NFTs, etc. Available Platforms: Spotify, Apple Podcasts, Google Podcasts, Amazon Music, Overcast 3. Waveform: The MKBHD Podcast – (2019) Hosted by renowned tech reviewer Marques Brownlee with 10 years of experience covering the tech industry, Waveform offers a behind-the-scenes look at the world of technology. MKBHD got popular by reviewing every type of latest gadget on YouTube from the newest smartphones to cameras to electric cars. The podcast features interviews with industry experts, discussions about tech trends, and insights into the creation of MKBHD’s popular video content. MKBHD with co-hosts Andrew Manganelli and David Imel will surely keep you informed about the latest tech developments and what deserves your hard-earned money. Waveform is now a part of Vox Media Podcast Network. Available Platforms: Spotify, Apple Podcasts, Google Podcasts, YouTube, Amazon Music, Overcast 4. Hard Fork – (2022) Hard Fork is a technology podcast from The New York Times, hosted by journalists Kevin Roose and Casey Newton. This award-winning podcast covers the latest stories in tech, with a strong focus on AI and its implications. From breaking news to in-depth discussions, Hard Fork provides listeners with a comprehensive understanding of the rapidly evolving AI landscape. Available Platforms: Apple Podcasts, Spotify, Google Podcasts, Stitcher 5. The CultCast – (2012) The CultCast is a weekly podcast dedicated to all things Apple. This is hosted by a passionate team of Apple enthusiasts, it provides in-depth insights into the latest Apple technology, product reviews, and rumors. The CultCast covers each week’s best Apple stories, news,

How to Create a Post on Instagram: A Complete Guide Looking to take your Instagram to the next level? Want to know some of the secrets to creating posts that capture attention and drive engagement? Well, look no further! This comprehensive guide will cover everything you need to know to craft engaging Instagram posts. Whether you are a seasoned social media user or just beginning, this book will keep you well-informed and engaged, giving you recommendations and hands-on tips to get your Instagram goals. How to create a post on Instagram? 1. Tap the “＋” icon at the top of your screen Instagram’s changed its default home screen recently, so now when you want to post an Instagram Story, Reel, or even go live on Instagram, you tap the little “+” icon at the top of your screen.From that list, you need to select which type of post you want to share. 2. Tap on a photo or video from your gallery or take a new one in the app So Instagram, then it’s going to show you all the photos and videos that are already saved on your phone from the same library or gallery where you are to access them. Select one(s) you want to upload into the application. Or you could tap on this little camera icon, take a photo, or shoot a video directly within the app of Instagram itself. Finally, if you need to share more than one photo in one post, also referred to as a carousel post, tap the icon of several stacked squares. Tap any image that you would like to include. Numbers will appear beside any pictures you choose to include in your post. Instagram does allow you to share 10 photos at most on a single carousel post. Once you have selected the photo or image you want to upload, tap on the “Next” button located at the upper right-hand side of your screen. 3. Crop and edit the image If you have not cropped your photo yet, do not be concerned because Instagram allows you to crop your image right in the application. All you have to do is pinch the screen where the image is displayed to crop until you get your desired image size. If you are unsure what the size of the image for Instagram should be, read our full guide on social media image sizes. Instagram also provides users with inbuilt editing features. Basic Edit Tools Filters: Applies predefined color and aesthetic changes Brightness: It adjusts the brightness of a picture overall. Contrast: It enhances the contrast of the black and white regions in the image. Saturation: It changes the strength and saturation of the colors. Warmth: It shifts the colors to warmer or reddish tones or cool and bluish tones. Clarity: It increases or decreases the sharpness of the image. Vignette: It darkens the edges of an image. Fade: It reduces the saturation and brightness of the color. Advance Edit Tools Crop: Aspect ratio change or elimination of unwanted elements from an image. Rotate: It controls the image orientation. Straighten: It corrects tilted images. Dot Correction Removes spots or imperfections. Red Eye Fix red-eye in a photo. Tilt-Shift Miniaturize an image by blurring the background. Creative Editing Tools Sticker Add a sticker, GIF, or text to an image. Draw Draws or doodles on images. Text Add text with lots of different fonts, styles, and colors. Remember: The Instagram editing tools are changing regularly. Be sure to check in to the app regularly to see new edits and effects. 4. Select appropriate filters You don’t have to be a designer to apply filters to pictures. Instagram has reserved filters for you, and some basic editing tools enhance the image slightly, brightening it up or taming overcast tones by adjusting the contrast and saturation. All that’s required is to scroll to the right to see your filter options, tap one to preview it on your image, and then, once ready, hit that arrow at the top right corner of your screen. 5. Add creative captions Like you’re writing copy for an ad, is where you would type out what will be your caption on your image. Text is such a great way not only to elaborate or add context to your post but also to help optimize your post on Instagram. Also, try to craft a caption that’s catchy and creative, or informative and educational. That will give your followers a reason to engage with your Instagram post the moment they see it on their feeds. 6. Add some emojis in there, if you can Adding emojis to your Instagram post caption is a great way to capture the attention of a follower or Instagram user. You can add relevant emojis to the caption without shyness. If you do decide to take this route, avoid overusing emojis, though. It becomes distracting rather than enhancing. Try and maintain a minimum of using about 5 emojis at most. In this way, your post becomes eye-catching without it looking disorienting. 7. Use hashtags for better optimisation With Instagram’s search feature, you can find content using a hashtag. So naturally, you want to include relevant hashtags in your caption. If someone searches for a hashtag that you included in your caption, the more likely your post will be seen and other posts including the same hashtag.If you don’t understand how to exploit a hashtag, read our blog on the secret formula to succeed with a hashtag. 8. Append your location tag If you are hosting an event for your brand or launching a product in a particular city, you probably do not want to embed location details in the body of your caption. However, if you want to take advantage of the “Add Location” feature, this will suffice. Tap the text “Add Location” to see a list of suggested locations. You can be specific, like an exact building, or general, like the country you are in. Adding a location

Ever thought about how a small comment on the web could change the lines of what reputation your brand will gain? With social media comes so much opportunity for praise and rebuke as well, One mistake, one bad review, or a viral backlash can leave your brand in tatters overnight! This is where social media online reputation management comes in, the safety of your brand’s digital footprint, acceleration of positive online conversations, and protection of any impending crises are handled. In this wide-ranging Blog, We will consider how to monitor your online presence effectively, respond to your customer feedback nicely, and build a better and more positive online community. Let’s Learn how to use your social media to protect the same brand by keeping its reputation firm in the digital age. Why the wait? Let’s get started! What is Social Media Online Reputation Management? Social media and online communities are the new ways people, businesses, and organizations thus, the new normal has created SRM as one necessary strategic intervention for coming out unscathed from this ever-changing environment. In other terms, it means managing how people talk about you online to build and protect your reputation and how your brand appears in the world outside, in this digital era. This means continuously forming, observing, and preserving a good reputation from the many channels in social media. Also, strategies on how to perfect reputation management at your store or business, along with examples of successful reputation management implementations in action. Definition Social media Online Reputation Management is the process of engaging customers by monitoring your brand’s image on social media, obtaining and providing feedback, and proactively managing online conversations. Importance Social Media Online Management is very crucial today as everyone is on social media, and it is very powerful as the online reviews and opinions of users and viewers travel faster than light! The social media world is so connected today makes a review, be it a positive post or negative tweet go viral in just a few seconds! Online Reputation management involves influencer management, media presentation of an individual or brand, search engine optimization, and reviews as well. The main motive here is to create discipline and manage online conversations about a brand or an individual, which proves to be flavourful to the brand when it is searched online by internet users. Thus, proactive management of social reputation has become an important component in personal branding and business alike. 6 Key Objectives of Social Media Reputation Management 1. Upgrading Brand Image Effective SRM will significantly build the identity of your brand as It helps you weave those stories in a way that reflects the organizational values, mission, and vision, besides making the brand image different and memorable. SRM enables you to construct actual stories of your satisfied customers, reiterating the positive attributes of your brand. A prime example of this can be, Patagonia sees environmental sustainability as part of its brand DNA. It actively uses SRM to tell stories of its efforts, such as repairing damaged products and supporting conservation, and also calls on customers to share experiences and stories, creating a very strong sense of community around its brand. 2. Control Online Feedback Since 97% of consumers depend on online reviews, their active management becomes crucial in SRM. Positive review responses will help to express gratitude and additionally strengthen customer loyalty, On the other hand, negative reviews require professional and polite feedback; one wants to build up trust in people who could potentially do business with them. This would make potential customers feel confident that whatever issues arise with this business are dealt with seriously and in an extremely professional manner, which is ongoing to build a relationship of transparency and accountability. The best example is that the Airbnb review management strategy consists of rapid responses, complete feedback prompts, and a public showcase of top-rated hosts. This strategy reinforces trust, reliability, and positive user experience in the success of their platform. 3. Community Administration The digitally active world has rapidly brought about various types of crises which can risk the organizational reputation. An efficient SRM requires a crisis management system with an appropriately defined strategy to handle any uprising issues in time and tactfully. Transparency and timeliness of responses are two prime requisites to limit the damages and rebuild public confidence. United Airlines endured a public relations disaster in 2017 when the company had security forcibly remove a passenger from an overbooked flight. When the incident initially went viral on social media, reactions were decisively negative and within a relatively short period, however, the airline took responsibility and promised policy changes that would avoid similar situations in the future. The openness and immediacy of that response minimized the permanent harm to its reputation. 4. Influencer Connections Influencers hold much sway over people’s thoughts and opinions, and it behooves a brand to have them on their side as allies in conquests of growth. As you develop relationships with the right mix of influencers-people whose voices truly resonate with your audience-you’re that much more likely to extend your brand’s messaging onto new platforms and within new communities. Influencer collaborations have been taken to a whole new level at Red Bull, which has simply used them to seal its brand identity as an extreme sports innovator. The energy drink firm partners with various athletes and content creators who indulge themselves in death-defying activities like skydiving, snowboarding, and cliff diving. By featuring the adventures of these athletes, Red Bull also proves the versatility of the product being marketed to customers and relates its brand to excitement, adventure, and fearlessness. This has been one key way for Red Bull to build a loyal, passionate fan base. 5. Customer Direct Contact Active social media reputation management tends to encourage significant interaction with customers, as they feel obliged to post about their experience and the feedback they have received. As interaction, responding to questions, and commenting on postings happen, the companies are in a good place

What does your Instagram profile picture say about you? As of 2025, it’s more than just an image – it’s your digital first impression! So, what goes into making that perfect Instagram profile picture? It is not just about the pretty face; there’s more to composition, size, and even style when choosing the perfect style to make sure that you are noticed. Whether you want to create a personal brand, expand your following, or just stand out, the right profile picture can be all it takes. In the vast ocean of Instagram profiles for making yours stand out, Let’s dive into the art and science of creating the perfect profile picture in 2025. Why is a Good Instagram Profile Picture Important? Your Instagram profile picture is more than just a visual element; it is a primary component of your online presence and can set you up to either triumph or struggle on the platform. It’s important to make a lasting impression that accurately reflects your brand and resonates with your target audience, so a good profile picture matters! It’s not just about putting up a pretty face, Rather, your Instagram profile picture is an essential part of your online identity that can make an enormous difference in your success on the platform. A Good Instagram Profile Picture is Crucial for Several Reasons – 1. Brand Identity Your profile picture should be a visible embodiment of your brand. It helps to speak to the crux of your content or business. This includes creating an aesthetic that aligns well with your overall brand identity and message and should attract the right crowd. For example, Think of brands like Nike, Apple, Facebook, and even Locobuzz. 2. Audience Attraction A well-chosen profile picture would attract your target audience to you. It needs to resonate with the people you wish to connect with on Instagram. Connect or associate the image of a profile picture to add a sense of familiarity or connection with your audience. For instance, Cadbury is an example of the same! 3. Standing Out In a crowd of pictures that exist within Instagram, creating an out-of-the-ordinary, eye-catching profile picture is something that will draw attention to you and make your page more memorable. Be memorable and unique in the Instagram full land, and let your individuality stand out with an amazing profile picture. Create a strong impression on people visiting your profile with a great profile picture. For example, the color palette of Coca-Cola stands out since it’s a unique mix of red and white and people remember it easily! 4. Credibility Enhancement A professional and polished profile picture will make you look more trustworthy and credible.Show you care by creating a proper profile picture that shows, you have put some thought and effort into your online presence. This will help you make long-lasting impressions, thus upscaling your entire Instagram experience. Here is the example of “APPLE”, as it created a long-lasting impression on the audience with the creative logo of a half-apple! 5. User Identification This allows other users to know who you are on the platform, and it is the first view visitors get on your profile. For example, we have influencers and celebrities who upload photos of themselves on their Instagram profile picture so that their fans can easily identify their accounts. 6. Fostering Connections A profile picture falls under personal accounts, which identify you among friends and followers as an important part of the online maintenance of personal relations. 7. Creating Your Online Identity Your profile picture speaks for personality, interests, hobbies, or values that constitute a lot of your online identity. An Instagram Profile Picture is extremely powerful, spend time and thought creating it so, as to make a lasting impression for a better experience on Instagram. On the other hand, for instance, as added below not updating your profile picture and working on it can be unprofessional and it could be seen as a spam account to other users. How Do You Decide What Instagram Profile Picture to Use? The first impression from you or your brand to a user across your Instagram is obtained through your profile picture. It will be that one visual cue that helps many quickly understand who you are and what you are all about. Therefore, the image has to reflect who you are. There are two general types of profile pictures you can use – Personal Photo: If you use an Instagram account for personal purposes, use your photo.Then, others are likely to know who you are on a more personal level. Brand Logo: You can use a logo if you are using an account on Instagram for a business or brand. You immediately know someone professional and recognizable in terms of their brand and it’s a great way for them to be able to let people recognize them. 5 Key Factors to Consider While Selecting a Profile Picture 1. Clearness and Sharpness High definition: Confirm that the picture is clear, not pixelated, when a picture is blurry or pixelated, you run the risk of having an unprofessional or amateur-looking picture on your profile. Appropriate lighting: Appropriate lighting can highlight your features and make the picture look more eye-catching.So, Avoid hard shadows or overexposure. 2. Relevance and Consistency Brand consistency: If you intend to use Instagram for commercial purposes, the profile picture should reflect your brand image and message.So, if your brand is popular for its minimalist style, it will be perfect for a simple and clean profile picture. Content consistency: The photo should reflect your theme in overall content style. If you post photos of nature, a profile picture reflecting your love for the outdoors would be a good choice. 3. Appeal and Engagement Glamour Attractiveness: Choose an image that will be attractive and should pull people in. A visually stunning profile picture would mean people get pulled into opening up the profile. Personal illustration: The photo can be an icon of what best represents you in character,

What does it mean to deliver good customer service these days in this digital fast-paced world? The right customer service mindset is thus not a mere skill but a philosophy that undergirds the very existence of a successful business, a compass that guides interactions, and a beacon that lights up the path to customer satisfaction. In a world of ever-changing customer service, where more and more the axes of the battle shift from the physical to the technological and expectations reach for the stratosphere, it will never be replaceable by technology. As we traverse the dynamic 2025, we must be adequately equipped with the right tools and strategies for building customer-centricity that would resonate with today’s discerning consumers. What is Customer Service? Customer service is the service that an organisation offers to its customers even before or after they buy or use products or services provided. It is the efforts of a company toward the provision of all the support and consultation it has to offer its customers so that they experience the right positive service. Good service fosters loyalty, builds and increases reputation, and amplifies sales, It may also be ensured through various channels, such as phone, email, chat, social media, and in-person. Put simply, it’s the overall final objective of customer service is to give a good and memorable experience to the customers. What is a Customer Service Mindset? Customer service mentality refers to managing business activities using a customer satisfaction philosophy. In other words, the bottom line is creating positive experiences, maintaining relationships, and enhancing customer loyalty through a customer-centric focus. The perspective associated with it is providing value and exceeding expectations in every interaction because the primary goal would be more than just addressing their concerns and wishes right there on the spot. With a customer-centric approach, companies can change customer service from a transactional process to one that builds customer relationships, thereby yielding satisfied customers or loyal advocates. Customers are the bottom line for every business, and no business can afford to lose sight of the fact that customers deserve to be treated with respect and care. Why is Customer Service Important? Handling customers involves creating an amicable ambiance and relationship-building to achieve success. Horrible customer service is disastrous to business but healthy relationships lead to loyal customers and business expansion. Good customer service is crucial in helping a business grow as it satisfies customers, leads to long-term relationships, encourages good word of mouth, and increases sales. According to reviews of various customer service experience statistics, 89% of customers believe that good customer service will make them return and purchase again in the future. Candid customer service representatives can understand and satisfy customer needs that inform purchasing decisions. Businesses with great customer service and an excellent reputation for attracting customers, So, how you deal with a customer will mean that you either retain or lose a customer for your business. If people are looking to buy something, a company’s reputation is very important when choosing the business to use. Good customer support quickly solves problems, answers questions promptly, and gives the impression that the company cares about its customers as how you treat customers can decide if they stay with your business. Good customer service is what keeps customers and turns them into people who recommend your business to others and tend to spend more on each purchase when well served. 11 Key Principles of Great Customer Service 1. Empathy and Understanding Establish a connection with customers by listening to them, empathizing with them, and viewing things from their perspective. 2. Knowledge and Expertise Affirm a minimum level of competency in your products or services, so you’re able to communicate confidently and accurately. 3. Clear Communication Use ordinary language to let customers know what you are doing, use the right communication channels for the situation, and make sure your message is clear and understandable. 4. Personalization and Customizability Tailor your approach to meet individual customer needs and preferences so that the memories are created better. 5. Efficiency and Responsiveness Resolve problems promptly, promptly answer questions for a client, and even attempt to foresee their needs to provide timely and efficient service. 6. Consistency and Reliability Maintain standards, ensure delivery of promises, search for continuous improvement, and provide character traits that inspire trust and reliability. 7. Empowerment and Accountability Empower the customer service agents to make decisions and hold them accountable for those decisions that can better their performance and satisfaction of the customers. 8. Kindness and Warmth Allow them to build a warm and friendly ambiance through Genuity and by following a caring approach. 9. Fair Treatment and Compensation Solve the grievances of customers fairly with a proper solution and reasonable compensation. 10. Promptness and Confidence Address queries promptly and regularly update the clients on every stage of the process. 11. Be Accessible Make it easy for users to access help and ensure the shortest wait times possible to make it seamless. If these principles are adapted to your customer service practices, they will strengthen relationships, encourage customer loyalty, and push forward to making your business more successful. Ways to build the right customer service mindset 1. Efficient Customer Service One of the most important characteristics of any successful enterprise is exceptional customer service. This can provide you with an opportunity to win and retain your customers, increase brand awareness, and gain a better advantage for your company over your competitors. You can encourage your customers through a good and memorable experience to word-of-mouth recommend your business to their friends and family, creating more customer acquisition and loyalty. Improved customer service can play a powerful role in gaining and retaining customers, building brand awareness, and differentiating your company from the competition. However, every single person working within the company should strive for exceptional customer service. Resolving complaints is beyond its scope; it creates a positive and lasting impression that keeps coming back to customers. 2. Cultivate Your Agent Any training one might undertake to

Ever have that sinking feeling when a customer escalates an issue? Like a ticking time bomb, it will go off and jeopardise your brand’s reputation and customer loyalty. But what if there was some way to defuse these situations before they escalate? In today’s fast-moving digital world, customers need quick and effective solutions. Whenever these needs are not satisfied, frustration can easily boil over into escalations. Realize why escalations happen and take proactive steps to minimise them, ensuring a continuum of your customer experience. Let’s consider strategies for effective prevention and management of escalations. What Is Escalation Management? Escalation management is the process of identifying customer issues that couldn’t be resolved by the first point of contact and are, in turn, still going on to fix them on priority. Each customer reaches out to a brand hoping that their issues will be resolved as soon as possible. Quick resolutions to customer complaints improve customer satisfaction, and there is more likelihood that they will be your brand ambassadors. Escalation, if not handled well, might have just the opposite effect. Human agents, along with optimized workflows, can go a long way in tackling call escalations.Escalations have a ripple effect on contact center metrics such as FCR, AHT, negative customer sentiment, CSAT, and NPS. You should resolve escalations by knowing where the gap exists in your process, through regular training of agents, and a refresh of self-help resources like your knowledge base periodically. The 2 Major Reasons For Escalation are: Miscommunication: Sometimes, there may be a case when the agent would not be trained properly, or sometimes knowledge of how to solve an issue might be lacking. SLA violations: SLAs are a set of predefined rules followed by customer support for solving the tickets; one of the most common forms of SLA violation is when a customer support agent fails to respond to a query on time. This will be the most crucial step toward ensuring that customers remain satisfied and happy, with their concerns given due priority; this can help the brand signify itself as trustworthy to ultimately boost customer retention. However, if the customer doesn’t get a satisfactory resolution, they can escalate to higher authorities of the organization aiming for a better quick response. Have An Escalation Management Policy In Place Address SLA breaches with an Escalation Management Policy. SLAs define the duration a ticket has to be resolved. To start, internal SLAs have to be defined so that SLAs are adhered to. The instances when an escalation would be needed, and the course of action when there is an escalation, need to be understood. For instance, create a set of rules to automatically trigger an escalation in the case of internal SLA breaches. A product or service is not delivered three days after purchase. CSAT score falls below 25%. A customer cannot get in touch with a contact center agent even after trying a few times. Types Of Escalation And Their Importance? In other words, the fewer the number of escalation calls, the better your customer service. Therefore, it is important to develop a system that would aid your customer support team and call center agents in de-escalating the most urgent and sensitive concerns. Being able to handle escalations in your call center will relate directly to customer satisfaction and customer experience. However, there exist different types of escalations. There are several types of escalations based on their extremity, how complex and grave they are, and how they affect customer service. Following are various kinds of escalations, which are generally mentioned and a very critical role they play in providing better care: 1. Technical Escalation Technical escalations, more commonly known as functional escalations, are those that normally occur at any time when a ticket happens to fall outside the scope of an agent’s capability. Such escalations could even happen at those times when the agent may require support from other teams that have much more know-how on that particular matter or may be further assisted even by his team. It might be further elevated to a “departmental escalation”, depending on the customer’s demands, in which case the whole problem is passed on for its resolution to an entirely different department within the company. For this reason, functional escalations are very important; they prevent dropping the conversations or holding them too long, which then can lead to a violation of SLA and hamper the company’s reputation. Rather, they ensure that the customer gets connected with the right agent or representative to resolve their problem. 2. Hierarchical Escalation When a customer specifically asks to speak with a higher authority in the team or organization, that would be considered a hierarchical escalation, also referred to as management escalation from time to time. There is usually an instance of a hierarchical escalation when an agent is unable to fulfill the requests of a customer due to formal policies, legal issues, or even because the problem requires the expertise of a technical specialist. The customer could receive a more elaborate explanation of the dissatisfaction with their needs from a manager or higher power level, or the agent may even work with higher powers for special treatment. 3. Automated Escalation Nowadays, companies have policies discussing the guidelines for customer service answers and resolutions in great detail, usually in the form of service-level agreements. Further, within these service level agreements, there are agreements based on metrics such as the speed at which the first response is required, also known as the first response time. How much time can an agent spend to work on a problem, estimated as the average handle time? How many minutes are remaining until the case is closed or resolved? To ensure these SLAs are complied with at all times, their customer service staff are further engaged with automatic SLA monitoring tools that are fully integrated with their helpdesk software. Otherwise, the system will raise the ticket and notify the escalation of the concerned parties automatically. Businesses that have such agreements with

How do you handle confrontations with angry customers? Generally speaking, angry customers are one of the more stressful aspects of customer support work. On the other hand, with the right approach, you can lighten tense situations and keep positive relationships with customers. Following are 20 of the very practical ways you can communicate to cope with angry customers by being professional along with empathy: from active listening to offering alternatives. These techniques will equip you to navigate tough conversations and provide exceptional customer experience. How to Handle Angry Customers [20 Strategies] As a customer support specialist, you are most likely to be on the front lines for customers. Whenever an angry customer is calling in with a problem, you need to take all the steam out of that situation. Knowing how to respond to an angry customer is the first step to providing a great experience that builds stronger customer relationships and customer loyalty. 1. Stay calm and composed 2. Be an active listener 3. Personalise customer service 4. Establish customer empathy 4. Establish customer empathy 5. Positive language skills 6. Paraphrase the details they informed you 7. Instill confidence 8. Appreciate their patience 9. Migrate to the correct channel 10. Analyze the situation 11. Don’t take it personally 12. Devise a plan of action 13. Be consistent 14. Find alternative solutions 15. Escalate to colleagues for help 16. Share your expertise 17. Offer alternatives or compensation and document the interaction 18. Follow up 19. Empathy and patience 20. Hang up (As a last resort) 1. Stay Calm And Compose​ How to handle angry customers when they are just ranting frustrations out on you, it is the first instinct to take it personally. If you know you are right, your instincts may be screaming to get defensive. You are there for customer support by which they may resolve their issues and diffuse tensions. Take a moment, before reacting, to process the situation so you can respond with a level head.It’s not about you: He’s mad at the product or service, and you’re a handy target. Try hard not to take it personally. Keep your cool. A soft, even voice will disarm even the most furious customer. Also, you can always refer to your manager for any additional support you may need, particularly if the customer is being abrasive, aggressive, or rude. 2. Be An Active Listener They are angry, and they want someone to listen. If you are their first point of contact, give them the floor and allow them to express what’s on their mind. Now’s the time to have an opportunity to express how they are feeling and living. Take the opportunity to listen to and support them through the resolution process. The second or third point of contact doesn’t want to be repetitive, recite information, or revisit their experience. With a conversational CRM tool, the history of all of the customer’s interactions is in one place, providing context on how to help them resolve their issue when you have the floor. Employ active listening skills by: Seizing every opportunity to verbalise that you’re listening “I see” or “Of course.” Pay attention to their words so that you can mirror and acknowledge their feelings. 3. Personalize Customer Service Saying the customer’s name and introducing yourself can be powerful in de-escalating a stressful interaction. You immediately create a human connection, and it’s an effective way to remind each other you are real people, and not just faceless, nameless voices. Here are a few examples of personalizing customer service for your customers: Use customer data and context so customers aren’t required to repeat or rehash things they’ve previously said. Make suggestions based on their purchase history or preferences to show them that they aren’t just another customer, you aren’t just another rep. 4. Establish Customer Empathy Instead of jumping straight into problem-solving, take a moment to acknowledge how your customer feels. That’s your time to establish customer empathy. Whether your team made a mistake, be transparent about what contributed to their issue. That context helps your customer understand that everyone, even the customer service rep they’re angry with is just trying to do their best. Examples of ways to acknowledge your customer’s emotions: Try something as simple as acknowledging that you know how much it hurts them. You can always apologise, or even use such words as “You’re right” if your company messed it up. 5. Positive Language Skills Using negative language during an interaction with an already angry customer is just about the perfect way to light the fuse of an already explosive situation. Instead, bring in your soft customer service skills and craft your responses to lift the conversation and move it to a satisfying conclusion with positive language. Injecting positive language into the interaction suggests to the customer that you’re happy to help and want to work toward a resolution together. A few positive language tips: Try not to use language that would make the customer alienate themselves or consider their problems invalid. Use “absolutely” or “definitely” instead of saying “actually” or “unfortunately.” 6. Paraphrase The Details They Informed You Restating what the customer said has to do with active listening.It explains that you are attentive, you understand the pain points of the customer, and you’re interested in helping them solve their problem. You can also use this tactic to assure yourself that you understand their situation and what they want from you. After paraphrasing what your customer has told you, you then ask them if you got it right. A little agreement here goes a long way in de-escalating tension and putting you both in a more comfortable space. Here’s how to restate what the customer is saying and the way it may improve the situation: Use the customer’s words to signal that you are not minimising their pain. Look for the opportunities to paraphrase what is being said into something less loaded, more concrete. 7. Instill Confidence How to handle angry customers when they

Ever thought about how scrolling through your feed may give more value than an ad itself to your purchasing power? Social media fundamentally changed how consumers engage with brands, making them more transparent and customer-centric. With their assistance, brands are in a position to interact more personally with their consumers and solicit feedback so that they can adapt to their changing demands. Among others, in 2025 we might expect consumers to want humanness, authenticity, and a personal touch from the companies they support. What Is Consumer Behavior on Social Media? Consumer behavior on social media refers to the different ways in which people and organizations use social media platforms to locate, assess, buy, and suggest certain goods, services, or brands. The idea is based on understanding customer preference, which is dictated by the influences of influencers, branded material, and interactions they go through in this digital world. Social media platforms as a means of interacting with consumers have gained importance because even a worthless brand might be effectively influencing consumers’ purchasing decisions just by introducing its technology and product attributes to the masses. Following are a few ways in which social media can help you reshape your brand and improve customer experiences: Brands should implement augmented reality to bring their products to life. Engage consumers rapidly and efficiently using AI-powered chatbots. Showcase a 360-degree demonstration of your product or service to the consumer. With a forward-looking approach, you will be able to hold your own in the market and help your brand emerge as an innovator of customer-centricity. To stay ahead of the competition and succeed in this rapidly evolving digital environment, brands must embrace emerging technology rather than merely adhere to trends.In addition to helping brands maintain a competitive edge, this forward-thinking strategy will encourage them to think creatively and innovatively in the rapidly evolving field of digital consumer behavior. What Effects Does Social Media Have on Buying Behavior? Social media has myriad effects on consumer behavior. A look at the following observations will help us identify a relationship between social media and customer preferences, and how they affect customers’ purchasing decisions. 1. Discovering New Products A virtual marketplace: Users discover new products and services by sharing, rating, and recommending them on social networking sites. How can marketers use that knowledge to boost the effectiveness of their social media content? Create engaging content: Showcase your products and services in entertaining, educational, and demonstration ways. User-generated content: Produce user-generated content by developing a platform through which your customers can be brand ambassadors for your company. 2. Consumers Buy Directly From Social Media Sites Social shopping destinations: Social commerce is an ever-growing marketplace, whereby the utilization of social media platforms for discovering touchpoints and purchases is paramount. Convenience and accessibility: In social media, there are seamless experiences that are in line with everyday routines and meet customers where they need to be. Greater Adoption of Social Commerce: The trend is in tandem with such needs, for they have seen a rise in the number of e-commerce services on places like TikTok Shop and Instagram Shops. Increased Revenue Potential: Social commerce holds great potential for more ways of taping incremental revenue through enhanced customer engagement. 3. Stronger Brand-Consumer Relationship Intense relationship: With social media, direct contact with brands and the possibility of taking part in the conversations raise and strengthen their relationships with customers. Engagement fuels loyalty: the more authentic, personalized, and engaging it is, the more trust will be built, which in turn will nurture loyalty. Social listening is paramount; this includes the process of listening to consumer feedback, new trends, and opportunities to use social media to serve your clientele. Now that you have all this information, as marketers, how can you take advantage of such knowledge and increase the potential of your social media posts? Strategy: Be forthright and transparent in messaging responses and mentions. Listen and gather knowledge: customer feedback monitoring for knowledge on what is liked and desired. Authenticity: Be honest and transparent in interactions. 4. Customers want Customer Service on Social Media Customer Service on Social Media: Through social media, customers receive faster and more personalized answers to questions and concerns. Ease of Client Service: The speedier and the more accurate the response, the higher the degree of client satisfaction, which can contribute to loyalty. Applicable Social Customer Care Strategy: Adopt a social customer care strategy that actually works with the needs of your clients. How can marketers use that to amp up the effectiveness of their social media posts? Make customer service reachable: It should be easy to find contact information and/or to actually reach a support channel. Cross-functional collaboration: Contribute to closing the resource gap between the customer service and social media departments. Use CRM: Use a social CRM. 5. Customers Want Transparency As AI Takes Over Authenticity in the face of rapidly developed AI: Users want an authentic human-powered experience. AI Backup: While you are freeing up resources for more original and creative content, AI is processing tasks in the background. Being Human: Character and principles of your company reflected in interactions and content. How can marketers take this knowledge and leverage it for maximum power with their social media posts? Original content: Focus on unique content creation-interesting, original material that’s on-brand. Applying AI appropriately means creation and analysis can be done with human oversight kept at arm’s length. Authentic relationship-building: communicate authentically to your target market. 6. More Depth Transparency But Less Performative Activism Authenticity over theater activism: Consumers want to see the linking between principles and deeds, the actual practice and action behind sermonizing. Trust is based on transparency. Describe how your supply chain works, how your business operates its principles. Employee advocacy extends your voice. Workers are brand ambassadors and amplify your message by telling their stories. How can marketers apply this knowledge to raise the stakes on their social media content? Transparency: Share your brand’s values, its green initiatives, and other ethical conduct. Employee advocacy: Provide employees with

Ever wondered how to tap into the huge conversations online about your brand? It is things like this that a social listening report will be able to do for you. By capturing these conversations, analyses can be done to learn about customer sentiment, identify market trends, and gain a competitive advantage. A social listening report may be likened to some kind of treasure map through which organizations navigate their way in today’s modern world. It will turn noise into actionable insight and show you what is being said about your brand or industry. What Is A Social Listening Report? A Social Listening Report is a standardised report that outlines findings or analysis derived from social listening. It aggregates data from disparate social media, forums, blogs, and news outlets to provide an overall outlook on what people have to say about your brand, product, or industry. This report is filled with precious intelligence that would be able to help businesses make amicable sense of their reputation, customer satisfaction, and market trends. Social Listening Reports: A Marketing Must-Have In marketing, the social listening report is an in-depth report filled with valuable insights and data one has been able to garner through active social listening. This is where all information about what was said about your brand, industry, or topics of interest online rests. One will often find some key elements of a social listening report: Overview of conversations and trends: This portrays the most talked-about topics, as well as the total volume of mentions of your brand or industry. Sentiment analysis: It provides the emotional undertone of online conversations, which may be positive, negative, or neutral. Active user and influencer breakdown: It identifies significant persons or groups who are vigorously active with either your brand or industry and by such fact, gives insight into potential influencers and target audiences. Recommendations for improvements: Out of the insights generated, the report goes on to give actionable recommendations for the improvement of your online presence, customer engagement, and overall marketing strategy. Also, this report might show ways through which the company can serve its customers better and progress in its marketing strategy. Some Examples Of Social Listening Reports Let’s consider some examples for a better understanding of the social listening reports. 1. Brand Reputation Report A brand reputation report is one type of social listening report associated with the perceived reputation of a particular brand. It outlines how customers view that brand and underlines those points that need improvements. For example, a brand reputation report may indicate how your customers are annoyed with some feature of your product or with the customer service provided. This information may suggest some of the things that the brand can do to help solve these issues and improve its reputation. 2. Industry Trend Report An industry trend report is a type of social listening report that furnishes insight into emerging trends and topics within an industry. These can help businesses in tracking opportunities either to expand or to further adapt their current strategies to best serve the needs of their customers. For example, a trend report for an industry could reveal that customers are interested in going green, with emerging demand for a particular kind of service. This would likely make suggestions for specific things businesses in the industry can do to leverage such trends for competitive advantage. 3. Competitive Analysis Report With social listening, the competitive advantage can be availed, and through a competitive analysis report, you show insights into how a particular brand compares to its competitors. This report will help analyze direct as well as indirect competitors. Businesses may take appropriate steps to improve their standing compared to other businesses based on the data that has been gathered through this report. It could, for example, be a competitive analysis report where a brand continuously loses market share to its competitor owing to the price its competitor is offering. Perhaps the report may make some recommendations on what exactly the brand can do to regain its competitive advantage and win customers back, such as reducing the prices of its products. Purpose And Importance Of Social Listening Report This is a multidimensional social listening report that can help any organization learn more about the current status of their brand, competitors, and overall industry. Here are some concrete reasons behind creating social listening reports: Reputation Management Social listening reports can be used to manage your brand’s online reputation.By understanding what customers say and feel about your brand through conversations going on online, you comprehend perception. Social listening reports can even show you negative sentiments or issues that customers face to take further action and work on the brand’s reputation. Customer Insights Social listening reports can give really serious insight into the needs of customers, preferences, and opinions. Through the analysis of various online conversations related to a particular brand or industry, one can determine what people like and dislike about the products or services offered. All this information might help you make data-driven decisions regarding product development, marketing, and customer service for the ultimate improvement of the total customer experience. Competitive Intelligence Social listening reports can also provide very valuable insights about competitors online. Through analyzing online conversations related to your competitors, you will find out what customers like or not about their products or services; and use this information for identifying opportunities to differentiate yourself from the competition. This aids in the development of a more effective marketing strategy and thus gaining the lead. Crisis Management The company can identify and manage any potential crisis through social listening as the incident flashes out in real time. Proactive monitoring of one’s brand reputation lets the brand act at a time when negative sentiment has not built up and become disproportionate. Identifying Influencers The report helps find key influencers and advocates in the industry. Partnering with the influencers amplifies brand reach and credibility. Product Feedback Social listening lets the voice of the customers be heard out loud regarding different

What if you could unlock the secrets to mastering LinkedIn and make it your strategic tool of success? What if It could be more than just a networking tool, but your secret weapon for strategic growth? Welcome to LinkedIn Monitoring, a platform where every post, profile, and trend presents an opportunity to take the lead and where insight meets opportunity, and smart strategies guarantee results. Just think of being able to monitor every shift, every trend, and every key player in your network in real time. An essential strategy for anyone seeking to transform information into influence is a game-changing approach that turns data into crucial action! What Is LinkedIn Monitoring? LinkedIn monitoring refers to a process where one can track, analyze, and respond to all user activities on the platform, including posts, comments, messages, etc. To businesses, monitoring is what is being said about your company, products, and industry, and if you operate within the B2B sector, LinkedIn deserves a spot on your list. It is a software solution designed to let you track and analyze LinkedIn activities, Where each such tool provides a set of features that allows you to monitor the performance of your profile and track competitors. As well as follow industry trends, and manage your presence on LinkedIn much more effectively as it’s important to make informed decisions regarding all professional activities on this platform. This is very important because the ultimate goal of having a LinkedIn monitoring tool is to make your experience at LinkedIn smooth and more productive. How To Monitor LinkedIn? These primarily exist two ways through which one can monitor LinkedIn- Either manually or with the use of a tool. 1. Tracking LinkedIn mentions manually As with other social media, LinkedIn provides notifications about your profile activity. Ordinarily, manual tracking refers to the checking of the LinkedIn platform regularly for mentions of your brand. This is very time-consuming, though, and it may not provide insights in real time. Also, when you do not log into your account for a few days, this can build up a backlog. It is difficult to find worthwhile mentions. 2. Use social media monitoring tools A better way to monitor LinkedIn is through a social media monitoring tool, such as Locobuzz. These tools crawl the internet for mentions of keywords, including from social media platforms such as LinkedIn. What is important is that Monitoring tools can only collect publicly available mentions from the internet. Those tools will not find mentions in posts with applied access restrictions. For example, they will not search private groups on LinkedIn, that’s because LinkedIn’s Application Programming Interface doesn’t let monitoring tools track this platform deeply. 6 Key Features Of LinkedIn Monitoring Given how powerful the medium has become in B2B marketing, the Following are some key features on how you can leverage LinkedIn analytics. 1. Real-time Notifications These are automated notifications that update users on events right when they happen. They could be used in any number of scenarios, from the purchase of applications and website updates to the coordination of projects or order management. The real-time notification might be sent through emails, SMS, or other methods. 2. Analytics and Reporting Insights into valuable details regarding performance and engagement metrics are to be drawn for one’s profile. LinkedIn Analytics automatically chooses detailed metrics showing the performance of your Company Page- followers, clicks, shares, and comments you do on other social media. 3. Keyword Tracking Keyword tracking lets you track terms about your trade or interests. This is indeed quite useful to keep yourself abreast of the relevant conversation and identification of new trends. Keywords mentioned here are related to your industry or interest. 4. Engagement metrics In LinkedIn Ads, you have several metrics to measure the level of engagement: Average CTR: The percentage of chargeable clicks about impressions, which is clicks divided by impressions. The Reactions: The number of positive reactions your ad received, Comments: Number of comments your ad received, To find out how many likes, comments, and shares of your posts there are to understand what resonated with your audience. 5. Competitor Analysis With competitor analysis, one can monitor competitors’ activities to benchmark performances and build opportunities. Competitor analytics enable LinkedIn Page administrators to benchmark their brand’s performance on LinkedIn against that of competitors by looking into followers and organic content metrics. 6. Mention Monitoring Mention monitoring is the process through which a brand, product, or company tracks and analyzes its mentions on LinkedIn. Mention Monitoring can be either manual or with the help of any social media monitoring tool. Here Are 5 LinkedIn Monitoring Strategies Here are some tips to make sure you’re making the most out of LinkedIn; 1. Track the right keywords Select those keywords to monitor, which will relate to your business that could be a brand name, branded hashtag, product name, or your competitor. The monitoring tool will gather mentions that include those keywords where you are going to discover interesting insights about your industry, such as trending hashtags, trending links, and the most active public profiles. That way, you will be able to apply the most valuable insights in your LinkedIn marketing strategy. 2. Refine the data Social media listening tools track millions of sources and once you have set up a project, you are very likely to reveal lots of mentions. To find the ones that matter, I’d suggest sorting them by popularity or importance, Another way of sorting the data is to use advanced filters. The easiest way to find mentions from LinkedIn is simply using the Boolean Search box, typing in “linkedin.com”. 3. Build up alerts It is so nice to set up an alert about increased or decreased volume of discussion around your brand. This feature allows a social media manager to immediately discover mentions with the most reach as well as time-saving when it comes to media monitoring. 4. Observe the Attitude of mentions The negative mentions can impact your brand reputation severely and one should Try

Are you puzzled by how top brands always seem to slay it on Instagram and know what exactly their audience wants? Instagram monitoring is the secret shield behind that success, helping brands stay ahead in the ever-growing world of social media. In 2025, it’s even more important than ever as businesses use it to track recent trends, engage with followers, and stay ahead of their competitor’s activities.Brands and businesses can engage more effectively, design strategies, and implement effective campaigns to maintain a competitive edge. Are you also Curious about how it works? Why wait – Let’s dig in! What is Instagram monitoring? Instagram Monitoring is a process of analyzing Instagram’s activities to find information that is relevant to a business or brand. The Instagram monitoring process includes tracking posts, comments, trendy reels, and videos as well as stories of its users. The goal is to understand the user’s and audience’s behavior and preferences, manage and optimize the content accordingly, and most importantly safeguard the brand’s reputation. The process helps in understanding shades of competitors’ business accounts as well as trends in the industry, thus leading to gaining valuable insights, and increasing business as well as engagements. How do Instagram monitoring tools help businesses? 1. Identifying trends in the industry Industry usually moves in a flow of direction which leads one to the recent trends that include advancing technologies, new competitors, consumer demand, and others. 2. Implements social listening Social listening is a process wherein the analysis of online conversations about your brand and industry takes place such as what is being said about a company, brand, or person online. 3. Get insights into competitors strategies A competitive insight is a piece of information that includes sales, calls, case studies, and consumer reviews which helps a business to make more improvised decisions and keep intact with what the competitors are doing in the market. 4. Assess the performance Brand evaluation is a process that helps in measuring and understanding how a brand performs and is seen in the market as this helps in identifying the strengths and weaknesses of a brand, threats as well as areas that need improvement. 5. Comprehend how their audience replies to their brand’s messages Analyzing and understanding the audience groups helps brands to specifically choose a segment of consumers that aligns according to the specific products and services they offer. 6. Understand their audience’s habits One of the most important elements of studying audience groups is data analysis by which one can gain valuable insights such as website analytics, social media analytics, and others. Here are some Instagram Monitoring Tips 1. Precisely know what you want Knowing what you want like brand mentions tracking, feedback on a new product, or keeping your finger on the pulse of the competition. This will help you focus your monitoring effort and improve the same. 2. Use relevant keywords Choose unique and relevant keywords for your brand as These may be your brand name, campaign hashtags, or specific product names. The more focused your keywords, the more targeted the monitoring results will be. 3. Interact with your audience Engage your audience, Don’t just observe but interact and Respond to mentions, thank users when receiving positive feedback, and answer questions or concerns. This will help boost engagement but also build a reputation for your brand. 4. Track your social media insights Regularly, watch over your social media insights to understand audience behavior and content performance. Look for patterns or changes in engagement and adjust your strategy accordingly. 5. Connect with consumers in DMs Often observe your DMs as Instagram direct messages mask a gold mine of customer feedback and queries. Remember to catch up on your regular checks, too, as analytics tools will not be able to access them. How to monitor Instagram? Branded Mentions Brand mentions are simply those occasions when someone mentions you in their comment, post, or reel using (@), However, people sometimes mention you without tagging you. When monitoring Instagram, you should track both types of these mentions. So basically what are branded keywords exactly? And how does Locobuzz track Instagram mentions? Above is an example of a Branded mention where “Ryanair” is mentioned without actually tagging it. There are four types of branded keywords namely Brand Names, Product Names, Brand Long-tail Keywords, and Brand Name alternatives. By tracking these keywords one can measure its perception in the market as well as how users feel about it and even address the concerns raised by consumers themselves. Hashtags It is a basic requirement in digital marketing to know how to utilize Instagram hashtags. There are diverse reasons why one would want to monitor hashtags related to their brand, industry, or campaigns. Some of them include Being updated on what is currently trending, keeping track of user-generated content, and assessing the reach and effectiveness of your hashtag campaigns. Here is an example of a Hashtag Campaign where Coca-Cola is the brand in the picture and the motive is to share a Coke. Engagement Monitoring Instagram can help grow your followers and engagement as it gives insights into how the audience interacts with your posts and the success of a campaign. Knowing what your target audience wants makes it easy to make adjustments to your social media strategy as well as proves to be effective for the brand. Some of the top metrics that always prove to be fruitful are Likes, Comments, Shares, Saves, Impressions, and Reach. Here’s an example of Instagram monitoring engagement where the brand “Wendy’s” is making interactions with its consumers. Follower Growth Brands can keep track of follower growth as it allows you to understand how effective your Instagram marketing campaigns are when compared to competitors and find out the reasons behind gaining or losing followers. It is also effective to build strategies to study the follower’s pattern along with the numbersand change accordingly as and when needed to the brand. Here’s an example of how to track insights into your follower’s growth of your

Have you ever wondered how certain brands manage to captivate the masses with such great ease? What’s the secret lying behind that starry and exceptional image of a company?The answer encompasses the combined balance of publicity and public relations! Though both involve promoting a brand or organization, they fulfill separate objectives and different functions for a brand together. Whereas Publicity is a piece of the puzzle, public relations are the entire puzzle board!Long-term relationship development and maintaining a good reputation over a long time are two other focuses of both. What is Publicity? Publicity is the art of attracting public interest to a person or thing, whether intended or not which can be used to convey information to people and build a profile through events, news stories, or interviews. It often comes in parcel with promotional activities so it can include services like advertising, sponsorships, product placements, or other paid media tactics. This often pays more attention to creating visibility and capturing public attention thus gaining unpaid media exposure and getting more clients. It refers to the process where data about a person, organization, or product is shared with the public through various mediums used by the target groups to create awareness, grab their attention, or create interest. What is Public Relations? Public Relations refers to the strategic communication and management of an organization’s brand and the message is shared with the public, stakeholders, and media outlets. A company’s Public relations works to build and preserve relations on the trustability, credibility, and positivity of a brand with its target audiences and the media houses. It aims to maintain a positive image and reputation of the brand, fostering beneficial relations with the target audience actively. It’s a strategic communication process that involves plans and tactics for deciding how information about an organization or individual is given to the public and media. PR can also use Publicity as a tool and its activities include organizing events, social media engagement, reputation management, and authentic communication. Key Characteristics of Publicity Media – oriented Publicity relies hugely on the media for coverage and publicity in front of all. Its purpose is to use media platforms to obtain support with quality messages. Operates on Visibility It works on visibility through media exposure and promotional activities. It aims at creating hype and drawing interest towards an individual, organization, or product. Key characteristics of Public Relations Relationship-driven PR also lays a lot of emphasis on relationships-building and nurturing. The effort is to achieve a good level of relations, mutual understanding, and trust. Calculated and broad It follows a strategic and holistic approach to communication; therefore, it involves various activities like media relations, community involvement, internal communication, crisis management, and reputation building. The Top 5 Functions of Publicity Include: Brand awareness Publicity aims to create awareness about a product, or person by providing them with information through media channels, press releases, and news stories, and bringing them into the eyes of the public. Increasing credibility It can work on increasing the Brand’s credibility thus producing more sales of their products and services. Reaching a Wider Group of Audience. This can help a company create and preserve relationships with existing customers and attract potential consumers. Information dissemination Publicity can include more reliable information than other promotion methods and share positive stories about the company covering various aspects of a business. Being Cost- effective It is also cost-effective as compared to publicity methods which include advertising which costs a significant amount. The Top 5 Functions of Public Relations Include: Media Relations PR engages in establishing and fostering relationships with media organizations and their representatives. It builds up and maintains a favourable image, and public perception, and securing earned media coverage for an entity remains the objective. Media relations could be instrumental in increasing higher visibility and credibility of an organization by securing its placements in high-caliber publications, websites, and broadcast outlets. Crises management Crisis management concerns the process and strategy-based approach of the organization in identifying and responding to a critical event. An unwarned event might be defined as a threat, unplanned incident, or disruption that has a potential impact on the people of the organization, its property, or business processes. Build positive reputation PR team plays a crucial role in implementing programs and managing the reputation of an organization or individual thus providing a positive public perception. Strategic communications Strategic Communication is a method aimed at sharing an Individual’s or organization’s precise message and thoughts through various mediums to maintain a consistent and effective flow of communication with the target audience, stakeholders, and the media houses. Social media PR of an organization or individual manages social media pages from strategy and collaborations with creators and influencers. Significance of Publicity Generates awareness and interest Publicity helps to create awareness, and attention and generates interest about a person, organization, or product by increasing their visibility in the public eye. Larger target audience It allows organizations to reach a wider group of audience and increase their messages and interactions through various mediums, thus improving the impact and reach of their campaign efforts. Enhances credibility Media outlets often provide credibility and trustworthiness for an organization or individual thus contributing to creating and maintaining a positive image for the company. Significance of Public Relations Managing Relationships Public relations plays an important role in building and preserving positive relationships with stakeholders, consumers, and media houses as this generates trust and loyalty for the organizations or individuals. Reputation management This helps manage and protect the reputation through precise communication and crisis management, thus creating a positive name for an organization or individual. Influencing public perception PR contributes to shaping public perception by effectively communicating clear messages, managing media relations, and actively engaging with the public as well as consumers to maintain a positive image of the organization. Key differences between Publicity and Public Relations Sr No Characteristics Publicity Public Relations 1 Aim Producing media exposure and attention Building and preserving relations with stakeholders 2 Purpose Creating

In today’s ever-growing digital world, the impact of Public Relations can no longer be left to guesswork or has a complete guidebook to its absolute success! One needs specific data to understand the workings of your PR efforts that shape public perception, drive engagement, and influence your brand’s Image.This is how Key Performance Indicators (KPIs) enter the chat! Be it increasing the number of target audiences and brand awareness, managing crises, or boosting stakeholder engagement, the right KPIs will do wonders for your team and the company at large. Without any further do, let’s dive into this blog which guides us to explore the 18 Key Performance Indicators for Measuring Public Relations. What Is A Key Performance Indicator? Key Performance Indicators are quantifiable meters that help you track and calculate the performance of your PR campaign against your defined goals. KPIs vary from company to company as their campaign’s goals and objectives are different in scope, purpose, and plans. KPIs should always be, “P-MART” that is –Precise, Measurable, Attainable, Relevant, Time Limited Key performance indicators show the numbers on how your PR campaign efforts impact key business objectives. The 4Ps Of KPIs There are “4 Ps of KPI” refer to four important components of Key Performance Indicators that ensure the effectiveness and efficiency of a campaign, they are as follows; Product Product Analysis is about understanding how a brand’s product meets customer needs and stands out in the market. To keep in check which products are performing better than other products, measure the number of units sold for which products are performing better than other products, and measure the number of units sold for each product in a specific period. Price The pricing strategy of a brand determines how customers perceive and purchase your product in the market. Make sure that your sales revenue always exceeds marketing campaign costs in other words a positive ROI (Return On Investment). Place The place is a crucial component as it Keeps track of sales volume and revenue based on the store location. KPIs such as delivery times, and geographical reach are essential and during low sales, the marketing team may need to give it extra attention. Promotion Promotion and Marketing Campaigns are the next important factors for building brand awareness and driving sales as one can gain a lot from measuring ROI-Return On Investment from different promotions by analyzing them. KPIs insights such as conversion rates, click-through rates, and return on advertising spend (ROAS) provide greater effectiveness to a brand. What Are KPIs Used For? Key performance indicators (KPIs) help support a team’s and company’s goals by introducing measurable performance methods for a specific PR objective. KPIs help in understanding the campaign results as in what works and does not work for the team.They permit you to design future media campaigns and improve your resource allocation. If precisely aligned with the organization’s mission and objectives, Public relations KPIs can bring surprises for the team, and organizations! KPIs for a PR campaign that aims to improve and increase brand awareness can be the number of impressions, reach, or mentions in the media within a period. 18 Key Performance Indicators For Public Relations 1. Media Impressions Media Impression is an important PR criterion, and a reliable meter denoting how many people saw your content and what your brand has achieved throughout the PR campaign. A PR team sets a target for the total number of PR impressions it is hoping to achieve and then focuses on achieving or surpassing that target. In other words, media impressions are the sum of the total audience reached through a PR campaign as in how many times your target audience sees or hears your PR message. Measuring this key indicator may differ depending on the channel used be it a traditional or digital medium. If one is struggling to improve their Media Impressions, probably there’s a loophole in your strategy, by finding it and fixing it, one can reach the desired targeted audience. 2. Potential Reach Potential reach is a tool that estimates the number of people who may be exposed to a brand’s content and campaign on social media or how many people read or browse their articles online. It means exactly as it sounds that is, the sum of people viewing your media outlets every month. However, It differs between paid and organic reach as paid reach refers to the group of people who view the content with paid distribution while organic reach refers to those who see it naturally. It’s worth noticing that potential reach is widely considered a limited data point since it only measures the quantity of reach and not the content quality of reach. Potential reach is useful in predicting how far a post or campaign can reach on social media as well as showing how many people may have browsed the articles on the published channels. 3. Share of Voice SOV i.e. Share of voice is the most important metric after all as it provides a clear picture of where your brand stands within the industry. This measures how much exposure a brand is receiving in comparison to other brands and measures your share of the total conversations in your industry. Focusing on Media Relations, providing the best content of all times, and of course Actively engaging with their target audience can likely increase the popularity and image of the brand. SOV can be the amount of traffic you’re getting relative to your competitors and can also be the amount of traction your hashtag gets compared to the whole industry. In traditional PR, the share of voice could also include your share of radio ads, TV appearances, etc, compared to your competitor brands. 4. Key Message Top-quality content differentiates you from your competitors, as content rules the brand’s image and position in the market. This is the tool that measures how often a brand’s key messages appear in media coverage as it is important because it shows how well the brand’s

Social media has become part of life in this digital era, but are you optimizing it to its full potential? Meta Monitoring gives the all-in-one solution to enterprises and individual users to understand their audiences, measure engagement, and make data-driven decisions. Let us go in-depth into the world of Meta Monitoring and get to know how it can lift your social media strategy. Beyond likes and comments, unlock the power with meta-monitoring. What is Meta Monitoring? Meta monitoring is the active observation and analysis of online conversations or interactions regarding a brand or topic on Meta platforms, including Facebook, Instagram, and WhatsApp. It involves: Brand Mentions Tracking: This monitoring technique scans and tracks mentions of a brand, its products, or services over Meta. Customer Sentiment Analysis: Through AI assistance, the sentiment within these online discussions about the brand is measured. Trendwatching: It’s all about keeping up with industry trends, competitor activity, and emerging subjects relevant to the brand. Customer insights: Supporting real-time customer queries, comments, and feedback. Campaign tracking: Monitoring marketing campaigns and the effect of those on brand awareness and engagement. In a nutshell, Meta Monitoring allows insight for businesses into how the digital brand lives on Meta platforms; hence, it empowers them with decision-making insights and, if needed, adjusting their marketing strategies. Provisions for Meta Monitoring Meta-Monitoring: Making Sure the Supervisor Is Watching Out for You.Meta-monitoring is, in essence, a self-service in that it ensures your monitoring tools themselves are up and proper, with the correct data. Key Requirements for technical aspects of Meta-Monitoring: Infrastructure Health: Your monitoring applications reside on servers; make sure those servers are up and functional. This is like monitoring any other server in your infrastructure. Application Services: You should ensure that proper services and processes on your monitoring servers are running. If you are using the Agent-based monitoring solution, they should be running on your Meta platform server. Network Connectivity: It is crucial to make sure that the proper connectivity between the monitoring servers and agents is not impacted. Sometimes, network configuration changes might impair the connectivity. Monitoring Activity: It is essential to periodically check the log files of the monitoring system itself, whether it is healthy and available. Most often, it will give early warning about impending problems. Why Meta-Monitoring is important: Reliability: If something is wrong with the monitoring system, then either false alerts may come up, issues may be missed, or data may be mistaken; hence, the overall reliability of the Meta platform operations would be compromised. Accuracy: Meta-monitoring will ensure the information provided by your monitoring tools is valid and consistent, therefore providing a very reliable foundation for decisions. Efficiency: This would make sure that issues within the monitoring system are identified and fixed quickly to optimize resource allocation and reduce unnecessary downtime on the Meta platform. How Meta-Monitoring Is Carried Out: Log Aggregation: Aggregate logs through a log aggregation and indexing system, thereby logging files from monitoring servers and agents. In this case, it would provide insight into the patterns and trends that may point to any issues. Network Checks: Set up simple network checks to at least ensure connectivity between your monitoring servers and the Meta platform servers exists. Regular Reviews: Consider regular reviews of your monitoring system performance and make necessary adjustments toward effectiveness. Meta monitoring provisions on Meta platforms: The monitoring of Meta platforms will be specially considered in light of effective oversight. In that case, here are some of the more important provisions to bear in mind: API Access and Integration API Authorization: Obtain API keys and permissions from Meta to access the required data for monitoring. Data Collection via API Integration: Integrate your monitoring tools with Meta APIs for data collection on engagement, sentiment analysis, and brand mentions. API Rate Limits: Consider the API rate limits put in place by Meta and optimize methods of data collection to prevent hitting API limits. Data Privacy and Compliance Data Anonymization: Apply methods for data anonymization to ensure user privacy and compliance with data protection regulations. Meta’s Policies: Keep up with the latest data privacy policies and terms of service that Meta has in place to ensure your practice remains compliant. Managing Consent: Obtain user consent for collecting and using their data, especially personalized analytics. Real-Time Monitoring Event-Driven Triggers: Set up event-driven triggers on actions selected that may be taking place on Meta platforms, such as mentions, comments, messages, etc. Real-Time Data Streams: Leverage real-time data streams across all APIs from Meta to update as changes happen. Sentiment Analysis and Brand Monitoring Sentiment Analysis: Get the idea of public opinion about the brand through the use of AI-powered sentiment analysis by tracking brand reputation. Keyword Monitoring: It enables the setting of keyword monitoring to notice mentions about their brand, products, and even competitors. Tracking Campaigns To track the performance of the marketing campaigns on the Meta platforms, one needs to set up custom metrics. Attribution Modeling An attribution model shall be used to gauge the effectiveness of different marketing channels against conversions and customer acquisition. Alerting and Notifications. Real-time Notifications: Understand crucial events or changes in key metrics through real-time notifications. Create notification channels via email, SMS, and other preferred channels. This will provide the ability to allow this provision effectively for monitoring your presence on the Meta platform, providing an insightful view that could lead to optimization in marketing strategies. Meta-monitoring, as far as SaaS platforms are concerned Just because someone uses SaaS platforms to monitor the Meta platform, that does not necessarily mean that all responsibilities regarding monitoring at an infrastructure level would lie with the SaaS provider. Given that the requirement for monitoring involves some amount of agents or integrations on your Meta platform, you’d still want to make sure those agents correctly perform the task they were set out to do. The better your meta-monitoring practices, the more reliable, accurate, and efficient your Meta operations. This would be a good step toward making the monitoring system an eternal WatchGuard that watches

Are you fascinated by the idea of technology detecting your feelings? Well, emotion recognition software puts that into reality. This technology will decipher facial expressions and voice tones to unlock new dimensions in human-computer interaction. Well, let’s now look at the top 10 best emotion recognition software solutions of 2024. What is Emotion Recognition Software? Emotion recognition software is an advancement of AI or Artificial Intelligence, used to decipher human feelings and emotions, which almost brings a touch of empathy to machines, something we have uniquely considered human. It picks up on things like facial expressions, voice tone, pitch, and even physiological gestures and cues to figure out what we are. Imagine a machine that can grasp those hints and emotions usually expressed at the point of thought. By enabling this technology to mimic empathy, the system could redefine human interaction with machines, as it will no longer seem so artificial and rather intuitive. It brings us, as humans, a small step closer to a true feeling of bond and connection with the technology that we use on a day-to-day basis. Top 10 Emotion Recognition Software in 2024 Locobuzz, a powerful SaaS platform uses NLP and sentiment analysis to understand the feelings of customers when they complain. Data gathering, cleaning, and advanced-level text analysis are included for classifying emotions and sentiment scoring. This will, in turn, help the business understand customer sentiment in depth, resolve issues even before they arise, work toward the improvement of products, and project marketing strategies in such a way as to result in better customer engagement. 1. Amazon Rekognition Overview : Amazon Rekognition is part of AWS and offers users powerful image and video analysis and provides scalable, machine-learning-powered options. Best Features: Automates Image Recognition: It makes media analysis so easy. Content Moderation: It automatically identifies inappropriate content. Identity Verification: This is one of the prominent things being used when it comes to facial analysis for secure authentication.Custom Labels: Users should provide custom labels to detect particular objects. Text Detection: It finds the text from images and videos quite effectively. Limitations: Complex Setup: At times, it can be challenging to integrate with AWS. Variable Costs: Since the pricing operates on a pay-as-you-go basis, costs can vary. Observations: Free Tier: The free tier is for 12 months, but with resource limitations. Image Analysis: Costs are per 1,000 images, including tiered rates based on volume. Video Analysis: Costs are metered per minute of video processed. Face Metadata Storage: There is a cost per month per unit to cover the facial metadata storage.Custom Labels: Training and running a custom model has costs. 2. Microsoft Azure Face Overview : Azure Face is part of Microsoft AI services. It is state-of-the-art in detection, identification, and analysis, paying great attention to responsible AI. Key Features: Detection: Face detection and analysis are flexible and accurate. Identification: Verification is robust. Touchless access control: support for the safe contactless experience of users. Privacy protection: Blurring of faces to enhance privacy. Liveness detection: Provides assurance that the subject is live, and not a spoof. Limitations: May be difficult to integrate with other available AZURE services Learning curve: Takes quite some time to learn. Pricing: Face Detection/Recognition: $0.0009 per transaction after you get the first 1,000 transactions free every month Custom Vision Training: $2 per training hour. Custom Vision Prediction: $0.2 per 1,000 transactions. 3. Face++ Overview : Face++ is an integrated solution for face recognition with the latest updates in anti-spoofing and performance. Best Features: Anti-Spoofing: It is the best class defense against spoofing trials. High Accuracy Diverse Application: Used in finance, payment systems, and online education. Plenty of Verification Techniques: Consists of several techniques to detect motion, speech, and lip-reading. Limitations: Sensitive to Environment: In some cases, it depends on the result of lighting and background. Technically Integrated: It is kind of tricky; so, it mainly demands technical know-how for configuration. Cost: Free Tier: Free within the limit of shared capacity. Pay as You Go: Payment after actual usage.Subscription: Submission for daily or monthly usage. Licensing: Based on the license period or number of charges. 4. i Motions Overview: iMotions is a holistic human insights platform; it covers the emotion recognition feature as the centrepiece. It detects advanced algorithms that perform analyses on facial expressions, eye movements, and physiological responses for determining emotions. Features: Facial expression analysis: This is able to detect and categorize emotions based on facial muscle movements. Eye tracking: this measures eye movements as a means of gaining an understanding of attention, engagement, and interest. Data integration-physiological: The platform combines facial expression and eye tracking with physiological data, such as heart rate and skin conductance. This will provide a more holistic set of insights about the emotions. Disadvantages: Won’t be as easy to use or set up for non-technical people. Cost: iMotions software is of a high-end nature and thus relatively expensive. Pricing: Pricing is by subscription, and the price is determined by which features and modules are required by the customer. For detailed pricing, please contact iMotions directly. 5. Kairos Overview: Kairos has been known to deliver the most precise, the most ethical, and practical platform for facial recognition across industries of various kinds concerning the component of security and privacy. Best features include: Highly Accurate: allows for precise detection and identification Anti-Spoof Detection: strong security against spoofing Age and Gender Detection: enhances user analytics Multi-Industry Usage: Includes adaptable use for various industries Limitation: Performance is easily affected by a few near-subject factors, such as lighting. Complex API: For a normal beginner, it is hard to handle. Price: Student Cloud: $19/month, and there is a trial period of 14 days Developer Cloud: $99/month, and there is always room for infinite storage. Business Cloud: $249/month, and this incorporates liveness Enterprise Cloud: $499/month, and here, you get the features plus On-Prem: Pricing is customized with volume discount 6. Bio ID Overview: Bio ID is founded under robust privacy and security, and as such, the biometric authentication by the company is trusted. Best

Ever felt like a kind of detective who’s got to uncover whatever mystery is behind your competitors’ success? That is what competitive monitoring is. It is a clever tactic at an enormously high level: the pieces are your rivals, while the board is the market. So let us dive into the world of corporate espionage—or shall I say, smart business strategy—and find out how you can outmaneuver your rivals. What is competitor monitoring? Competitor monitoring, also known as competitive intelligence, is a systematic way of gathering and analysing information about your competitors, activities, strategies, and market positioning tactics. You can gather essential insights into your competitors including their strengths, weaknesses, opportunities, and threats. This can be beneficial for your business growth. This can help companies make informed decisions, adapt to the market trends in the competitive landscape, and stay ahead. In essence, competitor monitoring aids businesses in identifying market gaps, predicting market shifts, and planning effective strategies to maintain a competitive edge. Importance of being careful about monitoring competitors Competitive monitoring is an integral part of business strategy. Monitoring competitors can help businesses learn more about what is going on in the market and understand the preferences of customers better.This can help visualize new emerging opportunities. Information from competitor monitoring could enhance decision-making, improve products and services, or help a business to outperform competitors. 1. Market understanding It allows businesses to realize the bigger picture of the market’s environment, by monitoring competitors. This may include emerging trends, consumer preferences, and changing dynamics of an industry. If a certain company keeps this information in hand, it can eventually help make informed decisions on product development, marketing strategies, and resource allocation. 2. Competitive Positioning A glance at the competition will allow the business to understand the standing it enjoys in comparison to others. It marks a spot from where the competitive advantage or disadvantage exists. Awareness of the competitors’ strengths and weaknesses will enable businesses, and companies to come up with unique selling propositions different from the competition. 3. Product Development Researching competitors’ products can give one idea of features, technologies, or design elements that most interest customers. Companies have done this by pinpointing winning features and populating them into their products and by adding features that most interest customers. 4. Pricing Strategy This could help the business set its price as competitively as possible and be profitable. For instance, avoiding underpricing, though very important, could hurt profitability. An understanding of competitors’ pricing strategies will avoid underpricing and even overpricing of products by the business. This may help to optimize profitability and market retention. Research on competitors’ marketing efforts can provide inspiration and guidance for the formulation of effective marketing campaigns. By identifying strategies leading to success, firms can align their marketing initiatives with their target market for the desired outcome. 5. Customer Insights Most of the strategies for engaging customers used by competitors can be imitated to understand the preferences and expectations of customers. A business gets to learn how its competitors are interacting with their customers and therefore picks out any customer service or support weaknesses it may capitalise on. 6. Reputation Management Careful monitoring of the competitors will empower a business to identify reputation threats well in advance. If a company identifies a negative sentiment towards a competitor, it is going to take necessary measures to prevent it and in the end, avoid losing its brand image and reputation. 7. Innovation Competitor monitoring might foster innovation because it will make the business open to ideas and approaches that are new to it, but implemented by a competitor. A business can ride on the development of another company to improve its competitive advantage. 8. Business Performance Benchmarking can provide a business with an impartial reflection of its performance by comparing metrics for its performance to those of the competitor. It is an effective tool for identifying gaps that might exist, hence guiding a business towards remedial action. 9. Market Adaptation Business Keeping a close eye on competitors helps business organizations proactively handle any change in the market. By understanding how their competition adapts to a trend in the market, businesses can make essential adjustments to their strategies to assure viability over the long term. 10. Identifying Opportunities and Threats Competitive monitoring can help businesses identify opportunities for further development and probable threats. Knowing the strengths, weaknesses, and market positions of competitors will realize the market segments that have not been noticed yet, prospects for potential partnerships, or arising trends. Monitoring of competitors can also help the business observe any possible future threats to the business, such as the entrance of new competitors in a particular market, or shifts of consumer preference to other alternatives, and act appropriately to reduce the risk factors. Why set up a competitor’s monitoring strategy? Monitoring of competitors is a SWOT analysis of your e-commerce competitor. It helps you know every move of the competitor, more so on its marketing strategies, pricing policies, and stock. The primary objectives of any business organization are: Profit maximisation and having the largest share of the market. One business must be very keen on the strategies of its competitors. A detailed analysis will let you stay ahead of your competition. How can you monitor competitors? You may be aware of the process of monitoring your competitors, but you have to understand it well and how to execute it in the right manner. 1. Define your goals Start by setting clear goals. In essence, understand what you are to monitor. Identify the specific areas that require monitoring. This can be marketing strategies, product offerings, customer engagement, or positioning in the market. These objectives will ultimately translate into business goals that will point to your monitoring activity and assist you in making sense of the collected data correctly. 2. Observe key competitors Research businesses within your industry or niche. Note their strengths, weaknesses, and market and customer reviews. Look for online tools and reports relating to your industry to find this

“From the Salt-lamp logo of Tata to the Cow-girl of Amul, the Indian brands represent the power of effective branding.Effective brand identity is what differentiates between noise and standing out.” To develop an interesting brand persona, one has to start off by understanding the target audience: what do they need, desire, and what are their pain points?So build a product that answers to their inner selves.”. Make use of this opportunity and tap into Locobuzz a SaaS platform, which can derive insights actionable towards the sentiment of consumers. Understand what your audience is saying about your brand and the competition and use that information to refine your branding strategy. What is product branding ? Product branding involves the fine art of creating a distinct identity for a product. While this exercise is not about giving a personality to your product, it is about making this personality relate and connect with the target market so as to differentiate it from others. Starting from high-tech elegant-looking smartphones to even the humdrum household items, every product under the sun benefits immensely from a strong brand. According to Philip Kotler, the marketing guru, “A brand is a promise to deliver specific benefits and qualities to satisfy specific needs.” If you brand your product, it does not mean you are selling something; you forge an attachment with the customers. And a great product brand raises the corporate reputation of your company to a great extent. It could be stated with evidence like the products of Apple. The iPhone is more than a smartphone for many users. Innovation, design, and supreme user experience are some of the images that go hand in hand. The high brand image has been the cause for immense levels of customer loyalty and sales of the same as well. How to build an effective product branding strategy ? Product branding is calculated strategically. It is actually an intersection of many moving parts – the logo, colors, package design, product names and descriptions, brand values, brand story, and brand messaging. Here are the top tips for creating a product branding strategy: Identify your target audience Understand your competition Build personality for your product Reflect your brand identity Maintain your product branding. Identify the target audienceBefore going into any new branding strategy, first conduct market research.You first need to determine who you wish to buy your products and then go backward and decide to create a brand that will resonate with your audience. You could interact with the process by directing a set of questions to yourself, such as: – What is this product used for?– With whom would a consumer use this product?– Why will they use your product and not one from a competitor?– Why do I want to serve this audience?– What does this audience value for my brand? Consumer insights would be very important for your brand since they will make you understand the perspective of people you are marketing your product to. Research or access to consumer information to figure out the customer experience and any problems that they are going through and devise ways in which they can be resolved to secure a more sure brand Know your competition Good branding differentiates your products with the competitor’s products and has a place in the market for your brand that distinguishes it from the competitors in the market. To know this one has to first know who wants to be number one. Do competitor research to understand the current market branding trends. Understand what the consumer feels about the other brands and why they can be persuaded to switch to yours. An example could include better pricing, higher quantities, product quality, etc. These could form some of the blocks of your product branding strategy. Develop product personality What would branded products say if they could talk? What might they sound like, or feel like? It’s an aggregate of visuals, sounds, smells, textures, and associations. Design a mnemonic logo and tagline that express what it stands for. Branding your personality can help guide decisions regarding logos, color, packaging, and other details that consumers might use to pick out your brand’s products. Share your brand identity After you have specified how your brand’s product is to appear and work, you must start telling your brand story to your audience. You can start nurturing your marketing strategy using storytelling. You can leverage social media sites to interact with your customers. Share the values of the brand and brand history and what really distinct this brand. Your audience must be able to relate to your brand in order to trust you. In other words, provide a reason to consumers that they should like to buy your products more than others. Keep your product branding consistent ‘Consistency’ is the term of art for the strategy of product branding. Create a written style guide about how you should visualize your brand. Some common elements that your brand style guide should contain: – Size– Placement– Color palette– Core values– Imagery– Brand voice This same style should carry throughout your e-commerce presence, your customer service for that product, your business cards, and every marketplace, online or off, where the product is sold. Bring out an identity for the product effectively in your marketing and advertising. The more consistent you are, the more attention-grabbing and unforgettable your product will be-and the less time people will need to fall in love with your brand’s products. Product Branding V/S Company Branding Benefits of Product Branding Product branding gives a lot of benefits to the company, and customers start to recognize your brand and associate with your product. The 8 distinctive benefits of product branding: Product identity Business expansion Customer loyalty Eliminates competition Brand equity Influencer collaborations Enhances brand values Improves credibility and consistency 1. Product identity Product branding helps consumers to identify the difference between look-alike products. Effective product branding goes beyond the names and gives a holistic visual identity, which a consumer can resonate with on a

Threads is a new social media platform designed by Meta and launched officially on 5th July 2023. This platform is focused on text-based conversations instead of image-centric platforms. But can it compete with one of the biggest platforms Twitter ( ‘X’) which is already established on the Internet? Only time will tell. What is Meta Threads ? Threads is a platform Meta has launched to compete with Twitter (‘X’). This text-based app is created by Instagram, which lets users send and receive updates, have conversations, and look at the content published by others. Users can download threads on their Android or IOS devices and get access via Instagram login. Who uses Meta Threads ? Meta threads have nearly 100 Million users who use the app monthly. According to Mark Zuckerburg within 48 hours Threads gained 70 million users instantly due to its connectivity with Instagram. It is one of the largest growing platforms in the world which gained 1 million users in 1hr. According to a recent announcement, Threads have reached 200 million active users by August 2024. The top 10 accounts on Threads as of August 2024, are as follows Sr. no. Meta Threads Account Meta Threads Follower 1 Neymar 17.7 M 2 Selena Gomez 16.6 M 3 Kylie Jenner 14.6 M 4 Kim Kardashian 13.2 M 5 Jennifer Lopez 11 M 6 Shakira 9.6 M 7 Mr beast 9.2 M 8 Will Smith 9.1 M 9 Chloe Kardashian 8.9 M 10 Chris Hemsworth 7.9 M But threads aren’t just for celebrities; even brands like Spotify, Starbucks, and Netflix are using the app for marketing campaigns and promotional activities. Features of Meta Threads Threads is a platform designed for posting short-form content like microblogging. Despite its similarity with Twitter (X), it has some unique features that have attracted millions of users to date: Text posts up to 500 characters (in contrast, X/Twitter allows up to 280 characters) Video length up to 5 minutes Option to follow the same accounts you follow on Instagram A feed that includes content from your followed accounts and recommended content as well Algorithmically driven instead of showing the newest content first Ability to “mute” accounts rather than unfollowing, blocking, or restricting them Privacy settings to control who mentions you in a post Potential to choose who can reply to your posts Helps to minimize screen time, as a setting alert pops up if you’re browsing for a long time. Pros of Instagram Threads Getting Instant Following The main feature of threads is you automatically start to follow the accounts that you already follow on Instagram. Henninger notes, “Brands with large followings on Instagram instantly have larger followings on Threads, as most users sign up and select to follow all accounts that they were following on Instagram.” This becomes a huge advantage for heavily engaged brands to build their customer relationship on Threads as well. Boost In Views And Engagement When a new platform arrives, every brand should take advantage to increase views and engagement before some changes to its features are made. Boosting your engagement on threads now will help you in the future, and it doesn’t take much time for an app to shift algorithms. No need for Visual Content Threads is a text-focused platform, so you can easily keep your audiences engaged with easy conversations without prioritizing on posting pictures or videos. So content creation on Threads is currently less time-consuming, because it’s focused upon short content creation, instead of long or lengthy videos. In fact monthly active users (MAUs) on Threads 2024 is 175 million. Real time connections Meta threads fosters immediate interactions and community building. Users can respond quickly to comments, join a real time conversation on a buzzworthy topic and build new connections. Testing Ground for Brand Voice As Threads is focused on the textual nature of content, brands can experiment with a unique style and tone for their profile. Eventually it will help the brand to resonate with their audience with much presence of visual images or videos. Potential of Niche Customers Just like Twitter (X), Threads can also become a hub for specific interest groups. Brands can participate in relevant conversation, thus building a loyal fanbase for themselves. This can leverage community engagement. Cons of Threads Lack of Account Deletion Control Currently, Threads doesn’t allow its users to delete their accounts independently. If some user tries to do so, he/she needs to delete their linked Instagram account as well. Thus limiting user’s control and flexibility on their account. Additional Platform to Handle Threads have become a major challenge for content creators, brands, and social media platforms to create content for an additional platform. It is because you can’t just recycle your Instagram content on threads and use it. After all, your followers are likely to follow your page on both platforms and won’t be interested in seeing repetitive content. Hence it requires additional bandwidth and creativity while creating content for this platform as well. Absence of Reporting and Scheduling Features Threads doesn’t provide reporting and scheduling features yet, which becomes difficult for big brands who need to upload multiple posts a day. Also, it limits the engagement and performance metrics for your profile. Low Engagement Rates Threads is similar to Twitter and it is mostly likely to have a low engagement rate in the future. This is because in text-based social platforms, as soon as the trend or buzz fades away, the engagement of the brand profile also starts to diminish. No hashtags or direct messages Unlike Twitter, Threads doesn’t have that capability where users can see trending topics or hashtags on their feeds. Therefore, Twitter still holds its place intact for generating aggregate information and commentary on buzzworthy topics. Additionally, Threads doesn’t have the feature of direct messaging (DM) which becomes a barrier for brands to resolve customer service concerns. Meta Threads V/S Instagram Meta threads are just a small portion of Instagram and are developed by the same team, hence, it’s accessible to only

In today’s digital world, businesses constantly seek innovative ways to connect with customers. Whatsapp broadcast is emerging as a powerful tool to determine this goal. This tool is the perfect solution for engaging large groups of people into one big chat and facilitating customer engagement and loyalty. What’s the WhatsApp broadcast? Whatsapp broadcast is a vivid tool that allows you to send one single message to multiple contacts at once, without creating different group chats. Businesses can save their contact list and send the same message to that same group of customers easily. Recipients would receive those messages as one normal message on their chat tab. Their reply will appear as a usual one-to-one message, and won’t be sent to other people on the contact list. How is WhatsApp broadcast different from group chat? Broadcast communication refers to “ ONE-TO-MANY” and group chat communication refers to “MANY-TO-MANY”. An easy way to understand this is by email. Broadcast functionality is similar to the ‘BCC’ field of the email, in which recipients can’t see the other members, who have received the same email. And once they reply, it reaches only to the original sender. On the other hand, Group chat is similar to the “ TO” field of the email, in which recipients can see the names of all who have received the same email and every message is visible to all members of the group. What is Whatsapp Broadcast List? Whatsapp broadcast list is a feature that allows you to save a group of contacts and send them the same messages every time, without selecting each contact each time. This helps businesses to reach their target groups, by sharing engaging messages with a set of relevant customers. This saves time and effort for business organizations ensuring that any important contacts aren’t left while sending messages. Also, people who haven’t saved your business number in their contact list, won’t receive your messages. So you need to ask them to save the number, or they might ignore it thinking it is spam. How to Create a WhatsApp Broadcast List? Creating a WhatsApp broadcast list is very quick and easy. It gives a streamlined way for forwarding the same messages to multiple contacts and everyone receiving it in a personalized way. Also, Follow the steps given below: Creating a broadcast list on IOS Step 1: Select Chats, then Broadcast Lists, then New List. Step 2: Select the contacts you want to add to the Broadcast List. Step 3: Click Create. Creating a broadcast list on Android Step 1: Select More Options, then New Broadcast. Step 2: Select the contacts you want to add to the Broadcast List. Step 3: Click the green check mark. Steps to edit a Whatsapp Broadcast List Step 1: Open the broadcast list Step 2: Tap the 3 dots or ( ‘i’ icon ) at the top right Step 3: Select ‘Broadcasts list Info’ Step 4: Tap ‘Edit recipients’ Step 5: Add or remove contacts Step 6: Tap ‘Done’ Steps to delete a Whatsapp Broadcast List Step 1: Open the broadcast list – Go to your chats, and tap on the broadcast list you want to delete. Step 2: Access broadcast list info: Tap on the 3 dots (or ‘i’ icon) at the top right corner of the screen. Step 3: Delete the list: Select ‘delete broadcast list’ and confirm by tapping ‘delete’. How to select contacts for WhatsApp broadcasts? You have the complete freedom of choosing the contacts for the broadcast list. However, there are a few things you should keep in mind as a business person while selecting the right contacts as your loyal customers. Your customer’s previous purchasing history The preferences and interests of your customers. Your customer’s current position in the sales position. What can I use Whatsapp Broadcast List for? You can use the broadcast list for the following purposes: Advertise your special offers, discounts, and events Share coupon codes or vouchers Encourage customers to take part in events Announce new product launches Alert customers if you have restocked some items Apologize for any service disruptions Boost Engagement With These Whatsapp Broadcast Tips: Follow these tips to maximize your reach with WhatsApp broadcasts: To make sure that your messages are forwarded in a timely and relevant manner, use audience segmentation. Keep your messages short. Adopt a warm, friendly approach, and build your brand’s tonality. Always ensure to add a CTA (call to action) at the end of each message to encourage the audience to take further steps to boost your conversion rates. Train your customer support team well, so that they can give prompt replies to the queries of your broadcast message. You can also develop chatbots to foster the communication process with your customers. Things to avoid while working on Broadcast: Whatsapp is a secure messaging platform that protects its users from spam or unsolicited messages. Therefore be cautious of a few things while using broadcast to avoid dealing with WhatsApp ban. Don’t spam messages Don’t send too many messages at once, cause it can trigger Whatsapp security measures and flag your account doing some suspicious activity. If you’re sending promotional messages, then schedule your messages and mark your limitations for the day. Don’t broadcast from a brand-new account New accounts are under some supervision and scrutiny, hence start your work at a slow pace. Gradually once your account is established, start increasing the number of messages month by month. Avoid broadcast messages to Unknown contacts Most users are cautious of receiving messages from unknown contacts. Hence you need to determine your target audience and ensure to add them to your contact list. It’s also very important that the people you add to your list are aware of your business and have saved your number in their contacts. Then plan out on optimizing your promotional messages which you are going to forward to your community. Benefits of using Whatsapp Broadcast The benefits of WhatsApp can help you to reach multiple contacts at once,

Have you ever wondered why some of your content goes viral on all social media platforms and some disappear into the digital void? If yes, then Content Seeding can be a potent strategy to increase your social media visibility and engage a wider audience by optimizing your content. As Bill Gates said, “Content is king”. Let’s make your social media content top-notch. What is Content Seeding ? Content Seeding is a marketing strategy a brand uses to distribute its content across various channels. The content shared by the brand gets endorsed by shares and interactions which in turn helps the brand to get approval in the market. A brand uses this effective marketing tactic to share its content on the Internet which enhances the process of brand visibility. For example, a new sports shoe brand launches a new pair of running shoes on the market on their website. And then that product is endorsed by a famous sportsperson ( or a celebrity or influencer) which helps in the approval of the brand in the market. The goals of content seeding are as follows: Increases brand awareness Encouraging the audience to visit your main website Reaching to target audience Gives exposure and distribution Content seeding aids in doubling the advertising value of a brand. But for it, the brand must make creative, relevant, and specific content for each social media platform. For example: For example, if you have launched a new hair care product brand then you need to post long video tutorials on YouTube and catchy snapshot videos on Instagram reels using trending audio. Hence through content seeding, you can distribute your content to the target audience via an omnichannel journey, instead of making them pass through multiple hoops. What is Influencer Seeding? Influencer seeding is a casual approach to the traditional seeding that involves contracts and payments. It’s a strategy wherein brands often send their free products to influencers in the hope that they will organically share their experiences with them. Compared to paid partnerships it is a cost effective option.This also helps in organically increasing the brand reach due to industry leaders promoting your products to their audiences. But this also doesn’t mean that you need to approach big influencers for this. Even micro influencers with 10000 – 50000 followers have the potential to promote your brand, as even they have a loyal fanbase. Micro influencers can be an authentic advantage for your brand when you’re looking for a niche target audience. Types of Content Seeding There are 2 types of content seeding depending on the distribution channel. They are as follows: Simple Seeding: Simple seeding is a former type of seeding that is fossil-like and outdated. It involves writing blogs on a brand’s website or social media platforms. This type of seeding is quite cheap, but the content you deliver must be of high quality, to be fruitful. Hence, ensure to come up with an optimized content strategy. If needed AI blog writers or tools to ensure that there are no spelling or grammatical mistakes. But to make your brand viral, this seeding won’t be very effective. To get viral you need to use advanced seeding techniques. Advanced Seeding: Advanced seeding is the current form of seeding wherein a brand creates a lot of content and distributes it across various platforms. The content can be in the form of text, images, infographics, blogs, videos, articles, etc. and then it can distributed to multiple places over the internet through: Social media groups Forums Websites Organizations Influencers Therefore, advanced seeding is more expensive and the brand needs to put more effort into creating content. But, the more content is shared, the more chances to increase brand visibility and engage an audience. The Benefits Of Content Seeding Increasing Website Traffic When you work on content seeding, you spend a good amount of time and effort to create something. Thus, it aids in generating more traffic to your website because you’ve taken the time to promote your content to relevant target audiences. For example, if you’re a fashion brand, then your content would revolve around the latest fashion, dressing sense, etc. If you post your content on fashion-related groups on Facebook, you can acquire web traffic through one roof. Social media platforms are the ones that are most used by people on the internet. In today’s generation a lot of users use social media to explore new brands. People scroll through, see your brand page, and visit your site. Moreover, they can be classified into organic traffic for your brand website. Social media engagement is just one part of a content-seeding strategy to generate website traffic. Promotion of online business directories also enhances website traffic and increases SEO optimization. Enhancing Brand Reputation Content seeding enhances brand visibility and shareability. People tend to share content with their followers only when they find it engaging and relevant. Therefore, if your brand consistently produces high-quality content and makes the audience understand that your content is reliable, then you will reach an authoritative position in the industry. Leads to more conversions rates Content seeding helps to increase conversion rates. Conversion rates mean that the visitor took the desired action to visit your website after seeing an Ad or post of your brand. For example: If you post a tweet about new arrivals in your brand giving a website link, hence it encourages people to check your site. Thus who do, become your conversions? Higher conversion rates help people to interact with your brand, and purchase more products, thus increasing your consumer network. Content seeding helps you drive highly qualified leads to your website. This is done by focusing on 1 specific audience group. Highly qualified leads are the ones who make the most purchases from your brand. So, let’s assume if they don’t purchase from you now, you can still make them your future customers by attracting them through email marketing campaigns. Boost in followers Content seeding is very important for social media platforms.

Social Media Image Size Guide For All Platforms for 2025 Your social media posts are the most crucial for creating brand awareness. According to a report, 60% of brands use photos and videos extensively as their social media marketing strategies. But before starting to post, you should know that every platform has guidelines and rules that are of different sizes. For all the major social media platforms, let’s look at an extensive guide on image guiding. Social Media Size Guide for major social media platforms CATEGORY INSTAGRAM FACEBOOK LINKEDIN TWITTER PROFILE PHOTO 320 x 320 px 196 x 196 px 400 x 400 px 400 x 400 px COVER PHOTO N/A 851 x 315 px 1128 x 191 px 1500 x 500 px LANDSCAPE 1080 x 566 px 1200 x 630 px 1200 x 627 px 1600 x 900 px PORTRAIT 1080 x 1350 px 1080 x 1350 px 1080 x 1350 px 1080 x 1350 px SQUARE 1080 x 1080 px 1080 x 1080 px 1080 x 1080 px 1080 x 1080 px Instagram image guide Instagram is one of the best platforms to post your creative visuals. It’s one loved by both customers and brands. This platform has one of the wonderful features, which enables sharing creative reels and photos which enhances the visual storytelling opportunity for every brand. Also, it is leading among all social media platforms, because of bringing new features like Instagram stories and broadcast channels which is a new space to explore. In Instagram creating a well-crafted profile is very important. Especially for brands to design a theme and a color palette for all posts. After that’s done, then you can bring in a variety of posts in different formats – Feed posts, stories, reels, carousels, etc. and see what works best for your brand and keeps your followers engaged. Instagram profile photo Recommended image size: 320 x 320 pixels. ( Although according to mobile it displays at 110 x 110 pixels). Instagram profile photos are displayed in a circle, so be careful to put your subject in the center so that it doesn’t get cropped from the edges. Instagram Feed Posts While posting anything on your Instagram feed you will have options of several formats, but you need to select which one best suits your content. Also while choosing to prioritize mobile audience first, it’s important to optimize the posts according to mobile users’ interface as most people open the Instagram App on their smartphones. Recommended image sizes: Portrait: 1080 x 1350 pixels with an aspect ratio of 4:5. Square: 1080 x 1080 pixels with an aspect ratio of 1:1. Landscape: 1080 x 566 pixels with an aspect ratio of 1.91:1. Instagram supports image aspect ratios between 1.91:1 and 4:5. It is advised that you should post photos with a width of 1080 pixels and a height of 566 to 1350 pixels, depending on the desired aspect ratio you’re looking for high-quality results. Instagram crops out the photos if you post them at a higher resolution than this or expands the image if it’s of a lower resolution than this. Your photo displays at 161 x 161 px after you post it on your Instagram feed.You can also post a maximum of 10 images as an Instagram carousel post. Instagram Stories Even though Instagram stories don’t last long for a long period in your profile, it’s still important to put an effort into designing them. It should be attractive and creative enough so that your followers like it while viewing your story. It’s in vertical format so your aspect ratio dimension should be 9:16. Recommended image size: 1080 x 1920 pixels. The minimum resolution is 600 x 1067 pixels, so it is recommended to keep your posts above this resolution. The maximum file size for Instagram stories is 4GB. Instagram Reels Instagram reels have the same aspect ratio and sizes as Instagram stories. Recommended image size: 1080 x 1920 pixels and aspect ratio 9:16. Your reels are cropped down to a 4:5 ratio in the home feed and a 1:1 square image in the profile feed. Therefore, important things should be always placed at the center so that it doesn’t appear odd in your profile feed. Facebook image guide Facebook is one of the biggest social media platforms globally, it is proven to be one of the potent means of engaging and connecting modern-day users. Additionally, it’s an excellent visual platform where you can showcase your brand and use engaging photos and videos to convey real-time stories. The kind of photos you post on your Facebook feed or stories show how you portray your brand to the world. Thus make sure your images posted are at par in your profile. Facebook profile photo Recommended image size: 196 x 196 px The Facebook profile photo appears in a circle shape, so it’s necessary to ensure to keep your subject’s image inside the “safe zones” so that nothing is cropped out. According to different devices, display size varies. For desktop, it displays at 176 x 176 pixels. For smartphones, it displays at 196 x 196 pixels. For most feature phones, it displays at 36 x 36 pixels. A PNG file is considered best if your profile picture is a text or a logo representing your brand. Facebook cover photo The cover photo should be more creative than a profile photo as it is larger. However, the image might appear stretched if you don’t use the correct resolution. Recommended image size: 851 x 315 pixels for best output. But you can also use a minimum of 400 px wide and 150 px tall. According to different devices, display size varies. For desktop, it displays at 820 x 312 pixels. For smartphones, it displays at 640 x 360 pixels. A PNG file will give the best results if the cover photo includes a logo or text. Less than 100 kilobytes of sRGB JPEG image will be the best type that will load your cover photo the

It is every brand’s dream to have a loyal customer base that not only makes repeat purchases but also promotes their brand. Understanding types of customer loyalty can facilitate the nurturing of deep relationships with clients and the creation of a sustainable brand. As Bill Price said,” Smart companies have realized that Customer Loyalty is the biggest sales and marketing tool that they have.” What is Customer Loyalty? Customer loyalty means a customer’s inclination to do business and collaborate with a company regularly. It’s a willing decision of the customer to buy from the same brand repeatedly. This is mainly due to the customer having a pleasant experience, satisfied and fulfilled with a product or service,or the final value that customer got from the transaction. In more simple terms, the customer is beyond simply satisfied with the products. It’s about the feeling of belonging, loyalty, and connection the customer feels with the brand. This usually happens: Provides an amazing client service Provides personalized customer experience Meets regular expectations of the client When the brand fulfills its commitments consistently Loyal customers are the ones who do more than just return time and again. They also promote the brand and encourage others to make purchases from it. As a result, organizations that want to expand and grow in today’s market should focus on generating a loyal customer base. Types of Customer Loyalty There are different types of loyal customers out there. 1. Transactional Loyalty Transactional loyalty means a potent tool for retaining your customers from time to time. This type of loyalty is offered to the customers by providing them discounts or special offers. This loyalty can be offered via various channels like in store purchases, subscriptions,online purchases through apps, third party retailers ( code scan, receipt uploads). Incentive-driven: Customers who frequently come back to your brand are attracted by special offers, discounts, or reward programs. Short-term focus: Customers who are attracted for short periods of special offers rather than building long-term brand connections. They can easily switch brands if they get a better deal or better bargain elsewhere. 2. Emotional Loyalty Emotional loyalty means a powerful tool to build a deep relationship between brand and consumer. Customers grow emotionally attached to your brand because of shared trust and values. Analyzing the emotional loyalty of your customer base can guide you to build loyalty marketing strategies and enhance your bond with customers. Strong connection: Customers form a personal link or feel a connection with a brand due to a pleasant customer experience. Brand Loyalty and Advocacy: Customers who are emotionally devoted to your brand are more inclined towards suggesting your brand to others. Resistant towards competitors: Customers are less likely to get swayed away by competitors’ offers because they have an emotional attachment to your brand. 3. Behavioural Loyalty Behavioral loyalty is a key concept where customers purchase the products from your brand because of their habit. These customers don’t have any specific preferences for a brand. It’s just mere repetitive purchase behavior without any psychological considerations made by the customer. Constant Purchases: Customers get habituated with the brand and make purchases regularly often because of convenience and trust. Low Switching Costs: They might switch if another brand provides them with a better experience or greater convenience at lower costs. Minimal Emotional Investment: Their loyalty is driven completely out of habit and not because of emotional connections. 4. Cognitive Loyalty Cognitive loyalty is the most basic loyalty where the customers make rational purchases on the basis of price, quantity, convenience, quality, availability, etc. These customers are not emotionally attached to your brand, and can switch to other options where they find a better deal. Rational Choice: Customers believe that the brand offers the best value, quality, or service. Informed decisions: They choose a brand after careful consideration and assessment, and making deep dive comparisons with alternatives. Less emotionally driven: They have a more logical mindset rather than being emotionally resonated. 5. Attitudinal Loyalty Attitudinal loyalty means that a customer is deeply committed to your brand. These customers are constant supporters of your brand and keep on making repeat purchase. They enhance the brand value and associate themselves with the products of the brand. Also with the advent of social media, attitudinal loyal customers can show their satisfaction or resentment levels towards your brand. Positive perception: Customers have favorable opinions toward your brand and prefer it over others. Willingness to pay more: They may choose a premium quality brand thinking that higher priced products will be of superior quality. Supportive potential: They are most likely to speak positively about the brand and give recommendations to others as well. 6. Situational Loyalty Situational loyalty means a loyalty where customers don’t have a choice but to buy a specific product from a brand. It’s a form of short term loyalty where the customers can switch the brand with their changing situations and wherein they find a better alternative. Context-dependent: Specific situations like location, and availability are major factors that can affect customer loyalty. Temporary loyalty: Customers may only remain loyal till the time conditions are favorable and the brand is meeting their expectations. Easily changeable: The loyalty of the customer is altered if there is some new condition in the market or moving to a new location-like circumstance occurs. Examples of 6 types of customer Loyalty Following are the examples for each type of customer loyalty: Transactional Loyalty A customer keeps on buying the same monthly plan of a web show streaming app as he is frequently getting discounts and special cashback offers from it. Emotional Loyalty The customer always uses the same AI platform because he has made the same memories while coding and building that AI platform. Behavioural Loyalty A customer always uses the same payment gateway instead of trying others because he finds it convenient to use. Cognitive Loyalty An enterprise is always purchasing services from the same customer service company as they find their team provides them with the best

Whenever you prepare for a big game, you always analyze your competitor, be it’s strengths or weaknesses. Same analysis should be conducted for planning your brand strategy. Competitor analysis is an in-depth analysis of the market positioning of your brand and your competitor. It helps you to evaluate business development ideas, and prepare a growth strategy. As said by Jack Ma, “You should learn from your competitor but never copy. Copy and you die”.Hence the only competitive advantage is the ability of your brand to learn faster than your competition. What is competitive analysis? Competitive analysis is a process of gathering information on the products, services and marketing strategies of your rival brands – i.e. the competitors of your brand in the same industry. This analysis helps brands to find out their advantages and disadvantages and prepare a strong marketing strategy to grow and thrive towards success. This helps in enhancing your judgments and also to comprehend the market environment and positioning yourself in the industry. Why is Competitive Analysis Important? Competitive analysis is important because it provides you with an opportunity to build concrete strategy for your brand and eliminates guesswork. The following are the reasons for performing a competitive analysis : Identifying market gaps Competitive analysis helps you identify market gaps, stay relevant to current trends and shifts, and plan your marketing strategies accordingly. It helps in identifying those market gaps that your brand can analyze and invest their capital, resulting in new potential for development and innovation in your brand, and uncovering new opportunities. Informed Strategic planning Analyzing competitor’s strengths and weaknesses helps you to judge your brand strategy thus increasing the chances of success. Improves Differentiation When you know what your competitors are providing to their customers, it would be easier to find a differentiator between your competitor’s brand’s product and services, facilitating the success of your brand by giving a compelling reason to your customers to buy your products and services. Improved Marketing Strategy By understanding your competitor’s market strategy, you may be able to improve your tactics and retain your customers and clients for a long time. Lessening your risk A good competitive analysis aids in analyzing the anticipated risks for future competitor threats, allowing you to manage your upcoming problems and in turn decreasing the business risks proactively. What is competitive market research? Competitive market research is an in-depth form of research of the market parameters and your target customers that would differentiate your product offerings from those of your competitors. It is an essential operation that extends beyond just comparing your products and services with your competitors. A deep dive research into the market not only helps to find distinguishers but also to capitalize and invest in them. It also helps in laying a foundation for the sales and marketing plan that would genuinely differentiate your brand from the industry. Factors to consider in Competitive analysis Before diving into the steps of competitive analysis it’s important to consider a few factors that you should include while identifying a brand as your competitor: A brief of the company An overview of the company – including its location, target market, and target customers. Analysis A breakdown of what your competitor sells and how it compares to your brand. Pricing and Positioning A comparison of prices between your brand and your competitors and a review of their core mission to see how they position themselves within the market. Customer Feedback Research the compilation of customer reviews and feedback as to what they think of the brand. The importance of competitive analysis in marketing A thorough analysis of your competitor’s plan can help you identify their product offerings, mission and vision statements, target markets, marketing techniques, and many more. You might even discover new competitors who earlier you didn’t know existed in the market. Refining targeting and positioning Through competitive analysis, you can understand who your competitors are targeting in the market and how they position their products, which can in turn help you to better define your target markets and position your products. Improves customer insights Researching your competitors helps you to understand your customer’s buying habits and preferences, which can then help you to prepare your marketing strategies. Optimizing Pricing strategy Understanding your competitor’s pricing can enable you to set competitive prices for your product and services by attracting more customers by offering them lucrative deals and remaining profitable in the business as well. Improves Campaigning efficiency You can take inspiration from the marketing campaigns of your competitors and adapt from their best practices resulting in curating better market campaigns. Improves brand differentiation Competitive analysis helps you to stand out in the marketplace by uncovering your unique selling points and highlighting them while you market your brand. Increases Market Share By staying ahead of your competitors through constant analysis you can easily respond to rapid developments and capitalize on good opportunities, resulting in increased market share. How to conduct a competitive analysis in 6 steps? Competitive analysis is conducted to understand the unique selling points of your brand and how you stand out from others in the industry. Let’s see the following steps to understand your brand positioning in the market. Identify your competitors Analyze direct and indirect competitors for your brand. ( Direct competitors are those offering similar products and services ), (Indirect competitors who provide alternative solutions to the same problem). To curate a complete list, research industry publications, client comments, customer feedback, online searches, etc. For example: If you are a coffee shop your direct competitors would be other coffee shops and indirect competitors would be cafes, fast food chains, convenience stores, and restaurants that also sell coffee as well in their menus. Determine the Target Markets Examine the demographics and psychographics of your competitors and customers. Analyze the commercials, marketing materials, customer feedback, and reviews of your competitors to understand and figure out who they are targeting. Similarly research about the age, gender, income (demographics) and lifestyle, interests, and

In today’s dynamic world, a good brand can be considered a critical asset for any business. A brand is generally a group of mental symbols associated with the organisation, the products it offers, its personality, and its promise. Since a brand definition is an important aspect of a market strategy, a business must engage in a brand audit from time to time to ensure that a brand’s appeal, value proposition, and performance are not waning. It is beneficial to move through this process, as it helps to reveal the current state of the brand and what can be done for its enhancement. Understanding will involve looking at what a brand audit is, why it is necessary, and the techniques through which it can be done. What Is a Brand Audit? A brand audit assesses how effectively a brand works and how effective its messaging is compared to competitors. It aids in the collection of data to validate or alter the brand strategy, ensuring that it is consistent with the company’s aims and the expectations of its customers. Components of a brand audit: A brand audit generally includes the following components: 1. Brand Identity:  Discussion and analysis of visual aspects including logos and colours, typefaces, and visuals used in the brand. 2. Brand Positioning:  Brand positioning and its fit with the market and its customers, including elements of the brand’s extended marketing communication strategy. 3. Brand Communications:  Auditing of all earlier communication that includes advertising, social media platforms, and interaction with customers. 4. Customer Feedback:  Collecting information from different sources of customers, including customer feedback, ratings, and activities on social media platforms, to determine their impressions and encounters with the organisation. 5. Competitive Analysis:  Benchmark analysis to look at the competitive advantages, disadvantages, challenges, and threats that the brand has vis-à-vis its rivals. Why conduct a brand audit? Conducting a brand audit offers numerous benefits that can significantly impact a company’s success, including: 1. Identifying strengths and weaknesses:  Such a perception enables making tactical changes because brands’ owners learn what facets are beneficial and in which areas the brand could be better. 2. Understanding Market Position: A brand audit is a useful way of determining how the brand is viewed by the collective market and how it stands in comparison to other businesses. 3. Enhancing Brand Strategy:  Brand auditing in areas such as brand identity, brand positioning, and brand associations can help companies improve on what they are already doing and address areas that need improvement if they are going to meet the objectives of the company as well as the expectations of consumers. 4. Effective Customer Insights Utilising these insights enables more effective targeting of areas such as product development, service delivery, and advertising that resonates directly with the customer. 5. Consistent Branding and Communication Another is to make all the communication on behalf of the brand uphold the agreed branding and be consistent with the agreed brand personality and values, keeping the branding intact. 8 Steps to Conduct a Brand Audit Brand auditing is a step-by-step process in which each brand audit is aimed at obtaining specific information about certain aspects of the brand. Here’s a complete guide to conducting a brand audit:  Step 1: Define Objectives and Scope When approaching the subject of the audit, one must consider the definition of the goals in advance. The purpose of the audit and what is expected to be accomplished play a substantive role in the determination of the audit. Set clear goals:  Identify the main objectives of the audit, whether to support rebranding activities, develop a new product, enhance activity with the customers, or gain insights regarding market perception. Determine Scope:  Determine if the audit is going to be all-encompassing about the brand or if it is going to be limited to areas such as the websites, clarification of the customer care department, individual products, etc. Stating certain boundaries is therefore helpful in creating a list of working priorities. Step 2: Gather Brand Materials Gathering all documentation concerning the brand allows for significant improvements to be made since one can see how the brand has become misplaced or distorted. Marketing Collateral: Collect printed flyers, newspaper ads, social media posts, and various printed materials like brochures or websites. These aspects shed light on how this brand delivers its message to the masses. Brand Guidelines:  Gather logos and colour palettes used for packaging, typography, and other graphic materials. In each of these cases, consistency is important so that the overall branding of the college is not confusing to the target audiences. Internal Documents:  examine the mission statement, vision, and values, along with any intracompany messages regarding the brand. Such documents aid in comprehending branding strategies and brand essentials. Step 3: Analyse Brand Identity Verifying the brand identity highlights the fact that the conceptual image of a brand is related to the mission, vision, and values of the company. Visual Identity: Analyse the logo, the colours used, the typography, and/or other graphic characteristics of the images. This should be well maintained to ensure that they are in harmony and have a good reflection of the personality of the brand. Brand Voice: Evaluate the communication strategy, taking into account the content, tone, and style. Ensure that the colours used are matching and in harmony, and that this defines the brand personality being projected. Brand Story: Make the purpose of the brand story infinitely fascinating, credible, and relevant to the target market. A brand story is key to shaping emotion-focused communication and cultivating an emotional bond with the customer. Step 4: Assess Brand Positioning Analysing the brand’s position in the market informs us about the competitive advantage that is gained. Unique Selling Proposition (USP): Interpret the unique selling proposition and find out what the brand offers that the competitors do not. A clear and unique competitive advantage is quite important when it comes to the concept of USP. Market Position: Understand how the brand position is about competitors. The position of a company in

Top 25 Couple Influencers In India to Follow in 2025 In 2025, a new wave of influencers takes the lead and mesmerize millions with their stories and enchanting chemistry. Known as couple influencers, these dynamic duos bring a new wave in online content creation, taking viewers along with them in day-to-day activities down to the grandest celebrations of their lives. These social media powerhouses would have to be the ultimate source of inspiration when it comes to looking for real connections in the digital age. Let’s go through the beautiful love stories and everyday adventures of India’s top 25 couple influencers, giving us a glimpse into their lives that redefine modern relationships and inspire us all. Here is the list of top 25 couple influencers in India: Sr No. Name Instagram ID Number of Followers 1 Komal Pandey &  Siddharth Batra komalpandeyofficial siddharth93batra 1.8 M  267K 2 Niyati Mavinkurve & Abhimanyu Singh somethingniyu  abhiandniyu 31.9K 2.8M 3 Ritu Rathe &  Gaurav Taneja riturathee  taneja.gaurav 1.6M 3.7M 4 Dolly Singh &  Manu Chaturvedi dollysingh  manuchaturvedi 1.6M  30.6K 5 Daizy Batra &  Ankit Arora daizy_batra arora_ankit_ the.vogue.vanity 140K  31.3K  444k 6 Mrunal Panchal &  Anirudh Sharma mrunu anirudhh_sharma 5.4M  1.5M 7 Neetu Bisht &  Lakhan Rawat iam_neetubisht_  lakhan_999 4.6M 2.1M 8 Nagma Mirajkar &  Awez Darbar nagmamirajkar  awez_darbar 8.1M 31.7M 9 Prajakta Koli &  Vrishank Khanal mostlysane  vrishankkhanal 8M 97.1K 10 Unnati Malharkar & Manav Chhabra unnati_m mr.mnv 997K 1.7M 11 Ayush Mehra &  Aashna Vijay ayush007  aashna02 1.1M 94.2M 12 Nita Shilimkar & Gurdeep Rai nita_shilimkar grai7 12.3M 1.2M 13 Diksha Rawat &  Vishnu Kaushal diksharawat22 thevishnukaushal 251K 2.2M 14 Shanice Shrestha &  Nikhil Sharma  shaniceshrestha  nikkkhil 717K 1.4M 15 Sakshi Sindwani &  Raghav Arora stylemeupwithsakshi raghavarora1 656K 4,390 16 Kishwer Merchant & Suyyash Rai kishwersmerchantt suyyashrai 1.7M 1.2M 17 Pooja & Karan Bafna poojakaranbafna karanbafna 754K 17K 18 Savi &Vid bruisedpassports bruisedpassports_home 1.2M 38.2K 19 Pallavi Yadav &  Vyomesh Koul pallaviyadav_ vyomesh_koul 171K 287K 20 Vaishali & Anand vaishali_and_anand 729K 21 Swati Monga &  Rajat Sharma swatimonga_ iamrajatsharma 854K 1.2M 22 Shriya Jain &  Rishav Jain iamshriyajain rishavjain1704 964K 3887 23 Aashna Hegde &  Aditya Kumar aashnahegde  addykumar 1M 313K 24 Steffi Kingham &  Mohit Hiranandani steffikingham  mohit_hiranandani93 162K 480K 25 Anoosha & Saurabh chandukibiwi  jodianoorabh 89.2K 907K 1. Komal Pandey & Siddharth Batra View this post on Instagram A post shared by Komal Pandey (@komalpandeyofficial) Komal Pandey – komalpandeyofficial Siddharth Batra – siddharth93batra Siddharth Batra and Komal Pandey are prominent figures in the Indian fashion industry, respected for their distinct looks and powerful personality. Together, Siddharth’s sophisticated elegance and Komal’s bold fashion choices captivate a large following and create trends on social media. They actively support inclusivity and body positivity in addition to their influence in fashion which builds strong relationships with their audience through relatable content and real-world stories. Komal and Siddharth are prime examples of how couple influencers are changing in the modern digital era through authentic storytelling and engaging content. 2. Niyati Mavinkurve & Abhimanyu Singh View this post on Instagram A post shared by Abhi&Niyu | Following Love 🇮🇳 (@abhiandniyu) Niyati Mavinkurve – somethingniyu  Abhi and Niyu  – abhiandniyu Abhi and Niyu are notable figures in the digital sphere due to their goal of spreading love, happiness, and well-being among their followers. They make use of creative contents that inform viewers about current scenarios as well as draws attention to matters like saving the environment and fighting for fairness in society. By creating insightful films and advocacy campaigns they encourage conversations that go unheard in the media while at the same time giving rise to tangible actions. In this era of digitization, Abhi & Niyu have distinguished themselves by their dedication to making a difference through their digital platforms, with others being motivated on the path by their authenticity.  3. Ritu Rathe & Gaurav Taneja View this post on Instagram A post shared by Ritu Rathee Taneja (@riturathee) Ritu Rathe – riturathee Gaurav Taneja –  taneja.gaurav With respectfulness, humour, and undeniable chemistry, Ritu Rathee and Gaurav Taneja behind the viral YouTube video Flying Beast have won hearts. Starting from “Smart Jodi,” they now have interesting family vacations, and health and lifestyle content.  Fitness guru Gaurav inspires his “Flying Beast” videos while his spouse Ritu enhances elegance via her travels and fashion tips. Together, they manage their jobs, workouts as well as duties towards their kids with authentic content about themselves encouraging people to stay dedicated and live purposefully.  4. Dolly Singh & Manu Chaturvedi View this post on Instagram A post shared by Manu Chaturvedi (@manuchaturvedi) Dolly Singh – dollysingh  Manu Chaturvedi – manuchaturvedi    Dolly Singh, is a well-known social media influencer famous for her sense of style and comic ability, making people happy with her contagious laugh. She has a fan base of 1.6 million followers on Instagram with her work in Modern Love Mumbai and debut at the Cannes Film Festival 2023 she has now become a renowned name nationwide. In addition to her amusing pranks, she tells a touching love story that has inspired many people as a couple.  She and her partner Manu, who have two gorgeous dogs and enjoy big pillow fights, entertain their audience with their blissful blend of love, laughter, and fuzzy companionship. The lovely couple often posts mushy pictures and lovely videos from dinner dates and vacations. It was in 2020 when Dolly and Manu made their relationship official and their fans are anxiously waiting to see them take the plunge 5. Daizy Batra & Ankit Arora View this post on Instagram A post shared by Daizyyyy (@daizy_batra) Daizy Batra – daizy_batra Ankit Vora – arora_ankit_ The Vogue Vanity – the.vogue.vanity The dynamic couple influencer team of Daizy and Ankit, also known as The Vogue Vanity, captivates their audience with charm, originality, and genuineness. They have set new couple goals with their exclusive lifestyle and fashion content they showcase their romance and love with an added sense of beauty. Their shared passion for fashion, travel,

What is Brand Repositioning & How to Do It? [Complete Guide] Table of Contents Building a brand is one thing, but being able to hold your target audience’s attention regularly is another. In today’s world of business, staying relevant comes along with creating an appeal to your target audience. This is finally the point where brand repositioning sets in. Brand repositioning is the act of changing how a brand is positioned in the mind of the customer. It is not just a logo modification or slogan change but a complete rethinking of the image in consumers’ minds. Think of brand repositioning as a makeover for your brand. Just as a personal makeover gives one confidence and appeal, brand repositioning de facto revives a brand—making it more attractive and competitive. It usually becomes necessary when a brand is to reach a new market, adapt to changing market conditions, or differentiate itself from its competitors. Let’s take you through the basics of brand repositioning: why it’s important, what some of the signs are that your brand may need repositioning, and the steps involved in the successful repositioning of a brand. Let’s understand, whether you are a business person or marketer of sorts, the things you need to learn to understand and execute well-done repositioning. What is Brand Repositioning? Brand Repositioning is the process of changing the brand’s perception in the minds of the target audience. It refreshes the image and message associated with that brand and its overall market positioning to meet new customer needs, changes in market conditions, or new goals the company may have set. This makes a brand more relevant and appealing to consumers. For example, a company may change the logo, modify the adverts, or introduce new products to change public perception and become more attractive to other different or more extensive markets. Repositioning is done to renew the brand’s identity and make it more competitive in the marketplace. The Difference Between Brand Repositioning and Rebranding Brand Repositioning refers to a change in the way people think about the brand. It retains the same brand name and logo by using such a technique that may include another marketing message, series of products offered, or targeting. You could say it is like telling a new story about the same brand to attract new customers or just keep up with the market trends. Rebranding refers to a greater degree of change. It means the creation of a new brand identity, which includes a new name, logo design, and image. In other words, it is giving your brand a completely new look to start things anew; more often than not, this is because the old brand doesn’t work that well or the company is taking a different direction. Importance of Brand Repositioning Brand repositioning may include a change in image, message, or products and services offered by a brand. This makes it important to do a brand repositioning to get a wider audience, differentiate from the competition, and stay relevant in the industry. Here is why it is important to do this over a certain period with a live example that will help you understand the need to do brand repositioning.  1) Adapting to Market Changes Markets are dynamic. Consumer tastes, technology, and competitive landscapes do change. Brand repositioning permits a company to adapt to these changes so that the firm remains relevant. Provided that a brand is not completely up-to-date, at some point in time, it risks losing its customer base through irrelevance. Example: Nokia was one of the biggest cell phone manufacturers somewhere, but it could not keep up when smartphones entered the market. Now, having teamed up with Microsoft in developing Windows phones, it is fighting back to regain the company’s lost positions. Though challenging, this repositioning was very important if one were to adjust to the changes brought in by the smartphone era. 2) Attracting a New Audience Customer demographics change with markets, and repositioning a brand can again attract another segment of customers whom it had not served before. This is very important in those situations where the existing customer base of this brand is either shrinking or getting older. Example: Cheap Mexican food, new ad campaigns cropped up for Taco Bell to make it a youth lifestyle brand. This repositioning worked miracles in targeting a new, youth customers group for Taco Bell and greatly boosted its sales. 3) Differentiation from Competitors In crowded markets, differentiation is foremost to be different from the competitors. Brand repositioning lets a brand add special features and advantages that make it much more charming compared with its competitors. This differentiation could very well be a key differentiator. Example: McDonald’s changed its position to become more health and sustainability-oriented. With the addition of salads, fruits, and low-calorie meals, and the drive toward sourcing sustainability, McDonald’s found a place in fast food and attracted a healthy client base while increasing its brand image.  When Should You Consider Brand Repositioning? You should consider brand repositioning when you need to change how people see your brand without creating a completely new identity. Here are some key situations when repositioning might be necessary. Market changes: If the market evolves, and your brand does not fit, you may need to reposition to stay relevant. For example, if customers become more concerned about eco-friendly products, the brand will have to reposition itself for sustainability. Change in Target audience: If your existing audience is changing or you are interested in moving to another, then repositioning can be most helpful. For instance, if you have been building your brand on young adults but find your product more interesting to older consumers now, adapt your messaging and products to cater to them. Competition: If your competitors are doing better than you or have better products, then repositioning is the way to set your brand name apart. Emphasize that which is uniquely yours or increase your value proposition, and you will attract many customers. Negative Conception: In those cases where

What is the Importance of Branding in Business Growth? [2024] In the ever-changing market environment, branding can be regarded as one of the essential tenets of growth and progress in the business world. Consequently, with the growth of the internet and, more so, the advance in the adoption of more advanced technology in all industries, competition has increased greatly, and this makes the brand even more crucial. In this article, the author will try to discuss the importance of branding in the growth of the business and how it affects the perception of consumers, positioning in the market, and sustainability of the business and its products and services. Understanding Branding What is branding? Branding is the marketing communications and public relations that involve symbols such as the business or company logos, colours, and messages in the current business setting. It includes the image, message, and communication of a company, as well as the opinions, feelings, and actions that the company wants to stir in the customers. Components of a Strong Bond 1. Logo and Visual Identity:  The way all the graphic details, such as the logo, colours, and fonts, give the brand a familiar appearance. 2. Brand Voice and Messaging:  Specific to the brand, the voice encompasses the formality and writing style that characterise a brand and the messages it speaks. 3. Brand Promise:  The pledge that a brand organises for customers; a statement that communicates a brand’s operational scope to its consumers in terms of what to expect from its goods or services. 4. Brand Experience:  The total of total image of the brand based on these factors, starting from the initial meeting and up to the end communication with the customer. The Importance of Branding in Consumer Perception Building Trust and Credibility Brand reinforcement makes buyers place their confidence and belief in their products. Customers trust familiar logos, and when they see a company’s logo several times, it helps brand itself as a professional company, so the buyer would have to choose the familiar logo rather than a new one. Rodgers and Sheldon state that trust is especially important in those industries where buying decisions imply serious stakes, felt either emotionally or financially, and this applies to the fields of medicine, finance, and luxury goods. Differentiation in a Crowded Market Brand identity: In today’s world of competition, branding has emerged as one of the important dimensions where companies secure competitive advantages. A well-constructed brand image is crucial for supporting the overall business position and stressing the peculiarities of its position in the existing market. ” It becomes necessary in an environment where customers have numerous options to purchase and use products. Emotional Connection and Customer Loyalty Brand management has been described as the art of forming a bond that goes beyond the logical, where clients become loyal and remain committed in the long term. Brands that appeal to the audience’s emotions, separate them from other products and make them crave their next favourite product help to create loyal customers. Emotional branding leverages touching consumers’ sentiments, their joy, and what they hold as sacred, thus making them feel wanted by the brand. Branding and its Asissatance in Establishing and Maintaining Market Positioning Establishing a Clear Market Position Brand development provides the basis for occupying its niche by creating a recognisable image and positioning on the market. Through identification of the target market, speciality, and strengths of the company, one can search for a speciality in the present market. It also helps in the marketing strategy because there is no confusion about a company’s strategic aim when marketing its products. Enhancing Brand Equity Brand equity can be defined as the advantage or added value associated with a brand. A brand that has been established in the market and has a high level of equity can be priced at a high level, while customers will show loyalty and the company is likely to have better market share. It helps in branding or marketing endeavours, as branding is the process through which brand equity is created and sustained by delivering value propositions and sustaining positive customer experiences. Facilitating Market Expansion With a strong brand, it becomes easy for one to expand the market and venture into segments previously deemed untouchable. Brand equity can also allow brand extenders to introduce new product or service lines more effectively, go to new locations, or appeal to new customer segments. The above put into practice indicates that brand recognition is an essential aspect of building a strong brand that will support expansion measures. Branding and its Impact on Business Performance Impact on Sales and Revenue Branding affects sales and generates revenue in total, and branding is seen as beneficial in generating increased revenue for businesses. The customers targeted by a strong brand are considerably larger in number than those covered by lesser brands; they are willing to pay higher prices for products carrying a well-known brand name, and marketing costs are lower because there is likely to be brand loyalty among customers. Consumers who are brand loyal are always expensive for producers since they have high conversion rates and often offer a company more business in the long run. Competitive Advantage Branding confers benefits by putting forward the company or product with a market image that coincides with a difficult-to-faux logo. I agree on this point that this is not only about the understanding of the differentiation of the products available in the market but also the general brand interface that dominates the overall brand picture. Stakeholder research revealed that firms with proper branding strategies have competitive advantages over their rivals and are more capable of adapting to the effects of competition and environmental alterations. Attracting and Retaining Talent This also makes it easier to attract the right talent since they are attracted by the power of the brand. Consumers also like to patronise products produced by organisations they trust and have regard for. A good image improves employee morale, as the display of the

What is the Best Time to Upload YouTube video in India [2025] With its unmatched ability to link creators and businesses with a large audience, YouTube has set the stage for tremendous success and growth. Your video title, thumbnail, YouTube SEO, and—possibly most importantly—the calibre of your material are just a few of the numerous elements that contribute to the success of your videos on the platform. Thankfully, there is a tried-and-true recipe for success on YouTube. You’ve undoubtedly seen that the majority of advice focuses on producing original and interesting content. One factor, though, is less discussed but just as important: the timing of your YouTube posts. What time of day is optimal to upload on YouTube, then? The quickest response would be that there isn’t a set amount. But that’s not all there is to it. There is a broad “best time and day” to post on YouTube, but that’s not the goal. You must refine your approach more if you want to see the outcomes that matter most. Learn more about this and how to set yourself up for success with your YouTube channel. What is the Best Time to Post on YouTube? Generally, the best time to upload your amazing videos to YouTube is usually between 3 and 7 PM (IST), with Sundays being the icing on the cake in terms of viewership. The problem is that what works for one content creator may not be the secret sauce for another. The reason is that no one has a perfect time that works for them all, and this also applies to social media platforms! Why Posting Time is Important? On YouTube, the optimal time to post is determined by a different formula than on other social networking platforms. Your video appears in your followers’ feed as soon as you post it on social media sites like Facebook, Instagram, or Twitter. With YouTube, things are different. Similar to Google, YouTube takes some time to index your video. Put simply, before showing your movie on people’s home screens or search results, YouTube needs some time to comprehend and process it once you post it. It is therefore customary to post content two to three hours ahead of what is thought to be the ideal time for you to upload videos to YouTube. Consequently, the video will be prominently shown in their search results when your audience visits your website. According to disclosures made by some of the programmers behind YouTube’s algorithm, the primary objectives of the video-sharing website are: 1. Delivering the most pertinent responses to consumers’ inquiries.2. Ensuring that users spend as much time as possible on the site. According to several publications, YouTube uses two neural networks to accomplish these objectives. It is the first neural network that makes user video recommendations. The other one continuously assesses the platform’s videos and offers information that serves as the foundation for the recommendations. The system considers a variety of factors before determining whether to suggest a video to a specific viewer, including the video’s age. Factors Influencing the Best Time to Post on YouTube Time Zone and Availability of the Audience There are people watching you from all over the world who are in various time zones. In order to make sure they’re tuning in when they’re most eager, you need to be strategic about when you press the upload button. It requires some clever work to figure out when to release your videos for Indian audiences. Although there are other time zones in India, GMT+5:30 is the one that most people observe. Try posting your material in the late afternoon or early evening to connect with your Indian audience. Reaching out between 6 and 9 PM in their time zone could be a great way to make a lot of Indian connections. 2. Industry and Competitive Analysis Monitoring your competitors and being up to date with trends in your market is a wise move. You may want to adjust your posting schedule to coincide with your competitors’ if you see that they receive a lot of likes and comments during particular hours. It’s also worthwhile to attempt it if everyone in your sector is excited about posting at specific times. Those moments might also be quite fruitful for your videos! When it comes to YouTube, being wise requires having a broad perspective. Examine the activities of your rivals, the state of the market, and other relevant factors. These all assist you in determining the ideal times to showcase your material. 3. Social Media and Search Engines Algorithms The YouTube algorithm is comparable to a genie that enjoys showing viewers endless films. Now it’s your turn to distribute your videos while your audience is enthused and online. This can greatly enhance your video! To locate the ideal moment when your viewers are all ears (or eyes, in this case!), keep a watch on when they spend their time online and experiment with when you post your videos. That’s not all, though. Your videos may become viral if you share them on Facebook, Twitter, and Instagram. It’s like your pals passing around a scroll that everyone wants to read when you post at the perfect time. 4. Video Goals and Targets Let’s now discuss a crucial topic: your video’s objectives. Are you attempting to showcase a recently created item or perhaps reach out to a fresh audience? What do you think? Depending on your goals, there are variations in the ideal moment to post your video. Selecting the ideal moment to publish might have a profound impact. When people are eager to check out new items and add them to their carts, that’s when you should post! Think about your goals and the people you want to impress when scheduling your YouTube video. What is the Best Day and Time to Post a Video on YouTube? The ideal time to upload a video to YouTube is during the two days preceding the weekend. These are typically the days

What is a Go-To Marketing Strategy? [Complete 2024 GTM Guide] When it comes to business today, any company must have a good Go-To-Market strategy to succeed. Whether it is breaking ground in a new area with a new product or simply trying to grow the existing business, a GTM strategy makes it stand right in front of its target audience to facilitate accomplishing the goals set forth. But what is a GTM strategy? How does it help define the product’s value and a way to market it globally? In this ultimate 2024 GTM guide, we will take you through the key elements of a successful GTM strategy, with practical tips and real-world examples to help you get a plan that works for your business. Whether you are a start-up or a mature firm, our guide is designed to provide you with the insights you need to thrive in this competitive landscape and grow your business. What is a Go-to go-to marketing strategy? The go-to-market strategy is a set of plans a company follows while placing its product or service in the market and reaching its target customers. It is a roadmap that details the whole process of the launch and selling. It ensures that every step of the way remains attuned to the goals and the needs of your customers. A GTM strategy answers some very basic but important questions: Who are we selling to? What are we offering? How will we reach our customers? Why should they choose us? The first thing you need to do is define your target market: Who are your ideal customers? What are their needs? Where do they hang out? You must define the value proposition of your product-what make it truly unique, valuable, and superior to everybody else’s. Then, you decide on the correct sales and marketing channels: online advertising, social media, email marketing, direct sales, etc. In particular, a good GTM strategy requires perfect goals, an increase in market share, or a boost in sales along with progress tracking. Indeed, a beautiful GTM strategy will help you present successfully, find the right connection with your customers, and even grow your business by meeting all intended purposes. Understanding the Three Main Parts of GTM A Go-To-Market (GTM) strategy consists of three main components: Market Analysis, Value Proposition, and Sales and Marketing Channels. Every element lets your product or service reach the target audience and succeed in the market. 1) Market Analysis This is where your GTM strategy begins. The process is designed to help you understand the market you are in, your target customer, and analysis of the competition. Through the process, you have the opportunity to spot opportunities accompanied by challenges through studying the trends of the market. This is so regarding customer needs variations and the competitors. Tailor your approach with this knowledge to fit the specific demands of your audience. 2) Value Proposition It sets apart your product or service from the rest. Very simply, a clear statement of the unique benefit offered by your product and why customers should choose it over others, which is your unique selling proposition could be its superior quality, more features, cost-effectiveness, or even better customer service. 3) Sales and Marketing Channels Now that you know your market and your value proposition is compelling, it is time to decide on how you will be reaching the customers. This means deciding on the proper channels for sales and marketing. The right channels see to it that your message reaches an audience that is targeted, whether through social media, email campaigns, direct sales, or online advertising. If you are watching all these three, creating a solid GTM strategy that will drive your product’s success in the market is possible. Supercharge your marketing strategy with Locobuzz’s cutting-edge analytics and insights. Get started today and achieve unparalleled market success! Book a free demo 5 Key Go-to-Market Strategies and their Benefits 1) Direct Selling Method The direct selling method means you sell your product straight to the customer without using any middlemen. This works well for products that need a detailed sales process or close customer interaction. In this method, your sales team talks directly to potential customers, giving them personalized demos, detailed product info, and customized solutions to fit their needs. Key Benefits: Personalized Customer Interaction: Direct sales let you interact one-on-one with customers, helping you build strong relationships. Control Over Sales Process: You control the entire sales process and customer experience. Immediate Feedback: Direct contact with customers lets you get quick feedback and address any issues right away. 2) Indirect Sales Channels The indirect sales channels strategy involves third-party sales of your products to customers. It’s the act of selling through third-party distributors, and retailers who help extend your reach to a larger market by utilizing established distribution networks. You are sharing your product with an established channel and leveraging their customer base and expertise in selling. Key Benefits: Wider Market Reach: Any business that has involved third-party channels is surely going to reach a larger audience. Maintaining Relationships: Being the case that these channels have relationships with the customers, it isn’t hard to sell a product. Low Sales Costs: Channel partners look after the sales process, saving money and resources which leads to low sales. 3) Free-to-paid Model This free-to-paid model enables customers to use the basic version of your product for free but charges for more advanced features. The tactic raises more users because they get to use the product without an upfront fee, which allows them to sample the offered solution. When they realize the value that they are getting, they can then decide to pay for premium features. Key Benefits: Low Barrier to Entry: If you give away a free version, this rightly lowers the barrier so people can try out your product easily. Upsell opportunities: After your users have used your product, you can offer some premium features at a high price. Wider User Base: More people will use a free

What Is Social Media Value Chain and Why Is It Important? The social media value chain reflects the setting for the flow of value right from the creation of media content along the channels of curators, distributors, and social media consumers. It defines the process through which content passes from the time it is made until it reaches the consumer, taking into consideration the stages and contributors that can enhance the value of the content. To fully grasp the value in the social media environment, it is important to describe the concept of the social media value chain from the perspective of those interested in using it as well as from the perspective of individuals and businesses. It provides a way to understand where content enters the digital environment and the possibilities it opens for decisions and strategies. Understanding each step of the value chain enables one to allocate as many resources as possible towards attaining the objectives of usability, thus achieving reach, engagement, and outcome. This blog will specifically focus on discussing the various elements of the social media value chain, such as content generation, filtering, sharing, and participation. Components of the Social Media Value Chain 1. Content creation The content creation phase in the social media value chain is the primary component. The content creators have central roles. These are people or companies that focus on coming up with unique and interesting content in any given format, ranging from text to videos and images and everything else in between. They are required to determine the manner of conveying their content, including the voice, attitude, and overall topic of their posts, to catch the attention and interest of their followers. In the hierarchy of content, including plain language writing of textual materials such as blog posts as well as visually infused practices like images and videos, each medium aims at delivering information, engaging in discussions with the target groups, and building meaningful relationships. 2. Content Curation Next is content curation, whose importance is based on the process of finding, filtering, and presenting relevant content to make sense to its followers. People can build their authority and further connect with customers and other businesses, and they can save time and energy in the process of sorting out the most useful information that’s relevant to their industry. They should try to maximise their content discovery through relevant tools, develop newsletters with a focus on selecting the materials they receive from content creators, and create a content calendar so they can focus their efforts on content curation and establish themselves as reliable sources of information on social media. 3. Distribution and sharing Distribution and sharing are two fundamental components of the value that is created in social media. Through these websites, one can disseminate content on Facebook, Twitter, Instagram, and LinkedIn through social media, while websites like Reddit and Medium allow for content sharing. It means that when the sharing dynamics and networks are correctly identified and leveraged by individuals, businesses want to share more, can collaborate with opinion leaders, use their employees, and engage communities effectively. These strategies assist in increasing the circulation of content, helping them reach more people within their networks, and encouraging discussions and shares. 4. Engagement and interaction Finally, engagement and interaction are some of the critical strategies developers need to employ to ensure they create strong and healthy communities on social media. Regarding followers, reliability, identity conservation, and cyclic value focus are some of the main guidelines that enhance the dialogue with them: timely reaction and individual approach, as well as adaptation of negative feedback for constructing meaningful relationships. With a focus on engagement and interaction, one will be able to foster a relevant and loyal congregation of followers who will help enhance the brand image and status and therefore greatly assist in the growth and sustainability of social media efforts. Why Does the Social Media Value Chain Matters? 1. Unique voice for different products and services Within the strategic framework of brand building, the social media value chain plays a critical role.  Brands can create a unique voice for their different products and services, thereby facilitating recognition and authentication amongst the target groups and clients. The direct interaction with the fans fosters the aspect of community, thus garnishing loyalty because of the current transparency in daily communication. 2. Increase in web traffic and Sales The social media value chain best functions as a way to drive web traffic and sales, or conversions. Through luck and careful deliberations on the type of content to post as well as the incorporation of CTA appropriately and persuasively, followers are nudged to visit the brands’ websites, which in turn helps boost their visibility and likelihood of conversion. Furthermore, recommended approaches for utilising social proof and advertising also apply to conversion because such actions as positive recommendations and advertising create the most relevant content and reach out to most of the individuals likely to make the purchase. 3. Consumer Activism There is evidence that social media not only plays a role at the transaction level but also contributes to decisions at the strategic level. As for the type of media that helps in making purchasing decisions, social media provides opportunities for choosing products and receiving recommendations from friends. On one hand, brands have the power to drive consumer behaviours positively; on the other hand, consumers also possess power as they are more inclined towards advocating and acting for change. Brands may stand to benefit from consumer activism by partnering with social causes that align with their mission and allowing consumers to share in the process. Therefore, in the context of the social media value chain, it is highly relevant for creating a brand image, achieving commercial performance, and even moulding societal attitudes. Thus, by dissecting the environment, realising its possibilities, and managing its risks, people and companies can learn how to operate in the constantly changing environment of social networks, reach the established goals and achieve the set objectives

How To Upload Video On Twitter/X in 2025? [Quick Guide and Tips] How to Upload Video on Twitter/X in 2025 Whether you’re looking to create your own videos, repurpose content from other platforms, or craft compelling video tweets, understanding the right specs and approach is crucial. This guide will help you harness the power of video on Twitter, ensuring your content stands out and goes viral. Let’s explore how you can maximize the impact of your Twitter videos this year! There are 4 ways to upload videos on Twitter, let’s see all of them. Record: You can record, edit and share videos from the X app. Step 1: You can swipe left on the timeline or select the camera symbol in the top menu to instantly share a video immediately. Step 2: Tap and hold the capture icon to take a video. Step 3: You can choose to include a location and post a copy. Step 4: When you’re ready to publish, hit Post. Alternatively, hit Add to thread to link it to your previous post, then hit Add to share it. Adding a video to a post. Step 1: To include a video in your thought, simply hit the Post icon. Step 2: You’ll find quick selection choices to add a new video beneath the compose box. You’ll see thumbnail previews of your most recent videos in your gallery, making them easy to access. Step 3: To record a video, tap the camera icon. Step 4: By moving the bar at the bottom on either side, you can shorten the duration of your video. Step 5: Select Trim to complete your modifications. Prior to posting, you can make any necessary modifications to your video and preview it by hitting the play button. Step 6: To post, tap Post. To Upload and Post a video. Step 1: Click the post button or use the compose box. Step 2: Press the button for the gallery. Step 3: Click Open after selecting a video file that is saved on your computer. If the video is not in a supported format, you will be prompted. Videos under four hours long in 1080p can be uploaded by premium customers, with a 16GB file size limit.Videos longer than two hours and shorter than four hours at 720p, with a maximum file size of 16GB, can also be uploaded by premium customers.You can still post films up to 140 seconds in length and 512MB in size if you don’t have a Premium subscription. Step 4: To share your post and video, finish your message and click “Post.” You can Start a Live Video Step 1: Press the camera icon. Step 2: Use the bottom selector to tap Live. Step 3: If you’d like, include a location and an optional description that will show as a post. Step 4: Press Launch the live stream. Your live broadcast will show up as a post on both your profile and the timelines of your followers, complete with a description and location (if applicable). Use Locobuzz to track your Twitter metrics and gain valuable insights to optimize your video content strategy today! Book a free demo Advantages of Twitter Videos Though video material is the most engaging content, content teams specialising in Twitter marketing know that Twitter is mostly a writing-focused platform. Ten times as many people engage with a tweet video as with an original tweet without one. Videos in tweets have among the greatest rates of retweets on social media sites; they are 3 times more likely to be retweeted than GIFs and 6 times more likely than other visual content kinds. Furthermore, mobile devices account for 93% of Twitter video views. Because of this, they are frequently seen in vertical mode, making video material compatible with various devices and Twitter users is essential. Do Videos Work on Twitter? Absolutely! Twitter videos have proven to be incredibly effective. The platform has seen a substantial rise in video consumption, with users watching more videos than ever before. Engaging videos can capture attention quickly in the fast-moving Twitter feed, making them a powerful tool for brands and individuals alike. Twitter Video Length and Size Media files shared on Twitter must meet certain requirements. Twitter videos can go as long as 2 minutes and 20 seconds (140 seconds), which pays homage to the original tweet limit of 140 characters (today there is a 280-character limit). There is a 512MB file size limit. You will be able to upload longer video files in addition to shorter ones with X premium. Click Open after selecting a video file that is stored on your device. If the video file is not in a supported format, you will be notified. For longer videos, there are multiple file sizes. Less than two hours in 1080p: 8GB of data. Less than 3 hours and longer than 2 hours: The file size must be less than 8GB and in 720p resolution. How Long Can Videos Be on Twitter? Twitter allows users to upload videos with the following specifications: Duration: Videos can be up to 2 minutes and 20 seconds long (140 seconds).File Size: The maximum file size for video uploads is 512MB.Resolution: Videos should be within the range of 32×32 to 1920×1200 pixels. The aspect ratio can be between 1:2.39 to 2.39:1. Conclusion A major component of Twitter activity these days is video content. You can start a live video, upload pre-existing content, or record a video straight from the Twitter app. Click the record icon on the mobile app to begin recording if you don’t already have any videos! To find out what your target audience responds to, experiment with tweeting various video lengths. To sum up, tweeting videos is an effective approach to interacting with your followers and advancing your content marketing plan. You can make the most of Twitter’s video function by being aware of the platform’s requirements, learning how to embed films, and adhering to best practices.

Top 24 Indian Female Fitness Influencers The world sees the concept of holistic wellness as a very wide term, which extends far beyond physical fitness only. This created a perfect opportunity for a group of remarkable women in India to lead a movement that is not historically associated with the gyms. These women have not only confronted the stereotypes but also they have become the beacons of hope for millions of people around the world through their devotion, passion and authenticity. The pathway they took, full of resilience, determination and value set on all aspects of health, exemplifies a form of empowerment for which words would not suffice. It can be glamorous (live at) Hollywood to the peacefulness of yoga and mindfulness every influencer offers a different opinion and specialty, which, through their unique life, experience, and story, enrich the wellness landscape in a unique way. On the other hand, they are on social media where they are able to express their stories, insights and knowledge that help in the building of communities of support, encouragement and empowerment. Our team has listed 24 awe-inspiring women who are not only defining the new normal of wellness but also collecting the threads to shape the future of fitness in India and beyond. Whether it’s famous personalities like Bollywood celebrities or yoga gurus, nutritionists or fitness coaches, their combined effect impacts the lives of millions who are inspired to make their health their priority as they embrace their life of vitality, strength, and resilience. List of Indian Female Fitness Influencers Sr. No. Name Followers 1. Gurbani Judge (Bani J) 1.5M 2 Shweta Rathore 992K 3 Yasmin Karachiwala 1M 4 Ankita Singh 462K 5 Namrata Purohit 507K 6 Natasha Noel 421K 7 Radhika Bose 619K 8 Deanne Panday 478K 9 Reshma Odedra 61.9K 10 Anupriya Kapu 258K 11 Deepika Mehta 254K 12 Nidhi Mohan Kamal 128K 13 Apoorva Jayarajan 232K 14 Neha Ranglani 217K 15 Dr. Snehal Adsule 588K 16 Padmavati Iyengar 29.6K 17 Shonali Sabherwal 83.7K 18 Meenal Shah 114K 19 Harman Sidhu 422K 20 Pooja Sharma 251K 21 Jillian Pransky 10.4K 22 Sucheta Pal 58.8K 23 Kanchi Shah 32.6K 24 Pooja Makhija 423K 1. Bani J- 1.5Million Followers View this post on Instagram A post shared by Bani J (@banij) Popular for her characters in the famous show Roadies plus Four More Shots Please, Gurbani Judge, or Bani J, creates a niche for herself and proves how women are not defined by their physique. Her Instagram, apart from being confident and showing she can hard work about her; she is now classified as among the country’s top female influencers. 2. Shweta Rathore- 992K Followers View this post on Instagram A post shared by Shweta Rathore (@ishwetarathore) Shweta Rathore, India’s first woman who won a medal in the world championship holds an engineering degree but she stresses the importance of following one’s passion. She uses her Instagram to not only get people motivated to follow a fitness regimen but also for inspirational purposes. 3. Yasmin Karachiwala- 1M Followers View this post on Instagram A post shared by Yasmin Karachiwala | Celebrity Fitness Instructor (@yasminkarachiwala) Her name is synonymous with honing celebrity physiques and training renowned people like Deepika Padukone and Katrina Kaif. She owns the country’s first pilates studio which is CEPC certified. Her Instagram account is a free home workout routine provider. 4. Ankita Singh- 462K Followers View this post on Instagram A post shared by Ankita Singh (@ankitasingh_2910) Whereas crowned Miss Karnataka and Miss India too, Ankita Singh is an Indian fitness influencer of great prominence. She experiences her heart-sweating moments and sweat catharsis in her Instagram posts where she gives out tips and tidbits on healthy living. 5. Namrata Purohit- 507K Followers View this post on Instagram A post shared by Namrata Purohit (@namratapurohit) If you are looking for a workout that suits you best, Pilates is the way to go, and Namrata Purohit is a must-follow. Making her the number one in the world pilot at 16 years old, she has also published a series of online courses on her Instagram and is an author in this area. 6. Natasha Noel- 421K Followers View this post on Instagram A post shared by Natasha noel (@natashanoel001) Influencers are used as examples in the media. Natasha Noel, a fitness influencer who challenges stereotypes and taboos with empowering content, is the best example. She is a ray of light and a source of hope in my life through her Instagram. 7. Radhika Bose- 619K Followers View this post on Instagram A post shared by Radhika Bose (@yogasini) With Radhika Bose, varied exercises like weight training and yoga are the ideal starting point. Her Instagram feed is all about the daily workout routines and the monthly fitness challenge. She takes diet and exercise very seriously and wants to make it a part of her lifestyle. 8. Deanne Panday- 478K Followers View this post on Instagram A post shared by Deanne Panday (@deannepanday) Deanne Panday is not only a health coach but also an author and blogger. Two books have been published already and Deanne Panday is now both an author and a blogger. She extends her sessions to yoga, strength training, etc. in her Instagram and a workout app for more guidance. 9. Reshma Odedra- 61.9K Followers Reshma Odedra, a certified Personal Trainer, shares her expertise with over 46k Instagram followers. She advocates for a healthy lifestyle through daily workout posts and offers online coaching services. 10. Anupriya Kapu- 258K Followers View this post on Instagram A post shared by Anupriya (@anupriyakapur) Anupriya Kapur, co-owner of Imbue Natural, is a thriving single mother at 40. Her Instagram radiates positivity and inspiration, demonstrating that age and motherhood shouldn’t hinder one’s pursuit of a fulfilling life. 11. Deepika Mehta- 254K Followers Accredited by Kpjayi as a Level-2 teacher, Deepika Mehta’s yoga teaching goes beyond yoga studios, having featured on the “Yoga City” show on NDTV Good Times. She has made several important advertisements and

Top 30 mom influencers on Instagram India Let’s all acknowledge that mothers are incredible women. If our moms hadn’t been there to mentor us at every turn, I don’t even know how life would be. Motherhood has grown in importance in the creative creation sector these days. Parenting is a difficult job, as we all know, and these mommy bloggers are doing an amazing job at simplifying it for the rest of us. Their approach to striking a balance between parenthood and content creation is truly inspirational. Even though we all know how uncertain things are right now, let’s take a moment today and every other day to recognise and honour the amazing work that mothers perform. List of Mom Influencers on Instagram India Sr. No. Name Username No. of Followers 1 Ritu Taneja riturathee 1.7M 2 Masoom Minawala Mehta masoomminawala 1.3M 3 Ishinna B. Sadana ishinna_b_sadana 1.2M 4 Anupama Kumar Vijay Anand anupama.vriksham 1.2M 5 Teejay Sidhu bombaysunshine 889K 6 Yamini Jain piyushyaminiofficial 341K 7 Deepali Soam myteenytot 232K 8 Shivani A Kudva diapers_to_wings 204K 9 Harpreet Suri momwearsprada 199K 10 Sneha Paliwal highstreetmommy 188K 11 Sulata Mitra mommyandvihaan 150K 12 Satrupa Sharma diapers_and_lipsticks 145K 13 Yuvika Abrol yuvika.abrol 144K 14 Vivin Mathias supergalviv 142K 15 Garima Bansal mommylilworld 140K 16 Shilpa Saraf Kamdar momandtoddlers 139K 17 Snehalata Jain sneha_261013 135K 18 Chandni Bhagat mominthebay 134K 19 Sweety Neeraj Yadav flying_mom_23 127K 20 Dr. Nimrata Bindra the_momster 124K 21 Ishna Batra mammaslifestyle 122K 22 Manya Solanki manya_solanki 122K 23 Jhilmil Bhansali jhilmilbhansali 116K 24 Papri Ganguly throughmypinkwindow 111K 25 Afsha Galar beingmomtastic 109K 26 Shveta Salve shveshve 106K 27 Roopal Sharad Bajaj _mums_the_word_ 96.6K 28 Neharika Nath mrs_eattripclick 88K 29 Charu Sareen Gujjal themomsagas 83.4K 30 Banchika Bhawnani mombyprofession 33.2K 1. Ritu Taneja (1.7M Followers) View this post on Instagram A post shared by Ritu Rathee Taneja (@riturathee) Renowned YouTuber, pilot, and mom blogger Ritu Rathee Taneja. well-known professional and Gaurav Taneja’s wife. Her birthdate is November 19, 1990. She makes a living as a YouTuber and an actress. She graduated from Delhi’s St. Stephen’s College with a Bachelor of Science in Chemistry. Once she relocated to Gurugram, she registered herself at Blue Bells Model School. Ritu Rathee became well-known after she and her husband, Gaurav Taneja, started a YouTube channel. Among her millions of Instagram followers today are mothers and other women who have been motivated by her words. She has said in many interviews and podcasts that she is an excellent mother despite her hectic schedule. 2. Masoom Minawala Mehta (1.3M Followers) View this post on Instagram A post shared by Masoom Minawala Mehta (@masoomminawala) A well-known momfluencer on social media is Masoom Minawala Mehta. She is a lifestyle and fashion blogger who has amassed a sizable fan base on YouTube and Instagram. Mehta, who is well-known for her exquisite style and ability to juggle parenting with her work as a content creator, shares glimpses into her day-to-day activities as a working mother. She provides parenting and work-life balancing guidance in addition to fashion and cosmetic recommendations. She has appeared in several periodicals and worked with several brands. Mehta is renowned for her charitable endeavours and has participated in several programs that promote women’s emancipation and children’s education. She encourages her followers to make a difference by using her platform to bring attention to significant social concerns. 3. Ishinna B. Sadana (1.2M Followers) View this post on Instagram A post shared by Ishinna B. Sadana (@ishinna_b_sadana) Ishinna offers anecdotes about her experiences as a mother, along with personal tales and parenting advice. She supports happy and healthy child-rearing and promotes positive parenting techniques. She also conducts parenting-related seminars and workshops. The mother of a 6-year-old son is Ishinna. She provides a touching and encouraging look into their contemporary family life by sharing pictures and videos of her kid. Ishinna has produced parenting-related content in partnership with companies such as Flipkart, Amazon, and Nykaa. She only collaborates with companies she supports, giving her audience factual, objective information. The page offers a touching and encouraging look into the life of a contemporary family. It is an important tool for all ages of parents. 4. Anupama Kumar Vijay Anand (1.2M Followers) View this post on Instagram A post shared by Anupama Kumar Vijay Anand (@anupama.vriksham) Using her Instagram account, Vriksham, Anupama offers relationship advice and counselling on topics including pre-pregnancy, pregnancy, parenting, breastfeeding, and relationships. She is a fervent supporter of breastfeeding and provides advice and assistance on the subject to women in the surrounding area. Anupama is a mother. Anupama has worked with companies like Nestle, Johnson & Johnson, and Pampers. She also writes for blogs and parenting magazines. For mothers and soon-to-be mothers, her Instagram page is a great resource. In addition to information from other mothers, she offers advice, ideas, and experiences from her own experience. 5. Teejay Sidhu (889K Followers) View this post on Instagram A post shared by Teejay Sidhu (@bombaysunshine) Teejay, a mother of three, manages her personal and work lives. Teejay Sidhu is one of India’s top mother influencers. She is a TV personality, professional staycationer, wanderer, and digital creative. As a mother of three, she characterises her world as harmonious chaos. Numerous reels she has carefully chosen have received thousands of likes, comments, and shares. As one of India’s parent influencers, Teejay Sidhu has selected highlights on a variety of subjects, including Mother’s Day, Baby Moments, Sri Lanka, Alibaugh, Press, Shoots, Nepal, and more. 6. Yamini Jain (341K Followers) View this post on Instagram A post shared by Yamini Jain (@piyushyaminiofficial) The husband-wife team Piyushyamini produces material with a focus on fashion, leisure, and travel. Along with sharing their passion for these subjects, they offer guidance on lifestyle, fashion, and travel. Agastya is Piyush and Yamini’s son. Yamini has worked with companies like Lenskart, Croma, Titan, Uber, Swiggy, Lakme, Nykaa, Amazon, Pepperfry, and Zomato. In addition, Piyushyamini posts pictures and videos of their daughter, friends, travels, and jobs. They frequently upload

Kritika Khurana – Biography, Age, Net Worth & More! Kritika Khurana aka “That Boho Girl” is no different than you and me, who, when had little money and couldn’t afford to buy clothes, looked through her parents’ closets and thrift stores for ideas. She used her imagination and what she had, to create a world-wide clothing and styling business!  She is here with her online presence to help us all with anything fashion-related! She has a degree in fashion design and creates travel, DIY, and outfit videos in addition to hairstyle tutorials. She cannot stop swooning over and appreciating the fresh collection pieces by Arpita Mehta. Kritika is a sucker for sarees and cargo pants these days! To see more of her videos, be sure to subscribe to her youTube channel. Her most-watched YouTube Video Links – I got my Dream car Chatty GRWM for a diwali party   S.No. Social Media Links Followers 1. Instagram 1.08M 2. YouTube 807k 3. Facebook 224k 4. Twitter/X 6.3k 5. YouTube Podcast  105k 6. Instagram Podcast  88k 7. Linkedin 5k Who is Kritika Khurana? Kritika Khurana has established herself as a renowned fashion blogger, Instagram sensation, and businesswoman in the era of social media influencers, since 2014. Her impeccable style, imaginative content, and captivating demeanour have enabled her to amass a substantial online following. The fascinating life of Kritika Khurana is examined in-depth in this article, which also looks at her age, relationships, social media presence, biography, and net worth. She also runs a podcast – “What’s up sister” on Instagram and YouTube with her sister Deeksha Khurana. Link to which is also mentioned above. ‘Boho girls are the best!’, is what she believes. Age 30 years (2023) Birthday June 19, 1993 Net Worth $2 Million (Rs. 16 Crore INR) Profession Indian YouTuber, Fashion influencer, Vlogger, Podcaster Early Years and Upbringing On June 19, 1993, Kritika Khurana was born in Delhi, India. She had won various accolades in classical dance in school. In class 12th, she opted a non-medical career and was keen on becoming an architect. Later on, she went on to show an early interest in creativity and fashion, which eventually inspired her to pursue a career in the field. After completing her studies in Delhi, Kritika made the decision to turn her love of fashion into a successful career as a fashion blogger and influencer. Instagram stardom and style Kritika Khurana’s rise to prominence started when she began posting her outfit selections, lifestyle advice, and beauty secrets on Instagram. Influencers and fashion enthusiasts alike were soon drawn to her striking ensembles and self-assured personality. Her following grew rapidly as a result of her constant production of high-calibre content, positioning her as one of the industry’s most sought-after influencers. Highlights of Kritika Khurana’s daily life, travel adventures, and stylish fashion statements are all mixed together in her visually stunning Instagram feed. Her fashion sense can be characterised as modern, chic, and adaptable; she can move from casual streetwear to glitzy looks for the red carpet with ease. Kritika has millions of followers worldwide and is regarded as a style icon thanks to her ability to put together distinctive and visually appealing looks. Kritika Khurana Youtube Income (October 2023) Kritika Khurana started her YouTube journey in 2014 and currently releases about 2-6 videos every month, and has uploaded more than 900 videos on her channel, (as of  2023) that account for 19 Crore views. Her approximate income is thus mentioned below-   Last 7 days $412 Last 30 days $1.31k Last 3 months $1.31k Last 6 months $39.01k Personal Details about Kritika Khurana Parents Father –  Raju Khurana (Businessman)Mother – Anju Khurana Siblings Sister – Deeksha Khurana (Travel Vlogger, Social Media Influencer) Brother – Lakshay Khurana Marital Status Divorced Marriage Date April 24, 2022 Husband Aditya Chhabra (Divorced) Boyfriend/Affairs Aditya ChhabraKaran Sehgal (Ex-Boyfriend) Age 30 years (as of 2023) Height 5’5’’ Weight 52 Kg Hometown Delhi, India Nationality Indian Religion Hinduism Caste Unknown Zodiac Sign Gemini Hobbies Travelling, Vlogging, Shopping, Fashion, Beauty Tattoo(s) Crescent Moon (Left Wrist) Music Note (Right wrist)Roman Numerals (neck) Education History School St. Lawrence Convent School, New Delhi College JD Institute of London (Fashion and design graduate) Get up close with Kritika Her biggest career achievement Crossing 1M followers on Instagram, Paris Fashion Week Biggest regret Not trusting herself enough, believing words more than actions Does she feel pressured Gets nightmares that a hidden camera might record her in public restrooms Her style in 3 words Moody, eclectic, Boho Most people who follows Kritika Rj Karishma Favourite movie/series Big Little LiesDynasty Favourite Book The SecretUgly LoveMonk Who Sold His Ferrari Favourite Artist Jonas BlueTaylor Swift Favourite Brand H&M Most passionate about Fitness One thing she loves the most about her work To get to meet her fans Entrepreneurial Ventures In addition to her prosperous career as a fashion influencer, Kritika Khurana is a shrewd businesswoman. She has dabbled in the business world by starting her own clothing line or working with well-known companies. She has increased her creative horizons and established a reliable source of income through these business ventures, which has increased her net worth overall. Instagram (2013-14) Posted her OOTD-Outfit Of the day pictures Blog- That Boho Girl (2013) Posted Styling tips “The Hype” (2014) Online clothing store YouTube (2014) Styling series She often endorses the personal care and beauty products of the brand ‘NIVEA’. In a podcast with her sister, Kritika says that 80 per cent of the brands are chill during collabs but the remaining 20 per cent, especially those that have newly started marketing, get painful to work with. Also, she mentioned that she reaches out to people whom she wants to work with by checking out their profiles completely, looking out for loopholes and then writing to them about how she can help them fix those problems and loopholes. Gain Deeper Insights into Your Brands Influencer Metrics with Locobuzz Book a free demo Relationships & Personal Life Kritika was in a

What Is Integrated Marketing? – Definition, Uses, and Examples Integrated marketing refers to the coordination of several marketing communication tools or platforms, products, and techniques that create a single, harmonious brand image for easy customer understanding and use. Marketing communications ensure that messages passed to consumers in a particular marketing campaign or within a certain period are uniform and coherent across different platforms such as advertising, public relations, social media, email marketing, etc. Integrated marketing is an effective way of constructing an overall marketing plan that increases the effect of single-channel marketing and conveys a unified call to action or brand image to the audience. Marketing communication has remained relevant in several ways, thus leading to integration. Firstly, consumer engagement is higher than ever, and consumers virtually interact with brands through multiple touchpoints. The whole point of integrated marketing is that it means reaching consumers in different ways and at individual times and ensuring that the message remains consistent no matter what digital channel or platform is used. Secondly, with integrated marketing, businesses take full advantage of digital marketing to apply customer data and analytics to achieve enhanced and individual marketing results. Thirdly, integrated marketing enables firms to optimise their marketing ROI, making certain that all the funds pumped towards marketing are recovered in the shortest time possible and utilised most effectively. This article will focus on a detailed description of integrated marketing and the major areas and goals of the marketing approach. Moreover, it will also discuss more about its importance and how it is done together with integrating marketing communication. 5 Key Components of Integrated Marketing: 1. Consistent Brand Messaging: Integrated marketing highlights the need to ensure that every marketing communication method, including advertising, social media platforms, email marketing, and public relations, is aligned to a common message and style. 2. Multi-channel Integration: Marketing communication is the use of multiple sources to communicate with target audiences convincingly. This may include the usual media distribution, like print and television, as well as digital media like the internet, Facebook, Twitter, and mobile applications. 3. Data-driven insights: IMC is a concept that involves the ability to collect, analyse, and use data for the behaviours and interactions of target consumers in different communication channels. Analysing customer data gives businesses the ability to market their products and services more effectively and adjust marketing campaigns to meet the expectations of their target market. 4. Cross-functional collaboration: Integrated marketing is a process whereby advertisement campaigns are coordinated and synchronised across several departments of an organisation, such as the marketing, sales, customer relations, and product development departments. As seen above, it is necessary to discuss the ways to solve problems that appear when a business is divided into departments: Thus, a unified vision of marketing is only possible in the case of cross-functional teamwork. 5. Customer Experience Focus: The primary orientation in IM is to provide a perfect or at least effective user experience across the various marketing channels. Hence, this highlights the importance of attending to the different stages of the customer journey and identifying the latter to improve customer satisfaction and retention.Integrated Marketing, Multichannel Marketing, and Omnichannel Marketing are all strategies aimed at reaching and engaging target audiences across various channels. However, they differ in their approaches and levels of coordination. Let’s break down each concept: Integrated, Multichannel and Omnichannel Marketing 1. Integrated Marketing: Integrated marketing places emphasis on the harmonious use of all the media and means of communication to deliver a cohesive message to the customers.It focuses on integrated and synchronised communication and marketing endeavours across channels to offer a harmonised front to the customers.The common IMC objective is to ensure that all consumers receive identical messages with similar tones at different touch points and ensure message consistency.For instance, a firm could make regular use of logos, images, and slogans in television commercials, microblogs, online shops, and other forms of marketing communication with the target consumers. 2. Multichannel Marketing: Multichannel marketing is a form of communicating with customers through many channels, but what makes it distinct is the effort made to offer each of the channels on its own for interacting with the audiences.In the multichannel marketing process, different communication channels may well be quite distinct from each other, with specific campaign plans and distinct messages assigned to each channel.It is aimed at boosting and enhancing brand awareness, and the target audience is to be followed on the platforms where they spend their time.For instance, while social media can be employed as an overarching communication channel with precise goals and tactics for engaging customers, it can be further divided into sub-channels like Facebook or Twitter. 3. Omnichannel Marketing: Integrated marketing goes a little further by focusing on the goal of giving customers an aligned and consistent experience throughout the multiple channels.It focuses on different touchpoints and should ideally deliver a consistent experience across all to show customers that it doesn’t matter through which channel they communicate with the brand.This is a significant convenience for buyers, as omnichannel marketing strives to meet their needs and provides solutions where they can switch between the online and offline environments without interrupting their experience. For instance, a firm may guarantee that its customers experience a seamless shopping environment, whether on the website, in a mobile application, in a physical store, or through customer support services and one-click access and features such as shopping carts, product recommendations, and a mobile-to-physical in-store experience. 5 Core Objectives of Integrated Marketing: 1. Enhance brand visibility: Integrated marketing can help achieve the best results since it is an effective way to reach the target audience and increase brand awareness when using several media channels simultaneously. 2. Improve customer engagement: Integrated marketing aims to directly communicate with consumers, interact with them, and build a relationship with the ultimate goal of encouraging loyal consumption. 3. Drive consistent messaging: IMC, therefore, is the strategic coordination of all marketing communication tools designed to support a single theme with the end goal of creating a

45 Ways to Build Customer Loyalty (Plus Its Importance) Is your brand getting good reach but customers only shop with you once and don’t stick up with your brand? The answer to that is the need for customer loyalty. There might be different reasons why your brand can’t build customer loyalty like poor customer service or lack of personalisation. A loyal customer is like a comet, you find one in every hundred customers but they stay with you till the end. Sometimes even defending you against your customers. But whatever the reason, we’ve got the solution to this problem for you. We have the 15 ways to build customer loyalty along with its importance. Pull up your notepad and continue reading to know all about it. What is Customer Loyalty? Customer loyalty is when a customer is loyal to your brand, prefers it over your competitors and sticks with you. This makes him buy more from your brand, repeat his purchases and spread good word about it. And this loyalty is built when your customers start trusting your brand, have a great experience and are happy with it. For example, Apple has a very loyal customer base, so loyal that even with so many other brands of phones in the market, they’d still go for Apple. Why? It’s not just because of the product, it’s because of the customer service, the standard of living, the design, the features, and everything. These days, the iPhone is not just a phone, it’s an excellent example of customer loyalty. Importance of Customer Loyalty Customer loyalty not only helps companies build a relationship with their audience but makes them stick with your brand, increase sales and maintain a good reputation. More Customer Lifetime Value A customer’s lifetime value is the value or profit that a customer brings to your company with his purchases from you. The more loyal they are to your company, the more they will buy from you and the more they will spend over their lifetime. For example, a customer at your coffee shop spends Rs. 50 daily for his coffee, which is Rs 18,250 over the year, Rs. 36,500 for two years and more, which is adding to the profits for your company. Builds Reputation Studies show that 5-10 per cent of customers after shopping leave reviews for the product or company. When customers are happy and become loyal customers for your brand, chances are they will leave good reviews for your brand, and tell their friends and families about you. This will not only help you get more customers but also build your reputation as a brand that is credible and worth the hype. Increase Sales When customers are loyal to your brand, they will buy more and more from it and increase the sales of your company. This will help you plan for your company better and will also help you get started with the investments. For example, Netflix the staple streaming site has a loyal set of customers who buy its subscription services monthly or yearly and that is where most of Netflix’s revenues come from. Stand out from your competitors In a crowd of companies, what helps your company become THE company are your customers. The more loyal your customers are and the better the relationship that you have with them, the more you can stand out from your competitors and set yourself apart. And you don’t have to worry about your customers being swept in by your competitors. Around 88 per cent of a brand’s consumers say that a brand can build customer loyalty with three or more than three purchases and a customer is less likely to switch brands after they are loyal. Sticks Out for you in Bad Times When your company is going through a hard time, your loyal customers are who will help you improve and stick with you. This can help you face economic crises and disasters. For example, during COVID-19, what Helped many local restaurants survive was their customer base which was loyal and happy with their services. 45 Ways to Build Customer Loyalty Building customer loyalty is a process that once started doesn’t stop and you need to keep updating and evolving it and give your customers the perfect customer service. Here are the fifteen ways to build customer loyalty for your brand. 1. Give them the Best Customer Service Customer service is the block upon which customer loyalty is built. According to research, 73 per cent of customers stop buying from a brand after they experience bad customer service. You have to train the employees of your company to be polite, respectful, interactive, empathetic and problem-solvers. Looking into what problems your customers have and finding a solution to that can make them happy and possibly turn them into a regular customers. 2. Personalise their Customer Interactions Personalising your customer interactions to fit your customer base can make them feel seen and understood. You can use the information from your customer analytics and feedback to build up a strategy and interact with them how they want to be treated. Send out emails, recommend products, and tell them about the offers that your company has, and it will help you connect with your audience. 3. Put Out Discounts and Honor Them Putting out discounts and offering rewards to honour your customer can make them feel seen appreciated and motivated to continue making purchases with you. These rewards can be some special promotions, birthday discounts, or giving them early access to your new products with loyalty programs. 4. Create a Loyalty Program If you have been thinking of ways that are most effective to build customer loyalty, you can start up a customer loyalty program. A customer loyalty program invites customers to shop more from you by giving them points, discounts, and other rewards for their continued services with you. You have to make sure the program is well planned though and easy to understand so that the rewards

List of Top 20 Real Estate Influencers In India (2025) Real estate in India is snowballing and is expected to grow by one trillion dollars by 2030. Influencers play a big part in this. According to Option Monster, 89% of people buy a product after watching a video about it. In 2025, real estate Influencers will play a big role in teaching and bringing awareness about Real Estate in India. They guide their followers about it and advise them on how to invest in buying or renting a property. Be it a beginner, looking to buy a real estate property or a person with experience, these real estate influencers can help them get their clients the property that they are looking for. But who are the best and most famous real estate influencers in India? This blog has a list of the top 20 real estate influencers in India. Read and find out. Top 20 Real Estate Influencers In India (2025) Sr. No. Name Username Followers Engagement Rate 1 Sunil Kumar Sisodiya @itssunilsisodiya 2.9M 0.04% 2 Ravi Kewalramani @rk.ravikewalramani 1.1M 0.18% 3 Rohit Reddy  @therohitreddy1 1M 0.01% 4 Mayank Agarwal  @realestatewithmayank 748K 0.51% 5 Tamil Veedu  @tamilveedu 423k 0.24% 6 Kaware Bhavesh  @propertytransactionguru 385k 1.62% 7 Jagdeep Chauhan @chauhan_property_wala 315k 0.20% 8 Snehil Yadav @snehil_realestate 271k 3.86% 9 Niranjan Hiranandani  @n_hiranandani 225k 0.67% 10 Mohammed Shoeb @shoebmohammed_1 213k 0.55% 11 Rafique Merchant @rafiquemerchant 203k 0.14% 12 Elivia Pathak @elivia_pathak 202k 0.59% 13 Mohammed Abrar Teli @abrarteli 107k 1.45% 14 360 Property View @360propertyview 103k 0.62% 15 Pranali Kadam @pranalikadam_official 83.4k 9.72% 16 Harpreet Singh Gulati @propertygallery13 80k 0.54% 17 Vishal Bhargava @vishal.bhargava.710 58.2k 3.27% 18 Rutuja Teli @propertiesbyru 43.3k 3.65% 19 Pavan @pavan_realestate 30.5k 0.36% 20 Sumit Hiranandani @hallroomkitchen 22.2k 1.38% 1. Sunil Kumar Sisodiya (@itssunilsisodiya) – 2.9M Followers Sunil Kumar Sisodiya is a real estate influencer in India with 2.9 million followers on Instagram and is known for updating his followers about recent real estate news and recommendations in North India. He is on the Times 40 under 40 list and is the Managing Director at Geetanjali Homestate Limited and is one of the top real estate Influencers in India. He has collaborated with brands like Raheja, Krisumi Group, and M3M on his social media. As the Founder and Managing Director of Geetanjali Homestate, Sunil has had around 15 years of experience with commercial and domestic real estate. Geetanjali Homestate is a real estate company that provides you with help with real estate like consultancy with buying homes, and investments and help with home loans and NRI counselling. Geetanjali Homestate has received many awards for its work with real estate. Sunil is a real estate influencer not only for his knowledge of real estate but also for how he connects and helps his followers and buyers on social media. His recent post on Instagram was about the Gala Property Expo 3.0, which is a summer property show that displays the latest happenings in the real estate market. This event keeps the audience updated with the real estate news in their areas. 2. Ravi Kewalramani (@rk.ravikewalramani) – 1.1M Followers Ravi Kewalramani is a real estate influencer and also the director of RK Mumbai Realtors, which is a real estate brokerage company in Mumbai. He has around 370K followers on Instagram and a YouTube channel with 721k followers, and he makes real estate easy for his followers on Instagram and YouTube. He has collaborated with brands like Lodha Group, Piramal Realty, Hiranandani Developers and Chandak Group on his social media. His interest in real estate is related to his work and time spent in the United States of America, where he learned the modern principles of business and real estate, which were completely different from the traditional ways he was used to seeing in India. So when he returned back to India, he used these ideas and principles in Mumbai real estate, which were professional and crystal clear. His page deals with regal and posh domestic and commercial real estate properties, which are useful for anyone be it a celebrity or a normal person. Kewalramani’s social media growth started during the COVID-19 lockdown when he started creating real estate content for people living in Mumbai. He started doing property tours on his Instagram and YouTube, where he showed his followers the insides of the best and most premium properties in Mumbai. With his work, RK Mumbai Realtors has almost doubled its team size and made its name in the real estate sector. His recent reel is him touring a 3BHK House in Bandra West in Mumbai. He does a whole house tour of the property and mentions all the details in the reel. 3. Rohit Reddy (@therohitreddy1) – 1M Followers Rohit Reddy is a real estate influencer and is a big part of Signature Developers, which is a real estate brand in Hyderabad. With 1M followers on Instagram, Rohit is known for his work in real estate with companies like Signature One, Signature Horizon, and Signature Estates, which brings in new places for living luxuriously in India. He has collaborated with brands like Signature Developers, ATMOS Air-2 Water and AR Biz Venture on his social media. Rohit Reddy is not just a real estate influencer, he is also a social worker who helped migrant workers with food, masks, and shelter during the COVID-19 lockdown. He founded Signature Developers in 2006, which deals with luxury real estate projects in Hyderabad. And Signature One was his first real estate project that he put out in 2015 in Banjara Hills. Apart from real estate, Rohit also makes videos for fitness, fashion, and lifestyle, all of which he shares on his social media. His lifestyle, business, and real estate videos have made him one of the top real estate Influencers in India. Rohit Reddy wants to add Hyderabad to the list of places with the best real estate. The real estate places that he posts on his Instagram are luxurious in nature and have

What is Complaint Management? Process, Strategy and more Did you know that one angry customer and one bad complaint are all it takes to ruin a brand’s reputation? Don’t believe us? Apple once slowed down the working of their older iPhone mobile phones without informing any of their customers about it. With this piece of new story spreading like wildfire, more and more people came to know about it and certain tech companies started to look into this issue. Despite Apple declining all of this at first, it was found out by several companies that Apple did indeed slow down their older iPhones. And later Apple admitted to deliberately doing this to prevent the shutdown of those phones because of the dying batteries. And what was the result of this? Lots of lawsuits, $29 battery replacements for a year and most importantly the loss of trust by its customers. This is exactly why you need a complaint management program in place. Learn what is complaint management, the process, strategy and more. What is Complaint Management? Complaint management is how companies and businesses manage and handle the complaints from it’s from customers, employees and shareholders. It means receiving, recording, solving, and understanding the complaints to better their products, services, the satisfaction of the customers and the reputation of the brand. Good complaint management has steps laid down for complaint escalation, investigation, reply, and feedback to make sure all complaints are handled properly and customers’s problems are solved. It is a big part of customer service in companies. For example, one of your customers purchased a pair of shoes from you online but by mistake received the wrong size. They then contact your customer service, who apologises for the mistake, get them a free return, and then ship the correct size shoes right after. The customer receives the new shoes and is happy with the customer service. Why is Complaint Management so important? Makes Customers Happy Good complaint management can turn an unhappy customer into a happy and loyal one by solving their problems with care. Quick replies, communication, and follow-ups make a customer happy and more likely to recommend the service to others. It shows that the opinions of the customers are important, and makes them feel seen and heard, which makes a customer happy and makes him want to use the service again. Evolution Complaints oftentimes give feedback to the companies on where they could improve, be it their product or service areas where the company can improve. They can create a plan to collect, understand, and work on the feedback given and use it for training employees and developing products and services. Trains Employees Employees who know how to deal with and handle complaints can do their jobs easily without worrying about anything. It also forms a customer-centric frame of mind within the company. Training and rewarding employees on handling complaints, solving conflicts, and giving customer service can help them develop and perform better. Builds Trust Customers trust companies that admit their mistakes and are set to make things right and make up for it. Trust is how relationships with customers are built. Accepting a problem to your public and then showing your resolve to fix it, can help you build trust and a relationship with your audience. Differentiates from Competitors Good customer service can differentiate your brand from your competitors. This way your customers will be happy and give you good feedback. You can then use this feedback and display it as your testimonials and customer stories on your social media and websites. 5 Benefits of Complaint Management In complaint management you do not just write a complaint or solve a problem, it’s about building the lost trust and making sure that your customers are happy. Let’s learn what the benefits of customer management are: Satisfies Customers Early resolution of complaints shows customers that their problems are taken seriously, which satisfies them and makes them trust the brand. When customers feel like their needs are heard, they will see the brand in a good way. Complaint Management can turn bad complaints into good ones and make the customers happy. Retain Customers Solving the customer’s problems can help you retain those customers by making sure they are happy with your service. And happy customers are the ones who will stick with your brand and buy from you again. Customers prefer sticking with brands that they believe will be with them even when things are not good. 3. Constructive Criticism Complaints give you feedback and constructive Criticism on how your products and services are. By understanding this feedback, you can find out where you lack, work on it and improve. Feedback helps you in polishing your product and helping you improve, again making your customers happy in the end. 4. Manages Reputation How a company manages their complaints can impact their reputation. Good complaint management can better a company’s reputation by showing its customers that they care. When customers see that a brand cares and will solve all their problems, they are happy and start trusting the brand which gives the company a good reputation. 5. Customer Experience By managing the complaint and its data, you can find out the problems in the processes. Working on these problems can improve the operations of the company and lead to fewer complaints. By making your workflow smooth and removing the problems, you can better your company’s operations. This not only makes the customer experience better but also adds to the company’s bottom line. What are the 4 Types of Complaints? Complaints can be of four types, and understanding these can be your first step for complaint management. Let’s see what these 4 types are: Productive Complaints Productive complaints are the type of complaints that are helpful in nature and are meant to bring about a change that is good and positive. They are well-thought-out and use suggestions for the improvement of something. They solve a problem by giving feedback that can

How to Track Instagram Mentions in 2025? With Instagram being one of the most used social media sites in India with over 358.55 million users, it also becomes a great choice for marketers or influencers trying to grow their brand. With brands like Glossier and Prime Energy drinks using Instagram for the marketing of their products, more and more brands are hopping into the app for the promotion of their brand. One of the most important parts of marketing on Instagram is monitoring your brand’s Instagram presence, especially its mentions on the app. It helps you find out the reach of your brand, how customers see it, and how you can improve. But how to track Instagram mentions in 2025? Let’s learn with this blog! What are Instagram Mentions? Instagram mentions are the number of times when a person’s Instagram username is mentioned in another person’s post, story, comment, or caption with their @ and username. This links the mention to the person’s page and sends them a notification of the mention. For example, a fashion influencer posts a picture of her outfit with the caption ‘Loving my outfit from @xyz’ This will bring attention to the mentioned brand, add a valuable backlink and mention to the brand, and give the brand more reach and appear credible in the eyes of the public. How to Track Instagram Mentions? Now comes the answer to the most important question, which is how to track Instagram mentions. You can do it manually by yourself, take the help of Instagram Insights or take the help of monitoring apps like Locobuzz. Let’s learn how.  1. Tracking Mentions Manually    Notifications: Checking your notifications is the most simple and easy way of tracking your mentions without using any sort of tools. Every time someone tags your account in a post, story, comment, or caption, Instagram will send you a notification. You can check your Instagram notifications daily to record the number of mentions that you are receiving, and even like or reply to the mentions.   Instagram Search: You can use Instagram search to look for mentions of your brand on the app. You can do it by searching for your brand name, its misspellings, and the hashtags of your brand and products. With these searches, you can record mentions that even the monitoring tools can miss. You can also follow the hashtags feature to keep track of certain hashtags and the changes in them. Google Alerts: Google Alerts is a free monitoring service launched by Google. You can set up alerts on Google alerts and it will notify you whenever your brand name or the keywords are mentioned. They can find you the blogs and articles that mention your Instagram account. IFTTT: IFTTT is a free site that can help you automate the monitoring of your brand’s Instagram mentions by creating applets that will send you notifications and emails whenever your brand’s username is mentioned. This way you can get all the mentions of it, even when you’re away from Instagram. 2. Instagram Insights Insights for Business Accounts: If you have a business account on Instagram, you can make use of its free analytical tool which can be used from inside the app itself.  On the insights, you can find your mentions, interaction rates, reach, likes, saves and comments.  You can simply use it by opening your account, selecting the menu, and then clicking on Insights. This helps you understand how your Instagram account is doing. 3. Social Monitoring Tools Social monitoring tools like Locobuzz can help your brand and company monitor and understand the mentions on Instagram. Sign it, you can understand what your audience is thinking about you, the talks going around and all the mentions of your brand. You can then use them to design your marketing strategy, record the performance regularly, and grow your brand.  Why is Tracking Instagram Mentions Important? Tracking Instagram mentions can help you keep track of the pages, captions and posts in which your brand is mentioned. But why are those mentions important? Increases Brand AwarenessMonitoring the Instagram mentions of your brand can help you monitor and keep track of how it is seen and talked about on Instagram. This can help you find out how the mentions are affecting your brand and can also help you deal with any negative attention and interact with your audience in a way that helps you build a credible connection with them. Helps you Interact with the AudienceBy monitoring the mentions that your brand is receiving on Instagram, you can interact and chat with people who are talking about you, reply to their reviews, solve their problems and thank them for their good feedback. This can also make them feel seen, make them happy and help you build a connection with them. Influencer MarketingFinding out the handles who are mentioning your brand can help you find influencers and partners who already interact with your brand for your Influencer marketing campaigns. This will help you find more real partnerships that will grow your Instagram account. Insights into your AudienceTracking and monitoring the mentions on your brand’s page can help you find insights into your audience and you can understand them and their preferences better. You can then accordingly centre your content around them and make it more interactive. Helps you find what Competitors are DoingMonitoring the mentions and analytics of your competitors can help you find out how they are doing and you can then benchmark that with your score to find out the aspects where your brand is doing good and where it could improve. Components of Instagram Mentions Now that we know what Instagram mentions are and why they are important, let’s see what counts as Instagram mentions and how you can check them for yourselves! Posts: You can mention an Instagram account and tag them on your posts and their captions and comments. This way you can credit, acknowledge, tag and promote a page on Instagram. Stories: You

17 of the Best Social Media Campaigns of 2025 Social media campaigns are more than just campaigns. They make people laugh, cry, support and most importantly make or break the name of a brand. From big brands to small ones, companies use social media campaigns to connect with their audience. These campaigns can be made for many different purposes, be it awaring people of something, making them laugh or making a revelation. And the end goal of these campaigns is to bring results. But what are 17 of the best social media campaigns of 2025? Learn in this blog. From interesting challenges to emotional rollercoasters, these campaigns set a high bar for companies. What are Social Media Campaigns? Social media campaigns are marketing plans that use social media to attain the goals of their company’s marketing. These campaigns can interact with users, increase the traffic of your website, or get you leads. What you need to think about when you make a social media campaign is the goal that you want, what sites you want to use, your audience and then create content and launch the campaign and keep measuring how it is doing, and improving. 17 of the Best Social Media Campaigns S. No. Campaign Name Brand Name 1 Thand Rakh Sprite 2 Share The Load Ariel 3 Rare Impact Rare Beauty 4 Rhode Care Rhode 5 Duolingo’s Adoption Center Duolingo 6 My smile is my superpower Colgate 7 Shot on iPhone Apple 8 My Birthday Song Cadbury Celebrations  9 Shop like it’s 1996 Osea 10 Sign to Smile Happydent 11 Screw it Up Black & Decker 12 You Can’t Stop Us Nike 13 The Tortured Poets Department Taylor Swift  14 Nothing University  Cadbury 5 Star 15 It Starts with Your Name Starbucks India 16 Chhota Kaam Urban Company 17 Fills Most Voids CRED 1. Sprite: Thand Rakh Campaign https://youtu.be/C1BRr7dXDoA?si=W9S3XLkN6r4b4rRJ Sprite is a lemon-lime soda, and they recently launched their ThandRakh social media campaign during the high-tension cricket match between India and Pakistan. After recognising the tension and pressure surrounding this match, Sprite decided to lighten a campaign to make people cool and lighten up their mood. They decided to do a live interactive Ask Me Anything session on their Instagram, whether they replied to the questions with jokes. Content creators joined the Sprite rant party live from the stadium to share jokes, memes, and commentary for the match. Using Social media, Sprite invited cricket fans from all around the world to participate in this campaign with the hashtag #ThandRakh, where they could share their own jokes on the match. They also attached a bar code to Sprite bottles, that would show you a joke once you scan it. So you could just buy a Sprite bottle cool off with the joke, and enjoy the cricket match. This was a fun and interactive way to use their campaign message. Sprite also partnered with some cricket influencers and comedians to create content that their target audience liked. Through its campaign, Sprite positioned itself as the go-to drink for staying cool during the high-tension cricket matches. 2. Ariel #ShareTheLoad https://youtu.be/vwW0X9f0mME?si=Bs_MOh0e84vj-rSK Ariel is a laundry detergent brand, that is known for its powerful cleaning. It is a part of Procter & Gamble and has focused on promoting hygiene and its use in washing clothes. According to Ariel, 7 out of every 10 women found their partners helpful during the COVID-19 lockdown, but for some reason, they stopped doing their share of work in the house. Ariel decided to launch its#ShareTheLoad based on this, to bring gender inequality in houses to attention. Ariel’s campaign challenged these norms by targeting men to participate equally in the laundry and share the load with their partners. The #ShareTheLoad campaign was launched with videos where everyday women had to do all the laundry while men did not participate. The video ended with a call to action, asking men to help with laundry and support their partners. Ariel partnered with influencers, celebrities, and social media sites to spread this message. They used hashtags like #ShareTheLoad and #EqualHousehold to talk about this issue and share their own stories. Ariel also added steps to make it easier for men to help with laundry. They posted content on how to do laundry correctly, and that it’s a simple task anyone can perform. Ariel also partnered with retail stores and in-stores to provide special discounts so more people would buy it. The campaign went viral and had millions of views and media coverage. The message was received by many people, with many men understanding and agreeing to share the load. 3. Rare Beauty: Rare Impact https://youtu.be/BIS7cwqPTYQ?si=lagDg1eYAO0Ir-ku Rare Beauty is a make-up brand founded by the singer Selena Gomez. Founded in 2020, the brand promotes self-acceptance and mental health and challenges the unrealistic beauty character. According to them, beauty is about being comfortable in one’s own skin and not some The Rare Impact campaign was started to complete Rare Beauty’s mission of building self-love and mental peace. The idea for the campaign came from the brand’s focus on real beauty and inclusivity. Selena Gomez and her team wanted to create a campaign that not only showed their products but also showed the stories and experiences of people who believe in real beauty and good mental health. The campaign wanted to connect with consumers by sharing personal stories of people who use Rare Beauty products, and how these products fit into their daily lives and help them love their true selves. Rare Beauty launched the Rare Impact campaign with some video profiles and photoshoots that showed real people and influencers using their products. These stories were shared across Rare Beauty’s social media, website, and YouTube. Every video featured people from different backgrounds, using their product and supporting self-acceptance, and mental health. Rare Beauty also has a four-star charity rating, and one per cent of sales to the Rare Impact Fund, which helps people with mental health. The Rare Impact campaign was loved by

2000+ Best Short Instagram Captions For Your Posts in 2025 With over 37.74 per cent of the world’s population using Instagram, it is one of the most used social media apps. Instagram is the go-to place for staying connected with friends and family, and sharing pictures and videos. Captions are the lines that go along with your pictures and add meaning to the picture. Whether you’re posting your travel photo, a selfie, or a family picture, the right caption can uplift your picture or reel and make it go viral. So, what captions can you use to make your pictures get more likes? It depends on the type of picture or video—whether it’s funny, smart, beautiful, or educational. And if you manually write captions, it could be a long task. We have over 2000+ best short Instagram captions for your posts in 2025, so your post can appear in the search bar and literally break Instagram (like Jennifer Aniston did!) Table of Contents 2000+ Best Short Instagram Captions For Your Posts General Instagram Captions for Your Post Good vibes only! Felt cute, might delete later Sunshine on my mind Life is better when you’re smiling Just another day in paradise It’s me, hi! Hot summer nights, mid-July, when you and I were forever wild I’ve got sunshine on a cloudy day I am what you call an It-girl 😉 Catching flights, not feelings Too glam to give a damn Blessed and Obsessed Always chasing the sun Keep it Real since 1960’s On Cloud Nine Stay Golden Wild and Free Living my Best Life Sweet but savage Slaying the Game Stay wild, moon child Forever Young Best believe I’m still Bejeweled I can make the whole place shimmer Golden hour Favourite crime Eid ka Chand🌙 Life is short, make every moment count! Stay wild, stay free! Finding beauty in the chaos!🌸 Feeling my best! Seize the day! Making memories Finding beauty everywhere On top of the world 🗻 Shimmer like you mean it ✨ Stay golden ✨ Dancing through life 💃 Living the dream 💭 Writing my own story Spreading kindness wherever I go 💖 Keepin’ it real since day one! Making every day count Creating memories that last a lifetime! Life is short, eat the dessert! Finding joy in the little things! Making Waves, Catching rays Letting the good times roll Living my life, my way! Life is better when you’re laughing!! Living for the moment Making memories Simply Happy Adventure time! Sunset vibes Just smile In love with life Feeling my best! Making it count Enjoying life! Good vibes only Feeling free Stay wild Hello, world! Dream big Living now Be yourself Smile more! Own it Happy days! Just breathe Shine on Life’s good! Keep it real Stay curious Be happy Enjoy today Good times Hello, sunshine Love life! Instagram Captions For a Swiftie Lights, camera, bitch, smile Look what you made me do! In a storm in my best dress, fearless. Enchanted💜 I come back Stronger than a ’90s trend I got that red lip, a classic thing that you like Baby, let the games begin I promise that you’ll never find another like me I like shiny things, but I’d marry you with paper rings Screaming, crying, perfect storms You are what you love! I’m sorry, the old Taylor can’t come to the phone right now. Why? Cause she’s dead 1,2,3 let’s go bitch Vintage Tee, Brand new phone I can make all the tables turn! They are the hunters, we are the foxes Wonderstruck, blushing all the way home Rainy ending to a perfect day The best people in life are free It’s a love story baby just say yes I never go out of style Cause baby, I could build a castle out of all the bricks they threw at me. Love’s a game, wanna play? We found Wonderland It was rare, I was there Shade never made anybody less gay Big City, wrong choices! This feels like a perfect night! Long live all the magic we made!💜✨ Spinning like a girl in a brand-new dress!💃 All too well, Taylor Swift gets me! Swiftie forever and always! Living my best Taylor Swift life 🎶💕 Who’s Taylor Swift anyway!? Swiftie by choice!! You can’t spell awesome without me! Swiftie vibes, all day, every day! Cherry lips, crystal skies! Taylor’s version! Whiskey on ice, sunset and wine! I’m so in love that I might stop breathing! Love you to the moon and the Saturn! I know places! I like shiny things but I’d marry you with paper rings! Have I known you for 20 seconds or 20 years? A lot going on at the moment! In my reputation era!🐍 The lucky one❤️ Cause I’m a mirrorball🪩 So long, London! Swiftie for life Finding my evermore in Taylor Swift’s Forever more🤎 All too well🍂 I’m begging for you to take my hand, wreck my plans, that’s my man! I hope I never lose you, hope it never ends Take me to the lakes, where all the poets went to die! These Windermere peaks look like the perfect place to cry 13! They told me all of my cages were mental, so I got wasted like all my potential Midnights become my afternoon☕ Just think of all the fun things we could do London boy You’re still all over me like a wine-stained dress I can’t wear anymore Dancing is a dangerous game! Born to be suburban legends You forgive, you forget, but you never let it go You’re my Achilles heel The best people in life are free! Kaleidoscope of heartbeats Cowboy like me! I’d be smart to walk away, but you’re quicksand I know for you it’s always me YOYOK! Now I’m your daisy🌼 Confidently ME! Gave my blood, sweat and tears for you Everything you lose is a step you take❤️ My only one, my eclipsed sun🌑 Don’t want no other shade of blue but you!  Instagram Captions if you haven’t posted in a while

Who Are Micro-Influencers & How to Find Them? [Complete Guide in 2024] What differentiates one brand from another is its relationship with its customers. The stronger and better the relationship a brand has with its customers, the better it will do in the market. And the secret to building a relationship with your audience is micro-influencers. Micro-influencers make up 47.3 per cent of all the influencers. They are influencers with a following between 1,000 to 100,000 followers and are known for their work with a niche audience segment and their connection with them. You can find the right micro-influencers for your brand using influencer marketing, social media searches, and your followers. Select influencers with the same target audience and niche as you and then build a genuine relationship with them to form a good partnership. It’s important to thoroughly research and vet potential micro-influencers to ensure they align with your brand’s values and messaging. Once you’ve identified potential micro-influencers, building a genuine relationship with them is key to successful collaboration and maximising the impact of their influence. This blog is your complete guide to Who Are Micro Influencers & How to Find Them? Who are Micro-Influencers? Micro-influencers are small-scale social media influencers with a following of 1,000 to 100,000 followers. They are known for their niche content and better audience relationships because of their lower follower base compared to normal influencers. They can work on being an influencer in fashion, fitness, travel, beauty, or tech, and post content around that. S. No. Types of Influencers  Number of Followers 1 Nano-influencers 1K-10K 2 Micro-influencers 10K-100K 3 Macro-influencers 100K-1M 4 Mega/Celebrity Influencers 1M+ The characteristics of micro-influencers are: Interactions: A brand’s interactions with its followers for micro-influencers are higher than their interactions with a macro influencer because micro-influencers have a small yet more close-knit audience that is interested in their content. They interact more personally with their followers and build a community. Niche Audience: Micro-influencers work with a niche audience like fitness, beauty, travel, tech, lifestyle, or food. This helps them to create good quality content that their followers like and interact with. Authenticity: Some influencers are seen as more real and authentic when compared with other influencers. To build a real relationship with your followers, you can share your stories, experiences, and interactive content with your followers. Builds a Relationship: Micro-influencers have a good and close relationship with their followers. And working with micro-influencers can help you get word-of-mouth marketing and more followers. Importance of Micro-influencers 1. High Interaction Rate Micro-influencers have high interactions compared to other macro-influencers. This is because they have a following from 1,000 to 100,000, who are very close and have high interactions with them. They often have interaction rates of around 7% which is higher than most. And this means that their posts are liked, commented on, and shared more. 2. Targeted Marketing Micro-influencers post content for niche audiences. Whether you’re looking for fitness, beauty, tech, or food influencers, there are micro-influencers in all of those groups. By partnering with them, you can make sure that your message is delivered to the right people at the right place. This type of targeting helps you find customers who are really interested in your brand. 3. Real Connection with Followers Because micro-influencers have a small following, they have a special relationship with them. Their interaction with them is high and are seen as real, and relatable instead of just promoting everything. And because of this, their recommendations are trusted more, which makes their influence high. 4. Better ROI Partnering micro-influencers can be less costly than mainstream influencers. You can work with so many micro-influencers with the same budget that it would take for you to work with one single big influencer. This lets you better your marketing strategy, target your audience in a better way and also get a better return on investment. 5. Brand Awareness Micro-influencers with their word-of-mouth marketing, of their recommendations can help you get more brand awareness. When a micro-influencer reviews your product in a good way, their recommendations can be taken seriously by their audience. This can help you get more brand awareness and a better image. Factors to Consider While Finding the Right Micro-influencers 1. Audience niche & Demographics Finding out and understanding the niche and demographics of their audience like their age, gender, location, and what they like. Using tools like Instagram Insights and other analytics can help you find out more about what your audience likes. Making sure that your influencer’s followers are the same as your target audience will make targeting easier for you. 2. Interactions Interactions tell you how connected you are with your audience. By looking at the average number of likes and comments you can find out the interactions that they’re receiving. High interactions mean stronger audience relationship Interaction Rate of 7-10 percent is really interactive. 3. Quality of content The quality of the content that a micro-influencer posts matters. Pictures that are high quality with good editing show how an influencer is. The better the quality is, the better the content will be for your brand. Followers can tell when content is forced and insincere, so it’s better to post real content that will help build a relationship with the audience. 4. Reach If a micro-influencer has 1,000 to 100,000 followers, they can get good audience reach and interactions with them. Influencers with smaller audiences have more close-knit relationships with their audience, so the interaction and reach they provide can be really high compared to the other influencers. 5. Social Media On what social media site is the influencer most active and where does your target audience spend the most time? Find that out and use it to find out the right micro-influencer for your brand. Instagram as a social media is good for lifestyle and fashion brands, while YouTube and Twitch are better for tech and gaming brands. The right site will help your content reach the right audience. Examples of Micro-influencers Now

LFG: Meaning in Social Media and How to Use it in 2025 “LFG” is commonly used in gaming forums and overly excited football tweets. Can it signify the same thing in such diverse situations? The term “LFG” has two distinct meanings depending on the context. Whether you’re a devoted gamer trying to join a squad or a social media fanatic advocating for a cause, ‘LFG’ might be your go-to acronym. We’ll look at how to use ‘LFG’ in gaming, where it appears in situations such as social media and sports, and how it affects online communication. In this post, we’ll go over all of the different meanings of “LFG” and when this acronym first surfaced online. What Does ‘LFG’ mean? LFG is most commonly defined as “looking for group.” The acronym is frequently used online by persons looking to form alliances in multiplayer online games. In a massively multiplayer online game (MMO), for instance, a player next to you might enter “LFG level 60+” to suggest that they’d like to form a team with other players who are at least level 60. Nevertheless, this phrase has since extended to include individuals seeking non-gaming communities. A somewhat popular interpretation of LFG is “Let’s freaking go.” “LFG” is a means to express extreme excitement or enthusiasm for an impending football game or vacation. Additionally, “LFG” is used in texts or tweets to encourage someone who lacks motivation or moral support to take on a challenging task or performance. Online players can also support their teammates by using the hashtag “LFG.” You might receive a text message saying something like, “You’re going to nail that job interview! LFG!” That message can give you confidence for an intimidating task. LFG Meaning in Social Media LFG frequently appears on social media sites. It’s an internet lingo for getting people together for a group project. Use “LFG,” which is the written equivalent of screaming “Let’s freaking goooo!” at the top of your lungs if you’re so excited about something that you can’t stop talking about it. Use it as a caption for your vacation pictures on Instagram, in a text message to a friend, or in a tweet about your upcoming soccer match. “Last airport selfie before I fly to Thailand, LFG!! ✈️” “I’m coming to your track meet tomorrow, LFG!” Use this informally among friends or on social media. It is not a good idea to send this to your boss (even if you are very psyched for the meeting). If you’re texting or DMing someone who’s taking too long to get ready or arrive somewhere, send “LFG” to (impolitely) push them to speed up. Save this for people who realise you’re using “LFG” as a term, not to curse them out or make them feel awful for falling behind. “Have you finished shopping yet? “I’ve been waiting outside forever, LFG!” “How can it take you this long to walk 2 blocks lol, LFG!!” In sports, the abbreviation ‘LFG’ has a distinct meaning. It is frequently used as a rallying cry, a motivational statement to improve team morale, or to encourage an athlete to exceed their personal best. Consider it a modern-day battle cry, designed to create team solidarity and competitive spirit. For example, a coach may utilise ‘LFG’ in a pep talk to motivate their squad before a big game. It’s a way to scream, “Let’s freaking go,” a rallying cry that inspires everyone to give their all and strive for victory. The use of ‘LFG’ is not restricted to the field or court. You may also see it in sports marketing, where it is utilised to communicate excitement with supporters. Gain in-depth insights into social media trends and customer sentiments to make data-driven decisions. Book a free demo Origin of LFG The first entry for LFG that alludes to “let’s freaking go” is from 2010. The acronym first appeared in literature on college campuses as part of the party scene. It eventually expanded to the rest of the internet, where it became common in discussions on sports, music, gaming, and other topics. It was later used as an informal motto by the United States women’s national soccer team, which won the FIFA World Cup in 2019. “Let’s Freaking Go” has gotten less offensive and more widely accepted. It is now an effective approach to get someone to move at a high speed or in a hurry so that everyone can get started on their day. Final Thoughts In the ever-changing landscape of internet communication, LFG stands out as an acronym that fits seamlessly into a variety of scenarios. Initially, Looking for Group was the preferred interpretation in gaming circles, with players banding together for quests and raids. However, as digital networking evolves, “Let’s Freaking Go” has become an equally popular term, evoking excitement and togetherness across social media platforms. Remember that, while it is necessary to grasp what terminology like LFG represents and how to use them, it is also critical to consider the context. After all, the beauty of internet slang LFG rests in its adaptability and the sense of community it promotes.

How the YouTube Algorithm Works in 2024 Table of Contents YouTube’s recommendation system, the influential and intricate mechanism that decides which videos are suggested and put forward to audiences, has transformed over the years. At first, the algorithm was based on relatively simple parameters, like view rates and some forms of engagement. It has evolved and is currently in the process of continuous development, often using such techniques as advanced machine learning and artificial intelligence for the enhancement of its understanding of users. Based on the results, however, it can be concluded that YouTube is far from perfect for content creators and marketers who must decipher its algorithm. It determines whether a video is successful and whether it trends or is invisible within the numerous videos produced. The awareness of how this algorithm works enables individuals to tweak their show in a manner that will garner more viewership and traction, and thus success through the platform. Even in 2024, when you are reading this article, we are going to explain how YouTube’s algorithm works, what aspects determine videos’ visibility, and what factors you should focus on to reap the benefits of this rather unprejudiced method of content promotion. How does the YouTube Algorithm Work? View Count and Basic Engagement Metrics The algorithm of YouTube was also basic when it was created in 2005 and the early years of its existence. From the research done, the initial means of ranking the videos used or considered was the view count. It is worth noting that garn or views attracted people to watch the video; increasing views meant the video would be recommended and featured. Likes, comments, and shares also came into play, but the emphasis was mainly laid on the overall view counts. While this approach had its advantages and allowed for achieving a high watch rate and increasing the company’s popularity, it also had its flaws, such as the focus on the video title and thumbnail, which many creators used to lure the viewers in with, resulting in numerous clickbait titles and thumbnails, and considerably less attention paid to the content of the videos. The Shift to Watch Time and Session Time To address the issue of the influx of traffic from other websites and view counts YouTube started to fine-tune its algorithm. In the immediate period before our analysis ended toward the middle of 2014, the company began focusing on watch time around 2012. This new metric was used to better understand the level of engagement with the audience by calculating how long viewers spent with one video. It was with this consideration in mind that strategies were developed to ensure that great emphasis was placed on particular videos that would help make the audience watch for longer periods. With watch time, session time was also set as a factor, to make the content not only keep the viewers engaged but also watch the content for longer sessions at the platform. Introduction of Machine Learning and AI YouTube expanded slowly and then faster and the algorithm got even more advanced with the use of machine learning and artificial intelligence. By adopting some of these technologies, the algorithm requires a deeper perception of user behaviour and tastes that translate to more accurate recommendations. Since it works with enormous data, it could explore the patterns and apply them adding or enhancing its subsequent predictions. This was a major advancement because the algorithm could now respond dynamically to changes in the user’s dependency pattern on the streamed content, with the platform constantly offering an innovative interactive experience. As a result of these stages of evolution, it has allowed for the YouTube algorithm to change from a simple view system into a complex and intelligent one. By 2024, through the usage of the most advanced artificial intelligence and machine learning technology, it will provide its users with content that is in strict correlation with the users’ preferences in particular; therefore, viewers will remain interested and engaged, while more content producers may reach the target audience. Core Principles of the 2024 Algorithm User-Centric Approach: Relevance and Personalization Privacy at the core of YouTube recommendation algorithm in 2024? Absolutely, and there is one more thing that characterises the algorithm – it is very user-oriented. The algorithm over the news feed is intended to filter the content which would most interest every specific user. This means having insight into what users are inclined to watch next since our system has to anticipate this and suggest it. The aim here is to obtain a rather high level of matching where each user’s home page and related videos truly match his or her interest. These features are especially useful in ensuring the viewers are exposed to content that they are likely to have an interest in, hence, keeping them satisfied. AI and Machine Learning: Enhancements and Refinements Exactly in the middle of the specifications, in the ‘Enhancements & Refinements’ category it comes down to ‘single instance’ or simply being able to do it at all. ”Similarly, the YouTube algorithm of 2024 remains very sophisticated since the platform uses artificial intelligence and machine learning to further augment its performance. These applications allow the algorithm to consider data regarding users’ interactions, the contents of the videos, and other factors to learn more effectively about what people may desire to watch. The Machine learning models by their nature are designed to learn to detect patterns and changes that can happen over time making the algorithm always evolve as the user behaviours and choices shift. This process is continually working to improve the quality of the videos being recommended and the overall performance of the platform, making it friendlier and more effectively meeting the needs of users. Focus on Viewer Satisfaction and Retention YouTube’s algorithm in 2024 targets viewer satisfaction and retention as its main goals. Social networks are built in a way that the algorithm helps uncover content that gains a first click, but more importantly, holds the viewer’s attention. Indicators

Aayushi Verma Biography, Age, Net Worth & More Social media is a very plausible and expanding place where millions of personalities are striving for attention and validation. But Aayushi Verma carves out her path and away from the rest with her true nature and undeniable good looks. As of June 2023 sixty-six thousand (66,000) plus engagements and an admirable follower of one-thousand six-hundred and six-six (1,606) people that’s the current statistics standing. Aayushi is a social media phenomenon, having amassed not less than 5 million followers on Instagram alone. She has been charismatic enough to draw the attention of a wider audience of people and spellbind them with her sizzling content, endless energy and approachable attitude. However, the seeming perfection of well-designed and carefully selected filters is an analogue of the inner story of struggle, unswerving resolve, and sheer vigour that led Aayushi to prominence. Social Media Handles Social Media Number of Followers Username Instagram 1.5M @aayushiivermaa View this post on Instagram A post shared by Aayushi Verma (@aayushiivermaa) Who is Aayushi Verma? Date of Birth 10th August 2002 (Not Sure) Age 24 Birth Place Mumbai Nationality Indian Birth Sign Leo Profession Influencer Education Graduate Aayushi Verma’s Career In 2020 with a lot of “hip and happening” social media websites full of multiple voices simultaneously competing for the audience’s attention, Aayushi Verma got into that journey that turned out to be life-changing for her. It was when the author came across a snapshot of a lady standing in a posture so effortlessly casual and exquisitely beautiful, that it felt like a little lightning had struck him. Through deliberate ocular distraction, her attitude shone with quiet confidence, or so it seemed as if she would be leading the voyagers on a voyage of self-discovery and creativity. At the time Aayushi had no idea of what was awaiting her there and how her low-profile entry into the crowd was going to contribute to her rise to fame. I was apprehensive about taking the first step into the huge world of social media, but soon I will learn to leverage it to a blooming digital presence involving great interaction worldwide with authentic personality and charisma. The more posts she put on social media, the more of the followers were set on fire by this personality which was refracted through his magnetism and. human nature. An attribute that has made her stand out amongst the crowd of many influencers clamouring for one’s attention in the digital sphere is her effortless style and, most importantly, the fact that she is relatable through her fashion choices. Her audience eventually grew, parallel to that of Aayushi’s, and was confident and creative. As she turned into something more than a chosen one, the once lonely activity became a group of followers moved by their shared love for Aayshi’s unique perception and unparalleled commitment to genuineness. Of course, a lot has changed in her life since that one fateful photograph. It would be impossible for her to imagine then that the photograph would have such a huge mark on her life.  With Aayushi’s every update on Instagram Visions, the time-stamped posts became inadvertently sprinkled with her own unique and natural quality which made her more popular among the viewers. In every transition video, get-ready-with-me reel, as well as fashion and lifestyle ensemble pictures she released, Aayushi hit a chord with the people who were forced to amalgamate both entertainment and informative content in their digital content consumption. When we look at her learning blogs, especially, they form a signature feature of her content since they not only demonstrate her taste in clothes but also her skill in story writing. What stood out more than anything was the genuinely seamless and captivating way in which Aayushi narrated the transformation story. She took the viewers on an actual journey from gym to party clothes, moving from one transition to the next until the last frame, all the while keeping in mind her ability to merge her style with that of various looks throughout her story. Yet one particular clip was to prove crucial in the life of Aayushi and this fantastic start on social media, for it truly rocked her web and positioned her as a rising star of the virtual world. Through a product demonstration video, which features Aayushi donning an orange top, makeup, and workout garments, many have fallen in love with and even found a spark of creativity. Casting Bean’s Talent Management stood for her professional exposure which she found herself juggling, with her career ascent and unstoppable potential at the peak. However, what was exceptional when it came to Aayshii was that she had never abandoned her zeal and enthusiasm for her art and could very easily connect with her viewers. Aayushi channel soon became not only a source of self-expression but also the hub of creativity and positivity which garnered fans from all corners of society and only her genuine authenticity and contagious energy could bring such peace and inspiration to people. Aayushi’s presence in social media platforms grew steadily along with her support and influence. She, however, never lost touch with her humble beginnings, which provided a rich foundation for her success. As she published each new post, she tried to boost her readers’ self-esteem, communicating through her space thoughts about happiness, acceptance, and genuineness in an ever-increasing world where people seem to distinguish people by a superficial look at first and pursue a showy lifestyle. Aayushi’s collaborative spirit grew and surpassed the limit, consequently expanding beyond her family circle fraternity to comprise fellow content performers and influencers. Thus, she demonstrated her leadership skills by collaborating with the people, as was done throughout various processes of producing content which ensured that the audience was catered for despite their different demographics. One of the very prominent collaborations that entertained the audiences was a piece with Aayushi and YouTuber Pranali Rathod. Powered by the beat of “STAY” by singer The Kid Laroi featuring Justin Bieber, the

In 2025 the Instagram algorithm is still the behind-the-scenes brain that determines what shows up on your feed. It’s like a digital gatekeeper, sorting through the billions of posts to find the ones that will grab your attention. It considers the accounts you follow, the type of content you engage with liking, commenting, and sharing, and even how much time you spend on the app. By looking at all these patterns it tries to guess what you will like and prioritises those posts in your feed. The Instagram algorithm works differently for feed posts, reels, stories, and the explore page. The main mission of the Instagram algorithm is to make you stay on the app as much as possible. Essentially it’s all about maximising your engagement and keeping you hooked on scrolling. So next time you open Instagram, know the algorithm is working hard in the background to tailor your experience to you. What is the Instagram Algorithm? The Instagram algorithm is like a personal assistant that decides what posts you see when you open the app. It’s a set of rules and processes that goes through all the photos and videos people post and picks out the ones it thinks you will love the most. The Instagram algorithm aims to improve your experience on the app by showing you things you are interested in and might enjoy. It looks at what accounts you follow, what kind of posts you have liked before, and how long you have been on the app. Doing that ensures you see the content relatable to you so you stay on the app as long as possible. It’s there to make sure you have a good time on Instagram! Instagram Algorithm for Different Formats 1) Feed Posts It decides this by noticing how you have responded to previous posts. It gives priority to posts from accounts you interact with regularly, like those accounts you liked, commented on, or shared. The posts that are shown first are normally the freshest. It means your relationship with the poster makes more content from friends and family visible. It makes a balance between all types of content to make your feed look varied. 2) Instagram Reels As with feed posts, the app looks at what you have done in the past to try to stick with your taste. That will be the highlighting of the reels based on the number of likes, comments, and shares as well as the length to which you watch them. Trending reels, or those popular with people you follow, might show up more in your stream. Engagement and creativity will take over; those reels on which more users show some activity or that are more visually appealing might receive a higher reach. What appears in your feed might not be impacted by your interaction with reels, which includes replaying the same reels. 3) Instagram Stories Based on your response to a story in the past, the algorithm does the work to help you tailor your experience. It takes into account whose stories you watch consistently and for how long you watch them. Generally, the very first thing that is read is recent stories, which triggers real-time engagement. Posts from accounts you interact with the most appear first. 4) Explore Page The Explore page becomes like your own discovery hub with all the stuff you like. It then uses this data from your behaviour to collate items that you may be interested in. It considers all your previous interactions, the types of posts you interact with, and even the accounts you follow. It highlights trending topics, popular posts in your network, and content similar to what you have engaged in before. 5 Key Factors Influencing the Algorithm Pretend Instagram is like a giant library with billions of books (or posts accordingly). Now, you are just coming to this library, and there is too much to look at that you can’t even manage to sort out. Now, here comes the Instagram algorithm, also known as the super-smart librarian, to point out the greatest books that you would love to read. 1) Engagement How much do you interact with posts on Instagram, like by liking, commenting, or sharing? The algorithm sees this as a sign you are interested in that content so it will show you more of it in the future. In this way, people watch reels endlessly without even realising the time. 2) Relevance Imagine Instagram as a really good friend who knows exactly what you like. It wants to show you posts you are interested in so it keeps track of what you have liked and commented on before. If you always like cat videos, for example, Instagram will think you’re a big cat fan and show you more cat posts. 3) Timeliness Instagram is like a news reporter trying to keep you up to date with the latest gossip. It likes to show you fresh content that’s hot off the press. So if someone posts something new it’s more likely to show up in your feed than something posted a week ago. 4) Profile Searches When you stalk someone’s profile Instagram notices. It thinks, “Hmm this person keeps looking at this other person’s profile. They must be interested in what they are posting.” So it might show you more of that person’s posts in your feed. 5) Relationships The algorithm also considers your relationship with the person or account that posted the content. If you regularly interact with someone’s posts, like a friend or family member, you are more likely to see their content in your feed. Well, to put it simply, the Instagram Algorithm happens to be your very own personal tour guide inside this great library of posts to make sure you find what you love and keep engaged in the app. By keeping these factors in mind, the Instagram algorithm aims to make your feed interesting and makes sure that you keep engaging with the app for a long

Everyone who uses Facebook to consume or share content, including social media marketers, business owners, journalists, the general public, and world leaders, is talking about the Facebook algorithm. Facebook is without a doubt, the most popular social media network, with over 3 billion active users each month. To make sure that your content reaches this huge and diversified user base, creators and influencers alike must grasp Facebook’s algorithm. However, it can be difficult for users, marketers, and content creators to comprehend the nuances of the Facebook algorithm. This article explores Facebook’s algorithm in great detail, providing a thorough and current analysis of the processes that determine what shows on your feed. What is the Facebook Algorithm? Facebook uses machine learning techniques and programming rules called the Facebook algorithm to decide what information appears in a user’s News Feed. Intending to give each user a unique and interesting experience, it ranks posts, Stories, and advertisements according to user interactions, content type, and post timeliness. How Does the Facebook Algorithm Work in 2025? Facebook wants to make sure its users see posts that align with their values and areas of interest. Posts from friends and Facebook groups they are associated with are included in this, along with fresh content that is judged appropriate. What users value is what the algorithm values. Facebook now uses four criteria to prioritise the posts in your feed: Who shared it: Posts from companies or individuals you regularly do business with are more likely to appear on your feed.How well it fits your preferences: Whether you plan to engage with it in light of prior shares, likes, and comments. Content format: The format you are more likely to receive is the one you have interacted with previously. You will see more photographs, for example, if you have liked more photos. The same holds for videos. Interests in general: Facebook will display a post on your feed if it anticipates that it will receive more interactions.The Facebook algorithm displays two different kinds of content in users’ feeds: Facebook Groups, liked pages, and postings from friends are examples of connected content. Posts from pages or users they do not follow that are likely to be of interest to the user are referred to as recommended content. But now that reels have been introduced, understanding the concept of the Facebook algorithm goes beyond just seeing posts in your feed. Let’s differentiate between the feed and the reel algorithm so that you can make sure you leave our article completely aware of the Facebook algorithm and can use that knowledge in your digital marketing approach. Enhance your social care with Locobuzz’s Facebook analytics. Gain insights, track performance, and elevate your customer experience. Book a free demo Facebook Feed Algorithm 2025 By 2025, the Facebook algorithm will have evolved into an advanced artificial intelligence system that is tasked with presenting material that appeals to users’ interests. Although Meta accepts that the algorithm is not perfect and that it may never be, it is evident that it is committed to improving and changing its methodology to better suit consumer preferences. The Facebook algorithm ranks the information that shows on each user’s feed in four steps to accomplish this. Inventory First, the algorithm produces a list of all possible feed content. This covers Facebook pages that the user follows, groups they are a part of, and posts that friends have posted. Crucially, any content that violates Facebook’s community standards is disqualified right away. Signals The system then assesses a number of “signals,” or ranking factors, to determine the user relevance of each piece of information. These signals can include a wide range of information, including the post’s timing, the poster’s identity, the user’s interaction with the poster, the type of content (such as links, photos, or videos), the user’s engagement with related posts, the user’s local time, and even the internet connection speed. A user will probably see more videos on their feed if they engage with video material on the platform more than they do with other content formats. In order to ascertain what subjects and information users are interested in seeing on the social media network, Facebook also analyses user behaviour during their active hours. The algorithm also takes into account the post’s level of interest and likelihood of user interaction as ranking signals. High-quality, original material will appear higher in the feed since it has a better possibility of inspiring significant conversations and reactions. Predictions Based on the ranking signals, the algorithm forecasts each piece of content’s likelihood of being interacted with by a user. To put it another way, the algorithm looks at users’ historical behaviour to determine how likely they will act in particular ways on this new content. Facebook claims that its algorithms can anticipate several things, including your propensity to comment on a post, your friends’ propensity to remark on the post if you share it, and the likelihood that the post will start a dialogue or back-and-forth discussion. Facebook recognises that someone is a fan if, for instance, they frequently follow and visit your brand’s Facebook Page and share your content. Most likely, they would like to see more of your posts on their feed. Relevance Lastly, a “relevance score” is given to each piece of content. Higher-scoring content appears first in the Feed. The algorithm starts by arranging the linked content before adding suggested stuff to the user’s feed. It doesn’t display posts from the same creator back-to-back or in a sequence of related content to prevent boredom. Facebook Reel Algorithm 2025 Like the feed algorithm, the Facebook Reels algorithm determines a user’s interests by observing how they engage with other postings. Apart from that, the Facebook algorithm takes into account several aspects when ranking reels. According to Facebook, the “highest-quality” content is promoted first. The other factors that Facebook includes while ranking reels are: Engagement: Reels with greater rates of engagement are given priority by the algorithm. The number of users who clicked

1100+ Instagram Hashtags to Grow Your Account in 2025 As popular as Instagram is, it is always evolving, and hashtags are a key component in increasing exposure rates and attracting new followers. As we approach 2025, choosing the appropriate hashtags will continue to be critical in deciding the development of your Instagram profile. This ultimate hashtag list includes 1100+ hashtags that have been classed and are intended to present your content to the appropriate audience for account promotion. This article will teach you all you need to know about hashtags, from the basics to the most advanced ways for utilising them. Table of Contents Understanding Instagram Hashtags What are Instagram Hashtags? Hashtags are words or sentences that start with the pound symbol (#). They organise content so that a bigger audience can locate it. People who search for or follow a hashtag can see all of the public postings that include it. Hashtags’ Role in Content Discovery By categorising your articles, hashtags make it easier for readers interested in certain topics to find your content. They are required to communicate with those who are not among your followers. How to Improve Visibility and Engagement with HashtagsUse relevant hashtags to attract readers who are interested in your material, which may enhance engagement rates on your postings. Increased visibility on the Explore page due to increased involvement can help. Hashtag Best Practices for 2025 Using a Combination of Niche, Branded, and Popular Hashtags Popular Hashtags: These may be very competitive yet have a large following. Some popular hashtags are #love, #instagood, and #photooftheday. Niche Hashtags: Because they target certain groups and interests, niche hashtags are less competitive and more effective at reaching your intended audience. Branded Hashtags: Exclusive to your campaign or brand, these hashtags help to develop community and track user-generated content. The Importance of Pertinence and Avoidance of Banned Hashtags Make sure your hashtags are constantly relevant to your content in order to attract the right audience. Avoid using forbidden hashtags, since they may result in a shadowban or limit the visibility of your post. How to Find Useful Hashtags Use Instagram’s search tool to discover trending and relevant hashtags.Examine the hashtags that influencers and competitors in your sector are using.Make advantage of hashtag research tools like RiteTag, All Hashtag, and Hashtagify. Ideal Hashtag Count for Each Post Instagram photos can contain up to 30 hashtags, however studies show that using 9-11 relevant hashtags results in the greatest interaction. Category-Based Hashtag Lists Here is a comprehensive list of over 2500 hashtags categorised by niche, popularity, and specific use cases to help you grow your Instagram account in 2025. General Hashtags for Growth 1. #love2. #instagood3. #photooftheday4. #fashion5. #beautiful6. #happy7. #cute8. #tbt9. #followme10. #picoftheday Niche-Specific Hashtags Fashion11. #fashion12. #style13. #ootd14. #fashionblogger15. #fashionista16. #instafashion17. #streetstyle18. #fashionweek19. #model20. #vintagefashion21. #mensfashion22. #womensfashion23. #fashionstyle24. #fashionaddict25. #fashiongram Travel26. #travel27. #wanderlust28. #travelphotography29. #travelgram30. #adventure31. #explore32. #vacation33. #travelblogger34. #instatravel35. #travelling36. #traveltheworld37. #travelguide38. #travelholic39. #traveler40. #traveladdict Food41. #food42. #foodporn43. #yummy44. #foodie45. #delicious46. #foodstagram47. #instafood48. #foodlover49. #foodphotography50. #foodblogger51. #foodies52. #foodgasm53. #eating54. #foodpics55. #chef Fitness56. #fitness57. #fitfam58. #gym59. #workout60. #health61. #fit62. #fitnessmotivation63. #bodybuilding64. #healthylifestyle65. #exercise66. #fitlife67. #fitnessjourney68. #fitnessaddict69. #fitspo70. #getfit Beauty71. #beauty72. #makeup73. #skincare74. #beautyblogger75. #glam76. #cosmetics77. #makeuplover78. #makeupartist79. #beautytips80. #hair81. #beautycare82. #beautyproducts83. #selfcare84. #makeupaddict85. #beautyhacks Technology86. #tech87. #technology88. #gadgets89. #innovation90. #technews91. #future92. #techie93. #electronics94. #instatech95. #science96. #robotics97. #engineering98. #techlover99. #ai100. #digital Lifestyle101. #lifestyle102. #life103. #love104. #motivation105. #inspiration106. #happy107. #selflove108. #live109. #mindfulness110. #positivevibes111. #happiness112. #lifestyleblogger113. #wellness114. #goals115. #mindset Business and Entrepreneurship116. #business117. #entrepreneur118. #startup119. #smallbusiness120. #hustle121. #success122. #businessowner123. #motivation124. #entrepreneurship125. #money126. #marketing127. #digitalmarketing128. #businessman129. #businesswoman130. #growth Photography131. #photography132. #photooftheday133. #naturephotography134. #portraitphotography135. #photographer136. #instaphotography137. #photo138. #photoshoot139. #photographylovers140. #photographyeveryday141. #nature142. #landscapephotography143. #travelphotography144. #streetphotography145. #wildlifephotography Seasonal and Holiday HashtagsNew Year146. #newyear147. #happynewyear148. #newyearsresolution149. #newyearnewme150. #2025151. #nye152. #newyearscelebration153. #newyearseve154. #newyearsparty155. #goodbye2023 Valentine’s Day156. #valentinesday157. #love158. #romance159. #valentine160. #valentines161. #loveyou162. #heart163. #couple164. #valentinesgift165. #valentinesdate Summer166. #summer167. #summervibes168. #sun169. #beach170. #summertime171. #sunshine172. #summerfun173. #vacation174. #hot175. #summerdays Halloween176. #halloween177. #halloweenmakeup178. #spooky179. #trickortreat180. #halloweenparty181. #halloweencostume182. #horror183. #scary184. #october185. #pumpkin Christmas186. #christmas187. #merrychristmas188. #christmastree189. #holidays190. #christmastime191. #christmasdecor192. #santa193. #christmasspirit194. #christmasgifts195. #xmas Event-Based HashtagsMusic Festivals196. #musicfestival197. #livemusic198. #festivalvibes199. #concert200. #music201. #festival202. #dj203. #party204. #rave205. #musiclover Sports Events206. #sports207. #game208. #championship209. #team210. #soccer211. #football212. #basketball213. #athlete214. #sport215. #fitness Conferences216. #conference217. #networking218. #businessconference219. #industryevent220. #summit221. #workshop222. #webinar223. #seminar224. #event225. #leadership Cultural Celebrations226. #celebration227. #culture228. #tradition229. #festival230. #heritage231. #cultural232. #culturalevent233. #diversity234. #community235. #culturalheritage Additional Hashtag ListsMental Health236. #mentalhealth237. #selfcare238. #wellbeing239. #mentalhealthawareness240. #mindfulness241. #therapy242. #depression243. #anxiety244. #mentalhealthmatters245. #mentalhealthsupport Pets and Animals246. #pets247. #animals248. #dog249. #cat250. #petstagram251. #dogsofinstagram252. #catsofinstagram253. #petlover254. #petphotography255. #animalphotography DIY and Crafts256. #diy257. #crafts258. #handmade259. #doityourself260. #crafting261. #diyprojects262. #art263. #homemade264. #diycrafts265. #crafty Education266. #education267. #learning268. #study269. #school270. #teacher271. #students272. #educationmatters273. #knowledge274. #edtech275. #elearning Parenting276. #parenting277. #momlife278. #dadlife279. #kids280. #family281. #parenthood282. #parenting101283. #parentingtips284. #parentinglife285. #childhood Eco-Friendly and Sustainability286. #sustainability287. #ecofriendly288. #gogreen289. #zerowaste290. #sustainable291. #environment292. #climatechange293. #recycle294. #sustainableliving295. #earth Gaming296. #gaming297. #gamer298. #videogames299. #gamers300. #gamingcommunity301. #playstation302. #xbox303. #pcgaming304. #gaminglife305. #esports Books and Reading306. #books307. #reading308. #bookstagram309. #booklover310. #bookworm311. #bookish312. #bibliophile313. #instabook314. #bookaddict315. #bookcommunity Motivational and Inspirational316. #motivation317. #inspiration318. #quotes319. #motivationalquotes320. #inspirationalquotes321. #positivity322. #quoteoftheday323. #success324. #believe325. #dreambig Photography (Advanced)326. #dslr327. #nikon328. #canon329. #sonyalpha330. #lightroom331. #photoshop332. #fineartphotography333. #streetphotography334. #landscape335. #portrait Fitness (Advanced)336. #bodybuilder337. #shredded338. #gainz339. #crossfit340. #powerlifting341. #strengthtraining342. #yoga343. #pilates344. #running345. #cardio Beauty (Advanced)346. #haircare347. #nails348. #beautyinfluencer349. #skincarecommunity350. #makeuptutorial351. #makeuplife352. #beautycommunity353. #glow354. #beautyblog355. #skincareroutine Specific Events and OccasionsWedding356. #wedding357. #bride358. #weddingdress359. #weddingphotography360. #weddingday361. #weddinginspiration362. #weddingplanner363. #bridetobe364. #weddingideas365. #groom Birthday366. #birthday367. #happybirthday368. #birthdaygirl369. #birthdayboy370. #birthdayparty371. #birthdaycake372. #birthdaycelebration373. #birthdayfun374. #birthdays375. #birthdaybash Graduation376. #graduation377. #graduate378. #classof2025379. #graduationday380. #graduationparty381. #graduationpictures382. #collegegraduation383. #highschoolgraduation384. #graduationphotos385. #graduationcap Anniversary386. #anniversary387. #happyanniversary388. #anniversarygift389. #anniversarycelebration390. #love391. #anniversaryparty392. #weddinganniversary393. #anniversarydinner394. #relationshipgoals395. #togetherforever Baby Shower396. #babyshower397. #baby398. #momtobe399. #babygirl400. #babyboy401. #babybump402. #babyshowerdecor403. #babyshowerideas404. #pregnancy405. #expecting Pets and Animals (Advanced)406. #doglovers407. #catlovers408. #puppy409. #kitten410. #animallovers411. #doglife412. #catoftheday413. #petlife414. #dogsofig415. #catsofig416. #petsofinstagram417. #dogstagram418. #catstagram419. #dogloversclub420. #catloversclub Fitness (Additional)421. #fitspiration422. #strong423. #muscle424. #fitnessmodel425. #training426. #weightloss427. #healthyeating428. #fitgoals429. #fitnessfreak430. #gymlife431. #personaltrainer432. #fitnessaddiction433. #gymmotivation434. #workoutmotivation435. #fitwomen Food (Advanced)436. #healthyeating437. #instafood438. #foodblog439. #foodbloggers440. #chefsofinstagram441. #recipe442. #homecooking443. #fooddiary444. #foodgram445. #foodlover446. #foodart447. #culinary448. #foodiesofinstagram449. #foodgawker450. #forkyeahLifestyle (Advanced)451. #selflove452. #selfcare453. #selfie454. #liveauthentic455. #liveyourbestlife456. #livelife457. #lifestylephotography458. #lifestyleinspo459. #lifestylebloggers460. #lifestyleinspiration461. #lifelessons462. #lifestyleblog463. #lifequotes464. #lifegoals465. #inspiredaily Business (Advanced)466. #businesstips467. #businesstalk468. #entrepreneurlife469. #startupbusiness470. #entrepreneurmindset471. #businessgrowth472. #entrepreneurlifestyle473. #businessgoals474. #entrepreneurmotivation475. #businessminded476. #businessstrategies477. #businesscoach478.

Top 30 Influencer Marketing Tools to Find Influencers in 2025 To find influencers and oversee their campaigns, the majority of firms employ influencer marketing platforms. Every brand uses one or more influencers, whether they are mega- or micro-influencers, in their marketing plan. An influencer spreads a brand’s message to prospective customers like a megaphone. These people usually have a lot of power in particular groups and on particular subjects. If an influencer supports a company, potential customers are more likely to be open to hearing what the brand has to say. You may locate influencers in your niche with these influencer search services, evaluate their reach and engagement, and start fruitful partnerships at a reasonable cost. Here’s the List of the Top 30 Influencer Marketing Tools to Find Influencers in 2025 1. Locobuzz Using cutting-edge machine learning algorithms, Locobuzz adds a variety of attributes—such as an influencer, topic, location, gender, sentiment, priority, toxicity, etc.—to each and every conversation in real time. With Locobuzz, you can instantly obtain valuable insights on any topic, filtered by factors like geography, language, influencers, and demographics. You may discover thought leaders, brand ambassadors, and critics with real-time powerful insights, which also give you a comprehensive picture of your brand’s social health. https://youtu.be/VPQSve0_Kvo?feature=shared 2. Traackr Traackr offers comprehensive insights into the characteristics, interests, and actions of influencers’ followers. Brands may find influencers actively participating in relevant topics, conversations, and trends on social media by using Traackr’s influencer discovery tool. With the help of this feature, marketers may locate influencers who are already involved in discussions about their sector or speciality. With Traackr, companies can collaborate with worldwide influencers. There are 50 nations in its network, and 26 languages are available on the platform. However, Traackr isn’t a good fit for startups or small companies with tight budgets. Annual or multi-year subscriptions are available, although they are not inexpensive. 3. Brandwatch Brandwatch is a platform for consumer research that assists marketers in tracking discussions, keeping an eye on brand mentions, and understanding their target demographic. Influencers can be targeted by brands using a wide range of filters according to criteria such as Instagram followers, engagement metrics, and audience demographics. The technology provides an extra degree of accuracy by enabling marketers to group Instagram creators according to characteristics like nationality, language, and specific keywords associated with their Instagram speciality. Brandwatch Influence is a powerful tool for Instagram influencer searching, but it can do more. It also functions as a CRM for influencers. Companies get access to a single location where they can handle all aspects of managing influencer relationships, including managing influencer campaigns, overseeing regular correspondence, onboarding, and Instagram influencer applications. 4. Creator IQ CreatorIQ is a sophisticated tool for influencer marketing that offers numerous capabilities for identifying creators. With the help of an AI-powered system, brands can compare profiles, identify suggested influencer profiles, and examine performance indicators. They can also utilise filters to focus their search. Given its expansive mandate, it should come as no surprise that CreatorIQ withholds its pricing information. There aren’t any separate price tiers with varying service levels. The program is designed with big firms and corporations in mind, and it is capable of handling their influencer marketing requirements. In fact, CreatorIQ is cross-platform. Here, you won’t discover a select group of Instagram influencers. Facebook, Instagram, Twitter, YouTube, Pinterest, Twitch, and well-known blogs are all included in their database of influencers. 5. Heepsy Heepsy is a platform for influencer marketing that facilitates the discovery of influencers on YouTube, Twitch, Instagram, and TikTok. With the software, you can examine profile data and filter influencers on each social network separately. To steer clear of phoney influencers, you can also utilise the fraud detection feature. Heepsy wants to help you find influencers more quickly and affordably. You can search for particular handles, keywords, interaction rate, geography, and a long list of other criteria using its sophisticated filters. If you want to work with micro-influencers to reach a specific audience, this tool is quite helpful. It’s easy to seek up demographics and authenticity via audience searches. The artificial intelligence (AI)-driven search engine sorts results according to your search parameters after learning to evaluate influencer profiles and content. 6. Influencity Finding, evaluating, and organising influencers is made easier with Influencity, an all-in-one influencer management tool. Additionally, brands may use it to forecast and measure results, set up workflows, and manage campaigns. By setting target market percentages, comparing influencer fees and price histories, compiling influencer lists and sharing them with your team, using predictive analytics to identify the top influencers, using project management to create and distribute influencer assignments, and using in-depth insights and reporting to track campaign progress, Influencity can also assist you in finding local influencers. 7. Upfluence Upfluence offers a comprehensive solution for managing influencers, including affiliate administration, product seeding, campaign management, influencer analysis, and influencer identification. Influencer payments are also manageable from within the app. You can handle influencer payments in more than 135 currencies with Upfluence. However, compared to some of the other platforms on this list, the database is smaller. This is due to the fact that influencers must submit an application in order to be included in their database, which means you are passing up a ton of opportunities. Upfluence provides a hybrid agency/SaaS model. You’ll save the hassle of having to conduct all the searches yourself with a hands-off method, but the cost will probably be higher. 8. Collabstr An influencer marketplace called Collabstr focuses on YouTube, TikTok, and Instagram. Influencers in a range of places and expertise provide pre-packaged services for purchase. It’s a quick and simple method to make content go viral for your business. They carefully select each influencer and ensure that they receive only the best, most polished content. Collabstr holds your money securely until you provide your approval for the influencer’s work. You may use it to look up influencers for free. No commitments, hidden costs, or subscription fees. 9. Trend.io An influencer marketplace that

How does the LinkedIn Algorithm Work in 2025 Do you know why some LinkedIn posts get thousands of views while others seem to go unnoticed? The answer lies in how the LinkedIn algorithm works. LinkedIn is a networking and job matchmaking app that lets you network, market, show your skills and hire or get hired With over one billion people using LinkedIn, understanding how the LinkedIn algorithm works can help your post become a sensation and gain more views. And in 2025, according to the LinkedIn algorithm, images get 115 per cent more engagement than articles or external links. By understanding how the algorithm works and working on making your LinkedIn strategy according to that, you can grow your LinkedIn account and build a network. Let’s learn how the LinkedIn algorithm works with this blog. What is the LinkedIn Algorithm? The LinkedIn algorithm is the set of criteria and rules set up by LinkedIn to select and decide what content appears in every LinkedIn user’s feed. It works by taking into account factors like impressions, reach and interactions to decide where to place each post. The factors that decide these positions can be relevance, posting time, network, interactions and post format. The LinkedIn algorithm picks out a user’s feed based on the posts they have liked and interacted with. Understanding the LinkedIn algorithm can help you create, position and promote your LinkedIn posts better- which is the secret to having a big and influential LinkedIn account. How Does the LinkedIn Algorithm Work? 1. Is your LinkedIn Profile Professional? Your LinkedIn profile is your first professional impression. Setting up your LinkedIn profile with a professional profile picture and a good description will complete your profile and help you get picked up by the LinkedIn algorithm. It is your first impression and also your digital resume, so having a professional profile picture with good quality will add bonus points to your profile. A good description, at the top of your profile, tells your connection about your skills, experience, and what you want to do with your career. These not only make you credible but also increase your reach in LinkedIn searches. 2. Are your Posts LinkedIn Worthy? Do you think your LinkedIn posts are LinkedIn Worthy and will get picked by the LinkedIn Algorithm? Let’s check this out. LinkedIn picks up relevant posts, highly interacted with, professional, not Spammy, misleading, have real-time data and do not use external links. Do your LinkedIn posts have all these qualities? Answer these questions and work on creating LinkedIn Worthy content. 3. Clickbait or Spammy Content? The LinkedIn algorithm does not pick out clickbait or Spammy content. It will ignore these posts with overly promotional content, wrong links, spam, unprofessional posts and wrong updates and instead focus on posts which are relevant, true and interact with people. 4. What Gets Left on LinkedIn Algorithm? The LinkedIn algorithm does not prefer clickbait and spammy posts, like misleading headlines that do not have any meaning. Posts that are written badly with bad pictures, use external links and post false or not professional update posts are also not picked out by LinkedIn. So, if you want your posts to get picked on by the LinkedIn algorithm, avoid using these on your posts. 5. What Your Connections Want? Last but not least, your LinkedIn Connections. On LinkedIn, you can post your articles, pictures, job updates or hiring news. And this can then be seen in the feeds of your connections, who can like, share and comment on it. Posts that are still more real, relevant, and interactive are given more focus by the LinkedIn algorithm compared to the other posts on Linkedin. Factors Affecting the LinkedIn Algorithm Your content being picked on by the LinkedIn algorithm can increase the reach of your post and make it more impactful. These are some of the factors that affect the LinkedIn algorithm: Audience Interaction Your post’s interactions with your audience decide how your post gets featured on the LinkedIn algorithm. It makes notice of how people interact with different types of content and focuses on posts with good Interactions like the number of likes, comments, and shares. If a person interacts with the same kind of post, he will most likely have the same in his feed. These interactions show LinkedIn that the post is relevant and useful and should be seen more. Relevant Content People on LinkedIn prefer looking at relevant content in their feed to posts that are of low quality and ones that are not useful. LinkedIn checks how professional and useful content is and then focuses on posts that are more professional and relevant. Content that is high quality and catches the eyes of the audience will perform better than the ones that are not. LinkedIn Connections The more your LinkedIn network and connections are, the better chances your post will have to perform. Posts from connections, like colleagues or peers, are shown more on their feeds than others. With this, the post of one’s connections will appear more on their page. Hashtags and Keywords Hashtags are the most important step in posting content. Using hashtags and keywords on your posts can help and make your posts more discoverable and LinkedIn can better match your content with people who like that kind of content. Certain hashtags increase the reach and impact of a post. Timing of the Post The time at which you post your content on LinkedIn can also increase its reach. Posting at a time when your audience is most active, can cause them to see and interact with your post more. LinkedIn’s algorithm focuses on posts which are recent to that which are old so posting at times when your audience is the most active can help your post get more reach. External Links People who use LinkedIn like to see content or posts that are on the site rather than opening an external link. LinkedIn posts without any external links and in-app content have

How to Do an X Twitter Audit in 2025 [Complete Guide] X (Twitter) is one of the top social media sites in 2025. With 353.9 million active users, it is also one of the most used sites worldwide, making it a good place to market your product, your brand or just grow your account. But how can you do it? X Audit! You can increase your Twitter page’s followers and social media with the help of X Audit. But what is X Audit? Auditing is checking up on your X account, and its analytics, finding out how the online presence is, and finding out how you can improve your page’s presence. And how do you do it? You can do the auditing yourself, hire a professional, or take the help of a tool, whichever option suits you. This blog is your complete guide on How to Do an X Audit in 2025. Read more to find out. What is X Twitter Audit? X (Twitter) Audit is a measure that calculates the percentage of a brand’s real, fake, and inactive followers on their Twitter account. Real followers are genuine and active accounts that interact with your page’s posts. Fake followers are soam accounts who are paid to be the followers of an account. And inactive followers are people who have stopped using their Twitter account. For example, A brand ‘HandmadeClothes’ Twitter account has 10,000 followers and you do an audit of your account. The X Audit tool yells you that 30% of the followers are fake, so around 3,000 of these followers might not be real. This can help brands find out who and how real their Twitter followers are, and also increase the reach of their account side by side. Benefits of (X) Twitter Audit X (Twitter) Audit helps brands find out how their Twitter account is doing, how the followers are doing and how are the customer interactions. 1. Follower Quality: X Audit prepares a report for a Twitter account which tells you the total followers, along with the real, fake, and inactive followers. This will help you understand how real your followers are and how they interact with you and your page. 2. Twitter Strategy: With all your Twitter Audit data in your hand, you can scan, and understand it to find out where you are lacking and then make changes in your strategies. You can focus on interacting with your followers, find out what content they engage most with, and work on posting that type of content. 3. Trust: The more real followers you have, the more trusted your account will be and its reputation will be better on Twitter. Genuine interactions with your followers help them trust you, build a community, and grow your Twitter account. 4. Target Strategies Better: By understanding your brand’s Twitter account, you can target your Twitter strategies better. You can see what is working, and what kinds of posts your audience interacts with and shares. You can work on posting that kind of content and that will also help you in increasing the reach of your content. 5. Risks: Finding out and removing fake and inactive followers can help you remove the risk of spam, bots, and any other fraud activity on Twitter. Components of X (Twitter) Audit 1. Follower quality: Follower quality is how authentic your Twitter followers are. Sometimes even though a person has a large number of followers, they can be fake or bought up, which can miscalculate the actual reach of your account and its content. Twitter Audit helps you find fake or inactive followers and remove them. 2. Engagement: Twitter audit measures how your followers interact with your account and its content by likes, retweets, replies, and clicks. A high engagement rate means that your audience likes your page and its content, and a low engagement rate means you need to work on your Twitter strategy. 3. Content quality: Content quality is how your Twitter account’s content is. It should be relevant, original, and have a fixed posting schedule. High-quality content is well-liked by the audience. 4. Audience demographics: Understanding your account’s audience is what will help you grow your account. By the age, gender, location, interests, and occupation of your account, you can understand what your audience likes and dislikes. 5. Hashtag: Hashtags are what increase the reach and visibility of a tweet or a Twitter Account. A Twitter Audit tool can tell you what hashtags to you, how the hashtags that you use are working, and what hashtags you can use to improve your reach. Locobuzz integrates advanced AI-driven analytics and real-time social listening to help you understand your audience, track brand mentions, and engage with followers effectively. Book a free demo How To Do an X (Twitter) Audit? You can conduct an X (Twitter) Audit to find out how your X or Twitter account is doing, its profile, find out where you’re lacking and change your Twitter strategy accordingly. Here’s how you can conduct a Twitter audit. 1. Your X Profile Before conducting a Twitter Audit, the first thing you need to do is check how your profile is doing. Do all the elements of your Twitter account match your brand and its identity? These are the questions that you need to ask yourself: Is your X username the exact same as your brand name and if not, is it close to it? Because your username is what tells your customers who you are. For your X profile picture, make sure it’s either a high resolution image of your brand’s logo or any other high resolution image. Your X account’s Bio tells your customers what your brand does and what they can expect from your profile. So make sure your bio is crispy, and tells the customers exactly what the brand is about. The cover picture of your brand’s Twitter account is also important and you should make sure that it is good quality and represents your brand. Make sure that your

235+ Text Abbreviations and How To Use Them in 2024 Businesses don’t need to master text abbreviations. Or do they? The answer is simple. Businesses can appear more contemporary and approachable, save time, and establish a personal connection with clients by becoming familiar with a few common text abbreviations. Businesses may keep their messages relevant and up-to-date by using text abbreviations. The acronym jungle, which is social media, is overwhelming. For millennials, platforms such as Instagram and TikTok are almost like two distinct languages. You might even think a specialised Duolingo course is necessary to understand it all. Do not be alarmed, fellow millennial! Even though I’m a member of Generation Z, I still occasionally run across confusing terms, so I’ve put together a handy glossary of social media lingo to help you brush up. What are Text Abbreviations? Shorter forms of words or phrases are called text abbreviations, and they are used to save time. Text abbreviations first originated from necessity because early mobile phones had large keyboards and character restrictions. However, they have now developed into a dynamic language all their own, influencing how we communicate online. Text abbreviations are handy for anyone who needs to communicate quickly via text messaging. When appropriate, businesses also employ them to stay “hip.” Less is indeed more. You may save time and fit more content into your text messages by using text abbreviations. To maintain professionalism, you should at least be aware of the meanings of some of the most widely used text abbreviations so that you can appropriately answer. Here’s the List of 250+ Abbreviations and How to Use Them DM – Direct MessageA private message sent directly between two users on a social media platform. DMs allow for one-on-one communication that is not visible to the public. PM – Private MessageSimilar to DM, PM is a private message sent privately between users on a social media platform. It allows for confidential communication that is not public. RT – RetweetOn Twitter, RT stands for Retweet. It refers to sharing someone else’s tweet with your followers. It’s a way to amplify exciting or relevant content to a broader audience. MT – Modified TweetMT stands for Modified Tweet. It’s similar to a retweet but indicates that the user has modified or paraphrased the original tweet before sharing it with their followers. This is often done to add commentary or context to the original tweet. NB – Not BadNB is an acronym for expressing mild approval or satisfaction with something. It’s often used in informal conversations on social media to indicate that something is good or satisfactory, though not necessarily outstanding. GA – Google AnalyticsGA stands for Google Analytics, a web analytics service offered by Google that tracks and reports website traffic. It provides valuable insights into a website’s performance, including the number of visitors, demographics, behaviour, and more. ROI – Return on InvestmentROI is a measure used to evaluate an investment’s profitability relative to its cost. It indicates the efficiency of an investment in generating profit. KPI – Key Performance IndicatorKPIs are specific metrics used to evaluate the success of an organization or a particular activity. They are essential in measuring progress towards business goals. CPC – Cost Per ClickCPC is the amount of money an advertiser pays for each click on their online advertisement. It’s a common pricing model in online advertising campaigns. CTR – Click-Through RateCTR refers to the ratio of users who click on a specific link to the number of total users who view a page, email, or advertisement. It’s often used to measure the effectiveness of online campaigns. CPA – Cost Per AcquisitionThe cost an advertiser gets for acquiring a new customer or lead. It is calculated by dividing the total cost of acquiring customers by the number of acquired customers. CPL – Cost Per LeadThe cost an advertiser pays for each potential customer or lead generated through marketing efforts. It is calculated by dividing the total cost of lead generation by the number of leads acquired. CRM – Customer Relationship ManagementA strategy and technology used by businesses to manage interactions with current and potential customers. CRM systems help in improving customer relationships and driving sales growth. SEO – Search Engine OptimizationThe process of optimizing a website to improve its visibility and ranking in search engine results. SEO aims to increase organic (non-paid) traffic to a website. SEM – Search Engine MarketingA form of online marketing that promotes websites by increasing their visibility in search engine results pages (SERPs) through paid advertising. SMM – Social Media MarketingThe use of social media platforms to connect with audiences, build brand awareness, drive website traffic, and increase sales. CMS – Content Management SystemA software application or platform that allows users to create, edit, manage, and publish digital content on the web. CMSs are commonly used for websites, blogs, and online stores. CTA – Call to ActionA prompt or instruction that encourages the audience to take a specific action, such as signing up for a newsletter, downloading a resource, or making a purchase. B2B – Business to BusinessRefers to transactions or relationships between two businesses, such as a manufacturer selling products to a retailer. B2C – Business to ConsumerRefers to transactions or relationships between a business and individual consumers, such as a retail store selling products to customers. UX – User ExperienceThe overall experience of a person using a product or service, including usability, accessibility, and satisfaction. UI – User InterfaceThe visual elements and interactive components of a digital product or system that users interact with. UI design focuses on enhancing the usability and visual appeal of interfaces. FAQ – Frequently Asked QuestionsA list of common questions and their answers is provided to address recurring inquiries from customers or users. CPM – Cost Per Thousand ImpressionsA pricing model is used in online advertising, where advertisers pay a fixed rate for every one thousand impressions (views) of their advertisement. CR – Conversion RateThe percentage of website visitors who complete a desired

Influencer marketing is a trend going around in today’s social media. According to Mail Chimp,Influencer marketing is a form of marketing that helps businesses partner with individuals with a large following for more brand exposure. Although 25% of marketers now use influencer marketing, influencer marketing is not so easy, because of the number of fake Influencers and the lack of trust that it brings. So how can you make it work? Through social listening and monitoring how social media works, your audience, competitors and your own page. Half of marketers worldwide use social listening to understand what their customers like. So what’s stopping you from doing it? Let’s learn the power of social listening for Influencer marketing. Challenges Faced In Influencer Marketing Using Influencer marketing is not as easy as it sounds. From finding real influencers that match with your target audience to approaching them, it can be a tough job. But what are the challenges faced in Influencer marketing? Let’s learn. 1. Finding the right influencers Using the right influencers for your brand’s social media is very important. But what are right influencers? They should match your target audience and brand theme. And if the influencer fails to match with your brand theme, values and does not even have the same target audience as you, the content that they post might not be of the need of your target audience and it might fail to work. 2. Fake Followers In 2024, there are a lot of accounts with fake followers and fake interactions. And some Influencers might use fake accounts or bots to increase their followers. So it’s important to find Influencers who have real followers and real interactions with them. Tools like Locobuzz can help you find the real, fake and inactive followers in an account. 3. Crises Sometimes an influencer might say or do something that might cause a controversy and ruin both their’s and your brand’s reputation like the Poonam Pandey death controversy. That makes it important for you to have a plan to manage these crises in advance if they do happen. 4. Regular Monitoring Influencer marketing is just a do it once and you’re done job, it needs regular monitoring of the campaign, and how it’s doing. Find out what your audience likes in the campaign, and what they are not happy about, and work on improving it according to them. You have to keep monitoring your campaigns regularly and changing it according to the results. 5. Return on Investment Setting up what result you want out of the campaign can help you have a better idea of the campaign. Set up the interaction rates, reach and the customer conversions that you want from the campaign and keep checking the after results for the same. Only checking the sales that you’re receiving is not enough, you have to also check the affiliate links, discount codes to find out the total return. How can Social Listening help in Influencer marketing? Though these limitations of Influencer marketing seem scary, but as always we’ve got a solution for you: Social listening! Social listening can help you rule out these limitations and also add something extra. 1. Finding the Right Influencers Social listening can help you find Influencers who have the same target audience as you and have a real interest in them and your services. And by monitoring the talks, interactions, and hashtags, you can find out the influencers who have real impact on their target audience and do not just have followers for show. 2. Finding out Real Influencers Social listening can help you find real influencers with real followers and a real target audience. It can analyse a page’s likes, comments and interactions, and find out how they are doing. Social listening can help you find real followers by checking their interactions and posts. 3 Crisis Management Social listening can monitor your social media account and quickly find out if there’s going to be a crisis with Influencers. This way you can deal with a problem before it becomes a crisis. You can also use the feedback from your customers for better campaigns. 4. Build Relationships With social listening, you can regularly check how your campaign is doing and find out which part is working and the park that needs improvement. By changing and improving with time, you can build a relationship with your customers. 5. Return on Investment By using data from social listening, you can find out what influencers to partner with, what works for you and what does not. By understanding the data, you can find what will maximise your return and work for your brand in the long run. Role of Social Listening in Influencer Marketing Social listening is one of the arms that shape influencer marketing. It helps you understand your brand with information about its customers, media presence and the talks going around your brand. 1. Helps you Find Influencers Social listening helps you find influencers who have the same target audience as your brand. By keeping track of the keywords of your niche, you can find influencers that have the same target audience as you with real followers. They can help advertise your brand and increase its trust and reach. 2. Understanding Your Audience With social listening, you can understand your audience, features, their behaviour and what kind of content that they like to see. You can find out what your audience likes, what they do on the internet and the type of content that they like and share. You can use this for your influencer marketing and social media campaigns. 3. Keep a Watch on Competitors Social media listening helps you keep a watch on your competitors, and search about their influencer marketing and social media campaigns. By finding out the influencers that your brand’s competitors are working with and comparing the outcome, you can use it to find out where you’re lacking in your strategy and where you can work to stand out from your

Importance Of Consumer Research in Marketing [2025] From the initial stages of tracking a customer’s purchase history to soliciting feedback and analysing Net Promoter Scores (NPS), every interaction and every piece of data contributes to a mosaic of consumer behaviour. Less than 40% of marketers are using consumer research to drive decisions. With the help of the insights gained from consumer research, businesses position themselves better. In this blog, we will explore how these insights are important. But first, let’s have a look at what consumer insights in marketing are all about. Add Your Heading Text Here Finding out a target customer’s interests, attitudes, motives, and purchasing patterns is known as consumer research. Shared characteristics amongst the various client groups are found and grouped into customer segments and buyer personas using a range of customer research techniques. These are then utilised to develop marketing campaigns that are targeted at a particular segment or persona. To understand why the market acts in a particular way, consumer insights examine the needs and desires of your target audience. By utilizing this data, organizations may modify their offerings to become more customer-focused and ultimately boost consumer happiness. In turn, this will support an increase in business. What is the Importance of Consumer Research in Marketing? The importance of consumer research in marketing is to understand your target market’s needs and goals and match your company plan with them is through a form of research. You can learn why customers are buying from you or not, as well as what they might want to buy from you in the future. Additionally, you can research your current clientele by finding out what they are buying from you and looking into why. For instance, you could find out how frequently your consumers shop online versus in-store, and then inquire as to why they make the choices they do. 1. Defines and Segments Your Audience Consumer research will help you identify distinct groups within a broader market based on variables like demographics, psychographics, behaviour, and geographical differences. Effective segmentation will allow marketers to tailor their strategies and communications to meet the specific needs, preferences, and expectations of each segment, thereby increasing the relevance and effectiveness of marketing campaigns. You can gain a deeper understanding of your customers’ age, gender, race, and ethnicity by conducting consumer research. Socioeconomic data such as work status, income, and education can also be gathered. 2. Minimises Risks It goes beyond simply acquiring information; it also involves applying that information to avoid possible pitfalls. Businesses can forecast changes in demand and modify their strategy by changes in customer behaviour and market trends. Additionally, market research can assist companies in identifying possible roadblocks or difficulties and creating backup strategies to lessen those risks. Let’s say you have developed a new product in your field of expertise. Following your instincts isn’t the best marketing tactic! You can determine whether or not your proposed idea will be well-received by your target market by conducting a consumer research poll. 3. Greater Marketing ROI Due to Informed Decisions Marketing uses return on investment (ROI) as a quantitative measure to support how marketing efforts and initiatives bring in money for the company. This instance refers to comparing the amount of money your business spends on marketing initiatives to the sales those initiatives bring in. You can more efficiently manage your budget by using consumer research to better understand your target market. There will be no more money thrown against the wall to see what sticks. Rather, you allocate your resources to proven channels and messaging. Spending money on consumer research is an investment in more astute and successful marketing. 4. Understanding Trends and Adapt to Market Shifts Consumer research will aid in forecasting future market trends and consumer behaviours by analysing past and current data trends. This predictive capability will be important for long-term planning and sustainability, where it will help businesses prepare for changes in consumer preferences and market conditions before they occur, ensuring that they remain relevant and competitive. Businesses that blindly pursue their five-year goals, not considering market research or emerging trends, may find it challenging to expand. By placing ideas, goods, and services in front of consumers, consumer research forces companies to face the adjustments that must be made to satisfy or maintain customer satisfaction. 5. Product Development to Satisfy Your Target Market No matter how good you think your products or services are, there’s a fair chance you’re not completely objective or representative of your ideal target consumer. Lastly, you can get insightful feedback on your present business offer with the aid of customer research. These comments can assist you in updating or bettering your present products by providing insightful data from real customers. Receiving feedback is crucial because it enables companies to better understand the perspectives of their target market and develop better products that fully satisfy market demands while addressing issues that customers may be facing. 6. Staying Ahead of Competitors Conducting consumer research would involve monitoring competitors and understanding their strategies, strengths, weaknesses, and customer feedback. This knowledge will help businesses develop strategies to differentiate themselves and offer superior value propositions that can attract customers away from competitors or defend against competitive threats. Develop a Better Pricing Strategy Consumer research provides critical data on what customers value in a product or service and their sensitivity to price changes. This allows companies to set prices that consumers are willing to pay while staying competitive in the market. Effective pricing strategies can maximize profit margins, increase market share, and drive sales volumes. 8. Forecasting Consumer Behaviour Regular consumer research will give you a much better understanding of the demographics that are important to your company. Creating buyer personas around this true data will far more likely influence your growth marketing than relying on educated guesses. Consumer research will aid in forecasting future market trends and consumer behaviours by analysing past and current data trends. This predictive capability will be important for long-term planning

What is the Best Time to Upload Shorts on YouTube in 2025 Table of Contents In 2025, uploading YouTube Shorts at the right time can significantly affect how many people see your videos. YouTube Shorts are short, catchy videos that can attract lots of viewers quickly if timed well. They are like the reels people see on Instagram. But what time is the best to upload Shorts on YouTube? The most appropriate time to post YouTube Shorts in 2025 depends on so many factors. First, you consider the habits of your audience. What time are they most likely to be online? In most cases, it is during the evening and on weekends. However, it all depends on your audience’s age, location, and interests. You also consider what other creators are doing; posting during less busy hours may increase your visibility. Another great strategy is to look at your video performance data and find out when your viewers are most active. Well, the key to posting the best time for YouTube Shorts in 2025 lies in understanding your audience’s online habits, assessing competition from other creators, and using data from your past videos. In this way, you will achieve a better view count and increase your channel’s chances of growth. What is the best time to upload shorts on YouTube The timing of your posting on YouTube is just as important as choosing the best days. If you post strategically within these windows, it can help you make the most of visibility and engagement on YouTube Shorts. Whether it is morning, afternoon, or evening, each time slot allows you to reach your audience to view and share your videos. Here are the best times to post on Thursday, Friday, Saturday, and Sunday: 1) Morning (9 AM – 11 AM) Posting in the morning is a great way to make sure your video gets seen throughout the day. A lot of people like to check out YouTube during their morning break or free time, so this is the time of prime opportunity to grab their attention. By posting during this time, you can reach viewers who are just starting their day and looking for something cool to watch. 2) Afternoon (12 PM – 2 PM) This time frame lines up with lunch breaks and the early afternoon slump when people often have a bit of downtime. It’s the perfect time to reach a wide audience because viewers might be browsing YouTube while taking a break from their usual activities. Posting during this period gives your Shorts a better chance of being seen by a whole bunch of people. 3) Evening (5 PM – 7 PM) Early evening targeting viewers while they are unwinding after work or school is one of the best times to publish Shorts. At this time, most people are predisposed to relaxing and entertaining themselves, hence publishing gives your Shorts a better opportunity for success. By publishing in the evening, you may just capture viewers who are browsing through YouTube in search of something interesting to watch before going to bed. A Quick Guide to YouTube Shorts YouTube Shorts is one of the features on YouTube where individuals can upload short, vertically shot videos. These videos can be as long as 60 seconds. They are designed to be quick, engaging, and easy to watch. Just like with TikTok and Instagram, YouTube Shorts provides users with the opportunity to swipe through an endless feed of short videos on their mobile devices. You can create a YouTube Short with the help of the Shorts camera in the YouTube app. Here, you will find a few tools that help in making a video. You can add music, text, and filters, and change the speed at which your video is playing. If you already have a short video that you would like to share, you simply upload it from your phone. The main advantage of YouTube Shorts is the large audience reach potential. Because shorts are integrated into the main YouTube platform, they could appear on the home page, in subscriptions, and in search results. This means that even if you have a small channel, your shorts can still get major views. YouTube Shorts are a great way to grow your channel and engage with your audience. Because they are quick and easy to watch, they are often viewed and engaged with more than longer videos. This can help boost the performance of the rest of your channel and drive more subscribers. With the very easy-to-use tools and huge audience potential of Shorts, this can be a powerful way to grow on YouTube. Be it new creators or expert ones, incorporating Shorts into the content strategy can help creators reach more viewers and keep the audience entertained. Analyzing YouTube Trends in 2025 In 2025, understanding YouTube trends is very important if you want to be successful on the platform. YouTube trends show how people are using the site and what kinds of videos are popular. Knowing these trends allows you to create content that more people will want to watch. YouTube Shorts are a huge trend in 2025. These videos are less than a minute long and big because they are quick and easy to consume. People can watch many of these short-form videos in a short time. Making YouTube Shorts can help you get more views and grow your channel faster. It matches with the attention span of the people. Another trend is the fact that mobile viewing is huge. More and more people are watching YouTube on their phones. That means your videos should be easy to watch on a small screen. Your titles and thumbnails need to be clear and eye-catching so that people will want to click on your videos when they see them on their phones. Live streaming is also gaining momentum. Many creators do live streams to get in touch with their audience in real-time, making it feel closer to them and therefore continuing to view

Rohit Zinjurke – Biography, Age, Net Worth & More! Rohit Zinjurke is one of the most famous social media influencers and content creators in India. His videos on social media are very much admired because he is such a charming character. Rohit Zinjurke’s biography has been filled with lots of ups and downs. As a result of his entertainment-oriented content and appealing attitude, he is among the remarkable social media personalities from India. After TikTok was banned in India, Rohit had no problem switching to Instagram and YouTube, engaging his fans with vlogs, short skits, and lifestyle videos. By and large, his videos portray his day-to-day life, fashion, and lifestyle in which he collaborates with other influencers. It’s a long journey from being just a small-town boy to now a social media star, but he doesn’t lack faith, and he continues to produce quality content. Such perseverance gave him an online presence. Today, Rohit Zinjurke is an inspiration to so many young people who dream of making it in the online world. The story shows the power of hard work, creativity, and the power of touching the hearts of people through social media. Rohit Zinjurke Biography Social Media Rohit’s journey to stardom began with TikTok, the short video platform that took the world by storm. He started creating videos that showcased his unique style, humor, and dance moves. His content quickly resonated with viewers, and he gained a massive following in a short period. His relatability and genuine connection with his audience played a significant role in his rapid rise to fame. Platform Followers Accounts TikTok (before the ban) 5.7M – Instagram 28.1M rohittt_09_ Youtube 3.84M @rohitzinjurke Rohit’s videos often featured comedic skits, lip-syncs, and dance routines, which were not only entertaining but also highly relatable. He had a knack for tapping into trending topics and challenges, making his content timely and engaging. His charismatic persona and the ability to connect with his audience personally set him apart from other creators. Who is Rohit Zinjurke? View this post on Instagram A post shared by 𝐑𝐨𝐡𝐢𝐭 𝐙𝐢𝐧𝐣𝐮𝐫𝐤𝐞 🇮🇳 (@rohittt_09_) Rohit Zinjurke was born on 9th April 1995 in Surat, Gujarat, India, and was brought up in a middle-class family, where he had his own set of challenges in life. With determination and creativity, Rohit was set on a path to success. Growing up with not-so-easy financial conditions, Rohit always kept a dream of making big in the entertainment industry alive. Field Details Full Name Rohit Zinjurke Date of Birth 9th April 1995 Birthplace Surat, Gujarat, India Nationality Indian Profession Social Media Influencer, Content Creator At 29, Rohit was ever-energetic and ready to embrace new experiences. Deeply rooted in his Hindu culture, this love for exploration marks Rohit. Education-wise, Rohit attended S.K. Somaiya College, where he did his Commerce. He has visited around 30 countries and 100 cities—precisely the point that sets Rohit apart: he is truly an “adventure king.” He documents all his escapades in his blogs and videos to inspire the world to travel with him. Come, and explore the exciting life of Rohit Zinjurke: his travels and education, and the incredible passion that drives his love for exploring new places. Early Life and Background Since his childhood, Rohit has always been into dancing and acting. Though he was born humble, he was determined enough to follow his dreams. His family, though not well-to-do, supported his ambitions as much as possible. The schooling was done in Surat, which he coupled with active participation in the cultural activities there, showing off his dancing and dramatic talents. Rohit grew up amidst financial challenges; his family struggled to make ends meet. This, however, did not deter him from following his passion. He practiced dance and acting whenever he could so that he might one day make it big. Things changed for the better with the emergence of social media platforms, mainly TikTok, as the clock ticked into 2020. He initiated making and sharing the short dance and lip-sync videos on TikTok, and they soon went viral. His energetic performances coupled with a magnetic personality made his videos liked and followed by many. With growing popularity, Rohit diversified his content, especially with collaborations with other influencers and types of videos. Success in social media transformed Rohit’s life: he received offers to work with brands and other influencers. The fame has not made him proud, though, since he often shares his journey to inspire others who come from the same background as him. Today, Rohit Zinjurke is a known figure in the digital world, due to his talent, hard work, and inspiring story. Personal Life and Interests Despite his public persona, Rohit Zinjurke remains private about his personal life. He is known to be close to his family and often shares moments with them on his social media accounts. Besides creating content, Rohit has a keen interest in fitness and fashion, often inspiring his followers with his workout routines and stylish looks. Siblings Rohini Zinjurke Educational Qualification 12th standard Martial Status N/A Age 24 years Hometown Surat Religion Hinduism Zodiac Sign Aries Food Habit Non-Vegetarian Tattoos On his right arm: Horse On his right bicep: Clock On his right bicep (inner side): Rose On his right hand and his right side chest Challenges and Triumphs Rohit Zinjurke had lots of issues while growing up in his middle-class family. Many a time, financial issues made life challenging; yet he learned to survive and be resourceful, doing the best that was possible under those circumstances. However, Rohit remained determined to succeed at all costs. He performed well in school and balanced work and part-time jobs with his studies to provide for his family. There were times when he was compelled to make tough choices, and sacrifices that he had to undertake to fulfill his dreams by forsaking personal comfort and leisure. The only victory that he gained from life, despite all his financial problems, was that he did well in school. Through working hard, he got

Top 15 Best AI Tools For Presentation The rise of AI-powered presentation tools has changed how we make presentations. Gone are the days of spending hours on each slide. With AI, creating polished presentations is faster and easier. AI helps in many ways. It suggests content and designs, analyses speech, and predicts audience engagement. This saves time and lets us focus on making our presentations better. These tools are now available to everyone. You don’t need to be a design expert. Anyone can use AI to make great presentations. As AI improves, so will these tools. They’ll become even better at helping us create engaging presentations. Thanks to AI, making presentations is simpler and quicker than ever. Let’s delve into some of the leading AI-powered presentation tools available. Here’s The List Of The Top Ai Tools For Presentation 1. Plus AI- www.plusdocs.com https://www.youtube.com/watch?v=Gni5gCQOcZQ Plus AI is an AI-powered presentation tool that is designed to simplify your workflow and boost the quality of your presentations. With Plus AI, you can easily add more slides and choose from a diverse selection of layouts to customize your presentation to match your specific needs. The tool boasts features that can elaborate, summarize, refine phrasing, and seamlessly translate content into any language with precision. You can also transform any slide, including text-heavy content, into visually captivating formats of your choice effortlessly. Plus AI provides a range of customization options that are tailored to suit all your organizational needs. With Plus AI, you can save important contextual details, such as information about clients or company updates, for the tool to remember when generating content, ensuring personalized and accurate results. Additionally, you can store frequently used prompts in the preset library for quick and convenient access. Plus AI is also fully compatible with Google Slides and offers a range of meticulously crafted designs powered by AI. You can export your presentations directly from Google Slides to PowerPoint, PDF, and more, making it easier to share your work with others. One of the exciting features of Plus AI is the Text-to-Presentation mode, which allows you to convert documents into presentations by simply copying and pasting text into the tool. You can convert blog posts, articles, and PDFs into engaging presentations with just a few clicks, saving you significant time on presentations and documents. 2. Beautiful.AI- www.beautiful.ai https://www.youtube.com/watch?v=BQhwWV850TA Beautiful.ai jumpstarts presentations by providing a seamless, user-friendly experience. It starts with smart templates that offer a blueprint for creating modern, impressive presentations that captivate audiences. With a vast collection of smart slide templates, users can easily start, finish, and impress effortlessly, with slide formatting automated for a professional look without manual adjustments. Beautiful.ai applies the principles of great design in real-time. Users simply add content, and the slides automatically adapt, eliminating the need for tedious resizing of text and images. It ensures that every choice made not only saves time but also enhances the overall aesthetic of the presentation. Consistency in branding is another key feature of Beautiful.ai. Users can apply the right colors, fonts, and logos every time, ensuring a cohesive look throughout the presentation. Upon signing up, users gain access to millions of modern images and icons that align with brand guidelines, making every slide both consistent and creative. For organizations, Beautiful.ai’s Team Plan offers centralized control over branding and scales productivity across teams. Managing the brand from one account ensures that all presentations reflect the company’s identity, enhancing brand integrity and professionalism. Beautiful.ai transforms the way presentations are made, making the process faster, easier, and more efficient. By using Beautiful.ai, users can elevate their presentations to new heights and experience the future of presentation creation. 3. Slides AI– www.slidesai.com https://www.youtube.com/watch?v=CUtZG3NbAr8 SlidesAI is a cutting-edge tool designed to transform the way presentations are made, saving users significant time and effort. By automatically generating subtitles for each page and converting paragraphs into point form, SlidesAI ensures that your presentations are clear, concise, and professional. With the Text to Presentation feature, creating a presentation has never been easier. Users simply paste their text into SlidesAI, and the AI automatically generates a complete, polished presentation. This feature eliminates the need for tedious manual slide creation, allowing users to focus on delivering their message effectively. Additionally, the Topic to Presentation feature takes convenience a step further. Users provide a topic, and SlidesAI creates a comprehensive presentation based on that topic. While this feature is currently available to a limited number of users as it is being developed, it showcases the innovative potential of SlidesAI in automating the presentation creation process. SlidesAI is designed to make slide creation quick and effortless. The AI generates professional, engaging slides from any text in seconds, making it an invaluable tool for anyone looking to produce high-quality presentations without the hassle. By automating the design process, SlidesAI allows users to focus on the content and delivery of their presentations, enhancing productivity and effectiveness. Highly known for its user-friendly features and time-saving capabilities, SlidesAI is the ultimate tool for modern presentations. 4. Tome– www.tome.com https://www.youtube.com/watch?v=QoctedRQz3c Tome is a tool designed to create interactive presentations within minutes using advanced AI capabilities. With its robust editing features and image generation capabilities, Tome stands out as a premier choice for anyone looking to craft professional presentations quickly and efficiently. Tome leverages AI to become your go-to presentation tool. Simply tell the platform what you want to achieve with a straightforward prompt, and it will generate images, text, and slides tailored to your needs. This makes the process of creating presentations both quick and intuitive. Tome’s AI acts as a collaborative partner, working alongside you to develop content that meets your expectations. By presenting multiple options for each slide, Tome allows you to course-correct and refine your presentation on the fly, ensuring that the final product aligns perfectly with your vision. When you provide a prompt, Tome intelligently generates an outline and offers four variations of each page. This allows you to choose the version that best expresses your ideas, making

How to Delete Instagram Account in a Few Easy Steps [2025] Table of Contents Social media exhaustion is real. There can be days when you feel like browsing the Instagram news feed isn’t your thing anymore, or maybe a sudden wave of lunchtime blues hits you hard while you see your friends enjoying a vacation and yourself sitting ahead of the desk. You would want to give yourself a break and stop using the app. With Instagram, you may delete or deactivate your account and give yourself a break from using it for constructive purposes. So, yes, it is effortless. It takes time to delete your Instagram account. Instagram will confirm the deletion date thirty days after the request is filed. If you do not log in during the 30 days, your account will be permanently erased and will be deactivated temporarily during this time. But hold on, don’t just start hitting the delete button. You won’t get far with it, and your valuable data might even be erased. Take a seat back and go through this article to learn the correct procedures for deleting an Instagram account. How to Delete Instagram Account on iOS 1. Tap your Profile > Menu (3 Lines on the top right). 2. Settings and Activity will open > Tap Accounts Center. 3. Tap Personal details > Account ownership and control > Deactivation or deletion. 4. Choose the account you want to delete and select Delete account > Continue. 5. Choose the reason why you’re leaving, re-enter your password and then tap Continue. Your account will now be set for deletion in 30 days. How to Delete Instagram Account on Android 1. Open your profile > Click on the three horizontal lines on the top right and then select the option ‘Settings’. 2. Go to the Áccounts Centre and tap the option ‘Personal Details’. 3. Search for ‘Account Ownership and Control’ and then choose ‘Deactivation or Deletion’. 4. If you have multiple accounts, choose the one you want to delete. 5. Select ‘Delete account’ and then tap ‘Continue’. Boost your Instagram presence with Locobuzz! Manage your brand mentions and engage with your audience effortlessly. Book a free demo How to Delete Instagram Account on PC 1. Log in to your Instagram account.2. Go to More > Settings > Accounts Center. 3. Click Personal Details > Account Ownership and Control. 4. Click Deactivation or Deletion. 5. Select your account, then click the button next to Delete account > Continue. 6. Enter your password > Choose a reason for leaving your account > Click Continue > Delete Account. How to Deactivate Your Instagram Account on iOS in 2025 1. Tap your Profile > Menu (3 Lines on the top right). 2. Settings and Activity will open > Tap Accounts Center. 3. Tap Personal details > Account ownership and control > Deactivation or deletion. 4. Choose the account you want to deactivate and select Deactivate account > Continue.5. Choose the reason why you’re leaving, re-enter your password and then tap Continue. Your account will now be deactivated. How to Deactivate Your Account on Android in 2025 1. Open your profile > Click on the three horizontal lines on the top right and then select the option ‘Settings’.2. Go to the Áccounts Centre and tap the option ‘Personal Details’. 3. Search for ‘Account Ownership and Control’ and then choose ‘Deactivation or Deletion’. 4. If you have multiple accounts, choose the one you want to delete. 5. Select ‘Deactivate account’ and then tap ‘Continue’. Now your account will be deactivated. How to Deactivate Your Account on PC in 2025 Log in to your Instagram account.2. Go to More > Settings > Accounts Center. 3. Click Personal Details > Account Ownership and Control. 4. Click Deactivation or Deletion. 5. Select your account, then click the button next to Deactivate account > Continue. 6. Enter your password > Choose a reason for leaving your account > Click Continue > Deactivate Account. How to Reactivate Your Instagram Account in 2025 If you have finally decided on deleting your Instagram account then Instagram gives you 30 days to reclaim your account starting from the day you deleted it. In the interim, you can re-enter your login information and select the ‘Keep Account’ option to regain access. However, on the 30th day, your account will be fully deleted, and you will be unable to recover it until you create a new one. All you have to do is re-enter your username and password. If you have turned on Two Factor Authentication, you’ll receive a verification code before logging in and gaining access to your account completely. Instagram allows you to deactivate your account once a week. If you’ve recently deactivated and reactivated, you might need to wait before taking the same action again. Deactivation vs Deletion There are plenty of good reasons to wish to give up Instagram. But not everyone is interested in losing all the progress they have achieved on their account. An Instagram account that has been temporarily deactivated (which is only possible once a week) will continue to exist on the site for as long as it is in stasis; it will just be hidden from followers and watchers. Once the account is reactivated, all accrued posts, comments, likes, and messages are visible when logging back in. Instagram accounts are permanent, thus the process of deleting them is meant to be time-consuming. Users will need to validate the “request” multiple times when attempting to do so through the app using the previously outlined processes. There is a grace period after the request is processed that allows users to reverse the deletion procedure by simply checking in before the specified date. Users will lose access to any information associated with their Instagram account, including their profile, followers, posts, likes, and comments when the procedure is complete. Conclusion If you’re unsure about your decision to delete your account permanently, Instagram provides an option for deactivating your account. Deleting your Instagram account is

How To Share Full Reels On Instagram Story? – 3 Ways Instagram Stories is a popular and engaging feature that allows users to share fleeting moments with their audience. Watching Stories has become a common habit for many users, making it an ideal platform for content creators to reach a wider audience. Sharing Reels on your Stories can significantly boost engagement with your viewers; however, there are limitations, such as the inability to share long Reels in their entirety due to Instagram’s constraints on video length within Stories. To overcome this limitation, let us see How To Share Full Reels On Instagram Story. How to share full reels on Instagram story 1. Adding the Reel to Your Story Sharing a full Reel on Instagram Stories involves a strategic approach due to the platform’s limitations on video length within Stories. Step 1: To begin, you’ll want to either create a new Reel or access an existing one that you’d like to share. Open the Instagram app and navigate to the Reels section where you can view and manage your Reels. Once you’ve selected the Reel you want to share, proceed to the next step. Step 2: Tap the paper aeroplane icon located below your Reel. This icon represents the sharing feature on Instagram. By tapping it, you’ll initiate the process of sharing your Reel to various destinations within the app. From the sharing options that appear, choose “Your Story.” This action specifically adds your Reel content to your Instagram Story. Step 3: When you add your Reel to your Story, Instagram will automatically divide the Reel into 15-second segments. The segmentation is necessary to comply with Instagram’s current platform constraints, which limit the duration of videos that can be shared in Stories. Each segment will play sequentially in your Story, creating a cohesive viewing experience for your audience. Step 4: Before sharing your Story, take advantage of Instagram’s creative tools to customize it. You can add text overlays, stickers, drawings, or other interactive elements to make your Story visually appealing and engaging. Customising your Story not only enhances its aesthetic appeal but also helps convey additional information or context about the Reel you’re sharing. Step 5: Once you’ve customised your Story to your liking, proceed to share it with your followers. Tap the “Share” button to publish your Story containing the segmented Reel. Your Story will now be visible to your followers, and they’ll be able to watch the segmented Reel clips directly within the Story interface. Step 6: To guide your viewers to the full-length Reel on your profile, include a clear call-to-action or instructions in your Story. Encourage viewers to tap on the Reel within your Story to access the complete video on your profile. Providing this guidance ensures that interested viewers can easily navigate to the full Reel and engage with your content further. Step 7: Lastly, encourage engagement and interaction with your Story content. Encourage your followers to share, comment, or send messages in response to your Reel. Engaging with your audience can help increase visibility, reach, and overall engagement for your Reel content on Instagram. By following these steps and leveraging Instagram’s Story features effectively, you can maximize the impact of sharing a full Reel on your Instagram profile. 2. Downloading a Full Reel from Instagram Step 1: For the next method, open the Instagram app on your device and locate the Reel that you want to download and share on your Story. You can do this by navigating to the profile of the user who posted the Reel or exploring the Reels section within the app. Step 2: Once you’ve found the Reel you want to share, tap on the three dots located in the top right corner of the Reel post. This action will bring up a menu of additional options related to the Reel. From this menu, select “Share Reel.” Instagram will then generate a shareable link for the Reel. Step 3: Next, tap on “Copy Link” to copy the shareable link of the Reel to your device’s clipboard. Switch to a web browser on your device and paste the copied Reel link into the browser’s address bar. Step 4: To download the Reel video from the web browser, right-click on the video playback area (or press and hold on mobile devices) to reveal a context menu. Choose the option that says “Save Video As” or a similar option depending on your browser. By selecting this option, you will download the Reel video file directly to your device’s storage. Step 5: Once the Reel video is saved on your device, open the Instagram app again and proceed to the Story creation interface. Tap on the “Create” button at the bottom of the screen within the Story creation interface. Then, select the “Video” icon to choose a video from your device’s gallery. Step 6: Browse and select the Reel video file that you previously downloaded and saved from the web browser. It will add the full-length Reel video to your Story creation interface. Before sharing, dont forget to customize your Story by adding text, stickers, drawings, or any other creative elements to enhance its visual appeal and engagement. Step 7: After customizing your Story, tap on “Share” to post the Reel video to your Instagram Story. Your Story will now display the complete Reel video seamlessly without the autoplay limitation which will allow your followers to watch the entire clip within the Story. By following these detailed steps, you can effectively download and share a full Reel video from Instagram on your Story, ensuring that your audience can enjoy the complete video content without interruptions or restrictions typically associated with longer videos shared directly to Instagram Stories. Schedule Reels, Posts, Stories Across Multiple Platforms with Locobuzz Book a free demo 3. Third-Party Apps Using third-party apps can provide alternative methods for downloading Instagram Reels and other content. Exploring third-party apps for downloading Instagram Reels and other content opens up a range of possibilities

Social media is spreading out like wildfire in 2024. With over 59 percent of people in the world using social media, it has become an important tool for marketing. Be it marketing your skincare brand or your first single in music, you can put it up online on different social media to promote it. And given the reach of these sites, the after results are pretty good. But not every brand takes off on the internet. Setting up a brand on social media requires a detailed study of the brand its competitors and the site algorithms. And how is it done? Through media monitoring. With media monitoring, you track the presence of your brand and its mentions in media forms such as newspapers, radio, social media, and digital platforms. So what is media monitoring? This blog is your complete guide to it. What is Media Monitoring? Media monitoring is the tracking, scanning, and monitoring of the content, talks and media coverage of a brand across media channels like newspapers, TV, radio, social media, news websites, and blogs. It counts the keywords related to your brand and its services and campaigns across all forms of media and prepares a report for you based on that. For example, GreenWave Technologies develops renewable energy solutions that can use media monitoring to track mentions of their brand across media. By tracking news, blogs, and social media posts, they learn about their brand’s media presence. And when there’s a complaint, they work on quickly addressing it with the right measures like contacting the customers and giving them Solutions. 5 Components of Media Monitoring Media monitoring is the combination of all the media devices that work together to understand a brand’s media presence, help it manage it, maintain its reputation, and build a relationship with its audience. 1. Monitoring Keywords: With media monitoring, you can monitor the presence of the different keywords that are related to your brand and how they are used across different media channels like radio, newspapers, and social media. 2. Reach Analysis: With reach analysis, you can measure the reach of your brand’s media presence how many views it had and the number of times they look at your brand’s media content. 3. Sentiment Analysis: It is important to know what your customers think about you when they look at your content and media presence. Are they liking it? Do they think that your content needs improvement? Sentiment analysis helps you answer this question using its AI and NLPs. 4. Engagement: Engagement is the number of times your audience interacts with your page and how they interact via likes, shares, comments, or retweets on posts. The more they interact with your brand’s posts the more they like it more and if the interaction is less, you need to work on it. 5. Share of Voice (SOV): Media monitoring tells you the percentage of your total media coverage that your brand is receiving when compared with your competitors. It tells you the voice and reach of your brand among the audience. Choose Locobuzz, a Value-Driven, Social-First Digital and CX Intelligence Platform. Supercharge Your Media Monitoring Today! Book a free demo 5 Benefits of Media Monitoring Media monitoring lets you track the media coverage relating to your brand across the whole internet, be it newspapers, or social media. Here are the 5 benefits of media monitoring: 1. Collects Media Coverage: Media monitoring through its tools collects the media presence and coverage of brands across media channels like newspapers, TV, radio, websites, blogs, and social media. 2. Tracks Keywords: Media monitoring tracks and monitors keywords and hashtags related to the brand across all media channels be it Google reviews, social media, or newspapers and radio, and checks whether it’s good or bad and works on designing the strategies accordingly. 3. Tracks Competitor: It includes tracking and monitoring the media coverage and campaigns of the competitors of your brand. It benchmarks its performance with yours and helps you find out how you can edit your strategy to do better and stand out. 4. Detects Crisis: One wrong move with the media can worsen your brand’s reputation. With media monitoring, you can plan in advance, detect crises early have plans in place for its effects, and maintain your brand’s reputation. 5. Check your Performance: Checking the performance of your brand and its presence across different media channels and its media campaigns is an important part of media monitoring. This helps you understand where your brand stands right now and how you can improve your brand’s presence. How Does Media Monitoring Work? Media monitoring works through some steps to monitor, scan and deal with their related content on media content. It works by tracking keywords, and mentions of your brand across media channels. 1. Set Goals You have to study your brand’s media presence and then decide what goals you want to achieve with it. For example, do you want to maintain your reputation in the media? Or handle a crisis? Then monitor keywords or, hashtags, related to your brand to check its current online presence and find out where your brand stands currently. 2. Collect data Media monitoring tools use web crawlers and APIs to collect data from most media channels like newspapers, TV, radio, websites, blogs, and social media and assess it. It helps you find your media coverage and also what the media and audience think about your brand. These tools also have a filter where you can collect data that is relevant to your goal. You can do this by setting filters on the app like choosing the language, location, source type, and date range. 3. Data Analysis After collecting data, you then analyze it using AI and ML tools to understand them, find out if they’re good or bad, and how your audience understands your brand. Then work on finding out patterns in the data like the change in mentions, public image, and how you can improve or change it. 4. Audience

Top 25 AI Tools for Competitor Analysis in 2025 Running a successful business requires you to be constantly aware of the plans and actions of your competition. Gaining information from your competitor’s advantages and disadvantages helps you improve your plans and tactics and maintain an advantage in your market. Artificial intelligence (AI) has made competition analysis quicker and easier than it has ever been. AI-powered solutions do more than just scrape the surface; they enable you to monitor your competitors’ movements in real time by identifying and analysing subtle trends in their behaviour. As a result, they are necessary for any business to succeed. When you first start out, you can save time, money, and resources by not investing in complex business experiments and unsuccessful ventures. Rather, what you need are industry-tested, industry-specific methods that work. Here’s The List Of The Top 25 Ai Tools For Competitor Analysis In 2025 Serial Number Name of the Tool 1 Locobuzz 2 Sprout Social 3 SE Ranking 4 SEMRush 5 Brand24 6 Ahrefs 7 ClickUp 8 Smartwriter 9 Cohesive 10 Elicit 11 Kompyte 12 Crayon 13 Consensus 14 Obviously AI 15 Taskade 16 Earnest Analytics 17 Morning Consult 18 Owletter 19 Buzzsumo 20 Feedly 21 Mailcharts 22 Wappalyzer 23 Owler 24 SpyFu 25 BuiltWith 1. Locobuzz Locobuzz offers a comprehensive solution for competition benchmarking by allowing you to gain valuable insights into your competitors’ social channels. With Locobuzz, you can effectively monitor and analyze the presence and performance of your competition, helping you understand how your brand aligns with theirs. One of the key metrics Locobuzz provides is the engagement rate, which indicates the level of interaction and involvement your competitors have with their audience. By comparing your brand’s engagement rate with that of your competitors, you can assess the effectiveness of your social media strategies and identify areas for improvement. Locobuzz also provides data on negative mentions, giving you an understanding of the sentiment surrounding your competitors. This information allows you to gauge how well your competitors are handling customer concerns and complaints, enabling you to develop strategies to address similar issues and enhance your brand’s reputation. Another metric Locobuzz offers is the share of voice, which measures the volume of conversations and discussions related to your brand compared to your competitors. By analyzing the share of voice, you can determine how prominently your brand is being talked about in relation to your competition, helping you identify opportunities for growth and increase your market influence. Locobuzz also provides mention count and unique user data, allowing you to track the number of times your competitors are being mentioned and the number of individual users contributing to these conversations. This data provides valuable insights into the reach and impact of your competitors’ social media presence. With Locobuzz’s smart AI suggest feature, you can receive recommendations for improving your brand based on each mention. These suggestions help you identify specific areas where your brand needs improvement and provide actionable steps to achieve growth and success. Locobuzz offers widgets that provide an overall picture of your competitors’ performance and market standing. These widgets give you easy-to-understand visual representations of key metrics, enabling you to quickly assess your competition’s strengths and weaknesses.  In summary, Locobuzz’s competition benchmarking features provide you with a comprehensive understanding of your competitors’ social media presence and performance. By analyzing engagement rate, negative mentions, share of voice, mention count, and unique users, you can assess your brand’s position in relation to your competition. The AI-powered suggestions and widgets further enhance your ability to make data-driven decisions and stay ahead in the market. Explore how Locobuzz can improve your business with competitive benchmarking Book a free demo 2. Sprout Social With Sprout Social, you can analyse rivals’ social media performance from a variety of perspectives and information sources. With numerous data points that you can monitor across Facebook, Twitter, and Instagram, Sprout’s collection of competitive reports may help you evaluate and improve your social media strategy. We can keep an eye on hashtags, keywords, brand mentions, and more on a variety of platforms. It gives us insight into how customers view both our brand and that of our rivals. Its artificial intelligence (AI) provides extensive sentiment analysis and recognises patterns and behaviours by utilising ten years’ worth of historical data. Equipped with an understanding of rival performance measures, such as audience sentiment, reaction rate, engagement, and share of voice, you may leverage AI for ideation, content creation, user support, and task automation. 3. SE Ranking A competitive research tool that allows for 360º semantic analysis is provided by SE Ranking. Using our Keyword Research tool, you may begin by pasting a seed keyword and selecting the top keyword ideas based on search volume and difficulty. Then, you may examine keyword overlaps with your site, add more terms to your list, and study the keywords used by your competitors to make sure you’re not overlooking any hidden treasures. You may also learn which keywords and channels your competitors use to drive visitors to their website or what items they offer that you are unaware of by using the Competitive Research tool. You can examine the backlink profiles of your competitors and learn more about the search engine advertising that they have been staking money on. 4. SEMrush It is common practice to do keyword research and obtain information on internet rankings, including metrics like search volume and cost per click, using this free competitor analysis tool. To examine the top organic and sponsored keywords, backlinks, and other elements of your competition, use SEMrush. Semrush provides helpful products to carry out each of these. Do you want to see how your rivals are using social media? Social Media Tracker examines their material in-depth so you can understand what makes them successful. Do you want SEO advice? Many tools are available from Semrush, such as Backlink Gap, which assists you in generating ideas for content based on the performance of competitors. Need market information? Use EyeOn

What is the Best Time to Post on Instagram in India in 2024 Table of Contents Growing your brand’s presence on social media is a game of strategy. You have to scan and plan your strategy in advance before starting a social media page for your brand. A strategy for a social media page means identifying a brand’s target audience, theme, and competitors, then deciding its posting structure like the content, its theme, and time, and then measuring the performance with analytics. The most important part of this strategy is posting content for your audience, at the right place, at the right time. A person spends about 145 minutes of their day on social media on a global average and an Indian spends about 194 minutes of their day on social media. So out of those 194 minutes, what is the best time to post on Instagram in 2024? Let’s find out! What is the Best Time to Post on Instagram in India? Different brands have different times for posting on Instagram which depends on their target audience, audience demographics, the type of content that they’re posting, competitors and what they’re doing. In general, the best days for posting on your Instagram account are Tuesday, Wednesday, and Thursday as these are the days the general audience is most active and has better chances to interact with your post. The best time for posting on these days is in the morning from 9 AM to 11 AM, afternoon from 1 PM – 3 PM as this is the time people are either on their lunch break or have their lunch, and in the evening from 6 PM to 9 PM after they’re done with their 9-5 or regular activities and are free to scroll around and pass time on Instagram. Through this widget, you can learn more about the posting time, customize it for your brand and find out the best time to post on Instagram. This graph tells you the best times to post and interact with your audience based on your social media page. Why Timing Matters for Instagram Posts? The time that you post on your Instagram page holds a percentage of how your post is going to perform among your audience. The right time can increase or decrease your visibility and interaction with your audience. 1. Active audience: Knowing what your different audience group is, when it’s active and will interact with your content can help you post at the right times and get better reach. more chances to interact with your content can help you increase the reach of your brand, and increase Interaction with them. Your audience with different demographics can be active at different times, so you need to understand their activity before posting. 2. Instagram Algorithm: Instagram’s algorithm organically boosts posts with more audience interaction. So if you post at the right time, your posts can have better likes, comments, and shares, and more reach and can even feature on the explore page. 3. Competition: Knowing when your competitor posts their content and deciding the best posting time for your brand based on can help you find the best time to post where you can get the best reach and audience interaction. 4. Regular Posting: Posting at regular times can help you build a regular schedule for posting your content and increase your audience’s interaction with your brand and they start expecting your posts and waiting for them. 5. Post reach: Posting at the right times can help your brand’s social media reach and increase audience interactions. When you post at the right time, your audience likes, shares and comments more on your post. This helps you grow your audience and better your social media presence. Understanding Your Audience Understanding your audience can help you find the best time to post when your audience is online and can help you increase the reach and presence of your social media account. How to Find the Best Time to Post? 1. Understand Audience: Understand what your Instagram audience is, their age, gender, and where they live. This can help you find out what time they use Instagram and what would be the best time for posting the same. For example, if your followers are between the ages of 18-34, the posting schedule for your social media can be around 8-10 AM and 6-8 PM. 2. Experiment : You can experiment and try posting at different- different times on different days and weeks, and find out what times bring you the best reach and interactions with their audience. For example, check the time at which your posts get the highest interactions and engagement with your followers. 3. Interact with Your Followers: You can also use polls in your Instagram Stories and posts to ask your followers when they are the most active and want to see your posts. Keep checking their replies and changing your strategy accordingly. Also, find out the posts that have the most likes and comments on your page, learn when they were posted and include those times in your posting strategy. 4. Use Instagram Tools: You can use tools like Locobuzz to find out your social media page’s audience, what they’re doing, and competitors and then find out the best time to post based on that. With these tools, you can also understand when your competitors are posting, and how you can post. Factors that Affect Your Posting Time on Instagram To understand what the best time to post on Instagram is, you need to understand the factors that affect it, which can go from different time zones to the type of audience, and the type of content for your brand. 1. Audience Your audience is the most important part of your Instagram strategy. You design, create and post your content for them and by understanding them you can schedule your posts better. Your audience and its demographics and habits can affect the reach of your post. Posting at the time

500+ Best Instagram Names to Get Followers Instagram is a hub for sharing pictures and stories. Your Instagram username is your online name tag. It helps people find you and remember you. Let’s look at some interesting Instagram name ideas to help you get more followers. Whether you’re a famous person or just want to show your stuff, having the right name can help you get noticed. Here are 500+ Best Instagram names to get followers: List of best instagram names to get followers Sr.No Name 1 @AstroNerd 2 @AllAboutAstronomy 3 @AquaExplorer 4 @ArtisticAdventurer 5 @AlwaysSmilingAmy 6 @AdventurousSoulA 7 @AerialEnthusiast 8 @AstroGeekAlex 9 @AdrenalineJunkieA 10 @AmazingAudrey 11 @AdmireTheBeauty 12 @AdventureLoverA 13 @AmplifyArtistry 14 @ArtisticAlpaca 15 @AcousticVibes 16 @AllAboutAdventure 17 @AdorableAndrea 18 @AdventuresWithAaron 19 @AstronomyNerdA 20 @AquaAdventure_ 21 @ArtisticWanderer 22 @BeamingBecca 23 @BeautifullyBlunt 24 @BohoSpirit 25 @BeyondTheHorizon 26 @BeardedExplorer 27 @BrilliantMind 28 @BountifulBella 29 @BambooBreeze 30 @BlissfulBryant 31 @BrooklynAdventures 32 @BohoWanderlust 33 @BenevolentBlake 34 @BoldAndBoundless 35 @BeachyBreeze 36 @BikingAround 37 @BlazingBeau 38 @BoutiqueBeauty 39 @BohoChicLife 40 @Benevolent_Brooklyn 41 @Blissful_Beauty 42 @BohoExplorer 43 @CoastalWanderlust 44 @ChicAdventures 45 @CraftyCraze 46 @CitySlicker 47 @ColorfulExplorer 48 @CaffeineChaser 49 @ChasingTheHorizon 50 @CandidCreativity 51 @CosmicCrafter 52 @CuriousWanderer 53 @CulturalCanvas 54 @CraftyCassandra 55 @DronePilot 56 @DigitalNomadLife 57 @DramaticDara 58 @DeliciousDishes 59 @DeepSeaExplorer 60 @DaringDylan 61 @DoodleArtist 62 @DanceMagic 63 @DesignGuru 64 @DesertAdventures 65 @DaylightDreamer 66 @DapperDan 67 @ExquisiteEscapes 68 @ElementalElla 69 @EpicAdventurer 70 @EffervescentEva 71 @EnlightenedLife 72 @EcoConscious 73 @EndlessEnergy 74 @ExcitingExpeditions 75 @EmbracingNature 76 @EtherealEnigma 77 @EagerExplorer 78 @EcoWarriorWay 79 @ElegantAdventures 80 @ExplorationNation 81 @EmpoweredElla 82 @EcoEmissary 83 @EpicEscapes 84 @ExhilaratingEddie 85 @EverydayExplorer 86 @EnchantedEarth 87 @FearlessFaye 88 @FusionFoods 89 @FlawlesslyFierce 90 @FunkyFusion 91 @FilmFusion 92 @FashionFrenzy 93 @FreshBeginnings 94 @FrolickingFinn 95 @FamilyAdventures 96 @FascinatingFran 97 @FloralFantasies 98 @FuturisticFern 99 @ImpressivelyIvy 100 @InfiniteHorizons 101 @IngeniousIsabel 102 @IconicExplorations 103 @InsightfulIvan 104 @ImagineCreateInspire 105 @InfiniteVoyages 106 @InnovateWithIvy 107 @ImmerseInAdventure 108 @JovialJenny 109 @JazzAndJourney 110 @JourneymanJared 111 @JoyfulJourneys 112 @JadeExplorer 113 @JourneyOfJoy 114 @JustInquisitive 115 @JigsawJenna 116 @JoyfulJude 117 @JungleTrailblazer 118 @JazzedUpJess 119 @JetSettingJules 120 @JustBeInspired 121 @JoyfullyJovial 122 @JourneyingJake 123 @JadedAdventurer 124 @KeenEyesExplorer 125 @KrazyForAdventure 126 @KaleidoscopeKyla 127 @KreativeKarla 128 @KapturedAdventures 129 @KaleidoscopeKinley 130 @KeenForExploring 131 @KaleidoscopeKamryn 132 @KuriousKaleidoscope 133 @KaptureTheJourney 134 @KeenKaleidoscope 135 @KrazyKendra 136 @LaughterJourney 137 @LifeUnscripted 138 @LeisurelyLaura 139 @LuminousLena 140 @LoveForNature 141 @LifeByDesign 142 @LivingTheDream 143 @LuxuriousLily 144 @LaughterLines 145 @LuminousLuna 146 @LeisurelyAdventures 147 @LoveForTravel 148 @LifeLivedFully 149 @LostInImagination 150 @LivelyLindsay 151 @LuxeWanderer 152 @LifeInColor 153 @LaughterLifestyle 154 @LuminousLaura 155 @LoveForExploring 156 @LivingLegacy 157 @LeisureAndLuxury 158 @LifeInMotion 159 @LostInWonderland 160 @LivelyLeon 161 @LuxuryLovingLife 162 @LoveForAdventures 163 @LifeJourneyUnveiled 164 @LuminousLydia 165 @LaughterLover 166 @LivingOnTheEdge 167 @LeisurelyLiving 168 @LoveLostAndFound 169 @LostInAdventures 170 @LivelyLucy 171 @LuxuryLivingLarge 172 @LifeInFullBloom 173 @MysticMason 174 @MagicInMotion 175 @MarineExplorer 176 @MagicalMelodies 177 @MellowMarina 178 @MoonlightMara 179 @MajesticMiles 180 @MysticalMiranda 181 @MountainMagic 182 @MosaicMelodies 183 @MidnightMysteries 184 @MysticMeadow 185 @MindfulMoments 186 @MarinerAdventures 187 @MusicMystique 188 @MysticMountain 189 @MarauderMiles 190 @MysticalMelody 191 @MoonbeamExplorer 192 @MajesticMila 193 @MagicAndMystery 194 @MosaicMystery 195 @MellowMeadows 196 @MountainMara 197 @MidnightMagician 198 @MarinaAdventures 199 @MesmerizingMara 200 @MysticMosaic 201 @MindfulMaverick 202 @MusicalMoods 203 @MysticMeadow 204 @MajesticMarlow 205 @NeonAdventures 206 @NobleNelson 207 @NoveltyNadia 208 @NaturalWanderer 209 @NurturedNikki 210 @NeatlyNomadic 211 @NorthernNights 212 @NebulaExplorer 213 @NiftyNomadLife 214 @NatureAndNirvana 215 @NomadNest 216 @NurturingNature 217 @NobleNomad 218 @NocturnalAdventures 219 @NiftyNest 220 @NavigatingNatalie 221 @NomadNaturalist 222 @NeonNirvana 223 @NatureInnovator 224 @NobleNook 225 @NurturedNest 226 @NorthernNomad 227 @NebulaNights 228 @NiftyNomadQuest 229 @NomadNewbie 230 @NocturnalNinja 231 @NurturedNook 232 @NatureExplorer 233 @NomadNirvana 234 @NeonNomadLife 235 @NavigatingNature 236 @NobleNomadicSoul 237 @NomadNook 238 @NocturnalNomadLife 239 @NaturalAdventures 240 @NiftyNomadicWays 241 @NomadNomad 242 @NeonNook 243 @NobleNomadQuest 244 @NurturedNature 245 @NorthernNirvana 246 @NavigatingNomad 247 @NebulaNomad 248 @NomadNirvanaQuest 249 @NeatNomad 250 @OverseasOdysseys 251 @OutstandingOlga 252 @OptimisticVoyager 253 @OutbackExplorer 254 @OceanicOdette 255 @OnTheHorizon 256 @OasisOvertures 257 @OutboundAdventurer 258 @OutdoorOdin 259 @OpenBookAdventures 260 @OverjoyedOlivia 261 @OutwardOdyssey 262 @OutlandAdventures 263 @OceanscapeOscar 264 @OnTheJourney 265 @OpulentOdysseys 266 @OliveTheExplorer 267 @OptimisticOscar 268 @OutlandishOdette 269 @OutlandVoyages 270 @OasisOfWonders 271 @OnTheTrailBlazer 272 @OrganicOdyssey 273 @OutboundOliver 274 @OceanWanderer 275 @OpulentOlivier 276 @OptimisticOdessa 277 @OutbackOdysseys 278 @OverseasOceans 279 @OnwardAdventures 280 @OutdoorsyOlga 281 @OutboundOdette 282 @OutlandExplorer 283 @OceanicOdysseus 284 @OptimisticOdin 285 @OliveBranchAdventures 286 @OverseasOdette 287 @OutwardOdysseys 288 @OnTheGoOlga 289 @OasisOfDreams 290 @PineconeAdventures 291 @PixelPioneer 292 @PonderingPaula 293 @PassionForTravel 294 @ParadisePursuer 295 @PolarExplorer 296 @PineappleParadise 297 @ProactiveParker 298 @PoeticWanderer 299 @PeakPioneer 300 @PetalPusher 301 @PaddleAndExplore 302 @PathfinderPaul 303 @ProfoundPoet 304 @PassionFilledAdventures 305 @PlatinumPioneer 306 @PineForestFrolic 307 @PerpetualPioneer 308 @PhotographyPassion 309 @PassionatePilot 310 @PalmTreePonderer 311 @PolarPilgrimage 312 @PandaAdventures 313 @PerceptivePiper 314 @ParadisePioneer 315 @ProfoundPathway 316 @PassionatePathfinder 317 @PaddleAndPalm 318 @PoetryPioneer 319 @PassionatePepper 320 @PictureBookAdventures 321 @PolarPioneerQuest 322 @ParadiseSeeker 323 @PathToDiscovery 324 @PristinePalms 325 @PlungeIntoAdventure 326 @PacificPioneer 327 @PhotogenicPioneer 328 @PerpetualPoetry 329 @PeakAdventures 330 @QuantumQuirks 331 @QuaintJourney 332 @QuestForKnowledge 333 @QuasarExplorer 334 @QuokkaAdventures 335 @QuenchYourThirst 336 @QuizzicalQuest 337 @QuirkyQuests 338 @QuestingQuill 339 @QuantumExplorer 340 @QuixoticQuest 341 @QuickQuokka 342 @QuietlyExploring 343 @QuiverOfQuirks 344 @QuokkaJourney 345 @QuestForWonder 346 @QuizzingTheWorld 347 @QuasarQuests 348 @QuaintExplorer 349 @QuantumJourneying 350 @QuirkyQuester 351 @QuokkaWanderlust 352 @QuestingQuasar 353 @QuickQuillAdventures 354 @QuietlyCurious 355 @QuestForQuests 356 @QuizzicalQuokka 357 @QuartzExploration 358 @QuirkyQuench 359 @QuasarQuirks 360 @QuestingQuirrel 361 @QuantumQuokka 362 @QuaintAdventuring 363 @QuokkaQuester 364 @QuickQuests 365 @QuietQuestSeeker 366 @QuasarQuixote 367 @QuestForQatar 368 @QuizzicalExplorer 369 @QuokkaQuandary 370 @QuirkyQuartz 371 @QuestingQuantum 372 @QuicklyQuesting 373 @QuaintQuiver 374 @QuokkaQuested 375 @ReverieSeeker 376 @RuggedRoamer 377 @RaysOfDiscovery 378 @RisingStarExplorer 379 @RadicalAdventurer 380 @RoadTrippingRachel 381 @RusticWanderlust 382 @RiverRaider 383 @RusticRoaming 384 @ReverentRoxy 385 @RoyalExplorer 386 @RapidWanderer 387 @RhythmicRover 388 @RainbowAdventures 389 @RuggedRambling 390 @RoamAndRelax 391 @RadiantRoxy 392 @RiversideRambler 393 @RoamingRenegade 394 @RusticReverie 395 @RadiantRoamer 396 @RainbowJourney 397 @RollingStoneExplorer 398 @ReverieRider 399 @RemoteAdventures 400 @RapidRiverQuest 401 @RuggedRhapsody 402 @RoamingRhythm 403 @RusticRealm 404 @RadiantNomad 405 @ReverieExplorer 406 @RoyalRoamer 407 @RamblingRider 408 @RusticRover 409 @RadiantVoyages 410 @RoamingRascal 411 @RemoteWanderlust 412 @RainbowRamble 413 @RuggedRainier 414 @RapidRoaming 415 @ReverentRoamer 416 @RegalExplorer 417 @RusticRamona 418 @RadiantWanderer 419 @SapphireSeeker 420 @StorytellerSoul 421 @SeaBreezeExplorer 422 @SnowCappedScenes 423 @SpiritedVoyager 424 @SunnySideJourney 425 @SavvySeeker 426 @SecretAdventurist 427 @SereneWanderlust 428 @StarlightSage 429 @SeekerOfBeauty 430 @SilentVoyages 431 @SeaShoreSerenade 432 @TravelingThroughTime 433 @UniverseExplorer 434 @VividWanderlust 435 @WildXplorer 436 @YoungAdventurer 437 @ZenWanderer 438 @TreasureHuntress 439 @UnchartedVoyages 440 @WanderlustXtreme 441 @XploringYouth 442 @YonderJourney 443 @ZestyExplorer 444 @TheUltimateVoyage 445 @VoyagerWonders 446 @WhimsicalXplorer 447 @XtraordinaryAdventures 448 @YearningForYonder 449 @ZephyrWanderer 450 @TrailblazingTraveler 451 @UnearthedVoyages 452 @ValiantWanderlust 453 @WanderXperience 454 @XploringHorizons 455 @YonderWorldly 456 @ZealousAdventures 457

Top 25 AI Tools For Business In 2025 Nowadays business is modern, from customers to providing service, everything is digital. It is important to keep up with the demands of customers. To make it easy, some AI tools for business help people make their tasks easy. AI tools have found their place in this era. These amazing AI tools provide a variety of functions that are geared towards making work easier, saving time, and delivering significant outcomes. For instance, by employing AI tools, businesses can do away with repetitive duties and, hence, concentrate on more important projects. AI is utilised in every company sphere, from publishing plans to evaluating client interest with these programs. These are AI tools that bring a revolution in the world of business by 2025. Companies leveraging AI’s capabilities can improve their productivity levels and boost innovation, leading to expansion or accomplishment during the transition towards an information-based civilisation. Here are the Top 25 AI tools for business that you can use in 2025: Sr. no. Name of Tools 1. Gemini 2. Jasper AI 3. Grammarly 4. Surfer SEO 5. Copy AI 6. Upfluence 7. Canva 8. ChatGPT 9. QuillBot AI 10. Skai 11. MarketMuse 12. Conversica 13. Albert AI 14. ManyChat 15. Mailchimp 16. Amplify AI 17. Sprout Social 18. Clarabridge 19. DeepCrawl 20. HubSpot Marketing 21. Hootsuite AI 22. Semrush 23. Brandwatch 24. DeepBrain AI 25. Chatfuel 1) Gemini https://www.youtube.com/watch?v=cTYRwJSOP8U&pp=ygUUZ2VtaW5pIGFpIGhvdyB0byB1c2U%3D Gemini is one of the best AIs as it is flexible and easy for businesses to use. Gemini’s capability to perform powerful data analysis makes it fast and accurate in understanding large amounts of information which helps in identifying patterns and trends that may not be apparent at a glance thus enabling informed decision-making by companies. Gemini does an excellent job of elevating customer satisfaction. Its AI-fueled insights enable businesses to have a deeper comprehension of the tastes and ways of their clients. Armed with this knowledge, it is possible to form marketing strategies tailored specifically for each customer resulting in higher satisfaction levels. Such as through formatting suggestions that appeal to different taste buds based on personal information about clients through the application of big data or analytics – revolutionizing the way people feel about their brands as opposed to random fads or conventional wisdom grounded on untested assumptions. This amounts to increased brand loyalty. 2) Jasper AI https://www.youtube.com/watch?v=g4c1ynRQtLk&pp=ygUVSmFzcGVyIEFJICBob3cgdG8gdXNlJasper is considered one of the best AI tools for businesses due to its ability to streamline and enhance various aspects of corporate management. One key advantage of Jasper is its advanced analytics capabilities. It can look at lots of technical info, like what people are interested in, who’s looking at it, and what’s trending. This helps marketers understand their audience more and make content and plans that fit them better. Jasper also gives suggestions based on what it learns from all the info it looks at. These suggestions can help you know what kind of content would work in the businesses. It can even tell you which services work best with different groups of people. Jasper’s features like analyzing feelings about a brand and making detailed reports make it a top tool for businesses. By using Jasper, marketers can improve their strategies, get more engagement, and grow their business. 3) Grammarly https://www.youtube.com/watch?v=HOrRPk0eGa4&pp=ygUUZ3JhbW1hcmx5IGhvdyB0byB1c2U%3D In 2025, Grammarly, a computer application, may be employed by enterprises in many different manners. The program automatically corrects any errors in written materials including emails, reports, and marketing literature which should cause awkwardness of any sort while keeping up a company’s good name. It also shows corrections on how to write better, making it more understandable and interesting to read, hence making it possible for businesses to present their thoughts effectively to customers. It has unique options for various lines of work like law and engineering ensuring precision and adherence to sector norms. Also, with the integration of Grammarly with different platforms, for example, Microsoft Office and Google Docs; employees are able to write and edit quickly and effectively, saving a lot of time which results in increased productivity. One of Grammarly’s features is plagiarism detection which aids businesses in remaining authentic in their content thus saving them reputation and legal trouble. 4) Surfer SEO https://www.youtube.com/watch?v=s4LpbKioNEU&pp=ygUKU3VyZmVyIFNFTw%3D%3D In 2025, firms will benefit more from Surfer SEO which is artificial intelligence for optimizing websites for search engines such as Google by enhancing visibility online. It does this by scanning several competitor’s sites and giving many recommendations on areas where one could make changes on their website ranging from the size of texts up to the title tag or even just suggesting some SEO keywords instead. This way a firm can easily come up with a copy capable of being ranked within the first pages when people search using specific terms. Surfer SEO will help your business save time and energy on SEO strategies. Its AI features make keyword research easy and content optimization is seamless thus assisting others to not so much into the nitty-gritty of SEO do it as well. Additionally, businesses can customize their content realizing the different demands of clients through search trends insights and user behaviour analysis by Surfer SEO. 5) Copy AI https://www.youtube.com/watch?v=QqAd7wo7uVU&pp=ygUHQ29weSBBSQ%3D%3D In several ways, Copy.AI can help businesses in 2025. It can generate engaging content for marketing campaigns, such as ads, social media posts, and blog articles in the first place. This saves time and effort for businesses enabling them to focus on other important tasks. Assist in making product descriptions, and website copy that is persuasive and informative about your business. Copy.AI can be able to come up with unique personalized email campaigns for certain customer segments which in turn makes easier conversions due to its likelihood of increasing revenue. It helps with new ideas and produces innovative content for different uses such as slogans to taglines. Copy.AI helps companies produce their products smoothly, market more effectively, and communicate brand values better, hence becoming a useful business companion by 2025. It has helped a

How To Use Doctrina.AI Exam Generator In 2025 Are you one of those people who think designing a question paper for exams is difficult and takes too much of your time? Well, not anymore! With Doctrina.AI in the picture, you can easily design and create an exam paper in just minutes. Be it education, healthcare, or web development, AI has changed the way things work and made them easy. Especially in the education sector, where 67% of students have admitted that the use of AI has helped them improve their grades. Doctrina.AI Exam Generator is an AI tool that designs an exam paper for you based on the prompts that you type in. Whether you are a teacher hosting a test for your students or a student wanting to practice for his exams, this tool can do your job and help you save time. Let’s learn how to use the Doctrina.AI exam generator with this blog. What is Doctrina.AI Exam Generator? Doctrina.AI Exam Generator is a tool that creates dummy exams based on your command prompt through its natural language processing algorithms. It finds patterns in the data and creates an exam paper that is human and looks like a real exam set. It can be used for exam generation for teaching, preparing for exams or giving a text. For example, if you are a student and want to create an exam paper for quantum physics, you can just prompt it in and Doctrina.AI Generator can create the same for you. It is used by researchers, writers, teachers and more. How Doctrina.AI works? Doctrina.AI uses advanced NLP and machine learning programmes to read the command that you inputted, understand it, create the questions and then better them and display them as the final result. 1. Reads the Input: Doctrina.AI first reads over the command that you typed for your exam in the format of a prompt, question, or more. It then scans the input and breaks it down for further scanning. It looks over the format, and syntax of the text to find out the keywords, and relationships. 2. Natural Language Processing: The AI tool uses high-level natural language processing to understand what the prompt means and what it wants the tool to do like the tokenization, and the part-of-speech tags. It then tries to understand the main keyword, topic and context of the text that you input. 3. Creates The Paper : Then based on what it understands, Doctrina.AI creates the exam paper using NLP and RNNs by working on the sequence and text provided by you. It does so through beam search, nucleus sampling, or temperature scaling, to create the paper according to what you want. 4. Better the Output: After generating the first copy of the paper, Doctrina.AI then betters that test to make it more human-like, and mistake-free and makes sure it matches your prompts. It does so through working on the language programmes and training them to work their best. 5. Final Output: The AI then presents you with the final copy of the exam paper, which you can look at, re-generate or type in for feedback, according to which the AI will work on your copy and change it. How to use the Doctrina.AI exam generator? If you thought that using Doctrina.AI was difficult, you’d be surprised at how easy it is. Just follow these steps and you can create your own exam paper: 1. Sign Up Sign up or create an account on Doctrina.AI on your PC or mobile with your Gmail account and password. 2. Type in the Prompt: Type in the prompt for how you want the exam paper to be like the subject, difficulty level and the type of questions that you want like MCQs, subjective, short answers, long answer questions or essays. 3. Input Questions: After typing in your paper prompts, type in your questions to create the exam paper. You can do so by typing them into the site or app or uploading the questions in a format of your choice. 4. Paper Preferences: Change the paper settings according to your preference like the number of questions you would like to have, the time for the exam and difficulty level. 5. Creates the Exam Paper: The tool then creates the exam paper based on these prompts and provides the result to you. You can read over it, suggest changes, and give feedback and the AI will work on it and make changes for you. 6. Export: Once you have made all the changes and are happy with the result, you can then export it in PDF or a Word document for saving to your PC, or mobile or sharing it with your team members. Benefits of Doctrina.AI Exam Generation Doctrina.AI exam generator does not just help you create a mock exam paper, but makes it as human as possible, does it according to your prompts and helps students and teachers with their exams. 1. Customizes: With Doctrina.AI you can create exam papers and dummy exam papers based on your customisations and what you want to add to your paper like the subject, topics, and how difficult you want it to be. 2. Less Time: using Doctrina.AI for your exam paper generation, takes less time and also less effort from you so while the AI generates the paper, you can focus on working on more important things. 3. Any Format: You can set up your exam paper in any format that you want, like multiple choice questions, short answer questions, essays or a mix of all, by just typing in your prompt. 4. Quality of Questions: Doctrina.AI creates exam papers and makes sure the questions in the paper are the same throughout the paper with the same difficulty levels and no mistakes. 5. Useful to Everyone: Doctrina.AI is useful to everyone, be it teachers, students or researchers and can be used to create any type of question in any language used by anyone. 6. Feedback: Doctrina.AI can also

Top 4 CRM Tools for Real Estate based on 6000+ Customer Reviews Introduction Only 1/3 of real estate agents feel that they have the tools and skills needed to run a digitally transformed business, according to a Deloitte survey. What about the rest of the group? In this article, we’ll examine the finest CRM for real estate agents so you can take a more informed approach to your company’s technological transformation. We have looked at over 6,000 evaluations to come up with this list of the top CRM for real estate. Table of Contents What Is CRM for Real Estate? Real estate CRM software automates, analyses, and optimizes sales, marketing, and customer support processes by centralizing and integrating all relevant activities and workflows into a single system. Top broker CRM was created to make day-to-day work easier, freeing up time and thoughts for new business ideas and building relationships with existing and potential clients. Real estate agents can use CRM to prioritize work, manage leads, contacts, and data, monitor critical activities, and effectively report on activities all inside one system. With CRM for realtors, you may keep track of the properties you work with, leases, sales comps, and other specific information like information about landlords, tenants, and so on. Brokers can use the best real estate CRM systems to keep track of customer correspondence and keep it all in one place, reducing the chance of losing or missing important information. Social Listening tools should be used to keep a continious check on all the channels. Key Benefits of CRM for Real Estate Brokers laud the following real estate CRM features the most, regardless of whether it’s a cloud-based or on-premises platform: Consolidated and easily managed database Optimized email marketing automation efforts Integration with the Multiple Listing Service (MLS) and other third-party technologies However, each individual in the real estate market, such as real estate agents, investors, or mortgage lenders, might benefit from implementing a CRM system. What Features Real Estate CRM Should Have? The following are some of the most common characteristics of the top CRM systems for real estate agents: Contact management capabilities enable segmentation and categorization of contacts and leads by kind, referral status, preferences, and more, and can be categorized by filter fields or tags in the best CRM systems for real estate agents. Realtors can use email management systems and templates to automate the sending of emails while keeping them personalized. They also assist brokers with the creation and submission of proposals, as well as drip email marketing. Using a mobile application, real estate agents may access their data, and contacts, and track all key actions from any location on the planet with an Internet connection, allowing them to be more location and resource independent. What Tools Should a Top CRM for Real Estate Agents Have? Listing management tools for property tracking and management, allowing for a more perfect fit with the needs of clients Data deduplication solutions to limit the amount of trash data Document management tools for optimal document exchanging and sharing Integrability with third-party technologies to integrate all relevant systems under one CRM; Collaboration features for productive and secure communication and engagement; A user-friendly interface and customization/configuration capabilities allow you to customize real estate CRM software to your brokerage’s specific needs and assure user acceptance. Top Real Estate CRM Software LeadSquared AscendixRE Wise Agent Pipedrive 1. LeadSquared Year of Foundation: 2011Yearly Revenue: —Headquarters: Bengaluru, India; New JerseyAverage Rating: 4.3/5Training: In-Person, Live Online, Webinars, DocumentationLanguages Supported: English, Vietnamese, Portuguese Brazilian, Indonesian Bahasa, Spanish LAtin America, Hindi, and more.Benefits:• Free Training• 24/7 Support• Guided Setup Process• Knowledge Base• Data MigrationLeadSquared Key Features:• Lead management (includes omnichannel inquiry capture, list segmentation, lead routing/assignment, autoresponders)• Inventory management (supports end-to-end property and listing management)• Mobile app for field agents• Marketing automation (includes drip marketing, lead nurturing, WhatsApp marketing, triggered communication)• Real-time dashboards and advanced analytics for team, listing, source performance and more. LeadSquared is a powerful Real Estate CRM suitable for agents, brokers, developers/builders and PropTech companies. It helps streamline lead and inventory management with complete visibility into various stages of your sales funnel, lead activities, as well as your team performance. 2. AscendixRE Year of Foundation: 1996Headquarters: Dallas. TXAverage Rating: 5/5 (According to 141 reviews on G2, AppExchange, and FeaturedCustomers)Yearly Revenue:Training:  In-Person, Webinars, Documentation, Live OnlineLanguages Supported: English Salesforce License Account, Contact, Inquiry, and Deal Management Properties, Listing, Availabilities, Preference Tracking, Lease, Sales Multi-Family Functionality Property Image / Photo Support Prospective Properties/Investors Related to Deal Workflow/Process Automation Transaction Management Property Alerts and more AscendixRE Key Features: Contact & Account Management Prospecting Tools Email Marketing Mass Records Update & Editing Lead Management Calendar & Contact Sync Dashboards & Reporting Data Deduplication Data Management Custom Fields and much more AscendixRE is a commercial real estate CRM that allows you to manage all of your properties, leases, listings, deals, contacts, accounts, and activities from one central location. AscendixRE is a type of omnichannel solution provider. It is the only real estate CRM software that is available on both Salesforce.com and Microsoft Dynamics 365, and it is developed exclusively for brokerages to streamline deal flow, simplify property, contact, and account search and reporting, and augment report development and distribution. 3. Wise Agent Year of Foundation: 2001Yearly Revenue: $18 MillionHeadquarters:  Fountain Hills, AZAverage Rating: 4/5Training:   In-Person, Live Online, Webinars, DocumentationLanguages Supported: n/a Complimentary 30-day Trial Account Contact Management Transaction Management Lead Automation Drip Marketing Campaigns Unlimited In-Software Document Storage Two-Page Monthly Newsletter Free Training 24/7 Support Complimentary Guided Setup Process The Wise Agent Key Features: Calendar Management Contact Management Document Management Transaction Manager for Dates, Details, Parties Involved, Notes, Documents Email Marketing Lead Management, Segmentation & Automation Listing Management Property Management Landing Pages & Website Management Lockbox Tracking (codes, locations, serial numbers) Drip Marketing Campaigns Free Live and Online 24/7 Support Unlimited In-Person, Webinars, Documentation, and Live Online Training Social Media Enhancement & Campaign Management Interaction & Referral Tracking Property Alerts Reporting Tools Referral Tracking Wise Agent is a powerful full-featured real estate CRM software for agents. It allows you to manage and gain better

Top 10 Most Viewed Live on Instagram in India Today, social media platforms have become pivotal arenas where individuals, celebrities, and businesses come together to showcase their talent, products, and experiences. Among these platforms, Instagram Live has emerged as a potent tool, enabling real-time interactions and content sharing. Influencers and celebrities have mastered the art of capturing the attention of thousands, if not millions. It’s not merely about the numbers; it’s about crafting stories that resonate profoundly. These individuals have harnessed the power of views to create exceptional content, transforming their live streams into some of the most watched on Instagram. From setting records to redefining engagement, these digital luminaries have elevated live streaming into an immersive experience for their viewers. Each live session becomes a captivating saga, unfolding in real-time and connecting people across vast distances. Let’s look at The Top 10 Most Viewed Live on Instagram in India. 10 Most Viewed Instagram Live Sr. No. Name Instagram Username Number of Viewers   Elvish Yadav @elvish_yadav 593K 2.  MC Stan @m___c___stan 541K 3.  Elvish Yadav  @elvish_yadav 407K 4.  Elvish Yadav  @elvish_yadav 397K 5.  Fukra Insaan  @fukra_insaan 370K 6.  A Collaborative Live: Indian Cricketers    268K 7.  Shah Rukh Khan @iamsrk 255K 8.  Virat Kohli  @virat.kohli 154K 9.  Virat Kohli @virat.kohli 140K 10.  Puneet Superstar  @puneetsuper_starrrr 130K 1. Elvish Yadav –593K Views On August 19, 2023, Elvish Yadav, the renowned Indian YouTuber and winner of Bigg Boss OTT 2, orchestrated a mesmerizing Instagram Live session that left a lasting impact. His live stream, broadcasted to the world, garnered a staggering 593,000 concurrent viewers. This extraordinary feat not only shattered previous Indian records but also earned him a spot among the global elite, ranking 10th for the most concurrent viewers ever recorded on a live session. Elvish Yadav’s rise to fame reached new heights during his captivating live session on August 10, 2023, where he engaged with over 5.9 lakh enthusiastic viewers. This achievement not only set a monumental milestone in India but also highlighted his worldwide appeal as a content creator and influencer. 2. MC Stan –541K Views (Feb 16th 2023) Another Indian sensation who made waves on Instagram Live was MC Stan, the acclaimed rapper and winner of Bigg Boss 16. On February 16, 2023, MC Stan went live on Instagram, celebrating his Bigg Boss victory with his fans. During this session, he managed to captivate a massive audience, reaching an impressive 541,000 viewers at its peak. MC Stan’s achievement extended beyond just Indian records; he surpassed the previous record set by Bollywood icon Shah Rukh Khan, who had 255K live viewers. MC Stan’s popularity propelled him into the exclusive Top 10 Most Watched Instagram Live Streaming list, where he stood shoulder to shoulder with global icons like Nicki Minaj, Drake, BTS Jungkook, V, and Cristiano Ronaldo. 3. Elvish Yadav –407K Views Elvish Yadav’s Instagram Live session, with an impressive 407,000 viewers, marked a significant milestone in the realm of social media interaction. This remarkable achievement not only solidified his status as a prominent influencer but also underscored the immense popularity he enjoys among his audience. During this Live session, a multitude of viewers tuned in to witness the event, making it the third most-watched Instagram Live in India. The fact that numerous other creators joined the Live speaks volumes about Elvish Yadav’s influence within the digital community. It showcases not only his personal magnetism but also the respect and admiration he commands among his peers. 4. Elvish Yadav –397K Views Elvish Yadav’s Instagram Live session, where he amassed an impressive 397,000 viewers, showcased his unwavering popularity and ability to draw in a massive audience. What made this particular Live session even more noteworthy was the presence of multiple celebrities, who joined Elvish Yadav during his Live session. This star-studded interaction not only delighted fans but also highlighted Elvish Yadav’s widespread appeal within the entertainment industry. The participation of celebrities speaks volumes about Elvish Yadav’s influence 5. Fukra Insan –370K Views Fukra Insan’s Instagram Live session, attracting an impressive 370,000 viewers, marked a significant achievement in the realm of social media interactions. What makes this accomplishment even more noteworthy is that the viewership numbers came remarkably close to the most-watched videos on Instagram, indicating the tremendous appeal of Fukra Insan’s content and the genuine interest people have in his experiences. As a participant of Bigg Boss, Fukra Insan shared his personal journey and experiences during this Live session. Such authentic and relatable content often resonates deeply with audiences, creating a strong connection between the content creator and the viewers. 6. A Collaborative Live: Indian Cricketers –268K Views In a collaborative Live, Indian cricketers including Surya Kumar Yadav and Rohit Sharma, along with other Indian crickters, came together for an Instagram Live session that drew 268,000 viewers. This unique collaboration not only showcased the camaraderie among athletes but also united fans in celebrating their sports heroes. 7. Shah Rukh Khan –255K Views Shah Rukh Khan, the iconic Bollywood superstar, once held the spotlight on Instagram Live with an impressive viewership of 255,000. Before MC Stan’s record-breaking Live session, Shah Rukh Khan’s session stood as the most-watched on Instagram. This accomplishment not only underscores Shah Rukh Khan’s unparalleled popularity but also highlights the global appeal of Indian celebrities, transcending borders and captivating audiences from diverse backgrounds. Shah Rukh Khan’s Live session becoming the most-watched on Instagram is a testament to his immense fan following and the curiosity that people around the world have about his life, thoughts, and experiences. 8. Virat Kohli –154K Views Virat Kohli, the iconic Indian cricketer, inadvertently found himself at the center of an unexpected social media moment when he accidentally went viral on Instagram Live for a mere three seconds. Despite its brevity, this incident created a buzz in the digital sphere, garnering a staggering 154,000 views within this incredibly short time span. 9. Virat Kohli –140K Views Virat Kohli, the cricketing maestro, showcased his influence in the digital realm during the pandemic-ridden year of

Technology Gyan – Biography, Age, Net Worth & More Manoj Saru, known as Technology Gyan walked a path from modest beginnings to becoming a prominent tech influencer, defined by his determination, love for technology, and an unyielding drive for success. Manoj began his YouTube journey in 2015, initially facing obstacles such as the deletion of his first channel due to community guideline violations. Undeterred, he launched “Technology Gyan,” which has now amassed over 13 million subscribers. Even when financial barriers hindered his higher education, he dove headfirst into the digital world, carving a place for himself as a significant figure in the tech industry. Social Media Handles Social Media No. of Followers Username Instagram 1.5 M @manojsaru Youtube 13.7 M Technology Gyan Facebook 2.9 M Technology Gyan Who is Manoj Saru – Technology Gyan ? View this post on Instagram A post shared by Technology Gyan (@manojsaru) Date of Birth 18 April 1994 Age 29 Years Birth Place Mussoorie, Uttarakhand, India Nationality Indian Birth Sign Libra Profession YouTuber and Video Blogger Manoj Saru, a popular figure among the Indian tech YouTubers, was born on April 18, 1994, in Mussoorie, Uttarakhand, India. Raised in a modest family with his parents, Manav Saru and Tina Saru, he pursued his early education at Saraswati Vidya Mandir School. Despite hailing from Uttarakhand, he presently resides in the New Delhi area, India. His academic journey led him to graduate from the National Institute of Information Technology College, albeit his initial aspirations to pursue a B.Tech from a reputed institution were hindered by financial constraints. Determined to forge his path, he enrolled in BCA at the open university IGNOU and obtained a diploma in software engineering from NIIT. Manoj’s journey into the world of YouTube began on November 17, 2015, with his first channel, though it was regrettably removed due to community guidelines violations. Undeterred, he restarted anew, founding his second channel from scratch, which has since amassed a staggering 8.6 million subscribers. Starting in a diminutive kitchen, he faced myriad challenges, yet persevered, eventually flourishing into a renowned tech YouTuber. His channel, “Technology Gyan,” has become a hub for tech enthusiasts, boasting over 13.4 million subscribers presently. Despite initial hardships, Manoj’s dedication and resolve have propelled him to become one of India’s most successful tech influencers. Manoj Saru’s Net Worth His primary sources of income, such as Affiliate Marketing, Brand Promotion, Blogging, and YouTube, yield substantial earnings, translating to an impressive net worth estimated between INR 8-10 crores. With YouTube serving as his primary income stream, Manoj Saru generates approximately Rs. 40K-45K per video, accumulating a monthly income of Rs. 3.5-4 lakhs and an annual AdSense revenue of Rs. 40-45 lakhs. Beyond YouTube, he capitalizes on affiliate marketing, blogging, and brand promotions, raking in additional earnings. Yearly brand collaborations on YouTube contribute Rs. 35-45 lakhs, while Instagram endorsements bolster his income by Rs. 20 lakhs. The trajectory of Manoj Saru’s earnings suggests a promising future, with upcoming engagements in TV shows, web series, and music videos expected to expand his revenue streams further. Cumulatively, his lifetime earnings from YouTube AdSense stand at Rs. 3-4 crores, coupled with Rs. 20-30 lakhs garnered from brand promotions, totaling an estimated Rs. 5.5-6 crores. Despite this, the net worth of Technology Gyan, standing between Rs. 2.5-3 crores ($300K-$360K), underscores his entrepreneurial success and financial accomplishments. His monthly income typically ranges between INR 5-7 lakhs. Net Worth (In Rupees) 8-10 Crore Approximately  Youtube Monthly Income  5 Lakh Income Sources Affiliate Marketing, Brand Promotion, Blogging, and YouTube Manoj Saru’s Career Hailing from a financially constrained background, Manoj faced numerous hurdles in his pursuit of education and a career. Despite the challenges, he displayed an innate interest in technology, often self-educating himself on computers. Following his completion of 12th grade in 2012 from a local school in South Delhi, his aspirations for higher education in a reputed engineering college were stifled due to financial limitations. This setback, rather than discouraging him, fueled his determination to create a better future for himself and his family. With the support of his sister, Manoj acquired a loan to purchase a laptop, initiating his exploration into the vast world of technology. With just a basic 2G mobile phone, he delved into learning computer troubleshooting, connections, and more. His foray into the digital landscape commenced during his pursuit of a BCA degree from IGNOU. Initially venturing into blogging for online earnings, he later found his calling on YouTube. Beginning his YouTube journey in a modest kitchen within his rented home, he credits much of his success to his mother’s unwavering belief in education, often working tirelessly to support his aspirations. “Technology Gyan,” Manoj’s second YouTube channel initiated on November 17, 2015, showcased videos centered around hacking and software tips. As his subscriber count and income burgeoned, he reinvested his earnings into improving his video quality, eventually transitioning to a better residence and acquiring a high-quality camera. However, his path was not without hurdles. His first YouTube channel, “Manoj Saru,” met its demise due to community guideline violations. Undeterred, he utilized this setback as a learning experience, honing his understanding of ethical practices, which laid the groundwork for his subsequent endeavors. With the launch of “Technology Gyan,” starting from scratch with zero subscribers, Manoj’s persistent dedication bore fruit. After two years of relentless effort, he received his initial Google AdSense income of $250 (Rs. 14,000), which he promptly reinvested into website creation, intensifying his commitment to YouTube. Devoting an astonishing 17 to 18 hours daily to writing articles, learning, and crafting videos, Manoj’s subscriber count and income witnessed a steady climb. His relentless pursuit of excellence led to significant milestones, including shifting to a larger rented space and investing in a DSLR camera worth ₹20,000 to enhance the quality of his content. His relentless pursuit of his love for technology took him from a modest start to becoming a thriving tech influencer with a staggering 13 million subscribers. Gain Deeper Insights into Your Brands Influencer Metrics with

What is TFW? Everything You Need to Know Welcome, digital wanderers! You might have come across the term “TFW” at least once on Instagram with the overflow of memes on the same. Generally, memers use this term to make a meme relatable and connect different audiences on something everyone somewhat connects over. Join me as we unravel the mysteries behind “TFW,” the ultimate slang of our emotions. What is TFW? “TFW” are the four letters, standing for “That Feeling When,” possess the uncanny ability to capture a spectrum of emotions in a few keystrokes. E.g. That feeling when on Sunday night knowing you have to work on Monday. Embracing “TFW”: A Journey Through Relatable Moments 1. The Epic Binge-Watching Marathon: Ever finished a series in one sitting and had that mix of accomplishment and slight regret? “TFW” captures that post-binge whirlwind perfectly. 2. The Phone Charger Miracle: Your phone’s gasping for life, and then, like a knight in shining armor, you find a charger just in time. That exhilarating relief? Yep, it’s a classic “TFW” moment! TFW: Origin It has been speculated that the abbreviation TFW developed from the earlier meme “I Know That Feel Bro,” which originally depicted simply drawn characters hugging each other in empathy. -Merriam Webster How is TFW used? TFW typically starts the emotional outreach, and it occasionally comes after a repetitive when. (We may overlook the poor grammar here; when expressing one’s “feels,” particularly on social media, one tends to put less emphasis on appropriate syntax.) The author then types a description of a circumstance that isn’t so ordinary and conveys how they feel, ranging from funny to terrible. In most cases, readers are able to empathize, especially after viewing the humorous photos or videos that normally go along with the message or post. “TFW” in Real Life Beyond pixels and screens, “TFW” mirrors our everyday experiences. From nailing a test you thought you were discovering forgotten cash in your pocket – these moments aren’t just digital; they’re the heartbeat of our lives, wrapped up in “TFW.” When you finally get paid, but all the taxes hit you like… Easy-Peasy Practicality of “TFW” “TFW” isn’t just an expression; it’s a communication marvel. In a fast-paced digital world, it swiftly communicates emotions without needing an entire backstory. It’s the ultimate shortcut to relatability in our online convos. Anecdotes and Humor: The Comic Side of “TFW” Ever had a “TFW” moment that felt like a cosmic joke? Like when autocorrect turns your message into a meme or when you accidentally send a text to the wrong person? Cue the “TFW” facepalm! Conversations: Real-Life “TFW” Moments (How is TFW used?) Person 1: Yo, guess what happened today! Person 2: What’s up? Person 1: I was running late for the bus, and TFW you make it just as the doors are closing! Heart-pounding moment, man. Person 2: Haha, that’s the best feeling! Dodged a major one there. Person 1: Right? Such a relief! Impact and Evolution As the internet evolves, “TFW” evolves with it. It’s more than an acronym; it’s a symbol of our shared experiences, bridging gaps and creating connections in our increasingly interconnected world. Conclusion In this new age where laughter, surprise, and agreement are expressed through terms like LOLs, OMGs, and IKRs, “TFW” contributes to the pyramid of slangs and social media acronyms that might perplex and unnecessarily complicate conversations.In essence, “TFW” is an unnecessary expression that seems to widen the GAP between generations and potentially discourage adults from engaging with social media.TFW is basically that feeling when you see a new slang on social media and realize you are too old for this genz monstrosity. Conversations are buzzing are you listening? Gain Deeper Insights into Your Brands Social Presence with Locobuzz Book a free demo

What Is Customer Perception? Definition & Benefits We all have preconceived notions and expectations about goods, services, brands, and everything else, which affect how we view experiences and, ultimately, how we react to them. Put yourself in your customers’ shoes and visualise your company. How do people feel about the services you provide? How do your items make them feel when they use them? The key idea at the heart of these queries is consumer impression. The opinions, sentiments, and beliefs that customers have about your company are referred to as customer perception. It can have a big impact on parts of your business, including customer loyalty, brand reputation, and satisfaction. Discover the elements that affect customer perception and the significance of fostering a favourable opinion. What is Customer Perception? Customer perception is the idea that customers have in their minds about your company. Their perceptions, experiences, and interactions with your brand all have an impact. It combines their opinions and sentiments about your offerings, services, and general brand image.  For Example, Should someone recommend the Samsung Note 7 to you when it comes time to get a new phone, you would turn them down right away. The first thing that would come to mind when you read this is the whole Note 7 phone crisis wherein consumers’ phones burst out of their pockets. People were still afraid to purchase it, even after Samsung said that it had fixed the fault and recalled all of the already-sold devices of this type. This is a result of the customer’s wholly unfavourable impression of the device. The buyer will be discouraged from completing the transaction and may choose to purchase a different model or perhaps even visit a different brand. Factors Influencing Customer Perception Product Quality A customer’s view of a product is frequently largely based on its quality. Reliable, high-quality products foster a favourable impression. For instance, people are inclined to view a smartphone positively, which is renowned for its performance and longevity. Customer Service When a consumer experiences an issue with a product or service, it doesn’t matter how well they perceive your brand and public image—things can go bad very fast. A consumer’s decision to stick with your business or look elsewhere may depend on how your customer service handles a problem. Friendly, prompt, and helpful service can make a lasting impression, especially after a transaction. It demonstrates your availability to customers at all times and your appreciation for them. Brand image and marketing It entails developing a distinctive value proposition and matching it to the requirements and preferences of the target customer. A clearly defined positioning plan makes sure a brand stands out, conveys its unique benefits and leaves a lasting effect on customers. Many brands, including Truist, Ben & Jerry’s, Dove, Patagonia, and others, base their actions and the goods and services they offer around their core beliefs. Make your brand values an integral part of your business and let them shape how your customers perceive you since they might choose to buy from you based on your beliefs and principles. Pricing and value for money Perception can be influenced by the cost of goods and services as well as the perceived value for the money. A company that sells high-quality goods at a premium price, for example, can be thought of as a luxury brand. On the other hand, if a product has a lower price compared to similar products on the market, consumers may perceive it as an attractive offer. This can drive purchases, as consumers feel they are getting good value for their money. Peer Reviews and Recommendations Customers are more inclined to spread the word about your brand to others if they had a great experience with your brand. Customers looking for products and services may contact your business through online reviews, and their impression of your brand may be significantly impacted by what they read. Testimonials and feedback from customers serve as social evidence. While unfavourable reviews may put off potential clients, positive ratings can foster trust. Social listening and influencer marketing In this day and age of technology, the majority of individuals spend their entire day on social media. Social media sites are excellent resources for understanding how customers perceive brands. Businesses can learn how consumers interact with and respond to their products and services by tracking and examining talks, remarks, and mentions about a brand. Everybody is surrounded by several influencers who might affect your mentality both directly and indirectly. It has the instantaneous power to alter a customer’s perception. Influencer marketing frequently works in concert with your overall marketing plan, which may include TV and other media in addition to social media advertising. The premise behind influencer marketing is that people are more inclined to take action if they see others taking it. Benefits of Positive Customer Perception Because customers’ perceptions of experiences are influenced by their beliefs, expectations, and attitudes towards brands, products, or services, meeting their expectations is critical to your business’s success. Positive customer impressions can affect whether or not your customers trust your brand to meet their demands and whether they feel that your values align with their own. This may affect whether or not buyers decide to switch to a rival or come back to make future purchases. Customer perception has an impact on three loyalty metrics: customer happiness, likelihood to suggest, and likelihood to make additional purchases. This is why the client experience is so crucial. Customer perception drives purchasing decisions Customers’ decisions to purchase your goods or services are directly influenced by how they view your brand. Positive perceptions have the potential to boost loyalty and sales. They view the brand as dependable, trustworthy, and able to fulfil their requirements. On the other hand, a bad customer perception may discourage consumers from interacting with a company, prompting them to look into other options available in the market. Customer Perception and Brand Image Your brand’s reputation is built on the opinions of

Top 25 AI Tools for Web Development in 2025 Web development is more than just developing a website or web application. It is the foundation on which a website is built. It means creating, building and managing a website for your customers. But if you have been thinking that web development is very easy, you are wrong. It is not as easy as you think it is. According to geeks for geeks, Web development requires knowledge of web design, web programming, publishing and management of databases. It needs you to focus on every one of these points to build a good and interactive website, which is very tiring and takes a lot of time. But what if we told you that we have the list of the top 25 AI tools for Web development? Sounds strange, right? But with how AI is progressing, web development is not a very difficult task now. Let’s learn the top 25 AI tools for Web development then. Top 25 AI Tools for Web Development Sr. No. Name Website  1 GitHub Copilot https://github.com/features/copilot 2 PyTorch https://pytorch.org/ 3 Hugging Face https://huggingface.co/ 4 IBM Watson https://www.ibm.com/watson 5 DialogFlow https://cloud.google.com/dialogflow 6 Codium AI https://www.codium.ai/ 7 Mockplus https://www.mockplus.com/ 8 Google AutoML https://cloud.google.com/automl 9 Lobe https://www.lobe.ai/ 10 UIzard https://uizard.io/ 11 Build.ai https://www.buildai.space/ 12 Framer https://www.framer.com/ 13 UXPin Merge https://www.uxpin.com/merge 14 TabNine Homepage 15 Deepomatic https://deepomatic.com/ 16 Anima https://www.animaapp.com/ 17 Pieces for Developers  https://pieces.app/ 18 Cody Home 19 CodeWP Home 20 Wix https://www.wix.com/ 21 Jimdo https://www.jimdo.com/ 22 ChatGPT https://chatgpt.com/ 23 Amazon CodeWhisperer https://aws.amazon.com/codewhisperer/ 24 Kyndryl https://www.kyndryl.com/in/en 25 Adobe Sensei https://business.adobe.com/products/sensei/adobe-sensei.html 1. GitHub Copilot GitHub Copilot is an AI tool that was developed by GitHub and OpenAI in June 2021. It makes use of machine learning models that are trained with a large number of codes to create or auto-complete a code as it is written by the developers. It also gives suggestions based on that. It performs web development functions such as generating functions, completing codes, documenting, and giving suggestions. It works with many programming languages and different frameworks, so it can be used for different web development projects. It can understand the context and give suggestions according to that, which can help you code faster and better. Key Features: Auto completes Code: While you are writing your code, GitHub Copilot reads along with you, autocompletes it based on the written code, and provides you suggestions on the same. It gives you suggestions on the lines of code and its function, based on the condition of your code so you can write it better. Chats: Copilot along with suggesting changes, also lets you chat with its tool to help you design your code better. You can tell the tool how you want to create your code, rewrite your already-written code, or help with removing bugs. Pricing: GitHub Copilot charges you monthly or yearly for a subscription to its services. It charges you 10$ monthly, which is 832.9 in Indian rupees, and 100$ yearly, which is 8329.1 in Indian rupees. 2. PyTorch PyTorch is a free machine learning tool used for developing and training deep learning models. It was made by Facebook in October 2016. It unifies web applications and creates computational graphs that are flexible, easy to make, and lets you train difficult networks very easily. PyTorch helps you complete your web development processes like computer vision, natural language processing, and reinforcement learning, which are used for image recognition, scanning text, and suggestions. It also lets you add trained models into web applications so it is easy for you to work on them. Key Features: Designing Graphs: PyTorch lets you design graphic models through graphs, which you can use for prototyping and deciding which layout could best suit your website. GPU For Interface: The tool uses GPUs for training the models faster, which can help you design better interfaces for your website and web applications. Pricing: PyTorch is free and open-source software, and is available for anyone to use, as long as the terms and conditions are followed. If you are however looking for PyTorch experts to help you access the tool, they charge their own independent fee. 3. Hugging Face Hugging Face was developed by Hugging Face Inc. in 2016 and is an AI tool with a Transformers Library and NLP models that are trained to work on a large amount of data. The Transformers library helps you better arrange your website and its applications by making use of its NLP functions. With Hugging Face, you can create text, classify it according to the ideas, use question-answering models, and translate, and summarise text. Hugging Face combines all of this in one tool which lets you create a more interactive and quick website or application. Key Features: Ready to work with models: Hugging Face lets you use pre-trained and ready-to-use models from its library, which you can use for classification of the text, summarising it, and answering questions which can save you time. Transformers Library: The tool has a Transformers library within itself which helps you work with the language models in an easy manner and then use these for the development of your websites and web applications. Pricing: Hugging Face has both free and paid plans, with the paid Pro Account costing 9$ monthly, and the enterprise costing 20$ monthly. With a pro account, you can get better rate limits, early access to more features, and a pro badge. And the enterprise hub lets you work with teams and is for enterprises and organisations. 4. IBM Watson IBM Watson was created by IBM and is an AI tool that can better your web applications with its services like understanding Natural Language, translating it in the forms of Speech-to-text, and text-to-speech, recognising images, and then recommending the changes in them. You can also use it with different web tools for performing functions like creating chatbots, supporting more than one language, voice-controlling, and analysing images. With IBM Watson’s AI tool, you can create good quality, interactive, and quality websites and applications.

Top 25 AI Tools for Video Editing in 2025 The combination of technologies with artificial intelligence (AI) has remarkably changed the video editing industry. AI-powered tools are changing the way video producers approach their craft, delivering unprecedented levels of efficiency, creativity and accuracy. From automatic transcription and subtitling to advanced character correction and motion tracking, these sophisticated tools streamline collaboration and open up new creative possibilities. Whether you’re an experienced developer or a novice content developer, the various AI tools available today cater to different needs and skill sets. With features like voice cloning, text-to-video generation, and intelligent visual recognition, these tools empower creators to easily create high-quality, engaging content As demand for video content continues moving up platforms, AI-powered video editing tools will become indispensable allies for video producers looking to stay ahead of the curve. List of AI tool for video editing List of AI tool for video editing 1. Adobe Premiere Pro https://youtu.be/6de4akFiNYM?si=4DRGJ6kKDDskahOp Among the industry’s most popular video editing programs is Adobe Premiere Pro. Adobe Premiere Pro has various features that you may use to enhance your audio quality, remove background noise, create transitions and effects, and cut clips. Different video formats, such as 4K and 8K, are supported. AI is revolutionising the film and video production industry by streamlining workflows for transcription, editing, colour, audio, captioning, and delivery. AI features powered by Adobe Sensei will speed up your editing process and unleash new creative possibilities whether you work on short social videos or long-form motion pictures. Spend more time being inspired and conveying a story with amazing video projects and less time on laborious chores like transcribing, altering audio levels, modifying colour levels, and reshaping videos for social media using Adobe Premiere Pro’s AI assistant Adobe Sensei. 2. Wondershare Filmora https://youtu.be/rMaII2z8nLs?si=XSr_qAMEZfzdu_hf To give video producers digital editing capabilities, Filmora was introduced in 2015. Because of its user-friendly and intuitive interface, this software is well-liked by both novice and seasoned multimedia creators. You can utilise a variety of materials from Filmora to give your videos various effects. Additionally, it supports quick rendering times, which improves editing and lets you get content in front of viewers more quickly. Moreover, Windows, Mac, and mobile devices can use Filmora. Additionally, you can edit video clips on any device of your choice by exporting them to the cloud. It is best for people who are content creators such as bloggers, YouTubers or social media influencers. Filmora makes editing very easy with features such as AI Audio stretch, AI smart cutout, AI audio denoise, auto frame and silence detection. Wondershare Filmora offers a variety of plans designed for various user types and locations. There are different pricing options for Mac, Windows, and cross-platform, so you have to choose the one that best suits your requirements. Filmora is further divided into editions for Individuals, Teams and Businesses, Education, and Bundles. 3. Runway https://youtu.be/BpoOVEEDiFA?si=5Xvmwl_jq8tB4_zf Runway is like having your video production studio inside your browser, including everything from basic video editing to sophisticated post-processing. For immaculate visual effects, video formatting, colour correction, and more. All of this and you can even collaborate with your editor friends in real time.To assist you in producing material that looks professional, Runway offers a comprehensive collection of tools for motion tracking, audio editing, keyframing, video effects, and more. Its foundation is Gen-2, a generative AI model that saves you time and effort by enabling you to make films from text prompts. You can use Runway to work on different video editing projects in your browser in collaboration with your friends. Runway is ideal for editing videos online on your browser. Runway provides features like Text to colour, blur faces, inpainting, scene detection, clean audio, super slow motion, text generation, and green screen with the help of Runway’s AI. 4. Windsor (Now acquired by Front) Windsor delivers digital material to target consumers while personalising it to fit your brand. Windsor can be used, for instance, to create movies congratulating new members, thanking consumers for signing up, urging customers to complete their purchase process, and so forth. These movies give your marketing initiatives a personal touch of urgency, increase engagement, and help you accomplish your goals. Windsor best works for marketing and sales teams as they can use it to edit and personalise videos and repurpose their content for each customer. Windsor’s AI recognizes distinctive behaviours, habits, and preferences after being taught on massive databases of client data. You can then produce content that is specific to your audience. As Windsor states, “Take a single video. Make it unique for a million individuals.” Windsor also helps in thumbnail generation and segmentation to help you target customers easily. 5. Simplified https://youtu.be/DdIsQrbeEBU?si=B5b6Etaq3yNlFjlA The Simplified AI video generator transforms the content development process by dividing a lengthy film into multiple improved AI snippets. It has an easy-to-use editor that makes modifying films and adding subtitles quick and easy. Its powerful editing features are what make it unique. This tool works particularly well at splitting a single, lengthier movie into several AI-enhanced pieces. All social media sites will seamlessly display your movies thanks to the AI Magic Resizer function. In addition, Simplified makes professional video editing simple and approachable by using well-known Ken Burns and Stop Motion effects. This tool is ideal for creators who want to add a professional touch to their material without getting caught down in complicated editing software. 6. TimeBolt https://youtu.be/FXnvdtQN144 TimeBolt is an AI-powered video editor designed to do three things: shorten explainer video pauses, accelerate action, and lessen comments in online media. Additionally, it makes use of artificial intelligence to evaluate content and offer recommendations for enhancements. TimeBolt enhances the readability and informativeness of your material by identifying and eliminating filler words. By cutting out portions in your videos that include extended periods of silence, you can make them shorter. You may use TimeBolt to make YouTube shorts, Instagram stories, or short clips for TikTok and other social media platforms by selecting and assembling high-impact moments

Social Media Reviews in 2025 – The Complete Guide Welcome to our guide on social media reviews! In today’s generation, social media reviews play an important role for businesses. They help in making consumer opinions and purchasing decisions. For businesses to become successful in 2025, it is necessary to consider the latest trends and strategies. It helps shape people’s perspectives and thoughts about a brand and influences what they buy. Social media reviews influence the reputation of your brand, increase engagement, and finally result in increased sales. Think of social media as a huge notice board where all people express their honest opinions and judgments regarding various brands. For businesses, these reviews are invaluable because they either build or destroy the reputation of their products. Social media reviews are written by customers who have tried the products and when new audiences see them, they trust these customers way more than they trust ads by any business. Great social media reviews are a boon to the respective business and help them build trust, and loyalty and get more customers while retaining the previous ones. What are Social Media Reviews? Social media reviews are the feedback or customer opinions posted on social media platforms regarding a product or a service. These reviews are in different forms, they could be in text form, images, video clips, or ratings. Through these various forms, customers offer their views on how good a product is. Social media reviews have one major advantage over others which is their authenticity. Traditional advertising methods do not allow companies to have complete control over messaging but in the case of social media reviews, they come directly from the customers who have used the product before such that they are more credible and believable about their purchase than any other source would be. According to a survey, 85% of consumers trust online reviews as much as personal recommendations when making purchasing decisions. Nowadays, it is almost impossible to find a business that does not have an online presence. It is believed that most companies’ reputation relies on how well they manage their online presence, especially through social networking sites like Instagram or Twitter where some individuals might give positive reviews about your products. Hence marketing them while others may not like anything about them may lead to losing some potential customers due to kind negative comments they post online about your products or services. 5 Types of Social Media Reviews 1) Positive Reviews These reviews that glow with satisfaction generally mention product, service, or experience strength mostly. They centre on what went right or how it exceeded expectations. Others’ perceptions are highly impacted by positive reviews and their significance in driving sales or engagement. Positive reviews mean you liked something and others read these reviews as part of decision-making. 2) Negative Reviews Bad reviews are a way of expressing a customer’s negative experience of a product, service or someplace. This situation badly affects the company’s reputation by putting off future potential buyers. Usually, specific reasons were provided for these reviews showing what went wrong and why the reviewer was mad. 3) Constructive Review Constructive reviews offer feedback to help a business or individual improve. It is important to have constructive feedback in business if we are to make any improvements at all. Take the clothing store for instance; it might expand its range of sizes to cater to even more varied customers or rather improve the way checkout is done making shopping smoother for customers. 4) Fake reviews Fake reviews are not based on genuine experience. They can be either extremely good or bad and are normally created to mislead or sabotage competitors. Such reviews can mislead consumers and ruin the integrity of review platforms. 5) Verified Reviews Verified reviews are confirmed to be from genuine customers or users, adding credibility and trustworthiness to the feedback. To establish authenticity and transparency on review platforms, verified reviews are essential. These often carry more weight than unverified reviews simply because these are based on personal experiences with the commodities. Importance of Social Media Reviews Social media has transformed into a vital tool that businesses use in having contact with their customers and creating their digital footprints in the constantly changing industry where user reviews are influential. Largely, recommendations provided by an ordinary person will give you a much clearer understanding of public attitude towards anything rather than brand slogans or official information sources, which allows us to recognise them as necessary parts of any efficient promotion. In 2025, the importance of social media reviews has increased. The reasons are: 1) Provides valuable feedback Businesses could understand their customers more deeply, which leads to making any necessary modifications in whatever they are providing if they could listen to what buyers say concerning the goods they bought or services rendered. This implies that it helps increase customer satisfaction levels as well as increase brand loyalty through improved service delivery measures with social media being one of its tools. 2) Cost-Effective Marketing When your customers are happy with your products or service, you should tell them to drop a review which is free of cost. It helps you to boost sales without any expense. The audience can see it and there are chances of them to more likely use your products and services due to those positive reviews. This spreads awareness and helps more people to come and visit your providing services. 3) Improving Search Engine Ranking Good reviews on social media are important to improve your site’s ranking on search engines. Companies getting numerous favorable comments from different sources will have their sites located at the top in the Search Engine Results Pages (SERPs) than those receiving only a few of them; hence high ratings in terms of such can lead to more views because they are easily visible thus attracting organic visitors to one’s website. If a company wins over its audience by improving its visibility on these sites then there will be

Social media monetization is the system that allows entrepreneurs to gain profit through diverse techniques and practices applied on social media platforms. These things are among others such as marketing one’s online platform, public interaction with the audience, and content creation to ensure financial independence. Monetization of social media will be more relevant for individuals, organisations, or artists who continue to create and share their content on social platforms. Increasingly popular social media networks drove the monetization of social media along with the rapid evolution of the digital environment. Thus, monetizing social media opened various paths to diversify revenue sources, focus on target customers, and further develop business. This article will highlight 20 methods of profiting using using social networks in 2025. Social media has given birth to a lot of opportunities ranging from influencer marketing to e-commerce integration, digital advertising to loyalty programmes through which individuals and businesses can now generate consistent income. It is this opportunity that we will explore in more detail as we delve into diverse strategies and emerging trends that individuals and businesses can leverage to capitalise on the power of social media for financial gain. Here is the list of 20+ Ways to Social Media Monetization 1. Influencer Marketing A) Sponsored Content: Brands and content creators collaborate to produce brand-sponsored content or endorse things that complement the brand such as services or products, sponsored content brings a whole lot to influencer marketing. The mutual process can include the use of these influencers’ creative talents to develop interesting and attractive content, such as social network posts, stories or videos, which will tell the audience about the characteristics of the brand’s products. Digital influencers are a new breed of marketers who get paid based on different aspects such as the number and the intensity of the followers. Sponsored content is a great way for brands to capitalise on influencer marketing and as such create an illusion of wide-scale exposure and better consumer participation. B) Affiliate Marketing Affiliate marketing is a powerful way to associate themselves with products and endorse services with their fans through their affiliate links. Affiliate marketing may be done in this way, in which influencers connect or link to affiliate networks in their content that directs their followers to buy products. When consumers click on and finish the transactions, including purchases on links channelled by influencers, the latter make a commission based on the commission structure already established by the affiliate program. Different from the basic advertising model, affiliate marketing allows bloggers and social media power users to earn commission on a performance basis via their content or network posterity. This pull encourages influencers to relish the products in real time and can bring them a substantial amount of money depending on how much they have successfully marketed the products. C) Brand Ambassadorships: Partnerships under brand ambassadorship require working closer with influencers over long-term periods to get them to represent a specific brand’s products or services. Unlike pressured one-off sponsored content, brand ambassadorships were meant to sustain long-term friendships between influencers and brands which means influencers have the chance to frequently display their values and messaging over their social media. Through influencer marketing, brand ambassadors within context collaborating in close touch with brands develop individual approaches, produce imaginative content and communicate with their audience for brand awareness, trust and loyalty. In return for their consent to endorse the products of the brand, such as the influencers, they secure either remuneration, promotional products, or advantageous conditions as part of their ambassadorial agreements. Brands entrusting influencers to be their ambassadors provide influencers with stability, rhythm, and opportunity which leads to them being a favoured monetization strategy in the influencer marketing framework. 2. Content Creation A) Paid Posts: The paid posts are arrangements between content creators and brands through which the latter are provided with promotional posts made and submitted by the former through their social media networks. They are paid by the brand, and the creators usually talk about the brand’s products like they are theirs while mentioning the latter in their posts (of course). Instead of this, the brand may choose to reimburse the creators who are creating the content for them. The payment varies based on specific factors like audience size, engagement rate, and ultimate aim of the campaign. Earning-post is a method that brands use directly to connect with their audiences via credible and alluring ads created by preferred influencers. B) Subscription Services Channels´ services oriented on subscription enable the influencers to monetize their content through exclusive access to paid content or specific features that are available only for the subscribers. Content creators may share with subscribers, the behind the scene of things, early access to new releases, live streams exclusive for them or ad-free experience of their accounts. By providing their followers with special inside content and by this method, creators can build a truly devoted and longtime audience and, thus, earn a stable income. Subscription services provide an easily predictable means for creators to earn a living, as well as develop more sincere links with the members of their fan club. C) Exclusive Content: The special content section is the one where content creators allow people to subscribe to and easily access the content provided for a fee. This is the content which is being sold as an upfront payment or as a premium sign as part of its membership or subscription service. Exclusive inventory involves producing in-depth tutorials, guides, personal shout-outs, and other forms of material that can provide private groups or experiences with something of special value. Creators are capable of delivering one-of-a-kind content, and this can serve as an extra source of motivation as well as give an incentive for their followers to financially support them. Exclusive content becomes the creators’ property to demonstrate how expert they are and how creative they can be, and their audience enjoys unique and valuable experiences that are non-transferable or covered by other content. 3. E-commerce Integration A) Direct Sales:

What is social media audit? A Social media audit is a detailed evaluation of an organization’s social media presence, including its profiles, content, and engagement metrics. This process is significant as it will assess the impact of current efforts and further pinpoint the possible improvement areas. A social media audit has four key pillars which are a scrutiny of a company’s social media profile, content, target audience and metrics. It is a reflection of the organization’s online presence and can therefore be used for making informed decisions and adjusting the strategy appropriately. Social media audits are very important and there are two reasons why. They assist in the effectiveness of social media campaigns, showing what is working and what is not, which helps businesses to understand what is effective and what is not. Through the assessment of strengths and weaknesses, the audits help organizations maximize their strategies, strengthen the brand image and make the target audience more meaningful. Why Conduct a Social Media Audit? Social media audit cuts across the board as it deals with the overall marketing performance from acquisition and engagement to brand awareness and customer satisfaction.A social media survey that serves as a compass to your digital journey is an instrument assisting in the distillation of diverse platforms with a precise and objective feeling. Let’s delve into why embarking on this journey is essential: Let’s delve into why embarking on this journey is essential: Imagine the social media you have as a puzzle, with the pieces of each profile, post, or interaction scattered across different platforms. Ageing an audit can be perceived as moving back to observe the jigsaw puzzle once completed where you get the whole online view in one angle. You get a real picture of how you perform online by comparing the actual state of your profiles, content and audience with this data and insights you can formulate or revise your marketing plan to be more effective in this digital Universe. In other words, you may find that your Instagram image will be the best one for your followers, while your Twitter activity may be quite low compared to others. Recognizing this professional depth enables you to module your tactics to the strengths of these sites and thereby maximize their impact. Yes, think your social media strategy a stable ship that battles the rough waters of fierce competition on the internet Similar to the way a captain appraises the well-being of the vessel and determines weak links in the hull, an audit digs deeper and highlights the strong sides of the digital vessel against the backdrop of its vulnerabilities in the social media realm. Maybe Facebook has a lot of followers who are actively involved, but your LinkedIn profile is not so lucky. Through such analyses of the pillars of your organization, you will see which strengths and weaknesses have more impact on the course of your social media plan. Paying particular attention to narrowing down blind spots and capitalizing on the strengths enables one to float the undulating digital waves with gusto and panache. The noisy market of social media is a place where every interaction is a part of the investment process, every click is a currency. Similarly, the wisest of investors keep an eye on their portfolio; social media audit by the same analogy allows you to assess the returns from your digital investments. Consider this: Are you using precious time and resources to develop quality content? This question must have troubled your mind whether your attempts are bearing fruit. Through metrics such as engagement rates, reach, and conversions, a social media audit helps you to weigh your investments that are paying off and those that are not. Armed with this information, you should be able to calibrate your strategies focusing on the most profitable ways to manage your portfolio objective which is maximization of return on investment (ROI). Preparing for the Audit Just before starting your social audit, it is critical to lay concrete baselines. The preparation is the compass that leads you to the audit process, making sure that you will be able to proceed with confidence and purpose. Here’s how to prepare effectively: Here’s how to prepare effectively: 1. Define objectives and goals Your social media audit will also have a captain and its ship will also be heading towards destination with clear objectives and goals. Ask yourself: What is your aim in this audit? Do you want to do this on social media to ensure wider awareness, increase website traffic, or raise interactions with the audiences? In essence, it means that by setting your objectives and goals at the very beginning, you have already created a guideline for your audit journey. It does not matter if it comes to a discovery of opportunities for growth, or identification of the areas where you can achieve the best results; clarity of the mission will lead all your initiatives to their end and help you achieve your goals. 2. Gather necessary tools and resources Each explorer has to choose the right tools for his trip to the unknown world, and social media is not any different. Before starting the funding, make sure you have the vital tools and resources at your fingertips.These include various suites of tools such as Facebook analytics; Twitter analytics; or Google Analytics for data management as well as spreadsheet utilities for organizing these data. Furthermore, you can also make use of the social media native analytics tools that these platforms such as Facebook Insights, Twitter Analytics, and LinkedIn Analytics.Through the provision of the right tools, you provide possibilities for up-to-date data collection and analysis. This eventually allows you to discover insights that this information provides, and consequently undertake smart decisions. 3. Establish key performance indicators (KPIs) Similarly to a compass that shows the direction to the north, the key performance indicators (KPIs) are the ones that will help you throughout your audit trip, providing the framework to evaluate the success. As a prerequisite for starting

Top 25 Female Youtubers in India (2025) The growth of female YouTubers has been embraced uniquely in India. Unique content, creativity, and captivating personalities have seen these ladies dominate the international digital scene. Across the country, they are stars in various niches such as fashion, comedy, and cooking among others achieving the admiration of millions. We are blessed to have top female YouTubers in India and are fortunate to see more rising YouTubers nowadays. The rise of female YouTubers in India has been truly astounding, showing a paradigmatic shift in the digital space. Their exceptional content, immeasurable levels of creativity, and highly likeable characters are all magnetic to their viewers. Among the genres covered are comedy, addressing fashion, cooking, playing games, and more, they not only became famous but also changed YouTube through their innovation and realness. So let’s see the top female YouTubers in India that have risen in India by 2025. Here is the list of the top Female YouTubers in India (2025): Sr.no. Name YouTube Channel Subscribers 1 Lilly Singh LillySingh 14.4M 2 Nisha Madhulika nishamadhulika 14.2M 3 Kabita Singh KabitasKitchen 13.8M 4 Shruti Arjun Anand shrutiarjunanand 10.2M 5 Vidya Iyer VidyaVox 7.63M 6 Pooja Luthra poojaluthra 7.56M 7 Prajakta Koli mostlysane 7.12M 8 Sakshi Keswani BeingSuku 5.59M 9 Himanshi Tekwani ThatGlamGirl 5.22M 10 Shirley Setia shirleysetia 3.84M 11 Sambhavna Seth SambhavnaSethEntertainment 3.59M 12 Saba Ibrahim sabaKajahaan 3.51M 13 Payal Jain thepaayaljain 3.35M 14 Anisha Dixit rickshawali 3.26M 15 Sonali Bhadauria LiveToDancewithSonali 3.11M 16 Niharika Nm NiharikaNm 2.81M 17 Dhruvi Nanda DhruviNanda 2.21M 18 Megha Bahuguna PerkymegsHindi 1.46M 19 Sejal Kumar sejalkumarofficial 1.45M 20 Komal Pandey komalpandey3894 1.37M 21 Shanice Shrestha shaniceshresthavlog 922k 22 Shreya Jain shreyajain26 751k 23 Scherezade Shroff SherryShroff 334k 24 Aditi Mittal AditiMittalYt 236k 25 Mallika Motiramani mallikamotiramani 193k 1) Lilly Singh (14.4M) https://youtu.be/hZULVP4f5F4?feature=shared Lilly Singh, also called Superwoman, is a YouTuber, comedian, actress, and author. She became famous through her comedy sketches and vlogs on YouTube. She specializes in humour, and her video themes are so wide and include relationships, culture, and general life advice. On YouTube, she engages with her audience by being authentic and interactive. Singh often asks her viewers questions, responds to comments, and involves them in challenges and collaborations. When she meets a group, she normally presents herself in a manner filled with energy and enthusiasm that attracts those watching her because she has great humour and charm embedded in this presentation, thereby making it captivating. With a humorous twist to her comedy acts and well-studied words that uplift one’s spirit, at times her viewers are left happier than they initially were as well as motivated even if slightly after viewing her clips. That’s why many people know her as one of the modern YouTube celebrities. 2) Nisha Madhulika (14.2M) https://www.youtube.com/watch?v=UKRULeFcdCU&pp=ygUPTmlzaGEgTWFkaHVsaWth Nisha Madhulika became famous for her culinary skills on social media sites and now broadcasts various videos Nisha’s blog is where she simplifies traditional Indian recipes so that they can be understood by anyone regardless of their level of cooking skills. This approach helps to build relationships between those who follow her blog because they see that she cares about them and wants them to stay with her clips on how to cook different delicious meals, especially Indian dishes. One year ago, she started her YouTube channel by posting some brief clips of herself working in the kitchen. Since then it has become an essential place for anyone interested in learning about Indian cooking through basic instructions offered by experts such as herself. She attracted fame on social networks thanks to her cooking talent, and now she uploads various videos featuring various kinds of tasty dishes, with the main focus on Indian cuisine. 3) Kabita’s Kitchen (13.8M) https://www.youtube.com/watch?v=4b9HU0iphMM&pp=ygUUIEthYml0YeKAmXMgS2l0Y2hlbiA%3D Being passionate about sharing what she knows about culinary arts, Kabita Singh is considered one of the most popular YouTubers specializing in food recipes. The nice thing about her area of ​​​​expertise is that she does not produce complex recipes that only a few people would appreciate. She has a wide selection of material: from step-by-step recipe tutorials; to cooking tips and tricks; and kitchen hacks as well as meal-planning ideas, one can notice that she speaks about every type of meal. She interacts with her audience by replying to what they say about her articles, giving answers whenever there is a question, and also taking suggestions for what recipes they would like her to make. She effectively engages with her audience through clear and concise explanations in her videos, making her recipes easy to follow. Also, sometimes she takes pictures of other people’s actions and puts them on screen. 4) Shruti Arjun Anand (10.2M) https://www.youtube.com/watch?v=XeG0W7PLApg&pp=ygUSU2hydXRpIEFyanVuIEFuYW5k Shruti Arjun Anand is a famous YouTuber known for her interesting content in beauty, fashion, and lifestyle. She is from India and she has a huge fan base because many people can connect with her while also benefitting from what she says. Her area of specialization is creating make-up tutorials and beauty routines. Shruti develops various content useful for a large audience interested in beauty and lifestyle on YouTube. This content includes different make-up tutorials, from normal looks to special events. Shruti creates different content for many people on issues about beauty and lifestyle on her YouTube channel. She has makeup tutorials for different times ranging from regular to special parties and also advises on how one can take care of their skin among others that keep all those watching up to date by telling them what’s hot now in fashion. Shruti excels in retaining her audience by creating human connections. 5) Vidya Vox (7.63M) https://www.youtube.com/watch?v=eiGdsH1g20k&pp=ygUJdmlkeWEgdm94 Vidya Vox, whose proper first name is Vidya Iyer, is an Indian-American musician who has several talents: she is a singer, songwriter, and YouTuber. Her specialization lies in mixing Eastern Bollywood tunes with famous tunes from the rest parts of the world particularly Western ones thus producing a whole new style that is very different from other known forms like slow jazz or opera. Vidya Vox

Top 15 Female Motivational Speakers in India [2025] In 2025, motivation is a must in our lives. From having a day at school to a bad week at work, to having fights with your loved one, or preparing for a competitive exam, motivation helps us get through it all. Motivation helps you to believe in yourself, and do something with that belief in mind. But where do you get motivation from? Motivational speakers. Yet, despite the necessity, did you know that the male-to-female gender ratio in motivational speakers still stands at 55 to 45, with male speakers outnumbering female ones? So it becomes even more imperative for female motivational speakers to shine the brightest. And they have been. Compared to the previous ratios, they have come a long way. And they will have to walk on an even longer road. So with that in mind, who are the top 15 female motivators in India who motivate and inspire people with their words and voice? Let us learn with this blog. Top 15 Female Motivational Speakers in India Sr. No Name Lives in Instagram YouTube YouTube Subscribers 1 Sudha Murty Karnataka @smtsudhamurty – – 2 Priya Kumar  Mumbai @priyakumar7272 Priya Kumar  83K 3 BK Shivani  Gurugram  @bkshivani BKShivani  5.92M 4 Arunima Sinha  Ambedkar Nagar  @dr.arunima_sinha – – 5 Chetna Gala Sinha Mumbai @chetnagalasinha – – 6 Chitra Divakaruni  Kolkata  @divakarunichitra – – 7 Sairee Chahal Delhi @saireechahal – – 8 Gul Panag Chandigarh  @gulpanag Gul Panag 2.54K 9 Shweta Shalini Maharashtra  @shweta_shalini – – 10 Diana Hayden Hyderabad  @dianahaydenofficial – – 11 Kiran Bedi Amritsar  @kiranbediofficial Kiran Bedi  314K 12 Virali Modi Mumbai @viralimodi_ – – 13 Laxmi Agarwal  Delhi @thelaxmiagarwal Laxmi Agarwal 522K 14 Shalini Saraswathi Bengaluru @shalinisaraswathi – – 15 Deeya Bajaj Gurgaon @deeyasbajaj – – 1. Sudha Murthy https://youtu.be/7-lwqabJ8yM?si=_w9p-UA76-TGtzbL Sudha Murthy is an author, philanthropist, educator, and motivational speaker who was also nominated for the Rajya Sabha and as a member of parliament this year. She was also awarded the Padma Bhushan and Padma Shri in 2006 for her social work. She was born in Shiggaon, and is the chairperson for Infosys, the tech giant in India, and has seven doctorates in various other fields. She is also a very successful author who writes in Kannada and English. Her story from being a normal girl to being the recipient of India’s third-highest civilian award, the Padma Bhushan for social work shows how dedicated she is to the work that she does. She currently lives in Karnataka and in her speeches, Sudha tells her audience about her life experiences, and social work stories and advises the current generation. Her words motivate millions of people to be their own better selves. A motivational speaker inspires people to be great persons inside out, and and help society in any way that they can. In her own words, “Happiness blooms when you find purpose in your actions.” 2. Priya Kumar – 83K Subscribers https://youtu.be/kCWDI-2lu9w?si=tLQER8svZ_o2R9OU Priya Kumar is an author and a motivational speaker in India, who is known for her books and speeches on improving themselves and their life. With a career of over 28 years, she has worked with over 2000 multinational clients in more than 50 countries and motivated each of them to discover themselves and live their lives. She is the first female motivational speaker in India. She has always been devoted to her work as a motivational speaker who motivates people and helps them get the best out of themselves. Priya connects with her audience through her deep and emotional words and speech and inspires them to be the best version of themselves. Priya’s speeches are about change, and how you can motivate yourself to change for the better and she sometimes even cracks jokes to complement her speech. And what’s so special about her is that she does her shows both nationally and internationally. So you get to see her in India and also outside! She also has a YouTube channel where she posts her vlogs and motivational videos. She is also an author who has written 12 books, which are all motivational and spiritual. She is the first Indian author to have won 44 book awards internationally. License to live, Priya’s first book also won her the Eric Hoffer Award in 2012. As a top motivational speaker in India, Priya Kumar continues to leave a big mark on millions of people, and in her own words, “If you have something important to be, then be it now!” 3. BK Shivani – 5.92M Subscribers https://youtu.be/aDIrnR9y-j8?si=ch0ceqnXuB2YosK_ BK Shivani is a motivational speaker and a spiritual teacher who practices the Rajyoga meditation. She is a member of the Brahma Kumaris spiritual society, through which she has helped millions of people grow and become spiritually aware. The Brahma Kumari have won the UN peace awards in 1981 and 1986. BK Shivani is also called Sister Shivani by her devotees, and her speeches and talks are wise, motivational, and about the reality of life. She had her first TV appearance in 2007 and teaches Rajyoga meditation exercises to her followers. She tells her audience how to manage themselves, and their emotions, and build relationships. Her words are confident yet kind and help people live better by knowing themselves and becoming aware. She spreads positivity, helps people fight their problems, and finds inner peace. She influences people not only through her voice and speech but also through her words and she is a bestselling author and a TV personality on Peace of Mind, where she is loved by a lot of people. Her bond with her audience and her passion for spreading love and peace are what have made her a famous and well-lived motivational speaker. In her own words, “Invest your time and energy to teach your mind to release the expectations.” 4. Arunima Sinha https://youtu.be/Wx9v_J34Fyo?si=VleacNIKSGxodtnN Arunima Sinha is a mountaineer and a motivational speaker from India who was honoured with Padma Shri in 2015. She is the first female

Brand health is an iffy topic; it is pretty subjective if you ask a few people. This is because most folks have a very different perception of what a healthy brand looks like, just like human health! For some, a stubbed toe is something that will pass, but for others, it is a matter of life and death, and they would prefer death. Source Like human health, it is wrong to ignore a few telltale signs of sickness when it comes to a brand’s health. Imagine a scenario where a drop in your brand mentions for a month can be attributed to the changes in the shopping season. However, if this trend continues for three months, you must get the diagnosis. It might be an infection with customer success or a viral ( the bad way) in your social media attribution. Constant checkups on your brand health are not merely a good-to-have practice but an ideology that should be omnipresent in your brandus prospectus. What is brand health? Brand health is a parameter that defines the brand’s presence online and offline based on its capability to deliver promises to its customers. It depends a lot on the audience’s perception – a positive perception means the brand health is on the rise, and if negative, it equates to a decline. Key elements of brand health Why do you need a robust brand? The end goal of every brand is recognition, which makes it an enabler for quick decision-making. Recognition allows the product to be a regular part of the consumer’s life and stay there for a substantial amount of time. Fostering Quick Decision-Making: A strong brand helps consumers make quick decisions by providing them with a clear understanding of what the brand stands for and why it is the best choice. This is especially important in a competitive market where consumers are bombarded with choices. Influencing Consumer Choices Over Time: Brand health is important because it consistently influences consumer choices. A positively perceived brand is more likely to be chosen over competitors, leading to increased market share and profitability. One amazing example is the HUL brand and its product, the Clinic Plus shampoo. For many Indians, the shampoo has held a special place in their hearts. Launched in 1972, the product started with an educational stance. Then it moved on to relationships, one of the most pertinent being a mother-daughter bond, which continues to be an essential messaging and brand recognition. Not to mention, this product has been devised for Indian hair, making it more likely to be accepted within this demographic. Emotional connection, relevance, and awareness play key roles in elevating your brand’s status. This is a bigger requirement today, considering the fickleness of consumer behaviour and, of course, the competition. This brings us to the four central pillars of a brand and its health. These elements can help you determine how your brand is perceived within the consumer mindset and, of course, how well it is performing in the current market scenario. Brand health rests on four major pillars Mental Availability Differentiating Factor Awareness and Experience Emotional Attachment 1. Mental availability This is the mental availability your (potential) audience and consumers have for your brand.Is your brand the first name that pops up in your consumers’ minds when considering a purchase from your industry? Are they more likely to choose your brand over the new products? If your brand is among the first names that pop up in your consumer’s minds, then you have a better share in their mental real estate. This means you are immune/ less likely to be eroded of your positioning over time. However, this is more the case with legacy brands that have been around for years. They have the benefit of time. New brands need to build that foundation before they can make claims as the primary providers of the industry. How can they do this? We’ll discuss that in our upcoming subtopic on nurturing your brand. 2. Differentiating factor The differentiating factor is a brand’s uniqueness —what it brings to the table that other brands can’t. Now, one might argue that saturation is almost omnipresent in the market, and we are empathetic—however, differentiating factors like sustainable sourcing, ethical means, quality, etc., can make a difference. As a brand, you need to pick that one differentiating factor and point all your messaging towards it. We have discussed the case of the Indian dairy brand Country Delight, a new (relatively) member of an industry dominated by legacy brands for years. Read more about it in the next scroll. 3. Awareness and experience Brand awareness and the experience it offers are another key aspect of brand health. If your brand can offer an experience that they want, they are more likely to keep your product in mind. You might be their first choice, so top the awareness charts and increase the level of your brand recall! For instance, the experience your customer seeks is where they can save time and effort in the morning before heading off to work. Amazon’s Alexa made it easy for the early risers and hustlers to leave their house in peace without worrying about ‘did I leave the light on?’. It is all taken care of at the tap of a button or simply the user’s voice. This highlighted the product’s ease of use, which led to a positive experience and, as history knows, a positive brand awareness. 4. Emotional attachment If your brand has climbed this pillar, you will likely be on top of the list of preferred brands in your category. An emotional attachment is when your brand or its product adds a hint of nostalgia for the consumer. For many Indian children, butter with roti or toast has been a staple diet, fulfilled by Amul butter. Even today, the children of yesterday and the grown-ups of today prefer Amul butter over other brands (unless they are considering health alternatives). Most consumers have emotional attachments to the

Top 30 AI Tools For Digital Marketing in 2025 The digital marketing arena is not only dynamic but also evolving, hence overtaking traditional marketing strategies and human resources, one requires something else beyond. The volume of data and the complexity of consumer interactions are still on the rise, and this is why companies are now using artificial intelligence (AI) to simplify processes, enhance efficiency, and achieve the desired outcomes. AI is now at the centre of all marketing practices, which no longer necessarily consist of only human strategies since it has provided us with some forward-thinking tools that range from content development to social networking and social interaction. This technology leverages the power of machine learning models and natural language processing to dig into volumes of data, automate the routine, or examine the work done and improve the performance at an accelerated speed and precision that wasn’t attainable before. We have created a list of 25 AI tools that are ideal to help any digital marketer. The latest technology advancements in content creation tools to social media management applications are giving businesses an edge to leverage the efficiency and effectiveness of their marketing strategies to the N spire. Sr. No Name Link 1 Lavender AI https://www.lavender.ai/ 2 Brevo https://www.brevo.com/ 3 TIDIO https://www.tidio.com/ 4 Jasper.AI https://www.jasper.ai/ 5 MarketMuse https://www.marketmuse.com/ 6 Rapidely https://rapidely.app/ 7 Brandwatch Consumer Intelligence https://www.brandwatch.com/suite/consumer-intelligence/ 8 HeyOrca https://www.heyorca.com/ 9 Trellis https://www.trellisdata.com/ 10 Beacons AI https://beacons.ai/ 11 Phrasee Home 12 Customers.ai https://customers.ai/ 13 Brand24 https://brand24.com/ 14 Smartwriter.ai https://www.smartwriter.ai/ 15 Acrolinx Home 16 InstaText Write like a native speaker 17 Optimove New Homepage 18 Grammarly https://app.grammarly.com/ 19 Seventh Sense https://www.theseventhsense.com/ 20 DeepL https://www.deeplearning.ai/ 21 Chatfuel https://chatfuel.com/ 22 Many Chat https://manychat.com/ 23 Surfer SEO https://surferseo.com/ 24 Smartly.io https://www.smartly.io/ 25 theGist https://www.thegist.ai/ 26 Hemingway Editor https://hemingwayapp.com/ 27 Zapier https://zapier.com/ 28 Midjourney https://www.midjourney.com/home 29 Synthesia https://www.synthesia.io/ 30 ElevenLabs https://elevenlabs.io/ Lavender AI Lavender AI comes up as an essential element which is beneficial in enriching communication capabilities when engaging in global collaborations with shareholders and workmates. This email plugin comes with a comprehensive solution to email communication that is well integrated into CRM systems or any email application. Lavender AI excels in the fact that it can guide users on how to build emails that are effective by using a large body of psychology and several data-driven perspectives. The personalised interaction and guide, which is gathered by using writing activity analysis, are tailored to each person, which is provided by the Lavender AI. Brevo (formerly Sendinblue) While Sendinblue was capable of just basic drip campaign marketing, Brevo extended the ability of business management to nurture customer relationships as well as drive leads and sales. Brevo equips businesses with a set of reporting and analytics instruments that easily roll out with demographic segmentation strategies guaranteeing an intimate and personalised marketing relationship. With its user-friendly design and extensive template library, this tool helps you to create a captivating email campaign in a few clicks. The use of AI-based automation at the core gives Brevo the ability to manage these channels and create personalised and timely communication with customers thus building lasting relationships between customers and business and ultimately fostering brand loyalty. TIDIO TIDIO AI is an AI platform that leverages the power of AI to provide customer service agents and sales representatives with all the necessary tools needed to provide them with the best customer service experience. As business owners are trying to improve customer satisfaction and at the same time, bring in sales, TIDIO comes in as a versatile ally. Its chatbot integrates our Lyro AI brand which is powered by AI and provides 24/7 human support. Smart views and trackers are the two important terms that companies utilise to not only find out customers’ preferences but to also help organisations better understand the trends among their clients to prioritise requests and develop relevant communication strategies. Through the seamless integration of different e-commerce platforms, TIDIO helps businesses of all sizes to raise the standards of their customer service and hence, increase sales. Jasper.ai Formerly known as Conversion. this AI tool, Jasper, being a game changer, empowers companies to produce content of high quality with ease. Using AI technology, Jasper adds a human touch and offers clear understanding by generating top-quality ads, emails, articles, and social media posts that sound as natural as a human. Writing is made easier by the GPT3 model of OpenAI that Jasper uses. Businesses can now generate engaging content in minutes, therefore, speeding up the content creation process and increasing productivity. Jasper provides custom templates that fit specific business requirements and machine learning algorithms that can help business leaders amplify their marketing efforts and get results as a good digital platform of 2025. MarketMuse MarketMuse benefits from the use of AI pets in the business where the AI system assists businesses to craft optimised long-form content for various marketing channels. By using AI to look for articles and emails, MarketMuse conducts in-depth research on the topics and will also supply users with some drafts and content briefs that will help direct them. It has an in-built editor and the AI suggestions are the key which helps companies to make the content creation process easy so that they can produce high-quality, SEO-optimised content in a fast and efficient way. Rapidely Instantly, GPT-4, a state-of-the-art technology, Snapchat-powered by GPT, aims at sweeping away the old ways of content creation and social media engagement. This company, established by two individuals who have been actively involved in the tech field, is aimed at people who run startups and those who are heavy into social media and actively searching for automation and efficiency as they generate their content. The Rapidely has all the features one would need in a social media management tool, for example, collaborative account management and a monthly calendar generator that will make the social media management process a lot easier. It also has a Carousel Creator that makes the process of creating carousels less time-consuming so that the user will be able

Check Your Engagement Rate with Our Free Calculator Social media platforms now provide important metrics about the content you upload and share. It measures how successful you are and helps you understand that there is space where you can tweak your content to reach the desired audience effectively. Social media metrics offer ideas about what kind of content resonates with the people. Measuring KPIs such as engagement, reach, impressions, and conversion rate will, in turn, help you measure campaign performance and, at the same time, help you make adjustments to enhance and better your social media performance. In this blog, you can measure your social media performance, whereby with the help of our engagement rate calculator. Engagement Rate Calculator Engagement Rate Calculator Number of Followers Number of Posts Comments Shares Likes Saves Clicks Messages Calculate Engagement Rate Disclaimer – The engagement rate calculator provided here is intended for informational purposes only. While the calculations aim to provide estimates of the engagement rate based on user input, the actual engagement rate may vary due to factors such as platform algorithms and variations in formulas. By using the calculator, users acknowledge and agree that the results are not guaranteed to reflect exact engagement rates. What is a good engagement rate? Instagram:  An engagement rate Between 1% and 3.5% is considered good. This is all your likes, comments, shares, and saves relative to your total followers.Facebook: The average engagement rate is considered between 1-5%, above 1% being a good engagement rate. This would mean reckoning the engagements on Facebook by likes, comments, shares, or clicks on a post.Twitter: The engagement rate originating from Twitter is generally lower compared to those coming from other platforms. An engagement rate of 0.037% or above for Twitter can be considered good and comprises retweets, likes, replies, and clicks.LinkedIn: A good average engagement rate is 2% on LinkedIn. This includes likes, comments, shares, and post clicks. How to calculate engagement rate? The formula to calculate the engagement rate varies slightly depending on the platform and the specific metrics included in the calculation. However, a common formula for calculating engagement rate on social media platforms is: Where: Total Engagements: The sum of likes, comments, shares, clicks, saves, or any other relevant interactions on a post or piece of content.Total Followers or Impressions: The total number of followers on the social media account or the total number of impressions generated by the post.To calculate the engagement rate, divide the total engagements by the total followers or impressions, and then multiply by 100 to express the result as a percentage. For example, if a post receives 200 likes, 50 comments, and 30 shares, and the total number of followers is 10,000, the engagement rate would be calculated as follows: So, the engagement rate for the post would be 2.8%. When we look at the professional dashboard that Instagram provides, you will generally see metrics such as accounts reached, engaged, total followers, content you shared and more. While these remain some of the most important metrics to look out for, there is more to what you must measure if you’re a brand and want to increase your digital presence. Here below are some of the important metrics that you must track as a brand. Instagram Engagement Rate Calculator The Instagram Engagement Rate is a key indicator of audience resonance with the content. It is generally calculated by the aggregate number of likes and comments in comparison to the number of followers, thereby multiplied by 100 to express it in percentage terms. To increase your engagement rate on Instagram, regular updates will keep your users interested and engaged. Instagram is highly visual-based, so you need to include high-quality images and videos to make your intended audience engage with your content. Comment back to people reaching out to you and using hashtags will also increase the visibility of your posts to a targeted audience. Facebook Engagement Rate Calculator Facebook calculates engagement rate based on interactions that users have with content on the platform. These interactions can include likes, comments, shares, and clicks.. This metric will show the effectiveness of your content among the followers. Calculations are done: Interaction values are summed up and divided by the amount of followers, then multiplied by 100 to get a percentage. To Increase Facebook Engagement create more audience interaction with polls, live videos, and Q&A sessions. Optimise posting time, and share content at times when your audience is most active. Share content that your followers are posting to encourage user-generated content; you want your profile to feel like a community of people. Quality will trump quantity every time. Twitter Engagement Rate Calculator Twitter calculates engagement rate by measuring the total interactions a tweet receives in relation to the number of followers or impressions the tweet has. Use relevant and trending hashtags to increase the visibility of your tweets. However, avoid overusing hashtags as it might look spammy. Tweets with memes or GIFs tend to receive more engagement than text-only tweets. Run polls and ask questions as it is a direct invitation for your followers to interact. Pin tweets with important information and participate in Twitter chats as people will tend to view your profile and check your tweets. Unlock deeper insights into your social media performance with Locobuzz see what you’ve been missing! Why brands need to monitor their engagement rate Brands need to monitor their engagement rate as tracking the rate at which the audience engages allows a brand to analyse the impact of their social media and marketing efforts. It shows how their content resonates with the audience and whether their strategies are driving any meaningful interaction. Monitoring the engagement rate further allows one to learn more about the preferences, behaviour, and interests of an audience. This further lets the brand understand the types of content that get the most engagement, and from this analysis, they get to know ways in which they can better customise their strategies to fit the needs of the audience.

Top 30 Instagram Influencers in Mumbai Mumbai, known as the City of Dreams, has created a new generation of influencers who are gaining international attention with their originality and relatability through social media. Whether it’s fashion and lifestyle or comedy, travel and motivation; these individuals have made themselves popular by finding their niche which helped them gain millions of followers and bagged them numerous brand endorsement deals. This list is handpicked among many such creators on Instagram from Mumbai who are not only famous but also setting examples for others while creating trends that people follow worldwide. So get ready to be amazed by these talented people whom you can easily connect with digitally because they possess the power. Here’s The List of the Top 30 Influencers from Mumbai Name Instagram Username Followers Awez Darbar awez_darbar 31.3M Rohit Zinjurke rohittt_09_ 28M Ashish Chanchlani ashishchanchlani 17.1M Nagma Mirajkar nagmamirajkar 8.2M Prajakta Koli mostlysane 7.9M Ranveer Allahbadia beerbiceps 3.6M Mithilesh Patankar mythpat 3.4M Sharan Hegde financewithsharan 2.5M Raj Shamani rajshamani 2.2M Nikunj Lotia beyounick 2.1M Saurabh Ghadge saurabhghadge_vines 2M Saba Ibrahim saba_ka_jahaan 1.7M Nikhil Sharma nikkkhil 1.4M Saket Gokhale saketgokhale 1.4M Karan Sonawane focusedindian 1.3M Viraj Ghelani viraj_ghelani 1.2M Aakriti Rana aakritiranaofficial 1M Aashna Shroff aashnashroff 1M Aastha Shah aasthashah97 898K Satish Ray satishray_ 874K Sejal Kumar sejalkumar1195 826K Larissa D’sa larissa_wlc 801K Dhiraj Sanap dhirajjjjj_ 742K Santoshi Shetty santoshishetty 725K Juhi Godambe juhigodambe 548K Riya Jain riyajain 417K Shereen Sikka shereenlovebug 347K Soundarya Thakur soundaryathakur 273K Aashi Adani aashiadani 254K Aanvi Kamdar theglocaljournal 224K Awez Darbar (31.3M) View this post on Instagram A post shared by Awez Darbar (@awez_darbar) His title is “king of choreography.” You have undoubtedly heard of Awez Darbar if you are a lover of Bollywood movies or intricately choreographed dance routines. This gifted choreographer has 31.3 million Instagram followers and has collaborated with some of the biggest stars in the business, including Katrina Kaif and Salman Khan. “Atrangz” is the team name he owns. But his social media presence is where his real magic is found. Awez’s creative choreography, accomplishments, inspirational films, and contagious energy are all displayed on his visually stunning Instagram page. Extra points for including his charming pet dog Champ, who livens up every video! He also has a whopping following of 12.5 million on YouTube where he posts long-form content. He has also participated in the famous dancing show ‘Jhalak Dikhlaa Jaa’. His father Ismail Darbar was a renowned musician and he wanted Awez to become a musician like him but he chose to pursue dance and now he is a star in the community. Rohit Zinjurke (28M) View this post on Instagram A post shared by 𝐑𝐨𝐡𝐢𝐭 𝐙𝐢𝐧𝐣𝐮𝐫𝐤𝐞 🇮🇳 (@rohittt_09_) With his lifestyle, dance, reaction, and idea videos, Rohit Zinjurke—better known online as Reactionboi—has amassed a devoted following on social media. This 23-year-old’s accidental entry into the field of content creation soon led to his rise to prominence as one of India’s most adored video makers. Before his ascent, Rohit was employed by a textile company—a position that seems unremarkable in light of the power he now commands. Making an impression in the crowded field of social media influencers is difficult. It needs that elusive “X factor” to engage viewers. Without a doubt, Rohit Zinjurke possesses an irresistible appeal that has made him a global celebrity. His funny comments and contagious dance videos have captured the attention of many. In addition to being an entertainer on social media, the 23-year-old founded the fashion brand Ziro9. His path from digital artist to businessman is one of perseverance, measured risk-taking, and foresight. He was unhappy in menial work in the textile business until destiny called. That was the moment Rohit’s slo-mo dance video on TikTok suddenly became popular and received a lot of views. Ashish Chanchlani (17.1M) View this post on Instagram A post shared by Ashish Chanchlani (@ashishchanchlani) If you enjoy realistic, slapstick humour, Ashish Chanchlani is probably well-known on Instagram.Mumbai-born YouTuber and content creator Ashish Chanchlani. When he first started on YouTube, he primarily uploaded reviews of movies. Nonetheless, Ashish has made a name for himself as one of India’s most well-known artists because of his passion for acting and performing. He is now among the most popular Indian influencers worldwide. He has worked with brands like Airtel India, Puma India, Renee, Sony Pictures India, Marvel India, Iqoo, and others thanks to his talent and creative prowess. In the film, Men In Black: International, which also stars Chris Hemsworth and Tessa Thompson, Ashish also made a brief appearance. His accomplishments include being named in Forbes 30 under 30, winning “Best Comedy Influencer” at the Cannes Film Festival, and winning “Best Digital Creator” at the Dada Saheb Phalke International Film Festival. Nagma Mirajkar (8.2M) View this post on Instagram A post shared by Nagma Mirajkar (@nagmamirajkar) She is not just another Mumbai influencer; her Instagram feed combines fashion, lifestyle, and beauty inspiration. It’s like getting a peep into the life of a fashionable and active friend as you go through her feed. Emojis are used liberally in her subtitles, giving the impression that they are casual conversations rather than official speeches. Nagma has amassed almost 8 million followers, demonstrating that she has connected with a sizable audience. From working a 9-5 to becoming a social media sensation, Nagma has come a long way. She started writing blogs on WordPress providing product reviews, then she started creating content during the rise of Musical.ly. Skip to the year 2022, she became one of the first Indian content creators to walk on the London Fashion Week red carpet. Her other half is also mentioned above, Awez Darbar, together they create lots of content and are big on food and travel. Nagma posts on YouTube and Instagram everything about fashion, lifestyle, vlogs, travel etc. Prajakta Koli (7.9M) View this post on Instagram A post shared by Prajakta Koli (@mostlysane) On Instagram, she goes by largely sane, and her relatable and funny posts are well-known. Her humorous

20 Best Comedy Youtube Channels in India in 2024 In Indian culture, comedy is part and parcel; this has come to be even more when digital platforms such as YouTube sprouted up. The number of talented comedians that India can boast is unimaginable. All these comedians or rather channels have their way of doing things and are different from one another. These channels are meant for different people with different preferences ranging from roasting sessions to sketch comedy, parodies or stand-up shows. List of best comedy YouTube channels in India Sr no. Channel Name Subscribers 1 Carryminati 41.8 million 2 Ashish Chanchlani Vines 30.3 million 3 BB Ki Vines 26.4 million 4 Harsh Beniwal 16 million 5 The Viral Fever 12.4 million 6 Zakir Khan 7.76 million 7 The Timeliners 7.56 million 8 The Screenpatti 6.12 million 9 Abhishek Upmanyu 5.14 million 10 Tanmay Bhat 4.63 million 11 BeYouNick 4.45 million 12 Aakash Gupta 4.19 million 13 All India Bakchod 3.96 million 14 RJ Abhinav 2.53 million 15 Purav Jha 1.62 million 16 East India Comedy 1.45 million 17 Samay Raina 1.42 million 18 Gaurav Kapoor 1.35 million 19 Satish Ray 1.18 million 20 Vir Das Comedy 912K CarryMinati (41.8M) https://youtu.be/zzwRbKI2pn4?si=zrg7FPP25lPAdnkA Among the top India roasting channels on YouTube, Carryminati is regarded as the roaster with the highest rating. Since joining YouTube in 2014, he has racked up 3.3 billion views. His roasting is highly varied, and he bases his videos on popular lines and scenarios that people like to watch. On YouTube, Carryminati is the king of roasting.  Indian rap is discussed in his playlist. The latest on Carrislive, Quarantine and Chill, Gujjar Sweg, Great Indian Music, and What’s Wrong with Indian Schools are all discussed. With 336 million views, “Yalgaar – Carryminati X willy frenzy” is his most popular video. He has earned 5 YouTube Creator awards till date. He has won the ‘Most Stylish Youth Icon’ by Lokmat in 2022, won the 2021 ‘Diamond Creator Award’ and more. Ashish Chanchlani Vines (30.3M) https://youtu.be/d72vXhJDE6M?si=vXZx6zo3PY1T_bOA One of the most popular Indian comedians on YouTube is Ashish Chandlani. He describes himself as a stand-up comedian and humorous artist. He makes witty and amusing videos for his big fan base. On July 7, 2009, he launched his comedic YouTube channel. He has amassed enormous popularity thus far, with 4.37 billion views on his channel. Other social media sites that Ashish Chanchlani is active on include Facebook, Instagram, and Twitter. His extensive library of original videos, including the Sasta series, OTP the lottery, Milestones, ACV Hatke, Brand Integrations | Ashish Chanchlani, TED presentation, festival videos, student life, best of 2016, and more, make up his playlist. He specializes in short stories, situational comedies, web series, and other genres of videos. In addition to being an engineer, Ashish Chanchlani holds a degree in acting. Ashish Chanchlani, a prominent comedy YouTuber in India, was named one of Forbes India’s 30 under 30 in 2018. He also won the first World Bloggers Awards, which were held at the Cannes Film Festival in 2019, for “Best Comedy Influencer.” In 2018, he was given the Dadasaheb Phalke International Film Festival Award for “Best Digital Influencer.” BB Ki Vines (26.4M) https://youtu.be/h25S27rh4oY?si=hkcitz6lOXxHFJ07 You’ve already met this guy if you use the Internet at all. He entered the YouTube major leagues because of his doodles. The YouTuber began his career on social media on YouTube and is also a singer, composer, and comedian. He gained notoriety for his comic series “BB ki Vines,” in which he portrayed every member of an average Indian middle-class family and offered succinct analyses of significant social and political topics. Millions of people have found it endearing, making him one of India’s most well-known social media influencers. He used every resource available to him to create an engaging feed. Love led Bhuvan Bam to start creating self-portraits. After one of his videos gained popularity, he started his own humorous YouTube channel. Because of his unfiltered content and coverage of commonplace lighter topics, it’s easy to lose track of time on his page in addition to finding it enjoyable. He uses humour to entertain his Instagram followers and deliver important public service announcements. This timely article from his series “Time to be a Hero” discusses surviving social isolation and lockdown as the Coronavirus devastated the entire world. Harsh Beniwal (16M) https://youtu.be/o6QbyunET80?si=keAaYXncv0F816W1 Currently one of the most well-liked YouTubers is Harsh Beniwal. Everyone finds his distinct comedic videos and modest demeanour to be particularly noteworthy. With an average of over 15 million views per month, he has a following of over 15.3 million subscribers. The most important of Harsh’s many creative strengths is his capacity to establish a close relationship with his audience. He achieves this by including relatable subjects in his sketches, such as families, careers, and relationships. He finds humour in ordinary circumstances and produces absurdly humorous content. Harsh’s ability to seamlessly incorporate brand information without being forced is another skill that all brands particularly value. He integrates it seamlessly into the scene. For this reason, the best influencer for you to select is one of the humorous YouTube channels that meets all the requirements and contributes original originality to partnerships. The Viral Fever (12.4M) https://youtu.be/JWbnEt3xuos?si=Dq0Px-RaD-c9dyAY TVF, or The Viral Fever, is one of the first content creation firms in India to have leapfrogged from a successful YouTube channel to an OTT darling with successes like Aspirants in its bag. These days, it easily traverses both realms. TVF’s YouTube channel boasts 12 million users and streaming services are vying for the same episodes that they turned down when the company first began creating programming in 2010. TVF has figured out what audiences want, from Aspirants and Permanent Roommates on Amazon Prime Video to Kota Factory on Netflix and Gullak on Sony (LIV). It produces feel-good entertainment that appeals to the aspirations of middle-class Indians, such as passing the UPSC and becoming property owners. Zakir Khan (7.76M) https://youtu.be/sIl8vsWrD8o?si=6aRZahPdxaamTwyD Zakir Khan is the first person who

Best Media Monitoring Companies in India [2025]? Media remains the most important form of publicity that any brand can receive. Whether through newspapers, radio, social media, or Google reviews, every one of these reviews can help your brand get a positive brand image. But what do these media channels do? These channels make or break a brand and its image based on the coverage that they provide. A single bad review can put a stain on your brand’s image. According to a survey, four out of five customers change their minds about a recommended purchase after reading a bad review about them. So how do you get good and positive publicity? You can do that through media monitoring companies. Media monitoring companies help you track the presence of your brand and its mentions in media forms such as newspapers, radio, social media, and digital platforms. With this monitoring, you can identify your strengths, and the areas where you’re lacking and build up that image. But who are the professionals behind this? What are the best media monitoring companies in India in 2025? Let’s find out! Best Media Monitoring Companies in India in 2025 Sr. No. Name Website Link  1 Locobuzz https://locobuzz.com/ 2 Meltwater  https://www.meltwater.com/en 3 Agility PR Solutions  Agility PR Solutions | Homepage 4 Brand24 https://brand24.com/ 5 Cision  https://www.cision.com/ 6 Talkwater https://www.talkwalker.com/alerts 7 Vee Track https://www.veetrack.com/ 8 Mention Home 2019 – ALT 9 Brandwatch https://www.brandwatch.com/ 10 Determ https://www.determ.com/ 1. Locobuzz Locobuzz is a social listening and media monitoring company that offers tools for tracking the online presence of your brand, what people are saying about your brand, and how it is perceived online, on social media and review sites, and it’s media coverage on different news websites and accounts. It tells you about your brand’s social media presence, followers, interactions, likes, shares, saves, comments and reach of the hashtags related to your brand. Locobuzz also tracks your brand’s media coverage and online presence, be it on Google reviews, Google My Business, blogs, and news. You can then analyse this data to understand your strategy, audience, and competitors and use it to change your strategy for better results and reputation. With Locobuzz you can also measure how your social media account is doing at regular intervals and keep updating your strategy. Advantage Description Comprehensive Monitoring Locobuzz provides real-time monitoring of various social media platforms to track brand mentions, customer sentiment, and relevant conversations. Multi-Platform Integration It integrates with a wide range of social media platforms like Facebook, Twitter, Instagram, and LinkedIn, enabling centralised tracking. Sentiment Analysis The tool uses advanced algorithms to analyse the sentiment (positive, negative, neutral) of social media posts and comments. Trend Detection Locobuzz identifies and alerts users about trending topics and viral content relevant to their brand or industry. Competitor Analysis Enables businesses to keep an eye on competitors’ social media activities, providing insights for strategic positioning. Detailed Analytics Offers detailed analytics and reporting features that help measure engagement, reach, and effectiveness of social media campaigns. Customizable Alerts Users can set up customisable alerts for specific keywords or topics to stay informed about critical mentions instantly. Influencer Identification Helps identify key influencers and brand advocates across social media platforms to leverage for promotional activities. Social listening Locobuzz tracks and monitors the mentions and conversations of your brand across social media sites. With it, the tool also tries to understand the sentiment (positive, negative, neutral) behind the mentions and learn what people think about your brand, and its competitors. Analytics Locobuzz also provides a report with all the analytics that tell all about your brand’s online presence, its followers, engagement rate, brand sentiment, reach, and shares compared to its competitors. ORM Locobuzz is an ORM tool that offers services like monitoring and building a brand’s digital and social presence to maintain the reputation and online presence of a company and build a relationship with its customers. 2. Meltwater Meltwater is a media intelligence and monitoring company that helps brands track and monitor their online conversations, competitors, and their image in the target market.  Features:   Extensive Media Coverage: Meltwater provides extensive media coverage to its clients across online news, social media, print media, broadcast media (TV, radio), and even podcasts. This helps companies monitor their brands across all major media forms. Keyword Tracking: Brands can track mentions of any keywords surrounding the topic with Meltwater, which monitors the brand’s mentions, trends in the market, competitors’ activity, and related campaigns so they can use the keywords accordingly. CRM Integration: You can also integrate Meltwater with your CRM software to work on your brand’s media coverage and reputation along with building a relationship with your customers. 3. Agility PR Solutions Agility PR Solutions is a media monitoring company with media monitoring and analysis tools designed especially for public relations executives and marketers. They gather and arrange data about a brand from sources like social, broadcast, print, and digital media and present their clients with routine reports on their brand’s media coverage. Features: Monitoring Coverage: Agility PR Solutions tracks and monitors the coverage that a brand has received across social media, print media, broadcast media, and digital media, and presents a report of it to the client. Analytics: They provide detailed reports about a brand’s presence on the media sources, help you understand how the brand is being perceived in the minds of the customers, and the PR campaign results. 4. Brand24 Brand24 is a media monitoring company that tracks your brand’s digital media coverage and helps you maintain your online reputation. It focuses on social listening and media monitoring by tracking the conversations going around a brand online, tracking keywords, and its reach, and providing you with analytics. Features:   Monitors Media: Brand24 does not just monitor a brand’s social media, it monitors the mentions of a brand on news websites, blogs, podcasts, reviews, and even sites like Reddit and Telegram. Tracks reach and influence: Brand24 along with monitoring your brand’s media coverage also tells you about how much

Top 20 Influencer Marketing Platforms in India Influencer Marketing Platforms serve as invaluable tools, facilitating seamless connections between brands and influencers tailored to resonate with target audiences authentically. The collaborative efforts between influencers and brands enable enhanced outreach, fostering robust relationships with customers. Through a plethora of tools and resources, these platforms streamline campaign management processes, empowering brands to execute their marketing endeavours with precision and efficacy. Consequently, leveraging influencer marketing platforms equips brands with the means to navigate the marketing landscape efficiently while maximizing their impact and reach. Let’s look at the Top 20 Influencer Marketing Platforms in India: Sr. No.  Table of Contents CEO Website   Buzzfame Sorav Jain buzzfame.in 2.  Plixxo – plixxo.com 3.  Vavo Digital Neha Puri vavodigital.com 4.  The Media Ant Samir Chaudhary themediaant.com 5.  OPA   opa.marketing 6.  Confluencer Sahiba Dhandhania confluencr.com 7.  Chtrbox  Pranay Swarup chtrbox.com 8.  Grynow Washib Khan grynow.in 9.  StarNgage – starngage.com 10.  WORD Anil Kumar whatstheword.co 11. WhizCo Prerna Goel whizco.in 12.  Influncer.in Vikas Chawla Influncer.in 13.  Grin – grin.co 14.  Pulpkey Amit Mondal pulpkey.com 15.  The Good Creator Nowshad Rizwanullah  goodcreator.co 16.  InfluGlue Sandeep Kar influGlue.com 17.  BrandMentions Razvan Gauvrilas brandmentions.com 18.  Eleve Prince Khanna eleve.co 19.  CreatorIQ Jon Namnath creatoriq.com 20.  Qoruz Praanesh Bhuvaneswar qoruz.com 1. Buzzfame BuzzFame’s curated influencer community stands as a veritable goldmine for brands seeking to amplify their online presence. These influencers are not just individuals with followers; they are skilled connectors and storytellers who possess the unique ability to breathe life into brands. With a strategic focus on converting social media engagement into concrete business opportunities, BuzzFame ensures that each like and share translates into meaningful leads for its clients. Moreover, BuzzFame’s approach to campaign customization is unparalleled, as it meticulously crafts tailored strategies that align with the distinctive DNA of each brand, resonating deeply with its target audience and ensuring maximum impact and resonance. CEO Sorav Jain Clients Nippo, Olivia, Casagrand Phone Number +91 91764 02555 Location Chennai, Tamil Nadu Website buzzfame.in 2. Plixxo Plixxo is a mobile-based influencer marketing platform that serves as a hub for digital influencers and brands to connect and collaborate on targeted campaigns. Influencers on the platform receive customized and shareable profiles featuring dynamic social media feeds and real-time statistics. They have the opportunity to select marketing campaigns posted by brands and receive compensation for their participation. Brands, on the other hand, can choose influencers for their campaigns based on their reach and engagement metrics. Plixxo boasts a clientele that includes prominent brands such as Maybelline, Cadbury’s, Puma, Jabong, Nike, Fastrack, and Westside. 3. Vavo Digital Vavo Digital is dedicated to supporting brands and agencies in improving their Influencer Marketing efforts, regardless of their size or location. Their Creator’s Squad is continuously expanding to meet the demands of their clientele. They cover various regions and languages to ensure broad reach and engagement. With a growing team of creators, they have completed numerous successful campaigns across different sectors, including parenting. Their Extended Team Size allows them to provide world-class Influencer Marketing Solutions. Their hassle-free approach puts clients in complete control of their campaigns, eliminating the need for manual influencer searches or communication. They select influencers based on stringent criteria to ensure clients work only with the best. Their deep insights, derived from expert analysis, empower clients to strategize, execute, and optimize their influencer marketing effectively. Clients can access both vanity metrics and true value metrics from their campaigns, enabling them to make informed marketing decisions. Vavo Digital assists clients in strategizing their influencer marketing campaigns, ensuring the creation of relevant content. Utilizing nano and micro influencers, who connect deeply with their audience, they deliver stress-free, high-impact influencer marketing campaigns. CEO Neha Puri Clients Manish Malhotra, Vivo India, Arjun Kapoor Phone Number +91 72089 63560 Location Govandi East, Mumbai Website vavodigital.com 4. The Media Ant For those who find planning a campaign overwhelming, The Media Ant assists you every step of the way. Their team of experienced media planners is skilled at creating successful promotions from start to finish. Known as the go-to solution for various marketing needs, The Media Ant has gained praise for their ability to organize smooth radio campaigns. Clients see them as an essential part of their marketing team, and the best part is, there are no extra costs involved. It’s a company under Haystack Marketing Services Pvt. Ltd. that started in 2012 with the aim of making media buying easier and more transparent. Over the past ten years, their mission has resonated strongly in the industry, leading to significant growth and recognition. Recently, after a decade of success, The Media Ant received official recognition from INS. This acknowledgement highlights their credibility, expertise, and authenticity in the advertising world. CEO Samir Chaudhry Clients Olay, Essar, Inorbit Phone Number 080-67415510 Location Andheri East, Mumbai Website themediaant.com 5. OPA OPA’s helps brands find the best influencers hassle-free. With a strict “no garbage” policy, OPA manually vets and rates each influencer to ensure quality partnerships. Leveraging comprehensive data, OPA analyzes over 30 metrics such as age, profession, city, engagement, and more to identify the most suitable influencers for your brand. Moreover, OPA provides insider information gathered from over 300,000 collaborations, enabling brands to uncover the most successful influencers. The hassle-free execution process begins with orienting influencers, where thousands of influencers readily accept collaborations within seconds on the OPA app. OPA takes care of product delivery, handling returns, coordination, and other logistics, streamlining the collaboration process. Furthermore, OPA evaluates every content piece according to your guidelines, ensuring that the delivered content aligns perfectly with your brand’s objectives and standards. With OPA’s comprehensive approach to influencer marketing, brands can confidently navigate the collaboration process and achieve impactful results. CEO – Clients Vero Moda, Nykka, Lakme Phone Number – Location DN Nagar, Mumbai Website opa.marketing 6. Confluencer Confluencer stands out as the ultimate Influencer Marketing Agency you’ll ever require. With a wealth of experience and a vast network of vetted influencers spanning over 50+ genres, Confluencer ensures unparalleled quality.

Top 15 Micro Fashion Influencers in Mumbai Mumbai is at the forefront of fashion trends, with a whole new generation of micro-influencers defining the city’s style. These trailblazers in fashion come with very unique interests, ranging from streetwear and sneakers to traditional clothing and luxury attire. Through their exciting content and thoughtfully organised profiles, they have succeeded in creating exclusive fan bases that consider their chief sources of apparel inspiration and grooming ideas. This write-up acknowledges 15 key micro-fashion influencers who have completely shaken up Mumbai’s fashion industry via their unique sense of beauty, which is never bounded by any limitations and always aims at glorifying self-identity expressed through individuality in dressing. The List of the Top 15 Micro Fashion Influencers in Mumbai Sr No. Name  Instagram Username No. of Followers 1 Riya Agrawal rhea_agrawal 194K 2 Aahana Sharma aahanasharmaa 119K 3 Ishita Mishra ishitaaa.10 111K 4 Riya Kohli theriyakohli 108K 5 Aryan Nalawade aryann.nalawade 100K 6 Harsh Gandhi harshhgandhii 99.8K 7 Sneha Nambiar _itssnehaa_ 98.2K 8 Jeet Tailor jeet_tailor 91.9K 9 Amisha Singh amishaxa 80.1K 10 Nisha Joshi nishajoshii 68.3K 11 Kunal Maru dra_kunz 67.9K 12 Shreya Kainth shreyakainth 60.7K 13 Ruhaanee Hiran ruhaaneehiran 54.6K 14 Anmol Dua anmol.duaaa 47.1K 15 Isha Malhotra ishamalhotraa 32.6K Riya Agrawal (194K Followers) View this post on Instagram A post shared by Riya Agrawal (@rhea_agrawal) Riya is an influencer who talks about fashion, beauty, lifestyle and skin positivity for people with Vitiligo. Riya boasts 194K followers on Instagram. Riya has also been featured on the cover of Femina magazine due to her influence on people. She has everything in her locker from her chic outfits to fashionable streetwear looks. Not just this, she also gives tips on beauty and lifestyle. She provides great insights into every product that she reviews or takes up to talk about. You can get a lot from her Instagram profile, just check it out. Riya has collaborated with many brands like Loreal, Swiggy, Garnier, Dove, Myntra and many more. Riya posts almost daily on her social media which is helping her grow rapidly on the social media platform. Riya belongs to the top 13-18% of influencers in the market in terms of engagement rate where she boasts an engagement rate of around 17%. Aahana Sharma (119K Followers) View this post on Instagram A post shared by Aahana🫧 (@aahanasharmaa) Aahana Sharma is quickly gaining ground on Instagram as an influencer, she mostly focuses on promoting streetwear and sneakers. She is one of the rare influencers who provides useful and relevant content and information on sneakers and streetwear outfits. She helps girls style more modern and casual outfits and be confident in them. Aahana always comes in clutch by providing her audience with the best options for sneakers in the market under a particular budget through her reels with a series called ‘Sneakers under Rs. X’. Although Aahana’s most popular posts are her outfit or GRWM reels and get the most interactions on the platform. Aahana has collaborated with brands such as Myntra, Nivea, VegNonVeg and some local BnBs or stays like Palchan Hotel. Aahana boasts an engagement rate of around 15% on the platform, averaging around 17K likes per post which is a great stat for a micro-influencer. If you want to target a niche Aahana can help you do so in a very effective manner. Ishita Mishra (111K Followers) View this post on Instagram A post shared by Ishita Mishra | Influencer (@ishitaaa.10) Ishita is a fashion, lifestyle and travel blogger from Mumbai, she has 111K followers on Instagram and has a YouTube channel. Ishita mostly makes GRWM, outfit ideas and gives outfit ideas under many price ranges which helps her target all kinds of people looking for fashion advice on the social media channel. Ishita’s most popular reels are where she tries different budget outfits from various websites, listing out the features, pros and cons of the product which in turn helps her audience decide how the products look in real life and if they want to purchase it. Ishita has a reel series where she provides outfit ideas for different occasions like birthdays, weddings, dates etc. Ishita has an engagement rate of 4% which is an average amount on the platform. Ishita averages around 5K likes per post on Instagram. Ishita has collaborated with many brands like Garnier, Myntra, Meesho and many more. Riya Kohli (108K Followers) View this post on Instagram A post shared by riya kohli ⭐️ (@theriyakohli) Riya is a graduate of FIT, New York and is an entrepreneur with a fashion brand named Gmornn. She is a digital creator who creates mostly OOTD videos and promotes more casual, comfortable outfits with pops of colour and silhouette as she described. She promotes the idea that wearing clothes is more about how you feel in them and not how you look in them, If you want inspiration and ideas on comfortable fashion you should check her out. Riya believes in wearing comfortable and colourful clothes and asks her audience to be confident in wearing them. Riya’s not only a connoisseur of fashion but also promotes a healthy lifestyle by encouraging her audience to run and move every day and stay fit. Riya’s most popular reels are where she provides colourful and comfortable outfit ideas and some of her sketches have also been popular posts on the platform. Riya boasts an engagement rate of 16% which is very good considering that she is a very new influencer on the platform and has gained popularity quickly. She averages 18K likes per post which will only grow as she has not been on the platform for a very long time but still has these great numbers. Aryan Nalawade (100K Followers) View this post on Instagram A post shared by Aryan Nalawade – Fashion | Lifestyle | Travel (@aryann.nalawade) Aryan Nalawade is a male fashion, lifestyle and travel influencer with 100K followers on Instagram. Aryan promotes outfits for daily wear and is known for making content on

What Are Social Media Insights? – A Complete Guide Social media, although easy to use, is also complex. However, once a brand gets the hold of social media, how it works and everything related, it can prove to be beneficial for a company. But how can brands make the most of social media? They can do so by tracking their brand’s social media pages, gathering data on them, and then using that data to take action. And this process is called Social media insights. According to a study done by some members of Georgia University, “Because of the large number of users on social media, it produces a lot of data which is in large volume and varied.” And social media insights are how you use this data to grow your brand’s online presence among the 5.04 billion social media users. This blog will be your complete guide to what are social media insights, and how to make use of them. Stay connected until the end. Table of Contents What are Social Media Insights? Social media insights are the data gathered from a brand’s social media page & analytics to know about the page, how it is doing, its audience, how it engages, its content, and its online presence. This data helps them to find out where they’re lacking, understand their audience better, shape their content according to that, and change their social media strategy. Let’s say there’s a handmade clothing brand called WearMe, and they decided to use social media insights to track the performance of their page like the number of likes, shares, comments, and clicks on their posts. They can also find out where their followers are from, when they engage, and what posts they stay on the most. This data will let them modify their social media strategy, and work on their content, and posting schedule. Are Social Media Analytics and Social Media Insights the same? Though social media analytics and insights work to gather data about your brand’s social media page and performance, they are not quite the same. Social media analytics is collecting, measuring, and studying the data from your brand’s social media like its engagements, reach, call to action, and click per post. Analytics mostly focus on quantifying the data and measuring the performance of the page. On the other hand, social media insights are what comes after we gather the data,Social media insights study the data, form patterns, find out trends, and use it to improve the brand’s social media strategy. It helps the brand understand what’s working and what’s not, find the reason behind it, and work on it based on the findings. But even though both of them are different, you can still use Social media analytics and social media insights together to get the best results. For instance, Novotel is a French hotel brand and with just one year of working with Synthesio, a media monitoring company, the brand’s positive feedback grew by 55%. What are the Benefits of Social Media Insights? Every 9 out of 10 internet users use Social media, which makes social media a very important tool for the marketing of a brand. It is important to maintain a social media page for our brand. Social media insights are more than just taking action, it is knowing where your page is lacking, prospecting where you could improve in the future, and working on that. 1. Understanding your Audience: Social media Insights lets you understand your data better. It lets you look into their demographics, interests, and behavior of them, understand them better and work on posting content that they will like. 2. Tracking Your Social Performance: Social media insights let you track how your brand is doing on social media, identify what’s working, and what’s not, and work on it. 3. Analyze your Competitors: For you to be better than your competitors, you have to know them first. You have to know what they post, how they post, what their relation with the customers, and what they have that you don’t have. Compare your social media presence with theirs and take action with that data. 4. Return on Investment (ROI): You can find out what your brand’s social media is worth in terms of money through the rates of its customer’s conversion, money spent on promotions, and getting a customer and comparing it against the benefits you are getting from it. 5. Content Preference: Social media insights helps you understand the kind of content that your audience likes by going through the posts on your social media and comparing it with the kind of posts your competitors post. 70% of customers find real and relatable posts better than no sense, high quality posts. 6. Feedback: With social media insights, you can get feedback on your brand’s social media account and its content strategy from time to time, which keeps you updated on how your social media account is doing, and how you can better it. 7. Crisis Handling: Social media insights can help you handle crises by keeping an eye out on your brand’s online presence for any negative feedback or reviews and then working to resolve those complaints before they become a big problem. How do Social Media Insights Work? Social media insights function by gathering information regarding a particular brand, understanding its audience and page, and then making choices that will let it adapt to social media and grow. 1. Gathers Data: This first step is done through the collection of information from social media about a brand like their social page status, popularity, audience and much more. 2. Analyses Data: Upon having gathered all of the data, the next thing to do is to scan and go through it so as to understand what to do next. 3. Generates Insights: Based on the analysis, brands can then generate insights to tell them how to take an action on the data that they have gathered. 4. Make a Decision: Brands can then use

What is Social CRM? Definition, Benefits, and Tools Customers remain the most important part of any brand. In 2024, social media is where 61 per cent of customer interactions take place. Have you ever wondered what really makes a brand fly off on social media though? It’s the customers. But the real question is, how do you build a relationship with your customers? You do it with the help of Social CRM (Customer Relationship Management). But what is Social CRM? Social CRM in simple words is engaging and building a relationship with your customers on social media. How do you do it though? Learn what social CRM is, its definition, benefits, and tools with this blog. Table of Contents What is Social CRM? Social CRM, also called social customer Relationship Management is the process of building a relationship with your customers, by creating desired content, and actively interacting and engaging with them on social media. In 2024, social CRM is especially important, because of the extensive use of social media sites by today’s customers. Let us understand what Social CRM is through an example: A retail company called AestheticClothing wants to connect to its digital customer base. How can they do this with Social CRM? They can use Social CRM to monitor and respond to what their customers are asking, interact with them on social media sites, and check and respond to the reviews that they are getting. And it doesn’t end at this. They can further use Social CRM to measure their page’s analytics to find out what their customers are liking, and what they don’t, so the company can work on the dislikes and better their social media campaign. What do social crm platforms have to offer? Social CRM Platforms are a sub-tool offered by Social Media Management Tools and Social Listening Tools. The CRM Integration system in these tools is governed by the following features. Hashtag Tracking and Analysis Sentiment Analysis Competitor Insights Real-time Alerts (one of the most important features for brand-reputation management) Single-view Platform Dashboards Social Media Chatbots Social Media Analytics Brand-User Engagement Analysis Automated Data Processing Traditional Vs. Social CRM Sr. No. Aspects Traditional CRM  Social CRM  1 Interactions Offline (Phone, emails, in-person) Online (social media) 2 Tools Databases, Softwares Social media, ORM tools 3 Data Sources  Customer Databases,  sales pipelines Social media data, online interactions 4 Communication One-way communication  Two-two communication  5 Measurement Customer retention, sales Social media engagement, sentiment analysis  Traditional CRM is managing a brand’s customer relationships through a particular structure and data analysis. It makes use of databases and software to track how the customers interact with your brand, find out what needs improvement and then modify the marketing campaigns. It typically involves one-way communication as the brands do not directly interact with their customers here. Social CRM on the other hand, maintains the customer relationship that you have with your audience on social media through various tools and software. Social CRM feels more personal to the customers and the interaction is more engaging. It makes use of your brand’s social media data to understand its audience better and serves them accordingly, based on their feedback and preferences. And the communication here is two-way as the brands themselves interact with the customers. 7 Benefits of Social CRM Social CRM doesn’t just help brands build a relationship with their customers but also maintain that relationship, retain customers, keep them happy, and achieve the brand’s overall goals. 1. Customer Engagement Social CRM monitors a brand’s social media presence and helps them stay active on social media and engage with their customers by posting content that they like, replying to their content and queries, taking feedback on what they think about the brand, and resolving the complaints that they have. By engaging with their customers, brands can retain their existing audience, attract new ones, and keep them happy. 2. Customer Service Social CRM helps brands build a strong relationship with their customers by looking at their needs, giving them what they want, and addressing their queries. Brands can improve their customer service by keeping an eye on their social media pages, replying to customers’ queries, solving their complaints about their brand, and being friendly with them. Doing all this makes customers happy, makes them stick with a brand, repeat purchases and leaves good reviews. 3. Understanding of Customer’s Needs Before serving your customers, you need to understand them, and their needs and then fulfil that need. Social CRM tools help you understand them and their needs with the customer behaviour, interactions, content that they like and how they express it on social media. By using this data, brands can better understand their audience and their needs, interests, and pain points, and position their content accordingly along with the marketing strategy. 4. Brand Loyalty Brand loyalty is making sure that the customers love your brand or product so much that repeat their purchases and stay loyal to your brand. Social CRM helps brands gain brand loyalty by helping them interact with their customers on social media, paying attention to their needs and complaints, and making sure that they are satisfied. And as long as they are happy with your brand and product, they will stick with your brand and turn into it’s loyal and routine customers. 5. Marketing Campaigns Brands can use social CRM analytics to better spread their campaign on social media. Social CRM can help you better your social media campaigns by gathering your social media data and analytics, the current trends on it, and looking out for influencers with the same target audience as you, and applying it all to your campaign design. Knowing your audience better, like knowing their demographics, age height, behaviour, what they like, what they don’t like, can help you in targeting your campaign to the right audience with the right means. 6. Competitive Edge Brands can gain a competitive edge over their competitors’ social media pages by using CRM correctly, gaining a distinct image in

How to Create A Great Instagram Bio in 2025 Instagram has over two billion active users monthly and 500 million daily active users which makes it the world’s 4th largest social media network. Thus, Your Instagram bio is like an introductory handshake with the world and acts as your first impression online. With an engaging Instagram bio, you can attract, connect with, and entertain new followers on social media in record time. But it’s not just a few words; it’s also your shopfront, billboard, and elevator pitch rolled into one. Think of your Instagram bio as the foundation of your online persona. In those precious characters, you’re able to represent who you are, what you stand for, and what you offer to your target audience. Whether you’re a business, influencer, or individual – this is where you get to shine brightest and leave a lasting impact. Your Instagram bio should do more than inform – it should bring people together. Indeed, the push creates relationships amongst like-minded individuals while also encouraging participation. It sets the stage for meaningful interactions that will keep them coming back as both loyal supporters and potential clients. In this article we’ll cover key ingredients for success in bios; how to display personality & brand identity through them; and practical tips around maximising its impact – so whether an expert at social media or not – be ready because by the end I promise: Your description shall never again be merely words on the screen but rather transformed into powerful tools which foster engagement & growth across any platform! Table of Contents Steps on How to Create a Great Instagram Bio In order to create a great Instagram bio, the first thing is to understand your audience. Audience awareness of your account is the keystone performance indicator of writing a good bio for Instagram. This is just like being an ambassador for your brand, orchestrating it elegantly to communicate your brand message putting the client into the front seat. Significance of Knowing Your Target Audience Knowing and understanding your target audience allows you to tailor your bio to their needs, interests and preferences and make it more relevant to get maximum output. Speaking directly to an audience’s needs and issues increases your chances of capturing their attention and gaining their support. On the other hand, staying poised to the requirements of an audience in the frantic and competitive business world is essential for distinguishing your company from the crowd. How well your original biography stands out from the rest and effectively sells what it is that your target audience finds unique in your products and services is the key determinant as to whether they will connect with you as a reader or not. This develops deeper relationships and involvement within your community while also helping you gain more followers. Tips on Researching Your Audience 1. Analytics Insights: Use Instagram’s integrated analytics features to discover more about your present followers. Take note of engagement metrics such as likes, comments, and shares, as well as demographics such as age, gender, location, and interests. 2. Surveys and Polls: Conduct surveys or polls to learn more about your target audience’s interests, preferences, and pain concerns. This is something you can do using Instagram Stories or other platforms to gather relevant information for your bio. 3. Competitor Analysis: Review the accounts of your competitors or those who serve a similar target audience to identify what they find attractive. Investigate their profiles, content and interaction strategies for tips for your own profile. 4. Social Listening: Look out for talks about your industry or business on social media platforms; this will help you know more about the needs, challenges and preferences of your target market. You can use them as ideas for trend inclusions in your bio too. 5. Feedback Loop: Always ask for feedback from your audience through direct messages, comments and other means as frequently as possible. Pay attention to questions that come often, compliments or even complaints then make adjustments in order to make it better over time. Taking the effort to get to know your audience allows you to directly address their wants and interests in your Instagram bio. This will allow for more meaningful interactions and connections. Seize control of your Instagram analysis, decode public sentiment, and revolutionize your social media strategy with Locobuzz. Take charge today! 5 Key Elements of a Great Bio Your Instagram bio serves as a virtual business card, allowing you to make a lasting impression on visitors and encourage them to engage with your content. Consider these key components to make your bio stand out: 1. Profile picture: Because your profile photo is the first thing people see when they visit your page, ensure it is sharp, clear, and clearly identifiable. Choose a photograph that captures the essence of your brand to create a visually consistent image. Whether it’s a visually appealing photograph, a professional headshot, or your logo, your profile photo should express your company brand and leave an impression on visitors. 2. Username Your username should be unique and relevant to your brand or industry. Keep usernames simple or cryptic so they are easier to find and remember. To improve searchability and boost your brand identification, strive to incorporate relevant keywords or branding components into your username. 3. Name: Because Instagram supports name searches, be careful to include relevant keywords or industry-specific descriptors in this section. This increases the likelihood that relevant searches will discover your profile. Use the name field to communicate crucial information about your brand or to add a personalised touch. This might be your address, your job description, or a brief statement that encapsulates the essence of your brand. 4. Bio Text: Your bio should be clear, concise, and entertaining. Use language that resonates to your target audience and reflects the tone of your brand. Emphasise your unique selling qualities and why users should follow you. Emojis can be used to provide visual flair and personality

Top 20 LinkedIn Influencers in India (2025) With more than one billion users, LinkedIn is one of the most influential and credible social media sites in 2025. As a result, it has given rise to Influencers on LinkedIn, who influence their audience with discussions and interactions. But what are Influencers? Influencers are individuals with great following, credibility, and a community. And why do customers trust them so much? According to research done by Cleveland University, “When we talk about relatability, influencers are pro.” Which is exactly what they are. Through their interesting content and customer engagement, they have a large community of followers who trust them. So who are the top 20 LinkedIn influencers in India in 2025? Let’s learn with this blog! 20 Top LinkedIn Influencers in India Sr. No Name Followers  Title 1 Ankur Warikoo 2.2m Content Creator/ Speaker  2 Ranveer Allahbadia 1.1m Social media, Entrepreneur  3 Vineeta Singh 1.1m Entrepreneur, CEO 4 Kiran Mazumdar Shaw 1m Executive Chairperson  5 Peyush Bansal 853k Promoter, Co-founder 6 Kunal Bahl 718k Entrepreneur, Investor  7 Nikhil Kamath 709k Co-founder 8 Karishma Mehta 614k Entrepreneur, founder, CEO 9 Raj Vikramaditya 576k Software engineer, YouTuber 10 Radhika Gupta 548k MD & CEO 11 Sharan Hegde 349k Founder, CEO 12 Pragya Singh 297k Talent Acquisition Professionals 13 Nikhil Narayanan 228k Creative Director, Writer 14 Raj Shamani 224k Influencer & content marketing consultant  15 Harjeet Khanduja 224k Senior Vice President, Author Speaker 16 Alisha Vishwakarma 107k Talent Acquisition Professionals  17 Neha Nagar 103k Finfluencer, Wealth Manager  18 Megha Sharma 88k LinkedIn Strategist, Public Speaker 19 Asmita Hazra 72k Freelance Content Strategist  20 Palak Mittal 44k Freelance Writer 1. Ankur Warikoo – (2.2 million Followers) Ankur Warikoo is a LinkedIn influencer and content creator with over 2,282,502 followers. He is the founder of WebVeda and trains young professionals with necessary skills, like entrepreneurship, career management, and personal growth. He has done his MBA in finance from the Indian School of Business and is also a content creator, speaker, and author. He has written bestselling books like Make Epic Money and Do epic shit, which are about helping young people learn about business, money, and investing. On his LinkedIn, he posts about personal finance, startups, careers, and education, which are well-liked and shared by his followers on LinkedIn. His latest post is about the five signs of a toxic job and the signs of a happy job. To want to help the youth become aware and train them, Ankur Warikoo’s LinkedIn page is filled with helpful tips and guides. 2. Ranveer Allahbadia – (1.1 million Followers) Ranveer Allahbadia is a LinkedIn influencer with 1,183,202 followers who is known for his roles as a YouTuber, motivational speaker, and leadership coach. His podcast, The Ranveer Show, is a hit on YouTube with his interviewing various personalities in both English and Hindi. Along with being a podcaster, Ranveer also has a YouTube channel named BeerBiceps with over 7 million subscribers where he posts interviews with personalities who are interesting and knowledgeable. He started his journey in 2015 when after college, Ranveer opened up BeerBiceps as a fitness startup. And after seeing the potential, he moved to lifestyle content like men’s style and way of living. He also co-founded Monk Entertainment, which is a digital marketing and content creation agency. With Monk doing well as a top media company, Ranveer’s popularity and impact on social media continues to grow. 3. Vineeta Singh – (1.1 Million Followers) Vineeta Singh is the co-founder & CEO of Sugar Cosmetics, which is a cruelty-free and one of the biggest beauty brands in India. Aside from making a name for Sugar Cosmetics, Vineeta is also an entrepreneur and one of the sharks in Shark Tank India. Having done her engineering from IIT Madras and studied management from IIM Ahmedabad, Vineeta is a technical as well as a business person, who has been instrumental in building Sugar Cosmetics. It is under her leadership that Cosmetics is one of India’s fastest-growing beauty brands, with over 35,000 retail outlets across 540+ cities. Along with being an entrepreneur, Vineeta is also one of the sharks on Shark Tank India where she helps thousands of entrepreneurs and business owners realize their dreams. It is through her knowledge and abilities that Vineeta Singh is a household name in the beauty and finance sector, and she continues to be a role model for millions of people. 4. Kiran Mazumdar Shaw – (1 million Followers) Kiran Mazumdar-Shaw is known for her leadership as the Chairperson and Managing Director of Biocon, which is one of Asia’s leading biopharmaceutical companies. It was Ms. Mazumdar-Shaw’s efforts that turned the tables for the company from being an industrial enzyme company to now Biocon. Biocon works on decreasing the medicinal costs for conditions like diabetes, cancer, and autoimmune diseases. She is also Internationally recognized as an important person in biotechnology and has been honored with a feature in the TIME magazine’s 100 Most Influential People in the World. She has also been featured in Forbes magazine’s World’s 100 Most Powerful Women and Fortune, a Top 25 Most Powerful Women in Asia-Pacific, for her leadership and her Influence on inspiring young people. She has also been awarded the World’s 25 Most Influential People in Biopharma award by Fierce Biotech and a place on the Worldview 100 List of the most influential visionaries by Scientific American magazine. Most recently, she was also elected as a full-term member of the Board of Trustees of The MIT Corporation, USA, she posted about which on her LinkedIn. You will find her LinkedIn feed filled with posts on women empowerment, Bicon updates, and discussions about Pharma. 5. Peyush Bansal – (853K Followers) Peyush Bansal is the founder and CEO of Lenskart, which is an eyewear retail company. He has done his engineering from McGill University and his MBA from the Indian School of Business (ISB). It is Peyush’s market knowledge and entrepreneurial skills that helped him build Lenskart in 2010. Lenskart is a big

ChatBots are not just a good marketing tactic for your website, it’s a must-have in 2025. 40% of customers expect you to have a chatbot on your website. Want to provide a personal shopping assistant for your customer? Want someone to answer queries and questions in a fast and efficient way? Want to provide customers with updates about their purchases and orders instantly? ChatBots are a great solution for all of these problems. Many e-commerce websites use chatbots to provide a more personalised experience for their customers on their websites. They can answer FAQs instantly without any supervision, can talk to customers about particular problems and you can also program them to be your customer’s assistant by providing recommendations, suggestions, and personalised shopping choices, these suggestions can lead to your chatbot upselling or cross-selling your products using AI, ML and big data. List of best ChatBots for customer service in 2025 1. Locobuzz Advantage Description Automation of Responses Automates responses to frequently asked questions, reducing response time and increasing efficiency. 24/7 Availability Provides round-the-clock service, ensuring customers can receive help at any time, without human intervention. Scalability Easily handles large volumes of queries without additional cost for extra personnel. Consistency in Answers Maintains a consistent quality and tone in responses, which helps in managing the brand image. Data Analysis Gathers valuable customer interaction data to provide insights into customer preferences and behavior. Cost-Effective Reduces labor costs associated with customer service since fewer human agents are needed. Personalization Can be programmed to offer personalized responses based on customer history and preferences. Integration Capabilities Easily integrates with existing CRM and other software systems, enhancing data flow and utility. Multilingual Support Supports multiple languages, making it accessible to a broader range of customers globally. User Engagement Engages users interactively, which can lead to higher satisfaction and retention rates. Bringing the ‘Art’ in Artificial Intelligence, the Locobuzz omnichannel chatbot is the modern resolution to large-scale customer experience management. Locobuzz brings automation and personalisation to every chat interaction, equipping you with a reliable virtual agent that adds value to your customer experience. Locobuzz chatbots can be trained to handle complex queries that, once written, can run across all your integrated platforms. You can easily modify your chatbot by creating a wide range of customer journeys with our built-in conversation designers. Across all essential customer touch points, your audience will have a consistent omnichannel experience. Locobuzz bots are deployed in multiple local and international languages, and journeys can be retrained, tweaked and customised to ensure end-to-end customer satisfaction. The Locobuzz bot is truly a DIY service – you don’t have to be a coder to build a bot, and you can fine-tune it to fit any demographic preference. https://youtu.be/02zKXnhq3yA?feature=shared Streamline your customer interactions, enhance efficiency, and deliver exceptional user experiences. Book a free demo 2. Ada Ada provides a chatbot with sophisticated analytics that allows users to analyse the bot’s performance over time. Included in this data are several customer satisfaction measures, the average handling time, and the abandonment rate. With the use of this data, your team will be able to improve your customers’ live chat experience by gradually adjusting the logic of the bot. 3. Tidio Tidio is a platform that boosts sales and offers superior customer service by fusing AI and human help. It offers pre-made chatbot templates for a range of uses, like waving to guests, gathering leads, making product recommendations, and responding to frequently asked questions. The best feature of Tidio was its real-time visitor tracking, which enables you to offer consumers proactive assistance based on their behaviour. You can communicate with visitors via chat, email, and Facebook Messenger, all from a single dashboard, thanks to Tidio’s multi-channel capability. To track and enhance consumer happiness, Tidio also provides you with analytics and feedback tools. 4. Hubspot HubSpot offers free live chat software and a chatbot tool. This chatbot can schedule meetings for your representatives and provide links to publications on self-service support. It has full ticketing system integration. The HubSpot Marketing, Sales, and Service Hubs’ tools are also integrated with HubBot. Chats can be saved to contact records in your HubSpot CRM, and you can set up actions to start when a conversation ends. 5. Drift Take Drift into consideration if converting leads and offering a unique customer experience are your top priorities. Drift provides a chatbot platform that reacts to user input in the most natural way possible by utilising open GPT sources and a patented conversational AI. Drift can swiftly pick up on your brand’s voice and reply to customers in the same manner as you because it has been trained in thousands of marketing discussions and interactions. Drift is the ideal partner to help your clients at every stage of the sales process because it’s simple to integrate with your CRM. 6. Chatfuel Installing Chatfuel, a well-known Facebook Messenger bot, on your business’s Facebook page is free of cost. The best thing about Chatfuel is that you can construct a bot without any prior bot-building skills. You can follow clear, concise instructions that walk you through every stage of the logic creation process using Chatfuel’s bot-building interface. After finishing, the bot is simply activated and goes to work for your account right away. 7. Botsify Your representatives will have total control over every client engagement thanks to Botsify’s chatbot. Your representatives can step in right away to address any issues that may arise if the bot is unable to respond to a customer’s question. To gauge the chatbot’s effectiveness, your team can also use feedback surveys that are deployed during the interaction. With the use of this functionality, your team can make sure the bot is improving the user experience and modify it if it is causing problems. 8. ProProfs Using this chatbot builder software, you can automate customer care procedures and provide consumers with immediate assistance, delighting them. The chatbot customisation dashboard is one feature that I adore the most. With its help, you can craft

Top 25 Instagram Influencers in Kerala Kerala is an incredible place with beautiful scenery and rich culture. It’s known for its stunning landscapes and delicious food. It is home to some of the most influential personalities on Instagram. From fashionistas to foodies, these influencers in Kerela share amazing photos and videos of the best things to see and do over there. If you want to know more about Kerala and its culture, then these are the accounts you must follow. They cover all the topics from food to fashion which makes their posts fun and better. You’re in for a treat if you want to see Kerala through the eyes of these influencers! Let’s check out the top 25 Keralan Instagram influencers who best represent “God’s own country.” Their Instagram feeds transport us to Kerala, with its stunning scenery, vibrant festivals, and friendly people. You can find inspiring and uplifting photographs by following these accounts. Here is the list of the top 25 Instagram Influencers in Kerala: Sr. no. Name  Instagram ID Number of Followers 1 Priya Varrier priya.p.varrier 7.6M 2 Pearle Maaney pearlemaany 4.4M 3 Noorin Shereef noorin_shereef 3.3M 4 Ahaana Krishna ahaana_krishna 2.9M 5 Saniya Iyappan _saniya_iyappan_ 2.8M 6 Neeraj Madhav neeraj_madhav 2.6M 7 Dr. Ajith Thankachan  doctor.chrome 2M 8 Nyla Usha nyla_usha 1.8M 9 Rimitomy rimitomy 1.8M 10 Anarkali Marikar anarkalimarikar 1.3M 11 Govind Padmasoorya padmasoorya 1.2M 12 Diya Krishna _diyakrishna_ 1.1M 13 Hansika Krishna hansubeeeey 1.1M 14 Aditi Ravi aditi.ravi 1M 15 Basim Nalakath basims_plate 957k 16 Abhirami Suresh ebbietoot 902k 17 Shiyas Kareem shiyaskareem 871k 18 Srinda srindaa 825k 19 Basheer Bashi basheer_bashi 617k 20 Leona Lishoy leo_lishoy 522k 21 Shaun Romy shaunromy 501k 22 Salih K T salih_k_t 367k 23 Ajay Prakash valmakry 327k 24 Sanju Techy sanjutechy 269k 25 Naveen K Razak   dr.naveen_k_razak 250k 1) Priya Varrier (7.6M) View this post on Instagram A post shared by Priya Prakash Varrier✨ (@priya.p.varrier) Instagram Engagement Rate: 1.06% Priya Varrier is one of the most popular Instagram influencers who became famous for her charm grabbed people’s attention and her expressive eyes. She became famous after a short video clip from a movie that went viral. In that movie, she was winking at a co-actor in a school uniform. This led to her being called the “wink girl.” Priya Varrier’s Instagram feed is about lifestyle, fashion, beauty, and travel. She shares photos and videos showing the trends in clothing, makeup tips, her routine glances, and exciting moments from her journeys. Her friendly and relatable captions keep her followers engaged. What makes her different is her ability to form a connection with her audience by sharing insights and stories. Her content is fun-loving and captivating which relates well with her fans. Also, she collaborates with brands to endorse products that are related to her interests and lifestyle, on Instagram. 2) Pearle Maaney (4.4M) View this post on Instagram A post shared by Pearle Maaney (@pearlemaany) Instagram Engagement Rate: 5.96% Pearle Maaney is an Instagram influencer and people love her for her vibrant personality and different types of content. Her niche is around entertainment, lifestyle, and fashion. On Instagram, she shares her everyday life routine, including her fashion choices, travel adventures, and funny moments. She captivates her audience with captions and interactive posts that invite them to join her journey. Collaborating frequently with brands she promotes fashion and lifestyle products seamlessly integrated into her outfit inspiration and, behind the scenes peeks at her projects. Pearle also shares reels and posts of her work in the entertainment industry, including acting gigs and hosting events. Pearle has built a loyal following on Instagram and has fans from all over the world. Whether she’s sharing beauty tips or spreading positivity, her content resonates with her audience, which makes her loved more by her followers. 3) Noorin Shereef (3.3M) View this post on Instagram A post shared by Noorin Shereef (@noorin_shereef_) Instagram Engagement Rate: 2.25% Noorin Shereef is a famous influencer who puts hilarious content on her Instagram, especially on the entertainment side. She became popular for her talent in acting and dancing. Her Instagram is full of vibrant spaces where she shares snippets of her life, her projects, dance routines, and glimpses into her personal life. Her content is more about her skills in dance and acting, which inspires her followers with her performances, and expresses her creativity through various forms of expression. Her audience adores her expressive eyes while dancing and acting. Her Instagram feed is a blend of colorful photos, energetic dance videos, and candid moments. Noorin uses Instagram to engage with her followers as an influencer. She shows her love, for dancing and entertainment while also endorsing brands and products, in her reels. Her content has attracted a fan base that appreciates her skills, genuineness, and upbeat attitude. 4) Ahaana Krishna (2.9M) View this post on Instagram A post shared by Ahaana Krishna (@ahaana_krishna) Instagram Engagement Rate: 2.88% Ahaana Krishna is a fashion influencer known for her content in fashion, beauty, and lifestyle. Her content is all about her style, sharing beauty tips, offering her daily routine life showing, and influencing people to have a schedule like hers from exercises to beauty. Her Instagram features a blend of outfit-of-the-day posts, tutorials on makeup, video-based product reviews, and recordings of her usual daily undertakings. Her distinguishing feature comes from how she interacts with followers on a distinctive scale. She attracts them using interactive post descriptions, online surveys, and responding to questions inviting her followers to also contribute. Most of her followers believe in their being important enough due to how she often comments on messages left for her. It is always there. A dedicated base audience follows her because of her authenticity, whom she entertains with her gifts, vigour, and optimistic attitude. 5) Saniya Iyappan (2.8M) View this post on Instagram A post shared by Saniya Iyappan (@_saniya_iyappan_) Instagram Engagement Rate: 6.10% An Indian actress and dancer Saniya Iyappan, also known as an Instagram Influencer is also known. She

Top 25 Most Popular Indian Streamers on Youtube Indian YouTube streamers are folks who make videos and share them online. They play games, teach things, or just talk about their lives. These streamers have become popular in India because many people like watching them. It’s like having a friend you can hang out with online whenever you want. These YouTubers have millions of fans who enjoy watching them play games, solve puzzles, or just chat. They are a big part of the fun and entertainment on the internet in India. Let’s look at the most popular Indian streamers giving us content on YouTube. People like watching them play games, solve puzzles, and discuss interesting things. They have built big fan bases because they are good at what they do and make content people enjoy. These streamers show that anyone can have fun and make a living doing what they love on the internet. They are bringing a lot of excitement and entertainment to people all across India, and their popularity keeps on growing. Here is the list of the top 25 most popular Indian streamers on YouTube: Sr. No. YouTube Channel Subscribers 1 Fact Fire King 16.4M 2 Lokesh Gamer 15.7M 3 Gyan Gaming 15.6M 4 Tonde Gamer 13.8M 5 King of Cubers 13.6M 6 CarryisLive 12.1M 7 Live Insaan 11.9M 8 Assassins ARMY 11M 9 Badge 99 10.8M 10 UnGraduate Gamer 10M 11 Dynamo Gaming 9.98M 12 Black Flag Army 8.52M 13 Messy Talk 8.8M 14 GSK GURU YT 7.24M 15 Sooneeta 7.11M 16 MortaL 7M 17 kar98 Army 6.99M 18 Selfie Gamers 6.68M 19 Am Dubai Gaming 6.61M 20 YesSmartyPie 6.1M 21 Jonathan Gaming 5.9M 22 His Garage 5.44M 23 Piyush Joshi Gaming 5.34M 24 Techno Gamerz Ujjwal 3.94M 25 Kronten Gaming 2.3M 1) Fact Fire King (16.4M) Fact King Fire is a popular YouTuber known for sharing fascinating facts and information. He focuses on topics related to science and history pop culture and nature. Fact King Fire has gathered a large following for its engaging and informative content. His videos are well-researched and presented in an easy-to-understand manner, making complex subjects accessible to viewers of all ages. Fact King Fire’s channel is a go-to destination for those curious minds seeking to learn something new with each video. Also, he loves telling stories and teaching people new things. He makes videos about everything from space to why people do certain things. People worldwide love watching his videos because they’re fun and they learn something new every time. Fact King Fire works hard to make sure his videos are great, and he’s always excited to share what he knows with his audience. 2) Lokesh Gamer (15.7M) Lokesh Gamer is known for his gaming content. He creates videos where he plays various video games and shares his experiences with his audience. He started his YouTube channel in 2017 and has since gained a mass following. His content focuses on mobile gaming, including games like Free Fire and PUBG Mobile. Lokesh entertains his viewers with his gameplay skills, commentary, and tips on how to improve in the games he plays. He is admired by many for his energetic and engaging personality on camera. He shares tips and tricks with his YouTube audience. Lokesh Gamer’s rise to fame on YouTube has been remarkable, with millions of subscribers tuning in to watch his videos regularly. His dedication to producing quality gaming content has earned him a loyal fan base within the YouTube gaming community. He is highly admired by fans for his entertaining videos and passion for gaming. 3) Gyan Gaming (15.6M) Gyan Gaming is one of the top YouTubers known for creating content related to gaming. He hails from India and has gained a significant following for his entertaining and informative videos. Gyan Gaming covers a wide range of games, including popular titles like PUBG Mobile, Free Fire, and more. His videos often include gameplay footage, tips, tricks, and tutorials to help his audience improve their gaming skills. Gyan Gaming is known for its energetic and funny commentary and engaging style, which keeps viewers hooked and coming back for more. With his expertise in gaming, Gyan Gaming has established himself as a prominent figure in the YouTube gaming community. He interacts with his fans through live streams, comments, and social media, fostering a strong and supportive community around his channel. He is admired by many gamers for his passion for gaming and his ability to entertain and educate his audience through his YouTube channel. 4) Tonde Gamer (13.8M) Tonde Gamer is the most admired YouTuber known for creating gaming content on YouTube. He began his YouTube journey by sharing gameplay videos and walkthroughs of various video games. He gained attention for his entertaining commentary, skilled gameplay, and engaging personality. Over time, Tonde Gamer expanded its content to include game reviews, tips and tricks, and gaming news updates. His channel became a go-to destination for gamers seeking entertaining and informative content. His dedication to his craft and consistent uploads helped him amass a large following on YouTube. His fans appreciate his authenticity and passion for gaming, often engaging with his content through likes, comments, and shares. He is also active on other social media platforms, interacting with his fans and sharing behind-the-scenes glimpses of his gaming adventures. Tonde Gamer has established himself as a prominent figure in the gaming community, earning respect and admiration for his contributions to the world of gaming content creation. 5) King of Cubers (13.6M) King of Cubers has established himself as a leading figure in Rubik’s Cube solving. He is known for sharing videos about solving Rubik’s Cubes. He gained a large following by showcasing his impressive speed-solving techniques and teaching viewers how to solve the iconic puzzle themselves. With his engaging personality and clear instructional style, King of Cubers has become a go-to resource for cubing enthusiasts of all skill levels. His YouTube channel features a variety of content, including tutorials, tips for improving solving speed,

Top 25 Most Liked Tweets of All Time Some tweets stand out from the crowd in the vast Twitter (or now called X) universe, where thoughts are condensed into 280 characters or less, winning hearts, sparking debates, and leaving their imprint on digital history. Whether it is from the times we called it Twitter or after Elon Musk’s takeover which rebranded the app renamed it to be called X and promoted free speech, irrespective of the sentiments it conveys, the top 25 tweets are weaved together here, each one representing a unique thread in the great fabric of social media history. Rank Tweet Posted by Likes (millions) Date posted Context 1 [It is with immeasurable grief that we confirm the passing of Chadwick Boseman. Chadwick was diagnosed with stage III colon cancer in 2016, and battled with it these last 4 years as it progressed to stage IV… ] Family of Chadwick Boseman @chadwickboseman 6.7 August 28, 2020 Tweet announcing the death of American actor Chadwick Boseman. Boseman died after complications with colon cancer, which he had been diagnosed with four years prior; the diagnosis was only made public after his death. It became the most-liked tweet in the history of Twitter within 24 hours of its being posted, and was the most-liked tweet of 2020. 2 Next I’m buying Coca-Cola to put the cocaine back in Elon Musk @elonmusk 4.5 April 27, 2022 Following his $44 billion acquisition of Twitter a few days prior to the date of this tweet, Elon Musk jokingly announced that he would also purchase Coca-Cola in order to restore the cocaine; the drink’s original recipe contained coca leaf extract, from which the drug is derived. 3 “No one is born hating another person because of the colour of his skin or his background or his religion…” Barack Obama @BarackObama 3.8 August 12, 2017 This tweet was the first of three, by former U.S. president Barack Obama, quoting a passage from Nelson Mandela’s autobiography, Long Walk to Freedom, in response to the 2017 Charlottesville attack. The accompanying picture, taken in 2011 by former White House photographer Pete Souza, shows Obama visiting a day care center in Bethesda, Maryland. Four days later, Twitter publicly confirmed that it had become the most-liked tweet on the platform ever, with over 3.3 million likes at the time of announcement.The tweet surpassed previous record holder Ariana Grande’s Manchester tweet on August 15, 2017, when it reached 2.7 million likes three days after being posted. 4 yes, please do enlighten me. email me at smalldickenergy@getalife.com Greta Thunberg @GretaThunberg 3.7 December 28, 2022 Swedish environmental activist Greta Thunberg tweeted this in response to British-American internet personality Andrew Tate, who posted a tweet taunting her with the emissions of his car collection. 5 It’s a new day in America. Joe Biden @JoeBiden 3.7 January 20, 2021 President-elect Joe Biden posted this tweet on the day of his inauguration as the 46th president of the United States.According to Twitter’s year-end review, it was the most-liked tweet of 2021. 6 Kobe was a legend on the court and just getting started in what would have been just as meaningful a second act. To lose Gianna is even more heartbreaking to us as parents. Michelle and I send love and prayers to Vanessa and the entire Bryant family on an unthinkable day. Barack Obama @BarackObama 3.5 January 26, 2020 Barack Obama wrote this tweet in tribute to American basketball player Kobe Bryantafter news of his and his daughter Gianna’s deaths in a helicopter crash surfaced. According to Twitter’s year-end review, it was the second most-liked tweet of 2020. 7 Congratulations to the Astronauts that left Earth today. Good choice. Andy Milonakis @andymilonakis 3.4 May 30, 2020 American comedian Andy Milonakisposted this tweet in response to the launch of Crew Dragon Demo-2 by SpaceX on May 30, 2020, during the ongoing COVID-19 pandemic and George Floyd protests.According to Twitter’s year-end review, it was the third most-liked tweet of 2020. 8 this is what happens when you don’t recycle your pizza boxes Greta Thunberg @GretaThunberg 3.3 December 30, 2022 Following Andrew Tate’s arrest in Romania, there was a debunked rumour that the authorities arrested Tate because a video he posted taunting Thunberg included a pizza box from a Romanian pizzeria, indicating he was in the country. 9 hello literally everyone Twitter @Twitter 3.1 October 4, 2021 Twitter tweeted this on a day when Facebook, Inc.-owned social media platforms, such as Facebook, Instagram, and WhatsApp, suffered a major, worldwide outage.According to Twitter’s year-end review, it was the third most-liked tweet of 2021.After Twitter rebranded into X in July 2023, the original Tweet author changed to the new, rebranded account. 10 😙 Jungkook @BTS_twt 3.1 January 24, 2021 BTS member Jungkook posted a selfie featuring his newly dyed blond hair.The tweet surpassed 1 million likes in 58 minutes.According to Twitter’s year-end review, it was the second most-liked tweet of 2021. 11 I hope that even my worst critics remain on Twitter, because that is what free speech means Elon Musk @elonmusk 3.0 April 25, 2022 Billionaire Elon Musk posted this tweet ahead of the Twitter board unanimously accepting his buyout deal. 12 Hi Army😊 V  @BTS_twt 3.0 August 16, 2020 BTS member V posted a pair of selfies from behind-the-scenes of a photoshoot. In December 2020, Twitter revealed that his tweet was both the most-liked K-pop related tweet and the most-liked BTS tweet of the year with 3.2 million likes. 13 Never Not 💜 Jungkook @BTS_twt 3.0 May 3, 2020 Video clip of BTS member Jungkook Singing “Never Not” by American singer Lauv. The tweet accumulated 1 million likes within two hours; it was additionally the fastest in 2020 to reach 1 million views. 14 💘 @Harry_Styles 💝 J-Hope @BTS_twt 2.9 November 20, 2021 Shows video of BTS members singing along to a song during a Harry Styles concert held in Los Angeles on the same day as the tweet. 15 아미 보고 싶다 ㅜ Jungkook @BTS_twt 2.9 April

Top 51 Free Content Writing Tools That You Need To Know [2024] Content writing is more than just spurting words out, it is first researching and then writing the content in a structured form for your audience, such that the topic is easily read and reaches a wider audience. From finding high-impact keywords to writing around these keywords in a disciplined manner and attaching the necessary pictures and media, content writing is not easy. According to CopyPress, Content writers are tone chameleons, their writing style is what pushes or attracts prospective customers. But what if I told you that there are content writing tools that can make this job easier for you? Don’t believe me? This blog has the top 51 free content writing tools in 2024 that you need to know about. Read and find out. What are Content Writing Tools? Content writing tools are software that make the process of writing content easy for you. They help you draft ideas, research keywords, and create, and edit your written content, with infographics for articles, blog posts, social media posts, and more. Their features can range from just proofreading and editing content to verifying that it’s original. What these tools do is make the content creation process a little easier and improve the quality of your copy. Top 51 Free Content Writing Tools Sr. No. Name Website Link 1 Grammarly  https://app.grammarly.com/ 2 Rytr https://rytr.me/ 3 Chat GPT https://chat.openai.com/ 4 Google Docs https://www.google.com/docs/about/ 5 Hemingway Editor  https://hemingwayapp.com/ 6 Yoast SEO  https://yoast.com/wordpress/plugins/seo/ 7 BuzzSumo https://buzzsumo.com/ 8 Moz Keyword Research  https://moz.com/explorer 9 Evernote https://evernote.com/ 10 Content Harmony  https://www.contentharmony.com/ 11 FocusWriter https://gottcode.org/focuswriter/ 12 Trello https://trello.com/ 13 StackEdit https://stackedit.io/ 14 Cliché Finder https://www.clichefinder.net/ 15 CoSchedule Headline Analyzer https://coschedule.com/headline-analyzer 16 WebFX Readability Test https://www.webfx.com/tools/read-able/ 17 Buffer https://buffer.com/ 18 HubSpot https://www.hubspot.com/ 19 Lose the Very https://www.losethevery.com/ 20 Roam Research  https://roamresearch.com/ 21 Obsidian  https://obsidian.md/ 22 Substack https://substack.com/ 23 Jekyll https://jekyllrb.com/ 24 Portent’s Content Idea Generator https://www.portent.com/tools/title-maker/ 25 Write.as https://write.as/ 26 Gemini https://gemini.google.com/app 27 Copy.ai https://www.copy.ai/ 28 Use Topic https://www.usetopic.com/ 29 Answer the Public https://answerthepublic.com/ 30 Ahrefs https://ahrefs.com/ 31 Rank Math https://rankmath.com/ 32 Zotero https://www.zotero.org/ 33 Writefull https://www.writefull.com/ 34 Zen Pen https://zenpen.io/ 35 Calmly Writer https://www.calmlywriter.com/online/ 36 BibMe https://www.bibme.org/ 37 Piktochart  https://piktochart.com/ 38 Slick Write https://www.slickwrite.com/#!home 39 MindMeister https://www.mindmeister.com/ 40 Toggl https://toggl.com/ 41 Readable https://readable.com/ 42 Online-Text-Tools https://onlinetexttools.com/ 43 Coggle https://coggle.it/ 44 Infogram https://infogram.com/ 45 Duplichecker  https://www.duplichecker.com/ 46 GPT Zero https://gptzero.me/ 47 Quill Bot https://quillbot.com/ 48 Unsplash  https://unsplash.com/ 49 Canva https://www.canva.com/ 50 Isitwp Headline Analyser https://www.isitwp.com/headline-analyzer/ 51 Mila Note https://milanote.com/ 1. Grammarly Grammarly is an AI-powered writing tool that will help you improve your article quality by checking the grammar and syntax of your article, and better your writing by providing you with feedback related to the same. It is used by professionals, students, and individuals who want to improve their grammar, writing style, and tone in their writing. Features of Grammarly: a. Grammar and Spelling Check: Like the app’s name, Grammarly’s main feature is to detect and correct grammatical errors in an article. The tool helps you identify errors in punctuation, misspelt words, and incorrect sentence structure, which will help you increase the quality of your writing. b. Plagiarism Detection: Grammarly also has a plagiarism checker section that will scan and show you how original your writing is. It will help you identify the potentially plagiarised content and then you can work on making it original. 2. Rytr Rytr is a content writing tool that uses AI to help content writers write and create content. It helps you write blog posts, articles, social media posts, product descriptions, email newsletters, and more. Features of Rytr: a. Generates Content: Rytr uses natural language processing to create content based on your preferences and prompts. All you need to do is type in a keyword, and Rytr will write it for you in just minutes. b. Content Templates: Rytr also has built-in content templates to help you write for different audiences like blog post templates, social media post templates and email templates. 3. ChatGPT ChatGPT is an open AI tool that works on creating 100 per cent original and high-quality written content for you through your prompts and requests. It uses natural language processing to understand and respond to these prompts with texts and suggestions. Features of ChatGPT: a. Generate & Write Content: ChatGPT writes and generates content, on the request of your prompt. It can write blog posts, articles, marketing copies, informative articles, and even taglines according to your commands. b. Research: ChatGPT can also help you with the research for your article by providing you with the necessary information and facts till or before the year 2022. It can also offer references to support your writing. 4. Google Docs with GPT Extension Google Docs with GPT extension is a writing tool that integrates artificial intelligence with your Google Doc file. With its Help Me Write prompt feature and the GPT for Docs extension, writers can receive text suggestions while working on their documents. Features of Google Docs: Text Suggestions: The Help Me Write prompt presents users with AI text suggestions directly inside the Google Docs document. The GPT can also generate sentences based on the text suggestions and prompts. Writing Assistance: Google Docs with GPT extension provides writing assistance to the writers. It offers assistance with improving sentence structure, word choice, and clarity of the article. 5. Hemingway Editor Hemingway Editor is named after the famous writer Ernest Hemingway and is a writing tool that helps you improve the clarity and understanding of your article. It helps you create more impactful copies. Features of Hemingway Editor: a. Simplify Sentences: Hemingway Editor marks complex sentences that it finds in your article so that it is easier for you to spot them and change them. Simpler sentences are easier to read and the messages are clear. b. Color-Coded Suggestions: Hemingway Editor uses colour-coded suggestions to help you with different issues with the text, which can be complex sentences, passive voice, adverb overuse, or readability. The tool grades how impactful your article

Top 10 Popular YouTubers in India in 2023 In 2023, YouTube in India boomed a lot. Indian YouTubers are making their mark around the world. Many of them have millions of fans and views on their channels. By January 2023, India had a massive YouTube audience, with about 467 million users – the most in any country!So, we are going to talk about the top 10 Indian YouTubers from that year. People connect YouTubers which makes them famous and special in the hearts of their millions of fans. India is famous for its culture, and the top 10 YouTubers reflect that diversity. Some are from big cities, while others show the beauty of the countryside. No matter where they are from, people all over India love watching them. YouTubers aren’t just stars but also role models who make a positive difference in society. Now, we will be looking at each of these top 10 YouTubers and see what makes them special. From their funny jokes to their serious messages, they have all made a big impact on YouTube in India in 2023. So, let’s see more about these amazing creators! Table of Contents 1. CarryMinati CarryMinati, whose real name is Ajey Nagar, is one of India’s most popular YouTubers known for his witty humor and entertaining content. He is an Indian YouTuber, streamer, and rapper from Faridabad. He started his YouTube journey in 2014 and is known for his roasting videos, comedic skits, and reactions to various online topics on his channel CarryMinati. His other channel CarryisLive is dedicated to gaming and live streams. One of CarryMinati’s breakthrough moments came with his video titled “Making Money with BB ki Vines” in 2017, where he responded to another popular Indian YouTuber, BB Ki Vines. This video gained a lot of attention and made his channel even more famous. His gaming videos, vlogs, and music rap songs, ‘Trigger’ and ‘Zindagi’ were loved by his fans, and with over 40 million subscribers as of August 2023, he is the most-subscribed individual YouTuber in Asia. 2. Total Gaming Ajay, also known as Total Gaming or Ajju Bhai, is a 28-year-old gaming YouTuber from Ahmedabad. He got popular by streaming Garena Free Fire, especially after PUBG was banned in India in September 2020. At first, he mainly shared tips and tricks for playing Free Fire on PC, but now he plays lots of different games. Some of his favorite games include Call of Duty, PUBG, Free Fire, and GTA5. He is an Indian gamer famous for giving background Hindi commentary to his gaming videos. People love watching him play because he’s really good at games and makes entertaining videos. 3. Techno Gamerz Techno Gamerz Ujjwal’s friends were amazed to see him play PC games on his phone. When his friends kept asking him how to do it, he decided to make tutorial videos. That’s how he started the Techno Gamerz YouTube channel. Ujjwal’s way of telling stories and talking in Hindi connected with people, and his channel became very popular. His series on GTA V became super popular, getting millions of views. This made him stand out because not many Indian gamers were making videos like his. Ujjwal didn’t have a PC or PlayStation, so he watched a lot of gaming videos instead. He wanted to play those games on his phone. After uploading videos regularly for 2.5 years, he got a reach of 200,000 subscribers. 4. Mr. Indian Hacker Dilraj Singh Rawat was fascinated by his experiments, so he decided to show them to the world through YouTube. He noticed many people sharing their talents, so in January 2017, he started his channel called “Mr. Indian Hacker”. He gained popularity through his funky videos and has over 38.2 million subscribers on YouTube. His channel is about experiments and creating new things for people to watch on YouTube. His first video, “How to open a lock without a key,” was just the start. He runs a second channel called Mr. Indian Hacker Vlogs, where he shares personal content and behind-the-scenes moments. In 2018, Mr. Indian Hacker appeared in season 8 of India’s Got Talent. Gain Deeper Insights into Your Brands Influencer Metrics with Locobuzz Book a free demo 5. Round2hell Round2hell is a community YouTube channel maintained and run by friends Wasim Ahmad, Nazim Ahmed, and Zayn Saifi. They are all from Pakwara, Uttar Pradesh. The three of them have been friends since their college lives. In 2015, they started the YouTube channel Round2hell, to get famous. They create all kinds of videos, from comedy to science fiction. Each person on the team has a different role to handle. Now, they’re into making viral videos and showing how they make their content in a series called “Cyber Heroes”. 6. Ashish Chanchlani Vines Ashish Chanchlani is an Indian YouTuber, actor, writer, and digital influencer known for his comedy channel on YouTube named Ashish Chanchlani Vines. With over 30 million subscribers and 4.69 billion views on his channel, Chanchlani has made a huge digital footprint. Notably, he received recognition for his work, winning the Bollywood Life Social Media Award for Most Popular Comedian in 2022 and 2023. He launched his YouTube channel, “Ashish Chanchlani Vines,” in 2014. He became one of India’s fastest-growing YouTubers, reaching 10 million subscribers. He is famous for his comedy videos on YouTube. He’s known for his humorous sketches, parodies, and funny situations that he portrays in his videos. Ashish has a large following on YouTube and other social media platforms due to his entertaining content and comedic talent. 7. Sandeep Maheshwari “If you have more than you need, simply share it with those who need it the most.” – Sandeep Maheshwari. Sandeep Maheshwari is an Indian motivational speaker, writer, YouTuber, photographer, and entrepreneur. He is best known as a motivational speaker conducting life-changing seminars and sessions. In February 2012, he started holding sessions with his visitors in his small institution, recorded them with cheaper cameras, and posted them on YouTube. By

List Of Top 27 Sports Influencers In India Some personalities stand out among the numerous in the Indian sports landscape as examples of talent, resilience, and unshakable will to achieve greatness. Each athlete, from Sunil Chhetri’s superb performance in football to PV Sindhu’s badminton and Virat Kohli’s cricket, has left their stamp on sporting history by reflecting not just their personal pride and passion, but also that of their nation. From Rohit Sharma and MS Dhoni, who have led the Indian cricket team to great heights with their leadership skills, and the proficiency of badminton stars like Saina Nehwal and Mithali Raj, we have covered it all in this blog. The football pitch to the wrestling mat, the cricket pitch to the badminton court, these men and women have left an indelible mark on Indian sports, inspiring millions, not just in India, but across the globe, with their talent, dedication, and passion. We developed a list of 27 athletes who have managed to win our hearts with their sportsmanship, discipline and light-hearted nature. Sports Influencers in India Virat Kohli @virat.kohli 268M Ajinkya Rahane  @ajinkyarahane 5.2M MS Dhoni @mahi7781 47.7M Ravinder Jadeja @royalnavghan 8.9M Rohit Sharma @rohitsharma45 38.2M Bhuvneshwar Kumar @imbhuvi 4.3M Hardik Pandya @hardikpandya93 29.6M Gautam Gambhir  @gautamgambhir55 9.1M Suresh Raina @sureshraina3 27.1M PV Sindhu  @pvsindhu1 3.7M Yuvraj Singh @yuvisofficial 19.6M Saina Nehwal @nehwalsaina 2.1M KL Rahul @klrahul 19.9M Sunil Chhetri @chetri_sunil11 7.5M Shikhar Dhawan @shikhardofficial 18.1M Mithali Raj @mithaliraj 1.8M Sania Mirza @mirzasaniar 13.1M Zaheer Khan @zaheer_khan34 1.6M Yuzvendra Chahal @yuzi_chahal23 9.6M Washington Sundar @washisundar555 1.7M Virender Sehwag @virendersehwag 8.2M Geeta Phogat @geetaphogat 937K Rishab Pant @rishabpant 11M Neeraj Chopra @neeraj____chopra 8.8M Shreyas Iyer @shreyasiyer96 10.7M Tanvi Shah @tanvishah91 255K Smriti Mandhana @smriti_mandhana 11.2M       1. Virat Kohli Virat Kohli, a Delhi native, rose from a young ambitious cricketer to the captain of the Indian cricket team and to King Kohli. Kohli, known for his aggressive batting style, swoonworthy leadership skills and unflinching determination has left a mark on Indian cricket, also breaking several records previously held by the likes of Sachin Tendulkar. His ability to play well, even under pressure, has earned the respect and admiration of all cricket fanatics. His influence extends beyond being a cricket player and into discipline in life in general. 2. Mahendra Singh Dhoni Mahendra Singh Dhoni, also referred to as “Captain Cool,” is a highly respected figure in Indian cricket. A Ranchi native, Dhoni has shown exceptional cricketing ability and unrivalled leadership abilities throughout his career. Recognised for his calm demeanour and astute decisions on the pitch, he has guided the Indian cricket team to several victories, including the 2013 ICC Champions Trophy, the 2011 ICC Cricket World Cup, and the 2007 ICC World Twenty20. Cricket fans all across the world admire him for his ability to remain calm under pressure and deliver game-winning performances when it counts the most. 3. Rohit Sharma Rohit Sharma is well-known for his beautiful stroke play and abundant run-scoring ability. He has torn the ceiling apart and acheived numerous records in cricket history. Sharma’s passion and drive to achieve are motivated by his strong connection to Mumbai’s cricketing tradition and his roots in the city of dreams, where he was born and raised. Appreciated for his captaincy and leadership skills, Sharma is an important member of the Indian cricket team, and his contributions have led the Indian cricket team to historic successes, including consecutive 11 wins in the ICC Cricket World Cup. 4. Hardik Pandya Hardik Pandya is well-known in cricket for his blazing all-rounder skills His rise from a humble background to that of an internationally appreciated sportsman is an example to young cricketers across the country. Pandya’s impeccable batting and fast bowling have made him a vital member of the Indian cricket team in all competition formats. Fans have grown to love him for his wild style and ability to turn games around, and they eagerly await his electrifying on-field performances. His charisma and charm connect with fans and cement his position as a cherished sports figure. 5. Suresh Raina Suresh Raina represents Mumbai’s rich sports tradition. Raina has left an indelible mark on Indian cricket history, known for his aggressive batsmanship and exceptional fielding abilities. Raina’s rise to the top of the game, which began in Mumbai, a city known for its love of cricket, exemplifies persistence and determination. As a key part of the Indian cricket team, he has played a critical role in achieving victories that are remembered both nationally and globally. Both fans and colleagues have lauded Raina for his versatility as a batter and ability to perform well under pressure. Raina’s modesty and passion for the game is inspiring. 6. Yuvraj Singh Yuvraj Singh, also known as “Yuvi” is an enduring symbol of cricketing prowess and determination in India. Yuvraj’s journey has been nothing short of legendary, beginning in the heart of the country’s cricketing passion. He has captivated cricket fans all around the world with his daring batting style and dynamic all-round abilities. He has been an active part of India’s wins in international championships, most notably the 2011 ICC World Cup. In addition to his on-field accomplishments, his courageous battle with cancer has been a beacon of light for cancer survivors across the globe. 7. KL Rahul KL Rahul, coming from the city of Bangalore, has along with his exceptional abilities on the field, humoured fans with his antics. For instance his acting skills were quite a ball during the semi finals of the 2023 ICC World Cup. His advertisement with Suniel Shetty, his father-in-law for IPL 2024 was also cherished by fans as a light moment before the tense on-field play begins. 8. Shikhar Dhawan Shikhar Dhawan is a powerhouse that represents the capital city of Delhi. Cricket fans all over the world admire Dhawan, who is known for his aggressive batting style and contagious energy on the pitch. Delhi has a strong cricket tradition, and Dhawan’s journey to international fame demonstrates his

Top 20 Best AI tools for social media marketing in 2025 Do you ever feel like it’s tough to keep up with posting on social media, replying to comments, and staying in the loop with trends? If you answered yes, AI tools for social media marketing could be your solution. AI tools can help you by doing the repetitive tasks for you, so you can concentrate on the important stuff. They can also inspire you with fresh content ideas and come up with catchy captions to keep your audience interested. They help with creating content, posting it at the right times, understanding your audience, and seeing how they feel about your brand. So, AI tools are helpful assistants that make social media marketing simpler and help businesses reach more people. Here are some AI tools for social media marketing that you can use in 2025: Sr. no. Name of Tools   Locobuzz 2. Jasper 3. Tailwind 4. Surfer SEO 5. Copy.ai 6. Snazzy AI 7. Persado 8. ChatGPT 9. Semrush 10. Skai 11. Anthropic 12. Brandwatch 13. Albert 14. Sprinklr 15. Crayon 16. Amplify.ai 17. Textio 18. Clarabridge 19. DeepCrawl 20. Hiveword 1) Locobuzz Locobuzz is one of the tools for social media marketing. It helps businesses manage their social media activities better. It uses smart technology to analyze a lot of social media data quickly. This helps businesses understand what customers think, like, and want. With this information, they can make smarter choices about how to market their products or services. Locobuzz offers a bunch of helpful features. It lets businesses keep an eye on what people are saying about their brand currently. It also helps them understand if people are feeling positive or negative about their brand. Plus, it lets them see what their competitors are up to. By putting all this information in one place, Locobuzz saves businesses time and helps them be more effective on social media. It also helps in automating tasks. This means it can schedule posts, decide which messages to respond to first, and even help out during a crisis. This makes life easier for social media teams and ensures customers get quick replies, which is important for keeping them happy. Locobuzz also gives businesses useful reports and analytics. This helps them see how well their social media campaigns are doing. They can track things like how many people are engaging with their posts and if their marketing efforts are paying off. This way, businesses can always fine-tune their strategies to get better results. With Locobuzz, businesses can build their brand, keep customers happy, and grow their business on social media. 2) Jasper Jasper is considered one of the best AI tools for social media marketing due to its ability to streamline and enhance various aspects of social media management. One key advantage of Jasper is its advanced analytics capabilities. It can look at lots of social media info, like what people are interested in, who’s looking at it, and what’s trending. This helps marketers understand their audience more and make content and plans that fit them better. Jasper also gives suggestions based on what it learns from all the info it looks at. These suggestions can help you know what kind of content to post and when to post it. It can even tell you which posts work best with different groups of people. Jasper’s features like analyzing feelings about a brand and making detailed reports make it a top tool for social media marketing. By using Jasper, marketers can improve their strategies, get more engagement, and grow their business. 3) Tailwind Tailwind is a great tool for social media marketing as it helps you plan and schedule your posts. Instead of posting every day, you can set up your content in advance, saving time and keeping your social media presence consistent. It also figures out the best times to post based on when your audience is most active, boosting your chances of getting likes and shares. Tailwind offers helpful insights into your social media performance, like engagement and follower growth. Its design tools make it easy to create attractive graphics for your posts without needing graphic design skills. Plus, you can connect with other marketers in the Tailwind community, gaining valuable tips and inspiration for your marketing strategies. Also, it simplifies social media marketing by organizing your posts, optimizing posting times, providing useful analytics, aiding in content creation, and fostering a supportive community. 4) Surfer SEO Surfer SEO benefits social media marketing efforts by helping users create content that ranks well on search engines, thus driving traffic to their website which can then be shared on social media channels. This means users can create website content that’s more likely to be discovered through search engines, potentially leading to increased visibility and engagement when shared on social media platforms. It can optimize website content for search engines and can indirectly increase social media marketing efforts. By creating high-quality, optimized content that ranks well on search engines, marketers can increase the chances of their content being shared on social media platforms, bringing more engagement and expanding their online presence. 5) Copy.ai Copy.ai is a leading AI tool for social media marketing because it helps marketers create great content quickly. It’s super handy because it generates catchy posts, ads, and captions in no time, saving loads of effort. Plus, it works for all sorts of social media platforms, like Twitter, Facebook, and Instagram. With Copy.ai, marketers can keep their messaging consistent while adapting to each platform’s style. Another cool thing about Copy.ai is its creativity boost. It suggests fresh ideas and different ways to say things, making posts stand out. Plus, it makes testing easy. Marketers can try out different versions of their content to see what works best for their audience. Even better, Copy.ai is easy to use, so anyone can use it without needing special skills. Copy.ai is awesome for social media marketing because it saves time, sparks creativity, and helps

Top 16 Moto Vloggers In India (2025) Take a spectacular journey into the bright and vibrant world of Indian moto vlogging, where the top 16 producers of 2025 await to impress you. Each motovlogger in this captivating realm provides their own unique perspective and a rainbow of experiences, ranging from heart-pounding rides to breathtaking landscapes and deep insights into the complicated fabric of biker society. The vast range of abilities that these creators exhibit, from Mumbiker Nikhil’s personal charm to Rider Girl Vishakha’s talent in storytelling, is what continually reshapes the Indian moto vlogging environment. Enjoy the excellent content generated by these well-known artists who roam across the long and enthusiastic Indian homelands, blending leisure and education in their social media channels. Each vlogger has a unique style that will undoubtedly capture the hearts of millions of fans from all around the world. Mumbiker Nikhil’s picture of the product as well as long-haul enthusiasm, MSK Vlogs’ artistic editing and creative urban environment, and Zohair Ahmed’s speedy attitude and rustling cityscape exploration. These motovloggers exemplify the qualities of discovery, excitement, and camaraderie in all sorts of environments, from busy city continents to the tranquil background of impressive spheres. They are not only producers but also authors of stories that attract people all over the world despite national and racial differences. List of top moto vloggers in India Sr No Name Subscribers Year 1 Mumbiker Nikhil 4.04M subscribers 2013 2 MSK Vlogs 1.75M subscribers 2014 3 Zohair Ahmed 301K subscribers 2009 4 Rachamalla 188K subscribers 2011 5 Bigbang Biker 139K subscribers 2015 6 Ride With Rahul 127K subscribers 2008 7 Dino’s Vault 847K subscribers 2010 8 GoPro Man 176K subscribers 2009 9 BuFFMotO 24.6K subscribers 2014 10 Oggy F 183K subscribers 2011 11 Everyday India 60.1K subscribers 2014 12 The Heartbroken Biker 51.4K subscribers 2012 17 Arati’s Life 78.9K subscribers 2016 14 Retro 93 4.02K subscribers 2015 15 Delhi Downshift and Speedy 95 4.37K subscribers 2015 16 Rider Girl Vishakha 1.09M subscribers 2017 1. Mumbiker Nikhil The Indian famous celeb of the monitoring segment directly or indirectly uploads a plethora of material, from product evaluations to long-distance trips. Mumbiker Nikhil’s videos are often engaging from the outset due to the mesmerizing images and extremely visually enhanced editing. Considering regular publishing and excellent effort on production, some favourable responses have been stated because the relationship to watch ratio is relatively high. The celebrity ensures that whenever he posts a YouTube clip, it is intriguing and attractive by creating new situations. Whether he is checking brand new places or testing the most recent motorbike gear, his wonderful character and humour are always present encouraging his followers to stay tuned for the next session. He interacts with his platitudes at the conclusion of his vos in a style that leaves lovers delighted for his future adventures. 2. MSK Vlogs MSK Vlogs is a channel owned by Mohammed Salim Khan who uses it to show everyday life and travelling around cities but not only that; they also edit these videos like pieces of art which puts them in a category different from any other similar content creators. They frequently upload new things which keeps their viewers engaged with what they are offering. It has all types of stuff like short films or city videos or anything really that will keep it fresh for its fans every time they click on a new video. Every single one is unique in its own way and still manages to be fun while being informative at times about various things happening within those few minutes. Khan’s funny side is also occasionally shown through some jokes here and there so as to make his vlogs enjoyable even more than they already are. He often ends them with something leaving people wanting more from him next time around since most people watch these till the very end anyway because why wouldn’t you? 3. Zohair Ahmed Zohair Ahmed is a well-known actor in motorcycle movies. Many people watch his videos. They are entertaining. In his videos, he can be seen riding his motorcycle around the city. He also tests motorbikes in his videos. Ahmed frequently updates his video content.Viewers adore his films. They enjoy his editing style. Many people watch and like Ahmed’s videos. Additionally, Zohair creates entertaining content about motorcycles. He performs humorous acts in his videos to elicit laughter from viewers. Watching a film by Zohair is a lot of fun. People like to watch them because they are funny. The way that Zohair ends his films makes the audience want to see more of his adventures. 4. Rachamalla Vikas Ramamalla is a well-known name­ for sharing fun and easy projects, safety vide­os, and cool racing clips. His videos are big hits because­ they have lots of action and excite­ment. Vikas makes differe­nt kinds of videos about many topics. Each video has great insights and fun stuff to e­njoy. Vikas’ content teaches things, but he­ uses his love for motorcycles and racing to ge­t people intere­sted. At the end of his vide­os, Vikas gives safety tips to educate­ and inspire people to be­ safe on the roads. 5. Bigbang Biker A group dedicated to raising awareness of road safety and traffic laws, Big Bang Biker places a high priority on advocating for safe riding and viewers respond well to its educational editorial style emphasizing the need for road safety and encouraging participation. Bigbang Biker always produces interesting content for viewers that is often new and focuses on improving vehicle safety skills. While his humor may be covered in serious headlines, his dedication to promoting safe riding inspires his audience. At the end of his film, he demands good riding habits and encourages viewers to put road safety first. 6. Ride with Rahul. Rahul Mazumder, better known as Ride With Rahul, is well-known for his testing of riding equipment and the reviews he provides for them. Operating from kolkata, he also reviews motorcycles and cameras. He focuses on offering his audience

Top 20 Fastest Growing YouTube Channels In India YouTube has evolved into a hub for talented content creators who captivate viewers with their original works in the field of digital entertainment. Indian YouTubers stand out among them because of their broad reach and creativity. India has the highest YouTube population, therefore there is a lot of possibilities for reaching out to audiences. As a result, Indian producers are in high demand for influencer marketing campaigns. Indian YouTubers cater to a broader audience by addressing a variety of topics, including fashion and comedy. In this compilation, we’ll look at some of the most well-known Indian YouTube influencers, highlighting their amazing adventures and contributions to the digital world. Now, let’s investigate and discover who are the trailblazers transforming Indian YouTube! Table of Contents Fastest growing youtube channels in india 1. CarryMinati CarryMinati, aka Ajey Nagar, is the most popular YouTuber in India. He is an Indian comedian, gamer, rapper, and social media influencer with an impressive 36.8 million followers. Carry, known for his comedy skits, reaction videos, and roasting videos, is India’s first individual to attain 30 million followers. 2. Total Gaming If you’re a gamer looking for thrilling gameplay videos with Hindi commentary, Total Gaming is the place to go. The channel’s creator, Ajay, is an Indian gamer who enjoys playing a variety of mobile and PC games. Ajay’s gameplay videos, which include GTA 5, PUBG, Call of Duty Mobile, and Free Fire, will keep you entertained. Throughout the tour, he offers gaming advise and recommendations for games such as God of War, Horizon Zero and Minecraft. 3. Mr. Indian Hacker Watch Mr. Indian Hacker’s films to learn about interesting and useful topics. His channel is jam-packed with science experiments geared towards the curious mind. Mr. Indian Hacker’s fan group, known as the “Titanium Army,” asserts that “titanium is in their blood.” Mr. Indian Hacker often undertakes risky experiments, but he ensures they are done safely. His most popular video features him riding a motorbike with water, and his instructions to building an actual remote-controlled car has received over 35 million views. 4. Amit Bhadana Amit Bhadana, a renowned Hindi-language YouTuber, is known for his funny sketches and short films. His videos are amusing and relatable because they centre on people’s relationships and daily lives. Amit’s self-written and self-starred videos highlight his creative ability. Amit Bhadana’s channel is the best place to go for a good laugh because it offers funny parodies and sketches that will make you smile. 5. Technical Guruji Technical Guruji is the channel for you if you’re a tech enthusiast who finds it difficult to understand complex technical terms. Guruji, the show’s host, simplifies technical jargon so that viewers may make informed decisions about the latest products on the market. Technical Guruji evaluates a wide variety of gadgets, including smartwatches, cameras, smartphones, and more. He keeps you up to date on the latest technical breakthroughs and helps you make informed judgements regarding the next product you buy by clearly detailing the merits and cons of each one. 6. Aayu and Pihu Show The Aayu and Pihu Show is a delightful Indian family comedy channel that will make you laugh and be inspired. This channel delights viewers of all ages with its engaging activities, healthy family living advice, and entertaining content. 7. Rohit Khatri Fitness Take it from Rohit Khatri, a sports science nutritionist and fitness instructor. Rohit’s training regimens, gourmet vlogs, and nutrition and fitness advice inspire his audience to reach their ideal bodies and live healthier lifestyles. 8. Sambhavna Seth Sambhavna Seth, an Indian dancer, actor, and model, shares her daily vlogs, which provide an inside insight into her life. Sambhavna, together with her husband Avinash Dwivendi, gives viewers an intimate look into her multi-talented world by sharing moments from her life, such as family holidays and everyday activities. 9. Rinkal Parekh Rinkal Parekh, also known as Rinkal Soni, is an exceptional beauty and cosmetics artist. In addition to cosmetic teachings, Rinkal writes insightful articles about skincare, style, DIY projects, and lifestyle, offering comprehensive tips for improving your beauty routine. 10. Dushyant Kukreja Dushyant Kukreja, commonly known as Dush, is a 24-year-old content creator from Hisar, Haryana. He is well-known for his provocative writing, and he excels at providing funny commentary on the popular television show “Taarak Mehta Ka Ooltah Chashmah” (TMKOC). Dushyant has collaborated with a number of well-known organisations, including Nikon, Amazon, Flipkart, and Myntra, due to his magnetic personality. His films, which are founded in Haryana’s humour and rich culture, provide moviegoers with a unique and engaging perspective on life in his birthplace. 11. Dhruv Rathee Dhruv Rathee, a YouTube sensation, simplifies complex concepts. Dhruv’s channel serves as a knowledge resource for those interested in learning more about topics outside of the classroom, such as politics, social issues, and finance. Gain Deeper Insights into Your Brands Influencer Metrics with Locobuzz Book a free demo 12. Melvin Louis Melvin Louis is an Indian dancer and choreographer who has a unique method. Learn how to move and groove alongside him. Melvin posts dancing tutorials, YouTube videos, vacation vlogs, and collaborations with other celebrities in addition to his own choreographies. 13. Nisha Madhulika Learn about vegetarian cuisine with the help of Nisha Madhulika, who offers her passion for cooking through Hindi tutorials. Nisha’s recipes, which range from spinach gravy to veggieballs, are likely to please the palate and foster family harmony. 14. Kabita’s Kitchen Kabita Singh’s channel provides a safe haven for time-pressed mothers looking for delicious yet simple dishes made using readily available materials. Kabita, with a concentration on Indian food, caters to foodies who like creating excellent meals at home with a wide range of dishes, including one-pot dinners and adaptable versions. 15. Tanya Khanijow Tanya Khanijow, an Indian content developer and solo travel enthusiast, embarked on a journey that many people only dream about: she abandoned her corporate job to travel the world. Her YouTube channel documents her fascinating travel experiences, including

Top 25 E-commerce Trends for 2024 Online retail and e-commerce are expanding at a phenomenal rate. Experts forecast that the global industry will be worth more than $7.3 trillion by 2025, largely due to the rapid changes in consumer behaviour in recent years. Even though e-commerce chances have been expanding gradually, the pandemic made it imperative for all generations to investigate the advantages of internet buying. E-commerce made up about 18.1% of total sales in 2021, and the percentage is still rising. We’ll look at the top 25 e-commerce trends in this blog that will alter the game in the coming year. These new developments—which range from the emergence of personalised shopping experiences and the smooth integration of virtual and augmented reality to the growing significance of sustainability and the growth of voice commerce—will significantly alter how customers interact with brands and make decisions about what to buy. Whether you’re an established online retailer or a budding entrepreneur, understanding these key trends will be crucial to your success in the rapidly evolving e-commerce market. Get ready to dive into the future of online shopping and unlock the strategies that will propel your business forward in the years to come. Here is the list of 25 E-commerce trends Table of Contents 1. AR Integration Augmented reality will become increasingly integrated into the online shopping journey, allowing consumers to virtually “try on” products and visualise them in a simulation of surroundings, making it easier for us to click that purchase button. AR will become a necessity in some time as it makes it easier for customers to decide and they don’t have to work too much to find their exact sizes or how the product will look in real life. It eliminates the factor of trying products and takes a huge hit on offline shopping. 2. Hyper-Personalization Have you ever noticed that whenever you talk about something you’re thinking of buying your phone or social media suggests the same thing the next minute? Yeah welcome to the future of e-commerce, advanced data analytics and Artificial intelligence have revolutionised how companies and brands can deliver tailor-made shopping experiences for each customer. The days of one-size-fits-all are quickly coming to an end. E-commerce businesses are using AI algorithms to get deeper insights into consumer behaviour, preferences, history and sometimes even their emotional standing and intent, to target each consumer personally according to their persona. 3. Voice Commerce Acceleration Voice assistants are already changing how we search for and purchase products, and this trend will only accelerate. We can expect voice-enabled shopping to become mainstream. Voice assistants are now present in every kind of device that we use, this is gonna change how we search for products and e-commerce companies should be aware and on their toes for this kind of change coming in the industry and they must optimise their websites and apps accordingly. 4. Upselling and Cross-Selling Using AI Artificial intelligence and machine learning are growing in the capacity to keep an eye on the user’s search and purchasing behaviour which in turn helps in suggesting products better according to every unique user’s need. There are many ERP and CRM software that help companies learn about their consumers and target them one-on-one according to their personas and history. In case you need software for your business to do the hard work for you and provide you with every minute detail about each customer of yours, to know where you have been mentioned on the internet, to make your branding better and satisfy your customers, Locobuzz CX platform takes care of all your business and branding needs. Locobuzz uses big data, AI and ML to provide you with the best results for your business to grow. 5. Increased Payment Options In a recent survey by Forbes, 2/3rds of the people said they used all kinds of payment methods like Apple Pay, Google Pay, PayPal or Venmo as much as the traditional kinds of payment. While 53% of the audience said that they prefer payment in the form of ACH payment, wire transfer or Cryptocurrency. Offering more payment alternatives than your competitor provides you with a small advantage over them, and some clients could choose to buy from you since it makes more financial sense for them. Some offline stores have started keeping more contactless payment options for their customers so that they don’t have to go through the hassle, they can just ‘tap and pay’ using their phones or cards. Many companies have started offering different types of payment plans, which means that the customer can pay for the product according to their preferences without any extra charges. If they want to make the purchase official or want to pay the whole amount it is a very quick and easy process. 6. Social Commerce In the world of social media, influencers and information, social commerce is becoming a norm for the industry. Now, every brand wants to associate with an influencer and showcase their products on social media with different types of media to help them reach popularity and create brand awareness. This has led to brands making it easier for customers to directly buy products from their social media platforms. Social media platforms like Instagram, Facebook and WhatsApp have their features of marketplaces or shopping tools for their users to make a purchase directly from their application. This unifies the promotion and the purchase step in one platform which is a hassle-free process for customers and they can buy what they see in an instant. 7. Greater Emphasis on Sustainability People have started realising the benefits of sustainable products and not harming the environment with their choices. Awareness around sustainability has only been growing among the youth and Gen-Z audiences, this will create a huge demand in every industry and urge them to produce more sustainable products to fill the gap in the market. Not just the regular customers but also the government is trying to make a major shift towards promoting

Top 30 Influencers In Delhi In 2025 With the growing number of social media users, Influencers are getting more and more popular in cities like Delhi. Influencers do not just post pretty pictures or make a reel and call it a day. Being an influencer is much more than that. Influencers shape the trends on social media platforms, recommend places and things, and most importantly, build relationships with their audience. And that’s where the term influencer marketing has come from. Influencer Marketing is marketing or promotion of your brand or product with the help of an influencer. According to a survey, 69% of consumers trust an influencer’s recommendations. So, who are the top 30 influencers in Delhi? Let’s learn! Influencers In Delhi Sr. No Name Username Followers  Genre 1 Kusha Kapila @kushakapila 3.6m Lifestyle  2 Vishnu Kaushal @thevishnukaushal 2.2m Comedy 3 Kritika Khurana @thatbohogirl 1.8m Beauty & Travel 4 WhatsHappening365 @whatshappening365 599k Reviews  5 Roshni Bhatia @thechiquefactor 539k Fashion 6 Niki Mehra Madan @nikimehra 537k Fashion 7 Govind Kaushal @govinuts 444k Comedy 8 Deeksha Mishra @deekshamishraofficial 401k Fashion & Lifestyle  9 Fiza Rehmat  @fiza_rehmat 331k Fashion 10 Rohit Maher @_musclemaniac__ 306k Fitness  11 Riya Dixit @riyaadixit 288k Fashion 12 Soundarya Thakur @soundaryathakur 271k Fashion & Lifestyle  13 Bhavdeep Kaur @bhavdeep_kaur 242k Fashion & beauty 14 Diksha Rawat  @diksharawat22 253k Lifestyle & beauty 15 Ritika Pathak @ritikacpathak 223k Beauty  16 Jaspreet Kaur @hautemissy 151k Fashion 17 Sweety Neeraj Yadav @flying_mom_23 126k Parenting 18 @kashyap_deepshikha @kashyap_deepshikha 115k Fashion & Travel 19 Ujjwal Dua @ujjwal_dua 112k Fashion 20 Annushri Pandey @annushripandey 107k Make-up 21 Gurleen Bedi @whaaatislife 99.9k Lifestyle & Food 22 Nikita Wadhawan @nikitawadhawan014 88.5k Lifestyle  23 Daksh Tripathi  @dakshh_tripathi 81.4k Fashion & Fitness 24 Harleen Kaur Kohli @harleenkohliofficial 81.4k Fashion 25 Manmeet Singh @foodzaggy 65.4k Food 26 Manvinder Kaur @food_nd_nature 54.7k Food 27 Foodie_says @foodiee_says  51.6k Food 28 Vaishali Srivastava @srivastavajii 48.9k Fashion  29 Chetan Pal @delhitravelblogger 48.7k Travel 30 Gunika @tryology_with_gunika  41.9k Lifestyle  1. Kusha Kapila (@kushakapila) View this post on Instagram A post shared by Kusha Kapila (@kushakapila) Kusha Kapila is an Instagram influencer with 3.6 million followers where she posts lifestyle, beauty, and humor reels and Instagram content. Based in Delhi, she often updates her Instagram followers with her gym pictures, posts relatable and funny reels with her friends, likes IPL, and binge-watches the latest and best series and movies on the streaming platforms. Being a big fan of the movie Damsel, Kusha also got a chance to talk with Millie Bobby Brown, the lead actress in the film, who is known for her famous role as Eleven in the Stranger thing series, where she talked Millie about her movie and taught her about Moye Moye which is an Indian social media slang, which was trendy a while back. She also posts her outfit pictures and reels for her followers to see and inspire, and sometimes journals about her life on her Instagram stories. 2. Vishnu Kaushal (@thevishnukaushal) View this post on Instagram A post shared by Vishnu Kaushal (@thevishnukaushal) Vishnu Kaushal is a content creator and an influencer on Instagram with 2.2 million followers. He was born in Chandigarh but currently lives in Delhi and on his Instagram, he posts funny and relatable reels and content. He often also collaborates with his brother Govind on his reels, and they make an awesome duo that is well-loved by their audience. He is famous for his short and interesting comedic reels and also for his role as Gulab in the movie Dunki. He shared the pictures and videos from the moments on set, and how they filmed the movie. His recent video was him acting as Desi Voldemort, and how he would compare against the real Voldemort from Harry Potter. He also recently made his acting debut in Rajkumar Hirani’s film Dunki with Shah Rukh Khan, the OG of Bollywood. 3. Kritika Khurana (@thatbohogirl) View this post on Instagram A post shared by Kritika Khurana (@thatbohogirl) Kritika Khurana is a beauty and lifestyle influencer on Instagram who has 1.8 million followers. She has been featured in the Times 40 under 40 lists and hosts a podcast named What’s up sister? where she hosts a podcast show with her sister, talking about everything to anything. She has also appeared on billboards and in newspapers like the Hindustan Times as a model for an apparel brand advertisement. On her Instagram account, she often posts beauty and skin care reels, where she suggests makeup and beauty products to her followers, and posts Get Ready with Me reels. She also has a YouTube channel with 844k subscribers, where she often vlogs her travel videos to places like France, and Goa. Her recent reel is a Get to Know Me video with her fans, where she tells them about her so they to get to know her. 4. What’s Happening 365 (@whatshappening365) View this post on Instagram A post shared by Roshni Bhatia (@thechiquefactor) Roshni Bhatia is a fashion and beauty influencer on Instagram with 539k followers. Like her username, she believes in all things Chic, and so does her Instagram content with her beauty reels and pictures. She makes Instagram content about her outfits, makeup, travel reels, and photo dumps where she creates content that her audience will like. One of her reels is her playing with colors, in a bold manner, and she looks like she is having fun. Her latest Instagram post is her flaunting her yellow flare dress with its mellow jewelry and sandals, and captions it with, “Here’s a slash of dopamine for the weekend” Her chic-themed videos, reels, and pictures are what make Roshni’s page hers, and her 539k followers love her for it. 5. Roshni Bhatia (@thechiquefactor) View this post on Instagram A post shared by Roshni Bhatia (@thechiquefactor) Roshni Bhatia is a fashion and beauty influencer on Instagram with 539k followers. Like her username, she believes in all things Chic, and so does her Instagram content with her beauty reels and pictures. She makes Instagram

How To Find Trending Hashtags On Instagram In 2025 Keeping up with trends on social media in 2025 can feel like catching a wave. Hashtags were first used in 2017 on Twitter. Since then, we have yet to look back on getting the best out of hashtags on social media. You can find trending hashtags through manual work or by leveraging technological advancements, finding the right, trending and relevant hashtags can be like finding a needle in a haystack. Do you feel you’re not getting enough reach on your content on Instagram? Do you feel like it’s not reaching the right people? Maybe you’re not using the right or trending hashtags for your content on social media. Hashtags can reach wider audiences, target your niche and enhance discoverability. You can leverage trending hashtags to become a part of a popular conversation or a brand in the community. So, grab your metaphorical surfboard, and let’s ride the wave of trending hashtags together. By the end of our journey, you’ll be equipped with the tools and know-how to ride high on the currents of Instagram’s ever-changing trends. Let’s dive in and explore this exciting digital world! How to find trending hashtags on instagram 1. Instagram Explore Page Instagram’s Explore page is the easiest way to find trending hashtags on Instagram. The magnifying glass at the bottom of the app can help you reach the Explore page by clicking on it. A user’s reaction, followers, and accounts they follow can all be used to generate posts that appear on the Explore page. This website contains content that marketers can explore to uncover topics that interest them. Finding popular hashtags on Instagram may also be done with great success using the Explore page, but it takes a lot of human labour. To find the hashtags used by the well-known accounts, you’ll need to read the descriptions of the posts as you browse through this page. Click on the magnifying glass at the bottom of the screen to open the Explore page. Go to the search bar at the top of the screen and type a keyword related to your niche or area of interest. Search the keyword and a for you page will appear with posts containing trending hashtags related to the keyword you searched. Once you have found the relevant hashtag, keep opening the posts to discover other relatable hashtags that can be found written in the full caption. 2. Instagram Search Bar Another excellent resource for discovering popular hashtags on Instagram is the search feature on the Instagram app. Instagram shows you the post volume when you search for a certain hashtag, which lets you know how often it has been used. This is a useful method for discovering trending hashtags in your niche because post volume indicates whether a hashtag is popular or not. Tapping and holding the magnifying glass icon that appears at the bottom of the page will redirect you to the search bar in the Instagram application Search the keyword/phrase related to your niche. While you are typing in the search bar you can see that Instagram completes the phrase by giving suggestions or guessing what you are looking for. Click on the “tags” tab on the screen and click on the hashtag you want by analysing the number of times it has been used. 3. Social Listening Social listening or social media listening is the process of analysing online conversations about your brand and your industry to find out more about your customers, know what they are talking about and get involved in the conversations to give them the output they desire from our business. It includes monitoring social media for instances where your brand is mentioned or offered feedback. This can constitute you following trending hashtags to know what’s going on in social media about your brand and social listening tools like Locobuzz can help you keep in touch with your customers. Considering that 81% of marketers claim AI has a good impact on their work, social listening is important to understand to make wise business decisions. Searching Instagram for popular hashtags is one of the finest methods to use these tools. Locobuzz provides comprehensive social media listening and monitoring capabilities to help you achieve your social media goals and improve your brand’s presence. Explore the all-in-one social media platform. Enhance your brand’s social media listening, monitoring, and engagement now! Book a free demo 4. Follow Relevant Influencers As many options as you have for trending hashtags, it’s the same for influencers. There are tons of influencers in the market right now and the numbers are only growing. This allows you as a brand to look for influencers relevant to your industry or niche and have a good amount of followers and credibility in the market that they can leverage. Many influencers have good tactics to grow followers on Instagram and you can follow their tips. You can check the hashtags they use from their Instagram handle and then implement them with your content. 5. Follow Relevant Hashtags As you search for hashtags on Instagram, there will be a ton of options that serve your category or niche. Start following them, Instagram allows you to follow certain hashtags and keywords to keep up with the content that follows containing such hashtags and keywords. It’s the same as following a person or a page on Instagram. When you follow such hashtags it shows you content that contains the following keywords, this can help you find other relevant hashtags that people are using to reach the same kind of audience through their content. It provides you with a variety of options to choose from. Check if they are trending, if people are talking about it and if it brings them interactions on their posts. 6. Using Hashtag Listing Websites Many websites provide lists of popular hashtags on Instagram that are trending. However, bear in mind that these lists contain extremely popular hashtags that are used by millions

How To Promote Your Youtube Channel For Free in 2025 YouTube stands as the largest online video-sharing platform globally, boasting over 1.5 billion logged-in monthly users. With such a vast audience available, it’s clear that competition on the platform is fierce. Merely creating and posting high-quality content won’t suffice for success. To truly elevate your YouTube channel, effective promotion is essential. The good news? Promoting your YouTube channel doesn’t have to be expensive. Whether you’re a brand seeking to expand your online presence or an aspiring content creator aiming to grow your audience, there are numerous cost-effective strategies available. Let’s explore how to promote your YouTube channel for Free Table of Contents Promoting your YouTube channel for free involves tapping into the power of social media platforms to interact with your audience and optimize your video titles, descriptions, and hashtags to improve visibility in searches. These strategies offer numerous opportunities on how to promote your Youtube Channel for free. By consistently implementing these methods and paying attention to detail, you can effectively grow your YouTube presence, engage with your target audience, and achieve your online goals in a meaningful way. 1. Using Youtube SEO To improve your YouTube content’s visibility and engagement, it’s essential to optimize it for search engines. Begin by identifying relevant keywords related to your topic. Utilize YouTube’s search bar and SEO tools to find these keywords, ensuring they reflect what your target audience is searching for. Incorporate these keywords strategically into your video titles, placing them at the beginning to capture viewers’ attention. Remember to keep titles concise, as Google may shorten them in search results. Craft detailed video descriptions that include your target keyword and related terms to enhance search visibility on both YouTube and Google. Additionally, consider including links to related content you own to further engage viewers and provide them with valuable resources. When it comes to tags, use them wisely to inform the YouTube algorithm about your video’s content. Make sure your tags are relevant to your brand and topic, avoiding unrelated tags that could lead to viewer disengagement over time. 2. Utilising Social Media Platforms Using social media platforms for promoting your YouTube channel can be highly beneficial. To leverage various social media platforms to maximize your channel’s visibility, it’s crucial to employ an approach that combines advertisement, engagement, and strategic content sharing. Consistently advertise your new YouTube videos across all your social media channels. Use platform-specific features like unique hashtags to categorize your content and make it easily discoverable. Create series-specific hashtags to help viewers find related content effortlessly, fostering a cohesive viewing experience. Engage with your social media audience by providing sneak peeks, teasers, and behind-the-scenes glimpses of your upcoming content. This not only piques their interest but also builds anticipation, compelling them to subscribe to your YouTube channel to access the full videos. Encourage interaction by asking questions, responding to comments, and fostering a sense of community among your followers. Given Instagram’s vast user base of over 1 billion active users, maintaining an active presence on this platform is paramount. Instead of merely sharing links to your YouTube videos, diversify your content by incorporating visually appealing images, engaging Instagram Stories, and captivating Reels. Use these features to provide additional context, share snippets of your content, and showcase your personality, driving traffic to your YouTube channel organically.Pay attention to posting times on Instagram to ensure maximum reach and engagement. Use Instagram Insights or third-party analytics tools to identify the times when your target audience is most active and schedule your posts accordingly. Experiment with different posting times and content formats to gauge audience preferences and refine your social media strategy over time. With Facebook boasting a staggering user base of 3 billion users, leveraging this platform for sharing your YouTube videos is a no-brainer. Utilize YouTube’s built-in sharing feature to post your videos directly to Facebook, making them accessible to a wider audience. Encourage engagement by crafting compelling captions, asking for feedback, and actively participating in relevant Facebook groups and communities. By implementing these strategies effectively, you can use the full potential of social media platforms to drive traffic to your YouTube channel, increase subscriber count, and build long-term audience engagement and loyalty. Remember to stay adaptable and experiment with different approaches to find what works best for your unique content and target audience. 3. Using a strong call to action Annotations featuring clear calls-to-action are instrumental in driving viewer engagement with your content. By incorporating these prompts into your videos, you can encourage viewers to interact with your content in meaningful ways, such as leaving comments, sharing the video with their network, or exploring additional content on your channel. When viewers are prompted to engage with your content through annotations, it not only fosters a sense of participation but also sends positive signals to YouTube’s algorithm. The increased engagement can positively impact your video’s visibility and ranking in search results and suggested videos. Utilizing strong calls-to-action in your annotations is an effective strategy to cultivate a responsive audience and enhance the overall performance of your YouTube channel. By consistently prompting viewers to take action, you can foster community interaction, increase viewer retention, and ultimately drive the success of your content on the platform. 4. Using attractive Thumbnails Capturing viewers’ attention amidst the sea of content on YouTube can be challenging, but thumbnails play a crucial role in making your videos stand out. Alongside the title, thumbnails are often the first thing potential viewers notice when scrolling through search results or recommendations. Therefore, it’s essential to create thumbnails that not only attract attention but also accurately represent the content of your video. Ensure that your thumbnail accurately reflects the content of your video. Misleading thumbnails may increase initial clicks but can lead to viewer dissatisfaction and decreased engagement over time. Clear, relevant thumbnails help set expectations for viewers and attract those who are genuinely interested in your content. Maintain a consistent visual style across your thumbnails to strengthen

Top 30 Bangalore Influencers In 2025 Bangalore, the Silicon Valley of India, is also famous because of its influencers. Influencers do not just increase the sales of brands in Bangalore but also shape trends and influence the people and culture of the same. From fashion to lifestyle to travel, these influencers create content that entertains, informs, and inspires. Gone are the days when one viral video made one famous overnight; now they need to work constantly to grow their account. According to Forbes, Just one viral video will not work for influencers, but it will need one that can write, perform, and entertain! And this is the real definition of what top influencers are. They work for their audience, make them happy, let them learn, and build relationships. So, who are the top 30 Bangalore influencers? Let’s learn with this blog. Top 30 Bangalore Influencers Sr. No. Name Handle Followers Category 1 Gagan Srinivas @drbrokannada 2.4m Travel 2 Danish Sait @danishsait 1.5m Comedy 3 Simran Jain @simranbalarjain 1.2m Education & beauty 4 Vicky Pedia @vickypedia_007 719k Comedy 5 Ramya Srinivasan @ramya_chari_05 717k Dancer 6 Raghu Gowda @raghu_vinestore_official 625k Comedy 7 Priyanka Arora @priyankkamarrora 428k Fashion/Lifestyle 8 Swati Gandhi @myswatitude 356k Fashion/Travel 9 Nihal Danish PH @budgetvlogger 322k Travel 10 Shreyas N Rao @bengaluru_nakshe 306k Food 11 Shaffaf @shaffafsp 218k Skincare 12 Roshan Agnisreedhar Bachan @roshan.agnisreedhar 187k Sports 13 JB Shashank @jbshashankk 182k Comedy 14 Sukhiya Kauser @love_bengaluru 168k Food 15 Malvika Lilla @malvika_pattenset 114k Beauty 16 Food Stories with us @foodstorieswithus 103k Food 17 Anandita Banerjee @anandita.banerjee2 100k Lifestyle 18 Diya Bhandari @_diya_bhandari 99.4k Fashion 19 Meenakshi Rawat @nautanki_as_he_says 92.6k Lifestyle  20 Divya Sen @divyasen 84.8k Travel 21 NKM Pitstop @nkm_pitstop 79.7k Food  22 Saloni Srivastava @salonisrivastavaofficial 73.4k Business  23 Sonali Jain @sonali_boliya 55k Food, lifestyle  24 Avipsa RC @avipsa_rc 54.2k Lifestyle  25 Noopur Artul @noopurartul 47.2k Fashion 26 Dilpreet Kaur @dpglitz 45k Beauty 27 Nancy Agarwal  @travelfitnancy 41.8k Lifestyle  28 Fitness & Fashion Blogger @fit.warrior.girl 33.5k Fitness & Fashion 29 Roshan Joshi @roshanjoshi_vlog 22.3k Food 30 Fida  @passsion.fruit_ 16k Lifestyle  1. Gagan Srinivas (@drbrokannada) Gagan Srinivas, or Dr. Bro, has 2.4 million Instagram followers and is also a well-known YouTuber. He is among the popular YouTubers from Karnataka known for his travel vlogs and Kannada. He quickly became a favorite among the audience owing to his videos from Ram Mandir, Indonesia, and India among others, which are posted on his Instagram stories and posts and are well-liked by his fans. His videos are generally in Kannada and are mostly his travel vlogs of picturesque places in India and pilgrimage sites. He has also traveled to countries outside India like Afghanistan, Singapore, and Malaysia, all of which he has vlogged on his Instagram account for his followers. What’s unique about his content though is that he includes the people and culture of the places that he visits in his videos, so his followers can see and appreciate the culture. 2. Danish Sait (@danishsait) Danish Sait has 1.5 million followers on Instagram. He is 35 years old and an Indian comedian, television presenter, and actor. He is also a Radio Jockey and is often called RJ Danish Sait by many of his fans. He has worked in movies like Humble Politician Nograj, 777 Charlie, Sold, and more. In each of which he has played a different role, and acted to his best. For stand-up comedy, he received a Gold medal at The World Championship of Performing Arts. He posts amusing hosting, mimicry, and comedy content on social media, which he works really hard to make and it never fails to make everybody laugh. His recent video is about him imitating the north Bengaluru brothers when they fight, which is funny to watch and really entertaining. 3. Simran Jain (@simranbalarjain) With 1.2 million Instagram followers and 496k YouTube subscribers, Simran Jain is the Co-Founder of Unbound Social Media Content Creator & Global Influencer. Narrating all taboos and educating taboo topics to over 1.4 million people, she removes layers of sociopolitical barriers by working with every brand and creator to create an empire around her. Her Instagram page is a safe space for every woman, where every uncomfortable topic is talked about and related conversations are made easy. She also posts her travel videos and vlogs on her Instagram posts and stories, like her trip to New York and South Africa, which her audience loves. Her recent post shows Simran and her mom, skydiving near Mossel Bay, and facing their fears. Though scared at first, they did it together, which according to her was a nerve-wracking yet unforgettable experience. 4. Vicky Pedia (@vickypedia_007) Vicky Pedia, with 719k followers, is a hilarious content creator posting memes and funny content on Instagram. He is famous in Bangalore for his song Naanu Nandini, which is watched by a lot of people in the city and all around India. It is a parody about a girl moving to Bangalore. He mainly uploads funny videos, memes, and reels related to cricket like his Shik Shak Shok one, which was a viral trend on Instagram a while back. Pedia uses Kannada in his posts, and he also makes music covers and parodies that his audience loves. His recent reel is about voting in the upcoming elections on April 26 in a funny musical chorus form, where he and two people alone with him are putting up a show in yellow shirts and red pants. Vicky is singing in the middle, and the rest two are playing the Bass and a mini Dholak. 5. Ramya Srinivasan (@ramya_chari_05) Ramya Srinivasan is a dancer, and content creator influencer with 717k followers on Instagram. She entertains her audience by uploading videos of groovy and killer dance moves on Instagram, where she is well-liked by her audience in Bangalore. Her videos have millions of views and comments from her followers. She also loves recreating outfits and posting them on Instagram like her Mahashivratri post where she dressed up as Lord Shiv. She also

Top 20 Best AI tools for social media marketing in 2024 Do you ever feel like it’s tough to keep up with posting on social media, replying to comments, and staying in the loop with trends? If you answered yes, AI tools for social media marketing could be your solution. AI tools can help you by doing the repetitive tasks for you, so you can concentrate on the important stuff. They can also inspire you with fresh content ideas and come up with catchy captions to keep your audience interested. They help with creating content, posting it at the right times, understanding your audience, and seeing how they feel about your brand. So, AI tools are helpful assistants that make social media marketing simpler and help businesses reach more people. Here are some AI tools for social media marketing that you can use in 2024:   Sr. no. Name of Tools   Locobuzz 2. Jasper 3. Tailwind 4. Surfer SEO 5. Copy.ai 6. Snazzy AI 7. Persado 8. ChatGPT 9. Semrush 10. Skai 11. Anthropic 12. Brandwatch 13. Albert 14. Sprinklr 15. Crayon 16. Amplify.ai 17. Textio 18. Clarabridge 19. DeepCrawl 20. Hiveword 1) Locobuzz Locobuzz is one of the best tools for social media marketing. It helps businesses manage their social media activities better. It uses smart technology to analyze a lot of social media data quickly. This helps businesses understand what customers think, like, and want. With this information, they can make smarter choices about how to market their products or services. Locobuzz offers a bunch of helpful features. It lets businesses keep an eye on what people are saying about their brand currently. It also helps them understand if people are feeling positive or negative about their brand. Plus, it lets them see what their competitors are up to. By putting all this information in one place, Locobuzz saves businesses time and helps them be more effective on social media. It also helps in automating tasks. This means it can schedule posts, decide which messages to respond to first, and even help out during a crisis. This makes life easier for social media teams and ensures customers get quick replies, which is important for keeping them happy. Locobuzz also gives businesses useful reports and analytics. This helps them see how well their social media campaigns are doing. They can track things like how many people are engaging with their posts and if their marketing efforts are paying off. This way, businesses can always fine-tune their strategies to get better results. With Locobuzz, businesses can build their brand, keep customers happy, and grow their business on social media. https://youtu.be/RaqjjDCpy7c?feature=shared 2) Jasper Jasper is considered one of the best AI tools for social media marketing due to its ability to streamline and enhance various aspects of social media management. One key advantage of Jasper is its advanced analytics capabilities. It can look at lots of social media info, like what people are interested in, who’s looking at it, and what’s trending. This helps marketers understand their audience more and make content and plans that fit them better. Jasper also gives suggestions based on what it learns from all the info it looks at. These suggestions can help you know what kind of content to post and when to post it. It can even tell you which posts work best with different groups of people. Jasper’s features like analyzing feelings about a brand and making detailed reports make it a top tool for social media marketing. By using Jasper, marketers can improve their strategies, get more engagement, and grow their business. 3) Tailwind Tailwind is a great tool for social media marketing as it helps you plan and schedule your posts. Instead of posting every day, you can set up your content in advance, saving time and keeping your social media presence consistent. It also figures out the best times to post based on when your audience is most active, boosting your chances of getting likes and shares. Tailwind offers helpful insights into your social media performance, like engagement and follower growth. Its design tools make it easy to create attractive graphics for your posts without needing graphic design skills. Plus, you can connect with other marketers in the Tailwind community, gaining valuable tips and inspiration for your marketing strategies. Also, it simplifies social media marketing by organizing your posts, optimizing posting times, providing useful analytics, aiding in content creation, and fostering a supportive community. 4) Surfer SEO Surfer SEO benefits social media marketing efforts by helping users create content that ranks well on search engines, thus driving traffic to their website which can then be shared on social media channels. This means users can create website content that’s more likely to be discovered through search engines, potentially leading to increased visibility and engagement when shared on social media platforms. It can optimize website content for search engines and can indirectly increase social media marketing efforts. By creating high-quality, optimized content that ranks well on search engines, marketers can increase the chances of their content being shared on social media platforms, bringing more engagement and expanding their online presence. 5) Copy.ai Copy.ai is a leading AI tool for social media marketing because it helps marketers create great content quickly. It’s super handy because it generates catchy posts, ads, and captions in no time, saving loads of effort. Plus, it works for all sorts of social media platforms, like Twitter, Facebook, and Instagram. With Copy.ai, marketers can keep their messaging consistent while adapting to each platform’s style. Another cool thing about Copy.ai is its creativity boost. It suggests fresh ideas and different ways to say things, making posts stand out. Plus, it makes testing easy. Marketers can try out different versions of their content to see what works best for their audience. Even better, Copy.ai is easy to use, so anyone can use it without needing special skills. Copy.ai is awesome for social media marketing because it saves time, sparks

Top 15 Education Influencers In Mumbai in 2025 Since COVID-19 arrived, it has changed the whole landscape of how people learn and consume content on different platforms. This has created the urge for people to have as much as information possible in a short period. First, it started with TikTok and then moved on to reels and YouTube shorts, some people realised that they can provide valuable content or educate content on different topics and in different ways that people like. Here is a list of the top 15 influencers from Mumbai who have led the storm of valuable content, they are not just influencers they are Chartered accountants, pioneers and entrepreneurs who brought a change in our thinking and learning. Be it issues like personal finance, fitness, mental health, fat loss or socio-political issues, you can find everything to learn in this list. So, if you are a big business owner, a marketer or just a budding entrepreneur we can help you find your valuable information and learning. Top 15 Education Influencers in Mumbai Name Instagram handle No. of followers Abhi and Niyu @abhiandniyu 2.8 million Sharan Hegde @financewithsharan 2.5 million Raj Shamani @rajshamani 2.2 million Ranveer Allahbadia @ranveerallahbadia 1.9 million Saket Gokhale @saketgokhale 1.9 million Neha Nagar @iamnehanagar 1.7 million Sakchi Jain @ca.sakchijain 1.6 million Ryan Fernando @ryan_nutrition_coach 1.1 million Mayank Agarwal @realestatewithmayank 727K Snehal Adsule @drsnehal_adsule 589K Dr. Siddhant Bhargava @dr.siddhant.bhargava 558K Ruhez Amrelia @technoruhez 411K Ekta Dixit @ektadixit_speaks 247K Hiral Sejpal @hiralsworld 221K Kirtan Shah @kirtanshahcfp 142K Abhi and Niyu Abhi (Abhiroop Mazumdar) and Niyu (Niyati Mavinkurve) are a couple who create content mostly as a duo. They are both alumni of NIT Rourkela. They were included in the list of Forbes 30 under 30, received the National Creators Award and also hold the award of most impactful influencer of the year. Through their hugely popular YouTube channel, which has amassed over 2 million subscribers, they have become trusted voices in the realms of social issues, wellness, political topics and personal growth. They aim to raise awareness about different socio-political topics by educating the audience about recent affairs, political agendas, what goes on in India and sometimes the history of our country. Perhaps the most admirable aspect of Abhi and Niyu’s journey is their unwavering commitment to using their platform for positive social impact. Whether they’re raising awareness about mental health or advocating for environmental conservation, the couple seamlessly integrates these important causes into their content, inspiring their followers to become more engaged and socially conscious citizens. Sharan Hegde Sharan Hegde also known as ‘FinancewithSharan’ is a Chartered accountant and certified financial planner with over a decade of experience under his belt. He started his YouTube channel in 2018 intending to share his knowledge about finance and simplifying personal financial concepts easy for the average Indian consumer. FinancewithSharan channel has over 2 million followers, making it one of the largest financial communities in India. Sharan’s content covers a plethora of topics such as investing, insurance, taxation, retirement planning and more. His videos are easy to understand and contain practical advice and relatable examples that cater to the Indian audience. Financewithsharan has significantly driven financial awareness and education among the Indian masses, especially the younger generations. Sharan’s engaging and approachable teaching style has helped demystify complex financial concepts, empowering his viewers to make informed decisions about their money. Gain Deeper Insights into Your Brands Influencer Metrics with Locobuzz Book a free demo Raj Shamani Raj Shamani has become one of the most popular influencers in the last 4 to 5 years, creating content about entrepreneurship, motivation, personal growth, productivity and life lessons often rooted in his own experiences and insights. Raj’s main YouTube channel, “Raj Shamani,” has over 1 million subscribers and features a wide range of video content. Raj’s content is known for its high production value, relatable storytelling, and practical advice that resonates with his predominantly young audience. On Instagram (@rajshamani), Raj has amassed over 2 million followers, where he shares a mix of inspirational quotes, behind-the-scenes glimpses, and entrepreneurial insights. His Instagram feed reflects a carefully curated personal brand, with a focus on visually appealing imagery and impactful captions. Apart from this, he also runs his podcast, ‘ Raj Shamani Show,’ where he interviews successful entrepreneurs, authors and thought leaders. The podcast episodes delve deep into the guests’ journeys, providing listeners with valuable business insights and personal development advice. Raj’s podcast has become a go-to resource for aspiring entrepreneurs and those interested in learning from accomplished individuals. Ranveer Allahbadia Ranveer Allahbadia also known as TheBeerBiceps is not just a regular educational influencer, he also owns businesses like Monk Entertainment, and Level Supermind and also has his podcast where he invites some established individuals in their field to talk about their experiences, life and career. Ranveer mostly talks about wellness, fitness, motivation, and personal finance. He is one of the few people on the internet who talks about spirituality, mental health and meditation and its benefits. Ranveer runs a popular YouTube channel called “BeerBiceps” which has over 3 million subscribers as of August 2023. The channel focuses on fitness, lifestyle, and personal development content. From the very beginning, Ranveer’s content stood out. Rather than follow the typical fitness influencer mold of shirtless gym selfies and protein powder endorsements, he focused on creating a holistic lifestyle brand that empowered his audience to become their best versions. His videos on topics of mental health, productivity, and personal development struck a chord with millions of millennial and Gen Z viewers across India. Despite his immense success, Ranveer remains grounded and connected to his roots. He is known to be an avid fitness enthusiast, often sharing his workout routines and diet tips with his followers. His active presence on Instagram, where he boasts over 2 million followers, also speaks to his ability to build a deeply engaged community around his brand. Saket Gokhale Saket Gokhale is an Indian YouTube and social media influencer who makes informative videos related

20 Best Telegram AI Chatbots of 2025 Telegram, a globally popular instant messenger app, goes beyond the conventional features of messaging, voice calls, and file sharing. It boasts a vibrant ecosystem of bots, AI-based services designed to streamline tasks, provide information, and enhance your overall Telegram experience. Let’s delve into the world of Telegram bots and discover how they can simplify your life. 20 Best Telegram AI Chatbots Sr. No. Table of Contents 1 Telegram Bots 2 ChatGPT Bot 3 Game AI Bot 4 Weather Bot 5 Translate AI Bot 6 CryptoBot 7 Cookrecipesbot 8 MovieBot 9 YTranslateBot 10 Travel AI Bot 11 MeditationBot 12 DebtsTracker 13 Feed Reader Bot 14 Poll AI Bot 15 Zoom Bot 16 ShoppingBot 17 HealthBot 18 ParentingBot 19 Air Track 20 GitHub Release Conclusion Understanding Telegram Bots: Telegram bots are intelligent services powered by artificial intelligence that carry out various functions and automation tasks within users’ chats, channels, and groups. These bots can be developed using platforms like Bot Builder, botfather, or Bot API, allowing developers to create a wide array of functionalities. To access these bots, users can simply use the search icon within the app and discover an extensive collection tailored to their needs. 1. Free ChatGPT Bot: The Free ChatGPT Bot on Telegram serves as an unofficial platform that taps into the ChatGPT API. Despite lacking official affiliation with ChatGPT, this bot offers users the opportunity to engage in interactive and dynamic conversations. By leveraging the power of the ChatGPT language model, users can experience natural language interactions, making it an ideal choice for those seeking engaging conversations on various topics. While not directly affiliated with ChatGPT, the bot mirrors the conversational abilities of the renowned OpenAI language model. 2. Game AI Bot The Game AI Bot on Telegram offers an array of games designed to entertain and challenge users. From classic puzzles to innovative strategy games, this bot caters to diverse gaming preferences. Users can enjoy solo gaming experiences or compete with friends, all within the Telegram app. By providing an assortment of games, it offers a convenient and engaging way for users to unwind, exercise their minds, and foster friendly competition. 3. WeatherBot WeatherBot serves as a virtual weather assistant, delivering precise and up-to-date weather information to users. Users can inquire about current weather conditions, detailed forecasts, temperature trends, and even receive severe weather alerts for their specified locations. This bot proves invaluable for planning outdoor activities, travel, and daily routines. By offering reliable weather data, it empowers users to make informed decisions, ensuring they stay prepared for varying weather conditions. 4. Translate AI Bot The Translate AI Bot revolutionizes language communication on Telegram. With its efficient translation services, users can effortlessly bridge language gaps. Users input text in one language, and the bot seamlessly translates it into their desired language, facilitating smooth communication across diverse linguistic backgrounds. This functionality is essential for international travellers, businesses engaging in global markets, and individuals connecting with a multilingual audience. 5. CryptoBot CryptoBot stands as a comprehensive cryptocurrency companion within the Telegram ecosystem. It serves as a reliable source of real-time cryptocurrency data, offering users the latest market rates, news updates, and insights. Moreover, it supports personal wallets, allowing users to manage their cryptocurrency investments directly through Telegram. By providing a secure platform for monitoring and managing digital assets, CryptoBot empowers users to navigate the complexities of the cryptocurrency market with confidence. 6. Cookrecipesbot RecipeBot is a culinary enthusiast’s best friend. This bot caters to users passionate about cooking and experimenting in the kitchen. Users can request recipes tailored to their preferences, whether it’s a specific cuisine, ingredient, dietary requirement, or meal type. RecipeBot not only delivers detailed recipes but also offers cooking tips and techniques. By providing a wide array of recipes, from simple everyday meals to gourmet dishes, RecipeBot inspires users to explore new flavors, enhance their culinary skills, and indulge in delightful homemade creations. 7. MovieBot MovieBot is a movie aficionado’s ultimate companion on Telegram. Users can rely on MovieBot for personalized movie suggestions based on their tastes and preferences. Along with suggestions, MovieBot provides valuable information such as movie ratings, reviews, and showtimes for nearby theatres. Whether users are in the mood for the latest blockbusters, classic films, or niche genres, MovieBot offers tailored recommendations, ensuring that movie enthusiasts are well-informed before making their cinematic choices. 8. ToDo AI Bot ToDo AI Bot is a powerful task management bot designed to enhance users’ productivity and organization skills. Users can create detailed to-do lists, set reminders, and efficiently organize their tasks. The bot allows users to prioritize their tasks, mark them as completed, and receive timely reminders to stay on track. With features like categorization, due dates, and reminders, ToDo AI Bot ensures that users effectively manage their tasks and responsibilities. It’s a valuable tool for individuals seeking to streamline their workflow, boost efficiency, and achieve their goals. 9. YTranslateBot YTranslateBot simplifies language communication by offering seamless and instant language translation services on Telegram. Users can input text in one language, and the bot swiftly translates it into their desired language. The bot’s user-friendly interface ensures effortless navigation, making it accessible to users communicating in multiple languages. Whether it’s personal conversations, business communications, or academic purposes, YTranslateBot serves as a reliable language translation tool, breaking down language barriers and fostering effective global communication. 10. Travel AI Bot Travel AI Bot is your ideal travel companion, providing a wealth of travel-related information and assistance. Users can explore a wide range of destination recommendations tailored to their preferences. Additionally, the bot assists users in finding the best flight and hotel deals, ensuring they get the most value for their money. Travel AI Bot doesn’t stop there; it also offers access to local guides, allowing travellers to discover hidden gems and immerse themselves in the local culture. Whether users are planning a relaxing vacation or a bustling business trip, this bot provides essential insights and suggestions to enhance their travel experience,

Importance of Advertising Research That You Should Know Advertising is more than just printing out display advertisements, it is reaching the right audience with the right techniques and message, with the right medium, at the right time. Think about this: there are thousands of ads bombarding customers from all directions—social media, billboards, TV, you name it. But how do you know that your ad is standing out? You do that with the help of advertising research. It helps you find your Target audience, think like your customers, decide your message and lastly persuade your customers to take action. This blog will tell you all about the importance of advertising research. Keep reading and find out! What is Advertising Research? According to a study done by FIU College, “In advertising, advertising research is the difference between giving accurate market statistics, customer insights, or knowing the latest trends in technology.” Advertising research is understanding everything related to an advertising campaign, its market, and the product being marketed. It is gathering all the related information such as audience reception, target audience stats, and impact of the campaign, and analyzing this data to better that campaign. But how? You can study the gathered data and understand the attitudes of the customer, their preferences, behaviors, and how they perceive your advertisement. It is about making sure that the advertisements are working in the market. For example, a soda company called Likin put out a new social media advertisement and wants to know how it is doing. How they can conduct their research by studying the advertisement engagement rate, the number of clicks, and the call to action. They can find out if more people are going to the store and buying the soda after seeing the ad. If they are, then the ad is working, and if not, they might need to make a little change to the advertisement. Gain Deeper Insights into Your Brands Online Presence with Locobuzz Book a free demo Components of Advertising Research Now we know what Advertising Research is, but what are the components of this research? And on what parameters does the research have to be done? 1. Market Analysis The first thing to do before designing any advertising campaign, is to find out about the market. How is the market for your product doing? Who is the target audience? Who are the competitors? It’s important to know everything about the market before publishing an advertisement. 2. Customer Behavior Knowing your customer is very important. Find out what they like, their needs, why they buy a product, what makes them choose one product over the other, and how they feel about different brands. 3. Media Used Media is the device through which your advertisement and its message are communicated. The media used for the ad could be television, radio, social media, or even a transit vehicle. Find out which media your advertisement will bring the best results with. 4. ROI Return on Investment is finding out the money’s worth of your advertisement. ROI is whether the money earned through the advertisement is less than, equal to, or more than the money a brand spent on making it. 5. Post Assessment After an ad is launched, a brand needs to periodically measure how the ad is doing. Is the ad working well? Did it reach the right audience? How many people watched it? Did it persuade the audience to buy? Importance of Advertising Research Advertising Research is understanding everything about the advertising campaign. It is what an ad campaign’s end results depend on. The more thorough the research, the better the ad would be. But what is its importance? 1. Target Audience  In order to design an advertising campaign, it is important to understand a brand’s target audience. And that includes its preferences, behaviours, and demographics, so an advertising agency can design its ad with its target audience in mind and position it in the best way. 2. Message The message is what the advertisement is trying to tell the audience. So it’s important for advertisers to present their message better, figure out the format that will best fit the message (like a 9 by 13 post or a 30-second reel), and also the text and language that will go along with it. 3. Media Planning Media Planning is deciding in advance the media platform an advertiser is going to use for his advertisements. It could be Instagram, Facebook, LinkedIn, Television, or a newspaper. It is all about studying media consumption habits, finding out the media spaces and rates, and then choosing the media carefully. 4. Competitive Analysis Competitive study is what will help a brand stand out among its competitors. It reveals what the competitors are doing, their strategies, and their positioning, which in the end will help a brand design its strategies better. 5. ROI Maximization What helps an Ad find out its real value is its Return on investment. Through research, advertisers can find out the results of their advertising campaigns, maintain their spending, and maximize the return on investment (ROI). Locobuzz for Advertising Research Locobuzz is a tool for conducting advertising research, and in helping you understand your target audience and the advertising landscape. How Does it Work? Social Listening: Locobuzz stands out as a notch social media monitoring tool. It can track mentions of your brand, products, or competitors on social media platforms. This feature allows users to grasp the sentiments, demographics, and interests of their audience enabling them to create advertisements and creatives tailored to their target demographic. Competitor Analysis: Utilizing Locobuzz helps uncover all the details about your brand’s competitors. By monitoring their social media strategies, Locobuzz equips you with information to refine your advertising tactics. Case Study: The Dove’s Real Beauty Campaign The Dove Real Beauty Campaign was started by Unilever in 2004. It aimed to show that beauty is found in every woman, not just in what the beauty industry says. This was a big change because it went against

What is Brand Association? Definition & Strategies Within the dynamic and highly competitive industry of marketing, brand association is an important concept that serves as the foundation for a brand’s identity and reputation. In a market where businesses are continuously competing for customers’ attention and loyalty, understanding the nuances and intricacies of brand connection is not only advantageous but also crucial. It is the thread that expertly binds every aspect of a brand’s soul to create a cohesive tale that resonates strongly with customers. What is brand association? Among the various elements that comprise a brand’s identity and reputation, brand association serves as a powerful glue, meticulously uniting them in the ever-changing and fiercely competitive marketing landscape. Essentially, brand association acts as a sculptor of consumer perception, dramatically influencing how people perceive, interact with, and ultimately relate to a brand. It symbolises a complex network of ideas, feelings, and interactions that people form with a brand over time, which has a significant impact on its overall perception and standing in the business. These relationships, which stem from characteristics such as dependability, emotional resonance, and high-quality products, form a complex web of linkages that connect the brand to certain attributes, emotions, or experiences. Numerous touchpoints, such as memorable product experiences and great advertising campaigns, as well as the long-lasting impact of cultural influences and word-of-mouth recommendations, all help to form and strengthen these relationships. Each trade functions as a thread, weaving together the fabric of brand association, fostering lasting impressions, and shaping enduring relationships with consumers. Importance of Brand Association 1. Building Brand Identity and Recognition Brand association is necessary for developing a brand’s identity and awareness in the marketplace. In the face of competition and clutter, strong brand associations help buyers recognise and recall a brand. Marketers can create a unique brand identity that sets their product or service apart from competitors by consistently associating specific features, feelings, or experiences with the brand. This identity is critical to increasing consumer familiarity and trust in the brand as a whole. 2. Increasing Brand Adherence When it comes to increasing customer brand loyalty, brand association is essential. Customers are more likely to continue with a brand over time if they form positive associations with it, such as trust, dependability, or emotional connection. Customers with strong brand associations are more likely to prefer the brand’s products or services than those of competitors because they feel a sense of attachment and affinity. Brand loyalty adds to long-term economic success by ensuring recurring business and reducing the likelihood of customers switching to competing brands. 3. influencing consumer decisions and behaviour Brand association has a tremendous influence on consumer behaviour and purchasing decisions. Good relationships with a brand can influence how buyers perceive the value, quality, and validity of a product, increasing their desire to purchase. Customers are more likely to choose a brand that appeals to them and aligns with their needs, tastes, and goals. Ultimately, effective brand association tactics impact consumer perceptions, attitudes, and preferences, which determine buying behaviour and brand preference. 4. Creating Competitive Advantage Brand association is a highly effective strategy for gaining a competitive advantage in the market. Strong and positive brand associations offer them a unique place in consumers’ minds that rivals struggle to duplicate or surpass. Companies can gain a competitive advantage by consistently meeting the promises and expectations associated with their brand. Strong brand connections can also act as a barrier to entry for new firms by making it less likely for clients to switch from well-known to unfamiliar brands. Types of Brand Associations 1. Product Attributes – Product attributes are observable qualities and traits of a product or service that people associate with a specific brand. Examples include quality, performance, design, and other functional or physical aspects. Customers can associate durability and dependability with automotive brands such as Toyota or Honda. 2. Emotional Benefits – The sentiments and emotions that people associate with a brand are known as emotional benefits. These linkages appeal to more fundamental emotional needs and desires than the commodity itself. Companies frequently utilise language that reflects ideals such as happiness, security, or belonging inorder to establish emotional connections with their target audience. Coca-Cola, for example, routinely evokes feelings of happiness, community, and nostalgia through its advertising efforts. 3. Functional Benefits – Functional benefits are the advantages or benefits that consumers receive when they use a brand’s product or service. These may include cost-effectiveness, time-saving, efficiency, and convenience. Brands that emphasise functional benefits focus on addressing customers’ logical needs and providing answers to specific difficulties. FedEx, for example, is well-known for offering dependable and efficient delivery services to both individuals and businesses who value dependability and speed. 4. Symbolism – Symbolism refers to the aspirational or symbolic notions associated with a brand by customers. These ties frequently extend beyond the object itself, reflecting broader societal or cultural conventions. Customers can express themselves and share their identities with others using brands, which serve as status, identity, or lifestyle symbols. Customers seeking status and social recognition go towards luxury brands such as Louis Vuitton and Rolex, which are typically associated with exclusivity, elegance, and distinction. – Nike: Known for their “Just Do It” catchphrase and iconic swoosh emblem, Nike is synonymous with athleticism, performance, and commitment. Its brand, which appeals to athletes and fitness enthusiasts all over the world, evokes feelings of empowerment, inspiration, and achievement. – Apple’s brand is synonymous with innovation, creativity, and exceptional design, in addition to its goods. The brand appeals to clients that value aesthetics and user experience because it embodies beauty, simplicity, and cutting-edge technology. – Starbucks: The corporation has built a strong brand association around concepts such as cosiness, indulgence, and community. Many people regard its outlets to be social hubs where they can converse, relax, and consume good coffee beverages. The company’s ideals are focused around quality, authenticity, and the pursuit of pleasure. Strategies for Creating a Strong Brand Association 1. Consistent Brand Messaging Using the same

Social Listening APIs – A Complete Guide [2025] Did you know that the goodwill and good name of your brand can be affected by its online reputation? You’ve heard right. With 462 million of India’s population using social media, it has become an important channel for businesses. But how do you maintain your brand’s online presence? Social listening- that’s how! Social Listening APIs are tools that help brands maintain their online reputation and presence. It includes listening to and tracking conversations about brands on social media. This can help companies build a relationship with their audience and understand them. In 2025, as social media engagement continues to decide whether the customer will stick to your brand or not, social listening has become even more important. However, what are Social Listening API’s? Vinay K Mayer’s news article in Times of India says, “Social Listening is an approach of gathering information from social media platforms to track online reputation, detect consumer insights or locate new influencers.” These APIs allow companies to gather information from social media to track their online reputation, gather necessary data, and identify new influencers and customers. Whether you’re a marketer looking to understand your market or a developer seeking knowledge about social listening tools, this blog will be your complete guide to social listening APIs – their importance, usage, and purpose. What are Social Listening APIs? Social listening APIs are programming interfaces that allow marketers and developers to access and interact with social media data for monitoring and analyzing a brand’s online conversations, trends, and sentiment. These APIs allow them to gather data from a social media platform and use them for designing social media strategies. The functions of Social Listening API are: 1. Data Gathering: APIs allow developers to gather data from social media platforms such as mentions, comments, posts, hashtags, and user interactions. 2. Data Filtering: APIs help with filtering the data, and allow users to specify search criteria, keywords, hashtags, or user accounts to narrow down the data. 3. Sentiment analysis: Some APIs have built-in sentiment analysis tools that can analyze the tone and sentiment of social media content and categorize them as positive, negative, or neutral. 4. Trend analysis: APIs help with finding trends in social media such as discovering popular topics, keywords, or hashtags on the internet. 5. Monitoring and Alerts: The API sets up monitoring systems and alerts for the users to receive notifications on triggers, such as spikes in mentions or changes in sentiment. What are the benefits of social listening API? Social Listening APIs are really beneficial for brands and help them build their online presence. They help with: 1. Marketing Campaigns: Social listening tools help marketers understand how their campaigns are doing, identify trends, and design their messages to their target audience. 2. Customer service: Social listening helps brands solve customer queries, complaints, and comments on social media. This way, companies can deliver their content on time and enhance their overall customer experience. 3. Influencer Marketing: Social listening helps businesses identify the influencers that best fit their target audience and market, understand their audience size, and create partnerships. 4. Trend analysis: Social listening helps companies stay up to date with the latest news and conversations in the market, grab opportunities, and stay ahead of their competitors. 5. Market Analysis: Social listening analyses the market, gathers the analysis data, and helps businesses understand consumer behavior, preferences, and trends. What are the Types of Social Listening APIs? Twitter API: Twitter API provides users with Twitter data, which includes tweets, user profiles, trends, and more. It is often used for sentiment analysis, trend monitoring, and social listening. Facebook Graph API: Facebook graph API, developed by Facebook, gives access to the user data, pages, and posts on Facebook. It is used to analyze users, track brand mentions, and understand the audience size. Instagram Graph API: Instagram Graph UPI is similar to the Facebook Graph API. This API provides access to Instagram statistics, including articles, posts, comments, and user profiles. It is useful for tracking brand mentions, tracking hashtag usage, and analyzing user-generated content. LinkedIn API: The LinkedIn API provides users with LinkedIn’s professional network data, such as user profiles, company pages, job postings, and contacts. It is used for employer branding, talent acquisition, and more. How to use the Social Listening API? 1. API registration: Users need to register for a developer account on social media platforms like Twitter, Facebook, Instagram, and LinkedIn and then register their application to get their API access credentials like API keys, access tokens, and secret keys. 2. Authentication: Next, they need to use the API to authenticate the application by using the provided credentials. They can do this by sending authentication headers or adding certificates to the API requests. 3. Request data: The users can then make API requests to gather the data that they are interested in. This includes searching for specific keywords, finding out user information, accessing articles or tweets, or following certain hashtags. 4. Data processing: The next step includes processing the data returned by the API to extract context. To do that, the user will need to pass the JSON or XML responses, filter data, and organise them for analysis. 5. Analytics and insights: The user can analyse the data to gather information about their audience, brand perceptions, trends, and other metrics. This includes sentiment analysis, trend detection, stakeholder tracking, and demographic analysis. 6. Post-Monitoring: Businesses can continuously monitor their social media channels through APIs, keep up with conversations, trends, and developments relating to the brand, and design strategies accordingly. Discover how Locobuzz improves customer experience! Book a free demo Tool for Social Listening Locobuzz Locobuzz is a leading social listening tool that offers services to understand a brand’s online presence and the customer sentiment relating to the brand. Locobuzz tracks social media conversations about a brand, its competitors, campaigns, and influencers. This helps the brand study its current position and allows them to stay on top of the trends and respond

The rise of acronyms and abbreviations has influenced our online interactions and communication, making them a vital component of the digital vocabulary. Knowing these colloquial words is vital for effective communication and keeping up with the digital zeitgeist in both social and professional settings. In this comprehensive guide, we delve into the realm of social media acronyms and abbreviations, providing you with a carefully curated selection of over 150 acronyms arranged into relevant categories. Whether you have experience with social media or are just getting started, this guide will teach you the skills you need to successfully navigate the vast and ever-changing world of online communication. Your online appearance can be enhanced by adopting the acronyms and expressive flair of social media jargon, but skill with them is required. To ensure that you utilise these language tools wisely, follow the rules below: 1. Consistency in Brand Expression: While learning social media jargon is beneficial, it’s vital to seamlessly integrate it into your brand’s tone. Informal slang may be more appropriate in casual settings, whilst technical acronyms may be more suited in formal contexts. For example, Canva ensures that fashionable social media expressions complement rather than overshadow its brand identity, while retaining a conversational tone. 2. Context is Everything: Even in a casual brand voice, understanding when to utilise slang or acronyms is critical. Adapting your words to the circumstance increases relevancy and clarity. Responding to client concerns in a more formal tone displays professionalism, although occasionally using slang may encourage genuineness in daily interactions. 3. Strive for Authenticity: Avoid using common lingo in communications unless it is acceptable for the occasion or your brand. Audiences respond more positively to honesty than to clumsy attempts at relevancy. Even if you take a more cautious approach, understanding common social media phrases will help you communicate with your audience more effectively. 4. Listen to Your Audience: Use social listening technologies to discover your audience’s preferred terms and expressions. Sprout Social and other similar systems allow you to monitor conversations and identify common acronyms and keywords. Making language tweaks to match your audience’s preferences helps to strengthen ties and encourages genuine interaction. 1. Network-Specific Social Media Acronyms Each platform has its own collection of acronyms and abbreviations that serve as shorthand for similar concepts and actions. Understanding these network-specific acronyms is critical for effective interaction and communication inside each platform’s ecosystems. These acronyms provide quick access to popular social media platforms, such as the commonly used “FB” for Facebook, the visually appealing “IG” for Instagram, and the professional networking environment of “LI” for LinkedIn. The first step in fully utilising each platform’s communication capabilities is to become familiar with these network-specific abbreviations, whether you’re posting a “MT” (Modified Tweet) on Twitter or sending a “DM” (Direct Message) to a friend. Here’s the numbered list: 1. FB: Facebook2. IG: Instagram3. LI: LinkedIn4. TW: Twitter5. YT: YouTube6. DM: Direct Message7. MT: Modified Tweet8. PM: Private Message9. RT: Retweet 2. Business-related Acronyms Acronyms are critical instruments in the business world for plan implementation and effective communication. These acronyms represent essential concepts and functions in the business world, ranging from the fundamental distinction between “B2B” and “B2C” transactions to the critical role of a “CMGR” in encouraging online participation. To increase growth and visibility, employ a compelling “CTA” in marketing campaigns and optimise “SEM” tactics. Furthermore, monitoring “KPIs” and ensuring “SMART” goals are met are critical for analysing progress and optimising methods. Understanding these business-related acronyms is critical for navigating the ever-changing world of social media marketing and corporate management in today’s interconnected world. 10. B2B: Business To Business11. B2C: Business To Consumer12. CMGR: Community Manager13. CTA: Call To Action14. ETA: Estimated Time Of Arrival15. EOD: End Of Day16. IAM: In A Meeting17. ISO: In Search Of18. KPI: Key Performance Indicators19. OOO: Out Of Office20. SEM: Search Engine Marketing21. SMART: Specific, Measurable, Attainable, Relevant, Timely22. SMB: Small And Midsize Businesses23. SMM: Social Media Marketing24. SoLoMo: Social, Local, Mobile25. SRP: Social Relationship Platform26. UGC: User-Generated Content27. TOS: Terms Of Service28. ROI: Return On Investment 3. Popular Social Media Acronyms and Abbreviations Being able to speak simply is vital for establishing effective connections. It’s critical to prevent oversharing while delivering useful information and interesting anecdotes. Abbreviations enable for short presentation of ideas and opinions. Greetings, thank yous, and common expressions provide richness to dialogue. Requests, offers, and affirmative and negative responses can all be efficiently expressed without the need for lengthy explanation. A. Information and Communication 29. 411: Information30. FYI: For Your Information31. TMI: Too Much Information32. IDC: I Don’t Care33. IDK: I Don’t Know34. ILY: I Love You35. IMHO: In My Humble Opinion36. IMO: In My Opinion37. NSFW: Not Safe For Work38. NBD: No Big Deal39. TIL: Today I Learned40. TL;DR: Too Long; Didn’t Read B. Greetings and Thanks 41. HBD: Happy Birthday42. HMU: Hit Me Up43. TY: Thank You44. YW: You’re Welcome45. WYD: What (are) You Doing? C. Common Phrases and Responses 46. ASAP: As Soon As Possible47. BAE: Before Anyone Else48. BRB: Be Right Back49. BTW: By The Way50. BB: Bye-bye51. FTW: For The Win52. GTG: Got To Go53. JK: Just Kidding54. TBT: Throwback Thursday55. TGIF: Thank God It’s Friday56. : FR: Fore Real D. Requests and Offers 57. AMA: Ask Me Anything58. HTH: Here To Help / Happy To Help59. HMU: Hit Me Up60. LMK: Let Me Know E. Affirmative and Negative Responses 61. YAS: Yes62. YASS: Yes63. YASSS: Yes64. NOPE: No65. NAH: No F. Abbreviated Phrases and Commands 66. B/C, BC: Because67. BFF: Best Friends Forever68. F2F: Face To Face69. FWIW: For What It’s Worth70. OBV: Obviously71. ORLY: Oh Really?72. Pls: Please73. PPL: People G. Terms of Endearment 74. BFF: Best Friends Forever75. SO: Significant Other H. Time and Location 76. ASL: Age/Sex/Location77. IRL: In Real Life78. OMG: Oh My God79. OMW: On My Way 4. Miscellaneous A range of auxiliary acronyms enhances the richness and complexity of online communication. Whether highlighting little-known details with “DYK” (Did You Know) or providing context with “ELI5”

What is Brand Advertising Definition and How Does It Work In today’s crowded marketplace, brand advertising is like a compass for businesses. It’s not just about selling things; it’s a smart way to stand out, build trust, and make people remember you. Think of it as the secret sauce that helps businesses create a unique identity and connect with customers. This introduction zooms in on why brand advertising is so crucial—it’s the key to navigating tough competition, making a lasting impression, and building relationships that go beyond simple transactions. We’re about to dive into why brand advertising matters, exploring how it shapes what people think, tells stories, and sets the stage for long-term success in a fast-paced business world. What is Brand Advertising? Brand advertising is a marketing strategy focused on creating and promoting a strong, positive image of a company’s brand. Unlike direct response advertising, which urges consumers to take immediate action, such as making a purchase or signing up for a newsletter.  The main goal is to create a positive image, build trust, and make lasting connections with customers.. It’s about more than just selling products; it’s about getting people to believe in what the brand stands for. Brand ads use things like catchy tunes, images, and memorable phrases to make a quick and positive impression. The focus is on building strong, long-lasting relationships with customers, going beyond just making one-time sales. In simpler terms, brand advertising aims to make more people aware of the brand, reach a bigger audience and show off the brand’s strengths and advantages. The endgame is to boost sales. At the heart of brand advertising is creating a unique identity for the brand. This identity helps customers recognize the brand among all the others out there. The idea is to build a good reputation and make customers feel connected to the brand emotionally and intellectually. In the current highly competitive market, only the most robust and reliable brands manage to thrive. It’s a reciprocal process: initially, businesses put in the effort to establish their brand, and over time, the brand starts working in their favor. For a business to have staying power, it’s crucial to begin the process of building and advertising the brand early on. This isn’t just an expense; it’s an investment in the future that yields returns by making the brand easily recognizable and ensuring that customers keep coming back. What does branding include? Branding encompasses a range of elements crucial for establishing a distinct identity in the market. These elements collectively form the brand identity, influencing consumer perceptions and choices. Key components of branding include: Name: The brand name is a fundamental aspect of branding. It is the identifier that consumers associate with a particular product or service. A well-chosen name can convey the essence of the brand and leave a lasting impression. Logo: The logo is a visual representation of the brand and is often the first thing consumers recognize. It appears on all brand-related materials and products, making it a vital aspect of brand identity. The colors, fonts, and images used in a logo should be unique and easily identifiable. Packaging: The way a product is packaged contributes to its overall branding. Packaging design, colors, and materials can influence consumer perception and play a role in attracting attention on store shelves. Pricing: The pricing strategy adopted by a brand is an integral part of its identity. Whether positioned as a premium or budget-friendly option, pricing communicates the brand’s perceived value and target market. Values and Mission: The underlying values and mission of a company shape its brand identity. These elements go beyond the physical product and contribute to the overall brand image. Consumers often connect with brands that share their values. Slogan: A memorable slogan or tagline complements the logo and serves as a concise expression of the brand’s message. It adds context to the brand, helping consumers understand what the organization stands for and what they can expect. Sponsorship: Establishing credibility is crucial for building consumer trust. Companies often engage in sponsorships, supporting charities or community events, to showcase their commitment to social responsibility. This involvement contributes to the overall perception of the brand. Consistency: Maintaining consistency across all brand elements is essential. From the logo to the messaging, a cohesive and uniform presentation reinforces the brand identity and helps consumers easily recognize and remember the brand. In brand advertising, understanding and leveraging these elements are vital for reaching consumers effectively and fostering customer loyalty. By carefully crafting and managing these aspects, organizations can build a strong brand presence that resonates with their target audience and sets them apart in the competitive market. Unlock the full potential of your brand with Locobuzz! Dive into a world of advanced analytics and transformative insights. Book a free demo How Brand Advertising Works Research and Audience Analysis:Brand advertising kicks off with a thorough exploration of the market and a deep dive into understanding the target audience. Through detailed research, brands uncover not only the demographic details of their audience but also their needs, preferences, and behavioral patterns. Audience analysis becomes a crucial compass, guiding brands in tailoring messages that resonate specifically with the identified demographics. This step forms the bedrock for crafting a campaign that genuinely connects with the intended audience. Brand Strategy:Informed by research findings, the brand strategy takes shape as a comprehensive blueprint. This document outlines the brand’s overarching goals, core values, positioning in the market, and the messaging it aims to convey. A well-defined strategy becomes the guiding force behind all advertising efforts, ensuring a consistent and cohesive presentation of the brand’s identity across diverse advertising channels. It serves as the North Star that aligns every aspect of the brand’s communication. Visual Identity:Visual elements, such as logos, color schemes, and typography, are meticulously crafted to encapsulate the brand’s personality and values. These elements transcend mere aesthetics; they become visual cues that consumers associate with the brand. The visual identity is a powerful tool for brand

Social media has seen massive growth in recent years, leading to an abundance of job opportunities in this field. Today, there are numerous roles available that cater to the diverse needs of businesses and organizations looking to capitalize on social media’s potential. With billions of users worldwide, platforms like Facebook, Instagram, Twitter, and LinkedIn have become integral to modern communication and marketing strategies. Businesses, both large and small, have realized the immense potential of leveraging social media to engage with their target audience, build brand loyalty, and drive sales. Companies across various industries are increasingly recognizing the importance of establishing a strong online presence to connect with customers and drive business growth. As a result, roles such as social media managers, content creators, digital marketers, and community managers have become highly sought after. Let’s look at the Top 20 Social Media Job Titles That You Need To Know Social Media Coordinator The role of a Social Media Coordinator is integral to any organization’s digital marketing strategy, serving as a bridge between the brand and its online audience. Typically an entry-level position, Social Media Coordinators are tasked with planning, executing, and evaluating social media initiatives to bolster the organization’s online presence. This entails developing comprehensive strategies in alignment with broader business goals, crafting engaging content across various platforms, and actively engaging with the online community to foster relationships and address inquiries. Moreover, they oversee the execution of social media campaigns, leveraging analytics tools to track performance metrics and refine strategies for optimal results. A blend of creativity, analytical skills, and a deep understanding of social media dynamics is essential for success in this role, as Social Media Coordinators continuously adapt to emerging trends and technologies to maintain a competitive edge in the digital landscape. Through their efforts, they not only enhance brand visibility but also cultivate meaningful connections with the target audience, driving overall business objectives forward. Social Media Manager The role of a Social Media Manager encompasses a wide range of responsibilities aimed at effectively managing and enhancing a company’s presence across various social media platforms. Central to their duties is the execution of the social strategy devised by their team, ensuring that it aligns with the organization’s overarching goals and objectives. Social Media Managers are tasked with overseeing all social media channels, from Facebook and Twitter to Instagram and LinkedIn, with the aim of maximizing engagement and expanding the brand’s reach. Key responsibilities include developing strategies to increase followership, conceptualizing and executing social campaigns, curating and producing compelling content tailored to different platforms and target demographics, analyzing performance metrics through the review of analytics data, and leveraging insights to refine strategies for optimal results. Additionally, Social Media Managers serve as the primary point of contact for communication with key stakeholders within the company, facilitating collaboration between various departments to ensure cohesion and alignment across marketing efforts. With their strategic acumen, creative flair, and proficiency in social media management tools and analytics platforms, Social Media Managers play a vital role in driving brand awareness, fostering community engagement, and ultimately contributing to the achievement of business objectives in the digital sphere. Social Media Community Manager As a Community Manager, the primary focus is on cultivating and nurturing a strong online presence for a company across digital platforms, particularly on social media channels. The core responsibilities revolve around enhancing brand visibility, engaging with the audience, and fostering a sense of community among followers. A Social Media Community Manager plays a pivotal role in driving the growth and maintenance of a brand’s online presence, serving as the frontline representative for social media profiles and online communities. This role encompasses a diverse set of tasks, including content creation, social media engagement, and community management. Community Managers are adept at crafting compelling content that resonates with the target audience, fostering meaningful interactions, and generating engagement. They act as the first point of contact for addressing inquiries, comments, and concerns from followers, maintaining a positive and responsive presence on social media platforms. In smaller companies, the role of a Social Media Community Manager often combines elements of both community management and social media management, requiring proficiency in content creation, social media engagement strategies, and effective communication skills. By effectively managing online communities, creating engaging content, and serving as brand ambassadors, Social Media Community Managers play a crucial role in building brand loyalty, driving audience engagement, and ultimately contributing to the overall success of the company’s digital marketing efforts. Copywriter As a Copywriter, the primary responsibility revolves around crafting compelling and persuasive written content tailored for advertising and marketing purposes. With a keen understanding of target audiences and brand messaging, Copywriters excel in creating engaging copy that drives sales and promotes products or services effectively. In the context of social media, Copywriters are tasked with creating and adapting written content specifically for various platforms to maximize engagement and conversion rates. Their duties include writing and developing sales copy for social media platforms and websites owned by their employer. This entails generating captivating headlines, engaging captions, and persuasive calls-to-action that resonate with the audience and prompt desired actions. Copywriters must possess strong writing skills, creativity, and the ability to convey messages concisely and effectively. They often collaborate closely with marketing teams to ensure consistency in brand voice and messaging across all communication channels. By crafting compelling copy that captures attention and drives consumer action, Copywriters play a crucial role in achieving marketing objectives and driving business growth through effective storytelling and persuasion. Social Media Analyst As a Social Media Analyst, the role revolves around harnessing the wealth of data available on social media platforms to provide valuable insights and inform strategic decisions for marketing campaigns. Social media serves as a treasure trove of information about customer preferences, behaviors, and sentiments, making the role of a Social Media Analyst vital in understanding audience dynamics and optimizing campaign performance. The primary responsibility of a Social Media Analyst is to analyze the effectiveness of social media campaigns, leveraging various analytics

Spanning from electronics to household essentials, the way brands interact with consumers has evolved significantly. With the increasing reliance on online platforms for product research and decision-making, the management of online reputation has become paramount. Online Reputation Management (ORM) for customer durables strategies are essential for shaping how consumers perceive brands in the online sphere, influencing factors such as trust and credibility. By exploring how ORM enables brands to effectively navigate the online landscape, maintain competitiveness, and adapt to the changing preferences of contemporary consumers, brands can grasp its pivotal role in determining the success of consumer durables businesses. What is Online Reputation Management for Consumer Durables Online Reputation Management (ORM) for consumer durables is the strategic process of overseeing, influencing, and controlling how brands and products in the consumer durables sector are perceived online. In other words, online reputation management (ORM) for consumer durables is a comprehensive approach to shaping and maintaining the public perception of brands and products within the consumer durables industry on digital platforms. Challenges Faced Due to ORM Absence in Consumer Durables Decreased Sales Performance When a consumer durables brand has a negative online reputation, it can directly impact their sales performance. Consumers today heavily rely on online platforms to research products before making a purchase decision. If a brand’s online presence is plagued with negative reviews, complaints, or unfavorable publicity, potential customers may become hesitant to buy from that brand. Instead, they are more likely to opt for competitors who have a more positive online reputation and better credibility. Negative online sentiment can create doubt and uncertainty in the minds of consumers regarding the quality, reliability, or customer service of the brand’s products. As a result, even if a consumer initially considers purchasing from the brand, they may ultimately choose to go with a competitor they perceive as more trustworthy and reputable. Competitive Disadvantage When brands in the consumer durables sector neglect Online Reputation Management (ORM), they risk falling behind competitors and facing a competitive disadvantage. ORM serves as a tool for shaping how a brand is perceived online, allowing companies to showcase their strengths and unique selling points. Without ORM, brands may struggle to effectively communicate their value proposition and differentiate themselves from competitors in the crowded marketplace. Competitors who actively manage their online reputation can leverage positive reviews, endorsements, and engaging content to capture consumer attention and build trust. Meanwhile, brands without ORM may fail to highlight their strengths or address misconceptions, causing them to fade into the background as consumers gravitate towards more visible and reputable competitors. Furthermore, in the absence of ORM, brands may miss out on opportunities to engage with customers, address concerns, and provide exceptional customer experiences. Loss of Credibility and Trust When consumer durables brands neglect Online Reputation Management (ORM), they risk losing the trust and credibility of their customers. ORM involves actively monitoring and engaging with customers on online platforms to address their concerns and feedback publicly. Without ORM, brands may fail to respond promptly or effectively to customer inquiries, complaints, or issues raised online. As a result, customers may perceive the brand as unresponsive, uncaring, or indifferent to their needs. This lack of transparency and communication can erode trust and confidence in the brand, leading customers to question its reliability and integrity. In the absence of public responses to customer concerns, negative sentiment may escalate, further damaging the brand’s reputation and credibility. In contrast, brands that prioritize ORM demonstrate their commitment to customer satisfaction and transparency. By publicly addressing customer concerns and resolving issues in a timely manner, these brands build trust and strengthen relationships with their customers. This proactive approach not only mitigates potential damage to the brand’s reputation but also fosters loyalty and advocacy among satisfied customers. Why is Online Reputation Management important for customer durables Impact on Offline Purchases The impact of online reputation on offline purchases is profound. Before heading out to a store, most consumers now conduct extensive research online. They read product reviews, compare features and prices, watch demonstration videos, and seek advice from experts and fellow consumers on social media and forums. During this online research phase, consumers form opinions about different brands and products based on the information they gather. A strong online reputation, characterized by positive reviews, favorable comments, and a visible presence on trusted websites and social media platforms, can significantly influence how consumers perceive a brand and its products. A positive perception can instill trust and confidence in the brand, making the consumer more inclined to choose its products when they visit a physical store. Conversely, if a brand has a poor online reputation, with negative reviews, complaints about product quality or customer service, and minimal engagement on social media, consumers may be hesitant to consider its products, even if they see them in stores. Competitive Market In a competitive consumer durables market, where numerous brands compete for consumer attention, establishing a strong online reputation is paramount. With so many options available, consumers often turn to the internet to inform their purchasing decisions. A brand’s online reputation can serve as a powerful differentiator amidst the sea of competitors. Positive reviews, endorsements from satisfied customers, and engaging social media presence can set a brand apart and capture the attention of potential buyers. In a crowded marketplace, where products may seem similar in terms of features and pricing, a strong online reputation becomes a key factor influencing consumer choice. Brands with a positive online presence are more likely to gain trust and credibility, making them the preferred choice for discerning consumers. By standing out, a brand can effectively attract more customers and increase market share. A robust online reputation not only helps in acquiring new customers but also in retaining existing ones, as satisfied customers become brand advocates and loyal supporters. Purchase Cycle Consumer durables typically involve a longer purchase cycle compared to other products. Unlike impulse buys, consumers often spend weeks or even months researching, comparing options, and weighing their decisions before making a

Top 22 Influencer Marketing Agencies In Mumbai Influencer marketing has exploded in India’s digital environment, specifically in Mumbai, revolutionising how businesses communicate with their target audience. As social media platforms expand and content creators gain prominence, influencer marketing has emerged as a powerful tool for businesses seeking to engage with their target audience in a genuine way. We have produced a list of 22 of the top influencer marketing companies that you can access from your homes in Mumbai; they are all well-known for their expertise, innovation, and track record of creating exceptional results. These organisations, which range from well-known industry titans to up-and-coming trailblazers, have received recognition for their ability to develop effective influencer marketing programmes that connect with consumers and provide measurable outcomes. Influencer Marketing Agencies In Mumbai Eleve Winkl BuzzFame Gozoop Vavo Digital Grin The Media Ant Upfluence Confluencr Moburst Chtrbox Meltwater: Klear Grynow Voxxy What’s the Word Izea Influglue Buzzoka WhizCo Qoruz Zero Gravity Viral Nation 1. Eleve Eleve Media is a pioneer in forming strong influencer and brand alliances, expertly managing each stage to build long-term connections. We specialise in creating cutting-edge influencer marketing campaigns that efficiently combine compelling advocacy tactics with unique concepts that appeal to your target demographic. Eleve Media is a prominent provider of influencer marketing solutions, serving a diverse variety of organisations. We are dedicated to creating campaigns that will give your brand the visibility it deserves. Businesses and agencies may use our CreatorTag technology to automate influencer marketing to enhance sales and optimise return on investment. 2. BuzzFame BuzzFame specialises in designing bespoke influencer programmes to assist leading businesses in achieving their objectives. Their strategy focuses on leveraging influencers’ storytelling abilities to effectively engage audiences and bring brands to life. BuzzFame enables businesses to reach new audiences and magnify their message through strategic influencer engagements. This produces measurable results such as increased website traffic, social media engagement, and sales. BuzzFame builds campaigns that connect with consumers and achieve quantifiable outcomes because it is acutely aware of each brand’s narrative and target market. 3. Vavo Digital Vavo Digital is an expert at leveraging LinkedIn influencers to help marketers reach a larger audience. LinkedIn offers tremendous access to a professional audience, with 87 million Indian professionals registered on the site. Vavo builds fascinating narratives that authentically include products or services and resonate with potential customers. Vavo Digital reimagines influencer marketing with higher conversion rates and a big return on investment by addressing difficulties that influencers and businesses face and ensuring that each campaign has the maximum potential impact and degree of trust. 4. The Media Ant Since its inception in 2012, The Media Ant, a branch of Haystack Marketing Services Pvt. Ltd., has altered the advertising industry. It offers a complete platform with over 300,000 media options, including nontraditional, magazine, radio, newspaper, movie, digital, and more. It is devoted to improving accessibility and openness in media procurement. The Media Ant’s cutting-edge features, such as a marketplace for marketing services and self-help tools, make it easier for marketers to plan and execute media campaigns. 5. Confluencr Confluencr is a well-known influencer marketing firm that collaborates with over 200 firms across Twitter, Instagram, and YouTube. Confluencr has established itself as a dependable influencer marketing partner through successful agreements with well-known organisations like as Tata AIA Life, Flipkart, and Motilal Oswal. They use specific content types such as integrated, specialised, and unboxing videos to create engaging ads that appeal to the target market. With over 15,000 verified influencers in its network, Confluencr assures clients exceptional campaign execution, a high return on investment, and comprehensive reporting and analytics. Confluencr offers tailored solutions to meet a variety of marketing objectives, such as expanding brand recognition, improving product discovery, and increasing conversions. 6. Chtrbox Chtrbox is India’s leading marketplace for companies looking to find and work with influencers. Chtrbox sponsors and runs campaigns for influencers, allowing them to grow their following while still making money. The platform allows influencers to obtain social media notoriety and provides a variety of influencer marketing solutions, including talent management, campaign management, content development, and regional marketing. 7. Grynow Grynow offers bespoke solutions for brands to collaborate with influencers, celebrities, content creators, and others. Grynow aids firms in enhancing their influencer marketing methods, with a focus on Instagram, in order to increase sales and brand exposure. They provide a wide range of services, including the creation of posts, tales, and reels, custom content, user-generated content, product reviews, competitions, and offers. Grynow’s process includes understanding business objectives, campaign conception, and implementation to provide brands with the best return on investment. Grynow is India’s leading influencer marketing platform, combining innovation, strategic positioning, and customer journey mapping to increase brand engagement and authenticity. Its wide network of influencers and understanding of industry trends distinguishes it from the competition. 8. What’s The Word Brands and agencies may use the simple WORD Marketplace platform to swiftly define campaign needs, receive content proposals from influencers, and only pay for content that has been approved. Everyone can use it because it provides scalable options, complete campaign control, and no minimum expenses. WORD has created high-quality, amplified content for leading corporations in a range of fields. WORD Marketplace, a brand inside the Alchemy Group, aims to create quantifiable results for businesses by professionalising influencer marketing and cultivating relationships with unique talent. 9. Influglue Influencer Marketing Service InfluGlue, founded in India, employs technology to connect medium- and small-sized marketers and content providers with micro-influencers on social media platforms such as YouTube, Facebook, Instagram, and blogs. Their platform simplifies collaboration between influencers and businesses, allowing firms to boost their value by working with well-known influencers and gaining a verifiable return on investment. 10. WhizCo Leading Indian marketing firm WhizCo is well-known for its innovative approach to brand storytelling. They specialise on new solutions, creating compelling Influencer Marketing campaigns and expertly incorporating CGI and AR filters into Creative Tech efforts. WhizCo’s extensive network of over 100,000 influencers in many categories and languages enables

In the era of 2025, known as the Instagram era, whether it’s the showdown between the Rhode skincare line or the Rare Beauty makeup line, Instagram has emerged as the go-to platform for every brand. And in a landscape where Instagram holds such importance and potential, every brand is leveraging the app. But how do brands get famous on Instagram? How do they gain popularity? The reason boils down to understanding their competitors and capitalising on what sets them apart. You probably might have heard the phrase, to defeat your enemy you have to know them first. That’s what competitor analysis is, and it is what will set your business apart and running. According to a study done by Emerald, “Instagram holds many business opportunities, and the rapid growth drives the business offerings.” But what are the 15 Best Instagram Competitor Analysis Tools in 2025? Let’s find out. But before that, let’s find out what Instagram competitor analysis is and why it is important. What are Instagram Competitor Analysis Tools? Instagram analysis tools are software designed to gather, analyze, and provide insights and data into the performance of a brand’s competitors on Instagram. These tools typically provide insights into aspects like engagement metrics, content performance, follower demographics, posting frequency, hashtag usage, and overall growth trends. By using these tools, businesses and brands study their competitors’, tactics used by them and use that information to refine their own Instagram marketing strategies. What are the Features of Instagram Competitor Analysis? 1. Performance Metrics:Performance metrics are the key performance indicators (KPIs) such as follower growth, engagement rate, likes, comments, and shares of the competitors. 2. Content Analysis:The Instagram Competitor tool identifies the type of content (photos, videos, stories) of competitors, when they post, and their content themes to Identify the content strategy of the competitor. 3. Engagement Analysis:The analysis tools measure the level of interaction of the competitor with their followers, including likes, comments, and shares, to find the audience engagement. 4. Follower Demographics:They identify the demographics of competitors’ followers, which is their age, gender, location, and interests, to understand their target audience. 5. Competitor Comparison:Comparing the performance of a brand’s competitors side by side with it helps a brand to identify strengths, weaknesses, and opportunities. Why Instagram Competitor Analysis Tools Matter in 2025? In 2025, Instagram competitor analysis tools are important for businesses and marketers because of the platform’s wide reach, huge scope, and billions of users. As Instagram remains a preferred platform for brand promotion, understanding and surpassing your competitors is how your brand can grow on Instagram. These competitor analysis tools offer insights into the market trends, competitor’s Instagram engagement, post frequency, and audience preferences, which will help your brand to innovate and optimise its strategies. By analysing competitors’ marketing tactics on Instagram, brands can design their content to engage their audience and differentiate themselves from the crowd. 15 Best Instagram Competitor Analysis Tools In 2025 Now that you know what Instagram competitor analysis tools are and why they are important. They help you identify and analyze your competition, identify what you’re lacking, and then work on these areas. The 15 best Instagram competitor analysis tools in 2025 are: 1. Locobuzz Locobuzz is a leading Instagram competitor analysis tool that is trusted by big brands like Nissan, Jio, Yamaha, and more. Its reputation is built upon its ability to provide accurate analytics and recommendations to the businesses, helping them with understanding the data and accordingly using it to modify their own strategy. Locobuzz lets brands monitor their competitors’ activities, understand market trends, and devise strategies to enhance their profile’s presence on Instagram. Locobuzz combines AI with technology to provide the best customer service and drive the best customer experience. It measures the performance of a brand’s competitors, their customer behaviour, and their performance analytics across Instagram. It goes beyond using surface-level metrics to dive deeper into customer engagements, sentiment analysis, and performance analytics. By providing a report of competitors’ strategies and audience interactions, Locobuzz provides brands with suggestions and actions to refine their own Instagram approach. With Locobuzz, brands can navigate their Instagram competitors, track their activities, posting format with confidence, and accordingly design their own strategy and grow their page on Instagram. Features: Social Listening: Locobuzz tracks the mentions of competitors’ brands across Instagram, the relevant hashtags used by them and for them, and identifies the conversations and trends going around the brand Engagement and Sentiment Analysis: Locobuzz analyses Instagram user engagement with competitors’ content and uses sentiment analysis to understand the tones of the conversation. Benchmarking: Locobuzz compares brand performance metrics to its competitors on Instagram, finds out where they are lacking, and identifies the areas for improvement. Influencer Identification and Analysis: Locobuzz helps in identifying key influencers in the industry or niche that competitors are engaging with on Instagram. By analyzing the interactions and engagements of these influencers with competitor brands, businesses can work on better influencer marketing strategies and partnerships. Content Analysis and Optimization: Locobuzz allows businesses to analyze the type of content competitors are posting on Instagram, along with its performance metrics such as likes, comments, shares, and views. This helps in understanding what content resonates well with the audience and helps optimize the content strategy accordingly. Actionable Recommendations: LocoBuzz not only provides data but also offers actionable recommendations for improvement, whether it’s optimizing content strategy, or adjusting engagement tactics. 2. Semrush Semrush is an Instagram competitor analysis tool that monitors a brand’s social media, identifies its competitors, tracks engagement metrics, and finds areas of improvement. Features: Top Performing Posts: Semrush allows you to see which of your competitor’s Instagram posts have gathered the most engagement rates like likes, comments, and the number of shares. This lets you know what type of content your audience prefers. Engagement Metrics: SEMrush also lets you track your competitor’s Instagram engagement metrics like likes, comments, and overall engagement rate over time. This helps you compare your own performance and identify areas for improvement. Post Frequency: Semrush allows you

Every brand has a competition, whether they offer a similar product or service or compete indirectly while operating in the same industry. Nancy Pearcey an American author once quoted, “Competition is a good thing; it forces us to do our best.” These days knowing your competitor’s every move is very important as it helps your brand shape your product better.While there are many reasons as to why knowing your competitors matters, one of the crucial elements is knowing their stand in the digital space. An enterprise-sized business may spend 15% of its revenue on marketing in 2024. Before we move to the areas of the importance of conducting a competitive analysis let us understand what is brand competition. What is Brand competition? Brand Competition is the rivalry between companies as they compete for the loyalty of consumers by differentiating their products, services, pricing, quality, and marketing strategies. It involves efforts to outshine competitors by offering consumers innovation or superior quality. Companies continuously innovate and improve their products to stand out. This could mean introducing new features, using better materials, or incorporating advanced technology. Innovation is not just about being different; it’s about offering something that meets a need or solves a problem in a way that competitors do not. Good marketing and advertising play superior roles in brand competition. This involves promoting the product but crafting a brand image that resonates with consumers. Through storytelling, emotional appeals, and highlighting unique selling propositions, companies strive to connect with their audience on a deeper level. In today’s marketing strategy, customer experience cannot be missed as it is a significant differentiator. This includes every touchpoint a consumer has with the brand, from the initial research phase to post-purchase support. Providing a seamless, enjoyable, and value-added experience can set a brand apart from its competitors. Knowing your competition better by just having a better strategy on its marketing efforts does not end the story there but it is important to track and analyse your efforts and spending on your marketing campaigns. 26% of CMOs consider marketing data and analytics is one of the capability gaps. Moving on let us understand what are the four types of competition in marketing. What are the 4 types of competition? The four main types of competition in marketing are Perfect competition, monopolistic, oligopoly and monopoly. They differ in the number of sellers, the uniformity of products, market entry barriers, and the degree of market control held by each seller. 1. Perfect Competition This is when numerous small companies are selling the same products, with no single company able to control the market price. Consumers have full information about the products and prices from different sellers, preventing any seller from charging more than the market price. Perfect competition is often seen in agricultural markets, but it is more of an ideal concept than a practical reality. 2. Monopolistic Competition In this type of competition, many companies sell similar but not identical products. Each company has some level of market power, allowing them to differentiate their products from competitors. 3. Oligopoly Oligopoly occurs when a few large companies dominate a market and have significant influence over prices and competition. These companies may engage in strategic behaviour to maintain their market power. 4. Monopoly Finally, a monopoly is when one company controls the entire market for a product or service, giving them complete control over prices and limiting competition. While we look into brand competition in marketing let us check some of the best competitors marketing strategy ads Showcasing Brand Rivalry 1. The Coke vs. Pepsi Halloween Campaign View this post on Instagram A post shared by Social Samosa (@officialsocialsamosa) We can’t ignore one of the best rivalries in the beverage industry and the marketing efforts they made for Halloween 2013. While both brands have a strong market presence, they enjoy capturing consumers’ attention through marketing campaigns. The commercial featured a Pepsi can with a red cape Coke with the message ‘We wish you a terrifying Halloween’. The idea represents how brands can use festive occasions to amplify their rivalry, engage with consumers, and reinforce their market positions through innovative and thematic marketing strategies. 2. boAt competing on a global level “Don’t be a fanboy, be a boAthead,” reads the latest advertisement in the earphone sector, in which an Indian brand competes with a well-known worldwide brand. View this post on Instagram A post shared by boAt (@boat.nirvana) Importance of Analysing Brand Competition By analysing competitors, your brand can gain valuable insights into its position within the market compared to others. This knowledge helps you identify market gaps, growth opportunities, and areas where you can excel or improve. Conducting a competition analysis you will get to know better how competing brands can satisfy customer needs and preferences. With this, you can tailor your offerings, services, social media and marketing strategies accordingly. Studying their achievements and setbacks can spark creativity and improvement. This will motivate you to innovate in product development and customer service. With the help of benchmarking your competitors, you will understand the strategies, strengths, weaknesses, and plans of your competitors. This includes choices regarding pricing, marketing efforts, product releases, and expansion into new markets or demographics. Having a competition analysis tool will enable you to check their every move, every marketing strategy, and every motion in the digital space.The graphic below shows a sneak peek at how a competition benchmarking tool looks. Stay ahead of your competitors with Locobuzz Book a free demo Intra and Inter competition What is intra-brand competition? Intra means “within,” and in this situation, it refers to a brand battling for its products or services within its organisation while also competing directly in the outside market. For example, an SUV is compared to other SUVs competing for attention within the brand’s offers. The idea behind this approach is to saturate the market and cater to varying consumer preferences, ensuring that customers remain within the brand ecosystem, regardless of their specific needs or preferences. The

Have you ever bought anything online and then checked the reviews to be sure it was a good purchase? When it comes to online purchasing, reviews rule absolutely. They can help one decide whether something will or won’t work. This is how online stores handle their reputation!

With brand value intricately tied to online visibility and social media exerting substantial influence, universities find themselves navigating a landscape where perceptions matter more than ever. As such, the management of online reputation emerges as not just a priority but a critical imperative for higher education institutions. Proactive Online Reputation Management (ORM) becomes essential for universities striving to uphold and elevate their standing in the competitive educational arena. It is through strategic ORM initiatives that universities can navigate through online platforms and safeguard their integrity. Effective ORM strategies involve leveraging tools such as social media monitoring, review management platforms, and content creation to shape positive perceptions, address concerns promptly, and maintain transparency. What is Online Reputation Management? Online Reputation Management (ORM) is a crucial set of tactics employed by brands to uphold a positive public image in the digital age. With the rise of various online platforms like social media, business directories, and review sites, maintaining a favorable online presence has become increasingly important. Its primary aim is to counteract negative online discussions that could harm a brand’s reputation while fostering positive sentiment. Whether it’s addressing customer grievances, managing reviews, or mitigating the impact of potentially damaging content, ORM plays a pivotal role in shaping perceptions and maintaining trust among stakeholders. In the terms of educational institutes, ORM plays a significant role in ensuring universities maintain a positive image and attract prospective students and faculty. Even in the context of digital marketing, ORM principles are often utilized to improve a university’s visibility in search engine results. ORM has evolved to encompass a broader range of strategies aimed at managing and enhancing reputations online. By actively monitoring and responding to online conversations, organizations can better navigate the digital landscape and preserve their credibility. Why is ORM important for educational institutions? Key to Enrollment In the context of education institutes, an institution’s online reputation can be a game-changer in attracting students. In today’s age, where information is readily accessible at the click of a button, a university’s online presence plays a pivotal role in shaping its reputation. Positive reviews, engaging social media content, and prominent search engine rankings all contribute to bolstering a college’s image and attracting prospective students from far and wide. Moreover, an exceptional online reputation can also extend a college’s influence beyond its immediate geographical area. Through targeted digital marketing efforts, universities can reach prospective students in distant locations who may not have otherwise considered attending. By highlighting their strengths and unique offerings online, colleges can attract a diverse pool of applicants from across the globe. In essence, an institution’s online reputation serves as a critical differentiator in a competitive higher education landscape. By actively managing and enhancing their digital presence, colleges can effectively broaden their appeal and attract a diverse pool of talented individuals seeking a reputable educational experience. Building Trust and Credibility A strong online reputation helps build trust and credibility among students, parents, educators, and other stakeholders. Students and their families want to feel sure about where they’ll invest their time and money to pursue a degree. A university with a strong reputation for excellence naturally inspires confidence. When a university consistently delivers high-quality academic programs and fosters a positive learning environment, reflected through online reviews and testimonials, it enhances its reputation as a reputable institution. This, in turn, increases confidence in the university’s offerings, leading to higher enrollment rates and a larger share of the education market. Recruiting high-quality faculty: Solid Online Reputation Management also aids in attracting high-quality faculty, which, in turn, captivates more students and investments. At its core, universities are dedicated to educating students. To excel in this mission, a university must have top-notch faculty members. Online Reputation Management for universities not only helps in engaging more students but also attracts distinguished faculty. Effective Online Reputation Management (ORM) can play a pivotal role in refining recruitment strategies and targeting specific demographics or geographic regions. By analyzing online trends, monitoring sentiment, and identifying areas for improvement, universities can customize their marketing approaches to effectively reach their desired audience. This targeted approach ensures that recruitment efforts yield maximum results, driving growth and expanding market share in the education industry. Standing Out An effective Online Reputation Management (ORM) strategy serves as a valuable tool in distinguishing the education institutes from their counterparts to garner attention and attract prospective students. ORM enables universities to showcase their distinctive strengths, achievements, and contributions in the industry. By strategically crafting their online presence, universities can highlight what sets them apart from the competition. Whether it’s a cutting-edge research program, a renowned faculty member, a unique approach to learning, or a vibrant campus culture, ORM allows universities to spotlight their unique selling points and differentiate themselves in the eyes of potential students. Moreover, ORM provides universities with a platform to share success stories and showcase tangible evidence of their impact and excellence. Whether it’s student testimonials, alumni success stories, or accolades and awards received, universities can leverage ORM to bolster their reputation and credibility. Discover how Locobuzz’s ORM capabilities are transforming the education industry. Book a free demo Attracting philanthropists and organizations In addition to attracting students, universities with a strong online reputation also draw the attention of philanthropists and organizations looking to invest in higher education. Philanthropists are often drawn to universities with a proven track record of academic excellence, research breakthroughs, and community engagement. An institution’s online reputation serves as a window into its achievements and contributions, showcasing the impact of its research endeavors, the success of its alumni, and its commitment to advancing knowledge and addressing societal challenges. Moreover, organizations that fund research, scholarships, and endowments are inclined to support universities with a positive reputation and a clear vision for the future. By effectively managing their online presence and highlighting their strengths and accomplishments, universities can attract the attention of potential donors and funding partners. Examples of ORM for education institutes Social Media Engagement: Maintaining active social media accounts allows schools to engage with parents, students,

With so many fintech brands and the increasing competition out and about in the market, it’s become tough for fintech businesses to stand out and gain a credible reputation for themselves. What differentiates one fintech brand from the other and gains customer trust is its credibility and its online reputation, which is what these businesses struggle with due to the prevalence of the cybercrimes and data breaches that are apparent these days. But the one thing that can help ease this struggle for the fintech company is the Online Reputation Management (ORM) tool. A fintech brand’s online reputation can make or break its brand – positive feedback can help it gain market recognition, while negative reviews can cause a stain on the brand’s reputation. That’s why ORM is necessary, especially if you want your fintech brand to not just survive, but thrive and grow in this competitive and customer-centric economy. According to a study done by Forbes, “97 percent of business owners have said that online reputation management is important to their business.” And so, this blog will be your complete guide to learn everything you need to know about online reputation management for fintech. From tools to case studies, we’ve covered it all! Why is Online Reputation Management Important for Fintech? Online Reputation Management (ORM) drives your fintech business’s growth. It involves managing your fintech brand’s online image and improving it. It provides insights into your fintech company’s goodwill, media coverage, how customers perceive your fintech and its services online, its reviews, and thus helps in building trust with the customers and retaining them. Just like your good name matters in real life, your online reputation matters a lot in fintech. In the competitive fintech landscape, having a strong reputation sets your brand apart. It shows compliance with regulations, sets you apart from competitors, and builds confidence among your investors and stakeholders. What fintech companies struggle with these days is building a good name for themselves, attracting an audience, and building a trustworthy relationship with them. What ORM does is enable companies to analyze data and analytics effectively. By leveraging ORM tools, fintech firms can cultivate a credible reputation, earn customer trust, and ultimately foster long-term customer retention. Your Fintech Brand’s Current Online Reputation Before managing your fintech business’s online reputation, you need to assess and know where your brand’s current reputation stands. This forms the foundation upon which your Online Reputation Management (ORM) strategy will be built. Here’s how you can access your Fintech Brand’s Current Online Reputation: 1. Conduct searches: Use search engines like Google, Bing, and social media platforms to search for your fintech company name, products, and key executives. Take note of the search results analyze the various reviews and mentions, and find out what differentiates your fintech brand and services from the thousand other competitors. 2. Monitor social media: Keep a close eye on mentions and engagement of your brand across social media platforms such as Twitter, Facebook, LinkedIn, and others. Find out what your audience is saying about your services, sentiment, and engagement levels, and participate in the discussions related to your fintech brand. 3. Review customer support channels: Review the feedback and inquiries that your fintech brand has received through its customer support channels such as email, chat support, and customer service hotlines. Identify common issues and concerns that the customers face with fintech, and how your fintech brand can help solve them.  4. Conduct surveys and feedback sessions: Gather direct feedback from your audience through surveys, feedback forms, or focus group discussions. Ask about their experiences with your fintech products or services, their overall perception of your brand, and whether they would come back to use your services. 5. Analyze competitor activity:  Keep an eye on your competitors’ online presence and reputation to benchmark your performance and identify areas for improvement. This is especially important for fintech brands, because of the competition and the data security issues. How Is ORM for Fintech Different From Other Sectors? Managing online reputation for fintech companies is different from other industries. The fintech industry is firstly tightly regulated, meaning companies must ensure their online actions comply with the regulations about financial transactions and customer data. Trust and security are the basics in fintech due to handling sensitive financial information, so reputation management needs to focus on reassuring customers about data safety. Fintech companies operate in a rapidly changing technological landscape, so ORM strategies must keep pace with new trends and platforms. Since fintech is influenced by financial market shifts, ORM needs to be flexible to handle reputation challenges arising from economic changes or regulatory updates. How Online Reputation Management(ORM) Works For Fintech? Online Reputation Management for a fintech brand is a mix of identifying the problems that customers face with fintech, assessing the brand’s current position, strategizing with the same data, proactively implementing measures, and monitoring, and tracking metrics to maintain a positive online presence.  It operates through several steps, including:   1. Setting Realistic Goals:  Clearly set your ORM goals for a fintech company, such as increasing brand visibility, customer loyalty, or managing reputation risks, and ensure that they are achievable. 2. Audit Current Reputation:  Evaluate your current online reputation by searching for your fintech brand, products, and executives on search engines and social media along with your competitors. Analyze reviews, ratings, and mentions to understand the sentiment, and areas of hardship, and then identify and work on areas for improvement. 3. Develop ORM Strategy:  Create a strategy with your team based on your research, objectives, and audit findings. This should include tactics for proactive reputation building, gaining customer trust, monitoring, and crisis management. 4. Proactive Reputation Building: Proactive reputation building is what will help your fintech brand maintain its reputation. Implement strategies like delivering excellent customer service, soliciting positive reviews, creating engaging content, and participating in the fintech industry’s discussions to build a positive online reputation. 5. Monitor Online Presence: Use ORM tools to track down the online conversations, mentions, and reviews

Managing your online reviews is crucial for maintaining your brand’s positive customer experience and reputation. If, for instance, you are an F&B brand with a solid online presence, you are likely bound to have reviews on different ecommerce sites as well as review platforms. These reviews (if not fabricated) are direct indicators of your service, customer support and overall brand perception which can impact your bottom line. Positive reviews are great, but lukewarm and negative reviews need great care and one-on-one attention. If your team is able to attend to these negative and neutral reviews in real-time, your customers are more likely to feel heard and cared for. They would like to give your brand another chance and also set an example for other customers that while you are not immune to mistakes, you take accountability and ramifications very seriously. In this blog, we will talk about how your community engagement program can directly impact your customer experience and why they need to walk hand in hand. How is community engagement driving customer experience? Such is the power of online reviews that eight out of ten shoppers refer to online reviews on their smartphones while shopping in-store. Clearly, the lines between physical and online shopping journeys has changed and this will continue to grow in the future.  The stats teach brands to take their online community engagement with more than just a pinch of salt and not turn a blind eye towards negative or neutral comments. If it’s not clear yet, here are a few more reasons why you should consider community engagement as a part of your customer experience endeavour. 1. Brand advocacy and loyalty How you deal with negative comments on your Instagram handle or answer the fiery reviews on your ecommerce site or review platform, speaks volumes about how much your customer’s word matters to you. It’s not us who will judge on the basis of your response rate and quality but your existing and as well as potential users.  Be diligent in your response and resolution rate, and you are automatically on a path to positive brand recall as well as customer experience. Having said that, your promptness in responding to your customers will further bolster community engagement further to build a self-sustaining ecosystem, making it an efficient system that simplifies task management for the customer experience team.  2. Driving product innovation Your customers are telling you exactly what they want via these reviews and comments. All you have to do is listen.  We’re not saying this, but a study by Salesforce states that 64% of consumers and 80% of business buyers expect businesses to respond to and incorporate their feedback almost immediately. Negative reviews will also give you an inside scoop into what your customers think is great about your product and what can be improved. Sometimes, in the case of products like smartphones, they might like the audio quality but are not a big fan of your camera. These aspect-based emotions can also be helpful to know how you can niche down in your support and development process to cater for your customers better.  Having said that, there are not a lot of solutions in the market that are identifying a mix of sentiments accurately. Sure, they are great at identifying singular emotions like positive, negative etc., but customers today have a lot to offer in terms of feedback, and most times, its never white or black. Time to turn our attention to the grey areas with Locobuzz.  Locobuzz’s Aspect Based Sentiment Analysis (ABSA) feature empowers its users access advanced analytics and filtering options and gain deeper insights from incoming mentions and comments.  Users can filter mentions not only based on specific aspects but also on the sentiment associated with each aspect. This allows for precise analysis and insights tailored to the most relevant aspects of your business, whether it’s product features, customer service interactions, or marketing campaigns. 3. Encourages transparency Welcoming and actively responding to all kinds of customer feedback, especially the critiques, really shines a light on a brand’s dedication to honesty and customer satisfaction. It’s not just about acknowledging the areas that need work; it’s a powerful statement of being open and committed to constant improvement for the sake of the people who use your products or services. Imagine this: a customer points out a flaw, and instead of brushing it off, you dive in to understand and fix it. Meanwhile, you guide them on how to best navigate around the hiccup until it’s resolved. Next thing you know, you’ve enhanced your offering and are ready to share the improvements. This approach not only fixes the issue but turns a potentially negative experience into a showcase of your brand’s adaptability and responsiveness. This kind of transparency fosters a deeper trust. Customers value this honesty—they’re more likely to stay engaged and excited about what you come up with next. It transforms a simple feedback loop into an opportunity for growth and connection, making each customer feel truly heard and appreciated.  Isn’t this a more constructive approach than a cycle of complaints and frustration? Speaking of transparency, its crucial that we manage reviews on different platforms from time to time. However, it gets difficult as you grow and manually responding to these reviews is not a scalable option.  Tools like Locobuzz empower you to efficiently monitor user reviews and promptly respond to their Sitejabber feedback directly within the platform, enhancing their online reputation management capabilities.  This feature enables a more comprehensive and streamlined approach to managing your brand’s digital presence. 4. Humanises your business Ever get that cold, sinking feeling when you’re met with total silence or, worse, a robotic reply after reaching out with a concern or question? Yeah, nobody’s a fan of that. It’s refreshing when a brand actually makes an effort to connect on a human level. That’s what’s really needed—a conversation that feels genuine because, well, it is. But what does this actually mean for customer experience? Imagine

A brand’s reputation has the power to shape its success or failure. For manufacturing companies, having good online reputation management is important, and this is what most manufacturers struggle with. Online reputation management (ORM) impacts brand perception in the manufacturing industry. Negative feedback affects company trust while positive reviews boost product credibility.

In the bustling world of brand communication, businesses battle it out for consumers’ attention like it’s the ultimate showdown. In this scenario, the importance of a strong brand communication strategy cannot be overstated. In a world where customer expectations are constantly changing, businesses must continually improve their strategies in order to remain relevant and competitive. An organization’s success is largely determined by its ability to effectively communicate its identity, values, and offerings to its target audience via a well-executed brand communication strategy. It entails not only communicating with customers, but also developing genuine relationships with them that foster engagement, loyalty, and trust. With the rise of social media influencers and the proliferation of digital channels, businesses face a competitive environment in which every customer interaction counts. In today’s society, brands must exercise sincerity, honesty, and reliability in their communications. Customers are becoming more discerning and demanding, and they want genuine relationships with the businesses they choose to support. Companies must ensure that their communication strategies are genuine and persuasive, reflecting their true commitments and values. Businesses that fail to prioritize and improve their brand communication strategies risk being outperformed by more skilled competitors in this fiercely competitive market. Businesses must embrace innovation, creativity, and agility in their approach to brand communication if they are to succeed in 2025 and beyond. They must also constantly adapt to their audience’s changing needs and expectations. By doing so, they can establish a distinct and memorable brand in the eyes of customers, promoting sustainability and long-term success. Here is a list of 18 tips to help improve your brand communication strategy and make place for yourself in the market: 1. Identify Your Target Audience: Knowing your target demographic is a key component of developing a successful brand communication plan. By delving deep into the psyche of your potential customers, you can uncover invaluable insights that will guide your strategy and foster long-term partnerships. The following are key steps to take in identifying and understanding your audience: – Utilize data analytics tools: Use sophisticated analytics tools to gain insights into your audience’s characteristics, preferences, and actions. Examining data from sources such as website traffic, social media interactions, and transactional data can help you learn a lot about your target audience’s characteristics and interests. Locobuzz’s Social Media Analytics Tool real-time analysis as well as thorough reporting. With just one powerful platform, you can monitor trends in customer sentiment, evaluate campaign performance, and identify key influencers. https://youtu.be/XT1K4mpwfas?feature=shared – Conduct surveys, interviews, and focus groups: These techniques can help you gain a better understanding of your audience by allowing you to interact with them directly. These qualitative research techniques provide invaluable insights into their objectives, challenges, and requirements. By actively listening to their feedback, you can improve your communication strategies and better align with their interests. – Segment your audience: Because no two clients are alike, it is critical to segment your audience based on characteristics they share, such as psychographics, demographics, and shopping habits. By categorizing your audience into smaller groups, you can develop targeted communication strategies that directly address their specific needs and preferences. Knowing these groups—millennials who value sustainability or baby boomers looking for convenience—allows you to target and tailor your messaging more effectively. 2. Craft Clear and Compelling Key Messages: Effective brand communication requires you to deliver messages that are intriguing, clear, and resonate with your target audience. Your brand’s core and value are communicated to your audience through these messages, which serve as its voice. – Define the core messages: Start by identifying the key messages that best represent your brand’s values, unique selling points, and desired outcomes. These statements should clearly explain what distinguishes your brand and why consumers should choose you over competitors. – Use compelling storytelling techniques and concise language to develop your main points after you’ve determined them. Concentrate on writing stories that evoke emotions and hold your readers’ attention. Make sure the messages you send via videos, social media posts, or website copy are impactful and memorable. – Test your key messages: Before implementing them across all channels, ensure that they are relevant to your target audience. Consider running A/B tests or focus groups to see how the audience reacts and gather feedback. This will help you hone your messaging and ensure that your brand’s value proposition is clearly communicated. 3. Develop Engaging Content. Using storytelling skills and a range of content kinds will help you make deeper connections and leave a lasting impact. Working with influencers and employing user-generated content will enhance your strategy’s authenticity and diversity, increasing your brand’s reach and reputation. Adopt these approaches to generate fascinating content that stands out in a crowded digital landscape. – Create diverse multimedia content formats to keep your audience engaged, such as blog posts, infographics, videos, and interactive experiences. Experiment with different formats to see which one suits the goals of your brand and audience. – Incorporate storytelling techniques: Using stories to engage your audience more deeply is an excellent strategy. Create narratives using storytelling techniques to elicit emotions, pique interest, and convey your brand’s message in an unforgettable manner. Whether you use storytelling to share behind-the-scenes photos, customer success stories, or brand origin stories, it can help to humanize your brand and strengthen your relationship with your audience. – Collaborate with influencers, industry experts, or user-generated content: By incorporating user-generated content, industry experts, or influencers, you can make your content strategy more authentic and diverse. Collaborating with influencers or subject matter experts can help your brand gain visibility and legitimacy, while user-generated content can provide authentic experiences and endorsements from satisfied customers. These collaborations can provide new insights and produce engaging content that will appeal to your target audience. 4. Maintain Visual Consistency A strong brand identity is based on visual consistency, which solidifies your position in the eyes of your target market. This is a how-to for creating consistency throughout all visual interactions and building trust and recognition. – Establish brand guidelines: Clearly define the

Have you ever told a joke that no one laughed at because they didn’t get it? Or have you read a news story and felt like there was something missing? That’s because context analysis is missing! Context analysis is important because it helps us understand why things happen by looking at the bigger picture of the situation. It helps us understand the full meaning of what’s being said or written. This helps in making informed decisions and predicting potential outcomes more accurately. Before we jump into how context analysis can supercharge your business, let’s take a quick step back. What exactly is context analysis? Let’s show you how it can be your secret weapon for success. What is Context Analysis? Context analysis is a method used to understand the broader situation surrounding a specific event, issue, or organization. It provides an overview of the external factors that impact an organization’s operations and success, helping it navigate its environment more effectively. When we do a contextual analysis, we break down a complicated issue into smaller parts so we can understand it better. Things that get looked at include how the economy is doing, what’s happening in the industry, any new rules or laws, advances in technology, changes in society, and who the competition is. By doing this analysis, businesses can see what opportunities they have and what might cause problems, predict where the market is going, and make smart choices. It’s about matching up business plans with what’s going on around them, avoiding risks, and being better than the competition. Also, by doing this analysis, businesses can figure out what their customers want and need, so they can make products and do marketing that fits well with what’s going on. In the end, understanding the context helps businesses stay flexible and do well even when things keep changing. Why is it important? Context analysis helps businesses understand how outside factors might affect their operations and performances. It is essential for planning and adapting to day to day changes effectively as market trends are evolving. 1) Seeing the bigger picture: It helps you understand not just your business itself, but also everything around it. This includes things like the economy, government laws, what your competitors are up to, and even what’s trending with customers these days. Basically, it’s like having a 360-degree view of your business world. 2) Spotting opportunities: By understanding the context, you can identify trends or gaps in the market that your business can take advantage of. Maybe there’s a new law that creates a need for a product you can offer, or perhaps customers are looking for something specific that your competitors aren’t providing. 3) Avoiding surprises: Context analysis helps you identify potential threats, like a new regulation that might make it harder to sell your product, or a shift in customer preferences that could leave you behind. By anticipating these challenges, you can be prepared to adapt and overcome them. 4) Staying ahead of the curve: The business world is constantly changing. By regularly conducting context analysis, you can stay on top of these changes and ensure your business stays relevant and competitive. It’s like having a roadmap that helps you navigate the evolving business industry. Context analysis helps businesses make sense of the world around them, identify opportunities and threats, and ultimately make better decisions for success. Content vs Context Imagine you’re putting together a puzzle. The pieces themselves (the words or information) are the content. They’re important, but without the bigger picture (the context), it’s difficult to understand what they mean. Content is the actual information or message being conveyed. It can be the words in a book, the images on a website, or the sounds in a song. It’s the “what” of communication. Context, on the other hand, is the setting or circumstance surrounding the content that gives it meaning. It’s the “why” and “how” of communication. Context is like the frame of the puzzle. It tells you where each piece fits and what the final image will be. It includes things like the speaker’s tone, the situation you are in, your relationship with the person, and even past conversations. Being a good communicator is like being a puzzle master. You need to consider both the content (the pieces) and the context (the frame) to make sure your message is clear and avoid misunderstandings. Choose your words carefully, consider the situation, and if you’re unsure, don’t be afraid to ask clarifying questions! The same goes for understanding others. Pay attention to the context to get the full picture and avoid jumping to conclusions. Context includes things like:1) The intended audience2) The purpose of the communication3) The situation in which communication is taking place4) The background knowledge of the audience When you create content, it’s important to consider the context in which it will be received. This will help you ensure that your message is clear, concise, and effective. Context can also influence how you interpret new information. Stay ahead with evolving market trends with Locobuzz Book a free demo 5 Benefits of Context Analysis Context analysis, for businesses, is basically taking a closer look at the “why” behind the “what.” It’s about understanding the bigger picture surrounding data and information. Here’s how it benefits businesses in a big way: 1) Targeted Marketing: Imagine showing summer clothes ads to someone searching for winter boots! Context analysis helps avoid such misfires. By considering things like browsing history, location, and purchase patterns, businesses can target customers with relevant ads and promotions. This leads to happier customers, who are more likely to buy. 2) Personalized Customer Experience: Remember that feeling of frustration when a website keeps recommending things you’d never buy? Context analysis can fix that. Businesses can use it to understand customer preferences and tailor recommendations, product suggestions, and even website layouts to individual needs. This creates a smoother and more enjoyable experience for the customer. 3) Better Decision Making: Imagine having a mountain of data

Have you ever wondered about the real value of the google reviews, social media buzz, or news mentions about a brand or a product? We see them from time to time, but what is their actual worth in rupees? That’s where Equivalent Advertising Value comes in. It basically tells you the real worth of all the organic attention and also what it would cost to get the same exposure through paid advertising. It is often calculated based on factors such as the earned media coverage, the size of the audience reached, the placement settings, and the rates charged. It is the secret weapon for successful brands. But what is Equivalent Advertising value and How to calculate it? Let’s find out with this blog. What is Equivalent Advertising Value? Equivalent Advertising Value (EAV) is a straightforward metric used in marketing and public relations to measure the value of earned media coverage in both monetary and quantitative terms. Earned media is the organic promotion of your website, which doesn’t account for paid methods, and instead includes organic promotion methods like word-of-mouth, social media sharing, news coverage, reviews, mentions by influencers, and other forms of organic promotions. Put simply, the Equivalent Advertising Value quantifies the worth of exposure gained through the medium of news articles, social media mentions, reviews, or TV appearances in money’s worth by estimating the cost required to achieve similar visibility through paid advertising. EAV offers a tangible value for the brand exposure acquired through earned media in monetary terms. And this monetary data in turn, helps brands and businesses in evaluating the impact of their PR efforts and adjusting the campaign strategies accordingly. Let’s understand the EAV concept with an example:Your company gets a 10-inch long feature article in a magazine with an advertising rate of $100 per inch.Using the basic AVE formula: AVE = Space (inches) x Advertising Rate = 10 x ₹100 = ₹1000 However, PR professionals acknowledge that earned media often carries more weight than paid advertising due to its perceived credibility. To account for this, multipliers ranging from 2x to 12x are often applied to the base AVE value. What Counts as Earned Media? Equivalent advertising value makes use of the earned media coverage to calculate the estimated monetary worth. We know that earned media is the exposure gained through organic means, rather than paid advertising. But what makes up the earned media? Let’s learn: 1. News Coverage: News coverage includes any articles or mentions of your brand or product in newspapers, magazines, online publications, or news broadcasts. 2. Social Media Mentions: Social media mentions are the positive mentions, shares, or interactions about your brand on social media platforms such as Facebook, Twitter, Instagram, LinkedIn, etc., from users or influencers. 3. Reviews and Recommendations: Positive reviews or recommendations of your products or services on review websites, forums, blogs, or by word-of-mouth is form of earned media. 4. Influencer Endorsements: When influencers or industry experts endorse or mention your brand or product to their followers or audience, it increases your brand visibility and traffic. 5. Editorial Content: Any editorial content or features about your brand or product, including interviews, profiles, or guest contributions in relevant publications. 6. User-Generated Content: Content created by users or customers about your brand, such as testimonials, user-generated videos, or images shared on social media. 7. Event Coverage: Coverage of events hosted or sponsored by your brand, including trade shows, product launches, community events, etc., by media outlets or attendees also count as earned media. Why Equivalent Advertising Value Matters? Equivalent Advertising Value (EAV) is more than just a number—it quantifies your earned media coverage value and gathers analytics, which in turn, helps with a brand’s visibility and reputation. EAV also helps in measuring the return on investment (ROI) of the campaigns & strategies, comparing the effectiveness of different marketing channels, building credibility, making data-driven decisions, and maximising the impact of your marketing and PR strategies. Let’s understand this through an example. For instance, a small startup that specialises in eco-friendly household products receives a mention in a popular lifestyle magazine. While the mention may seem like a small win, calculating the EAV will reveal the exposure’s true worth in terms of advertising space. Based on which, you can decide upon your further marketing strategies. How to Calculate Equivalent Advertising Value? If you’ve been under the impression that calculating Equivalent Advertising Value was tough and a job for experts, think again. While experts may provide a more accurate estimate, here’s how you can do it by yourself: Step 1: Identify Earned Media Coverage Identify earned media coverage and its placement that your brand has received within a specific time frame. This could include news articles, social media mentions, reviews, influencer endorsements, etc. Step 2: Determine the Reach and Audience Next, determine the reach and audience size of each earned media coverage. You can do this by analysing your website’s traffic, social media followers, circulation numbers for print publications, or audience demographics provided by media outlets. Step 3: Research Advertising Rates This can be the most time-consuming step. You’ll need to obtain advertising rate cards from the media outlets where your coverage appeared. These rate cards typically specify the cost of advertising space or airtime based on factors like size, placement, and target audience. Step 4: Calculate the EAV Multiply the advertising rate (the cost of advertising space or time) by the number of units of space or time obtained through earned media coverage. This gives you the Ad Value. Ad Value=Advertising Rate×Units of Space/Time Step 5: Interpret and Use the Equivalent Advertising Value Data (EAV) After you have your EAV data in your hands, aggregate it and analyse it to understand the impact of your PR and marketing efforts. Compare EAV across different channels, track changes over time, and use the data to modify your strategies and budget allocations. Challenges of Using Equivalent Advertising Value While Equivalent Advertising Value (EAV) is a useful metric for your brand, it also comes with

Businesses nowadays are adopting a different strategy known as inbound marketing. Instead of interrupting people with ads, inbound marketing focuses on making helpful and interesting content that people actually want to see. This way, businesses can attract customers to their brand without being pushy. Let’s take a closer look at what inbound marketing is all about and how it can help businesses succeed in today’s competitive market. What is Inbound Marketing? Inbound marketing is a customer-centric approach to marketing that focuses on attracting potential customers by providing them with valuable content and experiences tailored to their needs and interests. Instead of using traditional outbound marketing methods like advertisements that interrupt consumers, inbound marketing aims to pull people towards a brand by offering them relevant and helpful information. The strategy involves creating various types of content, such as blog posts, videos, social media posts, and e-books, that address the pain points and questions of the target audience. By consistently delivering high-quality content, businesses aim to establish themselves as trustworthy authorities in their respective industries, thus building credibility and brand affinity. Inbound marketing emphasizes understanding the buyer’s journey and creating content that aligns with each stage of that journey, from awareness to consideration to decision-making. By doing so, companies can engage with prospects at the right time with the right message, nurturing them through the sales funnel. Moreover, inbound marketing prioritizes building long-term relationships with customers rather than focusing solely on one-time transactions. By providing ongoing value and support, businesses can foster loyalty and advocacy among their customer base, leading to repeat business and word-of-mouth referrals. In summary, inbound marketing is about attracting, engaging, and delighting customers by delivering relevant and valuable content that addresses their needs and interests, ultimately driving business growth and fostering lasting relationships. Why is Inbound Marketing Important Inbound marketing is important due to its ability to guide potential customers through each stage of the buyer’s journey and ultimately driving business growth. Let’s delve into why each stage of inbound marketing—Attract, Engage, and Delight—is essential: Attract:Attracting the target audience is the first step in inbound marketing. By creating high-quality content that addresses the needs and interests of potential customers, businesses can increase brand awareness and draw people towards their brand organically. This stage is crucial, especially for reaching individuals who may not be aware of the brand or its offerings. By sharing relevant and informative content through various channels, businesses can capture the attention of their target audience and establish themselves as trusted sources of information within their industry. Engage:Once the audience has been attracted, the next step is to engage with them effectively. In this stage, businesses aim to convert prospective customers into paying ones by creating targeted narratives that resonate with their needs and preferences. By leveraging the insights gained during the attraction phase, businesses can tailor their messaging to address specific pain points and concerns, guiding customers towards a purchase decision. The key here is to maintain a neutral and subtle approach, allowing customers to feel empowered and in control of their decision-making process. Delight:The final stage of inbound marketing is to surpass customer expectations and establish long-term loyalty. By providing exceptional experiences, personalized recommendations, and ongoing support, businesses can delight their customers and cultivate strong relationships. This stage is crucial for building brand advocacy and encouraging repeat purchases and referrals. By continuously investing in customer satisfaction and delivering value beyond the initial sale, businesses can foster loyalty and create brand ambassadors who advocate for their brand to others. Types of Inbound Marketing Inbound marketing encompasses a variety of content types, each strategically crafted to address different stages of the buyer’s journey and cater to the preferences of the audience. From informative blog posts to engaging videos and interactive webinars, businesses have a plethora of options at their disposal to establish thought leadership, engagement, and ultimately drive conversions. Here are types of Inbound Marketing: Blog Posts Blog posts serve as the backbone of inbound marketing strategies. They provide a platform for businesses to delve deeply into topics relevant to their industry or niche. By addressing common pain points and providing solutions, blog posts establish credibility and trust with the audience. Furthermore, they offer opportunities to showcase expertise and thought leadership within the field. Through regular blog updates, businesses can maintain a consistent online presence, attract organic traffic to their website, and engage with their audience on a deeper level. E-books & White Papers E-books and white papers are substantial pieces of content designed to offer comprehensive insights, research findings, or detailed guides on specific topics. Unlike blog posts, which may cover a broader range of subjects, e-books and white papers dive deeply into a single subject matter, providing in-depth analysis and valuable information. These pieces of content are often gated, meaning that users must provide their contact information to access them. As such, e-books and white papers are powerful tools for lead generation, allowing businesses to capture valuable leads and nurture them through the sales funnel. Infographics Infographics are visual representations of data, information, or concepts that are designed to be easily digestible and visually appealing. They condense complex information into bite-sized chunks, making it easier for audiences to understand and retain. Infographics are highly shareable on social media platforms, where they can attract attention and drive traffic back to the business’s website. By incorporating branding elements and links to relevant content, businesses can use infographics to increase brand visibility and establish themselves as authorities within their industry. Videos Video content has become increasingly popular in recent years due to its engaging nature and ability to convey information quickly and effectively. Businesses can leverage video content in various ways, including explainer videos, product demonstrations, customer testimonials, and behind-the-scenes footage. Videos offer a more dynamic and immersive experience than text-based content, allowing businesses to connect with their audience on a more personal level. Whether shared on social media platforms, embedded in blog posts, or featured on landing pages, videos can help businesses increase engagement, drive

With over 4.62 billion social media users worldwide, conversations are happening everywhere you look and as a PR professional, aren’t you curious about what people are saying about your clients and competitors? By tuning into these discussions, you can gain powerful insights to enhance campaigns and better serve your audience. Social listening allows you to do just that. But wait, there’s more! Did you know social posts are shared at a rate of over 700,000 tweets per minute? Yup, conversations are moving fast so you’ll need to keep up. This guide will give you a deeper understanding of social listening and how to leverage these conversations to crush your PR goals. We’ll explore the top benefits it provides agencies, how to design an effective strategy, and overcoming common challenges along the way. Understanding Social Listening in PR Social listening is like being the best eavesdropper at a party. You’re picking up on what everyone’s saying about your brand or industry online, not just counting the thumbs-ups or shares as it’s about really getting what people are feeling and talking about, not just the numbers. Now, don’t mix up social listening with social monitoring. Think of social monitoring as checking the weather or seeing what’s up right now. Social listening, on the other hand, is more like being a weatherperson. It’s about spotting trends and predicting storms before they happen, giving you the inside scoop to navigate the social media world. In the PR world, social listening is like having a superpower as it helps you get the vibe of public opinion, keep your rep in check, and tweak how you talk to your audience.By tuning into what people are saying, you can connect better and stay ahead in the game. Benefits of Social Listening for PR Agencies Navigating the PR world is all about staying one step ahead. That’s where social listening swoops in, like a superhero for PR agencies. It’s all about tuning into the online buzz, so you can keep your strategies on point and your brands in the spotlight. Here’s the lowdown on its superpowers: Quick Heads-Up on Problems: Social listening allows PR agencies to monitor online conversations, social media platforms, forums, and review sites for any mentions or discussions related to their clients or industry. By staying vigilant and analyzing this data, agencies can quickly identify potential issues, complaints, or negative sentiment brewing. This early warning system enables them to take proactive measures, address concerns promptly, and mitigate any potential damage to their client’s reputation before it escalates into a full-blown crisis. Figuring Out What Your Audience Likes: Through social listening, PR agencies can gain a deep understanding of their target audience’s preferences, interests, and pain points. By analyzing the topics, keywords, and sentiments expressed in online conversations, agencies can identify the content, messages, and campaigns that resonate most with their audience. This insight allows them to craft more engaging and relevant strategies, tailor their messaging, and ultimately create campaigns that truly connect with their audience and drive meaningful engagement. Making Your Brand Look Good: Social listening provides PR agencies with opportunities to actively participate in conversations relevant to their clients or industry. By monitoring these conversations, agencies can identify areas where they can offer valuable insights, address concerns, or provide helpful information. This proactive approach not only demonstrates the brand’s expertise and commitment to its audience but also fosters positive relationships, builds trust, and enhances the brand’s overall perception and reputation. Smart Connections with the Media: PR agencies can leverage social listening to identify relevant journalists, influencers, and media outlets that cover topics or industries related to their clients. By monitoring the conversations these individuals engage in, the content they share, and the stories they cover, agencies can gain valuable insights into their interests and areas of focus. Armed with this knowledge, agencies can tailor their pitches, press releases, and outreach efforts to align with the specific interests of these media professionals, increasing the chances of securing valuable media coverage and exposure for their clients. Learning from the Pros: Social listening allows PR agencies to study and learn from successful PR campaigns and strategies implemented by other agencies or brands. By analyzing case studies, industry reports, and online discussions surrounding these campaigns, agencies can gain valuable insights into effective tactics, messaging, and approaches. This knowledge can inspire and inform their own campaigns, enabling them to leverage proven strategies and deliver better results for their clients. Identifying Influencers and Brand Advocates: Through social listening, PR agencies can pinpoint individuals who wield significant influence within their clients’ industries or niches. These influencers could be industry experts, thought leaders, or passionate brand advocates with a substantial following and credibility. By identifying and engaging with these influential voices, agencies can amplify their clients’ messages, reach new audiences, and leverage the influencers’ credibility to bolster the impact of their campaigns. Tracking Competitor Strategies: Social listening empowers PR agencies to monitor their clients’ competitors’ online presence, campaigns, and messaging. By analyzing the content shared by competitors, the conversations they engage in, and the sentiment surrounding their brand, agencies can gain valuable intelligence about their competitors’ strategies, target audience, and overall positioning. This knowledge enables agencies to stay ahead of the curve, identify gaps in the market, and adjust their own tactics and campaigns to maintain a competitive edge. Uncovering Industry Trends: Social media platforms and online communities serve as rich sources of information about emerging trends, popular topics, and shifting consumer preferences within specific industries or niches. By monitoring these conversations and analyzing the data through social listening, PR agencies can stay up-to-date with the latest developments, identify emerging opportunities, and ensure that their campaigns and messaging align with the current landscape. This approach positions their clients as thought leaders and enhances the relevance and timeliness of their campaigns. Measuring Campaign Effectiveness: Social listening provides PR agencies with valuable data and metrics to measure the effectiveness of their campaigns in real-time. By monitoring mentions, sentiment, engagement levels, reach, and other

The travel and hospitality industry is on rapid growth, and as of 2023 around which there are 187,000 hotels worldwide. As this number keeps growing, there becomes a need for this sector to up their game as competition keeps increasing and the need for staying at the top becomes the priority of every business in this sector. While social media has helped this industry in showcasing their best offerings, running of ad campaigns and driving growth with the help of influencers, it’s a need for these businesses to monitor and listen to what their customers have to say. Let’s get started by knowing why there is a need of Social Listening for the travel and hospitality industry. Why does social listening matter to the Travel and Hospitality industry? Social listening helps businesses to gather real-time insights into customer preferences, opinions, and behaviours. By monitoring conversations on social media platforms, travel and hospitality companies can understand what their customers are talking about, what they like or dislike, and what are the upcoming trends. Social media platforms serve as public forums where customers visiting hotels and getting their travel arrangements made from travel companies like MakeMyTrip openly share their experiences, both positive and negative. By monitoring channels like instagram, twitter (now X), GMB, Quora and other hotel review sites, businesses can quickly identify and address any issues or complaints, thereby protecting their brand reputation. By monitoring competitor activities and customer sentiments towards them, businesses can identify strengths, weaknesses, opportunities, and threats in the market. This insight can inform strategic decision-making and help companies differentiate themselves in a crowded marketplace. Social listening helps companies understand which marketing campaigns resonate with their target audience and which ones fall flat. By analysing these conversations, businesses can gauge the effectiveness of their marketing efforts in real-time and make adjustments as needed to optimise campaign performance and maximise their return on investment. Monitoring also includes sentiment analysis which allows businesses to understand the public sentiment (positive, negative, or neutral). In the Travel and Hospitality industry, sentiment analysis helps companies understand how customers feel about their experiences, destinations, accommodations, and services and show this data in the form of pie charts, word cloud, etc. Risks of Ignoring Social Listening for Travel and Hospitality Industry Businesses that fail to adapt to the concept of social listening may face a range of challenges and missed opportunities Without social listening, businesses may overlook some valuable customer feedback available through social media and other online platforms, missing out on insights into customer satisfaction, product issues, and areas for improvement. Failing to monitor online conversations means businesses won’t be as attuned to changing market trends, customer preferences, and emerging needs compared to competitors who leverage these insights. Real-time monitoring allows for quick responses to market changes, whereas the absence of not monitoring can lead to delayed reactions, making it harder to capitalise on new opportunities or mitigate threats. Without having these tools to detect these early, businesses might not respond swiftly enough to prevent damage to their brand reputation. Today’s consumers expect brands to listen and respond to their needs and opinions. Businesses that fail to engage in this dialogue may see a decline in customer loyalty and retention as customers gravitate towards more responsive brands. How AI and machine learning are shaping the future of social listening? AI advancements have led to more sophisticated sentiment analysis tools that can understand context, sarcasm, and nuanced emotions. This enables businesses to gain a deeper understanding of customer sentiment. AI models are continually learning and adapting to new languages, dialects, and internet slang, making social listening efforts more globally inclusive and accurate. By analysing past and current social media behaviour, AI can predict future customer actions, such as purchase intentions or potential churn. This predictive power enables businesses to be proactive rather than reactive. AI-powered chatbots and virtual assistants can engage with customers in real-time on social media platforms, providing instant support and gathering valuable feedback. AI can track and analyse the customer journey across social platforms, providing insights into pain points and opportunities to enhance the customer experience. How to implement social listening in the travel and hospitality Industry? While social listening is not just simply measuring basic metrics available on the social platform there is a need for this industry to have a unified platform and monitor metrics that are important and gives a clear picture of the businesses social presence. Metrics such as as ,Mentions Trend with Engagement, Channel Wise Distribution, Word Cloud, Influencer category, Category Wise Distribution, Location wise distribution, Media Type With Total Engagement, etc are all important metrics on listening overview. With the help of different dashboards like competition benchmarking, PR benchmarking, Content performance dashboard, agent activity dashboard, etc makes it better for this industry to look into different areas of social listening. To have a better understanding of social listening it is important to have a unified tool that helps this industry in getting to know their social presence better. Locobuzz is one such platform with endless capabilities for better customer experience using the power of AI and delivering consistent seamless experience across channels! Discover how Locobuzz transforms the travel and hospitality industry with the power of Social Listening Book a free demo Responding to the voice of the customer While listening to your customers is just one part of improving your customer experience landscape, the other phase is responding to them effectively. Not just simply responding to their concerns but also allowing them to become your brand advocates someday sooner. Responding to customer queries, appreciating them for their feedback, helping them with their transaction problems, etc are some of the elements that make your brand grow. With the coming of AI and machine learning, brand agents can reduce their TAT’s by responding to customers similar to what Locobuzz ResponseGenie does with the help of your knowledge base and GPT to address the needs of customers. https://youtu.be/02zKXnhq3yA?feature=shared Final Thoughts While we have covered the importance of looking

Ever found yourself wondering why some businesses seem to always be two steps ahead? It’s like they have a crystal ball, forecasting trends, dodging pitfalls, and seizing opportunities long before anyone else even spots them. Well, It’s not magic; it’s competitor analysis. This blog is your roadmap to know the top 15 benefits of competitor analysis in 2025. We’ll see how it helps businesses to navigate it, identify opportunities for innovation, and craft strategies that ensure they stay not just relevant, but ahead of the curve. Top 15 Benefits of Competitor Analysis Table of Contents 1. Enhanced Market Understanding By analyzing your competitors, you can understand the unmet needs within the market. This insight enables you to tailor your products or services to fill those gaps, potentially capturing a larger share of the market. By observing how competitors market their products or services, you can identify what works and what doesn’t. This knowledge can be valuable in refining your marketing efforts, making them more targeted and effective. 2. Strategic Planning and Forecasting This benefit ensures that your moves are not just reactive but proactive, which will align your business with the future market developments. This analysis provides clarity on where your competitors are investing their resources in, the strategies they’re developing for growth, and the areas where they might be lagging. Armed with this knowledge, you can make informed decisions about where to allocate your own resources, which markets to enter or exit, and which products or services to develop, enhance, or phase out. 3. Identify Market Gaps of Market Gaps Through competitor analysis, you might notice that while many businesses in your sector offer similar products, there’s a lack of personalised customer service or after-sales support. This gap represents a golden opportunity for your business to differentiate itself by focusing on an exceptional customer experience, not just during the sale but throughout the product lifecycle. Once a market gap has been identified, the next step is strategizing on how best to fill it. This phase is where creativity and innovation come into play, as your business improvises on new products, services, or develops that specifically address these unmet needs. 4. Gain Competitive Edge in Pricing In the game of business, pricing is an important move that can either secure your position or leave you vulnerable to attack. Competitor analysis arms you with the insight needed to optimise your pricing strategies, ensuring you’re not just competitive but also profitable. By analysing these pricing structures, you can identify patterns, strategies, and the perceived value they offer to customers. This knowledge enables you to adjust your pricing to either match the market, undercut competitors, or justify a premium. For instance, if competitor analysis reveals that your main rivals are competing aggressively on price, you have a strategic decision to make. Do you join the price war, potentially eroding margins for everyone involved, or do you differentiate on value, convincing customers that paying a bit more with you is worth the extra cost? Alternatively, you might discover a niche segment willing to pay a premium for a bespoke solution, allowing you to avoid the price war altogether and focus on higher margins. 5. Improvise Product Development Competitor analysis offers a vantage point from which to view the marketplace. By dissecting the features, benefits, and shortcomings of competitors’ products, businesses can identify areas ripe for innovation. With this knowledge, you can push the boundaries of traditional thinking, exploring new features, technologies, or applications that address unmet needs or improve upon existing solutions. For example, if your analysis reveals that customers appreciate a particular feature in a competitor’s product but wish it offered more functionality, this insight presents a clear opportunity for innovation. By developing a similar yet innovative feature, your product not only meets the existing demand but exceeds expectations, setting a new standard in the market. Competitive insights can guide decisions on product lifecycle management, from introduction to retirement. By monitoring how competitors manage their product portfolios, businesses can make informed decisions about when to launch new products, phase out older ones, or invest in marketing to extend the lifecycle of existing offerings. 6. Optimise Market Strategy Competitor analysis provides a critical foundation for tailoring your marketing efforts. By understanding the strategies employed by your competitors, you can identify what resonates with your shared audience—and where there are gaps. For example, if your analysis reveals that competitors are focusing heavily on price-based promotions, but there’s little emphasis on product quality or customer service, these areas present an opportunity for differentiation. By highlighting your superior product quality or exemplary customer service in your marketing campaigns, you can appeal to segments of the market that value these aspects over price alone. Knowing where your competitors are investing their marketing efforts can also guide your channel selection. If competitors are heavily focused on paid search and social media, exploring content marketing, SEO, or even traditional media might provide a fresh avenue to connect with your audience, potentially at a lower cost and with less noise. Strategize effectively for competitive advantage using Locobuzz Book a free demo 7. Understand Better Customer Insights Analysing customer feedback on competitors’ products or services provides a clear window into their strengths and weaknesses from the consumer’s perspective. This insight is invaluable for identifying gaps in your own offerings and areas for improvement. For example, if customers consistently praise a competitor for their responsive customer service but criticise another aspect, such as their product durability, you have a roadmap for differentiation—emphasise your product’s reliability and your commitment to customer satisfaction. This feedback can guide your product development, marketing messages, and even customer service protocols. Understanding the specific attributes that drive customer satisfaction or dissatisfaction allows you to tailor your approach to meet these expectations and meet the customers expectations. 8. Identifying Areas of Risk Whether it’s a new product launch, a strategic partnership, or a shift in marketing tactics, these moves can signal changes in the competitive landscape that may pose

In the society of real estate, where trends shift and neighborhoods buzz with online chatter, staying informed is crucial. This is where social listening steps in, a tool that empowers agents and agencies to tap into the real-time conversations shaping the market. By strategically following these online discussions, real estate professionals can glean invaluable insights to refine their approach. From gauging buyer preferences and neighborhood sentiment to identifying emerging trends and competitor strategies, social listening offers a wealth of knowledge. This allows them to target their marketing with laser focus, build stronger brand reputations, and ultimately connect with the right clients at the right time. Social listening in real estate extends your reach beyond your immediate listings and network. You can track conversations about specific property types, desired amenities in certain neighborhoods, or even the public perception of local developers. This allows you to identify upcoming areas, tailor your marketing to fit evolving buyer needs, and stay ahead of the curve in a dynamic market. Challenges faced in real estate The world of real estate can be tricky. But what if you could listen in on people’s thoughts and wishes? That’s the power of social listening for real estate agents and developers! Let’s see how it helps them win in today’s market. The hurdles that real estate faces in today’s dynamic market can be: Challenge 1: Understanding what people want Imagine people talking online about what they want in a home, like having a bigger balcony or a space that’s good for pets. There are tools that can listen to these conversations on social media. These tools help real estate developers understand what people want in their homes. So, developers know what features to pay attention to when they’re building new houses or apartments. Challenge 2: Keeping up with a competitive market Social media is where many real estate agents showcase properties to attract buyers. With social listening tools, these agents can keep an eye on what their competitors are doing and what’s working well for them. For instance, if they notice that everyone loves a competitor’s virtual tours, they can use that insight to improve their own virtual tours and stand out even more. It’s all about learning from what’s successful and making your own strategies better to attract more buyers. Challenge 3: Building trust with potential buyers 0Sometimes, people express their worries online about a neighborhood being too noisy or not having enough amenities. With social listening, agents can pay attention to these concerns and address them directly. For example, they can highlight the quiet streets or mention upcoming community parks to reassure potential buyers. By addressing these anxieties head-on, agents can build trust with buyers and showcase the positive aspects of the neighborhood, ultimately making it more appealing to potential buyers. So, social listening acts like a superpower for real estate professionals, letting them listen in on the conversations that matter and adjust their approach for success! 5 Benefits of social listening in real estate Social listening can be a game-changer for real estate professionals in today’s digital world. By actively monitoring online conversations, you can glean valuable insights that boost your marketing efforts, refine your approach to clients, and stay ahead of the curve. Here’s how social listening benefits real estate: 1. Understanding Your Audience: Social media is a treasure trove of information about what people want in a home. By tracking conversations about neighborhoods, amenities, and even architectural styles, you can discover what features resonate most with your target audience. Imagine you’re noticing a surge in mentions of “backyard gardening” and “home gyms” in your area. This could indicate a growing demand for properties with larger outdoor spaces. You can then tailor your listings and marketing materials to highlight these features, attracting the right buyers. 2. Identifying Potential Clients: Social listening goes beyond understanding preferences. You can also identify people actively looking to buy or sell a property. Look for keywords to find potential clients who might not be actively searching for a realtor yet. By reaching out and offering your expertise at the right moment, you can build relationships and convert leads. 3. Competitive Analysis: Social media is a great way to see what your competitors are up to. Track their online presence to understand their marketing strategies, the types of properties they specialize in, and the neighborhoods they focus on. This allows you to identify areas for differentiation and position yourself more effectively in the market. 4. Reputation Management: Social listening allows you to stay on top of what people are saying about you and your agency online. Address any negative feedback promptly and professionally to minimize damage to your reputation. You can also leverage positive reviews and testimonials to build trust with potential clients. 5. Pulse on the Market: Social media chatter can reveal underlying trends in the real estate market. Are people concerned about rising interest rates? Are there discussions about a potential housing bubble? By staying informed about these conversations, you can adjust your strategies and advise your clients accordingly. Overall, social listening empowers real estate professionals to make data-driven decisions, target the right audience, and build stronger client relationships. It’s like having your ear to the ground, constantly gathering valuable insights from the ever-flowing stream of online conversations. How to implement social listening in real estate? Social listening can be a game-changer for real estate agents and brokers. By actively monitoring online conversations, you can glean valuable insights to inform your strategy and connect with potential clients. Here’s how to implement social listening in real estate: 1. Define Your Goals and Target Audience: What do you want to achieve? Generate leads, understand market trends, or track brand sentiment? Who are you trying to reach? First-time homebuyers, luxury property investors, or renters in a specific neighborhood? 2. Choose the Right Tools: Several social listening tools can help you track conversations. Free options include Google Alerts and the social media platform’s native analytics. Paid options can be used too, which

If you are a brand that resonates with pop culture, GenZ or even GenX, your presence on TikTok is imperative. However, it is not enough to be present. You need to increase your growth in the form of follower count, engagement, and content shares, to name a few. One of the primary metrics that is always on the radar of business leaders and social media marketers is the follower count. An increase in your TikTok followers is indicative that you are doing marketing the right way and need to continue in the same direction (of course upgrade as needed). Increasing your follower count is easier said than done, especially if you’re just starting. From trending reels to catchy captions, the world is your oyster. However, what we have seen is that storytelling lies at the crux of any great video that can catch your target audience’s attention like no other. Since you’re a brand looking for sustainable growth, relying on one-time viral reels is not the way to go. Instead, try batching your content with a medley of storytelling that puts your product/service out there while ensuring that your content is interesting and delivered on time. TikTok Storytelling to Increase Followers Storytelling is an underrated means to stand out. Yes, it is important to align with trending content styles, but humans, being curious and social creatures, have a deep-rooted love for stories. Integrating tales and fables specially crafted for them is sure to get your videos and brand the relevant eyeballs it deserve. So how does the storytelling concept help? Try creating a scenario for your relevant audience, something they are bound to resonate with. Here, you have their attention. Next, share something helpful with proper visual aids to keep them roped in via the two crucial senses, vision and listening. You have their connection. And finally, wrap it up with how it can benefit them particularly. It helps to keep one person in mind while creating a storytelling video. Going for a target audience as a persona might mix up the message and weaken your message’s impact and credibility. This brings us to neat storytelling tips you can incorporate into your TikTok strategy to increase your followers. 1. Follow the Structure Your story needs to follow a structure – whether it’s TikTok or a novel. This structure allows you to maintain the flow while ensuring that your viewers can connect the dots easily. There is nothing worse than a confused viewer because they are likely to skip over your video in the future, impacting your viewership.  For simplicity, here’s a structure you can follow: Hook: This is your problem statement – bridge the connection gap between your brand and your audience that will grab their attention. Line: Dig in deeper, and highlight their frustration with a hint of a solution in your quiver. Create FOMO and watch them drink in your content because it is so helpful! Sinker: Here you drop the solution, loud and clear. Make sure they hear it in the back. Relative CTA: Be super direct with them – ask them to visit your e-commerce store or wherever you want them to land to become a paying customer.  While you are creating the structure, it is important to remember a few technicalities to ensure that your storytelling is perfectly tied up for your audience. Make sure your audio and video match. Your audience will not be able to understand your content in case of an audio lag. There is ample lighting to showcase every element of your video.  Your diction is perfect with no lost words at the end. You have subtitles to support differently-abled viewers as well.  2. Go for Short and Crisp Stories This might seem Au Contraire but your TikTok stories need to be short. Nobody has the time or patience to go through your long videos (as informative as they might be), because let’s face it, TikTok is a platform for instant gratification and you need to stick to the code. Source So how can you ensure that you are delivering the information you NEED to share within a matter of 15 seconds? Break it down. While we may not recommend stuffing all information in one video, nobody has anything against a series. Here, you have the flexibility to break down information into biteable chunks for easy consumption without losing out on the much-needed brevity. 3. Step away from the conventional It is very easy to fall for the conventional scripts and opening lines that, while might seem very relevant to you, can put your audience to sleep. Such lines are a dead giveaway that you are using a script or a prompter to record your video and nothing is ickier for the free-flowing audience of today. Today’s audience wears their heart on their sleeves and you are here reading from a tele-prompter? For shame! Having said that, it is important that you prepare for what you are going to say. So here’s what you can do – Set the scene and have a goal in mind. The middle gets filled in automatically and you are able to create a story in the most effective way. For example, if you are into fitness industry, create a scene where you’re talking about late night sleeping habits leading to weight gain. The end goal is about selling your expertise that can help counter not only weight loss but the entire negative lifestyle. Fill in the middle with tips to avoid the night time activities, proactively manage them throughout the day and how they can counter the excessive weight. And boom! There you have your simple yet effective story about the common problems of the world and how you step in as the avenger. Source Pro Tip: End with a bang. While it is always great to have a sweet and simple ending to your story, sometimes an unexpected ending can keep your viewers on the edge of their seats, giving you the competitive

Navigating the world of customer feedback can be a rollercoaster for any business, especially when it comes to understanding and managing NPS detractors. These folks, who score between 0-6 on the Net Promoter Score survey, might not be your biggest fans right now, but there’s a silver lining. This blog will guide you through identifying NPS detractors and strategies to not just win them back but transform them into your most enthusiastic promoters. What is NPS Detractors? NPS detractors are customers who respond with a score of 0-6 on the Net Promoter Score survey, indicating they are not likely to recommend your product or service to others. These individuals are typically unsatisfied with their experience and might share their negative perceptions, potentially impacting your brand’s reputation and customer loyalty. Explanation of Promoters, Passives, and Detractors A quick Recap…Promoters (score 9-10): These are your brand’s cheerleaders. Promoters are highly satisfied and loyal customers who are more likely to engage in positive word-of-mouth marketing, recommending your brand to others. Passives (score 7-8): These customers are satisfied but not enthusiastic. They are vulnerable to competitive offerings and are unlikely to actively promote your brand. Detractors (score 0-6): Detractors are unsatisfied customers who can harm your brand and its growth through negative word-of-mouth. They are less likely to purchase from you again and may discourage others from doing so. The Impact of Detractors on a Business Negative Word-of-Mouth: Detractors are more likely to share their negative experiences with others, potentially dissuading new customers. Customer Churn: An increase in detractors can lead to higher customer churn rates, directly affecting your revenue and growth. Feedback Opportunity: On the flip side, detractors offer a valuable feedback loop. By understanding and addressing their concerns, you can improve your product or service, enhancing overall customer satisfaction. Around 70% of shoppers frequently consult available reviews, and typically within the first 20 seconds of arriving on a product page, indicating the significant impact of reviews on consumer behavior and decision-making processes. Brand Reputation: Active management of detractors’ concerns can mitigate damage to your brand’s reputation and even turn detractors into promoters, showcasing your commitment to customer satisfaction. In understanding NPS and its components, especially detractors, businesses can more effectively strategize on improving customer satisfaction and loyalty. The goal is not just to reduce the number of detractors but to transform their experience in a way that they become promoters of your brand. By grasping the essence of NPS, businesses can tailor their approaches to enhance customer experiences, thereby turning potential negatives into powerful positives that drive growth and improve brand perception. What motivates detractors to give negative feedback? Venturing deeper into the realm of NPS detractors, it’s important to grasp what drives them to voice their dissatisfaction. Understanding these motivations can improve the path to not only addressing their immediate concerns but also forging lasting relationships and improving your business as a whole. Here’s a dive into the psychology behind detractors’ feedback: 1. A Desire for Improvement Believe it or not, many detractors speak up because they want to see the brand succeed. They’ve invested time and perhaps money into your product or service and are sharing their thoughts in hopes of sparking positive change. Their feedback, though critical, can be a goldmine of insights for improving your offerings. 2. Seeking Validation and Acknowledgment When customers feel their expectations haven’t been met, they seek acknowledgement of their dissatisfaction. Providing a space for them to express their concerns validates their feelings. It’s a fundamental human need to be heard and understood, and detractors are no exception. 3. Frustration and Disappointment Underneath the negative feedback often lies a sense of frustration or disappointment. Perhaps the product didn’t meet the advertised promises, or the service fell short of their expectations. This emotional response can motivate detractors to speak out in hopes of finding a resolution or simply to prevent others from having the same negative experience. 4. The Impact of Negative Experiences It’s well-documented that people are more likely to share negative experiences than positive ones. A negative experience can leave a strong emotional imprint, compelling customers to warn others. This protective instinct is a powerful motivator for detractors to give feedback. 5. A Final Attempt at Engagement For some detractors, leaving negative feedback is a last-ditch effort to engage with the brand. They may hope for a resolution that could change their perspective and experience. This group is particularly valuable, as their feedback comes with the possibility of retention if addressed effectively. Discover how Locobuzz can transform your NPS management with real-time analytics and actionable insights. Book a free demo How to Accurately Identify Detractors? Identifying detractors boils down to analyzing responses to the NPS question. Remember, detractors are those who rate their likelihood to recommend your service or product as 0-6. But, pinpointing these folks is just the start. To truly understand them, you need to dive deeper: Discover how well your business is performing in customer satisfaction by using our NPS Calculator to check your Net Promoter Score. Understanding the Reasons Behind Their Dissatisfaction Getting to the root of detractors’ dissatisfaction involves active listening and analysis. Here’s how you can gain insights: Common Themes: Look for recurring issues in detractor feedback. Is there a pattern related to product quality, customer service, or something else?Direct Communication: Engage with detractors directly, if possible. Personal interaction can reveal deeper insights into their dissatisfaction and demonstrate your commitment to improvement. Feedback Analysis Tools: Utilize software and tools designed for feedback analysis. These can help in categorizing feedback, identifying trends, and prioritizing areas for improvement. Internal Review: Often, internal processes or policies contribute to customer dissatisfaction. Review your business practices to see if they align with customer expectations and needs. By accurately identifying detractors and understanding the reasons behind their dissatisfaction, businesses can take targeted actions to address these concerns. This process not only helps in improving the product or service but also in building a stronger, more positive relationship with customers who felt unheard.

In the age of social media, the education industry can no longer afford to be in the dark about what students, parents, and educators are saying online. This is where social listening comes in, a powerful tool that allows educational institutions to tap into the wealth of information flowing across the web. By strategically listening to these online conversations, schools can gain valuable insights to improve communication, enhance brand reputation, and ultimately, provide a better learning experience for their students. Social listening extends your reach far beyond your school community. You can track conversations about educational methods, specific courses, or even your competitors. This allows you to identify areas for improvement and stay ahead of the curve in a constantly evolving educational industry. Challenges and how social listening can help you in the education industry Challenge 1: Curriculum Relevance Traditional curriculums may not reflect the skills needed in the modern workforce.  Social Listening Treatment: By monitoring online conversations about jobs, future trends, and employer needs, educators can identify the skills most in-demand. Social media can also reveal student discussions about what they find interesting or challenging in their studies. This allows educators to tailor curriculums to be more relevant and engaging. Example: A school district uses social listening tools to track discussions about artificial intelligence (AI) and its impact on various industries. They discover a surge in mentions of AI skills being essential for future jobs.  This prompts them to introduce coding classes and AI modules within their curriculum to better prepare students. Challenge 2: Teacher Training and Shortages A lack of qualified teachers, especially in specific subjects, can hinder the quality of education.  Social Listening Treatment: Social listening can help identify online communities and forums where teachers share best practices, resources, and lesson plans. Educational institutions can use this information to curate training materials or host online workshops for teachers, addressing skill gaps and fostering collaboration.   Example: A school struggling to find qualified science teachers discovers a vibrant online community of science educators sharing innovative teaching methods on social media.  The school uses this platform to connect its existing teachers with this community, allowing them to learn new approaches and share their own experiences.  Challenge 3: Access and Equity Unequal access to quality education due to factors like poverty or location can create educational disparities. Social Listening Treatment: Social listening allows educators to monitor online discussions in specific communities. This can reveal concerns about a lack of resources, accessibility issues, or challenges faced by students from disadvantaged backgrounds. This information can be used to develop targeted initiatives to bridge the equity gap.  Example: A school board uses social listening to discover discussions in a low-income neighborhood about limited access to after-school programs.  They address this by identifying volunteers and creating a social media campaign to promote the free online tutoring resources available to all students. These are just a few examples of how social listening can be a valuable tool in tackling various challenges faced by the education industry. By leveraging the power of online conversations, educators can gain valuable insights and work towards creating a more relevant, accessible, and equitable learning environment for all students.  7 Benefits of social listening in Education Industry 1) Improved Student Engagement: Social listening allows educators to understand student needs, interests, and concerns directly from the online conversations they’re already having. This can inform the development of more engaging learning experiences that resonate with students and cater to their preferred learning styles. 2) Enhanced Curriculum Development: By monitoring online discussions about jobs, future trends, and employer needs, educators can identify the skills most sought-after in the workforce. This empowers them to tailor curriculums to be more relevant and equip students with the skills they need to succeed in the real world. 3) Stronger Reputation Management: Educational institutions can leverage social listening to track online sentiment about their schools. Identifying positive mentions allows them to amplify their successes, while proactively addressing negative feedback to maintain a positive brand image and build trust with the community. 4) Effective Crisis Communication: Social listening can be a powerful tool for identifying and mitigating potential crises. By monitoring online conversations, educators can detect emerging issues early on and develop effective communication strategies to address them swiftly, minimizing reputational damage. 5) Streamlined Recruitment Efforts: Social listening allows universities and colleges to understand the online conversations of prospective students. Analyzing these discussions reveals what students are looking for in an educational institution. This knowledge can be used to refine marketing messages, highlight unique offerings, and attract a wider pool of qualified candidates. 6) Informed Policy Making: Social listening can provide valuable insights into the opinions and concerns of parents, teachers, and community members. By understanding these perspectives, educational institutions can make data-driven decisions when formulating policies and implementing changes. 7) Benchmarking Against Competitors: Educational institutions can utilize social listening tools to track online conversations about their competitors. This allows them to identify areas where they excel and areas for improvement, fostering a culture of continuous learning and innovation within the educational landscape. How to implement social listening in the education industry? 1) Define Your Goals Improve brand perception: Are students happy with the school environment? Increase student engagement: What are students talking about online regarding clubs or activities? Gather competitor intelligence: How do other schools market themselves? 2) Choose Your Platforms & Keywords Platforms: Focus on where your audience is (Twitter, Facebook, forums for parents). Keywords: Include your school name, relevant hashtags (#CollegeLife), and topics (e.g., “after-school programs”). 3) Track Mentions & Analyze Sentiment Social listening tools can monitor mentions and gauge positive, negative, or neutral sentiment. Example: If students tweet using “#TerribleCafeteriaFood,” the school can address the concerns and improve meals. 4) Take Action & Measure Results Respond to comments and questions promptly, especially concerns. Track how social listening impacts your goals (e.g., increased website traffic from positive mentions). By implementing social listening, schools can gain valuable insights to improve their brand, engage students, and stay ahead

You just received a big-ticket offer that can substantially up your month-on-month revenue target. They love your product and you are excited to start the journey together. Fast forward six months and they have raised multiple escalations and concerns that are often delayed or left unresolved. As a result, your customer does not renew their contract and you lose out on a loyal client. So what is the missing gap here? Your customers do not feel valued or cared for. Post sales, there is little to no scope for their problems to be prioritised which often ends up in dissatisfaction.Customer Success teams were established precisely to avoid this situation. Customer delight, in contrast to the popular notion, is not exclusive to the overall sales journey. It is the final wrap to the gift you present your client that ensures their experience with your brand remains top-notch. It is also one that is ever ongoing. However, not to be confused with customer success, customer delight is the extra mile you go for your customers in addition to the ongoing support that keeps them content with the service your brand continues to provide. Customer delight includes value-added elements like the extra time taken by the rep to clarify customer’s confusion, birthday vouchers, personalised experience and so much more. However, a good customer relationship is the base of your customer delight adventure. Here’s an example for a better understanding. Use Case: Personalised Birthday Discount Offer Enhance customer loyalty and engagement by sending personalised birthday wishes accompanied by a discount offer, making customers feel valued on their special day. Scenario: A retail clothing company wants to strengthen relationships with its customers by recognising and celebrating their birthdays. Implementation Steps Data Collection: Collect and confirm customers’ birth dates and preferences through account sign-up forms or profile updates on the company website. Personalisation and Offer Creation: Design a personalised email template that incorporates the customer’s first name and a warm birthday message. Include a unique discount code for a 20% discount valid for one month from the birthday date, encouraging a purchase while offering flexibility. Delivery Mechanism: Utilise email marketing software to automate the sending of birthday emails at the beginning of the customer’s birth month or on the actual day, based on testing what has a higher engagement rate. Surprise Element: Add a section in the email showcasing product recommendations based on the customer’s previous purchases or browsing history, enhancing the personal touch. Feedback and Engagement: Incorporate a call-to-action inviting customers to share their birthday purchases on social media with a specific hashtag, fostering community engagement. Include a gentle prompt for feedback on the shopping experience or any desired product ranges they’d like to see, promoting interaction. So how do you ensure that you have a customer delight process in place that is not an afterthought but an integral cog in the wheel of overall customer experience? Read on! 1. Acknowledge your customer personally We understand that it is not easy to say thank you to hundreds of customers personally but you must make it a point to show your appreciation when they choose your product once in a while. One of the best ways to do it is by giving them exclusive birthday discounts (as shared above). This is the perfect birthday gift and a great customer delight that displays a persona ‘straight from the heart’ approach. Something as simple as a happy birthday email can spread cheer among your customers, letting them know that you value them. Axis Bank Mutual Funds is very prompt regarding their birthday wishes and customer engagement, making mutual funds a little less boring and birthdays a little more fun. Happiness is linked to a strong customer engagement journey, thereby increasing your brand recall and recognition multifolds.  2. Do not miss out on customer support We don’t want to hear it but brands often miss out on offering stellar customer support when the deal is sealed. This leaves a bad impression, especially during times of difficulty for your customer. For instance, if a customer has been attended to, at every step, until he/she was a prospect, only to be dropped post-conversion, it sends a message that the brand lacks customer value and focuses more on monetary gain. There is no harm in taking a for-profit approach if you are an enterprise, however, human emotions are fickle and can be easily tainted with such a withdrawn attitude. Instead of making post-sales support a reactive measure, how about making it a proactive step in your customer delight lifecycle? One of the best examples of this approach is the iconic brand, Apple. Apple, in addition to having a widespread reach across multiple platforms, has a very specific element called the Genius Bar where customers receive one-on-one support from knowledgeable technicians who provide personalised troubleshooting, repair services, and advice. This personalised attention ensures that each customer’s unique needs and issues are addressed effectively. Apple also takes a proactive approach to customer support by offering extended warranties and comprehensive care plans. 3. Schedule follow-ups post-sales Following up in today’s digital e-commerce world is a piece of cake. If you do not have the bandwidth to arrange for a follow-up call to a customer who recently brought your service or products, mediums like WhatsApp are a great way to get their notes.  Brands must schedule this follow-up call a week after the products have been delivered because the purchase memory is still fresh, and in case they have buyer’s remorse, to ease and reassure them of the right decision. This can help reduce returns and cancellations. An Indian natural beauty brand NatHabit is punctual when it comes to follow ups whether on call WhatsApp or email, enabling users to know that their brand cares about them. These calls can work as feedback, review catch-ups and of course customer engagement with a personal touch.  4. Add the bells and whistles Adding bells and whistles to your product or service is a great way to show

Understanding what people are saying online is crucial in today’s digital world and with over 4 billion people using social media globally, that’s a lot of opinions, feedback and discussions happening every minute. But how do you make sense of this firehose of unstructured data? That’s where social media sentiment analysis comes in. Sentiment analysis uses machine learning and natural language processing techniques to determine if what people are saying is positive, negative or neutral. It decodes this vast sea of emotions and viewpoints. Did you know, over 70% of Fortune 500 companies now use some type of sentiment analysis tool? This guide will break down the core components of social media sentiment analysis so you understand how it works and how you can leverage it for your brand. What is Social Media Sentiment Analysis? Social media sentiment analysis is the process of analyzing emotions, opinions and attitudes expressed on social platforms and through advanced text analytics, it decrypts massive amounts of consumer conversations happening every second across channels like Twitter, Facebook, Youtube and more. The goal? To understand what people really think about your brand, products, competitors and current events. It surfaces valuable insights from unstructured social posts that other analytics can’t and by identifying positive, negative and neutral sentiments, businesses gain a deep perspective of their brand perception in real-time. This allows them to improve, respond faster and ultimately provide an experience that resonates with their target audience. Types of Sentiment Analysis Sentiment analysis can be categorized into different types based on the level of granularity and the approach used. Here are the main types of sentiment analysis: Polarity-Based Sentiment Analysis: This is the most basic form of sentiment analysis, which categorizes text into positive, negative, or neutral sentiments. It’s often used for quickly gauging the overall sentiment of a piece of text, such as a tweet or a product review. Aspect-Based Sentiment Analysis (ABSA): ABSA goes a step further by breaking down the text into different aspects or attributes and analyzing the sentiment for each aspect. For example, in a restaurant review, ABSA can separately evaluate sentiments about the food, service, ambiance, and price. Emotion Detection: This type of sentiment analysis identifies specific emotions expressed in the text such as happiness, sadness, anger, or surprise. It’s more nuanced than polarity-based analysis and can provide deeper insights into the emotional state of the writer. Intent Analysis: While not strictly sentiment analysis, intent analysis is closely related and often used in conjunction. It focuses on identifying the writer’s intention such as whether they are asking a question, expressing a desire, or making a complaint. Multilingual Sentiment Analysis: As businesses become more global, analyzing sentiment in multiple languages becomes crucial. Multilingual sentiment analysis involves developing models that can accurately assess sentiment across different languages and cultural contexts. Each type of sentiment analysis serves different purposes and can provide unique insights depending on the application. By combining these approaches, businesses and researchers can gain a comprehensive understanding of the sentiments expressed in social media and other text data. Decoding the Core Elements of Sentiment Analysis Sentiment analysis is a cool way to understand how people feel about something by looking at what they write or say. It’s like a digital mood detector. Here’s a breakdown of its core elements: Understanding the Basics: Sentiment analysis is a tool that helps us figure out if a piece of text is positive, negative, or neutral. It’s like reading between the lines to catch the vibe of the words. Breaking Down the Text: The process starts by taking a piece of text and splitting it into smaller parts, like sentences or words. This helps the computer focus on each piece to understand the overall mood. Figuring Out the Feelings: The system then checks each part of the text against a list of words that have known emotions attached to them. Words like “happy” or “sad” give clues about the sentiment. Adding It All Up: After looking at all the pieces, the system adds up the positive and negative signals to decide the overall sentiment. It’s like weighing the good and bad to see which side is heavier. Dealing with Sarcasm and Context: One tricky part is understanding sarcasm or when the meaning changes based on the context. This is where advanced techniques come in to help the system get smarter. Putting It to Use: Sentiment analysis is super useful in many areas. Companies use it to see how people feel about their products, and it can even help track public opinion on social media. So, sentiment analysis is a handy tool that helps us make sense of emotions in text, giving us a peek into the hearts and minds of people. The Mechanism Behind Sentiment Analysis Sentiment analysis is like a smart robot that reads text and figures out the emotions behind it. It’s a mix of language understanding and some cool math tricks. Here’s how it works: Natural Language Processing (NLP): This is the first step where the system breaks down the text into smaller pieces, like sentences and words. NLP helps the computer understand the structure of the language, like grammar and meaning. Machine Learning: This is where the magic happens. Machine learning uses algorithms to teach the computer how to recognize emotions in text. It’s like training a puppy to fetch; the more you practice, the better it gets. Algorithms and Models: There are different methods to do sentiment analysis. Some are simple, like looking up words in a list of positive or negative words. Others are more complex, like using neural networks, which are like a mini-brain inside the computer that can learn from lots of examples. Interpreting Emotions: Sentiment analysis tools use these algorithms to score the text. They might give a positive sentence a high score, a negative one a low score, and a neutral one somewhere in the middle. This helps us understand the overall mood of the text. Context and Sarcasm: One of the biggest challenges

The Power of Social Listening for Consumer Durables Companies We live in a Genz world, where staying ahead of time is super important. It is important to understand what consumers think about the products. That’s where social listening comes in.Trends change quickly, and what customers like can change a lot. It’s like tuning into what people are saying online about these items where every comment and conversation holds the key to shape success in the market. Traditional market research is good, but nowadays, using social media to listen to what people are talking about is even more convenient. Social listening for the consumer durables industry today is no longer a good-to-have feature, but a necessity! Social listening means paying attention to what people say on social media to understand what they like, don’t like, and how they feel. It’s not just about seeing when people talk about a brand or hashtag. It’s about understanding how people talk to each other and what they think. By listening to what people are saying on social media, consumer durable businesses can make informed decisions. They can improve their offerings, and ultimately, enhance customer satisfaction and loyalty. Challenges faced by consumer durable companies Keeping up with the latest technology: It’s hard for consumer durable companies to stay updated with the latest technology. For example, a company manufacturing smartphones needs to regularly upgrade features like camera quality, processing speed, and battery life to compete with newer models on the market. Changing what people want: Consumer preferences can shift rapidly due to trends, lifestyle changes, or cultural influences. For instance, if there’s a growing demand for eco-friendly appliances due to environmental concerns, companies must adjust their product offerings accordingly by developing energy-saving models. Intense competition: The consumer durables market is highly competitive, with numerous companies offering similar products. For example, in the laptop industry, there are multiple brands like HP, Dell, and Lenovo, each competing for market share by offering different features, prices, and designs. Making products affordable: Balancing product quality with affordability is a constant challenge for consumer durables companies. People want to buy things that are good quality but also not too expensive. For example,a company making washing machines needs to find a balance between making them good quality and keeping the price reasonable. Brand reputation management: Providing efficient after-sales service is essential for maintaining customer satisfaction and loyalty. For example, if a fridge breaks, the company needs to have people who can fix it quickly. How can social listening help consumer durables companies? Social listening is a valuable tool for consumer durables companies. It’s like giving these companies special ears to listen to what people are saying on social media. By paying attention to conversations online, these companies can learn a lot about what their customers want, what they think about their products, and what their competitors are doing. This helps companies make better decisions, improve their products, and keep their customers happy.So, let’s dive into how social listening can be a game-changer for consumer durables companies. Understanding Customer Needs: Social listening helps consumer durables companies understand what customers want from their products. For example, a company might notice on social media that many customers are complaining about a specific feature of their vacuum cleaner, such as weak suction power. This feedback can prompt the company to improve the feature in their next model. Identifying Product Preferences: By monitoring conversations on social media, companies can identify which features or designs are most appealing to customers. For instance, a smartphone manufacturer might discover that many users are expressing excitement about larger screens. This insight can guide the company’s product development efforts to prioritise larger displays in their upcoming models. Finding New Trends: Social listening allows companies to stay ahead of trends in the consumer durables market. For example, a company that sells home appliances might see a lot more people talking online about smart home technology. If they notice this trend early, they can start making appliances that work with smart home systems, like thermostats you can control with your phone. This way, they can offer what customers want before others do. Improving Customer Satisfaction: Social listening enables companies to address customer issues and concerns promptly, leading to higher levels of satisfaction. For instance, if a customer complains on social media about receiving a damaged product, the company can quickly respond, apologise, and offer a replacement. This demonstrates responsiveness and care, enhancing the customer’s experience. Protecting Reputation: Companies can use social listening to catch and fix any negative comments or rumours about their products before they spread too much. For example, if someone starts saying online that a brand’s refrigerators are unreliable, the company can address the issue before it damages their reputation. Overall, a social listening tool can provide valuable insights and opportunities for consumer durable products, helping companies understand their customers better, identify market trends, protect their brand reputation, and drive business growth. How can brands improve their customer support and service with the help of social listening? Responding Quickly: Brands can use social listening to quickly answer customer questions or solve issues. Social listening allows them to monitor platforms like Twitter, Facebook, and Instagram for mentions of their products. By responding fast to customer queries or complaints, companies can show their commitment to customer satisfaction. For example, if someone tweets about a broken microwave, the company can reply fast to help fix the problem and showcase their responsiveness and dedication to solving customer problems in a timely manner. Fixing Problems: Brands can use social listening to find problems customers are talking about on social media and then work to solve the issues. This saves them from getting into a crisis and builds trust and loyalty among the customers. For example, if numerous users complain about a refrigerator failing to maintain proper cooling, the company can investigate the root cause of the problem and implement necessary fixes, ensuring better product performance and customer satisfaction. Listening to Feedback: Social listening allows brands

The Power of Social Listening for the Manufacturing Industry In today’s connected world, manufacturers face the challenge of keeping up with customer feedback across platforms like Instagram, Facebook, and Reddit.And that’s where social listening offers a solution by acting as a digital detective, allowing businesses to tune into online conversations and uncover what people are saying about their brand, beyond direct interactions.By tuning into online conversations, you can discover what really matters to your audience as over 90% of shoppers read reviews before splurging, so it’s crucial to understand their perspectives. This guide will show you how tuning into social platforms can provide valuable insights for your manufacturing business and you’ll learn how brands are benefiting from social listening and get tips to start your own program. Understanding Social Listening in Manufacturing Industries Social listening in manufacturing industries is like having a secret agent who listens to what people are saying about your products and brand online. It’s all about using special tools to track and analyze conversations, comments, and mentions on social media, forums, and other digital platforms. These tools can pick up on keywords, hashtags, and even the sentiment behind what people are saying, whether it’s positive, negative, or neutral. Now, you might be wondering how this is different from traditional market research. Well, traditional market research is like sending out surveys or conducting focus groups to ask people what they think. It’s more structured and planned. On the other hand, social listening is more like eavesdropping on natural conversations. It’s faster, more real-time, and gives you a direct peek into what’s on people’s minds without them knowing they’re being observed. Here’s a quick table to show the differences: Feature Social Listening Traditional Market Research Data Collection Real-time monitoring of online conversations Surveys, focus groups, interviews Speed Immediate insights Takes time to collect and analyze data Authenticity Unprompted, natural opinions Responses may be influenced by the research setting Scope Broad, can cover a wide range of topics Usually focused on specific questions Cost Generally lower cost Can be expensive due to data collection methods In manufacturing, social listening can be a game-changer. It can help you quickly spot issues with your products, see what features customers love, and even keep an eye on what competitors are up to. By combining social listening with traditional market research, manufacturers can get a well-rounded view of their market and make smarter decisions. Benefits of Social Listening for Manufacturers Social listening offers several benefits for manufacturers, helping them stay ahead in the competitive market: Real-time feedback on products and services: Social listening allows manufacturers to hear what customers are saying about their products as soon as they say it. This immediate feedback can help companies quickly identify and address any issues, ensuring that their products meet customer expectations. Identifying emerging trends and consumer preferences: By monitoring online conversations, manufacturers can spot new trends and shifts in consumer preferences. This insight can guide product development and marketing strategies, ensuring that companies stay relevant and meet evolving customer needs. Enhancing brand reputation and customer loyalty: Engaging with customers on social media and responding to their feedback can strengthen the relationship between the brand and its customers. Positive interactions and proactive problem-solving can enhance a brand’s reputation and encourage customer loyalty, leading to repeat business and positive word-of-mouth. Overall, social listening provides manufacturers with valuable insights that can inform strategic decisions, improve customer satisfaction, and drive business growth. Success Stories of Social Listening in the Manufacturing Sector In the manufacturing sector, social listening has proven to be a powerful tool for businesses looking to enhance their brand, understand customer needs, and stay ahead of the competition. Here are some success stories: General Electric (GE): GE used social listening to monitor conversations around its #Ecomagination campaign, which focused on eco-friendly technologies. By analyzing social media chatter, they were able to gauge public interest, engage with influencers, and tailor their marketing strategies to highlight the most talked-about innovations. The result was a significant increase in brand awareness and a positive shift in public perception regarding GE’s commitment to sustainability. Lego: The iconic toy manufacturer, Lego, turned to social listening to understand customer feedback and preferences. When they noticed a growing demand for adult-themed Lego sets through social media conversations, they capitalized on this trend by launching the Lego Architecture series, targeting adult fans. This strategic move not only expanded their market but also boosted sales and reinforced their brand’s adaptability. Caterpillar: As a leading manufacturer of construction and mining equipment, Caterpillar used social listening to monitor customer discussions about equipment performance and service issues. This real-time feedback allowed them to address customer concerns promptly, improve product quality, and enhance their after-sales service. The proactive approach led to increased customer satisfaction and loyalty. Intel: The tech giant Intel leveraged social listening to track conversations around their processors and technology. By understanding customer sentiment and identifying common pain points, they were able to make data-driven decisions for product improvements and marketing strategies, resulting in better customer experiences and increased market share. These success stories highlight the impact of social listening on the manufacturing sector. By actively listening to online conversations, companies can gain insights into customer preferences, identify emerging trends, and make informed decisions that drive business growth and enhance brand reputation. How to Implement Social Listening in Your Manufacturing Business To effectively implement social listening in your manufacturing business, follow these steps: Define Your Objectives: Clearly outline what you want to achieve with social listening. This could be improving customer service, tracking competitor activity, or identifying market trends. Choose the Right Tools: Select a social listening platform that fits your needs and budget. Look for tools that can monitor relevant social media channels, provide real-time alerts, and offer comprehensive analytics. Set Up Keywords and Alerts: Identify keywords, hashtags, and phrases related to your brand, products, and industry. Set up alerts to notify you when these terms are mentioned online. Monitor Conversations: Regularly check the social listening tool

Imagine being able to hear the unfiltered thoughts, concerns, and experiences of your patients, all in real time. Think about tailoring your services, addressing unspoken needs, and building a stronger community – all possible by simply listening. This isn’t a futuristic dream; it’s the power of social listening in healthcare. Forget traditional surveys and questionnaires; people are already expressing themselves loudly on social media! Harnessing this raw, authentic data can transform your approach to patient care and unlock incredible benefits. Let’s see how this tool can revolutionize patient care, shape healthcare policies, and ultimately improve the well-being of individuals and communities worldwide. Challenges faced in Healthcare sector In healthcare, there are many tricky challenges that doctors, hospitals, and patients face. These challenges include things like high costs for treatment, not having easy access to healthcare, and problems with how information is shared between doctors and hospitals. Other issues include not having enough healthcare workers, more older people needing care, and keeping up with all the new medical technology. These problems need everyone’s help to find solutions, so healthcare can be better for everyone. Privacy Concerns: With more healthcare information being stored and shared digitally, people worry about their personal health data being accessed without their permission. This can make patients hesitant to share important information with their healthcare providers. Communication should be made easier for people without them worrying about their personal issues. Information overload: Think about when you search online for how to get rid of a headache. You find lots of different suggestions, like drinking water, taking medicine, or trying home remedies. But each website says something different, and it’s hard to know which advice is right. This can be really confusing and make it tough to decide what to do. Communication Gap: Sometimes, when you look up information about a medical condition, the websites use really big and complicated words. It’s like they’re talking in a language that you don’t understand. This makes it hard to trust what they’re saying because it feels like they’re not speaking your language. Negative Sentiment: Let’s say you had a bad experience at the doctor’s office, like having to wait a long time or feeling like the doctor didn’t listen to you. You might want to talk about it on social media to let others know about your experience. But if the clinic doesn’t respond or handle your complaint well, it can make them look bad to other people who see your post. This can hurt their reputation. Evolving Needs: Nowadays, people want things to be quick and easy, especially when it comes to healthcare. If a clinic doesn’t keep up with technology or offer convenient services like making appointments online or having virtual visits with doctors (telemedicine), patients might choose to go somewhere else that does. 5 Benefits of social listening in Healthcare The power of social listening in healthcare is phenomenal. Imagine if healthcare providers could pay attention to what patients are saying online, like on social media or in reviews. They could learn what people are confused about, what they’re unhappy about, and what they want. Then, they could use that information to improve how they communicate, provide better information in simpler language, address complaints before they get out of hand, and meet patients’ needs better in the fast-changing digital world. For example, let’s say a clinic notices a lot of complaints on social media about long wait times. They could respond to those complaints, apologize, and maybe even work on ways to reduce wait times in the future. This shows that they’re listening and trying to improve, which can improve their reputation and make patients happier. The power of social listening in healthcare has its own benefits. 1. Understand Patient Sentiment: This means figuring out how patients feel about the healthcare services they receive. For example, hospitals might ask patients to fill out surveys after their visits to rate their experiences. By looking at these ratings, hospitals can see if patients are happy with the care they received or if there are areas where they need to improve. 2. Empower Patient Engagement: This is about making patients feel involved and supported in their healthcare journey. For instance, doctors might use social media to answer common questions from patients publicly. This not only helps the person asking the question but also others who might have the same concerns. It creates a sense of community where patients feel like they can ask for help and get answers. 3. Predict and Address Emerging Trends: This involves staying ahead of new issues or concerns that patients might have. For example, during flu season, clinics might monitor social media for an increase in posts about flu symptoms. If they see more people talking about feeling sick, they can prepare by stocking up on flu vaccines and scheduling extra staff to handle more patients. 4. Improve content marketing: This means creating helpful and interesting information that patients will find useful. For instance, a healthcare provider might write blog posts or make videos about healthy eating tips or exercises to manage stress. By sharing this content online, they can attract new patients who are interested in staying healthy and learning more about their services. 5. Enhance Reputation Management: This involves managing how people perceive a healthcare provider. For example, if someone leaves a negative review online about a clinic, the clinic might respond publicly to apologize and offer to make things right. This shows other potential patients that the clinic cares about their experiences and is willing to address any issues that arise.So, the power of social listening can really make a difference in healthcare by helping providers understand and meet patient’s needs and build trust within their communities. Get Your Hands on Dashboard [forminator_form id=”68696″] How to implement social listening for healthcare in action The power of social listening for healthcare involves monitoring social media platforms, online forums, blogs, and other digital channels to understand and analyze conversations, trends, and sentiments related

The world of Banking, Financial Services, and Insurance (BFSI) is on the brink of a customer service revolution. With technology advancing at a breakneck pace and customer expectations soaring higher than ever, the future looks promising—and a tad challenging—for BFSI companies. But what exactly does the future hold? How are emerging technologies and changing consumer behaviors shaping the way BFSI institutions interact with their customers? This blog will take you on a journey through the key trends and innovations that are poised to transform BFSI customer service in the years to come. The Rise of AI and Machine Learning One cannot talk about the future without mentioning the colossal impact of artificial intelligence (AI) and machine learning on BFSI customer service. AI-driven chatbots and virtual assistants are becoming increasingly sophisticated, capable of handling a wide range of customer queries with precision and empathy. These digital helpers are not just restricted to answering basic questions; they are evolving to provide personalized financial advice, process transactions, and even detect fraud. The beauty of AI lies in its ability to learn from interactions, constantly improving its responses and services, making customer service faster, more efficient, and available 24/7. Personalization at Scale The future of BFSI customer service is not just about being digital; it’s about being personal. With the wealth of data at their fingertips, BFSI companies are leveraging big data analytics and AI to offer hyper-personalized experiences to their customers. From personalized financial advice based on an individual’s spending habits, automatically replying to customers queries  and investment preferences to customized insurance plans, the aim is to make the customer feel unique and valued. This level of personalization enhances customer satisfaction and loyalty, setting a new benchmark in customer service. Scenario: Personalized Customer Service in Action Imagine a customer, Sarah, who frequently interacts with her bank via social media and online banking platforms. Sarah has a history of interactions that include queries about savings accounts, interest rates for home loans, and investments in mutual funds. She also occasionally seeks advice on budgeting and managing expenses. How ResponseGenie Enhances Personalisation for Sarah: Understanding Customer Needs: ResponseGenie analyzes Sarah’s past interactions, and expressed interests using AI and big data analytics. It identifies her as a young professional likely interested in saving for a home and investing wisely. Tailored Communication: When Sarah reaches out with a query about potentially investing in a new mutual fund, ResponseGenie, leveraging its AI capabilities, crafts a response that not only addresses her query but also aligns with her investment preferences and financial goals. The response includes a brief analysis of why the particular mutual fund might be a good fit for her portfolio, considering her risk tolerance and past investment behavior. Seamless Integration: All this is done seamlessly across her preferred communication channels, ensuring that whether Sarah is interacting via a social media message, email, or in-app chat, she receives a consistent, personalized experience. The Outcome: Customer Satisfaction: Sarah feels valued and understood by her bank, appreciating the tailored advice that helps her make informed financial decisions. Loyalty: Her loyalty to the bank increases, as she perceives it as a partner in her financial journey, not just a service provider. Engagement: Sarah is more likely to engage with the bank for future financial needs and recommend it to friends and family, thanks to the personalized, proactive service she received. By utilizing Locobuzz’s ResponseGenie, BFSI companies can achieve a level of personalization that makes customers like Sarah feel uniquely valued. This feature exemplifies how AI and big data analytics can be leveraged to not only meet but exceed customer expectations, setting a new benchmark in personalized customer service.   Below is an example on how ResponseGenie works  https://youtu.be/gIJUzjTaMQI Omnichannel Customer Engagement Customers today expect seamless service across all touchpoints, whether it’s through an app, website, call center, or in-person. BFSI companies are embracing an omnichannel approach to customer service, ensuring a consistent and unified experience across all channels. This approach not only meets customer expectations but also provides companies with a holistic view of the customer journey, enabling them to deliver more personalized and proactive services. Blockchain for Enhanced Security and Transparency In the BFSI sector, trust is paramount. Blockchain technology is emerging as a powerful tool to bolster security and transparency in customer transactions. By enabling secure, transparent, and tamper-proof transactions, blockchain is helping BFSI companies reduce fraud, streamline processes, and enhance customer trust. From secure payments to the efficient handling of claims in insurance, blockchain is set to revolutionize many aspects of BFSI customer service. Empowering Customers with Financial Literacy The future of BFSI customer service also lies in empowering customers with the knowledge to make informed financial decisions. BFSI companies are increasingly investing in educational resources, tools, and workshops to enhance financial literacy among their customers. This not only helps customers manage their finances better but also builds a stronger, more trusting relationship between customers and financial institutions. Eg: The RBI has developed tailored financial literacy content for  target groups’ viz. Farmers, Small entrepreneurs, School children, Self Help Groups,etc. How CX influences customer loyalty, trust, and satisfaction in the BFSI The role of Customer Experience (CX) in influencing customer loyalty, trust, and satisfaction within the Banking, Financial Services, and Insurance (BFSI) sector is both profound and pivotal. As the BFSI sector navigates through an era of digital transformation, the significance of CX has surged, becoming a critical determinant of competitive advantage. Here’s an in-depth look at how CX shapes these crucial business outcomes: Trust Trust is the cornerstone of any relationship, especially in the BFSI sector, where customers entrust institutions with their financial well-being. CX plays a crucial role in building and maintaining this trust: Transparency:Clear communication about fees, policies, and processes helps demystify financial services, making customers feel more secure in their dealings with BFSI institutions. Security: Investing in robust cybersecurity measures and ensuring customers’ personal and financial data are secure enhances trust. A positive CX includes peace of mind regarding data privacy and security. Empathy:

Businesses of every scale—from a small aromatherapy shop with bespoke offerings to large enterprises commanding attention across multiple platforms—face a common hurdle: understanding the impact of their social media efforts.  With an array of metrics at their disposal, the challenge lies not in the collection but in the interpretation and application of this data to foster growth and engagement. As we move from focusing on single businesses to the wider world of digital marketing success, the importance of social media reporting becomes clearer. It’s not just about gathering data; it’s about creating a story that helps guide our decisions. This is where your social media report can do the trick.   Why Do You Need a Social Media Report? Social media reporting is your one-stop destination for your performance, analysis, and dare we say, rectification as well.  In a well-crafted social media report, one is more likely to understand the KPI of a certain campaign, where it broke all the barriers, where it fell short and which metrics truly helped bring the brand into the spotlight.  Hard to visualise? Locobuzz can generate fully-fledged reports to help you understand what you might miss out on! Here are some key elements of the report that can help. Total Mention Count on a Brand Post   Sentiment Analysis Channel-Wise Impression     And so much more.  In this report, you can figure out: The overall result of your campaign. Customer reaction and sentiment towards the campaign (comment tracking) Best time to engage. Your demographic. Overall brand perception from your customer’s point of view.  Simply put, you need a social media report to help you realise your ROI. However, the constituents of your social media report is supremely important to help you realise your ROI. What Should Your Social Media Report Include? Apart from the social media metrics you should be tracking, your report needs the following to be helpful for your leadership team to track growth. While we have already discussed the important metrics that should be a part of your strategy (read our blog!), let’s talk about the elements that should be included but are often overlooked. Objective The objective of your social media campaigns should be predetermined. Why? Because it prevents you and your team from shooting in the dark. By setting clear goals upfront, you create a focused framework for your team’s activities. This direction is vital for ensuring that every action taken, every content piece created, and every dollar spent contributes towards a unified purpose. It’s about having a clear vision of what you want to achieve, whether it’s increasing brand awareness, driving sales, engaging with your audience, or launching a new product. Moreover, these objectives are essential when communicating with your leadership team. They provide a rationale for the resources you’re employing – be it time, money, or human capital. When you can link your activities directly to predetermined goals, it becomes much easier to justify your strategies and expenditures. It shows that your actions are not vague but are part of a calculated effort to achieve specific, measurable results. Investment in social media activities Your investment in social media activities primarily outlines your monetary and resource stakes included in your social media strategy for the month, quarter or even the year. For instance, it can be human resources like a social media manager, copywriter and designer, and on the other hand, it may also include different tools you are deploying for the overall strategy. Human Resource Investments: This includes the staffing required for your social media strategy, such as a social media manager, copywriter, designer, content strategist, and other roles. Each of these roles plays a distinct part in crafting and executing your social media presence. For example, a social media manager might oversee the strategy and coordinate efforts across platforms, while a copywriter and designer work on the content creation aspect. Highlighting these roles in your report underscores the human capital invested in making your social media efforts successful. Tool and Technology Expenditure: In addition to human resources, the investment in various tools and technologies is a significant part of your social media strategy. This may include content management systems, analytics tools, scheduling software, and other digital tools that facilitate the execution of your strategy. These tools are essential for tasks like tracking engagement, scheduling posts, analysing audience demographics, and measuring the overall effectiveness of your social media efforts. Financial Outlays: Apart from personnel and tools, other financial outlays such as advertising costs, subscription fees for premium tools, and expenses for any external agency support should be accounted for. These costs are direct investments into expanding reach, gaining insights, and enhancing the quality of social media activities. Setting the Right Expectations: By including a detailed breakdown of these investments in your social media report, you set clear expectations about what is being put into the social media efforts. It helps stakeholders understand the scope and scale of the operation and why certain results are expected. Justifying the Expense: This section also plays a vital role in justifying the expenses incurred. By correlating investments with outcomes (such as increased engagement, lead generation, or brand awareness), you can demonstrate the return on investment (ROI) of your social media activities. This is essential for evaluating the effectiveness of your strategy and for securing or adjusting future budgets. Adding these to your social media reports helps you set the right expectations as well as justify the expense that may incur. Expectations Very similar to objectives, but here we dive a little deeper. Your expectations highlight the projected future of particular investments and activities in a particular timeline. For instance, your expectations can include: Increase followers by 3x the current number.  Increase the diversion rate to the shop link by 50% in 6 months.  Enhance the brand engagement rate by 25% by the end of quarter. Your expectations help you determine your success parameters and determine the quality of the performance in a set timeline.  Delivered Results As the name

Social media insights are an important part of your market research report as they give an overview of how your brand is being perceived by consumers online.Imagine a fledgling coffee shop – let’s call it “Brew & Bean,” nestled in the heart of a bustling city. Despite offering the best, Brew & Bean struggled to attract the foot traffic it anticipated. The turning point came when the owners decided to leverage their social media presence and dive deep into social media insights to understand their audience better. Through meticulous analysis of social media conversations, Brew & Bean discovered that their target demographic was highly engaged in discussions about sustainability and eco-friendly practices within the coffee industry.This revelation was a goldmine. The coffee shop swiftly adjusted its marketing strategy to highlight its commitment to sustainability, from using biodegradable cups to sourcing beans from fair-trade suppliers. The results were astonishing. Social media buzz around Brew & Bean skyrocketed, leading to increased foot traffic and sales. This success story exemplifies the transformative power of social media insights in understanding and responding to consumer preferences and trends.These insights are no more ‘good to have’ but essential for your reports because most customers today are using platforms like Facebook and Instagram as a part of their purchase decisions. In fact, forty-five percent of Gen Z consumers consider TikTok and Instagram as the top platforms for their purchasing decisions, followed by YouTube (38%), Facebook (24%), Snapchat (17%), Twitter (14%) and Reddit (7%) These social media insights are helpful for different teams at different levels. For instance, your customer service team can track mentions (more about it later) to know whether their target audience is satisfied with the service or not.They not only guide strategic decisions but also provide a deeper understanding of consumer behaviour and preferences. Let’s explore how social media insights are transforming the landscape of market research. The Role of Social Media Insights in Product Launches Often an oversight, the collaboration between the market research team and the product team is crucial not only for product development but improves the business’s bottom line as well.How? The research team analyses crucial metrics that define how well (or not) consumers are accepting the product.Tracking qualitative data like product acceptance and quantitative data like the number of engagements within a specific timeline can play wonders in decoding product adaptability. For instance, by relying on the metric of social listening, the research team can help the product team understand that the new product launch is not as widely accepted as the previous one because of the lack of upgrades, downgraded features and poor performances.This comprehensive approach provides a robust foundation for the product’s market entry strategy. Metrics for Measuring Social Media Insights At the heart of social media insights are key metrics: positive, negative, and neutral sentiments. However, market research delves deeper with a few more metrics that add a richer insight into the market research. Some of these metrics are as follows. 1. Share of Voice Share of Voice (SOV) is the metric that determines your power and presence in your industry in comparison to your competitors. Having a strong share of voice allows your brand to have a strong presence, more visibility and greater authority in your sector. Tracing the metric for your research can help your brand team understand where your business stands and if there is a need to pump up the campaign activities to enhance its benchmark against competitors. 2. Net Promoter Score (NPS) A high Net Promoter Score (NPS) suggests that satisfied customers are likely to share their positive experiences online, enhancing the brand’s online reputation. These customers act as advocates, influencing others to engage with the brand. Conversely, a low NPS, driven by dissatisfied customers, can adversely affect the brand. The negative perception may persuade others to disengage from the brand. Especially on social media, where outreach is extensive, this can lead to significant reputational damage. NPS feedback offers a comprehensive view of business operations, providing valuable insights for enhancing customer experience and proactively addressing issues that might otherwise harm the brand’s reputation. To calculate the NPS, teams can use the following formula: 3. Brand and Product Mentions Your brand/product mentions (both negative and positive) give a clear picture of how your customers perceive your brand online. Including this social media insight in the market research report helps leadership get a bird’s eye view of the overall brand perception. Tools like Locobuzz can create a detailed report highlighting the total number of brand mentions which can be positive or negative or neutral. By focusing on these details, the platform enhances the precision of campaign execution, resulting in improved campaign outcomes. This approach is instrumental in identifying the optimal time to initiate campaigns and pinpointing the periods of highest activity. These metrics, along with basic social media indicators like likes, comments, and shares, paint a comprehensive picture of consumer engagement.However, it is important to note that market research is not limited to a single social media platform. Each social media channel, from Instagram to YouTube, offers unique insights.While the core data remains consistent across platforms, nuances like YouTube’s lack of sharing options versus Twitter’s rich engagement metrics offer varied perspectives. The evolution of social media from Web .0’s one-way communication to Web 2.0’s interactive capabilities has revolutionised market research. This transition to a more interactive era has enabled researchers to tap into the needs and wants of users more effectively than ever before.   4. Engagement Rate by Content Type Understanding the content types that resonate most with your audience can greatly refine your content strategy. For instance, a skincare brand might discover that tutorial videos on Instagram garner more engagement than static posts, prompting them to allocate more resources to video content production. Moreover, it’s noteworthy that currently, short video formats like Reels or YouTube Shorts often outperform other formats, suggesting their effectiveness in capturing audience interest. 5. Influencer Engagement Impact This metric evaluates the effectiveness of partnerships with influencers

The fusion of technology and customer service in the Banking, Financial Services, and Insurance (BFSI) sector is not just an add-on but a must-have! Today, we’re diving deep into the world of Digital Desking for BFSI with locobuzz. It’s an integrated platform that brings together various tools and technologies to help businesses, especially in the BFSI sector, manage customer interactions, data analytics, social media engagements, and much more in a seamless, efficient manner. What is Digital Desk for BFSI? At its core, Digital Desk for BFSI is an integrated platform that consolidates various digital customer service and support tools into one cohesive interface. This innovative solution enables BFSI institutions to manage customer interactions across multiple channels, including email, social media, chat, and voice calls, all from a single dashboard. By doing so, it not only streamlines operations but also ensures a more seamless and personalized customer experience. Why BFSI Needs Digital Desking In a world where instant gratification is the norm, customers expect quick, efficient, and personalized services from their BFSI providers. Digital Desking steps in as a superhero 🦸‍♂️, enabling BFSI companies to meet these expectations by offering: Speedy Service: Reducing response times to customer queries. Personalization: Tailoring services to individual customer needs. Efficiency: Streamlining operations and reducing manual errors. Top challenges that BFSI faces in CX Digital Transformation: While digital transformation offers opportunities to enhance CX, BFSI institutions face challenges in integrating new technologies with legacy systems. This includes adopting digital channels, AI, and automation without disrupting existing services. Data Security and Privacy: With the increasing reliance on digital platforms, ensuring the security and privacy of customer data becomes paramount. BFSI institutions must navigate complex regulatory environments (like GDPR in Europe) while protecting against cyber threats and data breaches. Regulatory Compliance: Adhering to ever-changing regulations and compliance standards can be cumbersome. These regulations often require significant adjustments to how institutions operate and interact with customers, impacting the CX. Customer Expectations: Today’s customers expect personalized, convenient, and fast services. Meeting these expectations requires BFSI institutions to leverage data analytics, AI, and other technologies to offer tailored products and services, which can be challenging given the complexity of financial products. Omnichannel Experience: Customers interact with BFSI institutions across multiple channels (online, mobile, in-person). Providing a consistent and seamless experience across all these channels, while maintaining the quality of service, is challenging. Competition from FinTech and Big Tech: The rise of FinTech and Big Tech companies in the financial services space increases competition, as these entities often offer innovative, customer-centric solutions that challenge traditional institutions. Keeping up with these agile competitors requires significant investment in technology and CX. Customer Trust and Loyalty: Building and maintaining trust in a digital world is a significant challenge. BFSI institutions must ensure transparency, ethical practices, and consistent communication to foster loyalty, especially in the face of scandals or service disruptions. Talent and Skills Gap: As technology evolves, there is a growing need for skills in data analytics, cybersecurity, and digital marketing within the BFSI sector. Finding and retaining talent with these capabilities is a challenge. The Benefits of Implementing Digital Desk in BFSI The adoption of Digital Desk technology in the BFSI sector brings numerous benefits. For starters, it significantly enhances customer satisfaction by providing swift and accurate responses to inquiries and issues. Moreover, it reduces operational costs by automating routine tasks and improving staff efficiency. Compliance and security are also bolstered, as Digital Desk solutions come equipped with advanced features to protect sensitive customer data and ensure adherence to regulatory standards. The ability to analyze customer data offers invaluable insights, enabling institutions to make informed decisions and tailor services to meet individual needs. Challenges and Considerations Despite its advantages, the integration of the Digital Desk in BFSI is not without challenges. Concerns around data security, the complexity of implementation, and the need for staff training are common. However, with a strategic approach and the right technology partners, these hurdles can be overcome, paving the way for a smoother transition and successful adoption. How Digital Desk for BFSI with Locobuzz Enhances Experience In the fast-paced world of banking, financial services, and insurance (BFSI), staying ahead of the curve isn’t just an advantage; it’s a necessity. As digital technologies evolve, so do the expectations of consumers, who now demand more personalized, efficient, and secure interactions with their financial institutions. Enter the Digital Desk for BFSI, a groundbreaking tool that’s reshaping the landscape of customer service and operational efficiency in profound ways. ConclusionConclusion The Digital Desk for BFSI, especially when powered by platforms like locobuzz, is not just a tool; it’s a transformative force that is reshaping the way financial institutions interact with their customers. By using this digital revolution, BFSI institutions can not only meet but exceed the evolving expectations of their customers, securing their position in a competitive landscape and paving the way for future success. As we wrap up, it’s clear that the journey towards digital transformation in BFSI is both exciting and essential. Institutions ready to take the leap will find themselves at the forefront of innovation, offering unparalleled customer service and reaping the rewards of operational excellence. The digital desk is more than just technology; it’s the future of BFSI.

The Role of Chatbots in Transforming Customer Support Chatbots, powered by advances in artificial intelligence and machine learning, are revolutionizing how businesses interact with customers. This transformation is not just about efficiency; it’s about creating a more personalized, accessible, and responsive customer experience. Locobuzz, a leading player in this field, exemplifies this shift, leveraging chatbot technology to enhance customer support. The Emergence of Chatbots in Customer Service The journey of chatbots in customer service began as simple, rule-based systems that could answer only basic queries. However, with the advent of AI and natural language processing (NLP), these bots have transformed into sophisticated tools capable of handling complex interactions. Today, they are an integral part of customer support strategies for businesses across various sectors. Why Chatbots? 1. 24/7 Availability: Unlike human agents, chatbots can operate round the clock, providing immediate responses to customer inquiries at any time. This continuous availability significantly enhances customer satisfaction and engagement. 2. Cost-Effective: Chatbots reduce the workload on human customer service agents, allowing businesses to manage resources more efficiently. They handle routine inquiries, freeing up human agents to tackle more complex issues, thus optimizing operational costs. 3. Scalability: During peak times or unexpected surges in customer queries, chatbots can effortlessly handle the increased volume, something that would require significant human resource investment otherwise. 4. Personalization: Modern chatbots are capable of learning from past interactions. They use this data to provide personalized experiences, addressing customers by name and recalling previous conversations, which fosters a sense of connection and loyalty. 5. Multilingual Support: With the ability to communicate in multiple languages, chatbots have broken down linguistic barriers, making customer support more inclusive and accessible to a global audience. Locobuzz: Pioneering Chatbot Solutions Locobuzz stands out as a forerunner in integrating chatbot technology into customer support. The platform leverages AI-driven chatbot called ResponseGenie to offer seamless and efficient customer service. Here’s how Locobuzz is making a difference: 1. Intuitive Chatbots: Locobuzz’s ResponseGenie is designed to understand customer intent and context. This capability ensures that interactions are as natural and effective as possible, closely mirroring human conversation. 2. Integrated Analytics: The platform offers comprehensive analytics, allowing businesses to track a vast plethora of metrics.  This data is crucial for continuous improvement and personalization. 3. Omnichannel Support: Locobuzz’s chatbots integrate with multiple channels, including social media, email, and messaging apps, providing a cohesive experience across different platforms. 4. Customization: Recognizing that no two businesses are alike, Locobuzz offers customizable chatbot solutions tailored to specific industry needs and customer expectations. The Future of Chatbots in Customer Support the future of chatbots in customer support looks dynamic, with advancements leading to more empathetic, proactive, integrated, and accessible customer service experiences. These developments not only aim to enhance efficiency but also to provide a more personalized, human-like interaction between customers and technology. Emotion Recognition in Chatbots Current State: Most chatbots operate on predefined scripts or AI algorithms that focus on interpreting text-based input without understanding the underlying emotions. Future Developments: Advancements in natural language processing (NLP) and emotional AI (a subset of AI focusing on emotion recognition) are paving the way for chatbots that can detect subtle cues in language, tone, and even facial expressions (in video chats). This could lead to more empathetic responses, improving customer satisfaction. Impact: By recognizing emotions like frustration or happiness, chatbots can tailor their responses, escalating complex issues to human agents when necessary, or providing cheerful acknowledgements for positive feedback, creating a more human-like interaction. Predictive Customer Service Overview: Currently, most chatbot interactions are reactive; they respond to customer inputs. The integration of AI and machine learning is shifting this to a more proactive approach. Advancements: Using customer data, purchase history, and interaction patterns, AI can enable chatbots to anticipate customer needs. For example, a chatbot might suggest reordering a product as it runs out or offering assistance with a feature commonly queried at a certain usage stage. Benefits: This proactive approach can enhance customer experience by reducing effort, preemptively solving problems, and providing timely recommendations, ultimately leading to increased customer loyalty and satisfaction. Integration with IoT Current Use: Chatbots are typically confined to customer support in apps and websites. Future Integration: As the Internet of Things (IoT) grows, chatbots could become the central interface for managing a network of connected devices. For instance, a chatbot could help troubleshoot a smart refrigerator issue or adjust settings on a smart thermostat via simple text or voice commands. Broader Implications: This integration could redefine customer support, making it more seamless and integrated into daily life. It also opens up new avenues for remote diagnostics and maintenance, potentially reducing the need for on-site service visits. Voice-Enabled Chatbots Current Scenario: Voice recognition is currently used in digital assistants but is less common in customer support chatbots. Evolution: With improvements in voice recognition and synthesis technologies, voice-enabled chatbots are becoming more feasible and accurate. These chatbots can provide a more natural and accessible mode of interaction, especially for users who are visually impaired or not comfortable with typing. Future Outlook: The integration of these chatbots with smartphones, home assistants, and even in public domains like shopping centers or airports, could significantly enhance user accessibility and convenience, offering hands-free support and guidance.

The year 2025 is a year where effective customer support is not just a necessity but a significant differentiator for businesses across various industries. The transformation of customer service paradigms, largely driven by technological advancements and shifting consumer expectations, has elevated the role of customer support software from a mere tool to an integral component in crafting exceptional customer experiences. Top 25 Customer Support Software in 2025 Locobuzz Locobuzz is a customer experience and engagement platform that blends advanced analytics, automation, and artificial intelligence to enhance customer support and engagement strategies. The key features of Locobuzz include Social Media Listening and Monitoring: Locobuzz enables businesses to track and analyze conversations about their brand across social media platforms, blogs, forums, and news websites. This feature helps in understanding public sentiment, identifying trends, and responding to customer inquiries or complaints promptly. Customer Engagement: The platform allows companies to engage with customers directly through integrated channels like social media, email, and chat. It’s equipped with tools for auto-response, ticketing, and workflow automation, ensuring that customer inquiries are addressed efficiently. Data Analytics and Insights: Locobuzz provides real-time analytics and actionable insights about customer interactions, brand health, and campaign performance. This data helps businesses in decision-making and strategizing for improved customer engagement. Omnichannel Support: It offers an omnichannel dashboard that centralizes customer interactions from various platforms, allowing support teams to provide consistent and seamless service across all channels. Automated Reporting: The platform can generate automated reports that provide detailed insights into various metrics like customer satisfaction, engagement rates, and more. Locobuzz is ideal for medium to large enterprises that require an extensive tool for monitoring, engaging, and analyzing customer interactions across various digital platforms. It helps in enhancing the customer experience by providing timely responses and personalized engagement, as well as gaining insights into customer behavior and preferences. https://youtu.be/VPQSve0_Kvo?feature=sharedEmbrace the future of customer support with Locobuzz A unified view of your brand, consumers, communications, performance, presence, appeal! Book a free demo Freshdesk A versatile customer service tool offering omnichannel support, AI-assisted chatbots, automated ticketing, and customizable reporting for improved productivity and customer service management Freshdesk consolidates support-related communications from various channels like email, phone, chat, social media, and websites into a single platform, ensuring seamless customer experience and faster resolution of queries. The platform turns customer issues from different channels into resolvable tickets. It features a team inbox for ticket prioritization and assignment, AI-supported ticketing to improve agent efficiency, and SLA Sprout Social Sprout Social is a comprehensive social media management tool designed for businesses and organizations to effectively manage their online presence across various social media platforms. Sprout Social offers a unified inbox that consolidates messages from different platforms, making it easier to engage with audiences, respond to inquiries, and manage customer service on social media. Sprout Social integrates with various other platforms and tools, enhancing its functionality and making it adaptable to different business needs. Zendesk Zendesk offers a seamless customer support experience across various channels including email, phone, chat, and social media. This omnichannel approach ensures customers can interact with businesses through their preferred medium. Zendesk is highly customizable, allowing businesses to tailor the look and feel of their support pages. It also offers robust integration options with various other business tools and platforms. Zohodesk Zoho Desk is a feature-rich customer service software that is part of the larger Zoho suite of business applications. The platform includes an AI tool named Zia, which offers capabilities like sentiment analysis and solution suggestions, aiding agents in resolving customer issues more effectively. Zoho Desk has a sophisticated ticketing system, enabling efficient handling and tracking of customer queries and issues. Bold Desk BoldDesk is cloud-based ticketing software for serving customer support. Brand agents can organize support requests, collaborate with customers, automate tasks and be better at their CX Game. Live Chat The core of LiveChat is its chat functionality. You can manage ongoing chats, send and receive messages, utilize apps, check customer details, and use features like canned responses for efficiency.The tool archives all past conversations, allowing you to filter, sort, and tag these for easy reference and analysis. LiveChat also includes a ticketing system for managing customer queries received when your team is offline. Freshdesk Freshdesk, as of 2025, continues to be a prominent customer support software choice, particularly favoured by small to medium-sized businesses due to its cost-effectiveness and scalability. The software is recognized for its ease of use and effective ticket management, which enhances the customer experience significantly. For businesses considering Freshdesk, it’s recommended to review the detailed comparison of the various plans, their features, and pricing on Freshdesk’s official website. This will provide a clearer understanding of what each plan offers and how it aligns with specific business needs. Salesforce Service Cloud Salesforce Service Cloud continues to be a comprehensive customer service solution, offering a range of features and pricing options suitable for various business needs. It’s important to note that while Salesforce Service Cloud is praised for its extensive feature set and flexibility, it is often regarded as a premium-priced solution compared to other customer service software in the market. HappyFox HappyFox is equipped with a variety of features designed to enhance customer support operationsThis includes a customer portal, IVR (Interactive Voice Response), social media integration, email support, and CRM integration. These features facilitate a comprehensive approach to customer service across different communication channels. Includes functionalities like smart rule automation, canned actions (macros), ticket templates, automatic time tracking, and SLA management. Comprehensive reporting features are available, including customizable dashboards, ticket inflow reports, agent activity reports, and various other analytical tools. Kustomer Kustomer is a customer service CRM platform that stands out for its management of high support volumes and its ability to optimize experiences throughout the customer service journey. It’s especially suitable for organizations experiencing rapid growth and the consequent increase in customer service requests. Kustomer IQ is an AI feature that automates responses to frequently asked questions, enhancing agent availability and reducing resolution time.Multilingual Support and Sentiment Analysis: Kustomer

We’re at a time when businesses rely on software as the backbone of their operations, and the role of SaaS customer support has never been more crucial. Imagine this scenario: your SaaS product is the engine propelling numerous organizations forward, while your customer support team acts as the pit crew, ensuring it operates at peak efficiency. Yet, to thrive in this ever-evolving environment, SaaS customer support must transcend surface-level expectations. It goes beyond merely resolving inquiries or directing them to the appropriate departments; it entails comprehending the intricate web of challenges that businesses encounter daily. For instance, in the B2C realm, a company like Amazon may primarily deal with customer inquiries related to costs or delivery. In contrast, a SaaS customer support team faces a different set of queries. They grapple with inquiries about product functionality, new features, downtimes, and more. These require unique approaches, training models, resolutions, knowledge bases, and guidelines, particularly as customer expectations soar to nearly 90%. In this comprehensive guide, we embark on a journey into the realm of SaaS customer support in 2024, unveiling the distinctive demands, strategies, and tools that can elevate your support team from mere service providers to true brand heroes. As we progress through this blog, we will explore the key distinctions between B2B and B2C support, emphasize the significance of training and knowledge bases, and unveil the secrets of seamless communication and omnichannel support. Welcome to the future of SaaS customer support. What makes a SaaS Customer Support Cycle Different? In B2C customer support workflow, most concerns are transactional. However, in B2B, complaints are more process-centric. The sales process does not involve a customer adding the product to the cart. It involves legalities, contracts, SLAs, agreements, and much more, making it imperative for the customer support team to go beyond generic resolutions. Here are a few key differences that put SaaS customer support in a different spotlight. 1. Different Customer Base For a SaaS customer support team, the businesses primarily need to cater to organisations as customers. These users are company employees and do not pose questions that affect them personally but an entire business function. For example, a Locobuzz customer is most likely to raise a concern on behalf of the entire customer success process or the online reputation management branch of the business. The concern may also be further categorised into top-tier questions posed by the leadership and mid- and low-tier questions posed by the agents and other stakeholders. Such concerns mandate the customer support team to know the product, the company’s operations and the complete support workflow (request raised, escalation, etc.) to cater to the SaaS customers. 2. Extensive Collaboration In the SaaS industry, client-customer relationships are more likely to be long-term, making it crucial for the support team to work in tandem with not only the clients but their colleagues in the customer success team, sales team and sometimes, even the legal team. These multiple stakeholders add several more layers to the support grid offered to the client and call for extensive participation from the support team. 3. Higher Lifetime Value Unlike the B2C industry, B2B customer support might have to deal with a smaller pool of customers, but they tend to have a higher lifetime value. This means they have more conversations, questions, concerns and overall history attached that necessitates the team’s need to be well-versed in each business client’s specific needs and configurations. So, how do you approach this SaaS customer support enigma? We know about the basics: Professional tonality Timely intervention Timely resolution Proper escalation However, a few underrated proactive measures can reinforce your SaaS customer support system. 1. Ensure an End-to-End Product and Process Training Your customer support team is dealing with a process-centric team with very specific questions like: The product is not generating reports for my social media activities from <date> to <date>. I do not have visibility into my brand mentions. Please help me with a resolution.  Sometimes, they have questions that might not be an existing feature but are crucial for their business. Based on your knowledge of the feature, you know this is an opportunity for upselling and transferring their request to your customer success team.  Notice how resolutions for such queries are deeply embedded into the customer agent’s product understanding. How does it help? Elevates customer experience. Slashes resolution time effectively. Inspires confidence in customers It is a great way to upsell – should the opportunity arrive.  So, how can you impart the right training to your SaaS customer support team? 1. In-House Training In-house product training is a proactive measure to get the ball rolling. Before your customer support agent takes their first support call, it is important to have their bases covered, including an overview of the product, who it helps, basic features, and ongoing pain points.  2. Workshops Workshops are a practical way of implementing your training sessions in real time to know whether your support team is on the right track. Akin to a recap session, these workshops are more interactive and helpful in ensuring knowledge retention. 3. Online Training Online training is a flexible way to provide product training to your customer support team. With pre-existing content in place, your agents can learn while on the go and use it as a reference for the future. 2. Proactive Support with a Self-Sufficient Knowledge Base The aforementioned online training module is helpful when there is adequate content available. This can be made easier by building a solid product knowledge base. Here’s how you can get started. 1. Define the Purpose and Goals Start by clarifying why we’re making this guide. Is it to help new folks get up to speed, keep everyone in the loop, or both? Think about what we want to achieve with this guide – boosting product knowledge, increasing sales, or providing better customer support. 2. Identify the Target Audience Figure out who’s going to use this guide. Is it primarily for our sales team, customer support staff,

We live in a highly connected world. We’re talking about the physical stores, mobile engagement, and the online web buzz. Ideally, the close connection should work in the favour of a great customer experience. However, there continues to be a gap in establishing that uninterrupted customer care, which directly impacts a brand’s reputation. To stay ahead in this digital game, brands must roll with all three, aligning their ecosystems with them and being omnipresent for their customers. Being omnipresent is more than just being on multiple platforms. It means allowing your customers to seamlessly continue their conversation or activity from where they left off, regardless of the platform. For instance, if they posed a query about the refund for a product via the website and switched the conversation to Instagram (maybe because they are on the move), a brand with a good omnichannel presence will be able to help them seamlessly, irrespective of the platform by tracking their ticket effectively. Omnipresence leads to an omnichannel experience, which we want to build so your website visitors can become loyal customers. This no-fluff blog will explore the what, why and where of an omnichannel customer experience and how you can implement it for your brand. What is an Omnichannel Customer Experience? An omnichannel customer experience is a platform-agnostic approach that allows brands to create a conversation pipeline across several relevant channels. This enables agents to cater to customer requests and concerns without missing a beat. However, a multi-channel presence cannot continue conversations across multiple platforms – it merely increases the brand’s footprint across these channels. For instance, if your customer sends a query via email, he/she can later continue the conversation on your Instagram DM or via SMS. This is possible because of the integration of multiple platforms that create a seamless conduit for conversations to flow from one channel to another. Many customer-centric companies rely on omnichannel customer experience to improve their satisfaction score. We often collaborate with clients utilising various communication channels, but sometimes, these channels aren’t seamlessly connected. For instance, locating the initial message can be challenging if a customer emails via the website and, later, calls,  With omnichannel customer support, we can consolidate all messages in one place, ensuring open communication with our clients. Whether it’s a voicemail or a website, we know the source and can provide the best service promptly.                                –   Will Yang, Head of Growth and Customer Success, Instrumentl First Things First – An Omnichannel Customer Experience Checklist We’ll keep this short; here are the top actions you must take when building or fine-tuning your omnichannel customer experience. Identify your customer touchpoints. It gives you an understanding of the platforms with the most audience density and how to connect them for strong brand recall and customer satisfaction. Ensure your in-store inventory and order systems communicate seamlessly with your online platforms. From the moment they visit your site to the checkout process, aim for a simple and enjoyable journey. Ensure your customers find it easy to move from their in-store experience to your online and mobile platforms. Building Your Omnichannel Customer Experience Strategy Businesses with a strong omnichannel customer engagement strategy are likely to experience a business growth of 9.5%/ (GoDaddy). Building an omnichannel strategy requires a detailed understanding of your customer, your process, the existing funnel, and how to leverage it to create a better experience strategy for your brand. Here’s how you can start: 1. Research Your Customer Is your customer likely to reach out on Instagram? Or do they prefer to drop a message on the website? Understanding the presence of your target audience and their preferred platform helps you create a possible customer journey where your agent’s presence will be vital. Seamless integration across channels has boosted customer satisfaction scores by 30%. A recent example involved a complex query resolved swiftly through a blend of live chat and email, demonstrating the efficiency of our strategy. Moreover, our user base has grown by 20%, highlighting the positive impact on engagement and retention.                                                                                                    – Abhishek Shah, Founder, Testlify It is interesting to note that a GenZ customer might prefer chatting up on Instagram while a GenX may prefer you calling them up or vice-versa and having an in-depth conversation about the product or service. This might not be the case with every member of that particular group, but that has been the general consensus. How can you create the right ICP? Some factors you can include are Budget: Categorizing customers based on their budget allows for more targeted marketing approaches that align with product offerings. Geography: The customer’s location significantly influences the suitability of a product for them, making geographical considerations crucial for effective marketing strategies. Reasons to Purchase: Understanding the motives behind a customer’s buying decision, whether driven by trends, specific needs, or genuine interest, provides valuable insights for tailored marketing approaches. Preferred Purchase Platforms: Identifying where customers will likely engage with your product—whether through your Instagram shop, paid ads, or professional platforms like LinkedIn—helps refine your outreach strategies. Gender: Recognizing the impact of gender on product preferences is essential for creating targeted marketing campaigns that resonate with specific gender demographics. This is not an exhaustive list but does form the base for B2B or B2C ICP, which can help you retrace your steps and create a service map or touch points for your customers.  Here’s an example of an ICP of a new-age beauty brand. Customer Persona: The Beauty Enthusiast Name: Emma Demographics: Age: 25-35 Gender: Female Location: Urban areas, cosmopolitan cities Occupation: Professional, creative, or student Income: Middle to upper-middle class Background: Emma is a modern, independent woman who values simplicity and authenticity. She leads a busy life, juggling work,

Omnichannel customer service is a powerful approach that enables businesses to connect with their customers seamlessly across various devices and touchpoints. 71% of consumers desire a consistent experience across all channels. Let’s delve into the details: What is Omnichannel Customer Service? Omnichannel customer service involves providing assistance and advice to customers through an integrated network of communication channels. Regardless of whether customers interact via call centres, webchats, SMS, messaging, email, or social media, the goal is to maintain consistently great experiences. Imagine a scenario where a customer support conversation starts on Twitter, continues via text messages, and concludes with a phone call—all in a seamless, connected experience. The key is that customers don’t need to repeat their problems at each interaction point. Benefits of a Successful Omnichannel Customer Experience Greater Customer Loyalty: By offering speed, convenience, transparency, and trust, omnichannel experiences foster loyalty. Preferred Purchasing Options: Businesses can provide self-service purchase options, freeing up sales professionals to focus on consultative interactions. Accelerated Revenue Growth: Removing barriers to purchase and delivering transparent digital experiences boosts revenue and satisfaction. Innovation and Agility: Organisations with established omnichannel experiences have a competitive edge in designing and activating new channels. Exploring the Multichannel vs. Omnichannel Distinction Multichannel approach Definition: Multichannel marketing involves developing a strategy across multiple channels to reach customers. It allows customers to engage on the channel of their preference. Channel Variety: Brands use a mix of channels (e.g., online, physical stores, social media) independently, with each channel offering separate opportunities for purchase, customer service and addressing various needs of the customers. Customer Experience: While flexible, multichannel marketing expects brands to operate within the confines of each channel seperatly. Visual Representation: Think of multichannel marketing as a wheel with spokes, where the product (sale) is at the center, and each channel represents a separate opportunity for engagement. Advantages: Good  reach and visibility. Disadvantage: Multichannel engagement, while broadening customer reach, poses operational challenges. Diverse operating systems and channels elevate agent workload, hindering a swift Turnaround Time (TAT). Agents grapple with fragmented queries, making it arduous to discern if a customer previously interacted via an alternate medium. This fragmentation hampers efficiency, complicating the seamless tracking of customer interactions across platforms. Consolidating these touchpoints is crucial for optimizing agent productivity and ensuring a unified Customer Experience. Omnichannel approach Definition: Omnichannel takes a customer-centric approach by providing a seamless shopping experience across various marketing channels. Integrated Experience: Omnichannel removes boundaries between different channels, creating a unified whole. It merges websites, emails, social media, and physical locations to offer personalized offers and messages. Customer Awareness: Rather than treating channels as independent silos, omnichannel accounts for spillover between channels and considers the customer’s individual stage in the lifecycle. Advantages: Improved customer satisfaction, better data collection, increased sales, and revenue. Challenges: Requires significant investment in technology and complex implementation, and potential organizational restructuring. While multichannel marketing provides broader reach, omnichannel marketing offers cross-channel consistency and an integrated customer experience. Choose the approach that aligns best with your business goals! Impact of Omnichannel on Customer Interactions Seamless Experience Omnichannel ensures a consistent and seamless experience for customers across various touchpoints. Whether a customer starts their journey on a website, continues via mobile app, and completes a purchase in-store, the transition is smooth. This seamlessness enhances customer satisfaction and encourages repeat business. Personalization Omnichannel allows businesses to gather data from different channels and create personalized experiences. By understanding customer preferences, purchase history, and behavior, companies can tailor recommendations and offers. Personalized interactions foster stronger connections and drive customer loyalty. Efficient Communication Omnichannel enables real-time communication with customers. Whether through chatbots, social media, or email, businesses can address inquiries promptly. Efficient communication leads to quicker issue resolution and improved customer trust. Unified Customer Profiles Omnichannel systems consolidate customer data into a single profile. This holistic view helps sales and support teams understand the customer’s journey and needs. It prevents redundant questions and ensures a more informed interaction. Channel Flexibility Customers have diverse preferences for communication channels. Omnichannel caters to these preferences, allowing customers to choose the most convenient way to engage. Whether it’s live chat, emails, or social media, businesses adapt to customer preferences. Enhanced Sales Opportunities Omnichannel strategies increase touchpoints for potential sales. Customers may discover products through social media, research online, and finalize the purchase in-store. Each touchpoint becomes an opportunity to convert interest into sales. Omnichannel approaches revolutionize customer interactions by providing consistency, personalization, and flexibility. Businesses that embrace this strategy are better equipped to meet customer expectations and build lasting relationships. Locobuzz: A Powerful choice for Omnichannel Services Locobuzz is indeed a powerful choice for implementing an effective omnichannel solution. Here are some reasons why it stands out: Unified Customer Data Locobuzz centralizes customer interactions from various channels (social media, email, chat, etc.) into a single dashboard. This unified view enables businesses to understand customer behaviour, preferences, and pain points more comprehensively. Seamless Integration Locobuzz seamlessly integrates with existing CRM systems, marketing automation tools, and other business applications. This ensures a consistent flow of data across platforms, enhancing the overall customer experience. Real-time Insights The platform provides real-time analytics and sentiment analysis. Businesses can track brand mentions, customer sentiments, and emerging trends, allowing for timely responses and proactive actions. Automated Workflows Locobuzz automates repetitive tasks, such as routing queries to the right team or sending personalized responses. Automating Actionable mentions of customers which allows agents to replay and focus more on what is important rather than the mentions that are non-actionable This streamlines operations and reduces manual effort. Locobuzz auto-generates grammatically accurate responses as well as translates them in more than 100 languages for a diverse linguistic demographic. This can improve agent productivity by up to 60%, leading to faster resolution times and better customer satisfaction. With the power of AI the tool can automatically identify different types of conversations and emotions (tags) like requests, complaints, and appreciation, complaints, etc., respectively. It provides clear context for each message and empowers agents to swiftly understand the issue and respond

Your customer does not buy your product but a whole experience. Your reputation (both online and offline) and its management are crucial. This involves being authentic, communicative, and a problem solver. However, terrible customer service is synonymous with most consumer brands, making it even worse if you have a ‘rep’ to ‘protect’. Even though we live in the golden age of digital light, most brands still need quality customer support and ORM services. As per a 2022 McKinsey report, modern companies struggle to bring their systems up to speed, train and retain their customer experience and support team. They are now moving towards automation to simplify their journey, but only some names have their ORM and customer support strategy on point, right from the pat. Here are some brands that are an inspiration when it comes to a stellar ORM strategy. Patagonia Nobody has the time for a terrible customer experience, especially not your customers. They are involved in the product they purchase from you today and how your brand makes them feel about you. They want to side with an organisation with aligning values, and any dereliction from that can make them switch. Patagonia is the perfect example of a value-centric brand. A sports brand with a cause, it creates products keeping in mind the environment and has a superb following of nature and outdoor enthusiasts. Patagonia’s online reputation management strategy is multifaceted and encompasses various aspects of its online presence, including social media, customer reviews, and search engine results. The company prioritises transparency, authenticity, and responsiveness to maintain a positive online reputation and foster trust among its customers and stakeholders.Vital elements of Patagonia’s online reputation management strategy include: Transparency and Authenticity: Patagonia actively engages with its customers and stakeholders on social media platforms, encouraging open and honest conversations. They regularly share updates on their sustainability initiatives, social responsibility efforts, and product developments, demonstrating transparency and authenticity in their operations. Proactive Reputation Monitoring: Patagonia employs reputation monitoring tools and techniques to track online mentions, reviews, and sentiments related to its brand. This proactive approach allows them to identify potential issues early on and address them promptly. Customer Review Management: Patagonia actively encourages customer reviews on their website and third-party platforms, providing a platform for customers to share their experiences and feedback. They respond to positive and negative reviews promptly and professionally, addressing concerns and demonstrating a commitment to customer satisfaction. Community Engagement and Storytelling: Patagonia engages with online communities and influencers in the outdoor and environmental spheres. They share compelling stories about their products, initiatives, and customers, fostering a positive association with their brand. Zomato Zomato’s customer support strategy has been successful in helping them to maintain a high level of customer satisfaction. The brand’s strategy is centred on providing users with a seamless and efficient experience. They have implemented several initiatives to achieve this, including: Multi-channel support: Zomato offers support through various channels, including email, phone, and in-app chat. This allows users to reach out to them in the way that is most convenient for them. Quick response times: Zomato prioritises short response times, aiming to resolve issues within 24 hours. They also have a dedicated team of experts who can handle complex cases. Strong Social Media Presence: While this may seem more efficient for marketing purposes, Zomato tends to resolve common (and sometimes humorous queries) via its popular social media handle with witty quips and relatable memes. Proactive communication: Zomato proactively communicates with users about their orders, including sending updates on delivery status and notifying them of any issues. Self-service options: Zomato provides many self-service options, such as a FAQ page and a knowledge base. This allows users to resolve many issues on their own. Customer feedback: Zomato values customer feedback and uses it to improve its support offerings. They regularly collect feedback through surveys and social media interactions. In addition to these general principles, Zomato has several specific initiatives to support its different customer segments. For example, they have a dedicated team of support agents fluent in multiple languages to cater to their international user base. They also have a unique support channel for restaurants to help them with any issues they may encounter. Netflix Netflix’s online reputation management (ORM) strategy is focused on maintaining a positive online presence and resolving negative issues quickly and efficiently source The company has a dedicated team of ORM professionals who monitor online conversations about Netflix and respond to negative comments and reviews. Netflix also invests in social media advertising and public relations to promote its positive brand image. Here are some of the specific tactics that Netflix uses to manage its online reputation: Monitor online conversations: Netflix uses various tools to monitor online conversations about the company, including social media, news websites, and forums. This allows the company to identify potential issues early on and address them before they escalate. In one such instance, seven years ago, Netflix listened AND REALLY LISTENED. The OTT platform’s users would talk about falling asleep during their favourite shows, only to realise they missed a couple of shows. Enter — the Netflix Socks. source Netflix socks deployed an accelerometer to identify when the wearer has fallen asleep, sending a signal to the TV to pause the show automatically. This ensured that they didn’t wake up to find themselves two episodes ahead of where they originally left off. Netflix socks raked impressive engagement on X (formerly Twitter) and even won the Shorty Award! While these socks are no longer in business, it is a fun example of the power of social listening. Respond to negative comments and reviews: Netflix has a dedicated team of customer service representatives who respond to negative comments and reviews on social media, review sites, and other platforms. The team strives to respond to all negative comments within 24 hours. Invest in social media as well as offline advertising: Netflix invests in social media advertising to promote its positive brand image. The company’s social media ads often feature user-generated

Omnichannel solutions refer to a strategy that provides a seamless and consistent experience to customers across all channels, including online, mobile, social media, and in-store. By adopting an omnichannel approach, businesses can increase customer satisfaction and loyalty. According to a report by McKinsey, companies that adopt an omnichannel approach achieve a 91% higher year-over-year increase in customer retention compared to those that don’t.In today’s customer-centric landscape, customers expect consistent information to be at their fingertips, regardless of the channel they choose to engage with. An omnichannel approach can help businesses cater to these expectations and provide a seamless experience for customers. Impact of a seamless customer journey on brand loyalty and satisfaction Enhanced Customer Satisfaction:    – Seamless experiences reduce friction in the customer journey, leading to higher satisfaction levels.    – Customers appreciate a hassle-free process, from initial interaction to post-purchase support. Building Trust and Credibility:    – Consistent interactions across channels create a sense of reliability.    – Trust is a cornerstone of brand loyalty, and a seamless journey fosters trust by meeting customer expectations. Positive Brand Perception:    – A smooth and cohesive experience contributes to a positive brand image.    – Customers are more likely to view the brand favorably, which influences their decision to engage and remain loyal. Increased Customer Loyalty:    – When customers consistently enjoy a frictionless journey, they are more likely to stay loyal to the brand.    – Loyalty arises from the predictability and comfort of a brand meeting or exceeding expectations. Reduced Customer Churn:    – A seamless journey addresses pain points, reducing the likelihood of customers seeking alternatives.    – Customers are less inclined to explore competitors when their needs are consistently met. Word-of-Mouth Advocacy:    – Satisfied customers become brand advocates, sharing positive experiences with their network.    – Word-of-mouth marketing, facilitated by seamless journeys, contributes to organic brand growth. Repeat Business Opportunities:    – Customers who have a positive and easy experience are more likely to make repeat purchases.    – A seamless journey encourages customers to return, contributing to sustained business growth. Adaptability to Evolving Expectations:    – Brands that prioritize a seamless journey demonstrate adaptability to changing customer preferences.    – This adaptability ensures that the brand remains relevant and resonant over time. A seamless customer journey is a catalyst for customer satisfaction and loyalty. By prioritizing consistency and removing obstacles from the customer experience, brands can establish themselves as trustworthy, reliable, and customer-centric entities in the eyes of their audience. Common hurdles businesses face when adopting omnichannel strategies Technological barriers: Integrating different systems and technologies can be challenging, especially when they are not designed to work together. This can lead to data silos and inconsistencies, making it difficult to provide a seamless experience for customers. Data synchronization: Keeping data in sync across different channels can be a challenge. This is especially true when businesses have multiple systems that store customer data. Inaccurate or inconsistent data can lead to poor customer experiences. Customer experience: Providing a consistent experience across all channels can be difficult. Customers expect a seamless experience, regardless of the channel they choose to engage with. Businesses need to ensure that their omnichannel strategy is designed to meet these expectations. Channel conflicts: Different channels may have different goals and objectives, which can lead to conflicts. For example, a business may want to drive more traffic to its website, while a retail partner may want to drive more traffic to its physical store. These conflicts can be difficult to manage and can lead to poor customer experiences. Supply chain management: Managing inventory across different channels can be challenging. Businesses need to ensure that they have the right products in the right place at the right time. This requires a high level of coordination and visibility across the supply chain. Tips for businesses looking to implement omnichannel solutions effectively Understand your customers’ needs: Before implementing an omnichannel solution, it’s important to understand your customers’ needs and preferences. This will help you identify the channels that are most important to them and ensure that your omnichannel strategy is aligned with their expectations. Integrate your channels: Integrating your channels is key to providing a seamless customer experience. This means ensuring that your website, social media, mobile app, and other channels are all connected and share data. This will allow you to provide a personalized experience to your customers, regardless of the channel they choose to interact with you on. Invest in the right technology: Implementing an omnichannel solution requires the right technology. Make sure you invest in a platform that can integrate all of your channels and provide you with the data you need to make informed decisions. Measure your success: Finally, it’s important to measure the success of your omnichannel strategy. This will help you identify areas for improvement and ensure that you’re providing the best possible experience to your customers. Leveraging Locobuzz’s Omnichannel Solution Unified Consumer View: AI-powered analytics in Locobuzz enables the creation of a unified view of consumers. By aggregating data from various channels, it offers a comprehensive understanding of customer interactions, preferences, and concerns. Social Listening with Real-time Response: Locobuzz’s Social Listening feature, enhanced by AI, ensures that brands are present and active across all relevant digital channels. AI algorithms monitor social updates, analyze sentiment, and facilitate real-time responses to customer concerns, contributing to an immediate and personalized customer experience. Customer Profiles for Personalization: The CRM systems in Locobuzz powered by AI provide rich customer profiles. With cross-channel interaction history, sentiment insights, and keyword analysis, businesses gain valuable insights for personalized engagement and support. Effective Contextual Engagement: AI-driven analytics in Locobuzz enables effective contextual engagement by providing a systematic ticket-view timeline. Agents have quick access to customer details, conversation history, sentiment scores, and NPS, facilitating a 360-degree view for informed and personalized interactions. Modern Communication Channels: Locobuzz supports modern communication across multiple digital channels, enhancing the overall customer experience. AI facilitates intuitive chat windows, quick chat snippets, and insights into the case details, allowing agents to efficiently assist customers while maintaining a personalized touch. Ticket Management for

Online reputation management is a lifesaver when things go wrong for brands and personalities. While scandals and bad PR are as old as time, they have only taken a more serious turn with the advent of social media. Today, the past can be dug up easily, and bad news spreads like wildfire in seconds. For instance, a major consumer brand landed in a PR soup some time ago when a leading environmental activist accused the company of its harmful environmental practices. Instead of addressing the issue, the accused company remained mum, which impacted its engagement dramatically, dropping it to an all-time low. This is a clear example of how one negative review, comment, or share can impact a brand’s reputation. Online reputation management is not a fancy word but a practice that nudges brands to acknowledge the problem at hand. Some brands are huge conglomerates that may not run out of business due to questionable reputations. However, if a comparatively smaller business is stuck in the whirlwind of negative comments and reviews, it can harm the overall image and impact the revenue as well. One such example is an Indian brand, Avimee Herbal, amidst bad reviews and comments. Most of these complaints were around delayed deliveries due to mismanaged inventory and logistics since they were just starting out. However, with proper communication and tireless efforts, the brand managed to bring itself to the top, demonstrating the power of good service and clear communication. Stepping up your online reputation We know that having a positive online reputation is essential for your business growth, but if we break it down, it is also important for: Getting the right talent that can help scale your business. Bringing in relevant partners who want to grow alongside you. Creating the right buzz and improving your brand recall Defining your core values, like sustainability, empathy, etc., that will help you connect with your target audience.  Every brand wants to hit the sweet spot but often gets confused about getting started. It is easy to confuse ORM with PR because of the overlap, but they are different.  PR is about building and maintaining relationships and using those to build a brand presence online and offline. This involves media relations and journalistic knowledge. However, online Reputation Management depends not on relationships but on interactions with consumers, media, and partners online. These interactions can be in the form of tech support, conflict resolution, updates and much more.  However, it is crucial to maintain a positive tone while interacting with customers on chat, call or via social media. This follows suit even if they are making false claims or an error on their part. In such cases, you can point out their mistakes gently and offer a resolution immediately. Such an approach ensures that your brand is not falsely accused of disservice or mismanagement and is considered a problem solver. The Influence of Online Reputation on Consumer Behaviour If you have used food delivery or cab services, chances are your service provider would have requested for a ‘good’ rating. This is not unusual in such sectors because ratings and reviews help push their profiles up and get more business. Something similar happens when brands receive positive reviews. Websites like Yelp lit the matchstick under the Review bonfire, and things have never been the same for small and large businesses. Positive reviews on Yelp have helped businesses scale multi-fold (Even a one-star increase may leapfrog the business revenue by 9%) while negative reviews have influenced consumer behaviour and reduced footfall. However, negative reviews have been the fodder for good publicity. Here’s one example of turning negative reviews into their superpower. This 10-year-old clapback to a Yelp review still garners laughter from viewers. While this is not online, this can be a great example of how a brand can turn negative situations around. However, turning a negative review into humour might not be received kindly by many online viewers today. So think long and hard about the repercussions and take the step if the damage is zero to minimal. A company’s online reputation, which includes its reviews, social media presence, and overall online image, can influence consumer decisions in several ways: Trust and Credibility: Consumers tend to trust businesses with positive customer experiences. When a company has a strong online presence with favourable reviews and a well-maintained website, potential customers are likelier to view the business as trustworthy. On the other hand, negative online feedback or a lack of online presence can raise doubts about a company’s credibility. Decision-Making: Consumers often consult online reviews and ratings before purchasing. Positive reviews can act as social proof, reassuring potential customers that they are making the right choice. Conversely, negative reviews or a poor online reputation can deter customers from purchasing. Brand Perception: A company’s online reputation can shape how consumers perceive its brand. A positive reputation can lead to a more favourable brand image, while a negative reputation can damage the brand’s perception. This perception can influence long-term customer loyalty and brand advocacy. Online Visibility: Companies with strong online reputations are more likely to appear in search engine results and social media feeds, increasing their visibility to potential customers. This increased visibility can drive more organic traffic and lead to a higher likelihood of consumer engagement. Competitive Advantage: Businesses with a positive online reputation often have a competitive advantage over those with a less favourable reputation. Customers are more likely to choose a business with a good reputation over its competitors, even if they have similar products or services. Customer Retention: Maintaining a positive online reputation is not only about acquiring new customers but also retaining existing ones. Satisfied customers are more likely to continue doing business with a company they trust, and a positive online reputation can reinforce that trust. Steps to Manage Crisis, and Improve Your Online Reputation Brand leaders will cringe when they hear about this disaster case of bad PR and reputation management. It was the year 2016 when

Online reputation management (ORM) is a vital aspect of business success in the digital age. Customer reviews have become a powerful tool for businesses to manage their online reputation. 88% of consumers trust online reviews as much as personal recommendations. These miniature narratives wield unparalleled influence in shaping and fortifying your online presence. Beyond mere endorsements, they are the heartbeat of your brand’s credibility. Discover the transformative power that lies within the words of your satisfied clientele. Impact of Positive Reviews Positive reviews can boost credibility and attract new customers, while negative comments and reviews can impact a company’s online presence. In India, where the e-commerce industry and online businesses are thriving, the power of customer reviews in shaping a company’s online reputation is undeniable. Role of Customer Reviews Customer reviews play a pivotal role in influencing the buying decisions of Indian consumers. Many potential customers rely on reviews to assess the quality, trustworthiness, and credibility of a product or service. Positive reviews can instill confidence in your brand, while negative ones can raise concerns. To improve online reputation, businesses should actively manage and encourage positive customer reviews. Fueling the feedback loop by promoting your reviews and requesting reviews from your customers can help you address specific issues and demonstrate your commitment to customer satisfaction. Importance of Listening to Negative feedback Negative reviews, while challenging to deal with, can offer valuable insights for improvement. By listening to customer feedback and making improvements accordingly, you can not only address specific issues but also demonstrate your commitment to customer satisfaction. In addition to managing customer reviews, businesses should also respond professionally and constructively to negative reviews. Addressing negative feedback is a critical aspect of online reputation management. Responding to negative reviews can help you neutralize negative comments online and give prospective customers a genuine sense of what to expect from your services. Quality of being trusted Credibility is crucial in the business world, and customer reviews can bolster or undermine it. When a company accumulates a substantial number of positive reviews, it not only builds trust but also establishes itself as a credible and reliable choice for customers. For Indian businesses, a strong online reputation built on credible customer reviews can be a significant competitive advantage. Search engine rankings are closely linked to online reputation. Positive customer reviews can boost your business’s search engine ranking, making it more visible to potential customers.When your website and product pages are filled with authentic, positive reviews, you are more likely to appear at the top of search engine results. This can significantly increase your website traffic and customer acquisition. Negative reviews, while challenging to deal with, can offer valuable insights for improvement. In India, businesses often face unique challenges and consumer expectations. Negative feedback can help businesses identify areas where they need to enhance their products or services. User Generated Content By listening to customer feedback and making improvements accordingly, you can not only address specific issues but also demonstrate your commitment to customer satisfaction.Customer reviews provide valuable user-generated content that can enrich your website and online presence. This content, including customer testimonials, can be showcased to highlight your strengths and engage potential customers. User-generated content is often seen as more authentic and trustworthy than branded content, making it an essential component of Indian ORM.Addressing negative feedback is a critical aspect of ORM. In India, where businesses often have to manage diverse customer bases with varying expectations, it’s crucial to respond professionally and constructively to negative reviews. Responding to negative feedback can help you neutralize negative comments online and give prospective customers a genuine sense of what to expect from your services. Locobuzz for Timely and Effective Customer Feedback Management Say goodbye to sluggish customer feedback management and hello to swift, effective responses with Locobuzz’s Response Genie! This game-changing feature allows you to automate your responses, ensuring timely communication with your customers. It uses your brand-specific information from the Knowledge Base to create responses that are not just accurate, but also perfectly aligned with your brand’s personality. What’s more, Response Genie offers personalization, allowing you to tailor your messages to individual customer queries. It also boasts multilingual capabilities, ensuring you can connect with customers across the globe. And the best part? It’s designed to save your customer support team time and effort, generating quick and precise responses that boost customer engagement and satisfaction. But that’s not all. Response Genie continuously learns and evolves from past interactions, making your customer support operations more efficient and effective over time. So, if you’re looking to take your customer experience to new heights, Locobuzz’s Response Genie is the tool you need. Conclusion In conclusion, customer reviews are a potent force in online reputation management. By actively managing and encouraging positive customer reviews, businesses can guide consumer behavior in their favor, establish themselves as a credible and reliable choice for customers, and improve their search engine rankings. Negative reviews, while challenging to deal with, can offer valuable insights for improvement. By listening to customer feedback and making improvements accordingly, you can not only address specific issues but also demonstrate your commitment to customer satisfaction. ORM is a continuous process, and businesses should strive to maintain a positive online reputation by actively engaging with their customers and responding to their feedback.

It’s easy to forget the importance of human connection. But, as it turns out, customers still crave that personal touch is necessiary. According to a PwC report, a whopping 82% of consumers want more human interaction. This statistic highlights the fact that, despite the convenience of digital channels, customers still value the warmth, empathy, and understanding that only a human connection can provide. As businesses strive to meet the evolving needs of their customers, it’s important to remember that the human touch still matters. The importance of monitoring and responding to customer feedback in real time cannot be overstated. It’s a practice that can make or break a company’s success, and here’s why…. The Benefits of Real-Time Customer Feedback Improved Customer Satisfaction and Loyalty Happy customers are the lifeblood of any business. When you monitor and respond to customer feedback in real-time, you’re showing your customers that you care about their opinions and experiences. This not only makes them feel valued, but also increases their satisfaction and loyalty to your brand. It’s like having a direct line to your customers’ hearts! Increased Sales and Revenue When customers are satisfied and loyal, they’re more likely to make repeat purchases and recommend your brand to others. Real-time feedback allows you to quickly address any issues and make improvements that will keep your customers coming back for more. It’s like having a magic wand that can boost your sales and revenue! Enhanced Brand Reputation and Image In the age of social media, a positive or negative review can spread like wildfire. Monitoring and responding to customer feedback in real time allows you to address any negative comments and turn them into positive experiences. This not only protects your brand reputation but also enhances your brand image. It’s like having a shield that can deflect any negative energy coming your way! Faster Identification and Resolution of Issues No business is perfect, and issues are bound to arise. However, real-time feedback allows you to quickly identify and resolve any problems before they escalate. This not only saves you time and resources but also shows your customers that you’re proactive and committed to providing excellent service. It’s like having a crystal ball that can predict and prevent any potential issues! Strategies for handling negative feedback and turning it into positive experience Negative feedback can be challenging to receive, but it can also be an opportunity for growth and improvement. Here are some strategies that can help you handle negative feedback and turn it into a positive experience: Listen actively: Listen carefully to the feedback and try to understand the other person’s perspective. Avoid getting defensive or making excuses. Instead, ask questions to clarify the feedback and show that you are taking it seriously .   Stay calm and professional: It’s important to remain calm and professional when receiving negative feedback. Avoid reacting emotionally or lashing out at the other person. Instead, take a deep breath and respond in a calm and respectful manner .   Thank the person for their feedback: Express gratitude for the feedback and acknowledge the other person’s effort in providing it. This can help to build trust and rapport with the other person    Take time to reflect: Take some time to reflect on the feedback and consider how it can be used to improve your performance or behavior. Identify specific actions that you can take to address the feedback and make changes.   Follow up: If appropriate, follow up with the other person to let them know how you have addressed their feedback. This can help to demonstrate your commitment to improvement and build trust with the other person. Negative feedback can be an opportunity for growth and improvement. By handling it professionally and constructively, you can turn it into a positive experience that helps you to become a better person or professional. Locobuzz for Timely and Effective Customer Feedback Management Say goodbye to sluggish customer feedback management and hello to swift, effective responses with Locobuzz’s Response Genie! This game-changing feature  allows you to automate your responses, ensuring timely communication with your customers.  It uses your brand-specific information from the Knowledge Base to create responses that are not just accurate, but also perfectly aligned with your brand’s personality. What’s more, Response Genie offers personalization, allowing you to tailor your messages to individual customer queries. It also boasts multilingual capabilities, ensuring you can connect with customers across the globe. And the best part? It’s designed to save your customer support team time and effort, generating quick and precise responses that boost customer engagement and satisfaction. But that’s not all. Response Genie continuously learns and evolves from past interactions, making your customer support operations more efficient and effective over time. So, if you’re looking to take your customer experience to new heights, Locobuzz’s Response Genie is the tool you need. It’s the missing piece of the puzzle that will transform your customer interactions into extraordinary experiences. Don’t miss out on the opportunity to supercharge your customer support. Try Response Genie today!

Scenario Sarah is the Customer Experience Manager at TechSolutions Inc., responsible for optimising the use of ResponseGenie in improving customer support processes. Here’s how she can leverage ResponseGenie: Understanding the need for personalisation and standardisation Sarah recognises that while ChatGPT can respond as per the prompts, it needs to understand her brand’s unique characteristics. It can be challenging to maintain a consistent brand tone while ensuring personalisation. ResponseGenie connects the quick responsiveness of ChatGPT with Locobuzz’s ResponseGenie to craft relevant and brand-centric responses that will add value to customer conversations. Building the knowledge base So, how will ResponseGenie gather relevant information for Sarah? Before leveraging ResponseGenie for customer support, Sarah needs to invest time in building and maintaining the Knowledge Base within the Locobuzz platform. She inputs brand-specific information, guidelines, and frequently asked questions (FAQs). This knowledge base serves as the foundation for Response Genie to formulate or refine responses. Responding to customer query Sarah receives a customer query: “How do I check the status of my refund?” She inputs the query into ResponseGenie. The tool sifts through the Knowledge Base, curating a response tailored to the customer’s question and aligned with the brand’s tone and guidelines. Improved personalisation and efficiency Sarah reviews the response. She appreciates that it’s accurate and maintains the brand’s tone, providing a personalised experience for the customer. Enhanced productivity and customer engagement TechSolutions, like a similar digital industry leader, experiences a high volume of customer queries. With ResponseGenie‘s assistance, customer support agents can provide more effective and efficient responses, even under pressure. The results are: Productivity surges due to quicker and more accurate responses. Increase in customer engagement rates as clients receive responses that are not only more relevant but also highly valuable, driving increased app usage and transactions. Continuous improvement and adaptation Sarah continuously monitors the data and feedback received from customers. ResponseGenie learns from this data and evolves, ensuring that it becomes even more proficient in providing tailored brand-appropriate responses. By utilising ResponseGenie, Sarah effectively bridges the gap between her brand’s knowledge and ChatGPT, enhancing personalisation, standardisation, and overall efficiency in customer support. The tool saves time and contributes to increased customer engagement and satisfaction, driving TechSolutions’ success in the digital industry. Final takeaway   If you are a customer experience executive or a manager, you understand the importance of leveraging automation to improve your team’s productivity. With ResponseGenie’s auto-response generator capabilities, you can rest easy and empower your team with time and space to focus on critical cases. Optimise Your Customer Experience with ResponseGenie Talk to our experts!

75 Online Reputation Management Statistics Online reputation management is a multifaceted process that plays a crucial role in shaping how your brand is perceived in the digital world. Online reputation management is a multifaceted approach that encompasses social media monitoring, review management, content creation, SEO, crisis management, customer engagement, and influencer partnerships. Whether you’re a startup or an established business, managing your online reputation is the first step towards building trust, credibility, and brand loyalty. Below are the 100 starts to guide you on this essential journey. Dont miss to check the lesser known stats on ORM at the end of this blog. Happy Reading! Online Reputation through Review Management The 76 Percenters make key groups such as employees and investors aware of the company’s reputation.  93% of people read online reviews before making a purchase. 98% of people report reading online reviews about local businesses. Over 90% of people report that positive reviews make them more likely to frequent a business, and 86% feel that online business reviews are as trustworthy as personal  recommendations from friends or family. Businesses risk losing 22% of customers when potential customers find one negative article on the first page of their search results, according to a study. It’s a myth that people only leave reviews when they’re very happy or very upset; only 4% of consumers have never left a review. Almost 75% of all online reviews are left on Google. While you may not be able to control what people say about you, you can have a positive impact by maintaining and monitoring your Google My Business (GMB) profile. 90% of consumers read just 10 reviews or fewer before they feel that they can trust a business (vs. 87 percent in 2015). 32% of consumers form an opinion by reading one to three reviews. 68% of consumers form an opinion by reading one to six reviews. 87% of people want to see three- to five-star reviews about a business before they will consider using them. Of the consumers surveyed, only 14% would consider using a business with a one- or two-star rating. Google is the most popular online review platform. 59 percent of consumers use it to read reviews. In 2022, Trader Joe’s took the top spot as the most reputable corporation in the United States, with an index score of 82.4 points based on consumer perception of the brand.  Only 48% of online users would consider using a business with an average rating under 4 stars, and only 19% of online users would consider a business with an average rating under 3 stars. 85% of consumers trust a corporation with a positive reputation. 92% of consumers are less likely to frequent a business after reading negative reviews.  Businesses risk losing 22% of business when potential customers find one negative article on the first page.  46% of consumers turn to Facebook to learn more about a business, followed by YouTube (35%), Instagram (32%), and TikTok (20%).  Businesses that have already experienced a crisis say the most important lessons they’ve learned or would do differently are doing more to identify crisis scenarios (34%), executing a more timely and robust communications plan (29%), and communicating more effectively with employees (29%). Only 1 or 2 star reviews failed to convert 86% of prospective consumers. Only 16% of shoppers polled stated they don’t trust internet reviews. Before considering utilising a business, 87%  of respondents want to read three to five-star evaluations. Positive customer evaluations make 68% of individuals more inclined to utilise a local business. A reputable blogger influences 44% of social media aware women’s purchasing decisions. 41% of individuals who buy a product say they merely came upon it and hadn’t considered buying it or something similar.  Almost 75% of all online reviews are left on Google. While you may not be able to control what people say about you, you can have a positive impact by maintaining and monitoring your Google My Business (GMB) profile. Online Reputation through Content Creation In 2021, more than half of marketers included graphics in more than 91% of their content. 79% of individuals feel UGC has a significant effect on their shopping decisions. When it comes to purchase decisions, consumers regard UGC to be 9.8x more influential than influencer content. More than half of marketers believe that visual content is critical to their marketing approach according to Vanngage Social media campaigns that include user-generated content receive 50% higher engagement.

Amidst the ever-changing terrain of contemporary commerce, upholding robust customer connections stands as a pivotal facet of triumph. Customer Relationship Management (CRM) has surfaced as an indispensable instrument for brands to forge, involve, and fathom their patrons on a more profound plane. Within this digital epoch, where every interaction holds significance, the significance of CRM looms large. CRM in Modern Day Business In today’s business landscape, the adoption of Customer Relationship Management (CRM) systems has become ubiquitous. Almost every business leverages CRM to manage interactions, streamline processes, and foster meaningful customer relationships. CRM systems serve as centralized repositories, housing a wealth of customer information, interactions, and insights. While it’s true that most businesses are equipped with a CRM, the significance lies in how these systems are harnessed to enhance customer experiences and drive growth. Integrating Social Data with CRM Every tweet, comment, and like holds the potential to shape brand perceptions, harnessing the power of social data has emerged as a game-changer for brands seeking to build meaningful connections. Enter Locobuzz, a visionary leader in the realm of Customer Experience platforms, poised to bridge the gap between the invaluable insights from social interactions and the structured efficiency of CRM systems like never before. Social data carries the pulse of these interactions, offering insights into customer preferences, pain points, and trends in real-time. But for businesses to truly harness this treasure trove of information, a seamless integration with CRM systems is a must-need in modern-day business. Social interactions offer unfiltered glimpses into customer preferences and emotions. Integrating this with CRM data results in a 360-degree view, enabling businesses to personalize interactions by responding promptly to each customer that is present in the CRM database. This social data does not only count on the current social data present but even goes far behind to collect the historical data of the customer. A Revolution in Customer Understanding Today, customers wear their opinions on their digital sleeves, and mining social data is a goldmine of insights waiting to be explored. Locobuzz’s innovative approach seamlessly integrates these social insights into your CRM system, revolutionizing how brands understand and engage with their audience. Let’s take a quick look at how businesses can benefit from intertwining social media data with CRM: Gain a Holistic View Traditional CRM systems offer a snapshot of customer interactions that are strictly transactional. However, when integrated with social insights, this picture evolves into a dynamic tapestry that captures the essence of customer behavior and sentiment. Brands gain a panoramic view of each customer’s journey, understanding not just what they buy, but why they buy, what they discuss, and how they feel. This profound understanding lays the foundation for building meaningful relationships, as businesses can now engage customers on a personal level, resonating with their desires and preferences. Case Study: A retail brand integrated social media interactions with CRM data. They discover that a customer who frequently engages with their posts is passionate about sustainability. Armed with this insight, they tailor their communications to highlight eco-friendly products, deepening the customer’s loyalty. Fuel Hyper-Personalization The modern customer craves personalization – experiences that cater to their individual needs and aspirations. Social media data offers a treasure trove of clues about individual preferences, from favourite products to communication styles. By tapping into this wealth of information, brands can craft messages and offers that speak directly to each customer’s heart. The result? Hyper-personalized experiences that show customers they’re not just another number. The loyalty that stems from this level of personalization can’t be understated; customers are more likely to stick around when they feel understood and valued. Imagine a cosmetics brand that seamlessly integrates social media interactions with its CRM system. They notice that a customer frequently engages with their posts related to cruelty-free and vegan products. By combining this insight with past purchasing behaviour, the brand crafts personalized emails showcasing its latest line of ethical beauty products. The customer greeted with a selection perfectly aligned with their values, not only makes a purchase but also becomes a vocal advocate for the brand on social media. This demonstrates how the fusion of social data and CRM can convert customer interests into meaningful interactions that drive loyalty. Spot Trends in Real-Time Spotting trends in real-time refers to the ability of businesses to identify emerging patterns, shifts in customer behaviour, and changing sentiments as they happen. This is particularly relevant in the fast-paced world of social media, where conversations and trends can gain momentum rapidly. By integrating real-time social data streams with a CRM system, businesses can gain immediate insights into customer conversations, reactions, and preferences. This empowers them to respond quickly to emerging opportunities, adapt marketing strategies, and make informed decisions. The benefit of spotting trends in real-time is the competitive advantage it provides by enabling businesses to stay ahead of the curve and cater to customer needs as they evolve. Let’s consider an exampleConsider an electronics manufacturer that integrates live social data feeds into their CRM. During a product launch, they notice an unexpected surge in social media conversations discussing a particular feature that wasn’t heavily marketed. Recognizing an opportunity, the marketing team quickly adjusts their social media content to spotlight this feature. They also collaborate with their product development team to enhance the feature based on the feedback. As a result, the product gains buzz, positive reviews, and increased sales. Enhance Issue Resolution Every customer interaction is an opportunity – an opportunity to provide exceptional service and turn potentially negative experiences into positive ones. Social data provides context that enables customer service teams to approach issues holistically. Armed with the bigger picture of a customer’s interactions, support agents can understand the underlying reasons for problems and address them comprehensively. This not only leads to faster resolution but also showcases a brand’s commitment to understanding and solving customer pain points. Example A hospitality brand that uses Locobuzz intigrated its social data and CRM data. When a customer tweeted about a negative experience, the support team was

7 Ways to create a great customer experience strategy Companies tend to spend a massive chunk of their money on retention and customer services to ensure fail-proof ways of keeping their customers happy and satisfied. Recently, researchers in the service marketing industry have considered customer satisfaction from what and how they experienced the service encounter, resulting in customer experience management. Understanding and delivering Total Client Expertise (TCE) to sustain Lasting Customer Loyalty (LCL) is progressively necessary given the pressures of commoditization, economical process and market saturation in developed countries. As per the Walker study, “By 2021, customer experience will overtake price and product as the key brand differentiator. Table of Contents What is the customer experience strategy? Customer experience (CX) strategy refers to tracking the holistic perception of the customers and their experience with your brand. It is a totality of cognitive, affective, sensory, and behavioural consumer responses during all stages of the consumption process, including pre-purchase, consumption, and post-purchase stages. Features of having a great customer experience strategy: Reduced customer churn rate – According to Harvard Business School, a 5% increase in customer retention can increase profits by 25% to 95%. In addition, businesses focused on providing excellent communications by solving customer problems tend to reduce their customer churn rates.  Better word of mouth marketing – Great customer support will lead to a great customer experience, leading to more people talking about your business online and everywhere else. Increased word of mouth is a traditional but very effective form of marketing that you can successfully attain by having a great customer experience strategy. Better word of mouth marketing – Great customer support will lead to a great customer experience, leading to more people talking about your business online and everywhere else. Increased word of mouth is a traditional but very effective form of marketing that you can successfully attain by having a great customer experience strategy. Improved crisis management – Handling an angry customer who is also loyal calls for a crisis and is the only way out of this.  Customer lifetime value excellent customer support is e (CLTV)- Reducing customer churn rates and ensuring customer satisfaction should be the main focus of businesses. This acts as the bedrock of increased loyal relationships with the customers. The longer you can have a steady hold of your customers, the more they tend to provide you with customer lifetime value (CLTV). How can you create an excellent customer service strategy for your business? Explore your audience – Discover the needs and expectations of your customer segment. Try to find out who your customers are and what makes your customers happy. This will aid you in defining a plan to move forward and suggest relevant changes to your current customer experience strategy. 71% of companies that exceed their revenue and lead goals use buyer personas. Define your business objectives – It is vital to identify what goal is to be achieved with the strategy. For example, do you wish to target new customers? Do you want to enter a new market venture? Do you want to create awareness of a new product? Answering these questions will be the very first step in the actual process of shaping a groundbreaking strategy for your business.  Research your competitors – Analyse market trends and graphs. Keep a close eye on what your competitors are bringing to the plate. This will keep you up to date. Researching your competitors’ current CX practices may also prevent your business from being left out.  To stand out from your competitors, you need to know what they are doing and come up with a CX strategy or a tactic that isn’t in the market yet. You can also identify gaps between your competitors and their customers and fill those gaps for your CX strategy.   Make your foreground strong – In customer service, your foreground is your employees who are customer experts. The team you develop to handle your business’s customer service should be top-notch as they connect directly with your customers. Train the employees in listening, empathy, sympathy, and a keen eye on details. Dive into AI for enhanced customer service – Invespro says, “Chatbots can save up to 30% in customer support costs and can help businesses by speeding up response time and answering up to 80% FAQs”.  Chatbots are an effective technological invention that is a good replacement of humans who can not be as fast, can not be as accurate, can not be available 24*7 and many other things that the chatbot has to offer for better customer support.  Chatbots are a great way to get your customer support for basic queries. Still, with its limitations, complex questions are usually transferred to human agents who are adept in handling difficult customer queries.  Pay attention to customer feedback and measure CX metrics – According to the tips as mentioned above, you can get an excellent customer service strategy intact, but it doesn’t mean it will fulfil your customer satisfaction goals. To ensure that you need to keep your ears wide open for any feedback or an open window for change.  Including feedback from customers should be a vital part of your CX strategy as they provide you with honest opinions about their experience with your business. They can also be treated as the best resources for improving customer experience strategy. You can also use customer experience metrics to track the customer insights and what are their opinions about you. The important customer experience CX metrics include Customer satisfaction score (CSAT), Net Promoter Score (NPS), Customer effort score (CES) Forrester entails, “Companies are increasingly using customer analytics techniques like customer satisfaction analysis, customer engagement analysis, and customer journey analytics to understand and enhance the client experience.” Keep investing in upgraded tools and systems – Once you have identified the needs and demands of your customers and laid out the plan to incorporate them in your customer experience strategy you need to deploy the right tools and systems to increase customer experience.  Among a wide range of options of tools in front of your brand, you should choose up-to-date tools with current technological advancements